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height="16" alt="Search" /></button></form> </header>   <main class="main"> <nav class='p-breadcrumbs' style=''><ul class='p-breadcrumbs__list' itemscope itemtype='https://schema.org/BreadcrumbList'><li class='p-breadcrumbs__item' itemprop='itemListElement' itemscope itemtype='https://schema.org/ListItem'><a href='https://www.ajinomoto.com' class='p-breadcrumbs__link' itemprop='item'><span itemprop='name'>Home</span></a><meta itemprop='position' content='1' /></li><li class='p-breadcrumbs__item' itemprop='itemListElement' itemscope itemtype='https://schema.org/ListItem'><a href='https://www.ajinomoto.com/aboutus' class='p-breadcrumbs__link' itemprop='item'><span itemprop='name'>About the Ajinomoto Group</span></a><meta itemprop='position' content='2' /></li><li class='p-breadcrumbs__item' itemprop='itemListElement' itemscope itemtype='https://schema.org/ListItem'><span class='p-breadcrumbs__link' itemprop='name'>Our Thinking</span><meta itemprop='position' content='3' /></li></ul></nav> <section class="c-heading-01 container u-al--center"> <h1 class="c-heading-01__title">Our Thinking</h1> </section> <div class="aboutus-nav-wrapper aboutus-section"> <nav class="aboutus-nav container"> <div class="u-width-100"><a href="/aboutus" class="c-link--prev"><span class="aboutus-nav__item__label">About the Ajinomoto Group</span></a></div> <a href="/aboutus/ceo-message" class="aboutus-nav__item "><span class="aboutus-nav__item__label">CEO Message</span></a> <a href="/aboutus/asv_concept" class="aboutus-nav__item "><span class="aboutus-nav__item__label">What is ASV?</span></a> <a href="/aboutus/at_a_glance" class="aboutus-nav__item "><span class="aboutus-nav__item__label">By the Numbers</span></a> <a href="/aboutus/outcome" class="aboutus-nav__item "><span class="aboutus-nav__item__label">Realizing Our Outcomes</span></a> <a href="/aboutus/innovation" class="aboutus-nav__item "><span class="aboutus-nav__item__label">Four Growth Areas</span></a> <a href="/aboutus/group" class="aboutus-nav__item is-current"><span class="aboutus-nav__item__label">Our Thinking</span></a> <a href="/aboutus/overview" class="aboutus-nav__item "><span class="aboutus-nav__item__label">Company Overview</span></a> <a href="/aboutus/officers" class="aboutus-nav__item "><span class="aboutus-nav__item__label">Officers</span></a> <a href="/aboutus/global_network" class="aboutus-nav__item "><span class="aboutus-nav__item__label">Global Network</span></a> <a href="/aboutus/history" class="aboutus-nav__item "><span class="aboutus-nav__item__label">History</span></a> <a href="/aboutus/what-is-aminoscience" class="aboutus-nav__item "><span class="aboutus-nav__item__label">What is “Amino<span class="u-dp--ib">Science”?</span></span></a> <a href="/aboutus/what-the-ajinomoto-group-will-be-in-2030" class="aboutus-nav__item "><span class="aboutus-nav__item__label">Picture of the 2030</span></a> </nav> </div> <div class="container--narrow"> <h2 class="c-heading-02" id="cf_block_0_cf_heading_txt">Our Promise</h2> <div class="c-text"><p>The Ajinomoto Group will contribute to the well-being of all human beings, our society and our planet with “AminoScience” based on the corporate slogan “Eat Well, Live Well.”.</p> <p>That is our promise to our customers. Our application of the power of amino acids will focus primarily on our work to create delicious meals, promote growth, development and recovery, and support physical health.</p> <p>Through our products and services, the Ajinomoto Group will continue to help people, taking on new challenges to make every day more comfortable and delicious.</p> </div> <ul class="p-list--circle" > <li class="p-list__item"><a href="https://www.ajinomoto.com/aboutus/group/our_promise" target="_self" rel="" class="c-link--none">Our Lasting Ideal</a> </li> </ul> <h2 class="c-heading-02" id="cf_block_3_cf_heading_txt">Our Philosophy</h2> <div class="c-text"><p>Since its founding, the Ajinomoto Group has been consistently engaging in initiatives to resolve social issues through its business. By improving economic value through the creation of shared value with society and local communities, these initiatives have contributed to the Group’s growth. These kinds of initiatives have been named ASV (Ajinomoto Group Creating Shared Value). We have positioned ASV at the core of the Group’s corporate philosophy “Our Philosophy” as we strive to accomplish the purpose.</p> <p>We will achieve “Eat Well, Live Well.” by going beyond resolving food and health issues, and contributing to the well-being of all human beings, our society and our planet with “AminoScience.”</p> </div> <div class="row"> <div class="col-24 u-dp--pc"> <div class="c-media-block"> <figure class="c-media-block__figure " role="group"> <img src="https://www.ajinomoto.com/cms_wp_ajnmt_global/wp-content/uploads/page/png/img_purpose_202310_pc.png" width="1860" height="1474" alt="Eat Well, Live Well." loading="lazy" /> </figure> </div> </div> <div class="col-24 u-dp--sp"> <div class="c-media-block"> <figure class="c-media-block__figure " role="group"> <img src="https://www.ajinomoto.com/cms_wp_ajnmt_global/wp-content/uploads/page/png/img_purpose_202310_sp-1213x1920.png" width="1213" height="1920" alt="Eat Well, Live Well." loading="lazy" /> </figure> </div> </div> </div> <div class="row"> <div class="col-24 "> <div class="c-media-block"> <figure class="c-media-block__figure video" role="group"> <div style="max-width: 960px;"> <style> video-js.video-js.vjs-fluid:not(.vjs-audio-only-mode) { padding-top: 56.25%; } </style> <video-js data-account="6148630410001" data-player="default" data-embed="default" controls="" data-video-id="6351077775112" data-playlist-id="" data-application-id="" class="vjs-fluid"></video-js> </div> <script src="https://players.brightcove.net/6148630410001/default_default/index.min.js"> </script> </figure> <p class="c-media-block__caption">Our Philosophy of the Ajinomoto Group</p> </div> </div> </div> <h2 class="c-heading-02" id="cf_block_7_cf_heading_txt">Ajinomoto Group Creating Shared Value (ASV)</h2> <div class="c-text"><p>ASV represents our unchanging commitment: With our stakeholders and businesses, we help resolve society’s issues, leading to the creation of economic value.</p> </div> <ul class="p-list--circle" > <li class="p-list__item"><a href="https://www.ajinomoto.com/aboutus/asv_concept" target="_self" rel="" class="c-link--none">ASV</a> </li> </ul> <h2 class="c-heading-02" id="cf_block_10_cf_heading_txt">Ajinomoto Group Way</h2> <div class="c-text"><p>Shared values among employees in pursuing our mission and vision; basic approach and stance in taking on our work.<br /> <strong>Create New Value</strong><br /> <strong>Pioneer Spirit</strong><br /> <strong>Social Contribution</strong><br /> <strong>Value People</strong></p> </div> <h2 class="c-heading-02" id="cf_block_12_cf_heading_txt">Intangible Assets</h2> <div class="c-text"><p><strong>Focusing investments on intangible assets to achieve ASV which lies just beyond</strong></p> <p>We categorize our intangible assets, a source of strength, into human assets, technology assets, customer assets and organization assets. We are now focusing investments on these four intangible assets while visualizing these four assets in order to further refine our strengths.</p> </div> <div class="row"> <div class="col-24 u-dp--pc"> <div class="c-media-block"> <figure class="c-media-block__figure " role="group"> <img src="https://www.ajinomoto.com/cms_wp_ajnmt_global/wp-content/uploads/page/png/our-thinking_img_01.png" width="848" height="407" alt="Technology assets Human assets Customer assets Organizat Connecting with customers Connecting with technology Co-innovating" loading="lazy" /> </figure> </div> </div> <div class="col-24 u-dp--sp"> <div class="c-media-block"> <figure class="c-media-block__figure " role="group"> <img src="https://www.ajinomoto.com/cms_wp_ajnmt_global/wp-content/uploads/page/png/our-thinking_img_01_sp.png" width="1134" height="955" alt="Technology assets Human assets Customer assets Organizat Connecting with customers Connecting with technology Co-innovating" loading="lazy" /> </figure> </div> </div> </div> <div class="c-text"><p>Human assets are the most important of our intangible assets. The Ajinomoto Group’s strengths can be found in our human assets with the passion and drive to achieve our Purpose, who produce innovation by matching our technologies with customer issues, and who maintain close connections with the people and cultures of the world. Going forward, we will secure and develop human assets who can create more diverse value that contributes to the well-being of people, our society and our planet.</p> </div> <div class="row"> <div class="col-24 "> <div class="c-media-block"> <figure class="c-media-block__figure " role="group"> <img src="https://www.ajinomoto.com/cms_wp_ajnmt_global/wp-content/uploads/page/png/our-thinking_img_02.png" width="848" height="494" alt="Strengthening human assets" loading="lazy" /> </figure> </div> </div> </div> <div class="row"> <div class="col-24"> <div class="p-card"> <a class="p-card__head" href="/sustainability/pdf/2023/ar2023en_p060-073.pdf" target="_blank" rel="noopener"> <p class="p-card__title c-link--pdf">To read more about our intangible assets(human assets, technology assets, customer assets and organization assets)</p> </a> <div class="p-card__body"> </div>  </div>  </div>  </div> <h2 class="c-heading-02" id="cf_block_18_cf_heading_txt">Health & Productivity Management</h2> <div class="c-text"><p>Since 2018, the Ajinomoto Group has been taking “Health and Well-Being Initiative” and developing work environment to improve employees’ health and well-being.</p> </div> <div class="row"> <div class="col-24"> <div class="p-card"> <a class="p-card__head" href="https://www.ajinomoto.com/cms_wp_ajnmt_global/wp-content/uploads/pdf/A-Promise-to-HealthEng.pdf" target="_blank" rel="noopener"> <p class="p-card__title c-link--pdf">Please click here to see "A Promise to Health (Ajinomoto Group Health White Paper)" which summarizes our efforts based on the Health and Well-Being Initiative.</p> </a> <div class="p-card__body"> </div>  </div>  </div>  </div> <div class="row"> <div class="col-24 "> <div class="c-media-block"> <figure class="c-media-block__figure video" role="group"> <div style="max-width: 960px;"><video-js data-account="6050660078001" data-player="default" data-embed="default" controls="" data-video-id="6066525352001" data-playlist-id="" data-application-id="" class="vjs-fluid"></video-js></div><script src="https://players.brightcove.net/6050660078001/default_default/index.min.js"></script> </figure> <p class="c-media-block__caption">Corporate profile video : Get to know the Ajinomoto Group</p> </div> </div> </div>  </div>  <div class="p-message-block"> <div class="p-message-header"> <p class="p-message-header__logo"><img src="/assets/img/corporate-message/icon_ajinomoto_logo.svg" alt="Eat Well, Live Well. AJINOMOTO." class="notranslate" width="85" height="60" loading="lazy" /></p> <div class="p-message-text"> <p class="p-message-text__title"><span class="notranslate">The Ajinomoto Group is contributing to the well-being of all human beings, <br>our society and our planet with "AminoScience".</span></p> </div> </div> <div class="p-message-img"></div> </div>   <div class="aboutus-nav-wrapper aboutus-section is-bottom"> <h2 class="aboutus-heading-middle u-al--center">About the Ajinomoto Group</h2> <nav class="aboutus-nav container"> <div class="u-width-100"><a href="/aboutus" class="c-link--prev"><span class="aboutus-nav__item__label">About the Ajinomoto Group</span></a></div> <a href="/aboutus/ceo-message" class="aboutus-nav__item "><span class="aboutus-nav__item__label">CEO Message</span></a> <a href="/aboutus/asv_concept" class="aboutus-nav__item "><span class="aboutus-nav__item__label">What is ASV?</span></a> <a href="/aboutus/at_a_glance" class="aboutus-nav__item "><span class="aboutus-nav__item__label">By the Numbers</span></a> <a href="/aboutus/outcome" class="aboutus-nav__item "><span class="aboutus-nav__item__label">Realizing Our Outcomes</span></a> <a href="/aboutus/innovation" class="aboutus-nav__item "><span class="aboutus-nav__item__label">Four Growth Areas</span></a> <a href="/aboutus/group" class="aboutus-nav__item is-current"><span class="aboutus-nav__item__label">Our Thinking</span></a> <a href="/aboutus/overview" class="aboutus-nav__item "><span class="aboutus-nav__item__label">Company Overview</span></a> <a href="/aboutus/officers" class="aboutus-nav__item "><span class="aboutus-nav__item__label">Officers</span></a> <a href="/aboutus/global_network" class="aboutus-nav__item "><span class="aboutus-nav__item__label">Global Network</span></a> <a href="/aboutus/history" class="aboutus-nav__item "><span class="aboutus-nav__item__label">History</span></a> <a href="/aboutus/what-is-aminoscience" class="aboutus-nav__item "><span 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