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Zoho Blog</title><link rel="stylesheet" media="all" href="https://blog.zohowebstatic.com/sites/zblogs/theme/css/zoho-blogs-wp-theme.css" /><link rel="stylesheet" media="all" href="https://blog.zohowebstatic.com/sites/zblogs/common/css/zohodblogs.css" /><script type="text/javascript">(function(w,s){var e=document.createElement("script");e.type="text/javascript";e.async=true;e.src="https://zohotagmanager.cdn.pagesense.io/ztmjs/9e14ca550fb345518206a5a65a40a7a9.js";var x=document.getElementsByTagName("script")[0];x.parentNode.insertBefore(e,x);})(window,"script");</script></head><body site="zohodblogs" data-prdname="campaigns" data-prdname-display="Zoho Campaigns" class="post-template-default single single-post postid-3400 single-format-standard i18n-en category-campaigns path-node page-node-type-article-content"><div id="page" class="site"><div class="site-inner"><header id="masthead" class="site-header" role="banner"><div class="header-nav"><div class="brand-logo"><div class="hamburger-btn"><div class="hamburger-bar"></div></div><a href="/blog/" rel="home">Blog</a></div><div class="header-right-bar"><div class="header-search"><span class="btn-search fa fa-search icon-button-search"></span><form action="/blog/" method="get" role="search" id="searchform_topbar" class="search-top-bar-popup search-form"><label><span class="screen-reader-text">Search for:</span><input type="search" class="search-field-top-bar" id="search-field-top-bar" placeholder="Search…" value="" name="s" /></label><button type="submit" class="search-submit search-top-bar-submit" id="search-top-bar-submit"><span class="fa fa-search header-search-icon"></span><span class="screen-reader-text">Search</span></button></form></div><div class="language-selector header-lan-picker disabled"><span class="select-language"></span></div></div></div></header><div class="header-product-link"></div><div id="content" class="site-content container"><div id="primary" class="content-area row"><main id="main" class="site-main col-md-8 col-sm-12 col-xs-12" role="main"><article id="post-3400" class="post-3400 post type-post status-publish format-standard has-post-thumbnail hentry category-zoho-campaigns tag-best-practices tag-email-automation tag-email-marketing tag-zoho-campaigns tag-email-marketing-automation"><header class="entry-header"><h1 class="entry-title">7 ways to maximize your drip marketing efforts</h1><div class="entry-info"><div class="posted-info"><span class="posted-on">Posted on <time class="entry-date published" datetime="16-09-20IST13:30:06+00:00">September 20, 2016</time></span><span class="posted-on updated-on">Last Updated On <time class="entry-date published updated" datetime="23-05-26IST18:35:03+00:00">May 26, 2023</time></span><span class="author-info"> by <a href="/blog/author/aishwarya-a">Aishwarya Ashok</a></span></div><span class="read-info"><span class="read-time">4</span> Mins Read</span></div></header><div class="entry-content"><p class="zw-paragraph"><span class="zw-portion">While email marketing takes the lion’s share of many business’ marketing efforts, statistics project a typical mailing list loses a third of its members every year without proper engagement. This means that 25% to 80% of your mailing list may become inactive unless you provide subscribers with consistent and quality content.</span><span class="zw-portion"> Sending relevant and timely emails is highly essential to target your audience and repeat customers.</span></p><p class="zw-paragraph"><a href="https://www.zoho.com/campaigns/autoresponders.html" target="_blank"><img alt="Final_blog" class="aligncenter wp-image-38172 size-full" decoding="async" height="390" loading="lazy" src="https://blog.zohowebstatic.com/sites/zblogs/images/campaigns/final_blog-2016-09.gif" title="Drip Marketing " width="700" /></a></p><p class="zw-paragraph"><span class="zw-portion">Let’s look at an example. Say Jane runs a store for apparel and accessories. She finds a decline in the number of repeat buyers and tries to figure out the reason</span><span class="zw-portion">. She realizes that her email campaigns have reached out to her purchasers only occasionally. She wants to entice them, and even plans for promotional offers and a special sale. </span><span class="zw-portion">Unfortunately, she isn’t sure of how to convey this to her customers.</span></p><p class="zw-paragraph"><span class="zw-portion">Are you in the same situation as Jane? Do you still wonder how you can keep your subscribers or customers engaged? Drip marketing can help you</span><span class="zw-portion"> resolve these challenges.</span></p><h4 class="zw-paragraph"><strong><span class="zw-portion">How does drip marketing work?</span></strong></h4><p class="zw-paragraph"><span class="zw-portion">With drip marketing, you set a series of follow-up emails to send to your subscribers automatically. These messages analyze customer behavior so they are highly relevant and help you improve your relationship with customers </span><span class="zw-portion">in three ways. These three perks include:</span></p><ul><li class="zw-paragraph"><em><span class="zw-portion">  </span></em><span class="zw-portion"><strong>Save effort and time: </strong></span><span class="zw-portion">Because drip marketing is automated, you no longer have to spend long hours sending follow-up messages.</span></li><li class="zw-paragraph"><span class="zw-portion"><strong>  </strong><strong>Show how much you care:<em> </em></strong></span><span class="zw-portion">Your customers are the life blood of your business, so never let them feel lost. Instead, make them feel good about choosing your product.</span></li><li class="zw-paragraph"><span class="zw-portion"><em>  </em><strong>Simplify the lead-to-customer journey:</strong></span><span class="zw-portion"> Drip marketing makes it simple to convert a lead to a customer by sending relevant content, wherever they are in the sales cycle.</span></li></ul><p class="zw-paragraph"><span class="zw-portion">Having said these, how well can you use drip marketing for realizing your needs? Here are seven effective ways:</span></p><h4 class="zw-paragraph"><span class="zw-portion">1.</span><span class="zw-portion"> </span><span class="zw-portion"><strong>Target the right people the right way</strong>.</span><span class="zw-portion"> </span></h4><p class="zw-paragraph"><span class="zw-portion">A product becomes a brand only if it connects with the right audience in a relevant way. Maintaining proper and healthy mailing lists lets you keep your finger on the pulse of your audience’s thoughts. Understand what each group or segment of your audience needs and send emails accordingly.</span><span class="zw-portion EOP"> </span></p><h4 class="zw-paragraph"><span class="zw-portion">2.</span><span class="zw-portion"> </span><strong><span class="zw-portion">Give a personal touch to the masses.</span></strong></h4><p class="zw-paragraph"><span class="zw-portion">According to </span><span class="zw-portion">Experian,</span><span class="zw-portion"> personalized emails have 29% higher unique open rates and 41% higher unique click rates than non-personalized emails.</span><span class="zw-portion"> </span><span class="zw-portion">Address each customer individually and create personalized subject lines to improve the performance of your emails.</span><span class="zw-portion EOP"> </span></p><h4 class="zw-paragraph"><span class="zw-portion">3.</span><span class="zw-portion"> </span><strong><span class="zw-portion">Boost your sales through holiday offers and promotions.</span></strong><span class="zw-portion EOP"> </span></h4><p class="zw-paragraph"><span class="zw-portion">One of the easiest ways to improve your sales is by providing offers and holding promotional events. According to a 2015 survey from </span><span class="zw-portion">Deloitte</span><span class="zw-portion">, nearly 67% of the people buy items on sale and 47% of the people use store coupons. Send emails informing your buyers about the latest happenings and deals. Use coupons, discount cards</span><span class="zw-portion">, and other promotions to make your customers want to buy your product.</span></p><h4 class="zw-paragraph"><span class="zw-portion">4.</span><span class="zw-portion"> </span><span class="zw-portion"><strong>Send reminders and well wishes.</strong></span></h4><p class="zw-paragraph"><span class="zw-portion">Even though you have a long list of recipients, you can still remind each of them about renewals and important events. Make your customers happy by sending birthday and anniversary wishes, as well as seasonal greetings.</span></p><h4 class="zw-paragraph"><span class="zw-portion">5.</span><span class="zw-portion"> </span><strong><span class="zw-portion">Understand your audience’s needs.</span></strong></h4><p class="zw-paragraph"><span class="zw-portion">Before sending any email, you have to know your audience. Learn what their interests are and take action to appeal to those interests. Track their activities and behavior, and send appropriate emails based on that.</span><span class="zw-portion EOP"> </span></p><h4 class="zw-paragraph"><span class="zw-portion">6.</span><span class="zw-portion"> </span><strong><span class="zw-portion">Don’t forget the call-to-action (CTA).</span></strong></h4><p class="zw-paragraph"><span class="zw-portion">In many instances, your customers don’t know what product or service you provide until you show it to them. The best way to engage your audience is to send out informative emails that are specific and urge your recipients to act. Provide them links for books, white papers, articles</span><span class="zw-portion">, and guides so they get to know your product in detail.</span></p><h4 class="zw-paragraph"><span class="zw-portion">7.</span><span class="zw-portion"> </span><strong><span class="zw-portion">Nurture your leads from the very beginning.</span></strong></h4><p class="zw-paragraph"><span class="zw-portion">If you want a smooth lead-to-customer journey, you have to take the right steps. This means taking care of your leads </span><span class="zw-portion">from the initial interaction and during every step along the path before converting them into loyal customers.</span></p><p class="zw-paragraph"><span class="zw-portion">Try out </span><a href="https://www.zoho.com/campaigns/autoresponders.html" target="_blank"><span class="zw-portion link">Drip Marketing</span></a><span class="zw-portion"> for your campaigns today, and grow </span><span class="zw-portion">your leads and business profits. Share your experience with us for we would love to hear it. </span></p></div><footer class="entry-footer clearfix"><span class="cat-tags-links"><span class="cat-links"><span class="cat-icon"><i class="fa fa-folder-open"></i></span><span class="screen-reader-text">Categories</span><a href="/blog/campaigns" rel="category tag">Zoho Campaigns</a></span><span class="tags-links"><span class="tags-icon"><i class="fa fa-hashtag" aria-hidden="true"></i></span><span class="screen-reader-text">Tags</span><a href="/blog/tag/best-practices" rel="tag" > #best practices</a>, <a href="/blog/tag/email-automation" rel="tag" > #email automation</a>, <a href="/blog/tag/email-marketing" rel="tag" > #Email Marketing</a>, <a href="/blog/tag/zoho-campaigns" rel="tag" > #Zoho Campaigns</a>, <a href="/blog/tag/email-marketing-automation" rel="tag" > #email marketing automation</a></span></span></footer><div class="entry-author-info clearfix"><div class="author-avatar"><img width="72" height="72" src="https://blog.zohowebstatic.com/sites/zblogs/images/author_profile/aishwarya-a.jpg" class="avatar avatar-72 photo" alt="" loading="lazy" sizes="(max-width: 72px) 100vw, 72px" /></div><div class="author-description"><p class="author-title"><a href="/blog/author/aishwarya-a" title="Posts by Aishwarya Ashok" rel="author">Aishwarya Ashok</a></p><p class="author-bio">Aishwarya is currently into building products at Zoho. She is a techno-futurist and she's passionate about all things product, design, and marketing. She loves writing as much as painting, and certainly wishes to retire on one of those seascapes she paints.</p></div></div><div class="section-container contact-sales-form-wrap blog-form-container"><div class="freeze_layer" style="display: block;"></div><div class="formSec " style="transition: all 0.75s ease 0s;"><div class="formInner"><span class="form-close"></span></div></div></div></article><div id="block-zoho-comments" class="block block-ctools-block block-entity-fieldnodefield-comments"><h2>Comments</h2><div id="comments" class="comments-area"><h3 class="comments-title">2 Replies to 7 ways to maximize your drip marketing efforts</h3><ol class="comment-list"><li id="comment-14291" class="comment odd alt thread-even depth-1"><article id="div-comment-14291" class="comment-body"><footer class="comment-meta"><div class="comment-author vcard"><img title="" alt="" src="https://blog.zohowebstatic.com/sites/zblogs/images/author_profile/avatar.png" class="avatar avatar-60 photo" height="60" width="60"><b class="fn">Raquel Cantarero</b><span class="says">says:</span></div><div class="comment-metadata"><a href="/blog/campaigns/7-ways-to-maximize-your-drip-marketing-efforts.html#comment-14291"><time datetime="16-09-26T06:53:17+00:00"> September 26, 2016 at 6:53 AM </time></a></div></footer><div class="comment-content"><p> In SagitaZ, Zoho partner, we know the great power of good marketing, so we have in this post in Spanish how we use drip marketing for our campaign of Zoho Creator University Degree:<a href="http://blog.sagitaz.com/email-marketing-zoho/" target="_blank" title="http://blog.sagitaz.com/email-marketing-zoho/">http://blog.sagitaz.com/email-marketing-zoho/</a> Thank you very much for your advice!</p></div><div class="reply"><a rel="nofollow" class="comment-reply-link" href="#comment-14291" data-commentid="14291" data-postid="3400" data-belowelement="div-comment-14291" data-respondelement="respond" aria-label="Reply to Raquel Cantarero">Reply</a></div></article><ol class="children"><li id="comment-14292" class="comment byuser comment-author-aishwarya-a bypostauthor even depth-2"><article id="div-comment-14292" class="comment-body"><footer class="comment-meta"><div class="comment-author vcard"><img title="" alt="" src="https://blog.zohowebstatic.com/sites/zblogs/images/author_profile/aishwarya-a.jpg" class="avatar avatar-60 photo" height="60" width="60"><b class="fn">Aishwarya Ashok</b><span class="says">says:</span></div><div class="comment-metadata"><a href="/blog/campaigns/7-ways-to-maximize-your-drip-marketing-efforts.html#comment-14292"><time datetime="16-09-26T10:43:58+00:00"> September 26, 2016 at 10:43 PM </time></a></div></footer><div class="comment-content"><p> Thank you so much!</p></div><div class="reply"><a rel="nofollow" class="comment-reply-link" href="#comment-14292" data-commentid="14292" data-postid="3400" data-belowelement="div-comment-14292" data-respondelement="respond" aria-label="Reply 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