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width="40" height="40" src="https://www.emotedigital.com.au/wp-content/uploads/2024/07/instagram-1.png" alt="Instagram Logo"></noscript></a></div> </div> </nav> </header> </div> </div> <div class="c-content"> <div class="c-project new-project-dp"> <main id="Main" class="c-main-content o-main" role="main"> <article id="post-15352" class="post-15352 ra-project type-ra-project status-publish has-post-thumbnail hentry ra-project-category-digital-marketing"> <div class="o-wrapper"> <div class="c-project-top"> <div class="c-project-top__content animate"> <p class="label">Case study  / <span class="c-project-top__name">Search Ads Success Stories</span> / <span class="c-project-top__cate">Digital Marketing</span></p> <div class="intro-para"> <h1 class="work-heading" style="font-size: 30px;">These are our Search Engine Advertising success stories.</h1> <p style="font-weight: 400; font-size: 18px;">Have you ever Googled something and clicked one of the first few results? Chances are you’ve made a purchase as a direct result of <span style="color: #0000ff;"><a style="color: #0000ff;" href="https://www.emotedigital.com.au/digital-marketing-agency-melbourne/search-advertising/"><span style="font-weight: 400;">search engine advertising</span></a></span><span style="font-weight: 400;"> (SEA).</span></p> </div> <div class="c-project-top__prevnext"> <a rel="prev" class="prev" href="https://www.emotedigital.com.au/ecommerce-digital-marketing-work/our-platform-advertising-success-stories/"><img width="12" height="14" src="https://www.emotedigital.com.au/wp-content/themes/emote-au/assets/img/l-arrow.svg" alt="arrow"> Previous case study</a> </div> </div> <div class="bgimg" style="background-image: url(https://www.emotedigital.com.au/wp-content/uploads/2021/08/digital-advertising-employe.webp)"></div> </div> </div> <div class="c-section c-project__intro animate" style="margin-bottom: 70px;"> <div class="o-wrapper o-wrapper--950"> <div class="c-project__intro-content"><p><span style="font-weight: 400;">With careful strategy and the right expertise behind it, SEA is an extremely powerful tool for brand awareness and improving your revenue stream. </span></p> <p><span style="font-weight: 400;">If you’ve been thinking about SEA for your business, here are 5 reasons why it’s a good idea.</span></p> <ol> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">It’s fast! Search ads reach your customers basically instantly</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Target people based on their location</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Increase traffic to your website and let it do the hard sell</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Target the right people, even if you’re trying to reach a niche audience</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Appear on competitors’ related keywords and convert clients from them over to you</span></li> </ol> <p><span style="font-weight: 400;">Want to know what that could look like for your business? Check out these examples from real clients and compare how you could do the same for your business. </span></p> </div> </div> </div> <div data-bg="https://www.emotedigital.com.au/wp-content/uploads/2020/10/the-essential-ingredient-search-advertising.webp" class="c-section c-project__content-image-bg black rocket-lazyload" style=" margin-bottom: 70px; padding-bottom: 80px; padding-top: 80px"> <div class="overlayBg" style="opacity: 0.6; background: black"></div> <div class="o-wrapper" style="position:relative;z-index:2"> <div class="o-layout c-project__content-image-bg--content o-wrapper--950"> <div class="o-layout__item u-1/2@tablet"> <h2 class="h2-small animate">The Secret Ingredient is Success</h2> <div class="cms-content animate"> <p><span style="font-weight: 400;">The Essential Ingredient have an excellent range of products and they knew that there were people out there wanting to buy rose harissa or a tortilla press. So how did we get those people to their website?</span></p> <p><span style="font-weight: 400;">We launched Google Shopping ads to get their range of products in front of the right audiences at the right times. This format brings quality traffic to your site at a low cost per click, making it a good option for the budget conscious.</span></p> <p><span style="font-weight: 400;">By adding the right extension to their website and configuring their products feed properly, we helped Google know when to show their ads. In the first three months, the Shopping campaign had a return on ad spend of 17x, which means it made $17 of eCommerce revenue for every dollar it spent. </span></p> <p><span style="font-weight: 400;">That’s a huge win for any online specialist retailer!</span></p> <div class="c-metrics"> <div class="c-metrics__each"> <h4>17x</h4> <p>ROAS on Google Shopping </p> </div> </div> </div> </div> <div class="o-layout__item u-1/2@tablet"> <img width="475" height="257" class="animate" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20475%20257'%3E%3C/svg%3E" alt="Google Shopping Advertising" data-lazy-src="https://www.emotedigital.com.au/wp-content/uploads/2021/08/google-shopping-advertising.webp"><noscript><img width="475" height="257" class="animate" src="https://www.emotedigital.com.au/wp-content/uploads/2021/08/google-shopping-advertising.webp" alt="Google Shopping Advertising"></noscript> </div> </div> </div> </div> <div class="c-section c-project__content-image c-project_two_column_content_image_left black" style="margin-bottom: 50px; padding-bottom: 60px; padding-top: 60px;"> <div class="overlay" style="opacity: 0.8; background: #f6f6f5"></div> <div class="o-wrapper"> <div class="o-layout c-project__content-image-left--content o-wrapper--950"> <div class="o-layout__item u-1/2@tablet"> <img width="451" height="257" class="animate" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20451%20257'%3E%3C/svg%3E" alt="Best-Ride App Google Play Advertisement" data-lazy-src="https://www.emotedigital.com.au/wp-content/uploads/2021/07/best-ride-app-google-play-advertisement.webp"><noscript><img width="451" height="257" class="animate" src="https://www.emotedigital.com.au/wp-content/uploads/2021/07/best-ride-app-google-play-advertisement.webp" alt="Best-Ride App Google Play Advertisement"></noscript> </div> <div class="o-layout__item c-project__contents u-1/2@tablet"> <h2 class="h2-small animate">Driving Up Conversions</h2> <div class="cms-content animate"> <p><span style="font-weight: 400;">Best Ride is an Aussie start-up app that compares rideshare prices to find you the best deal. As a new mobile app, we wanted people in target cities across Australia to be hitting that download button. </span></p> <p><span style="font-weight: 400;">We used several ad formats on Google Ads to help with this:</span></p> <ul> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">YouTube ads to create awareness</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Display ads for remarketing</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">App ads to generate downloads directly from users on Android and iOS devices</span></li> </ul> <p><span style="font-weight: 400;">We’ve had strong download numbers from Google Ads, with an impressive 9.1% conversion rate for the app campaigns. We’re helping Best Ride get its wheels off the ground and the downloads rolling in and we can do the same for your new app, too.</span></p> <div class="c-metrics"> <div class="c-metrics__each"> <h4>9.1% </h4> <p>Conversion rate on Google Ads</p> </div> </div> </div> </div> </div> </div> </div> <div data-bg="https://www.emotedigital.com.au/wp-content/uploads/2021/08/white-horse-running.webp" class="c-section c-project__content-image-bg black rocket-lazyload" style=" margin-bottom: 70px; padding-bottom: 80px; padding-top: 80px"> <div class="overlayBg" style="opacity: 0.4; background: black"></div> <div class="o-wrapper" style="position:relative;z-index:2"> <div class="o-layout c-project__content-image-bg--content o-wrapper--950"> <div class="o-layout__item u-1/2@tablet"> <h2 class="h2-small animate">Saddling Up for Better Results</h2> <div class="cms-content animate"> <p><span style="font-weight: 400;">EQ Saddlery had previously engaged another agency for their Google Ads but wanted to see better results. </span></p> <p><span style="font-weight: 400;">When they engaged us we knew we’d be up to the task — we narrowed the focus of their search ads and simplified their campaign structure. This led to a better return on ad spend and made it easier for the account to be managed and for them to assess performance. </span></p> <p><span style="font-weight: 400;">Our search ads had a whopping 101% increase in conversion rate and 127% increase in ROAS compared to the previous search ads for our first 30 days vs. the old ads’ last 30 days. We’re happy to report that moving agency to work with Emote turned out to be the best move they could have made. </span></p> <div class="c-metrics"> <div class="c-metrics__each"> <h4>101%</h4> <p>Increase in conversion rate</p> </div> </div> </div> </div> <div class="o-layout__item u-1/2@tablet"> <img width="475" height="257" class="animate" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20475%20257'%3E%3C/svg%3E" alt="EQ Saddlery Search Engine Results and Advertisement" data-lazy-src="https://www.emotedigital.com.au/wp-content/uploads/2021/07/eq-saddlery-search-engine-results-and-advertisement.webp"><noscript><img width="475" height="257" class="animate" src="https://www.emotedigital.com.au/wp-content/uploads/2021/07/eq-saddlery-search-engine-results-and-advertisement.webp" alt="EQ Saddlery Search Engine Results and Advertisement"></noscript> </div> </div> </div> </div> <div class="c-section c-project__content-image c-project_two_column_content_image_left black" style="margin-bottom: 50px; padding-bottom: 60px; padding-top: 60px;"> <div class="overlay" style="opacity: 0.8; background: #f6f6f5"></div> <div class="o-wrapper"> <div class="o-layout c-project__content-image-left--content o-wrapper--950"> <div class="o-layout__item u-1/2@tablet"> <img width="451" height="257" class="animate" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20451%20257'%3E%3C/svg%3E" alt="Draffin banner layouts" data-lazy-src="https://www.emotedigital.com.au/wp-content/uploads/2021/07/emote-draffin-case-study-.webp"><noscript><img width="451" height="257" class="animate" src="https://www.emotedigital.com.au/wp-content/uploads/2021/07/emote-draffin-case-study-.webp" alt="Draffin banner layouts"></noscript> </div> <div class="o-layout__item c-project__contents u-1/2@tablet"> <h2 class="h2-small animate">Raising the Benchmark with Search</h2> <div class="cms-content animate"> <p><span style="font-weight: 400;">Our long-term SEA client Draffin </span><span style="font-weight: 400;">sticks with us because we’re great at generating online enquiries and quote requests for them, primarily through search ads. We bring quality traffic to the website and serve ads to a niche audience of people searching for items such as park benches and bin cages.</span></p> <p><span style="font-weight: 400;">This is a perfect example of </span><span style="color: #0000ff;"><a style="color: #0000ff;" href="https://www.emotedigital.com.au/ecommerce-digital-marketing-work/furniture-social-search-advertising-case-study/"><span style="font-weight: 400;">multiple facets working well togethe</span></a></span><span style="font-weight: 400;"><span style="color: #0000ff;">r</span> — Draffin’s website was built by us and is optimised ongoing through </span><a href="https://www.emotedigital.com.au/ecommerce-digital-marketing-work/our-seo-success-stories/"><span style="font-weight: 400;">SEO</span></a><span style="font-weight: 400;">, which boosts their Google Ads results, plus we run their brand awareness social ads which results in more searches to target.</span></p> <p><span style="font-weight: 400;">Our search ad copy promotes important info — like being Aussie made and for commercial purposes — to improve the quality of traffic and leads. </span><span style="font-weight: 400;">Because what’s the point in getting tyre kickers and window shoppers to your website? You want to find the people who will actually convert. </span></p> <div class="c-metrics"> <div class="c-metrics__each"> <h4>6.7%</h4> <p>Conversion rate for our search ads all-time </p> </div> </div> </div> </div> </div> </div> </div> <div data-bg="https://www.emotedigital.com.au/wp-content/uploads/2021/08/oncall-support-background-image.webp" class="c-section c-project__content-image-bg black rocket-lazyload" style=" margin-bottom: 70px; padding-bottom: 80px; padding-top: 80px"> <div class="overlayBg" style="opacity: 0.7; background: black"></div> <div class="o-wrapper" style="position:relative;z-index:2"> <div class="o-layout c-project__content-image-bg--content o-wrapper--950"> <div class="o-layout__item u-1/2@tablet"> <h2 class="h2-small animate">Calling All Google Ads</h2> <div class="cms-content animate"> <p><span style="font-weight: 400;">ONCALL is another long-term client who has seen incredible success throughout their time with us. By making their targeting more precise, we saw conversions increase by an awesome 341% and the cost per conversion decrease by 70% compared to the previous period.</span></p> <p><span style="font-weight: 400;">Keyword targeting, ad copy and account structure need to work together harmoniously to get the ads showing to the right people. That means being careful to avoid showing support worker job ads to people trying to find an NDIS support worker, not trying to become one. If your business needs to target multiple audience streams, we know how to do it right. </span></p> <p><span style="font-weight: 400;">We also built ONCALL’s website, which elevates with their Google Ad performance. Every customer touchpoint </span><span style="color: #33cccc;"><a style="color: #33cccc;" href="https://www.emotedigital.com.au/digital-agency-blog/the-importance-of-diversifying-your-marketing-channels/"><span style="font-weight: 400;">builds on one another</span></a></span><span style="font-weight: 400;"> to work synergistically for better and better results. </span></p> <div class="c-metrics"> <div class="c-metrics__each"> <h4>341%</h4> <p>Increase in conversions</p> </div> </div> </div> </div> <div class="o-layout__item u-1/2@tablet"> <img width="475" height="257" class="animate" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20475%20257'%3E%3C/svg%3E" alt="Oncall Google Advertising" data-lazy-src="https://www.emotedigital.com.au/wp-content/uploads/2021/08/oncall-google-advertising.webp"><noscript><img width="475" height="257" class="animate" src="https://www.emotedigital.com.au/wp-content/uploads/2021/08/oncall-google-advertising.webp" alt="Oncall Google Advertising"></noscript> </div> </div> </div> </div> <div class="c-section c-project__intro animate" style="margin-bottom: 70px;"> <div class="o-wrapper o-wrapper--950"> <div class="c-project__intro-content"><p><span style="font-weight: 400;">Hopefully from these examples you’ve been able to draw the similarities to your business and can see how we can transform your brand awareness and increase conversions through the power of search advertising. </span></p> <p><span style="font-weight: 400;">Want to watch your own Google success grow? </span><span style="color: #0000ff;"><a style="color: #0000ff;" href="https://www.emotedigital.com.au/contact/"><span style="font-weight: 400;">Reach out</span></a></span><span style="font-weight: 400;"> to our expert team today.</span></p> </div> </div> </div> <div class="cta-content"> <div class="cta-video"> <video class="cta-vid" preload="metadata" autoplay="" loop="" muted="" playsinline=""> <source 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