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Marvelous Madame Weigel</a> </h1> <div class="post-meta"> <ul> <li class="date">October 21, 2024 at 09:00</li> <li class="author">by <a href="https://blogs.slv.vic.gov.au/author/clare-harlow/" title="Posts by Clare Harlow" rel="author">Clare Harlow</a></li><li class="category">in <a href="https://blogs.slv.vic.gov.au/family-matters/collections/" rel="category tag">Collections</a>, <a href="https://blogs.slv.vic.gov.au/such-was-life/people-professions/" rel="category tag">People & professions</a>, <a href="https://blogs.slv.vic.gov.au/such-was-life/" rel="category tag">Such was life</a>, <a href="https://blogs.slv.vic.gov.au/our-stories/ask-a-librarian/victorian-history/" rel="category tag">Victorian history</a></li> </ul> <div class="clear"></div> </div> <section id="main" role="main"> <div id="post-91156" class="clearfix post-91156 post type-post status-publish format-standard has-post-thumbnail hentry category-collections category-people-professions category-such-was-life category-victorian-history"> <div class="entry"> <div style='display:none;' class='shareaholic-canvas' data-app='share_buttons' data-title='Melbourne's Marvelous Madame Weigel' data-link='https://blogs.slv.vic.gov.au/family-matters/collections/melbournes-marvelous-madame-weigel/' data-summary='Madame Weigel's Journal of Fashion became a staple of Australian life for those interested in being well dressed, well presented, and well informed. This treasure trove has recently be digitised and made available online.' data-app-id-name='post_above_content'></div> <p>Madame Weigel’s <em>Journal of Fashion</em> became a staple of Australian life for those interested in being well dressed, well presented, and well informed. The publication was the first of its kind in Australasia providing woman across the region with fashion reviews, advice on deportment, serialised fiction, news, recipes, travelogues and tidbits from Madame Weigel’s own life, and most importantly the free sewing pattern.<span id='easy-footnote-1-91156' class='easy-footnote-margin-adjust'></span><span class='easy-footnote'><a href='#easy-footnote-bottom-1-91156' title='Lampkin, V, R, 2015, <a href="https://find.slv.vic.gov.au/permalink/61SLV_INST/1sev8ar/alma9932467143607636">Madame Weigel : the woman who clothed the Australasian colonies</a>, Carrara, Queensland, p 1'><sup>1</sup></a></span></p> <div class="wp-block-image"> <figure class="aligncenter size-large"><a href="https://blogs.slv.vic.gov.au/wp-content/uploads/2024/09/FL22726651.jpg"><img fetchpriority="high" decoding="async" width="1024" height="472" src="https://blogs.slv.vic.gov.au/wp-content/uploads/2024/09/FL22726651-1024x472.jpg" alt="Original header for Weigel's Journal of Fashions, with elaborate art and type font. Inclusive of the volume and number, location, date and price." class="wp-image-91158" srcset="https://blogs.slv.vic.gov.au/wp-content/uploads/2024/09/FL22726651-1024x472.jpg 1024w, https://blogs.slv.vic.gov.au/wp-content/uploads/2024/09/FL22726651-300x138.jpg 300w, https://blogs.slv.vic.gov.au/wp-content/uploads/2024/09/FL22726651-768x354.jpg 768w, https://blogs.slv.vic.gov.au/wp-content/uploads/2024/09/FL22726651-269x124.jpg 269w, https://blogs.slv.vic.gov.au/wp-content/uploads/2024/09/FL22726651-340x157.jpg 340w, https://blogs.slv.vic.gov.au/wp-content/uploads/2024/09/FL22726651-640x295.jpg 640w, https://blogs.slv.vic.gov.au/wp-content/uploads/2024/09/FL22726651.jpg 1125w" sizes="(max-width: 1024px) 100vw, 1024px" /></a><figcaption class="wp-element-caption">Original header for <a href="https://find.slv.vic.gov.au/discovery/collectionDiscovery?vid=61SLV_INST:SLV&collectionId=81272537130007636&lang=en">Weigel’s Journal of Fashions</a></figcaption></figure></div> <p>The journal was born from Johanna Weigel’s series of cut paper patterns for sewing at home, which first began publication and distribution in 1878 and continued for 90 years. Weigel’s journal, first published in 1880, ran for 70 years and turned Madame Weigel into a household name. These widely distributed paper patterns were the first commercially produced patterns available in Australia, and they became the backbone of fashion and sewing for over 90 years.<span id='easy-footnote-2-91156' class='easy-footnote-margin-adjust'></span><span class='easy-footnote'><a href='#easy-footnote-bottom-2-91156' title='As above, p 48'><sup>2</sup></a></span></p> <p>The treasure trove that is Madame Weigel’s life’s work has recently be digitised and made available online as part of State Library Victoria’s <a href="https://find.slv.vic.gov.au/discovery/collectionDiscovery?vid=61SLV_INST:SLV&collectionId=81271338790007636&lang=en">Digitised journals, magazines and directories</a> collection. Of the 70 year life span of <a href="https://find.slv.vic.gov.au/discovery/collectionDiscovery?vid=61SLV_INST:SLV&collectionId=81272537140007636&lang=en">Madame Weigel’s Journal of Fashion</a> State Library Victoria has collected and digitised 66 years of material, from 1884 to 1950 making over 780 digitised journals.</p> <h2 class="wp-block-heading">Migrant and entrepreneur</h2> <div class="wp-block-media-text is-stacked-on-mobile is-vertically-aligned-center" style="grid-template-columns:60% auto"><figure class="wp-block-media-text__media"><img decoding="async" width="353" height="1024" src="https://blogs.slv.vic.gov.au/wp-content/uploads/2024/09/Timeline-1-353x1024.png" alt="" class="wp-image-91203 size-full" srcset="https://blogs.slv.vic.gov.au/wp-content/uploads/2024/09/Timeline-1-353x1024.png 353w, https://blogs.slv.vic.gov.au/wp-content/uploads/2024/09/Timeline-1-768x2225.png 768w, https://blogs.slv.vic.gov.au/wp-content/uploads/2024/09/Timeline-1-530x1536.png 530w, https://blogs.slv.vic.gov.au/wp-content/uploads/2024/09/Timeline-1-707x2048.png 707w, https://blogs.slv.vic.gov.au/wp-content/uploads/2024/09/Timeline-1-269x779.png 269w, https://blogs.slv.vic.gov.au/wp-content/uploads/2024/09/Timeline-1-340x985.png 340w, https://blogs.slv.vic.gov.au/wp-content/uploads/2024/09/Timeline-1-640x1854.png 640w, https://blogs.slv.vic.gov.au/wp-content/uploads/2024/09/Timeline-1.png 1134w" sizes="(max-width: 353px) 100vw, 353px" /></figure><div class="wp-block-media-text__content"> <p>Madam Weigel, born Johanna Wilhelmine Astmann was born in Prussia (now Poland) on February 11th, 1847.<span id='easy-footnote-3-91156' class='easy-footnote-margin-adjust'></span><span class='easy-footnote'><a href='#easy-footnote-bottom-3-91156' title='As above, p 9'><sup>3</sup></a></span> Johanna was immensely well-travelled, both as a migrant and later as an insatiable tourist.</p> <p>She migrated to Vienna in 1863 after a family tragedy left her abandoned and fending for herself at the age of 16.<span id='easy-footnote-4-91156' class='easy-footnote-margin-adjust'></span><span class='easy-footnote'><a href='#easy-footnote-bottom-4-91156' title='As above, p 11'><sup>4</sup></a></span><strong> </strong>While staying with her Godmother she used her prior education to translate French and German articles into English and submitted them to a well-known New York magazine.<span id='easy-footnote-5-91156' class='easy-footnote-margin-adjust'></span><span class='easy-footnote'><a href='#easy-footnote-bottom-5-91156' title='As above, pp 13-14'><sup>5</sup></a></span></p> <p>In August of 1872 at the age of 25 she made the arduous trip to New York with the promise of work as a fashion designer for the renowned paper pattern company McCalls.<span id='easy-footnote-6-91156' class='easy-footnote-margin-adjust'></span><span class='easy-footnote'><a href='#easy-footnote-bottom-6-91156' title='As above, pp 23-25'><sup>6</sup></a></span></p> <p>Finally, in 1877 Johanna moved to Melbourne with her newly acquired husband (1875) Oscar.<span id='easy-footnote-7-91156' class='easy-footnote-margin-adjust'></span><span class='easy-footnote'><a href='#easy-footnote-bottom-7-91156' title='As Above, p 27'><sup>7</sup></a></span></p> <p>Johanna and Oscar wasted no time in setting up their printing and distribution business in Australia.<span id='easy-footnote-8-91156' class='easy-footnote-margin-adjust'></span><span class='easy-footnote'><a href='#easy-footnote-bottom-8-91156' title='As above, p 48'><sup>8</sup></a></span> As the Weigel’s launched their enterprise it was clear that they made a formidable team, and their complementary skills enabled their ongoing success. Johanna was talented in pattern cutting, journalism, and publishing, while Oscar had skills in printing, engraving and machinery.<span id='easy-footnote-9-91156' class='easy-footnote-margin-adjust'></span><span class='easy-footnote'><a href='#easy-footnote-bottom-9-91156' title='As above, p 59'><sup>9</sup></a></span></p> <p><em>T</em>imeline of known major events in the life and business of Madam Weigel (left)<span id='easy-footnote-10-91156' class='easy-footnote-margin-adjust'></span><span class='easy-footnote'><a href='#easy-footnote-bottom-10-91156' title='Harlow, C, 2024, Madame Weigel Timeline, Melbourne, Victoria'><sup>10</sup></a></span></p> </div></div> <p></p> <p>The paper pattern market was a fledgling industry when the Weigel’s arrived in Australia. While sewing machines were a household staple for many, most woman made do with the skills passed down from relatives and by copying existing clothing.<span id='easy-footnote-11-91156' class='easy-footnote-margin-adjust'></span><span class='easy-footnote'><a href='#easy-footnote-bottom-11-91156' title='Lampkin, V, R, 2015, <a href="https://find.slv.vic.gov.au/permalink/61SLV_INST/1sev8ar/alma9932467143607636">Madame Weigel : the woman who clothed the Australasian colonies</a>, Carrara, Queensland, p 48'><sup>11</sup></a></span><strong> </strong>With such little competition it is almost no wonder that Madame Weigel prevailed in such a market. However, it would not have been so without her understanding of how valuable newspaper advertising and agency networks were to a business in gaining representation, especially across a land as vast and as unconnected as Australia.<span id='easy-footnote-12-91156' class='easy-footnote-margin-adjust'></span><span class='easy-footnote'><a href='#easy-footnote-bottom-12-91156' title='As above, pp 48-49, 57'><sup>12</sup></a></span></p> <p>Madame Weigel began selling patterns that came with promises of the latest fashions from across Europe, although the evidence of these links to fashion on the other side of the world are still unclear.</p> <blockquote class="wp-block-quote is-layout-flow wp-block-quote-is-layout-flow"> <p>These Patterns are exactly and accurately cut, are of the NEWEST and BEST STYLES, being derived from the most fashionable Houses of NEW YORK, LONDON, PARIS, and BERLIN, with which MADAME WEIGEL stands in correspondence.<span id='easy-footnote-13-91156' class='easy-footnote-margin-adjust'></span><span class='easy-footnote'><a href='#easy-footnote-bottom-13-91156' title='Joy, S, M, 2004, <a href="https://find.slv.vic.gov.au/permalink/61SLV_INST/1sev8ar/alma9911944133607636">Oscar and Johanna Weigel : proprietors of &#8220;Weigel&#8217;s Journal of Fashions&#8221; and creators of Madame Weigel&#8217;s paper dress patterns</a>, Sandringham, Victoria, p 82'><sup>13</sup></a></span></p> </blockquote> <p>Her popularity, and the novelty of sewing something new required a rapid transfer to mass production. Within one year of arriving in Australia the Weigel’s had opened their first retail space in Melbourne, allowing people to directly purchase patterns, fifteen months later they opened a second shop in Sydney.<span id='easy-footnote-14-91156' class='easy-footnote-margin-adjust'></span><span class='easy-footnote'><a href='#easy-footnote-bottom-14-91156' title='Lampkin, V, R, 2015, <a href="https://find.slv.vic.gov.au/permalink/61SLV_INST/1sev8ar/alma9932467143607636">Madame Weigel : the woman who clothed the Australasian colonies</a>, Carrara, Queensland, p 52'><sup>14</sup></a></span> The circular evolved into <a href="https://find.slv.vic.gov.au/discovery/collectionDiscovery?vid=61SLV_INST:SLV&collectionId=81288637840007636&lang=en">Madam Weigel’s Catalogue of Fashion</a>, published less frequently than Weigel’s journal the catalogue showed all the patterns for a season and were mostly used by her agents and retailers to promote the available collection.<span id='easy-footnote-15-91156' class='easy-footnote-margin-adjust'></span><span class='easy-footnote'><a href='#easy-footnote-bottom-15-91156' title='As above, p 58'><sup>15</sup></a></span></p> <div class="wp-block-image"> <figure class="aligncenter size-full"><a href="https://blogs.slv.vic.gov.au/wp-content/uploads/2024/09/229-Lennox-St-Richmond.jpg"><img decoding="async" width="800" height="600" src="https://blogs.slv.vic.gov.au/wp-content/uploads/2024/09/229-Lennox-St-Richmond.jpg" alt="Photo of a white two-storey brick building on a bluestone base, built circa 1887" class="wp-image-91304" srcset="https://blogs.slv.vic.gov.au/wp-content/uploads/2024/09/229-Lennox-St-Richmond.jpg 800w, https://blogs.slv.vic.gov.au/wp-content/uploads/2024/09/229-Lennox-St-Richmond-300x225.jpg 300w, https://blogs.slv.vic.gov.au/wp-content/uploads/2024/09/229-Lennox-St-Richmond-768x576.jpg 768w, https://blogs.slv.vic.gov.au/wp-content/uploads/2024/09/229-Lennox-St-Richmond-269x202.jpg 269w, https://blogs.slv.vic.gov.au/wp-content/uploads/2024/09/229-Lennox-St-Richmond-340x255.jpg 340w, https://blogs.slv.vic.gov.au/wp-content/uploads/2024/09/229-Lennox-St-Richmond-640x480.jpg 640w" sizes="(max-width: 800px) 100vw, 800px" /></a><figcaption class="wp-element-caption">229 Lennox Street Richmond, Principal Office of the American Cut Paper Patterns (Madame Weigel) Image courtesy of <a href="https://vhd.heritagecouncil.vic.gov.au/places/86522">Victorian Heritage Database</a></figcaption></figure></div> <h2 class="wp-block-heading">Lady traveller</h2> <p>Traveling was incredibly important for Madame Weigel as it brought with it new inspiration, new fashions and new ideas to print, especially when presented to an Australian audience. In the decades that follow the successful establishment of <em>Weigel’s Journal of Fashion</em> Johanna spent multiple years out of the country on various tours. In 1893 the Weigel’s departed on a fourteen-month tour of Europe, visiting Italy, Germany, England, France, and Monaco.<span id='easy-footnote-16-91156' class='easy-footnote-margin-adjust'></span><span class='easy-footnote'><a href='#easy-footnote-bottom-16-91156' title='As above, pp 74-89'><sup>16</sup></a></span> In 1905 Madame Weigel began a three-year long tour through Asia and Europe that included Ceylon (Sri Lanka), China, and Japan.<span id='easy-footnote-17-91156' class='easy-footnote-margin-adjust'></span><span class='easy-footnote'><a href='#easy-footnote-bottom-17-91156' title='As above, pp 103-121'><sup>17</sup></a></span></p> <div class="wp-block-image"> <figure class="aligncenter size-large"><a href="https://blogs.slv.vic.gov.au/wp-content/uploads/2024/09/Letters.png"><img loading="lazy" decoding="async" width="1024" height="645" src="https://blogs.slv.vic.gov.au/wp-content/uploads/2024/09/Letters-1024x645.png" alt="Three images showing letters printed in Weigel's Journal of Fashion sent by Madame Weigel to be published, along with a single image from Ceylon showing people walking down a street and on rickshaws" class="wp-image-91205" srcset="https://blogs.slv.vic.gov.au/wp-content/uploads/2024/09/Letters-1024x645.png 1024w, https://blogs.slv.vic.gov.au/wp-content/uploads/2024/09/Letters-300x189.png 300w, https://blogs.slv.vic.gov.au/wp-content/uploads/2024/09/Letters-768x483.png 768w, https://blogs.slv.vic.gov.au/wp-content/uploads/2024/09/Letters-1536x967.png 1536w, https://blogs.slv.vic.gov.au/wp-content/uploads/2024/09/Letters-269x169.png 269w, https://blogs.slv.vic.gov.au/wp-content/uploads/2024/09/Letters-340x214.png 340w, https://blogs.slv.vic.gov.au/wp-content/uploads/2024/09/Letters-640x403.png 640w, https://blogs.slv.vic.gov.au/wp-content/uploads/2024/09/Letters.png 2000w" sizes="(max-width: 1024px) 100vw, 1024px" /></a><figcaption class="wp-element-caption">Letters from Madame Weigel published in Madame Weigel’s Journal of Fashion. From left to right –<br /><a href="http://handle.slv.vic.gov.au/10381/4309177">Through China and Japan</a> August 1906, p 252 <br /><a href="http://handle.slv.vic.gov.au/10381/4307811">Letters of a Lady Tourist</a> August 1893, p 83<br /><a href="http://handle.slv.vic.gov.au/10381/4309203">Letter from Ceylon</a> April 1906, p 76</figcaption></figure></div> <p>Madame Weigel was one of the first published female travel loggers in Australia<span id='easy-footnote-18-91156' class='easy-footnote-margin-adjust'></span><span class='easy-footnote'><a href='#easy-footnote-bottom-18-91156' title='As Above, p 75'><sup>18</sup></a></span>, she was diligent in her letter writing to the Editor in charge of Weigel’s Journal originally a Miss D-, and later a Miss G-. Her missives where frequently printed for the readers to enjoy and to give her insights on fashion abroad, advice on travelling and her impressions of other countries. Between these travels and the continual development and running of the business that was Madame Weigel’s 22 years passed without incident. However, in 1915 during the Weigel’s longest tour the eruption of war and the death of Oscar changed the life of the woman, and the Journal forever.</p> <h2 class="wp-block-heading">Madame Weigel through WWI</h2> <p>Little is known about Oscar’s death, however official records revealed that he passed away on the 7th of February 1915 in Los Angeles California USA from acute Uraemia, and chronic Nephritis at the age of 70.<span id='easy-footnote-19-91156' class='easy-footnote-margin-adjust'></span><span class='easy-footnote'><a href='#easy-footnote-bottom-19-91156' title='Joy, S, M, 2004, <a href="https://find.slv.vic.gov.au/permalink/61SLV_INST/1sev8ar/alma9911944133607636">Oscar and Johanna Weigel : proprietors of &#8220;Weigel&#8217;s Journal of Fashions&#8221; and creators of Madame Weigel&#8217;s paper dress patterns</a>, Sandringham, Victoria, pp 46, 47'><sup>19</sup></a></span> Madam Weigel’s letters stop in Berlin in 1912, but her path was loosely followable due to letters published in Weigel’s journal.<span id='easy-footnote-20-91156' class='easy-footnote-margin-adjust'></span><span class='easy-footnote'><a href='#easy-footnote-bottom-20-91156' title='1914, <a href="http://handle.slv.vic.gov.au/10381/4309974">Madame Weigel&#8217;s Journal of Fashion, Vol. 35, No. 417&nbsp;p 362</a>'><sup>20</sup></a></span> and ship records<span id='easy-footnote-21-91156' class='easy-footnote-margin-adjust'></span><span class='easy-footnote'><a href='#easy-footnote-bottom-21-91156' title='Lampkin, V, R, 2015, <a href="https://find.slv.vic.gov.au/permalink/61SLV_INST/1sev8ar/alma9932467143607636">Madame Weigel : the woman who clothed the Australasian colonies</a>, Carrara, Queensland, p 141'><sup>21</sup></a></span> It is suspected that these letters were written and sent by Madame Weigel’s Ladies Maid, Sarah Neilson.<span id='easy-footnote-22-91156' class='easy-footnote-margin-adjust'></span><span class='easy-footnote'><a href='#easy-footnote-bottom-22-91156' title='As above, pp 139-140'><sup>22</sup></a></span> The Weigel’s managed to find passage from England at the start of the war and fled across the Atlantic to America. Given Oscar’s German origin and Johanna’s Polish roots the two were heavily scrutinised and waylaid despite their Australian naturalisation and long-standing business success.<span id='easy-footnote-23-91156' class='easy-footnote-margin-adjust'></span><span class='easy-footnote'><a href='#easy-footnote-bottom-23-91156' title='As above, pp 140-143, 146-147'><sup>23</sup></a></span></p> <p>While a notice of Oscars death was never published in the Weigel’s Journal, there were signs that indicated the change. The most notable of which was “<em>Weigel’s Journal of Fashion</em>” officially became “<em>Madame Weigel’s Journal of Fashion</em>” in September 1915, seven months after Oscars passing.<span id='easy-footnote-24-91156' class='easy-footnote-margin-adjust'></span><span class='easy-footnote'><a href='#easy-footnote-bottom-24-91156' title='1915, <a href="http://handle.slv.vic.gov.au/10381/4309965">Madame Weigel&#8217;s Journal of Fashion, Vol. 36, No. 427</a>'><sup>24</sup></a></span> After the loss of her husband and business partner Johanna largely disappeared for the remainder of the decade.</p> <div class="wp-block-image"> <figure class="aligncenter size-large"><a href="https://blogs.slv.vic.gov.au/wp-content/uploads/2024/09/Purple-and-White-Geometric-Blank-Page-A4-Landscape.png"><img loading="lazy" decoding="async" width="1024" height="887" src="https://blogs.slv.vic.gov.au/wp-content/uploads/2024/09/Purple-and-White-Geometric-Blank-Page-A4-Landscape-1024x887.png" alt="Two side by side covers of the journal the left most cover from August 1915 showing the title as "Weigel's Journal of Fashion" and the right most cover from September 1915 showing the title as "Madame Weigel's Journal of Fashion"" class="wp-image-91157" srcset="https://blogs.slv.vic.gov.au/wp-content/uploads/2024/09/Purple-and-White-Geometric-Blank-Page-A4-Landscape-1024x887.png 1024w, https://blogs.slv.vic.gov.au/wp-content/uploads/2024/09/Purple-and-White-Geometric-Blank-Page-A4-Landscape-300x260.png 300w, https://blogs.slv.vic.gov.au/wp-content/uploads/2024/09/Purple-and-White-Geometric-Blank-Page-A4-Landscape-768x665.png 768w, https://blogs.slv.vic.gov.au/wp-content/uploads/2024/09/Purple-and-White-Geometric-Blank-Page-A4-Landscape-269x233.png 269w, https://blogs.slv.vic.gov.au/wp-content/uploads/2024/09/Purple-and-White-Geometric-Blank-Page-A4-Landscape-340x295.png 340w, https://blogs.slv.vic.gov.au/wp-content/uploads/2024/09/Purple-and-White-Geometric-Blank-Page-A4-Landscape-640x554.png 640w, https://blogs.slv.vic.gov.au/wp-content/uploads/2024/09/Purple-and-White-Geometric-Blank-Page-A4-Landscape.png 1519w" sizes="(max-width: 1024px) 100vw, 1024px" /></a><figcaption class="wp-element-caption">Two contrasting covers, one reading <a href="http://handle.slv.vic.gov.au/10381/4309963">Weigel’s Journal of Fashion August 1915</a>, the other reading <a href="http://handle.slv.vic.gov.au/10381/4309965">Madame Weigel’s Journal of Fashion September 1915</a></figcaption></figure></div> <p>The years surrounding the war were difficult for <em>Madame Weigel’s Journal of Fashion</em>, as anti-German sentiment was at a record high. However, despite the anti-German sentiment and the general penny-pinching that occurred in response to the war the journal still sold one-million patterns per year in 1916.<span id='easy-footnote-25-91156' class='easy-footnote-margin-adjust'></span><span class='easy-footnote'><a href='#easy-footnote-bottom-25-91156' title='Lampkin, V, R, 2015, <a href="https://find.slv.vic.gov.au/permalink/61SLV_INST/1sev8ar/alma9932467143607636">Madame Weigel : the woman who clothed the Australasian colonies</a>, Carrara, Queensland, p 4'><sup>25</sup></a></span> With a population of around five-million people at the time, her patterns were reaching one in five people<span id='easy-footnote-26-91156' class='easy-footnote-margin-adjust'></span><span class='easy-footnote'><a href='#easy-footnote-bottom-26-91156' title='As above, p 4'><sup>26</sup></a></span>. Weigel’s journal, and the paper patterns always had a lean towards the practical but with the fast change in fashion due to the lack of material available, Madame Weigel’s had to adapt to maintain its reputation as the go-to for affordable fashions and household advice.</p> <h2 class="wp-block-heading">A new decade</h2> <p>Entering a new decade and now in her 70’s the esteemed Madam Weigel embraced much of the freedom that came with the 1920’s. The designs featured in the journal and available by patterns became straighter, with dropped waists and higher hems. Fashion drawings also showed the changes, depicted with shorter hairstyles, cloche hats, and more relaxed postures.</p> <div class="wp-block-image"> <figure class="aligncenter size-large"><a href="https://blogs.slv.vic.gov.au/wp-content/uploads/2024/09/1920s.png"><img loading="lazy" decoding="async" width="1024" height="1024" src="https://blogs.slv.vic.gov.au/wp-content/uploads/2024/09/1920s-1024x1024.png" alt="Four drawings from the early 1920's printed in Madame Weigel's Journal of Fashion, three head shots and one full figure." class="wp-image-91294" srcset="https://blogs.slv.vic.gov.au/wp-content/uploads/2024/09/1920s-1024x1024.png 1024w, https://blogs.slv.vic.gov.au/wp-content/uploads/2024/09/1920s-300x300.png 300w, https://blogs.slv.vic.gov.au/wp-content/uploads/2024/09/1920s-150x150.png 150w, https://blogs.slv.vic.gov.au/wp-content/uploads/2024/09/1920s-768x768.png 768w, https://blogs.slv.vic.gov.au/wp-content/uploads/2024/09/1920s-120x120.png 120w, https://blogs.slv.vic.gov.au/wp-content/uploads/2024/09/1920s-269x269.png 269w, https://blogs.slv.vic.gov.au/wp-content/uploads/2024/09/1920s-340x340.png 340w, https://blogs.slv.vic.gov.au/wp-content/uploads/2024/09/1920s-640x640.png 640w, https://blogs.slv.vic.gov.au/wp-content/uploads/2024/09/1920s-24x24.png 24w, https://blogs.slv.vic.gov.au/wp-content/uploads/2024/09/1920s-48x48.png 48w, https://blogs.slv.vic.gov.au/wp-content/uploads/2024/09/1920s-96x96.png 96w, https://blogs.slv.vic.gov.au/wp-content/uploads/2024/09/1920s.png 1080w" sizes="(max-width: 1024px) 100vw, 1024px" /></a><figcaption class="wp-element-caption">Designs printed in <em>Madame Weigel’s Journal of Fashion</em> during the 1920’s – From left to right <br /><a href="http://handle.slv.vic.gov.au/10381/4310579">Hat of Duvetyn with Cabochon of Duvetyn and Suede on Side</a>, July 1923, p 180<br /><a href="http://handle.slv.vic.gov.au/10381/4310578">A New and Favorite Evening Head-Dress</a>, February 1923, p 428<br /><a href="http://handle.slv.vic.gov.au/10381/4310598">Head and torso image depicting short hair and lace garments</a>, March 1924, p 24<br /><a href="http://handle.slv.vic.gov.au/10381/4310606">Young Lady’s Dress, with Yoke and Sleeve in One</a>, October 1924, p 317</figcaption></figure></div> <p>The 1920’s also saw the return of Madame Weigel’s travelogues as she travelled widely throughout America, Canada, Europe, and Australia. Aside from her travel letters, much of Madame Weigel’s writing often went unsigned when published among other articles printed in the journal.<span id='easy-footnote-27-91156' class='easy-footnote-margin-adjust'></span><span class='easy-footnote'><a href='#easy-footnote-bottom-27-91156' title='As above, p 200'><sup>27</sup></a></span> This however changed during the 1920’s as her work across a wide range of topics began to be initialled J.W. or J.W.W.</p> <p>Madame Weigel wrote about fashion, shopping, shoes, and hats, on topics from how to shop sensibly to the importance of dressing appropriately. She would often delve into modern topics, supporting the freedom that young women were experiencing while also managing to disapprove of behaviours she saw of as reckless or vulgar such as dancing with such rapid movements as to impede conversation. Fair to say that she was not a fan of the Charleston!</p> <div class="wp-block-image"> <figure class="aligncenter size-large"><a href="https://blogs.slv.vic.gov.au/wp-content/uploads/2024/10/J.W.W.png"><img loading="lazy" decoding="async" width="1024" height="690" src="https://blogs.slv.vic.gov.au/wp-content/uploads/2024/10/J.W.W-1024x690.png" alt="Five article clippings all initialled with J.W.W" class="wp-image-91338" srcset="https://blogs.slv.vic.gov.au/wp-content/uploads/2024/10/J.W.W-1024x690.png 1024w, https://blogs.slv.vic.gov.au/wp-content/uploads/2024/10/J.W.W-300x202.png 300w, https://blogs.slv.vic.gov.au/wp-content/uploads/2024/10/J.W.W-768x518.png 768w, https://blogs.slv.vic.gov.au/wp-content/uploads/2024/10/J.W.W-1536x1035.png 1536w, https://blogs.slv.vic.gov.au/wp-content/uploads/2024/10/J.W.W-2048x1380.png 2048w, https://blogs.slv.vic.gov.au/wp-content/uploads/2024/10/J.W.W-125x85.png 125w, https://blogs.slv.vic.gov.au/wp-content/uploads/2024/10/J.W.W-269x181.png 269w, https://blogs.slv.vic.gov.au/wp-content/uploads/2024/10/J.W.W-340x229.png 340w, https://blogs.slv.vic.gov.au/wp-content/uploads/2024/10/J.W.W-640x431.png 640w" sizes="(max-width: 1024px) 100vw, 1024px" /></a><figcaption class="wp-element-caption">Articles written by Madame Weigel – from left to right<br /><a href="http://handle.slv.vic.gov.au/10381/4310794">Woman Travellers</a>, December 1929, p 401<br /><a href="http://handle.slv.vic.gov.au/10381/4310785">The Importance of Dress</a>, October 1926, p 319<br /><a href="http://handle.slv.vic.gov.au/10381/4310814">The Ever-Abused Female</a>, June 1929, p 134<br /><a href="http://handle.slv.vic.gov.au/10381/4310796">The Woman’s Fault</a>, September 1928, p 274<br /><a href="http://handle.slv.vic.gov.au/10381/4310812">The Flapper Transformed</a>, July 1928, p 182</figcaption></figure></div> <p>Madame Weigel wrote on the topics of health, exercise, disease, diet and weight, she wrote about marriage, and motherhood despite never having children of her own. She discussed work, business, and the independence and self-sufficiency that a woman could gain by being able to work and choose a husband at her own leisure. As a self-made fashion mogul, she had much experience and strongly held opinions in this area. With her own years advancing and a life well lived Madame Weigel wrote on aging, advocating for ongoing social connection, aging gracefully, and being lenient to the younger generations.</p> <h2 class="wp-block-heading">Final chapter</h2> <p>The 1930’s saw the arrival of the great depression and <em>Madame Weigel’s Journal of Fashion</em> once again had to weather the storm of tightening belts. With an eye to thrift Madame Weigel’s turned to making-do and mending with advice on darning, patching and dyeing as well as remaking and remodeling clothing to get the most life out of each available scrap. It was also during the 1930’s that the craft craze began with knitting and crochet patterns taking over the pages of Madame Weigel’s and allowing woman to make their own blankets and tea cozies, along with an array of gift giving options on a tight budget.<span id='easy-footnote-28-91156' class='easy-footnote-margin-adjust'></span><span class='easy-footnote'><a href='#easy-footnote-bottom-28-91156' title='As above, p 220'><sup>28</sup></a></span></p> <div class="wp-block-image"> <figure class="aligncenter size-large"><a href="https://blogs.slv.vic.gov.au/wp-content/uploads/2024/10/J.W.W-2.png"><img loading="lazy" decoding="async" width="1024" height="560" src="https://blogs.slv.vic.gov.au/wp-content/uploads/2024/10/J.W.W-2-1024x560.png" alt="five clippings from Madame Weigel's Journal of Fashion depicting various wool novelties and cosies." class="wp-image-91378" srcset="https://blogs.slv.vic.gov.au/wp-content/uploads/2024/10/J.W.W-2-1024x560.png 1024w, https://blogs.slv.vic.gov.au/wp-content/uploads/2024/10/J.W.W-2-300x164.png 300w, https://blogs.slv.vic.gov.au/wp-content/uploads/2024/10/J.W.W-2-768x420.png 768w, https://blogs.slv.vic.gov.au/wp-content/uploads/2024/10/J.W.W-2-1536x841.png 1536w, https://blogs.slv.vic.gov.au/wp-content/uploads/2024/10/J.W.W-2-2048x1121.png 2048w, https://blogs.slv.vic.gov.au/wp-content/uploads/2024/10/J.W.W-2-269x147.png 269w, https://blogs.slv.vic.gov.au/wp-content/uploads/2024/10/J.W.W-2-340x186.png 340w, https://blogs.slv.vic.gov.au/wp-content/uploads/2024/10/J.W.W-2-640x350.png 640w" sizes="(max-width: 1024px) 100vw, 1024px" /></a><figcaption class="wp-element-caption">Woolen novelties and Cosies from <em>Madam Weigel’s Journal of Fashion</em> – from left to right<br /><a href="http://handle.slv.vic.gov.au/10381/4311056">Crochet Cover for Sauce Bottle</a>, October 1931, p 285<br /><a href="http://handle.slv.vic.gov.au/10381/4311058">Early Victorian Tea-Cosy</a>, May 1931, p 82<br /><a href="http://handle.slv.vic.gov.au/10381/4311074">Cosies Advertisement</a>, August 1934, p 209<br /><a href="http://handle.slv.vic.gov.au/10381/4311098">Dutch Girl Tea Cosy</a>, February 1934, p 451<br /><a href="http://handle.slv.vic.gov.au/10381/4310955">Dainty Handkerchief Sachet</a>, May 1935, p 107</figcaption></figure></div> <p>Having stepped back from the publication of her journal by this time Madame Weigel now in her 80’s moved from the home that she had shared with her husband to a hotel in Collins Street where she would live until her death in January of 1940, 1 month and 1 day shy of her 93rd birthday. The death of Madame Johanna Wilhelmine Weigel was announced in the 1940 February edition of <em>Madame Weigel’s Journal of Fashion</em> with a full page spread discussing her life and work.<span id='easy-footnote-29-91156' class='easy-footnote-margin-adjust'></span><span class='easy-footnote'><a href='#easy-footnote-bottom-29-91156' title='1940, <a href="http://handle.slv.vic.gov.au/10381/4310984">Madame Weigel&#8217;s Journal of Fashion, Vol. 60, No. 720聽p 443</a>'><sup>29</sup></a></span> In the same issue <em>Madame Weigel’s Journal of Fashion</em> celebrated its Diamond Jubilee, completing 60 years of publication.<span id='easy-footnote-30-91156' class='easy-footnote-margin-adjust'></span><span class='easy-footnote'><a href='#easy-footnote-bottom-30-91156' title='As above聽p 446'><sup>30</sup></a></span></p> <div class="wp-block-image"> <figure class="aligncenter size-large"><a href="https://blogs.slv.vic.gov.au/wp-content/uploads/2024/10/Death-Notice-and-Jubilee.png"><img loading="lazy" decoding="async" width="1024" height="772" src="https://blogs.slv.vic.gov.au/wp-content/uploads/2024/10/Death-Notice-and-Jubilee-1024x772.png" alt="Two full pages from Madame Weigel's Journal of Fashion, the left: a death notice for Madame Weigel, the right: announcing the Journals Diamond Jubilee. Both were published in the February 1940." class="wp-image-91373" srcset="https://blogs.slv.vic.gov.au/wp-content/uploads/2024/10/Death-Notice-and-Jubilee-1024x772.png 1024w, https://blogs.slv.vic.gov.au/wp-content/uploads/2024/10/Death-Notice-and-Jubilee-300x226.png 300w, https://blogs.slv.vic.gov.au/wp-content/uploads/2024/10/Death-Notice-and-Jubilee-768x579.png 768w, https://blogs.slv.vic.gov.au/wp-content/uploads/2024/10/Death-Notice-and-Jubilee-1536x1158.png 1536w, https://blogs.slv.vic.gov.au/wp-content/uploads/2024/10/Death-Notice-and-Jubilee-269x203.png 269w, https://blogs.slv.vic.gov.au/wp-content/uploads/2024/10/Death-Notice-and-Jubilee-340x256.png 340w, https://blogs.slv.vic.gov.au/wp-content/uploads/2024/10/Death-Notice-and-Jubilee-640x483.png 640w, https://blogs.slv.vic.gov.au/wp-content/uploads/2024/10/Death-Notice-and-Jubilee.png 1875w" sizes="(max-width: 1024px) 100vw, 1024px" /></a><figcaption class="wp-element-caption">Full pages from<em> Madame Weigel’s Journal of Fashion</em>, <a href="http://handle.slv.vic.gov.au/10381/4310984">February 1940, p 443 and p 446</a></figcaption></figure></div> <p>Madame Weigel’s legacy lived on for several years after her passing. Her journal continued until 1950 under the hand of many trusted employees including the managing director Mr. George Humphries.<span id='easy-footnote-31-91156' class='easy-footnote-margin-adjust'></span><span class='easy-footnote'><a href='#easy-footnote-bottom-31-91156' title='As above, p 443'><sup>31</sup></a></span> Her paper pattern business continued publishing until 1969 when it closed its doors for the last time. With the increase in popularity, and affordability of the ready-to-wear clothing market, the need for homemade fashions steadily fell until it became the realm of the hobbyist. Now only the truly dedicated enthusiast knows the historic gold that they have hiding in their grandmothers sewing cabinet.</p> <h2 class="wp-block-heading">Further reading</h2> <p>Joy, S, M, 2004, <a href="https://find.slv.vic.gov.au/permalink/61SLV_INST/1sev8ar/alma9911944133607636">Oscar and Johanna Weigel : proprietors of “Weigel’s Journal of Fashions” and creators of Madame Weigel’s paper dress patterns</a>, S M Joy, Sandringham, Victoria</p> <p>Lampkin, V, R, 2015, <a href="https://find.slv.vic.gov.au/permalink/61SLV_INST/1sev8ar/alma9932467143607636">Madame Weigel : the woman who clothed the Australasian colonies</a>, V R Lampkin, Carrara, Queensland</p> <p>Lampkin, V, R, 2015, <a href="https://www.instagram.com/madameweigel.patterns/">madameweigel.patterns</a>, Instagram, Australia</p> <p>Lampkin, V, R, 2020, <a href="https://find.slv.vic.gov.au/permalink/61SLV_INST/1sev8ar/alma9938687833607636">Madame Weigel’s patterns : 1878-1950</a><em>,</em> V R Lampkin, Southport, Queensland </p> <p>Lampkin, V, R, 2020, <a href="https://find.slv.vic.gov.au/permalink/61SLV_INST/1sev8ar/alma9938687843607636">Madame Weigel’s sleeve patterns : arms, shoulders, elbows, wrists, hands (1878-1950)</a><em>, </em>V R Lampkin, Southport, Queensland</p> <p><a href="https://www.abc.net.au/news/rural/programs/landline/2021-08-29/patterns-of-the-past:-a-mysterious-fashion/13519088">Patterns of the Past: A mysterious fashion entrepreneur and her place in rural women鈥檚 history</a>, 2021, video recording, Australian Broadcasting Corporation, Queensland, Australia, viewed <strong>DATE</strong><br /><<a href="https://www.abc.net.au/news/rural/programs/landline/2021-08-29/patterns-of-the-past:-a-mysterious-fashion/13519088">https://www.abc.net.au/news/rural/programs/landline/2021-08-29/patterns-of-the-past:-a-mysterious-fashion/13519088</a>></p> <p><a href="https://www.abc.net.au/news/rural/programs/landline/2022-05-14/madame-weigel:-an-exciting-discovery-for-country/13882426">Madame Weigel: An exciting discovery for country museum</a>, 2022, video recording, Australian Broadcasting Corporation, Queensland, Australia, viewed DATE <<a href="https://www.abc.net.au/news/rural/programs/landline/2022-05-14/madame-weigel:-an-exciting-discovery-for-country/13882426">https://www.abc.net.au/news/rural/programs/landline/2022-05-14/madame-weigel:-an-exciting-discovery-for-country/13882426</a>></p> <h2 class="wp-block-heading">References</h2> <ol class="easy-footnotes-wrapper"><li class="easy-footnote-single"><span id="easy-footnote-bottom-1-91156" class="easy-footnote-margin-adjust"></span>Lampkin, V, R, 2015, <a href="https://find.slv.vic.gov.au/permalink/61SLV_INST/1sev8ar/alma9932467143607636">Madame Weigel : the woman who clothed the Australasian colonies</a>, Carrara, Queensland, p 1<a class="easy-footnote-to-top" href="#easy-footnote-1-91156"></a></li><li class="easy-footnote-single"><span id="easy-footnote-bottom-2-91156" class="easy-footnote-margin-adjust"></span>As above, p 48<a class="easy-footnote-to-top" href="#easy-footnote-2-91156"></a></li><li class="easy-footnote-single"><span id="easy-footnote-bottom-3-91156" class="easy-footnote-margin-adjust"></span>As above, p 9<a class="easy-footnote-to-top" href="#easy-footnote-3-91156"></a></li><li class="easy-footnote-single"><span id="easy-footnote-bottom-4-91156" class="easy-footnote-margin-adjust"></span>As above, p 11<a class="easy-footnote-to-top" href="#easy-footnote-4-91156"></a></li><li class="easy-footnote-single"><span id="easy-footnote-bottom-5-91156" class="easy-footnote-margin-adjust"></span>As above, pp 13-14<a class="easy-footnote-to-top" href="#easy-footnote-5-91156"></a></li><li class="easy-footnote-single"><span id="easy-footnote-bottom-6-91156" class="easy-footnote-margin-adjust"></span>As above, pp 23-25<a class="easy-footnote-to-top" href="#easy-footnote-6-91156"></a></li><li class="easy-footnote-single"><span id="easy-footnote-bottom-7-91156" class="easy-footnote-margin-adjust"></span>As Above, p 27<a class="easy-footnote-to-top" href="#easy-footnote-7-91156"></a></li><li class="easy-footnote-single"><span id="easy-footnote-bottom-8-91156" class="easy-footnote-margin-adjust"></span>As above, p 48<a class="easy-footnote-to-top" href="#easy-footnote-8-91156"></a></li><li class="easy-footnote-single"><span id="easy-footnote-bottom-9-91156" class="easy-footnote-margin-adjust"></span>As above, p 59<a class="easy-footnote-to-top" href="#easy-footnote-9-91156"></a></li><li class="easy-footnote-single"><span id="easy-footnote-bottom-10-91156" class="easy-footnote-margin-adjust"></span>Harlow, C, 2024, Madame Weigel Timeline, Melbourne, Victoria<a class="easy-footnote-to-top" href="#easy-footnote-10-91156"></a></li><li class="easy-footnote-single"><span id="easy-footnote-bottom-11-91156" class="easy-footnote-margin-adjust"></span>Lampkin, V, R, 2015, <a href="https://find.slv.vic.gov.au/permalink/61SLV_INST/1sev8ar/alma9932467143607636">Madame Weigel : the woman who clothed the Australasian colonies</a>, Carrara, Queensland, p 48<a class="easy-footnote-to-top" href="#easy-footnote-11-91156"></a></li><li class="easy-footnote-single"><span id="easy-footnote-bottom-12-91156" class="easy-footnote-margin-adjust"></span>As above, pp 48-49, 57<a class="easy-footnote-to-top" href="#easy-footnote-12-91156"></a></li><li class="easy-footnote-single"><span id="easy-footnote-bottom-13-91156" class="easy-footnote-margin-adjust"></span>Joy, S, M, 2004, <a href="https://find.slv.vic.gov.au/permalink/61SLV_INST/1sev8ar/alma9911944133607636">Oscar and Johanna Weigel : proprietors of “Weigel’s Journal of Fashions” and creators of Madame Weigel’s paper dress patterns</a>, Sandringham, Victoria, p 82<a class="easy-footnote-to-top" href="#easy-footnote-13-91156"></a></li><li class="easy-footnote-single"><span id="easy-footnote-bottom-14-91156" class="easy-footnote-margin-adjust"></span>Lampkin, V, R, 2015, <a href="https://find.slv.vic.gov.au/permalink/61SLV_INST/1sev8ar/alma9932467143607636">Madame Weigel : the woman who clothed the Australasian colonies</a>, Carrara, Queensland, p 52<a class="easy-footnote-to-top" href="#easy-footnote-14-91156"></a></li><li class="easy-footnote-single"><span id="easy-footnote-bottom-15-91156" class="easy-footnote-margin-adjust"></span>As above, p 58<a class="easy-footnote-to-top" href="#easy-footnote-15-91156"></a></li><li class="easy-footnote-single"><span id="easy-footnote-bottom-16-91156" class="easy-footnote-margin-adjust"></span>As above, pp 74-89<a class="easy-footnote-to-top" href="#easy-footnote-16-91156"></a></li><li class="easy-footnote-single"><span id="easy-footnote-bottom-17-91156" class="easy-footnote-margin-adjust"></span>As above, pp 103-121<a class="easy-footnote-to-top" href="#easy-footnote-17-91156"></a></li><li class="easy-footnote-single"><span id="easy-footnote-bottom-18-91156" class="easy-footnote-margin-adjust"></span>As Above, p 75<a class="easy-footnote-to-top" href="#easy-footnote-18-91156"></a></li><li class="easy-footnote-single"><span id="easy-footnote-bottom-19-91156" class="easy-footnote-margin-adjust"></span>Joy, S, M, 2004, <a href="https://find.slv.vic.gov.au/permalink/61SLV_INST/1sev8ar/alma9911944133607636">Oscar and Johanna Weigel : proprietors of “Weigel’s Journal of Fashions” and creators of Madame Weigel’s paper dress patterns</a>, Sandringham, Victoria, pp 46, 47<a class="easy-footnote-to-top" href="#easy-footnote-19-91156"></a></li><li class="easy-footnote-single"><span id="easy-footnote-bottom-20-91156" class="easy-footnote-margin-adjust"></span>1914, <a href="http://handle.slv.vic.gov.au/10381/4309974">Madame Weigel’s Journal of Fashion, Vol. 35, No. 417 p 362</a><a class="easy-footnote-to-top" href="#easy-footnote-20-91156"></a></li><li class="easy-footnote-single"><span id="easy-footnote-bottom-21-91156" class="easy-footnote-margin-adjust"></span>Lampkin, V, R, 2015, <a href="https://find.slv.vic.gov.au/permalink/61SLV_INST/1sev8ar/alma9932467143607636">Madame Weigel : the woman who clothed the Australasian colonies</a>, Carrara, Queensland, p 141<a class="easy-footnote-to-top" href="#easy-footnote-21-91156"></a></li><li class="easy-footnote-single"><span id="easy-footnote-bottom-22-91156" class="easy-footnote-margin-adjust"></span>As above, pp 139-140<a class="easy-footnote-to-top" href="#easy-footnote-22-91156"></a></li><li class="easy-footnote-single"><span id="easy-footnote-bottom-23-91156" class="easy-footnote-margin-adjust"></span>As above, pp 140-143, 146-147<a class="easy-footnote-to-top" href="#easy-footnote-23-91156"></a></li><li class="easy-footnote-single"><span id="easy-footnote-bottom-24-91156" class="easy-footnote-margin-adjust"></span>1915, <a href="http://handle.slv.vic.gov.au/10381/4309965">Madame Weigel’s Journal of Fashion, Vol. 36, No. 427</a><a class="easy-footnote-to-top" href="#easy-footnote-24-91156"></a></li><li class="easy-footnote-single"><span id="easy-footnote-bottom-25-91156" class="easy-footnote-margin-adjust"></span>Lampkin, V, R, 2015, <a href="https://find.slv.vic.gov.au/permalink/61SLV_INST/1sev8ar/alma9932467143607636">Madame Weigel : the woman who clothed the Australasian colonies</a>, Carrara, Queensland, p 4<a class="easy-footnote-to-top" href="#easy-footnote-25-91156"></a></li><li class="easy-footnote-single"><span id="easy-footnote-bottom-26-91156" class="easy-footnote-margin-adjust"></span>As above, p 4<a class="easy-footnote-to-top" href="#easy-footnote-26-91156"></a></li><li class="easy-footnote-single"><span id="easy-footnote-bottom-27-91156" class="easy-footnote-margin-adjust"></span>As above, p 200<a class="easy-footnote-to-top" href="#easy-footnote-27-91156"></a></li><li class="easy-footnote-single"><span id="easy-footnote-bottom-28-91156" class="easy-footnote-margin-adjust"></span>As above, p 220<a class="easy-footnote-to-top" href="#easy-footnote-28-91156"></a></li><li class="easy-footnote-single"><span id="easy-footnote-bottom-29-91156" class="easy-footnote-margin-adjust"></span>1940, <a href="http://handle.slv.vic.gov.au/10381/4310984">Madame Weigel’s Journal of Fashion, Vol. 60, No. 720聽p 443</a><a class="easy-footnote-to-top" href="#easy-footnote-29-91156"></a></li><li class="easy-footnote-single"><span id="easy-footnote-bottom-30-91156" class="easy-footnote-margin-adjust"></span>As above聽p 446<a class="easy-footnote-to-top" href="#easy-footnote-30-91156"></a></li><li class="easy-footnote-single"><span id="easy-footnote-bottom-31-91156" class="easy-footnote-margin-adjust"></span>As above, p 443<a class="easy-footnote-to-top" href="#easy-footnote-31-91156"></a></li></ol><div style='display:none;' class='shareaholic-canvas' data-app='share_buttons' data-title='Melbourne's Marvelous Madame Weigel' data-link='https://blogs.slv.vic.gov.au/family-matters/collections/melbournes-marvelous-madame-weigel/' data-summary='Madame Weigel's Journal of Fashion became a staple of Australian life for those interested in being well dressed, well presented, and well informed. This treasure trove has recently be digitised and made available online.' data-app-id-name='post_below_content'></div> <div class="clear"></div> <div class="clear"></div> </div> <div class="clear"></div> </div> <div class="post_author"> <h3>About the Author</h3> <img width="90" height="90" src="https://blogs.slv.vic.gov.au/wp-content/uploads/2024/08/IMG_1371-96x96.jpg" class="avatar avatar-90 photo" alt="" decoding="async" loading="lazy" srcset="https://blogs.slv.vic.gov.au/wp-content/uploads/2024/08/IMG_1371-96x96.jpg 96w, https://blogs.slv.vic.gov.au/wp-content/uploads/2024/08/IMG_1371-150x150.jpg 150w, https://blogs.slv.vic.gov.au/wp-content/uploads/2024/08/IMG_1371-120x120.jpg 120w, https://blogs.slv.vic.gov.au/wp-content/uploads/2024/08/IMG_1371-24x24.jpg 24w, https://blogs.slv.vic.gov.au/wp-content/uploads/2024/08/IMG_1371-48x48.jpg 48w, https://blogs.slv.vic.gov.au/wp-content/uploads/2024/08/IMG_1371-300x300.jpg 300w" sizes="(max-width: 90px) 100vw, 90px" /> <div class="details"> <h4><a href="https://blogs.slv.vic.gov.au/author/clare-harlow/" title="Posts by Clare Harlow" rel="author">Clare Harlow</a></h4> <p class="description"></p> <ul class="author_links"> <li class="allposts"><a href="https://blogs.slv.vic.gov.au/author/clare-harlow/">All posts by Clare Harlow</a></li> </ul> <div class="clear"></div> </div> <div class="clear"></div> </div> <div id="comments"> <h3>This article has 4 comments</h3> <ol class="commentlist"> <li class="comment even thread-even depth-1" id="li-comment-967577"> <div id="comment-967577"> <div class="comment-author vcard"> <img alt='' src='https://secure.gravatar.com/avatar/bf81f5fa3baa787bd6aa145479fe9a76?s=50&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/bf81f5fa3baa787bd6aa145479fe9a76?s=100&d=mm&r=g 2x' class='avatar avatar-50 photo' height='50' width='50' loading='lazy' decoding='async'/> <cite class="fn"><a href="https://aeohive.com/joey/" class="url" rel="ugc external nofollow">Joey</a></cite> <div class="comment-meta commentmetadata"> <a href="https://blogs.slv.vic.gov.au/family-matters/collections/melbournes-marvelous-madame-weigel/#comment-967577">October 27, 2024 at 08:13</a> </div> <div class="reply"> <a rel='nofollow' class='comment-reply-link' href='https://blogs.slv.vic.gov.au/family-matters/collections/melbournes-marvelous-madame-weigel/?replytocom=967577#respond' data-commentid="967577" data-postid="91156" data-belowelement="comment-967577" data-respondelement="respond" data-replyto="Reply to Joey" aria-label='Reply to Joey'>Reply</a> </div> <div class="clear"></div> </div> <div class="comment-body"><p>Thanks Clare for sharing this story, so inspiring and fascinating at the same time.<br /> Great to see the timelines and the little nuggets and photos… This may have been one of the first and original influencers of the past. Loved it!</p> </div> </div> <ul class="children"> <li class="comment byuser comment-author-clare-harlow bypostauthor odd alt depth-2" id="li-comment-968871"> <div id="comment-968871"> <div class="comment-author vcard"> <img width="50" height="50" src="https://blogs.slv.vic.gov.au/wp-content/uploads/2024/08/IMG_1371-96x96.jpg" class="avatar avatar-50 photo" alt="" decoding="async" loading="lazy" srcset="https://blogs.slv.vic.gov.au/wp-content/uploads/2024/08/IMG_1371-96x96.jpg 96w, https://blogs.slv.vic.gov.au/wp-content/uploads/2024/08/IMG_1371-150x150.jpg 150w, https://blogs.slv.vic.gov.au/wp-content/uploads/2024/08/IMG_1371-120x120.jpg 120w, https://blogs.slv.vic.gov.au/wp-content/uploads/2024/08/IMG_1371-24x24.jpg 24w, https://blogs.slv.vic.gov.au/wp-content/uploads/2024/08/IMG_1371-48x48.jpg 48w, https://blogs.slv.vic.gov.au/wp-content/uploads/2024/08/IMG_1371-300x300.jpg 300w" sizes="(max-width: 50px) 100vw, 50px" /> <cite class="fn">Clare Harlow</cite> <div class="comment-meta commentmetadata"> <a href="https://blogs.slv.vic.gov.au/family-matters/collections/melbournes-marvelous-madame-weigel/#comment-968871">November 13, 2024 at 10:36</a> </div> <div class="reply"> <a rel='nofollow' class='comment-reply-link' href='https://blogs.slv.vic.gov.au/family-matters/collections/melbournes-marvelous-madame-weigel/?replytocom=968871#respond' data-commentid="968871" data-postid="91156" data-belowelement="comment-968871" data-respondelement="respond" data-replyto="Reply to Clare Harlow" aria-label='Reply to Clare Harlow'>Reply</a> </div> <div class="clear"></div> </div> <div class="comment-body"><p>Thank you Joey. I quite enjoyed following the life of such a courageous and unique woman, and very much agree with your conclusion!</p> </div> </div> </li> </ul> </li> <li class="comment even thread-odd thread-alt depth-1" id="li-comment-968519"> <div id="comment-968519"> <div class="comment-author vcard"> <img alt='' src='https://secure.gravatar.com/avatar/74f87a70e34ad723d2a3193e96cbcd13?s=50&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/74f87a70e34ad723d2a3193e96cbcd13?s=100&d=mm&r=g 2x' class='avatar avatar-50 photo' height='50' width='50' loading='lazy' decoding='async'/> <cite class="fn">George</cite> <div class="comment-meta commentmetadata"> <a href="https://blogs.slv.vic.gov.au/family-matters/collections/melbournes-marvelous-madame-weigel/#comment-968519">November 8, 2024 at 12:27</a> </div> <div class="reply"> <a rel='nofollow' class='comment-reply-link' href='https://blogs.slv.vic.gov.au/family-matters/collections/melbournes-marvelous-madame-weigel/?replytocom=968519#respond' data-commentid="968519" data-postid="91156" data-belowelement="comment-968519" data-respondelement="respond" data-replyto="Reply to George" aria-label='Reply to George'>Reply</a> </div> <div class="clear"></div> </div> <div class="comment-body"><p>This is so interesting! I desperately want to find and make one of her patterns! Does the Library have digital copies?</p> </div> </div> <ul class="children"> <li class="comment byuser comment-author-clare-harlow bypostauthor odd alt depth-2" id="li-comment-968870"> <div id="comment-968870"> <div class="comment-author vcard"> <img width="50" height="50" src="https://blogs.slv.vic.gov.au/wp-content/uploads/2024/08/IMG_1371-96x96.jpg" class="avatar avatar-50 photo" alt="" decoding="async" loading="lazy" srcset="https://blogs.slv.vic.gov.au/wp-content/uploads/2024/08/IMG_1371-96x96.jpg 96w, https://blogs.slv.vic.gov.au/wp-content/uploads/2024/08/IMG_1371-150x150.jpg 150w, https://blogs.slv.vic.gov.au/wp-content/uploads/2024/08/IMG_1371-120x120.jpg 120w, https://blogs.slv.vic.gov.au/wp-content/uploads/2024/08/IMG_1371-24x24.jpg 24w, https://blogs.slv.vic.gov.au/wp-content/uploads/2024/08/IMG_1371-48x48.jpg 48w, https://blogs.slv.vic.gov.au/wp-content/uploads/2024/08/IMG_1371-300x300.jpg 300w" sizes="(max-width: 50px) 100vw, 50px" /> <cite class="fn">Clare Harlow</cite> <div class="comment-meta commentmetadata"> <a href="https://blogs.slv.vic.gov.au/family-matters/collections/melbournes-marvelous-madame-weigel/#comment-968870">November 13, 2024 at 10:33</a> </div> <div class="reply"> <a rel='nofollow' class='comment-reply-link' href='https://blogs.slv.vic.gov.au/family-matters/collections/melbournes-marvelous-madame-weigel/?replytocom=968870#respond' data-commentid="968870" data-postid="91156" data-belowelement="comment-968870" data-respondelement="respond" data-replyto="Reply to Clare Harlow" aria-label='Reply to Clare Harlow'>Reply</a> </div> <div class="clear"></div> </div> <div class="comment-body"><p>Thank you George. Unfortunately, State library Victoria does not currently hold any of Madame Weigel’s patterns at this time. Their ephemeral nature means that not many have survived, and they can be quite hard to come by in a preserved state. Good luck in your search!</p> </div> </div> </li> </ul> </li> </ol> <div id="respond" class="comment-respond"> <h3 id="reply-title" class="comment-reply-title">Leave a comment <small><a rel="nofollow" id="cancel-comment-reply-link" href="/family-matters/collections/melbournes-marvelous-madame-weigel/#respond" style="display:none;">Cancel</a></small></h3><form action="https://blogs.slv.vic.gov.au/wp-comments-post.php" method="post" id="commentform" class="comment-form"><p class="comment-notes"><span id="email-notes">Your email address will not be published.</span> <span class="required-field-message">Required fields are marked <span class="required">*</span></span></p><p class="comment-form-comment"><label for="comment">Comment</label> <textarea id="comment" name="comment" cols="35" rows="5" aria-required="true" class="required" placeholder="Your comment"></textarea></p><div class="clear"></div><div class="form_fields"><p class="comment-form-author"><label for="author">Name</label> <input id="author" name="author" type="text" value="" size="30" aria-required='true' placeholder="Name *" class="required" /><span class="required_lab">*</span></p> <p class="comment-form-email"><label for="email">Email</label> <input id="email" name="email" type="text" value="" size="30" aria-required='true' placeholder="Email *" class="required email" /><span class="required_lab">*</span></p> <p class="comment-form-url"><label for="url">Website</label> <input id="url" name="url" type="text" value="" size="30" aria-required='true' placeholder="Website" /></p></div> <p class="form-submit"><input name="submit" type="submit" id="submit" class="submit" value="Post comment" /> <input type='hidden' name='comment_post_ID' value='91156' id='comment_post_ID' /> <input type='hidden' name='comment_parent' id='comment_parent' value='0' /> </p><p style="display: none;"><input type="hidden" id="akismet_comment_nonce" name="akismet_comment_nonce" value="549672a7ef" /></p><p style="display: none !important;" class="akismet-fields-container" data-prefix="ak_"><label>Δ<textarea name="ak_hp_textarea" cols="45" rows="8" maxlength="100"></textarea></label><input type="hidden" id="ak_js_1" name="ak_js" value="96"/><script>document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() );</script></p></form> </div> </div> <div class="clear"></div> </section> <section id="sidebar"> <div class="col1"> <div id="recent-posts-2" class="widget widget_recent_entries"> <h3 class="title">Latest posts</h3> <ul> <li> <a href="https://blogs.slv.vic.gov.au/arts/photography/broken-glass-2-eclectic-boogaloo-more-imperfect-gems-from-the-pictures-collection/">Broken glass 2: eclectic boogaloo. 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