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(min-width:1536px){.\32xl\:h-64{height:16rem}.\32xl\:w-64{width:16rem}}.\[\&\>a\]\:text-blue-700>a{--tw-text-opacity:1;color:rgb(29 78 216/var(--tw-text-opacity))}.\[\&\>a\]\:underline>a{text-decoration-line:underline} </style> </head> <body onload="incrementPageView()" class="flex flex-col bg-white w-full overflow-x-hidden" x-data="{ flyout: false }" @keydown.escape="flyout = false"> <noscript><iframe src="https://www.googletagmanager.com/ns.html?id=GTM-5SL2L86" height="0" width="0" style="display:none;visibility:hidden"></iframe></noscript> <header id="sitenav" x-data="{ showHeader: true }" x-init=" () => { var lastScrollTop = 0; window.addEventListener('scroll', function(){ var st = window.pageYOffset || document.documentElement.scrollTop; if (st > lastScrollTop) { showHeader = true; } else if (st < lastScrollTop) { showHeader = false; } lastScrollTop = st <= 0 ? 0 : st; }, false); } " class="bg-white drop-shadow z-50 w-full px-1 transition-all duration-100 ease-in relative" 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font-medium mx-auto" > <a id="top-subs-promo-link" class="font-medium transition ease-in-out duration-150 cursor-pointer text-white hover:underline" href="https://info.entrepreneur.com/subscribe?utm_campaign=Black-Friday-Sale-2024&utm_source=Website&utm_medium=Article&utm_content=Banner">Black Friday Sale! 50% Off All Access</a> <span id="top-subs-promo-text" class="text-white"></span> </div> <div class="w-full bg-white"> <div class="container"> <article class="max-w-3xl mx-auto mb-16"> <div class="my-6"> <h1 class="tracking-tight font-extrabold text-gray-900 mb-4 text-[2.2rem] leading-[2.7rem] sm:text-[2.5rem] sm:leading-[2.9rem]"> What to Expect From Gen-X and Millennial Employees <span class="leading-7 block text-gray-500 font-normal mt-4 mb-6 text-lg"> An baby boomer's guide to managing younger generations. </span> </h1> <div class="flex-none my-4" > <div class="flex items-center justify-between md:text-left"> <div class="flex items-center"> <p class="font-normal uppercase text-sm tracking-wider text-gray-800" > By <a href="/author/doug-and-polly-white" class="hover:underline uppercase font-semibold tracking-wider text-blue-600" > Doug and Polly White </a> <span class="block sm:inline-block mt-1 sm:mt-0 sm:ml-2"> Edited by <a href="/author/dan-bova" class="hover:underline uppercase font-semibold tracking-wider text-blue-600" > Dan Bova </a> </span> <time class="block lg:inline-block mt-1 lg:mt-0 lg:ml-2" datetime="2014-12-23 21:30:00" content="2014-12-23T21:30:00+00:00"> Dec 23, 2014 </time> </p> </div> <div id="nativeshare" class="items-center hidden sm:flex"> <p class="font-semibold text-gray-800"> Share </p> <button onclick='shareThis()' aria-label="copy" title="copy" target="_blank" rel="noopener" class="rounded-full inline-flex justify-center items-center hover:shadow-md text-gray-800 bg-gray-100 hover:bg-gray-500 hover:text-white ml-1 share-button cursor-pointer h-12 w-12 share-copy" > <svg class="h-5 w-5 " aria-hidden="true" aria-label="Copy link icon" 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Use code <span class="text-white font-bold underline">SAVE50</span> at checkout.<sup>*</sup></p> <span class=" w-auto " > <a href='https://info.entrepreneur.com/subscribe?utm_campaign=Cyber-Monday-Sale-2024&utm_source=Website&utm_medium=Article-Promo&utm_content=Widget' class="items-center border text-lg font-medium text-black bg-yellow-300 hover:bg-yellow-400 focus:outline-white focus:outline-offset-2 focus:outline-slate-900 active:bg-yellow-400 no-underline border-transparent shadow-md rounded w-auto small px-4 py-2 text-sm my-2 py-0 inline-flex" > <span class="" > Claim Offer </span> </a> </span> <p class="mx-auto my-0 text-xs text-center"><sup>*</sup>Offer only available to new subscribers</p> </div> </div> <p class="font-normal italic text-sm text-gray-600 mb-4"> Opinions expressed by Entrepreneur contributors are their own. </p> <div class="gate-check first-letter:float-left first-letter:text-8xl first-letter:pr-1 first-letter:-mt-1 first-letter:font-black first-letter:text-gray-500 prose prose-blue max-w-3xl text-lg leading-relaxed mb-12"> <p>Fellow baby boomer business owners often ask us how to get the younger generations to change their work ethic. Sorry, that's not likely. We're all products of our upbringing. The parenting norms with which we grew up shaped us, as did the events, people, and issues we encountered. These change by generation. </p><p>Generational groups have different norms and behaviors that impact the workplace -- positively and negatively. Each generation believes that its work ethic is "better and/or stronger" than that of subsequent generations. Each also believes that theirs is sufficient and appropriate. </p><p><strong>Related: <a rel="follow" href="https://www.entrepreneur.com/leadership/how-to-bridge-the-workplace-generation-gap/234314">How to Bridge the Workplace Generation Gap</a></strong></p><style> .adbox div { display: flex; align-items: center; justify-content: center; } </style> <div class="adbox flex-none box-content text-center native min-h-[50px] sm:min-h-[90px]" id="SJl3mzIOgWEjRen" data-key="native" data-pos="ab-ntv-0" data-display="article" > <script> function loadAdId_SJl3mzIOgWEjRen() { googletag.cmd.push(() => { const adSlot = googletag .defineSlot(window.unitName, 'fluid', 'SJl3mzIOgWEjRen') .addService(googletag.pubads()) .setTargeting('display','article') .setTargeting('pos','ab-ntv-0'); googletag.pubads().enableSingleRequest(); googletag.enableServices(); googletag.display('SJl3mzIOgWEjRen'); }); } </script> </div> <p>Since you're not going to change other people's work ethic, a better question is how do I recruit, retain and motivate younger employees? We are boomers, born between 1946 and 1964, so we'll consider the next two younger generations (X and Y or millennials).</p><h2>Generation X </h2><p>Born between 1965 and 1978, individuals of this group are independent, tech-savvy, pragmatic and competent. Experts attribute much of their independence to the latchkey experience many shared. Single parents or parents who both worked outside the home raised many Xers. Therefore, this generation is more self-managing. </p><div class="adbox flex-none box-content text-center a2ad py-4 sm:py-6 min-h-[50px] sm:min-h-[90px]" id="FprD4Xovj53fMNJ" data-key="a2ad" data-pos="ab-0" > <script> function loadAdId_FprD4Xovj53fMNJ() { googletag.cmd.push(() => { const adSlot = googletag .defineSlot(window.unitName, [[300, 250], [728, 90]], 'FprD4Xovj53fMNJ') .addService(googletag.pubads()) .setTargeting('pos','ab-0'); const sizeMap = googletag .sizeMapping() .addSize([1200, 300], [[728,90],[300,250],[2,1]]) .addSize([1024, 300], [[728,90],[300,250],[2,1]]) .addSize([768, 300], [[728,90],[300,600],[300,250],[2,1]]) .addSize([0, 300], [[300,50],[320,50],[300,100],[320,100],[320,250],[2,1],[1,2]]) .build(); adSlot.defineSizeMapping(sizeMap); googletag.display('FprD4Xovj53fMNJ'); }); } </script> </div> <p>These early experiences caused Xers to strive for the work-life balance lacking in their workaholic boomer-parents. They also color Xers' feelings toward their employers. They tend to change jobs frequently -- every three to five years. They are inclined to be free agents and distrust corporate motives.</p><p>To recruit, retain and motivate Xers, appeal to their desire for balance. Develop family-friendly programs that offer flexible schedules, telecommuting and job-sharing. Encourage their independence and ability to manage multiple priorities. Remove bureaucracy and tenure-based rewards, but don't remove yourself. Xers crave feedback, especially from their boss. </p><p>Spend one-on-one time with these employees to create relationships and foster trust. Emphasize their accomplishments and results rather than the methods they used to achieve them. Include them in decision-making -- they're problem-solvers. Finally, if you want something done, give it to an Xer. They've been self-managing from a young age.</p><p><strong>Related: <a rel="follow" href="https://www.entrepreneur.com/leadership/why-generations-clash-at-work/235830">Why Generations Clash at Work</a></strong></p><div class="adbox flex-none box-content text-center a2ad py-4 sm:py-6 min-h-[50px] sm:min-h-[90px]" id="wquPbqx4aalj81x" data-key="a2ad" data-pos="ab-1" > <script> function loadAdId_wquPbqx4aalj81x() { googletag.cmd.push(() => { const adSlot = googletag .defineSlot(window.unitName, [[300, 250], [728, 90]], 'wquPbqx4aalj81x') .addService(googletag.pubads()) .setTargeting('pos','ab-1'); const sizeMap = googletag .sizeMapping() .addSize([1200, 300], [[728,90],[300,250],[2,1]]) .addSize([1024, 300], [[728,90],[300,250],[2,1]]) .addSize([768, 300], [[728,90],[300,600],[300,250],[2,1]]) .addSize([0, 300], [[300,50],[320,50],[300,100],[320,100],[320,250],[2,1],[1,2]]) .build(); adSlot.defineSizeMapping(sizeMap); googletag.display('wquPbqx4aalj81x'); }); } </script> </div> <h2>Millennials</h2><p>Born between 1979 and 1994, members of this generation are often entitled, impatient and outspoken with limited ability to take criticism. They're frequently high maintenance, but most experts agree they have more potential than previous generations. They grew up with instant gratification, doting parents and an environment where everyone gets a trophy. </p><p>Millennials are adaptable and flexible, able to deal with an ever-increasing rate of change. They are beyond technology savvy -- they're technology sophisticated. Finally, although they've seen corruption in their sports heroes, business leaders and even their president, they continue to believe that they will change the world for the better.</p><p>To keep millennials, offer flexibility and fun. This may seem superfluous to baby boomers. However, organizations that hope to attract and retain millennials will need to support even higher levels of work-life balance. Short sabbaticals to pursue personal interests will be attractive. Offer the latest technology. </p><p>If you thought that the three- to five-year tenures for Xers were short, millennials change jobs even more frequently. This Generation expects to move up rapidly. They'll stay with organizations only if they expect to attain their goals quickly. Therefore, management should share possible career paths openly and often. </p><div class="adbox flex-none box-content text-center a2ad py-4 sm:py-6 min-h-[50px] sm:min-h-[90px]" id="MTw4bq2NrDByoP3" data-key="a2ad" data-pos="ab-2" > <script> function loadAdId_MTw4bq2NrDByoP3() { googletag.cmd.push(() => { const adSlot = googletag .defineSlot(window.unitName, [[300, 250], [728, 90]], 'MTw4bq2NrDByoP3') .addService(googletag.pubads()) .setTargeting('pos','ab-2'); const sizeMap = googletag .sizeMapping() .addSize([1200, 300], [[728,90],[300,250],[2,1]]) .addSize([1024, 300], [[728,90],[300,250],[2,1]]) .addSize([768, 300], [[728,90],[300,600],[300,250],[2,1]]) .addSize([0, 300], [[300,50],[320,50],[300,100],[320,100],[320,250],[2,1],[1,2]]) .build(); adSlot.defineSizeMapping(sizeMap); googletag.display('MTw4bq2NrDByoP3'); }); } </script> </div> <p>Millennials need positive feedback. Only offer constructive criticism after you have their trust. Finally, they value good corporate citizens. Support their causes and allow employees to contribute and participate.</p><p>To manage younger generations successfully, recognize their values. Accept that a different work ethic is not necessarily an inferior work ethic. Instead, develop programs and strategies that will allow you to leverage the positive qualities of each generation to the benefit of both your employees and your organization.</p><p><strong>Related: <a rel="follow" href="https://www.entrepreneur.com/growing-a-business/7-ways-to-bridge-the-boomer-millennial-gap/240725">7 Ways to Bridge the Boomer-Millennial Gap</a></strong></p> </div> </article> <div class="mx-auto mb-8"> <style> .adbox div { display: flex; align-items: center; justify-content: center; } </style> <div class="adbox flex-none box-content text-center py-4 sm:py-6 min-h-[50px] sm:min-h-[90px]" id="5u5RcEztZ3DPVJu" data-key="horizontal" data-pos="" > <script> function loadAdId_5u5RcEztZ3DPVJu() { googletag.cmd.push(() => { const adSlot = googletag .defineSlot(window.unitName, [[300, 250], [728, 90]], '5u5RcEztZ3DPVJu') .addService(googletag.pubads()) .setTargeting('pos',''); const sizeMap = googletag .sizeMapping() .addSize([1200, 300], [[728,90],[970,90],[970,250]]) 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transform="translate(0 0.245)" fill="#fa2d2d" stroke="#fa2d2d" stroke-width="1"/> </g> </svg> </div> <div class="mb-12" > <div class="flex mb-4 items-center"> <a href="/author/doug-and-polly-white" title="Doug and Polly White" class="mr-4 flex-none"> <div class=" relative overflow-hidden flex-none"> <img src="data:image/gif;base64,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" data-src="https://assets.entrepreneur.com/content/1x1/300/20170630155140-Doug-and-Polly-White.jpeg?format=pjeg&auto=webp&width=100&height=100&crop=1:1" class="z-0 w-full lazyload shadow rounded-full w-24 h-24 bg-white mt-1" width="100" height="100" alt="" alt="" /> </div> </a> <div> <a href="/author/doug-and-polly-white" class="text-2xl font-bold hover:underline">Doug and Polly White</a> <p class="text-base text-gray-600">Entrepreneurs, Small Business Experts, Consultants, Speakers</p> </div> </div> <div class="prose prose-blue text-lg mt-4"> <p>Doug and Polly White are small business experts, speakers and consultants who work with entrepreneurs through <a href="http://www.whitestonepartnersinc.com/" rel="nofollow" target="_blank">Whitestone Partners</a>. They are also co-authors of the book <i>Let Go to GROW</i>, which focuses on growing your business.</p> </div> </div> <div class="my-12"> <div class="rounded-lg bg-indigo-200 p-6 shadow-lg sm:p-3"> <p class="text-center p-2"> Want to be an Entrepreneur Leadership Network contributor? <a href="https://www.entrepreneur.com/leadership-network" class="hover:underline focus:outline-none focus:underline transition ease-in-out duration-150 font-medium text-indigo-700 font-semibold" tracking-page="article-Basic-240556" tracking-section="author-bio" tracking-element="eln-link" tracking-action="click" > Apply now to join. </a> </p> </div> </div> <div class="mx-auto mb-8"> <div class="adbox flex-none box-content text-center min-h-[50px] sm:min-h-[90px]" id="eP6z5tndJrf9h7s" data-key="native" data-pos="ab-ntv-1" data-display="article" > <script> function loadAdId_eP6z5tndJrf9h7s() { googletag.cmd.push(() => { const adSlot = googletag .defineSlot(window.unitName, 'fluid', 'eP6z5tndJrf9h7s') .addService(googletag.pubads()) .setTargeting('display','article') .setTargeting('pos','ab-ntv-1'); googletag.pubads().enableSingleRequest(); googletag.enableServices(); googletag.display('eP6z5tndJrf9h7s'); }); } </script> </div> </div> <div class="mb-12"> <div class="flex flex-wrap sm:flex-row gap-2 sm:gap-0 justify-between mb-10 border-t pt-10 border-gray-200" > <h2 class="text-gray-800 flex items-center leading-6 font-black uppercase text-2xl md:text-3xl lg:leading-7 font-heading tracking-wide"> Editor's Pick <span class="hidden ml-4 md:inline-block"> <svg class="h-8 w-12 " xmlns="http://www.w3.org/2000/svg" viewBox="0 0 76.568 57.372" aria-hidden="true" > <title>Red Arrow</title> <g transform="translate(3.164 2.588)"> <path data-name="Path 18224" d="M12.216,12.645C9.071,8.485,0,11.85,0,11.85S6.322,5.76,2.3,0" transform="translate(53.011 40.113) rotate(-27)" fill="none" stroke="#fa2d2d" stroke-linecap="round" stroke-linejoin="round" stroke-width="4"/> <path data-name="Path 18223" d="M.855,15.134S77.28-21.24,65.049,33.662" transform="translate(7.314 -3.428) rotate(14)" fill="none" stroke="#fa2d2d" stroke-linecap="round" stroke-width="4"/> </g> </svg> </span> </h2> </div> <ul> <li class="flex flex-row mb-6 last:mb-0"> <svg class="h-6 w-6 text-blue-600 mt-1 -ml-2 mr-2 flex-none" xmlns="http://www.w3.org/2000/svg" viewBox="0 96 960 960" fill="currentColor" aria-hidden="true" > <title>Lock</title> <path d="M220 976q-24.75 0-42.375-17.625T160 916V482q0-24.75 17.625-42.375T220 422h70v-96q0-78.85 55.606-134.425Q401.212 136 480.106 136T614.5 191.575Q670 247.15 670 326v96h70q24.75 0 42.375 17.625T800 482v434q0 24.75-17.625 42.375T740 976H220Zm0-60h520V482H220v434Zm260.168-140Q512 776 534.5 753.969T557 701q0-30-22.668-54.5t-54.5-24.5Q448 622 425.5 646.5t-22.5 55q0 30.5 22.668 52.5t54.5 22ZM350 422h260v-96q0-54.167-37.882-92.083-37.883-37.917-92-37.917Q426 196 388 233.917 350 271.833 350 326v96ZM220 916V482v434Z"/> </svg> <div class="text-lg text-gray-800"> <a class='text-blue-700 underline hover:underline' tracking-page='article' tracking-section='editors-pick' tracking-element='link-0' tracking-action='click-482183' href='/growing-a-business/how-saying-no-to-7m-led-to-my-businesss-100m-sale/482183'>I Turned Down a $7 Million Deal After a Shocking Conversation</a> With the Investor. 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data-src="https://assets.entrepreneur.com/content/3x2/2000/1732306284-Barb-GettyImages-1235988717.jpg" class="z-0 w-full lazyload hover:drop-shadow-md transition ease-in-out duration-150" width="125" height="125" alt="" alt="" /> </picture> </div> </a> </div> <div class="flex flex-col flex-grow flex-1"> <div> <div class="flex items-center uppercase font-semibold tracking-widest leading-none text-xs lg:text-sm pb-2 text-gray-600"> Business News </div> <h3 id="most-popular1" class="tracking-tight leading-6 font-semibold lg:leading-7 pb-2 text-gray-800 hover:underline text-lg lg:text-xl"> <a href="/business-news/barbara-corcoran-5-rate-would-make-the-market-go-ballistic/483372" tracking-page="article-Basic-240556" tracking-section="popular" tracking-element="headline" tracking-action="click" class="block" > Barbara Corcoran Says This Is the Interest Rate Magic Number That Will Make the Market 'Go Ballistic' </a> </h3> <p class="leading-6 tracking-[-0.0125em] block text-gray-600 text-base 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src="data:image/gif;base64,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" data-src="https://assets.entrepreneur.com/content/1x1/300/1711728330-SherinShibu.jpg" class="z-0 w-full lazyload h-10 w-10 rounded-full shadow mr-3 flex-none hover:drop-shadow-md transition ease-in-out duration-150" width="100" height="100" alt="" alt="" /> </picture> </div> <div class="font-normal uppercase text-sm flex-none hover:underline text-gray-800" > By Sherin Shibu </div> </a> </div> </div> </div> </div> <div class="flex flex-row-reverse mb-12"> <div class="flex-none block ml-4"> <a href="/business-news/billionaires-elon-musk-and-jeff-bezos-fighting-again-on-x/483370" aria-labelledby="most-popular2" tracking-page="article-Basic-240556" tracking-section="popular" tracking-element="image" tracking-action="click" class="relative block " > <div class=" relative mb-4 shadow rounded-lg overflow-hidden flex-none"> <picture> <source data-srcset="https://assets.entrepreneur.com/content/3x2/2000/1732299169-Bezos-Musk-GettyImages-17565289781.jpg?format=pjeg&auto=webp&crop=1:1&width=125&height=125" media="(min-width: 768px)" /> <source data-srcset="https://assets.entrepreneur.com/content/3x2/2000/1732299169-Bezos-Musk-GettyImages-17565289781.jpg?format=pjeg&auto=webp&crop=1:1&width=75&height=75" media="(min-width: 100px)" /> <img src="data:image/gif;base64,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" data-src="https://assets.entrepreneur.com/content/3x2/2000/1732299169-Bezos-Musk-GettyImages-17565289781.jpg" class="z-0 w-full lazyload hover:drop-shadow-md transition ease-in-out duration-150" width="125" height="125" alt="" alt="" /> </picture> </div> </a> </div> <div class="flex flex-col flex-grow flex-1"> <div> <div class="flex items-center uppercase font-semibold tracking-widest leading-none text-xs lg:text-sm pb-2 text-gray-600"> Business News </div> <h3 id="most-popular2" class="tracking-tight leading-6 font-semibold lg:leading-7 pb-2 text-gray-800 hover:underline text-lg lg:text-xl"> <a href="/business-news/billionaires-elon-musk-and-jeff-bezos-fighting-again-on-x/483370" tracking-page="article-Basic-240556" tracking-section="popular" tracking-element="headline" tracking-action="click" class="block" > The Two Richest People in the World Are Fighting on Social Media Again </a> </h3> <p class="leading-6 tracking-[-0.0125em] block text-gray-600 text-base "> Jeff Bezos and Elon Musk had a new, contentious exchange on X. </p> </div> <div class="flex-none mt-4"> <div class="flex items-center md:text-left group"> <a href="/author/sherin-shibu" class="inline-flex h-10 w-10 items-center hover:underline" aria-label="learn more about Sherin Shibu" tracking-page="article-Basic-240556" tracking-section="popular" tracking-element="author" tracking-action="click" > <div class=" relative overflow-hidden flex-none"> <picture> <source data-srcset="https://assets.entrepreneur.com/content/1x1/300/1711728330-SherinShibu.jpg?format=pjeg&auto=webp&crop=1:1&width=48&height=48" media="(min-width: 100px)" /> <img src="data:image/gif;base64,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" data-src="https://assets.entrepreneur.com/content/1x1/300/1711728330-SherinShibu.jpg" class="z-0 w-full lazyload h-10 w-10 rounded-full shadow mr-3 flex-none hover:drop-shadow-md transition ease-in-out duration-150" width="100" height="100" alt="" alt="" /> </picture> </div> <div class="font-normal uppercase text-sm flex-none hover:underline text-gray-800" > By Sherin Shibu </div> </a> </div> </div> </div> </div> <div class="flex flex-row-reverse mb-12"> <div class="flex-none block ml-4"> <a href="/starting-a-business/why-are-so-many-course-creators-struggling/481257" aria-labelledby="most-popular3" tracking-page="article-Basic-240556" tracking-section="popular" tracking-element="image" tracking-action="click" class="relative block " > <div class=" relative mb-4 shadow rounded-lg overflow-hidden flex-none"> <picture> <source data-srcset="https://assets.entrepreneur.com/content/3x2/2000/1732213487-course-creation-hardships-1124-g1345111935.jpg?format=pjeg&auto=webp&crop=1:1&width=125&height=125" media="(min-width: 768px)" /> <source data-srcset="https://assets.entrepreneur.com/content/3x2/2000/1732213487-course-creation-hardships-1124-g1345111935.jpg?format=pjeg&auto=webp&crop=1:1&width=75&height=75" media="(min-width: 100px)" /> <img src="data:image/gif;base64,R0lGODlhAQABAIAAAJSjuAAAACH/C1hNUCBEYXRhWE1QPD94cGFja2V0IGJlZ2luPSLvu78iIGlkPSJXNU0wTXBDZWhpSHpyZVN6TlRjemtjOWQiPz4gPHg6eG1wbWV0YSB4bWxuczp4PSJhZG9iZTpuczptZXRhLyIgeDp4bXB0az0iQWRvYmUgWE1QIENvcmUgNi4wLWMwMDIgMTE2LjE2NDc2NiwgMjAyMS8wMi8xOS0yMzoxMDowNyAgICAgICAgIj4gPHJkZjpSREYgeG1sbnM6cmRmPSJodHRwOi8vd3d3LnczLm9yZy8xOTk5LzAyLzIyLXJkZi1zeW50YXgtbnMjIj4gPHJkZjpEZXNjcmlwdGlvbiByZGY6YWJvdXQ9IiIgeG1sbnM6eG1wPSJodHRwOi8vbnMuYWRvYmUuY29tL3hhcC8xLjAvIiB4bWxuczp4bXBNTT0iaHR0cDovL25zLmFkb2JlLmNvbS94YXAvMS4wL21tLyIgeG1sbnM6c3RSZWY9Imh0dHA6Ly9ucy5hZG9iZS5jb20veGFwLzEuMC9zVHlwZS9SZXNvdXJjZVJlZiMiIHhtcDpDcmVhdG9yVG9vbD0iQWRvYmUgUGhvdG9zaG9wIDIxLjIgKE1hY2ludG9zaCkiIHhtcE1NOkluc3RhbmNlSUQ9InhtcC5paWQ6QzI0Rjk3MjdEMzk1MTFFQjg1REFBNjk1MDNFMDY0MzEiIHhtcE1NOkRvY3VtZW50SUQ9InhtcC5kaWQ6QzI0Rjk3MjhEMzk1MTFFQjg1REFBNjk1MDNFMDY0MzEiPiA8eG1wTU06RGVyaXZlZEZyb20gc3RSZWY6aW5zdGFuY2VJRD0ieG1wLmlpZDpDMjRGOTcyNUQzOTUxMUVCODVEQUE2OTUwM0UwNjQzMSIgc3RSZWY6ZG9jdW1lbnRJRD0ieG1wLmRpZDpDMjRGOTcyNkQzOTUxMUVCODVEQUE2OTUwM0UwNjQzMSIvPiA8L3JkZjpEZXNjcmlwdGlvbj4gPC9yZGY6UkRGPiA8L3g6eG1wbWV0YT4gPD94cGFja2V0IGVuZD0iciI/PgH//v38+/r5+Pf29fTz8vHw7+7t7Ovq6ejn5uXk4+Lh4N/e3dzb2tnY19bV1NPS0dDPzs3My8rJyMfGxcTDwsHAv769vLu6ubi3trW0s7KxsK+urayrqqmop6alpKOioaCfnp2cm5qZmJeWlZSTkpGQj46NjIuKiYiHhoWEg4KBgH9+fXx7enl4d3Z1dHNycXBvbm1sa2ppaGdmZWRjYmFgX15dXFtaWVhXVlVUU1JRUE9OTUxLSklIR0ZFRENCQUA/Pj08Ozo5ODc2NTQzMjEwLy4tLCsqKSgnJiUkIyIhIB8eHRwbGhkYFxYVFBMSERAPDg0MCwoJCAcGBQQDAgEAACH5BAAAAAAALAAAAAABAAEAAAICRAEAOw==" data-src="https://assets.entrepreneur.com/content/3x2/2000/1732213487-course-creation-hardships-1124-g1345111935.jpg" class="z-0 w-full lazyload hover:drop-shadow-md transition ease-in-out duration-150" width="125" height="125" alt="" alt="" /> </picture> </div> </a> </div> <div class="flex flex-col flex-grow flex-1"> <div> <div class="flex items-center uppercase font-semibold tracking-widest leading-none text-xs lg:text-sm pb-2 text-gray-600"> Starting a Business </div> <h3 id="most-popular3" class="tracking-tight leading-6 font-semibold lg:leading-7 pb-2 text-gray-800 hover:underline text-lg lg:text-xl"> <a href="/starting-a-business/why-are-so-many-course-creators-struggling/481257" tracking-page="article-Basic-240556" tracking-section="popular" tracking-element="headline" tracking-action="click" class="block" > Why Are So Many Course Creators Struggling if It's 'Such an Easy Business'? Here's the Truth Behind the $800 Billion Industry </a> </h3> <p class="leading-6 tracking-[-0.0125em] block text-gray-600 text-base "> Creating an online course is so easy — at least, that's what many "gurus" would like you to believe. There's a lot of potential in the $800 billion industry, but here's why so many course creators are struggling. </p> </div> <div class="flex-none mt-4"> <div class="flex items-center md:text-left group"> <a href="/author/nicki-krawczyk" class="inline-flex h-10 w-10 items-center hover:underline" aria-label="learn more about Nicki Krawczyk" tracking-page="article-Basic-240556" tracking-section="popular" tracking-element="author" tracking-action="click" > <div class=" relative overflow-hidden flex-none"> <picture> <source data-srcset="https://assets.entrepreneur.com/content/1x1/300/1666884653-NewHeadshot2copy.jpg?format=pjeg&auto=webp&crop=1:1&width=48&height=48" media="(min-width: 100px)" /> <img src="data:image/gif;base64,R0lGODlhAQABAIAAAJSjuAAAACH/C1hNUCBEYXRhWE1QPD94cGFja2V0IGJlZ2luPSLvu78iIGlkPSJXNU0wTXBDZWhpSHpyZVN6TlRjemtjOWQiPz4gPHg6eG1wbWV0YSB4bWxuczp4PSJhZG9iZTpuczptZXRhLyIgeDp4bXB0az0iQWRvYmUgWE1QIENvcmUgNi4wLWMwMDIgMTE2LjE2NDc2NiwgMjAyMS8wMi8xOS0yMzoxMDowNyAgICAgICAgIj4gPHJkZjpSREYgeG1sbnM6cmRmPSJodHRwOi8vd3d3LnczLm9yZy8xOTk5LzAyLzIyLXJkZi1zeW50YXgtbnMjIj4gPHJkZjpEZXNjcmlwdGlvbiByZGY6YWJvdXQ9IiIgeG1sbnM6eG1wPSJodHRwOi8vbnMuYWRvYmUuY29tL3hhcC8xLjAvIiB4bWxuczp4bXBNTT0iaHR0cDovL25zLmFkb2JlLmNvbS94YXAvMS4wL21tLyIgeG1sbnM6c3RSZWY9Imh0dHA6Ly9ucy5hZG9iZS5jb20veGFwLzEuMC9zVHlwZS9SZXNvdXJjZVJlZiMiIHhtcDpDcmVhdG9yVG9vbD0iQWRvYmUgUGhvdG9zaG9wIDIxLjIgKE1hY2ludG9zaCkiIHhtcE1NOkluc3RhbmNlSUQ9InhtcC5paWQ6QzI0Rjk3MjdEMzk1MTFFQjg1REFBNjk1MDNFMDY0MzEiIHhtcE1NOkRvY3VtZW50SUQ9InhtcC5kaWQ6QzI0Rjk3MjhEMzk1MTFFQjg1REFBNjk1MDNFMDY0MzEiPiA8eG1wTU06RGVyaXZlZEZyb20gc3RSZWY6aW5zdGFuY2VJRD0ieG1wLmlpZDpDMjRGOTcyNUQzOTUxMUVCODVEQUE2OTUwM0UwNjQzMSIgc3RSZWY6ZG9jdW1lbnRJRD0ieG1wLmRpZDpDMjRGOTcyNkQzOTUxMUVCODVEQUE2OTUwM0UwNjQzMSIvPiA8L3JkZjpEZXNjcmlwdGlvbj4gPC9yZGY6UkRGPiA8L3g6eG1wbWV0YT4gPD94cGFja2V0IGVuZD0iciI/PgH//v38+/r5+Pf29fTz8vHw7+7t7Ovq6ejn5uXk4+Lh4N/e3dzb2tnY19bV1NPS0dDPzs3My8rJyMfGxcTDwsHAv769vLu6ubi3trW0s7KxsK+urayrqqmop6alpKOioaCfnp2cm5qZmJeWlZSTkpGQj46NjIuKiYiHhoWEg4KBgH9+fXx7enl4d3Z1dHNycXBvbm1sa2ppaGdmZWRjYmFgX15dXFtaWVhXVlVUU1JRUE9OTUxLSklIR0ZFRENCQUA/Pj08Ozo5ODc2NTQzMjEwLy4tLCsqKSgnJiUkIyIhIB8eHRwbGhkYFxYVFBMSERAPDg0MCwoJCAcGBQQDAgEAACH5BAAAAAAALAAAAAABAAEAAAICRAEAOw==" data-src="https://assets.entrepreneur.com/content/1x1/300/1666884653-NewHeadshot2copy.jpg" class="z-0 w-full lazyload h-10 w-10 rounded-full shadow mr-3 flex-none hover:drop-shadow-md transition ease-in-out duration-150" width="100" height="100" alt="" alt="" /> </picture> </div> <div class="font-normal uppercase text-sm flex-none hover:underline text-gray-800" > By Nicki Krawczyk </div> </a> </div> </div> </div> </div> <div class="flex flex-row-reverse mb-12"> <div class="flex-none block ml-4"> <a href="/starting-a-business/need-a-business-idea-here-are-55/201588" aria-labelledby="most-popular4" tracking-page="article-Basic-240556" tracking-section="popular" tracking-element="image" tracking-action="click" class="relative block " > <div class=" relative mb-4 shadow rounded-lg overflow-hidden flex-none"> <picture> <source data-srcset="https://assets.entrepreneur.com/content/3x2/2000/1710510575-63-small-business-ideas-1168206677.jpg?format=pjeg&auto=webp&crop=1:1&width=125&height=125" media="(min-width: 768px)" /> <source data-srcset="https://assets.entrepreneur.com/content/3x2/2000/1710510575-63-small-business-ideas-1168206677.jpg?format=pjeg&auto=webp&crop=1:1&width=75&height=75" media="(min-width: 100px)" /> <img src="data:image/gif;base64,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" data-src="https://assets.entrepreneur.com/content/3x2/2000/1710510575-63-small-business-ideas-1168206677.jpg" class="z-0 w-full lazyload hover:drop-shadow-md transition ease-in-out duration-150" width="125" height="125" alt="" alt="" /> </picture> </div> </a> </div> <div class="flex flex-col flex-grow flex-1"> <div> <div class="flex items-center uppercase font-semibold tracking-widest leading-none text-xs lg:text-sm pb-2 text-gray-600"> Business Ideas </div> <h3 id="most-popular4" class="tracking-tight leading-6 font-semibold lg:leading-7 pb-2 text-gray-800 hover:underline text-lg lg:text-xl"> <a href="/starting-a-business/need-a-business-idea-here-are-55/201588" tracking-page="article-Basic-240556" tracking-section="popular" tracking-element="headline" tracking-action="click" class="block" > 63 Small Business Ideas to Start in 2024 </a> </h3> <p class="leading-6 tracking-[-0.0125em] block text-gray-600 text-base "> We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024. </p> </div> <div class="flex-none mt-4"> <div class="flex items-center md:text-left group"> <a href="/author/eve-gumpel" class="inline-flex h-10 w-10 items-center hover:underline" aria-label="learn more about Eve Gumpel" tracking-page="article-Basic-240556" tracking-section="popular" tracking-element="author" tracking-action="click" > <div class=" relative overflow-hidden flex-none"> <picture> <source data-srcset="https://assets.entrepreneur.com/content/3x2/2000/20160408155709-default-hero-entrepreneur.png?format=pjeg&auto=webp&crop=1:1&width=48&height=48" media="(min-width: 100px)" /> <img src="data:image/gif;base64,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" data-src="https://assets.entrepreneur.com/content/3x2/2000/20160408155709-default-hero-entrepreneur.png" class="z-0 w-full lazyload h-10 w-10 rounded-full shadow mr-3 flex-none hover:drop-shadow-md transition ease-in-out duration-150" width="100" height="100" alt="" alt="" /> </picture> </div> <div class="font-normal uppercase text-sm flex-none hover:underline text-gray-800" > By Eve Gumpel </div> </a> </div> </div> </div> </div> <div class="flex flex-row-reverse mb-12"> <div class="flex-none block ml-4"> <a href="/business-news/heres-how-much-salary-net-worth-is-successful-report/483365" aria-labelledby="most-popular5" tracking-page="article-Basic-240556" tracking-section="popular" tracking-element="image" tracking-action="click" class="relative block " > <div class=" relative mb-4 shadow rounded-lg overflow-hidden flex-none"> <picture> <source 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src="data:image/gif;base64,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" data-src="https://assets.entrepreneur.com/content/3x2/2000/1732298092-GettyImages-17081060241.jpg" class="z-0 w-full lazyload hover:drop-shadow-md transition ease-in-out duration-150" width="125" height="125" alt="" alt="" /> </picture> </div> </a> </div> <div class="flex flex-col flex-grow flex-1"> <div> <div class="flex items-center uppercase font-semibold tracking-widest leading-none text-xs lg:text-sm pb-2 text-gray-600"> Business News </div> <h3 id="most-popular5" class="tracking-tight leading-6 font-semibold lg:leading-7 pb-2 text-gray-800 hover:underline text-lg lg:text-xl"> <a href="/business-news/heres-how-much-salary-net-worth-is-successful-report/483365" tracking-page="article-Basic-240556" tracking-section="popular" tracking-element="headline" tracking-action="click" class="block" > Here's How Much Money You Need to Make in Order to Be 'Successful,' According to Each Generation </a> </h3> <p class="leading-6 tracking-[-0.0125em] block text-gray-600 text-base "> A new survey by Empower outlines how Americans of different ages define success. </p> </div> <div class="flex-none mt-4"> <div class="flex items-center md:text-left group"> <a href="/author/erin-davis" class="inline-flex h-10 w-10 items-center hover:underline" aria-label="learn more about Erin Davis" tracking-page="article-Basic-240556" tracking-section="popular" tracking-element="author" tracking-action="click" > <div class=" relative overflow-hidden flex-none"> <picture> <source data-srcset="https://assets.entrepreneur.com/content/3x2/2000/20160408155709-default-hero-entrepreneur.png?format=pjeg&auto=webp&crop=1:1&width=48&height=48" media="(min-width: 100px)" /> <img 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