CINXE.COM

<!doctype html><html lang="en"><head> <meta charset="utf-8"> <title>The Audio Landscape</title> <link rel="shortcut icon" href="https://cra.au/hubfs/favicon-3.png"> <meta name="description" content="Explore Australia's thriving commercial audio landscape, from broadcast radio to digital platforms. Learn why audio works, available formats, and how to buy."> <meta name="viewport" content="width=device-width, initial-scale=1"> <meta property="og:description" content="Explore Australia's thriving commercial audio landscape, from broadcast radio to digital platforms. Learn why audio works, available formats, and how to buy."> <meta property="og:title" content="The Audio Landscape"> <meta name="twitter:description" content="Explore Australia's thriving commercial audio landscape, from broadcast radio to digital platforms. Learn why audio works, available formats, and how to buy."> <meta name="twitter:title" content="The Audio Landscape"> <style> a.cta_button{-moz-box-sizing:content-box !important;-webkit-box-sizing:content-box !important;box-sizing:content-box !important;vertical-align:middle}.hs-breadcrumb-menu{list-style-type:none;margin:0px 0px 0px 0px;padding:0px 0px 0px 0px}.hs-breadcrumb-menu-item{float:left;padding:10px 0px 10px 10px}.hs-breadcrumb-menu-divider:before{content:'›';padding-left:10px}.hs-featured-image-link{border:0}.hs-featured-image{float:right;margin:0 0 20px 20px;max-width:50%}@media (max-width: 568px){.hs-featured-image{float:none;margin:0;width:100%;max-width:100%}}.hs-screen-reader-text{clip:rect(1px, 1px, 1px, 1px);height:1px;overflow:hidden;position:absolute !important;width:1px} </style> <link rel="stylesheet" href="https://cra.au/hs-fs/hubfs/hub_generated/template_assets/1/183924284467/1740457894527/template_main.css"> <link rel="stylesheet" href="https://cra.au/hs-fs/hubfs/hub_generated/template_assets/1/183924276488/1740457894131/template_theme-overrides.min.css"> <link rel="stylesheet" href="https://cra.au/hs-fs/hubfs/hub_generated/template_assets/1/183924276490/1740457894078/template_blog.min.css"> <link rel="stylesheet" href="https://unpkg.com/flickity@2/dist/flickity.min.css"> <link rel="stylesheet" href="https://cdnjs.cloudflare.com/ajax/libs/font-awesome/6.7.1/css/all.min.css" crossorigin="anonymous" referrerpolicy="no-referrer"> <link rel="stylesheet" href="https://cra.au/hs-fs/hubfs/hub_generated/module_assets/1/185697554730/1740361223264/module_sub-form-popup.min.css"> <link rel="stylesheet" href="https://cra.au/hs-fs/hubfs/hub_generated/module_assets/1/183924470698/1740361206650/module_header-banner.min.css"> <link rel="stylesheet" href="https://cra.au/hs-fs/hubfs/hub_generated/module_assets/1/184914710195/1740361214191/module_header-social-links.min.css"> <style> #header_social_links .header-social-link[data-ind="1"] svg { fill: #0a2240 !important; opacity: 100 !important; } #header_social_links .header-social-link[data-ind="1"]:hover svg { fill: #e1306c !important; opacity: 100 !important; } #header_social_links .header-social-link[data-ind="2"] svg { fill: #0a2240 !important; opacity: 100 !important; } #header_social_links .header-social-link[data-ind="2"]:hover svg { fill: #0073b1 !important; opacity: 100 !important; } #header_social_links .header-social-link[data-ind="3"] svg { fill: #0a2240 !important; opacity: 100 !important; } #header_social_links .header-social-link[data-ind="3"]:hover svg { fill: #9164cc !important; opacity: 100 !important; } </style> <link rel="stylesheet" href="https://cra.au/hs-fs/hubfs/hub_generated/module_assets/1/183924284462/1740361200638/module_website-navigation-2024.css"> <link rel="stylesheet" href="https://7052064.fs1.hubspotusercontent-na1.net/hubfs/7052064/hub_generated/module_assets/1/-2712622/1740689071367/module_search_input.min.css"> <style> #hs_cos_wrapper_site_search .hs-search-field__bar>form { border-radius:px; } #hs_cos_wrapper_site_search .hs-search-field__bar>form>label {} #hs_cos_wrapper_site_search .hs-search-field__bar>form>.hs-search-field__input { border-radius:px; } #hs_cos_wrapper_site_search .hs-search-field__button { border-radius:px; } #hs_cos_wrapper_site_search .hs-search-field__button:hover, #hs_cos_wrapper_site_search .hs-search-field__button:focus {} #hs_cos_wrapper_site_search .hs-search-field__button:active {} #hs_cos_wrapper_site_search .hs-search-field--open .hs-search-field__suggestions { border-radius:px; } #hs_cos_wrapper_site_search .hs-search-field--open .hs-search-field__suggestions a {} #hs_cos_wrapper_site_search .hs-search-field--open .hs-search-field__suggestions a:hover {} </style> <link rel="stylesheet" href="https://cra.au/hs-fs/hubfs/hub_generated/module_assets/1/183924276383/1740361196230/module_site-header-mini-links.min.css"> <link rel="stylesheet" href="https://cra.au/hs-fs/hub/47012339/hub_generated/module_assets/183924284429/1734300691180/module_183924284429_heading.min.css"> <style> .page-anchor { font-size: 1px; height: 1px; opacity: 0; } .page-anchor:target { scroll-margin-top: 140px !important; } </style> <link rel="stylesheet" href="https://cra.au/hs-fs/hubfs/hub_generated/module_assets/1/183924470693/1740361204536/module_button-link.min.css"> <link rel="stylesheet" href="https://cra.au/hs-fs/hub/47012339/hub_generated/module_assets/183924276358/1734300689112/module_183924276358_cascading-images.min.css"> <link rel="stylesheet" href="https://cra.au/hs-fs/hubfs/hub_generated/module_assets/1/183924470685/1740361202015/module_banner.min.css"> <style> #dnd_area-module-53 .banner-block_image:after { content: ''; position: absolute; top: 0; left: 0; background-color:#00aeef; width: 100%; height: 100%; } #dnd_area-module-53.banner-block .banner-block__overlay { position: absolute; top: 0; left: 0; width: 100%; height: 100%; opacity: 0; transition: all .4s ease-in-out; z-index: 1; background: #00aeef; } #dnd_area-module-53.banner-block .banner-block__overlay img { transition: all .4s ease-in-out; object-fit: cover; width: 100%; height: 100%; } #dnd_area-module-53.banner-block:hover .banner-block__overlay { opacity: 1; } #dnd_area-module-53.banner-block:hover .banner-block__overlay img { transform: scale(1.1) } </style> <style> #module_1736991143209 .banner-block_image:after { content: ''; position: absolute; top: 0; left: 0; background-color:#008bbf; width: 100%; height: 100%; } #module_1736991143209.banner-block .banner-block__overlay { position: absolute; top: 0; left: 0; width: 100%; height: 100%; opacity: 0; transition: all .4s ease-in-out; z-index: 1; background: #008bbf; } #module_1736991143209.banner-block .banner-block__overlay img { transition: all .4s ease-in-out; object-fit: cover; width: 100%; height: 100%; } #module_1736991143209.banner-block:hover .banner-block__overlay { opacity: 1; } #module_1736991143209.banner-block:hover .banner-block__overlay img { transform: scale(1.1) } </style> <style> #module_17369911446583 .banner-block_image:after { content: ''; position: absolute; top: 0; left: 0; background-color:#00688f; width: 100%; height: 100%; } #module_17369911446583.banner-block .banner-block__overlay { position: absolute; top: 0; left: 0; width: 100%; height: 100%; opacity: 0; transition: all .4s ease-in-out; z-index: 1; background: #00688f; } #module_17369911446583.banner-block .banner-block__overlay img { transition: all .4s ease-in-out; object-fit: cover; width: 100%; height: 100%; } #module_17369911446583.banner-block:hover .banner-block__overlay { opacity: 1; } #module_17369911446583.banner-block:hover .banner-block__overlay img { transform: scale(1.1) } </style> <style> #module_17379257751022 .banner-block_image:after { content: ''; position: absolute; top: 0; left: 0; background-color:#004660; width: 100%; height: 100%; } #module_17379257751022.banner-block .banner-block__overlay { position: absolute; top: 0; left: 0; width: 100%; height: 100%; opacity: 0; transition: all .4s ease-in-out; z-index: 1; background: #004660; } #module_17379257751022.banner-block .banner-block__overlay img { transition: all .4s ease-in-out; object-fit: cover; width: 100%; height: 100%; } #module_17379257751022.banner-block:hover .banner-block__overlay { opacity: 1; } #module_17379257751022.banner-block:hover .banner-block__overlay img { transform: scale(1.1) } </style> <link rel="stylesheet" href="https://cra.au/hs-fs/hubfs/hub_generated/module_assets/1/183924284417/1740361199257/module_clients.min.css"> <link rel="stylesheet" href="https://cra.au/hs-fs/hubfs/hub_generated/module_assets/1/185481460745/1740361218520/module_Source_Text.min.css"> <style> #widget_1738301300461 .header-social-link[data-ind="1"] svg { fill: #FFFFFF !important; opacity: 100 !important; } #widget_1738301300461 .header-social-link[data-ind="1"]:hover svg { fill: #e1306c !important; opacity: 100 !important; } #widget_1738301300461 .header-social-link[data-ind="2"] svg { fill: #ffffff !important; opacity: 100 !important; } #widget_1738301300461 .header-social-link[data-ind="2"]:hover svg { fill: #0073b1 !important; opacity: 100 !important; } #widget_1738301300461 .header-social-link[data-ind="3"] svg { fill: #ffffff !important; opacity: 100 !important; } #widget_1738301300461 .header-social-link[data-ind="3"]:hover svg { fill: #9164cc !important; opacity: 100 !important; } </style> <style> @font-face { font-family: "ZT Talk Expanded"; src: url("https://cra.au/hubfs/ZTTalk-SemiBoldExpanded.otf") format("opentype"),url("https://cra.au/hubfs/ZTTalk-SemiBoldExpanded.woff2") format("woff2"); font-display: swap; font-weight: 600; } @font-face { font-family: "ZT Talk Expanded"; src: url("https://cra.au/hubfs/ZTTalk-MediumExpandedItalic.otf") format("opentype"),url("https://cra.au/hubfs/ZTTalk-MediumExpandedItalic.woff2") format("woff2"); font-display: swap; font-weight: 500; font-style: italic; } @font-face { font-family: "ZT Talk Expanded"; src: url("https://cra.au/hubfs/ZTTalk-Expanded.otf") format("opentype"),url("https://cra.au/hubfs/ZTTalk-Expanded.woff2") format("woff2"); font-display: swap; font-weight: 400; } @font-face { font-family: "ZT Talk Expanded"; src: url("https://cra.au/hubfs/ZTTalk-MediumExpanded.otf") format("opentype"),url("https://cra.au/hubfs/ZTTalk-MediumExpanded.woff2") format("woff2"); font-display: swap; font-weight: 500; } @font-face { font-family: "ZT Talk Expanded"; src: url("https://cra.au/hubfs/ZTTalk-BoldExpandedItalic.otf") format("opentype"),url("https://cra.au/hubfs/ZTTalk-BoldExpandedItalic.woff2") format("woff2"); font-display: swap; font-weight: 700; font-style: italic; } @font-face { font-family: "ZT Talk Expanded"; src: url("https://cra.au/hubfs/ZTTalk-LightExpandedItalic.otf") format("opentype"),url("https://cra.au/hubfs/ZTTalk-LightExpandedItalic.woff2") format("woff2"); font-display: swap; font-weight: 300; font-style: italic; } @font-face { font-family: "ZT Talk Expanded"; src: url("https://cra.au/hubfs/ZTTalk-BlackExpandedItalic.woff2") format("woff2"),url("https://cra.au/hubfs/ZTTalk-BlackExpandedItalic.otf") format("opentype"); font-display: swap; font-weight: 900; font-style: italic; } @font-face { font-family: "ZT Talk Expanded"; src: url("https://cra.au/hubfs/ZTTalk-SemiBoldExpandedItalic.otf") format("opentype"),url("https://cra.au/hubfs/ZTTalk-SemiBoldExpandedItalic.woff2") format("woff2"); font-display: swap; font-weight: 600; font-style: italic; } @font-face { font-family: "ZT Talk Expanded"; src: url("https://cra.au/hubfs/ZTTalk-LightExpanded.otf") format("opentype"),url("https://cra.au/hubfs/ZTTalk-LightExpanded.woff2") format("woff2"); font-display: swap; font-weight: 300; } @font-face { font-family: "ZT Talk Expanded"; src: url("https://cra.au/hubfs/ZTTalk-ExtraBoldExpanded.otf") format("opentype"),url("https://cra.au/hubfs/ZTTalk-ExtraBoldExpanded.woff2") format("woff2"); font-display: swap; font-weight: 800; } @font-face { font-family: "ZT Talk Expanded"; src: url("https://cra.au/hubfs/ZTTalk-BlackExpanded.woff2") format("woff2"),url("https://cra.au/hubfs/ZTTalk-BoldExpanded.otf") format("opentype"),url("https://cra.au/hubfs/ZTTalk-BlackExpanded.otf") format("opentype"); font-display: swap; font-weight: 900; } @font-face { font-family: "ZT Talk Expanded"; src: url("https://cra.au/hubfs/ZTTalk-ExpandedItalic.otf") format("opentype"),url("https://cra.au/hubfs/ZTTalk-ExpandedItalic.woff2") format("woff2"); font-display: swap; font-weight: 400; font-style: italic; } @font-face { font-family: "Hokime3"; src: url("https://cra.au/hubfs/HOKIME3.otf") format("opentype"); font-display: swap; font-weight: 400; } @font-face { font-family: "ZT Talk Expanded"; src: url("https://cra.au/hubfs/ZTTalk-BoldExpanded.woff2") format("woff2"); font-display: swap; font-weight: 700; } </style>  <style id="hs_editor_style" type="text/css"> #hs_cos_wrapper_widget_1738107111101 { display: block !important; padding-left: 2px !important; padding-right: 2px !important } #hs_cos_wrapper_module_1738107132236 { display: block !important; padding-left: 2px !important; padding-right: 2px !important } #hs_cos_wrapper_module_1738107169051 { display: block !important; padding-left: 2px !important; padding-right: 2px !important } #hs_cos_wrapper_module_1738107175270 { display: block !important; padding-left: 2px !important; padding-right: 2px !important } #hs_cos_wrapper_widget_1738227690075 { display: block !important; padding-top: 25px !important } #hs_cos_wrapper_widget_1738300733000 li.hs-menu-item a { color: #ffffff !important; font-size: 16px !important; text-align: left !important } #hs_cos_wrapper_widget_1738300733000 li.hs-menu-item a:link { color: #ffffff !important; font-size: 16px !important; text-align: left !important } #hs_cos_wrapper_widget_1738300733000 .hs-menu-wrapper > ul { color: #ffffff !important; font-size: 16px !important; text-align: left !important } #hs_cos_wrapper_widget_1738300733000 p , #hs_cos_wrapper_widget_1738300733000 li , #hs_cos_wrapper_widget_1738300733000 span , #hs_cos_wrapper_widget_1738300733000 label , #hs_cos_wrapper_widget_1738300733000 h1 , #hs_cos_wrapper_widget_1738300733000 h2 , #hs_cos_wrapper_widget_1738300733000 h3 , #hs_cos_wrapper_widget_1738300733000 h4 , #hs_cos_wrapper_widget_1738300733000 h5 , #hs_cos_wrapper_widget_1738300733000 h6 { color: #ffffff !important; font-size: 16px !important } #hs_cos_wrapper_module_17383008325623 li.hs-menu-item a { color: #ffffff !important; font-size: 16px !important; text-align: left !important } #hs_cos_wrapper_module_17383008325623 .hs-menu-wrapper > ul { color: #ffffff !important; font-size: 16px !important; text-align: left !important } #hs_cos_wrapper_module_17383008325623 li.hs-menu-item a:link { color: #ffffff !important; font-size: 16px !important; text-align: left !important } #hs_cos_wrapper_module_17383008325623 p , #hs_cos_wrapper_module_17383008325623 li , #hs_cos_wrapper_module_17383008325623 span , #hs_cos_wrapper_module_17383008325623 label , #hs_cos_wrapper_module_17383008325623 h1 , #hs_cos_wrapper_module_17383008325623 h2 , #hs_cos_wrapper_module_17383008325623 h3 , #hs_cos_wrapper_module_17383008325623 h4 , #hs_cos_wrapper_module_17383008325623 h5 , #hs_cos_wrapper_module_17383008325623 h6 { color: #ffffff !important; font-size: 16px !important } #hs_cos_wrapper_module_17383008426673 li.hs-menu-item a:link { color: #ffffff !important; font-size: 16px !important; text-align: left !important } #hs_cos_wrapper_module_17383008426673 li.hs-menu-item a { color: #ffffff !important; font-size: 16px !important; text-align: left !important } #hs_cos_wrapper_module_17383008426673 .hs-menu-wrapper > ul { color: #ffffff !important; font-size: 16px !important; text-align: left !important } #hs_cos_wrapper_module_17383008426673 p , #hs_cos_wrapper_module_17383008426673 li , #hs_cos_wrapper_module_17383008426673 span , #hs_cos_wrapper_module_17383008426673 label , #hs_cos_wrapper_module_17383008426673 h1 , #hs_cos_wrapper_module_17383008426673 h2 , #hs_cos_wrapper_module_17383008426673 h3 , #hs_cos_wrapper_module_17383008426673 h4 , #hs_cos_wrapper_module_17383008426673 h5 , #hs_cos_wrapper_module_17383008426673 h6 { color: #ffffff !important; font-size: 16px !important } #hs_cos_wrapper_module_17383009246293 li.hs-menu-item a { color: #ffffff !important; font-size: 16px !important; text-align: left !important } #hs_cos_wrapper_module_17383009246293 li.hs-menu-item a:link { color: #ffffff !important; font-size: 16px !important; text-align: left !important } #hs_cos_wrapper_module_17383009246293 .hs-menu-wrapper > ul { color: #ffffff !important; font-size: 16px !important; text-align: left !important } #hs_cos_wrapper_module_17383009246293 p , #hs_cos_wrapper_module_17383009246293 li , #hs_cos_wrapper_module_17383009246293 span , #hs_cos_wrapper_module_17383009246293 label , #hs_cos_wrapper_module_17383009246293 h1 , #hs_cos_wrapper_module_17383009246293 h2 , #hs_cos_wrapper_module_17383009246293 h3 , #hs_cos_wrapper_module_17383009246293 h4 , #hs_cos_wrapper_module_17383009246293 h5 , #hs_cos_wrapper_module_17383009246293 h6 { color: #ffffff !important; font-size: 16px !important } #hs_cos_wrapper_module_1738300871840 li.hs-menu-item a:link { color: #ffffff !important; font-size: 16px !important; text-align: left !important } #hs_cos_wrapper_module_1738300871840 .hs-menu-wrapper > ul { color: #ffffff !important; font-size: 16px !important; text-align: left !important } #hs_cos_wrapper_module_1738300871840 li.hs-menu-item a { color: #ffffff !important; font-size: 16px !important; text-align: left !important } #hs_cos_wrapper_module_1738300871840 p , #hs_cos_wrapper_module_1738300871840 li , #hs_cos_wrapper_module_1738300871840 span , #hs_cos_wrapper_module_1738300871840 label , #hs_cos_wrapper_module_1738300871840 h1 , #hs_cos_wrapper_module_1738300871840 h2 , #hs_cos_wrapper_module_1738300871840 h3 , #hs_cos_wrapper_module_1738300871840 h4 , #hs_cos_wrapper_module_1738300871840 h5 , #hs_cos_wrapper_module_1738300871840 h6 { color: #ffffff !important; font-size: 16px !important } #hs_cos_wrapper_module_17383037253533 .hs-menu-wrapper > ul { color: #ffffff !important; font-size: 16px !important; text-align: left !important } #hs_cos_wrapper_module_17383037253533 li.hs-menu-item a:link { color: #ffffff !important; font-size: 16px !important; text-align: left !important } #hs_cos_wrapper_module_17383037253533 li.hs-menu-item a { color: #ffffff !important; font-size: 16px !important; text-align: left !important } #hs_cos_wrapper_module_17383037253533 p , #hs_cos_wrapper_module_17383037253533 li , #hs_cos_wrapper_module_17383037253533 span , #hs_cos_wrapper_module_17383037253533 label , #hs_cos_wrapper_module_17383037253533 h1 , #hs_cos_wrapper_module_17383037253533 h2 , #hs_cos_wrapper_module_17383037253533 h3 , #hs_cos_wrapper_module_17383037253533 h4 , #hs_cos_wrapper_module_17383037253533 h5 , #hs_cos_wrapper_module_17383037253533 h6 { color: #ffffff !important; font-size: 16px !important } #hs_cos_wrapper_widget_1738301914253 { color: #ffffff !important; display: block !important } #hs_cos_wrapper_widget_1738301914253 p , #hs_cos_wrapper_widget_1738301914253 li , #hs_cos_wrapper_widget_1738301914253 span , #hs_cos_wrapper_widget_1738301914253 label , #hs_cos_wrapper_widget_1738301914253 h1 , #hs_cos_wrapper_widget_1738301914253 h2 , #hs_cos_wrapper_widget_1738301914253 h3 , #hs_cos_wrapper_widget_1738301914253 h4 , #hs_cos_wrapper_widget_1738301914253 h5 , #hs_cos_wrapper_widget_1738301914253 h6 { color: #ffffff !important } #hs_cos_wrapper_module_1738107175270 { display: block !important; padding-left: 2px !important; padding-right: 2px !important } #hs_cos_wrapper_module_1738107169051 { display: block !important; padding-left: 2px !important; padding-right: 2px !important } #hs_cos_wrapper_module_1738107132236 { display: block !important; padding-left: 2px !important; padding-right: 2px !important } #hs_cos_wrapper_widget_1738107111101 { display: block !important; padding-left: 2px !important; padding-right: 2px !important } #hs_cos_wrapper_widget_1738227690075 { display: block !important; padding-top: 25px !important } .dnd_area-row-0-force-full-width-section > .row-fluid { max-width: none !important; } .dnd_area-row-8-max-width-section-centering > .row-fluid { max-width: 1320px !important; margin-left: auto !important; margin-right: auto !important; } .dnd_area-module-6-flexbox-positioning { display: -ms-flexbox !important; -ms-flex-direction: column !important; -ms-flex-align: center !important; -ms-flex-pack: start; display: flex !important; flex-direction: column !important; align-items: center !important; justify-content: flex-start; } .dnd_area-module-6-flexbox-positioning > div { max-width: 100%; flex-shrink: 0 !important; } .widget_1738371080960-flexbox-positioning { display: -ms-flexbox !important; -ms-flex-direction: column !important; -ms-flex-align: center !important; -ms-flex-pack: start; display: flex !important; flex-direction: column !important; align-items: center !important; justify-content: flex-start; } .widget_1738371080960-flexbox-positioning > div { max-width: 100%; flex-shrink: 0 !important; } .widget_1738301226195-flexbox-positioning { display: -ms-flexbox !important; -ms-flex-direction: column !important; -ms-flex-align: start !important; -ms-flex-pack: start; display: flex !important; flex-direction: column !important; align-items: flex-start !important; justify-content: flex-start; } .widget_1738301226195-flexbox-positioning > div { max-width: 100%; flex-shrink: 0 !important; } /* HubSpot Non-stacked Media Query Styles */ @media (min-width:768px) { .dnd_area-row-0-vertical-alignment > .row-fluid { display: -ms-flexbox !important; -ms-flex-direction: row; display: flex !important; flex-direction: row; } .dnd_area-row-2-vertical-alignment > .row-fluid { display: -ms-flexbox !important; -ms-flex-direction: row; display: flex !important; flex-direction: row; } .dnd_area-row-6-vertical-alignment > .row-fluid { display: -ms-flexbox !important; -ms-flex-direction: row; display: flex !important; flex-direction: row; } .dnd_area-row-8-vertical-alignment > .row-fluid { display: -ms-flexbox !important; -ms-flex-direction: row; display: flex !important; flex-direction: row; } .dnd_area-column-2-vertical-alignment { display: -ms-flexbox !important; -ms-flex-direction: column !important; -ms-flex-pack: center !important; display: flex !important; flex-direction: column !important; justify-content: center !important; } .dnd_area-column-2-vertical-alignment > div { flex-shrink: 0 !important; } .dnd_area-column-9-vertical-alignment { display: -ms-flexbox !important; -ms-flex-direction: column !important; -ms-flex-pack: center !important; display: flex !important; flex-direction: column !important; justify-content: center !important; } .dnd_area-column-9-vertical-alignment > div { flex-shrink: 0 !important; } .dnd_area-column-5-vertical-alignment { display: -ms-flexbox !important; -ms-flex-direction: column !important; -ms-flex-pack: center !important; display: flex !important; flex-direction: column !important; justify-content: center !important; } .dnd_area-column-5-vertical-alignment > div { flex-shrink: 0 !important; } .cell_17379374473982-vertical-alignment { display: -ms-flexbox !important; -ms-flex-direction: column !important; -ms-flex-pack: center !important; display: flex !important; flex-direction: column !important; justify-content: center !important; } .cell_17379374473982-vertical-alignment > div { flex-shrink: 0 !important; } .cell_17382257532443-vertical-alignment { display: -ms-flexbox !important; -ms-flex-direction: column !important; -ms-flex-pack: center !important; display: flex !important; flex-direction: column !important; justify-content: center !important; } .cell_17382257532443-vertical-alignment > div { flex-shrink: 0 !important; } .cell_17382257532443-row-2-vertical-alignment > .row-fluid { display: -ms-flexbox !important; -ms-flex-direction: row; display: flex !important; flex-direction: row; } .cell_1738371195377-vertical-alignment { display: -ms-flexbox !important; -ms-flex-direction: column !important; -ms-flex-pack: center !important; display: flex !important; flex-direction: column !important; justify-content: center !important; } .cell_1738371195377-vertical-alignment > div { flex-shrink: 0 !important; } .cell_17382279766592-vertical-alignment { display: -ms-flexbox !important; -ms-flex-direction: column !important; -ms-flex-pack: center !important; display: flex !important; flex-direction: column !important; justify-content: center !important; } .cell_17382279766592-vertical-alignment > div { flex-shrink: 0 !important; } .cell_1738371081283-vertical-alignment { display: -ms-flexbox !important; -ms-flex-direction: column !important; -ms-flex-pack: center !important; display: flex !important; flex-direction: column !important; justify-content: center !important; } .cell_1738371081283-vertical-alignment > div { flex-shrink: 0 !important; } .footer-row-0-vertical-alignment > .row-fluid { display: -ms-flexbox !important; -ms-flex-direction: row; display: flex !important; flex-direction: row; } .footer-row-1-vertical-alignment > .row-fluid { display: -ms-flexbox !important; -ms-flex-direction: row; display: flex !important; flex-direction: row; } .footer-row-2-vertical-alignment > .row-fluid { display: -ms-flexbox !important; -ms-flex-direction: row; display: flex !important; flex-direction: row; } .cell_17383013007742-vertical-alignment { display: -ms-flexbox !important; -ms-flex-direction: column !important; -ms-flex-pack: center !important; display: flex !important; flex-direction: column !important; justify-content: center !important; } .cell_17383013007742-vertical-alignment > div { flex-shrink: 0 !important; } .footer-column-1-vertical-alignment { display: -ms-flexbox !important; -ms-flex-direction: column !important; -ms-flex-pack: center !important; display: flex !important; flex-direction: column !important; justify-content: center !important; } .footer-column-1-vertical-alignment > div { flex-shrink: 0 !important; } .footer-column-2-vertical-alignment { display: -ms-flexbox !important; -ms-flex-direction: column !important; -ms-flex-pack: start !important; display: flex !important; flex-direction: column !important; justify-content: flex-start !important; } .footer-column-2-vertical-alignment > div { flex-shrink: 0 !important; } .footer-column-2-row-1-vertical-alignment > .row-fluid { display: -ms-flexbox !important; -ms-flex-direction: row; display: flex !important; flex-direction: row; } .cell_1738303725353-vertical-alignment { display: -ms-flexbox !important; -ms-flex-direction: column !important; -ms-flex-pack: start !important; display: flex !important; flex-direction: column !important; justify-content: flex-start !important; } .cell_1738303725353-vertical-alignment > div { flex-shrink: 0 !important; } .cell_1738300924629-vertical-alignment { display: -ms-flexbox !important; -ms-flex-direction: column !important; -ms-flex-pack: start !important; display: flex !important; flex-direction: column !important; justify-content: flex-start !important; } .cell_1738300924629-vertical-alignment > div { flex-shrink: 0 !important; } .cell_1738300842667-vertical-alignment { display: -ms-flexbox !important; -ms-flex-direction: column !important; -ms-flex-pack: start !important; display: flex !important; flex-direction: column !important; justify-content: flex-start !important; } .cell_1738300842667-vertical-alignment > div { flex-shrink: 0 !important; } .cell_1738300832562-vertical-alignment { display: -ms-flexbox !important; -ms-flex-direction: column !important; -ms-flex-pack: start !important; display: flex !important; flex-direction: column !important; justify-content: flex-start !important; } .cell_1738300832562-vertical-alignment > div { flex-shrink: 0 !important; } .cell_1738300733355-vertical-alignment { display: -ms-flexbox !important; -ms-flex-direction: column !important; -ms-flex-pack: start !important; display: flex !important; flex-direction: column !important; justify-content: flex-start !important; } .cell_1738300733355-vertical-alignment > div { flex-shrink: 0 !important; } .cell_1738303612086-vertical-alignment { display: -ms-flexbox !important; -ms-flex-direction: column !important; -ms-flex-pack: center !important; display: flex !important; flex-direction: column !important; justify-content: center !important; } .cell_1738303612086-vertical-alignment > div { flex-shrink: 0 !important; } .cell_17383018198462-vertical-alignment { display: -ms-flexbox !important; -ms-flex-direction: column !important; -ms-flex-pack: center !important; display: flex !important; flex-direction: column !important; justify-content: center !important; } .cell_17383018198462-vertical-alignment > div { flex-shrink: 0 !important; } } /* HubSpot Styles (default) */ .dnd_area-row-0-margin { margin-top: 0px !important; } .dnd_area-row-0-padding { padding-top: 247px !important; padding-bottom: 220px !important; } .dnd_area-row-0-background-layers { background-image: url('https://47012339.fs1.hubspotusercontent-na1.net/hub/47012339/hubfs/shutterstock_1129471388.jpg?width=2000&height=1333.4486336907644') !important; background-position: center center !important; background-size: cover !important; background-repeat: no-repeat !important; } .dnd_area-row-1-padding { padding-top: 0px !important; padding-bottom: 0px !important; padding-left: 0px !important; padding-right: 0px !important; } .dnd_area-row-2-padding { padding-top: 59px !important; padding-bottom: 60px !important; } .dnd_area-row-3-padding { padding-top: 0px !important; padding-bottom: 0px !important; padding-left: 0px !important; padding-right: 0px !important; } .dnd_area-row-3-background-layers { background-image: linear-gradient(rgba(250, 250, 250, 1), rgba(250, 250, 250, 1)) !important; background-position: left top !important; background-size: auto !important; background-repeat: no-repeat !important; } .dnd_area-row-4-background-layers { background-image: linear-gradient(rgba(250, 250, 250, 1), rgba(250, 250, 250, 1)) !important; background-position: left top !important; background-size: auto !important; background-repeat: no-repeat !important; } .dnd_area-row-5-padding { padding-top: 0px !important; padding-bottom: 0px !important; padding-left: 0px !important; padding-right: 0px !important; } .dnd_area-row-6-padding { padding-top: 60px !important; padding-bottom: 60px !important; } .dnd_area-row-6-background-layers { background-image: linear-gradient(rgba(255, 255, 255, 1), rgba(255, 255, 255, 1)) !important; background-position: left top !important; background-size: auto !important; background-repeat: no-repeat !important; } .dnd_area-row-7-padding { padding-top: 0px !important; } .dnd_area-row-7-background-layers { background-image: linear-gradient(rgba(255, 255, 255, 1), rgba(255, 255, 255, 1)) !important; background-position: left top !important; background-size: auto !important; background-repeat: no-repeat !important; } .dnd_area-row-8-padding { padding-top: 25px !important; padding-bottom: 25px !important; } .dnd_area-row-8-background-layers { background-image: linear-gradient(rgba(0, 35, 48, 1), rgba(0, 35, 48, 1)) !important; background-position: left top !important; background-size: auto !important; background-repeat: no-repeat !important; } .dnd_area-row-9-padding { padding-top: 0px !important; padding-bottom: 0px !important; padding-left: 0px !important; padding-right: 0px !important; } .dnd_area-row-10-background-layers { background-image: linear-gradient(rgba(255, 255, 255, 1), rgba(255, 255, 255, 1)) !important; background-position: left top !important; background-size: auto !important; background-repeat: no-repeat !important; } .dnd_area-row-11-padding { padding-bottom: 20px !important; } .dnd_area-row-11-hidden { display: none !important; } .dnd_area-row-12-hidden { display: none !important; } .dnd_area-row-13-background-layers { background-image: linear-gradient(rgba(250, 250, 250, 1), rgba(250, 250, 250, 1)) !important; background-position: left top !important; background-size: auto !important; background-repeat: no-repeat !important; } .cell_1737925775101-padding { padding-left: 0px !important; padding-right: 0px !important; } .cell_1736991144658-padding { padding-left: 0px !important; padding-right: 0px !important; } .cell_1736991143208-padding { padding-left: 0px !important; padding-right: 0px !important; } .cell_17369911400472-padding { padding-left: 0px !important; padding-right: 0px !important; } .footer-row-0-padding { padding-bottom: 0px !important; } .footer-row-1-padding { padding-top: 30px !important; } .footer-row-2-padding { padding-top: 30px !important; } .footer-column-1-padding { padding-left: 0px !important; padding-right: 0px !important; } .footer-column-2-padding { padding-left: 0px !important; padding-right: 0px !important; } .cell_1738303725353-padding { padding-left: 0px !important; padding-right: 0px !important; } .cell_1738300924629-padding { padding-left: 0px !important; padding-right: 0px !important; } .cell_1738300842667-padding { padding-left: 0px !important; padding-right: 0px !important; } .cell_1738300832562-padding { padding-left: 0px !important; padding-right: 0px !important; } .cell_1738300733355-padding { padding-left: 0px !important; padding-right: 0px !important; } .cell_17383018198462-padding { padding-left: 0px !important; padding-right: 0px !important; } /* HubSpot Styles (mobile) */ @media (max-width: 767px) { .dnd_area-row-0-padding { padding-top: 160px !important; padding-bottom: 120px !important; } .dnd_area-row-2-padding { padding-top: 100px !important; padding-bottom: 100px !important; } .dnd_area-row-6-padding { padding-top: 60px !important; padding-bottom: 0px !important; } .dnd_area-column-9-padding { padding-top: 60px !important; } .module_17379257751022-padding > #hs_cos_wrapper_module_17379257751022 { padding-top: 40px !important; } .module_17369911446583-padding > #hs_cos_wrapper_module_17369911446583 { padding-top: 40px !important; } .module_1736991143209-padding > #hs_cos_wrapper_module_1736991143209 { padding-top: 40px !important; } .widget_1738227976340-padding > #hs_cos_wrapper_widget_1738227976340 { padding-top: 20px !important; padding-bottom: 20px !important; } .widget_1738227690075-padding > #hs_cos_wrapper_widget_1738227690075 { padding-top: 6px !important; padding-left: 0px !important; padding-right: 0px !important; } .module_1738300871840-padding > #hs_cos_wrapper_module_1738300871840 { padding-bottom: 40px !important; } .module_17383009246293-padding > #hs_cos_wrapper_module_17383009246293 { padding-bottom: 40px !important; } .module_17383008426673-padding > #hs_cos_wrapper_module_17383008426673 { padding-bottom: 40px !important; } .module_17383008325623-padding > #hs_cos_wrapper_module_17383008325623 { padding-bottom: 40px !important; } .widget_1738300733000-padding > #hs_cos_wrapper_widget_1738300733000 { padding-bottom: 40px !important; } .widget_1738303611776-padding > #hs_cos_wrapper_widget_1738303611776 { padding-right: 135px !important; } } </style> <script data-search_input-config="config_site_search" type="application/json"> { "autosuggest_results_message": "Results for \u201C[[search_term]]\u201D", "autosuggest_no_results_message": "There are no autosuggest results for \u201C[[search_term]]\u201D", "sr_empty_search_field_message": "There are no suggestions because the search field is empty.", "sr_autosuggest_results_message": "There are currently [[number_of_results]] auto-suggested results for [[search_term]]. Navigate to the results list by pressing the down arrow key, or press return to search for all results.", "sr_search_field_aria_label": "This is a search field with an auto-suggest feature attached.", "sr_search_button_aria_label": "Search" } </script> <script id="hs-search-input__valid-content-types" type="application/json"> [ "SITE_PAGE", "LANDING_PAGE", "BLOG_POST", "LISTING_PAGE", "KNOWLEDGE_ARTICLE", "HS_CASE_STUDY" ] </script> <link rel="canonical" href="https://cra.au/the-audio-landscape"> <meta property="og:url" content="https://cra.au/the-audio-landscape"> <meta name="twitter:card" content="summary"> <meta http-equiv="content-language" content="en">  <script async src="https://www.googletagmanager.com/gtag/js?id=G-JB6RVH598K"></script> <script> window.dataLayer = window.dataLayer || []; function gtag(){dataLayer.push(arguments);} gtag('js', new Date()); gtag('config', 'G-JB6RVH598K'); </script> <meta name="generator" content="HubSpot"></head> <body> <div id="preloader"> <div id="preloader_preload"></div> </div> <div class="body-wrapper hs-content-id-185002161742 hs-site-page page "> <div data-global-resource-path="Bomby/templates/partials/header.html"><header class="header"> <a href="#main-content" class="header__skip">Skip to content</a> <div class="container-fluid content-wrapper"> <div class="row-fluid-wrapper"> <div class="row-fluid"> <div class="span12 widget-span widget-type-cell " style="" data-widget-type="cell" data-x="0" data-w="12"> <div class="row-fluid-wrapper row-depth-1 row-number-1 dnd-section"> <div class="row-fluid "> <div class="span12 widget-span widget-type-cell dnd-column" style="" data-widget-type="cell" data-x="0" data-w="12"> <div class="row-fluid-wrapper row-depth-1 row-number-2 dnd-row"> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget dnd-module" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_widget_1738551443072" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"><div class="form-button-block vbb-color-dark vbb-align-left"> <div class="form-button-popup"> <div class="form-button-popup-bg"></div> <div class="form-button-popup-content"> <div> <div> <h4 id="myModalLabel">JOIN US!</h4> </div> <div> <p>Get all the latest news, trends and insights on radio and podcasting. To contact us please click <a href="//47012339.hs-sites.com/about-us?hsLang=en" rel="noopener">here</a></p> </div> </div> <div class="form-content"> <span id="hs_cos_wrapper_widget_1738551443072_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_form" style="" data-hs-cos-general-type="widget" data-hs-cos-type="form"><h3 id="hs_cos_wrapper_widget_1738551443072_title" class="hs_cos_wrapper form-title" data-hs-cos-general-type="widget_field" data-hs-cos-type="text"></h3> <div id="hs_form_target_widget_1738551443072"></div> </span> </div> </div> <div class="form-close-btn"></div> </div> </div></div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> <div id="hs_cos_wrapper_module_173395546404014" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"></div> <div class="header__container content-wrapper"> <div class="header__logo header__logo--main"> <div id="hs_cos_wrapper_site_logo" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module widget-type-logo" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"> <span id="hs_cos_wrapper_site_logo_hs_logo_widget" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_logo" style="" data-hs-cos-general-type="widget" data-hs-cos-type="logo"><a href="https://47012339.hs-sites.com/?hsLang=en" id="hs-link-site_logo_hs_logo_widget" style="border-width:0px;border:0px;"><img src="https://cra.au/hubfs/Horizontal_Pink_Dark.svg" class="hs-image-widget " height="90" style="height: auto;width:145px;border-width:0px;border:0px;" width="145" alt="Horizontal_Pink_Dark" title="Horizontal_Pink_Dark"></a></span> </div> </div> <div class="header__column"> <div id="hs_cos_wrapper_header_social_links" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"><div class="header-social-links" id="header_social_links"> <a id="" class="header-social-link" data-ind="1" href="https://www.instagram.com/ComRadioAU/" target="_blank" rel="noopener"> <span id="hs_cos_wrapper_header_social_links_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_icon" style="" data-hs-cos-general-type="widget" data-hs-cos-type="icon"><svg version="1.0" xmlns="http://www.w3.org/2000/svg" viewbox="0 0 448 512" aria-hidden="true"><g id="Instagram1_layer"><path d="M224.1 141c-63.6 0-114.9 51.3-114.9 114.9s51.3 114.9 114.9 114.9S339 319.5 339 255.9 287.7 141 224.1 141zm0 189.6c-41.1 0-74.7-33.5-74.7-74.7s33.5-74.7 74.7-74.7 74.7 33.5 74.7 74.7-33.6 74.7-74.7 74.7zm146.4-194.3c0 14.9-12 26.8-26.8 26.8-14.9 0-26.8-12-26.8-26.8s12-26.8 26.8-26.8 26.8 12 26.8 26.8zm76.1 27.2c-1.7-35.9-9.9-67.7-36.2-93.9-26.2-26.2-58-34.4-93.9-36.2-37-2.1-147.9-2.1-184.9 0-35.8 1.7-67.6 9.9-93.9 36.1s-34.4 58-36.2 93.9c-2.1 37-2.1 147.9 0 184.9 1.7 35.9 9.9 67.7 36.2 93.9s58 34.4 93.9 36.2c37 2.1 147.9 2.1 184.9 0 35.9-1.7 67.7-9.9 93.9-36.2 26.2-26.2 34.4-58 36.2-93.9 2.1-37 2.1-147.8 0-184.8zM398.8 388c-7.8 19.6-22.9 34.7-42.6 42.6-29.5 11.7-99.5 9-132.1 9s-102.7 2.6-132.1-9c-19.6-7.8-34.7-22.9-42.6-42.6-11.7-29.5-9-99.5-9-132.1s-2.6-102.7 9-132.1c7.8-19.6 22.9-34.7 42.6-42.6 29.5-11.7 99.5-9 132.1-9s102.7-2.6 132.1 9c19.6 7.8 34.7 22.9 42.6 42.6 11.7 29.5 9 99.5 9 132.1s2.7 102.7-9 132.1z" /></g></svg></span> <span></span> </a> <a id="" class="header-social-link" data-ind="2" href="https://www.linkedin.com/company/commercial-radio-australia" target="_blank" rel="noopener"> <span id="hs_cos_wrapper_header_social_links_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_icon" style="" data-hs-cos-general-type="widget" data-hs-cos-type="icon"><svg version="1.0" xmlns="http://www.w3.org/2000/svg" viewbox="0 0 448 512" aria-hidden="true"><g id="LinkedIn2_layer"><path d="M416 32H31.9C14.3 32 0 46.5 0 64.3v383.4C0 465.5 14.3 480 31.9 480H416c17.6 0 32-14.5 32-32.3V64.3c0-17.8-14.4-32.3-32-32.3zM135.4 416H69V202.2h66.5V416zm-33.2-243c-21.3 0-38.5-17.3-38.5-38.5S80.9 96 102.2 96c21.2 0 38.5 17.3 38.5 38.5 0 21.3-17.2 38.5-38.5 38.5zm282.1 243h-66.4V312c0-24.8-.5-56.7-34.5-56.7-34.6 0-39.9 27-39.9 54.9V416h-66.4V202.2h63.7v29.2h.9c8.9-16.8 30.6-34.5 62.9-34.5 67.2 0 79.7 44.3 79.7 101.9V416z" /></g></svg></span> <span></span> </a> <a id="btn_subscribe" class="header-social-link" data-ind="3" href="https://cra.au/subscribe?hsLang=en"> <span id="hs_cos_wrapper_header_social_links_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_icon" style="" data-hs-cos-general-type="widget" data-hs-cos-type="icon"><svg version="1.0" xmlns="http://www.w3.org/2000/svg" viewbox="0 0 512 512" aria-hidden="true"><g id="Envelope3_layer"><path d="M48 64C21.5 64 0 85.5 0 112c0 15.1 7.1 29.3 19.2 38.4L236.8 313.6c11.4 8.5 27 8.5 38.4 0L492.8 150.4c12.1-9.1 19.2-23.3 19.2-38.4c0-26.5-21.5-48-48-48H48zM0 176V384c0 35.3 28.7 64 64 64H448c35.3 0 64-28.7 64-64V176L294.4 339.2c-22.8 17.1-54 17.1-76.8 0L0 176z" /></g></svg></span> <span></span> </a> </div> </div> <div class="header__row-2"> <div class="header__navigation header--element"> <div id="hs_cos_wrapper_primary-navigation" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"> <ul class="mv-g-menu__menu-list" role="navigation"> <li class="mv-g-menu__menu-item"> <button class="mv-g-menu__menu-link w-display-link" aria-haspopup="true">AUDIO FOR BRANDS</button> <div class="mv-g-mega-menu" aria-hidden="true" aria-label="submenu"> <div class="mv-g-mega-menu__padding"> <div class="mv-g-mega-menu__container"> <div class="mv-g-mega-menu__column c-span-1" data-type="icon_menu"> <div class="mv-g-mega-menu__icon-menu"> <div class="mv-g-menu__menu-icon-item "> <a href="https://cra.au/the-audio-landscape?hsLang=en#the_audio_landscape" class="mv-g-menu__menu-icon-link"> <span class="mv-g-menu__menu-icon-link-label">The Audio Landscape</span> </a> </div> <div class="mv-g-menu__menu-icon-item "> <a href="https://cra.au/the-audio-landscape?hsLang=en#why_audio_works" class="mv-g-menu__menu-icon-link"> <span class="mv-g-menu__menu-icon-link-label">Why Audio Works</span> </a> </div> <div class="mv-g-menu__menu-icon-item "> <a href="https://cra.au/the-audio-landscape?hsLang=en#audio_formats" class="mv-g-menu__menu-icon-link"> <span class="mv-g-menu__menu-icon-link-label">Audio Formats</span> </a> </div> <div class="mv-g-menu__menu-icon-item "> <a href="https://cra.au/the-audio-landscape?hsLang=en#how_to_plan_and_buy_audio" class="mv-g-menu__menu-icon-link"> <span class="mv-g-menu__menu-icon-link-label">How To Plan & Buy Audio</span> </a> </div> </div> </div> <div class="mv-g-mega-menu__column c-span-1" data-type="icon_menu"> <div class="mv-g-mega-menu__icon-menu"> <div class="mv-g-menu__menu-icon-item "> <a href="https://cra.au/audioadvocates?hsLang=en" class="mv-g-menu__menu-icon-link"> <span class="mv-g-menu__menu-icon-link-label">Audio Advocates</span> </a> </div> <div class="mv-g-menu__menu-icon-item "> <a href="https://cra.au/sound-stats?hsLang=en" class="mv-g-menu__menu-icon-link"> <span class="mv-g-menu__menu-icon-link-label">Sound Stats</span> <span class="menu-badge">New</span> </a> </div> <div class="mv-g-menu__menu-icon-item "> <a href="https://cra.au/advertising-advice?hsLang=en" class="mv-g-menu__menu-icon-link"> <span class="mv-g-menu__menu-icon-link-label">Need Advice?</span> </a> </div> <div class="mv-g-menu__menu-icon-item "> <a href="https://cra.au/find-a-station?hsLang=en" class="mv-g-menu__menu-icon-link"> <span class="mv-g-menu__menu-icon-link-label">Find a Station</span> </a> </div> </div> </div> <div class="mv-g-mega-menu__column c-span-2" data-type="image_highlight"> <div class="mv-g-mega-menu__column-fake"> <div class="mv-g-mega-menu__image-highlights"> <a href="https://cra.au/audioadvocates?hsLang=en" class="mv-g-menu__menu-highlight-link"> <span class="mv-g-menu__menu-highlight-link-image"><img src="https://cra.au/hubfs/Demo%20Assets/360_F_872272895_bbXMtjgQjE8szUU1zRaHjfoBgh2U69Gp.jpg"></span> <span class="mv-g-menu__menu-highlight-link-body"> <span class="mv-g-menu__menu-highlight-link-title">Audio Advocates</span> <span class="mv-g-menu__menu-highlight-link-description">Hear from savvy marketers who’ve experienced audio’s impact firsthand!</span> <span class="mv-g-menu__menu-highlight-link-button"> <span>Discover</span> <span> › </span> </span> </span> </a> </div> </div> </div> </div> </div> </div> </li> <li class="mv-g-menu__menu-item"> <button class="mv-g-menu__menu-link w-display-link" aria-haspopup="true">INSIGHTS</button> <div class="mv-g-mega-menu" aria-hidden="true" aria-label="submenu"> <div class="mv-g-mega-menu__padding"> <div class="mv-g-mega-menu__container"> <div class="mv-g-mega-menu__column c-span-1" data-type="icon_menu"> <div class="mv-g-mega-menu__icon-menu"> <div class="mv-g-menu__menu-icon-item "> <a href="https://cra.au/heard25/system1-double-the-double?hsLang=en" class="mv-g-menu__menu-icon-link"> <span class="mv-g-menu__menu-icon-link-label">System1 - Double the Double</span> <span class="menu-badge">New</span> </a> </div> <div class="mv-g-menu__menu-icon-item "> <a href="https://cra.au/analytic-partners?hsLang=en" class="mv-g-menu__menu-icon-link"> <span class="mv-g-menu__menu-icon-link-label">Analytic Partners: Radio for Brand</span> <span class="menu-badge">New</span> </a> </div> <div class="mv-g-menu__menu-icon-item "> <a href="https://cra.au/the-infinite-dial?hsLang=en" class="mv-g-menu__menu-icon-link"> <span class="mv-g-menu__menu-icon-link-label">Edison - The Infinite Dial</span> </a> </div> <div class="mv-g-menu__menu-icon-item "> <a href="https://cra.au/deloitte-connecting-communities?hsLang=en" class="mv-g-menu__menu-icon-link"> <span class="mv-g-menu__menu-icon-link-label">Deloitte - Connecting Communities</span> </a> </div> </div> </div> <div class="mv-g-mega-menu__column c-span-1" data-type="icon_menu"> <div class="mv-g-mega-menu__icon-menu"> <div class="mv-g-menu__menu-icon-item "> <a href="https://cra.au/radio-ratings?hsLang=en" class="mv-g-menu__menu-icon-link"> <span class="mv-g-menu__menu-icon-link-label">Radio Ratings</span> </a> </div> <div class="mv-g-menu__menu-icon-item "> <a href="https://cra.au/podcast-ranker?hsLang=en" class="mv-g-menu__menu-icon-link"> <span class="mv-g-menu__menu-icon-link-label">Podcast Ranker</span> </a> </div> <div class="mv-g-menu__menu-icon-item "> <a href="https://cra.au/the-audio-edge?hsLang=en" class="mv-g-menu__menu-icon-link"> <span class="mv-g-menu__menu-icon-link-label">The Audio Edge Playbook</span> </a> </div> <div class="mv-g-menu__menu-icon-item "> <a href="https://cra.au/double-campaign-effectiveness?hsLang=en" class="mv-g-menu__menu-icon-link"> <span class="mv-g-menu__menu-icon-link-label">Ritson on Radio's Effectiveness </span> </a> </div> </div> </div> <div class="mv-g-mega-menu__column c-span-2" data-type="image_highlight"> <div class="mv-g-mega-menu__column-fake"> <div class="mv-g-mega-menu__image-highlights"> <a href="https://cra.au/podcast-trends-report?hsLang=en" class="mv-g-menu__menu-highlight-link"> <span class="mv-g-menu__menu-highlight-link-image"><img src="https://cra.au/hubfs/Marketing%202025/Stock%20Images/pexels-mahdi-chaghari-19101373.jpeg"></span> <span class="mv-g-menu__menu-highlight-link-body"> <span class="mv-g-menu__menu-highlight-link-title">Podcast Trends Report</span> <span class="mv-g-menu__menu-highlight-link-description">Key insights from Australia's fastest-growing ad revenue format.</span> <span class="mv-g-menu__menu-highlight-link-button"> <span>Learn More</span> <span> › </span> </span> </span> </a> </div> </div> </div> </div> </div> </div> </li> <li class="mv-g-menu__menu-item"> <button class="mv-g-menu__menu-link w-display-link" aria-haspopup="true">WAYS TO LISTEN</button> <div class="mv-g-mega-menu" aria-hidden="true" aria-label="submenu"> <div class="mv-g-mega-menu__padding"> <div class="mv-g-mega-menu__container"> <div class="mv-g-mega-menu__column c-span-1" data-type="icon_menu"> <div class="mv-g-mega-menu__icon-menu"> <div class="mv-g-menu__menu-icon-item "> <a href="https://cra.au/the-audio-landscape?hsLang=en#audio_formats" class="mv-g-menu__menu-icon-link"> <span class="mv-g-menu__menu-icon-link-label">Broadcast</span> </a> </div> <div class="mv-g-menu__menu-icon-item "> <a href="https://cra.au/the-audio-landscape?hsLang=en#audio_formats" class="mv-g-menu__menu-icon-link"> <span class="mv-g-menu__menu-icon-link-label">Streaming</span> </a> </div> <div class="mv-g-menu__menu-icon-item "> <a href="https://cra.au/the-audio-landscape?hsLang=en#audio_formats" class="mv-g-menu__menu-icon-link"> <span class="mv-g-menu__menu-icon-link-label">Podcasting</span> </a> </div> </div> </div> <div class="mv-g-mega-menu__column c-span-1" data-type="icon_menu"> <div class="mv-g-mega-menu__icon-menu"> <div class="mv-g-menu__menu-icon-item "> <a href="https://www.radioapp.com.au/" target="_blank" rel="noopener" class="mv-g-menu__menu-icon-link"> <span class="mv-g-menu__menu-icon-link-label">RadioApp</span> </a> </div> <div class="mv-g-menu__menu-icon-item "> <a href="https://cra.au/find-a-station?hsLang=en" class="mv-g-menu__menu-icon-link"> <span class="mv-g-menu__menu-icon-link-label">Find a Station</span> </a> </div> <div class="mv-g-menu__menu-icon-item "> <a href="https://cra.au/find-a-station?hsLang=en" class="mv-g-menu__menu-icon-link"> <span class="mv-g-menu__menu-icon-link-label">Listen Now</span> </a> </div> </div> </div> <div class="mv-g-mega-menu__column c-span-2" data-type="image_highlight"> <div class="mv-g-mega-menu__column-fake"> <div class="mv-g-mega-menu__image-highlights"> <a href="https://47012339.hs-sites.com/the-audio-landscape?hsLang=en#audio_formats" class="mv-g-menu__menu-highlight-link"> <span class="mv-g-menu__menu-highlight-link-image"><img src="https://cra.au/hubfs/Demo%20Assets/360_F_872272895_bbXMtjgQjE8szUU1zRaHjfoBgh2U69Gp.jpg"></span> <span class="mv-g-menu__menu-highlight-link-body"> <span class="mv-g-menu__menu-highlight-link-title">Audio Formats</span> <span class="mv-g-menu__menu-highlight-link-description">On air, online, live, or on-demand. Audio is everywhere.</span> <span class="mv-g-menu__menu-highlight-link-button"> <span>Ways to listen</span> <span> › </span> </span> </span> </a> </div> </div> </div> </div> </div> </div> </li> <li class="mv-g-menu__menu-item"> <button class="mv-g-menu__menu-link w-display-link" aria-haspopup="true">NEWS & EVENTS </button> <div class="mv-g-mega-menu" aria-hidden="true" aria-label="submenu"> <div class="mv-g-mega-menu__padding"> <div class="mv-g-mega-menu__container"> <div class="mv-g-mega-menu__column c-span-1" data-type="icon_menu"> <div class="mv-g-mega-menu__column-title"> <div class="mv-g-mega-menu__column-title"> Latest News & Events </div> </div> <div class="mv-g-mega-menu__icon-menu"> <div class="mv-g-menu__menu-icon-item "> <a href="https://cra.au/heard-2025?hsLang=en" class="mv-g-menu__menu-icon-link"> <span class="mv-g-menu__menu-icon-link-label">HEARD 2025</span> <span class="menu-badge">New</span> </a> </div> <div class="mv-g-menu__menu-icon-item "> <a href="https://cra.au/en/media-releases?hsLang=en" class="mv-g-menu__menu-icon-link"> <span class="mv-g-menu__menu-icon-link-label">Media Releases</span> </a> </div> </div> </div> <div class="mv-g-mega-menu__column c-span-1" data-type="icon_menu"> <div class="mv-g-mega-menu__column-title"> <div class="mv-g-mega-menu__column-title"> Industry Awards </div> </div> <div class="mv-g-mega-menu__icon-menu"> <div class="mv-g-menu__menu-icon-item "> <a href="http://acras.com.au/" target="_blank" rel="noopener" class="mv-g-menu__menu-icon-link"> <span class="mv-g-menu__menu-icon-link-label">ACRA's</span> </a> </div> <div class="mv-g-menu__menu-icon-item "> <a href="https://cra.au/siren-awards?hsLang=en" class="mv-g-menu__menu-icon-link"> <span class="mv-g-menu__menu-icon-link-label">Siren Awards</span> </a> </div> </div> </div> <div class="mv-g-mega-menu__column c-span-2" data-type="image_highlight"> <div class="mv-g-mega-menu__column-fake"> <div class="mv-g-mega-menu__image-highlights"> <a href="https://cra.au/heard-2025?hsLang=en" class="mv-g-menu__menu-highlight-link"> <span class="mv-g-menu__menu-highlight-link-image"><img src="https://cra.au/hubfs/Screenshot%202025-02-01%20at%2016.37.02.jpg"></span> <span class="mv-g-menu__menu-highlight-link-body"> <span class="mv-g-menu__menu-highlight-link-title">Heard 2025</span> <span class="mv-g-menu__menu-highlight-link-description">Catch up on key content from Australia's annual audio advertising showcase.</span> <span class="mv-g-menu__menu-highlight-link-button"> <span>Catch Up</span> <span> › </span> </span> </span> </a> </div> </div> </div> </div> </div> </div> </li> </ul></div> </div> <div class="header--toggle header__navigation--toggle"> <span class="burgs"> <span class="burgs-t"></span> <span class="burgs-m"></span> <span class="burgs-b"></span> </span> </div> <div class="header--toggle header__search--toggle"><i class="fa-solid fa-magnifying-glass"></i></div> <div class="header__close--toggle"></div> <div class="header__search header--element"> <div id="hs_cos_wrapper_site_search" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"> <div class="hs-search-field"> <div class="hs-search-field__bar hs-search-field__bar--button-inline "> <form data-hs-do-not-collect="true" class="hs-search-field__form" action="/hs-search-results"> <label class="hs-search-field__label " for="site_search-input">Search</label> <input role="combobox" aria-expanded="false" aria-controls="autocomplete-results" aria-label="This is a search field with an auto-suggest feature attached." type="search" class="hs-search-field__input" id="site_search-input" name="q" autocomplete="off" aria-autocomplete="list" placeholder=""> <input type="hidden" name="type" value="SITE_PAGE"> <input type="hidden" name="type" value="BLOG_POST"> <input type="hidden" name="type" value="LISTING_PAGE"> <button class="hs-search-field__button " aria-label="Search"> <span id="hs_cos_wrapper_site_search_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_icon" style="" data-hs-cos-general-type="widget" data-hs-cos-type="icon"><svg version="1.0" xmlns="http://www.w3.org/2000/svg" viewbox="0 0 512 512" aria-hidden="true"><g id="search1_layer"><path d="M505 442.7L405.3 343c-4.5-4.5-10.6-7-17-7H372c27.6-35.3 44-79.7 44-128C416 93.1 322.9 0 208 0S0 93.1 0 208s93.1 208 208 208c48.3 0 92.7-16.4 128-44v16.3c0 6.4 2.5 12.5 7 17l99.7 99.7c9.4 9.4 24.6 9.4 33.9 0l28.3-28.3c9.4-9.4 9.4-24.6.1-34zM208 336c-70.7 0-128-57.2-128-128 0-70.7 57.2-128 128-128 70.7 0 128 57.2 128 128 0 70.7-57.2 128-128 128z" /></g></svg></span> </button> <div class="hs-search-field__suggestions-container "> <ul id="autocomplete-results" role="listbox" aria-label="term" class="hs-search-field__suggestions"> <li role="option" tabindex="-1" aria-posinset="1" aria-setsize="0" class="results-for show-for-sr">There are no suggestions because the search field is empty.</li> </ul> </div> </form> </div> <div id="sr-messenger" class="hs-search-sr-message-container show-for-sr" role="status" aria-live="polite" aria-atomic="true"> </div> </div> </div> </div> </div> </div> <div id="hs_cos_wrapper_mini-links" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"> </div> </div> </header></div> <main id="main-content" class="body-container-wrapper"> <div class="container-fluid body-container body-container--about01"> <div class="row-fluid-wrapper"> <div class="row-fluid"> <div class="span12 widget-span widget-type-cell " style="" data-widget-type="cell" data-x="0" data-w="12"> <div class="row-fluid-wrapper row-depth-1 row-number-1 dnd_area-row-0-vertical-alignment dnd_area-row-0-margin dnd_area-row-0-force-full-width-section dnd_area-row-0-background-layers dnd-section dnd_area-row-0-padding dnd_area-row-0-background-image"> <div class="row-fluid "> <div class="span12 widget-span widget-type-cell dnd-column dnd_area-column-2-vertical-alignment" style="" data-widget-type="cell" data-x="0" data-w="12"> <div class="row-fluid-wrapper row-depth-1 row-number-2 dnd-row"> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget dnd-module" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_dnd_area-module-3" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"><div class="heading-title-wrapper heading-align-center heading-color-dark"> <div class="title-subtitle">Explore Australia’s extraordinary</div> <h1 class="heading-title">Audio Landscape</h1> </div></div> </div> </div> </div> </div> </div> </div> <div class="row-fluid-wrapper row-depth-1 row-number-3 dnd_area-row-1-padding dnd-section"> <div class="row-fluid "> <div class="span12 widget-span widget-type-cell dnd-column" style="" data-widget-type="cell" data-x="0" data-w="12"> <div class="row-fluid-wrapper row-depth-1 row-number-4 dnd-row"> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget dnd-module" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_widget_1738106431033" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"><div class="page-anchor" id="the_audio_landscape"><span>Page Anchor <span>#the_audio_landscape</span></span></div> </div> </div> </div> </div> </div> </div> </div> <div class="row-fluid-wrapper row-depth-1 row-number-5 dnd_area-row-2-padding dnd-section dnd_area-row-2-vertical-alignment"> <div class="row-fluid "> <div class="span6 widget-span widget-type-cell dnd_area-column-5-vertical-alignment dnd-column" style="" data-widget-type="cell" data-x="0" data-w="6"> <div class="row-fluid-wrapper row-depth-1 row-number-6 dnd-row"> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget dnd_area-module-6-flexbox-positioning dnd-module" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_dnd_area-module-6" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module widget-type-rich_text widget-type-rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"><span id="hs_cos_wrapper_dnd_area-module-6_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text"><h2>The <span style="color: #e81f76;">Au</span>dio Landscape</h2> <p><strong>Extraordinary Reach and Innovation</strong><br>Australia’s commercial audio landscape is extraordinary.</p> <p>With <strong>260 metro and regional stations</strong>, Australian audio offers unmatched trust and reach. Combined with a growing number of <span style="font-weight: bold;">digital audio apps and platforms</span>, it’s a powerful blend of tradition and innovation.</p> <p><strong>Built for Today and Tomorrow</strong><br>Broadcast radio and cutting-edge digital platforms come together seamlessly to meet the evolving needs of millions of listeners—and leading advertisers—across the country. From live radio—via broadcast or streaming to on-demand content like podcasts, this is Australian audio built for today and tomorrow.</p> <p><strong>Trusted by Millions, Growing Fast</strong><br><span>Digital audio is growing rapidly, expanding possibilities while reinforcing the trust audiences already have in radio. Broadcast radio’s reach is at its highest in two decades and continues to dominate share-of-ear, capturing over 74%<sup>1</sup> of all commercial audio consumption among Australians aged 10+. Together, broadcast and digital audio offer listeners the freedom to tune in anytime, anywhere, and on any device — all for free.</span></p> <p><strong>Connecting Brands and Audiences</strong><br>For brands, it’s the ultimate connection. Local, personalised, and flexible experiences deliver scale and trust. Whether through a live broadcast or an on-demand stream, it’s an opportunity to be part of the moments that matter, reaching engaged audiences and creating real impact.</p> <p><strong>Created and Curated in Australia</strong><br>This is Australian audio. Created and curated right here.</p> <p> </p></span></div> </div> </div> </div> <div class="row-fluid-wrapper row-depth-1 row-number-7 dnd-row"> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget dnd-module" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_widget_1736993230711" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"><div class="button-link bl-align-left"> <a class="button bg-false" href="https://cra.au/find-a-station?hsLang=en"> Find a Station </a> </div></div> </div> </div> </div> </div> <div class="span6 widget-span widget-type-cell dnd_area-column-9-vertical-alignment dnd_area-column-9-padding dnd-column" style="" data-widget-type="cell" data-x="6" data-w="6"> <div class="row-fluid-wrapper row-depth-1 row-number-8 dnd-row"> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget dnd-module" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_dnd_area-module-10" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"><div class="cascading-images ci-align-right"> <div class="cascading-images__image-1"> <img src="https://cra.au/hubfs/Website%20Images/Audio%20Landscape/AL_Large.png" alt="AL_Large" loading="lazy" style="max-width: 100%; height: auto;"> </div> <div class="cascading-images__image-2"> <img src="https://cra.au/hubfs/Website%20Images/Audio%20Landscape/AL_Small.png" alt="AL_Small" loading="lazy" style="max-width: 100%; height: auto;"> </div> </div></div> </div> </div> </div> </div> </div> </div> <div class="row-fluid-wrapper row-depth-1 row-number-9 dnd-section dnd_area-row-3-padding dnd_area-row-3-background-layers dnd_area-row-3-background-color"> <div class="row-fluid "> <div class="span12 widget-span widget-type-cell dnd-column" style="" data-widget-type="cell" data-x="0" data-w="12"> <div class="row-fluid-wrapper row-depth-1 row-number-10 dnd-row"> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget dnd-module" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_module_17379407090398" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"><div class="page-anchor" id="why_audio_works"><span>Page Anchor <span>#why_audio_works</span></span></div> </div> </div> </div> </div> </div> </div> </div> <div class="row-fluid-wrapper row-depth-1 row-number-11 dnd-section dnd_area-row-4-background-layers dnd_area-row-4-background-color"> <div class="row-fluid "> <div class="span6 widget-span widget-type-cell dnd-column" style="" data-widget-type="cell" data-x="0" data-w="6"> <div class="row-fluid-wrapper row-depth-1 row-number-12 dnd-row"> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget dnd-module" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_widget_1738748396258" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module widget-type-header" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"> <span id="hs_cos_wrapper_widget_1738748396258_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_header" style="" data-hs-cos-general-type="widget" data-hs-cos-type="header"><h2>WHY AUDIO WORKS</h2></span></div> </div> </div> </div> <div class="row-fluid-wrapper row-depth-1 row-number-13 dnd-row"> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget dnd-module" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_module_17387483538314" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module widget-type-rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"><span id="hs_cos_wrapper_module_17387483538314_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text"><h6>A Medium That Moves Audiences</h6> <p>Audio is uniquely powerful, connecting with audiences wherever, whenever, and however they choose to listen. From live radio to podcasts, streaming and on-demand content, it offers unmatched reach, precision targeting, and the ability to build deep emotional connections.</p> <p>Versatile, personal, and everywhere, audio doesn’t just work, it works harder, smarter, and more effectively for brands and advertisers. It delivers results across every stage of the marketing funnel, making it an essential part of any marketing mix.</p> <h6>Driving Results Throughout the Consumer Funnel</h6> <p><span style="color: #000000;">Audio influences at every step—building awareness, driving consideration, and prompting action. Whether it’s through the trusted familiarity of radio, the immersive storytelling of podcasts, or the precision of streaming, audio moves audiences to act. Discover more with<span style="color: #e81f76;"> <a rel="noopener" style="color: #e81f76;" href="/the-audio-edge?hsLang=en">The Audio Edge.</a></span></span></p></span></div> </div> </div> </div> </div> <div class="span6 widget-span widget-type-cell dnd-column" style="" data-widget-type="cell" data-x="6" data-w="6"> <div class="row-fluid-wrapper row-depth-1 row-number-14 dnd-row"> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget dnd-module" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_module_17387483601173" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module widget-type-rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"><span id="hs_cos_wrapper_module_17387483601173_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text"><h6>Creative That Resonates</h6> <p><span style="color: #000000;">Great creative is the key to impactful audio. By harnessing best practices, brands can craft messages that stand out, spark emotion, and stick with listeners. Audio’s intimate nature creates a personal connection, making it an ideal canvas for creativity. Check out <a href="/system-1?hsLang=en" rel="noopener">System 1's audio creative hacks here</a>.</span></p> <h6>Radio as a Brand Builder</h6> <p><span style="color: #000000;">Radio amplifies the ROI of other channels, driving incremental reach and impact when used in combination with TV, digital, or outdoor. <a href="/analytic-partners?hsLang=en" rel="noopener">Independent data from Analytic Partners</a> show that integrating radio into a campaign significantly enhances overall effectiveness, delivering unparalleled value for advertisers.</span></p> <h6>Double Campaign Effectiveness with 11% Investment</h6> <p><span style="color: #000000;">The numbers speak for themselves. Research from Mark Ritson and the Advertising Council of Australia’s Effectiveness Database shows that <a href="/double-campaign-effectiveness?hsLang=en" rel="noopener">allocating just 11% of a media budget to radio can double your campaign effectiveness.</a> <span>It’s a smart, strategic move for brands looking to maximise impact, optimise investment, and drive growth.</span></span></p></span></div> </div> </div> </div> </div> </div> </div> <div class="row-fluid-wrapper row-depth-1 row-number-15 dnd-section dnd_area-row-5-padding"> <div class="row-fluid "> <div class="span12 widget-span widget-type-cell dnd-column" style="" data-widget-type="cell" data-x="0" data-w="12"> <div class="row-fluid-wrapper row-depth-1 row-number-16 dnd-row"> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget dnd-module" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_widget_1738106508042" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"><div class="page-anchor" id="audio_formats"><span>Page Anchor <span>#audio_formats</span></span></div> </div> </div> </div> </div> </div> </div> </div> <div class="row-fluid-wrapper row-depth-1 row-number-17 dnd_area-row-6-padding dnd_area-row-6-vertical-alignment dnd-section dnd_area-row-6-background-layers dnd_area-row-6-background-color"> <div class="row-fluid "> <div class="span12 widget-span widget-type-cell cell_17379374473982-vertical-alignment dnd-column" style="" data-widget-type="cell" data-x="0" data-w="12"> <div class="row-fluid-wrapper row-depth-1 row-number-18 dnd-row"> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget dnd-module" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_module_1737937447399" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"><div class="heading-title-wrapper heading-align-left heading-color-dark"> <h2 class="heading-title">audio formats</h2> <p class="title-description">Audio is constantly evolving to connect with audiences wherever, whenever, and however they choose to listen. From broadcast to streaming, and live to on-demand, here’s a snapshot of how millions of Australians tune in.</p> </div></div> </div> </div> </div> </div> </div> </div> <div class="row-fluid-wrapper row-depth-1 row-number-19 dnd_area-row-7-background-color dnd_area-row-7-background-layers dnd-section dnd_area-row-7-padding"> <div class="row-fluid "> <div class="span3 widget-span widget-type-cell cell_17369911400472-padding dnd-column" style="" data-widget-type="cell" data-x="0" data-w="3"> <div class="row-fluid-wrapper row-depth-1 row-number-20 dnd-row"> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget dnd-module" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_dnd_area-module-53" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"><div class="banner-block" id="dnd_area-module-53"> <div class="banner-block_image" style="background-image:url()"></div> <div class="banner-block_wrapper banner-block_size-small"> <div class="banner-block_subtitle title-subtitle">Broadcast</div> <h3 class="banner-block_title">AM / FM</h3> </div> <div class="banner-block__overlay"> </div> <a class="banner-block_link" href="?hsLang=en"></a> </div> </div> </div> </div> </div> <div class="row-fluid-wrapper row-depth-1 row-number-21 dnd-row"> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget dnd-module" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_widget_1738107126002" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"><div class="empty-space-module" style="height:30px"></div></div> </div> </div> </div> <div class="row-fluid-wrapper row-depth-1 row-number-22 dnd-row"> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget dnd-module" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_widget_1738107111101" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module widget-type-rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"><span id="hs_cos_wrapper_widget_1738107111101_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text"><p style="text-align: left;">The OG live audio experience, free-to-air, reaching audiences across metro and regional areas. AM/FM stations provide unrivalled real-time connection and mass reach.</p></span></div> </div> </div> </div> </div> <div class="span3 widget-span widget-type-cell cell_1736991143208-padding dnd-column" style="" data-widget-type="cell" data-x="3" data-w="3"> <div class="row-fluid-wrapper row-depth-1 row-number-23 dnd-row"> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget module_1736991143209-padding dnd-module" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_module_1736991143209" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"><div class="banner-block" id="module_1736991143209"> <div class="banner-block_image" style="background-image:url()"></div> <div class="banner-block_wrapper banner-block_size-small"> <div class="banner-block_subtitle title-subtitle">Broadcast</div> <h3 class="banner-block_title">DAB+</h3> </div> <div class="banner-block__overlay"> </div> <a class="banner-block_link" href="http://themes.tvda.pw"></a> </div> </div> </div> </div> </div> <div class="row-fluid-wrapper row-depth-1 row-number-24 dnd-row"> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget dnd-module" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_module_1738107162621" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"><div class="empty-space-module" style="height:30px"></div></div> </div> </div> </div> <div class="row-fluid-wrapper row-depth-1 row-number-25 dnd-row"> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget dnd-module" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_module_1738107132236" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module widget-type-rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"><span id="hs_cos_wrapper_module_1738107132236_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text"><p style="text-align: left;">DAB+ (Digital Audio Broadcasting) offering simulcast or exclusive content across more than 270 stations. Available through DAB+ receivers and DAB-equipped cars.</p></span></div> </div> </div> </div> </div> <div class="span3 widget-span widget-type-cell cell_1736991144658-padding dnd-column" style="" data-widget-type="cell" data-x="6" data-w="3"> <div class="row-fluid-wrapper row-depth-1 row-number-26 dnd-row"> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget module_17369911446583-padding dnd-module" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_module_17369911446583" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"><div class="banner-block" id="module_17369911446583"> <div class="banner-block_image" style="background-image:url()"></div> <div class="banner-block_wrapper banner-block_size-small"> <div class="banner-block_subtitle title-subtitle">digital audio</div> <h3 class="banner-block_title">streaming</h3> </div> <div class="banner-block__overlay"> </div> <a class="banner-block_link" href="?hsLang=en"></a> </div> </div> </div> </div> </div> <div class="row-fluid-wrapper row-depth-1 row-number-27 dnd-row"> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget dnd-module" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_module_1738107134957" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"><div class="empty-space-module" style="height:30px"></div></div> </div> </div> </div> <div class="row-fluid-wrapper row-depth-1 row-number-28 dnd-row"> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget dnd-module" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_module_1738107169051" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module widget-type-rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"><span id="hs_cos_wrapper_module_1738107169051_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text"><div> <div> <div> <div> <div style="text-align: left;"> Live radio streaming via apps or websites, giving audiences real-time access anywhere. Tune into your favourite station on any smart device — at home, work, or on the go.</div> </div> </div> </div> </div></span></div> </div> </div> </div> </div> <div class="span3 widget-span widget-type-cell cell_1737925775101-padding dnd-column" style="" data-widget-type="cell" data-x="9" data-w="3"> <div class="row-fluid-wrapper row-depth-1 row-number-29 dnd-row"> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget module_17379257751022-padding dnd-module" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_module_17379257751022" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"><div class="banner-block" id="module_17379257751022"> <div class="banner-block_image" style="background-image:url()"></div> <div class="banner-block_wrapper banner-block_size-small"> <div class="banner-block_subtitle title-subtitle">digital audio</div> <h3 class="banner-block_title">podcasts</h3> </div> <div class="banner-block__overlay"> </div> <a class="banner-block_link" href="?hsLang=en"></a> </div> </div> </div> </div> </div> <div class="row-fluid-wrapper row-depth-1 row-number-30 dnd-row"> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget dnd-module" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_module_1738107172350" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"><div class="empty-space-module" style="height:30px"></div></div> </div> </div> </div> <div class="row-fluid-wrapper row-depth-1 row-number-31 dnd-row"> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget dnd-module" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_module_1738107175270" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module widget-type-rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"><span id="hs_cos_wrapper_module_1738107175270_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text"><p style="text-align: left;"><span>On-demand digital audio, designed for audiences who want to listen on their terms. A wide range of genres, available to download or stream on smart devices anytime, anywhere.</span></p></span></div> </div> </div> </div> </div> </div> </div> <div class="row-fluid-wrapper row-depth-1 row-number-32 dnd_area-row-8-max-width-section-centering dnd-section dnd_area-row-8-background-layers dnd_area-row-8-padding dnd_area-row-8-vertical-alignment dnd_area-row-8-background-color"> <div class="row-fluid "> <div class="span12 widget-span widget-type-cell cell_17382257532443-vertical-alignment dnd-column" style="" data-widget-type="cell" data-x="0" data-w="12"> <div class="row-fluid-wrapper row-depth-1 row-number-33 dnd-row"> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget dnd-module" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_widget_1738227798226" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"> </div> </div> </div> </div> <div class="row-fluid-wrapper row-depth-1 row-number-34 dnd-row"> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget dnd-module" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_widget_1738227793045" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"> </div> </div> </div> </div> <div class="row-fluid-wrapper row-depth-1 row-number-35 cell_17382257532443-row-2-vertical-alignment dnd-row"> <div class="row-fluid "> <div class="span3 widget-span widget-type-cell cell_1738371081283-vertical-alignment dnd-column" style="" data-widget-type="cell" data-x="0" data-w="3"> <div class="row-fluid-wrapper row-depth-1 row-number-36 dnd-row"> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget widget_1738371080960-flexbox-positioning dnd-module" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_widget_1738371080960" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module widget-type-logo" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"> <span id="hs_cos_wrapper_widget_1738371080960_hs_logo_widget" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_logo" style="" data-hs-cos-general-type="widget" data-hs-cos-type="logo"><a href="https://www.radioapp.com.au" id="hs-link-widget_1738371080960_hs_logo_widget" style="border-width:0px;border:0px;"><img src="https://cra.au/hubfs/radioapp.svg" class="hs-image-widget " height="32" style="height: auto;width:180px;border-width:0px;border:0px;" width="180" alt="radioapp" title="radioapp"></a></span> </div> </div> </div> </div> </div> <div class="span6 widget-span widget-type-cell cell_17382279766592-vertical-alignment dnd-column" style="" data-widget-type="cell" data-x="3" data-w="6"> <div class="row-fluid-wrapper row-depth-1 row-number-37 dnd-row"> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget widget_1738227690075-padding dnd-module" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_widget_1738227690075" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module widget-type-rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"><span id="hs_cos_wrapper_widget_1738227690075_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text"><h6 style="text-align: center; font-weight: normal;"><span style="color: #ffffff;">Stream your favouRite AUSTRALIAN radio.<br>anytime, anywhere.</span></h6></span></div> </div> </div> </div> </div> <div class="span3 widget-span widget-type-cell cell_1738371195377-vertical-alignment dnd-column" style="" data-widget-type="cell" data-x="9" data-w="3"> <div class="row-fluid-wrapper row-depth-1 row-number-38 dnd-row"> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget widget_1738227976340-padding dnd-module" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_widget_1738227976340" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"><div class="button-link bl-align-center"> <a class="button bg-false" href="?hsLang=en"> Download </a> </div></div> </div> </div> </div> </div> </div> </div> </div> </div> </div> <div class="row-fluid-wrapper row-depth-1 row-number-39 dnd-section dnd_area-row-9-padding"> <div class="row-fluid "> <div class="span12 widget-span widget-type-cell dnd-column" style="" data-widget-type="cell" data-x="0" data-w="12"> <div class="row-fluid-wrapper row-depth-1 row-number-40 dnd-row"> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget dnd-module" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_widget_1738106519422" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"><div class="page-anchor" id="how_to_plan_and_buy_audio"><span>Page Anchor <span>#how_to_plan_and_buy_audio</span></span></div> </div> </div> </div> </div> </div> </div> </div> <div class="row-fluid-wrapper row-depth-1 row-number-41 dnd-section dnd_area-row-10-background-layers dnd_area-row-10-background-color"> <div class="row-fluid "> <div class="span12 widget-span widget-type-cell dnd-column" style="" data-widget-type="cell" data-x="0" data-w="12"> <div class="row-fluid-wrapper row-depth-1 row-number-42 dnd-row"> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget dnd-module" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_widget_1737937795910" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module widget-type-rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"><span id="hs_cos_wrapper_widget_1737937795910_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text"><h2><span style="color: #0a2240;">HOw TO PLAN & BUY AUDIO</span></h2> <p><span style="color: #0a2240;"><strong>Maximise Audio’s Efficiency and Effectiveness</strong></span><br><span style="color: #0a2240;">Audio offers unparalleled versatility and effectiveness across the consumer funnel connecting with audiences wherever, whenever, and however they listen. By integrating <strong>broadcast radio</strong>, <strong>streaming</strong>, and <strong>podcasts</strong> into your campaigns, you can achieve superior results, from building awareness to driving loyalty.</span></p> <h4><span style="color: #e81f76;"><strong>The Planning Process</strong></span></h4> <p><span style="color: #0a2240;">Strategic audio planning ensures campaigns leverage the unique strengths of each format to deliver measurable outcomes.</span></p> <ul> <li><span style="color: #0a2240;"><strong>Define Your Objectives</strong>: Determine campaign goals, such as awareness, consideration, or conversion.</span></li> <li><span style="color: #0a2240;"><strong>Audience Insights</strong>: Use data to target the right audience by demographics, interests, and listening behaviour.</span></li> <li><span style="color: #0a2240;"><strong>Align with Broader Strategies</strong>: Integrate audio into your media mix, ensuring consistency in messaging and frequency across all channels.</span></li> </ul> <p><span style="color: #0a2240;"><strong>Broadcast Radio</strong></span></p> <ul> <li><span style="color: #0a2240;"><strong>Flexible Options</strong>: Buy sessions individually or bundle them for added value and extended reach.</span></li> <li><span style="color: #0a2240;"><strong>Premium Timeslots</strong>: Breakfast and Drive attract the largest audiences and feature the most-loved personalities, delivering maximum impact.</span></li> <li><span style="color: #0a2240;"><strong>Local Connections</strong>: Leverage trusted formats and local talent to create authentic connections with your audience.</span></li> </ul> <p><span style="color: #0a2240;"><strong>Streaming Radio</strong></span></p> <ul> <li><span style="color: #0a2240;"><strong>Precision Targeting</strong>: Advanced audience targeting by demographics, geo-location, and behaviour.</span></li> <li><span style="color: #0a2240;"><strong>Dynamic Ads</strong>: Seamlessly inserted into live or on-demand streams.</span></li> <li><span style="color: #0a2240;"><strong>Integrated Campaigns</strong>: Combine broadcast’s reach with streaming’s targeting precision for maximum results.</span></li> </ul> <p><span style="color: #0a2240;"><strong>Podcasting</strong></span></p> <ul> <li><span style="color: #0a2240;"><strong>Engaged Audiences</strong>: Podcasts captivate highly attentive listeners in a trusted and intimate environment, making them an ideal channel for personalised and impactful messaging.</span></li> <li><span style="color: #0a2240;"><strong>Authentic Messaging: </strong>Host-read ads bring authenticity and build trust, while branded segments or episodes create immersive storytelling opportunities that resonate deeply with audiences.</span></li> <li><span style="color: #0a2240;"><strong>Integrated Campaigns: </strong>Podcasts enhance broadcast and streaming strategies, delivering consistency in messaging and frequency across channels for maximum impact</span></li> </ul> <p><span style="color: #0a2240;">Plan smarter with the <a href="/audio-for-brands/audio-planning-tool?hsLang=en" rel="noopener">Audio Planning Tool</a>, <a href="/audio-for-brands/audio-planning-tool?hsLang=en" rel="noopener"></a>your resource for evaluating combined reach across broadcast, streaming, podcasts and on-demand audio with trusted insights from Nielsen Consumer & Media View (CMV).</span></p> <h4><span style="color: #e81f76;"><strong>The BUYING Process</strong></span></h4> <p><span style="color: #0a2240;"><strong>Buying Audio: Broadcast, Streaming, and Podcasts</strong></span></p> <ul> <li> <p><span style="color: #0a2240;"><strong>Direct Buys</strong>:</span></p> <ul> <li><span style="color: #0a2240;">Receive tailored proposals from audio networks, crafted to align with your strategic marketing objectives or campaign brief. Recommendations include placements, ad formats, host-read ad coordination, creative and production capabilities and projected outcomes like reach and frequency. Perfect for bespoke, hands-on campaigns targeting specific objectives.</span></li> </ul> </li> </ul> <ul> <li> <p><span style="color: #0a2240;"><strong>Programmatic Buys</strong>:</span></p> <ul> <li><span style="color: #0a2240;">Scale your campaigns with ad placements featuring real-time targeting across multiple networks. Benefit from automated optimisation for maximum reach and performance.</span></li> </ul> </li> </ul></span></div> </div> </div> </div> </div> </div> </div> <div class="row-fluid-wrapper row-depth-1 row-number-43 dnd-section dnd_area-row-11-hidden dnd_area-row-11-padding"> <div class="row-fluid "> <div class="span12 widget-span widget-type-cell dnd-column" style="" data-widget-type="cell" data-x="0" data-w="12"> <div class="row-fluid-wrapper row-depth-1 row-number-44 dnd-row"> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget dnd-module" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_module_17369923602603" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"><div class="heading-title-wrapper heading-align-left heading-color-dark"> <h2 class="heading-title">australian audio networks</h2> <p class="title-description">Leading audio networks with brodcast radio stations and digital audio brands spanning metro and regional markets</p> </div></div> </div> </div> </div> <div class="row-fluid-wrapper row-depth-1 row-number-45 dnd-row"> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget dnd-module" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_dnd_area-module-57" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"> <div class="clients-block-section"> <div class="clients-block-list"> <div class="clients-block-item"> <img src="https://20148114.fs1.hubspotusercontent-na1.net/hubfs/20148114/client.png" alt="client"> </div> <div class="clients-block-item"> <img src="https://20148114.fs1.hubspotusercontent-na1.net/hubfs/20148114/client.png" alt="client"> </div> <div class="clients-block-item"> <img src="https://20148114.fs1.hubspotusercontent-na1.net/hubfs/20148114/client.png" alt="client"> </div> <div class="clients-block-item"> <img src="https://20148114.fs1.hubspotusercontent-na1.net/hubfs/20148114/client.png" alt="client"> </div> <div class="clients-block-item"> <img src="https://20148114.fs1.hubspotusercontent-na1.net/hubfs/20148114/client.png" alt="client"> </div> <div class="clients-block-item"> <img src="https://20148114.fs1.hubspotusercontent-na1.net/hubfs/20148114/client.png" alt="client"> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> <div class="row-fluid-wrapper row-depth-1 row-number-46 dnd-section dnd_area-row-12-hidden"> <div class="row-fluid "> <div class="span12 widget-span widget-type-cell dnd-column" style="" data-widget-type="cell" data-x="0" data-w="12"> <div class="row-fluid-wrapper row-depth-1 row-number-47 dnd-row"> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget dnd-module" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_module_1736992418761" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"><div class="heading-title-wrapper heading-align-left heading-color-dark"> <h2 class="heading-title">australian podcast publishers</h2> <p class="title-description"></p> </div></div> </div> </div> </div> <div class="row-fluid-wrapper row-depth-1 row-number-48 dnd-row"> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget dnd-module" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_module_17369923118134" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"> <div class="clients-block-section"> <div class="clients-block-list"> <div class="clients-block-item"> <img src="https://20148114.fs1.hubspotusercontent-na1.net/hubfs/20148114/client.png" alt="client"> </div> <div class="clients-block-item"> <img src="https://20148114.fs1.hubspotusercontent-na1.net/hubfs/20148114/client.png" alt="client"> </div> <div class="clients-block-item"> <img src="https://20148114.fs1.hubspotusercontent-na1.net/hubfs/20148114/client.png" alt="client"> </div> <div class="clients-block-item"> <img src="https://20148114.fs1.hubspotusercontent-na1.net/hubfs/20148114/client.png" alt="client"> </div> <div class="clients-block-item"> <img src="https://20148114.fs1.hubspotusercontent-na1.net/hubfs/20148114/client.png" alt="client"> </div> <div class="clients-block-item"> <img src="https://20148114.fs1.hubspotusercontent-na1.net/hubfs/20148114/client.png" alt="client"> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> <div class="row-fluid-wrapper row-depth-1 row-number-49 dnd_area-row-13-background-layers dnd_area-row-13-background-color dnd-section"> <div class="row-fluid "> <div class="span12 widget-span widget-type-cell dnd-column" style="" data-widget-type="cell" data-x="0" data-w="12"> <div class="row-fluid-wrapper row-depth-1 row-number-50 dnd-row"> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget dnd-module" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_widget_1738226916015" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"><div class="source-text"> <ol> <li> <p>Source: GfK Australian Share of Audio 2022, Metro, P10+, share of listening (%), Mon-Sun 12mn-12mn.</p> </li> </ol> </div></div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </main> <div data-global-resource-path="Bomby/templates/partials/footer-2.html"><footer class="footer"> <div class="container-fluid footer__container content-wrapper"> <div class="row-fluid-wrapper"> <div class="row-fluid"> <div class="span12 widget-span widget-type-cell " style="" data-widget-type="cell" data-x="0" data-w="12"> <div class="row-fluid-wrapper row-depth-1 row-number-1 footer-row-0-vertical-alignment dnd-section footer-row-0-padding"> <div class="row-fluid "> <div class="span6 widget-span widget-type-cell footer-column-1-padding footer-column-1-vertical-alignment dnd-column" style="" data-widget-type="cell" data-x="0" data-w="6"> <div class="row-fluid-wrapper row-depth-1 row-number-2 dnd-row"> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget widget_1738301226195-flexbox-positioning dnd-module" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_widget_1738301226195" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module widget-type-logo" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"> <span id="hs_cos_wrapper_widget_1738301226195_hs_logo_widget" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_logo" style="" data-hs-cos-general-type="widget" data-hs-cos-type="logo"><a href="//cra.au?hsLang=en" id="hs-link-widget_1738301226195_hs_logo_widget" style="border-width:0px;border:0px;"><img src="https://cra.au/hubfs/Marketing%202025/CRA%20Branding/Horizontal_Pink_Light.svg" class="hs-image-widget " height="93" style="height: auto;width:150px;border-width:0px;border:0px;" width="150" alt="Horizontal_Pink_Light" title="Horizontal_Pink_Light"></a></span> </div> </div> </div> </div> </div> <div class="span6 widget-span widget-type-cell cell_17383013007742-vertical-alignment dnd-column" style="" data-widget-type="cell" data-x="6" data-w="6"> <div class="row-fluid-wrapper row-depth-1 row-number-3 dnd-row"> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget dnd-module" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_widget_1738301300461" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"><div class="header-social-links" id="widget_1738301300461"> <a id="" class="header-social-link" data-ind="1" href="https://www.instagram.com/ComRadioAU/" target="_blank" rel="noopener"> <span id="hs_cos_wrapper_widget_1738301300461_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_icon" style="" data-hs-cos-general-type="widget" data-hs-cos-type="icon"><svg version="1.0" xmlns="http://www.w3.org/2000/svg" viewbox="0 0 448 512" aria-hidden="true"><g id="Instagram1_layer"><path d="M224.1 141c-63.6 0-114.9 51.3-114.9 114.9s51.3 114.9 114.9 114.9S339 319.5 339 255.9 287.7 141 224.1 141zm0 189.6c-41.1 0-74.7-33.5-74.7-74.7s33.5-74.7 74.7-74.7 74.7 33.5 74.7 74.7-33.6 74.7-74.7 74.7zm146.4-194.3c0 14.9-12 26.8-26.8 26.8-14.9 0-26.8-12-26.8-26.8s12-26.8 26.8-26.8 26.8 12 26.8 26.8zm76.1 27.2c-1.7-35.9-9.9-67.7-36.2-93.9-26.2-26.2-58-34.4-93.9-36.2-37-2.1-147.9-2.1-184.9 0-35.8 1.7-67.6 9.9-93.9 36.1s-34.4 58-36.2 93.9c-2.1 37-2.1 147.9 0 184.9 1.7 35.9 9.9 67.7 36.2 93.9s58 34.4 93.9 36.2c37 2.1 147.9 2.1 184.9 0 35.9-1.7 67.7-9.9 93.9-36.2 26.2-26.2 34.4-58 36.2-93.9 2.1-37 2.1-147.8 0-184.8zM398.8 388c-7.8 19.6-22.9 34.7-42.6 42.6-29.5 11.7-99.5 9-132.1 9s-102.7 2.6-132.1-9c-19.6-7.8-34.7-22.9-42.6-42.6-11.7-29.5-9-99.5-9-132.1s-2.6-102.7 9-132.1c7.8-19.6 22.9-34.7 42.6-42.6 29.5-11.7 99.5-9 132.1-9s102.7-2.6 132.1 9c19.6 7.8 34.7 22.9 42.6 42.6 11.7 29.5 9 99.5 9 132.1s2.7 102.7-9 132.1z" /></g></svg></span> <span></span> </a> <a id="" class="header-social-link" data-ind="2" href="https://www.linkedin.com/company/commercial-radio-australia"> <span id="hs_cos_wrapper_widget_1738301300461_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_icon" style="" data-hs-cos-general-type="widget" data-hs-cos-type="icon"><svg version="1.0" xmlns="http://www.w3.org/2000/svg" viewbox="0 0 448 512" aria-hidden="true"><g id="LinkedIn2_layer"><path d="M416 32H31.9C14.3 32 0 46.5 0 64.3v383.4C0 465.5 14.3 480 31.9 480H416c17.6 0 32-14.5 32-32.3V64.3c0-17.8-14.4-32.3-32-32.3zM135.4 416H69V202.2h66.5V416zm-33.2-243c-21.3 0-38.5-17.3-38.5-38.5S80.9 96 102.2 96c21.2 0 38.5 17.3 38.5 38.5 0 21.3-17.2 38.5-38.5 38.5zm282.1 243h-66.4V312c0-24.8-.5-56.7-34.5-56.7-34.6 0-39.9 27-39.9 54.9V416h-66.4V202.2h63.7v29.2h.9c8.9-16.8 30.6-34.5 62.9-34.5 67.2 0 79.7 44.3 79.7 101.9V416z" /></g></svg></span> <span></span> </a> <a id="btn_subscribe" class="header-social-link" data-ind="3" href="https://cra.au/subscribe?hsLang=en"> <span id="hs_cos_wrapper_widget_1738301300461_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_icon" style="" data-hs-cos-general-type="widget" data-hs-cos-type="icon"><svg version="1.0" xmlns="http://www.w3.org/2000/svg" viewbox="0 0 512 512" aria-hidden="true"><g id="Envelope3_layer"><path d="M48 64C21.5 64 0 85.5 0 112c0 15.1 7.1 29.3 19.2 38.4L236.8 313.6c11.4 8.5 27 8.5 38.4 0L492.8 150.4c12.1-9.1 19.2-23.3 19.2-38.4c0-26.5-21.5-48-48-48H48zM0 176V384c0 35.3 28.7 64 64 64H448c35.3 0 64-28.7 64-64V176L294.4 339.2c-22.8 17.1-54 17.1-76.8 0L0 176z" /></g></svg></span> <span></span> </a> </div> </div> </div> </div> </div> </div> </div> </div> <div class="row-fluid-wrapper row-depth-1 row-number-4 dnd-section footer-row-1-padding footer-row-1-vertical-alignment"> <div class="row-fluid "> <div class="span3 widget-span widget-type-cell cell_1738300733355-vertical-alignment cell_1738300733355-padding dnd-column" style="" data-widget-type="cell" data-x="0" data-w="3"> <div class="row-fluid-wrapper row-depth-1 row-number-5 dnd-row"> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget dnd-module widget_1738300733000-padding" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_widget_1738300733000" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module widget-type-simple_menu" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"><span id="hs_cos_wrapper_widget_1738300733000_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_simple_menu" style="" data-hs-cos-general-type="widget" data-hs-cos-type="simple_menu"><div id="hs_menu_wrapper_widget_1738300733000_" class="hs-menu-wrapper active-branch flyouts hs-menu-flow-vertical" role="navigation" data-sitemap-name="" data-menu-id="" aria-label="Navigation Menu"> <ul role="menu" class="active-branch"> <li class="hs-menu-item hs-menu-depth-1" role="none"><a href="javascript:void(0);" role="menuitem" target="_self">AUDIO FOR BRANDS</a></li> <li class="hs-menu-item hs-menu-depth-1 active active-branch" role="none"><a href="https://cra.au/the-audio-landscape" role="menuitem" target="_self">The Audio Landscape</a></li> <li class="hs-menu-item hs-menu-depth-1 active active-branch" role="none"><a href="https://cra.au/the-audio-landscape#why_audio_works" role="menuitem" target="_self">Why Audio Works</a></li> <li class="hs-menu-item hs-menu-depth-1 active active-branch" role="none"><a href="https://cra.au/the-audio-landscape#audio_formats" role="menuitem" target="_self">Audio Formats</a></li> <li class="hs-menu-item hs-menu-depth-1 active active-branch" role="none"><a href="https://cra.au/the-audio-landscape#how_to_plan_and_buy_audio" role="menuitem" target="_self">How To Plan & Buy Audio</a></li> <li class="hs-menu-item hs-menu-depth-1" role="none"><a href="https://cra.au/find-a-station" role="menuitem" target="_self">Find a Station</a></li> <li class="hs-menu-item hs-menu-depth-1" role="none"><a href="https://cra.au/audioadvocates" role="menuitem" target="_self">Audio Advocates</a></li> <li class="hs-menu-item hs-menu-depth-1" role="none"><a href="https://cra.au/sound-stats" role="menuitem" target="_self">Sound Stats</a></li> </ul> </div></span></div> </div> </div> </div> </div> <div class="span3 widget-span widget-type-cell cell_1738300832562-vertical-alignment dnd-column cell_1738300832562-padding" style="" data-widget-type="cell" data-x="3" data-w="3"> <div class="row-fluid-wrapper row-depth-1 row-number-6 dnd-row"> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget module_17383008325623-padding dnd-module" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_module_17383008325623" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module widget-type-simple_menu" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"><span id="hs_cos_wrapper_module_17383008325623_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_simple_menu" style="" data-hs-cos-general-type="widget" data-hs-cos-type="simple_menu"><div id="hs_menu_wrapper_module_17383008325623_" class="hs-menu-wrapper active-branch flyouts hs-menu-flow-vertical" role="navigation" data-sitemap-name="" data-menu-id="" aria-label="Navigation Menu"> <ul role="menu"> <li class="hs-menu-item hs-menu-depth-1" role="none"><a href="javascript:void(0);" role="menuitem" target="_self">INSIGHTS</a></li> <li class="hs-menu-item hs-menu-depth-1" role="none"><a href="https://cra.au/radio-ratings" role="menuitem" target="_self">Radio Rating & Survey Dashboard</a></li> <li class="hs-menu-item hs-menu-depth-1" role="none"><a href="https://cra.au/podcast-ranker" role="menuitem" target="_self">Podcast Ranker</a></li> <li class="hs-menu-item hs-menu-depth-1" role="none"><a href="https://cra.au/heard25/system1-double-the-double" role="menuitem" target="_self">System1 - Double the Double</a></li> <li class="hs-menu-item hs-menu-depth-1" role="none"><a href="https://cra.au/analytic-partners" role="menuitem" target="_self">Analytic Partners: Radio for Brand</a></li> <li class="hs-menu-item hs-menu-depth-1" role="none"><a href="https://cra.au/double-campaign-effectiveness" role="menuitem" target="_self">Ritson on Radio's Effectiveness </a></li> <li class="hs-menu-item hs-menu-depth-1" role="none"><a href="https://cra.au/the-audio-edge" role="menuitem" target="_self">The Audio Edge Playbook</a></li> <li class="hs-menu-item hs-menu-depth-1" role="none"><a href="https://cra.au/deloitte-connecting-communities" role="menuitem" target="_self">Deloitte - Connecting Communities</a></li> <li class="hs-menu-item hs-menu-depth-1" role="none"><a href="https://cra.au/the-infinite-dial" role="menuitem" target="_self">Edison - The Infinite Dial</a></li> <li class="hs-menu-item hs-menu-depth-1" role="none"><a href="https://cra.au/share-of-audio" role="menuitem" target="_self">GfK - Share of Audio</a></li> </ul> </div></span></div> </div> </div> </div> </div> <div class="span2 widget-span widget-type-cell cell_1738300842667-padding dnd-column cell_1738300842667-vertical-alignment" style="" data-widget-type="cell" data-x="6" data-w="2"> <div class="row-fluid-wrapper row-depth-1 row-number-7 dnd-row"> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget dnd-module module_17383008426673-padding" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_module_17383008426673" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module widget-type-simple_menu" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"><span id="hs_cos_wrapper_module_17383008426673_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_simple_menu" style="" data-hs-cos-general-type="widget" data-hs-cos-type="simple_menu"><div id="hs_menu_wrapper_module_17383008426673_" class="hs-menu-wrapper active-branch flyouts hs-menu-flow-vertical" role="navigation" data-sitemap-name="" data-menu-id="" aria-label="Navigation Menu"> <ul role="menu" class="active-branch"> <li class="hs-menu-item hs-menu-depth-1" role="none"><a href="javascript:void(0);" role="menuitem" target="_self">WAYS TO LISTEN</a></li> <li class="hs-menu-item hs-menu-depth-1 active active-branch" role="none"><a href="https://cra.au/the-audio-landscape#audio_formats" role="menuitem" target="_self">Broadcast</a></li> <li class="hs-menu-item hs-menu-depth-1 active active-branch" role="none"><a href="https://cra.au/the-audio-landscape#audio_formats" role="menuitem" target="_self">Streaming</a></li> <li class="hs-menu-item hs-menu-depth-1 active active-branch" role="none"><a href="https://cra.au/the-audio-landscape#audio_formats" role="menuitem" target="_self">Podcasting</a></li> <li class="hs-menu-item hs-menu-depth-1" role="none"><a href="https://www.radioapp.com.au" role="menuitem" target="_blank" rel="noopener">RadioApp</a></li> <li class="hs-menu-item hs-menu-depth-1" role="none"><a href="https://cra.au/find-a-station" role="menuitem" target="_self">Find a Station</a></li> <li class="hs-menu-item hs-menu-depth-1" role="none"><a href="https://cra.au/find-a-station" role="menuitem" target="_self">Listen Now</a></li> </ul> </div></span></div> </div> </div> </div> </div> <div class="span2 widget-span widget-type-cell cell_1738300924629-padding dnd-column cell_1738300924629-vertical-alignment" style="" data-widget-type="cell" data-x="8" data-w="2"> <div class="row-fluid-wrapper row-depth-1 row-number-8 dnd-row"> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget module_17383009246293-padding dnd-module" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_module_17383009246293" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module widget-type-simple_menu" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"><span id="hs_cos_wrapper_module_17383009246293_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_simple_menu" style="" data-hs-cos-general-type="widget" data-hs-cos-type="simple_menu"><div id="hs_menu_wrapper_module_17383009246293_" class="hs-menu-wrapper active-branch flyouts hs-menu-flow-vertical" role="navigation" data-sitemap-name="" data-menu-id="" aria-label="Navigation Menu"> <ul role="menu"> <li class="hs-menu-item hs-menu-depth-1" role="none"><a href="javascript:void(0);" role="menuitem" target="_self">NEWS & EVENTS</a></li> <li class="hs-menu-item hs-menu-depth-1" role="none"><a href="https://cra.au/en/media-releases" role="menuitem" target="_self">Media Releases</a></li> <li class="hs-menu-item hs-menu-depth-1" role="none"><a href="https://cra.au/heard-2025" role="menuitem" target="_self">HEARD</a></li> <li class="hs-menu-item hs-menu-depth-1" role="none"><a href="http://acras.com.au/" role="menuitem" target="_blank" rel="noopener">ACRA's</a></li> <li class="hs-menu-item hs-menu-depth-1" role="none"><a href="https://cra.au/siren-awards" role="menuitem" target="_self">Siren Awards</a></li> </ul> </div></span></div> </div> </div> </div> </div> <div class="span2 widget-span widget-type-cell footer-column-2-padding footer-column-2-vertical-alignment dnd-column" style="" data-widget-type="cell" data-x="10" data-w="2"> <div class="row-fluid-wrapper row-depth-1 row-number-9 dnd-row"> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget module_1738300871840-padding dnd-module" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_module_1738300871840" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module widget-type-simple_menu" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"><span id="hs_cos_wrapper_module_1738300871840_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_simple_menu" style="" data-hs-cos-general-type="widget" data-hs-cos-type="simple_menu"><div id="hs_menu_wrapper_module_1738300871840_" class="hs-menu-wrapper active-branch flyouts hs-menu-flow-vertical" role="navigation" data-sitemap-name="" data-menu-id="" aria-label="Navigation Menu"> <ul role="menu"> <li class="hs-menu-item hs-menu-depth-1" role="none"><a href="javascript:void(0);" role="menuitem" target="_self">ABOUT US</a></li> <li class="hs-menu-item hs-menu-depth-1" role="none"><a href="https://cra.au/about-us" role="menuitem" target="_self">About</a></li> <li class="hs-menu-item hs-menu-depth-1" role="none"><a href="https://cra.au/board-of-directors" role="menuitem" target="_self">Board of Directors</a></li> </ul> </div></span></div> </div> </div> </div> <div class="row-fluid-wrapper row-depth-1 row-number-10 footer-column-2-row-1-vertical-alignment dnd-row"> <div class="row-fluid "> <div class="span12 widget-span widget-type-cell cell_1738303725353-padding cell_1738303725353-vertical-alignment dnd-column" style="" data-widget-type="cell" data-x="0" data-w="12"> <div class="row-fluid-wrapper row-depth-1 row-number-11 dnd-row"> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget dnd-module" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_module_17383037253533" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module widget-type-simple_menu" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"><span id="hs_cos_wrapper_module_17383037253533_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_simple_menu" style="" data-hs-cos-general-type="widget" data-hs-cos-type="simple_menu"><div id="hs_menu_wrapper_module_17383037253533_" class="hs-menu-wrapper active-branch flyouts hs-menu-flow-vertical" role="navigation" data-sitemap-name="" data-menu-id="" aria-label="Navigation Menu"> <ul role="menu"> <li class="hs-menu-item hs-menu-depth-1" role="none"><a href="https://cra.au/about-us" role="menuitem" target="_self">Contact Us</a></li> <li class="hs-menu-item hs-menu-depth-1" role="none"><a href="https://cra.au/privacy-policy" role="menuitem" target="_self">Privacy Policy</a></li> <li class="hs-menu-item hs-menu-depth-1" role="none"><a href="https://cra.au/terms-of-use" role="menuitem" target="_self">Terms of Use</a></li> <li class="hs-menu-item hs-menu-depth-1" role="none"><a href="https://cra.au/regulation-and-codes" role="menuitem" target="_self">Regulation & Codes</a></li> <li class="hs-menu-item hs-menu-depth-1" role="none"><a href="https://cra.au/member-resources" role="menuitem" target="_self">Member Resources (sign-in)</a></li> </ul> </div></span></div> </div> </div> </div> </div> </div> </div> </div> </div> </div> <div class="row-fluid-wrapper row-depth-1 row-number-12 dnd-section footer-row-2-padding footer-row-2-vertical-alignment"> <div class="row-fluid "> <div class="span6 widget-span widget-type-cell cell_17383018198462-padding dnd-column cell_17383018198462-vertical-alignment" style="" data-widget-type="cell" data-x="0" data-w="6"> <div class="row-fluid-wrapper row-depth-1 row-number-13 dnd-row"> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget dnd-module" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_widget_1738301914253" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module widget-type-text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"><span id="hs_cos_wrapper_widget_1738301914253_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="text">© Commercial Radio & Audio Ltd ABN 52 059 731 467. </span></div> </div> </div> </div> </div> <div class="span6 widget-span widget-type-cell cell_1738303612086-vertical-alignment dnd-column" style="" data-widget-type="cell" data-x="6" data-w="6"> <div class="row-fluid-wrapper row-depth-1 row-number-14 dnd-row"> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget widget_1738303611776-padding dnd-module" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_widget_1738303611776" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module widget-type-rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"><span id="hs_cos_wrapper_widget_1738303611776_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text"><p style="text-align: right;"><span>CRA acknowledges the Traditional Owners of Country throughout Australia.</span></p></span></div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </footer></div> </div>  <script defer src="/hs/hsstatic/content-cwv-embed/static-1.1293/embed.js"></script> <script src="https://cra.au/hs-fs/hubfs/hub_generated/template_assets/1/183924276489/1740457895148/template_jquery.min.js"></script> <script src="https://unpkg.com/flickity@2/dist/flickity.pkgd.min.js"></script> <script src="https://cra.au/hs-fs/hubfs/hub_generated/template_assets/1/183924287608/1740457894188/template_main.min.js"></script> <script> var hsVars = hsVars || {}; hsVars['language'] = 'en'; </script> <script src="/hs/hsstatic/cos-i18n/static-1.53/bundles/project.js"></script> <script src="https://cra.au/hs-fs/hubfs/hub_generated/module_assets/1/185697554730/1740361223264/module_sub-form-popup.min.js"></script>  <script data-hs-allowed="true" src="/_hcms/forms/v2.js"></script> <script data-hs-allowed="true"> var options = { portalId: '47012339', formId: '00297203-820a-44a9-8cc3-7c4ab480b837', formInstanceId: '2868', pageId: '185002161742', region: 'na1', pageName: "The Audio Landscape", inlineMessage: "Thanks for submitting the form.", rawInlineMessage: "Thanks for submitting the form.", hsFormKey: "141364b0ca06c0eff1b5bf8cd9372227", css: '', target: '#hs_form_target_widget_1738551443072', contentType: "standard-page", formsBaseUrl: '/_hcms/forms/', formData: { cssClass: 'hs-form stacked hs-custom-form' } }; options.getExtraMetaDataBeforeSubmit = function() { var metadata = {}; if (hbspt.targetedContentMetadata) { var count = hbspt.targetedContentMetadata.length; var targetedContentData = []; for (var i = 0; i < count; i++) { var tc = hbspt.targetedContentMetadata[i]; if ( tc.length !== 3) { continue; } targetedContentData.push({ definitionId: tc[0], criterionId: tc[1], smartTypeId: tc[2] }); } metadata["targetedContentMetadata"] = JSON.stringify(targetedContentData); } return metadata; }; hbspt.forms.create(options); </script> <script src="https://7052064.fs1.hubspotusercontent-na1.net/hubfs/7052064/hub_generated/module_assets/1/-2712622/1740689071367/module_search_input.min.js"></script>  <script type="text/javascript"> var _hsq = _hsq || []; _hsq.push(["setContentType", "standard-page"]); _hsq.push(["setCanonicalUrl", "https:\/\/cra.au\/the-audio-landscape"]); _hsq.push(["setPageId", "185002161742"]); _hsq.push(["setContentMetadata", { "contentPageId": 185002161742, "legacyPageId": "185002161742", "contentFolderId": null, "contentGroupId": null, "abTestId": null, "languageVariantId": 185002161742, "languageCode": "en", }]); </script> <script type="text/javascript" id="hs-script-loader" async defer src="/hs/scriptloader/47012339.js"></script>  <script type="text/javascript"> var hsVars = { render_id: "038f142e-d8d1-4ca4-8cf1-56e4fd9b6714", ticks: 1740708785061, page_id: 185002161742, content_group_id: 0, portal_id: 47012339, app_hs_base_url: "https://app.hubspot.com", cp_hs_base_url: "https://cp.hubspot.com", language: "en", analytics_page_type: "standard-page", scp_content_type: "", analytics_page_id: "185002161742", category_id: 1, folder_id: 0, is_hubspot_user: false } </script> <script defer src="/hs/hsstatic/HubspotToolsMenu/static-1.393/js/index.js"></script> </body></html>