CINXE.COM
How to Create a Customer Journey Map: Template & Guide
<!DOCTYPE html><html lang="en"><head><meta charSet="utf-8"/><title>How to Create a Customer Journey Map: Template & Guide</title><meta name="robots" content="index,follow"/><meta property="og:title" content="How to Create a Customer Journey Map: Template & Guide"/><meta property="og:image" content="//images.ctfassets.net/gwbpo1m641r7/6xiu25ESbWVWEqehLyyX9f/9164ab1063e0d4be8187789c2b5cde43/CS-customer-journey-analysis-.png"/><meta name="viewport" content="initial-scale=1.0, width=device-width"/><link rel="apple-touch-icon" sizes="180x180" href="/favicons/apple-touch-icon.png"/><link rel="icon" type="image/png" sizes="32x32" href="/favicons/favicon-32x32.png"/><link rel="icon" type="image/png" sizes="16x16" href="/favicons/favicon-16x16.png"/><link rel="manifest" href="/favicons/site.webmanifest"/><link rel="mask-icon" href="/favicons/safari-pinned-tab.svg" color="#fff"/><link rel="shortcut icon" href="/favicons/favicon.ico"/><meta name="msapplication-TileColor" content="#fff"/><meta name="msapplication-config" content="/favicons/browserconfig.xml"/><meta name="theme-color" content="#fff"/><meta name="csq:id" content="17LM7RdFeghwxb8CLjZZFY"/><meta property="og:title" name="og:title" content="How to Create a Customer Journey Map: Template & Guide"/><meta property="og:description" name="og:description"/><meta property="og:image" name="og:image" content="//images.ctfassets.net/gwbpo1m641r7/6xiu25ESbWVWEqehLyyX9f/9164ab1063e0d4be8187789c2b5cde43/CS-customer-journey-analysis-.png"/><meta name="twitter:site" content="@contentsquare"/><meta name="twitter:card" content="summary_large_image"/><meta name="twitter:description"/><meta name="twitter:image" content="//images.ctfassets.net/gwbpo1m641r7/6xiu25ESbWVWEqehLyyX9f/9164ab1063e0d4be8187789c2b5cde43/CS-customer-journey-analysis-.png"/><link rel="alternate" hrefLang="en" href="https://contentsquare.com/guides/customer-journey-map/"/><link rel="alternate" hrefLang="x-default" href="https://contentsquare.com/guides/customer-journey-map/"/><link rel="preload" as="image" imageSrcSet="//images.ctfassets.net/gwbpo1m641r7/oCzqFA2ghl1JEUZEnsAwU/a45c6990304a909db6908bdb4caa6cfe/How_to_discover_what_your_users_want_to_read.png?w=1920&q=100&fit=fill&fm=avif 1x, //images.ctfassets.net/gwbpo1m641r7/oCzqFA2ghl1JEUZEnsAwU/a45c6990304a909db6908bdb4caa6cfe/How_to_discover_what_your_users_want_to_read.png?w=3840&q=100&fit=fill&fm=avif 2x" fetchpriority="high"/><meta name="next-head-count" content="26"/><script id="cdn-cookie-consent" type="text/javascript" src="https://cdn.cookielaw.org/consent/0bfcfb81-1ab4-4de1-baaa-a22e4094b15d/OtAutoBlock.js"></script><script id="cdn-cookie-template" src="https://cdn.cookielaw.org/scripttemplates/otSDKStub.js" data-document-language="true" type="text/javascript" data-domain-script="0bfcfb81-1ab4-4de1-baaa-a22e4094b15d"></script><script id="optanon-wrapper">function OptanonWrapper() { }</script><link rel="preload" href="/_next/static/media/7f2e0a5c49f316cf-s.p.woff2" as="font" type="font/woff2" crossorigin="anonymous" data-next-font="size-adjust"/><link rel="preload" href="/_next/static/media/45be93e32af366cc-s.p.woff2" as="font" type="font/woff2" crossorigin="anonymous" data-next-font="size-adjust"/><link rel="preload" href="/_next/static/media/d873d0d7738ce615-s.p.woff2" as="font" type="font/woff2" crossorigin="anonymous" data-next-font="size-adjust"/><link rel="preload" href="/_next/static/media/a34f9d1faa5f3315-s.p.woff2" as="font" type="font/woff2" crossorigin="anonymous" data-next-font="size-adjust"/><link rel="preload" href="/_next/static/css/298245f87e4b8cda.css" as="style"/><link rel="stylesheet" href="/_next/static/css/298245f87e4b8cda.css" data-n-g=""/><link rel="preload" href="/_next/static/css/4607fd028f2808fb.css" as="style"/><link rel="stylesheet" href="/_next/static/css/4607fd028f2808fb.css" data-n-p=""/><noscript data-n-css=""></noscript><script defer="" nomodule="" src="/_next/static/chunks/polyfills-42372ed130431b0a.js"></script><script id="optimizely" src="https://cdn.optimizely.com/js/24483460032.js" defer="" data-nscript="beforeInteractive"></script><script defer="" src="/_next/static/chunks/931.5845324099ab322a.js"></script><script src="/_next/static/chunks/webpack-bb74f460913ebf53.js" defer=""></script><script src="/_next/static/chunks/framework-64ad27b21261a9ce.js" defer=""></script><script src="/_next/static/chunks/main-68ad144d7a9b0aad.js" defer=""></script><script src="/_next/static/chunks/pages/_app-edf1fa8b792d7116.js" defer=""></script><script src="/_next/static/chunks/112-54b4bcb7df59d06c.js" defer=""></script><script src="/_next/static/chunks/pages/%5B%5B...slug%5D%5D-4d3c5228b7fe00ae.js" defer=""></script><script src="/_next/static/ium4MmHWVzFwkT3MjRfkv/_buildManifest.js" defer=""></script><script src="/_next/static/ium4MmHWVzFwkT3MjRfkv/_ssgManifest.js" defer=""></script><style id="__jsx-2916698091">:root{--font-NewEdgeRounded:'__NewEdgeRounded_5045de', '__NewEdgeRounded_Fallback_5045de';--font-Inter:'__Inter_60f7b6', '__Inter_Fallback_60f7b6'}</style></head><body><div id="__next"><div></div><div class="jsx-2916698091"><a target="" class="text-13 header-banner-text group relative z-50 flex w-full py-[0.625rem] transition-colors duration-200 ease-out bg-coral-light text-black hover:bg-coral-shade hover:text-white" href="/platform/capabilities/ai/"><div class="container inline-flex items-center justify-between md:justify-center md:space-x-[0.625rem] md:text-center"><div class="h-5 w-5 shrink-0 rounded-full border border-current p-[.3rem] max-md:mr-3"><svg xmlns="http://www.w3.org/2000/svg" width="100%" height="100%" viewBox="0 0 11 11" fill="none"><path d="M1.5 1.16992C1.5 0.893779 1.27614 0.669922 1 0.669922C0.723858 0.669922 0.5 0.893779 0.5 1.16992H1.5ZM11 7.99023L6 5.10348V10.877L11 7.99023ZM0.5 1.16992V4.99023H1.5V1.16992H0.5ZM4 8.49023H6.5V7.49023H4V8.49023ZM0.5 4.99023C0.5 6.92323 2.067 8.49023 4 8.49023V7.49023C2.61929 7.49023 1.5 6.37095 1.5 4.99023H0.5Z" fill="currentColor"></path></svg></div><span>Your Contentsquare platform experience is empowered by our AI innovation. Practical insights, not hype.</span><div class="text-13 relative whitespace-nowrap font-medium max-md:hidden md:!leading-none"><span>Learn more</span><div class="absolute -bottom-0.5 left-0 h-[1.5px] w-full overflow-hidden"><div class="absolute inset-0 bg-current opacity-20"></div><span class="absolute left-1/2 top-0 h-[2px] w-0 -translate-x-1/2 transform bg-black opacity-65 transition-all duration-300 group-hover:w-full group-hover:bg-white"></span></div></div></div></a><header class="sticky inset-x-0 top-0 z-50 h-[3.75rem] w-full border-b transition-all duration-200 will-change-transform border-transparent md:h-16 lg:h-20 bg-white text-black"><div class="container container-large container-full h-full"><div class="flex h-full items-center gap-x-6 lg:gap-x-8 xl:gap-x-12"><div class="relative w-24 cursor-pointer lg:w-[110px]"><a aria-label="Back to Home" class="transition-colors duration-200 ease-in-out " href="/"><svg xmlns="http://www.w3.org/2000/svg" width="100%" height="100%" viewBox="0 0 116 34" fill="none" class="will-change-transform"><title>Content Square Logo</title><path d="M7.84885 0.464472C11.6212 0.464472 14.1901 2.8707 14.1901 5.83025V6.15559H11.6538V5.47225C11.6538 4.0088 10.9711 3.06602 9.28025 3.06602H6.19128C4.76049 3.06602 3.62239 4.23678 3.62239 5.63492V10.2526C3.62239 11.6834 4.76049 12.8542 6.19128 12.8542H9.28025C11.0037 12.8542 11.6865 12.1061 11.6865 10.4153V9.76523H14.2227V10.1553C14.2227 12.8215 11.7512 15.4557 7.84885 15.4557C3.94652 15.4557 0.727539 12.1061 0.727539 7.94378C0.726934 3.84613 3.94652 0.464472 7.84885 0.464472ZM1.70237 28.5603L4.23861 28.5276V29.6331C4.23861 30.3811 4.75867 30.9012 5.53938 30.9012H10.4171C11.1978 30.9012 11.7179 30.3811 11.7179 29.6331V29.3077C11.7179 28.5597 11.3599 28.3323 10.8072 28.1696L4.75928 26.3488C3.29583 25.8934 1.9624 24.8853 1.9624 22.7718V22.7065C1.9624 20.3329 4.20595 18.5768 7.94561 18.5768C12.0106 18.5768 14.1241 20.5276 14.1241 23.3245V23.5519H11.5879V22.4785C11.5879 21.7304 11.0999 21.2104 10.2871 21.2104H5.67C4.8893 21.2104 4.36923 21.7304 4.36923 22.4785V23.0312C4.36923 23.6813 4.69457 23.974 5.44262 24.202L10.8084 25.7954C12.8572 26.4135 14.1253 27.3236 14.1253 29.4377C14.1253 31.7792 11.8818 33.5348 8.07683 33.5348C3.81711 33.5348 1.70297 31.4533 1.70297 28.787V28.5603H1.70237ZM18.0271 7.94318C18.0271 3.84613 21.2467 0.463867 25.1484 0.463867C29.0834 0.463867 32.2697 3.84552 32.2697 7.94318C32.2697 12.1055 29.0828 15.4551 25.1484 15.4551C21.2461 15.4551 18.0271 12.1055 18.0271 7.94318ZM25.1157 18.6421C29.0507 18.6421 32.205 21.9917 32.205 26.0887C32.205 27.7469 31.4896 29.503 30.3515 30.8365C30.2862 30.9018 30.2862 31.0318 30.3515 31.0965L32.0423 32.95C32.075 32.9827 32.075 33.0474 32.075 33.08C32.075 33.1774 32.0097 33.2753 31.8796 33.2753H25.1157C21.2134 33.2753 18.0265 29.9257 18.0265 26.0887C18.0271 21.9917 21.214 18.6421 25.1157 18.6421ZM23.4249 30.7064H27.0345L25.0837 28.4629L26.6771 27.0321L28.5306 29.0483C28.628 29.1456 28.758 29.211 28.8886 29.211C29.1487 29.211 29.3767 29.0156 29.3767 28.7229V23.7799C29.3767 22.3491 28.2386 21.1783 26.8078 21.1783H23.4261C21.9953 21.1783 20.8572 22.3491 20.8572 23.7799V28.1049C20.856 29.5357 21.9941 30.7064 23.4249 30.7064ZM23.4902 12.8536H26.8398C28.2706 12.8536 29.4087 11.6828 29.4087 10.252V5.63431C29.4087 4.23618 28.2706 3.06542 26.8398 3.06542H23.4902C22.0594 3.06542 20.9213 4.23618 20.9213 5.63431V10.252C20.9213 11.6828 22.0594 12.8536 23.4902 12.8536ZM36.7901 0.757162H38.9362L44.5621 9.08188C44.8221 9.47194 45.1474 9.63461 45.4401 9.63461C45.8302 9.63461 46.1555 9.34192 46.1555 8.82185L46.1229 0.757162H48.5291V15.1625H46.3829L40.6924 6.77242C40.465 6.41442 40.1397 6.25235 39.847 6.25235C39.4569 6.25235 39.1316 6.57769 39.1316 7.06511V15.1625H36.7901V0.757162ZM52.2367 0.757162H65.9272V2.70802H61.7322C60.8868 2.70802 60.2687 3.32606 60.2687 4.17147V15.1625H57.9272V4.17147C57.9272 3.32606 57.3092 2.70802 56.4638 2.70802H52.2361V0.757162H52.2367ZM70.0242 0.757162H80.2351V2.70802H73.7966C72.9511 2.70802 72.3331 3.32606 72.3331 4.17147V5.30957C72.3331 6.15499 72.9511 6.77302 73.7966 6.77302H79.357V8.59387H72.3652V13.2116H80.5925V15.1625H70.0242V0.757162ZM70.0242 18.8694H77.0155C79.4871 18.8694 81.0479 20.6903 81.0479 22.7065C81.0479 24.0719 80.3325 24.918 79.8445 25.3727C79.6171 25.6001 79.4865 25.7628 79.4865 25.9581C79.4865 26.1208 79.6165 26.3161 79.8118 26.4782C80.4619 26.9982 80.7872 27.6163 80.7872 28.5917V33.2741H78.4137L78.4463 28.5264C78.4463 27.7457 77.9263 27.2256 77.1456 27.2256H73.6333C72.8852 27.2256 72.3652 27.7457 72.3652 28.5264V33.2741H70.0236V18.8694H70.0242ZM73.6986 25.406H75.8121C77.3082 25.406 78.4784 24.6906 78.4784 23.0324C78.4784 21.4716 77.3076 20.8209 75.8121 20.8209H73.6986C72.9505 20.8209 72.3652 21.4063 72.3652 22.1864V24.0399C72.3652 24.7879 72.9505 25.406 73.6986 25.406ZM86.2183 0.757162H88.3645L93.9903 9.08188C94.2504 9.47194 94.5757 9.63461 94.8684 9.63461C95.2584 9.63461 95.5838 9.34192 95.5838 8.82185L95.5511 0.757162H97.9574V15.1625H95.8112L90.1207 6.77242C89.8933 6.41442 89.5679 6.25235 89.2752 6.25235C88.8852 6.25235 88.5598 6.57769 88.5598 7.06511V15.1625H86.2183V0.757162ZM101.567 0.757162H115.388V2.70802H111.062C110.217 2.70802 109.599 3.32606 109.599 4.17147V15.1625H107.258V4.17147C107.258 3.32606 106.639 2.70802 105.794 2.70802H101.566V0.757162H101.567ZM86.2183 18.8694H96.4292V20.8203H89.9906C89.1452 20.8203 88.5272 21.4383 88.5272 22.2838V23.4219C88.5272 24.2673 89.1452 24.8853 89.9906 24.8853H95.5511V26.7062H88.5598V31.3239H96.7872V33.2747H86.2189V18.8694H86.2183ZM60.2681 18.8701H57.9919L52.0414 33.2747H54.5129L56.0084 29.6331H62.2516L63.7471 33.2747H66.2187L60.2681 18.8701ZM56.7564 27.8122L58.4146 23.5198C58.74 22.7071 59.5201 22.7071 59.8454 23.5198L61.5036 27.8122H56.7564ZM36.7907 18.8701H39.1316V28.6576C39.1316 30.2511 40.4323 30.9012 41.4725 30.9012H43.6187C44.9521 30.9012 46.1876 30.1858 46.1876 28.6576V18.8701H48.5285V28.2676C48.5285 31.1618 46.2523 33.5027 42.6432 33.5027C39.0336 33.5027 36.7901 31.1618 36.7901 28.2676V18.8701H36.7907Z" fill="currentColor"></path></svg></a><a class="skip-link text-14 absolute top-[120%] rounded-sm bg-white px-2 text-black" href="/guides/customer-journey-map/#main-content"><span>Skip to content</span></a></div><nav class="hidden flex-col lg:flex"><ul class="flex lg:space-x-5 xl:space-x-[1.75rem]"><li class="relative"><button type="button" aria-label="Open undefined submenu" class="transition-opacity duration-300 hover:opacity-30 false"><span class="main-menu-item">Platform</span></button><div class="submenu-transition left-[-50%] z-[5] w-max origin-top-left text-black lg:absolute lg:top-[200%]" style="transform:scale(0.7) translateX(-14.7%)" aria-hidden="true"><div class="z-10 overflow-hidden rounded-xl pointer-events-none invisible absolute left-0 h-0 w-0 opacity-0"><menu class="max-lg:border-grey-pale grid overflow-hidden max-lg:border-t max-lg:pt-[1.75rem] lg:gap-x-4 lg:w-[62rem] lg:grid-cols-4 xl:w-[65rem]"><div class="relative transition-colors delay-200 duration-200 lg:col-span-1 lg:border-r lg:border-grey-pastel lg:p-3 !border-transparent"><div class="group relative max-lg:flex max-lg:flex-col-reverse lg:p-3"><div class="absolute inset-0"><div class="absolute inset-0 !origin-bottom-left scale-0 transform rounded-lg bg-paleGrey opacity-0 transition duration-500 group-hover:scale-100 group-hover:opacity-100"></div></div><div class="relative aspect-[353/163] w-full overflow-hidden rounded-[0.375rem] lg:mb-6 lg:aspect-[107/72]"><img alt="Platform Overview Thumbnail" loading="lazy" width="213" height="144" decoding="async" data-nimg="1" class="h-full w-full object-cover max-lg:object-left-top" style="color:transparent" srcSet="//images.ctfassets.net/gwbpo1m641r7/4eBqAl49OPbIrSR0ARPhva/1b53816a322556a1f703cd605d57e1d6/Platform_Thumbnail.svg?w=256&q=100&fit=fill 1x, //images.ctfassets.net/gwbpo1m641r7/4eBqAl49OPbIrSR0ARPhva/1b53816a322556a1f703cd605d57e1d6/Platform_Thumbnail.svg?w=640&q=100&fit=fill 2x" src="//images.ctfassets.net/gwbpo1m641r7/4eBqAl49OPbIrSR0ARPhva/1b53816a322556a1f703cd605d57e1d6/Platform_Thumbnail.svg?w=640&q=100&fit=fill"/></div><div class="relative max-lg:mb-5 max-lg:pr-10"><span class="submenu-card-heading mb-1 max-lg:max-w-[16.25rem] lg:mb-2">Platform Overview</span><p class="text-14 opacity-[.65] max-lg:max-w-[16.25rem] lg:mb-4">Your all-in-one platform for the right digital experience</p><div class="hidden items-center space-x-2 pr-1 text-black lg:inline-flex"><div class="w-[0.625rem] transition duration-200 ease-in-out group-hover:text-coral-shade"><svg xmlns="http://www.w3.org/2000/svg" width="100%" height="100%" viewBox="0 0 11 11" fill="none"><path d="M1.5 1.16992C1.5 0.893779 1.27614 0.669922 1 0.669922C0.723858 0.669922 0.5 0.893779 0.5 1.16992H1.5ZM11 7.99023L6 5.10348V10.877L11 7.99023ZM0.5 1.16992V4.99023H1.5V1.16992H0.5ZM4 8.49023H6.5V7.49023H4V8.49023ZM0.5 4.99023C0.5 6.92323 2.067 8.49023 4 8.49023V7.49023C2.61929 7.49023 1.5 6.37095 1.5 4.99023H0.5Z" fill="currentColor"></path></svg></div><span class="header-ul-link border-b border-black pb-1 transition-colors duration-200 ease-in-out group-hover:border-coral-shade group-hover:text-coral-shade">Explore the platform</span></div><div class="absolute inset-y-0 right-0 my-auto w-4 text-black lg:hidden"><svg xmlns="http://www.w3.org/2000/svg" width="100%" height="100%" viewBox="0 0 16 16" fill="none"><g><path d="M8.7813 8.00047L5.48145 4.70062L6.42426 3.75781L10.6669 8.00047L6.42426 12.2431L5.48145 11.3003L8.7813 8.00047Z" fill="currentColor"></path></g></svg></div></div><a aria-label="Explore the platform" class="absolute inset-0" href="/platform/"></a></div></div><div class="grid gap-y-6 py-6 md:gap-x-[1.75rem] md:grid-cols-7 md:pl-2 lg:col-span-2"><ul class="flex-col space-y-3 md:col-span-4"><li class="space-y-3 rounded-lg max-lg:border max-lg:border-grey-pastel max-lg:p-5 max-lg:pb-4"><div class="group relative transition-colors duration-200 lg:p-3"><div class="absolute inset-0 z-0 !origin-bottom-left" style="transform:scale(1)"><div class="absolute inset-0 !origin-bottom-left" style="transform:scale(0)"></div></div><div class="z-10 flex space-x-3 lg:items-center lg:rounded-lg"><div class="relative z-10 h-[2.25rem] w-[2.25rem] shrink-0 overflow-hidden rounded-[.25rem] lg:h-8 lg:w-8 lg:rounded-[0.125rem]"><img alt="Experience Analytics Icon" loading="lazy" width="32" height="33" decoding="async" data-nimg="1" class="h-full w-full object-contain" style="color:transparent" srcSet="//images.ctfassets.net/gwbpo1m641r7/1zNQ5Gd3LGGKaEN0Iqh8Uk/24fa9153263087ee32cc4256e6b6aeb1/experience-analytics_Icon.svg?w=32&q=100&fit=fill 1x, //images.ctfassets.net/gwbpo1m641r7/1zNQ5Gd3LGGKaEN0Iqh8Uk/24fa9153263087ee32cc4256e6b6aeb1/experience-analytics_Icon.svg?w=64&q=100&fit=fill 2x" src="//images.ctfassets.net/gwbpo1m641r7/1zNQ5Gd3LGGKaEN0Iqh8Uk/24fa9153263087ee32cc4256e6b6aeb1/experience-analytics_Icon.svg?w=64&q=100&fit=fill"/></div><div class="relative z-10 max-lg:space-y-1"><div class="relative z-[5] flex items-center space-x-2 lg:mb-1 lg:space-x-0"><span class="submenu-card-heading heading-14">Experience Analytics</span><div class="w-4 shrink-0 lg:hidden"><svg xmlns="http://www.w3.org/2000/svg" width="100%" height="100%" viewBox="0 0 16 16" fill="none"><g><path d="M8.7813 8.00047L5.48145 4.70062L6.42426 3.75781L10.6669 8.00047L6.42426 12.2431L5.48145 11.3003L8.7813 8.00047Z" fill="currentColor"></path></g></svg></div></div><p class="text-12 opacity-[.65]">Visualize journeys and level up engagement</p><a aria-label="Experience Analytics" class="absolute inset-0 z-[5]" href="/platform/experience-analytics/"></a></div><div class="relative z-[5] !ml-auto hidden w-4 shrink-0 -translate-x-1 scale-50 opacity-0 transition-[opacity,transform] duration-300 ease-in-out group-hover:translate-x-0 group-hover:scale-100 group-hover:opacity-100 lg:block"><svg xmlns="http://www.w3.org/2000/svg" width="100%" height="100%" viewBox="0 0 16 16" fill="none"><g><path d="M8.7813 8.00047L5.48145 4.70062L6.42426 3.75781L10.6669 8.00047L6.42426 12.2431L5.48145 11.3003L8.7813 8.00047Z" fill="currentColor"></path></g></svg></div></div></div></li><li class="space-y-3 rounded-lg max-lg:border max-lg:border-grey-pastel max-lg:p-5 max-lg:pb-4"><div class="group relative transition-colors duration-200 lg:p-3"><div class="absolute inset-0 z-0 !origin-bottom-left" style="transform:scale(1)"><div class="absolute inset-0 !origin-bottom-left" style="transform:scale(0)"></div></div><div class="z-10 flex space-x-3 lg:items-center lg:rounded-lg"><div class="relative z-10 h-[2.25rem] w-[2.25rem] shrink-0 overflow-hidden rounded-[.25rem] lg:h-8 lg:w-8 lg:rounded-[0.125rem]"><img alt="Product Analytics Icon" loading="lazy" width="32" height="33" decoding="async" data-nimg="1" class="h-full w-full object-contain" style="color:transparent" srcSet="//images.ctfassets.net/gwbpo1m641r7/4YUBF2yJs3o6U1T6xy4Yl7/2f2fa56cc720433ea57f07b92e34f7f6/product-analytics.svg?w=32&q=100&fit=fill 1x, //images.ctfassets.net/gwbpo1m641r7/4YUBF2yJs3o6U1T6xy4Yl7/2f2fa56cc720433ea57f07b92e34f7f6/product-analytics.svg?w=64&q=100&fit=fill 2x" src="//images.ctfassets.net/gwbpo1m641r7/4YUBF2yJs3o6U1T6xy4Yl7/2f2fa56cc720433ea57f07b92e34f7f6/product-analytics.svg?w=64&q=100&fit=fill"/></div><div class="relative z-10 max-lg:space-y-1"><div class="relative z-[5] flex items-center space-x-2 lg:mb-1 lg:space-x-0"><span class="submenu-card-heading heading-14">Product Analytics</span><div class="w-4 shrink-0 lg:hidden"><svg xmlns="http://www.w3.org/2000/svg" width="100%" height="100%" viewBox="0 0 16 16" fill="none"><g><path d="M8.7813 8.00047L5.48145 4.70062L6.42426 3.75781L10.6669 8.00047L6.42426 12.2431L5.48145 11.3003L8.7813 8.00047Z" fill="currentColor"></path></g></svg></div></div><p class="text-12 opacity-[.65]">Get the whole picture of multi-session journeys</p><a aria-label="Product Analytics" class="absolute inset-0 z-[5]" href="/platform/product-analytics/"></a></div><div class="relative z-[5] !ml-auto hidden w-4 shrink-0 -translate-x-1 scale-50 opacity-0 transition-[opacity,transform] duration-300 ease-in-out group-hover:translate-x-0 group-hover:scale-100 group-hover:opacity-100 lg:block"><svg xmlns="http://www.w3.org/2000/svg" width="100%" height="100%" viewBox="0 0 16 16" fill="none"><g><path d="M8.7813 8.00047L5.48145 4.70062L6.42426 3.75781L10.6669 8.00047L6.42426 12.2431L5.48145 11.3003L8.7813 8.00047Z" fill="currentColor"></path></g></svg></div></div></div></li><li class="space-y-3 rounded-lg max-lg:border max-lg:border-grey-pastel max-lg:p-5 max-lg:pb-4"><div class="group relative transition-colors duration-200 lg:p-3"><div class="absolute inset-0 z-0 !origin-bottom-left" style="transform:scale(1)"><div class="absolute inset-0 !origin-bottom-left" style="transform:scale(0)"></div></div><div class="z-10 flex space-x-3 lg:items-center lg:rounded-lg"><div class="relative z-10 h-[2.25rem] w-[2.25rem] shrink-0 overflow-hidden rounded-[.25rem] lg:h-8 lg:w-8 lg:rounded-[0.125rem]"><img alt="Voice Of Customer Icon" loading="lazy" width="32" height="33" decoding="async" data-nimg="1" class="h-full w-full object-contain" style="color:transparent" srcSet="//images.ctfassets.net/gwbpo1m641r7/5mTjvKCNm6NzGsszOzgjGl/634860682d77b8d395e54c3e91496841/VOC_Icon.svg?w=32&q=100&fit=fill 1x, //images.ctfassets.net/gwbpo1m641r7/5mTjvKCNm6NzGsszOzgjGl/634860682d77b8d395e54c3e91496841/VOC_Icon.svg?w=64&q=100&fit=fill 2x" src="//images.ctfassets.net/gwbpo1m641r7/5mTjvKCNm6NzGsszOzgjGl/634860682d77b8d395e54c3e91496841/VOC_Icon.svg?w=64&q=100&fit=fill"/></div><div class="relative z-10 max-lg:space-y-1"><div class="relative z-[5] flex items-center space-x-2 lg:mb-1 lg:space-x-0"><span class="submenu-card-heading heading-14">Voice of Customer</span><div class="w-4 shrink-0 lg:hidden"><svg xmlns="http://www.w3.org/2000/svg" width="100%" height="100%" viewBox="0 0 16 16" fill="none"><g><path d="M8.7813 8.00047L5.48145 4.70062L6.42426 3.75781L10.6669 8.00047L6.42426 12.2431L5.48145 11.3003L8.7813 8.00047Z" fill="currentColor"></path></g></svg></div></div><p class="text-12 opacity-[.65]">Make better decisions with fast user feedback</p><a aria-label="Voice of Customer" class="absolute inset-0 z-[5]" href="/platform/voice-of-customer/"></a></div><div class="relative z-[5] !ml-auto hidden w-4 shrink-0 -translate-x-1 scale-50 opacity-0 transition-[opacity,transform] duration-300 ease-in-out group-hover:translate-x-0 group-hover:scale-100 group-hover:opacity-100 lg:block"><svg xmlns="http://www.w3.org/2000/svg" width="100%" height="100%" viewBox="0 0 16 16" fill="none"><g><path d="M8.7813 8.00047L5.48145 4.70062L6.42426 3.75781L10.6669 8.00047L6.42426 12.2431L5.48145 11.3003L8.7813 8.00047Z" fill="currentColor"></path></g></svg></div></div></div></li><li class="space-y-3 rounded-lg max-lg:border max-lg:border-grey-pastel max-lg:p-5 max-lg:pb-4"><div class="group relative transition-colors duration-200 lg:p-3"><div class="absolute inset-0 z-0 !origin-bottom-left" style="transform:scale(1)"><div class="absolute inset-0 !origin-bottom-left" style="transform:scale(0)"></div></div><div class="z-10 flex space-x-3 lg:items-center lg:rounded-lg"><div class="relative z-10 h-[2.25rem] w-[2.25rem] shrink-0 overflow-hidden rounded-[.25rem] lg:h-8 lg:w-8 lg:rounded-[0.125rem]"><img alt="Experience Monitoring Icon" loading="lazy" width="32" height="33" decoding="async" data-nimg="1" class="h-full w-full object-contain" style="color:transparent" srcSet="//images.ctfassets.net/gwbpo1m641r7/7bX0tCQkpfOsX7rUPdsJsv/6c0ca8717d628c7168e540fd1b1bcea6/Experience_Monitoring_Icon.svg?w=32&q=100&fit=fill 1x, //images.ctfassets.net/gwbpo1m641r7/7bX0tCQkpfOsX7rUPdsJsv/6c0ca8717d628c7168e540fd1b1bcea6/Experience_Monitoring_Icon.svg?w=64&q=100&fit=fill 2x" src="//images.ctfassets.net/gwbpo1m641r7/7bX0tCQkpfOsX7rUPdsJsv/6c0ca8717d628c7168e540fd1b1bcea6/Experience_Monitoring_Icon.svg?w=64&q=100&fit=fill"/></div><div class="relative z-10 max-lg:space-y-1"><div class="relative z-[5] flex items-center space-x-2 lg:mb-1 lg:space-x-0"><span class="submenu-card-heading heading-14">Experience Monitoring</span><div class="w-4 shrink-0 lg:hidden"><svg xmlns="http://www.w3.org/2000/svg" width="100%" height="100%" viewBox="0 0 16 16" fill="none"><g><path d="M8.7813 8.00047L5.48145 4.70062L6.42426 3.75781L10.6669 8.00047L6.42426 12.2431L5.48145 11.3003L8.7813 8.00047Z" fill="currentColor"></path></g></svg></div></div><p class="text-12 opacity-[.65]">Power up performance and remove friction</p><a aria-label="Experience Monitoring" class="absolute inset-0 z-[5]" href="/platform/experience-monitoring/"></a></div><div class="relative z-[5] !ml-auto hidden w-4 shrink-0 -translate-x-1 scale-50 opacity-0 transition-[opacity,transform] duration-300 ease-in-out group-hover:translate-x-0 group-hover:scale-100 group-hover:opacity-100 lg:block"><svg xmlns="http://www.w3.org/2000/svg" width="100%" height="100%" viewBox="0 0 16 16" fill="none"><g><path d="M8.7813 8.00047L5.48145 4.70062L6.42426 3.75781L10.6669 8.00047L6.42426 12.2431L5.48145 11.3003L8.7813 8.00047Z" fill="currentColor"></path></g></svg></div></div></div></li></ul><div class="border-grey-pastel max-lg:rounded-lg max-lg:border max-lg:p-5 md:col-span-3"><span class="submenu-heading mb-2 opacity-[.65] lg:mb-4 lg:mt-2 lg:pl-[0.625rem]">Features</span><ul><li><div class="group relative flex items-center py-[0.513rem] md:justify-between lg:px-[0.625rem]"><div class="absolute inset-0 z-0 !origin-bottom-left" style="transform:scale(1)"><div class="absolute inset-0 z-0 !origin-bottom-left" style="transform:scale(0)"></div></div><a target="" aria-label="Session Replay" class="absolute inset-0 z-20" href="/platform/capabilities/session-replay/"></a><div class="z-10 flex items-center"><div class="relative mr-[0.625rem] h-4 w-4 shrink-0 rounded-[0.125rem]"><img alt="Session Replay Icon" loading="lazy" width="16" height="16" decoding="async" data-nimg="1" class="h-full w-full object-contain" style="color:transparent" srcSet="//images.ctfassets.net/gwbpo1m641r7/nCI0BAucJJyAEr41YWyUy/bb803f6cdd3e95eb6f6173e65747cdf7/Session_Replay_Icon.svg?w=16&q=100&fit=fill 1x, //images.ctfassets.net/gwbpo1m641r7/nCI0BAucJJyAEr41YWyUy/bb803f6cdd3e95eb6f6173e65747cdf7/Session_Replay_Icon.svg?w=32&q=100&fit=fill 2x" src="//images.ctfassets.net/gwbpo1m641r7/nCI0BAucJJyAEr41YWyUy/bb803f6cdd3e95eb6f6173e65747cdf7/Session_Replay_Icon.svg?w=32&q=100&fit=fill"/></div><span class="text-14 flex-shrink-0">Session Replay</span></div><div class="z-20 ml-2 w-[.6rem] shrink-0 transform transition-transform duration-200 max-lg:hidden md:ml-6 md:group-hover:translate-x-1"><svg xmlns="http://www.w3.org/2000/svg" width="100%" height="100%" viewBox="0 0 11 11" fill="none" class=""><title>Arrow</title><path d="M6.36482 0.293945L10.9998 4.92895V5.40895L6.33482 10.0889L5.46482 8.70895L8.10482 6.02395H0.694824V4.32895H8.11982L5.47982 1.64395L6.36482 0.293945Z" fill="currentColor"></path></svg></div><div class="!ml-auto w-4 shrink-0 lg:hidden"><svg xmlns="http://www.w3.org/2000/svg" width="100%" height="100%" viewBox="0 0 16 16" fill="none"><g><path d="M8.7813 8.00047L5.48145 4.70062L6.42426 3.75781L10.6669 8.00047L6.42426 12.2431L5.48145 11.3003L8.7813 8.00047Z" fill="currentColor"></path></g></svg></div></div></li><li><div class="group relative flex items-center py-[0.513rem] md:justify-between lg:px-[0.625rem]"><div class="absolute inset-0 z-0 !origin-bottom-left" style="transform:scale(1)"><div class="absolute inset-0 z-0 !origin-bottom-left" style="transform:scale(0)"></div></div><a target="" aria-label="Heatmaps" class="absolute inset-0 z-20" href="/platform/capabilities/heatmaps/"></a><div class="z-10 flex items-center"><div class="relative mr-[0.625rem] h-4 w-4 shrink-0 rounded-[0.125rem]"><img alt="Heatmaps Icon" loading="lazy" width="16" height="16" decoding="async" data-nimg="1" class="h-full w-full object-contain" style="color:transparent" srcSet="//images.ctfassets.net/gwbpo1m641r7/1DxfZwGaWOx0bzP72oqmUW/7056b2ca6cfb613bb65bcdc21afb9f7e/Heatmaps_Icon.svg?w=16&q=100&fit=fill 1x, //images.ctfassets.net/gwbpo1m641r7/1DxfZwGaWOx0bzP72oqmUW/7056b2ca6cfb613bb65bcdc21afb9f7e/Heatmaps_Icon.svg?w=32&q=100&fit=fill 2x" src="//images.ctfassets.net/gwbpo1m641r7/1DxfZwGaWOx0bzP72oqmUW/7056b2ca6cfb613bb65bcdc21afb9f7e/Heatmaps_Icon.svg?w=32&q=100&fit=fill"/></div><span class="text-14 flex-shrink-0">Heatmaps</span></div><div class="z-20 ml-2 w-[.6rem] shrink-0 transform transition-transform duration-200 max-lg:hidden md:ml-6 md:group-hover:translate-x-1"><svg xmlns="http://www.w3.org/2000/svg" width="100%" height="100%" viewBox="0 0 11 11" fill="none" class=""><title>Arrow</title><path d="M6.36482 0.293945L10.9998 4.92895V5.40895L6.33482 10.0889L5.46482 8.70895L8.10482 6.02395H0.694824V4.32895H8.11982L5.47982 1.64395L6.36482 0.293945Z" fill="currentColor"></path></svg></div><div class="!ml-auto w-4 shrink-0 lg:hidden"><svg xmlns="http://www.w3.org/2000/svg" width="100%" height="100%" viewBox="0 0 16 16" fill="none"><g><path d="M8.7813 8.00047L5.48145 4.70062L6.42426 3.75781L10.6669 8.00047L6.42426 12.2431L5.48145 11.3003L8.7813 8.00047Z" fill="currentColor"></path></g></svg></div></div></li><li><div class="group relative flex items-center py-[0.513rem] md:justify-between lg:px-[0.625rem]"><div class="absolute inset-0 z-0 !origin-bottom-left" style="transform:scale(1)"><div class="absolute inset-0 z-0 !origin-bottom-left" style="transform:scale(0)"></div></div><a target="" aria-label="Journey Analysis" class="absolute inset-0 z-20" href="/platform/capabilities/journeys/"></a><div class="z-10 flex items-center"><div class="relative mr-[0.625rem] h-4 w-4 shrink-0 rounded-[0.125rem]"><img alt="Journeys Icon" loading="lazy" width="16" height="16" decoding="async" data-nimg="1" class="h-full w-full object-contain" style="color:transparent" srcSet="//images.ctfassets.net/gwbpo1m641r7/4fUaI1HYOXYt33AhNP0QyJ/afeace35980d614f3827663655b0c3e2/Journeys_Icon.svg?w=16&q=100&fit=fill 1x, //images.ctfassets.net/gwbpo1m641r7/4fUaI1HYOXYt33AhNP0QyJ/afeace35980d614f3827663655b0c3e2/Journeys_Icon.svg?w=32&q=100&fit=fill 2x" src="//images.ctfassets.net/gwbpo1m641r7/4fUaI1HYOXYt33AhNP0QyJ/afeace35980d614f3827663655b0c3e2/Journeys_Icon.svg?w=32&q=100&fit=fill"/></div><span class="text-14 flex-shrink-0">Journey Analysis</span></div><div class="z-20 ml-2 w-[.6rem] shrink-0 transform transition-transform duration-200 max-lg:hidden md:ml-6 md:group-hover:translate-x-1"><svg xmlns="http://www.w3.org/2000/svg" width="100%" height="100%" viewBox="0 0 11 11" fill="none" class=""><title>Arrow</title><path d="M6.36482 0.293945L10.9998 4.92895V5.40895L6.33482 10.0889L5.46482 8.70895L8.10482 6.02395H0.694824V4.32895H8.11982L5.47982 1.64395L6.36482 0.293945Z" fill="currentColor"></path></svg></div><div class="!ml-auto w-4 shrink-0 lg:hidden"><svg xmlns="http://www.w3.org/2000/svg" width="100%" height="100%" viewBox="0 0 16 16" fill="none"><g><path d="M8.7813 8.00047L5.48145 4.70062L6.42426 3.75781L10.6669 8.00047L6.42426 12.2431L5.48145 11.3003L8.7813 8.00047Z" fill="currentColor"></path></g></svg></div></div></li><li><div class="group relative flex items-center py-[0.513rem] md:justify-between lg:px-[0.625rem]"><div class="absolute inset-0 z-0 !origin-bottom-left" style="transform:scale(1)"><div class="absolute inset-0 z-0 !origin-bottom-left" style="transform:scale(0)"></div></div><a target="" aria-label="Web Analytics" class="absolute inset-0 z-20" href="/platform/web-analytics/"></a><div class="z-10 flex items-center"><div class="relative mr-[0.625rem] h-4 w-4 shrink-0 rounded-[0.125rem]"><img alt="Web Analytics Icon" loading="lazy" width="16" height="16" decoding="async" data-nimg="1" class="h-full w-full object-contain" style="color:transparent" srcSet="//images.ctfassets.net/gwbpo1m641r7/2fgTpATNONFvjWbHqCBQVT/aeaa5b5a042b3704981cf6aaf88d493d/Web_Analytics_Icon.svg?w=16&q=100&fit=fill 1x, //images.ctfassets.net/gwbpo1m641r7/2fgTpATNONFvjWbHqCBQVT/aeaa5b5a042b3704981cf6aaf88d493d/Web_Analytics_Icon.svg?w=32&q=100&fit=fill 2x" src="//images.ctfassets.net/gwbpo1m641r7/2fgTpATNONFvjWbHqCBQVT/aeaa5b5a042b3704981cf6aaf88d493d/Web_Analytics_Icon.svg?w=32&q=100&fit=fill"/></div><span class="text-14 flex-shrink-0">Web Analytics</span></div><div class="z-20 ml-2 w-[.6rem] shrink-0 transform transition-transform duration-200 max-lg:hidden md:ml-6 md:group-hover:translate-x-1"><svg xmlns="http://www.w3.org/2000/svg" width="100%" height="100%" viewBox="0 0 11 11" fill="none" class=""><title>Arrow</title><path d="M6.36482 0.293945L10.9998 4.92895V5.40895L6.33482 10.0889L5.46482 8.70895L8.10482 6.02395H0.694824V4.32895H8.11982L5.47982 1.64395L6.36482 0.293945Z" fill="currentColor"></path></svg></div><div class="!ml-auto w-4 shrink-0 lg:hidden"><svg xmlns="http://www.w3.org/2000/svg" width="100%" height="100%" viewBox="0 0 16 16" fill="none"><g><path d="M8.7813 8.00047L5.48145 4.70062L6.42426 3.75781L10.6669 8.00047L6.42426 12.2431L5.48145 11.3003L8.7813 8.00047Z" fill="currentColor"></path></g></svg></div></div></li><li><div class="group relative flex items-center py-[0.513rem] md:justify-between lg:px-[0.625rem]"><div class="absolute inset-0 z-0 !origin-bottom-left" style="transform:scale(1)"><div class="absolute inset-0 z-0 !origin-bottom-left" style="transform:scale(0)"></div></div><a target="" aria-label="Error & Frustration" class="absolute inset-0 z-20" href="/platform/capabilities/error-analysis/"></a><div class="z-10 flex items-center"><div class="relative mr-[0.625rem] h-4 w-4 shrink-0 rounded-[0.125rem]"><img alt="Errors Icon" loading="lazy" width="16" height="16" decoding="async" data-nimg="1" class="h-full w-full object-contain" style="color:transparent" srcSet="//images.ctfassets.net/gwbpo1m641r7/2bxEPEPyHz0CzQXq51woc5/41f07db2eb24fb7529102b4f5cb5a2c8/Errors_Icon.svg?w=16&q=100&fit=fill 1x, //images.ctfassets.net/gwbpo1m641r7/2bxEPEPyHz0CzQXq51woc5/41f07db2eb24fb7529102b4f5cb5a2c8/Errors_Icon.svg?w=32&q=100&fit=fill 2x" src="//images.ctfassets.net/gwbpo1m641r7/2bxEPEPyHz0CzQXq51woc5/41f07db2eb24fb7529102b4f5cb5a2c8/Errors_Icon.svg?w=32&q=100&fit=fill"/></div><span class="text-14 flex-shrink-0">Error & Frustration</span></div><div class="z-20 ml-2 w-[.6rem] shrink-0 transform transition-transform duration-200 max-lg:hidden md:ml-6 md:group-hover:translate-x-1"><svg xmlns="http://www.w3.org/2000/svg" width="100%" height="100%" viewBox="0 0 11 11" fill="none" class=""><title>Arrow</title><path d="M6.36482 0.293945L10.9998 4.92895V5.40895L6.33482 10.0889L5.46482 8.70895L8.10482 6.02395H0.694824V4.32895H8.11982L5.47982 1.64395L6.36482 0.293945Z" fill="currentColor"></path></svg></div><div class="!ml-auto w-4 shrink-0 lg:hidden"><svg xmlns="http://www.w3.org/2000/svg" width="100%" height="100%" viewBox="0 0 16 16" fill="none"><g><path d="M8.7813 8.00047L5.48145 4.70062L6.42426 3.75781L10.6669 8.00047L6.42426 12.2431L5.48145 11.3003L8.7813 8.00047Z" fill="currentColor"></path></g></svg></div></div></li><li><div class="group relative flex items-center py-[0.513rem] md:justify-between lg:px-[0.625rem]"><div class="absolute inset-0 z-0 !origin-bottom-left" style="transform:scale(1)"><div class="absolute inset-0 z-0 !origin-bottom-left" style="transform:scale(0)"></div></div><a target="" aria-label="Mobile" class="absolute inset-0 z-20" href="/platform/capabilities/mobile/"></a><div class="z-10 flex items-center"><div class="relative mr-[0.625rem] h-4 w-4 shrink-0 rounded-[0.125rem]"><img alt="Mobile Icon" loading="lazy" width="16" height="16" decoding="async" data-nimg="1" class="h-full w-full object-contain" style="color:transparent" srcSet="//images.ctfassets.net/gwbpo1m641r7/36s3NutXpY8WqfrXt3IQ6n/666d06f35ae2e1dc3a924612385debff/Mobile_Icon.svg?w=16&q=100&fit=fill 1x, //images.ctfassets.net/gwbpo1m641r7/36s3NutXpY8WqfrXt3IQ6n/666d06f35ae2e1dc3a924612385debff/Mobile_Icon.svg?w=32&q=100&fit=fill 2x" src="//images.ctfassets.net/gwbpo1m641r7/36s3NutXpY8WqfrXt3IQ6n/666d06f35ae2e1dc3a924612385debff/Mobile_Icon.svg?w=32&q=100&fit=fill"/></div><span class="text-14 flex-shrink-0">Mobile</span></div><div class="z-20 ml-2 w-[.6rem] shrink-0 transform transition-transform duration-200 max-lg:hidden md:ml-6 md:group-hover:translate-x-1"><svg xmlns="http://www.w3.org/2000/svg" width="100%" height="100%" viewBox="0 0 11 11" fill="none" class=""><title>Arrow</title><path d="M6.36482 0.293945L10.9998 4.92895V5.40895L6.33482 10.0889L5.46482 8.70895L8.10482 6.02395H0.694824V4.32895H8.11982L5.47982 1.64395L6.36482 0.293945Z" fill="currentColor"></path></svg></div><div class="!ml-auto w-4 shrink-0 lg:hidden"><svg xmlns="http://www.w3.org/2000/svg" width="100%" height="100%" viewBox="0 0 16 16" fill="none"><g><path d="M8.7813 8.00047L5.48145 4.70062L6.42426 3.75781L10.6669 8.00047L6.42426 12.2431L5.48145 11.3003L8.7813 8.00047Z" fill="currentColor"></path></g></svg></div></div></li><li><div class="group relative flex items-center py-[0.513rem] md:justify-between lg:px-[0.625rem]"><div class="absolute inset-0 z-0 !origin-bottom-left" style="transform:scale(1)"><div class="absolute inset-0 z-0 !origin-bottom-left" style="transform:scale(0)"></div></div><a target="" aria-label="User Feedback" class="absolute inset-0 z-20" href="/platform/voice-of-customer/"></a><div class="z-10 flex items-center"><div class="relative mr-[0.625rem] h-4 w-4 shrink-0 rounded-[0.125rem]"><img alt="User Feedback Icon" loading="lazy" width="16" height="16" decoding="async" data-nimg="1" class="h-full w-full object-contain" style="color:transparent" srcSet="//images.ctfassets.net/gwbpo1m641r7/3wX97gLgH40XmSABESC9zR/7dd84b40d581a644dcc98dce99a7638a/User_Feedback_Icon.svg?w=16&q=100&fit=fill 1x, //images.ctfassets.net/gwbpo1m641r7/3wX97gLgH40XmSABESC9zR/7dd84b40d581a644dcc98dce99a7638a/User_Feedback_Icon.svg?w=32&q=100&fit=fill 2x" src="//images.ctfassets.net/gwbpo1m641r7/3wX97gLgH40XmSABESC9zR/7dd84b40d581a644dcc98dce99a7638a/User_Feedback_Icon.svg?w=32&q=100&fit=fill"/></div><span class="text-14 flex-shrink-0">User Feedback</span></div><div class="z-20 ml-2 w-[.6rem] shrink-0 transform transition-transform duration-200 max-lg:hidden md:ml-6 md:group-hover:translate-x-1"><svg xmlns="http://www.w3.org/2000/svg" width="100%" height="100%" viewBox="0 0 11 11" fill="none" class=""><title>Arrow</title><path d="M6.36482 0.293945L10.9998 4.92895V5.40895L6.33482 10.0889L5.46482 8.70895L8.10482 6.02395H0.694824V4.32895H8.11982L5.47982 1.64395L6.36482 0.293945Z" fill="currentColor"></path></svg></div><div class="!ml-auto w-4 shrink-0 lg:hidden"><svg xmlns="http://www.w3.org/2000/svg" width="100%" height="100%" viewBox="0 0 16 16" fill="none"><g><path d="M8.7813 8.00047L5.48145 4.70062L6.42426 3.75781L10.6669 8.00047L6.42426 12.2431L5.48145 11.3003L8.7813 8.00047Z" fill="currentColor"></path></g></svg></div></div></li></ul></div></div><div class="rounded-lg bg-paleGrey p-5 lg:rounded-l-none lg:p-6"><div class="relative md:h-full"><span class="submenu-heading mb-2 opacity-[.65] lg:mb-4 lg:mt-2 lg:pl-[0.625rem]">Platform</span><ul><li><div class="group relative flex items-center py-[0.513rem] md:justify-between lg:px-[0.625rem]"><div class="absolute inset-0 z-0 !origin-bottom-left" style="transform:scale(1)"><div class="absolute inset-0 z-0 !origin-bottom-left" style="transform:scale(0)"></div></div><a target="" aria-label="AI" class="absolute inset-0 z-20" href="/platform/capabilities/ai/"></a><div class="z-10 flex items-center"><div class="relative mr-[0.625rem] h-4 w-4 shrink-0 rounded-[0.125rem]"><img alt="AI Icon" loading="lazy" width="16" height="16" decoding="async" data-nimg="1" class="h-full w-full object-contain" style="color:transparent" srcSet="//images.ctfassets.net/gwbpo1m641r7/18OrEzOmeKnvmzurw3t5ab/bf2c023d363a88fff0f907c46668e4e7/AI_Icon.svg?w=16&q=100&fit=fill 1x, //images.ctfassets.net/gwbpo1m641r7/18OrEzOmeKnvmzurw3t5ab/bf2c023d363a88fff0f907c46668e4e7/AI_Icon.svg?w=32&q=100&fit=fill 2x" src="//images.ctfassets.net/gwbpo1m641r7/18OrEzOmeKnvmzurw3t5ab/bf2c023d363a88fff0f907c46668e4e7/AI_Icon.svg?w=32&q=100&fit=fill"/></div><span class="text-14 flex-shrink-0">AI</span></div><div class="z-20 ml-2 w-[.6rem] shrink-0 transform transition-transform duration-200 max-lg:hidden md:ml-6 md:group-hover:translate-x-1"><svg xmlns="http://www.w3.org/2000/svg" width="100%" height="100%" viewBox="0 0 11 11" fill="none" class=""><title>Arrow</title><path d="M6.36482 0.293945L10.9998 4.92895V5.40895L6.33482 10.0889L5.46482 8.70895L8.10482 6.02395H0.694824V4.32895H8.11982L5.47982 1.64395L6.36482 0.293945Z" fill="currentColor"></path></svg></div><div class="!ml-auto w-4 shrink-0 lg:hidden"><svg xmlns="http://www.w3.org/2000/svg" width="100%" height="100%" viewBox="0 0 16 16" fill="none"><g><path d="M8.7813 8.00047L5.48145 4.70062L6.42426 3.75781L10.6669 8.00047L6.42426 12.2431L5.48145 11.3003L8.7813 8.00047Z" fill="currentColor"></path></g></svg></div></div></li><li><div class="group relative flex items-center py-[0.513rem] md:justify-between lg:px-[0.625rem]"><div class="absolute inset-0 z-0 !origin-bottom-left" style="transform:scale(1)"><div class="absolute inset-0 z-0 !origin-bottom-left" style="transform:scale(0)"></div></div><a target="" aria-label="Integrations & APIs" class="absolute inset-0 z-20" href="/integrations-partners/"></a><div class="z-10 flex items-center"><div class="relative mr-[0.625rem] h-4 w-4 shrink-0 rounded-[0.125rem]"><img alt="Integrations Icon" loading="lazy" width="16" height="16" decoding="async" data-nimg="1" class="h-full w-full object-contain" style="color:transparent" srcSet="//images.ctfassets.net/gwbpo1m641r7/2dp9iCdG7jTansqvvhSRVr/c68e9fc951810e60ff17b02967a3a57b/Integrations_Icon.svg?w=16&q=100&fit=fill 1x, //images.ctfassets.net/gwbpo1m641r7/2dp9iCdG7jTansqvvhSRVr/c68e9fc951810e60ff17b02967a3a57b/Integrations_Icon.svg?w=32&q=100&fit=fill 2x" src="//images.ctfassets.net/gwbpo1m641r7/2dp9iCdG7jTansqvvhSRVr/c68e9fc951810e60ff17b02967a3a57b/Integrations_Icon.svg?w=32&q=100&fit=fill"/></div><span class="text-14 flex-shrink-0">Integrations & APIs</span></div><div class="z-20 ml-2 w-[.6rem] shrink-0 transform transition-transform duration-200 max-lg:hidden md:ml-6 md:group-hover:translate-x-1"><svg xmlns="http://www.w3.org/2000/svg" width="100%" height="100%" viewBox="0 0 11 11" fill="none" class=""><title>Arrow</title><path d="M6.36482 0.293945L10.9998 4.92895V5.40895L6.33482 10.0889L5.46482 8.70895L8.10482 6.02395H0.694824V4.32895H8.11982L5.47982 1.64395L6.36482 0.293945Z" fill="currentColor"></path></svg></div><div class="!ml-auto w-4 shrink-0 lg:hidden"><svg xmlns="http://www.w3.org/2000/svg" width="100%" height="100%" viewBox="0 0 16 16" fill="none"><g><path d="M8.7813 8.00047L5.48145 4.70062L6.42426 3.75781L10.6669 8.00047L6.42426 12.2431L5.48145 11.3003L8.7813 8.00047Z" fill="currentColor"></path></g></svg></div></div></li></ul></div></div></menu></div></div></li><li class="relative"><button type="button" aria-label="Open undefined submenu" class="transition-opacity duration-300 hover:opacity-30 false"><span class="main-menu-item">Solutions</span></button><div class="submenu-transition left-[-50%] z-[5] w-max origin-top-left text-black lg:absolute lg:top-[200%]" style="transform:scale(0.7) translateX(-21.4%)" aria-hidden="true"><div class="z-10 overflow-hidden rounded-xl pointer-events-none invisible absolute left-0 h-0 w-0 opacity-0"><menu class="grid gap-y-5 lg:flex lg:w-[48rem]"><ul class="border-grey-pastel max-lg:rounded-lg max-lg:border max-lg:p-5 max-lg:pb-4 lg:border-r lg:px-[1.1rem] lg:py-6 basis-[38%]"><span class="submenu-heading mb-3 opacity-[.65] md:mb-4 md:pl-[0.625rem]">We’ll help you</span><ul><li><div class="group relative flex items-center py-[0.513rem] md:justify-between lg:px-[0.625rem]"><div class="absolute inset-0 z-0 !origin-bottom-left" style="transform:scale(1)"><div class="absolute inset-0 z-0 !origin-bottom-left" style="transform:scale(0)"></div></div><a target="" aria-label="Optimize journeys" class="absolute inset-0 z-20" href="/solutions/use-case/optimize-journeys/"></a><div class="z-10 flex items-center"><div class="relative mr-[0.625rem] h-4 w-4 shrink-0 rounded-[0.125rem]"><img alt="Optimise Journeys Icon" loading="lazy" width="16" height="16" decoding="async" data-nimg="1" class="h-full w-full object-contain" style="color:transparent" srcSet="//images.ctfassets.net/gwbpo1m641r7/3CzhuFZP4shpEXp8JEpI25/4d2e8f8a234104bf6ef4c4e0e0f611fe/Optimise_Journeys_Icon.svg?w=16&q=100&fit=fill 1x, //images.ctfassets.net/gwbpo1m641r7/3CzhuFZP4shpEXp8JEpI25/4d2e8f8a234104bf6ef4c4e0e0f611fe/Optimise_Journeys_Icon.svg?w=32&q=100&fit=fill 2x" src="//images.ctfassets.net/gwbpo1m641r7/3CzhuFZP4shpEXp8JEpI25/4d2e8f8a234104bf6ef4c4e0e0f611fe/Optimise_Journeys_Icon.svg?w=32&q=100&fit=fill"/></div><span class="text-14 flex-shrink-0">Optimize journeys</span></div><div class="z-20 ml-2 w-[.6rem] shrink-0 transform transition-transform duration-200 max-lg:hidden md:ml-6 md:group-hover:translate-x-1"><svg xmlns="http://www.w3.org/2000/svg" width="100%" height="100%" viewBox="0 0 11 11" fill="none" class=""><title>Arrow</title><path d="M6.36482 0.293945L10.9998 4.92895V5.40895L6.33482 10.0889L5.46482 8.70895L8.10482 6.02395H0.694824V4.32895H8.11982L5.47982 1.64395L6.36482 0.293945Z" fill="currentColor"></path></svg></div><div class="!ml-auto w-4 shrink-0 lg:hidden"><svg xmlns="http://www.w3.org/2000/svg" width="100%" height="100%" viewBox="0 0 16 16" fill="none"><g><path d="M8.7813 8.00047L5.48145 4.70062L6.42426 3.75781L10.6669 8.00047L6.42426 12.2431L5.48145 11.3003L8.7813 8.00047Z" fill="currentColor"></path></g></svg></div></div></li><li><div class="group relative flex items-center py-[0.513rem] md:justify-between lg:px-[0.625rem]"><div class="absolute inset-0 z-0 !origin-bottom-left" style="transform:scale(1)"><div class="absolute inset-0 z-0 !origin-bottom-left" style="transform:scale(0)"></div></div><a target="" aria-label="Improve conversion" class="absolute inset-0 z-20" href="/solutions/use-case/improve-conversion/"></a><div class="z-10 flex items-center"><div class="relative mr-[0.625rem] h-4 w-4 shrink-0 rounded-[0.125rem]"><img alt="Improve Conversion Icon" loading="lazy" width="16" height="16" decoding="async" data-nimg="1" class="h-full w-full object-contain" style="color:transparent" srcSet="//images.ctfassets.net/gwbpo1m641r7/5FAt4vEn3sUzddwc2T5aPI/ac892ab54632e57d537142929dd894fd/Improve_Conversion_Icon.svg?w=16&q=100&fit=fill 1x, //images.ctfassets.net/gwbpo1m641r7/5FAt4vEn3sUzddwc2T5aPI/ac892ab54632e57d537142929dd894fd/Improve_Conversion_Icon.svg?w=32&q=100&fit=fill 2x" src="//images.ctfassets.net/gwbpo1m641r7/5FAt4vEn3sUzddwc2T5aPI/ac892ab54632e57d537142929dd894fd/Improve_Conversion_Icon.svg?w=32&q=100&fit=fill"/></div><span class="text-14 flex-shrink-0">Improve conversion</span></div><div class="z-20 ml-2 w-[.6rem] shrink-0 transform transition-transform duration-200 max-lg:hidden md:ml-6 md:group-hover:translate-x-1"><svg xmlns="http://www.w3.org/2000/svg" width="100%" height="100%" viewBox="0 0 11 11" fill="none" class=""><title>Arrow</title><path d="M6.36482 0.293945L10.9998 4.92895V5.40895L6.33482 10.0889L5.46482 8.70895L8.10482 6.02395H0.694824V4.32895H8.11982L5.47982 1.64395L6.36482 0.293945Z" fill="currentColor"></path></svg></div><div class="!ml-auto w-4 shrink-0 lg:hidden"><svg xmlns="http://www.w3.org/2000/svg" width="100%" height="100%" viewBox="0 0 16 16" fill="none"><g><path d="M8.7813 8.00047L5.48145 4.70062L6.42426 3.75781L10.6669 8.00047L6.42426 12.2431L5.48145 11.3003L8.7813 8.00047Z" fill="currentColor"></path></g></svg></div></div></li><li><div class="group relative flex items-center py-[0.513rem] md:justify-between lg:px-[0.625rem]"><div class="absolute inset-0 z-0 !origin-bottom-left" style="transform:scale(1)"><div class="absolute inset-0 z-0 !origin-bottom-left" style="transform:scale(0)"></div></div><a target="" aria-label="Increase lifetime value" class="absolute inset-0 z-20" href="/solutions/use-case/increase-lifetime-value/"></a><div class="z-10 flex items-center"><div class="relative mr-[0.625rem] h-4 w-4 shrink-0 rounded-[0.125rem]"><img alt="Increase Lifetime Icon" loading="lazy" width="16" height="16" decoding="async" data-nimg="1" class="h-full w-full object-contain" style="color:transparent" srcSet="//images.ctfassets.net/gwbpo1m641r7/jQf7kY82XwvcUhvrzWGAt/c382e41206c0a8c69fb2e6016dd84a12/Increase_Lifetime_Icon.svg?w=16&q=100&fit=fill 1x, //images.ctfassets.net/gwbpo1m641r7/jQf7kY82XwvcUhvrzWGAt/c382e41206c0a8c69fb2e6016dd84a12/Increase_Lifetime_Icon.svg?w=32&q=100&fit=fill 2x" src="//images.ctfassets.net/gwbpo1m641r7/jQf7kY82XwvcUhvrzWGAt/c382e41206c0a8c69fb2e6016dd84a12/Increase_Lifetime_Icon.svg?w=32&q=100&fit=fill"/></div><span class="text-14 flex-shrink-0">Increase lifetime value</span></div><div class="z-20 ml-2 w-[.6rem] shrink-0 transform transition-transform duration-200 max-lg:hidden md:ml-6 md:group-hover:translate-x-1"><svg xmlns="http://www.w3.org/2000/svg" width="100%" height="100%" viewBox="0 0 11 11" fill="none" class=""><title>Arrow</title><path d="M6.36482 0.293945L10.9998 4.92895V5.40895L6.33482 10.0889L5.46482 8.70895L8.10482 6.02395H0.694824V4.32895H8.11982L5.47982 1.64395L6.36482 0.293945Z" fill="currentColor"></path></svg></div><div class="!ml-auto w-4 shrink-0 lg:hidden"><svg xmlns="http://www.w3.org/2000/svg" width="100%" height="100%" viewBox="0 0 16 16" fill="none"><g><path d="M8.7813 8.00047L5.48145 4.70062L6.42426 3.75781L10.6669 8.00047L6.42426 12.2431L5.48145 11.3003L8.7813 8.00047Z" fill="currentColor"></path></g></svg></div></div></li><li><div class="group relative flex items-center py-[0.513rem] md:justify-between lg:px-[0.625rem]"><div class="absolute inset-0 z-0 !origin-bottom-left" style="transform:scale(1)"><div class="absolute inset-0 z-0 !origin-bottom-left" style="transform:scale(0)"></div></div><a target="" aria-label="Boost A/B testing results" class="absolute inset-0 z-20" href="/solutions/use-case/ab-testing/"></a><div class="z-10 flex items-center"><div class="relative mr-[0.625rem] h-4 w-4 shrink-0 rounded-[0.125rem]"><img alt="Boost A B Icon" loading="lazy" width="16" height="16" decoding="async" data-nimg="1" class="h-full w-full object-contain" style="color:transparent" srcSet="//images.ctfassets.net/gwbpo1m641r7/mgBFXwWsaiiIDXXHtPexB/efc008ff8cfd311d3c660c39efa3b093/Boost_A_B_Icon.svg?w=16&q=100&fit=fill 1x, //images.ctfassets.net/gwbpo1m641r7/mgBFXwWsaiiIDXXHtPexB/efc008ff8cfd311d3c660c39efa3b093/Boost_A_B_Icon.svg?w=32&q=100&fit=fill 2x" src="//images.ctfassets.net/gwbpo1m641r7/mgBFXwWsaiiIDXXHtPexB/efc008ff8cfd311d3c660c39efa3b093/Boost_A_B_Icon.svg?w=32&q=100&fit=fill"/></div><span class="text-14 flex-shrink-0">Boost A/B testing results</span></div><div class="z-20 ml-2 w-[.6rem] shrink-0 transform transition-transform duration-200 max-lg:hidden md:ml-6 md:group-hover:translate-x-1"><svg xmlns="http://www.w3.org/2000/svg" width="100%" height="100%" viewBox="0 0 11 11" fill="none" class=""><title>Arrow</title><path d="M6.36482 0.293945L10.9998 4.92895V5.40895L6.33482 10.0889L5.46482 8.70895L8.10482 6.02395H0.694824V4.32895H8.11982L5.47982 1.64395L6.36482 0.293945Z" fill="currentColor"></path></svg></div><div class="!ml-auto w-4 shrink-0 lg:hidden"><svg xmlns="http://www.w3.org/2000/svg" width="100%" height="100%" viewBox="0 0 16 16" fill="none"><g><path d="M8.7813 8.00047L5.48145 4.70062L6.42426 3.75781L10.6669 8.00047L6.42426 12.2431L5.48145 11.3003L8.7813 8.00047Z" fill="currentColor"></path></g></svg></div></div></li><li><div class="group relative flex items-center py-[0.513rem] md:justify-between lg:px-[0.625rem]"><div class="absolute inset-0 z-0 !origin-bottom-left" style="transform:scale(1)"><div class="absolute inset-0 z-0 !origin-bottom-left" style="transform:scale(0)"></div></div><a target="" aria-label="Find & fix errors" class="absolute inset-0 z-20" href="/solutions/use-case/find-and-fix-errors/"></a><div class="z-10 flex items-center"><div class="relative mr-[0.625rem] h-4 w-4 shrink-0 rounded-[0.125rem]"><img alt="Find Errors Icon" loading="lazy" width="16" height="16" decoding="async" data-nimg="1" class="h-full w-full object-contain" style="color:transparent" srcSet="//images.ctfassets.net/gwbpo1m641r7/45F4fJIFKSJGUmMFXh5Bsx/fcffbcbeeeecd0f489cee6281d13c77d/Find_Errors_Icon.svg?w=16&q=100&fit=fill 1x, //images.ctfassets.net/gwbpo1m641r7/45F4fJIFKSJGUmMFXh5Bsx/fcffbcbeeeecd0f489cee6281d13c77d/Find_Errors_Icon.svg?w=32&q=100&fit=fill 2x" src="//images.ctfassets.net/gwbpo1m641r7/45F4fJIFKSJGUmMFXh5Bsx/fcffbcbeeeecd0f489cee6281d13c77d/Find_Errors_Icon.svg?w=32&q=100&fit=fill"/></div><span class="text-14 flex-shrink-0">Find & fix errors</span></div><div class="z-20 ml-2 w-[.6rem] shrink-0 transform transition-transform duration-200 max-lg:hidden md:ml-6 md:group-hover:translate-x-1"><svg xmlns="http://www.w3.org/2000/svg" width="100%" height="100%" viewBox="0 0 11 11" fill="none" class=""><title>Arrow</title><path d="M6.36482 0.293945L10.9998 4.92895V5.40895L6.33482 10.0889L5.46482 8.70895L8.10482 6.02395H0.694824V4.32895H8.11982L5.47982 1.64395L6.36482 0.293945Z" fill="currentColor"></path></svg></div><div class="!ml-auto w-4 shrink-0 lg:hidden"><svg xmlns="http://www.w3.org/2000/svg" width="100%" height="100%" viewBox="0 0 16 16" fill="none"><g><path d="M8.7813 8.00047L5.48145 4.70062L6.42426 3.75781L10.6669 8.00047L6.42426 12.2431L5.48145 11.3003L8.7813 8.00047Z" fill="currentColor"></path></g></svg></div></div></li><li><div class="group relative flex items-center py-[0.513rem] md:justify-between lg:px-[0.625rem]"><div class="absolute inset-0 z-0 !origin-bottom-left" style="transform:scale(1)"><div class="absolute inset-0 z-0 !origin-bottom-left" style="transform:scale(0)"></div></div><a target="" aria-label="Act on feedback" class="absolute inset-0 z-20" href="/solutions/use-case/feedback/"></a><div class="z-10 flex items-center"><div class="relative mr-[0.625rem] h-4 w-4 shrink-0 rounded-[0.125rem]"><img alt="Act on Feedback Icon" loading="lazy" width="16" height="16" decoding="async" data-nimg="1" class="h-full w-full object-contain" style="color:transparent" srcSet="//images.ctfassets.net/gwbpo1m641r7/fSdXzDo0BZAwqA4zKfrkT/2bbc005d2ef89a85934ed38aa1c61d0c/Act_on_Feedback_Icon.svg?w=16&q=100&fit=fill 1x, //images.ctfassets.net/gwbpo1m641r7/fSdXzDo0BZAwqA4zKfrkT/2bbc005d2ef89a85934ed38aa1c61d0c/Act_on_Feedback_Icon.svg?w=32&q=100&fit=fill 2x" src="//images.ctfassets.net/gwbpo1m641r7/fSdXzDo0BZAwqA4zKfrkT/2bbc005d2ef89a85934ed38aa1c61d0c/Act_on_Feedback_Icon.svg?w=32&q=100&fit=fill"/></div><span class="text-14 flex-shrink-0">Act on feedback</span></div><div class="z-20 ml-2 w-[.6rem] shrink-0 transform transition-transform duration-200 max-lg:hidden md:ml-6 md:group-hover:translate-x-1"><svg xmlns="http://www.w3.org/2000/svg" width="100%" height="100%" viewBox="0 0 11 11" fill="none" class=""><title>Arrow</title><path d="M6.36482 0.293945L10.9998 4.92895V5.40895L6.33482 10.0889L5.46482 8.70895L8.10482 6.02395H0.694824V4.32895H8.11982L5.47982 1.64395L6.36482 0.293945Z" fill="currentColor"></path></svg></div><div class="!ml-auto w-4 shrink-0 lg:hidden"><svg xmlns="http://www.w3.org/2000/svg" width="100%" height="100%" viewBox="0 0 16 16" fill="none"><g><path d="M8.7813 8.00047L5.48145 4.70062L6.42426 3.75781L10.6669 8.00047L6.42426 12.2431L5.48145 11.3003L8.7813 8.00047Z" fill="currentColor"></path></g></svg></div></div></li></ul></ul><ul class="border-grey-pastel max-lg:rounded-lg max-lg:border max-lg:p-5 max-lg:pb-4 lg:border-r lg:px-[1.1rem] lg:py-6 basis-[29.53%]"><span class="submenu-heading mb-3 opacity-[.65] md:mb-4 md:pl-[0.625rem]">For Teams</span><ul><li><div class="group relative flex items-center py-[0.513rem] md:justify-between lg:px-[0.625rem]"><div class="absolute inset-0 z-0 !origin-bottom-left" style="transform:scale(1)"><div class="absolute inset-0 z-0 !origin-bottom-left" style="transform:scale(0)"></div></div><a target="" aria-label="Digital Marketing" class="absolute inset-0 z-20" href="/solutions/teams/digital-marketing/"></a><div class="z-10 flex items-center"><div class="relative mr-[0.625rem] h-4 w-4 shrink-0 rounded-[0.125rem]"><img alt="Digital Marketing Icon" loading="lazy" width="16" height="16" decoding="async" data-nimg="1" class="h-full w-full object-contain" style="color:transparent" srcSet="//images.ctfassets.net/gwbpo1m641r7/5t1Dly1OwsTRUCmH8hIGHQ/9f3923dcacafa6fa2953a21dfbda8c9e/Digital_Marketing_Icon.svg?w=16&q=100&fit=fill 1x, //images.ctfassets.net/gwbpo1m641r7/5t1Dly1OwsTRUCmH8hIGHQ/9f3923dcacafa6fa2953a21dfbda8c9e/Digital_Marketing_Icon.svg?w=32&q=100&fit=fill 2x" src="//images.ctfassets.net/gwbpo1m641r7/5t1Dly1OwsTRUCmH8hIGHQ/9f3923dcacafa6fa2953a21dfbda8c9e/Digital_Marketing_Icon.svg?w=32&q=100&fit=fill"/></div><span class="text-14 flex-shrink-0">Digital Marketing</span></div><div class="z-20 ml-2 w-[.6rem] shrink-0 transform transition-transform duration-200 max-lg:hidden md:ml-6 md:group-hover:translate-x-1"><svg xmlns="http://www.w3.org/2000/svg" width="100%" height="100%" viewBox="0 0 11 11" fill="none" class=""><title>Arrow</title><path d="M6.36482 0.293945L10.9998 4.92895V5.40895L6.33482 10.0889L5.46482 8.70895L8.10482 6.02395H0.694824V4.32895H8.11982L5.47982 1.64395L6.36482 0.293945Z" fill="currentColor"></path></svg></div><div class="!ml-auto w-4 shrink-0 lg:hidden"><svg xmlns="http://www.w3.org/2000/svg" width="100%" height="100%" viewBox="0 0 16 16" fill="none"><g><path d="M8.7813 8.00047L5.48145 4.70062L6.42426 3.75781L10.6669 8.00047L6.42426 12.2431L5.48145 11.3003L8.7813 8.00047Z" fill="currentColor"></path></g></svg></div></div></li><li><div class="group relative flex items-center py-[0.513rem] md:justify-between lg:px-[0.625rem]"><div class="absolute inset-0 z-0 !origin-bottom-left" style="transform:scale(1)"><div class="absolute inset-0 z-0 !origin-bottom-left" style="transform:scale(0)"></div></div><a target="" aria-label="Product" class="absolute inset-0 z-20" href="/solutions/teams/product/"></a><div class="z-10 flex items-center"><div class="relative mr-[0.625rem] h-4 w-4 shrink-0 rounded-[0.125rem]"><img alt="Product Icon" loading="lazy" width="16" height="16" decoding="async" data-nimg="1" class="h-full w-full object-contain" style="color:transparent" srcSet="//images.ctfassets.net/gwbpo1m641r7/5RhbkqNTlr1oXS1fHgg8Kp/96fe5b1207d026212e741eef00f816e5/Product_Icon.svg?w=16&q=100&fit=fill 1x, //images.ctfassets.net/gwbpo1m641r7/5RhbkqNTlr1oXS1fHgg8Kp/96fe5b1207d026212e741eef00f816e5/Product_Icon.svg?w=32&q=100&fit=fill 2x" src="//images.ctfassets.net/gwbpo1m641r7/5RhbkqNTlr1oXS1fHgg8Kp/96fe5b1207d026212e741eef00f816e5/Product_Icon.svg?w=32&q=100&fit=fill"/></div><span class="text-14 flex-shrink-0">Product</span></div><div class="z-20 ml-2 w-[.6rem] shrink-0 transform transition-transform duration-200 max-lg:hidden md:ml-6 md:group-hover:translate-x-1"><svg xmlns="http://www.w3.org/2000/svg" width="100%" height="100%" viewBox="0 0 11 11" fill="none" class=""><title>Arrow</title><path d="M6.36482 0.293945L10.9998 4.92895V5.40895L6.33482 10.0889L5.46482 8.70895L8.10482 6.02395H0.694824V4.32895H8.11982L5.47982 1.64395L6.36482 0.293945Z" fill="currentColor"></path></svg></div><div class="!ml-auto w-4 shrink-0 lg:hidden"><svg xmlns="http://www.w3.org/2000/svg" width="100%" height="100%" viewBox="0 0 16 16" fill="none"><g><path d="M8.7813 8.00047L5.48145 4.70062L6.42426 3.75781L10.6669 8.00047L6.42426 12.2431L5.48145 11.3003L8.7813 8.00047Z" fill="currentColor"></path></g></svg></div></div></li><li><div class="group relative flex items-center py-[0.513rem] md:justify-between lg:px-[0.625rem]"><div class="absolute inset-0 z-0 !origin-bottom-left" style="transform:scale(1)"><div class="absolute inset-0 z-0 !origin-bottom-left" style="transform:scale(0)"></div></div><a target="" aria-label="Analytics" class="absolute inset-0 z-20" href="/solutions/teams/analytics/"></a><div class="z-10 flex items-center"><div class="relative mr-[0.625rem] h-4 w-4 shrink-0 rounded-[0.125rem]"><img alt="Analytics Icon" loading="lazy" width="16" height="16" decoding="async" data-nimg="1" class="h-full w-full object-contain" style="color:transparent" srcSet="//images.ctfassets.net/gwbpo1m641r7/2cYX4NeSttp5rTUOXXE98q/0f4aa0dfebb6513e64ae94da554e9ce1/Analytics_Icon.svg?w=16&q=100&fit=fill 1x, //images.ctfassets.net/gwbpo1m641r7/2cYX4NeSttp5rTUOXXE98q/0f4aa0dfebb6513e64ae94da554e9ce1/Analytics_Icon.svg?w=32&q=100&fit=fill 2x" src="//images.ctfassets.net/gwbpo1m641r7/2cYX4NeSttp5rTUOXXE98q/0f4aa0dfebb6513e64ae94da554e9ce1/Analytics_Icon.svg?w=32&q=100&fit=fill"/></div><span class="text-14 flex-shrink-0">Analytics</span></div><div class="z-20 ml-2 w-[.6rem] shrink-0 transform transition-transform duration-200 max-lg:hidden md:ml-6 md:group-hover:translate-x-1"><svg xmlns="http://www.w3.org/2000/svg" width="100%" height="100%" viewBox="0 0 11 11" fill="none" class=""><title>Arrow</title><path d="M6.36482 0.293945L10.9998 4.92895V5.40895L6.33482 10.0889L5.46482 8.70895L8.10482 6.02395H0.694824V4.32895H8.11982L5.47982 1.64395L6.36482 0.293945Z" fill="currentColor"></path></svg></div><div class="!ml-auto w-4 shrink-0 lg:hidden"><svg xmlns="http://www.w3.org/2000/svg" width="100%" height="100%" viewBox="0 0 16 16" fill="none"><g><path d="M8.7813 8.00047L5.48145 4.70062L6.42426 3.75781L10.6669 8.00047L6.42426 12.2431L5.48145 11.3003L8.7813 8.00047Z" fill="currentColor"></path></g></svg></div></div></li><li><div class="group relative flex items-center py-[0.513rem] md:justify-between lg:px-[0.625rem]"><div class="absolute inset-0 z-0 !origin-bottom-left" style="transform:scale(1)"><div class="absolute inset-0 z-0 !origin-bottom-left" style="transform:scale(0)"></div></div><a target="" aria-label="eCommerce" class="absolute inset-0 z-20" href="/solutions/teams/ecommerce/"></a><div class="z-10 flex items-center"><div class="relative mr-[0.625rem] h-4 w-4 shrink-0 rounded-[0.125rem]"><img alt="Ecommerce Icon" loading="lazy" width="16" height="16" decoding="async" data-nimg="1" class="h-full w-full object-contain" style="color:transparent" srcSet="//images.ctfassets.net/gwbpo1m641r7/5GKw5XwKzLISIMoUfBBxzf/b3ff49a117b05b431201ba4c34bf23b0/Ecommerce_Icon.svg?w=16&q=100&fit=fill 1x, //images.ctfassets.net/gwbpo1m641r7/5GKw5XwKzLISIMoUfBBxzf/b3ff49a117b05b431201ba4c34bf23b0/Ecommerce_Icon.svg?w=32&q=100&fit=fill 2x" src="//images.ctfassets.net/gwbpo1m641r7/5GKw5XwKzLISIMoUfBBxzf/b3ff49a117b05b431201ba4c34bf23b0/Ecommerce_Icon.svg?w=32&q=100&fit=fill"/></div><span class="text-14 flex-shrink-0">eCommerce</span></div><div class="z-20 ml-2 w-[.6rem] shrink-0 transform transition-transform duration-200 max-lg:hidden md:ml-6 md:group-hover:translate-x-1"><svg xmlns="http://www.w3.org/2000/svg" width="100%" height="100%" viewBox="0 0 11 11" fill="none" class=""><title>Arrow</title><path d="M6.36482 0.293945L10.9998 4.92895V5.40895L6.33482 10.0889L5.46482 8.70895L8.10482 6.02395H0.694824V4.32895H8.11982L5.47982 1.64395L6.36482 0.293945Z" fill="currentColor"></path></svg></div><div class="!ml-auto w-4 shrink-0 lg:hidden"><svg xmlns="http://www.w3.org/2000/svg" width="100%" height="100%" viewBox="0 0 16 16" fill="none"><g><path d="M8.7813 8.00047L5.48145 4.70062L6.42426 3.75781L10.6669 8.00047L6.42426 12.2431L5.48145 11.3003L8.7813 8.00047Z" fill="currentColor"></path></g></svg></div></div></li><li><div class="group relative flex items-center py-[0.513rem] md:justify-between lg:px-[0.625rem]"><div class="absolute inset-0 z-0 !origin-bottom-left" style="transform:scale(1)"><div class="absolute inset-0 z-0 !origin-bottom-left" style="transform:scale(0)"></div></div><a target="" aria-label="Design & UX" class="absolute inset-0 z-20" href="/solutions/teams/design-ux/"></a><div class="z-10 flex items-center"><div class="relative mr-[0.625rem] h-4 w-4 shrink-0 rounded-[0.125rem]"><img alt="Icon — Pencil & Ruler" loading="lazy" width="16" height="16" decoding="async" data-nimg="1" class="h-full w-full object-contain" style="color:transparent" srcSet="//images.ctfassets.net/gwbpo1m641r7/4tAs2bqLywqyrTspTmerMH/c213072aed52120bd53067c985f9a056/Design_UX_Icon.svg?w=16&q=100&fit=fill 1x, //images.ctfassets.net/gwbpo1m641r7/4tAs2bqLywqyrTspTmerMH/c213072aed52120bd53067c985f9a056/Design_UX_Icon.svg?w=32&q=100&fit=fill 2x" src="//images.ctfassets.net/gwbpo1m641r7/4tAs2bqLywqyrTspTmerMH/c213072aed52120bd53067c985f9a056/Design_UX_Icon.svg?w=32&q=100&fit=fill"/></div><span class="text-14 flex-shrink-0">Design & UX</span></div><div class="z-20 ml-2 w-[.6rem] shrink-0 transform transition-transform duration-200 max-lg:hidden md:ml-6 md:group-hover:translate-x-1"><svg xmlns="http://www.w3.org/2000/svg" width="100%" height="100%" viewBox="0 0 11 11" fill="none" class=""><title>Arrow</title><path d="M6.36482 0.293945L10.9998 4.92895V5.40895L6.33482 10.0889L5.46482 8.70895L8.10482 6.02395H0.694824V4.32895H8.11982L5.47982 1.64395L6.36482 0.293945Z" fill="currentColor"></path></svg></div><div class="!ml-auto w-4 shrink-0 lg:hidden"><svg xmlns="http://www.w3.org/2000/svg" width="100%" height="100%" viewBox="0 0 16 16" fill="none"><g><path d="M8.7813 8.00047L5.48145 4.70062L6.42426 3.75781L10.6669 8.00047L6.42426 12.2431L5.48145 11.3003L8.7813 8.00047Z" fill="currentColor"></path></g></svg></div></div></li><li><div class="group relative flex items-center py-[0.513rem] md:justify-between lg:px-[0.625rem]"><div class="absolute inset-0 z-0 !origin-bottom-left" style="transform:scale(1)"><div class="absolute inset-0 z-0 !origin-bottom-left" style="transform:scale(0)"></div></div><a target="" aria-label="Technical & IT" class="absolute inset-0 z-20" href="/solutions/teams/tech-and-it/"></a><div class="z-10 flex items-center"><div class="relative mr-[0.625rem] h-4 w-4 shrink-0 rounded-[0.125rem]"><img alt="Tech IT Icon" loading="lazy" width="16" height="16" decoding="async" data-nimg="1" class="h-full w-full object-contain" style="color:transparent" srcSet="//images.ctfassets.net/gwbpo1m641r7/2MdNK6i7YgQs5HPYXl3jQP/2fd7a7ffc116d2b3424e3778f2a65b24/Tech_IT_Icon.svg?w=16&q=100&fit=fill 1x, //images.ctfassets.net/gwbpo1m641r7/2MdNK6i7YgQs5HPYXl3jQP/2fd7a7ffc116d2b3424e3778f2a65b24/Tech_IT_Icon.svg?w=32&q=100&fit=fill 2x" src="//images.ctfassets.net/gwbpo1m641r7/2MdNK6i7YgQs5HPYXl3jQP/2fd7a7ffc116d2b3424e3778f2a65b24/Tech_IT_Icon.svg?w=32&q=100&fit=fill"/></div><span class="text-14 flex-shrink-0">Technical & IT</span></div><div class="z-20 ml-2 w-[.6rem] shrink-0 transform transition-transform duration-200 max-lg:hidden md:ml-6 md:group-hover:translate-x-1"><svg xmlns="http://www.w3.org/2000/svg" width="100%" height="100%" viewBox="0 0 11 11" fill="none" class=""><title>Arrow</title><path d="M6.36482 0.293945L10.9998 4.92895V5.40895L6.33482 10.0889L5.46482 8.70895L8.10482 6.02395H0.694824V4.32895H8.11982L5.47982 1.64395L6.36482 0.293945Z" fill="currentColor"></path></svg></div><div class="!ml-auto w-4 shrink-0 lg:hidden"><svg xmlns="http://www.w3.org/2000/svg" width="100%" height="100%" viewBox="0 0 16 16" fill="none"><g><path d="M8.7813 8.00047L5.48145 4.70062L6.42426 3.75781L10.6669 8.00047L6.42426 12.2431L5.48145 11.3003L8.7813 8.00047Z" fill="currentColor"></path></g></svg></div></div></li></ul></ul><ul class="border-grey-pastel max-lg:rounded-lg max-lg:border max-lg:p-5 max-lg:pb-4 lg:border-r lg:px-[1.1rem] lg:py-6 lg:!border-0 basis-[32.47%]"><span class="submenu-heading mb-3 opacity-[.65] md:mb-4 md:pl-[0.625rem]">For Industries</span><ul><li><div class="group relative flex items-center py-[0.513rem] md:justify-between lg:px-[0.625rem]"><div class="absolute inset-0 z-0 !origin-bottom-left" style="transform:scale(1)"><div class="absolute inset-0 z-0 !origin-bottom-left" style="transform:scale(0)"></div></div><a target="" aria-label="BFSI" class="absolute inset-0 z-20" href="/solutions/industry/banking-and-financial-services/"></a><div class="z-10 flex items-center"><div class="relative mr-[0.625rem] h-4 w-4 shrink-0 rounded-[0.125rem]"><img alt="BFSI Icon" loading="lazy" width="16" height="16" decoding="async" data-nimg="1" class="h-full w-full object-contain" style="color:transparent" srcSet="//images.ctfassets.net/gwbpo1m641r7/6ASTVgiv7JazqFP5GPLttl/ad5085f12e0dc49d51c4ba37a09f8a2a/BFSI_Icon.svg?w=16&q=100&fit=fill 1x, //images.ctfassets.net/gwbpo1m641r7/6ASTVgiv7JazqFP5GPLttl/ad5085f12e0dc49d51c4ba37a09f8a2a/BFSI_Icon.svg?w=32&q=100&fit=fill 2x" src="//images.ctfassets.net/gwbpo1m641r7/6ASTVgiv7JazqFP5GPLttl/ad5085f12e0dc49d51c4ba37a09f8a2a/BFSI_Icon.svg?w=32&q=100&fit=fill"/></div><span class="text-14 flex-shrink-0">BFSI</span></div><div class="z-20 ml-2 w-[.6rem] shrink-0 transform transition-transform duration-200 max-lg:hidden md:ml-6 md:group-hover:translate-x-1"><svg xmlns="http://www.w3.org/2000/svg" width="100%" height="100%" viewBox="0 0 11 11" fill="none" class=""><title>Arrow</title><path d="M6.36482 0.293945L10.9998 4.92895V5.40895L6.33482 10.0889L5.46482 8.70895L8.10482 6.02395H0.694824V4.32895H8.11982L5.47982 1.64395L6.36482 0.293945Z" fill="currentColor"></path></svg></div><div class="!ml-auto w-4 shrink-0 lg:hidden"><svg xmlns="http://www.w3.org/2000/svg" width="100%" height="100%" viewBox="0 0 16 16" fill="none"><g><path d="M8.7813 8.00047L5.48145 4.70062L6.42426 3.75781L10.6669 8.00047L6.42426 12.2431L5.48145 11.3003L8.7813 8.00047Z" fill="currentColor"></path></g></svg></div></div></li><li><div class="group relative flex items-center py-[0.513rem] md:justify-between lg:px-[0.625rem]"><div class="absolute inset-0 z-0 !origin-bottom-left" style="transform:scale(1)"><div class="absolute inset-0 z-0 !origin-bottom-left" style="transform:scale(0)"></div></div><a target="" aria-label="eCommerce & Retail" class="absolute inset-0 z-20" href="/solutions/industry/ecommerce-retail/"></a><div class="z-10 flex items-center"><div class="relative mr-[0.625rem] h-4 w-4 shrink-0 rounded-[0.125rem]"><img alt="Icon — Shopping Bag" loading="lazy" width="16" height="16" decoding="async" data-nimg="1" class="h-full w-full object-contain" style="color:transparent" srcSet="//images.ctfassets.net/gwbpo1m641r7/27ayXju92YK1eAVrDz7KS/4121cd8fe8fe3269aef306c52d4203af/Ecommerce_Travel_Icon.svg?w=16&q=100&fit=fill 1x, //images.ctfassets.net/gwbpo1m641r7/27ayXju92YK1eAVrDz7KS/4121cd8fe8fe3269aef306c52d4203af/Ecommerce_Travel_Icon.svg?w=32&q=100&fit=fill 2x" src="//images.ctfassets.net/gwbpo1m641r7/27ayXju92YK1eAVrDz7KS/4121cd8fe8fe3269aef306c52d4203af/Ecommerce_Travel_Icon.svg?w=32&q=100&fit=fill"/></div><span class="text-14 flex-shrink-0">eCommerce & Retail</span></div><div class="z-20 ml-2 w-[.6rem] shrink-0 transform transition-transform duration-200 max-lg:hidden md:ml-6 md:group-hover:translate-x-1"><svg xmlns="http://www.w3.org/2000/svg" width="100%" height="100%" viewBox="0 0 11 11" fill="none" class=""><title>Arrow</title><path d="M6.36482 0.293945L10.9998 4.92895V5.40895L6.33482 10.0889L5.46482 8.70895L8.10482 6.02395H0.694824V4.32895H8.11982L5.47982 1.64395L6.36482 0.293945Z" fill="currentColor"></path></svg></div><div class="!ml-auto w-4 shrink-0 lg:hidden"><svg xmlns="http://www.w3.org/2000/svg" width="100%" height="100%" viewBox="0 0 16 16" fill="none"><g><path d="M8.7813 8.00047L5.48145 4.70062L6.42426 3.75781L10.6669 8.00047L6.42426 12.2431L5.48145 11.3003L8.7813 8.00047Z" fill="currentColor"></path></g></svg></div></div></li><li><div class="group relative flex items-center py-[0.513rem] md:justify-between lg:px-[0.625rem]"><div class="absolute inset-0 z-0 !origin-bottom-left" style="transform:scale(1)"><div class="absolute inset-0 z-0 !origin-bottom-left" style="transform:scale(0)"></div></div><a target="" aria-label="Tech" class="absolute inset-0 z-20" href="/solutions/industry/tech-saas/"></a><div class="z-10 flex items-center"><div class="relative mr-[0.625rem] h-4 w-4 shrink-0 rounded-[0.125rem]"><img alt="Tech Icon" loading="lazy" width="16" height="16" decoding="async" data-nimg="1" class="h-full w-full object-contain" style="color:transparent" srcSet="//images.ctfassets.net/gwbpo1m641r7/3mMpcixbazz9CsnBM4oX8G/38e99e455067eeb2a14c3fa59c7dbdd0/Tech_Icon.svg?w=16&q=100&fit=fill 1x, //images.ctfassets.net/gwbpo1m641r7/3mMpcixbazz9CsnBM4oX8G/38e99e455067eeb2a14c3fa59c7dbdd0/Tech_Icon.svg?w=32&q=100&fit=fill 2x" src="//images.ctfassets.net/gwbpo1m641r7/3mMpcixbazz9CsnBM4oX8G/38e99e455067eeb2a14c3fa59c7dbdd0/Tech_Icon.svg?w=32&q=100&fit=fill"/></div><span class="text-14 flex-shrink-0">Tech</span></div><div class="z-20 ml-2 w-[.6rem] shrink-0 transform transition-transform duration-200 max-lg:hidden md:ml-6 md:group-hover:translate-x-1"><svg xmlns="http://www.w3.org/2000/svg" width="100%" height="100%" viewBox="0 0 11 11" fill="none" class=""><title>Arrow</title><path d="M6.36482 0.293945L10.9998 4.92895V5.40895L6.33482 10.0889L5.46482 8.70895L8.10482 6.02395H0.694824V4.32895H8.11982L5.47982 1.64395L6.36482 0.293945Z" fill="currentColor"></path></svg></div><div class="!ml-auto w-4 shrink-0 lg:hidden"><svg xmlns="http://www.w3.org/2000/svg" width="100%" height="100%" viewBox="0 0 16 16" fill="none"><g><path d="M8.7813 8.00047L5.48145 4.70062L6.42426 3.75781L10.6669 8.00047L6.42426 12.2431L5.48145 11.3003L8.7813 8.00047Z" fill="currentColor"></path></g></svg></div></div></li><li><div class="group relative flex items-center py-[0.513rem] md:justify-between lg:px-[0.625rem]"><div class="absolute inset-0 z-0 !origin-bottom-left" style="transform:scale(1)"><div class="absolute inset-0 z-0 !origin-bottom-left" style="transform:scale(0)"></div></div><a target="" aria-label="Travel & Hospitality" class="absolute inset-0 z-20" href="/solutions/industry/travel-hospitality/"></a><div class="z-10 flex items-center"><div class="relative mr-[0.625rem] h-4 w-4 shrink-0 rounded-[0.125rem]"><img alt="Travel Icon" loading="lazy" width="16" height="16" decoding="async" data-nimg="1" class="h-full w-full object-contain" style="color:transparent" srcSet="//images.ctfassets.net/gwbpo1m641r7/1HIDkaNX5suLgYKBXgffF4/04387001a686ef35345fa1d55be0c2ad/Travel_Icon.svg?w=16&q=100&fit=fill 1x, //images.ctfassets.net/gwbpo1m641r7/1HIDkaNX5suLgYKBXgffF4/04387001a686ef35345fa1d55be0c2ad/Travel_Icon.svg?w=32&q=100&fit=fill 2x" src="//images.ctfassets.net/gwbpo1m641r7/1HIDkaNX5suLgYKBXgffF4/04387001a686ef35345fa1d55be0c2ad/Travel_Icon.svg?w=32&q=100&fit=fill"/></div><span class="text-14 flex-shrink-0">Travel & Hospitality</span></div><div class="z-20 ml-2 w-[.6rem] shrink-0 transform transition-transform duration-200 max-lg:hidden md:ml-6 md:group-hover:translate-x-1"><svg xmlns="http://www.w3.org/2000/svg" width="100%" height="100%" viewBox="0 0 11 11" fill="none" class=""><title>Arrow</title><path d="M6.36482 0.293945L10.9998 4.92895V5.40895L6.33482 10.0889L5.46482 8.70895L8.10482 6.02395H0.694824V4.32895H8.11982L5.47982 1.64395L6.36482 0.293945Z" fill="currentColor"></path></svg></div><div class="!ml-auto w-4 shrink-0 lg:hidden"><svg xmlns="http://www.w3.org/2000/svg" width="100%" height="100%" viewBox="0 0 16 16" fill="none"><g><path d="M8.7813 8.00047L5.48145 4.70062L6.42426 3.75781L10.6669 8.00047L6.42426 12.2431L5.48145 11.3003L8.7813 8.00047Z" fill="currentColor"></path></g></svg></div></div></li><li><div class="group relative flex items-center py-[0.513rem] md:justify-between lg:px-[0.625rem]"><div class="absolute inset-0 z-0 !origin-bottom-left" style="transform:scale(1)"><div class="absolute inset-0 z-0 !origin-bottom-left" style="transform:scale(0)"></div></div><a target="" aria-label="B2B" class="absolute inset-0 z-20" href="/solutions/industry/b2b/"></a><div class="z-10 flex items-center"><div class="relative mr-[0.625rem] h-4 w-4 shrink-0 rounded-[0.125rem]"><img alt="B2B Icon" loading="lazy" width="16" height="16" decoding="async" data-nimg="1" class="h-full w-full object-contain" style="color:transparent" srcSet="//images.ctfassets.net/gwbpo1m641r7/cl97CnWwAtG4I597SkQ4c/c2f490931c6b24ffb871f9455a0ad476/B2B_Icon.svg?w=16&q=100&fit=fill 1x, //images.ctfassets.net/gwbpo1m641r7/cl97CnWwAtG4I597SkQ4c/c2f490931c6b24ffb871f9455a0ad476/B2B_Icon.svg?w=32&q=100&fit=fill 2x" src="//images.ctfassets.net/gwbpo1m641r7/cl97CnWwAtG4I597SkQ4c/c2f490931c6b24ffb871f9455a0ad476/B2B_Icon.svg?w=32&q=100&fit=fill"/></div><span class="text-14 flex-shrink-0">B2B</span></div><div class="z-20 ml-2 w-[.6rem] shrink-0 transform transition-transform duration-200 max-lg:hidden md:ml-6 md:group-hover:translate-x-1"><svg xmlns="http://www.w3.org/2000/svg" width="100%" height="100%" viewBox="0 0 11 11" fill="none" class=""><title>Arrow</title><path d="M6.36482 0.293945L10.9998 4.92895V5.40895L6.33482 10.0889L5.46482 8.70895L8.10482 6.02395H0.694824V4.32895H8.11982L5.47982 1.64395L6.36482 0.293945Z" fill="currentColor"></path></svg></div><div class="!ml-auto w-4 shrink-0 lg:hidden"><svg xmlns="http://www.w3.org/2000/svg" width="100%" height="100%" viewBox="0 0 16 16" fill="none"><g><path d="M8.7813 8.00047L5.48145 4.70062L6.42426 3.75781L10.6669 8.00047L6.42426 12.2431L5.48145 11.3003L8.7813 8.00047Z" fill="currentColor"></path></g></svg></div></div></li><li><div class="group relative flex items-center py-[0.513rem] md:justify-between lg:px-[0.625rem]"><div class="absolute inset-0 z-0 !origin-bottom-left" style="transform:scale(1)"><div class="absolute inset-0 z-0 !origin-bottom-left" style="transform:scale(0)"></div></div><a target="" aria-label="Public Sector" class="absolute inset-0 z-20" href="/solutions/industry/public-sector/"></a><div class="z-10 flex items-center"><div class="relative mr-[0.625rem] h-4 w-4 shrink-0 rounded-[0.125rem]"><img alt="Public Sector Icon" loading="lazy" width="16" height="16" decoding="async" data-nimg="1" class="h-full w-full object-contain" style="color:transparent" srcSet="//images.ctfassets.net/gwbpo1m641r7/5x4SrmYiowLbOh565xKhWi/131aa53efdac765170018a3de95baf35/Public_Sector_Icon.svg?w=16&q=100&fit=fill 1x, //images.ctfassets.net/gwbpo1m641r7/5x4SrmYiowLbOh565xKhWi/131aa53efdac765170018a3de95baf35/Public_Sector_Icon.svg?w=32&q=100&fit=fill 2x" src="//images.ctfassets.net/gwbpo1m641r7/5x4SrmYiowLbOh565xKhWi/131aa53efdac765170018a3de95baf35/Public_Sector_Icon.svg?w=32&q=100&fit=fill"/></div><span class="text-14 flex-shrink-0">Public Sector</span></div><div class="z-20 ml-2 w-[.6rem] shrink-0 transform transition-transform duration-200 max-lg:hidden md:ml-6 md:group-hover:translate-x-1"><svg xmlns="http://www.w3.org/2000/svg" width="100%" height="100%" viewBox="0 0 11 11" fill="none" class=""><title>Arrow</title><path d="M6.36482 0.293945L10.9998 4.92895V5.40895L6.33482 10.0889L5.46482 8.70895L8.10482 6.02395H0.694824V4.32895H8.11982L5.47982 1.64395L6.36482 0.293945Z" fill="currentColor"></path></svg></div><div class="!ml-auto w-4 shrink-0 lg:hidden"><svg xmlns="http://www.w3.org/2000/svg" width="100%" height="100%" viewBox="0 0 16 16" fill="none"><g><path d="M8.7813 8.00047L5.48145 4.70062L6.42426 3.75781L10.6669 8.00047L6.42426 12.2431L5.48145 11.3003L8.7813 8.00047Z" fill="currentColor"></path></g></svg></div></div></li></ul></ul></menu></div></div></li><li><a class="transition-opacity duration-300 hover:opacity-30" href="/customers/"><span class="main-menu-item">Customers</span></a></li><li class="relative"><button type="button" aria-label="Open undefined submenu" class="transition-opacity duration-300 hover:opacity-30 false"><span class="main-menu-item">Resources</span></button><div class="submenu-transition left-[-50%] z-[5] w-max origin-top-left text-black lg:absolute lg:top-[200%]" style="transform:scale(0.7) translateX(-34.8%)" aria-hidden="true"><div class="z-10 overflow-hidden rounded-xl pointer-events-none invisible absolute left-0 h-0 w-0 opacity-0"><menu class="grid overflow-hidden rounded-lg max-lg:gap-y-4 lg:w-[57.375rem] lg:grid-cols-3"><div class="lg:border-r lg:border-grey-pastel lg:p-6"><div class="relative mb-4 aspect-[247/145] w-full overflow-hidden rounded-lg md:mb-5"><img alt="Resources Menu Thumbnail" loading="lazy" width="247" height="145" decoding="async" data-nimg="1" class="h-full w-full object-cover" style="color:transparent" srcSet="//images.ctfassets.net/gwbpo1m641r7/5icjHvgMtFOl1VEplPE28O/903168c844941437ac9005c2f31edd1e/Resources_Menu_Thumbnail.svg?w=256&q=100&fit=fill 1x, //images.ctfassets.net/gwbpo1m641r7/5icjHvgMtFOl1VEplPE28O/903168c844941437ac9005c2f31edd1e/Resources_Menu_Thumbnail.svg?w=640&q=100&fit=fill 2x" src="//images.ctfassets.net/gwbpo1m641r7/5icjHvgMtFOl1VEplPE28O/903168c844941437ac9005c2f31edd1e/Resources_Menu_Thumbnail.svg?w=640&q=100&fit=fill"/></div><div class="max-lg:rounded-lg max-lg:border max-lg:border-grey-pastel max-lg:p-5 max-lg:pb-4"><span class="submenu-heading mb-3 opacity-[.65]">Resource By Type</span><ul class=""><li><a class="group flex items-center p-1 max-lg:justify-between max-lg:space-x-3 max-lg:px-0" target="" aria-label="Blog" href="/blog/"><span class="text-14">Blog</span><div class="w-4 shrink-0 transform transition-transform md:mt-px md:group-hover:translate-x-0.5"><svg xmlns="http://www.w3.org/2000/svg" width="100%" height="100%" viewBox="0 0 16 16" fill="none"><g><path d="M8.7813 8.00047L5.48145 4.70062L6.42426 3.75781L10.6669 8.00047L6.42426 12.2431L5.48145 11.3003L8.7813 8.00047Z" fill="currentColor"></path></g></svg></div></a></li><li><a class="group flex items-center p-1 max-lg:justify-between max-lg:space-x-3 max-lg:px-0" target="" aria-label="Guides" href="/guides/"><span class="text-14">Guides</span><div class="w-4 shrink-0 transform transition-transform md:mt-px md:group-hover:translate-x-0.5"><svg xmlns="http://www.w3.org/2000/svg" width="100%" height="100%" viewBox="0 0 16 16" fill="none"><g><path d="M8.7813 8.00047L5.48145 4.70062L6.42426 3.75781L10.6669 8.00047L6.42426 12.2431L5.48145 11.3003L8.7813 8.00047Z" fill="currentColor"></path></g></svg></div></a></li><li><a class="group flex items-center p-1 max-lg:justify-between max-lg:space-x-3 max-lg:px-0" target="" aria-label="eBooks & Reports" href="/ebooks-reports/"><span class="text-14">eBooks & Reports</span><div class="w-4 shrink-0 transform transition-transform md:mt-px md:group-hover:translate-x-0.5"><svg xmlns="http://www.w3.org/2000/svg" width="100%" height="100%" viewBox="0 0 16 16" fill="none"><g><path d="M8.7813 8.00047L5.48145 4.70062L6.42426 3.75781L10.6669 8.00047L6.42426 12.2431L5.48145 11.3003L8.7813 8.00047Z" fill="currentColor"></path></g></svg></div></a></li><li><a class="group flex items-center p-1 max-lg:justify-between max-lg:space-x-3 max-lg:px-0" target="" aria-label="Events & Webinars" href="/events/"><span class="text-14">Events & Webinars</span><div class="w-4 shrink-0 transform transition-transform md:mt-px md:group-hover:translate-x-0.5"><svg xmlns="http://www.w3.org/2000/svg" width="100%" height="100%" viewBox="0 0 16 16" fill="none"><g><path d="M8.7813 8.00047L5.48145 4.70062L6.42426 3.75781L10.6669 8.00047L6.42426 12.2431L5.48145 11.3003L8.7813 8.00047Z" fill="currentColor"></path></g></svg></div></a></li></ul></div></div><ul class="max-lg:divide-y max-lg:divide-grey-pastel lg:space-y-3 lg:border-r lg:border-grey-pastel lg:p-6"><li class="space-y-3 max-lg:py-5 max-lg:first:pt-4 max-lg:last:pb-4 lg:rounded-lg"><div class="group relative transition-colors duration-200 lg:p-3"><div class="absolute inset-0 z-0 !origin-bottom-left" style="transform:scale(1)"><div class="absolute inset-0 !origin-bottom-left" style="transform:scale(0)"></div></div><div class="z-10 flex space-x-3 lg:items-center lg:rounded-lg"><div class="relative z-10 h-[2.25rem] w-[2.25rem] shrink-0 overflow-hidden rounded-[.25rem] lg:h-8 lg:w-8 lg:rounded-[0.125rem]"><img alt="CX-Circle Icon" loading="lazy" width="32" height="32" decoding="async" data-nimg="1" class="h-full w-full object-contain" style="color:transparent" srcSet="//images.ctfassets.net/gwbpo1m641r7/KSJbG3H19iaX09R6AA4Cy/c5aa2d2d3a26fb865f823ef9c0e8f898/CX-Circle_Icon.svg?w=32&q=100&fit=fill 1x, //images.ctfassets.net/gwbpo1m641r7/KSJbG3H19iaX09R6AA4Cy/c5aa2d2d3a26fb865f823ef9c0e8f898/CX-Circle_Icon.svg?w=64&q=100&fit=fill 2x" src="//images.ctfassets.net/gwbpo1m641r7/KSJbG3H19iaX09R6AA4Cy/c5aa2d2d3a26fb865f823ef9c0e8f898/CX-Circle_Icon.svg?w=64&q=100&fit=fill"/></div><div class="relative z-10 max-lg:space-y-1"><div class="relative z-[5] flex items-center space-x-2 lg:mb-1 lg:space-x-0"><span class="submenu-card-heading heading-14">CX Circle</span><div class="w-4 shrink-0 lg:hidden"><svg xmlns="http://www.w3.org/2000/svg" width="100%" height="100%" viewBox="0 0 16 16" fill="none"><g><path d="M8.7813 8.00047L5.48145 4.70062L6.42426 3.75781L10.6669 8.00047L6.42426 12.2431L5.48145 11.3003L8.7813 8.00047Z" fill="currentColor"></path></g></svg></div></div><p class="text-12 opacity-[.65]">Your go-to event for all things customer experience</p><a aria-label="CX Circle" class="absolute inset-0 z-[5]" href="/cx-circle/"></a></div><div class="relative z-[5] !ml-auto hidden w-4 shrink-0 -translate-x-1 scale-50 opacity-0 transition-[opacity,transform] duration-300 ease-in-out group-hover:translate-x-0 group-hover:scale-100 group-hover:opacity-100 lg:block"><svg xmlns="http://www.w3.org/2000/svg" width="100%" height="100%" viewBox="0 0 16 16" fill="none"><g><path d="M8.7813 8.00047L5.48145 4.70062L6.42426 3.75781L10.6669 8.00047L6.42426 12.2431L5.48145 11.3003L8.7813 8.00047Z" fill="currentColor"></path></g></svg></div></div></div></li><li class="space-y-3 max-lg:py-5 max-lg:first:pt-4 max-lg:last:pb-4 lg:rounded-lg"><div class="group relative transition-colors duration-200 lg:p-3"><div class="absolute inset-0 z-0 !origin-bottom-left" style="transform:scale(1)"><div class="absolute inset-0 !origin-bottom-left" style="transform:scale(0)"></div></div><div class="z-10 flex space-x-3 lg:items-center lg:rounded-lg"><div class="relative z-10 h-[2.25rem] w-[2.25rem] shrink-0 overflow-hidden rounded-[.25rem] lg:h-8 lg:w-8 lg:rounded-[0.125rem]"><img alt="Community Icon" loading="lazy" width="32" height="32" decoding="async" data-nimg="1" class="h-full w-full object-contain" style="color:transparent" srcSet="//images.ctfassets.net/gwbpo1m641r7/6rYoqnBkkbaR7OpPfiVg14/a782bfb1afeb215490d28667eabbba5b/Community_Icon.svg?w=32&q=100&fit=fill 1x, //images.ctfassets.net/gwbpo1m641r7/6rYoqnBkkbaR7OpPfiVg14/a782bfb1afeb215490d28667eabbba5b/Community_Icon.svg?w=64&q=100&fit=fill 2x" src="//images.ctfassets.net/gwbpo1m641r7/6rYoqnBkkbaR7OpPfiVg14/a782bfb1afeb215490d28667eabbba5b/Community_Icon.svg?w=64&q=100&fit=fill"/></div><div class="relative z-10 max-lg:space-y-1"><div class="relative z-[5] flex items-center space-x-2 lg:mb-1 lg:space-x-0"><span class="submenu-card-heading heading-14">Community</span><div class="w-4 shrink-0 lg:hidden"><svg xmlns="http://www.w3.org/2000/svg" width="100%" height="100%" viewBox="0 0 16 16" fill="none"><g><path d="M8.7813 8.00047L5.48145 4.70062L6.42426 3.75781L10.6669 8.00047L6.42426 12.2431L5.48145 11.3003L8.7813 8.00047Z" fill="currentColor"></path></g></svg></div></div><p class="text-12 opacity-[.65]">Share tips and tricks with other Contentsquare users</p><a aria-label="Community" class="absolute inset-0 z-[5]" href="https://community.contentsquare.com/private/login"></a></div><div class="relative z-[5] !ml-auto hidden w-4 shrink-0 -translate-x-1 scale-50 opacity-0 transition-[opacity,transform] duration-300 ease-in-out group-hover:translate-x-0 group-hover:scale-100 group-hover:opacity-100 lg:block"><svg xmlns="http://www.w3.org/2000/svg" width="100%" height="100%" viewBox="0 0 16 16" fill="none"><g><path d="M8.7813 8.00047L5.48145 4.70062L6.42426 3.75781L10.6669 8.00047L6.42426 12.2431L5.48145 11.3003L8.7813 8.00047Z" fill="currentColor"></path></g></svg></div></div></div></li></ul><div class="relative space-y-6 p-5 max-lg:rounded-t-lg max-lg:pb-4 lg:p-6 lg:pr-5"><div class="absolute inset-0 bg-paleGrey max-lg:rounded-t-lg"></div><div class="!mt-0"><span class="submenu-heading mb-2 opacity-[.65] md:mb-3 lg:pl-[0.625rem]">Using Contentsquare</span><ul><li><div class="group relative flex items-center py-[0.513rem] md:justify-between lg:px-[0.625rem]"><div class="absolute inset-0 z-0 !origin-bottom-left" style="transform:scale(1)"><div class="absolute inset-0 z-0 !origin-bottom-left" style="transform:scale(0)"></div></div><a target="_blank" aria-label="Help Center" class="absolute inset-0 z-20" href="https://support.contentsquare.com/hc/en-gb"></a><div class="z-10 flex items-center"><div class="relative mr-[0.625rem] h-4 w-4 shrink-0 rounded-[0.125rem]"><img alt="Help Icon" loading="lazy" width="16" height="16" decoding="async" data-nimg="1" class="h-full w-full object-contain" style="color:transparent" srcSet="//images.ctfassets.net/gwbpo1m641r7/3ngFpRD1Q0ElS4tHDxkG13/e5d6dc26c003b54cb4fc61a342036945/Help_Icon.svg?w=16&q=100&fit=fill 1x, //images.ctfassets.net/gwbpo1m641r7/3ngFpRD1Q0ElS4tHDxkG13/e5d6dc26c003b54cb4fc61a342036945/Help_Icon.svg?w=32&q=100&fit=fill 2x" src="//images.ctfassets.net/gwbpo1m641r7/3ngFpRD1Q0ElS4tHDxkG13/e5d6dc26c003b54cb4fc61a342036945/Help_Icon.svg?w=32&q=100&fit=fill"/></div><span class="text-14 flex-shrink-0">Help Center</span></div><div class="z-20 ml-2 w-[.6rem] shrink-0 transform transition-transform duration-200 max-lg:hidden md:ml-6 md:group-hover:translate-x-1"><svg xmlns="http://www.w3.org/2000/svg" width="100%" height="100%" viewBox="0 0 11 11" fill="none" class=""><title>Arrow</title><path d="M6.36482 0.293945L10.9998 4.92895V5.40895L6.33482 10.0889L5.46482 8.70895L8.10482 6.02395H0.694824V4.32895H8.11982L5.47982 1.64395L6.36482 0.293945Z" fill="currentColor"></path></svg></div><div class="!ml-auto w-4 shrink-0 lg:hidden"><svg xmlns="http://www.w3.org/2000/svg" width="100%" height="100%" viewBox="0 0 16 16" fill="none"><g><path d="M8.7813 8.00047L5.48145 4.70062L6.42426 3.75781L10.6669 8.00047L6.42426 12.2431L5.48145 11.3003L8.7813 8.00047Z" fill="currentColor"></path></g></svg></div></div></li><li><div class="group relative flex items-center py-[0.513rem] md:justify-between lg:px-[0.625rem]"><div class="absolute inset-0 z-0 !origin-bottom-left" style="transform:scale(1)"><div class="absolute inset-0 z-0 !origin-bottom-left" style="transform:scale(0)"></div></div><a target="_blank" aria-label="Learning Hub" class="absolute inset-0 z-20" href="https://learn.contentsquare.com/"></a><div class="z-10 flex items-center"><div class="relative mr-[0.625rem] h-4 w-4 shrink-0 rounded-[0.125rem]"><img alt="Learning Hub Icon" loading="lazy" width="16" height="16" decoding="async" data-nimg="1" class="h-full w-full object-contain" style="color:transparent" srcSet="//images.ctfassets.net/gwbpo1m641r7/7tPlAr0gDqGMmBvROSHdfd/2082e7fda83d23ee5e60d58acf00a90e/Learning_Hub_Icon.svg?w=16&q=100&fit=fill 1x, //images.ctfassets.net/gwbpo1m641r7/7tPlAr0gDqGMmBvROSHdfd/2082e7fda83d23ee5e60d58acf00a90e/Learning_Hub_Icon.svg?w=32&q=100&fit=fill 2x" src="//images.ctfassets.net/gwbpo1m641r7/7tPlAr0gDqGMmBvROSHdfd/2082e7fda83d23ee5e60d58acf00a90e/Learning_Hub_Icon.svg?w=32&q=100&fit=fill"/></div><span class="text-14 flex-shrink-0">Learning Hub</span></div><div class="z-20 ml-2 w-[.6rem] shrink-0 transform transition-transform duration-200 max-lg:hidden md:ml-6 md:group-hover:translate-x-1"><svg xmlns="http://www.w3.org/2000/svg" width="100%" height="100%" viewBox="0 0 11 11" fill="none" class=""><title>Arrow</title><path d="M6.36482 0.293945L10.9998 4.92895V5.40895L6.33482 10.0889L5.46482 8.70895L8.10482 6.02395H0.694824V4.32895H8.11982L5.47982 1.64395L6.36482 0.293945Z" fill="currentColor"></path></svg></div><div class="!ml-auto w-4 shrink-0 lg:hidden"><svg xmlns="http://www.w3.org/2000/svg" width="100%" height="100%" viewBox="0 0 16 16" fill="none"><g><path d="M8.7813 8.00047L5.48145 4.70062L6.42426 3.75781L10.6669 8.00047L6.42426 12.2431L5.48145 11.3003L8.7813 8.00047Z" fill="currentColor"></path></g></svg></div></div></li><li><div class="group relative flex items-center py-[0.513rem] md:justify-between lg:px-[0.625rem]"><div class="absolute inset-0 z-0 !origin-bottom-left" style="transform:scale(1)"><div class="absolute inset-0 z-0 !origin-bottom-left" style="transform:scale(0)"></div></div><a target="" aria-label="Partner Ecosystem" class="absolute inset-0 z-20" href="/partner-ecosystem/"></a><div class="z-10 flex items-center"><div class="relative mr-[0.625rem] h-4 w-4 shrink-0 rounded-[0.125rem]"><img alt="On Demand Participants Icon" loading="lazy" width="32" height="32" decoding="async" data-nimg="1" class="h-full w-full object-contain" style="color:transparent" srcSet="//images.ctfassets.net/gwbpo1m641r7/77aw5SBHAwFOJOLYnOsEww/786f9223d0cc72de0e66de0d5a820869/On_Demand_Participants_Icon.svg?w=32&q=100&fit=fill 1x, //images.ctfassets.net/gwbpo1m641r7/77aw5SBHAwFOJOLYnOsEww/786f9223d0cc72de0e66de0d5a820869/On_Demand_Participants_Icon.svg?w=64&q=100&fit=fill 2x" src="//images.ctfassets.net/gwbpo1m641r7/77aw5SBHAwFOJOLYnOsEww/786f9223d0cc72de0e66de0d5a820869/On_Demand_Participants_Icon.svg?w=64&q=100&fit=fill"/></div><span class="text-14 flex-shrink-0">Partner Ecosystem</span></div><div class="z-20 ml-2 w-[.6rem] shrink-0 transform transition-transform duration-200 max-lg:hidden md:ml-6 md:group-hover:translate-x-1"><svg xmlns="http://www.w3.org/2000/svg" width="100%" height="100%" viewBox="0 0 11 11" fill="none" class=""><title>Arrow</title><path d="M6.36482 0.293945L10.9998 4.92895V5.40895L6.33482 10.0889L5.46482 8.70895L8.10482 6.02395H0.694824V4.32895H8.11982L5.47982 1.64395L6.36482 0.293945Z" fill="currentColor"></path></svg></div><div class="!ml-auto w-4 shrink-0 lg:hidden"><svg xmlns="http://www.w3.org/2000/svg" width="100%" height="100%" viewBox="0 0 16 16" fill="none"><g><path d="M8.7813 8.00047L5.48145 4.70062L6.42426 3.75781L10.6669 8.00047L6.42426 12.2431L5.48145 11.3003L8.7813 8.00047Z" fill="currentColor"></path></g></svg></div></div></li></ul></div></div></menu></div></div></li><li><a class="transition-opacity duration-300 hover:opacity-30" href="/pricing/"><span class="main-menu-item">Pricing</span></a></li></ul></nav><div class="ml-auto hidden items-center gap-x-4 md:flex xl:gap-x-6"><div class="flex gap-x-2.5 xl:gap-x-3"><a target="" href="/request-a-demo/"><div class="group relative inline-flex justify-center overflow-hidden rounded-[8rem] px-4 py-[0.6875rem] text-center transition-[background-color,color,opacity,border] duration-300 md:px-5 md:py-[.6875rem] border border-black text-black hover:bg-black hover:text-white"><span class="button-type transition-transform duration-200 group-hover:-translate-y-10">Book a demo</span><div class="absolute inset-0 flex translate-y-full transform items-center justify-center transition-transform duration-200 group-hover:translate-y-0"><span class="button-type">Book a demo</span></div></div></a><a target="_blank" href="https://insights.hotjar.com/register?cs_lite=1&utm_source=csq_website"><div class="group relative inline-flex justify-center overflow-hidden rounded-[8rem] px-4 py-[0.6875rem] text-center transition-[background-color,color,opacity,border] duration-300 md:px-5 md:py-[.6875rem] border border-transparent bg-coral-shade text-white hover:bg-coral-dark"><span class="button-type transition-transform duration-200 group-hover:-translate-y-10">Start for free</span><div class="absolute inset-0 flex translate-y-full transform items-center justify-center transition-transform duration-200 group-hover:translate-y-0"><span class="button-type">Start for free</span></div></div></a></div></div><div class="ml-auto md:ml-0 lg:hidden"><div class="" aria-label="Show menu" role="button" tabindex="0"><div class="relative h-6 w-6"><svg xmlns="http://www.w3.org/2000/svg" width="100%" height="100%" viewBox="0 0 28 28" fill="none"><path d="M1 2H27V4.88889H1V2ZM1 12.1111H27V15H1V12.1111ZM1 22.2222H27V25.1111H1V22.2222Z" fill="currentColor"></path></svg></div></div></div></div></div></header><main id="main-content" tabindex="-1" class="jsx-2916698091"><nav class="z-[15] w-full bg-lilac-pastel py-3 md:sticky md:top-[3.7rem] md:top-16 lg:top-20"><div class="container-large container"><div class="relative flex w-full justify-center"><div class="absolute inset-y-0 left-0 w-20 bg-gradient-to-r from-lilac-pastel transition-opacity duration-300 sm:w-28 lg:w-40 opacity-0"></div><ul class="hide-scrollbar flex gap-x-3 overflow-x-auto whitespace-nowrap"><li><a class="text-16 block rounded-full border border-lilac-light px-4 py-2.5 text-center font-medium !leading-none text-black transition-colors duration-300 hover:border-midnight hover:bg-midnight hover:text-white sm:px-5 sm:py-3" href="/guides/customer-journey-map/">How to Create a Customer Journey Map: Template & Guide</a></li><li><a class="text-16 block rounded-full border border-lilac-light px-4 py-2.5 text-center font-medium !leading-none text-black transition-colors duration-300 hover:border-midnight hover:bg-midnight hover:text-white sm:px-5 sm:py-3" href="/guides/customer-journey-map/benefits/">Why mapping the customer journey is so important for improving CX</a></li><li><a class="text-16 block rounded-full border border-lilac-light px-4 py-2.5 text-center font-medium !leading-none text-black transition-colors duration-300 hover:border-midnight hover:bg-midnight hover:text-white sm:px-5 sm:py-3" href="/guides/customer-journey-map/examples/">How 5 businesses successfully mapped out the customer journey</a></li><li><a class="text-16 block rounded-full border border-lilac-light px-4 py-2.5 text-center font-medium !leading-none text-black transition-colors duration-300 hover:border-midnight hover:bg-midnight hover:text-white sm:px-5 sm:py-3" href="/guides/customer-journey-map/research/">The 7 best research methods for customer journey mapping</a></li></ul><div class="absolute inset-y-0 right-0 w-20 bg-gradient-to-l from-lilac-pastel transition-opacity duration-300 sm:w-28 lg:w-40 opacity-0"></div></div></div></nav><section class="container-large container space-y-6 pt-10 sm:space-y-8 sm:pt-12 md:space-y-16 lg:pt-20"><div class="space-y-10"><div class="mx-auto flex w-full max-w-[42.375rem] flex-col items-center"><div class="text-14 font-medium !leading-none text-black/80"><span class="mr-1 text-lilac-dark">Guide</span><span><span class="text-grey-light">—</span> <!-- -->15<!-- --> <!-- -->min read</span></div><h1 class="text-h1 mt-6 text-center sm:mt-8">How to Create a Customer Journey Map: Template & Guide</h1><p class="text-20 mx-auto mt-4 w-full max-w-[38.75rem] text-center text-black/80">A customer journey map is a visual overview of how customers experience your business across multiple touchpoints. Here’s how to get started.</p></div></div><div class="relative aspect-[1320/688] overflow-hidden rounded-xl bg-grey-pastel"><img alt="[Visual] User feedback - Examples - Cover image " fetchpriority="high" width="1320" height="688" decoding="async" data-nimg="1" class="h-full w-full object-cover" style="color:transparent" srcSet="//images.ctfassets.net/gwbpo1m641r7/oCzqFA2ghl1JEUZEnsAwU/a45c6990304a909db6908bdb4caa6cfe/How_to_discover_what_your_users_want_to_read.png?w=1920&q=100&fit=fill&fm=avif 1x, //images.ctfassets.net/gwbpo1m641r7/oCzqFA2ghl1JEUZEnsAwU/a45c6990304a909db6908bdb4caa6cfe/How_to_discover_what_your_users_want_to_read.png?w=3840&q=100&fit=fill&fm=avif 2x" src="//images.ctfassets.net/gwbpo1m641r7/oCzqFA2ghl1JEUZEnsAwU/a45c6990304a909db6908bdb4caa6cfe/How_to_discover_what_your_users_want_to_read.png?w=3840&q=100&fit=fill&fm=avif"/><div class="absolute z-10 !h-fit false bg-white text-white " style="border-radius:12px 0 0 0;height:2rem;bottom:0px;right:0px;width:0px"><div class="absolute transition-all delay-150 duration-500" style="height:12px;width:12px;transform:rotate(-90deg);right:0;bottom:100%;opacity:0"><svg width="100%" height="100%" viewBox="0 0 100 100" fill="none" xmlns="http://www.w3.org/2000/svg"><g clip-path="url(#clip0_4240_4255)"><path d="M0 0V100H100C44.8 100 0 55.2 0 0Z" fill="currentColor"></path></g><defs><clipPath id="clip0_4240_4255"><rect width="100" height="100" fill="currentColor"></rect></clipPath></defs></svg></div><div class="absolute transition-all delay-150 duration-500" style="height:12px;width:12px;transform:rotate(-90deg);right:100%;bottom:0;opacity:0"><svg width="100%" height="100%" viewBox="0 0 100 100" fill="none" xmlns="http://www.w3.org/2000/svg"><g clip-path="url(#clip0_4240_4255)"><path d="M0 0V100H100C44.8 100 0 55.2 0 0Z" fill="currentColor"></path></g><defs><clipPath id="clip0_4240_4255"><rect width="100" height="100" fill="currentColor"></rect></clipPath></defs></svg></div><div class="aspect-[80/44] h-6 md:h-11"></div></div></div></section><section class="pb-16 pt-12 sm:pt-16 md:pb-164 lg:pt-24 xl:pt-164"><div class="container-large container grid gap-10 md:grid-cols-12 md:flex-row md:gap-6"><div class="md:col-span-3"><aside class="w-full shrink-0 self-start md:sticky md:top-32 lg:top-40 md:max-w-[19.5rem] md:pr-3 lg:pr-6 !pr-0 lg:max-w-[16rem]"><nav class="space-y-4 max-md:hidden xl:pr-8 mb-8 border-b border-black/5 pb-6 lg:pb-10"><div class="text-14 text-black/[.65]">Table of contents</div><ul class="space-y-3"><li class="text-16 font-medium"><button type="button" class="relative inline-block cursor-pointer text-left text-black/80 transition-[color] duration-1000 hover:text-coral-dark"><span>What is a customer journey map?</span></button></li><li class="text-16 font-medium"><button type="button" class="relative inline-block cursor-pointer text-left text-black/80 transition-[color] duration-1000 hover:text-coral-dark"><span>How to create your customer journey map in 6 steps</span></button></li><li class="text-16 font-medium"><button type="button" class="relative inline-block cursor-pointer text-left text-black/80 transition-[color] duration-1000 hover:text-coral-dark"><span>Best practices to keep in mind when creating your customer journey map</span></button></li><li class="text-16 font-medium"><button type="button" class="relative inline-block cursor-pointer text-left text-black/80 transition-[color] duration-1000 hover:text-coral-dark"><span>3 benefits of customer journey mapping</span></button></li><li class="text-16 font-medium"><button type="button" class="relative inline-block cursor-pointer text-left text-black/80 transition-[color] duration-1000 hover:text-coral-dark"><span>Create a journey map that drives results with Contentsquare</span></button></li><li class="text-16 font-medium"><button type="button" class="relative inline-block cursor-pointer text-left text-black/80 transition-[color] duration-1000 hover:text-coral-dark"><span>FAQs about customer journey mapping</span></button></li></ul></nav><div class="mb-8 grid gap-y-6"><div class="grid gap-y-2 border-b border-black/5 pb-6"><span class="text-14 opacity-65">Published</span><span class="text-16">October 24, 2024</span></div></div><div class="flex flex-col gap-3 lg:flex-row lg:items-center"><div class="text-14 text-black/[.65]">Share article</div><div class="flex gap-x-1.5 text-black"></div></div></aside></div><div class="md:col-span-8 lg:col-span-7"><article><div class="prose prose-616"><p class="">There’s a common saying that you can’t understand someone until you’ve walked a mile in their shoes. That’s exactly what customer journey maps do: they help you put yourself in different customers’ shoes and understand your business from their point of view.</p><p class="">Why should you do it? How should you do it? Find the answers in this guide, which we wrote after interviewing 10+ customer journey experts who shared methodologies, dos and don’ts, and pro tips with us.</p><div class="not-prose lg:py-4 my-8 md:my-12 lg:my-20"><div class="relative rounded-xl bg-coral-dark text-white px-6 py-7 sm:p-8 lg:px-[3.25rem] lg:py-12"><h2 class="text-h5 text-white">Take your UX to the next level with Contentsquare</h2><p class="text-16 mb-4 mt-2 w-full max-w-[25.9375rem] text-white/80 md:mb-6">Start by deeply understanding your users’ experience—then make it better.</p><ul class="flex space-x-3 sm:space-y-0 "><li class="unstyled-li"><a href="https://contentsquare.com/pricing?utm_source=content_guide" target="_blank" rel="noreferrer" class="group inline-flex"><div class="group relative inline-flex justify-center overflow-hidden rounded-[8rem] px-4 py-[0.6875rem] text-center transition-[background-color,color,opacity,border] duration-300 md:px-5 md:py-[.8125rem] border border-transparent bg-white text-black hover:border-white hover:bg-transparent hover:text-white"><span class="button-type transition-transform duration-200 group-hover:-translate-y-10">Sign up</span><div class="absolute inset-0 flex translate-y-full transform items-center justify-center transition-transform duration-200 group-hover:translate-y-0"><span class="button-type">Sign up</span></div></div></a></li></ul><div class="absolute z-10 !h-fit false bg-white text-white " style="border-radius:12px 0 0 0;height:2rem;bottom:0px;right:0px;width:0px"><div class="absolute transition-all delay-150 duration-500" style="height:12px;width:12px;transform:rotate(-90deg);right:0;bottom:100%;opacity:0"><svg width="100%" height="100%" viewBox="0 0 100 100" fill="none" xmlns="http://www.w3.org/2000/svg"><g clip-path="url(#clip0_4240_4255)"><path d="M0 0V100H100C44.8 100 0 55.2 0 0Z" fill="currentColor"></path></g><defs><clipPath id="clip0_4240_4255"><rect width="100" height="100" fill="currentColor"></rect></clipPath></defs></svg></div><div class="absolute transition-all delay-150 duration-500" style="height:12px;width:12px;transform:rotate(-90deg);right:100%;bottom:0;opacity:0"><svg width="100%" height="100%" viewBox="0 0 100 100" fill="none" xmlns="http://www.w3.org/2000/svg"><g clip-path="url(#clip0_4240_4255)"><path d="M0 0V100H100C44.8 100 0 55.2 0 0Z" fill="currentColor"></path></g><defs><clipPath id="clip0_4240_4255"><rect width="100" height="100" fill="currentColor"></rect></clipPath></defs></svg></div><div class="aspect-[80/44] h-7 md:h-12"></div></div></div></div><h2 id="what-is-a-customer-journey-map" class="">What is a customer journey map?</h2><p class="">A customer journey map (CJM) is a visual representation of how customers interact with and experience your website, products, or business across multiple touchpoints.</p><p class="">By visualizing the actions, thoughts, and emotions your customers experience, a customer journey map helps you better understand them and identify the pain points they encounter. This is essential if you want to implement informed, customer-focused optimizations on your site.</p><h3>Mapping the customer journey: narrow vs. wide focus</h3><p class="">A customer journey map can have a very narrow focus and only look at a few, specific steps of the customer experience or buyer’s journey (for example, a product-to-purchase flow on a website), or it can take into account all the touchpoints, online and offline, someone goes through before and after doing business with you.</p><p class="">Each type of customer journey map has its advantages:</p><ul class="custom-ul"><li class="custom-li"><p class="">A CJM with a narrow focus allows you to zero in on an issue and effectively problem-solve</p></li><li class="custom-li"><p class="">A CJM with a wide focus gives you a broader, holistic understanding of how customers experience your business</p></li></ul><p class="">Regardless of their focus, the best customer journey maps have one thing in common: they’re created with real customer data that you collect and analyze. The insights are usually organized into a map (hence the name), diagram, or flowchart, which is later shared across the entire business so everyone gets a clear and comprehensive overview of a customer’s journey.</p><h2 id="how-to-create-your-customer-journey-map-in-6-steps" class="">How to create your customer journey map in 6 steps</h2><p class="">The process of creating a customer journey map can be as long or short as you need. Depending on how many people and stakeholders you involve, how much data you collect and analyze, and how many touchpoints there are across the business, you could be looking at days or even weeks and months of work.</p><p class="">If you’re new to customer journey mapping, start from a narrower scope before moving on to mapping every single customer touchpoint.</p><p class="">Here’s our beginner customer journey mapping framework to help you create your first complete map in two and half working days.</p><p class="">Pro tip: want to make things even simpler? Contentsquare’s Customer Journey Analysis can do all the hard work for you. It aggregates data from 100% of customers to give you a comprehensive picture of how users navigate your site.</p><p class="">Quickly find optimization opportunities and pain points (like bottlenecks or looping behavior), and use segments to zoom in on specific user personas or audiences to get granular insights.</p><p class="">Identify your most valuable journeys and work backward to encourage all new users to follow the same path, leading to long-term satisfaction and loyalty.</p><p class="">Plus, jump straight from Customer Journey Analysis to Zone-Based Heatmaps and Session Replay to get even more insights about the real user behavior behind the journey.</p><p class="">!</p><p class=""><a href="https://contentsquare.com/wp-content/uploads/2024/10/CS-customer-journey-analysis-.png" target="_blank" rel="noopener noreferrer">Screenshot of Contentsquare’s Journey Analysis capability with sunburst diagram</a></p><p class="">Customer Journey Analysis in Contentsquare lets you visualize the customer journey to make data-driven optimizations</p><h3>Step 1: define the goal and scope of your customer journey map</h3><p class="">Clarifying what part(s) of the journey you're looking at, and why, helps you stay focused throughout the mapping process.</p><p class="">If this is your first map, start from a known issue, specific persona, or problematic area of your website. Keep the scope small, and focus on anything you can break down into four or five steps. For example:</p><ul class="custom-ul"><li class="custom-li"><p class="">If you have a high drop-off on a pricing page with five calls-to-action, each of which takes users to a different page, that’s enough for a mappable journey</p></li><li class="custom-li"><p class="">If your purchase flow is made of five self-contained pages, each of which loses you potential customers, that’s a good candidate for mapping</p></li></ul><p class="">At the end of this stage, you should have a one- or two-sentence description of what your map will cover, and why, that you can use whenever you need to explain what the process is about. For example: “This map looks at the purchase flow on our website, and helps us understand how customers go through each step and the issues or obstacles they encounter. The map starts after users click ‘proceed to checkout’ and ends when they reach the 'Thank You' page.”</p><h3>Step 2: define touchpoints</h3><p class="">Once you know who your customers are and what they need, you can start plotting the touchpoints they have with your business.</p><p class="">These touchpoints will depend on what industry you work in and how your specific customers interact with your brand.</p><p class="">For example, the first few touchpoints for a coffee shop might look like this:</p><ul class="custom-ul"><li class="custom-li"><p class="">The customer sees a geo-targeted ad</p></li><li class="custom-li"><p class="">The customer visits your shop</p></li><li class="custom-li"><p class="">The customer buys coffee</p></li><li class="custom-li"><p class="">The customer follows your brand on Twitter</p></li></ul><p class="">Whereas for an ecommerce clothing company, it might look like this:</p><ul class="custom-ul"><li class="custom-li"><p class="">The customer sees a social media promotion</p></li><li class="custom-li"><p class="">The customer clicks on your website</p></li><li class="custom-li"><p class="">The customer browses your site</p></li><li class="custom-li"><p class="">The customer adds an item to their basket</p></li></ul><p class="">The stages of the customer journey are different for everyone, but here are the most commonly used stages to get you started:</p><p class="">Stage</p><p class="">Touchpoint examples</p><p class="">Awareness</p><p class="">Social media ad, PPC</p><p class="">Consideration</p><p class="">Blog post, buying guide</p><p class="">Conversion</p><p class="">Product listing page, landing page</p><p class="">Retention</p><p class="">Email nurture</p><p class="">Advocacy</p><p class="">Social media posts, user-generated content (UGC), customer stories</p><p class="">For each touchpoint, identify your customer’s goals, needs, and pain points. What are they trying to achieve? What information do they need? What challenges are they facing?</p><h3>Step 3: collect customer data and insights</h3><p class="">Once you identify your goal, scope, and touchpoints, collect the data and insights you’ll analyze as part of your mapping process. Because your map is narrow in focus, don’t get distracted by wide-scale demographics or data points that are interesting and nice to know, but ultimately irrelevant.</p><p class="">Get your hands on as much of the following information as you can:</p><ul class="custom-ul"><li class="custom-li"><p class="">Metrics from traditional analytics tools (such as Google Analytics) that give you insight into what’s happening, across the pages and stages your customer journey map covers</p></li><li class="custom-li"><p class="">Data from analyzing your conversion ‘funnels’, which record how many visitors end up at each stage of the user journey, so you can optimize those steps for potential customers and increase conversions</p></li><li class="custom-li"><p class="">Behavior analytics data (from platforms like Contentsquare) that show you how people interact with your site. For example, Zone-Based Heatmaps give you an aggregate view of how users click, move and scroll on specific pages, and Session Replay captures a user’s entire journey as they navigate your site</p></li><li class="custom-li"><p class="">Voice of the Customer (VoC) insights like answers to surveys relevant to the pages you’re going to investigate, as customer feedback will ultimately guide your roadmap of changes to make to improve the journey</p></li><li class="custom-li"><p class="">Any demographic information about existing user and customer personas that helps you map the journey from the perspective of a real type of customer, rather than that of any hypothetical visitor, ensuring the journey makes sense for your target audience</p></li><li class="custom-li"><p class="">Any relevant data from customer service chat logs, emails, or even anecdotal information from support, success, and sales teams about the issues customers usually experience</p></li></ul><p class="">This stage provides you with the necessary quantitative and qualitative data about your customers' interactions and their experiences across various touchpoints. For example, you’ll know how many people drop off at each individual stage, which page elements they interact with or ignore, and what stops them from converting.</p><figure class="prose-image my-8 md:my-[3.75rem]"><img alt="2024 10 product-Session-Replay-rage-click-en.png" loading="lazy" width="1904" height="1036" decoding="async" data-nimg="1" class="w-full rounded-lg" style="color:transparent" srcSet="//images.ctfassets.net/gwbpo1m641r7/5T5l1qads0IjGg20VQHjCG/f1898a5e1b5075f004c31d995eca08b4/product-Session-Replay-rage-click-en.png?w=1920&q=100&fit=fill&fm=avif 1x, //images.ctfassets.net/gwbpo1m641r7/5T5l1qads0IjGg20VQHjCG/f1898a5e1b5075f004c31d995eca08b4/product-Session-Replay-rage-click-en.png?w=3840&q=100&fit=fill&fm=avif 2x" src="//images.ctfassets.net/gwbpo1m641r7/5T5l1qads0IjGg20VQHjCG/f1898a5e1b5075f004c31d995eca08b4/product-Session-Replay-rage-click-en.png?w=3840&q=100&fit=fill&fm=avif"/></figure><p class="">Session Replay gives you invaluable, in-depth user data for your customer journey map</p><h3>Step 4: create your customer journey map template</h3><p class="">If you’re doing this as an in-person workshop, use a large sheet of paper to create a grid you'll stick to the wall and fill in; otherwise, you can use a digital tool to create your journey map template. (A Google Sheet is a great place to start.)</p><p class="">On the horizontal axis, write the customer journey steps you identified during your previous prep work; on the vertical axis, list the themes you want to analyze for each step. For example:</p><ul class="custom-ul"><li class="custom-li"><p class="">Actions your customers take</p></li><li class="custom-li"><p class="">Questions they might have</p></li><li class="custom-li"><p class="">Happy moments they experience</p></li><li class="custom-li"><p class="">Pain points they experience</p></li><li class="custom-li"><p class="">Tech limits they might encounter</p></li><li class="custom-li"><p class="">Opportunities that arise</p></li></ul><figure class="prose-image my-8 md:my-[3.75rem]"><img alt="2024 10 unnamed-2024-10-24T171155.143.png" loading="lazy" width="750" height="477" decoding="async" data-nimg="1" class="w-full rounded-lg" style="color:transparent" srcSet="//images.ctfassets.net/gwbpo1m641r7/6pxR4GfD4K6mBfYPF0aDtJ/24b5c195e9d82da3327657272d9fb090/unnamed-2024-10-24T171155.143.png?w=750&q=100&fit=fill&fm=avif 1x, //images.ctfassets.net/gwbpo1m641r7/6pxR4GfD4K6mBfYPF0aDtJ/24b5c195e9d82da3327657272d9fb090/unnamed-2024-10-24T171155.143.png?w=1920&q=100&fit=fill&fm=avif 2x" src="//images.ctfassets.net/gwbpo1m641r7/6pxR4GfD4K6mBfYPF0aDtJ/24b5c195e9d82da3327657272d9fb090/unnamed-2024-10-24T171155.143.png?w=1920&q=100&fit=fill&fm=avif"/></figure><p class="">An example of a customer journey map template with different stages and themes</p><h3>Step 5: populate the customer journey map</h3><p class="">Now, fill in parts of the map grid with available information. Add in details about how your customers are feeling at each stage of their journey, plus what pain points they might have.</p><p class="">If you’re doing this collectively, start by filling in the first row together, so everybody understands the process, then do each row individually.</p><h3>Step 6: identify areas for improvement</h3><p class="">Once you have a good understanding of the customer journey, you can identify areas for improvement. This could be as simple as making it easier for customers to find the information they need, streamlining the checkout process, or providing better customer support.</p><p class="">As part of your next steps, you should:</p><ul class="custom-ul"><li class="custom-li"><p class="">Digitize your customer journey map if it wasn’t digital already, so you can easily update and share it with team members. It may be tempting to use dedicated software or invest time into a beautiful design, but for the first few iterations, it’s enough to add the map to your team’s existing workflows.</p></li><li class="custom-li"><p class="">Provide a quick summary (like a write-up or short video video) explaining what you did and your key takeaways, to provide context for stakeholders</p></li><li class="custom-li"><p class="">Clearly state the follow-up actions. For example, if you’ve found obvious issues that need fixing, that’s a likely next step. If you’ve identified opportunities for change and improvement, you may want to validate these findings via customer interviews and user tests first.</p></li></ul><h2 id="best-practices-to-keep-in-mind-when-creating-your-customer-journey-map" class="">Best practices to keep in mind when creating your customer journey map</h2><p class="">The customer journey mapping process takes time, effort and research—you can’t (and shouldn’t) do it alone. Here are a few key things to keep in mind.</p><h3>Use data throughout the process to inform your journey map</h3><p class="">It’s important to use real customer journey data and insights from analytics platforms (like Contentsquare), customer surveys, and social media to make informed decisions.</p><h3>Get input from your teams across your organization</h3><p class="">Your journey map should be a collaborative effort. Get input from your sales, marketing, customer support and product development teams.</p><p class="">Pro tip: in our experience, the most effective way to get buy-in is not to try and convince people after things are done—include them in the process from the start. So while you can easily create a customer journey map on your own, it won’t be nearly as powerful as one you create with team members from different areas of expertise.</p><p class="">For example, if you’re looking at the purchase flow, you need to work with:</p><ul class="custom-ul"><li class="custom-li"><p class="">Someone from the UX team, who knows about the usability of the flow and can advocate for design changes</p></li><li class="custom-li"><p class="">Someone from dev or engineering, who knows how things work in the back end, and will be able to push forward any changes that result from the map</p></li><li class="custom-li"><p class="">Someone from success or support, who has first-hand experience talking to customers and resolving any issues they experience</p></li></ul><h3>Review and update your journey map regularly</h3><p class="">Your customers are constantly evolving, so your journey map should be too. Ensure it’s accurate and up to date by reviewing it on a regular basis.</p><h3>Layer your audiences</h3><p class="">If you want to go one step further, you can layer more specific audiences. For example, you may want to create customer journey maps for different job roles or industries to make sure you’re delivering the right messages to them at the right time.</p><p class="">Whether you decide to segment your audience by most common pain points, job title, or industry, your customer journey map will help you spot points of friction and content gaps to ensure a smooth customer experience for everyone.</p><h2 id="3-benefits-of-customer-journey-mapping" class="">3 benefits of customer journey mapping</h2><p class="">We all know by now that great customer experience (CX) provides any business or ecommerce site with a competitive advantage. But just how you’re supposed to deliver on the concept and create wow-worthy experiences is often left unsaid, implied, or glossed over.</p><p class="">Customer journey maps help you find answers to this ‘How?’ question, enabling you to:</p><ul class="custom-ul"><li class="custom-li"><p class="">Visualize customer pain points, motivations, and drivers</p></li><li class="custom-li"><p class="">Create cross-team alignment around the business</p></li><li class="custom-li"><p class="">Remove internal silos and clarify areas of ownership</p></li><li class="custom-li"><p class="">Make improvements and convert more visitors into customers</p></li></ul><p class="">Here are three more powerful reasons to start using journey maps.</p><h3>1. Almost instantly improve your CX</h3><p class="">Journey mapping is an eye-opening process. Once you start digging into your customer journeys, you’re likely to identify areas of frustration pretty quickly.</p><p class="">For ecommerce businesses, for example, retail customer journey mapping is beneficial for pinpointing areas where they might be losing customers or where cart abandonment is high.</p><p class="">And knowing where customers struggle will help you prioritize the right optimizations, improve your customers’ experience and even fuel ideas for your experimentation strategy.</p><h3>2. Optimize your marketing campaigns</h3><p class="">Marketers can use the insights from the journey mapping process to create targeted campaigns that promote products to the right audience, at the right time, and in the right way.</p><p class="">Journey mapping can help you level up your marketing strategy by helping you:</p><ul class="custom-ul"><li class="custom-li"><p class="">Identify different customer segments</p></li><li class="custom-li"><p class="">Coordinate efforts across multiple channels</p></li><li class="custom-li"><p class="">Set specific objectives aligned with customer goals</p></li><li class="custom-li"><p class="">Improve campaign measurement</p></li></ul><h3>3. Develop new products and services</h3><p class="">Journey mapping isn’t just for marketing teams. It can play a key role in identifying new product and service opportunities that meet the needs of your customers.</p><p class="">Product owners and dev teams that closely align product development to their customer journeys can reduce the risk of product failure and increase the likelihood of successful adoption.</p><p class="">It’s also a great way to gather customer feedback, which can be invaluable in shaping new product development and identifying unmet needs or areas for improvement.</p><p class="">See it in action: learn how a data-driven site redesign led to a +30% conversion site-wide for De Beers.</p><h2 id="create-a-journey-map-that-drives-results-with-contentsquare" class="">Create a journey map that drives results with Contentsquare</h2><p class="">Contentsquare’s digital experience analytics platform provides qualitative and quantitative insights into your customers’ online behavior in real time—and provides you with a range of tools to help you build a comprehensive customer journey map, including:</p><ul class="custom-ul"><li class="custom-li"><p class="">Customer Journey Analysis: discover how users progress through your site and app page by page, from entry to exit</p></li><li class="custom-li"><p class="">Session Replay: watch real-time recordings of how your customers interact with your website to instantly see where your customers struggle the most</p></li><li class="custom-li"><p class="">Zone-Based Heatmaps: see exactly where customers are clicking, scrolling, and hovering on your website to understand what content is most engaging and where you can make improvements</p></li><li class="custom-li"><p class="">Form Analytics: learn how customers interact with your website’s forms to identify what’s working and where customers get stuck or abandon them</p></li><li class="custom-li"><p class="">Voice of the Customer: use tools like surveys, interviews, and feedback to capture real user sentiment and work with deeper empathy</p></li></ul><figure class="prose-image my-8 md:my-[3.75rem]"><img alt="2024 10 image5.png" loading="lazy" width="1904" height="1080" decoding="async" data-nimg="1" class="w-full rounded-lg" style="color:transparent" srcSet="//images.ctfassets.net/gwbpo1m641r7/1bIJGHVSHEd0ufXm8yqcI3/0f2f4be8af0e49988b2ee4d07990d4d4/image5.png?w=1920&q=100&fit=fill&fm=avif 1x, //images.ctfassets.net/gwbpo1m641r7/1bIJGHVSHEd0ufXm8yqcI3/0f2f4be8af0e49988b2ee4d07990d4d4/image5.png?w=3840&q=100&fit=fill&fm=avif 2x" src="//images.ctfassets.net/gwbpo1m641r7/1bIJGHVSHEd0ufXm8yqcI3/0f2f4be8af0e49988b2ee4d07990d4d4/image5.png?w=3840&q=100&fit=fill&fm=avif"/></figure><p class="">Zone-Based Heatmaps reveal which parts of your page capture user attention (and which parts need a boost)</p><p class="">Remember, journey mapping is not a one-time process. With Contentsquare you can create a comprehensive journey map and continuously improve on it—helping you stay agile and responsive to ever-changing customer needs.</p><div class="not-prose lg:py-4 my-8 md:my-12 lg:my-20"><div class="relative rounded-xl bg-coral-dark text-white px-6 py-7 sm:p-8 lg:px-[3.25rem] lg:py-12"><h2 class="text-h5 text-white">Take your UX to the next level with Contentsquare</h2><p class="text-16 mb-4 mt-2 w-full max-w-[25.9375rem] text-white/80 md:mb-6">Start by deeply understanding your users’ experience—then make it better.</p><ul class="flex space-x-3 sm:space-y-0 "><li class="unstyled-li"><a href="https://contentsquare.com/pricing?utm_source=content_guide" target="_blank" rel="noreferrer" class="group inline-flex"><div class="group relative inline-flex justify-center overflow-hidden rounded-[8rem] px-4 py-[0.6875rem] text-center transition-[background-color,color,opacity,border] duration-300 md:px-5 md:py-[.8125rem] border border-transparent bg-white text-black hover:border-white hover:bg-transparent hover:text-white"><span class="button-type transition-transform duration-200 group-hover:-translate-y-10">Sign up</span><div class="absolute inset-0 flex translate-y-full transform items-center justify-center transition-transform duration-200 group-hover:translate-y-0"><span class="button-type">Sign up</span></div></div></a></li></ul><div class="absolute z-10 !h-fit false bg-white text-white " style="border-radius:12px 0 0 0;height:2rem;bottom:0px;right:0px;width:0px"><div class="absolute transition-all delay-150 duration-500" style="height:12px;width:12px;transform:rotate(-90deg);right:0;bottom:100%;opacity:0"><svg width="100%" height="100%" viewBox="0 0 100 100" fill="none" xmlns="http://www.w3.org/2000/svg"><g clip-path="url(#clip0_4240_4255)"><path d="M0 0V100H100C44.8 100 0 55.2 0 0Z" fill="currentColor"></path></g><defs><clipPath id="clip0_4240_4255"><rect width="100" height="100" fill="currentColor"></rect></clipPath></defs></svg></div><div class="absolute transition-all delay-150 duration-500" style="height:12px;width:12px;transform:rotate(-90deg);right:100%;bottom:0;opacity:0"><svg width="100%" height="100%" viewBox="0 0 100 100" fill="none" xmlns="http://www.w3.org/2000/svg"><g clip-path="url(#clip0_4240_4255)"><path d="M0 0V100H100C44.8 100 0 55.2 0 0Z" fill="currentColor"></path></g><defs><clipPath id="clip0_4240_4255"><rect width="100" height="100" fill="currentColor"></rect></clipPath></defs></svg></div><div class="aspect-[80/44] h-7 md:h-12"></div></div></div></div><h2 id="faqs-about-customer-journey-mapping" class="">FAQs about customer journey mapping</h2><h3>How do I create a customer journey map?</h3><p class="">To manually create a useful customer journey map, you first need to define your objectives, buyer personas, and the goals of your customers (direct customer feedback and market research will help you here). Then, identify all the distinct touchpoints the customer has with your product or service in chronological order, and visualize the completion of these steps in a map format.</p><p class="">To streamline the customer journey mapping process, you can use Contentsquare’s Customer Journey Analysis to capture data from 100% of customers and create intuitive visualizations of the customer journey—so you can jump straight to making data-driven optimizations that improve CX and business growth.</p><h3>What are the benefits of customer journey mapping?</h3><p class="">Customer journey mapping provides different teams in your company with a simple, easily understandable visualization that captures your customers’ perspective and needs, and the steps they’ll take to successfully use your product or service.</p><p class="">Consider customer journey mapping if you want to accomplish a specific objective (like testing a new product’s purchase flow) or work towards a much broader goal (like increasing overall customer retention or customer loyalty).</p><h3>What is the difference between a customer journey map and an experience map?</h3><p class="">The main difference between an experience map and a customer journey map is that customer journey maps are geared specifically toward business goals and the successful use of a product or service, while experience maps visualize an individual’s journey and experience through the completion of any task or goal that may not be related to business.</p></div></article><div class="mt-10 space-y-4 md:mt-[3.5rem] md:space-y-6"><div class="mx-auto w-full max-w-[38.5rem] "><div class="flex w-full flex-col items-start gap-x-5 rounded-xl border border-grey-pastel px-6 py-7 sm:max-w-[38.5rem] sm:flex-row sm:p-8 lg:p-10 lg:pt-9"><div class="flex-1 max-sm:mt-2.5 lg:pt-2"><div class="text-18 font-medium text-black lg:!leading-none">Contentsquare's Content Team</div><p class="text-18 mt-3 text-black/80">We’re an international team of content experts and writers with a passion for all things customer experience (CX). From best practices to the hottest trends in digital, we’ve got it covered. Explore our guides to learn everything you need to know to create experiences that your customers will love. Happy reading!</p></div></div></div></div></div></div></section></main><section class="pb-6 pt-12 md:pb-[2.625rem] md:pt-[9rem] bg-coral-deep text-white"><div class="container"><div class="space-y-6 sm:space-y-8 max-w-lg"><h2 class="text-h1 is-large">Get insights that transform</h2><ul class="flex space-x-3 sm:space-y-0 "><li class="unstyled-li"><a href="https://insights.hotjar.com/register?cs_lite=1&utm_source=csq_website" target="_blank" rel="noreferrer" class="group inline-flex"><div class="group relative inline-flex justify-center overflow-hidden rounded-[8rem] px-4 py-[0.6875rem] text-center transition-[background-color,color,opacity,border] duration-300 md:px-5 md:py-[.8125rem] border border-transparent bg-white text-black hover:border-white hover:bg-transparent hover:text-white"><span class="button-type transition-transform duration-200 group-hover:-translate-y-10">Start for free</span><div class="absolute inset-0 flex translate-y-full transform items-center justify-center transition-transform duration-200 group-hover:translate-y-0"><span class="button-type">Start for free</span></div></div></a></li><li class="unstyled-li"><a class="group inline-flex" href="/request-a-demo/"><div class="group relative inline-flex justify-center overflow-hidden rounded-[8rem] px-4 py-[0.6875rem] text-center transition-[background-color,color,opacity,border] duration-300 md:px-5 md:py-[.8125rem] border border-white/40 text-white hover:bg-white hover:border-white hover:text-black"><span class="button-type transition-transform duration-200 group-hover:-translate-y-10">Book a demo</span><div class="absolute inset-0 flex translate-y-full transform items-center justify-center transition-transform duration-200 group-hover:translate-y-0"><span class="button-type">Book a demo</span></div></div></a></li></ul></div></div></section><footer class="pb-16 pt-12 md:pb-32 md:pt-24 bg-coral-deep text-white"><div class="container"><div class="grid w-full gap-y-8 pb-16 md:grid-cols-4 md:gap-x-6 md:gap-y-0 md:pb-32"><menu class="space-y-6 md:col-span-1 md:max-w-[12.25rem] md:space-y-8"><a aria-label="Homepage link" class="block w-16 md:w-[4.5rem] text-coral-primary" href="/"><svg xmlns="http://www.w3.org/2000/svg" width="100%" height="100%" viewBox="0 0 70 32" fill="none"><title>Content Square Initials Logo</title><path d="M15.1201 0.455566C18.8973 0.455566 21.2147 1.52874 23.4037 3.71771C23.876 4.19006 24.2194 4.14687 24.6485 3.71771C26.8375 1.52874 29.8848 0.455566 34.3486 0.455566C39.0272 0.455566 42.0745 1.52874 44.2635 3.71771C44.6926 4.14687 45.0791 4.14687 45.5083 3.71771C47.6973 1.52874 50.2296 0.455566 54.0067 0.455566C62.7194 0.455566 68.6429 6.67917 68.6429 15.6494C68.6429 19.4691 67.5271 22.8171 65.5956 25.3926C65.5098 25.5216 65.5098 25.7359 65.6388 25.865L69.6302 29.9422C69.9735 30.3287 69.7161 30.9722 69.2011 30.9722H54.8583C50.5662 31.0154 48.0305 30.0707 45.8415 27.8817C45.455 27.4952 44.9832 27.4526 44.5541 27.8817C42.3651 30.0707 39.407 31.1439 34.9006 31.1439C30.1793 31.1439 27.0529 30.0707 24.8639 27.8817C24.4348 27.4526 24.0483 27.4094 23.6191 27.8817C21.5592 30.0707 18.7688 31.1439 15.1207 31.1439C6.408 31.1439 0.441895 24.8776 0.441895 15.7784C0.441334 6.67917 6.40744 0.455566 15.1201 0.455566ZM10.2188 25.7791H20.7345C21.5502 25.7791 22.1936 25.0925 22.1936 24.32L22.2026 20.6719C22.2026 20.3286 22.5033 20.0279 22.8466 20.0279H26.6238C26.9671 20.0279 27.2678 20.3286 27.2678 20.6719V24.32C27.2678 25.1357 27.9544 25.7791 28.7701 25.7791H40.4016C41.2599 25.7791 41.904 25.6075 41.904 24.5343V22.131C41.904 20.972 41.5606 20.4144 40.4448 20.1137L29.5858 17.1091C24.5212 15.6926 22.1605 12.1729 22.1605 8.26732V7.19415C22.1605 6.29265 21.5597 5.69183 20.744 5.69183H10.2272C8.03823 5.69183 6.32161 7.40845 6.32161 9.59743L6.31263 21.9156C6.31263 24.0619 8.07245 25.7791 10.2188 25.7791ZM59.2929 25.7791L54.2642 20.7145C53.9635 20.4138 54.0067 20.1137 54.3068 19.813L56.539 17.5382C56.8397 17.2375 57.183 17.3234 57.4405 17.5808L61.4751 21.6581C61.9475 22.1305 62.7626 21.8298 62.7626 21.1431V9.55479C62.7626 7.40901 61.0028 5.69183 58.857 5.69183H48.1264C47.3108 5.69183 46.6241 6.33584 46.6241 7.15096V10.7132C46.6241 11.0566 46.3234 11.3572 45.9801 11.3572H42.1603C41.817 11.3572 41.5163 11.0566 41.5163 10.7132V7.27942C41.5163 6.37792 40.8297 5.69127 39.9282 5.69127H28.6831C27.8675 5.69127 27.224 6.29209 27.224 7.10776V9.68326C27.224 10.7132 27.6964 11.2714 28.5547 11.5289L39.0272 14.4904C44.6068 16.0785 47.0965 19.3833 47.0965 23.5896V24.3194C47.0965 25.2636 47.6995 25.7786 48.6437 25.7786H59.2929V25.7791Z" fill="currentColor"></path></svg></a><ul><li><a target="" class="group flex items-center justify-between space-x-2 border-b border-white/15 py-3 md:py-4" href="/platform/"><span class="footer-heading">Platform Overview</span><div class="h-[0.6125rem] w-[0.6125rem] transition-transform duration-200 group-hover:rotate-[-45deg] group-focus:rotate-[-45deg] text-coral-primary"><svg xmlns="http://www.w3.org/2000/svg" width="100%" height="100%" viewBox="0 0 11 11" fill="none" class=""><title>Arrow</title><path d="M6.36482 0.293945L10.9998 4.92895V5.40895L6.33482 10.0889L5.46482 8.70895L8.10482 6.02395H0.694824V4.32895H8.11982L5.47982 1.64395L6.36482 0.293945Z" fill="currentColor"></path></svg></div></a></li><li><a target="" class="group flex items-center justify-between space-x-2 border-b border-white/15 py-3 md:py-4" href="/platform/capabilities/ai/"><span class="footer-heading">AI</span><div class="h-[0.6125rem] w-[0.6125rem] transition-transform duration-200 group-hover:rotate-[-45deg] group-focus:rotate-[-45deg] text-coral-primary"><svg xmlns="http://www.w3.org/2000/svg" width="100%" height="100%" viewBox="0 0 11 11" fill="none" class=""><title>Arrow</title><path d="M6.36482 0.293945L10.9998 4.92895V5.40895L6.33482 10.0889L5.46482 8.70895L8.10482 6.02395H0.694824V4.32895H8.11982L5.47982 1.64395L6.36482 0.293945Z" fill="currentColor"></path></svg></div></a></li><li><a target="" class="group flex items-center justify-between space-x-2 border-b border-white/15 py-3 md:py-4" href="/platform/capabilities/mobile/"><span class="footer-heading">Mobile</span><div class="h-[0.6125rem] w-[0.6125rem] transition-transform duration-200 group-hover:rotate-[-45deg] group-focus:rotate-[-45deg] text-coral-primary"><svg xmlns="http://www.w3.org/2000/svg" width="100%" height="100%" viewBox="0 0 11 11" fill="none" class=""><title>Arrow</title><path d="M6.36482 0.293945L10.9998 4.92895V5.40895L6.33482 10.0889L5.46482 8.70895L8.10482 6.02395H0.694824V4.32895H8.11982L5.47982 1.64395L6.36482 0.293945Z" fill="currentColor"></path></svg></div></a></li><li><a target="" class="group flex items-center justify-between space-x-2 border-b border-white/15 py-3 md:py-4" href="/integrations-partners/"><span class="footer-heading">Integrations</span><div class="h-[0.6125rem] w-[0.6125rem] transition-transform duration-200 group-hover:rotate-[-45deg] group-focus:rotate-[-45deg] text-coral-primary"><svg xmlns="http://www.w3.org/2000/svg" width="100%" height="100%" viewBox="0 0 11 11" fill="none" class=""><title>Arrow</title><path d="M6.36482 0.293945L10.9998 4.92895V5.40895L6.33482 10.0889L5.46482 8.70895L8.10482 6.02395H0.694824V4.32895H8.11982L5.47982 1.64395L6.36482 0.293945Z" fill="currentColor"></path></svg></div></a></li><li><a target="_blank" class="group flex items-center justify-between space-x-2 border-b border-white/15 py-3 md:py-4" href="https://docs.contentsquare.com/"><span class="footer-heading">Technical Documentation</span><div class="h-[0.6125rem] w-[0.6125rem] transition-transform duration-200 group-hover:rotate-[-45deg] group-focus:rotate-[-45deg] text-coral-primary"><svg xmlns="http://www.w3.org/2000/svg" width="100%" height="100%" viewBox="0 0 11 11" fill="none" class=""><title>Arrow</title><path d="M6.36482 0.293945L10.9998 4.92895V5.40895L6.33482 10.0889L5.46482 8.70895L8.10482 6.02395H0.694824V4.32895H8.11982L5.47982 1.64395L6.36482 0.293945Z" fill="currentColor"></path></svg></div></a></li></ul><ul class="flex items-center space-x-2"><li><a aria-label="Linkedin Profile" target="_blank" class="flex-center transition-colors duration-200 h-[1.75rem] w-[1.75rem] text-white rounded-[0.2875rem] p-[.45rem] bg-coral-dark hover:bg-coral-shade focus:bg-coral-shade" href="https://www.linkedin.com/company/contentsquare/"><img alt="Linkedin Icon" loading="lazy" width="15" height="14" decoding="async" data-nimg="1" class="h-full w-full object-contain" style="color:transparent" srcSet="//images.ctfassets.net/gwbpo1m641r7/4XvYBvL1xvJ0FgZBskQzAP/616c5b0f7445a5b1616bb51e5338c89e/Linkedin_Icon.svg?w=16&q=100&fit=fill 1x, //images.ctfassets.net/gwbpo1m641r7/4XvYBvL1xvJ0FgZBskQzAP/616c5b0f7445a5b1616bb51e5338c89e/Linkedin_Icon.svg?w=32&q=100&fit=fill 2x" src="//images.ctfassets.net/gwbpo1m641r7/4XvYBvL1xvJ0FgZBskQzAP/616c5b0f7445a5b1616bb51e5338c89e/Linkedin_Icon.svg?w=32&q=100&fit=fill"/></a></li><li><a aria-label="Youtube Account" target="_blank" class="flex-center transition-colors duration-200 h-[1.75rem] w-[1.75rem] text-white rounded-[0.2875rem] p-[.45rem] bg-coral-dark hover:bg-coral-shade focus:bg-coral-shade" href="https://www.youtube.com/@Contentsquare"><img alt="Youtube Icon" loading="lazy" width="18" height="17" decoding="async" data-nimg="1" class="h-full w-full object-contain" style="color:transparent" srcSet="//images.ctfassets.net/gwbpo1m641r7/5LwCj5CpvDhHFKyhURKQyL/5cc8b039087b0a743cf44ecab5580bfc/Youtube_Icon.svg?w=32&q=100&fit=fill 1x, //images.ctfassets.net/gwbpo1m641r7/5LwCj5CpvDhHFKyhURKQyL/5cc8b039087b0a743cf44ecab5580bfc/Youtube_Icon.svg?w=48&q=100&fit=fill 2x" src="//images.ctfassets.net/gwbpo1m641r7/5LwCj5CpvDhHFKyhURKQyL/5cc8b039087b0a743cf44ecab5580bfc/Youtube_Icon.svg?w=48&q=100&fit=fill"/></a></li><li><a aria-label="Instagram Account" target="_blank" class="flex-center transition-colors duration-200 h-[1.75rem] w-[1.75rem] text-white rounded-[0.2875rem] p-[.45rem] bg-coral-dark hover:bg-coral-shade focus:bg-coral-shade" href="https://www.instagram.com/contentsquareofficial/?hl=en"><img alt="Instagram Icon" loading="lazy" width="14" height="15" decoding="async" data-nimg="1" class="h-full w-full object-contain" style="color:transparent" srcSet="//images.ctfassets.net/gwbpo1m641r7/3GFtUDZ3rnIenDg8jnKJBk/53a120bb02138c0860080f8ba64cf85a/Instagram_Icon.svg?w=16&q=100&fit=fill 1x, //images.ctfassets.net/gwbpo1m641r7/3GFtUDZ3rnIenDg8jnKJBk/53a120bb02138c0860080f8ba64cf85a/Instagram_Icon.svg?w=32&q=100&fit=fill 2x" src="//images.ctfassets.net/gwbpo1m641r7/3GFtUDZ3rnIenDg8jnKJBk/53a120bb02138c0860080f8ba64cf85a/Instagram_Icon.svg?w=32&q=100&fit=fill"/></a></li></ul><div><menu class="locale-select relative"><button type="button" aria-haspopup="true" aria-expanded="false" aria-label="Select site language" class="flex items-center space-x-2 border border-white/10 p-[0.375rem] pr-3 transition-colors duration-200 hover:border-white/60 focus:border-white/60 rounded-lg p-[0.375rem]"><div class="relative h-[1.375rem] w-[1.375rem] overflow-hidden rounded-full"><svg xmlns="http://www.w3.org/2000/svg" width="100%" height="100%" viewBox="0 0 22 22" fill="none"><title>United Kingdom Flag</title><g clip-path="url(#clip0_6222_14804)"><mask id="mask0_6222_14804" maskUnits="userSpaceOnUse" x="-18" y="-4" width="57" height="29"><path d="M-17.1279 -3.31348V24.3144H38.1279V-3.31348H-17.1279Z" fill="white"></path></mask><g mask="url(#mask0_6222_14804)"><path d="M-17.1279 -3.31348V24.3144H38.1279V-3.31348H-17.1279Z" fill="#012169"></path><path d="M-17.1279 -3.31348L38.1279 24.3144L-17.1279 -3.31348ZM38.1279 -3.31348L-17.1279 24.3144L38.1279 -3.31348Z" fill="white"></path><path d="M-17.1279 -3.31348L38.1279 24.3144M38.1279 -3.31348L-17.1279 24.3144" stroke="white" stroke-width="5.52558"></path><mask id="mask1_6222_14804" maskUnits="userSpaceOnUse" x="-18" y="-4" width="57" height="29"><path d="M10.5 10.5005H38.1279V24.3144L10.5 10.5005ZM10.5 10.5005V24.3144H-17.1279L10.5 10.5005ZM10.5 10.5005H-17.1279V-3.31348L10.5 10.5005ZM10.5 10.5005V-3.31348H38.1279L10.5 10.5005Z" fill="white"></path></mask><g mask="url(#mask1_6222_14804)"><path d="M-17.1279 -3.31348L38.1279 24.3144L-17.1279 -3.31348ZM38.1279 -3.31348L-17.1279 24.3144L38.1279 -3.31348Z" fill="white"></path><path d="M-17.1279 -3.31348L38.1279 24.3144M38.1279 -3.31348L-17.1279 24.3144" stroke="#C8102E" stroke-width="3.68372"></path></g><path d="M10.5 -3.31348V24.3144V-3.31348ZM-17.1279 10.5005H38.1279H-17.1279Z" fill="white"></path><path d="M10.5 -3.31348V24.3144M-17.1279 10.5005H38.1279" stroke="white" stroke-width="9.2093"></path><path d="M10.5 -3.31348V24.3144V-3.31348ZM-17.1279 10.5005H38.1279H-17.1279Z" fill="white"></path><path d="M10.5 -3.31348V24.3144M-17.1279 10.5005H38.1279" stroke="#C8102E" stroke-width="5.52558"></path></g></g><defs><clipPath id="clip0_6222_14804"><rect width="55.2558" height="27.6279" fill="white" transform="translate(-17.1279 -3.31348)"></rect></clipPath></defs></svg></div><span>English</span><div class="h-[.5rem] w-[.5rem] transition-transform duration-200 "><svg xmlns="http://www.w3.org/2000/svg" width="100%" height="100%" viewBox="0 0 8 6" fill="none"><title>Chevron</title><path d="M3.99997 3.66681L7.11111 0.555664L8 1.44456L3.99997 5.44457L-3.88548e-08 1.44456L0.888883 0.555664L3.99997 3.66681Z" fill="currentColor"></path></svg></div></button><ul role="menu" aria-label="Available languages" class="locale-transition absolute top-[100%] z-10 mt-4 grid min-w-[7.25rem] gap-y-1 overflow-hidden rounded-lg bg-white p-2 text-black pointer-events-none invisible translate-y-4 opacity-0"><li role="none"><button type="button" role="menuitem" aria-label="Update the site locale to English" class="flex w-full items-center space-x-2 rounded-md p-1 transition-colors duration-200 hover:bg-black/10 focus:bg-black/10 focus:outline-none"><div class="relative h-[1.375rem] w-[1.375rem] overflow-hidden rounded-full"><svg xmlns="http://www.w3.org/2000/svg" width="100%" height="100%" viewBox="0 0 22 22" fill="none"><title>United Kingdom Flag</title><g clip-path="url(#clip0_6222_14804)"><mask id="mask0_6222_14804" maskUnits="userSpaceOnUse" x="-18" y="-4" width="57" height="29"><path d="M-17.1279 -3.31348V24.3144H38.1279V-3.31348H-17.1279Z" fill="white"></path></mask><g mask="url(#mask0_6222_14804)"><path d="M-17.1279 -3.31348V24.3144H38.1279V-3.31348H-17.1279Z" fill="#012169"></path><path d="M-17.1279 -3.31348L38.1279 24.3144L-17.1279 -3.31348ZM38.1279 -3.31348L-17.1279 24.3144L38.1279 -3.31348Z" fill="white"></path><path d="M-17.1279 -3.31348L38.1279 24.3144M38.1279 -3.31348L-17.1279 24.3144" stroke="white" stroke-width="5.52558"></path><mask id="mask1_6222_14804" maskUnits="userSpaceOnUse" x="-18" y="-4" width="57" height="29"><path d="M10.5 10.5005H38.1279V24.3144L10.5 10.5005ZM10.5 10.5005V24.3144H-17.1279L10.5 10.5005ZM10.5 10.5005H-17.1279V-3.31348L10.5 10.5005ZM10.5 10.5005V-3.31348H38.1279L10.5 10.5005Z" fill="white"></path></mask><g mask="url(#mask1_6222_14804)"><path d="M-17.1279 -3.31348L38.1279 24.3144L-17.1279 -3.31348ZM38.1279 -3.31348L-17.1279 24.3144L38.1279 -3.31348Z" fill="white"></path><path d="M-17.1279 -3.31348L38.1279 24.3144M38.1279 -3.31348L-17.1279 24.3144" stroke="#C8102E" stroke-width="3.68372"></path></g><path d="M10.5 -3.31348V24.3144V-3.31348ZM-17.1279 10.5005H38.1279H-17.1279Z" fill="white"></path><path d="M10.5 -3.31348V24.3144M-17.1279 10.5005H38.1279" stroke="white" stroke-width="9.2093"></path><path d="M10.5 -3.31348V24.3144V-3.31348ZM-17.1279 10.5005H38.1279H-17.1279Z" fill="white"></path><path d="M10.5 -3.31348V24.3144M-17.1279 10.5005H38.1279" stroke="#C8102E" stroke-width="5.52558"></path></g></g><defs><clipPath id="clip0_6222_14804"><rect width="55.2558" height="27.6279" fill="white" transform="translate(-17.1279 -3.31348)"></rect></clipPath></defs></svg></div><span>English</span></button></li><li role="none"><button type="button" role="menuitem" aria-label="Update the site locale to French" class="flex w-full items-center space-x-2 rounded-md p-1 transition-colors duration-200 hover:bg-black/10 focus:bg-black/10 focus:outline-none"><div class="relative h-[1.375rem] w-[1.375rem] overflow-hidden rounded-full"><svg xmlns="http://www.w3.org/2000/svg" width="100%" height="100%" viewBox="0 0 22 22" fill="none"><title>France Flag</title><mask id="mask0_11113_313928" style="mask-type:luminance" maskUnits="userSpaceOnUse" x="0" y="0" width="22" height="22"><path d="M22 0H0V22H22V0Z" fill="white"></path></mask><g mask="url(#mask0_11113_313928)"><path d="M7.33332 21.3816V0.619141C3.07083 2.13164 0 6.21082 0 11.0004C0 15.79 3.07083 19.8691 7.33332 21.3816Z" fill="#231D9A"></path><path d="M14.6663 0.61875C13.5205 0.229167 12.283 0 10.9997 0C9.71633 0 8.47883 0.229167 7.33301 0.61875V21.3583C8.47883 21.7708 9.71633 22 10.9997 22C12.283 22 13.5205 21.7708 14.6663 21.3813V0.61875Z" fill="white"></path><path d="M14.667 0.619141V21.3587C18.9295 19.8691 22.0003 15.79 22.0003 11.0004C22.0003 6.21082 18.9295 2.13164 14.667 0.619141Z" fill="#F0263C"></path></g></svg></div><span>French</span></button></li><li role="none"><button type="button" role="menuitem" aria-label="Update the site locale to German" class="flex w-full items-center space-x-2 rounded-md p-1 transition-colors duration-200 hover:bg-black/10 focus:bg-black/10 focus:outline-none"><div class="relative h-[1.375rem] w-[1.375rem] overflow-hidden rounded-full"><svg xmlns="http://www.w3.org/2000/svg" width="100%" height="100%" viewBox="0 0 22 22" fill="none"><title>German Flag</title><mask id="mask0_11113_313881" style="mask-type:luminance" maskUnits="userSpaceOnUse" x="0" y="0" width="22" height="22"><path d="M22 0H0V22H22V0Z" fill="white"></path></mask><g mask="url(#mask0_11113_313881)"><path d="M0 11.0002C0 12.2835 0.229167 13.521 0.61875 14.6668H21.3583C21.7708 13.521 22 12.2835 22 11.0002C22 9.71682 21.7708 8.47932 21.3813 7.3335H0.61875C0.229167 8.47932 0 9.71682 0 11.0002Z" fill="#F0263C"></path><path d="M0.619141 7.33332H21.3587C19.8691 3.07083 15.79 0 11.0004 0C6.21079 0 2.13164 3.07083 0.619141 7.33332Z" fill="black"></path><path d="M21.3816 14.6665H0.619141C2.13164 18.929 6.21079 21.9998 11.0004 21.9998C15.79 21.9998 19.8691 18.929 21.3816 14.6665Z" fill="#FFD400"></path></g></svg></div><span>German</span></button></li><li role="none"><button type="button" role="menuitem" aria-label="Update the site locale to Italian" class="flex w-full items-center space-x-2 rounded-md p-1 transition-colors duration-200 hover:bg-black/10 focus:bg-black/10 focus:outline-none"><div class="relative h-[1.375rem] w-[1.375rem] overflow-hidden rounded-full"><svg xmlns="http://www.w3.org/2000/svg" width="100%" height="100%" viewBox="0 0 22 22" fill="none"><title>German Flag</title><mask id="mask0_11113_313797" style="mask-type:luminance" maskUnits="userSpaceOnUse" x="0" y="0" width="22" height="22"><path d="M22 0H0V22H22V0Z" fill="white"></path></mask><g mask="url(#mask0_11113_313797)"><path d="M7.33332 21.3812V0.618652C3.07083 2.13115 0 6.21033 0 10.9999C0 15.7895 3.07083 19.8687 7.33332 21.3812Z" fill="#1E5B00"></path><path d="M14.6663 0.61875C13.5205 0.229167 12.283 0 10.9997 0C9.71633 0 8.47883 0.229167 7.33301 0.61875V21.3583C8.47883 21.7708 9.71633 22 10.9997 22C12.283 22 13.5205 21.7708 14.6663 21.3813V0.61875Z" fill="white"></path><path d="M14.667 0.618652V21.3582C18.9295 19.8687 22.0003 15.7895 22.0003 10.9999C22.0003 6.21033 18.9295 2.13115 14.667 0.618652Z" fill="#F0263C"></path></g></svg></div><span>Italian</span></button></li><li role="none"><button type="button" role="menuitem" aria-label="Update the site locale to Spanish" class="flex w-full items-center space-x-2 rounded-md p-1 transition-colors duration-200 hover:bg-black/10 focus:bg-black/10 focus:outline-none"><div class="relative h-[1.375rem] w-[1.375rem] overflow-hidden rounded-full"><svg xmlns="http://www.w3.org/2000/svg" width="100%" height="100%" viewBox="0 0 22 22" fill="none"><title>German Flag</title><mask id="mask0_11113_314025" style="mask-type:luminance" maskUnits="userSpaceOnUse" x="0" y="0" width="22" height="22"><path d="M22 0H0V22H22V0Z" fill="white"></path></mask><g mask="url(#mask0_11113_314025)"><path d="M20.5247 5.5H1.47527C0.538691 7.11834 0 8.9957 0 11C0 13.0043 0.538691 14.8817 1.47527 16.5H20.5248C21.4613 14.8817 22 13.0043 22 11C22 8.9957 21.4613 7.11834 20.5247 5.5Z" fill="#FFD400"></path><path d="M11.0003 0C6.92947 0 3.37776 2.21303 1.47559 5.5H20.5251C18.6229 2.21303 15.0711 0 11.0003 0Z" fill="#F0263C"></path><path d="M11.0003 22C15.0711 22 18.6228 19.7869 20.5251 16.5H1.47559C3.3778 19.7869 6.92947 22 11.0003 22Z" fill="#F0263C"></path><path d="M1.375 12.3749H2.29168V11.1523L1.375 11.4571V12.3749Z" fill="white"></path><path d="M2.29168 8.25H1.375V9.625H2.29168V8.25Z" fill="white"></path><path d="M2.29168 10.0828L1.375 10.082V10.9998L2.29168 10.6943V10.0828Z" fill="white"></path><path d="M6.875 12.3748H7.79168V11.4581L6.875 11.1519V12.3748Z" fill="white"></path><path d="M6.875 10.6944L7.79168 10.9999V10.0832L6.875 10.0825V10.6944Z" fill="white"></path><path d="M7.79168 8.25H6.875V9.625H7.79168V8.25Z" fill="white"></path><path d="M2.29168 12.375H1.375V12.8333H2.29168V12.375Z" fill="#2D25C5"></path><path d="M7.79168 12.375H6.875V12.8333H7.79168V12.375Z" fill="#2D25C5"></path><path d="M2.29168 11.9165H1.375V12.3748H2.29168V11.9165Z" fill="#CC9500"></path><path d="M7.79168 11.9165H6.875V12.3748H7.79168V11.9165Z" fill="#CC9500"></path><path d="M2.29168 8.25H1.375V8.70832H2.29168V8.25Z" fill="#CC9500"></path><path d="M7.79168 8.25H6.875V8.70832H7.79168V8.25Z" fill="#CC9500"></path><path d="M3.20832 6.875H2.75V7.33332H3.20832V6.875Z" fill="#CC9500"></path><path d="M6.41633 6.875H5.95801V7.33332H6.41633V6.875Z" fill="#CC9500"></path><path d="M5.04168 6.875H4.125V7.33332H5.04168V6.875Z" fill="#CC9500"></path><path d="M5.95832 8.25017L6.41668 7.3335H2.75L3.20832 8.25017H5.95832Z" fill="#F0263C"></path><path d="M6.41699 9.625V10.0822L6.87531 10.0826L7.79199 10.0833V9.625H6.87531H6.41699Z" fill="#F0263C"></path><path d="M6.875 11.1519L7.79168 11.4582V10.9999L6.875 10.6943V11.1519Z" fill="#F0263C"></path><path d="M2.74993 11.0002V11.4585C2.74993 12.3191 3.34369 13.0392 4.14338 13.2365L4.58327 12.3751L5.02317 13.2365C5.82284 13.0391 6.41663 12.3191 6.41663 11.4585V11.0002H5.2287C5.134 11.2666 4.8822 11.4585 4.58331 11.4585C4.2036 11.4585 3.89581 11.1507 3.89581 10.771C3.89581 10.3913 4.2036 10.0835 4.58331 10.0835V8.7085H2.75V9.62514H1.375V10.0824L2.29168 10.0832L2.75 10.0835L2.74993 11.0002Z" fill="#F0263C"></path><path d="M2.75 10.771V11.4585C2.75 12.3191 3.34376 13.0392 4.14346 13.2365L4.58336 12.3752V11.4585C4.20365 11.4585 3.89586 11.1507 3.89586 10.771L2.75 10.771Z" fill="#CC9500"></path><path d="M6.41731 10.0824V8.7085H4.58398V10.0835C4.96369 10.0835 5.27148 10.3913 5.27148 10.771C5.27148 10.8518 5.25498 10.9282 5.22938 11.0002H6.41731V10.0824Z" fill="white"></path><path d="M4.14355 13.2363C4.2847 13.2712 4.43151 13.2917 4.58345 13.2917C4.73539 13.2917 4.88217 13.2712 5.02335 13.2363L4.58345 12.375L4.14355 13.2363Z" fill="white"></path><path d="M3.89551 10.771C3.89551 11.1507 4.2033 11.4585 4.58301 11.4585C4.8819 11.4585 5.1337 11.2666 5.2284 11.0002C5.25401 10.9282 5.27051 10.8518 5.27051 10.771C5.27051 10.3913 4.96271 10.0835 4.58301 10.0835C4.2033 10.0835 3.89551 10.3913 3.89551 10.771Z" fill="#2D25C5"></path><path d="M2.29168 10.6943L1.375 10.9999V11.4571L2.29168 11.1523V10.6943Z" fill="#F0263C"></path></g></svg></div><span>Spanish</span></button></li><li role="none"><button type="button" role="menuitem" aria-label="Update the site locale to Japanese" class="flex w-full items-center space-x-2 rounded-md p-1 transition-colors duration-200 hover:bg-black/10 focus:bg-black/10 focus:outline-none"><div class="relative h-[1.375rem] w-[1.375rem] overflow-hidden rounded-full"><svg width="100%" height="100%" viewBox="0 0 64 64" fill="none" xmlns="http://www.w3.org/2000/svg"><g clip-path="url(#clip0_3246_11200)"><mask id="mask0_3246_11200" style="mask-type:luminance" maskUnits="userSpaceOnUse" x="0" y="0" width="64" height="64"><path d="M64 0H0V64H64V0Z" fill="white"></path></mask><g mask="url(#mask0_3246_11200)"><path d="M32 64C49.6731 64 64 49.6731 64 32C64 14.3269 49.6731 0 32 0C14.3269 0 0 14.3269 0 32C0 49.6731 14.3269 64 32 64Z" fill="white"></path><path d="M32 48C40.8366 48 48 40.8366 48 32C48 23.1634 40.8366 16 32 16C23.1634 16 16 23.1634 16 32C16 40.8366 23.1634 48 32 48Z" fill="#F0263C"></path></g></g><rect x="0.75" y="0.75" width="62.5" height="62.5" rx="31.25" stroke="black" stroke-opacity="0.1" stroke-width="1.5"></rect><defs><clipPath id="clip0_3246_11200"><rect width="64" height="64" rx="32" fill="white"></rect></clipPath></defs></svg></div><span>Japanese</span></button></li></ul></menu></div></menu><div class="grid grid-cols-2 gap-x-3 gap-y-8 sm:grid-cols-4 md:col-span-3 md:flex md:justify-between"><div class="w-full space-y-8 md:max-w-[11.0625rem] md:space-y-[2.875rem]"><menu><h2 class="footer-heading mb-4 md:mb-6">Platform</h2><ul class="space-y-2 md:space-y-3"><li><a class="opacity-80 transition hover:opacity-100 focus:opacity-100" href="/platform/product-analytics/"><span class="footer-link">Product Analytics</span></a></li><li><a class="opacity-80 transition hover:opacity-100 focus:opacity-100" href="/platform/experience-analytics/"><span class="footer-link">Experience Analytics</span></a></li><li><a class="opacity-80 transition hover:opacity-100 focus:opacity-100" href="/platform/experience-monitoring/"><span class="footer-link">Experience Monitoring</span></a></li><li><a class="opacity-80 transition hover:opacity-100 focus:opacity-100" href="/platform/voice-of-customer/"><span class="footer-link">Voice of Customer</span></a></li></ul></menu></div><div class="w-full space-y-8 md:max-w-[11.0625rem] md:space-y-[2.875rem]"><menu><h2 class="footer-heading mb-4 md:mb-6">For Teams</h2><ul class="space-y-2 md:space-y-3"><li><a class="opacity-80 transition hover:opacity-100 focus:opacity-100" href="/solutions/teams/digital-marketing/"><span class="footer-link">Marketing</span></a></li><li><a class="opacity-80 transition hover:opacity-100 focus:opacity-100" href="/solutions/teams/product/"><span class="footer-link">Product</span></a></li><li><a class="opacity-80 transition hover:opacity-100 focus:opacity-100" href="/solutions/teams/design-ux/"><span class="footer-link">Design & UX</span></a></li><li><a class="opacity-80 transition hover:opacity-100 focus:opacity-100" href="/solutions/teams/ecommerce/"><span class="footer-link">eCommerce</span></a></li><li><a class="opacity-80 transition hover:opacity-100 focus:opacity-100" href="/solutions/teams/analytics/"><span class="footer-link">Research & Analytics</span></a></li><li><a class="opacity-80 transition hover:opacity-100 focus:opacity-100" href="/solutions/teams/tech-and-it/"><span class="footer-link">Technical & IT</span></a></li></ul></menu><menu><h2 class="footer-heading mb-4 md:mb-6">For Industries</h2><ul class="space-y-2 md:space-y-3"><li><a class="opacity-80 transition hover:opacity-100 focus:opacity-100" href="/solutions/industry/banking-and-financial-services/"><span class="footer-link">Financial Services</span></a></li><li><a class="opacity-80 transition hover:opacity-100 focus:opacity-100" href="/solutions/industry/ecommerce-retail/"><span class="footer-link">Retail</span></a></li><li><a class="opacity-80 transition hover:opacity-100 focus:opacity-100" href="/solutions/industry/telecom/"><span class="footer-link">Telecom</span></a></li><li><a class="opacity-80 transition hover:opacity-100 focus:opacity-100" href="/solutions/industry/travel-hospitality/"><span class="footer-link">Travel & Hospitality</span></a></li><li><a class="opacity-80 transition hover:opacity-100 focus:opacity-100" href="/solutions/industry/b2b/"><span class="footer-link">B2B</span></a></li><li><a class="opacity-80 transition hover:opacity-100 focus:opacity-100" href="/solutions/industry/public-sector/"><span class="footer-link">Public Sector</span></a></li></ul></menu></div><div class="w-full space-y-8 md:max-w-[11.0625rem] md:space-y-[2.875rem]"><menu><h2 class="footer-heading mb-4 md:mb-6">Company</h2><ul class="space-y-2 md:space-y-3"><li><a class="opacity-80 transition hover:opacity-100 focus:opacity-100" href="/company/"><span class="footer-link">About</span></a></li><li><a class="opacity-80 transition hover:opacity-100 focus:opacity-100" href="/partner-ecosystem/"><span class="footer-link">Partner Program</span></a></li><li><a class="opacity-80 transition hover:opacity-100 focus:opacity-100" href="https://contentsquare.com/careers/"><span class="footer-link">Careers</span></a></li><li><a class="opacity-80 transition hover:opacity-100 focus:opacity-100" href="https://contentsquare.com/company/impact/"><span class="footer-link">Impact</span></a></li><li><a class="opacity-80 transition hover:opacity-100 focus:opacity-100" href="https://contentsquare.com/digital-accessibility-statement/"><span class="footer-link">Digital Accessibility Statement</span></a></li></ul></menu></div><div class="w-full space-y-8 md:max-w-[11.0625rem] md:space-y-[2.875rem]"><menu><h2 class="footer-heading mb-4 md:mb-6">Resources</h2><ul class="space-y-2 md:space-y-3"><li><a class="opacity-80 transition hover:opacity-100 focus:opacity-100" href="/customers/"><span class="footer-link">Customers</span></a></li><li><a class="opacity-80 transition hover:opacity-100 focus:opacity-100" href="/blog/"><span class="footer-link">Blog</span></a></li><li><a class="opacity-80 transition hover:opacity-100 focus:opacity-100" href="/guides/"><span class="footer-link">Guides</span></a></li><li><a class="opacity-80 transition hover:opacity-100 focus:opacity-100" href="/ebooks-reports/"><span class="footer-link">eBooks & Reports</span></a></li><li><a class="opacity-80 transition hover:opacity-100 focus:opacity-100" href="/events/"><span class="footer-link">Events & Webinars</span></a></li><li><a class="opacity-80 transition hover:opacity-100 focus:opacity-100" href="https://community.contentsquare.com/private/login"><span class="footer-link">Community</span></a></li><li><a class="opacity-80 transition hover:opacity-100 focus:opacity-100" href="https://support.contentsquare.com/hc/en-gb"><span class="footer-link">Help Center</span></a></li><li><a class="opacity-80 transition hover:opacity-100 focus:opacity-100" href="https://learn.contentsquare.com/"><span class="footer-link">Learning Hub</span></a></li><li><a class="opacity-80 transition hover:opacity-100 focus:opacity-100" href="/contact-us/"><span class="footer-link">Contact Us</span></a></li></ul></menu><menu><h2 class="footer-heading mb-4 md:mb-6">Trust Center</h2><ul class="space-y-2 md:space-y-3"><li><a class="opacity-80 transition hover:opacity-100 focus:opacity-100" href="/legal/"><span class="footer-link">Legal</span></a></li><li><a class="opacity-80 transition hover:opacity-100 focus:opacity-100" href="/privacy-center/"><span class="footer-link">Privacy Center</span></a></li><li><a class="opacity-80 transition hover:opacity-100 focus:opacity-100" href="https://trust.contentsquare.com/"><span class="footer-link">Security</span></a></li></ul></menu></div></div></div><div class="border-t border-white/10 pt-6 text-center max-md:space-y-3 md:flex md:items-center md:justify-between md:text-left"><p class="text-14 opacity-60">© 2024 ContentSquare. All Rights Reserved.</p><menu><ul class="sm:flex sm:justify-center sm:space-x-3 md:justify-end md:space-x-6"><li><a class="footer-legal-link" href="/privacy-policy/"><span>Privacy Policies</span></a></li><li><a class="footer-legal-link" href="/privacy-center/cookie-policy/"><span>Cookie Policy</span></a></li><li><a class="footer-legal-link" href="/legal/modern-slavery-statement/"><span>Modern Slavery Statement</span></a></li><li><a class="footer-legal-link" href="/trust-center/"><span>Trust Center</span></a></li></ul></menu></div></div></footer></div></div><script id="__NEXT_DATA__" type="application/json">{"props":{"pageProps":{"page":{"adminName":"[Guide] [Customer Journey Map] Homepage","title":"How to Create a Customer Journey Map: Template \u0026 Guide","slug":"customer-journey-map","seo":{"internalName":"SEO — How to Create a Customer Journey Map: Template \u0026 Guide","title":"How to Create a Customer Journey Map: Template \u0026 Guide","ogImage":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"gwbpo1m641r7"}},"id":"6xiu25ESbWVWEqehLyyX9f","type":"Asset","createdAt":"2024-11-01T13:57:32.280Z","updatedAt":"2024-11-14T16:15:22.917Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":4,"revision":2,"locale":"en"},"fields":{"title":"How to create a customer journey map that drives results","file":{"url":"//images.ctfassets.net/gwbpo1m641r7/6xiu25ESbWVWEqehLyyX9f/9164ab1063e0d4be8187789c2b5cde43/CS-customer-journey-analysis-.png","details":{"size":148643,"image":{"width":1904,"height":1079}},"fileName":"CS-customer-journey-analysis-.png","contentType":"image/png"}}},"jsonLdSchema":{},"excludeFromSearchEngines":false,"id":"4FH87fPDXsZlVQjsJcOzG3","contentType":"seo","locale":"en"},"authors":[{"internalName":"Author — Contentsquare's Content Team","authorName":"Contentsquare's Content Team","authorBio":"We’re an international team of content experts and writers with a passion for all things customer experience (CX). From best practices to the hottest trends in digital, we’ve got it covered. Explore our guides to learn everything you need to know to create experiences that your customers will love. Happy reading!","id":"55CZpwxwNINsBbOeHisZRT","contentType":"author","locale":"en"}],"publishDate":"2024-10-24T15:59:49.000+01:00","excerpt":"A customer journey map is a visual overview of how customers experience your business across multiple touchpoints. Here’s how to get started.","readTime":"15","coverImage":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"gwbpo1m641r7"}},"id":"oCzqFA2ghl1JEUZEnsAwU","type":"Asset","createdAt":"2024-11-07T11:36:46.457Z","updatedAt":"2024-11-07T11:36:46.457Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":7,"revision":1,"locale":"en"},"fields":{"title":"[Visual] User feedback - Examples - Cover image ","description":"","file":{"url":"//images.ctfassets.net/gwbpo1m641r7/oCzqFA2ghl1JEUZEnsAwU/a45c6990304a909db6908bdb4caa6cfe/How_to_discover_what_your_users_want_to_read.png","details":{"size":217027,"image":{"width":946,"height":633}},"fileName":"How_to_discover_what_your_users_want_to_read.png","contentType":"image/png"}}},"guideMenu":{"adminName":"[Guide] [Customer journey map] Menu","menuItems":[{"title":"How to Create a Customer Journey Map: Template \u0026 Guide","slug":"/guides/customer-journey-map/"},{"title":"Why mapping the customer journey is so important for improving CX","slug":"/guides/customer-journey-map/benefits/"},{"title":"How 5 businesses successfully mapped out the customer journey","slug":"/guides/customer-journey-map/examples/"},{"title":"The 7 best research methods for customer journey mapping","slug":"/guides/customer-journey-map/research/"}],"id":"1sdyav6u9AeIuXrANIDkJL","contentType":"stickyMenu","locale":"en"},"shortDescription":"A customer journey map is a visual overview of how customers experience your business across multiple touchpoints. Here’s how to get started.","content":{"data":{},"nodeType":"document","content":[{"data":{},"nodeType":"paragraph","content":[{"data":{},"marks":[],"value":"There’s a common saying that you can’t understand someone until you’ve walked a mile in their shoes. That’s exactly what customer journey maps do: they help you put yourself in different customers’ shoes and understand your business from their point of view.","nodeType":"text"}]},{"data":{},"nodeType":"paragraph","content":[{"data":{},"marks":[],"value":"Why should you do it? How should you do it? Find the answers in this guide, which we wrote after interviewing 10+ customer journey experts who shared methodologies, dos and don’ts, and pro tips with us.","nodeType":"text"}]},{"data":{"target":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"gwbpo1m641r7"}},"id":"556aRQ7gReFQgFOnXezHcS","type":"Entry","createdAt":"2024-10-31T15:08:07.076Z","updatedAt":"2024-11-21T14:11:55.193Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":17,"revision":4,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"cta"}},"locale":"en"},"fields":{"adminName":"[Guide] [UX Design] CTA (All guide – Sign up)","layout":"Default","heading":"Take your UX to the next level with Contentsquare","content":"Start by deeply understanding your users’ experience—then make it better.","buttons":[{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"gwbpo1m641r7"}},"id":"3FiPU5yJlk9NSQjJyA2XyG","type":"Entry","createdAt":"2024-10-29T14:20:54.529Z","updatedAt":"2024-10-29T14:21:07.910Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":5,"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"button"}},"locale":"en"},"fields":{"internalName":"[Content UTMs] Guides \u003e Sign up","title":"Sign up","externalUrl":"https://contentsquare.com/pricing?utm_source=content_guide","type":"Button Solid — Deep Grey"}}]}}},"nodeType":"embedded-entry-block","content":[]},{"data":{},"nodeType":"heading-2","content":[{"data":{},"marks":[],"value":"What is a customer journey map?","nodeType":"text"}]},{"data":{},"nodeType":"paragraph","content":[{"data":{},"marks":[],"value":"A customer journey map (CJM) is a visual representation of how customers interact with and experience your website, products, or business across multiple touchpoints.","nodeType":"text"}]},{"data":{},"nodeType":"paragraph","content":[{"data":{},"marks":[],"value":"By visualizing the actions, thoughts, and emotions your customers experience, a customer journey map helps you better understand them and identify the pain points they encounter. This is essential if you want to implement informed, customer-focused optimizations on your site.","nodeType":"text"}]},{"data":{},"nodeType":"heading-3","content":[{"data":{},"marks":[],"value":"Mapping the customer journey: narrow vs. wide focus","nodeType":"text"}]},{"data":{},"nodeType":"paragraph","content":[{"data":{},"marks":[],"value":"A customer journey map can have a very narrow focus and only look at a few, specific steps of the customer experience or buyer’s journey (for example, a product-to-purchase flow on a website), or it can take into account all the touchpoints, online and offline, someone goes through before and after doing business with you.","nodeType":"text"}]},{"data":{},"nodeType":"paragraph","content":[{"data":{},"marks":[],"value":"Each type of customer journey map has its advantages:","nodeType":"text"}]},{"data":{},"nodeType":"unordered-list","content":[{"data":{},"nodeType":"list-item","content":[{"data":{},"nodeType":"paragraph","content":[{"data":{},"marks":[],"value":"A CJM with a narrow focus allows you to zero in on an issue and effectively problem-solve","nodeType":"text"}]}]},{"data":{},"nodeType":"list-item","content":[{"data":{},"nodeType":"paragraph","content":[{"data":{},"marks":[],"value":"A CJM with a wide focus gives you a broader, holistic understanding of how customers experience your business","nodeType":"text"}]}]}]},{"data":{},"nodeType":"paragraph","content":[{"data":{},"marks":[],"value":"Regardless of their focus, the best customer journey maps have one thing in common: they’re created with real customer data that you collect and analyze. The insights are usually organized into a map (hence the name), diagram, or flowchart, which is later shared across the entire business so everyone gets a clear and comprehensive overview of a customer’s journey.","nodeType":"text"}]},{"data":{},"nodeType":"heading-2","content":[{"data":{},"marks":[],"value":"How to create your customer journey map in 6 steps","nodeType":"text"}]},{"data":{},"nodeType":"paragraph","content":[{"data":{},"marks":[],"value":"The process of creating a customer journey map can be as long or short as you need. Depending on how many people and stakeholders you involve, how much data you collect and analyze, and how many touchpoints there are across the business, you could be looking at days or even weeks and months of work.","nodeType":"text"}]},{"data":{},"nodeType":"paragraph","content":[{"data":{},"marks":[],"value":"If you’re new to customer journey mapping, start from a narrower scope before moving on to mapping every single customer touchpoint.","nodeType":"text"}]},{"data":{},"nodeType":"paragraph","content":[{"data":{},"marks":[],"value":"Here’s our beginner customer journey mapping framework to help you create your first complete map in two and half working days.","nodeType":"text"}]},{"data":{},"nodeType":"paragraph","content":[{"data":{},"marks":[],"value":"Pro tip: want to make things even simpler? Contentsquare’s Customer Journey Analysis can do all the hard work for you. It aggregates data from 100% of customers to give you a comprehensive picture of how users navigate your site.","nodeType":"text"}]},{"data":{},"nodeType":"paragraph","content":[{"data":{},"marks":[],"value":"Quickly find optimization opportunities and pain points (like bottlenecks or looping behavior), and use segments to zoom in on specific user personas or audiences to get granular insights.","nodeType":"text"}]},{"data":{},"nodeType":"paragraph","content":[{"data":{},"marks":[],"value":"Identify your most valuable journeys and work backward to encourage all new users to follow the same path, leading to long-term satisfaction and loyalty.","nodeType":"text"}]},{"data":{},"nodeType":"paragraph","content":[{"data":{},"marks":[],"value":"Plus, jump straight from Customer Journey Analysis to Zone-Based Heatmaps and Session Replay to get even more insights about the real user behavior behind the journey.","nodeType":"text"}]},{"data":{},"nodeType":"paragraph","content":[{"data":{},"marks":[],"value":"!","nodeType":"text"}]},{"data":{},"nodeType":"paragraph","content":[{"data":{"uri":"https://contentsquare.com/wp-content/uploads/2024/10/CS-customer-journey-analysis-.png"},"nodeType":"hyperlink","content":[{"data":{},"marks":[],"value":"Screenshot of Contentsquare’s Journey Analysis capability with sunburst diagram","nodeType":"text"}]}]},{"data":{},"nodeType":"paragraph","content":[{"data":{},"marks":[],"value":"Customer Journey Analysis in Contentsquare lets you visualize the customer journey to make data-driven optimizations","nodeType":"text"}]},{"data":{},"nodeType":"heading-3","content":[{"data":{},"marks":[],"value":"Step 1: define the goal and scope of your customer journey map","nodeType":"text"}]},{"data":{},"nodeType":"paragraph","content":[{"data":{},"marks":[],"value":"Clarifying what part(s) of the journey you're looking at, and why, helps you stay focused throughout the mapping process.","nodeType":"text"}]},{"data":{},"nodeType":"paragraph","content":[{"data":{},"marks":[],"value":"If this is your first map, start from a known issue, specific persona, or problematic area of your website. Keep the scope small, and focus on anything you can break down into four or five steps. For example:","nodeType":"text"}]},{"data":{},"nodeType":"unordered-list","content":[{"data":{},"nodeType":"list-item","content":[{"data":{},"nodeType":"paragraph","content":[{"data":{},"marks":[],"value":"If you have a high drop-off on a pricing page with five calls-to-action, each of which takes users to a different page, that’s enough for a mappable journey","nodeType":"text"}]}]},{"data":{},"nodeType":"list-item","content":[{"data":{},"nodeType":"paragraph","content":[{"data":{},"marks":[],"value":"If your purchase flow is made of five self-contained pages, each of which loses you potential customers, that’s a good candidate for mapping","nodeType":"text"}]}]}]},{"data":{},"nodeType":"paragraph","content":[{"data":{},"marks":[],"value":"At the end of this stage, you should have a one- or two-sentence description of what your map will cover, and why, that you can use whenever you need to explain what the process is about. For example: “This map looks at the purchase flow on our website, and helps us understand how customers go through each step and the issues or obstacles they encounter. The map starts after users click ‘proceed to checkout’ and ends when they reach the 'Thank You' page.”","nodeType":"text"}]},{"data":{},"nodeType":"heading-3","content":[{"data":{},"marks":[],"value":"Step 2: define touchpoints","nodeType":"text"}]},{"data":{},"nodeType":"paragraph","content":[{"data":{},"marks":[],"value":"Once you know who your customers are and what they need, you can start plotting the touchpoints they have with your business.","nodeType":"text"}]},{"data":{},"nodeType":"paragraph","content":[{"data":{},"marks":[],"value":"These touchpoints will depend on what industry you work in and how your specific customers interact with your brand.","nodeType":"text"}]},{"data":{},"nodeType":"paragraph","content":[{"data":{},"marks":[],"value":"For example, the first few touchpoints for a coffee shop might look like this:","nodeType":"text"}]},{"data":{},"nodeType":"unordered-list","content":[{"data":{},"nodeType":"list-item","content":[{"data":{},"nodeType":"paragraph","content":[{"data":{},"marks":[],"value":"The customer sees a geo-targeted ad","nodeType":"text"}]}]},{"data":{},"nodeType":"list-item","content":[{"data":{},"nodeType":"paragraph","content":[{"data":{},"marks":[],"value":"The customer visits your shop","nodeType":"text"}]}]},{"data":{},"nodeType":"list-item","content":[{"data":{},"nodeType":"paragraph","content":[{"data":{},"marks":[],"value":"The customer buys coffee","nodeType":"text"}]}]},{"data":{},"nodeType":"list-item","content":[{"data":{},"nodeType":"paragraph","content":[{"data":{},"marks":[],"value":"The customer follows your brand on Twitter","nodeType":"text"}]}]}]},{"data":{},"nodeType":"paragraph","content":[{"data":{},"marks":[],"value":"Whereas for an ecommerce clothing company, it might look like this:","nodeType":"text"}]},{"data":{},"nodeType":"unordered-list","content":[{"data":{},"nodeType":"list-item","content":[{"data":{},"nodeType":"paragraph","content":[{"data":{},"marks":[],"value":"The customer sees a social media promotion","nodeType":"text"}]}]},{"data":{},"nodeType":"list-item","content":[{"data":{},"nodeType":"paragraph","content":[{"data":{},"marks":[],"value":"The customer clicks on your website","nodeType":"text"}]}]},{"data":{},"nodeType":"list-item","content":[{"data":{},"nodeType":"paragraph","content":[{"data":{},"marks":[],"value":"The customer browses your site","nodeType":"text"}]}]},{"data":{},"nodeType":"list-item","content":[{"data":{},"nodeType":"paragraph","content":[{"data":{},"marks":[],"value":"The customer adds an item to their basket","nodeType":"text"}]}]}]},{"data":{},"nodeType":"paragraph","content":[{"data":{},"marks":[],"value":"The stages of the customer journey are different for everyone, but here are the most commonly used stages to get you started:","nodeType":"text"}]},{"data":{},"nodeType":"paragraph","content":[{"data":{},"marks":[],"value":"Stage","nodeType":"text"}]},{"data":{},"nodeType":"paragraph","content":[{"data":{},"marks":[],"value":"Touchpoint examples","nodeType":"text"}]},{"data":{},"nodeType":"paragraph","content":[{"data":{},"marks":[],"value":"Awareness","nodeType":"text"}]},{"data":{},"nodeType":"paragraph","content":[{"data":{},"marks":[],"value":"Social media ad, PPC","nodeType":"text"}]},{"data":{},"nodeType":"paragraph","content":[{"data":{},"marks":[],"value":"Consideration","nodeType":"text"}]},{"data":{},"nodeType":"paragraph","content":[{"data":{},"marks":[],"value":"Blog post, buying guide","nodeType":"text"}]},{"data":{},"nodeType":"paragraph","content":[{"data":{},"marks":[],"value":"Conversion","nodeType":"text"}]},{"data":{},"nodeType":"paragraph","content":[{"data":{},"marks":[],"value":"Product listing page, landing page","nodeType":"text"}]},{"data":{},"nodeType":"paragraph","content":[{"data":{},"marks":[],"value":"Retention","nodeType":"text"}]},{"data":{},"nodeType":"paragraph","content":[{"data":{},"marks":[],"value":"Email nurture","nodeType":"text"}]},{"data":{},"nodeType":"paragraph","content":[{"data":{},"marks":[],"value":"Advocacy","nodeType":"text"}]},{"data":{},"nodeType":"paragraph","content":[{"data":{},"marks":[],"value":"Social media posts, user-generated content (UGC), customer stories","nodeType":"text"}]},{"data":{},"nodeType":"paragraph","content":[{"data":{},"marks":[],"value":"For each touchpoint, identify your customer’s goals, needs, and pain points. What are they trying to achieve? What information do they need? What challenges are they facing?","nodeType":"text"}]},{"data":{},"nodeType":"heading-3","content":[{"data":{},"marks":[],"value":"Step 3: collect customer data and insights","nodeType":"text"}]},{"data":{},"nodeType":"paragraph","content":[{"data":{},"marks":[],"value":"Once you identify your goal, scope, and touchpoints, collect the data and insights you’ll analyze as part of your mapping process. Because your map is narrow in focus, don’t get distracted by wide-scale demographics or data points that are interesting and nice to know, but ultimately irrelevant.","nodeType":"text"}]},{"data":{},"nodeType":"paragraph","content":[{"data":{},"marks":[],"value":"Get your hands on as much of the following information as you can:","nodeType":"text"}]},{"data":{},"nodeType":"unordered-list","content":[{"data":{},"nodeType":"list-item","content":[{"data":{},"nodeType":"paragraph","content":[{"data":{},"marks":[],"value":"Metrics from traditional analytics tools (such as Google Analytics) that give you insight into what’s happening, across the pages and stages your customer journey map covers","nodeType":"text"}]}]},{"data":{},"nodeType":"list-item","content":[{"data":{},"nodeType":"paragraph","content":[{"data":{},"marks":[],"value":"Data from analyzing your conversion ‘funnels’, which record how many visitors end up at each stage of the user journey, so you can optimize those steps for potential customers and increase conversions","nodeType":"text"}]}]},{"data":{},"nodeType":"list-item","content":[{"data":{},"nodeType":"paragraph","content":[{"data":{},"marks":[],"value":"Behavior analytics data (from platforms like Contentsquare) that show you how people interact with your site. For example, Zone-Based Heatmaps give you an aggregate view of how users click, move and scroll on specific pages, and Session Replay captures a user’s entire journey as they navigate your site","nodeType":"text"}]}]},{"data":{},"nodeType":"list-item","content":[{"data":{},"nodeType":"paragraph","content":[{"data":{},"marks":[],"value":"Voice of the Customer (VoC) insights like answers to surveys relevant to the pages you’re going to investigate, as customer feedback will ultimately guide your roadmap of changes to make to improve the journey","nodeType":"text"}]}]},{"data":{},"nodeType":"list-item","content":[{"data":{},"nodeType":"paragraph","content":[{"data":{},"marks":[],"value":"Any demographic information about existing user and customer personas that helps you map the journey from the perspective of a real type of customer, rather than that of any hypothetical visitor, ensuring the journey makes sense for your target audience","nodeType":"text"}]}]},{"data":{},"nodeType":"list-item","content":[{"data":{},"nodeType":"paragraph","content":[{"data":{},"marks":[],"value":"Any relevant data from customer service chat logs, emails, or even anecdotal information from support, success, and sales teams about the issues customers usually experience","nodeType":"text"}]}]}]},{"data":{},"nodeType":"paragraph","content":[{"data":{},"marks":[],"value":"This stage provides you with the necessary quantitative and qualitative data about your customers' interactions and their experiences across various touchpoints. For example, you’ll know how many people drop off at each individual stage, which page elements they interact with or ignore, and what stops them from converting.","nodeType":"text"}]},{"data":{"target":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"gwbpo1m641r7"}},"id":"5T5l1qads0IjGg20VQHjCG","type":"Asset","createdAt":"2024-11-01T13:53:05.626Z","updatedAt":"2024-11-01T13:53:05.626Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":2,"revision":1,"locale":"en"},"fields":{"title":"2024 10 product-Session-Replay-rage-click-en.png","file":{"url":"//images.ctfassets.net/gwbpo1m641r7/5T5l1qads0IjGg20VQHjCG/f1898a5e1b5075f004c31d995eca08b4/product-Session-Replay-rage-click-en.png","details":{"size":147039,"image":{"width":1904,"height":1036}},"fileName":"product-Session-Replay-rage-click-en.png","contentType":"image/png"}}}},"nodeType":"embedded-asset-block","content":[]},{"data":{},"nodeType":"paragraph","content":[{"data":{},"marks":[],"value":"Session Replay gives you invaluable, in-depth user data for your customer journey map","nodeType":"text"}]},{"data":{},"nodeType":"heading-3","content":[{"data":{},"marks":[],"value":"Step 4: create your customer journey map template","nodeType":"text"}]},{"data":{},"nodeType":"paragraph","content":[{"data":{},"marks":[],"value":"If you’re doing this as an in-person workshop, use a large sheet of paper to create a grid you'll stick to the wall and fill in; otherwise, you can use a digital tool to create your journey map template. (A Google Sheet is a great place to start.)","nodeType":"text"}]},{"data":{},"nodeType":"paragraph","content":[{"data":{},"marks":[],"value":"On the horizontal axis, write the customer journey steps you identified during your previous prep work; on the vertical axis, list the themes you want to analyze for each step. For example:","nodeType":"text"}]},{"data":{},"nodeType":"unordered-list","content":[{"data":{},"nodeType":"list-item","content":[{"data":{},"nodeType":"paragraph","content":[{"data":{},"marks":[],"value":"Actions your customers take","nodeType":"text"}]}]},{"data":{},"nodeType":"list-item","content":[{"data":{},"nodeType":"paragraph","content":[{"data":{},"marks":[],"value":"Questions they might have","nodeType":"text"}]}]},{"data":{},"nodeType":"list-item","content":[{"data":{},"nodeType":"paragraph","content":[{"data":{},"marks":[],"value":"Happy moments they experience","nodeType":"text"}]}]},{"data":{},"nodeType":"list-item","content":[{"data":{},"nodeType":"paragraph","content":[{"data":{},"marks":[],"value":"Pain points they experience","nodeType":"text"}]}]},{"data":{},"nodeType":"list-item","content":[{"data":{},"nodeType":"paragraph","content":[{"data":{},"marks":[],"value":"Tech limits they might encounter","nodeType":"text"}]}]},{"data":{},"nodeType":"list-item","content":[{"data":{},"nodeType":"paragraph","content":[{"data":{},"marks":[],"value":"Opportunities that arise","nodeType":"text"}]}]}]},{"data":{"target":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"gwbpo1m641r7"}},"id":"6pxR4GfD4K6mBfYPF0aDtJ","type":"Asset","createdAt":"2024-11-01T13:57:48.592Z","updatedAt":"2024-11-01T13:57:48.592Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":2,"revision":1,"locale":"en"},"fields":{"title":"2024 10 unnamed-2024-10-24T171155.143.png","file":{"url":"//images.ctfassets.net/gwbpo1m641r7/6pxR4GfD4K6mBfYPF0aDtJ/24b5c195e9d82da3327657272d9fb090/unnamed-2024-10-24T171155.143.png","details":{"size":7106,"image":{"width":750,"height":477}},"fileName":"unnamed-2024-10-24T171155.143.png","contentType":"image/webp"}}}},"nodeType":"embedded-asset-block","content":[]},{"data":{},"nodeType":"paragraph","content":[{"data":{},"marks":[],"value":"An example of a customer journey map template with different stages and themes","nodeType":"text"}]},{"data":{},"nodeType":"heading-3","content":[{"data":{},"marks":[],"value":"Step 5: populate the customer journey map","nodeType":"text"}]},{"data":{},"nodeType":"paragraph","content":[{"data":{},"marks":[],"value":"Now, fill in parts of the map grid with available information. Add in details about how your customers are feeling at each stage of their journey, plus what pain points they might have.","nodeType":"text"}]},{"data":{},"nodeType":"paragraph","content":[{"data":{},"marks":[],"value":"If you’re doing this collectively, start by filling in the first row together, so everybody understands the process, then do each row individually.","nodeType":"text"}]},{"data":{},"nodeType":"heading-3","content":[{"data":{},"marks":[],"value":"Step 6: identify areas for improvement","nodeType":"text"}]},{"data":{},"nodeType":"paragraph","content":[{"data":{},"marks":[],"value":"Once you have a good understanding of the customer journey, you can identify areas for improvement. This could be as simple as making it easier for customers to find the information they need, streamlining the checkout process, or providing better customer support.","nodeType":"text"}]},{"data":{},"nodeType":"paragraph","content":[{"data":{},"marks":[],"value":"As part of your next steps, you should:","nodeType":"text"}]},{"data":{},"nodeType":"unordered-list","content":[{"data":{},"nodeType":"list-item","content":[{"data":{},"nodeType":"paragraph","content":[{"data":{},"marks":[],"value":"Digitize your customer journey map if it wasn’t digital already, so you can easily update and share it with team members. It may be tempting to use dedicated software or invest time into a beautiful design, but for the first few iterations, it’s enough to add the map to your team’s existing workflows.","nodeType":"text"}]}]},{"data":{},"nodeType":"list-item","content":[{"data":{},"nodeType":"paragraph","content":[{"data":{},"marks":[],"value":"Provide a quick summary (like a write-up or short video video) explaining what you did and your key takeaways, to provide context for stakeholders","nodeType":"text"}]}]},{"data":{},"nodeType":"list-item","content":[{"data":{},"nodeType":"paragraph","content":[{"data":{},"marks":[],"value":"Clearly state the follow-up actions. For example, if you’ve found obvious issues that need fixing, that’s a likely next step. If you’ve identified opportunities for change and improvement, you may want to validate these findings via customer interviews and user tests first.","nodeType":"text"}]}]}]},{"data":{},"nodeType":"heading-2","content":[{"data":{},"marks":[],"value":"Best practices to keep in mind when creating your customer journey map","nodeType":"text"}]},{"data":{},"nodeType":"paragraph","content":[{"data":{},"marks":[],"value":"The customer journey mapping process takes time, effort and research—you can’t (and shouldn’t) do it alone. Here are a few key things to keep in mind.","nodeType":"text"}]},{"data":{},"nodeType":"heading-3","content":[{"data":{},"marks":[],"value":"Use data throughout the process to inform your journey map","nodeType":"text"}]},{"data":{},"nodeType":"paragraph","content":[{"data":{},"marks":[],"value":"It’s important to use real customer journey data and insights from analytics platforms (like Contentsquare), customer surveys, and social media to make informed decisions.","nodeType":"text"}]},{"data":{},"nodeType":"heading-3","content":[{"data":{},"marks":[],"value":"Get input from your teams across your organization","nodeType":"text"}]},{"data":{},"nodeType":"paragraph","content":[{"data":{},"marks":[],"value":"Your journey map should be a collaborative effort. Get input from your sales, marketing, customer support and product development teams.","nodeType":"text"}]},{"data":{},"nodeType":"paragraph","content":[{"data":{},"marks":[],"value":"Pro tip: in our experience, the most effective way to get buy-in is not to try and convince people after things are done—include them in the process from the start. So while you can easily create a customer journey map on your own, it won’t be nearly as powerful as one you create with team members from different areas of expertise.","nodeType":"text"}]},{"data":{},"nodeType":"paragraph","content":[{"data":{},"marks":[],"value":"For example, if you’re looking at the purchase flow, you need to work with:","nodeType":"text"}]},{"data":{},"nodeType":"unordered-list","content":[{"data":{},"nodeType":"list-item","content":[{"data":{},"nodeType":"paragraph","content":[{"data":{},"marks":[],"value":"Someone from the UX team, who knows about the usability of the flow and can advocate for design changes","nodeType":"text"}]}]},{"data":{},"nodeType":"list-item","content":[{"data":{},"nodeType":"paragraph","content":[{"data":{},"marks":[],"value":"Someone from dev or engineering, who knows how things work in the back end, and will be able to push forward any changes that result from the map","nodeType":"text"}]}]},{"data":{},"nodeType":"list-item","content":[{"data":{},"nodeType":"paragraph","content":[{"data":{},"marks":[],"value":"Someone from success or support, who has first-hand experience talking to customers and resolving any issues they experience","nodeType":"text"}]}]}]},{"data":{},"nodeType":"heading-3","content":[{"data":{},"marks":[],"value":"Review and update your journey map regularly","nodeType":"text"}]},{"data":{},"nodeType":"paragraph","content":[{"data":{},"marks":[],"value":"Your customers are constantly evolving, so your journey map should be too. Ensure it’s accurate and up to date by reviewing it on a regular basis.","nodeType":"text"}]},{"data":{},"nodeType":"heading-3","content":[{"data":{},"marks":[],"value":"Layer your audiences","nodeType":"text"}]},{"data":{},"nodeType":"paragraph","content":[{"data":{},"marks":[],"value":"If you want to go one step further, you can layer more specific audiences. For example, you may want to create customer journey maps for different job roles or industries to make sure you’re delivering the right messages to them at the right time.","nodeType":"text"}]},{"data":{},"nodeType":"paragraph","content":[{"data":{},"marks":[],"value":"Whether you decide to segment your audience by most common pain points, job title, or industry, your customer journey map will help you spot points of friction and content gaps to ensure a smooth customer experience for everyone.","nodeType":"text"}]},{"data":{},"nodeType":"heading-2","content":[{"data":{},"marks":[],"value":"3 benefits of customer journey mapping","nodeType":"text"}]},{"data":{},"nodeType":"paragraph","content":[{"data":{},"marks":[],"value":"We all know by now that great customer experience (CX) provides any business or ecommerce site with a competitive advantage. But just how you’re supposed to deliver on the concept and create wow-worthy experiences is often left unsaid, implied, or glossed over.","nodeType":"text"}]},{"data":{},"nodeType":"paragraph","content":[{"data":{},"marks":[],"value":"Customer journey maps help you find answers to this ‘How?’ question, enabling you to:","nodeType":"text"}]},{"data":{},"nodeType":"unordered-list","content":[{"data":{},"nodeType":"list-item","content":[{"data":{},"nodeType":"paragraph","content":[{"data":{},"marks":[],"value":"Visualize customer pain points, motivations, and drivers","nodeType":"text"}]}]},{"data":{},"nodeType":"list-item","content":[{"data":{},"nodeType":"paragraph","content":[{"data":{},"marks":[],"value":"Create cross-team alignment around the business","nodeType":"text"}]}]},{"data":{},"nodeType":"list-item","content":[{"data":{},"nodeType":"paragraph","content":[{"data":{},"marks":[],"value":"Remove internal silos and clarify areas of ownership","nodeType":"text"}]}]},{"data":{},"nodeType":"list-item","content":[{"data":{},"nodeType":"paragraph","content":[{"data":{},"marks":[],"value":"Make improvements and convert more visitors into customers","nodeType":"text"}]}]}]},{"data":{},"nodeType":"paragraph","content":[{"data":{},"marks":[],"value":"Here are three more powerful reasons to start using journey maps.","nodeType":"text"}]},{"data":{},"nodeType":"heading-3","content":[{"data":{},"marks":[],"value":"1. Almost instantly improve your CX","nodeType":"text"}]},{"data":{},"nodeType":"paragraph","content":[{"data":{},"marks":[],"value":"Journey mapping is an eye-opening process. Once you start digging into your customer journeys, you’re likely to identify areas of frustration pretty quickly.","nodeType":"text"}]},{"data":{},"nodeType":"paragraph","content":[{"data":{},"marks":[],"value":"For ecommerce businesses, for example, retail customer journey mapping is beneficial for pinpointing areas where they might be losing customers or where cart abandonment is high.","nodeType":"text"}]},{"data":{},"nodeType":"paragraph","content":[{"data":{},"marks":[],"value":"And knowing where customers struggle will help you prioritize the right optimizations, improve your customers’ experience and even fuel ideas for your experimentation strategy.","nodeType":"text"}]},{"data":{},"nodeType":"heading-3","content":[{"data":{},"marks":[],"value":"2. Optimize your marketing campaigns","nodeType":"text"}]},{"data":{},"nodeType":"paragraph","content":[{"data":{},"marks":[],"value":"Marketers can use the insights from the journey mapping process to create targeted campaigns that promote products to the right audience, at the right time, and in the right way.","nodeType":"text"}]},{"data":{},"nodeType":"paragraph","content":[{"data":{},"marks":[],"value":"Journey mapping can help you level up your marketing strategy by helping you:","nodeType":"text"}]},{"data":{},"nodeType":"unordered-list","content":[{"data":{},"nodeType":"list-item","content":[{"data":{},"nodeType":"paragraph","content":[{"data":{},"marks":[],"value":"Identify different customer segments","nodeType":"text"}]}]},{"data":{},"nodeType":"list-item","content":[{"data":{},"nodeType":"paragraph","content":[{"data":{},"marks":[],"value":"Coordinate efforts across multiple channels","nodeType":"text"}]}]},{"data":{},"nodeType":"list-item","content":[{"data":{},"nodeType":"paragraph","content":[{"data":{},"marks":[],"value":"Set specific objectives aligned with customer goals","nodeType":"text"}]}]},{"data":{},"nodeType":"list-item","content":[{"data":{},"nodeType":"paragraph","content":[{"data":{},"marks":[],"value":"Improve campaign measurement","nodeType":"text"}]}]}]},{"data":{},"nodeType":"heading-3","content":[{"data":{},"marks":[],"value":"3. Develop new products and services","nodeType":"text"}]},{"data":{},"nodeType":"paragraph","content":[{"data":{},"marks":[],"value":"Journey mapping isn’t just for marketing teams. It can play a key role in identifying new product and service opportunities that meet the needs of your customers.","nodeType":"text"}]},{"data":{},"nodeType":"paragraph","content":[{"data":{},"marks":[],"value":"Product owners and dev teams that closely align product development to their customer journeys can reduce the risk of product failure and increase the likelihood of successful adoption.","nodeType":"text"}]},{"data":{},"nodeType":"paragraph","content":[{"data":{},"marks":[],"value":"It’s also a great way to gather customer feedback, which can be invaluable in shaping new product development and identifying unmet needs or areas for improvement.","nodeType":"text"}]},{"data":{},"nodeType":"paragraph","content":[{"data":{},"marks":[],"value":"See it in action: learn how a data-driven site redesign led to a +30% conversion site-wide for De Beers.","nodeType":"text"}]},{"data":{},"nodeType":"heading-2","content":[{"data":{},"marks":[],"value":"Create a journey map that drives results with Contentsquare","nodeType":"text"}]},{"data":{},"nodeType":"paragraph","content":[{"data":{},"marks":[],"value":"Contentsquare’s digital experience analytics platform provides qualitative and quantitative insights into your customers’ online behavior in real time—and provides you with a range of tools to help you build a comprehensive customer journey map, including:","nodeType":"text"}]},{"data":{},"nodeType":"unordered-list","content":[{"data":{},"nodeType":"list-item","content":[{"data":{},"nodeType":"paragraph","content":[{"data":{},"marks":[],"value":"Customer Journey Analysis: discover how users progress through your site and app page by page, from entry to exit","nodeType":"text"}]}]},{"data":{},"nodeType":"list-item","content":[{"data":{},"nodeType":"paragraph","content":[{"data":{},"marks":[],"value":"Session Replay: watch real-time recordings of how your customers interact with your website to instantly see where your customers struggle the most","nodeType":"text"}]}]},{"data":{},"nodeType":"list-item","content":[{"data":{},"nodeType":"paragraph","content":[{"data":{},"marks":[],"value":"Zone-Based Heatmaps: see exactly where customers are clicking, scrolling, and hovering on your website to understand what content is most engaging and where you can make improvements","nodeType":"text"}]}]},{"data":{},"nodeType":"list-item","content":[{"data":{},"nodeType":"paragraph","content":[{"data":{},"marks":[],"value":"Form Analytics: learn how customers interact with your website’s forms to identify what’s working and where customers get stuck or abandon them","nodeType":"text"}]}]},{"data":{},"nodeType":"list-item","content":[{"data":{},"nodeType":"paragraph","content":[{"data":{},"marks":[],"value":"Voice of the Customer: use tools like surveys, interviews, and feedback to capture real user sentiment and work with deeper empathy","nodeType":"text"}]}]}]},{"data":{"target":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"gwbpo1m641r7"}},"id":"1bIJGHVSHEd0ufXm8yqcI3","type":"Asset","createdAt":"2024-11-01T13:57:53.967Z","updatedAt":"2024-11-01T13:57:53.967Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":2,"revision":1,"locale":"en"},"fields":{"title":"2024 10 image5.png","file":{"url":"//images.ctfassets.net/gwbpo1m641r7/1bIJGHVSHEd0ufXm8yqcI3/0f2f4be8af0e49988b2ee4d07990d4d4/image5.png","details":{"size":246730,"image":{"width":1904,"height":1080}},"fileName":"image5.png","contentType":"image/webp"}}}},"nodeType":"embedded-asset-block","content":[]},{"data":{},"nodeType":"paragraph","content":[{"data":{},"marks":[],"value":"Zone-Based Heatmaps reveal which parts of your page capture user attention (and which parts need a boost)","nodeType":"text"}]},{"data":{},"nodeType":"paragraph","content":[{"data":{},"marks":[],"value":"Remember, journey mapping is not a one-time process. With Contentsquare you can create a comprehensive journey map and continuously improve on it—helping you stay agile and responsive to ever-changing customer needs.","nodeType":"text"}]},{"data":{"target":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"gwbpo1m641r7"}},"id":"556aRQ7gReFQgFOnXezHcS","type":"Entry","createdAt":"2024-10-31T15:08:07.076Z","updatedAt":"2024-11-21T14:11:55.193Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":17,"revision":4,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"cta"}},"locale":"en"},"fields":{"adminName":"[Guide] [UX Design] CTA (All guide – Sign up)","layout":"Default","heading":"Take your UX to the next level with Contentsquare","content":"Start by deeply understanding your users’ experience—then make it better.","buttons":[{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"gwbpo1m641r7"}},"id":"3FiPU5yJlk9NSQjJyA2XyG","type":"Entry","createdAt":"2024-10-29T14:20:54.529Z","updatedAt":"2024-10-29T14:21:07.910Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":5,"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"button"}},"locale":"en"},"fields":{"internalName":"[Content UTMs] Guides \u003e Sign up","title":"Sign up","externalUrl":"https://contentsquare.com/pricing?utm_source=content_guide","type":"Button Solid — Deep Grey"}}]}}},"nodeType":"embedded-entry-block","content":[]},{"data":{},"nodeType":"heading-2","content":[{"data":{},"marks":[],"value":"FAQs about customer journey mapping","nodeType":"text"}]},{"data":{},"nodeType":"heading-3","content":[{"data":{},"marks":[],"value":"How do I create a customer journey map?","nodeType":"text"}]},{"data":{},"nodeType":"paragraph","content":[{"data":{},"marks":[],"value":"To manually create a useful customer journey map, you first need to define your objectives, buyer personas, and the goals of your customers (direct customer feedback and market research will help you here). Then, identify all the distinct touchpoints the customer has with your product or service in chronological order, and visualize the completion of these steps in a map format.","nodeType":"text"}]},{"data":{},"nodeType":"paragraph","content":[{"data":{},"marks":[],"value":"To streamline the customer journey mapping process, you can use Contentsquare’s Customer Journey Analysis to capture data from 100% of customers and create intuitive visualizations of the customer journey—so you can jump straight to making data-driven optimizations that improve CX and business growth.","nodeType":"text"}]},{"data":{},"nodeType":"heading-3","content":[{"data":{},"marks":[],"value":"What are the benefits of customer journey mapping?","nodeType":"text"}]},{"data":{},"nodeType":"paragraph","content":[{"data":{},"marks":[],"value":"Customer journey mapping provides different teams in your company with a simple, easily understandable visualization that captures your customers’ perspective and needs, and the steps they’ll take to successfully use your product or service.","nodeType":"text"}]},{"data":{},"nodeType":"paragraph","content":[{"data":{},"marks":[],"value":"Consider customer journey mapping if you want to accomplish a specific objective (like testing a new product’s purchase flow) or work towards a much broader goal (like increasing overall customer retention or customer loyalty).","nodeType":"text"}]},{"data":{},"nodeType":"heading-3","content":[{"data":{},"marks":[],"value":"What is the difference between a customer journey map and an experience map?","nodeType":"text"}]},{"data":{},"nodeType":"paragraph","content":[{"data":{},"marks":[],"value":"The main difference between an experience map and a customer journey map is that customer journey maps are geared specifically toward business goals and the successful use of a product or service, while experience maps visualize an individual’s journey and experience through the completion of any task or goal that may not be related to business.","nodeType":"text"}]}]},"id":"17LM7RdFeghwxb8CLjZZFY","contentType":"guide","locale":"en","localisedSlugs":[{"locale":"en","slug":"/guides/customer-journey-map/"}]},"listing":{},"_nextI18Next":{"initialI18nStore":{"en":{"common":{"Read story":"Read story","Read more":"Read more","Latest":"Latest","No items found":"No items found","Loading...":"Loading...","Search results":"Search results","Subscribe":"Subscribe","Email":"Email","Email address":"Email address","Continue reading":"Continue reading","Connect with us":"Connect with us","min read":"min read"}}},"initialLocale":"en","ns":["common"],"userConfig":{"i18n":{"locales":["en","fr-fr","de-de","es-es","it-it","ja-ja"],"defaultLocale":"en","localeDetection":false,"localePath":"/var/task/public/locales"},"nonExplicitSupportedLngs":true,"reloadOnPrerender":false,"fallbackLng":{"default":["en"],"fr-fr":["fr","fr-fr"],"de-de":["de","de-de"],"es-es":["es","es-es"],"it-it":["it","it-it"],"ja-ja":["ja","ja-ja"]}}}},"globalData":{"adminName":"Utils — Global Options","headerBanner":{"adminName":"Banner — Global AI Banner","colourTheme":"Light / Coral","message":"Your Contentsquare platform experience is empowered by our AI innovation. Practical insights, not hype.","linkTitle":"Learn more","pageLink":"/platform/capabilities/ai/","id":"50puQmHZpMZAWX1Hl7ELOI","contentType":"banner","locale":"en"},"header":{"adminName":"Header — Global Header","headerMenu":[{"adminName":"Header Menu Item — Platform","navItem":{"adminName":"Nav Item — Platform","title":"Platform","pageLink":"/platform/","id":"3CC3sKocQ4urBh4qLQL4fX","contentType":"navItem","locale":"en"},"submenu":{"adminName":"Featured Link Submenu — Platform Menu","featuredLinkThumbnail":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"gwbpo1m641r7"}},"id":"4eBqAl49OPbIrSR0ARPhva","type":"Asset","createdAt":"2024-10-22T16:04:45.546Z","updatedAt":"2024-10-23T13:31:50.052Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":7,"revision":2,"locale":"en"},"fields":{"title":"Platform Overview Thumbnail","description":"","file":{"url":"//images.ctfassets.net/gwbpo1m641r7/4eBqAl49OPbIrSR0ARPhva/1b53816a322556a1f703cd605d57e1d6/Platform_Thumbnail.svg","details":{"size":222577,"image":{"width":213,"height":144}},"fileName":"Platform Thumbnail.svg","contentType":"image/svg+xml"}}},"featuredLinkHeading":"Platform Overview","featuredLinkDescription":"Your all-in-one platform for the right digital experience","featuredLinkNavItem":{"adminName":"Nav Item — Explore the platform","title":"Explore the platform","pageLink":"/platform/","id":"12zu1z5dU2NI84MZJevsGb","contentType":"navItem","locale":"en"},"iconMenu":{"adminName":"Column Menu — Platform Header Menu","hideForLocale":false,"menu":[{"adminName":"Icon Nav Item — Experience Analytics","icon":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"gwbpo1m641r7"}},"id":"1zNQ5Gd3LGGKaEN0Iqh8Uk","type":"Asset","createdAt":"2024-10-22T16:09:08.690Z","updatedAt":"2024-10-22T16:09:08.690Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":4,"revision":1,"locale":"en"},"fields":{"title":"Experience Analytics Icon","description":"","file":{"url":"//images.ctfassets.net/gwbpo1m641r7/1zNQ5Gd3LGGKaEN0Iqh8Uk/24fa9153263087ee32cc4256e6b6aeb1/experience-analytics_Icon.svg","details":{"size":1377,"image":{"width":32,"height":33}},"fileName":"experience-analytics Icon.svg","contentType":"image/svg+xml"}}},"title":"Experience Analytics","description":"Visualize journeys and level up engagement","pageLink":"/platform/experience-analytics/","id":"4HH92E4tBUOdsNZUWljTPH","contentType":"iconNavItem","locale":"en"},{"adminName":"Icon Nav Item — Product Analytics","icon":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"gwbpo1m641r7"}},"id":"4YUBF2yJs3o6U1T6xy4Yl7","type":"Asset","createdAt":"2024-10-22T16:32:02.874Z","updatedAt":"2024-10-22T16:32:02.874Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":5,"revision":1,"locale":"en"},"fields":{"title":"Product Analytics Icon","description":"","file":{"url":"//images.ctfassets.net/gwbpo1m641r7/4YUBF2yJs3o6U1T6xy4Yl7/2f2fa56cc720433ea57f07b92e34f7f6/product-analytics.svg","details":{"size":979,"image":{"width":32,"height":33}},"fileName":"product-analytics.svg","contentType":"image/svg+xml"}}},"title":"Product Analytics","description":"Get the whole picture of multi-session journeys","pageLink":"/platform/product-analytics/","id":"3RFymZOrmssTdVqf2Yx7eM","contentType":"iconNavItem","locale":"en"},{"adminName":"Icon Nav Item — Voice of Customer","icon":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"gwbpo1m641r7"}},"id":"5mTjvKCNm6NzGsszOzgjGl","type":"Asset","createdAt":"2024-10-22T16:33:23.620Z","updatedAt":"2024-10-22T16:33:23.620Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":5,"revision":1,"locale":"en"},"fields":{"title":"Voice Of Customer Icon","description":"","file":{"url":"//images.ctfassets.net/gwbpo1m641r7/5mTjvKCNm6NzGsszOzgjGl/634860682d77b8d395e54c3e91496841/VOC_Icon.svg","details":{"size":923,"image":{"width":32,"height":33}},"fileName":"VOC Icon.svg","contentType":"image/svg+xml"}}},"title":"Voice of Customer","description":"Make better decisions with fast user feedback","pageLink":"/platform/voice-of-customer/","id":"2HH5wMVYNlV5ImQ8CMxTUf","contentType":"iconNavItem","locale":"en"},{"adminName":"Icon Nav Item — Experience Monitoring","icon":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"gwbpo1m641r7"}},"id":"7bX0tCQkpfOsX7rUPdsJsv","type":"Asset","createdAt":"2024-10-22T16:34:39.000Z","updatedAt":"2024-10-22T16:34:39.000Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":3,"revision":1,"locale":"en"},"fields":{"title":"Experience Monitoring Icon","description":"","file":{"url":"//images.ctfassets.net/gwbpo1m641r7/7bX0tCQkpfOsX7rUPdsJsv/6c0ca8717d628c7168e540fd1b1bcea6/Experience_Monitoring_Icon.svg","details":{"size":646,"image":{"width":32,"height":33}},"fileName":"Experience Monitoring Icon.svg","contentType":"image/svg+xml"}}},"title":"Experience Monitoring","description":"Power up performance and remove friction","pageLink":"/platform/experience-monitoring/","id":"6S9pKeqCCcfGt01q5oIzjw","contentType":"iconNavItem","locale":"en"}],"id":"4fPE5ic4j2ynKo7pRFvRy0","contentType":"utilsColumnMenu","locale":"en"},"menus":[{"adminName":"Column Menu — Platform - Features Menu","hideForLocale":false,"heading":"Features","menu":[{"adminName":"Icon Nav Item — Session Replay","icon":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"gwbpo1m641r7"}},"id":"nCI0BAucJJyAEr41YWyUy","type":"Asset","createdAt":"2024-10-22T16:44:06.582Z","updatedAt":"2024-10-22T16:44:06.582Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":3,"revision":1,"locale":"en"},"fields":{"title":"Session Replay Icon","description":"","file":{"url":"//images.ctfassets.net/gwbpo1m641r7/nCI0BAucJJyAEr41YWyUy/bb803f6cdd3e95eb6f6173e65747cdf7/Session_Replay_Icon.svg","details":{"size":1876,"image":{"width":16,"height":16}},"fileName":"Session Replay Icon.svg","contentType":"image/svg+xml"}}},"title":"Session Replay","pageLink":"/platform/capabilities/session-replay/","id":"LLKrBG8i0D2D7CYVx7Zwc","contentType":"iconNavItem","locale":"en"},{"adminName":"Icon Nav Item — Heatmaps","icon":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"gwbpo1m641r7"}},"id":"1DxfZwGaWOx0bzP72oqmUW","type":"Asset","createdAt":"2024-10-22T16:45:33.396Z","updatedAt":"2024-10-22T16:45:33.396Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":3,"revision":1,"locale":"en"},"fields":{"title":"Heatmaps Icon","description":"","file":{"url":"//images.ctfassets.net/gwbpo1m641r7/1DxfZwGaWOx0bzP72oqmUW/7056b2ca6cfb613bb65bcdc21afb9f7e/Heatmaps_Icon.svg","details":{"size":1196,"image":{"width":16,"height":16}},"fileName":"Heatmaps Icon.svg","contentType":"image/svg+xml"}}},"title":"Heatmaps","pageLink":"/platform/capabilities/heatmaps/","id":"t80CYArQ5pXxUR7mC8xUh","contentType":"iconNavItem","locale":"en"},{"adminName":"Icon Nav Item — Journeys","icon":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"gwbpo1m641r7"}},"id":"4fUaI1HYOXYt33AhNP0QyJ","type":"Asset","createdAt":"2024-10-22T16:46:23.840Z","updatedAt":"2024-10-22T16:46:23.840Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":3,"revision":1,"locale":"en"},"fields":{"title":"Journeys Icon","description":"","file":{"url":"//images.ctfassets.net/gwbpo1m641r7/4fUaI1HYOXYt33AhNP0QyJ/afeace35980d614f3827663655b0c3e2/Journeys_Icon.svg","details":{"size":2122,"image":{"width":16,"height":16}},"fileName":"Journeys Icon.svg","contentType":"image/svg+xml"}}},"title":"Journey Analysis","pageLink":"/platform/capabilities/journeys/","id":"7m2X0TcSonINHsKZUwxt7K","contentType":"iconNavItem","locale":"en"},{"adminName":"Icon Nav Item — Web Analytics","icon":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"gwbpo1m641r7"}},"id":"2fgTpATNONFvjWbHqCBQVT","type":"Asset","createdAt":"2024-10-22T16:47:30.194Z","updatedAt":"2024-10-22T16:47:30.194Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":3,"revision":1,"locale":"en"},"fields":{"title":"Web Analytics Icon","description":"","file":{"url":"//images.ctfassets.net/gwbpo1m641r7/2fgTpATNONFvjWbHqCBQVT/aeaa5b5a042b3704981cf6aaf88d493d/Web_Analytics_Icon.svg","details":{"size":1129,"image":{"width":16,"height":16}},"fileName":"Web Analytics Icon.svg","contentType":"image/svg+xml"}}},"title":"Web Analytics","pageLink":"/platform/web-analytics/","id":"551UozWpGQvE3uccpijwSJ","contentType":"iconNavItem","locale":"en"},{"adminName":"Icon Nav Item — Error \u0026 Frustration","icon":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"gwbpo1m641r7"}},"id":"2bxEPEPyHz0CzQXq51woc5","type":"Asset","createdAt":"2024-10-22T16:48:08.874Z","updatedAt":"2024-10-22T16:48:08.874Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":3,"revision":1,"locale":"en"},"fields":{"title":"Errors Icon","description":"","file":{"url":"//images.ctfassets.net/gwbpo1m641r7/2bxEPEPyHz0CzQXq51woc5/41f07db2eb24fb7529102b4f5cb5a2c8/Errors_Icon.svg","details":{"size":2323,"image":{"width":16,"height":16}},"fileName":"Errors Icon.svg","contentType":"image/svg+xml"}}},"title":"Error \u0026 Frustration","pageLink":"/platform/capabilities/error-analysis/","id":"nZxtSbPWIjLUH6rjK0ds1","contentType":"iconNavItem","locale":"en"},{"adminName":"Icon Nav Item — Mobile","icon":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"gwbpo1m641r7"}},"id":"36s3NutXpY8WqfrXt3IQ6n","type":"Asset","createdAt":"2024-10-22T16:51:30.359Z","updatedAt":"2024-10-22T16:51:30.359Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":3,"revision":1,"locale":"en"},"fields":{"title":"Mobile Icon","description":"","file":{"url":"//images.ctfassets.net/gwbpo1m641r7/36s3NutXpY8WqfrXt3IQ6n/666d06f35ae2e1dc3a924612385debff/Mobile_Icon.svg","details":{"size":1044,"image":{"width":16,"height":16}},"fileName":"Mobile Icon.svg","contentType":"image/svg+xml"}}},"title":"Mobile","pageLink":"/platform/capabilities/mobile/","id":"c8iCZaNWHHVffo5NhUKrh","contentType":"iconNavItem","locale":"en"},{"adminName":"Icon Nav Item — User Feedback","icon":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"gwbpo1m641r7"}},"id":"3wX97gLgH40XmSABESC9zR","type":"Asset","createdAt":"2024-10-22T16:54:45.109Z","updatedAt":"2024-10-22T16:54:45.109Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":3,"revision":1,"locale":"en"},"fields":{"title":"User Feedback Icon","description":"","file":{"url":"//images.ctfassets.net/gwbpo1m641r7/3wX97gLgH40XmSABESC9zR/7dd84b40d581a644dcc98dce99a7638a/User_Feedback_Icon.svg","details":{"size":1653,"image":{"width":16,"height":16}},"fileName":"User Feedback Icon.svg","contentType":"image/svg+xml"}}},"title":"User Feedback","pageLink":"/platform/voice-of-customer/","id":"2E4vte82K0RZbH3GyIHgX6","contentType":"iconNavItem","locale":"en"}],"id":"2mfp3op6ODn3SaAcdn6LPr","contentType":"utilsColumnMenu","locale":"en"},{"adminName":"Column Menu — Platform - Platform","hideForLocale":false,"heading":"Platform","menu":[{"adminName":"Icon Nav Item — AI","icon":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"gwbpo1m641r7"}},"id":"18OrEzOmeKnvmzurw3t5ab","type":"Asset","createdAt":"2024-10-22T16:56:47.738Z","updatedAt":"2024-10-22T16:56:47.738Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":3,"revision":1,"locale":"en"},"fields":{"title":"AI Icon","description":"","file":{"url":"//images.ctfassets.net/gwbpo1m641r7/18OrEzOmeKnvmzurw3t5ab/bf2c023d363a88fff0f907c46668e4e7/AI_Icon.svg","details":{"size":4346,"image":{"width":16,"height":16}},"fileName":"AI Icon.svg","contentType":"image/svg+xml"}}},"title":"AI","pageLink":"/platform/capabilities/ai/","id":"47waqCojjzOX4K3G4Yuttz","contentType":"iconNavItem","locale":"en"},{"adminName":"Icon Nav Item — Integrations \u0026 APIs","icon":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"gwbpo1m641r7"}},"id":"2dp9iCdG7jTansqvvhSRVr","type":"Asset","createdAt":"2024-10-22T17:02:35.977Z","updatedAt":"2024-10-22T17:02:35.977Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":3,"revision":1,"locale":"en"},"fields":{"title":"Integrations Icon","description":"","file":{"url":"//images.ctfassets.net/gwbpo1m641r7/2dp9iCdG7jTansqvvhSRVr/c68e9fc951810e60ff17b02967a3a57b/Integrations_Icon.svg","details":{"size":1302,"image":{"width":16,"height":16}},"fileName":"Integrations Icon.svg","contentType":"image/svg+xml"}}},"title":"Integrations \u0026 APIs","pageLink":"/integrations-partners/","id":"3N9WiBGZ2fUjaGOilYJnpU","contentType":"iconNavItem","locale":"en"}],"id":"4sXo2pwrASw0bnwRZrA7GS","contentType":"utilsColumnMenu","locale":"en"}],"id":"OY3B8BJsUKrSpQxzwb8RV","contentType":"featuredLinkSubmenu","locale":"en"},"id":"bK97TB4coHW5UDQzR3WXo","contentType":"headerMenuItem","locale":"en"},{"adminName":"Header Menu Item — Solutions","navItem":{"adminName":"Nav Item — Solutions","title":"Solutions","externalUrl":"/#","id":"4B7RkKXLaKEbYhUKPg2LPD","contentType":"navItem","locale":"en"},"submenu":{"adminName":"Columns Menu — Solutions Menu","menus":[{"adminName":"Column Menu — Solutions - We’ll help you","hideForLocale":false,"heading":"We’ll help you","menu":[{"adminName":"Icon Nav Item — Optimize Journeys","icon":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"gwbpo1m641r7"}},"id":"3CzhuFZP4shpEXp8JEpI25","type":"Asset","createdAt":"2024-10-22T17:11:11.736Z","updatedAt":"2024-10-22T17:11:11.736Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":3,"revision":1,"locale":"en"},"fields":{"title":"Optimise Journeys Icon","description":"","file":{"url":"//images.ctfassets.net/gwbpo1m641r7/3CzhuFZP4shpEXp8JEpI25/4d2e8f8a234104bf6ef4c4e0e0f611fe/Optimise_Journeys_Icon.svg","details":{"size":2660,"image":{"width":16,"height":16}},"fileName":"Optimise Journeys Icon.svg","contentType":"image/svg+xml"}}},"title":"Optimize journeys","pageLink":"/solutions/use-case/optimize-journeys/","id":"7neae6R9GwN93FLfpQlOpp","contentType":"iconNavItem","locale":"en"},{"adminName":"Icon Nav Item — Improve Conversion","icon":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"gwbpo1m641r7"}},"id":"5FAt4vEn3sUzddwc2T5aPI","type":"Asset","createdAt":"2024-10-22T17:11:46.885Z","updatedAt":"2024-10-22T17:11:46.885Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":3,"revision":1,"locale":"en"},"fields":{"title":"Improve Conversion Icon","description":"","file":{"url":"//images.ctfassets.net/gwbpo1m641r7/5FAt4vEn3sUzddwc2T5aPI/ac892ab54632e57d537142929dd894fd/Improve_Conversion_Icon.svg","details":{"size":2146,"image":{"width":16,"height":16}},"fileName":"Improve Conversion Icon.svg","contentType":"image/svg+xml"}}},"title":"Improve conversion","pageLink":"/solutions/use-case/improve-conversion/","id":"3WJDvdw1inwaF7QKI7XGdh","contentType":"iconNavItem","locale":"en"},{"adminName":"Icon Nav Item — Increase ifetime Value","icon":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"gwbpo1m641r7"}},"id":"jQf7kY82XwvcUhvrzWGAt","type":"Asset","createdAt":"2024-10-22T17:12:35.778Z","updatedAt":"2024-10-22T17:12:35.778Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":3,"revision":1,"locale":"en"},"fields":{"title":"Increase Lifetime Icon","description":"","file":{"url":"//images.ctfassets.net/gwbpo1m641r7/jQf7kY82XwvcUhvrzWGAt/c382e41206c0a8c69fb2e6016dd84a12/Increase_Lifetime_Icon.svg","details":{"size":2700,"image":{"width":16,"height":16}},"fileName":"Increase Lifetime Icon.svg","contentType":"image/svg+xml"}}},"title":"Increase lifetime value","pageLink":"/solutions/use-case/increase-lifetime-value/","id":"5jtYJvHlF6d4dBHh9x56kC","contentType":"iconNavItem","locale":"en"},{"adminName":"Icon Nav Item — Boost A/B Testing Results","icon":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"gwbpo1m641r7"}},"id":"mgBFXwWsaiiIDXXHtPexB","type":"Asset","createdAt":"2024-10-22T17:13:13.798Z","updatedAt":"2024-10-22T17:13:13.798Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":3,"revision":1,"locale":"en"},"fields":{"title":"Boost A B Icon","description":"","file":{"url":"//images.ctfassets.net/gwbpo1m641r7/mgBFXwWsaiiIDXXHtPexB/efc008ff8cfd311d3c660c39efa3b093/Boost_A_B_Icon.svg","details":{"size":2487,"image":{"width":16,"height":16}},"fileName":"Boost A B Icon.svg","contentType":"image/svg+xml"}}},"title":"Boost A/B testing results","pageLink":"/solutions/use-case/ab-testing/","id":"3Q2BT87D8YUSxN2WV5e1KB","contentType":"iconNavItem","locale":"en"},{"adminName":"Icon Nav Item — Find \u0026 Fix Errors","icon":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"gwbpo1m641r7"}},"id":"45F4fJIFKSJGUmMFXh5Bsx","type":"Asset","createdAt":"2024-10-22T17:13:57.639Z","updatedAt":"2024-10-22T17:13:57.639Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":3,"revision":1,"locale":"en"},"fields":{"title":"Find Errors Icon","description":"","file":{"url":"//images.ctfassets.net/gwbpo1m641r7/45F4fJIFKSJGUmMFXh5Bsx/fcffbcbeeeecd0f489cee6281d13c77d/Find_Errors_Icon.svg","details":{"size":1000,"image":{"width":16,"height":16}},"fileName":"Find Errors Icon.svg","contentType":"image/svg+xml"}}},"title":"Find \u0026 fix errors","pageLink":"/solutions/use-case/find-and-fix-errors/","id":"1YhkPyooAPJeQ8HQEIZhYT","contentType":"iconNavItem","locale":"en"},{"adminName":"Icon Nav Item — Act on Feedback","icon":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"gwbpo1m641r7"}},"id":"fSdXzDo0BZAwqA4zKfrkT","type":"Asset","createdAt":"2024-10-22T17:14:54.018Z","updatedAt":"2024-10-22T17:14:54.018Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":3,"revision":1,"locale":"en"},"fields":{"title":"Act on Feedback Icon","description":"","file":{"url":"//images.ctfassets.net/gwbpo1m641r7/fSdXzDo0BZAwqA4zKfrkT/2bbc005d2ef89a85934ed38aa1c61d0c/Act_on_Feedback_Icon.svg","details":{"size":1798,"image":{"width":16,"height":16}},"fileName":"Act on Feedback Icon.svg","contentType":"image/svg+xml"}}},"title":"Act on feedback","pageLink":"/solutions/use-case/feedback/","id":"5MaG5egxNnM9CFtefsQlSX","contentType":"iconNavItem","locale":"en"}],"id":"6dAcpK0Gz2P3ff0YdFCisF","contentType":"utilsColumnMenu","locale":"en"},{"adminName":"Column Menu — Solutions - For Teams","hideForLocale":false,"heading":"For Teams","menu":[{"adminName":"Icon Nav Item — Digital Marketing","icon":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"gwbpo1m641r7"}},"id":"5t1Dly1OwsTRUCmH8hIGHQ","type":"Asset","createdAt":"2024-10-22T17:16:39.153Z","updatedAt":"2024-10-22T17:16:39.153Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":3,"revision":1,"locale":"en"},"fields":{"title":"Digital Marketing Icon","description":"","file":{"url":"//images.ctfassets.net/gwbpo1m641r7/5t1Dly1OwsTRUCmH8hIGHQ/9f3923dcacafa6fa2953a21dfbda8c9e/Digital_Marketing_Icon.svg","details":{"size":1730,"image":{"width":16,"height":16}},"fileName":"Digital Marketing Icon.svg","contentType":"image/svg+xml"}}},"title":"Digital Marketing","pageLink":"/solutions/teams/digital-marketing/","id":"6nvFFFomoEWnwU5CLfMMjs","contentType":"iconNavItem","locale":"en"},{"adminName":"Icon Nav Item — Product","icon":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"gwbpo1m641r7"}},"id":"5RhbkqNTlr1oXS1fHgg8Kp","type":"Asset","createdAt":"2024-10-22T17:17:35.521Z","updatedAt":"2024-10-22T17:17:35.521Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":3,"revision":1,"locale":"en"},"fields":{"title":"Product Icon","description":"","file":{"url":"//images.ctfassets.net/gwbpo1m641r7/5RhbkqNTlr1oXS1fHgg8Kp/96fe5b1207d026212e741eef00f816e5/Product_Icon.svg","details":{"size":2715,"image":{"width":16,"height":16}},"fileName":"Product Icon.svg","contentType":"image/svg+xml"}}},"title":"Product","pageLink":"/solutions/teams/product/","id":"4kicIjDkQX1AS8RiJXDQXd","contentType":"iconNavItem","locale":"en"},{"adminName":"Icon Nav Item — Analytics","icon":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"gwbpo1m641r7"}},"id":"2cYX4NeSttp5rTUOXXE98q","type":"Asset","createdAt":"2024-10-22T17:18:34.750Z","updatedAt":"2024-10-22T17:18:34.750Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":3,"revision":1,"locale":"en"},"fields":{"title":"Analytics Icon","description":"","file":{"url":"//images.ctfassets.net/gwbpo1m641r7/2cYX4NeSttp5rTUOXXE98q/0f4aa0dfebb6513e64ae94da554e9ce1/Analytics_Icon.svg","details":{"size":1994,"image":{"width":16,"height":16}},"fileName":"Analytics Icon.svg","contentType":"image/svg+xml"}}},"title":"Analytics","pageLink":"/solutions/teams/analytics/","id":"56vxQ3bxtAlwm8PFOKejy1","contentType":"iconNavItem","locale":"en"},{"adminName":"Icon Nav Item — eCommerce","icon":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"gwbpo1m641r7"}},"id":"5GKw5XwKzLISIMoUfBBxzf","type":"Asset","createdAt":"2024-10-22T17:21:58.772Z","updatedAt":"2024-10-22T17:21:58.772Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":3,"revision":1,"locale":"en"},"fields":{"title":"Ecommerce Icon","description":"","file":{"url":"//images.ctfassets.net/gwbpo1m641r7/5GKw5XwKzLISIMoUfBBxzf/b3ff49a117b05b431201ba4c34bf23b0/Ecommerce_Icon.svg","details":{"size":2372,"image":{"width":16,"height":16}},"fileName":"Ecommerce Icon.svg","contentType":"image/svg+xml"}}},"title":"eCommerce","pageLink":"/solutions/teams/ecommerce/","id":"2M5BGGMB1auE4AKvPG49RG","contentType":"iconNavItem","locale":"en"},{"adminName":"Icon Nav Item — Design \u0026 UX","icon":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"gwbpo1m641r7"}},"id":"4tAs2bqLywqyrTspTmerMH","type":"Asset","createdAt":"2024-10-22T17:22:39.338Z","updatedAt":"2024-10-29T12:50:13.489Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":6,"revision":2,"locale":"en"},"fields":{"title":"Icon — Pencil \u0026 Ruler","description":"","file":{"url":"//images.ctfassets.net/gwbpo1m641r7/4tAs2bqLywqyrTspTmerMH/c213072aed52120bd53067c985f9a056/Design_UX_Icon.svg","details":{"size":4189,"image":{"width":16,"height":16}},"fileName":"Design UX Icon.svg","contentType":"image/svg+xml"}}},"title":"Design \u0026 UX","pageLink":"/solutions/teams/design-ux/","id":"9Q9Wcq1Ywr91SFBy575fk","contentType":"iconNavItem","locale":"en"},{"adminName":"Icon Nav Item — Technical \u0026 IT","icon":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"gwbpo1m641r7"}},"id":"2MdNK6i7YgQs5HPYXl3jQP","type":"Asset","createdAt":"2024-10-22T17:23:49.121Z","updatedAt":"2024-10-22T17:23:49.121Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":3,"revision":1,"locale":"en"},"fields":{"title":"Tech IT Icon","description":"","file":{"url":"//images.ctfassets.net/gwbpo1m641r7/2MdNK6i7YgQs5HPYXl3jQP/2fd7a7ffc116d2b3424e3778f2a65b24/Tech_IT_Icon.svg","details":{"size":1959,"image":{"width":16,"height":16}},"fileName":"Tech IT Icon.svg","contentType":"image/svg+xml"}}},"title":"Technical \u0026 IT","pageLink":"/solutions/teams/tech-and-it/","id":"1MD8Yd2IMRL21ZYgzX81lX","contentType":"iconNavItem","locale":"en"}],"id":"1FHWwVBd8OwSfdvhBwlqDV","contentType":"utilsColumnMenu","locale":"en"},{"adminName":"Column Menu — Solutions - For Industries","hideForLocale":false,"heading":"For Industries","menu":[{"adminName":"Icon Nav Item — BFSI","icon":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"gwbpo1m641r7"}},"id":"6ASTVgiv7JazqFP5GPLttl","type":"Asset","createdAt":"2024-10-22T17:25:07.449Z","updatedAt":"2024-10-22T17:25:07.449Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":3,"revision":1,"locale":"en"},"fields":{"title":"BFSI Icon","description":"","file":{"url":"//images.ctfassets.net/gwbpo1m641r7/6ASTVgiv7JazqFP5GPLttl/ad5085f12e0dc49d51c4ba37a09f8a2a/BFSI_Icon.svg","details":{"size":2086,"image":{"width":16,"height":16}},"fileName":"BFSI Icon.svg","contentType":"image/svg+xml"}}},"title":"BFSI","pageLink":"/solutions/industry/banking-and-financial-services/","id":"7KOCqt8WEz7r0f5bj3WOeV","contentType":"iconNavItem","locale":"en"},{"adminName":"Icon Nav Item — eCommerce \u0026 Retail","icon":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"gwbpo1m641r7"}},"id":"27ayXju92YK1eAVrDz7KS","type":"Asset","createdAt":"2024-10-22T17:26:04.262Z","updatedAt":"2024-10-29T14:54:58.166Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":7,"revision":2,"locale":"en"},"fields":{"title":"Icon — Shopping Bag","description":"","file":{"url":"//images.ctfassets.net/gwbpo1m641r7/27ayXju92YK1eAVrDz7KS/4121cd8fe8fe3269aef306c52d4203af/Ecommerce_Travel_Icon.svg","details":{"size":1881,"image":{"width":16,"height":16}},"fileName":"Ecommerce Travel Icon.svg","contentType":"image/svg+xml"}}},"title":"eCommerce \u0026 Retail","pageLink":"/solutions/industry/ecommerce-retail/","id":"4RPsVGNFYsGLwAJ7pYI7m5","contentType":"iconNavItem","locale":"en"},{"adminName":"Icon Nav Item — Tech","icon":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"gwbpo1m641r7"}},"id":"3mMpcixbazz9CsnBM4oX8G","type":"Asset","createdAt":"2024-10-22T17:26:33.075Z","updatedAt":"2024-10-22T17:26:33.075Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":3,"revision":1,"locale":"en"},"fields":{"title":"Tech Icon","description":"","file":{"url":"//images.ctfassets.net/gwbpo1m641r7/3mMpcixbazz9CsnBM4oX8G/38e99e455067eeb2a14c3fa59c7dbdd0/Tech_Icon.svg","details":{"size":1269,"image":{"width":16,"height":16}},"fileName":"Tech Icon.svg","contentType":"image/svg+xml"}}},"title":"Tech","pageLink":"/solutions/industry/tech-saas/","id":"1J1rxEUES8Dph1DVLzhVz0","contentType":"iconNavItem","locale":"en"},{"adminName":"Icon Nav Item — Travel \u0026 Hospitality","icon":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"gwbpo1m641r7"}},"id":"1HIDkaNX5suLgYKBXgffF4","type":"Asset","createdAt":"2024-10-22T17:27:23.409Z","updatedAt":"2024-10-22T17:27:23.409Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":3,"revision":1,"locale":"en"},"fields":{"title":"Travel Icon","description":"","file":{"url":"//images.ctfassets.net/gwbpo1m641r7/1HIDkaNX5suLgYKBXgffF4/04387001a686ef35345fa1d55be0c2ad/Travel_Icon.svg","details":{"size":1474,"image":{"width":16,"height":16}},"fileName":"Travel Icon.svg","contentType":"image/svg+xml"}}},"title":"Travel \u0026 Hospitality","pageLink":"/solutions/industry/travel-hospitality/","id":"7y5fbzlmfKOPHeSNLBWKRv","contentType":"iconNavItem","locale":"en"},{"adminName":"Icon Nav Item — B2B","icon":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"gwbpo1m641r7"}},"id":"cl97CnWwAtG4I597SkQ4c","type":"Asset","createdAt":"2024-10-22T17:28:02.862Z","updatedAt":"2024-10-22T17:28:02.862Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":3,"revision":1,"locale":"en"},"fields":{"title":"B2B Icon","description":"","file":{"url":"//images.ctfassets.net/gwbpo1m641r7/cl97CnWwAtG4I597SkQ4c/c2f490931c6b24ffb871f9455a0ad476/B2B_Icon.svg","details":{"size":3425,"image":{"width":16,"height":16}},"fileName":"B2B Icon.svg","contentType":"image/svg+xml"}}},"title":"B2B","pageLink":"/solutions/industry/b2b/","id":"h8X3I9ORmk2G5JLFoSTko","contentType":"iconNavItem","locale":"en"},{"adminName":"Icon Nav Item — Public Sector","icon":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"gwbpo1m641r7"}},"id":"5x4SrmYiowLbOh565xKhWi","type":"Asset","createdAt":"2024-10-22T17:29:04.104Z","updatedAt":"2024-10-22T17:29:04.104Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":3,"revision":1,"locale":"en"},"fields":{"title":"Public Sector Icon","description":"","file":{"url":"//images.ctfassets.net/gwbpo1m641r7/5x4SrmYiowLbOh565xKhWi/131aa53efdac765170018a3de95baf35/Public_Sector_Icon.svg","details":{"size":2182,"image":{"width":16,"height":16}},"fileName":"Public Sector Icon.svg","contentType":"image/svg+xml"}}},"title":"Public Sector","pageLink":"/solutions/industry/public-sector/","id":"11BBn0Yv6JKwjQsohEYURN","contentType":"iconNavItem","locale":"en"}],"id":"1OgF5MsW3KrRt9kxTzPSp8","contentType":"utilsColumnMenu","locale":"en"}],"id":"4UAs9uth2d5Ewt9HNQvPTE","contentType":"columnsSubmenu","locale":"en"},"id":"2PeSXp3JrksorQE8awA91O","contentType":"headerMenuItem","locale":"en"},{"adminName":"Header Menu Item — Customers","navItem":{"adminName":"Nav Item — Customers","title":"Customers","pageLink":"/customers/","id":"2MemHSCaigNtM9xZl70zKv","contentType":"navItem","locale":"en"},"id":"4RuyR0RsuNxB0rixyQgYPJ","contentType":"headerMenuItem","locale":"en"},{"adminName":"Header Menu Item — Resources","navItem":{"adminName":"Nav Item — Resources","title":"Resources","pageLink":"/ebooks-reports/","id":"1ylH0q6Nxuv96GpyN0l3Rn","contentType":"navItem","locale":"en"},"submenu":{"adminName":"Featured Menu — Resources Submenu","featuredThumbnail":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"gwbpo1m641r7"}},"id":"5icjHvgMtFOl1VEplPE28O","type":"Asset","createdAt":"2024-10-22T17:35:19.124Z","updatedAt":"2024-10-22T17:35:19.124Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":3,"revision":1,"locale":"en"},"fields":{"title":"Resources Menu Thumbnail","description":"","file":{"url":"//images.ctfassets.net/gwbpo1m641r7/5icjHvgMtFOl1VEplPE28O/903168c844941437ac9005c2f31edd1e/Resources_Menu_Thumbnail.svg","details":{"size":3467,"image":{"width":247,"height":145}},"fileName":"Resources Menu Thumbnail.svg","contentType":"image/svg+xml"}}},"featuredMenu":{"adminName":"Column Menu — Resource By Type","heading":"Resource By Type","menu":[{"adminName":"Nav Item — Blog","title":"Blog","pageLink":"/blog/","id":"30ZJy4P1aRIHhM5Vm7C79w","contentType":"navItem","locale":"en"},{"adminName":"Nav Item — Guides","title":"Guides","pageLink":"/guides/","id":"5uRl0mvwt5CHurOMUHDZuz","contentType":"navItem","locale":"en"},{"adminName":"Nav Item — eBooks \u0026 Reports","title":"eBooks \u0026 Reports","pageLink":"/ebooks-reports/","id":"yawjhlvi99b3mU6XDHcq2","contentType":"navItem","locale":"en"},{"adminName":"Nav Item — Events \u0026 Webinars","title":"Events \u0026 Webinars","pageLink":"/events/","id":"7MAGclCpnDzNyQGPePdwnZ","contentType":"navItem","locale":"en"}],"id":"2DJcGZ7qMZzca8lTvKSFne","contentType":"utilsColumnMenu","locale":"en"},"menu":{"adminName":"Column Menu — Resources - Center Menu","menu":[{"adminName":"Icon Nav Item — CX Circle","icon":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"gwbpo1m641r7"}},"id":"KSJbG3H19iaX09R6AA4Cy","type":"Asset","createdAt":"2024-10-22T17:48:43.535Z","updatedAt":"2024-10-22T17:48:43.535Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":3,"revision":1,"locale":"en"},"fields":{"title":"CX-Circle Icon","description":"","file":{"url":"//images.ctfassets.net/gwbpo1m641r7/KSJbG3H19iaX09R6AA4Cy/c5aa2d2d3a26fb865f823ef9c0e8f898/CX-Circle_Icon.svg","details":{"size":2574,"image":{"width":32,"height":32}},"fileName":"CX-Circle Icon.svg","contentType":"image/svg+xml"}}},"title":"CX Circle","description":"Your go-to event for all things customer experience","pageLink":"/cx-circle/","id":"4x8eLRehqZ2ARr3WSMqV1A","contentType":"iconNavItem","locale":"en"},{"adminName":"Icon Nav Item — Community","icon":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"gwbpo1m641r7"}},"id":"6rYoqnBkkbaR7OpPfiVg14","type":"Asset","createdAt":"2024-10-22T17:50:29.604Z","updatedAt":"2024-10-22T17:50:29.604Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":3,"revision":1,"locale":"en"},"fields":{"title":"Community Icon","description":"","file":{"url":"//images.ctfassets.net/gwbpo1m641r7/6rYoqnBkkbaR7OpPfiVg14/a782bfb1afeb215490d28667eabbba5b/Community_Icon.svg","details":{"size":1909,"image":{"width":32,"height":32}},"fileName":"Community Icon.svg","contentType":"image/svg+xml"}}},"title":"Community","description":"Share tips and tricks with other Contentsquare users","externalUrl":"https://community.contentsquare.com/private/login","id":"CdP3sPUr4YE85yJkDvMK0","contentType":"iconNavItem","locale":"en"}],"id":"6mc3uyWsZX5TEG07BMHWwD","contentType":"utilsColumnMenu","locale":"en"},"menuStack":[{"adminName":"Column Menu — Resource Using Contentsquare","heading":"Using Contentsquare","menu":[{"adminName":"Icon Nav Item — Help Center","icon":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"gwbpo1m641r7"}},"id":"3ngFpRD1Q0ElS4tHDxkG13","type":"Asset","createdAt":"2024-10-22T17:41:41.930Z","updatedAt":"2024-10-22T17:41:41.930Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":3,"revision":1,"locale":"en"},"fields":{"title":"Help Icon","description":"","file":{"url":"//images.ctfassets.net/gwbpo1m641r7/3ngFpRD1Q0ElS4tHDxkG13/e5d6dc26c003b54cb4fc61a342036945/Help_Icon.svg","details":{"size":3047,"image":{"width":16,"height":16}},"fileName":"Help Icon.svg","contentType":"image/svg+xml"}}},"title":"Help Center","externalUrl":"https://support.contentsquare.com/hc/en-gb","id":"1NNiuB1NB25BAlu9lmbLTV","contentType":"iconNavItem","locale":"en"},{"adminName":"Icon Nav Item — Learning Hub","icon":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"gwbpo1m641r7"}},"id":"7tPlAr0gDqGMmBvROSHdfd","type":"Asset","createdAt":"2024-10-22T17:43:34.725Z","updatedAt":"2024-10-22T17:43:34.725Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":3,"revision":1,"locale":"en"},"fields":{"title":"Learning Hub Icon","description":"","file":{"url":"//images.ctfassets.net/gwbpo1m641r7/7tPlAr0gDqGMmBvROSHdfd/2082e7fda83d23ee5e60d58acf00a90e/Learning_Hub_Icon.svg","details":{"size":1981,"image":{"width":16,"height":16}},"fileName":"Learning Hub Icon.svg","contentType":"image/svg+xml"}}},"title":"Learning Hub","externalUrl":"https://learn.contentsquare.com/","id":"2BCOXJHdIZi3pgQX2klj45","contentType":"iconNavItem","locale":"en"},{"adminName":"Nav Item - Partner Ecosystem","icon":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"gwbpo1m641r7"}},"id":"77aw5SBHAwFOJOLYnOsEww","type":"Asset","createdAt":"2024-10-30T10:37:08.883Z","updatedAt":"2024-10-30T10:37:08.883Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":3,"revision":1,"locale":"en"},"fields":{"title":"On Demand Participants Icon","description":"","file":{"url":"//images.ctfassets.net/gwbpo1m641r7/77aw5SBHAwFOJOLYnOsEww/786f9223d0cc72de0e66de0d5a820869/On_Demand_Participants_Icon.svg","details":{"size":2162,"image":{"width":32,"height":32}},"fileName":"On Demand Participants Icon.svg","contentType":"image/svg+xml"}}},"title":"Partner Ecosystem","pageLink":"/partner-ecosystem/","id":"3PDNlJnAcJQ3kvM4QAlc1","contentType":"iconNavItem","locale":"en"}],"id":"47lPxgnfracEatlEvV6pYa","contentType":"utilsColumnMenu","locale":"en"}],"id":"4ghRBokbkKDxU67I496j98","contentType":"featuredMenuSubmenu","locale":"en"},"id":"2CVqTqSClxis9YY79UIgCH","contentType":"headerMenuItem","locale":"en"},{"adminName":"Header Menu Item — Pricing","navItem":{"adminName":"Nav Item — Pricing","title":"Pricing","externalUrl":"/pricing","id":"4ZvxkvQSmgTRl2AL2h8Odl","contentType":"navItem","locale":"en"},"id":"7vIDOzugT3k55wEjhLnuux","contentType":"headerMenuItem","locale":"en"}],"buttons":[{"adminName":"Nav Item — Book a demo","title":"Book a demo","pageLink":"/request-a-demo/","id":"7rQTeUjgF1SxWXd0GJj4JB","contentType":"navItem","locale":"en"},{"adminName":"Nav Item — Start for free","title":"Start for free","externalUrl":"https://insights.hotjar.com/register?cs_lite=1\u0026utm_source=csq_website","id":"7DEEKYGakjscQDNPAoEBmc","contentType":"navItem","locale":"en"}],"id":"rHCAikyyA02JKAGtLFk2M","contentType":"header","locale":"en"},"footer":{"adminName":"Global Footer","prefooterCta":{"adminName":"CTA — Global Pre-Footer CTA","ctaColour":{"id":"e98d1f4b-85ef-43b3-9748-57dc2a85eb49","name":"Deep / Burgundy","value":"#440220"},"heading":"Get insights \u2028that transform","buttons":[{"internalName":"Button White — Start for free","title":"Start for free","externalUrl":"https://insights.hotjar.com/register?cs_lite=1\u0026utm_source=csq_website","type":"Button Solid — White","id":"2sG8wXaQuWfIrwLQrfeMCv","contentType":"button","locale":"en"},{"internalName":"Global - Button Outline White — Book a demo","title":"Book a demo","pageLink":"/request-a-demo/","type":"Button Outline — White","id":"2xVueviFX8GbeJuBM7ayt9","contentType":"button","locale":"en"}],"id":"1BhZ5hVzfgHdX7NMQADrsK","contentType":"cta","locale":"en"},"mainMenu":{"adminName":"Column Menu — Main Footer Menu","menu":[{"adminName":"Nav Item — Platform Overview","title":"Platform Overview","pageLink":"/platform/","id":"16cw5lpyiqjX7ezWFk38Me","contentType":"navItem","locale":"en"},{"adminName":"Nav Item — AI","title":"AI","pageLink":"/platform/capabilities/ai/","id":"5pve7ANy4dxzNRhM7Wxx6L","contentType":"navItem","locale":"en"},{"adminName":"Nav item — Mobile","title":"Mobile","pageLink":"/platform/capabilities/mobile/","id":"1CvLU32OMdbpRdITs5JdUL","contentType":"navItem","locale":"en"},{"adminName":"Nav Item — Integrations","title":"Integrations","pageLink":"/integrations-partners/","id":"3nXIMv09Q1fg2VhwYdsC1a","contentType":"navItem","locale":"en"},{"adminName":"Nav item — Docs","title":"Technical Documentation","externalUrl":"https://docs.contentsquare.com/","id":"2hYfCzvMbpeXCMQ5ky1pG0","contentType":"navItem","locale":"en"}],"id":"XOCg2T6dfVjUZTrcT3FoB","contentType":"utilsColumnMenu","locale":"en"},"firstColumn":[{"adminName":"Column Menu — Platform Footer Menu","heading":"Platform","menu":[{"adminName":"Icon Nav Item — Product Analytics","icon":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"gwbpo1m641r7"}},"id":"4YUBF2yJs3o6U1T6xy4Yl7","type":"Asset","createdAt":"2024-10-22T16:32:02.874Z","updatedAt":"2024-10-22T16:32:02.874Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":5,"revision":1,"locale":"en"},"fields":{"title":"Product Analytics Icon","description":"","file":{"url":"//images.ctfassets.net/gwbpo1m641r7/4YUBF2yJs3o6U1T6xy4Yl7/2f2fa56cc720433ea57f07b92e34f7f6/product-analytics.svg","details":{"size":979,"image":{"width":32,"height":33}},"fileName":"product-analytics.svg","contentType":"image/svg+xml"}}},"title":"Product Analytics","description":"Get the whole picture of multi-session journeys","pageLink":"/platform/product-analytics/","id":"3RFymZOrmssTdVqf2Yx7eM","contentType":"iconNavItem","locale":"en"},{"adminName":"Icon Nav Item — Experience Analytics","icon":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"gwbpo1m641r7"}},"id":"1zNQ5Gd3LGGKaEN0Iqh8Uk","type":"Asset","createdAt":"2024-10-22T16:09:08.690Z","updatedAt":"2024-10-22T16:09:08.690Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":4,"revision":1,"locale":"en"},"fields":{"title":"Experience Analytics Icon","description":"","file":{"url":"//images.ctfassets.net/gwbpo1m641r7/1zNQ5Gd3LGGKaEN0Iqh8Uk/24fa9153263087ee32cc4256e6b6aeb1/experience-analytics_Icon.svg","details":{"size":1377,"image":{"width":32,"height":33}},"fileName":"experience-analytics Icon.svg","contentType":"image/svg+xml"}}},"title":"Experience Analytics","description":"Visualize journeys and level up engagement","pageLink":"/platform/experience-analytics/","id":"4HH92E4tBUOdsNZUWljTPH","contentType":"iconNavItem","locale":"en"},{"adminName":"Icon Nav Item — Experience Monitoring","icon":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"gwbpo1m641r7"}},"id":"7bX0tCQkpfOsX7rUPdsJsv","type":"Asset","createdAt":"2024-10-22T16:34:39.000Z","updatedAt":"2024-10-22T16:34:39.000Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":3,"revision":1,"locale":"en"},"fields":{"title":"Experience Monitoring Icon","description":"","file":{"url":"//images.ctfassets.net/gwbpo1m641r7/7bX0tCQkpfOsX7rUPdsJsv/6c0ca8717d628c7168e540fd1b1bcea6/Experience_Monitoring_Icon.svg","details":{"size":646,"image":{"width":32,"height":33}},"fileName":"Experience Monitoring Icon.svg","contentType":"image/svg+xml"}}},"title":"Experience Monitoring","description":"Power up performance and remove friction","pageLink":"/platform/experience-monitoring/","id":"6S9pKeqCCcfGt01q5oIzjw","contentType":"iconNavItem","locale":"en"},{"adminName":"Icon Nav Item — Voice of Customer","icon":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"gwbpo1m641r7"}},"id":"5mTjvKCNm6NzGsszOzgjGl","type":"Asset","createdAt":"2024-10-22T16:33:23.620Z","updatedAt":"2024-10-22T16:33:23.620Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":5,"revision":1,"locale":"en"},"fields":{"title":"Voice Of Customer Icon","description":"","file":{"url":"//images.ctfassets.net/gwbpo1m641r7/5mTjvKCNm6NzGsszOzgjGl/634860682d77b8d395e54c3e91496841/VOC_Icon.svg","details":{"size":923,"image":{"width":32,"height":33}},"fileName":"VOC Icon.svg","contentType":"image/svg+xml"}}},"title":"Voice of Customer","description":"Make better decisions with fast user feedback","pageLink":"/platform/voice-of-customer/","id":"2HH5wMVYNlV5ImQ8CMxTUf","contentType":"iconNavItem","locale":"en"}],"id":"3E3L856L3MwUrUdQB9J1Qg","contentType":"utilsColumnMenu","locale":"en"}],"secondColumn":[{"adminName":"Column Menu — For Teams — Footer Menu","hideForLocale":false,"heading":"For Teams","menu":[{"adminName":"Nav Item — Marketing","title":"Marketing","pageLink":"/solutions/teams/digital-marketing/","id":"54DvBi2hHu3Ch0ZimXCA47","contentType":"navItem","locale":"en"},{"adminName":"Nav Item — Product","title":"Product","pageLink":"/solutions/teams/product/","id":"6lH9orVAVAkCE4NVKKWCXl","contentType":"navItem","locale":"en"},{"adminName":"Nav Item — Design \u0026 UX","title":"Design \u0026 UX","pageLink":"/solutions/teams/design-ux/","id":"2zwWc6kC5gfN1wrlmjXf8O","contentType":"navItem","locale":"en"},{"adminName":"Icon Nav Item — eCommerce","icon":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"gwbpo1m641r7"}},"id":"5GKw5XwKzLISIMoUfBBxzf","type":"Asset","createdAt":"2024-10-22T17:21:58.772Z","updatedAt":"2024-10-22T17:21:58.772Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":3,"revision":1,"locale":"en"},"fields":{"title":"Ecommerce Icon","description":"","file":{"url":"//images.ctfassets.net/gwbpo1m641r7/5GKw5XwKzLISIMoUfBBxzf/b3ff49a117b05b431201ba4c34bf23b0/Ecommerce_Icon.svg","details":{"size":2372,"image":{"width":16,"height":16}},"fileName":"Ecommerce Icon.svg","contentType":"image/svg+xml"}}},"title":"eCommerce","pageLink":"/solutions/teams/ecommerce/","id":"2M5BGGMB1auE4AKvPG49RG","contentType":"iconNavItem","locale":"en"},{"adminName":"Nav Item — Research \u0026 Analytics","title":"Research \u0026 Analytics","pageLink":"/solutions/teams/analytics/","id":"71MZbB8W6sepvMkSOEQSMB","contentType":"navItem","locale":"en"},{"adminName":"Nav Item — Technical \u0026 IT","title":"Technical \u0026 IT","pageLink":"/solutions/teams/tech-and-it/","id":"O1tosFpvvRAXtOKLgeyLN","contentType":"navItem","locale":"en"}],"id":"6k0QEqpKIPUvxpFvoldjoi","contentType":"utilsColumnMenu","locale":"en"},{"adminName":"Column Menu — For Industries — Footer Menu","hideForLocale":false,"heading":"For Industries","menu":[{"adminName":"Nav Item — Financial Services","title":"Financial Services","pageLink":"/solutions/industry/banking-and-financial-services/","id":"38IZ6moIZZzgKFbbe6nfVF","contentType":"navItem","locale":"en"},{"adminName":"Nav Item — Retail","title":"Retail","pageLink":"/solutions/industry/ecommerce-retail/","id":"1UHkOXNCacEHhGJ7u8I5ej","contentType":"navItem","locale":"en"},{"adminName":"Nav Item — Telecom","title":"Telecom","pageLink":"/solutions/industry/telecom/","id":"3QwjZP2nIpuqTjTVs5QnFW","contentType":"navItem","locale":"en"},{"adminName":"Nav Item — Travel \u0026 Hospitality","title":"Travel \u0026 Hospitality","pageLink":"/solutions/industry/travel-hospitality/","id":"aRJrOB5tN3O47wos3tbva","contentType":"navItem","locale":"en"},{"adminName":"Nav Item — B2B","title":"B2B","pageLink":"/solutions/industry/b2b/","id":"5Th0ANV2DYR6kqILCRG9ZT","contentType":"navItem","locale":"en"},{"adminName":"Nav Item — Public Sector","title":"Public Sector","pageLink":"/solutions/industry/public-sector/","id":"2fBAYvtL4HTZdMcgEU1FCV","contentType":"iconNavItem","locale":"en"}],"id":"7hBTBFmIT7yF8L7SLsL4OY","contentType":"utilsColumnMenu","locale":"en"}],"thirdColumn":[{"adminName":"Column Menu — Company — Footer Menu","heading":"Company","menu":[{"adminName":"Nav Item — About","title":"About","pageLink":"/company/","id":"FdtkW2eLNrLBbctgPKORI","contentType":"navItem","locale":"en"},{"adminName":"Nav Item — Partner Program","title":"Partner Program","pageLink":"/partner-ecosystem/","id":"74vw4R82yL0zZi5TbdBxWM","contentType":"navItem","locale":"en"},{"adminName":"Nav Item - Careers","title":"Careers","externalUrl":"https://contentsquare.com/careers/","id":"5uordx7ymNshJMbG2jExUE","contentType":"navItem","locale":"en"},{"adminName":"Nav Item - Impact","title":"Impact","externalUrl":"https://contentsquare.com/company/impact/","id":"4XjlyEl5sHBj7jtXed2mPt","contentType":"navItem","locale":"en"},{"adminName":"Nav item - Digital Accessibility Statement","title":"Digital Accessibility Statement","externalUrl":"https://contentsquare.com/digital-accessibility-statement/","id":"605jL3xsFrQnj8Kba3pAVz","contentType":"navItem","locale":"en"}],"id":"7q59vPIVq2EH7Ppx0NseOu","contentType":"utilsColumnMenu","locale":"en"}],"fourthColumn":[{"adminName":"Column Menu — Resources — Footer Menu","heading":"Resources","menu":[{"adminName":"Nav Item — Customers","title":"Customers","pageLink":"/customers/","id":"2MemHSCaigNtM9xZl70zKv","contentType":"navItem","locale":"en"},{"adminName":"Nav Item — Blog","title":"Blog","pageLink":"/blog/","id":"30ZJy4P1aRIHhM5Vm7C79w","contentType":"navItem","locale":"en"},{"adminName":"Nav Item — Guides","title":"Guides","pageLink":"/guides/","id":"5uRl0mvwt5CHurOMUHDZuz","contentType":"navItem","locale":"en"},{"adminName":"Nav Item — eBooks \u0026 Reports","title":"eBooks \u0026 Reports","pageLink":"/ebooks-reports/","id":"yawjhlvi99b3mU6XDHcq2","contentType":"navItem","locale":"en"},{"adminName":"Nav Item — Events \u0026 Webinars","title":"Events \u0026 Webinars","pageLink":"/events/","id":"7MAGclCpnDzNyQGPePdwnZ","contentType":"navItem","locale":"en"},{"adminName":"Icon Nav Item — Community","icon":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"gwbpo1m641r7"}},"id":"6rYoqnBkkbaR7OpPfiVg14","type":"Asset","createdAt":"2024-10-22T17:50:29.604Z","updatedAt":"2024-10-22T17:50:29.604Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":3,"revision":1,"locale":"en"},"fields":{"title":"Community Icon","description":"","file":{"url":"//images.ctfassets.net/gwbpo1m641r7/6rYoqnBkkbaR7OpPfiVg14/a782bfb1afeb215490d28667eabbba5b/Community_Icon.svg","details":{"size":1909,"image":{"width":32,"height":32}},"fileName":"Community Icon.svg","contentType":"image/svg+xml"}}},"title":"Community","description":"Share tips and tricks with other Contentsquare users","externalUrl":"https://community.contentsquare.com/private/login","id":"CdP3sPUr4YE85yJkDvMK0","contentType":"iconNavItem","locale":"en"},{"adminName":"Icon Nav Item — Help Center","icon":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"gwbpo1m641r7"}},"id":"3ngFpRD1Q0ElS4tHDxkG13","type":"Asset","createdAt":"2024-10-22T17:41:41.930Z","updatedAt":"2024-10-22T17:41:41.930Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":3,"revision":1,"locale":"en"},"fields":{"title":"Help Icon","description":"","file":{"url":"//images.ctfassets.net/gwbpo1m641r7/3ngFpRD1Q0ElS4tHDxkG13/e5d6dc26c003b54cb4fc61a342036945/Help_Icon.svg","details":{"size":3047,"image":{"width":16,"height":16}},"fileName":"Help Icon.svg","contentType":"image/svg+xml"}}},"title":"Help Center","externalUrl":"https://support.contentsquare.com/hc/en-gb","id":"1NNiuB1NB25BAlu9lmbLTV","contentType":"iconNavItem","locale":"en"},{"adminName":"Icon Nav Item — Learning Hub","icon":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"gwbpo1m641r7"}},"id":"7tPlAr0gDqGMmBvROSHdfd","type":"Asset","createdAt":"2024-10-22T17:43:34.725Z","updatedAt":"2024-10-22T17:43:34.725Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":3,"revision":1,"locale":"en"},"fields":{"title":"Learning Hub Icon","description":"","file":{"url":"//images.ctfassets.net/gwbpo1m641r7/7tPlAr0gDqGMmBvROSHdfd/2082e7fda83d23ee5e60d58acf00a90e/Learning_Hub_Icon.svg","details":{"size":1981,"image":{"width":16,"height":16}},"fileName":"Learning Hub Icon.svg","contentType":"image/svg+xml"}}},"title":"Learning Hub","externalUrl":"https://learn.contentsquare.com/","id":"2BCOXJHdIZi3pgQX2klj45","contentType":"iconNavItem","locale":"en"},{"adminName":"Nav Item - Contact Us","title":"Contact Us","pageLink":"/contact-us/","id":"4lWIh4TFzvhTM4UmNDclz2","contentType":"navItem","locale":"en"}],"id":"3wjuSScQvkQGWz1jTRCQxD","contentType":"utilsColumnMenu","locale":"en"},{"adminName":"Column Menu — Trust Center — Footer Menu","hideForLocale":false,"heading":"Trust Center","menu":[{"adminName":"Nav Item — Legal","title":"Legal","pageLink":"/legal/","id":"4wLIEQ6b8dPvrED4BRGv4u","contentType":"navItem","locale":"en"},{"adminName":"Nav Item — Privacy Center","title":"Privacy Center","pageLink":"/privacy-center/","id":"3sOxZWn9Q4qEc4cMX7SyUb","contentType":"navItem","locale":"en"},{"adminName":"Nav Item — Security","title":"Security","externalUrl":"https://trust.contentsquare.com/","id":"2qol20oFwuTKV6y1IF8gU3","contentType":"navItem","locale":"en"}],"id":"3QCNEbAUawfMzNl7TrZpJN","contentType":"utilsColumnMenu","locale":"en"}],"signUpHeading":"Join our newsletter for the latest updates in the world of marketing","copyrightMessage":"ContentSquare. All Rights Reserved.","legalMenu":[{"adminName":"Nav Item — Privacy policies","title":"Privacy Policies","pageLink":"/privacy-policy/","id":"6JghBzKvoRgdGtOwmmzpSd","contentType":"navItem","locale":"en"},{"adminName":"Nav Item — Cookie Policy","title":"Cookie Policy","pageLink":"/privacy-center/cookie-policy/","id":"6mXhvtXk1HX0XGLU6Rm14Y","contentType":"navItem","locale":"en"},{"adminName":"Nav Item — Modern Slavery Statement","title":"Modern Slavery Statement","pageLink":"/legal/modern-slavery-statement/","id":"3snNUhrEs1c2Hla3TNwXKP","contentType":"navItem","locale":"en"},{"adminName":"Nav Item - Trust Center","title":"Trust Center","pageLink":"/trust-center/","id":"2wQBbwfRKLKKNF30oVhVqb","contentType":"navItem","locale":"en"}],"id":"3YcZ8qZ1wmolNtxpVQSwlB","contentType":"footer","locale":"en"},"socialMenu":[{"adminName":"Icon Nav Item — Linkedin","icon":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"gwbpo1m641r7"}},"id":"4XvYBvL1xvJ0FgZBskQzAP","type":"Asset","createdAt":"2024-10-23T13:43:21.685Z","updatedAt":"2024-10-23T13:43:21.685Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":3,"revision":1,"locale":"en"},"fields":{"title":"Linkedin Icon","description":"","file":{"url":"//images.ctfassets.net/gwbpo1m641r7/4XvYBvL1xvJ0FgZBskQzAP/616c5b0f7445a5b1616bb51e5338c89e/Linkedin_Icon.svg","details":{"size":871,"image":{"width":15,"height":14}},"fileName":"Linkedin Icon.svg","contentType":"image/svg+xml"}}},"title":"Linkedin Profile","externalUrl":"https://www.linkedin.com/company/contentsquare/","id":"5LcaQklYcLtxLPApYRZSbc","contentType":"iconNavItem","locale":"en"},{"adminName":"Icon Nav Item — Youtube","icon":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"gwbpo1m641r7"}},"id":"5LwCj5CpvDhHFKyhURKQyL","type":"Asset","createdAt":"2024-10-23T13:45:20.940Z","updatedAt":"2024-10-23T13:45:20.940Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":3,"revision":1,"locale":"en"},"fields":{"title":"Youtube Icon","description":"","file":{"url":"//images.ctfassets.net/gwbpo1m641r7/5LwCj5CpvDhHFKyhURKQyL/5cc8b039087b0a743cf44ecab5580bfc/Youtube_Icon.svg","details":{"size":1183,"image":{"width":18,"height":17}},"fileName":"Youtube Icon.svg","contentType":"image/svg+xml"}}},"title":"Youtube Account","externalUrl":"https://www.youtube.com/@Contentsquare","id":"Hym7xY8zBfJShJ68KqjKk","contentType":"iconNavItem","locale":"en"},{"adminName":"Icon Nav Item — Instagram","icon":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"gwbpo1m641r7"}},"id":"3GFtUDZ3rnIenDg8jnKJBk","type":"Asset","createdAt":"2024-10-23T13:46:02.551Z","updatedAt":"2024-10-23T13:46:02.551Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":3,"revision":1,"locale":"en"},"fields":{"title":"Instagram Icon","description":"","file":{"url":"//images.ctfassets.net/gwbpo1m641r7/3GFtUDZ3rnIenDg8jnKJBk/53a120bb02138c0860080f8ba64cf85a/Instagram_Icon.svg","details":{"size":3884,"image":{"width":14,"height":15}},"fileName":"Instagram Icon.svg","contentType":"image/svg+xml"}}},"title":"Instagram Account","externalUrl":"https://www.instagram.com/contentsquareofficial/?hl=en","id":"6jfCqvp8PqH1J7GJaCJakC","contentType":"iconNavItem","locale":"en"}],"id":"77jeXDnROHS3qwYzMrKnkZ","contentType":"globalOptions","locale":"en"},"__N_SSG":true},"page":"/[[...slug]]","query":{"slug":["guides","customer-journey-map"]},"buildId":"ium4MmHWVzFwkT3MjRfkv","isFallback":false,"isExperimentalCompile":false,"dynamicIds":[7931],"gsp":true,"appGip":true,"locale":"en","locales":["en","fr-fr","de-de","es-es","it-it","ja-ja"],"defaultLocale":"en","scriptLoader":[]}</script><noscript><iframe title="gtag iframe" src="https://www.googletagmanager.com/ns.html?id=GTM-NLLSLH3" height="0" width="0" style="display:none;visibility:hidden"></iframe></noscript></body></html>