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Commencement</a> <a href="https://licensing.arizona.edu/" class="dropdown-item">Trademarks &amp; Licensing</a> </div> </li> <li class="nav-item menu-item--expanded dropdown nav-item nav-item-parent keep-open"> <button class="nav-item menu-item--expanded dropdown nav-item nav-item-parent keep-open nav-link dropdown-toggle" data-toggle="dropdown" aria-expanded="false" aria-haspopup="true" data-display="static">Communications</button> <div class="dropdown-menu"> <a href="/communications/written-style-guide" class="dropdown-item" data-drupal-link-system-path="node/9">Written Style Guide</a> <a href="/communications/publications-newsletters" class="dropdown-item" data-drupal-link-system-path="node/29">Publications &amp; Newsletters</a> <a href="/communications/media-relations" class="dropdown-item" data-drupal-link-system-path="node/44">Media Relations</a> <a href="/communications/student-engagement" class="dropdown-item" data-drupal-link-system-path="node/119">Student Engagement</a> <a href="/communications/faculty-staff-engagement" class="dropdown-item" data-drupal-link-system-path="node/102">Faculty &amp; Staff Engagement</a> <a href="/communications/news-photo-video" class="dropdown-item" data-drupal-link-system-path="node/120">News Photo &amp; Video</a> <a href="/communications/tools-communicators" class="dropdown-item" data-drupal-link-system-path="node/30">Tools For Communicators</a> </div> </li> <li class="nav-item menu-item--expanded dropdown nav-item nav-item-parent keep-open"> <button class="nav-item menu-item--expanded dropdown nav-item nav-item-parent keep-open nav-link dropdown-toggle" data-toggle="dropdown" aria-expanded="false" aria-haspopup="true" data-display="static">Resources</button> <div class="dropdown-menu"> <a href="/resources/templates" class="dropdown-item" data-drupal-link-system-path="node/108">Templates</a> <a href="/resources/image-video-assets" class="dropdown-item" data-drupal-link-system-path="node/34">Image &amp; Video Assets</a> <a href="/resources/audiovisual-production" class="dropdown-item" data-drupal-link-system-path="node/107">Audio/Visual Production</a> <a href="/resources/marcom-community" class="dropdown-item" data-drupal-link-system-path="node/167">MarCom Community</a> <a href="/resources/accessibility" class="dropdown-item" data-drupal-link-system-path="node/122">Accessibility</a> <a href="/resources/presidential-assets" class="dropdown-item" data-drupal-link-system-path="node/42">Presidential Assets</a> <a href="/resources/email-signature-generator" class="dropdown-item" data-drupal-link-system-path="node/124">Email Signature Generator</a> <a href="https://emailarizona.sharepoint.com/sites/CollegeMarketingCouncil/SitePages/The-2024-ONE-Conference-Recap.aspx" class="dropdown-item">ONE Conference</a> </div> </li> <li class="nav-item menu-item--expanded dropdown nav-item nav-item-parent keep-open"> <button class="nav-item menu-item--expanded dropdown nav-item nav-item-parent keep-open nav-link dropdown-toggle" data-toggle="dropdown" aria-expanded="false" aria-haspopup="true" data-display="static">Agencies &amp; Vendors</button> <div class="dropdown-menu"> <a href="/agencies-vendors/digital-services" class="dropdown-item" data-drupal-link-system-path="node/32">Content Strategy Services</a> <a href="/agencies-vendors/media-buying-services" class="dropdown-item" data-drupal-link-system-path="node/23">Media Buying Services</a> <a href="/agencies-vendors/print-services" class="dropdown-item" data-drupal-link-system-path="node/31">Print Services</a> <a href="/agencies-vendors/stationery" class="dropdown-item" data-drupal-link-system-path="node/33">Stationery Services</a> <a href="/agencies-vendors/vendor-rfp" class="dropdown-item" data-drupal-link-system-path="node/106">Vendor RFP</a> </div> </li> <li class="nav-item menu-item--expanded dropdown nav-item nav-item-parent keep-open"> <button class="nav-item menu-item--expanded dropdown nav-item nav-item-parent keep-open nav-link dropdown-toggle" data-toggle="dropdown" aria-expanded="false" aria-haspopup="true" data-display="static">Our Team</button> <div class="dropdown-menu"> <a href="/our-team/directory" class="dropdown-item" data-drupal-link-system-path="node/24">Directory</a> <a href="/our-team/leadership" class="dropdown-item" data-drupal-link-system-path="node/22">Leadership</a> <a href="/our-team/marketing" class="dropdown-item" data-drupal-link-system-path="node/109">Marketing</a> <a href="/our-team/communications" class="dropdown-item" data-drupal-link-system-path="node/110">Communications</a> <a href="/our-team/brand-development" class="dropdown-item" data-drupal-link-system-path="node/128">Brand Development</a> <a href="/our-team/campus-marcom-leaders" class="dropdown-item" data-drupal-link-system-path="node/113">Campus MarCom Leaders</a> </div> </li> </ul> </nav> </section> </nav> </div> </div> <div class="row"> <section class="col-md region region-help"> <div data-drupal-messages-fallback class="hidden"></div> </section> </div> </div> </div> </header> <div id="main-wrapper" class="layout-main-wrapper clearfix"> <div id="main"> <div class="container"> <div class="row row-offcanvas row-offcanvas-left clearfix"> <main class="main-content col" id="content" role="main"> <section class="region region-content"> <div id="block-az-barrio-page-title" class="block block-core block-page-title-block"> <div class="content"> <h1 class="hidden title"><span class="field field--name-title field--type-string field--label-hidden">MarCom Homepage</span> </h1> </div> </div> <div id="block-az-barrio-content" class="block block-system block-system-main-block"> <div class="content"> <article class="node node--type-az-flexible-page node--view-mode-full clearfix"> <header> </header> <div class="node__content clearfix"> <div class="field field--name-field-az-main-content field--type-entity-reference-revisions field--label-hidden field__items"> <div class="field__item"> <div class="mb-0 paragraph paragraph--type--az-text paragraph--view-mode--default"> <div class="clearfix text-formatted field field--name-field-az-text-area field--type-text-long field--label-hidden field__item"><style type="text/css"> .bg-transparent-black { color: #fff; background-color: rgba(30,82,136,.8); } </style></div> </div> </div> <div class="field__item"> <div class="mb-0 paragraph position-relative paragraph--type--az-text-media media--type--az-remote-video paragraph--view-mode--default paragraph--published column full-width-background" id="az-text-media-19"> <style type="text/css"> #az-text-media-19 { background-image: url(/sites/default/files/styles/az_full_width_bg_extra_small/public/2023-12/MarComHero.png.webp?itok=Wi5IGuhc); background-repeat: no-repeat; background-color: transparent; background-size: cover; -webkit-background-size: cover; -moz-background-size: cover; -o-background-size: cover; background-attachment: scroll; background-position-x: center; background-position-y: center; z-index: auto; } @media all and (min-width: 576px) { #az-text-media-19 { background-image: url(/sites/default/files/styles/az_full_width_bg_small/public/2023-12/MarComHero.png.webp?itok=IOgtazNo); } } @media all and (min-width: 768px) { #az-text-media-19 { background-image: url(/sites/default/files/styles/az_full_width_bg_medium/public/2023-12/MarComHero.png.webp?itok=lbnHcDUw); } } @media all and (min-width: 992px) { #az-text-media-19 { background-image: url(/sites/default/files/styles/az_full_width_bg_large/public/2023-12/MarComHero.png.webp?itok=PDXnu7_a); } } </style> <div id="vech1kkElBA-bg-video-container" class="az-video-background az-js-video-background" data-youtubeid="vech1kkElBA" data-style="column" data-parentid="az-text-media-19"><div class="az-video-container"> <div class="az-video-player"></div> </div> <div class="bg-video-player-control bg-white az-video-pause video-pause" title="Pause the Video" aria-hidden="">Pause Video</div> <div class="bg-video-player-control bg-white az-video-play video-play" title="Play the video" aria-hidden="">Play Video</div> </div> <div class="container"> <div class="d-flex az-full-width-row"> <div class="col col-md-8 col-lg-6"> <div class="content az-full-width-column-content bg-transparent-black column py-10 py-md-20"> <div class="az-full-width-column-content-wrapper"> <h1 class="mt-2 mb-2"><strong>We Are the University of Arizona Storytellers</strong></h1> <p><span class="lead">We build and protect the reputation of the University by communicating our news and telling the stories of our core contributions and strengths — one mind, one discovery and one world at a time.</span></p> </div> </div> </div> </div> </div> </div> </div> <div class="field__item"> <div class="mb-5 paragraph paragraph--type--az-text paragraph--view-mode--default"> <div class="clearfix text-formatted field field--name-field-az-text-area field--type-text-long field--label-hidden field__item"><h2><strong><span class="text-blue">Become an Arizona Brand Expert</span></strong></h2> <div class="col-md-9 col-lg-9 col-xs-12 col-s-12 pl-0"> <p>This site is your home for the guidelines, best practices and tools needed to express the authentic identity and unique spirit of our Arizona brand. Here you can connect with the broader marcom community as well as consult with University Marketing &amp; Communications strategists.</p> <p>Additionally, brand assets and other resources, can all be found in the <a href="https://assets.arizona.edu/">Digital Asset Library.</a> Search the latest resources to help you reach your business goals. And feel free to reach out to <a href="/our-team/directory">our team</a> for support on your marketing and communications strategies.</p> </div></div> </div> </div> <div class="field__item"> <div class="mb-4 paragraph background-wrapper paragraph--type--az-text-background paragraph--view-mode--default bg-cool-gray py-5 full-width-background"> <div class="container"> <div class="row"> <div class="col"> <div class="content"> <div class="clearfix text-formatted field field--name-field-az-text-area field--type-text-long field--label-hidden field__item"><h2 class="mt-0"><strong><span class="text-blue">Popular Resources and Tools</span></strong></h2> <h4><strong><span class="text-azurite">Content Development:</span></strong></h4> <div data-embed-button="az_embed_content_block" data-entity-embed-display="view_mode:block_content.full" data-entity-type="block_content" data-entity-uuid="e41750b5-f94f-45cb-8a1d-e4554853784d" data-langcode="en" data-entity-embed-display-settings="[]" class="embedded-entity"> <div class="field field--name-field-az-main-content field--type-entity-reference-revisions field--label-hidden field__items"> <div class="field__item"> <div class="mb-0 paragraph paragraph--type--az-cards paragraph--view-mode--default"> <div class="content h-100 row d-flex flex-wrap field field--name-field-az-cards field--type-az-card field--label-hidden field__items"> <div class="col-12 col-md-6 col-lg-4 pb-4 field__item"> <div class="card shadow card-with-link bg-white h-100"> <div class="position-relative overflow-hidden"> <img class="card-img-top img-fluid image-style-az-card-image" src="/sites/default/files/styles/az_card_image/public/2023-11/Brand%20Site%20Icons_Student%20Engagement_0.png.webp?itok=CayC9jjH" width="568" height="426" alt="Icon showing the connection of people" loading="lazy"> <div class="card-img-overlay p-0 d-flex flex-column"> <h3 class="bold mt-auto card-title bg-gradient-black text-white mb-0 p-card pt-8 text-left h5"> <a href="/communications/student-engagement" class="text-reset">Student Engagement</a> </h3> </div> </div> <div class="d-flex flex-column"> <div class="mt-auto"><a href="/communications/student-engagement" class="btn-block stretched-link"></a></div> </div> </div> </div> <div class="col-12 col-md-6 col-lg-4 pb-4 field__item"> <div class="card shadow card-with-link bg-white h-100"> <div class="position-relative overflow-hidden"> <img class="card-img-top img-fluid image-style-az-card-image" src="/sites/default/files/styles/az_card_image/public/2023-11/Brand%20Site%20Icons_Voice%20and%20Tone_1.png.webp?itok=dQ1djt33" width="568" height="426" alt="Icon showing a person speaking with a checkmark " loading="lazy"> <div class="card-img-overlay p-0 d-flex flex-column"> <h3 class="bold mt-auto card-title bg-gradient-black text-white mb-0 p-card pt-8 text-left h5"> <a href="/brand-guidelines/voice-tone" class="text-reset">Voice &amp; Tone</a> </h3> </div> </div> <div class="d-flex flex-column"> <div class="mt-auto"><a href="/brand-guidelines/voice-tone" class="btn-block stretched-link"></a></div> </div> </div> </div> <div class="col-12 col-md-6 col-lg-4 pb-4 field__item"> <div class="card shadow card-with-link bg-white h-100"> <div class="position-relative overflow-hidden"> <img class="card-img-top img-fluid image-style-az-card-image" src="/sites/default/files/styles/az_card_image/public/2023-11/Brand%20Site%20Icons_Our%20Brand_Our%20Brand.png.webp?itok=SeF8mS-L" width="568" height="426" alt="Icon showing Old Main" loading="lazy"> <div class="card-img-overlay p-0 d-flex flex-column"> <h3 class="bold mt-auto card-title bg-gradient-black text-white mb-0 p-card pt-8 text-left h5"> <a href="/brand-story/our-brand" class="text-reset">Our Brand</a> </h3> </div> </div> <div class="d-flex flex-column"> <div class="mt-auto"><a href="/brand-story/our-brand" class="btn-block stretched-link"></a></div> </div> </div> </div> </div> </div> </div> </div> </div> <h4><strong><span class="text-azurite">Design:</span></strong></h4> <div data-embed-button="az_embed_content_block" data-entity-embed-display="view_mode:block_content.full" data-entity-type="block_content" data-entity-uuid="e88fb247-0d52-4fa9-b856-8cd90a194c0b" data-langcode="en" data-entity-embed-display-settings="[]" class="embedded-entity"> <div class="field field--name-field-az-main-content field--type-entity-reference-revisions field--label-hidden field__items"> <div class="field__item"> <div class="mb-0 paragraph paragraph--type--az-cards paragraph--view-mode--default"> <div class="content h-100 row d-flex flex-wrap field field--name-field-az-cards field--type-az-card field--label-hidden field__items"> <div class="col-12 col-md-6 col-lg-4 pb-4 field__item"> <div class="card card-borderless shadow card-with-link bg-white h-100"> <div class="position-relative overflow-hidden"> <img class="card-img-top img-fluid image-style-az-card-image" src="/sites/default/files/styles/az_card_image/public/2023-11/Brand%20Site%20Icons_Logos_0.png.webp?itok=zM5bBItG" width="568" height="426" alt="University of Arizona Block A" loading="lazy"> <div class="card-img-overlay p-0 d-flex flex-column"> <h3 class="bold mt-auto card-title bg-gradient-black text-white mb-0 p-card pt-8 text-left h5"> <a href="/brand-guidelines/logos" class="text-reset">Logos</a> </h3> </div> </div> <div class="d-flex flex-column"> <div class="mt-auto"><a href="/brand-guidelines/logos" class="btn-block stretched-link"></a></div> </div> </div> </div> <div class="col-12 col-md-6 col-lg-4 pb-4 field__item"> <div class="card card-borderless shadow card-with-link bg-white h-100"> <div class="position-relative overflow-hidden"> <img class="card-img-top img-fluid image-style-az-card-image" src="/sites/default/files/styles/az_card_image/public/2023-11/Brand%20Site%20Icons_Colors.png.webp?itok=yDlcy4VA" width="568" height="426" alt="A red, blue and white block" loading="lazy"> <div class="card-img-overlay p-0 d-flex flex-column"> <h3 class="bold mt-auto card-title bg-gradient-black text-white mb-0 p-card pt-8 text-left h5"> <a href="/brand-guidelines/colors" class="text-reset">Colors</a> </h3> </div> </div> <div class="d-flex flex-column"> <div class="mt-auto"><a href="/brand-guidelines/colors" class="btn-block stretched-link"></a></div> </div> </div> </div> <div class="col-12 col-md-6 col-lg-4 pb-4 field__item"> <div class="card card-borderless shadow card-with-link bg-white h-100"> <div class="position-relative overflow-hidden"> <img class="card-img-top img-fluid image-style-az-card-image" src="/sites/default/files/styles/az_card_image/public/2023-11/Brand%20Site%20Icons_Typography_0.png.webp?itok=nDtX1ajb" width="568" height="426" alt="A capital &quot;A&quot; and a lowercase &quot;a&quot;" loading="lazy"> <div class="card-img-overlay p-0 d-flex flex-column"> <h3 class="bold mt-auto card-title bg-gradient-black text-white mb-0 p-card pt-8 text-left h5"> <a href="/brand-guidelines/typography" class="text-reset">Typography</a> </h3> </div> </div> <div class="d-flex flex-column"> <div class="mt-auto"><a href="/brand-guidelines/typography" class="btn-block stretched-link"></a></div> </div> </div> </div> <div class="col-12 col-md-6 col-lg-4 pb-4 field__item"> <div class="card card-borderless shadow card-with-link bg-white h-100"> <div class="position-relative overflow-hidden"> <img class="card-img-top img-fluid image-style-az-card-image" src="/sites/default/files/styles/az_card_image/public/2023-11/Brand%20Site%20Icons_Templates_0.png.webp?itok=WKzbLYHm" width="568" height="426" alt="Icon showing a pencil and image block" loading="lazy"> <div class="card-img-overlay p-0 d-flex flex-column"> <h3 class="bold mt-auto card-title bg-gradient-black text-white mb-0 p-card pt-8 text-left h5"> <a href="/resources/templates" class="text-reset">Templates</a> </h3> </div> </div> <div class="d-flex flex-column"> <div class="mt-auto"><a href="/resources/templates" class="btn-block stretched-link"></a></div> </div> </div> </div> <div class="col-12 col-md-6 col-lg-4 pb-4 field__item"> <div class="card card-borderless shadow card-with-link bg-white h-100"> <div class="position-relative overflow-hidden"> <img class="card-img-top img-fluid image-style-az-card-image" src="/sites/default/files/styles/az_card_image/public/2023-11/Brand%20Site%20Icons_Video_0.png.webp?itok=Dy6euGDT" width="568" height="426" alt="icon showing play button within film reel" loading="lazy"> <div class="card-img-overlay p-0 d-flex flex-column"> <h3 class="bold mt-auto card-title bg-gradient-black text-white mb-0 p-card pt-8 text-left h5"> <a href="/brand-guidelines/videography" class="text-reset">Video</a> </h3> </div> </div> <div class="d-flex flex-column"> <div class="mt-auto"><a href="/brand-guidelines/videography" class="btn-block stretched-link"></a></div> </div> </div> </div> <div class="col-12 col-md-6 col-lg-4 pb-4 field__item"> <div class="card card-borderless shadow card-with-link bg-white h-100"> <div class="position-relative overflow-hidden"> <img class="card-img-top img-fluid image-style-az-card-image" src="/sites/default/files/styles/az_card_image/public/2023-11/Brand%20Site%20Icons_Photography_0.png.webp?itok=lc3owjCn" width="568" height="426" alt="Icon showing a picture of a mountain and sun" loading="lazy"> <div class="card-img-overlay p-0 d-flex flex-column"> <h3 class="bold mt-auto card-title bg-gradient-black text-white mb-0 p-card pt-8 text-left h5"> <a href="/brand-guidelines/photography" class="text-reset">Photography</a> </h3> </div> </div> <div class="d-flex flex-column"> <div class="mt-auto"><a href="/brand-guidelines/photography" class="btn-block stretched-link"></a></div> </div> </div> </div> </div> </div> </div> </div> </div> <h4><strong><span class="text-azurite">Digital:</span></strong></h4> <div data-embed-button="az_embed_content_block" data-entity-embed-display="view_mode:block_content.full" data-entity-type="block_content" data-entity-uuid="72a197fb-9f02-4e60-8570-d6bf8b8c6307" data-langcode="en" data-entity-embed-display-settings="[]" class="embedded-entity"> <div class="field field--name-field-az-main-content field--type-entity-reference-revisions field--label-hidden field__items"> <div class="field__item"> <div class="mb-0 paragraph paragraph--type--az-cards paragraph--view-mode--default"> <div class="content h-100 row d-flex flex-wrap field field--name-field-az-cards field--type-az-card field--label-hidden field__items"> <div class="col-12 col-md-6 col-lg-4 pb-4 field__item"> <div class="card card-borderless shadow card-with-link bg-white h-100"> <div class="position-relative overflow-hidden"> <img class="card-img-top img-fluid image-style-az-card-image" src="/sites/default/files/styles/az_card_image/public/2023-11/Brand%20Site%20Icons_Web_0.png.webp?itok=0vC4biIp" width="568" height="426" alt="Icon showing a computer with content on screen" loading="lazy"> <div class="card-img-overlay p-0 d-flex flex-column"> <h3 class="bold mt-auto card-title bg-gradient-black text-white mb-0 p-card pt-8 text-left h5"> <a href="/applying-brand/web" class="text-reset">Web</a> </h3> </div> </div> <div class="d-flex flex-column"> <div class="mt-auto"><a href="/applying-brand/web" class="btn-block stretched-link"></a></div> </div> </div> </div> <div class="col-12 col-md-6 col-lg-4 pb-4 field__item"> <div class="card card-borderless shadow card-with-link bg-white h-100"> <div class="position-relative overflow-hidden"> <img class="card-img-top img-fluid image-style-az-card-image" src="/sites/default/files/styles/az_card_image/public/2023-11/Brand%20Site%20Icons_Social_0.png.webp?itok=m6NFK0hf" width="568" height="426" alt="Icon showing Instagram, Facebook, and X icons" loading="lazy"> <div class="card-img-overlay p-0 d-flex flex-column"> <h3 class="bold mt-auto card-title bg-gradient-black text-white mb-0 p-card pt-8 text-left h5"> <a href="/applying-brand/social-media" class="text-reset">Social Media</a> </h3> </div> </div> <div class="d-flex flex-column"> <div class="mt-auto"><a href="/applying-brand/social-media" class="btn-block stretched-link"></a></div> </div> </div> </div> <div class="col-12 col-md-6 col-lg-4 pb-4 field__item"> <div class="card card-borderless shadow card-with-link bg-white h-100"> <div class="position-relative overflow-hidden"> <img class="card-img-top img-fluid image-style-az-card-image" src="/sites/default/files/styles/az_card_image/public/2023-11/Brand%20Site%20Icons_Digital%20Advertising_0.png.webp?itok=7qW-3tV2" width="568" height="426" alt="icon showing cursor clicking on page" loading="lazy"> <div class="card-img-overlay p-0 d-flex flex-column"> <h3 class="bold mt-auto card-title bg-gradient-black text-white mb-0 p-card pt-8 text-left h5"> <a href="/applying-brand/digital-advertising" class="text-reset">Digital Advertising</a> </h3> </div> </div> <div class="d-flex flex-column"> <div class="mt-auto"><a href="/applying-brand/digital-advertising" class="btn-block stretched-link"></a></div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> <div class="field__item"> <div class="mb-0 paragraph paragraph--type--az-text paragraph--view-mode--default"> <div class="clearfix text-formatted field field--name-field-az-text-area field--type-text-long field--label-hidden field__item"><h2><strong><span class="text-blue">Work With University Marketing &amp; Communications</span></strong></h2> <div class="col-md-9 col-lg-9 col-xs-12 col-s-12 pl-0">We’d love to work with you! Learn more about our structure, areas of focus and how to connect if you have a project we can consult on or help support. Our division comprises five distinct areas of service.</div></div> </div> </div> <div class="field__item"> <div class="mb-0 paragraph paragraph--type--az-text paragraph--view-mode--default"> <div class="clearfix text-formatted field field--name-field-az-text-area field--type-text-long field--label-hidden field__item"><div class="entity entity-paragraphs-item paragraphs-item-uaqs-full-width-bg-wrapper mb-4 background-wrapper bg-white"> <div class="container"> <div class="row"> <div class="col-md-12 p-0"> <!-- Pills --> <ul class="nav nav-tabs flex-column flex-sm-row border-0" id="myTab" role="tablist"> <li class="nav-item ml-0 mr-sm-2 mt-2" role="presentation"> <a aria-controls="pills-comms" aria-selected="true" class="flex-sm-fill text-sm-center nav-link active btn no-hover btn-outline-blue" data-toggle="tab" href="#pills-comms" id="pills-comms-tab" role="tab">University Communications</a> </li> <li class="nav-item ml-0 mr-sm-2 mt-2" role="presentation"> <a aria-controls="pills-mbm" aria-selected="false" class="flex-sm-fill text-sm-center nav-link btn no-hover btn-outline-blue" data-toggle="tab" href="#pills-mbm" id="pills-mbm-tab" role="tab">Marketing &amp; Brand Management</a> </li> <li class="nav-item ml-0 mr-sm-2 mt-2" role="presentation"> <a aria-controls="pills-cbe" aria-selected="false" class="flex-sm-fill text-sm-center nav-link btn no-hover btn-outline-blue" data-toggle="tab" href="#pills-cbe" id="pills-cbe-tab" role="tab">Campus Brand Engagement</a> </li> <li class="nav-item ml-0 mr-sm-2 mt-2" role="presentation"> <a aria-controls="pills-brand" aria-selected="false" class="flex-sm-fill text-sm-center nav-link btn no-hover btn-outline-blue" data-toggle="tab" href="#pills-brand" id="pills-brand-tab" role="tab">Brand Development</a> </li> </ul> <div class="tab-content" id="myTabContent"> <!-- Start of Tab 1 --> <div class="tab-pane fade show active" id="pills-comms" aria-labelledby="pills-comms-tab" role="tabpanel"> <p></p> <div class="col-md-9 col-lg-9 col-xs-12 col-s-12 pl-0"><h4><span class="text-azurite">University Communications</span></h4> <p><span class="text-blue"><strong>Objective:</strong> Advance the reputation and priorities of the University of Arizona by producing and distributing news about the University, managing relationships with the media and expanding public understanding of our value and land-grant mission at the local, regional, national and global level.</span></p> <p><span class="text-blue"><strong>Areas of focus:</strong> The team acts as the primary liaison with the media and is responsible for identifying, producing, pitching and tracking news stories and multimedia content about the most significant achievements and activities across the University.</span></p> <p><span class="text-blue"><strong>Reach out:</strong> If you have a local, regional, national or global news story or project that you would like strategic assistance with, reach out to <a href="mailto:newsinfo@arizona.edu">newsinfo@arizona.edu</a>.</span></p></div> <p><a class="btn btn-outline-red" href="/our-team/communications">EXPLORE TEAM PAGE</a></p></div> <!-- Start of Tab 2 --> <div class="tab-pane fade" id="pills-mbm" role="tabpanel" aria-labelledby="pills-mbm-tab"> <p></p> <div class="col-md-9 col-lg-9 col-xs-12 col-s-12 pl-0"><h4><span class="text-azurite">Marketing &amp; Brand Management</span></h4> <p><span class="text-blue"><strong>Objective:</strong> Focus, clarify and articulate the Arizona brand to differentiate it and maximize our University’s competitive advantage as we pursue the funding and talent needed to tackle grand challenges.</span></p> <p><span class="text-blue"><strong>Areas of focus:</strong> High-profile initiatives where our University brand is visible to many of our external audiences and where we have a regional, national and global impact. MBM also builds tools, creates assets and facilitates resources needed to help University marcom professionals express the brand cohesively and consistently.</span></p> <p><span class="text-blue"><strong>Reach out:</strong> If you have a high-profile project that you would like strategic assistance with, reach out to Jenna Rutschman (academic units) and Frank Camp (non-academic units).</span></p> <p><em><span class="text-blue">If you are seeking brand assets, tools or guidelines, begin by searching and navigating through this website.</span></em></p></div> <p><a class="btn btn-outline-red" href="/our-team/marketing">EXPLORE TEAM PAGE</a></p></div> <!-- Start of Tab 3 --> <div aria-labelledby="pills-cbe-tab" class="tab-pane fade" id="pills-cbe" role="tabpanel"> <p></p> <div class="col-md-9 col-lg-9 col-xs-12 col-s-12 pl-0"><h4><span class="text-azurite">Campus Brand Engagement</span></h4> <p><span class="text-blue"><strong>Objective:</strong> We inform, inspire and engage University of Arizona students from the time they’re a prospect to the day they graduate. We strive to be the recognized experts and go-to campus collaborators on how to influence students to take action. We help students succeed and graduate by aligning and leveraging student-focused research, messages, channels, voice, visual expression and tools. </span></p> <p><span class="text-blue"><strong>Areas of focus:</strong> Student-focused marketing, content strategy, social media, research (CatPulse), and communication services. With oversight of flagship social media accounts, email marketing (Bear Down Rundown), enrollment content/social, and more, the CBE team can effectively leverage its in-depth knowledge of students to help partners reach this crucial audience.</span></p> <p><span class="text-blue"><strong>Reach out:</strong> If you have a student-facing project that you would like strategic assistance with, reach out to Jenna Rutschman (academic units) and Frank Camp (non-academic units). </span></p> <p><a class="btn btn-outline-red" href="/our-team/campus-brand-engagement">EXPLORE TEAM PAGE</a></p></div> </div> <!-- Start of Tab 4 --> <div aria-labelledby="pills-brand-tab" class="tab-pane fade" id="pills-brand" role="tabpanel"> <p></p> <div class="col-md-9 col-lg-9 col-xs-12 col-s-12 pl-0"><h4><span class="text-azurite">Brand Development</span></h4> <p><span class="text-blue"><strong>Objective:</strong> Maximize the value of the University brand by protecting its intellectual property, developing retail opportunities, and fostering partnerships. </span></p> <p><span class="text-blue"><strong>Areas of focus:</strong> The team is responsible for Trademarks and Licensing, retail opportunities for the University brand and the development of strategic partnerships to connect industry and community to our University eco-system.</span></p> <p><span class="text-blue"><strong>Reach out:</strong> If you need information or have a specific question for Trademarks &amp; Licensing email <a href="mailto:licensing@arizona.edu">licensing@arizona.edu</a>. For more information about Strategic Partnerships contact <a href="/node/100">Courtney Spector</a>. </span></p> <p><a class="btn btn-outline-red" href="/our-team/brand-development">EXPLORE TEAM PAGE</a></p></div> </div> </div> </div> </div> </div> </div> </div> </div> </div> <div class="field__item"> <div class="mb-0 paragraph background-wrapper paragraph--type--az-text-background paragraph--view-mode--default bg-azurite py-5 full-width-background"> <div class="container"> <div class="row"> <div class="col"> <div class="content"> <div class="clearfix text-formatted field field--name-field-az-text-area field--type-text-long field--label-hidden field__item"><div class="bs_grid"> <div class="row" data-row-lg="6_6" data-row-md="6_6" data-row-none="12_12" data-row-sm="12_12" data-row-xl data-row-xxl> <div class="col-12 col-sm-12 col-md-5 col-lg-5 my-auto mr-5"> <p class="media-row-heading border-top border-info">&nbsp;</p> <p>&nbsp;</p> <p>In addition to sharing our University's <a href="https://www.arizona.edu/purpose-mission-values">core values</a>, we live by three complementary values pertaining to our specific work:</p> <p>&nbsp;</p> <p class="media-row-heading border-bottom border-info">&nbsp;</p> </div> <div class="col-12 col-sm-12 col-md-6 col-lg-6"> <h1 class="display-4 mt-0 mb-0">Purposeful<br> Collaborative<br> Future Focused</h1> </div> </div> </div></div> </div> </div> </div> </div> </div> </div> <div class="field__item"> <div class="mb-0 paragraph background-wrapper paragraph--type--az-text-background paragraph--view-mode--default bg-cool-gray py-5 full-width-background"> <div class="container"> <div class="row"> <div class="col"> <div class="content"> <div class="clearfix text-formatted field field--name-field-az-text-area field--type-text-long field--label-hidden field__item"><h2 class="mt-0"><span class="text-blue"><strong>Get Involved</strong></span></h2><div>Get our published news stories in your inbox each week, and stay on top of the latest Marketing &amp; Communications updates on key initiatives, industry trends and other relevant content. Subscribe/unsubscribe at any time:</div><div data-entity-type="block_content" data-entity-uuid="c66d0039-f301-49c7-ac6f-dc3f39deeb3e" data-embed-button="az_embed_content_block" data-entity-embed-display="view_mode:block_content.full" data-langcode="en" data-entity-embed-display-settings="[]" class="embedded-entity"> <div class="field field--name-field-az-main-content field--type-entity-reference-revisions field--label-hidden field__items"> <div class="field__item"> <div class="mb-2 paragraph paragraph--type--az-cards paragraph--view-mode--default"> <div class="content h-100 row d-flex flex-wrap field field--name-field-az-cards field--type-az-card field--label-hidden field__items"> <div class="col-12 col-md-6 col-lg-4 pb-4 field__item"> <div class="card card-borderless bg-cool-gray h-100"> <div class="card-body d-flex flex-column"> <div class="card-text"><h4><span class="text-azurite">UANow</span></h4><p>Sign up to receive UANow, our weekly news summary and email <a href="mailto:newsinfo@arizona.edu">newsinfo@arizona.edu</a> to be added to our Arizona Communicators' Meetings calendar invitations.</p></div> <div class="mt-auto"><a href="https://news.arizona.edu/signupfornews/subscribe" class="btn btn-block btn-outline-red">SIGN UP FOR UANOW</a></div> </div> </div> </div> <div class="col-12 col-md-6 col-lg-4 pb-4 field__item"> <div class="card card-borderless bg-cool-gray h-100"> <div class="card-body d-flex flex-column"> <div class="card-text"><h4><span class="text-azurite">ONE Email</span></h4><p>Sign up to receive the monthly ONE email and get notified about upcoming ONE meetings, workshops and networking events.</p></div> <div class="mt-auto"><a href="https://trellis.tfaforms.net/72?tfa_4=7012S00000110ac" class="btn btn-block btn-outline-red">SIGN UP FOR THE ONE EMAIL</a></div> </div> </div> </div> <div class="col-12 col-md-6 col-lg-4 pb-4 field__item"> <div class="card card-borderless bg-cool-gray h-100"> <div class="card-body d-flex flex-column"> <div class="card-text"><h4><span class="text-azurite">Bear Down Rundown</span></h4><p>Sign up to receive the Bear Down Rundown, our weekly, student-focused newsletter. The Bear Down Rundown is sent every Tuesday while school is in session, and is written in a casual tone-of-voice for our on-campus audience.</p></div> <div class="mt-auto"><a href="https://trellis.tfaforms.net/72?tfa_4=7013n000001fT6x" class="btn btn-block btn-outline-red">SIGN UP FOR BDRD</a></div> </div> </div> </div> </div> </div> </div> </div> </div> <p>&nbsp;</p><p>Still looking for ways to get involved? Browse other groups on campus by visiting the <a href="/resources/marcom-community" data-entity-type="node" data-entity-uuid="8db5438d-5d6e-4827-ad01-9d234b882abb" data-entity-substitution="canonical" title="MarCom Community">MarCom Community page.</a></p></div> </div> </div> </div> </div> </div> </div> </div> </div> </article> </div> </div> </section> </main> </div> </div> </div> </div> <footer class="site-footer"> <div class="bg-warm-gray py-5" role="contentinfo"> <section> <div class="container"> <div class="row"> <div class="col-12 col-sm-5 col-md-4 col-lg-4 text-center-xs text-left-not-xs"> <div class="row bottom-buffer-30"> <div class="col"> <a href="/" title="University Marketing &amp;amp; Communications | Home" rel="home" class="qs-site-logo d-block mt-0"><img class="img-fluid" src="/sites/default/files/UniversityMarketing%26Communications_Webheader-01_0.png" alt="University Marketing &amp;amp; Communications | Home" /> </a> </div> </div> </div> <!-- Force next columns to break 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</li> <li class="d-flex px-0 mb-1 mb-md-2 nav-item"> <a href="/our-team/marketing" class="bg-transparent nav-link nav-link--our-team-marketing" data-drupal-link-system-path="node/109">Marketing</a> </li> <li class="d-flex px-0 mb-1 mb-md-2 nav-item"> <a href="/our-team/communications" class="bg-transparent nav-link nav-link--our-team-communications" data-drupal-link-system-path="node/110">Communications</a> </li> <li class="d-flex px-0 mb-1 mb-md-2 nav-item"> <a href="/our-team/brand-development" class="bg-transparent nav-link nav-link--our-team-brand-development" data-drupal-link-system-path="node/128">Brand Development</a> </li> <li class="d-flex px-0 mb-1 mb-md-2 nav-item"> <a href="/our-team/campus-marcom-leaders" class="bg-transparent nav-link nav-link--our-team-campus-marcom-leaders" data-drupal-link-system-path="node/113">Campus MarCom Leaders</a> </li> </ul> </nav> <nav role="navigation" aria-labelledby="block-footerbrandguidelines-menu" id="block-footerbrandguidelines" class="col-12 col-sm-6 col-md-3 block block-menu navigation menu--az-footer-topics"> <h2 class="h6 mt-md-3 text-uppercase" id="block-footerbrandguidelines-menu">Brand Guidelines</h2> <ul class="split-md-2-col nav flex-column nav-utility clearfix"> <li class="d-flex px-0 mb-1 mb-md-2 nav-item"> <a href="/brand-guidelines/logos" class="bg-transparent nav-link nav-link--brand-guidelines-logos" data-drupal-link-system-path="node/2">Logos</a> </li> <li class="d-flex px-0 mb-1 mb-md-2 nav-item"> <a href="/brand-guidelines/colors" class="bg-transparent nav-link nav-link--brand-guidelines-colors" data-drupal-link-system-path="node/15">Colors</a> </li> <li class="d-flex px-0 mb-1 mb-md-2 nav-item"> <a href="/brand-guidelines/typography" class="bg-transparent nav-link nav-link--brand-guidelines-typography" data-drupal-link-system-path="node/47">Typography</a> </li> <li class="d-flex px-0 mb-1 mb-md-2 nav-item"> <a href="/brand-guidelines/voice-tone" class="bg-transparent nav-link 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data-drupal-link-system-path="node/103">Digital Advertising</a> </li> <li class="d-flex px-0 mb-1 mb-md-2 nav-item"> <a href="/applying-brand/social-media" class="bg-transparent nav-link nav-link--applying-brand-social-media" data-drupal-link-system-path="node/16">Social Media</a> </li> <li class="d-flex px-0 mb-1 mb-md-2 nav-item"> <a href="/applying-brand/email" class="bg-transparent nav-link nav-link--applying-brand-email" data-drupal-link-system-path="node/17">Email</a> </li> <li class="d-flex px-0 mb-1 mb-md-2 nav-item"> <a href="/applying-brand/printed-materials" class="bg-transparent nav-link nav-link--applying-brand-printed-materials" data-drupal-link-system-path="node/116">Printed Materials</a> </li> <li class="d-flex px-0 mb-1 mb-md-2 nav-item"> <a href="/applying-brand/events" class="bg-transparent nav-link nav-link--applying-brand-events" data-drupal-link-system-path="node/118">Events</a> </li> <li class="d-flex px-0 mb-1 mb-md-2 nav-item"> <a href="https://licensing.arizona.edu/" class="bg-transparent nav-link nav-link-https--licensingarizonaedu-">Trademarks &amp; Licensing</a> </li> </ul> </nav> <nav role="navigation" aria-labelledby="block-footercommunications-menu" id="block-footercommunications" class="col-12 col-sm-6 col-md-3 block block-menu navigation menu--az-footer-main"> <h2 class="h6 mt-md-3 text-uppercase" id="block-footercommunications-menu">Communications</h2> <ul class="nav flex-column nav-utility clearfix"> <li class="d-flex px-0 mb-1 mb-md-2 nav-item"> <a href="/communications/written-style-guide" class="bg-transparent nav-link nav-link--communications-written-style-guide" data-drupal-link-system-path="node/9">Written Style Guide</a> </li> <li class="d-flex px-0 mb-1 mb-md-2 nav-item"> <a href="/communications/publications-newsletters" class="bg-transparent nav-link nav-link--communications-publications-newsletters" data-drupal-link-system-path="node/29">Publications &amp; Newsletters</a> </li> <li class="d-flex px-0 mb-1 mb-md-2 nav-item"> <a href="/communications/media-relations" class="bg-transparent nav-link nav-link--communications-media-relations" data-drupal-link-system-path="node/44">Media Relations</a> </li> <li class="d-flex px-0 mb-1 mb-md-2 nav-item"> <a href="/communications/student-engagement" class="bg-transparent nav-link nav-link--communications-student-engagement" data-drupal-link-system-path="node/119">Student Engagement</a> </li> <li class="d-flex px-0 mb-1 mb-md-2 nav-item"> <a href="/communications/faculty-staff-engagement" class="bg-transparent nav-link nav-link--communications-faculty-staff-engagement" data-drupal-link-system-path="node/102">Faculty &amp; Staff Engagement</a> </li> <li class="d-flex px-0 mb-1 mb-md-2 nav-item"> <a href="/communications/news-photo-video" class="bg-transparent nav-link nav-link--communications-news-photo-video" data-drupal-link-system-path="node/120">News Photo &amp; Video</a> </li> <li class="d-flex px-0 mb-1 mb-md-2 nav-item"> <a href="/communications/tools-communicators" class="bg-transparent nav-link nav-link--communications-tools-communicators" data-drupal-link-system-path="node/30">Tools For Communicators</a> </li> </ul> </nav> </div> <div class="row"> <div class="col text-center"> <hr> <p class="font-weight-light"><em>We respectfully acknowledge <a href="https://www.arizona.edu/university-arizona-land-acknowledgment">the University of Arizona is on the land and territories of Indigenous peoples</a>. Today, Arizona is home to 22 federally recognized tribes, with Tucson being home to the O’odham and the Yaqui. The University strives to build sustainable relationships with sovereign Native Nations and Indigenous communities through education offerings, partnerships, and community service.</em></p><hr> <p class="small"><a href="https://www.arizona.edu/information-security-privacy" target="_blank">University Information Security and Privacy</a></p> <p class="small">&copy; 2025 The Arizona Board of Regents on behalf of <a href="https://www.arizona.edu" target="_blank">The University of Arizona</a>.</p> </div> </div> </div> </div> </div> </footer> </div> </div> </div> <script src="/sites/default/files/js/js_Da6kX3cMjvXpbASEvVsu5sKFr9ODCt6lliSrYY45mPk.js?scope=footer&amp;delta=0&amp;language=en&amp;theme=az_barrio&amp;include=eJx1kFsOgyAQRTcksCRykYe0yBgcrLr62oeJNOnfnJy5uZMxRDxzwaQNSomkQiKDJGbeUsyhw34KlLhThjBnonMrHzt3ZUudkOQXu0AUktOMoAKPLSL8ssQN66XGVGbKIpPoKfsUe37JCQXh6Bxm1ZBsSPuakn5Ey0Mb0nwcp0dnI9Q_ITeqXI173-K8PoTLVjV0fccuPpMg70WPvGAWGcsTk5-EYg"></script> <script src="https://cdn.digital.arizona.edu/lib/arizona-bootstrap/2.x/js/arizona-bootstrap.bundle.min.js?=stswxx"></script> <script src="/sites/default/files/js/js_hY787cuWpjUD2hm-GtlYWAHRdNmmThwOr4CdzM5jNPQ.js?scope=footer&amp;delta=2&amp;language=en&amp;theme=az_barrio&amp;include=eJx1kFsOgyAQRTcksCRykYe0yBgcrLr62oeJNOnfnJy5uZMxRDxzwaQNSomkQiKDJGbeUsyhw34KlLhThjBnonMrHzt3ZUudkOQXu0AUktOMoAKPLSL8ssQN66XGVGbKIpPoKfsUe37JCQXh6Bxm1ZBsSPuakn5Ey0Mb0nwcp0dnI9Q_ITeqXI173-K8PoTLVjV0fccuPpMg70WPvGAWGcsTk5-EYg"></script> </body> </html>

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