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title="Home"/> <link rel="prev" href="http://web.archive.org/web/20090301072214/http://blog.altimetergroup.com/2008/06/index.html?no_prefetch=1" title="June 2008"/> <link rel="next" href="http://web.archive.org/web/20090301072214/http://blog.altimetergroup.com/2008/09/index.html?no_prefetch=1" title="September 2008"/> </head> <body class="layout-three-column"> <div id="container"> <div id="container-inner" class="pkg">  <div id="banner"> <div id="banner-inner" class="pkg"> <h1 id="banner-header"><a href="http://web.archive.org/web/20090301072214/http://blog.altimetergroup.com/" accesskey="1">The Altimeter by Charlene Li</a></h1> <h2 id="banner-description">A thought leader on social and emerging technologies and co-author of "Groundswell" <div id="menu"><ul> <li><a href="http://web.archive.org/web/20090301072214/http://www.altimetergroup.com/">Home</a></li> <li><a href="http://web.archive.org/web/20090301072214/http://blog.altimetergroup.com/">Altimeter Blog</a></li> <li><a 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class="typelist-plain module-content"> <ul class="module-list"> <li class="module-list-item"><div class="typelist-note"> <form method="get" action="http://web.archive.org/web/20090301072214/http://www.google.com/search"> <input type="hidden" name="ie" value="UTF-8"/> <input type="hidden" name="oe" value="UTF-8"/> <div style="background-color:white;"> <a href="http://web.archive.org/web/20090301072214/http://www.google.com/"><img src="http://web.archive.org/web/20090301072214im_/http://www.google.com/logos/Logo_40wht.gif" border="0" alt="Google"/></a> </div> <input type="text" name="q" size="18" maxlength="255" value=""/><br/> <small> <input type="hidden" name="domains" value="www.altimetergroup.com"/> <input type="radio" name="sitesearch" value=""/> WWW <br/> <input type="radio" name="sitesearch" value="www.altimetergroup.com" checked="checked"/> www.altimetergroup.com <br/></small> <input type="submit" name="btnG" value=" Google Search "/> </form>  </div></li> </ul> </div> </div> <div class="module-typelist module"> <h2 class="module-header">Disclaimer</h2> <div class="typelist-plain module-content"> <ul class="module-list"> <li class="module-list-item"><div class="typelist-note"><a href="http://web.archive.org/web/20090301072214/http://technorati.com/claim/3ka3twwehf" rel="me">Technorati Profile</a></div></li> <li class="module-list-item"><div class="typelist-note">This Web site and blog are my personal opinions and creations, and not those of my current or former employers.</div></li> </ul> </div> </div> <div class="module-typelist module"> <h2 class="module-header">Copyright</h2> <div class="typelist-plain module-content"> <ul class="module-list"> <li class="module-list-item"><div class="typelist-note">Copyright © 2008 Altimeter Group. All rights reserved.</div></li> </ul> </div> </div> </div> </div> <div id="beta"> <div id="beta-inner" class="pkg">  <p class="content-nav"> <a href="http://web.archive.org/web/20090301072214/http://blog.altimetergroup.com/2008/06/index.html">« June 2008</a> | <a href="http://web.archive.org/web/20090301072214/http://blog.altimetergroup.com/">Main</a> | <a href="http://web.archive.org/web/20090301072214/http://blog.altimetergroup.com/2008/09/index.html">September 2008 »</a> </p>  <h2 class="content-header">August 2008</h2>  <h2 class="date-header">August 24, 2008</h2> <div class="entry" id="entry-54620430"> <h3 class="entry-header"><a href="http://web.archive.org/web/20090301072214/http://blog.altimetergroup.com/2008/08/facebook-virus.html">Facebook virus and compromised accounts - are we all vulnerable?</a></h3> <div class="entry-content"> <div class="entry-body"> <p><a href="http://web.archive.org/web/20090301072214/http://www.charleneli.com/blog/WindowsLiveWriter/FB%20Virus%208-24-08.jpg"><a href="http://web.archive.org/web/20090301072214/http://www.charleneli.com/blog/files/TamiZhu.JPG"> </a></a><a onclick="window.open(this.href, '_blank', 'width=774,height=549,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0'); return false" href="http://web.archive.org/web/20090301072214/http://www.charleneli.com/.shared/image.html?/photos/uncategorized/2008/08/24/virusfromtami.jpg"><img width="100" height="70" border="0" src="http://web.archive.org/web/20090301072214im_/http://www.charleneli.com/blog/images/2008/08/24/virusfromtami.jpg" title="Virusfromtami" alt="Virusfromtami" style="margin: 0px 5px 5px 0px; float: left;"/></a> In the past few hours, I've received two Facebook messages with suspicious links. The first one I checked out the link carefully and it prompted me to download a "Flash update". That message was quickly trashed and I thought nothing more of it. This appeared to be <a href="http://web.archive.org/web/20090301072214/http://tinyurl.com/5qgsvs">the same virus that surfaced in early August</a>. Moreover, <a href="http://web.archive.org/web/20090301072214/http://blog.facebook.com/blog.php?post=25844207130">Facebook put in place</a> a "vaccine" that renders the links presumably harmless and it <a href="http://web.archive.org/web/20090301072214/http://tinyurl.com/5ntum9">appears to be working</a>. </p> <p>But this morning I received another suspicious message and I took a closer look (see the image above). The name of the sender looked familiar so I went to her profile and saw that we have 36 friends in common -- including a Facebook VP as well as my husband! Upon messaging her, I realized that we had met several times. And she confirmed that her account had been compromised, but we weren't able to go into details about how.</p> <p><a onclick="window.open(this.href, '_blank', 'width=790,height=549,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0'); return false" href="http://web.archive.org/web/20090301072214/http://www.charleneli.com/.shared/image.html?/photos/uncategorized/2008/08/24/tamizhu.jpg"><img width="100" height="69" border="0" src="http://web.archive.org/web/20090301072214im_/http://www.charleneli.com/blog/images/2008/08/24/tamizhu.jpg" title="Tamizhu" alt="Tamizhu" style="margin: 0px 5px 5px 0px; float: left;"/></a> (Update: I got permission from my friend, <a href="http://web.archive.org/web/20090301072214/http://www.new.facebook.com/home.php#/profile.php?id=508628684">Tami Zhu</a>, to mention her. I've also included a screenshot of her profile page to the left. Our hope is that her friends and network will be warned and that this will help reclaim her image and reputation.)</p> <p><del>This person</del> Tami is not a naive Facebook newbie, but a smart, sophisticated professional who has worked in the online space for a long time -- she's the VP of business development at AOL Truveo. Obviously, her account had been compromised, and it's unclear how. She put up warning notices on her Facebook profile and is pretty busy today trying to undo the damage. </p> <p>She's reached out to her Facebook VP friend, but I haven't had a chance to find out Facebook's response. I also sent a request for more information to Facebook's PR team and Facebook security chief Max Kelly, and I'll update when I find out more.</p> <p>But this raises a question -- with the multitude of Facebook apps, messages, and friend requests pouring in, how are we supposed to stay safe? If it can happen to this person -- a very smart, tech-savvy person -- it can happen to you and me. <a href="http://web.archive.org/web/20090301072214/http://blog.facebook.com/blog.php?post=25844207130">Facebook has some security suggestions</a>, but I don't think they go far enough. </p> <p>I'd like to hear from anyone who's had their Facebook, MySpace, etc. accounts compromised. How did it happen, what did you do about it, and how did the social networking site help you -- if at all? If you'd like to contribute anonymously, email me at charlene (at) charleneli (dot) com. </p> <p>After all, the more we know, the more we can keep each other safe. </p> <div id="scid:0767317B-992E-4b12-91E0-4F059A8CECA8:fb146977-55da-414e-aebf-01f8061a86c8" class="wlWriterSmartContent" style="margin: 0px; padding: 0px; display: inline;">Technorati Tags: <a rel="tag" href="http://web.archive.org/web/20090301072214/http://technorati.com/tags/facebook">facebook</a>,<a rel="tag" href="http://web.archive.org/web/20090301072214/http://technorati.com/tags/virus">virus</a>,<a rel="tag" href="http://web.archive.org/web/20090301072214/http://technorati.com/tags/security">security</a>,<a rel="tag" href="http://web.archive.org/web/20090301072214/http://technorati.com/tags/privacy">privacy</a>,<a rel="tag" href="http://web.archive.org/web/20090301072214/http://technorati.com/tags/spam">spam</a></div> </div> </div> <div class="entry-footer"> <p class="entry-footer-info"> <span class="post-footers">Posted by Charlene Li at 10:31 AM in <a href="http://web.archive.org/web/20090301072214/http://blog.altimetergroup.com/security/">Security</a>, <a href="http://web.archive.org/web/20090301072214/http://blog.altimetergroup.com/social_networks/">Social networks</a> </span> <span class="separator">|</span> <a class="permalink" href="http://web.archive.org/web/20090301072214/http://blog.altimetergroup.com/2008/08/facebook-virus.html">Permalink</a> <span class="separator">|</span> <a href="http://web.archive.org/web/20090301072214/http://blog.altimetergroup.com/2008/08/facebook-virus.html#comments">Comments (0)</a> <span class="separator">|</span> <a href="http://web.archive.org/web/20090301072214/http://blog.altimetergroup.com/2008/08/facebook-virus.html#trackback">TrackBack (0)</a> </p>   </div> </div> <h2 class="date-header">August 23, 2008</h2> <div class="entry" id="entry-54601712"> <h3 class="entry-header"><a href="http://web.archive.org/web/20090301072214/http://blog.altimetergroup.com/2008/08/vote-for-my-sxs.html">Vote for my SXSW panels</a></h3> <div class="entry-content"> <div class="entry-body"> <p><a href="http://web.archive.org/web/20090301072214/http://www.charleneli.com/blog/WindowsLiveWriter/panel_picker_pickme.gif"><img style="border-right: 0px; border-top: 0px; margin: 0px 5px 0px 0px; border-left: 0px; border-bottom: 0px" height="129" alt="panel_picker_pickme" src="http://web.archive.org/web/20090301072214im_/http://www.charleneli.com/blog/WindowsLiveWriter/panel_picker_pickme_thumb.gif" width="129" align="left" border="0"></a> I need your help - I'm hoping to be invited to speak at the SXSW Interactive Festival next March in Austin and part of the process is asking the audience what they want to hear. I've submitted two proposals and am a part of several others -- I've listed them all below. </p> <p>Please take a few minutes and visit the SXSW Panel Picker to vote by <strong>August 29th</strong>-- and especially helpful, include your comments on the topics. </p> <p><strong>My Submissions</strong></p> <p><a href="http://web.archive.org/web/20090301072214/http://panelpicker.sxsw.com/ideas/view/1316"><strong>The Future Of Social Networks</strong></a>: Social networks will be like air, in that they will permeate everything that we do online AND offline. We'll look at the underlying technologies that will make this possible, how it will evolve, and the business models that will support it.</p> <p><a href="http://web.archive.org/web/20090301072214/http://panelpicker.sxsw.com/ideas/view/1324"><strong>Achieving Balance Between Work And Life (Yeah, Right!)</strong></a>: In the 24/7 interactive world, how does one strike a balance between work and life, public and personal? Or is it futile to have any separation at all? This panel will feature different points of view and also offer advice on how to maintain balance/sanity in a hectic industry.</p> <p><strong>Submissions I'm A Part Of</strong></p> <p><a href="http://web.archive.org/web/20090301072214/http://panelpicker.sxsw.com/ideas/view/1404"><strong>Breaking Through The Digital Ceiling</strong></a>: Are you a woman (or a man) who loves to tech out but is tired of sexism, ageism, and the lack of diversity? Women in tech and social media experts identify strategies for breaking through the digital ceiling. The panel will discuss topics such as getting heard by upper management, how to effectively advocate for your work and expertise, what men can do to help promote women in technology as well as how to break through the barriers of being too young or too old in the tech sector.</p> <p><a href="http://web.archive.org/web/20090301072214/http://panelpicker.sxsw.com/ideas/view/1289"><strong>Measure This! Practical Ways to Quantify Social Media Results</strong></a>: Companies must justify the resources used to engage customers in social networks and social media. This panel of experts, including Charlene Li, Katie Paine and Avinash Kaushik, will share proven and novel approaches to answer the question, “How do I measure the business results of participating in online social networking?”</p><a href="http://web.archive.org/web/20090301072214/http://panelpicker.sxsw.com/ideas/view/2067"><strong>Moms Who Tech</strong></a>: Women spent $90 billion on gadgets and influenced 61% of all consumer electronics purchases in 2007 (Laptop Magazine, August 2008). Moms are power users of technology and social networking, coding their own websites, texting their babysitters, installing wireless routers, blogging and using Facebook. This panel discussion examines the gadgets and social media moms use to manage their careers,families and friendships.<br> <p><a href="http://web.archive.org/web/20090301072214/http://panelpicker.sxsw.com/ideas/view/1972"><strong>This Ain't No Disco: "Ugly" Brand SocialWeb Strategy</strong></a>: This panel breaks down the block-and-tackle of social web strategy (and execution workflows) for big-ass brands that face a hostile environment on the Internet. All panelists have deep social web strategy and execution experience with large consumer and B2B brands.</p> <div class="wlWriterSmartContent" id="scid:0767317B-992E-4b12-91E0-4F059A8CECA8:79d5ee3d-a2e3-4c27-a653-5d4ab5c25f13" style="padding-right: 0px; display: inline; padding-left: 0px; padding-bottom: 0px; margin: 0px; padding-top: 0px">Technorati Tags: <a href="http://web.archive.org/web/20090301072214/http://technorati.com/tags/sxsw" rel="tag">sxsw</a></div> </div> </div> <div class="entry-footer"> <p class="entry-footer-info"> <span class="post-footers">Posted by Charlene Li at 04:35 PM in <a href="http://web.archive.org/web/20090301072214/http://blog.altimetergroup.com/events/">Events</a> </span> <span class="separator">|</span> <a class="permalink" href="http://web.archive.org/web/20090301072214/http://blog.altimetergroup.com/2008/08/vote-for-my-sxs.html">Permalink</a> <span class="separator">|</span> <a href="http://web.archive.org/web/20090301072214/http://blog.altimetergroup.com/2008/08/vote-for-my-sxs.html#comments">Comments (3)</a> <span class="separator">|</span> <a href="http://web.archive.org/web/20090301072214/http://blog.altimetergroup.com/2008/08/vote-for-my-sxs.html#trackback">TrackBack (0)</a> </p>   </div> </div> <div class="entry" id="entry-54507232"> <h3 class="entry-header"><a href="http://web.archive.org/web/20090301072214/http://blog.altimetergroup.com/2008/08/incorporating-g.html">Groundswell In Academic Syllabuses </a></h3> <div class="entry-content"> <div class="entry-body"> <p>Back in June, I spoke at Edelmans' <a href="http://web.archive.org/web/20090301072214/http://www.edelman.com/summit08/">New Media Academic Summit</a> where I had the opportunity to meet many professors who are engaged in teaching the next generation of new media experts. (I was there to be on a panel with my friend, Steve Rubel, speaking about the topic New Media 2012 - you can see <a href="http://web.archive.org/web/20090301072214/http://www.edelman.com/summit08/blog.aspx?permalink=15">a synposis</a> and also <a href="http://web.archive.org/web/20090301072214/http://www.edelman.com/Summit08/Videos/NMAS_2008_Session11.html">video of that session</a>.) </p> <p>One of the things that I did was to ask the educators in the room to send me any syllabus where they are using <a href="http://web.archive.org/web/20090301072214/http://groundswell.forrester.com/">the Groundswell book</a>, with the goal of sharing that resource with others. A few have already taught courses over the summer using the book, and I've attached them below. If you have a syllabus where you're using Groundswell, please send it to me (charlene (at) charleneli (dot) com) and I'll add it to the list. </p> <p><strong>Emerson College: "Studies in Digital Media and Culture"</strong> </p> <blockquote><p class="MsoNormal"><strong>Course Overview:<o:p></o:p></strong> This course explores popular culture as defined by digital media. We will take a historical approach to the examination of today’s digital environment, with a particular focus on hypertextual narratives and early new media art. Discussions of <em>community, authority,</em> <em>authenticity</em> and <em>participatory culture</em> will segue into projects addressing the current state of social and mobile media.</p> <p class="MsoNormal">The students from the course over the summer also created a short podcast inspired by Groundswell. <a href="http://web.archive.org/web/20090301072214/http://www.mypodcast.com/fsaudio/vm403_20080723_2023-266025.mp3">Have a listen</a>!</p></blockquote> <blockquote><p class="MsoNormal"><o:p><p><a href="http://web.archive.org/web/20090301072214/http://www.charleneli.com/blog/files/Emerson_syllabus_sumII.doc">Download Emerson_syllabus_sumII.doc</a> </p></o:p></p></blockquote><p><strong>Western Kentucky College: "Advertising Media"</strong></p><blockquote><p><strong>Course description:</strong> Advertising Media is an exploration of current media theory and practice. The course stresses application of key media concepts to real-world  situations. <br/><strong>Methodology:</strong> The course incorporates class discussion, project work and in-class presentations to enhance learning. The class will use Ning to create a social website.</p></blockquote><blockquote><p> <a href="http://web.archive.org/web/20090301072214/http://www.charleneli.com/blog/files/J349_Syllabus.pdf">Download J349_Syllabus.pdf</a></p></blockquote> </div> </div> <div class="entry-footer"> <p class="entry-footer-info"> <span class="post-footers">Posted by Charlene Li at 03:42 PM in <a href="http://web.archive.org/web/20090301072214/http://blog.altimetergroup.com/academic/">Academic</a> </span> <span class="separator">|</span> <a class="permalink" href="http://web.archive.org/web/20090301072214/http://blog.altimetergroup.com/2008/08/incorporating-g.html">Permalink</a> <span class="separator">|</span> <a href="http://web.archive.org/web/20090301072214/http://blog.altimetergroup.com/2008/08/incorporating-g.html#comments">Comments (0)</a> <span class="separator">|</span> <a href="http://web.archive.org/web/20090301072214/http://blog.altimetergroup.com/2008/08/incorporating-g.html#trackback">TrackBack (0)</a> </p>  <p class="entry-footer-tags"> <a href="http://web.archive.org/web/20090301072214/http://www.technorati.com/search/http://blog.altimetergroup.com/2008/08/incorporating-g.html" title="Find related items at Technorati.">Technorati Tags</a>: <a href="http://web.archive.org/web/20090301072214/http://technorati.com/tag/academic" rel="tag">academic</a>, <a href="http://web.archive.org/web/20090301072214/http://technorati.com/tag/course" rel="tag">course</a>, <a href="http://web.archive.org/web/20090301072214/http://technorati.com/tag/groundswell" rel="tag">groundswell</a>, <a href="http://web.archive.org/web/20090301072214/http://technorati.com/tag/syllabus" rel="tag">syllabus</a> </p>  </div> </div> <div class="entry" id="entry-54598686"> <h3 class="entry-header"><a href="http://web.archive.org/web/20090301072214/http://blog.altimetergroup.com/2008/08/gnomedex-day-1.html">Gnomedex Day 1 Reflections</a></h3> <div class="entry-content"> <div class="entry-body"> <div id="scid:0767317B-992E-4b12-91E0-4F059A8CECA8:a12089b1-ece0-4e3e-b374-08625c795f1c" class="wlWriterSmartContent" style="margin: 0px; padding: 0px; display: inline;">Technorati Tags: <a rel="tag" href="http://web.archive.org/web/20090301072214/http://technorati.com/tags/gnomedex">gnomedex</a></div>  <p><a href="http://web.archive.org/web/20090301072214/http://www.charleneli.com/blog/WindowsLiveWriter/image.png"><img height="82" width="69" border="0" align="left" src="http://web.archive.org/web/20090301072214im_/http://www.charleneli.com/blog/WindowsLiveWriter/image_thumb.png" alt="image" style="border: 0px none ; margin: 0px 10px 0px 0px;"/></a> I'm attending my first <a href="http://web.archive.org/web/20090301072214/http://www.gnomedex.com/">Gnomedex</a> on the recommendation of friends like <a href="http://web.archive.org/web/20090301072214/http://hyku.com/">Josh Hallett</a>, and I'm having a blast.</p>  <p>Gnomedex is run by uber-geek <a href="http://web.archive.org/web/20090301072214/http://chris.pirillo.com/">Chris Pirillo</a> and his extensive network of family and friends. And that is what makes Gnomedex so different from other conferences -- it's personal. I never met Chris before and he came right up to me and introduced himself at the first break.</p>  <p>The sessions themselves have been variable, but for the most part, gratifying (I've included links to the individual video sessions). I showed up late but was able to catch <a href="http://web.archive.org/web/20090301072214/http://searchengineland.com/">Danny Sullivan's</a> "<a href="http://web.archive.org/web/20090301072214/http://www.gnomedex.com/danny-sullivan-search-life-meets-real-life/">Search Life Meets Real Life</a>" which sparked a healthy debate about privacy in the backchannel. Danny shared that he doesn't mention his kids' names in his posts (ditto for me) but then discovered that his friends will write publicly about doing something with Danny and his family, or post pictures online with the names of his kids in the description. In the end, I think there's very little that remains truly private unless you it happens behind closed doors with nobody around to witness it. Otherwise, consider everything fair game to be captured, documented, indexed. All the more reason for us to demand and develop that procedures be put in place so that we can <a href="http://web.archive.org/web/20090301072214/http://www.charleneli.com/blog/2008/08/in-google-i-tru.html">trust players like Google</a>.</p>  <p><a href="http://web.archive.org/web/20090301072214/http://markbao.com/">Mark Bao</a>, a 16 year old entrepreneur who has sold three Facebook apps took the stage after lunch with <a href="http://web.archive.org/web/20090301072214/http://blog.stealthmode.com/">Francine Hardaway</a> for "<a href="http://web.archive.org/web/20090301072214/http://www.ustream.tv/recorded/655040">Meet Generation Y</a>". Francine stole the show, starting off by taking off jackets and tops to reflect her changing work persona and setting the stage for how her Boomer generation didn't grow up with technologies like The Internet, cell phones, or even fax machines. I've seen many Gen Y" sessions but this one took the cake because of Francine's interview style and questions, and because Mark Bao is so atypical of his generation, and yet so representative.</p>  <p><a href="http://web.archive.org/web/20090301072214/http://www.bethkanter.org/">Beth Kanter</a> gave a rousing presentation "<a href="http://web.archive.org/web/20090301072214/http://www.ustream.tv/recorded/655225">How To Use Social Media For Social Causes</a>" on how she leverages personal networks and social media to raise money for social causes. It struck me that non-profits can and should activate and energize their base of loyal supporters to bring the cause to their own networks. At the end her speech, she urged Gnomedexers to spread the word to <a href="http://web.archive.org/web/20090301072214/http://beth.typepad.com/beths_blog/2008/08/how-long-does-i.html">help send a Cambodian student to college</a>. No surprise: thousands of dollars were raised in just a few minutes. Call it the "geek ATM", but personal fundraising doesn't work without that personal appeal. Just watch Beth's presentation, see how much of herself she puts into it. You can't help but be moved to act. </p>  <p>On that note, what can companies and brands learn from social cause fundraising? Viral and word of mouth campaigns often rely on buzz and flash to spread. What if they could instead put more passion and personality into the "call to action"? Can a company excite the passion and conviction, that personal connection that Beth can? I don't think a company could -- but *people* at a company could. </p>  <p><a href="http://web.archive.org/web/20090301072214/http://radar.oreilly.com/brady/">Brady Forrest</a> closed out the day with <a href="http://web.archive.org/web/20090301072214/http://igniteseattle.com/">Ignite Seattle</a>, where a person gets 5 minutes and 20 slides to say whatever they want. It was a mix of <a href="http://web.archive.org/web/20090301072214/http://www.ustream.tv/recorded/655644">self-expression, technology, and art</a> and a great way to end the day. Starting off was Scotto Moore with <a href="http://web.archive.org/web/20090301072214/http://www.youtube.com/watch?v=WMQHXX1bXHw">a captivating "fairy tale"</a> and ended up with <a href="http://web.archive.org/web/20090301072214/http://www.wherethehellismatt.com/">wherethehellismatt's</a> Matt <a href="http://web.archive.org/web/20090301072214/http://www.youtube.com/watch?v=gxRUhsHbOEo">dancing on stage</a>. </p>  <p>Starved, I headed out to dinner with Brady and <a href="http://web.archive.org/web/20090301072214/http://www.pathable.com/">Pathable's</a> <a href="http://web.archive.org/web/20090301072214/http://www.wagglelabs.com/2007/2/23/my-bio-and-cv">Shelly Farnham</a> for dinner. On the way, I tweeted <a href="http://web.archive.org/web/20090301072214/http://twitter.com/charleneli/statuses/896107001">where we were eating</a> and to my delight, <a href="http://web.archive.org/web/20090301072214/http://anbui.tumblr.com/">An Bui</a> (<a href="http://web.archive.org/web/20090301072214/http://www.twitter.com/anwith1n">anwith1n</a>) showed up at our table. I was thrilled to meet her, and it turned out that An is also a fan of Shelly's work. We all headed out to Gnomedex party at The Showbox, where An proceeded to introduce me to her extensive Seattle network. And she wasn't even attending Gnomedex! </p>  <p>It's these perspectives and experiences that I value so much. Deep conversations with people like <a href="http://web.archive.org/web/20090301072214/http://www.livingstonbuzz.com/">Geoff Livingston</a> and <a href="http://web.archive.org/web/20090301072214/http://metzmash.typepad.com/">Adam Metz</a>, or meeting people like <a href="http://web.archive.org/web/20090301072214/http://marshallk.com/">Marshall Kirkpatrick</a> for the first time after following them online for so long. </p>  <p>With that, I'm heading off to Gnomedex Day 2. </p> </div> </div> <div class="entry-footer"> <p class="entry-footer-info"> <span class="post-footers">Posted by Charlene Li at 02:03 PM in <a href="http://web.archive.org/web/20090301072214/http://blog.altimetergroup.com/events/">Events</a> </span> <span class="separator">|</span> <a class="permalink" href="http://web.archive.org/web/20090301072214/http://blog.altimetergroup.com/2008/08/gnomedex-day-1.html">Permalink</a> <span class="separator">|</span> <a href="http://web.archive.org/web/20090301072214/http://blog.altimetergroup.com/2008/08/gnomedex-day-1.html#comments">Comments (4)</a> <span class="separator">|</span> <a href="http://web.archive.org/web/20090301072214/http://blog.altimetergroup.com/2008/08/gnomedex-day-1.html#trackback">TrackBack (0)</a> </p>   </div> </div> <h2 class="date-header">August 19, 2008</h2> <div class="entry" id="entry-54399554"> <h3 class="entry-header"><a href="http://web.archive.org/web/20090301072214/http://blog.altimetergroup.com/2008/08/new-podcast-wit.html">New podcast with David Spark</a></h3> <div class="entry-content"> <div class="entry-body"> <p><a href="http://web.archive.org/web/20090301072214/http://www.sparkmediasolutions.com/seeingspark.html">David Spark</a> has a new blog and podcast "<a href="http://web.archive.org/web/20090301072214/http://bethevoiceblog.com/">be the voice</a>" that focuses on how companies can use thought leadership to build their businesses. I'm honored that David asked me to be one of the first guests on his new podcast. </p> <p>Here's a link to the <a href="http://web.archive.org/web/20090301072214/http://bethevoiceblog.com/?p=12">blog post with a synopsis of the podcast</a>, and the <a href="http://web.archive.org/web/20090301072214/http://media.libsyn.com/media/davidspark/BTV_CharleneLi.mp3">podcast</a> itself (28:53). You may also want to consider putting it on your <a href="http://web.archive.org/web/20090301072214/http://phobos.apple.com/WebObjects/MZStore.woa/wa/viewPodcast?id=286574406">iTunes subscription list</a> - I did. </p> <p>Three key ideas we discussed I think are worth expanding. </p> <ul><li><strong>Don't be afraid to be open. </strong>All too often, companies fear showing their hand too early because they are afraid. They are afraid that their biggest fears -- that the product positioning isn't right, that the market might be hostile, that competitors will get wind of their ideas -- will come to fruition. The more insecure they are, the less likely they are to be open. But that's the wrong approach -- the more unsure you are, the MORE important it is to reach out to your strongest advocates to get an early read on your strategy and positioning. And what to do if you don't have good relationships with potential advocates? You better start developing them now so that you'll have them in the future</li></ul> <ul><li><strong>Agencies are the heros -- and the villians -- of social media. </strong>Interactive and PR agencies have done a great job educating and bringing marketing to social media. In most cases, they tap a trusted relationship with the client to ease them into a potentially scary space. But because of a traditional business model -- especially for interactive agencies -- social media initiatives often appear as campaigns, rather than as a way to build a relationship with customers. The result is sometimes that I'm being "used" to tap into word of mouth network rather than the company really wanting to develop a relationship with me. Marketers be smart -- in the end, you are the guardian of the relationship with your customer so think long and hard about how you want your agency partners to build that relationship on your behalf. </li></ul> <ul><li><strong>Time spent blogging and finding my own "voice". </strong>David expressed surprise -- almost alarm -- that I spend so little time on blogging. And I have to say that I'm rethinking my approach because of the interview. David's exhortation to "be the voice" means that my voice needs to be expressed, and frankly, more frequently. It's been a while since I've found my own voice, subsumed as it has been for the past year behind the writing and marketing of Groundswell. Now that I'm on my own, I need to find that personal voice again, and to do that, I need to write more frequently. So you'll be hearing from me -- be sure to let me know if I'm blogging <em>too</em> much!</li></ul> <p> </p> </div> </div> <div class="entry-footer"> <p class="entry-footer-info"> <span class="post-footers">Posted by Charlene Li at 07:33 AM in <a href="http://web.archive.org/web/20090301072214/http://blog.altimetergroup.com/podcasts/">Podcasts</a>, <a href="http://web.archive.org/web/20090301072214/http://blog.altimetergroup.com/social/">Social</a> </span> <span class="separator">|</span> <a class="permalink" href="http://web.archive.org/web/20090301072214/http://blog.altimetergroup.com/2008/08/new-podcast-wit.html">Permalink</a> <span class="separator">|</span> <a href="http://web.archive.org/web/20090301072214/http://blog.altimetergroup.com/2008/08/new-podcast-wit.html#comments">Comments (1)</a> <span class="separator">|</span> <a href="http://web.archive.org/web/20090301072214/http://blog.altimetergroup.com/2008/08/new-podcast-wit.html#trackback">TrackBack (0)</a> </p>  <p class="entry-footer-tags"> <a href="http://web.archive.org/web/20090301072214/http://www.technorati.com/search/http://blog.altimetergroup.com/2008/08/new-podcast-wit.html" title="Find related items at Technorati.">Technorati Tags</a>: <a href="http://web.archive.org/web/20090301072214/http://technorati.com/tag/agencies" rel="tag">agencies</a>, <a href="http://web.archive.org/web/20090301072214/http://technorati.com/tag/blogging" rel="tag">blogging</a>, <a href="http://web.archive.org/web/20090301072214/http://technorati.com/tag/social" rel="tag">social</a> </p>  </div> </div> <h2 class="date-header">August 12, 2008</h2> <div class="entry" id="entry-54092372"> <h3 class="entry-header"><a href="http://web.archive.org/web/20090301072214/http://blog.altimetergroup.com/2008/08/meet-up-in-nyc.html">Meet Up in NYC Wednesday Aug 13th</a></h3> <div class="entry-content"> <div class="entry-body"> <p>I'm heading out to NYC to pick up an award from AdAge, who named me one of 30 "<a href="http://web.archive.org/web/20090301072214/http://www.google.com/url?sa=t&ct=res&cd=1&url=http%3A%2F%2Fadage.com%2Fwomentowatch08%2F&ei=9sChSLnnBIqOsQOllMiGDw&usg=AFQjCNFG0KrCFEpKXIM_0SLKk1p2EoCQrw&sig2=FpaJSLJ1eBdL8ZkoENBiBQ">Women To Watch in 2008</a>". While in NYC, I'm having an informal meetup in the morning, and also have some time in the afternoon after about 3pm to meet with people until I have to head out to JFK around 5:30pm. I may call a "tweetup" in the afternoon, probably down in SoHo if my schedule remains open. Follow <a href="http://web.archive.org/web/20090301072214/http://www.twitter.com/charleneli">my tweets</a> to find out if this comes to fruition. </p> <p>So I hope you'll drop, let me buy you a coffee/drink, and we can chat/catch up. Bring a copy of Groundswell - I'd be happy to sign it for you! </p> <p>Meet Up Date: Wednesday, August 13th <br/>Time: 9:30am-11am <br/>Location: New York Hilton's Marketplace Cafe, 1335 Ave. of the Americas and 54th Street <br/>Contact: My cell is 415/203-9597 if you need to get in touch. </p> </div> </div> <div class="entry-footer"> <p class="entry-footer-info"> <span class="post-footers">Posted by Charlene Li at 10:02 AM </span> <span class="separator">|</span> <a class="permalink" href="http://web.archive.org/web/20090301072214/http://blog.altimetergroup.com/2008/08/meet-up-in-nyc.html">Permalink</a> <span class="separator">|</span> <a href="http://web.archive.org/web/20090301072214/http://blog.altimetergroup.com/2008/08/meet-up-in-nyc.html#comments">Comments (2)</a> <span class="separator">|</span> <a href="http://web.archive.org/web/20090301072214/http://blog.altimetergroup.com/2008/08/meet-up-in-nyc.html#trackback">TrackBack (0)</a> </p>   </div> </div> <h2 class="date-header">August 07, 2008</h2> <div class="entry" id="entry-53888026"> <h3 class="entry-header"><a href="http://web.archive.org/web/20090301072214/http://blog.altimetergroup.com/2008/08/in-google-i-tru.html">In Google I trust</a></h3> <div class="entry-content"> <div class="entry-body"> <p>I've been a long time Web-based email user in my personal life and made the switch to using Gmail a few years ago. Slowly but surely, much of my life has migrated to "the cloud" and specifically to Google's services. I switched my calendar early on from paper to the Web, and when Google Calendar launched with the ability to manage multiple calendars, <a href="http://web.archive.org/web/20090301072214/http://blogs.forrester.com/groundswell/2006/04/google_calendar.html">I was in heaven</a>. Add in tools like Google Docs where I practically <a href="http://web.archive.org/web/20090301072214/http://blogs.forrester.com/groundswell/2007/02/how_i_use_googl.html">run my personal life</a> and Google Reader for my RSS feeds, and a substantial part of my time and life resides on Google. And that doesn't even include search. </p> <p>And it's getting better/worse, depending on how you look at it. Since becoming independent, I've shifted all of my work email and calendaring to go through Google, although I have taken steps such as synching to Outlook and owning my own domains to ensure that I have backup to the cloud. And with good reason -- Chris Brogan wrote about how his colleague <a href="http://web.archive.org/web/20090301072214/http://www.chrisbrogan.com/when-google-owns-you/">Nick Saber got locked out of his Google account</a>, and how it was <a href="http://web.archive.org/web/20090301072214/http://www.chrisbrogan.com/google-gets-back-to-nick/">eventually resolved</a>. </p> <p>This post is not about the merits and faults of cloud computing, but rather, how much trust I put into Google -- and any other online service that I use, like Yahoo!, Facebook, and TypePad. In the end, it's a leap of faith that I take each and every day. </p> <p>So in Google I trust - for the most part. Google has <em>earned</em> my trust over the years with good, reliable, innovative products. And maybe I'm just a naive, trusting person, but I believe that most companies like Google will try to do the right thing because they don't want another <a href="http://web.archive.org/web/20090301072214/http://blogs.forrester.com/groundswell/2007/11/close-encounter.html">Facebook-like Beacon fiasco</a>.  </p> <p>But Google can and should do more to continue to earn my trust. Phil Wainwright over at ZDNet pointed this out, <a href="http://web.archive.org/web/20090301072214/http://blogs.zdnet.com/SAAS/?p=575">laying out steps like providing a premium service</a> for serious account users. This applies even more to start-ups -- I think twice about giving my information to a company that may not be around tomorrow. </p> <p>Take a look at your own experience, and replace "Google" with whatever service that you're using and ask yourself, what makes me confident that Google et. al. will do the right thing by me? And I would love to know, just how much you trust your online service providers and what they can do better to keep that trust. </p> </div> </div> <div class="entry-footer"> <p class="entry-footer-info"> <span class="post-footers">Posted by Charlene Li at 08:57 AM in <a href="http://web.archive.org/web/20090301072214/http://blog.altimetergroup.com/portals/">Portals</a>, <a href="http://web.archive.org/web/20090301072214/http://blog.altimetergroup.com/work/">Work</a> </span> <span class="separator">|</span> <a class="permalink" href="http://web.archive.org/web/20090301072214/http://blog.altimetergroup.com/2008/08/in-google-i-tru.html">Permalink</a> <span class="separator">|</span> <a href="http://web.archive.org/web/20090301072214/http://blog.altimetergroup.com/2008/08/in-google-i-tru.html#comments">Comments (11)</a> <span class="separator">|</span> <a href="http://web.archive.org/web/20090301072214/http://blog.altimetergroup.com/2008/08/in-google-i-tru.html#trackback">TrackBack (0)</a> </p>   </div> </div> <h2 class="date-header">August 04, 2008</h2> <div class="entry" id="entry-53748010"> <h3 class="entry-header"><a href="http://web.archive.org/web/20090301072214/http://blog.altimetergroup.com/2008/08/what-im-doing-n.html">What I'm doing next</a></h3> <div class="entry-content"> <div class="entry-body"> <p>First, a big thank you to everyone who sent well-wishes when I <a href="http://web.archive.org/web/20090301072214/http://blogs.forrester.com/groundswell/2008/07/why-im-leaving.html">announced that I was leaving Forrester</a>. Your heartfelt comments, tweets, emails, and calls were very much appreciated. Many people asked what I'm doing next, so here's a quick overview, on the first day of my new "work" life. </p> <p>I'm going to be working as an independent thought leader, looking at <a href="http://web.archive.org/web/20090301072214/http://www.charleneli.com/blog/interest-areas.html">how emerging technologies impact business, organizations, and individuals</a> and sharing my thoughts here on this blog as well as on <a href="http://web.archive.org/web/20090301072214/http://www.twitter.com/charleneli">Twitter</a>, <a href="http://web.archive.org/web/20090301072214/http://www.friendfeed.com/charleneli">FriendFeed</a>, Facebook, et. al. I'll also be conducting interviews with companies about what's happening in this space. On the business side, I'm offering a few <a href="http://web.archive.org/web/20090301072214/http://www.charleneli.com/blog/services.html">commercial services</a>, ranging from speeches to consulting for a limited set of clients. </p> <p>As I mentioned in my departure post, a key reason I decided to leave Forrester was to seek greater control and balance in my life. To that end, I'm limiting how much I travel and the number of commercial engagements that I take on. This will leave me plenty of time to devote to blogging, tweeting, and most importantly, thinking about my passion, how emerging technologies are impacting our lives and businesses. </p> <p>But to wit, I can't do it alone. I'm counting on you to provide me with feedback, criticism, leads, tips, and ideas to move my thinking forward. So please stay in touch, subscribe to my blog feed, and let me know what I should be thinking about. </p> </div> </div> <div class="entry-footer"> <p class="entry-footer-info"> <span class="post-footers">Posted by Charlene Li at 01:45 PM in <a href="http://web.archive.org/web/20090301072214/http://blog.altimetergroup.com/work/">Work</a> </span> <span class="separator">|</span> <a class="permalink" href="http://web.archive.org/web/20090301072214/http://blog.altimetergroup.com/2008/08/what-im-doing-n.html">Permalink</a> <span class="separator">|</span> <a href="http://web.archive.org/web/20090301072214/http://blog.altimetergroup.com/2008/08/what-im-doing-n.html#comments">Comments (17)</a> <span class="separator">|</span> <a href="http://web.archive.org/web/20090301072214/http://blog.altimetergroup.com/2008/08/what-im-doing-n.html#trackback">TrackBack (0)</a> </p>   </div> </div> </div> </div> <div id="gamma"> <div id="gamma-inner" class="pkg">   <div class="module-photo module"> <div class="module-content"><img src="http://web.archive.org/web/20090301072214im_/http://www.charleneli.com/.a/6a00e3981c8cdb883300e553cbbeee8834-150wi" alt="My Photo"/></div> </div> <div class="module-widget module" id="widget-FeedBurner_standardSmall"> <div class="module-content"> <p><a href="http://web.archive.org/web/20090301072214/http://feeds.feedburner.com/charleneliblog" rel="alternate" type="application/rss+xml"><img src="http://web.archive.org/web/20090301072214im_/http://www.feedburner.com/fb/images/pub/feed-icon16x16.png" alt="" style="vertical-align:middle;border:0"/></a> <a href="http://web.archive.org/web/20090301072214/http://feeds.feedburner.com/charleneliblog" rel="alternate" type="application/rss+xml">Subscribe in a reader</a></p> </div> </div><div class="module-widget module" id="widget-FeedBurner_fb_email"> <div class="module-content"> <a href="http://web.archive.org/web/20090301072214/http://www.feedburner.com/fb/a/emailverifySubmit?feedId=2167702&loc=en_US">Subscribe to The Altimeter by Charlene Li by Email</a> </div> </div> <div class="module-archives module"> <h2 class="module-header">Recent Posts</h2> <div class="module-content"> <ul class="module-list"> <li class="module-list-item"><a href="http://web.archive.org/web/20090301072214/http://blog.altimetergroup.com/2009/02/celebrating-birthdays-in-a-networked-world.html">Celebrating birthdays in a networked world</a></li> <li class="module-list-item"><a href="http://web.archive.org/web/20090301072214/http://blog.altimetergroup.com/2009/02/super-bowl-twitter-chatter-map-from-the-new-york-times.html">Super Bowl Twitter Chatter map from the New York Times</a></li> <li class="module-list-item"><a href="http://web.archive.org/web/20090301072214/http://blog.altimetergroup.com/2009/02/googles-malware-goof---a-personal-experience-and-perspective.html">Google's malware goof - a personal experience and perspective</a></li> <li class="module-list-item"><a href="http://web.archive.org/web/20090301072214/http://blog.altimetergroup.com/2009/01/charles-schwab-on-building-customer-relationships-with-net-promoter.html">Charles Schwab on building customer relationships with Net Promoter</a></li> <li class="module-list-item"><a href="http://web.archive.org/web/20090301072214/http://blog.altimetergroup.com/2009/01/upcoming-events-januaryfebruary.html">Where I'll be speaking in January & February</a></li> <li class="module-list-item"><a href="http://web.archive.org/web/20090301072214/http://blog.altimetergroup.com/2008/12/predictions-for-2009.html">Predictions for 2009</a></li> <li class="module-list-item"><a href="http://web.archive.org/web/20090301072214/http://blog.altimetergroup.com/2008/11/crowdsourcing-the-logo-for-altimeter.html">Crowdsourcing the logo for Altimeter</a></li> <li class="module-list-item"><a href="http://web.archive.org/web/20090301072214/http://blog.altimetergroup.com/2008/11/groundswell-nam.html">Groundswell named #8 on Amazon's Best Business Books list</a></li> <li class="module-list-item"><a href="http://web.archive.org/web/20090301072214/http://blog.altimetergroup.com/2008/11/election-day-th.html">Election day thoughts on race and gender</a></li> <li class="module-list-item"><a href="http://web.archive.org/web/20090301072214/http://blog.altimetergroup.com/2008/10/facebook-viru-1.html">Facebook viruses: How to fight back</a></li> </ul> </div> </div> <div class="module-widget module" id="widget-Twitter_twitter_updates"> <div class="module-content"> <div id="twitter_div"> <h2 style="margin:0" class="module-header">Twitter Updates</h2> <ul class="module-list" id="twitter_update_list"></ul> <a href="http://web.archive.org/web/20090301072214/http://twitter.com/charleneli" id="twitter-link" style="display:block;text-align:right;">follow me on Twitter</a> </div> <script type="text/javascript" src="http://web.archive.org/web/20090301072214js_/http://twitter.com/javascripts/typepad.js"></script> <script 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