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class="u--is-accessible-hidden-not-on-focus-not-on-mobile skiplink">To contents</a> <div class="hide--lt-large"> <div class="grid_row service_container"> <div class="service grid_column grid_column--service"> <ul class="service_list service_list--social"> <li class="service_list-item service_list-item--social u--color-white u--fs-0-9">Follow us on</li> <li class="service_list-item service_list-item--social"> <a data-analytics-social-header="linkedin" href="https://at.linkedin.com/company/vienna-tourist-board" target="_blank" rel="noreferrer noopener" aria-label="LinkedIn"> <span class="icon icon--standalone icon--social-media-linkedin-header-white"></span> </a> </li> <li class="service_list-item service_list-item--social"> <a data-analytics-social-header="twitter" href="https://www.x.com/WienInfoB2B" target="_blank" rel="noreferrer noopener" aria-label="Twitter"> <span class="icon icon--standalone icon--social-media-twitter-header-white"></span> </a> </li> <li class="service_list-item service_list-item--social"> <a data-analytics-social-header="youtube" href="https://www.youtube.com/channel/UCEncxyhWCd-VPr5PexxA6Ug" target="_blank" rel="noreferrer noopener" aria-label="YouTube"> <span class="icon icon--standalone icon--social-media-youtube-header-white"></span> </a> </li> </ul><div class="service_list service_list--b2b-channel service_list--newsletter" xmlns="http://www.w3.org/1999/xhtml"> <button class="button--link button--link-on-brand icon icon--newsletter-header-white u--margin-right" data-loadmodule="flyout" aria-expanded="false"> B2B Newsletter <span class="icon icon--list-down-white"></span> </button> <div class="service_flyout service_flyout--newsletter service_flyout--animation u--is-hidden"> <div class="service_flyout-flex-container" data-lightbox-target> <div class="service_flex-box"> <h4 class="service_flex-box-title">Newsletter for the Tourism Industry</h4> <p>Updates for the Vienna Tourism Industry:</p> <ul class="service_flex-box-list"> <li class="service_flex-box-list-item icon icon--point-red">Current metrics</li> <li class="service_flex-box-list-item icon icon--point-red">Marketing activities of the Vienna Tourist Board</li> <li class="service_flex-box-list-item icon icon--point-red">Information on industry events</li> <li class="service_flex-box-list-item icon icon--point-red">Vienna Visitor Economy updates</li> </ul> <p>Published regularly (Available in German only)</p> <a href="/en/branchen-newsletter" class="button service_flex-box-button u--margin-top-auto">Subscribe</a> </div> <div class="service_flex-box"> <h4 class="service_flex-box-title">Vienna Press Information</h4> <p>Information for International and National Press:</p> <ul class="service_flex-box-list"> <li class="service_flex-box-list-item icon icon--point-red">Information on upcoming events</li> <li class="service_flex-box-list-item icon icon--point-red">Information on art, culture, travel, dining, lifestyle, hotels and more</li> <li class="service_flex-box-list-item icon icon--point-red">Access to press releases and media assets</li> </ul> <p>Published quarterly</p> <p><a href="/en/newsroom/pressservice" >View the latest issue ></a></p> <a href="/en/media-newsletter-en" class="button service_flex-box-button">Subscribe</a> </div> <div class="service_flex-box"> <h4 class="service_flex-box-title">Corporate News</h4> <p>Media information on:</p> <ul class="service_flex-box-list"> <li class="service_flex-box-list-item icon icon--point-red">Monthly statistics on overnight stays and key metrics</li> <li class="service_flex-box-list-item icon icon--point-red">Marketing activities of the Vienna Tourist Board, convention acquisitions and rankings</li> <li class="service_flex-box-list-item icon icon--point-red">Tourism developments in Vienna</li> </ul> <p>Published several times per month (Available in German only)</p> <a href="/en/corporate-news" class="button service_flex-box-button u--margin-top-auto">Subscribe</a> </div> </div> </div></div> </div> <div class="service service_grid--b2b-no-margin-padding grid_column grid_column--service"> <div class="service_grid--b2b-no-margin-padding grid_column grid_row--service"> <ul class="service_list service_list--current-channel service_list--b2b-channel"> <li class="service_list-item service_list-item--brand-primary service_list-item--current-channel"> <span>Vienna Tourist Board B2B</span> </li> </ul> <ul class="service_list"> <li class="service_list-item"> <button class="button--link button--link-on-brand" data-loadmodule="flyout" data-analytics-features-flyoutb2b="" data-flyout-module="b2b" aria-expanded="false">More websites <span class="icon icon--list-down-white"></span></button> <div id="b2b-flyout-menu" class="service_flyout service_flyout--animation service_flyout--list service_flyout--b2b u--is-hidden"> <div class="service_list-item u--width-100"> <a href="https://www.wien.info/en">Vienna Travel Guide</a> <a href="https://meeting.vienna.info/en">Meeting Destination Vienna</a> <a href="https://experts.wien.info/welcome-en">Vienna Experts Club</a> <a href="https://photo.vienna.info/">Vienna Pictures</a> <a href="https://footage.wien.info/">Vienna Footage</a> </div> </div> </li> </ul> </div><div class="service_list u--position-rel" xmlns="http://www.w3.org/1999/xhtml"> <button class="button--link button--link-on-brand js--service-toggle-list icon icon--size-0-8x icon--language-white" data-loadmodule="flyout" data-flyout-module="language-picker" aria-expanded="false"><span>English</span><span class="icon icon--list-down-white"></span> </button> <ul class="service_flyout service_flyout--animation service_flyout--list service_flyout--language language-navigation u--is-hidden" data-loadmodule="preferred-language"> <li> <a rel="alternate" href="https://b2b.wien.info/de/strategie-marke/marke-wien" lang="de" xml:lang="de" hreflang="de" class="language-navigation_link"><span>Deutsch</span> </a> </li> </ul> </div> </div> </div> </div> </nav><nav 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navigation_logo--mobile-navigation navigation_logo--language-en" src="/assets/image/logos/Logo_en_ohne-Claim-centered.svg" alt="b2b.vienna.info"/> </a> </div> </li> <li class="navigation_item "> <div class="navigation_wrapper"> <a href="/en/viennatourism" class="navigation_flyout-label" aria-expanded="false"><span> About Vienna Tourist Board </span> <span class="icon icon--list-down-red hide--gt-large u--floats-right"></span> </a> </div> <div class="navigation_flyout u--is-hidden grid" aria-label="Untermenü" i18n:attributes="aria-label" aria-hidden="true"> <div class="grid"> <div class="grid_row navigation_flyout-container navigation_flyout-container--top"> <div class="navigation_flyout-headline"> <a href="/en/viennatourism" class="navigation_flyout-headline--link"> About Vienna Tourist Board </a> </div> </div> <div class="grid_row navigation_flyout-container navigation_flyout-container--bottom"> <div class="navigation_flyout-grid navigation_flyout-grid--column grid_column grid_column--3"> <ul class="navigation_categories"> <li > <a href="/en/viennatourism/aboutus" class="navigation_categories-link" > About Us </a> </li><li > <a href="/en/viennatourism/organisation" class="navigation_categories-link" > Organisation </a> </li><li > <a href="/en/viennatourism/contact" class="navigation_categories-link" > Contact </a> </li> </ul> </div> <div class="navigation_flyout-grid navigation_flyout-grid--column grid_column grid_column--6"> <div class="navigation_teaser u--width-100 hide--lt-large"> <a class="navigation_teaser-link" data-analytics-navteaser="" href="/en/viennatourism/aboutus/tourism-reviews" > <figure class="figure"> <div class="tile_image-container "> <img loading="lazy" aria-hidden="true" title="WienTourismus/Gregor Hofbauer" src="/resource/image/295716/3x2/310/206/6b9ce0872254c6265638e91e8ab9729b/A894B623E7BE57F608335AB0348EE27B/51026-wiener-rathaus-arkadenhof.webp" srcset="/resource/image/295716/3x2/620/413/95872aa52f63d5fa42b7185e4624b4f0/1987B891E75E952B452E14994A5FD301/51026-wiener-rathaus-arkadenhof.webp 2x" alt="Colonnaded courtyard of Vienna City Hall"> </div> </figure> <h3 class="navigation_teaser-headline">Annual Reports</h3> <div class="navigation_teaser-text"> Read the annual reports containing all facts, statistics and reports. </div> </a> </div> </div> </div> </div> </div></li><li class="navigation_item "> <div class="navigation_wrapper"> <a href="/en/newsroom" class="navigation_flyout-label" aria-expanded="false"><span> Newsroom </span> <span class="icon icon--list-down-red hide--gt-large u--floats-right"></span> </a> </div> <div class="navigation_flyout u--is-hidden grid" aria-label="Untermenü" i18n:attributes="aria-label" aria-hidden="true"> <div class="grid"> <div class="grid_row navigation_flyout-container navigation_flyout-container--top"> <div class="navigation_flyout-headline"> <a href="/en/newsroom" 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src="/resource/image/296580/Hero-Header/1890/700/8587671458a494d871220df0fc31024b/052A6A75F8A704F0835AC66D70C8A663/donau-donauinsel-50401.webp" > </picture><div class="header_container"> <h1 class="header_heading">Vienna Brand</h1> </div> </div> </header><div class="intro-text u--position-sticky"> <div class="intro-text__content"> <p>Here you will find insights into Vienna as a brand, which paints an unmistakable image of the destination and so creates desire in the consumer.</p> </div> </div><template class="js--notification-tpl"> <div class="notification__box notification__box--success"> <span class="notification__icon notification__icon--status"> <div class="circle circle--success"> <svg xmlns="http://www.w3.org/2000/svg" viewBox="13 13 30 30"> <path d="M28.34 13.67A14.67 14.67 0 1 0 43 28.34a14.69 14.69 0 0 0-14.66-14.67zm0 28.35A13.67 13.67 0 1 1 42 28.34 13.69 13.69 0 0 1 28.34 42z"/> <path d="M35.58 21.38a1 1 0 0 0-1.34 0l-8.34 8.34-3.43-3.43a1 1 0 0 0-.67-.28.94.94 0 0 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0-2.71-2.71 2.71 2.71 0 0 0 2.71 2.71zm0-4.43a1.72 1.72 0 1 1-1.71 1.72 1.72 1.72 0 0 1 1.71-1.72zm3.7 13.08h-.94v-5.85a1.31 1.31 0 0 0-1.3-1.33h-3.31a1.31 1.31 0 0 0-1.3 1.31v.72a1.31 1.31 0 0 0 1.3 1.31h.64v3.82h-.93a1.31 1.31 0 0 0-1.31 1.31v.8a1.22 1.22 0 0 0 1.3 1.23h5.85a1.31 1.31 0 0 0 1.3-1.31v-.72a1.31 1.31 0 0 0-1.3-1.29zm.3 2a.31.31 0 0 1-.3.31h-5.84c-.2 0-.3-.08-.3-.23v-.8a.31.31 0 0 1 .31-.31h1.43a.5.5 0 0 0 .5-.5v-4.79a.5.5 0 0 0-.5-.5h-1.15a.31.31 0 0 1-.3-.31v-.72a.31.31 0 0 1 .3-.31h3.31a.31.31 0 0 1 .3.31v6.35a.5.5 0 0 0 .5.5h1.44a.31.31 0 0 1 .3.31z"/> </svg> </div> </span> <div class="notification__body"> <div class="notification__headline"> <div class="textContent"></div> </div> <div class="notification__content"></div> </div> </div> </template> <main id="main-content" class="grid"> <div class="grid_row"> <div data-analytics-channel class="grid_column grid_column--12 maincontent "> <div class="grid"> <div class="scgrid_container scgrid_container--overview"> <div class="scgrid"> <div class="width-1-2 start-4 start-2@tab width-9-12@tab width-1@smtab width-1@phone start-1@smtab u--z-1 content_container"> <div class="grid_row"> <div class="grid_column grid_column--12"> <article data-analytics-content class="tile article" > <h1 class="article_headline">Vienna as a brand</h1> <p class="article_teaser">This is where you can find insights into Vienna as a brand, which paints an unmistakable picture of the destination in the mind of the customer and in doing so creates desire.</p> <div class="article_richtext-container richtext-container"> <h2>The brand strategy</h2> <p>In order to become even more relevant for potential guests, the position of Vienna as a brand has been developed further and the target groups redefined. Apart from the clear differentiation from the competition and the elaboration of the city’s authentic character, the aim was to give Vienna as a brand an emotional meaning, because travel decisions are primarily driven by emotions. The repositioning involved an important change of perspective. The focus is now on the customer benefit, which is expressed in the new brand core and in the overall brand presence.</p> <h2>The brand presence</h2> <p>“Vienna offers the experiences of a city without the stress factors of a city.”<br/>This claim is also conveyed by the guiding communicative idea - in the form of many, very personal moments of enjoyment that can only be experienced in Vienna. We unleash ideas by allowing the viewer to experience a personal moment of enjoyment of someone in Vienna.<br/>The new logo and the corporate design express the premium self-image of the city - Vienna as a cultivated beauty amongst cities. A moment of pleasure that lasts forever. This concept, captured in words, forms the new claim “NOW. FOREVER” (JETZT. FÜR IMMER).</p> <p>Full information on Vienna as a brand available for download in the <a class="pdf track_download js--analytics-file" href="/resource/blob/323170/efdd2fb4b97b28b458202288f5636b2d/moduletto-brand-manual-marke-neu-2016-english-de-data.pdf" target="_blank" rel="noopener"><span>brand booklet</span></a>.</p> <p> <div class="player-wrapper"> <div data-loadmodule="youtube" data-video-data='{ "url": "https://www.youtube.com/watch?v=XjBYp9xK43I", "title": "Experience Vienna as a brand", "settings": { "autoplay": false, "loop": false, "hideControls": false, "mute": false, "portrait": false, "start": 0, "end": 0 } }'></div> <details class="jwplayer-alt-text u--margin-top"> <summary class="icon icon--arrow-down-red">Display alternative text</summary> <p> Examples of Vienna as a brand. </p> </details> </div><script type="application/ld+json"> { "@context": "http://schema.org", "@type": "VideoObject", "name": "Experience Vienna as a brand", "description": "“Vienna offers the experiences of a city without the stress factors of a city.” This claim is also conveyed by the guiding communicative idea - in the form of many, very personal moments of enjoyment that can only be experienced in Vienna. More informations on Vienna as a brand: http://b2b.wien.info/en/brand/vienna-brand To be sure not to miss anything subscribe to our channel http://www.youtube.com/Vienna Find all info about Vienna at http://www.vienna.info Viennas Facebook Account: https://www.facebook.com/ViennaTouristBoard Vienna twitters at: https://twitter.com/viennainfob2b Vienna's Instagram Account: https://instagram.com/viennatouristboard/", "thumbnailUrl": "https://i.ytimg.com/vi/XjBYp9xK43I/maxresdefault.jpg", "uploadDate": "2016-10-18T16:30:00.000Z", "duration": "PT2M2S", "contentUrl": "", "embedUrl": "https://www.youtube.com/embed/XjBYp9xK43I" } </script></p> <p></p> <p></p> <p></p> <p></p> <p></p> <p></p></div> <div class="article_content"> <div class="slideshow js--slideshow-gallery" data-loadmodule="slider/slideshow"> <div class="gallery_header"> <div class="slideshow_gallerytoggle-container up--is-hidden"> <button class="button button--normalcase button--link js--gallery-show" type="button" data-show-slideshow="Display slideshow" data-show-all-images="Show all pictures" > <div class="slideshow_gallerytoggle-icon" data-slideshow-toggle-icon> <div class="slideshow_gallerytoggle-icon--single icon icon--size-1-3x icon--gallery-single-red"> </div> <div class="slideshow_gallerytoggle-icon--all icon icon--size-1-3x icon--gallery-all-red"> </div> </div ><span class="slideshow_gallerytoggle-text" data-slideshow-toggle-text>Show all pictures</span> </button> </div> <div data-slideshow-image-counter-slideshow aria-live="polite" class="gallery_image-number "> <span data-current-image="1">1</span> <span aria-hidden="true">/</span><span class="u--is-accessible-hidden">of</span> <span data-all-images="10">10</span> </div> <div data-slideshow-image-counter-gallery class="gallery_image-number u--is-hidden"> <span>10 pictures</span> </div> </div> <div class="imageblock imageblock--gallery slideshow_gallery js--gallery u--is-hidden up--is-hidden"> <div class="grid"> <div class="grid_row grid_row_gallery"> <div class="grid_column grid_column--4"> <figure class="imageblock_image imageblock_gallery"> <a class="imageblock_figure" href="#0"> <img loading="lazy" src="/resource/image/304048/3x2/270/180/3c313456d56f96fc7ace6c39aa54232c/DAB5ACBEDE02BE79A24B0EEA87FE0D67/marke-neu-logochart-hochformat-de.webp" srcset="/resource/image/304048/3x2/270/180/3c313456d56f96fc7ace6c39aa54232c/DAB5ACBEDE02BE79A24B0EEA87FE0D67/marke-neu-logochart-hochformat-de.webp 270w, /resource/image/304048/3x2/520/346/ef1fb602bf35269d15ccf9e69b6f592c/EB829001C4D9579FD1E05689ECE6AE7B/marke-neu-logochart-hochformat-de.webp 520w, /resource/image/304048/3x2/1040/693/6493f60e27c6e2346b41204287e652e/0FF796CECB8630A6290AE24CE1165661/marke-neu-logochart-hochformat-de.webp 1040w" alt="Marke neu, Logochart, Hochformat, deutsch, "Wien - jetzt - für immer"" title="© WienTourismus/ seite zwei/ WIEN NORD" /> </a> <figcaption class="u--width-100 imageblock_caption"> <span class="imageblock_caption-copyright">© WienTourismus/ seite zwei/ WIEN NORD</span> </figcaption> </figure> </div> <div class="grid_column grid_column--4"> <figure class="imageblock_image imageblock_gallery"> <a class="imageblock_figure" href="#1"> <img loading="lazy" src="/resource/image/304052/3x2/270/180/6bff5527215e04e195d463445648cad/78FACE880553C26B004D90C63E843812/marke-neu-logochart-hochformat-en.webp" srcset="/resource/image/304052/3x2/270/180/6bff5527215e04e195d463445648cad/78FACE880553C26B004D90C63E843812/marke-neu-logochart-hochformat-en.webp 270w, /resource/image/304052/3x2/520/346/32397678ff670b2c5f65f7621b3eea4/88CCB4707D6EDEBEF06B277161A01880/marke-neu-logochart-hochformat-en.webp 520w, /resource/image/304052/3x2/1040/693/3bf11142ef064ee33da217c9fb63d613/B3D05D38AF92313048D9AF198F07CBFA/marke-neu-logochart-hochformat-en.webp 1040w" alt="Marke neu, Logochart, Hochformat, englisch, "Vienna - now - forever"" title="© WienTourismus/ seite zwei/ WIEN NORD" /> </a> <figcaption class="u--width-100 imageblock_caption"> <span class="imageblock_caption-copyright">© WienTourismus/ seite zwei/ WIEN NORD</span> </figcaption> </figure> </div> <div class="grid_column grid_column--4"> <figure class="imageblock_image imageblock_gallery"> <a class="imageblock_figure" href="#2"> <img loading="lazy" src="/resource/image/304034/3x2/270/180/6d3a9bc1e3cd935be6f5973c14a04ab2/6F88386D3D54606D7DC62C1D43F78D20/marke-neu-in-wien-leben-en.webp" srcset="/resource/image/304034/3x2/270/180/6d3a9bc1e3cd935be6f5973c14a04ab2/6F88386D3D54606D7DC62C1D43F78D20/marke-neu-in-wien-leben-en.webp 270w, /resource/image/304034/3x2/520/346/52bec20e16377b146243ed3cd3dbc422/1DD4B261494D5D22D2B341FF3A3448AB/marke-neu-in-wien-leben-en.webp 520w, /resource/image/304034/3x2/1040/693/32c35198d177a849bbe7dd23c44bc519/1DE38FF8BFE41C19A905E04E3B1A11E0/marke-neu-in-wien-leben-en.webp 1040w" alt="Couple at the Donaukanal" title="© WienTourismus / seite zwei / WIEN NORD" /> </a> <figcaption class="u--width-100 imageblock_caption"> <span class="imageblock_caption-copyright">© WienTourismus / seite zwei / WIEN NORD</span> </figcaption> </figure> </div> <div class="grid_column grid_column--4"> <figure class="imageblock_image imageblock_gallery"> <a class="imageblock_figure" href="#3"> <img loading="lazy" src="/resource/image/304042/3x2/270/180/cebd78353d868dc57ecf35dc3aeeaf7e/E365D0BADD4A52426773DB3B95D7BBE1/marke-neu-kaffee-im-sitzen-en.webp" srcset="/resource/image/304042/3x2/270/180/cebd78353d868dc57ecf35dc3aeeaf7e/E365D0BADD4A52426773DB3B95D7BBE1/marke-neu-kaffee-im-sitzen-en.webp 270w, /resource/image/304042/3x2/520/346/2377bc25875431ba8e70f491fc5c6170/1BAC7CF9E3D565C5708EEC80D5CF90C8/marke-neu-kaffee-im-sitzen-en.webp 520w, /resource/image/304042/3x2/1040/693/75456f8b5c016e5c442bbb093e9a61bb/67A0E498724AC36A5F1E8BAE46FA2ED2/marke-neu-kaffee-im-sitzen-en.webp 1040w" alt="Woman in a coffehouse sitting at the window" title="© WienTourismus / seite zwei / WIEN NORD" /> </a> <figcaption class="u--width-100 imageblock_caption"> <span class="imageblock_caption-copyright">© WienTourismus / seite zwei / WIEN NORD</span> </figcaption> </figure> </div> <div class="grid_column grid_column--4"> <figure class="imageblock_image imageblock_gallery"> <a class="imageblock_figure" href="#4"> <img loading="lazy" src="/resource/image/304066/3x2/270/180/c87ea22aae03ee96e8a7b635611f1c1c/C02AFEC2A69796FC3F49D9350CD74A1D/marke-neu-mittagspause-bis-zum-abend-en.webp" srcset="/resource/image/304066/3x2/270/180/c87ea22aae03ee96e8a7b635611f1c1c/C02AFEC2A69796FC3F49D9350CD74A1D/marke-neu-mittagspause-bis-zum-abend-en.webp 270w, /resource/image/304066/3x2/520/346/fca08480794cce636de08da0691c19fc/2B712628D9AC4E774FCB1C5559A47E74/marke-neu-mittagspause-bis-zum-abend-en.webp 520w, /resource/image/304066/3x2/1040/693/708dcd0516dd7bd0f09082df70cbab9d/924A1B2E627B50670A7E7168B1D78D9D/marke-neu-mittagspause-bis-zum-abend-en.webp 1040w" alt="Woman on a meadow and Palm House" title="© WienTourismus / seite zwei / WIEN NORD" /> </a> <figcaption class="u--width-100 imageblock_caption"> <span class="imageblock_caption-copyright">© WienTourismus / seite zwei / WIEN NORD</span> </figcaption> </figure> </div> <div class="grid_column grid_column--4"> <figure class="imageblock_image imageblock_gallery"> <a class="imageblock_figure" href="#5"> <img loading="lazy" src="/resource/image/304086/3x2/270/180/2fbc79527d2589dc39f43157e428ebaf/2E4F199D605746603E5B601BC0FEE014/marke-neu-sujet-kunst-en.webp" srcset="/resource/image/304086/3x2/270/180/2fbc79527d2589dc39f43157e428ebaf/2E4F199D605746603E5B601BC0FEE014/marke-neu-sujet-kunst-en.webp 270w, /resource/image/304086/3x2/520/346/ebe6f4444636a7447076264e342f5bf8/F1040E76CF6952BBBCE9443E04123679/marke-neu-sujet-kunst-en.webp 520w, /resource/image/304086/3x2/1040/693/f71d1cac3c041f131b8f0782abf43f5/7383E2D8B0BE30C35601F8233298E8EB/marke-neu-sujet-kunst-en.webp 1040w" alt="" title="© WienTourismus/ seite zwei/ WIEN NORD" /> </a> <figcaption class="u--width-100 imageblock_caption"> <span class="imageblock_caption-copyright">© WienTourismus/ seite zwei/ WIEN NORD</span> </figcaption> </figure> </div> <div class="grid_column grid_column--4"> <figure class="imageblock_image imageblock_gallery"> <a class="imageblock_figure" href="#6"> <img loading="lazy" src="/resource/image/304090/3x2/270/180/37960d59d8b68b4ce53a73478be631a2/395326F18D91934B03DEA414C392898F/marke-neu-sujet-sich-treiben-lassen-en.webp" srcset="/resource/image/304090/3x2/270/180/37960d59d8b68b4ce53a73478be631a2/395326F18D91934B03DEA414C392898F/marke-neu-sujet-sich-treiben-lassen-en.webp 270w, /resource/image/304090/3x2/520/346/e784586cdbed4d83f4df241169337d24/1313C3EF948D4B4278101ACEA0E1850D/marke-neu-sujet-sich-treiben-lassen-en.webp 520w, /resource/image/304090/3x2/1040/693/79d7b60936debc3bcc55dbe44c84def0/CEF64A2B4CF7F664EC2216E5839173AE/marke-neu-sujet-sich-treiben-lassen-en.webp 1040w" alt="" title="© WienTourismus/ seite zwei/ WIEN NORD" /> </a> <figcaption class="u--width-100 imageblock_caption"> <span class="imageblock_caption-copyright">© WienTourismus/ seite zwei/ WIEN NORD</span> </figcaption> </figure> </div> <div class="grid_column grid_column--4"> <figure class="imageblock_image imageblock_gallery"> <a class="imageblock_figure" href="#7"> <img loading="lazy" src="/resource/image/304094/3x2/270/180/1dd3c29accd4e80d6633faa6180bb7c1/B096507CD7CA159F3B0ED5101EDB25C4/marke-neu-sujet-tram-en.webp" srcset="/resource/image/304094/3x2/270/180/1dd3c29accd4e80d6633faa6180bb7c1/B096507CD7CA159F3B0ED5101EDB25C4/marke-neu-sujet-tram-en.webp 270w, /resource/image/304094/3x2/520/346/17875d4877c9f84d084b1bbb58dcba49/802782C85E7B78AD98BDF75D0094FA59/marke-neu-sujet-tram-en.webp 520w, /resource/image/304094/3x2/1040/693/b2f4ef41e243e6911e0128d229940e9b/B32F0BDC806C451B50C382A7E03EFF1C/marke-neu-sujet-tram-en.webp 1040w" alt="" title="© WienTourismus/ seite zwei/ WIEN NORD" /> </a> <figcaption class="u--width-100 imageblock_caption"> <span class="imageblock_caption-copyright">© WienTourismus/ seite zwei/ WIEN NORD</span> </figcaption> </figure> </div> <div class="grid_column grid_column--4"> <figure class="imageblock_image imageblock_gallery"> <a class="imageblock_figure" href="#8"> <img loading="lazy" src="/resource/image/304100/3x2/270/180/781186270ede48c298e554ea449796ae/EF0B965EEA1B1CC43D23F958DCE2EDC0/marke-neu-sujet-wien-bei-nacht-paar-en.webp" srcset="/resource/image/304100/3x2/270/180/781186270ede48c298e554ea449796ae/EF0B965EEA1B1CC43D23F958DCE2EDC0/marke-neu-sujet-wien-bei-nacht-paar-en.webp 270w, /resource/image/304100/3x2/520/346/662b0e7b835a9588aafdf27e25412276/A81B542389933C87B595EC1955F0E3D1/marke-neu-sujet-wien-bei-nacht-paar-en.webp 520w, /resource/image/304100/3x2/1040/693/db363bc394705bab4351e8a57e5662ec/6568FF112E1CCC2300892156E2EAB2B9/marke-neu-sujet-wien-bei-nacht-paar-en.webp 1040w" alt="A couple on a Viennese street at night" title="© WienTourismus/ seite zwei/ WIEN NORD" /> </a> <figcaption class="u--width-100 imageblock_caption"> <span class="imageblock_caption-copyright">© WienTourismus/ seite zwei/ WIEN NORD</span> </figcaption> </figure> </div> <div class="grid_column grid_column--4"> <figure class="imageblock_image imageblock_gallery"> <a class="imageblock_figure" href="#9"> <img loading="lazy" src="/resource/image/304106/3x2/270/180/f2a2ffde6e6a23d427349ad9104b37ea/42CD1A8BEC258F13FC1B4CFDCEF1695D/marke-neu-wien-bei-nacht-en.webp" srcset="/resource/image/304106/3x2/270/180/f2a2ffde6e6a23d427349ad9104b37ea/42CD1A8BEC258F13FC1B4CFDCEF1695D/marke-neu-wien-bei-nacht-en.webp 270w, /resource/image/304106/3x2/520/346/d30520276ae518e7a611c7b607ea04a2/E8455E5F6EDE5DBC0888D784D22640F2/marke-neu-wien-bei-nacht-en.webp 520w, /resource/image/304106/3x2/1040/693/bc647592bd2415a90cfe4b26e4cb6eae/70CC4FBC30B2D3556F5F51D82ED519C9/marke-neu-wien-bei-nacht-en.webp 1040w" alt="A couple on a Viennese street at night" title="© WienTourismus / seite zwei / WIEN NORD" /> </a> <figcaption class="u--width-100 imageblock_caption"> <span class="imageblock_caption-copyright">© WienTourismus / seite zwei / WIEN NORD</span> </figcaption> </figure> </div> </div> </div> </div> <div class="swiper-container " > <div class="swiper-placeholder"></div> <div class="swiper-wrapper" data-prevSlideMessage="back" data-nextSlideMessage="forwards" data-firstSlideMessage="Das ist die erste Ansicht" data-lastSlideMessage="Das ist die letzte Ansicht" > <figure class="swiper-slide" data-slide data-img='{ "images": [ "/resource/image/304048/3x2/894/596/c28870daec40afbc8173e0392f79fb2d/914A4E61BB104EDE276F95B855CCECE8/marke-neu-logochart-hochformat-de.webp 894w" ], "alt": "Marke neu, Logochart, Hochformat, deutsch, \"Wien - jetzt - für immer\"" , "rights": "© WienTourismus/ seite zwei/ WIEN NORD" }'> <div class="swiper-aspectkeeper" data-aspectkeeper></div> <figcaption class="u--width-100 swiper-caption"> <span class="imageblock_caption-copyright">© WienTourismus/ seite zwei/ WIEN NORD</span> </figcaption> </figure> <figure class="swiper-slide" data-slide data-img='{ "images": [ "/resource/image/304052/3x2/894/596/3ae2f85e97bcef574f6d4e0e8f4217d3/45F2F545D55FFEBD09EA5B25FF246BBE/marke-neu-logochart-hochformat-en.webp 894w" ], "alt": "Marke neu, Logochart, Hochformat, englisch, \"Vienna - now - forever\"" , "rights": "© WienTourismus/ seite zwei/ WIEN NORD" }'> <div class="swiper-aspectkeeper" data-aspectkeeper></div> <figcaption class="u--width-100 swiper-caption"> <span class="imageblock_caption-copyright">© WienTourismus/ seite zwei/ WIEN NORD</span> </figcaption> </figure> <figure class="swiper-slide" data-slide data-img='{ "images": [ "/resource/image/304034/3x2/894/596/14440c7f958a7950751596fbff770ca8/C4C5210260210A565DC74C2695E20D74/marke-neu-in-wien-leben-en.webp 894w" ], "alt": "Couple at the Donaukanal" , "rights": "© WienTourismus / seite zwei / WIEN NORD" }'> <div class="swiper-aspectkeeper" data-aspectkeeper></div> <figcaption class="u--width-100 swiper-caption"> <span class="imageblock_caption-copyright">© WienTourismus / seite zwei / WIEN NORD</span> </figcaption> </figure> <figure class="swiper-slide" data-slide data-img='{ "images": [ "/resource/image/304042/3x2/894/596/58a4882dd654e6f11a4a4728cdd0aa70/EDCB987FBE2126A7589B0DF9D08EFC26/marke-neu-kaffee-im-sitzen-en.webp 894w" ], "alt": "Woman in a coffehouse sitting at the window" , "rights": "© WienTourismus / seite zwei / WIEN NORD" }'> <div class="swiper-aspectkeeper" data-aspectkeeper></div> <figcaption class="u--width-100 swiper-caption"> <span class="imageblock_caption-copyright">© WienTourismus / seite zwei / WIEN NORD</span> </figcaption> </figure> <figure class="swiper-slide" data-slide data-img='{ "images": [ "/resource/image/304066/3x2/894/596/7372a97d886bc34c88ce8233db5265e2/53AB4203546CAA9206BA2F0AF2916532/marke-neu-mittagspause-bis-zum-abend-en.webp 894w" ], "alt": "Woman on a meadow and Palm House" , "rights": "© WienTourismus / seite zwei / WIEN NORD" }'> <div class="swiper-aspectkeeper" data-aspectkeeper></div> <figcaption class="u--width-100 swiper-caption"> <span class="imageblock_caption-copyright">© WienTourismus / seite zwei / WIEN NORD</span> </figcaption> </figure> <figure class="swiper-slide" data-slide data-img='{ "images": [ "/resource/image/304086/3x2/894/596/915c1c2ba22a2c3ebd83740ff3fe86c3/4B63587429A9B11ACBE8B03276566706/marke-neu-sujet-kunst-en.webp 894w" ], "alt": "" , "rights": "© WienTourismus/ seite zwei/ WIEN NORD" }'> <div class="swiper-aspectkeeper" data-aspectkeeper></div> <figcaption class="u--width-100 swiper-caption"> <span class="imageblock_caption-copyright">© WienTourismus/ seite zwei/ WIEN NORD</span> </figcaption> </figure> <figure class="swiper-slide" data-slide data-img='{ "images": [ "/resource/image/304090/3x2/894/596/3a0abd0a96a16ee1e248fc28f35e17a5/1CD80076048166AC739C759D2E3E226F/marke-neu-sujet-sich-treiben-lassen-en.webp 894w" ], "alt": "" , "rights": "© WienTourismus/ seite zwei/ WIEN NORD" }'> <div class="swiper-aspectkeeper" data-aspectkeeper></div> <figcaption class="u--width-100 swiper-caption"> <span class="imageblock_caption-copyright">© WienTourismus/ seite zwei/ WIEN NORD</span> </figcaption> </figure> <figure class="swiper-slide" data-slide data-img='{ "images": [ "/resource/image/304094/3x2/894/596/599e0d858a24832d182991c0acbaddb/37DCAED68A3E59142C7B172BCED67108/marke-neu-sujet-tram-en.webp 894w" ], "alt": "" , "rights": "© WienTourismus/ seite zwei/ WIEN NORD" }'> <div class="swiper-aspectkeeper" data-aspectkeeper></div> <figcaption class="u--width-100 swiper-caption"> <span class="imageblock_caption-copyright">© WienTourismus/ seite zwei/ WIEN NORD</span> </figcaption> </figure> <figure class="swiper-slide" data-slide data-img='{ "images": [ "/resource/image/304100/3x2/894/596/16629fba519dc09227ebb1b924c86863/957296705948DAFE6BE93D616522A624/marke-neu-sujet-wien-bei-nacht-paar-en.webp 894w" ], "alt": "A couple on a Viennese street at night" , "rights": "© WienTourismus/ seite zwei/ WIEN NORD" }'> <div class="swiper-aspectkeeper" data-aspectkeeper></div> <figcaption class="u--width-100 swiper-caption"> <span class="imageblock_caption-copyright">© WienTourismus/ seite zwei/ WIEN NORD</span> </figcaption> </figure> <figure class="swiper-slide" data-slide data-img='{ "images": [ "/resource/image/304106/3x2/894/596/d59a69cb4c3e0d6504704e517514fe7/B75CC62A4B3DDE447D4035842F1FB312/marke-neu-wien-bei-nacht-en.webp 894w" ], "alt": "A couple on a Viennese street at night" , "rights": "© WienTourismus / seite zwei / WIEN NORD" }'> <div class="swiper-aspectkeeper" data-aspectkeeper></div> <figcaption class="u--width-100 swiper-caption"> <span class="imageblock_caption-copyright">© WienTourismus / seite zwei / WIEN NORD</span> </figcaption> </figure> </div> <div class="swiper-slider-overlay"> <button class="swiper-overlay-control swiper-overlay-control--previous button button--no-style icon icon--navigate-before-white icon--size-3x"></button> <button class="swiper-overlay-control swiper-overlay-control--next button button--no-style icon icon--navigate-next-white icon--size-3x"></button> <button class="swiper-overlay-control swiper-overlay-control--playpause button button--no-style icon icon--play-red icon--slide-pause-red"></button> </div> </div> </div> </div></article> <div class="static-clips"> <div class="static-clip static-clip--share" data-social-mobile-container data-loadmodule="socialmobile"> <button data-social-mobile-toggle class="static-clip__btn"> <span class="static-clip__label">Share page</span> <span class="static-clip__icon-wrap"> <span class="static-clip__icon icon icon--share-red"></span> </span> </button> </div> <div class="static-clip static-clip--chat" data-chat-mobile-container></div> </div> <script type="application/ld+json"> { "@context": "http://schema.org", "@type": "Article", "author": [{ "@type": "Organization", "name": "Wiener Tourismusverband", "url": "https://wien.info/", "logo": { "@type": "ImageObject", "url": "https://www.wien.info/assets/image/logos/Logo_de_mit-Claim.svg" } }], "publisher": { "@type": "Organization", "name": "Wiener Tourismusverband", "url": "https://wien.info/", "logo": { "@type": "ImageObject", "url": "https://www.wien.info/assets/image/logos/Logo_de_mit-Claim.svg" } }, "mainEntityOfPage": { "@type": "WebPage", "@id": "https://b2b.wien.info/en/strategy-brand/vienna-brand/vienna-brand-details-362920" }, "headline": "Vienna as a brand", "description": "<p>This is where you can find insights into Vienna as a brand, which paints an unmistakable picture of the destination in the mind of the customer and in doing so creates desire.</p>", "image": [ "https://b2b.wien.info/resource/image/304102/Video-Header/1920/1080/2d143ef48a9a0c2ece21d0e4fd0bc6b/F67FF23F93839B8541490B1548518763/marke-neu-sujet-wien-bei-nacht-paar.webp", "https://b2b.wien.info/resource/image/304102/4x3/800/600/acf2c13ac19df7d193cbe575c5890d69/91650E6BCFBED4567505CBC33C04F59B/marke-neu-sujet-wien-bei-nacht-paar.webp", "https://b2b.wien.info/resource/image/304102/1x1/1000/1000/7c9e0160b1af327a9c29c8e72b4028dc/B90FAD2B2562D4FE8980E24CF1B7B4DA/marke-neu-sujet-wien-bei-nacht-paar.webp" ], "datePublished": "2021-03-19T10:14:57+01:00", "dateModified": "2023-08-02T08:43:25+02:00" } </script> </div> </div></div> </div> </div><div class="scgrid_container scgrid_container--overview teaser-block teaser-block--u-gt-phone"> <div class="scgrid"> <div class="width-1 start-1 width-1@smtab width-1@phone start-1@phone"> <div class="tile tile--leadarticle tile--leadarticle-right up--clearfix" data-teaser-uid="458100" data-teaser-type="CMChannel"> <a href="/en/strategy-brand/vienna-brand/-campaign-highlights" class="tile_link" > <div class="tile_details tile_details--left "> <h3 class="tile_headline h4"> <span> Campaign Highlights </span> </h3> <p class="tile_teaser-text"> Here you will find a selection of campaigns for which Vienna has received international acclaim in recent years. </p> </div><div class="tile_image-outer-container"> <div class="tile_image-container "> <noscript> <img loading="lazy" aria-hidden="true" src="/resource/image/412052/3x2/832/561/995ec444dbfa937a7469273b327b7be4/E8D633934E11198A90608070C6BFE4D8/cca-vienna-is-like.webp" srcset="/resource/image/412052/3x2/690/465/e6dbc619827d378f14cbfd5449d8b2a8/D2DCDB616F11B582B744ABA02AA82E09/cca-vienna-is-like.webp 690w, /resource/image/412052/3x2/832/561/995ec444dbfa937a7469273b327b7be4/E8D633934E11198A90608070C6BFE4D8/cca-vienna-is-like.webp 832w, /resource/image/412052/3x2/1380/930/646a37f679f72d8966629c788387005f/8BF6DD3A5E0E14AA9DA4CE147A3E478A/cca-vienna-is-like.webp 1380w, /resource/image/412052/3x2/1663/1122/63d9da40c7a4f2e2789fd43a9e11a34a/4578F0E0C8186BEF8647C04D86E65B42/cca-vienna-is-like.webp 1664w" alt="" title="© WienTourismus/Fernando Livschitz" class="tile_image" data-origwidth="2880" data-origheight="1600" </noscript> <img loading="lazy" aria-hidden="true" src="/resource/image/412052/3x2/832/561/995ec444dbfa937a7469273b327b7be4/E8D633934E11198A90608070C6BFE4D8/cca-vienna-is-like.webp" srcset="/resource/image/412052/3x2/690/465/e6dbc619827d378f14cbfd5449d8b2a8/D2DCDB616F11B582B744ABA02AA82E09/cca-vienna-is-like.webp 690w, /resource/image/412052/3x2/832/561/995ec444dbfa937a7469273b327b7be4/E8D633934E11198A90608070C6BFE4D8/cca-vienna-is-like.webp 832w, /resource/image/412052/3x2/1380/930/646a37f679f72d8966629c788387005f/8BF6DD3A5E0E14AA9DA4CE147A3E478A/cca-vienna-is-like.webp 1380w, /resource/image/412052/3x2/1663/1122/63d9da40c7a4f2e2789fd43a9e11a34a/4578F0E0C8186BEF8647C04D86E65B42/cca-vienna-is-like.webp 1664w" alt="" title="© WienTourismus/Fernando Livschitz" class="tile_image" data-origwidth="2880" data-origheight="1600" /> </div> </div> </a> </div> </div> </div> </div> <div class="scgrid_container scgrid_container--overview teaser-block teaser-block--u-lt-phone"> <div class="scgrid"> <div class="width-1 start-1 width-1@smtab width-1@phone start-1@phone"> <div class="tile tile--leadarticle tile--leadarticle-right up--clearfix" data-teaser-uid="458100" data-teaser-type="CMChannel"> <a href="/en/strategy-brand/vienna-brand/-campaign-highlights" class="tile_link" > <div class="tile_details tile_details--left "> <h3 class="tile_headline h4"> <span> Campaign Highlights </span> </h3> <p class="tile_teaser-text"> Here you will find a selection of campaigns for which Vienna has received international acclaim in recent years. </p> </div><div class="tile_image-outer-container"> <div class="tile_image-container "> <noscript> <img loading="lazy" aria-hidden="true" src="/resource/image/412052/3x2/832/561/995ec444dbfa937a7469273b327b7be4/E8D633934E11198A90608070C6BFE4D8/cca-vienna-is-like.webp" srcset="/resource/image/412052/3x2/690/465/e6dbc619827d378f14cbfd5449d8b2a8/D2DCDB616F11B582B744ABA02AA82E09/cca-vienna-is-like.webp 690w, /resource/image/412052/3x2/832/561/995ec444dbfa937a7469273b327b7be4/E8D633934E11198A90608070C6BFE4D8/cca-vienna-is-like.webp 832w, /resource/image/412052/3x2/1380/930/646a37f679f72d8966629c788387005f/8BF6DD3A5E0E14AA9DA4CE147A3E478A/cca-vienna-is-like.webp 1380w, /resource/image/412052/3x2/1663/1122/63d9da40c7a4f2e2789fd43a9e11a34a/4578F0E0C8186BEF8647C04D86E65B42/cca-vienna-is-like.webp 1664w" alt="" title="© WienTourismus/Fernando Livschitz" class="tile_image" data-origwidth="2880" data-origheight="1600" </noscript> <img loading="lazy" aria-hidden="true" src="/resource/image/412052/3x2/832/561/995ec444dbfa937a7469273b327b7be4/E8D633934E11198A90608070C6BFE4D8/cca-vienna-is-like.webp" srcset="/resource/image/412052/3x2/690/465/e6dbc619827d378f14cbfd5449d8b2a8/D2DCDB616F11B582B744ABA02AA82E09/cca-vienna-is-like.webp 690w, /resource/image/412052/3x2/832/561/995ec444dbfa937a7469273b327b7be4/E8D633934E11198A90608070C6BFE4D8/cca-vienna-is-like.webp 832w, /resource/image/412052/3x2/1380/930/646a37f679f72d8966629c788387005f/8BF6DD3A5E0E14AA9DA4CE147A3E478A/cca-vienna-is-like.webp 1380w, /resource/image/412052/3x2/1663/1122/63d9da40c7a4f2e2789fd43a9e11a34a/4578F0E0C8186BEF8647C04D86E65B42/cca-vienna-is-like.webp 1664w" alt="" title="© WienTourismus/Fernando Livschitz" class="tile_image" data-origwidth="2880" data-origheight="1600" /> </div> </div> </a> </div> </div> </div> </div> </div></div> </div> </main> <div id="notification-wrapper" aria-live="polite"></div> <div data-geonav-variation="b2b"> <div class="dialog" aria-hidden="true" id="map-dialog" data-loadmodule="maplightbox" data-searchfound-text="One location found" data-searchfoundnone-text="No matching location found" data-searchfoundmultiple-text="Locations found" data-highlights-text="Highlights" data-area-text="Locations in the vicinity of" data-locations-text="Location overview" data-searchresults-text="Search results for" data-defaultlocation-text="Location" data-areasearchlabel="Points of interest in the area" data-myviennaddlabel="add to my travel plan" data-myviennaddedlabel="added to the travel plan" data-osmtext="Load further results from OpenStreetMap" data-areasearch="Area search"> <script> var maplightbox_category_translations = { Einkaufen: 'Shopping', 'Essen, Trinken & Nightlife': 'Dining, Drinking & Nightlife', Kaffeehaus: 'Coffee Houses', Restaurant: 'Restaurants', Haubenlokal: 'Award-Winning Establishments', 'Gasthaus & Beisl': 'Inns & Bistros', Heuriger: 'Heuriger', 'Bar & Pub': 'Bar & Pub', 'Imbiss & Fast Food': 'Snack & Fast Food', Eissalon: 'Ice Cream Parlor', Weinbar: 'Wine bar', 'Club & Disco': 'Club & Disco', Sonstiges: 'Other', transportation: 'Traffic & Transport', Bahnhof: 'Train Stations', Flughafen: 'Airports', 'Hafen & Anlegestelle': 'Ports & Landing Stages', Busparkplatz: 'Bus Car Parks', 'Ein- und Ausstiegsstellen für Busse': 'Picking-Up and Setting-Down Points for Buses', Infrastruktur: 'Infrastructure', 'Offizielle Tourist-Info': 'Official Tourist Info', Botschaft: 'Embassies', Kongresszentrum: 'Congress Centers', Krankenhaus: 'Hospitals', Infostelle: 'Information Points', Bildungseinrichtung: 'Educational institutions', 'Touren & Guides': 'Tours & Guides', Sightseeing: 'Sightseeing', Museum: 'Museums', 'Galerie & Kunsthandel': 'Galleries & art dealers', Kunstraum: 'Art spaces', Sehenswürdigkeit: 'Sights', 'Schloss & Palais': 'Castles & palaces', 'Park & Garten': 'Parks & gardens', 'Kirche & Kapelle': 'Churches & Chapels', 'Gedenkstätte & Denkmal': 'Memorials & Monuments', arts: 'Music & Theater', Oper: 'Opera', Konzertsaal: 'Concert Halls', Theater: 'Theaters', Kleinbühne: 'Small Theaters', Tanz: 'Dance', Eventlocation: 'Event venues', Freizeit: 'Leisure, Entertainment & Sport', Kino: 'Cinemas', Sprachschule: 'Language schools', Tanzschule: 'Dance Studios', Spielplatz: 'Playgrounds', Sportanlage: 'Sports Facilities', Stadion: 'Stadiums', Schwimmbad: 'Swimming Pools', 'Wellness & Spa': 'Wellness & Spa', 'Fitness-Center': 'Fitness Centers', Klettern: 'Climbing', 'Yoga- & Pilates-Studio': 'Yoga & Pilates Studios', Verleih: 'Rentals', accommodations: 'Hotels & accommodations', Appartement: 'Apartment', Hotel: 'Hotel', Pension: 'Guesthouse', Privatzimmer: 'Private accommodation', Saisonhotel: 'Seasonal Hotel', } </script> <div class="dialog-overlay" tabindex="-1" data-a11y-dialog-hide></div> <div class="dialog-content-wrapper"> <div class="dialog-content geonav" aria-labelledby="dialogTitle" aria-describedby="dialogDescription" role="dialog"> <button data-a11y-dialog-hide class="geonav_close" aria-label="Close"> <span class="icon icon--close geonav_close-icon"></span> </button> <div class="geonav_wrapper"> <div data-geonav-aside class="geonav_aside"> <div class="geonav_control-container"> <button data-geonav-control-back-to-list 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