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Purpose & Principles
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champion the specialist, connecting people with knowledge to help them learn more, know more and do more.</p> <p>Alongside this purpose, our teams and colleagues follow four distinct guiding principles.</p> <p>These describe key aspects of our culture and what we believe in, and they guide how we engage with one another, with customers and with all our partners.</p> <p>For more information on how we work, see the <a title="Talent" href="/talent/">Talent section</a> or read our <a href="/about-us/group-policies/">key Policies</a>.</p> <hr /> <ul class="w-2quarters-1half"> <li><img src="/globalassets/global/about-us/guiding-principles/thinkbig-web.png" alt="Think Big act Small." width="250" height="250" /></li> <li> <h2>Think big. Act small.</h2> </li> <li> <p>We love ambitious thinking and taking bold options. At the same time, we recognise that success also comes from rolling up our sleeves, sweating the detail and taking personal ownership of the things that matter.</p> </li> </ul> <hr /> <ul class="w-2quarters-1half"> <li><img src="/globalassets/global/about-us/guiding-principles/trust-web.png" alt="Trust must be earned." width="250" height="250" /></li> <li> <h2>Trust must be earned.</h2> </li> <li> <p>We don’t just say we’re specialists, we live and breathe the subjects we work in and the communities we work with. By getting closer to our customers and partners, and offering support every step of the way, we build trust and the confidence to rely on us to do the right things, in the right way.</p> </li> </ul> <hr /> <ul class="w-2quarters-1half"> <li><img src="/globalassets/global/about-us/guiding-principles/partnership-web.png" alt="Success is a partnership" width="250" height="250" /></li> <li> <h2>Success is a partnership.</h2> </li> <li> <p>We get to better answers by combining skills and talents, joining forces and embracing ideas, wherever they come from. This broadens perspectives, expands horizons, sparks innovation and keeps our thinking fresh.</p> </li> </ul> <hr /> <ul class="w-2quarters-1half"> <li><img src="/globalassets/global/about-us/guiding-principles/barriers.png" alt="More freedom. Fewer barriers." width="250" height="250" /></li> <li> <h2>More freedom. Fewer barriers.</h2> </li> <li> <p>We’re light on our feet. We do things swiftly, flexibly and with as few obstacles as possible. Our colleagues have the freedom and autonomy to think fast, act on opportunities and do what is best and most sustainable for us and our customers.</p> </li> </ul> </div> <p> </p> <div id="_mcePaste" class="mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow: hidden;"> <p class="Default"><strong><span style="font-size: 14.0pt;">Think big. 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