How LinkedIn uses your personal demographic data

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href="https://www.linkedin.com/checkpoint/lg/login?session_redirect=https%3A%2F%2Fwww%2Elinkedin%2Ecom%2Fhelp%2Flinkedin%2Fanswer%2Fa1336543&trk=help_me_menu" data-test-id="me-menu-sign-in"> Sign in </a> </div> </div> <a class="site-navigation__sign-in artdeco-button artdeco-button--2 artdeco-button--secondary artdeco-button--inverse mobile-excluded" href="https://www.linkedin.com/checkpoint/lg/login?session_redirect=https%3A%2F%2Fwww%2Elinkedin%2Ecom%2Fhelp%2Flinkedin%2Fanswer%2Fa1336543" data-test-id="sign-in-button">Sign in</a> </nav> </div> </header> <main role="main" tabindex="-1" id="a11y-main" class="layout layout--one-column" aria-label="Help content" data-inert-toggle-target="me-menu-inert-toggle-target"> <div class="article-details-page"> <div class="hue-page-heading" data-test-selector="heading-container"> <div class="page-width-content"> <h2 class="hue-page-heading__title hue-default-color t-24 t-bold" data-test-selector="heading-title"> How LinkedIn uses your personal demographic data </h2> <span class="hue-default-secondary-color t-14" data-test-selector="relativeTime-container"> Last updated: 9 months ago </span> </div> </div> <div class="page-width-content article-details-content"> <div class="article-details-content__main"> <article data-test-selector="article" data-article-source="urn:li:helpCenterArticle:(1336543,LITHOGRAPH)"> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> Our vision is to create economic opportunity for every member of the global workforce, and we are working hard to ensure that all members have equal access to these opportunities. One way to make sure people have equal access is to understand the gender, race, ethnicity, and other important demographic information of our members and then to measure whether or not all are being afforded opportunities equitably on our platform. </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> Being counted and represented in a way that members truly identify with is important to fostering economic opportunity for all, and we want to make sure we are learning and listening to get it right. </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p>If you choose to provide your personal demographic information, it may be used:</p><ul><li><strong>For research and development</strong>: To review our products and conduct other research with the goal of removing unfair bias from our products and introducing new product features that help us achieve our vision. An example of this would be ensuring that our search results are fair and representative. We may, on occasion, reach out to members to invite them to participate in user research, because they are a member of a particular demographic group. You can <a rel="" href="https://www.linkedin.com/psettings/research-invitations" target="_blank">opt-out</a> of research invites.</li><li><strong>For aggregate insights for our members and customers</strong>: We will combine your data with other members’ information to provide aggregate insights such as salary ranges, industry statistics, and career trends for purposes such as assessing and improving pay equality. We will also provide aggregate insights to help employers and hiring managers in their efforts to identify more diverse candidates. For example, LinkedIn may provide aggregate insights to help companies understand the diversity of candidates engaging with job posts or appearing in candidate searches. Your specific demographic information such as your gender and race will not be disclosed to companies in any of these features.</li><li><strong>For aggregate insights to deliver data on global workforce trends, to measure and improve equality</strong>: We will provide insights in our monthly LinkedIn Workforce Report Labor market report, and share insights on what actions members can take for greater equality of opportunity.</li><li><strong>For personalized content</strong>: LinkedIn may use your personal demographic information to personalize content and recommendations. This may include us sending you emails and other communications about LinkedIn content, products, or offers unless you <a rel="" href="https://www.linkedin.com/psettings/communications-controls/email" target="_blank">opt-out</a>. LinkedIn uses age and gender categories (male or female only) that we may infer or that you may provide us to show you more relevant advertising, subject to your <a rel="" href="https://www.linkedin.com/mypreferences/d/categories/ads" target="_blank">settings</a>. We don’t allow ad targeting based on race/ethnicity, disability status, or other sensitive characteristics. Learn more about how <a rel="" href="/help/linkedin/answer/3566" target="_self">LinkedIn may infer your age and gender based on information in your profile</a>.</li><li><strong>For diversity in recruiting:</strong> LinkedIn may use your personal demographic information in recruiting features to surface qualified members that may diversify the group of candidates displayed to recruiters. This would include your profile among those shown to recruiters from companies that have made public commitments to diversity, equity, and inclusion. Your answers to these personal demographic questions are never directly shared with recruiters or companies. Our hiring products do <strong>not</strong> have filters that enable our customers to filter out candidates on the basis of sensitive or protected categories of personal demographic data (including race/ethnicity, gender, having a disability, sexual orientation or transgender status). You can opt out of this use of your personal demographic information in your settings.</li></ul> </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p>Your personal demographic information won’t be shown on your profile or disclosed to others on LinkedIn. LinkedIn uses demographic data that you provide via the Self-ID form to correct any binary gender inferences we may have made. When you share demographic information on Self-ID through the free text boxes, LinkedIn may put the information you share into broader categories. For example, if you enter “Straight,” we may put you into the category “Heterosexual”, “Cis Woman” into the “Female” category, and “Korean” to the “East Asian” category. If you would like to learn how your free text entry may be categorized, please <a rel="" href="/help/linkedin/solve" target="_blank">contact us</a>.</p> </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> You may update your information or remove it at any time by <a rel="" href="https://www.linkedin.com/psettings/demographics" target="_blank">managing your settings</a>. If you remove your data, we will delete it. </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> If you are using the LinkedIn mobile app, download the most recent software version to ensure the most up-to-date experience. </div> </article>  <div class="placeholder " id="helpfulness-rating"> </div> </div> <div class="article-details-content__delimiter"></div> <aside class="article-details-content__aside"> <div class="article-details-content__tags"> <h3 id="tagged-header" class="hue-web__header--aside t-bold t-16" data-test-selector="topicTags-header"> Tagged in </h3> <ul class="pill-list article-page-pill-list hue-artdeco-pill" data-test-selector="topicTags-container"> <li class="pill-list__item" id="topic-link-a65" data-test-selector="topicTags-list-item"> <a class="pill basePadding label" href="/help/linkedin/topic/a65" data-test-selector="topic-tag-link" aria-describedby="tagged-header"> <span data-test-selector="topicTags-title-a65"> Data and Privacy </span> </a> </li> </ul> </div>  </aside> </div>  </div> </main> <div class="placeholder " id="toasts__wormhole" data-inert-toggle-target="me-menu-inert-toggle-target"> </div> <footer class="global-footer" data-inert-toggle-target="me-menu-inert-toggle-target" data-component-selector="global-footer" data-test-id="global-footer" role="contentinfo"> <div class="global-footer__upper-row-wrapper"> <div class="page-width-content"> <ul class="global-footer__upper-row-items t-12 t-black"> <li class="global-footer__upper-row-item global-footer__logo"> <a class="global-footer__upper-row-item-link" href="https://www.linkedin.com"> <li-icon size="14dp" color="brand" tabindex="-1" aria-hidden="true" type="linkedin-logo"></li-icon> <span class="visually-hidden">LinkedIn</span> </a> </li> <li class="global-footer__upper-row-item "> <a class="global-footer__upper-row-item-link" data-test-id="footer-contact-us" href="https://www.linkedin.com/help/linkedin/ask"> Contact us </a> </li>     <li class="global-footer__upper-row-item global-footer__language-switcher-wrapper"> <form action method="GET" class="language-switcher__form">  <label class="language-switcher__select-label"> <span class="visually-hidden">Select a language. 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