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</ul></nav></div> <div class="cl"></div> </header> <div id="primary" class="content-area"> <main id="main" class="site-main" role="main"> <section class="top-section"> <div class="pageHero" style="background-image: url(https://web.archive.org/web/20190621005732im_/http://spark.telegraph.co.uk/toolkit/wp-content/uploads/2016/07/Toolkit-background.002.jpeg);"> <div id="pageHeroCopyWrapper"> <div class="pageHeroCopyInner"> <h1> Audience </h1> <div class="entry-content-page"> </div> <a class="heroButton scrollToContent" href="#" style>Reveal more<span class="heroButtonIcon"></span></a> </div> </div> <div class="subMenu"><ul id="menu-advertising" class="menu"><li id="menu-item-3247" class="menu-item menu-item-type-post_type menu-item-object-page current-menu-item page_item page-item-2896 current_page_item menu-item-3247"><a href="https://web.archive.org/web/20190621005732/http://spark.telegraph.co.uk/toolkit/advertising/audience/" aria-current="page">Audience</a></li> <li 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<section class="main-section"> <div class="pagePanel noVideos"><h2>Our audience</h2><p><strong>At The Telegraph we believe that premium content attracts a premium audience. This enables us to build premium advertising solutions that generate premium response.</strong></p> <p> </p> <p>Across print, digital and third party platforms The Telegraph now reaches<strong> 52% of the UK population</strong>. That’s <strong>23.1 million people</strong> a month, <strong>54% of whom are 15-44.</strong></p> <p> </p> <p>Audience insight has always been important to The Telegraph and was greatly boosted when we launched the original and still the most popular newspaper subscription scheme to date. Today, The Telegraph’s Open and Premium content strategy continues to provide powerful insights into our now predominantly digital audience. So much so that we have been able to build 20 exciting audience segments for our editorial, marketing and commercial partners to talk to.</p> <p> </p> <p>In addition to this, The Telegraph has 50 data points across the business that help us to build increasingly accurate pictures of our readers. It is only by truly knowing our customers – their behaviours, needs and interests – that we can understand what they value from us, and build a better, closer, longer term relationship with each and every one of them.</p> </div><div class="expander"></div> <div class="pagePanel noVideos downloadPanel"> <a class="heroButton" href="https://web.archive.org/web/20190621005732/http://spark.telegraph.co.uk/toolkit/wp-content/uploads/2016/07/Audience-one-pager-Sept-17-2.pdf" target="_blank">Download pdf<span class="heroButtonIcon"></span></a> <div class="cl"></div> </div><div class="expander"></div> <div class="pagePanel noVideos"> <img src="https://web.archive.org/web/20190621005732im_/http://spark.telegraph.co.uk/toolkit/wp-content/uploads/2016/07/Screen-Shot-2017-09-26-at-11.11.24.png"> <div class="cl"></div> </div><div class="expander"></div> </section> <div id="scrollToTop"> <a class="scrollToTopLink" href="#">Back to top</a> </div> </main> </div> <script type="text/javascript" src="https://web.archive.org/web/20190621005732js_/http://spark.telegraph.co.uk/toolkit/wp-includes/js/wp-embed.min.js?ver=5.1.1"></script> <script type="text/javascript"> /* <![CDATA[ */ jQuery(document).ready( function($) { $("ul.menu").not(":has(li)").closest('div').prev('h3.widget-title').hide(); }); /* ]]> */ </script> <script type="text/javascript" src="https://web.archive.org/web/20190621005732js_/http://player.ooyala.com/v3/620bb1a729e4f55b9ec3bb9707aa5e4?platform=html5-priority"></script> <script src="https://web.archive.org/web/20190621005732js_/http://spark.telegraph.co.uk/toolkit/wp-content/themes/toolkit/js/video-player.js"></script> <div class="menu-footer-container"><footer><nav class="footerMenu"><ul><li id="menu-item-3126" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-3126"><a href="https://web.archive.org/web/20190621005732/http://spark.telegraph.co.uk/toolkit/advertising/contactus/">Contact</a></li> <li id="menu-item-3698" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-3698"><a href="https://web.archive.org/web/20190621005732/http://spark.telegraph.co.uk/toolkit/advertising/terms-and-conditions/">Terms and Conditions</a></li> <li id="menu-item-3179" class="twitter menu-item menu-item-type-custom menu-item-object-custom menu-item-3179"><a target="_blank" href="https://web.archive.org/web/20190621005732/https://twitter.com/TelegraphWorks">Telegraph Works</a></li> </ul></nav></footer></div> </div>  <script type="text/javascript"> /* <![CDATA[ */ jQuery(document).ready( function($) { $("ul.menu").not(":has(li)").closest('div').prev('h3.widget-title').hide(); }); /* ]]> */ </script>   <script> // (function(i,s,o,g,r,a,m){i['GoogleAnalyticsObject']=r;i[r]=i[r]||function(){ // (i[r].q=i[r].q||[]).push(arguments)},i[r].l=1*new Date();a=s.createElement(o), // m=s.getElementsByTagName(o)[0];a.async=1;a.src=g;m.parentNode.insertBefore(a,m) // })(window,document,'script','https://web.archive.org/web/20190621005732/https://www.google-analytics.com/analytics.js','ga'); // ga('create', 'UA-42749649-1', 'auto'); // ga('send', 'pageview'); </script> <script type="text/javascript">window.NREUM||(NREUM={});NREUM.info={"beacon":"bam.nr-data.net","licenseKey":"f8a014cec5","applicationID":"8168246","transactionName":"ZldRYkdWWRcCUURfCV8dclVBXlgKTEJRUQMcXFwbU15bEAZAQw==","queueTime":0,"applicationTime":1532,"atts":"ShBSFA9MShk=","errorBeacon":"bam.nr-data.net","agent":""}</script></body> </html>