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inline-block h-[7px] w-3 cursor-pointer"><div class="inline-block rounded border-b-8 h-2 w-[2px] origin-center transition-all ease-[bezier(0.66, 0.66, 0.34, 1.00)] duration-[350ms] motion-reduce:transition-none border-black bg-black -translate-x-[3px] rotate-[135deg]"></div><div class="inline-block rounded border-b-8 h-2 w-[2px] origin-center transition-all ease-[bezier(0.66, 0.66, 0.34, 1.00)] duration-[350ms] motion-reduce:transition-none border-black bg-black -rotate-[135deg]"></div></div></button></div><div id="OplossingenDesktopMenu" class="absolute inset-x-0 top-global-header z-[21] transition-transform duration-[452ms] ease-[cubic-bezier(0.26,1.00,0.48,1.00)] motion-reduce:transition-none before:absolute before:inset-x-0 before:top-0 before:w-full before:h-full before:left-0 before:shadow-xl before:pointer-events-none before:z-10 bg-white text-black bg-white text-black opacity-0 pointer-events-none -translate-y-[10px]"><div class="relative no-scrollbar overflow-y-auto overflow-x-clip max-h-[calc(100vh-72px)] z-20 pb-28"><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-0"><div class="col-span-3 col-start-1 pt-8 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg font-bold"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)"><path d="M19 21.5v-3h-2.5v1a1 1 0 0 1-1 1H14a1 1 0 0 1-1-1V14a1 1 0 0 1 1-1h1.5a1 1 0 0 1 1 1v1h6.75s4.25 0 4.25 4.5c0 0-2.25-1-5-1v3m-3.5 0h3.5m-3.5 0v6m3.5-6v6M39.25 20c0 10.631-8.619 19.25-19.25 19.25S.75 30.631.75 20 9.369.75 20 .75 39.25 9.369 39.25 20Z" stroke="url(#start_svg__b)" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"></path></g></svg></span><span id="subNavItem-Start" class="font-bold text-t7 inline-block">Start</span></div><ul class="pb-2" aria-labelledby="subNavItem-Start"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/nl/start"><div class="text-base font-medium"><span class="inline-block arrow-animation">Je eigen bedrijf starten<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Bouw je merk op</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/nl/website/builder"><div class="text-base font-medium"><span class="inline-block arrow-animation">Maak je website<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Webshop-editor</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="https://themes.shopify.com/?locale=nl" aria-label="Externe bron: Personaliseer je webshop . Winkelthema's"><div class="text-base font-medium"><span class="inline-block arrow-animation">Personaliseer je webshop<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Winkelthema's</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="https://apps.shopify.com/?locale=nl" aria-label="Externe bron: Zakelijke apps vinden . Shopify App Store"><div class="text-base font-medium"><span class="inline-block arrow-animation">Zakelijke apps vinden<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Shopify App Store</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/nl/domains"><div class="text-base font-medium"><span class="inline-block arrow-animation">Je eigen domeinnaam<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Domeinen en hosting</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/nl/tools"><div class="text-base font-medium"><span class="inline-block arrow-animation">Ontdek gratis zakelijke tools<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Tools om je bedrijf te runnen</div></a></li></ul></div><div class="col-span-3 col-start-4 pt-8 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg font-bold"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)"><path d="M12.75 21.5v4c0 .966 2.35 1.75 5.25 1.75s5.25-.784 5.25-1.75v-4m4-7c0 .966-2.35 1.75-5.25 1.75s-5.25-.784-5.25-1.75m10.5 0c0-.966-2.35-1.75-5.25-1.75s-5.25.784-5.25 1.75m10.5 0v4.25c0 .46-.533.88-1.405 1.192M16.75 14.5V17m6.5 4.25c0 .966-2.35 1.75-5.25 1.75s-5.25-.784-5.25-1.75S15.1 19.5 18 19.5s5.25.784 5.25 1.75Zm16-1.25c0 10.631-8.619 19.25-19.25 19.25S.75 30.631.75 20 9.369.75 20 .75 39.25 9.369 39.25 20Z" stroke="url(#sell_svg__a)" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"></path></g></svg></span><span id="subNavItem-Verkoop" class="font-bold text-t7 inline-block">Verkoop</span></div><ul class="pb-2" aria-labelledby="subNavItem-Verkoop"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/nl/sell"><div class="text-base font-medium"><span class="inline-block arrow-animation">Verkoop je producten<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Verkoop online of persoonlijk</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/nl/checkout"><div class="text-base font-medium"><span class="inline-block arrow-animation">Laat klanten afrekenen<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Een checkout van wereldklasse</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/nl/online"><div class="text-base font-medium"><span class="inline-block arrow-animation">Verkoop online<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Laat je bedrijf online groeien</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/nl/channels"><div class="text-base font-medium"><span class="inline-block arrow-animation">Verkoop op meerdere kanalen<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Bereik miljoenen klanten en stimuleer de verkoop</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/nl/pos"><div class="text-base font-medium"><span class="inline-block arrow-animation">Verkoop persoonlijk<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Point of sale (POS)</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/nl/markets"><div class="text-base font-medium"><span class="inline-block arrow-animation">Verkoop wereldwijd<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Internationaal verkopen</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/plus/solutions/b2b-ecommerce"><div class="text-base font-medium"><span class="inline-block arrow-animation">Verkoop direct en als groothandel<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Business-to-business (b2b)</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/nl/payments"><div class="text-base font-medium"><span class="inline-block arrow-animation">Accepteer online betalingen<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Stel betaalmethoden in</div></a></li></ul></div><div class="col-span-3 col-start-7 pt-8 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg font-bold"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)"><path d="m12.75 19.25 5.5-5.5m1 2.5v-3.5h-3.5m-2 14.5h.5a1 1 0 0 0 1-1v-2.5a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1v2.5a1 1 0 0 0 1 1Zm6 0h.5a1 1 0 0 0 1-1v-5.5a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1v5.5a1 1 0 0 0 1 1Zm6 0h.5a1 1 0 0 0 1-1v-12.5a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1v12.5a1 1 0 0 0 1 1ZM39.25 20c0 10.631-8.619 19.25-19.25 19.25S.75 30.631.75 20 9.369.75 20 .75 39.25 9.369 39.25 20Z" stroke="url(#market_svg__a)" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"></path></g></svg></span><span id="subNavItem-Markt" class="font-bold text-t7 inline-block">Markt</span></div><ul class="pb-2" aria-labelledby="subNavItem-Markt"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/nl/marketing"><div class="text-base font-medium"><span class="inline-block arrow-animation">Je bedrijf promoten<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Bereik en behoud klanten</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/nl/facebook-instagram"><div class="text-base font-medium"><span class="inline-block arrow-animation">Promoot op social media<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Integraties met social media</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/nl/inbox"><div class="text-base font-medium"><span class="inline-block arrow-animation">Chat met klanten<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Shopify Inbox</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/nl/email-marketing"><div class="text-base font-medium"><span class="inline-block arrow-animation">Maak je klanten warm<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Shopify Email</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/nl/segmentation"><div class="text-base font-medium"><span class="inline-block arrow-animation">Ken je doelgroep<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Verzamel klantinzichten</div></a></li></ul></div><div class="col-span-3 col-start-10 pt-8 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg font-bold"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)"><path d="M12.75 15.75c0 1.243.75 2.5 2.25 2.5s2.5-1.257 2.5-2.5c0 1.243 1 2.5 2.5 2.5s2.5-1.257 2.5-2.5c0 1.243 1 2.5 2.5 2.5s2.25-1.257 2.25-2.5m-12.5 11.5h10.5a2 2 0 0 0 2-2v-9.067a2 2 0 0 0-.179-.827l-.538-1.184A2 2 0 0 0 24.713 13h-9.425a2 2 0 0 0-1.82 1.172l-.538 1.184a2 2 0 0 0-.18.827v9.067a2 2 0 0 0 2 2Zm3-3.5a2 2 0 0 1 2-2h.5a2 2 0 0 1 2 2v3.5h-4.5v-3.5ZM39.25 20c0 10.631-8.619 19.25-19.25 19.25S.75 30.631.75 20 9.369.75 20 .75 39.25 9.369 39.25 20Z" stroke="url(#manage_svg__a)" stroke-width="1.5" stroke-linecap="round"></path></g></svg></span><span id="subNavItem-Beheer" class="font-bold text-t7 inline-block">Beheer</span></div><ul class="pb-2" aria-labelledby="subNavItem-Beheer"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/nl/manage"><div class="text-base font-medium"><span class="inline-block arrow-animation">Beheer je bedrijf<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Volg verkopen, bestellingen en analytics</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/nl/analytics"><div class="text-base font-medium"><span class="inline-block arrow-animation">Houd de prestaties bij<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Analytics en rapportage</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/nl/orders"><div class="text-base font-medium"><span class="inline-block arrow-animation">Beheer je voorraad en bestellingen<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Voorraad- en bestellingenbeheer</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/nl/flow"><div class="text-base font-medium"><span class="inline-block arrow-animation">Automatiseer je bedrijf<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Shopify Flow</div></a></li></ul></div></div></div><div class="absolute bottom-0 inset-x-0 overflow-hidden z-20"><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-0"><div class="col-span-12 col-start-1 scheme-white:bg-shade-10 scheme-transparent-light:bg-shade-10 scheme-black:bg-shade-90 scheme-transparent-dark:bg-shade-90 relative after:absolute after:left-full after:top-[-1px] after:w-[100vw] after:h-[calc(100%+1px)] scheme-white:after:bg-shade-10 scheme-transparent-light:after:bg-shade-10 scheme-black:after:bg-shade-90 scheme-transparent-dark:after:bg-shade-90 scheme-black:text-white scheme-transparent-dark:text-white -ml-[var(--margin)] -mt-8 md:mt-0 pl-[var(--margin)] pt-6 before:content-[''] before:absolute before:right-full before:top-[-1px] before:w-[100vw] before:h-[calc(100%+1px)] scheme-white:before:bg-shade-10 scheme-transparent-light:before:bg-shade-10 scheme-black:before:bg-shade-90 scheme-transparent-dark:before:bg-shade-90 border-t scheme-white:border-shade-20 scheme-transparent-light:border-shade-20 scheme-black:border-shade-70 scheme-transparent-dark:border-shade-70 before:border-t scheme-white:before:border-shade-20 scheme-transparent-light:before:border-shade-20 scheme-black:before:border-shade-70 scheme-transparent-dark:before:border-shade-70 after:border-t scheme-white:after:border-shade-20 scheme-transparent-light:after:border-shade-20 scheme-black:after:border-shade-70 scheme-transparent-dark:after:border-shade-70 -translate-y-[30px]" data-background="white"><ul class="grid grid-cols-12 gap-x-gutter gap-y-0 pb-0"><li class="flex mb-6 pr-4 border-r border-shade-30 last:border-0 col-span-3"><a class="group inline-block w-full text-black hover:text-black" href="https://shopify.dev" aria-label="Externe bron: Shopify-ontwikkelaars . Bouw met krachtige Shopify-APIs"><div class="text-base font-medium"><span class="inline-block arrow-animation">Shopify-ontwikkelaars<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Bouw met krachtige Shopify-APIs</div></a></li><li class="flex mb-6 pr-4 border-r border-shade-30 last:border-0 col-span-3"><a class="group inline-block w-full text-black hover:text-black" href="/nl/plus"><div class="text-base font-medium"><span class="inline-block arrow-animation">Plus<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Een commerce-oplossing voor groeiende digitale merken</div></a></li><li class="flex mb-6 pr-4 border-r border-shade-30 last:border-0 col-span-3"><a class="group inline-block w-full text-black hover:text-black" href="/nl/products"><div class="text-base font-medium"><span class="inline-block arrow-animation">Alle producten<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Verken alle producten en functies van Shopify</div></a></li></ul></div></div></div></div></li><li class="mr-8 text-base"><div class="flex h-full"><a class="flex items-center hover:underline text-black hover:text-black" href="/nl/pricing">Prijzen</a></div></li><li class="mr-8 text-base"><div class="relative flex h-full after:content[""] after:block after:h-[3px] after:w-full after:absolute after:bottom-0 after:scale-0 after:origin-left after:transition-transform after:duration-[350ms] after:ease-[bezier(0.66, 0.66, 0.34, 1.00)] after:motion-reduce:transition-none hover:underline after:bg-black text-black"><button type="button" class="bg-transparent whitespace-nowrap" data-component-name="Bronnen-toggle-open" aria-controls="BronnenDesktopMenu" aria-expanded="false" aria-haspopup="true"><span class="mr-3">Bronnen</span><div aria-hidden="true" class="relative inline-block h-[7px] w-3 cursor-pointer"><div class="inline-block rounded border-b-8 h-2 w-[2px] origin-center transition-all ease-[bezier(0.66, 0.66, 0.34, 1.00)] duration-[350ms] motion-reduce:transition-none border-black bg-black -translate-x-[3px] rotate-[135deg]"></div><div class="inline-block rounded border-b-8 h-2 w-[2px] origin-center transition-all ease-[bezier(0.66, 0.66, 0.34, 1.00)] duration-[350ms] motion-reduce:transition-none border-black bg-black -rotate-[135deg]"></div></div></button></div><div id="BronnenDesktopMenu" class="absolute inset-x-0 top-global-header z-[21] transition-transform duration-[452ms] ease-[cubic-bezier(0.26,1.00,0.48,1.00)] motion-reduce:transition-none before:absolute before:inset-x-0 before:top-0 before:w-full before:h-full before:left-0 before:shadow-xl before:pointer-events-none before:z-10 bg-white text-black bg-white text-black opacity-0 pointer-events-none -translate-y-[10px]"><div class="relative no-scrollbar overflow-y-auto overflow-x-clip max-h-[calc(100vh-72px)] z-20"><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-0"><div class="col-span-3 col-start-1 pt-8 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg font-bold"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#help-and-support_svg__a)"><circle cx="20" cy="20" r="19.25" stroke="currentColor" stroke-width="1.5"></circle><path d="M20 20v6" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round"></path><path d="M20 16.5a1.5 1.5 0 1 0 0-3 1.5 1.5 0 0 0 0 3Z" fill="currentColor"></path></g></svg></span><span id="subNavItem-Hulp en ondersteuning" class="font-bold text-t7 inline-block">Hulp en ondersteuning</span></div><ul class="pb-2" aria-labelledby="subNavItem-Hulp en ondersteuning"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="https://help.shopify.com/nl/" aria-label="Externe bron: Hulp en ondersteuning . 24/7 ondersteuning"><div class="text-base font-medium"><span class="inline-block arrow-animation">Hulp en ondersteuning<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">24/7 ondersteuning</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/nl/blog"><div class="text-base font-medium"><span class="inline-block arrow-animation">Shopify-blog<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Tips voor bedrijfsstrategie</div></a></li></ul></div><div class="col-span-6 col-start-4 pt-8 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg font-bold"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)" stroke="currentColor" stroke-width="1.5"><circle cx="20" cy="20" r="19.25"></circle><path d="m22.023 15.04 3 3M12.75 27.25l4.25-1 9.95-9.95a1 1 0 0 0 0-1.413l-1.837-1.836a1 1 0 0 0-1.414 0L13.75 23l-1 4.25Z" stroke-linecap="round" stroke-linejoin="round"></path></g></svg></span><span id="subNavItem-Populaire onderwerpen" class="font-bold text-t7 inline-block">Populaire onderwerpen</span></div><ul class="pb-2 columns-2" aria-labelledby="subNavItem-Populaire onderwerpen"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/nl/blog/wat-is-shopify"><div class="text-base font-medium"><span class="inline-block arrow-animation">Wat is Shopify?<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Zo werkt ons handelsplatform</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/nl/blog/naamsbekendheid-bouw-eigen-merk"><div class="text-base font-medium"><span class="inline-block arrow-animation">Branding<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Bouw je merk helemaal op</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/nl/blog/webshop-seo-beginners"><div class="text-base font-medium"><span class="inline-block arrow-animation">SEO voor e-commerce<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Verbeter je score in zoekresultaten</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/nl/blog/social-media-marketing"><div class="text-base font-medium"><span class="inline-block arrow-animation">Social media-strategie<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Verkoop via social media</div></a></li></ul></div><div class="col-span-3 col-start-10 pt-8 scheme-white:bg-shade-10 scheme-transparent-light:bg-shade-10 scheme-black:bg-shade-90 scheme-transparent-dark:bg-shade-90 pl-10 relative after:absolute after:left-full after:top-[-1px] after:w-[100vw] after:h-[calc(100%+1px)] scheme-white:after:bg-shade-10 scheme-transparent-light:after:bg-shade-10 scheme-black:after:bg-shade-90 scheme-transparent-dark:after:bg-shade-90 scheme-black:text-white scheme-transparent-dark:text-white border-l scheme-white:border-shade-20 scheme-transparent-light:border-shade-20 scheme-black:border-shade-70 scheme-transparent-dark:border-shade-70 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg font-bold"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)" stroke="currentColor" stroke-width="1.5"><circle cx="20" cy="20" r="19.25"></circle><path d="M16.75 16.75v-2a2 2 0 0 1 2-2h2.5a2 2 0 0 1 2 2v2m-2 4v1.5a1 1 0 0 1-1 1h-.5a1 1 0 0 1-1-1v-1.5m2.5 0a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1m2.5 0h6m-8.5 0h-6m2 6.5h10.5a2 2 0 0 0 2-2v-6.5a2 2 0 0 0-2-2h-10.5a2 2 0 0 0-2 2v6.5a2 2 0 0 0 2 2Z"></path></g></svg></span><span id="subNavItem-Essentiële tools" class="font-bold text-t7 inline-block">Essentiële tools</span></div><ul class="pb-2" aria-labelledby="subNavItem-Essentiële tools"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/tools/logo-maker"><div class="text-base font-medium"><span class="inline-block arrow-animation">Logomaker<span class="sr-only">.</span></span></div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="https://www.shopify.com/stock-photos" aria-label="Externe bron: Stockfotografie ."><div class="text-base font-medium"><span class="inline-block arrow-animation">Stockfotografie<span class="sr-only">.</span></span></div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/nl/blog/handleiding-ondernemingsplan-schrijven"><div class="text-base font-medium"><span class="inline-block arrow-animation">Template voor een ondernemingsplan<span class="sr-only">.</span></span></div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="https://www.linkpop.com/" aria-label="Externe bron: Link-in-bio-tool ."><div class="text-base font-medium"><span class="inline-block arrow-animation">Link-in-bio-tool<span class="sr-only">.</span></span></div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/nl/tools/qr-code-generator"><div class="text-base font-medium"><span class="inline-block arrow-animation">QR-codegenerator<span class="sr-only">.</span></span></div></a></li></ul></div></div></div></div></li></ul></nav><div class="ml-auto transition-opacity duration-200 opacity-100 delay-100"><ul class="lg:flex hidden items-center"><li class="mr-8 text-base"><a class="whitespace-nowrap hover:underline text-black" href="/nl/login?ui_locales=nl" data-component-name="login">Inloggen</a></li><li class="leading-[0]"><a href="https://accounts.shopify.com/store-create?language=nl&locale=nl&signup_page=https%3A%2F%2Fwww.shopify.com%2Fnl%2Fblog%2Fwat-is-shopify&signup_types[]=paid_trial_experience" class="inline-block self-center overflow-hidden max-w-full ring-inset rounded-button font-button-font transition-all duration-150 focus-visible:outline-2 focus-visible:outline-offset-2 focus-visible:outline-state-focus focus-visible:outline border-2 text-button-light-primary-text bg-button-light-primary-bg border-button-light-primary-border ring-button-light-primary-border hover:text-button-light-primary-text-hover hover:bg-button-light-primary-bg-hover hover:border-button-light-primary-border-hover hover:ring-button-light-primary-border-hover focus:text-button-light-primary-text-focus focus:bg-button-light-primary-bg-focus focus:border-button-light-primary-border-focus focus:ring-button-light-primary-border-focus active:text-button-light-primary-text-active active:bg-button-light-primary-bg-active active:border-button-light-primary-border-active active:ring disabled:text-button-light-primary-text-disabled disabled:bg-button-light-primary-bg-disabled disabled:border-button-light-primary-border-disabled disabled:ring-button-light-primary-border-disabled py-2 px-5 text-base font-bold tracking-[-0.01em] whitespace-nowrap" data-component-name="start-free-trial" data-mode="light" target="">Gratis proefperiode starten</a></li></ul><ul class="flex items-center lg:hidden mr-[-15px]"><li><a href="https://accounts.shopify.com/store-create?language=nl&locale=nl&signup_page=https%3A%2F%2Fwww.shopify.com%2Fnl%2Fblog%2Fwat-is-shopify&signup_types[]=paid_trial_experience" class="mr-4 text-base underline text-black" data-component-name="start-free-trial" aria-label="Externe bron: Gratis proefperiode starten">Gratis proefperiode starten</a></li><li><button class="flex h-12 w-12 cursor-pointer select-none flex-col items-center justify-center gap-1" aria-label="Menu" aria-expanded="false" aria-controls="MobileDrawer" aria-haspopup="true" type="button" data-component-name="navigation-toggle-open"><div class="h-0.5 w-[1.125rem] transition-all ease-out-in duration-500 motion-reduce:transition-none bg-black"></div><div class="h-0.5 w-[1.125rem] transition-all ease-out-in duration-500 motion-reduce:transition-none bg-black"></div><div class="h-0.5 w-[1.125rem] transition-all ease-out-in duration-500 motion-reduce:transition-none bg-black"></div></button></li></ul></div></div></div><div class="top-0 w-full z-20 before:absolute before:top-0 before:left-0 before:pointer-events-none before:w-full before:h-global-header-with-border before:z-20 after:absolute after:top-0 after:left-0 after:will-change-[opacity] after:pointer-events-none after:h-full after:w-full after:z-10 after:transition-opacity after:duration-200 after:bg-white text-black before:border-y before:border-black/20 after:opacity-100 pointer-events-auto before:opacity-0 sticky"><div class="h-global-header container flex items-center relative z-20"><div data-component-name="secondary-navigation" class="flex items-center gap-x-8 w-full h-14 sm:h-global-header text-black"><a class="absolute left-0 top-1/2 -translate-y-1/2 transform-opacity will-change-opacity duration-200 z-20 opacity-0 pointer-events-none" href="/nl/" data-component-name="logo-home"><svg viewBox="0 0 32 36" role="img" aria-labelledby="ShoppingBagOnlyLogoTitle" class="w-8 h-9"><title id="ShoppingBagOnlyLogoTitle">Shopify</title><path fill="#95BF47" d="M27.1851 6.83166C27.1598 6.65519 27.0079 6.55435 26.8813 6.55435C26.7548 6.55435 24.2489 6.50393 24.2489 6.50393C24.2489 6.50393 22.148 4.48717 21.9455 4.26028C21.743 4.0586 21.338 4.10902 21.1861 4.15944C21.1861 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data-component-name="blog-header-banner"><div class="container relative flex flex-col items-center text-center pt-16 tablet-xl:pt-12 pb-12 px-[40px] tablet-xl:px-[130px] desktop:px-[210px]"><p class="richtext uppercase font-medium font-aktivgroteskextended mb-2 text-2xl tablet:text-3xl max-w-[680px]">Begin vandaag nog met verkopen op Shopify</p><p class="richtext max-w-[680px] text-sm mb-4">Start vandaag nog je gratis proefperiode bij Shopify en gebruik vervolgens deze hulpmiddelen om je te begeleiden in elke stap van het proces.</p><div data-component-name="button-group" class="text-base relative z-20" data-mode="light"><div class="flex gap-y-sm flex-wrap gap-x-sm justify-center"><a href="https://accounts.shopify.com/store-create?language=nl&locale=nl&signup_page=https%3A%2F%2Fwww.shopify.com%2Fnl%2Fblog%2Fwat-is-shopify&signup_types[]=paid_trial_experience" class="inline-block self-center overflow-hidden max-w-full px-button-px py-button-py ring-inset rounded-button text-button-size font-button-font font-button-weight tracking-button-tracking transition-all duration-150 focus-visible:outline-2 focus-visible:outline-offset-2 focus-visible:outline-state-focus focus-visible:outline border-2 text-button-light-primary-text bg-button-light-primary-bg border-button-light-primary-border ring-button-light-primary-border hover:text-button-light-primary-text-hover hover:bg-button-light-primary-bg-hover hover:border-button-light-primary-border-hover hover:ring-button-light-primary-border-hover focus:text-button-light-primary-text-focus focus:bg-button-light-primary-bg-focus focus:border-button-light-primary-border-focus focus:ring-button-light-primary-border-focus active:text-button-light-primary-text-active active:bg-button-light-primary-bg-active active:border-button-light-primary-border-active active:ring disabled:text-button-light-primary-text-disabled disabled:bg-button-light-primary-bg-disabled disabled:border-button-light-primary-border-disabled disabled:ring-button-light-primary-border-disabled" data-component-name="button" data-mode="light" target="">Gratis proefperiode starten</a><a href="/nl/" class="inline-block self-center overflow-hidden max-w-full px-button-px py-button-py ring-inset rounded-button text-button-size font-button-font font-button-weight tracking-button-tracking transition-all duration-150 focus-visible:outline-2 focus-visible:outline-offset-2 focus-visible:outline-state-focus focus-visible:outline hover:ring-1 disabled:hover-ring-0 border-2 text-button-light-secondary-text bg-button-light-secondary-bg border-button-light-secondary-border ring-button-light-secondary-border hover:text-button-light-secondary-text-hover hover:bg-button-light-secondary-bg-hover hover:border-button-light-secondary-border-hover hover:ring-button-light-secondary-border-hover focus:text-button-light-secondary-text-focus focus:bg-button-light-secondary-bg-focus focus:border-button-light-secondary-border-focus focus:ring-button-light-secondary-border-focus active:text-button-light-secondary-text-active active:bg-button-light-secondary-bg-active active:border-button-light-secondary-border-active active:ring-button-light-secondary-border-active disabled:text-button-light-secondary-text-disabled disabled:bg-button-light-secondary-bg-disabled disabled:border-button-light-secondary-border-disabled disabled:ring-button-light-secondary-border-disabled" data-component-name="button" data-mode="light" target="">Meer informatie</a></div></div><img class="absolute rounded-[15px] z-10 w-[90px] tablet-xl:w-[136px] desktop:w-[175px] left-[-26px] tablet-xl:left-0 bottom-[-20px] tablet-xl:bottom-[-60px]" src="https://cdn.shopify.com/b/shopify-brochure2-assets/b57973373cb5af3ba8e59f0b966065e7.webp?originalWidth=500&originalHeight=641" alt="" loading="lazy" decoding="async" width="500" height="641" srcSet="https://cdn.shopify.com/b/shopify-brochure2-assets/b57973373cb5af3ba8e59f0b966065e7.webp?originalWidth=500&originalHeight=641&width=200 200w, https://cdn.shopify.com/b/shopify-brochure2-assets/b57973373cb5af3ba8e59f0b966065e7.webp?originalWidth=500&originalHeight=641&width=400 400w"/><div class="absolute rounded-[15px] overflow-hidden z-10 w-[90px] tablet-xl:w-[136px] desktop:w-[175px] h-[85px] tablet-xl:h-[140px] desktop:h-[180px] right-0 tablet-xl:right-[-20px] desktop:right-[20px] top-[-25px] tablet-xl:top-[-30px] desktop:top-[-40px]"><img src="https://cdn.shopify.com/b/shopify-brochure2-assets/05383e2e9b6568812f1ccc7bbc28ac3d.webp?originalWidth=500&originalHeight=641" alt="" loading="lazy" decoding="async" width="500" height="641" srcSet="https://cdn.shopify.com/b/shopify-brochure2-assets/05383e2e9b6568812f1ccc7bbc28ac3d.webp?originalWidth=500&originalHeight=641&width=200 200w, https://cdn.shopify.com/b/shopify-brochure2-assets/05383e2e9b6568812f1ccc7bbc28ac3d.webp?originalWidth=500&originalHeight=641&width=400 400w"/></div><div><img class="absolute rounded-[15px] z-10 w-[90px] tablet-xl:w-[136px] desktop:w-[175px] bottom-[20px] tablet-xl:bottom-[-50px] desktop:bottom-[-70px] right-[-50px] tablet-xl:right-[-70px] desktop:right-[-100px]" src="https://cdn.shopify.com/b/shopify-brochure2-assets/2baeeeb3c9bab2dfbfac6428fad929e1.webp?originalWidth=500&originalHeight=641" alt="" loading="lazy" decoding="async" width="500" height="641" srcSet="https://cdn.shopify.com/b/shopify-brochure2-assets/2baeeeb3c9bab2dfbfac6428fad929e1.webp?originalWidth=500&originalHeight=641&width=200 200w, https://cdn.shopify.com/b/shopify-brochure2-assets/2baeeeb3c9bab2dfbfac6428fad929e1.webp?originalWidth=500&originalHeight=641&width=400 400w"/></div><div class="sm:inset-[auto_0_var(--space-2xl)_auto] sm:bg-transparent sm:pt-9 sm:[&>div>button]:-top-9"></div></div></div><article id="article" itemscope="" itemType="https://schema.org/Article" class="featured-blogs__section"><meta itemProp="mainEntityOfPage" content="/nl/blog/wat-is-shopify"/><meta itemProp="dateModified" content="2024-11-03T15:30:00.000Z"/><div class="relative"><div class="py-10 tablet:text-center desktop:pt-16 desktop:pb-16" data-mode="light"><div class="container desktop:w-9/12 desktop:mx-auto"><div class="uppercase text-shade-100 font-aktivgroteskextended text-[12px] leading-[14px] tracking-[0.01em] font-semibold tablet-xl:font-shopifysans tablet-xl:text-[11px] tablet-xl:leading-[13px] tablet:tracking-[0.5px] tablet:font-bold pb-2"><a href="/nl/blog" class="no-underline hover:text-link-light-hover topic-link">blog</a><span class="richtext px-2.5 text-xs">|</span><a href="/nl/blog/topics/product-ideeën-webshop-beginnen" class="no-underline hover:text-link-light-hover topic-link">Product Ideeën & Webshop Beginnen</a></div><h1 class="richtext font-medium tracking-[-0.02em] text-[28px] leading-9 tablet-xl:text-[40px] tablet-xl:leading-[48px]" itemProp="headline">Wat is Shopify en hoe werkt het? (2024)</h1><p class="richtext font-normal tracking-[-0.02em] text-[18px] leading-[26px] tablet-xl:text-[20px] tablet-xl:leading-7 desktop:text-[22px] desktop:leading-8 mt-4 desktop:mt-4">Shopify is een handelsplatform voor online en persoonlijk verkopen. Ontdek de functies, voordelen en abonnementen van Shopify</p><div class="lg:hidden mt-4 tablet-xl:mt-12"><div class="gap-x-1 flex flex-wrap font-bold sm:justify-center !text-lg text-legacy-gray-90 last:[&_>div]:justify-start sm:last:[&_>div]:justify-center"> door <span itemProp="author" itemscope="" itemType="https://schema.org/Person"><a href="/nl/blog/authors/shopify-staff" class="no-underline" itemProp="url"><span itemProp="name">Shopify Staff</span></a></span></div><div class="text-body-sm text-shade-50">Laatst bijgewerkt <time>3 nov 2024</time></div></div></div></div><div class="tablet:container desktop:w-9/12 desktop:mx-auto overflow-hidden flex justify-center"><img class="" src="https://cdn.shopify.com/s/files/1/0253/7753/8082/articles/what-is-shopify_7b3e7c0c-f6da-4efa-8f37-2d8501c743d7.jpg?v=1727292418&originalWidth=1848&originalHeight=782" alt="Afbeelding die voorstelt hoe alle delen van Shopify samenwerken" loading="eager" decoding="async" width="1848" height="782" srcSet="https://cdn.shopify.com/s/files/1/0253/7753/8082/articles/what-is-shopify_7b3e7c0c-f6da-4efa-8f37-2d8501c743d7.jpg?v=1727292418&originalWidth=1848&originalHeight=782&width=200 200w, https://cdn.shopify.com/s/files/1/0253/7753/8082/articles/what-is-shopify_7b3e7c0c-f6da-4efa-8f37-2d8501c743d7.jpg?v=1727292418&originalWidth=1848&originalHeight=782&width=400 400w, https://cdn.shopify.com/s/files/1/0253/7753/8082/articles/what-is-shopify_7b3e7c0c-f6da-4efa-8f37-2d8501c743d7.jpg?v=1727292418&originalWidth=1848&originalHeight=782&width=600 600w, https://cdn.shopify.com/s/files/1/0253/7753/8082/articles/what-is-shopify_7b3e7c0c-f6da-4efa-8f37-2d8501c743d7.jpg?v=1727292418&originalWidth=1848&originalHeight=782&width=800 800w, https://cdn.shopify.com/s/files/1/0253/7753/8082/articles/what-is-shopify_7b3e7c0c-f6da-4efa-8f37-2d8501c743d7.jpg?v=1727292418&originalWidth=1848&originalHeight=782&width=1000 1000w, https://cdn.shopify.com/s/files/1/0253/7753/8082/articles/what-is-shopify_7b3e7c0c-f6da-4efa-8f37-2d8501c743d7.jpg?v=1727292418&originalWidth=1848&originalHeight=782&width=1200 1200w, https://cdn.shopify.com/s/files/1/0253/7753/8082/articles/what-is-shopify_7b3e7c0c-f6da-4efa-8f37-2d8501c743d7.jpg?v=1727292418&originalWidth=1848&originalHeight=782&width=1400 1400w, https://cdn.shopify.com/s/files/1/0253/7753/8082/articles/what-is-shopify_7b3e7c0c-f6da-4efa-8f37-2d8501c743d7.jpg?v=1727292418&originalWidth=1848&originalHeight=782&width=1600 1600w, https://cdn.shopify.com/s/files/1/0253/7753/8082/articles/what-is-shopify_7b3e7c0c-f6da-4efa-8f37-2d8501c743d7.jpg?v=1727292418&originalWidth=1848&originalHeight=782&width=1800 1800w"/></div></div><div class="container grid-cols-4 sm:grid-cols-8 md:grid-cols-12 block tablet-xl:grid gap-y-0 gap-x-12"><div class="col-span-4 xs:col-span-12 md:col-span-4 lg:col-span-3 col-start-1 nav-drawer md:pb-20 pt-10 desktop:pt-16" data-component-name="blog-left-sidebar"><nav class="md:top-[calc(var(--header-height)*2)] md:max-h-[calc(100vh-var(--header-height))] md:overflow-auto md:sticky md:pb-6 pr-2"><div class="flex py-5 md:hidden border-y border-shade-20 text-[12px] mb-6 md:mb-0 leading-[20px] font-medium px-6">Op deze pagina<svg viewBox="0 0 20 20" class="w-[20px] h-[20px] ml-auto transition"><path fill-rule="evenodd" d="M5.72 8.47a.75.75 0 0 1 1.06 0l3.47 3.47 3.47-3.47a.75.75 0 1 1 1.06 1.06l-4 4a.75.75 0 0 1-1.06 0l-4-4a.75.75 0 0 1 0-1.06Z"></path></svg></div><div class="mb-4 uppercase hidden md:block">Op deze pagina</div><ul class="relative overflow-auto before:absolute before:inset-y-0 before:left-0 md:before:bg-shade-20 before:w-[1px] before:z-1 my-10 md:mt-0 md:mb-16 hidden md:block"><li class="pl-2 my-2.5 first:mt-0 last:mb-0 text-body-sm relative z-2"><a href="#1">Wat is Shopify?</a></li><li class="pl-2 my-2.5 first:mt-0 last:mb-0 text-body-sm relative z-2"><a href="#2">Hoe werkt Shopify?</a></li><li class="pl-2 my-2.5 first:mt-0 last:mb-0 text-body-sm relative z-2"><a href="#3">Wat is inbegrepen bij Shopify?</a></li><li class="pl-2 my-2.5 first:mt-0 last:mb-0 text-body-sm relative z-2"><a href="#4">7 redenen om voor Shopify te kiezen</a></li><li class="pl-2 my-2.5 first:mt-0 last:mb-0 text-body-sm relative z-2"><a href="#5">Breng je merk overal onder de aandacht, verkoop overal</a></li><li class="pl-2 my-2.5 first:mt-0 last:mb-0 text-body-sm relative z-2"><a href="#6">Bouw klantrelaties op met Shopify</a></li><li class="pl-2 my-2.5 first:mt-0 last:mb-0 text-body-sm relative z-2"><a href="#7">De tools die je nodig hebt om te groeien en te bloeien</a></li><li class="pl-2 my-2.5 first:mt-0 last:mb-0 text-body-sm relative z-2"><a href="#8">Veelgestelde vragen over Shopify</a></li></ul><div class="hidden md:block bg-blog-bannerBg"><div class="p-6"><p class="richtext text-2xl font-aktivgroteskextended leading-4 desktop:leading-7 color-black tracking-[-0.02em]">Begin vandaag nog een onlinebedrijf.</p><p class="richtext font-aktivgroteskextended desktop:leading-7 color-black tracking-[-0.02em] text-2xl mb-9 font-bold">Helemaal gratis.</p><a href="https://accounts.shopify.com/store-create?language=nl&locale=nl&signup_page=https%3A%2F%2Fwww.shopify.com%2Fnl%2Fblog%2Fwat-is-shopify&signup_types[]=paid_trial_experience" class="flex justify-between align-middle font-aktivgroteskextended leading-6 tracking-[-0.0175rem] !no-underline border-b-[1px] border-black group">Gratis proefperiode starten<span class="flex justify-center items-center w-6 h-6 ml-4 my-auto [&_svg]:w-6 reduced-motion:group-hover:translate-x-0 transition-all duration-500 will-change-transform group-hover:translate-x-full group-hover:opacity-0"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 20 20" fill="none"><path fill-rule="evenodd" clip-rule="evenodd" d="M8.00025 15.9998C7.74425 15.9998 7.48825 15.9018 7.29325 15.7068C6.90225 15.3158 6.90225 14.6838 7.29325 14.2928L11.5862 9.99976L7.29325 5.70676C6.90225 5.31576 6.90225 4.68376 7.29325 4.29276C7.68425 3.90176 8.31625 3.90176 8.70725 4.29276L13.7073 9.29276C14.0982 9.68376 14.0982 10.3158 13.7073 10.7068L8.70725 15.7068C8.51225 15.9018 8.25625 15.9998 8.00025 15.9998Z" fill="black"></path></svg></span></a></div></div></nav></div><div class="col-span-4 xs:col-span-12 md:col-span-8 lg:col-span-6 col-start-1"><div id="article-content" class="text-body-base text-shade-70 md:pt-10 desktop:pt-16 [&_h2]:text-t4 [&_h2]:mt-12 [&_h2]:mb-6 [&_h2]:text-black [&_h2]:font-medium [&_.heading--2]:text-t5 [&_.heading--2]:text-black [&_.heading--2]:font-aktivgroteskextended [&_.heading--2]:mb-6 [&_.heading--2]:font-medium [&_h3]:text-t5 [&_h3]:mt-12 [&_h3]:mb-4 [&_h3]:text-black [&_h4]:text-t6 [&_h4]:mt-12 [&_h4]:mb-4 [&_h4]:text-black [&_h5]:text-t7 [&_p]:mb-6 [&_hr]:mb-6 [&_a]:text-black [&_a]:font-medium [&_a]:underline [&_a:hover]:no-underline [&_sup_a]:no-underline [&_sup_a:hover]:underline [&_.marketing-button]:text-white [&_.marketing-button]:no-underline [&_a>img]:mt-3 [&_a>img]:mb-8 [&_a>img]:h-[revert-layer] [&_img]:my-12 [&_a>img]:inline-block [&_figure>img]:mb-0 [&_figure]:mb-12 [&_img]:inline-block [&_ul]:list-disc [&_ul]:space-y-3 [&_ul]:pl-6 [&_ul]:mb-6 [&_ul_li]:pl-4 [&_ol]:list-decimal [&_ol]:space-y-3 [&_ol]:pl-6 [&_ol]:mb-6 [&_ol_li]:pl-4 [&_ol_li::marker]:font-bold [&_iframe]:max-w-full [&_figcaption]:mb-12 [&_figcaption]:text-center [&_figcaption]:text-xs [&_figcaption]:sm:text-sm [&_figcaption]:mt-1 [&_strong]:font-medium [&_strong]:text-black [&_.heading--4]:font-aktivgroteskextended [&_.heading--4]:text-2xl [&_.heading--4]:text-black [&_.heading--4]:font-medium [&_.heading--4]:tracking-[-.02em] [&_iframe]:mt-3 [&_iframe]:mb-9 [&_.container]:m-0 [&_.container]:flex [&_.container]:gap-5 [&_.container]:flex-wrap [&_.green]:text-[green] [&_.red]:text-[red] [&_.pros]:bg-[#eafaea] [&_.pros]:rounded-[10px] [&_.pros]:p-5 [&_.pros_h3]:mt-2 [&_.cons]:bg-[#ffebe6] [&_.cons]:rounded-[10px] [&_.cons]:p-5 [&_.cons_h3]:mt-2 [&_.pros]:tablet:flex-[1_0_calc(50%-10px)] [&_.pros]:flex-[1_0_100%] [&_.cons]:tablet:flex-[1_0_calc(50%-10px)] [&_.cons]:flex-[1_0_100%] [&_.pros_.grid-container]:grid [&_.cons_.grid-container]:grid [&_.grid-container]:gap-[5px] [&_.grid-container]:grid-cols-[15px_auto] [&_.pros_.grid-container]:p-[5px] [&_.cons_.grid-container]:p-[5px] [&_.aspect-video_iframe]:mt-0 article-content [&_.truncated-text]:relative [&_.truncated-text]:max-h-[300px] [&_.truncated-text]:overflow-hidden [&_.truncated-text]:mb-6 [&_.truncated-text::before]:absolute [&_.truncated-text::before]:content-[""] [&_.truncated-text::before]:bottom-0 [&_.truncated-text::before]:w-full [&_.truncated-text::before]:h-[150px] [&_.truncated-text::before]:bg-gradient-to-t [&_.truncated-text::before]:from-white [&_.truncated-text::before]:from-50% [&_.truncated-text::before]:to-transparent [&_.truncated-text\_\_toggle]:absolute [&_.truncated-text\_\_toggle]:bottom-0 [&_.truncated-text\_\_toggle]:w-full [&_.truncated-text\_\_toggle]:text-center [&_.marketing-code]:bg-[#f0f1f2] [&_.marketing-code]:font-bold [&_.marketing-code]:p-1 [&_.marketing-code.marketing-code--block]:p-4 [&_.marketing-code--block]:block [&_.marketing-code--block]:max-w-full [&_.marketing-code--block]:overflow-x-scroll [&_.marketing-code--block]:mb-5 [&_.partners-signup]:mt-6 [&_.partners-signup]:mb-12 [&_.partners-signup]:bg-gray-200 [&_.partners-signup]:p-3 [&_.partners-signup]:md:p-6 [&_.table]:block [&_.table]:overflow-x-scroll [&_.table]:max-w-full" itemProp="articleBody"><div class="hidden leadpage-container leadpage__image leadpage__content marketing-button hide--mobile block--bordered"></div><div><p>Elke dag gebruiken miljoenen mensen Shopify om hun bedrijven te ondersteunen. Van online side hustles en buurtwinkels tot wereldwijde retail reuzen, Shopify maakt commerce beter voor elke winkel.</p> <p>Maar wat is Shopify en hoe werkt het? Ontdek hieronder de beheersoftware voor winkels en verkooptools van Shopify. Leer hoe je Shopify kunt afstemmen op je behoeften en waarom het het juiste platform is voor je volgende zakelijke idee.</p> <h2 id="1"><strong>Wat is Shopify?</strong></h2> <p>Shopify is een compleet handelsplatform waarmee iedereen een bedrijf kan starten, beheren en laten groeien. Je kunt Shopify gebruiken om een <a href="/nl/online" target="_blank">webshop</a> te bouwen, verkopen te beheren, klanten te bereiken en <a href="/nl/betalingen" target="_blank">betalingen</a> te accepteren op zowel digitale als fysieke locaties.</p><div id="text-cta" class="hidden lg:block"></div> <p>De reputatie van Shopify als koploper in de commerce komt voort uit het luisteren naar de ervaringen van miljoenen ondernemers. Door zowel zzp’ers als grote merken te ondersteunen, heeft Shopify de functies en producten ontwikkeld die de bedrijven van nu draaiende houden en de toekomst van commerce zullen vormgeven.</p> <h2 id="2"><strong>Hoe werkt Shopify?</strong></h2> <p>Shopify bundelt alle commerce activiteiten in één platform, met één beheercentrum om het hele verkoopproces te volgen, van het binnenhalen van een <a href="/nl/orders" target="_blank">order</a> tot <a href="/nl/analytics" target="_blank">analyses</a> na de verkoop.</p> <p>Met Shopify kunnen ondernemers op meerdere plaatsen verkopen, waaronder hun website, op <a href="/nl/verkoopkanalen" target="_blank">marktplaatsen</a> en social media, en <a href="/nl/pos" target="_blank">persoonlijk</a> via fysieke winkels. Voorraad- en klantinformatie kunnen eenvoudig tussen verschillende kanalen worden gesynchroniseerd.</p> <p>Shopify is een <a href="/nl/security" target="_blank">veilig</a>, cloudgebaseerd en gehost platform, wat betekent dat je veilig toegang hebt tot je gegevens vanaf elk compatibel apparaat met een internetverbinding. Dit geeft je de flexibiliteit om je bedrijf vanuit elke locatie te runnen.</p> <div style="text-align: center;"><img class="border block--bordered" style="float: none;" alt="Demo e-commerce winkel met een Shopify-thema" src="https://cdn.shopify.com/s/files/1/0253/7753/8082/files/image6_a0f62713-e32c-4263-8a63-16a59933caee.jpg?v=1732115050"></div> <p><span>Aanpasbare, responsieve thema’s voor je webshop zoals </span><a href="https://themes.shopify.com/themes/be-yours/styles/beauty?locale=nl" target="_blank">Be Yours</a><span> laten je merk stralen op zowel mobiel als desktop.</span></p> <p>Commerce bedrijven hebben een scala aan tools nodig om taken zoals voorraadbeheer en verzending te beheren. Het verbinden van deze systemen kan ondernemers veel tijd en geld kosten. Daarom bundelt Shopify technologieën zodat je een volledig overzicht hebt van je zakelijke activiteiten: je Shopify-beheercentrum.</p> <h2 id="3"><strong>Wat is inbegrepen bij Shopify?</strong></h2> <p>Shopify is een schaalbaar product dat een basisaanbod bevat in de vorm van verschillende abonnementen. Winkeleigenaren kunnen aanvullende producten op die basislaag stapelen, componenten aanpassen en apps integreren om een gepersonaliseerde ervaring te creëren, afgestemd op hun zakelijke behoeften.</p> <h3><strong>Basislaag: de kern van Shopify</strong></h3> <p>Elk <a href="/nl/prijzen" target="_blank">Shopify-abonnement</a>* bevat alles wat je nodig hebt om je idee om te zetten in een bedrijf en te beginnen met verkopen: een webshop met aanpasbare sjablonen, tools om via verschillende kanalen te verkopen, de snelle en veilige checkout van Shopify, en ingebouwde marketingfuncties. Dit is de basis waarop de andere producten en apps van Shopify zijn gebouwd.</p> <p>Dit zijn enkele van de functies die zijn inbegrepen bij je Shopify-abonnement:</p> <ul> <li> <strong>Aanpasbare thema's.</strong> De <a href="https://themes.shopify.com/collections/free-themes" target="_blank">gratis webshop thema’s</a> van Shopify bieden ingebouwde ondersteuning voor animaties, waaronder dynamisch scrollen en hover-effecten.</li> <li> <strong>AI-functies om je te helpen meer gedaan te krijgen.</strong> Genereer merkgebonden content, stel automatische antwoorden in en schrijf productbeschrijvingen met <a href="/nl/magic" target="_blank">Shopify Magic</a>.</li> <li> <strong>Toegang tot miljoenen mobiele shoppers via de Shop-app.</strong> Personaliseer je mobiele winkel en breid je merk uit in een paar klikken. Shop omvat aanpasbare collecties, categorieën en navigatie, net als je webshop.</li> <li> <strong>De beste checkout ter wereld.</strong> Shopify-abonnementen bevatten de hoogst converterende <a href="/nl/checkout" target="_blank">one-click checkout</a> die het vertrouwen heeft van de grootste merken.</li> <li> <strong>Een aangepast domein op Shopify.</strong> Selecteer en host je <a href="/nl/domeinen" target="_blank">domein</a> veilig met Shopify, met volledige controle en configuratie om alles eenvoudig te kunnen aanpassen.</li> </ul> <div class="marketing-block marketing-block--light marketing-block--padded my-12 border-l-2 pl-4 [&_h2]:!mt-0 [&_h2]:mb-6 [&_h2]:text-t5 [&_h3]:!mt-0 [&_h3]:mb-6 [&_h3]:text-t7 [&_h4]:!mt-0 [&_h4]:mb-6 [&_h4]:text-t8 [&_ul]:!mt-0 [&_ul]:mb-6 [&_ul:last-child]:mb-0 [&_ol]:!mt-0 [&_ol]:mb-6 [&_ol:last-child]:mb-0 [&_p]:!mt-0 [&_p]:mb-6 [&_p:last-child]:mb-0 border-blog-highlight"> <p><em>*Het Shopify</em> <a href="/nl/starter" target="_blank">Starter-abonnement</a> <em>is ontworpen voor verkoop via social media en bevat mogelijk niet alle van de hierboven beschreven basisfuncties.</em></p> </div> <h4><strong>🧁 Hoe Stellar Eats de conversies met 3,5% verhoogde</strong></h4> <p>Toen het bakkerijmerk Stellar Eats overschakelde naar de one-page checkout van Shopify, verminderde het de frictie voor klanten, verhoogde het de conversies met 3,5% en verhoogde het de omzet in de daaropvolgende twee jaar.</p> <p><a href="/nl/case-studies/stellar-eats" target="_blank">Lees de casestudy</a> (in het Engels)</p> <h3><strong>Laag 2: aanvullende producten, abonnementen en diensten van Shopify</strong></h3> <p>Elk eigen bedrijf is uniek. En naarmate je winkel groeit, evolueren je behoeften. Daarom biedt Shopify krachtige upgrades die aan je beheercentrum kunnen worden toegevoegd, meestal zonder extra kosten.</p> <p>Of het nu gaat om een aanpasbare checkout of functies voor verkopen over de grens, producten die exclusief zijn voor Shopify kunnen binnen het beheercentrum worden gestapeld.</p> <h4><strong>Shopify POS</strong></h4> <p>Je kunt persoonlijk verkopen met <a href="/nl/pos" target="_blank">Shopify POS</a>, met abonnementen en <a href="/nl/pos/hardware" target="_blank">hardware</a> waarmee je onderweg of op meerdere fysieke locaties kunt verkopen. Shopify Retail-abonnementen bevatten ook alles wat je nodig hebt om online te verkopen, en al je retail- en e-commerce verkoop wordt gesynchroniseerd in Shopify.</p> <div style="text-align: center;"> <figure><img src="https://cdn.shopify.com/s/files/1/0253/7753/8082/files/image7_3b6f1c43-a3f9-49db-ad81-649fc347c433.jpg?v=1732115110" alt="Een persoon legt een creditcard op een Shopify POS-apparaat" style="float: none;" loading="lazy"> <figcaption> <p>Accepteer betalingen overal met <a href="/nl/pos/hardware" target="_blank">Shopify POS Go</a>.</p> </figcaption> </figure> </div> <p><strong>Shopify</strong></p> <p>Klaar om je bedrijf naar een hoger niveau te tillen? <a href="/nl/plus" target="_blank">Shopify</a> is een aanpasbare enterprise-oplossing, met een schaalbaar, krachtig platform voor bedrijven met een hoog volume. Sluit je aan bij enkele van de beste merken ter wereld, waaronder Ruggable, Knix en Magnolia en verkoop overal met één platform, vol krachtige statistieken en automatiseringen. Verkoop meer, ontwikkel je sneller en ontgrendel strategische partnerschappen.</p> <p>Functies die exclusief zijn voor Shopify zijn onder andere:</p> <ul> <li> <strong>Aanpasbare checkout met app-integraties.</strong> <a href="https://apps.shopify.com/stories/guide-customize-your-checkout?locale=nl" target="_blank">Breid je checkout uit</a> op een manier die app-gebaseerd is, voorbereid op upgrades, hoger converterend en geïntegreerd met Shop Pay.</li> <li> <strong>B2B-procesautomatisering.</strong> Haal meer uit je bestaande apps met <a href="/nl/flow" target="_blank">Shopify Flow</a>.</li> <li> <strong>Berekening van douanerechten en invoerbelastingen.</strong> Verkoop over de grens via je webshop met <a href="/nl/international" target="_blank">Shopify Markets</a>.</li> <li> <strong>En daarnaast:</strong> <strong>24/7 toegewijde technische ondersteuning.</strong> </li> </ul> <p>💡 <strong>Ontdek meer:</strong> <a href="https://help.shopify.com/nl/manual/intro-to-shopify/pricing-plans/plans-features/shopify-plus-plan" target="_blank">Shopify-prijzen, -functies en -informatiebronnen</a></p> <h4><strong>En nog veel meer</strong></h4> <p>Een ander Shopify-product dat als add-on beschikbaar is voor de meeste abonnementen, is <a href="/nl/inbox" target="_blank">Shopify Inbox</a>. Zet webshopbezoekers om in kopers met de kracht van chat marketing.</p> <p><strong>Bekijk alle</strong> <a href="/nl/producten" target="_blank">Shopify-producten en -functies</a>.</p> <h4><strong>🧦 Waarom Bombas naar Shopify migreerde na het succes van Shark Tank</strong></h4> <p>Met Shopify ontdekte Bombas dat ze probleemloos konden groeien. Het bedrijf kan snel veel producten tegelijkertijd uploaden, op meerdere e-commerce kanalen, met een backend-systeem dat helder en eenvoudig te bedienen is.</p> <p><a href="/nl/case-studies/bombas" target="_blank">Lees de casestudy</a></p> <h3><strong>Laag 3: Apps gebouwd door vertrouwde partners</strong></h3> <p><a href="https://apps.shopify.com?shpxid=a9912efc-9F8C-419E-73C2-B5AA3124C7BB&locale=nl" target="_blank">De Shopify App Store</a> bevat duizenden apps die zijn gebouwd door externe ontwikkelaars om je webshop mee aan te passen.</p> <p>Heb je een specifieke functie nodig voor je bedrijf? Er is waarschijnlijk een app die kan helpen om dat werkelijkheid te maken. Of het nu gaat om een slimme chat app, aangepaste maattabellen, aanbevelingen voor je webshop mogelijk gemaakt door AI, of apps om advertenties op social media te stroomlijnen, kijk gewoon in de app store.</p> <div style="text-align: center;"><img class="border block--bordered" style="float: none;" alt="Een webpagina uit de Shopify app store" src="https://cdn.shopify.com/s/files/1/0253/7753/8082/files/image1_bc797c0a-b4a6-4871-812e-e7f9b1669297.png?v=1732115189" loading="lazy"></div> <p><span style="font-weight: 400;">Blader door apps per categorie en sorteer op de nieuwste en populairste apps onder Shopify-winkeleigenaren.</span></p> <h3><strong>De kleine lettertjes: Shopify-prijzen en -abonnementen</strong></h3> <p><a href="/nl/prijzen" target="_blank">Shopify-abonnementen</a> variëren van het <a href="/nl/starter" target="_blank">Starter-abonnement</a>, ideaal voor makers die verkopen op social media, tot <a href="/nl/plus" target="_blank">enterprise-oplossingen</a> voor wereldwijde merken met een hoog volume. Deze omvatten Basic Shopify- en Advanced Shopify-abonnementen voor elk niveau.</p> <p>De prijzen voor Shopify-abonnementen variëren van € 5 per maand voor het Starter-abonnement tot meer dan € 2300 per maand voor Shopify.</p> <p>Drie basis Shopify-abonnementen voor webshops zijn:</p> <ul> <li> <strong>Basic Shopify-abonnement:</strong> Perfect voor kleine bedrijven.</li> <li> <strong>Shopify-abonnement:</strong> Ideaal voor groeiende bedrijven.</li> <li> <strong>Advanced Shopify-abonnement:</strong> Meer functionaliteit voor middelgrote en grote bedrijven.</li> </ul> <p>Winkels die Shopify Payments gebruiken, betalen geen transactiekosten. Maar als je kiest voor een externe betalingsprovider, brengt deze wel kosten in rekening.</p> <p>Shopify-abonnementen bevatten een gratis proefperiode.</p> <p>Aanvullende abonnementen zijn onder andere:</p> <ul> <li> <strong>Shopify Starter:</strong> Gemaakt voor makers en bedrijven die verkopen via social media en messaging-apps (zonder de noodzaak van een speciale webshop).</li> <li> <strong>Retail-abonnement:</strong> Voor retail winkels en persoonlijke verkopers (Shopify POS).</li> <li> <strong>Shopify:</strong> Een oplossing voor enterprise Shopify-verkopers.</li> </ul> <p><strong>✏️ Opmerking:</strong> Bekijk de prijzen-pagina specifiek voor jouw regio voor nauwkeurige prijsinformatie.</p> <h2 id="4"><strong>7 redenen om voor Shopify te kiezen</strong></h2> <div style="text-align: center;"><img src="https://cdn.shopify.com/s/files/1/0253/7753/8082/files/image4_16e72f7e-cf4b-4fef-b04c-81e5466bc401.jpg?v=1732115244" alt="Vrouw werkt aan een laptop omringd door boeken" style="float: none;" loading="lazy"></div> <p>Wanneer je vanaf nul een bedrijf start of op zoek bent naar een nieuwe handelspartner, zijn er veel oplossingen op de markt. Is Shopify geschikt voor jouw merk?</p> <p>Bekijk de unieke voordelen hieronder en <a href="/nl/webshop-vergelijken" target="_blank">vergelijk Shopify</a> met andere handelsplatforms om te ontdekken welk platform het beste is voor jouw bedrijf.</p> <h3><strong>1. Shopify ondersteunt je met een e-commerce ecosysteem</strong></h3> <p>Online, offline en overal daartussenin, Shopify is de thuisbasis van een grote, diverse groep ondernemers, winkeleigenaren, ontwikkelaars en handelspartners.</p> <h3><strong>2. Shopify brengt je naar de hele wereld</strong></h3> <p>Shopify stelt ondernemers over de hele wereld in staat om hun bedrijven op te bouwen, verbinding te maken en uit te breiden. Met bedrijven in meer dan 175 landen biedt Shopify ondernemers overal het platform, de bouwstenen en de tools die nodig zijn om lokaal en over de grens te verkopen.</p> <h3><strong>3. Shopify stimuleert creatieve expressie</strong></h3> <p>Shopify gelooft dat de commerce ruimte moet bieden aan diverse stemmen, verhalen en ervaringen. Daarom is het product ontworpen met zoveel mogelijk schaalbaarheid, flexibiliteit, aanpassing en vrijheid van expressie.</p> <h3><strong>4. Shopify laat je merk stralen</strong></h3> <p>Je merk staat centraal. Daarom is Shopify op de achtergrond hard aan het werk voor je branded webshop. Vertel het <a href="/nl/blog/brand-storytelling" target="_blank">verhaal van je merk</a> en producten met thema's die aanpassing, video en andere functies ondersteunen om je winkel tot leven te brengen en kopers aantrekkelijke ervaringen te bieden.</p> <h3><strong>5. Shopify is het meest geïntegreerde kant-en-klare handelsplatform</strong></h3> <p>Shopify biedt commerce bedrijven niet alleen een compleet beheercentrum, maar ook toegang tot een breed scala aan commerce integraties die zijn gebouwd op een gedeeld technisch framework. Dit zorgt ervoor dat Shopify breedte en diepte biedt qua thema's, apps, kanalen, producten en ervaringen.</p> <h3><strong>6. Shopify elimineert onnodige complexiteit</strong></h3> <p>Bedrijfseigenaren hebben veel taken, vooral in de beginfase van het starten van een bedrijf. Daarom biedt Shopify een eenvoudig en toegankelijk platform dat tools en kanalen naadloos op één plek integreert. Ondernemers kiezen alleen wat ze nodig hebben, waardoor overbodige tools worden geëlimineerd en de werkzaamheden worden gestroomlijnd.</p> <h3><strong>7. Shopify is gebouwd om met je mee te groeien</strong></h3> <p>Ongeacht je technische kennis, groeisnelheid, grootte, complexiteit of locatie, je hebt altijd toegang tot een groot aanbod aan technologie en functies om je bedrijf op te bouwen. Shopify biedt abonnementen en producten die met jou meebewegen naarmate je groeit of evolueert.</p> <h4><strong>🥄 Van Etsy naar Shopify overstappen: het verhaal van een e-commerce migratie</strong></h4> <p>De familie Polder startte hun merk in handgemaakte houten lepels door van deur tot deur te verkopen voordat ze op Etsy actief werden. Nu verkopen ze zowel via de marktplaats als via een eigen webshop.</p> <p><a href="/nl/blog/van-etsy-naar-shopify-overstappen" target="_blank">Lees het succesverhaal</a></p> <h2 id="5"><strong>Breng je merk overal onder de aandacht, verkoop overal</strong></h2> <div style="text-align: center;"><img src="https://cdn.shopify.com/s/files/1/0253/7753/8082/files/image3_38b4a424-e726-46a9-b3c9-a263e2f5eb98.jpg?v=1732115279" alt="Een verkoopkaart in een retail display" style="float: none;" loading="lazy"></div> <p>Shopify helpt je om je merkvisie om te zetten in een echte commerce ervaring, zodat je de juiste klanten op de juiste plaats kunt bereiken: online, offline en overal daartussenin.</p> <h3><strong>Verkoop via een webshop</strong></h3> <p>Verkoop aan klanten die bladeren op desktop of mobiel via een speciale webshop, aangepast met je eigen branding. Personaliseer je website met aangepaste etalages om een unieke, naadloze online winkelervaring voor je klanten te creëren.</p> <h3><strong>Verkoop via social media en marktplaatsen</strong></h3> <p>Promoot en verkoop je producten via meerdere kanalen vanuit één centrale locatie: Shopify. Breid je doelgroep uit door te verkopen waar je potentiële klanten shoppen, op social media en populaire marktplaatsen zoals Facebook Marketplace. Integreer <a href="/nl/verkoopkanalen" target="_blank">verkoopkanalen</a> via apps die voorraad en data synchroniseren.</p> <h3><strong>Verkoop in de Shop App</strong></h3> <p>Maak het gemakkelijk voor klanten om snel af te rekenen, bestellingen en verzenddetails te volgen en je bedrijf te ontdekken met <a href="https://shop.app/" target="_blank" rel="nofollow noopener noreferrer">Shop App</a>, een digitale shopping assistent mogelijk gemaakt door <a href="https://shop.app/shop-pay" target="_blank" rel="nofollow noopener noreferrer">Shop Pay</a>.</p> <h3><strong>Verkoop persoonlijk met retail tools</strong></h3> <p>Verkoop persoonlijk, ondersteund door data die je nodig hebt om online te verkopen, met het all-in-one POS-systeem van Shopify. Bied klanten een naadloze winkelervaring, beheer personeel, houd voorraad bij en meer. Van volledige POS-oplossingen voor winkels met meerdere locaties tot draagbare hardware voor verkoop op markten, Shopify heeft wat je nodig hebt.</p> <div class="marketing-block marketing-block--light marketing-block--padded border-t-2 px-8 py-10 my-12 [&_h2]:!mt-0 [&_h2]:mb-6 [&_h2]:text-t5 [&_h3]:!mt-0 [&_h3]:mb-6 [&_h3]:text-t7 [&_h4]:!mt-0 [&_h4]:mb-6 [&_h4]:text-t8 [&_img]:my-auto [&_p]:!mt-0 [&_p]:mb-6 [&_p]:text-body-sm [&_.heading--4]:text-t6 [&_.marketing-button]:text-white [&_.marketing-button]:no-underline border-blog-highlight" data-component-name="blog-cta-marketing"> <p class="heading--4">Begin met persoonlijk verkopen met Shopify POS</p> <p>Shopify POS is de gemakkelijkste manier om te beginnen met persoonlijk verkopen. Neem je merk mee op pad en accepteer betalingen, beheer voorraad en verkoop overal waar je klanten zijn: op boerenmarkten, pop-up events en alles ertussenin.</p> <a href="/nl/pos" class="marketing-button marketing-button--small" target="_blank">Ontdek Shopify POS</a> </div> <h2 id="6"><strong>Bouw klantrelaties op met Shopify</strong></h2> <div style="text-align: center;"><img src="https://cdn.shopify.com/s/files/1/0253/7753/8082/files/image5_b76fe4a5-01f2-433f-b199-1bc575328f84.jpg?v=1732115321" alt="Een demo van de ingebouwde analyses van Shopify voor winkeleigenaren" style="float: none;" class="border block--bordered" loading="lazy"></div> <p>Statistieken ingebouwd in het beheercentrum van Shopify geven je inzicht in je klanten om op de juiste momenten marketingberichten te sturen.</p> <p>Shopify biedt winkeleigenaren mogelijkheden om langdurige klantrelaties op te bouwen en te onderhouden via een suite van ingebouwde functies, app-integraties en automatiseringen. Deze omvatten:</p> <ul> <li> <a href="/nl/international" target="_blank">Shopify Markets</a><strong>.</strong> Breid je bereik uit door te verkopen aan klanten van over de hele wereld. Met Shopify Markets kun je wereldwijd gaan en verkopen aan klanten overal ter wereld: allemaal via één webshop.</li> <li> <a href="/nl/marketing" target="_blank">Tools voor klantbetrokkenheid en marketing</a><strong>.</strong> Bereik de juiste persoon met het juiste bericht op het juiste moment met behulp van de tools voor klantbetrokkenheid en marketing van Shopify. Maak gebruik van segmentatie, e-mailmarketing, automatiseringsfuncties en meer: voor relevantie en om je doelgroep betrokken te houden.</li> <li> <a href="/nl/inbox" target="_blank">Messaging-tools</a><strong>.</strong> Praat met klanten en beheer gesprekken vanaf elke locatie met Shopify Inbox. Maak geautomatiseerde berichten en ontvang statistieken zodat je je kunt focussen op chats die tot conversie leiden.</li> <li> <a href="/nl/analytics" target="_blank">Krachtige statistieken en analyses voor marketing</a><strong>.</strong> Neem weloverwogen beslissingen voor je bedrijf en krijg inzicht in klantgedrag met behulp van statistieken en data voor marketing uit de rapporten en analyses van Shopify.    <a href="/blog/marketing-insights" target="_blank"> </a> </li> <li>Overige functies<strong>.</strong> Benut de mogelijkheden van <a href="/nl/email-marketing" target="_blank">Shopify Email</a>, marketing automatiseringen, <a href="/nl/segmentation" target="_blank">segmentatie</a> en meer.</li> </ul> <h2 id="7"><strong>De tools die je nodig hebt om te groeien en te bloeien</strong></h2> <p>Shopify helpt de reis van ondernemers naar succes te versnellen via functies voor voorraadbeheer, stroomlijning van de verzending en het behalen van zakelijke doelen. Deze functies omvatten:</p> <ul> <li> <a href="https://help.shopify.com/nl/manual/shopify-admin/shopify-admin-overview" target="_blank">Het Shopify-beheercentrum</a><strong>.</strong> Beheer je bedrijf, orders en klanten uit alle verkoopkanalen en winkellocaties op één plek.</li> <li> <a href="/nl/orders" target="_blank">Tools voor verzending en fulfilment</a><strong>.</strong> Centraliseer alles wat nodig is om fulfilment, voorraad, verzending en meer te beheren met Shopify. </li> <li> <a href="https://shop.app/what-shop-does" target="_blank" rel="nofollow noopener noreferrer">Shop Pay</a><strong>.</strong> Bied klanten de mogelijkheid snel af te rekenen met encryptie, waarbij ze hun gegevens kunnen opslaan om gebruik te maken van een snelle checkout via één klik. </li> <li> <a href="/nl/mobiel" target="_blank">Mobiele app</a><strong>.</strong> Gebruik de Shopify-app om je bedrijf overal te runnen. Hiermee kun je je Shopify-winkel onderweg beheren, in real-time reageren op informatie, statistieken bekijken en meer.</li> </ul> <p>💡 Shopify biedt een reeks <a href="/nl/hulpmiddelen" target="_blank">gratis zakelijke tools</a> die bedrijfstaken vereenvoudigen. Probeer de <a href="/nl/hulpmiddelen/image-resizer" target="_blank">formaataanpasser</a> voor productfoto's of berichten op social media, gebruik de <a href="/nl/hulpmiddelen/slogan-maker" target="_blank">slogan-maker</a> om snel campagnes te maken of stel in een handomdraai <a href="/nl/hulpmiddelen/beleid-generator/retourbeleid" target="_blank">terugbetalingsbeleid</a> op.</p> <p>Met miljoenen bedrijven die elk denkbaar product verkopen in markten over de hele wereld, is inspelen op hun behoeften een grote uitdaging. Maar een product dat elke mogelijke functie combineert in één platform, maakt het voor de meeste ondernemers alleen maar lastiger in gebruik.</p> <p>In plaats daarvan staat bij Shopify het maken van een flexibel platform centraal, met de mogelijkheid om functionaliteit toe te voegen om in te spelen op de unieke complexiteit van elk bedrijf. Optionele Shopify-producten en verkoopkanalen kunnen rechtstreeks vanuit het Shopify-beheercentrum worden toegevoegd. En ontwikkelaars van over de hele wereld worden uitgenodigd om apps, thema's en andere integraties specifiek voor het Shopify-platform te bouwen.</p> <h2 id="8"><strong>Een flexibel handelsplatform voor elk bedrijf</strong></h2> <div style="text-align: center;"><img style="float: none;" alt="Een klant praat met een winkelmedewerker in een café" src="https://cdn.shopify.com/s/files/1/0253/7753/8082/files/image2_f2a02084-059e-42ea-8aaa-21bb5c5f79d3.jpg?v=1732115363" loading="lazy"></div> <p>Met miljoenen bedrijven die elk denkbaar product verkopen in markten over de hele wereld, is inspelen op hun behoeften een grote uitdaging.</p> <p>In plaats van elke mogelijke functie in een ingewikkeld platform te integreren, kiest Shopify voor flexibiliteit. </p> <p>Je kunt de functionaliteit toevoegen die je nodig hebt om de complexiteit van je bedrijf aan te pakken.</p> <p>Optionele producten en verkoopkanalen kunnen rechtstreeks vanuit het Shopify-beheercentrum worden toegevoegd. Bovendien worden ontwikkelaars van over de hele wereld uitgenodigd om apps, thema's en andere integraties specifiek voor Shopify te bouwen.</p> <p>Als je zelf met de code wilt experimenteren, maakt Shopify het mogelijk om:</p> <ul> <li>Je thema te personaliseren of een compleet nieuw thema te bouwen.</li> <li>Aangepaste apps voor je winkel te bouwen met behulp van de <a href="https://shopify.dev" target="_blank">ontwikkelaarstools</a> en API’s van Shopify.</li> <li>API's te gebruiken om aangepaste ervaringen te creëren, zoals het verkopen van je producten in een videogame.</li> </ul> <p>Met Shopify hoef je gebruiksgemak niet op te offeren voor geavanceerde functies. </p> <p>Zet je winkel en campagnes snel op en creëer rijke ervaringen die kunnen concurreren met grote merken.</p> <h2 id="9"><strong>Begin vandaag nog met Shopify</strong></h2> <p>Shopify is een alles-in-één handelsplatform en een rijk ecosysteem dat verkopers, ontwikkelaars, zakelijke experts en shoppers verbindt in de gezamenlijke zoektocht naar betere commerce voor iedereen.</p> <p>Shopify maakt ondernemerschap toegankelijker voor iedereen die onafhankelijkheid zoekt: van selfmade TikTok-sterren tot innovatieve productontwikkelaars. Of je nu een maker bent die inkomsten wil genereren met zijn <a href="/nl/blog/personal-brand" target="_blank">personal brand</a>, een ondernemende pionier die zijn eigen weg zoekt of een groot merk dat klanten over de hele wereld bedient, Shopify is gebouwd voor jouw behoeften.</p> <p>Klaar om een <a href="/nl/blog/bedrijf-starten" target="_blank">bedrijf te starten</a>? Ga je aan de slag met Shopify, dan profiteer je van een gratis proefperiode, zodat je alles kunt verkennen wat het platform te bieden heeft. Bouw je merk, ontwikkel je producten en begin vandaag nog met het bereiken van klanten en het binnenhalen van online en persoonlijke verkopen.</p> <p><em>Illustratie door Núria Madrid</em></p> <div id=":R0:" data-component-name="blog-read-more" class="marketing-block marketing-block--light marketing-block--padded text-body-sm text-left my-8 tablet:my-16 p-8 bg-marketingBg border-t-2 [&_h2]:text-t5 border-blog-highlight"><h2 class="!mt-0 mb-6 font-aktivgroteskextended">Meer lezen</h2><ul class="!mt-0 !mb-0"><li class="mt-2"><a href="/nl/blog/dropshipping-met-aliexpress">Alles wat je moet weten over dropshipping met AliExpress</a></li><li class="mt-2"><a href="/nl/blog/webshop-beginnen">Een webshop beginnen- iedereen kan het met Shopify (een stappenplan)</a></li><li class="mt-2"><a href="/nl/blog/print-on-demand">Print on demand- verkoop je eigen T-shirts, mokken en meer met minimale investering</a></li><li class="mt-2"><a href="/nl/blog/bol-com-verkoopaccount">Verkopen via Bol, goed idee of niet? Wij zochten het uit</a></li><li class="mt-2"><a href="/nl/blog/nieuwe-regels-online-verkopen">Nieuwe regels voor online verkopen- wat verandert er?</a></li><li class="mt-2"><a href="/nl/blog/nft-digitale-kunst">NFT’s en digitale kunst- een hype of een gouden toekomst?</a></li><li class="mt-2"><a href="/nl/blog/handelsregister">Handelsregister- wat is het en waarom is het belangrijk dat je je inschrijft?</a></li><li class="mt-2"><a href="/nl/blog/merchandise-maken">Zelf merchandise maken en verkopen</a></li><li class="mt-2"><a href="/nl/blog/online-fotos-verkopen">Online foto’s verkopen- tips voor amateurs en professionals</a></li><li class="mt-2"><a href="/nl/blog/leverancier-vinden">Zo vind je leveranciers, groothandels en fabrikanten voor jouw webshop</a></li></ul></div><div class="marketing-block marketing-block--light marketing-block--padded my-12 border-l-2 pl-4 [&_h2]:!mt-0 [&_h2]:mb-6 [&_h2]:text-t5 [&_h3]:!mt-0 [&_h3]:mb-6 [&_h3]:text-t7 [&_h4]:!mt-0 [&_h4]:mb-6 [&_h4]:text-t8 [&_ul]:!mt-0 [&_ul]:mb-6 [&_ul:last-child]:mb-0 [&_ol]:!mt-0 [&_ol]:mb-6 [&_ol:last-child]:mb-0 [&_p]:!mt-0 [&_p]:mb-6 [&_p:last-child]:mb-0 border-blog-highlight text-body-sm my-8 tablet:my-16 p-8 bg-marketingBg !border-l-0 border-t-2 pl-8 [&_[itemscope]]:mb-6 [&_[itemscope]:last-child]:mb-0" id="faq-section"> <div itemtype="https://schema.org/FAQPage" itemscope=""> <h2 id="8">Veelgestelde vragen over Shopify</h2> <div itemtype="https://schema.org/Question" itemprop="mainEntity" itemscope=""> <h3 itemprop="name">Is Shopify geschikt voor beginners?</h3> <div itemtype="https://schema.org/Answer" itemprop="acceptedAnswer" itemscope=""> <div itemprop="text"> <p>Shopify is gebouwd om beginners te ondersteunen en is eenvoudig in gebruik. Het is flexibel genoeg om te voldoen aan de behoeften van groeiende kleine bedrijven en gevestigde ondernemingen. </p> <p>Maak je eigen webshop met drag-and-drop sjablonen, zonder dat je hoeft te coderen, en accepteer betalingen met de eigen betalingsverwerker van Shopify.</p> </div> </div> </div> <div itemtype="https://schema.org/Question" itemprop="mainEntity" itemscope=""> <h3 itemprop="name">Wat kost Shopify?</h3> <div itemtype="https://schema.org/Answer" itemprop="acceptedAnswer" itemscope=""> <div itemprop="text"> <p>Shopify heeft verschillende abonnementen waar bedrijven uit kunnen kiezen, beginnend bij € 5 per maand. </p> <p>Het Shopify Starter-abonnement voor makers die verkopen op social media kost € 5 per maand, terwijl het Basic-abonnement van Shopify € 29 per maand kost.</p> <p>Het toevoegen van apps uit de Shopify App Store kan extra kosten met zich meebrengen. Bekijk de prijzen-pagina specifiek voor jouw regio voor de exacte prijzen.</p> </div> </div> </div> <div itemtype="https://schema.org/Question" itemprop="mainEntity" itemscope=""> <h3 itemprop="name">In welke landen kan ik Shopify gebruiken?</h3> <div itemtype="https://schema.org/Answer" itemprop="acceptedAnswer" itemscope=""> <div itemprop="text"> <p>Shopify ondersteunt webshops en retailbedrijven in 175 landen. Je kunt Shopify gebruiken in meer dan 20 talen en met Shopify Payments betalingen accepteren in Nederland, België, Duitsland, Frankrijk en andere landen.</p> <p>Ondernemers in landen waar Shopify Payments niet beschikbaar is, kunnen Shopify gebruiken met goedgekeurde externe betalingsgateways.</p> </div> </div> </div> <div itemtype="https://schema.org/Question" itemprop="mainEntity" itemscope=""> <h3 itemprop="name">Wat kan ik verkopen op Shopify?</h3> <div itemtype="https://schema.org/Answer" itemprop="acceptedAnswer" itemscope=""> <div itemprop="text"> <p>Je kunt een breed scala aan producten en diensten verkopen op Shopify, waaronder fysieke producten, digitale producten, abonnementen, ticketed ervaringen en consultancy diensten. </p> <p>Bepaalde producten zijn verboden om te verkopen op Shopify. Bekijk het Shopify Acceptable Use Policy voordat je Shopify gebruikt om je producten en diensten te verkopen.</p> </div> </div> </div> <div itemtype="https://schema.org/Question" itemprop="mainEntity" itemscope=""> <h3 itemprop="name">Waar kan ik verkopen met Shopify?</h3> <div itemtype="https://schema.org/Answer" itemprop="acceptedAnswer" itemscope=""> <div itemprop="text"> <p>Met Shopify kun je overal verkopen waar je klanten zijn. </p> <p>Dat omvat verkopen via een webshop, in de Shop App, persoonlijk in een winkel of op een beurs, op marktplaatsen zoals Amazon en eBay, op social media kanalen zoals TikTok en Instagram, en via groothandels.</p> </div> </div> </div> <div itemtype="https://schema.org/Question" itemprop="mainEntity" itemscope=""> <h3 itemprop="name">Wat heb ik nodig om online te verkopen met Shopify?</h3> <div itemtype="https://schema.org/Answer" itemprop="acceptedAnswer" itemscope=""> <div itemprop="text"> <p>De eerste stappen van online verkopen met Shopify zijn je producten inkopen of produceren en een doelgroep identificeren. </p> <p>Je kunt je aanmelden voor een gratis proefperiode op Shopify om het platform te verkennen voordat je je aanmeldt voor een abonnement en je webshop bouwt. </p> <p>Bekijk voordat je je webshop lanceert deze e-commerce checklist om er zeker van te zijn dat je klaar bent om klanten te bereiken en verkopen binnen te halen.</p> </div> </div> </div> </div> </div></div></div><div class="border-t tablet-xl:border-[#d4d4d8] my-16 py-6 flex tablet-xl:flex-row justify-between flex-col"><div class="flex items-center tablet-xl:justify-start tablet-xl:flex-row flex-row-reverse justify-between"><div class="self-center flex flex-col"><div class="gap-x-1 flex flex-wrap text-lg font-aktivgroteskextended leading-[18px] font-bold mb-2"> door <span itemProp="author" itemscope="" itemType="https://schema.org/Person"><span itemProp="name">Shopify Staff</span></span></div><div class="text-body-sm text-shade-50">Laatst bijgewerkt <time>3 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data-component-name="blog-popular-post-bestverkochte-producten-voor-webshops"><span class="richtext text-base block hover:underline hover:underline-offset-4 font-normal">Meest verkochte producten voor webshops - trends en tips (2022)</span></a></span><span class="mb-4 pl-2 border-l border-[#CAD4D7] inline-block"><span class="uppercase text-xs mb-2 block pt-2 font-bold [&_a]:no-underline [&_a]:hover:text-link-light-hover"><a href="/nl/blog/topics/product-ideeën-webshop-beginnen" data-component-name="blog-popular-post-Product Ideeën & Webshop Beginnen">Product Ideeën & Webshop Beginnen</a></span><a href="/nl/blog/leverancier-vinden" data-component-name="blog-popular-post-leverancier-vinden"><span class="richtext text-base block hover:underline hover:underline-offset-4 font-normal">Zo vind je leveranciers, groothandels en fabrikanten voor jouw webshop</span></a></span></div><div class="bg-[#EEFAB3] mt-[640px] hidden" data-priority="1" data-component-name="blog-CTA-seasonal-email"><div class="p-4 pb-0"><img src="https://cdn.shopify.com/b/shopify-brochure2-assets/c8790c0f3c1fa91ccc845e45ce067bbe.png" alt="start-free-trial"/></div><div class="p-4"><p class="richtext color-black tracking-[-0.02em] text-2xl font-aktivgroteskextended mb-4 uppercase font-semibold">Hét verkooppunt voor altijd en overal.</p><a href="https://accounts.shopify.com/store-create?language=nl&locale=nl&signup_page=https%3A%2F%2Fwww.shopify.com%2Fnl%2Fblog%2Fwat-is-shopify&signup_types[]=paid_trial_experience" class="inline-block self-center overflow-hidden max-w-full px-button-px py-button-py ring-inset rounded-button font-button-font font-button-weight tracking-button-tracking transition-all duration-150 focus-visible:outline-2 focus-visible:outline-offset-2 focus-visible:outline-state-focus focus-visible:outline border-2 text-button-light-primary-text bg-button-light-primary-bg border-button-light-primary-border ring-button-light-primary-border hover:text-button-light-primary-text-hover hover:bg-button-light-primary-bg-hover hover:border-button-light-primary-border-hover hover:ring-button-light-primary-border-hover focus:text-button-light-primary-text-focus focus:bg-button-light-primary-bg-focus focus:border-button-light-primary-border-focus focus:ring-button-light-primary-border-focus active:text-button-light-primary-text-active active:bg-button-light-primary-bg-active active:border-button-light-primary-border-active active:ring disabled:text-button-light-primary-text-disabled disabled:bg-button-light-primary-bg-disabled disabled:border-button-light-primary-border-disabled disabled:ring-button-light-primary-border-disabled text-base" data-component-name="button" target="">Gratis proefperiode starten</a><p class="richtext text-[0.625rem] text-black pt-2"></p></div></div><div class="font-aktivgroteskextended mt-[640px]" data-priority="0"><p class="richtext text-base uppercase mb-6">populaire posts</p><span class="mb-4 pl-2 border-l border-[#CAD4D7] inline-block"><span class="uppercase text-xs mb-2 block pt-2 font-bold [&_a]:no-underline [&_a]:hover:text-link-light-hover"><a href="/nl/blog/topics/inspiratie" data-component-name="blog-popular-post-Inspiratie">Inspiratie</a></span><a href="/nl/blog/thuiswerken-bedrijf-ideeen" data-component-name="blog-popular-post-thuiswerken-bedrijf-ideeen"><span class="richtext text-base block hover:underline hover:underline-offset-4 font-normal">Geld verdienen vanuit huis: 25 inspirerende ideeën in 2022</span></a></span><span class="mb-4 pl-2 border-l border-[#CAD4D7] inline-block"><span class="uppercase text-xs mb-2 block pt-2 font-bold [&_a]:no-underline [&_a]:hover:text-link-light-hover"><a href="/nl/blog/topics/dropshipping" data-component-name="blog-popular-post-Dropshipping">Dropshipping</a></span><a href="/nl/blog/wat-is-dropshipping" data-component-name="blog-popular-post-wat-is-dropshipping"><span class="richtext text-base block hover:underline hover:underline-offset-4 font-normal">Wat is dropshipping en hoe werkt het?</span></a></span><span class="mb-4 pl-2 border-l border-[#CAD4D7] inline-block"><span class="uppercase text-xs mb-2 block pt-2 font-bold [&_a]:no-underline [&_a]:hover:text-link-light-hover"><a href="/nl/blog/topics/product-ideeën-webshop-beginnen" data-component-name="blog-popular-post-Product Ideeën & Webshop Beginnen">Product Ideeën & Webshop Beginnen</a></span><a href="/nl/blog/vind-je-niche" data-component-name="blog-popular-post-vind-je-niche"><span class="richtext text-base block hover:underline hover:underline-offset-4 font-normal">Vind je niche: 9 nichemarkt voorbeelden met veel kansen</span></a></span><span class="mb-4 pl-2 border-l border-[#CAD4D7] inline-block"><span class="uppercase text-xs mb-2 block pt-2 font-bold [&_a]:no-underline [&_a]:hover:text-link-light-hover"><a href="/nl/blog/topics/dropshipping" data-component-name="blog-popular-post-Dropshipping">Dropshipping</a></span><a href="/nl/blog/print-on-demand" data-component-name="blog-popular-post-print-on-demand"><span class="richtext text-base block hover:underline hover:underline-offset-4 font-normal">Print on demand: verkoop je eigen T-shirts, mokken en meer zonder eigen geld</span></a></span></div></div></div></div></div></div><div itemProp="publisher" itemscope="" itemType="https://schema.org/Organization"><meta itemProp="name" content="Shopify"/><div itemProp="logo" itemscope="" itemType="https://schema.org/ImageObject"><meta itemProp="url" content="https://cdn.shopify.com/assets/images/logos/shopify_logo_black.png"/><meta itemProp="width" content="210"/><meta itemProp="height" content="60"/></div></div></article><div class="py-10 tablet-xl:py-16 overflow-hidden lg:hidden tablet-xl:pt-0 pt-0 [&_h5]:uppercase [&_.popular-posts]:border-t-2"><div class="container"><div class="flex justify-between items-center mb-9"><h5 class="richtext tracking-[-.02em] blog-section-header text-[26px] leading-[30px] tablet:text-[24px] tablet:leading-[32px] font-bold tablet:font-medium">populaire posts</h5></div></div><div class="container max-lg:!mr-0"><div class="flex justify-start flex-nowrap max-w-full overflow-x-auto snap-x snap-mandatory gap-x-gutter pr-[var(--margin)] lg:flex-wrap lg:justify-center lg:overflow-hidden lg:gap-y-gutter lg:mb-gutter lg:mx-auto lg:py-4 lg:pr-0"><div class="popular-posts support-card shrink-0 snap-center w-[296px] lg:basis-1/4-gutter"><article class="article--index"><div class="blogPost pt-4"><div class="uppercase font-shopifysans font-medium pb-2 text-[12px] leading-[20px] tracking-[0.02em] text-shade-100 hover:text-link-light-hover"><a href="/nl/blog/topics/product-ideeën-webshop-beginnen" class="no-underline">Product Ideeën & Webshop Beginnen</a></div><div class="tracking-[-.02em] font-normal pb-4 hover:underline font-aktivgroteskextended text-shade-100 text-base desktop:text-xl"><a class="tracking-[-.02em] font-normal pb-4 hover:underline font-aktivgroteskextended text-shade-100 text-base desktop:text-xl" href="/nl/blog/webshop-complete-stappenplan" rel="" target="_self">Een webshop starten: hier moet je rekening mee houden (5 stappen)</a></div><p class="richtext text-body-sm font-shopifysans font-normal text-shade-60">2023-10-25</p></div></article></div><div class="popular-posts support-card shrink-0 snap-center w-[296px] lg:basis-1/4-gutter"><article class="article--index"><div class="blogPost pt-4"><div class="uppercase font-shopifysans font-medium pb-2 text-[12px] leading-[20px] tracking-[0.02em] text-shade-100 hover:text-link-light-hover"><a href="/nl/blog/topics/product-ideeën-webshop-beginnen" class="no-underline">Product Ideeën & Webshop Beginnen</a></div><div class="tracking-[-.02em] font-normal pb-4 hover:underline font-aktivgroteskextended text-shade-100 text-base desktop:text-xl"><a class="tracking-[-.02em] font-normal pb-4 hover:underline font-aktivgroteskextended text-shade-100 text-base desktop:text-xl" href="/nl/blog/online-geld-verdienen" rel="" target="_self">Online geld verdienen: 26 manieren om direct te starten</a></div><p class="richtext text-body-sm font-shopifysans font-normal text-shade-60">2023-11-08</p></div></article></div><div class="popular-posts support-card shrink-0 snap-center w-[296px] lg:basis-1/4-gutter"><article class="article--index"><div class="blogPost pt-4"><div class="uppercase font-shopifysans font-medium pb-2 text-[12px] leading-[20px] tracking-[0.02em] text-shade-100 hover:text-link-light-hover"><a href="/nl/blog/topics/product-ideeën-webshop-beginnen" class="no-underline">Product Ideeën & Webshop Beginnen</a></div><div class="tracking-[-.02em] font-normal pb-4 hover:underline font-aktivgroteskextended text-shade-100 text-base desktop:text-xl"><a class="tracking-[-.02em] font-normal pb-4 hover:underline font-aktivgroteskextended text-shade-100 text-base desktop:text-xl" href="/nl/blog/bestverkochte-producten-voor-webshops" rel="" target="_self">Meest verkochte producten voor webshops - trends en tips (2022)</a></div><p class="richtext text-body-sm font-shopifysans font-normal text-shade-60">2022-06-12</p></div></article></div><div class="popular-posts support-card shrink-0 snap-center w-[296px] lg:basis-1/4-gutter"><article class="article--index"><div class="blogPost pt-4"><div class="uppercase font-shopifysans font-medium pb-2 text-[12px] leading-[20px] tracking-[0.02em] text-shade-100 hover:text-link-light-hover"><a href="/nl/blog/topics/product-ideeën-webshop-beginnen" class="no-underline">Product Ideeën & Webshop Beginnen</a></div><div class="tracking-[-.02em] font-normal pb-4 hover:underline font-aktivgroteskextended text-shade-100 text-base desktop:text-xl"><a class="tracking-[-.02em] font-normal pb-4 hover:underline font-aktivgroteskextended text-shade-100 text-base desktop:text-xl" href="/nl/blog/leverancier-vinden" rel="" target="_self">Zo vind je leveranciers, groothandels en fabrikanten voor jouw webshop</a></div><p class="richtext text-body-sm font-shopifysans font-normal text-shade-60">2022-06-09</p></div></article></div><div class="popular-posts support-card shrink-0 snap-center w-[296px] lg:basis-1/4-gutter"><article class="article--index"><div class="blogPost pt-4"><div class="uppercase font-shopifysans font-medium pb-2 text-[12px] leading-[20px] tracking-[0.02em] text-shade-100 hover:text-link-light-hover"><a href="/nl/blog/topics/inspiratie" class="no-underline">Inspiratie</a></div><div class="tracking-[-.02em] font-normal pb-4 hover:underline font-aktivgroteskextended text-shade-100 text-base desktop:text-xl"><a class="tracking-[-.02em] font-normal pb-4 hover:underline font-aktivgroteskextended text-shade-100 text-base desktop:text-xl" href="/nl/blog/thuiswerken-bedrijf-ideeen" rel="" target="_self">Geld verdienen vanuit huis: 25 inspirerende ideeën in 2022</a></div><p class="richtext text-body-sm font-shopifysans font-normal text-shade-60">2022-06-12</p></div></article></div><div class="popular-posts support-card shrink-0 snap-center w-[296px] lg:basis-1/4-gutter"><article class="article--index"><div class="blogPost pt-4"><div class="uppercase font-shopifysans font-medium pb-2 text-[12px] leading-[20px] tracking-[0.02em] text-shade-100 hover:text-link-light-hover"><a href="/nl/blog/topics/dropshipping" class="no-underline">Dropshipping</a></div><div class="tracking-[-.02em] font-normal pb-4 hover:underline font-aktivgroteskextended text-shade-100 text-base desktop:text-xl"><a class="tracking-[-.02em] font-normal pb-4 hover:underline font-aktivgroteskextended text-shade-100 text-base desktop:text-xl" href="/nl/blog/wat-is-dropshipping" rel="" target="_self">Wat is dropshipping en hoe werkt het?</a></div><p class="richtext text-body-sm font-shopifysans font-normal text-shade-60">2022-05-05</p></div></article></div><div class="popular-posts support-card shrink-0 snap-center w-[296px] lg:basis-1/4-gutter"><article class="article--index"><div class="blogPost pt-4"><div class="uppercase font-shopifysans font-medium pb-2 text-[12px] leading-[20px] tracking-[0.02em] text-shade-100 hover:text-link-light-hover"><a href="/nl/blog/topics/product-ideeën-webshop-beginnen" class="no-underline">Product Ideeën & Webshop Beginnen</a></div><div class="tracking-[-.02em] font-normal pb-4 hover:underline font-aktivgroteskextended text-shade-100 text-base desktop:text-xl"><a class="tracking-[-.02em] font-normal pb-4 hover:underline font-aktivgroteskextended text-shade-100 text-base desktop:text-xl" href="/nl/blog/vind-je-niche" rel="" target="_self">Vind je niche: 9 nichemarkt voorbeelden met veel kansen</a></div><p class="richtext text-body-sm font-shopifysans font-normal text-shade-60">2022-07-21</p></div></article></div><div class="popular-posts support-card shrink-0 snap-center w-[296px] lg:basis-1/4-gutter"><article class="article--index"><div class="blogPost pt-4"><div class="uppercase font-shopifysans font-medium pb-2 text-[12px] leading-[20px] tracking-[0.02em] text-shade-100 hover:text-link-light-hover"><a href="/nl/blog/topics/dropshipping" class="no-underline">Dropshipping</a></div><div class="tracking-[-.02em] font-normal pb-4 hover:underline font-aktivgroteskextended text-shade-100 text-base desktop:text-xl"><a class="tracking-[-.02em] font-normal pb-4 hover:underline font-aktivgroteskextended text-shade-100 text-base desktop:text-xl" href="/nl/blog/print-on-demand" rel="" target="_self">Print on demand: verkoop je eigen T-shirts, mokken en meer zonder eigen geld</a></div><p class="richtext text-body-sm font-shopifysans font-normal text-shade-60">2023-11-08</p></div></article></div></div><div class="mobile-indicators mt-6 flex justify-center gap-x-2 lg:hidden"><div class="rounded-full box-content w-2 h-2 bg-black w-2 h-2"></div><div class="rounded-full box-content w-2 h-2 bg-[#d9d9d9] w-2 h-2"></div><div class="rounded-full box-content w-2 h-2 bg-[#d9d9d9] w-2 h-2"></div><div class="rounded-full box-content w-2 h-2 bg-[#d9d9d9] w-2 h-2"></div><div class="rounded-full box-content w-2 h-2 bg-[#d9d9d9] w-2 h-2"></div><div class="rounded-full box-content w-2 h-2 bg-[#d9d9d9] w-2 h-2"></div><div class="rounded-full box-content w-2 h-2 bg-[#d9d9d9] w-2 h-2"></div><div class="rounded-full box-content w-2 h-2 bg-[#d9d9d9] w-2 h-2"></div></div></div></div><div class="grid md:grid-cols-2"><div class="relative overflow-hidden"><img class="h-full w-full object-cover absolute top-0 left-0 bottom-0" src="https://cdn.shopify.com/b/shopify-brochure2-assets/c46f986d892538f4b0a15f25692330f7.png?originalWidth=1420&originalHeight=1040" alt="subscription banner" loading="lazy" decoding="async" width="1420" height="1040" srcSet="https://cdn.shopify.com/b/shopify-brochure2-assets/c46f986d892538f4b0a15f25692330f7.png?originalWidth=1420&originalHeight=1040&width=200 200w, https://cdn.shopify.com/b/shopify-brochure2-assets/c46f986d892538f4b0a15f25692330f7.png?originalWidth=1420&originalHeight=1040&width=400 400w, https://cdn.shopify.com/b/shopify-brochure2-assets/c46f986d892538f4b0a15f25692330f7.png?originalWidth=1420&originalHeight=1040&width=600 600w, https://cdn.shopify.com/b/shopify-brochure2-assets/c46f986d892538f4b0a15f25692330f7.png?originalWidth=1420&originalHeight=1040&width=800 800w, https://cdn.shopify.com/b/shopify-brochure2-assets/c46f986d892538f4b0a15f25692330f7.png?originalWidth=1420&originalHeight=1040&width=1000 1000w, https://cdn.shopify.com/b/shopify-brochure2-assets/c46f986d892538f4b0a15f25692330f7.png?originalWidth=1420&originalHeight=1040&width=1200 1200w, https://cdn.shopify.com/b/shopify-brochure2-assets/c46f986d892538f4b0a15f25692330f7.png?originalWidth=1420&originalHeight=1040&width=1400 1400w"/></div><div class="flex bg-black"><div class="text-left desktop:mx-10 self-center py-16 md:py-28 mx-10 md:mx-0 md:px-4 desktop:px-8"><div class="text-left text-section-dark-text [&_span]:font-aktivgroteskextended [&_span]:text-left tablet-xl:[&_span]:text-[40px] [&_span]:leading-[48px] [&_span]:font-medium [&_span]:tracking-normal [&_p]:text-white [&_p]:text-left [&_p]:text-lg [&_p]:leading-[26px] [&_p]:font-normal [&_p]:tracking-tight [&_p]:pb-6" data-mode="dark" data-component-name="heading-group"><span class="richtext text-t2">Blijf op de hoogte van het laatste nieuws van Shopify</span><p class="richtext text-body-lg pt-sm">Abonneer je op onze blog en ontvang gratis e-commercetips, inspiratie en hulpmiddelen rechtstreeks in je inbox.</p></div><div class="[&_p]:text-left [&_p]:text-xs [&_p]:leading-[18px] [&_p]:pt-xs [&_button]:mt-[3px]" data-mode="dark" data-center="false"><form method="post" action="/nl/blog/api/subscribe" class="flex w-full flex-col justify-center sm:w-[406px] [&_button]:bg-[#7BE986] items-start text-white"><div id=":Ruh5n5:" data-component-name="waitlist-form-input-wrapper" class="box-border flex h-14 w-full justify-between rounded-full border border-shades-60 border-[#52525B] pl-6 pr-1 items-start text-white bg-white"><label for="email-input-:Ruh5n5H1:" class="sr-only">Vul je e-mailadres in</label><input id="email-input-:Ruh5n5H1:" class="text-shade-70 h-14 w-full bg-transparent outline-none placeholder:text-black placeholder:font-normal" type="email" spellcheck="false" autoComplete="email" name="email" placeholder="Vul je e-mailadres in"/><input type="hidden" name="subscriptionId" value="DE84EF61-2A02-4778-8807-F01B108DE974"/><input type="hidden" name="signup_page" value="/nl/blog/wat-is-shopify"/><input type="hidden" name="locale" value="nl-NL"/><input type="hidden" name="blogHandle" value="blog"/><input type="hidden" name="form_type" value="subscribe"/><div class="hidden sm:block"><button type="submit" class="inline-block self-center overflow-hidden max-w-full px-button-px ring-inset rounded-button text-button-size font-button-font font-button-weight tracking-button-tracking transition-all duration-150 focus-visible:outline-2 focus-visible:outline-offset-2 focus-visible:outline-state-focus focus-visible:outline disabled:hover-ring-0 md:py-button-lg-py border-2 text-button-light-secondary-text bg-button-light-secondary-bg border-button-light-secondary-border ring-button-light-secondary-border hover:text-button-light-secondary-text-hover hover:ring-button-light-secondary-border-hover focus:text-button-light-secondary-text-focus focus:border-button-light-secondary-border-focus focus:ring-button-light-secondary-border-focus active:text-button-light-secondary-text-active active:border-button-light-secondary-border-active active:ring-button-light-secondary-border-active disabled:text-button-light-secondary-text-disabled disabled:bg-button-light-secondary-bg-disabled disabled:border-button-light-secondary-border-disabled disabled:ring-button-light-secondary-border-disabled w-full mt-2 sm:mt-0 md:text-base py-4 sm:py-3 md:px-7 disabled:!bg-[#e5e7eb] whitespace-nowrap hover:border-white hover:ring-0 hover:bg-[#62ba6b] focus:bg-[#00740B] active:bg-[#00740B] border-none" data-component-name="join-waitlist-form-button">Aanmelden</button></div></div><div class="block w-full sm:hidden"><button type="submit" class="inline-block self-center overflow-hidden max-w-full px-button-px ring-inset rounded-button text-button-size font-button-font font-button-weight tracking-button-tracking transition-all duration-150 focus-visible:outline-2 focus-visible:outline-offset-2 focus-visible:outline-state-focus focus-visible:outline disabled:hover-ring-0 md:py-button-lg-py border-2 text-button-light-secondary-text bg-button-light-secondary-bg border-button-light-secondary-border ring-button-light-secondary-border hover:text-button-light-secondary-text-hover hover:ring-button-light-secondary-border-hover focus:text-button-light-secondary-text-focus focus:border-button-light-secondary-border-focus focus:ring-button-light-secondary-border-focus active:text-button-light-secondary-text-active active:border-button-light-secondary-border-active active:ring-button-light-secondary-border-active disabled:text-button-light-secondary-text-disabled disabled:bg-button-light-secondary-bg-disabled disabled:border-button-light-secondary-border-disabled disabled:ring-button-light-secondary-border-disabled w-full mt-2 sm:mt-0 md:text-base py-4 sm:py-3 md:px-7 disabled:!bg-[#e5e7eb] whitespace-nowrap hover:border-white hover:ring-0 hover:bg-[#62ba6b] focus:bg-[#00740B] active:bg-[#00740B] border-none" data-component-name="join-waitlist-form-button">Aanmelden</button></div><input class="sr-only" id=":Reauh5n5:" name="address" aria-label="address"/></form><p class="richtext text-body-sm pt-sm sm:w-[406px] w-full items-left text-white">Je kunt je op elk moment weer afmelden. Als je je e-mailadres invult, ga je ermee akkoord marketingberichten van Shopify te ontvangen.</p></div></div></div></div></section><div class="relative overflow-hidden bg-blog-bannerBg py-10 tablet-xl:py-20" data-component-name="cta-footer-banner"><div class="container relative flex flex-col items-center text-center py-10 tablet-xl:py-16"><span class="richtext uppercase font-medium font-aktivgroteskextended mb-2 text-[28px] tablet-xl:text-[42px] desktop:text-[48px] max-w-[600px] tablet-xl:mb-6 leading-[36px] tablet-xl:leading-[46px] desktop:leading-[56px]">Verkoop waar dan ook met Shopify</span><p class="richtext max-w-[680px] text-body-base tablet-xl:text-body-lg mb-2 tablet-xl:mb-9">Leer al doende. Probeer Shopify gratis en ontdek alle tools die je nodig hebt om je bedrijf te starten, te runnen en te laten groeien.</p><div data-component-name="button-group" class="text-base relative z-20" data-mode="light"><div class="flex gap-y-sm flex-wrap gap-x-sm justify-center"><a href="https://accounts.shopify.com/store-create?language=nl&locale=nl&signup_page=https%3A%2F%2Fwww.shopify.com%2Fnl%2Fblog%2Fwat-is-shopify&signup_types[]=paid_trial_experience" class="inline-block self-center overflow-hidden max-w-full px-button-px py-button-py ring-inset rounded-button text-button-size font-button-font font-button-weight tracking-button-tracking transition-all duration-150 focus-visible:outline-2 focus-visible:outline-offset-2 focus-visible:outline-state-focus focus-visible:outline md:px-button-lg-px md:py-button-lg-py md:text-button-lg-size border-2 text-button-light-primary-text bg-button-light-primary-bg border-button-light-primary-border ring-button-light-primary-border hover:text-button-light-primary-text-hover hover:bg-button-light-primary-bg-hover hover:border-button-light-primary-border-hover hover:ring-button-light-primary-border-hover focus:text-button-light-primary-text-focus focus:bg-button-light-primary-bg-focus focus:border-button-light-primary-border-focus focus:ring-button-light-primary-border-focus active:text-button-light-primary-text-active active:bg-button-light-primary-bg-active active:border-button-light-primary-border-active active:ring disabled:text-button-light-primary-text-disabled disabled:bg-button-light-primary-bg-disabled disabled:border-button-light-primary-border-disabled disabled:ring-button-light-primary-border-disabled" data-component-name="button" data-mode="light" target="">Gratis uitproberen</a></div></div><p class="richtext text-sm mt-2">Probeer Shopify gratis. Geen creditcard vereist.</p></div></div><div class="hidden -top-24 mb-lg [&_label]:text-sm [&_label]:text-white mt-sm mr-sm gap-xl"></div></main><footer class="relative flex flex-col font-shopifysans bg-black text-white" data-component-name="footer" data-viewable-component="true"><section class="container flex flex-col gap-16 py-16 my-0 sm:justify-start sm:pb-16 md:flex-row md:flex-nowrap md:justify-between md:pb-20 md:py-20 md:gap-20 xl:w-full bg-black text-white" data-section-name="footer" data-section-index="1" data-component-name="footer" data-viewable-component="true"><div class="min-w-[100px]"><svg fill="none" role="img" viewBox="0 0 56 64" class="h-[44px]" height="64" data-component-name="shopify-logo"><title>Shopify-logo</title><g clip-path="url(#clip0_198_267)"><path d="M37.7102 7.42882C37.7102 7.42882 37.0044 7.6296 35.8448 7.98098C35.6432 7.32843 35.3407 6.57549 34.9374 5.77235C33.6266 3.26255 31.6604 1.90725 29.3414 1.90725C29.1901 1.90725 29.0389 1.90725 28.8372 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52.0531 10.3351 48.439 10.3351 48.439L11.6459 42.9174C11.6459 42.9174 15.0237 45.4774 17.746 45.2767C19.5105 45.1763 20.1659 43.7206 20.1155 42.7167C19.8634 38.5002 12.9062 38.7512 12.4525 31.8241C12.0492 26.0014 15.8807 20.1284 24.3503 19.5763C27.6273 19.3755 29.291 20.1786 29.291 20.1786L27.3752 27.4069C27.3752 27.4069 25.2074 26.4029 22.6362 26.6037C18.9056 26.8547 18.8552 29.2139 18.9056 29.8163ZM30.9042 9.53706C30.9042 8.03117 30.7026 5.87274 29.9968 4.06568C32.3158 4.51745 33.4249 7.07745 33.9291 8.63353C33.0216 8.88451 32.0133 9.18568 30.9042 9.53706Z" fill="white"></path><path d="M39.4238 62.2429L55.254 58.3276C55.254 58.3276 48.448 12.4986 48.3976 12.1974C48.3472 11.8963 48.0951 11.6955 47.8431 11.6955C47.591 11.6955 43.1545 11.5951 43.1545 11.5951C43.1545 11.5951 40.4321 8.98488 39.4238 7.98096V62.2429Z" fill="white"></path><path d="M29.2498 20.2129L27.3148 27.4286C27.3148 27.4286 25.1548 26.4426 22.5898 26.6218C18.8098 26.8459 18.8098 29.2213 18.8098 29.8039C19.0348 33.0308 27.5398 33.7479 28.0348 41.3221C28.3948 47.2829 24.8848 51.3613 19.7548 51.6751C13.6348 51.9888 10.2598 48.4034 10.2598 48.4034L11.5648 42.8907C11.5648 42.8907 14.9848 45.4454 17.6848 45.2661C19.4398 45.1765 20.1148 43.6975 20.0248 42.7115C19.7548 38.4986 12.8248 38.7675 12.3748 31.8207C12.0148 25.9944 15.8398 20.1232 24.2998 19.5854C27.5848 19.3613 29.2498 20.2129 29.2498 20.2129Z" fill="black"></path></g><defs><clipPath id="clip0_198_267"><rect width="225" height="64" fill="white"></rect></clipPath></defs></svg></div><div class="md:block md:justify-end"><div class="flex flex-col flex-wrap gap-12 gap-x-4 md:gap-20 md:gap-x-16 sm:grid sm:max-h-fit sm:grid-cols-3 lg:grid-cols-4 max-h-[92rem] sm:max-h-[75rem]"><div class="w-[calc(50%_-_1rem)] sm:w-fit" data-component-name="shopify"><h2 class="text-base font-bold text-white">Shopify</h2><ul class="mt-4 md:mt-6"><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="/nl/over" aria-label="Over ons" data-component-name="over-ons">Over ons</a></li><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="/careers" aria-label="Vacatures" data-component-name="vacatures">Vacatures</a></li><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="https://shopifyinvestors.com/home/default.aspx" aria-label="Externe bron: Investeerders" data-component-name="investeerders">Investeerders</a></li><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="https://www.shopify.com/news" aria-label="Externe bron: Pers en media" data-component-name="pers-en-media">Pers en media</a></li><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="/nl/partners" aria-label="Partners" data-component-name="partners">Partners</a></li><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="/nl/affiliates" aria-label="Affiliates" data-component-name="affiliates">Affiliates</a></li><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="/nl/legal" aria-label="Juridisch" data-component-name="juridisch">Juridisch</a></li><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="https://www.shopifystatus.com/" aria-label="Externe bron: Servicestatus" data-component-name="servicestatus">Servicestatus</a></li></ul></div><div class="w-[calc(50%_-_1rem)] sm:w-fit" data-component-name="ondersteuning"><h2 class="text-base font-bold text-white">Ondersteuning</h2><ul class="mt-4 md:mt-6"><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="https://help.shopify.com/nl/support/login" aria-label="Externe bron: Ondersteuning voor merchants" data-component-name="ondersteuning-voor-merchants">Ondersteuning voor merchants</a></li><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="https://help.shopify.com/nl/" aria-label="Externe bron: Helpcentrum" data-component-name="helpcentrum">Helpcentrum</a></li><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="https://www.shopify.com/partners/directory" aria-label="Externe bron: Een partner inhuren" data-component-name="een-partner-inhuren">Een partner inhuren</a></li><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="https://academy.shopify.com?itcat=brochure&itterm=global-footer" aria-label="Externe bron: Shopify Academy" data-component-name="shopify-academy">Shopify Academy</a></li><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="https://community.shopify.com/c/shopify-community-nl/ct-p/nl?utm_campaign=footer&utm_content=nl&utm_medium=web&utm_source=shopify" aria-label="Externe bron: Shopify Community" data-component-name="shopify-community">Shopify Community</a></li></ul></div><div class="w-[calc(50%_-_1rem)] sm:w-fit" data-component-name="ontwikkelaars"><h2 class="text-base font-bold text-white">Ontwikkelaars</h2><ul class="mt-4 md:mt-6"><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="https://shopify.dev" aria-label="Externe bron: Shopify.dev" data-component-name="shopify-dev">Shopify.dev</a></li><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="https://shopify.dev/api" aria-label="Externe bron: API-documentatie" data-component-name="a-p-i-documentatie">API-documentatie</a></li><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="https://devdegree.ca" aria-label="Externe bron: Dev Degree" data-component-name="dev-degree">Dev Degree</a></li></ul></div><div class="w-[calc(50%_-_1rem)] sm:w-fit" data-component-name="producten"><h2 class="text-base font-bold text-white">Producten</h2><ul class="mt-4 md:mt-6"><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="https://shop.app" aria-label="Externe bron: Shop" data-component-name="shop">Shop</a></li><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="/nl/shop-pay" aria-label="Shop Pay" data-component-name="shop-pay">Shop Pay</a></li><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="/nl/plus" aria-label="Shopify Plus" data-component-name="shopify-plus">Shopify Plus</a></li><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="https://www.linkpop.com/" aria-label="Externe bron: Linkpop" data-component-name="linkpop">Linkpop</a></li><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="/nl/enterprise" aria-label="Shopify voor ondernemingen" data-component-name="shopify-voor-ondernemingen">Shopify voor ondernemingen</a></li></ul></div><div class="w-[calc(50%_-_1rem)] sm:w-fit" data-component-name="oplossingen"><h2 class="text-base font-bold text-white">Oplossingen</h2><ul class="mt-4 md:mt-6"><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="/nl/online" aria-label="Webshopbouwer" data-component-name="webshopbouwer">Webshopbouwer</a></li><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="/nl/website/builder" aria-label="Websitebouwer" data-component-name="websitebouwer">Websitebouwer</a></li></ul></div></div></div></section><section class="border-t my-0 container max-sm:mx-0 xl:w-full border-white border-opacity-20 bg-inherit" data-section-name="footer" data-section-index="2" data-component-name="footer" data-viewable-component="true"><div class="flex flex-col items-center justify-center gap-4 py-8 sm:items-start sm:gap-8 lg:flex-row lg:justify-between lg:gap-10 bg-black text-white"><div class="mt-1 flex w-full flex-col items-center justify-center sm:flex-row sm:items-start sm:justify-start sm:gap-8 lg:gap-14"><div class="relative hidden sm:block" data-click-outside="dismiss" data-component-name="regions"><button aria-controls="regionSelector" aria-expanded="false" aria-haspopup="true" class="bg-transparent mx-auto md:inline-block py-3 text-[#E0E0E0] hover:text-white" type="button" data-component-name="region-selector-open" tabindex="0" aria-label="Landkeuze. Huidige: Nederland"><span class="inline-flex items-center"><svg viewBox="0 0 45 45" aria-hidden="true" focusable="false" class="mr-1 h-4 w-4 fill-white"><path d="M22.5 2A20.5 20.5 0 1 0 43 22.5 20.52 20.52 0 0 0 22.5 2zm-4.23 28.79A33.67 33.67 0 0 0 22 31a34.54 34.54 0 0 0 4.76-.33 30.45 30.45 0 0 1-4.26 9 30.41 30.41 0 0 1-4.23-8.88zM22 28a29.86 29.86 0 0 1-4.47-.34A31 31 0 0 1 17 22a29.87 29.87 0 0 1 .36-4.64A30.13 30.13 0 0 1 22 17a31 31 0 0 1 5.66.53A29.85 29.85 0 0 1 28 22a31 31 0 0 1-.5 5.5 31 31 0 0 1-5.5.5zm-7.64-1a25.22 25.22 0 0 1-9.15-4.5 24.89 24.89 0 0 1 9-4.48A33.56 33.56 0 0 0 14 22a34.61 34.61 0 0 0 .36 5zM22.5 5.21a25.25 25.25 0 0 1 4.5 9.15 34.61 34.61 0 0 0-5-.36 33.58 33.58 0 0 0-4 .24 25.24 25.24 0 0 1 4.5-9.03zm8.29 13.06a30.41 30.41 0 0 1 8.89 4.23 30.46 30.46 0 0 1-9 4.26A34.54 34.54 0 0 0 31 22a33.67 33.67 0 0 0-.21-3.73zm8.82.59A33.75 33.75 0 0 0 30.26 15a29.2 29.2 0 0 0-3.89-9.56 17.54 17.54 0 0 1 13.24 13.42zm-21-13.41a29.16 29.16 0 0 0-3.85 9.35 29.16 29.16 0 0 0-9.35 3.85A17.54 17.54 0 0 1 18.64 5.44zM5.44 26.36a29.2 29.2 0 0 0 9.56 3.9 33.75 33.75 0 0 0 3.86 9.36A17.54 17.54 0 0 1 5.44 26.36zm20.7 13.25a33.73 33.73 0 0 0 3.91-9.56 33.73 33.73 0 0 0 9.56-3.91 17.55 17.55 0 0 1-13.47 13.47z"></path></svg><span class="break-keep">Nederland</span><svg viewBox="0 0 10 5" aria-hidden="true" focusable="false" class="ml-2 h-3 w-3 fill-white"><path d="m0 0 5 5 5-5H0z"></path></svg></span></button><div aria-hidden="true" class="w-128 absolute bottom-[calc(100%+5em)] z-50 rounded-lg leading-8 bg-black text-white shadow-soft-dark-2xl inset-x-0" id="regionSelector" data-component-name="region-selector" style="display:none"><ul class="columns-2 px-5 py-8 md:px-14 md:py-10" data-component-name="region-nav" id="region-nav"><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/nl/blog/wat-is-shopify" data-component-name="nl-0" aria-current="true">Nederland<svg viewBox="0 0 10 8" fill="none" aria-hidden="true" focusable="false" class="ml-2 w-3"><path d="M0.75 4.75L3 7.25L9.25 0.75" stroke="currentColor" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"></path></svg></a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/ca/blog/what-is-shopify" lang="en-CA" data-component-name="en-CA-1" aria-current="false">Canada (English)</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/uk/blog/what-is-shopify" lang="en-GB" data-component-name="en-GB-2" aria-current="false">United Kingdom</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/au/blog/what-is-shopify" lang="en-AU" data-component-name="en-AU-3" aria-current="false">Australia</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/id/blog/what-is-shopify" lang="en-ID" data-component-name="en-ID-4" aria-current="false">Indonesia</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/nz/blog/what-is-shopify" lang="en-NZ" data-component-name="en-NZ-5" aria-current="false">New Zealand</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/za/blog/what-is-shopify" lang="en-ZA" data-component-name="en-ZA-6" aria-current="false">South Africa</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/ng/blog/what-is-shopify" lang="en-NG" data-component-name="en-NG-7" aria-current="false">Nigeria</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/ph/blog/what-is-shopify" lang="en-PH" data-component-name="en-PH-8" aria-current="false">Philippines</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/sg/blog/what-is-shopify" lang="en-SG" data-component-name="en-SG-9" aria-current="false">Singapore</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/hk/blog/what-is-shopify" lang="en-HK" data-component-name="en-HK-10" aria-current="false">Hong Kong SAR</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/ie/blog/what-is-shopify" lang="en-IE" data-component-name="en-IE-11" aria-current="false">Ireland</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/my/blog/what-is-shopify" lang="en-MY" data-component-name="en-MY-12" aria-current="false">Malaysia</a></li></ul></div></div><div class="relative block sm:hidden" data-click-outside="dismiss" data-component-name="regions"><div aria-hidden="true" class="fixed top-0 left-0 z-50 h-full w-full text-[1.1428571429em] will-change-auto transition-opacity motion-reduce:transition-none bg-black pointer-events-none opacity-0"></div><button class="bg-transparent mx-auto md:inline-block py-3 text-[#E0E0E0] hover:text-white" type="button" data-component-name="region-selector-open" tabindex="0" aria-label="Landkeuze. 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klanten"},{"content":"Promoot op social media","url":"/nl/facebook-instagram","data":{"gaEvent":"Main Nav","gaAction":"Market across social"},"description":"Integraties met social media"},{"content":"Chat met klanten","url":"/nl/inbox","data":{"gaEvent":"Main Nav","gaAction":"inbox"},"description":"Shopify Inbox"},{"content":"Maak je klanten warm","url":"/nl/email-marketing","data":{"gaEvent":"Main Nav","gaAction":"Shopify Email"},"description":"Shopify Email"},{"content":"Ken je doelgroep","url":"/nl/segmentation","data":{"gaEvent":"Main Nav","gaAction":"Know your customers"},"description":"Verzamel klantinzichten"}]},{"content":"Beheer","data":{"gaEvent":"Main Nav","gaAction":"Manage Nav"},"columnStart":10,"columnSpan":3,"icon":"manage","navItems":[{"content":"Beheer je bedrijf","url":"/nl/manage","separated":true,"data":{"gaEvent":"Main Nav","gaAction":"Manage your business"},"description":"Volg verkopen, bestellingen en analytics"},{"content":"Houd de prestaties bij","url":"/nl/analytics","data":{"gaEvent":"Main Nav","gaAction":"Measure your Performance"},"description":"Analytics en rapportage"},{"content":"Beheer je voorraad en bestellingen","url":"/nl/orders","data":{"gaEvent":"Main Nav","gaAction":"Organize inventory and orders"},"description":"Voorraad- en bestellingenbeheer"},{"content":"Automatiseer je bedrijf","url":"/nl/flow","data":{"gaEvent":"Main Nav","gaAction":"Automate your business"},"description":"Shopify Flow"}]},{"aside":true,"columnStart":1,"columnSpan":12,"navItems":[{"content":"Shopify-ontwikkelaars","url":"https://shopify.dev","data":{"gaEvent":"Main Nav","gaAction":"Shopify Developers"},"description":"Bouw met krachtige Shopify-APIs","columnSpan":3},{"content":"Plus","url":"/nl/plus","data":{"gaEvent":"Main Nav","gaAction":"Shopify Plus"},"description":"Een commerce-oplossing voor groeiende digitale merken","columnSpan":3},{"content":"Alle producten","url":"/nl/products","data":{"gaEvent":"Main Nav","gaAction":"All products"},"description":"Verken alle producten en functies van Shopify","columnSpan":3}]}]},{"content":"Prijzen","url":"/nl/pricing","data":{"gaEvent":"Main Nav","gaAction":"Pricing Nav"}},{"content":"Bronnen","data":{"gaEvent":"Main Nav","gaAction":"Resources Nav"},"navItems":[{"content":"Hulp en ondersteuning","data":{"gaEvent":"Main Nav","gaAction":"Help and support Nav"},"columnStart":1,"columnSpan":3,"icon":"helpAndSupport","navItems":[{"content":"Hulp en ondersteuning","url":"https://help.shopify.com/nl/","data":{"gaEvent":"Main Nav","gaAction":"Help and support"},"description":"24/7 ondersteuning"},{"content":"Shopify-blog","url":"/nl/blog","data":{"gaEvent":"Main Nav","gaAction":"Shopify blog"},"description":"Tips voor bedrijfsstrategie"}]},{"content":"Populaire onderwerpen","data":{"gaEvent":"Main Nav","gaAction":"Popular topics Nav"},"columnStart":4,"columnSpan":6,"splitColumns":true,"icon":"popularTopics","navItems":[{"content":"Wat is Shopify?","url":"/nl/blog/wat-is-shopify","data":{"gaEvent":"Main Nav","gaAction":"What is Shopify?"},"description":"Zo werkt ons handelsplatform"},{"content":"Branding","url":"/nl/blog/naamsbekendheid-bouw-eigen-merk","data":{"gaEvent":"Main Nav","gaAction":"Branding"},"description":"Bouw je merk helemaal op"},{"content":"SEO voor e-commerce","url":"/nl/blog/webshop-seo-beginners","data":{"gaEvent":"Main Nav","gaAction":"Ecommerce SEO"},"description":"Verbeter je score in zoekresultaten"},{"content":"Social media-strategie","url":"/nl/blog/social-media-marketing","data":{"gaEvent":"Main Nav","gaAction":"Social media strategy"},"description":"Verkoop via social media"}]},{"content":"Essentiële tools","data":{"gaEvent":"Main Nav","gaAction":"Essential tools Nav"},"columnStart":10,"columnSpan":3,"aside":true,"icon":"essentialTools","navItems":[{"content":"Logomaker","url":"/tools/logo-maker","data":{"gaEvent":"Main Nav","gaAction":"Logo maker"}},{"content":"Stockfotografie","url":"https://www.shopify.com/stock-photos","data":{"gaEvent":"Main Nav","gaAction":"Stock photography"}},{"content":"Template voor een ondernemingsplan","url":"/nl/blog/handleiding-ondernemingsplan-schrijven","data":{"gaEvent":"Main Nav","gaAction":"Business plan template"}},{"content":"Link-in-bio-tool","url":"https://www.linkpop.com/","data":{"gaEvent":"Main Nav","gaAction":"Link in bio tool"}},{"content":"QR-codegenerator","url":"/nl/tools/qr-code-generator","data":{"gaEvent":"Main Nav","gaAction":"QR code generator"}}]}]}]},"pages/shopify.com/($locale)/blog/$article":{"article":{"__typename":"Article","authorV2":{"__typename":"ArticleAuthor","name":"Shopify Staff","avatarUrl":"https://www.gravatar.com/avatar/feb08ab9ff840b456dca083a61def3bd?s=200\u0026d=404","isDisabledAuthor":true},"id":"gid://shopify/Article/555628724258","handle":"wat-is-shopify","title":"Wat is Shopify en hoe werkt het? (2024)","publishedAt":"2024-11-03T15:30:00Z","image":{"__typename":"Image","url":"https://cdn.shopify.com/s/files/1/0253/7753/8082/articles/what-is-shopify_7b3e7c0c-f6da-4efa-8f37-2d8501c743d7.jpg?v=1727292418","altText":"Afbeelding die voorstelt hoe alle delen van Shopify samenwerken","width":1848,"height":970},"tags":["Product Ideeën \u0026 Webshop Beginnen"],"contentHtml":"\u003cp\u003eElke dag gebruiken miljoenen mensen Shopify om hun bedrijven te ondersteunen. Van online side hustles en buurtwinkels tot wereldwijde retail reuzen, Shopify maakt commerce beter voor elke winkel.\u003c/p\u003e\n\u003cp\u003eMaar wat is Shopify en hoe werkt het? Ontdek hieronder de beheersoftware voor winkels en verkooptools van Shopify. Leer hoe je Shopify kunt afstemmen op je behoeften en waarom het het juiste platform is voor je volgende zakelijke idee.\u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cp\u003e\u003cstrong\u003eInhoudsopgave\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"#1\"\u003eWat is Shopify?\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#2\"\u003eHoe werkt Shopify?\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#3\"\u003eWat is inbegrepen bij Shopify?\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#4\"\u003e7 redenen om voor Shopify te kiezen\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#5\"\u003eBreng je merk overal onder de aandacht, verkoop overal\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#6\"\u003eBouw klantrelaties op met Shopify\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#7\"\u003eDe tools die je nodig hebt om te groeien en te bloeien\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#8\"\u003eVeelgestelde vragen over Shopify\u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003c/div\u003e\n\u003ch2 id=\"1\"\u003e\u003cstrong\u003eWat is Shopify?\u003c/strong\u003e\u003c/h2\u003e\n\u003cp\u003eShopify is een compleet handelsplatform waarmee iedereen een bedrijf kan starten, beheren en laten groeien. Je kunt Shopify gebruiken om een \u003ca href=\"https://www.shopify.com/nl/online\" target=\"_blank\"\u003ewebshop\u003c/a\u003e te bouwen, verkopen te beheren, klanten te bereiken en \u003ca href=\"https://www.shopify.com/nl/betalingen\" target=\"_blank\"\u003ebetalingen\u003c/a\u003e te accepteren op zowel digitale als fysieke locaties.\u003c/p\u003e\n\u003cp\u003eDe reputatie van Shopify als koploper in de commerce komt voort uit het luisteren naar de ervaringen van miljoenen ondernemers. Door zowel zzp’ers als grote merken te ondersteunen, heeft Shopify de functies en producten ontwikkeld die de bedrijven van nu draaiende houden en de toekomst van commerce zullen vormgeven.\u003c/p\u003e\n\u003ch2 id=\"2\"\u003e\u003cstrong\u003eHoe werkt Shopify?\u003c/strong\u003e\u003c/h2\u003e\n\u003cp\u003eShopify bundelt alle commerce activiteiten in één platform, met één beheercentrum om het hele verkoopproces te volgen, van het binnenhalen van een \u003ca href=\"https://www.shopify.com/nl/orders\" target=\"_blank\"\u003eorder\u003c/a\u003e tot \u003ca href=\"https://www.shopify.com/nl/analytics\" target=\"_blank\"\u003eanalyses\u003c/a\u003e na de verkoop.\u003c/p\u003e\n\u003cp\u003eMet Shopify kunnen ondernemers op meerdere plaatsen verkopen, waaronder hun website, op \u003ca href=\"https://www.shopify.com/nl/verkoopkanalen\" target=\"_blank\"\u003emarktplaatsen\u003c/a\u003e en social media, en \u003ca href=\"https://www.shopify.com/nl/pos\" target=\"_blank\"\u003epersoonlijk\u003c/a\u003e via fysieke winkels. Voorraad- en klantinformatie kunnen eenvoudig tussen verschillende kanalen worden gesynchroniseerd.\u003c/p\u003e\n\u003cp\u003eShopify is een \u003ca href=\"https://www.shopify.com/nl/security\" target=\"_blank\"\u003eveilig\u003c/a\u003e, cloudgebaseerd en gehost platform, wat betekent dat je veilig toegang hebt tot je gegevens vanaf elk compatibel apparaat met een internetverbinding. Dit geeft je de flexibiliteit om je bedrijf vanuit elke locatie te runnen.\u003c/p\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cimg class=\"border block--bordered\" style=\"float: none;\" alt=\"Demo e-commerce winkel met een Shopify-thema\" src=\"https://cdn.shopify.com/s/files/1/0253/7753/8082/files/image6_a0f62713-e32c-4263-8a63-16a59933caee.jpg?v=1732115050\"\u003e\u003c/div\u003e\n\u003cp\u003e\u003cspan\u003eAanpasbare, responsieve thema’s voor je webshop zoals \u003c/span\u003e\u003ca href=\"https://themes.shopify.com/themes/be-yours/styles/beauty?locale=nl\" target=\"_blank\"\u003eBe Yours\u003c/a\u003e\u003cspan\u003e laten je merk stralen op zowel mobiel als desktop.\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003eCommerce bedrijven hebben een scala aan tools nodig om taken zoals voorraadbeheer en verzending te beheren. Het verbinden van deze systemen kan ondernemers veel tijd en geld kosten. Daarom bundelt Shopify technologieën zodat je een volledig overzicht hebt van je zakelijke activiteiten: je Shopify-beheercentrum.\u003c/p\u003e\n\u003ch2 id=\"3\"\u003e\u003cstrong\u003eWat is inbegrepen bij Shopify?\u003c/strong\u003e\u003c/h2\u003e\n\u003cp\u003eShopify is een schaalbaar product dat een basisaanbod bevat in de vorm van verschillende abonnementen. Winkeleigenaren kunnen aanvullende producten op die basislaag stapelen, componenten aanpassen en apps integreren om een gepersonaliseerde ervaring te creëren, afgestemd op hun zakelijke behoeften.\u003c/p\u003e\n\u003ch3\u003e\u003cstrong\u003eBasislaag: de kern van Shopify\u003c/strong\u003e\u003c/h3\u003e\n\u003cp\u003eElk \u003ca href=\"https://www.shopify.com/nl/prijzen\" target=\"_blank\"\u003eShopify-abonnement\u003c/a\u003e* bevat alles wat je nodig hebt om je idee om te zetten in een bedrijf en te beginnen met verkopen: een webshop met aanpasbare sjablonen, tools om via verschillende kanalen te verkopen, de snelle en veilige checkout van Shopify, en ingebouwde marketingfuncties. Dit is de basis waarop de andere producten en apps van Shopify zijn gebouwd.\u003c/p\u003e\n\u003cp\u003eDit zijn enkele van de functies die zijn inbegrepen bij je Shopify-abonnement:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eAanpasbare thema's.\u003c/strong\u003e De \u003ca href=\"https://themes.shopify.com/collections/free-themes\" target=\"_blank\"\u003egratis webshop thema’s\u003c/a\u003e van Shopify bieden ingebouwde ondersteuning voor animaties, waaronder dynamisch scrollen en hover-effecten.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAI-functies om je te helpen meer gedaan te krijgen.\u003c/strong\u003e Genereer merkgebonden content, stel automatische antwoorden in en schrijf productbeschrijvingen met \u003ca href=\"https://www.shopify.com/nl/magic\" target=\"_blank\"\u003eShopify Magic\u003c/a\u003e.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eToegang tot miljoenen mobiele shoppers via de Shop-app.\u003c/strong\u003e Personaliseer je mobiele winkel en breid je merk uit in een paar klikken. Shop omvat aanpasbare collecties, categorieën en navigatie, net als je webshop.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDe beste checkout ter wereld.\u003c/strong\u003e Shopify-abonnementen bevatten de hoogst converterende \u003ca href=\"https://www.shopify.com/nl/checkout\" target=\"_blank\"\u003eone-click checkout\u003c/a\u003e die het vertrouwen heeft van de grootste merken.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEen aangepast domein op Shopify.\u003c/strong\u003e Selecteer en host je \u003ca href=\"https://www.shopify.com/nl/domeinen\" target=\"_blank\"\u003edomein\u003c/a\u003e veilig met Shopify, met volledige controle en configuratie om alles eenvoudig te kunnen aanpassen.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cp\u003e\u003cem\u003e*Het Shopify\u003c/em\u003e \u003ca href=\"https://www.shopify.com/nl/starter\" target=\"_blank\"\u003eStarter-abonnement\u003c/a\u003e \u003cem\u003eis ontworpen voor verkoop via social media en bevat mogelijk niet alle van de hierboven beschreven basisfuncties.\u003c/em\u003e\u003c/p\u003e\n\u003c/div\u003e\n\u003ch4\u003e\u003cstrong\u003e🧁 Hoe Stellar Eats de conversies met 3,5% verhoogde\u003c/strong\u003e\u003c/h4\u003e\n\u003cp\u003eToen het bakkerijmerk Stellar Eats overschakelde naar de one-page checkout van Shopify, verminderde het de frictie voor klanten, verhoogde het de conversies met 3,5% en verhoogde het de omzet in de daaropvolgende twee jaar.\u003c/p\u003e\n\u003cp\u003e\u003ca href=\"https://www.shopify.com/nl/case-studies/stellar-eats\" target=\"_blank\"\u003eLees de casestudy\u003c/a\u003e (in het Engels)\u003c/p\u003e\n\u003ch3\u003e\u003cstrong\u003eLaag 2: aanvullende producten, abonnementen en diensten van Shopify\u003c/strong\u003e\u003c/h3\u003e\n\u003cp\u003eElk eigen bedrijf is uniek. En naarmate je winkel groeit, evolueren je behoeften. Daarom biedt Shopify krachtige upgrades die aan je beheercentrum kunnen worden toegevoegd, meestal zonder extra kosten.\u003c/p\u003e\n\u003cp\u003eOf het nu gaat om een aanpasbare checkout of functies voor verkopen over de grens, producten die exclusief zijn voor Shopify kunnen binnen het beheercentrum worden gestapeld.\u003c/p\u003e\n\u003ch4\u003e\u003cstrong\u003eShopify POS\u003c/strong\u003e\u003c/h4\u003e\n\u003cp\u003eJe kunt persoonlijk verkopen met \u003ca href=\"https://www.shopify.com/nl/pos\" target=\"_blank\"\u003eShopify POS\u003c/a\u003e, met abonnementen en \u003ca href=\"https://www.shopify.com/nl/pos/hardware\" target=\"_blank\"\u003ehardware\u003c/a\u003e waarmee je onderweg of op meerdere fysieke locaties kunt verkopen. Shopify Retail-abonnementen bevatten ook alles wat je nodig hebt om online te verkopen, en al je retail- en e-commerce verkoop wordt gesynchroniseerd in Shopify.\u003c/p\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\n\u003cfigure\u003e\u003cimg src=\"https://cdn.shopify.com/s/files/1/0253/7753/8082/files/image7_3b6f1c43-a3f9-49db-ad81-649fc347c433.jpg?v=1732115110\" alt=\"Een persoon legt een creditcard op een Shopify POS-apparaat\" style=\"float: none;\"\u003e\n\u003cfigcaption\u003e\n\u003cp\u003eAccepteer betalingen overal met \u003ca href=\"https://www.shopify.com/nl/pos/hardware\" target=\"_blank\"\u003eShopify POS Go\u003c/a\u003e.\u003c/p\u003e\n\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003c/div\u003e\n\u003cp\u003e\u003cstrong\u003eShopify\u003c/strong\u003e\u003c/p\u003e\n\u003cp\u003eKlaar om je bedrijf naar een hoger niveau te tillen? \u003ca href=\"https://www.shopify.com/nl/plus\" target=\"_blank\"\u003eShopify\u003c/a\u003e is een aanpasbare enterprise-oplossing, met een schaalbaar, krachtig platform voor bedrijven met een hoog volume. Sluit je aan bij enkele van de beste merken ter wereld, waaronder Ruggable, Knix en Magnolia en verkoop overal met één platform, vol krachtige statistieken en automatiseringen. Verkoop meer, ontwikkel je sneller en ontgrendel strategische partnerschappen.\u003c/p\u003e\n\u003cp\u003eFuncties die exclusief zijn voor Shopify zijn onder andere:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eAanpasbare checkout met app-integraties.\u003c/strong\u003e \u003ca href=\"https://apps.shopify.com/stories/guide-customize-your-checkout?locale=nl\" target=\"_blank\"\u003eBreid je checkout uit\u003c/a\u003e op een manier die app-gebaseerd is, voorbereid op upgrades, hoger converterend en geïntegreerd met Shop Pay.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eB2B-procesautomatisering.\u003c/strong\u003e Haal meer uit je bestaande apps met \u003ca href=\"https://www.shopify.com/nl/flow\" target=\"_blank\"\u003eShopify Flow\u003c/a\u003e.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBerekening van douanerechten en invoerbelastingen.\u003c/strong\u003e Verkoop over de grens via je webshop met \u003ca href=\"https://www.shopify.com/nl/international\" target=\"_blank\"\u003eShopify Markets\u003c/a\u003e.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEn daarnaast:\u003c/strong\u003e \u003cstrong\u003e24/7 toegewijde technische ondersteuning.\u003c/strong\u003e\n\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003e💡 \u003cstrong\u003eOntdek meer:\u003c/strong\u003e \u003ca href=\"https://help.shopify.com/nl/manual/intro-to-shopify/pricing-plans/plans-features/shopify-plus-plan\" target=\"_blank\"\u003eShopify-prijzen, -functies en -informatiebronnen\u003c/a\u003e\u003c/p\u003e\n\u003ch4\u003e\u003cstrong\u003eEn nog veel meer\u003c/strong\u003e\u003c/h4\u003e\n\u003cp\u003eEen ander Shopify-product dat als add-on beschikbaar is voor de meeste abonnementen, is \u003ca href=\"https://www.shopify.com/nl/inbox\" target=\"_blank\"\u003eShopify Inbox\u003c/a\u003e. Zet webshopbezoekers om in kopers met de kracht van chat marketing.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eBekijk alle\u003c/strong\u003e \u003ca href=\"https://www.shopify.com/nl/producten\" target=\"_blank\"\u003eShopify-producten en -functies\u003c/a\u003e.\u003c/p\u003e\n\u003ch4\u003e\u003cstrong\u003e🧦 Waarom Bombas naar Shopify migreerde na het succes van Shark Tank\u003c/strong\u003e\u003c/h4\u003e\n\u003cp\u003eMet Shopify ontdekte Bombas dat ze probleemloos konden groeien. Het bedrijf kan snel veel producten tegelijkertijd uploaden, op meerdere e-commerce kanalen, met een backend-systeem dat helder en eenvoudig te bedienen is.\u003c/p\u003e\n\u003cp\u003e\u003ca href=\"https://www.shopify.com/nl/case-studies/bombas\" target=\"_blank\"\u003eLees de casestudy\u003c/a\u003e\u003c/p\u003e\n\u003ch3\u003e\u003cstrong\u003eLaag 3: Apps gebouwd door vertrouwde partners\u003c/strong\u003e\u003c/h3\u003e\n\u003cp\u003e\u003ca href=\"https://apps.shopify.com/?shpxid=a9912efc-9F8C-419E-73C2-B5AA3124C7BB\u0026amp;locale=nl\" target=\"_blank\"\u003eDe Shopify App Store\u003c/a\u003e bevat duizenden apps die zijn gebouwd door externe ontwikkelaars om je webshop mee aan te passen.\u003c/p\u003e\n\u003cp\u003eHeb je een specifieke functie nodig voor je bedrijf? Er is waarschijnlijk een app die kan helpen om dat werkelijkheid te maken. Of het nu gaat om een slimme chat app, aangepaste maattabellen, aanbevelingen voor je webshop mogelijk gemaakt door AI, of apps om advertenties op social media te stroomlijnen, kijk gewoon in de app store.\u003c/p\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cimg class=\"border block--bordered\" style=\"float: none;\" alt=\"Een webpagina uit de Shopify app store\" src=\"https://cdn.shopify.com/s/files/1/0253/7753/8082/files/image1_bc797c0a-b4a6-4871-812e-e7f9b1669297.png?v=1732115189\"\u003e\u003c/div\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eBlader door apps per categorie en sorteer op de nieuwste en populairste apps onder Shopify-winkeleigenaren.\u003c/span\u003e\u003c/p\u003e\n\u003ch3\u003e\u003cstrong\u003eDe kleine lettertjes: Shopify-prijzen en -abonnementen\u003c/strong\u003e\u003c/h3\u003e\n\u003cp\u003e\u003ca href=\"https://www.shopify.com/nl/prijzen\" target=\"_blank\"\u003eShopify-abonnementen\u003c/a\u003e variëren van het \u003ca href=\"https://www.shopify.com/nl/starter\" target=\"_blank\"\u003eStarter-abonnement\u003c/a\u003e, ideaal voor makers die verkopen op social media, tot \u003ca href=\"https://www.shopify.com/nl/plus\" target=\"_blank\"\u003eenterprise-oplossingen\u003c/a\u003e voor wereldwijde merken met een hoog volume. Deze omvatten Basic Shopify- en Advanced Shopify-abonnementen voor elk niveau.\u003c/p\u003e\n\u003cp\u003eDe prijzen voor Shopify-abonnementen variëren van € 5 per maand voor het Starter-abonnement tot meer dan € 2300 per maand voor Shopify.\u003c/p\u003e\n\u003cp\u003eDrie basis Shopify-abonnementen voor webshops zijn:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eBasic Shopify-abonnement:\u003c/strong\u003e Perfect voor kleine bedrijven.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eShopify-abonnement:\u003c/strong\u003e Ideaal voor groeiende bedrijven.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAdvanced Shopify-abonnement:\u003c/strong\u003e Meer functionaliteit voor middelgrote en grote bedrijven.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eWinkels die Shopify Payments gebruiken, betalen geen transactiekosten. Maar als je kiest voor een externe betalingsprovider, brengt deze wel kosten in rekening.\u003c/p\u003e\n\u003cp\u003eShopify-abonnementen bevatten een gratis proefperiode.\u003c/p\u003e\n\u003cp\u003eAanvullende abonnementen zijn onder andere:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eShopify Starter:\u003c/strong\u003e Gemaakt voor makers en bedrijven die verkopen via social media en messaging-apps (zonder de noodzaak van een speciale webshop).\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRetail-abonnement:\u003c/strong\u003e Voor retail winkels en persoonlijke verkopers (Shopify POS).\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eShopify:\u003c/strong\u003e Een oplossing voor enterprise Shopify-verkopers.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003e\u003cstrong\u003e✏️ Opmerking:\u003c/strong\u003e Bekijk de prijzen-pagina specifiek voor jouw regio voor nauwkeurige prijsinformatie.\u003c/p\u003e\n\u003ch2 id=\"4\"\u003e\u003cstrong\u003e7 redenen om voor Shopify te kiezen\u003c/strong\u003e\u003c/h2\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cimg src=\"https://cdn.shopify.com/s/files/1/0253/7753/8082/files/image4_16e72f7e-cf4b-4fef-b04c-81e5466bc401.jpg?v=1732115244\" alt=\"Vrouw werkt aan een laptop omringd door boeken\" style=\"float: none;\"\u003e\u003c/div\u003e\n\u003cp\u003eWanneer je vanaf nul een bedrijf start of op zoek bent naar een nieuwe handelspartner, zijn er veel oplossingen op de markt. Is Shopify geschikt voor jouw merk?\u003c/p\u003e\n\u003cp\u003eBekijk de unieke voordelen hieronder en \u003ca href=\"https://www.shopify.com/nl/webshop-vergelijken\" target=\"_blank\"\u003evergelijk Shopify\u003c/a\u003e met andere handelsplatforms om te ontdekken welk platform het beste is voor jouw bedrijf.\u003c/p\u003e\n\u003ch3\u003e\u003cstrong\u003e1. Shopify ondersteunt je met een e-commerce ecosysteem\u003c/strong\u003e\u003c/h3\u003e\n\u003cp\u003eOnline, offline en overal daartussenin, Shopify is de thuisbasis van een grote, diverse groep ondernemers, winkeleigenaren, ontwikkelaars en handelspartners.\u003c/p\u003e\n\u003ch3\u003e\u003cstrong\u003e2. Shopify brengt je naar de hele wereld\u003c/strong\u003e\u003c/h3\u003e\n\u003cp\u003eShopify stelt ondernemers over de hele wereld in staat om hun bedrijven op te bouwen, verbinding te maken en uit te breiden. Met bedrijven in meer dan 175 landen biedt Shopify ondernemers overal het platform, de bouwstenen en de tools die nodig zijn om lokaal en over de grens te verkopen.\u003c/p\u003e\n\u003ch3\u003e\u003cstrong\u003e3. Shopify stimuleert creatieve expressie\u003c/strong\u003e\u003c/h3\u003e\n\u003cp\u003eShopify gelooft dat de commerce ruimte moet bieden aan diverse stemmen, verhalen en ervaringen. Daarom is het product ontworpen met zoveel mogelijk schaalbaarheid, flexibiliteit, aanpassing en vrijheid van expressie.\u003c/p\u003e\n\u003ch3\u003e\u003cstrong\u003e4. Shopify laat je merk stralen\u003c/strong\u003e\u003c/h3\u003e\n\u003cp\u003eJe merk staat centraal. Daarom is Shopify op de achtergrond hard aan het werk voor je branded webshop. Vertel het \u003ca href=\"https://www.shopify.com/nl/blog/brand-storytelling\" target=\"_blank\"\u003everhaal van je merk\u003c/a\u003e en producten met thema's die aanpassing, video en andere functies ondersteunen om je winkel tot leven te brengen en kopers aantrekkelijke ervaringen te bieden.\u003c/p\u003e\n\u003ch3\u003e\u003cstrong\u003e5. Shopify is het meest geïntegreerde kant-en-klare handelsplatform\u003c/strong\u003e\u003c/h3\u003e\n\u003cp\u003eShopify biedt commerce bedrijven niet alleen een compleet beheercentrum, maar ook toegang tot een breed scala aan commerce integraties die zijn gebouwd op een gedeeld technisch framework. Dit zorgt ervoor dat Shopify breedte en diepte biedt qua thema's, apps, kanalen, producten en ervaringen.\u003c/p\u003e\n\u003ch3\u003e\u003cstrong\u003e6. Shopify elimineert onnodige complexiteit\u003c/strong\u003e\u003c/h3\u003e\n\u003cp\u003eBedrijfseigenaren hebben veel taken, vooral in de beginfase van het starten van een bedrijf. Daarom biedt Shopify een eenvoudig en toegankelijk platform dat tools en kanalen naadloos op één plek integreert. Ondernemers kiezen alleen wat ze nodig hebben, waardoor overbodige tools worden geëlimineerd en de werkzaamheden worden gestroomlijnd.\u003c/p\u003e\n\u003ch3\u003e\u003cstrong\u003e7. Shopify is gebouwd om met je mee te groeien\u003c/strong\u003e\u003c/h3\u003e\n\u003cp\u003eOngeacht je technische kennis, groeisnelheid, grootte, complexiteit of locatie, je hebt altijd toegang tot een groot aanbod aan technologie en functies om je bedrijf op te bouwen. Shopify biedt abonnementen en producten die met jou meebewegen naarmate je groeit of evolueert.\u003c/p\u003e\n\u003ch4\u003e\u003cstrong\u003e🥄 Van Etsy naar Shopify overstappen: het verhaal van een e-commerce migratie\u003c/strong\u003e\u003c/h4\u003e\n\u003cp\u003eDe familie Polder startte hun merk in handgemaakte houten lepels door van deur tot deur te verkopen voordat ze op Etsy actief werden. Nu verkopen ze zowel via de marktplaats als via een eigen webshop.\u003c/p\u003e\n\u003cp\u003e\u003ca href=\"https://www.shopify.com/nl/blog/van-etsy-naar-shopify-overstappen\" target=\"_blank\"\u003eLees het succesverhaal\u003c/a\u003e\u003c/p\u003e\n\u003ch2 id=\"5\"\u003e\u003cstrong\u003eBreng je merk overal onder de aandacht, verkoop overal\u003c/strong\u003e\u003c/h2\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cimg src=\"https://cdn.shopify.com/s/files/1/0253/7753/8082/files/image3_38b4a424-e726-46a9-b3c9-a263e2f5eb98.jpg?v=1732115279\" alt=\"Een verkoopkaart in een retail display\" style=\"float: none;\"\u003e\u003c/div\u003e\n\u003cp\u003eShopify helpt je om je merkvisie om te zetten in een echte commerce ervaring, zodat je de juiste klanten op de juiste plaats kunt bereiken: online, offline en overal daartussenin.\u003c/p\u003e\n\u003ch3\u003e\u003cstrong\u003eVerkoop via een webshop\u003c/strong\u003e\u003c/h3\u003e\n\u003cp\u003eVerkoop aan klanten die bladeren op desktop of mobiel via een speciale webshop, aangepast met je eigen branding. Personaliseer je website met aangepaste etalages om een unieke, naadloze online winkelervaring voor je klanten te creëren.\u003c/p\u003e\n\u003ch3\u003e\u003cstrong\u003eVerkoop via social media en marktplaatsen\u003c/strong\u003e\u003c/h3\u003e\n\u003cp\u003ePromoot en verkoop je producten via meerdere kanalen vanuit één centrale locatie: Shopify. Breid je doelgroep uit door te verkopen waar je potentiële klanten shoppen, op social media en populaire marktplaatsen zoals Facebook Marketplace. Integreer \u003ca href=\"https://www.shopify.com/nl/verkoopkanalen\" target=\"_blank\"\u003everkoopkanalen\u003c/a\u003e via apps die voorraad en data synchroniseren.\u003c/p\u003e\n\u003ch3\u003e\u003cstrong\u003eVerkoop in de Shop App\u003c/strong\u003e\u003c/h3\u003e\n\u003cp\u003eMaak het gemakkelijk voor klanten om snel af te rekenen, bestellingen en verzenddetails te volgen en je bedrijf te ontdekken met \u003ca href=\"https://shop.app/\" target=\"_blank\"\u003eShop App\u003c/a\u003e, een digitale shopping assistent mogelijk gemaakt door \u003ca href=\"https://shop.app/shop-pay\" target=\"_blank\"\u003eShop Pay\u003c/a\u003e.\u003c/p\u003e\n\u003ch3\u003e\u003cstrong\u003eVerkoop persoonlijk met retail tools\u003c/strong\u003e\u003c/h3\u003e\n\u003cp\u003eVerkoop persoonlijk, ondersteund door data die je nodig hebt om online te verkopen, met het all-in-one POS-systeem van Shopify. Bied klanten een naadloze winkelervaring, beheer personeel, houd voorraad bij en meer. Van volledige POS-oplossingen voor winkels met meerdere locaties tot draagbare hardware voor verkoop op markten, Shopify heeft wat je nodig hebt.\u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cp class=\"heading--4\"\u003eBegin met persoonlijk verkopen met Shopify POS\u003c/p\u003e\n\u003cp\u003eShopify POS is de gemakkelijkste manier om te beginnen met persoonlijk verkopen. Neem je merk mee op pad en accepteer betalingen, beheer voorraad en verkoop overal waar je klanten zijn: op boerenmarkten, pop-up events en alles ertussenin.\u003c/p\u003e\n\u003ca href=\"https://www.shopify.com/nl/pos\" class=\"marketing-button marketing-button--small\" target=\"_blank\"\u003eOntdek Shopify POS\u003c/a\u003e\n\u003c/div\u003e\n\u003ch2 id=\"6\"\u003e\u003cstrong\u003eBouw klantrelaties op met Shopify\u003c/strong\u003e\u003c/h2\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cimg src=\"https://cdn.shopify.com/s/files/1/0253/7753/8082/files/image5_b76fe4a5-01f2-433f-b199-1bc575328f84.jpg?v=1732115321\" alt=\"Een demo van de ingebouwde analyses van Shopify voor winkeleigenaren\" style=\"float: none;\" class=\"border block--bordered\"\u003e\u003c/div\u003e\n\u003cp\u003eStatistieken ingebouwd in het beheercentrum van Shopify geven je inzicht in je klanten om op de juiste momenten marketingberichten te sturen.\u003c/p\u003e\n\u003cp\u003eShopify biedt winkeleigenaren mogelijkheden om langdurige klantrelaties op te bouwen en te onderhouden via een suite van ingebouwde functies, app-integraties en automatiseringen. Deze omvatten:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003ca href=\"https://www.shopify.com/nl/international\" target=\"_blank\"\u003eShopify Markets\u003c/a\u003e\u003cstrong\u003e.\u003c/strong\u003e Breid je bereik uit door te verkopen aan klanten van over de hele wereld. Met Shopify Markets kun je wereldwijd gaan en verkopen aan klanten overal ter wereld: allemaal via één webshop.\u003c/li\u003e\n\u003cli\u003e\n\u003ca href=\"https://www.shopify.com/nl/marketing\" target=\"_blank\"\u003eTools voor klantbetrokkenheid en marketing\u003c/a\u003e\u003cstrong\u003e.\u003c/strong\u003e Bereik de juiste persoon met het juiste bericht op het juiste moment met behulp van de tools voor klantbetrokkenheid en marketing van Shopify. Maak gebruik van segmentatie, e-mailmarketing, automatiseringsfuncties en meer: voor relevantie en om je doelgroep betrokken te houden.\u003c/li\u003e\n\u003cli\u003e\n\u003ca href=\"https://www.shopify.com/nl/inbox\" target=\"_blank\"\u003eMessaging-tools\u003c/a\u003e\u003cstrong\u003e.\u003c/strong\u003e Praat met klanten en beheer gesprekken vanaf elke locatie met Shopify Inbox. Maak geautomatiseerde berichten en ontvang statistieken zodat je je kunt focussen op chats die tot conversie leiden.\u003c/li\u003e\n\u003cli\u003e\n\u003ca href=\"https://www.shopify.com/nl/analytics\" target=\"_blank\"\u003eKrachtige statistieken en analyses voor marketing\u003c/a\u003e\u003cstrong\u003e.\u003c/strong\u003e Neem weloverwogen beslissingen voor je bedrijf en krijg inzicht in klantgedrag met behulp van statistieken en data voor marketing uit de rapporten en analyses van Shopify. \u003ca href=\"/blog/marketing-insights\" target=\"_blank\"\u003e \u003c/a\u003e\n\u003c/li\u003e\n\u003cli\u003eOverige functies\u003cstrong\u003e.\u003c/strong\u003e Benut de mogelijkheden van \u003ca href=\"https://www.shopify.com/nl/email-marketing\" target=\"_blank\"\u003eShopify Email\u003c/a\u003e, marketing automatiseringen, \u003ca href=\"https://www.shopify.com/nl/segmentation\" target=\"_blank\"\u003esegmentatie\u003c/a\u003e en meer.\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch2 id=\"7\"\u003e\u003cstrong\u003eDe tools die je nodig hebt om te groeien en te bloeien\u003c/strong\u003e\u003c/h2\u003e\n\u003cp\u003eShopify helpt de reis van ondernemers naar succes te versnellen via functies voor voorraadbeheer, stroomlijning van de verzending en het behalen van zakelijke doelen. Deze functies omvatten:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003ca href=\"https://help.shopify.com/nl/manual/shopify-admin/shopify-admin-overview\" target=\"_blank\"\u003eHet Shopify-beheercentrum\u003c/a\u003e\u003cstrong\u003e.\u003c/strong\u003e Beheer je bedrijf, orders en klanten uit alle verkoopkanalen en winkellocaties op één plek.\u003c/li\u003e\n\u003cli\u003e\n\u003ca href=\"https://www.shopify.com/nl/orders\" target=\"_blank\"\u003eTools voor verzending en fulfilment\u003c/a\u003e\u003cstrong\u003e.\u003c/strong\u003e Centraliseer alles wat nodig is om fulfilment, voorraad, verzending en meer te beheren met Shopify. \u003c/li\u003e\n\u003cli\u003e\n\u003ca href=\"https://shop.app/what-shop-does\" target=\"_blank\"\u003eShop Pay\u003c/a\u003e\u003cstrong\u003e.\u003c/strong\u003e Bied klanten de mogelijkheid snel af te rekenen met encryptie, waarbij ze hun gegevens kunnen opslaan om gebruik te maken van een snelle checkout via één klik. \u003c/li\u003e\n\u003cli\u003e\n\u003ca href=\"https://www.shopify.com/nl/mobiel\" target=\"_blank\"\u003eMobiele app\u003c/a\u003e\u003cstrong\u003e.\u003c/strong\u003e Gebruik de Shopify-app om je bedrijf overal te runnen. Hiermee kun je je Shopify-winkel onderweg beheren, in real-time reageren op informatie, statistieken bekijken en meer.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003e💡 Shopify biedt een reeks \u003ca href=\"https://www.shopify.com/nl/hulpmiddelen\" target=\"_blank\"\u003egratis zakelijke tools\u003c/a\u003e die bedrijfstaken vereenvoudigen. Probeer de \u003ca href=\"https://www.shopify.com/nl/hulpmiddelen/image-resizer\" target=\"_blank\"\u003eformaataanpasser\u003c/a\u003e voor productfoto's of berichten op social media, gebruik de \u003ca href=\"https://www.shopify.com/nl/hulpmiddelen/slogan-maker\" target=\"_blank\"\u003eslogan-maker\u003c/a\u003e om snel campagnes te maken of stel in een handomdraai \u003ca href=\"https://www.shopify.com/nl/hulpmiddelen/beleid-generator/retourbeleid\" target=\"_blank\"\u003eterugbetalingsbeleid\u003c/a\u003e op.\u003c/p\u003e\n\u003cp\u003eMet miljoenen bedrijven die elk denkbaar product verkopen in markten over de hele wereld, is inspelen op hun behoeften een grote uitdaging. Maar een product dat elke mogelijke functie combineert in één platform, maakt het voor de meeste ondernemers alleen maar lastiger in gebruik.\u003c/p\u003e\n\u003cp\u003eIn plaats daarvan staat bij Shopify het maken van een flexibel platform centraal, met de mogelijkheid om functionaliteit toe te voegen om in te spelen op de unieke complexiteit van elk bedrijf. Optionele Shopify-producten en verkoopkanalen kunnen rechtstreeks vanuit het Shopify-beheercentrum worden toegevoegd. En ontwikkelaars van over de hele wereld worden uitgenodigd om apps, thema's en andere integraties specifiek voor het Shopify-platform te bouwen.\u003c/p\u003e\n\u003ch2 id=\"8\"\u003e\u003cstrong\u003eEen flexibel handelsplatform voor elk bedrijf\u003c/strong\u003e\u003c/h2\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cimg style=\"float: none;\" alt=\"Een klant praat met een winkelmedewerker in een café\" src=\"https://cdn.shopify.com/s/files/1/0253/7753/8082/files/image2_f2a02084-059e-42ea-8aaa-21bb5c5f79d3.jpg?v=1732115363\"\u003e\u003c/div\u003e\n\u003cp\u003eMet miljoenen bedrijven die elk denkbaar product verkopen in markten over de hele wereld, is inspelen op hun behoeften een grote uitdaging.\u003c/p\u003e\n\u003cp\u003eIn plaats van elke mogelijke functie in een ingewikkeld platform te integreren, kiest Shopify voor flexibiliteit. \u003c/p\u003e\n\u003cp\u003eJe kunt de functionaliteit toevoegen die je nodig hebt om de complexiteit van je bedrijf aan te pakken.\u003c/p\u003e\n\u003cp\u003eOptionele producten en verkoopkanalen kunnen rechtstreeks vanuit het Shopify-beheercentrum worden toegevoegd. Bovendien worden ontwikkelaars van over de hele wereld uitgenodigd om apps, thema's en andere integraties specifiek voor Shopify te bouwen.\u003c/p\u003e\n\u003cp\u003eAls je zelf met de code wilt experimenteren, maakt Shopify het mogelijk om:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eJe thema te personaliseren of een compleet nieuw thema te bouwen.\u003c/li\u003e\n\u003cli\u003eAangepaste apps voor je winkel te bouwen met behulp van de \u003ca href=\"https://shopify.dev/\" target=\"_blank\"\u003eontwikkelaarstools\u003c/a\u003e en API’s van Shopify.\u003c/li\u003e\n\u003cli\u003eAPI's te gebruiken om aangepaste ervaringen te creëren, zoals het verkopen van je producten in een videogame.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eMet Shopify hoef je gebruiksgemak niet op te offeren voor geavanceerde functies. \u003c/p\u003e\n\u003cp\u003eZet je winkel en campagnes snel op en creëer rijke ervaringen die kunnen concurreren met grote merken.\u003c/p\u003e\n\u003ch2 id=\"9\"\u003e\u003cstrong\u003eBegin vandaag nog met Shopify\u003c/strong\u003e\u003c/h2\u003e\n\u003cp\u003eShopify is een alles-in-één handelsplatform en een rijk ecosysteem dat verkopers, ontwikkelaars, zakelijke experts en shoppers verbindt in de gezamenlijke zoektocht naar betere commerce voor iedereen.\u003c/p\u003e\n\u003cp\u003eShopify maakt ondernemerschap toegankelijker voor iedereen die onafhankelijkheid zoekt: van selfmade TikTok-sterren tot innovatieve productontwikkelaars. Of je nu een maker bent die inkomsten wil genereren met zijn \u003ca href=\"https://www.shopify.com/nl/blog/personal-brand\" target=\"_blank\"\u003epersonal brand\u003c/a\u003e, een ondernemende pionier die zijn eigen weg zoekt of een groot merk dat klanten over de hele wereld bedient, Shopify is gebouwd voor jouw behoeften.\u003c/p\u003e\n\u003cp\u003eKlaar om een \u003ca href=\"https://www.shopify.com/nl/blog/bedrijf-starten\" target=\"_blank\"\u003ebedrijf te starten\u003c/a\u003e? Ga je aan de slag met Shopify, dan profiteer je van een gratis proefperiode, zodat je alles kunt verkennen wat het platform te bieden heeft. Bouw je merk, ontwikkel je producten en begin vandaag nog met het bereiken van klanten en het binnenhalen van online en persoonlijke verkopen.\u003c/p\u003e\n\u003cp\u003e\u003cem\u003eIllustratie door Núria Madrid\u003c/em\u003e\u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cdiv itemtype=\"https://schema.org/FAQPage\" itemscope=\"\"\u003e\n\u003ch2 id=\"8\"\u003eVeelgestelde vragen over Shopify\u003c/h2\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003eIs Shopify geschikt voor beginners?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eShopify is gebouwd om beginners te ondersteunen en is eenvoudig in gebruik. Het is flexibel genoeg om te voldoen aan de behoeften van groeiende kleine bedrijven en gevestigde ondernemingen. \u003c/p\u003e\n\u003cp\u003eMaak je eigen webshop met drag-and-drop sjablonen, zonder dat je hoeft te coderen, en accepteer betalingen met de eigen betalingsverwerker van Shopify.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003eWat kost Shopify?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eShopify heeft verschillende abonnementen waar bedrijven uit kunnen kiezen, beginnend bij € 5 per maand. \u003c/p\u003e\n\u003cp\u003eHet Shopify Starter-abonnement voor makers die verkopen op social media kost € 5 per maand, terwijl het Basic-abonnement van Shopify € 29 per maand kost.\u003c/p\u003e\n\u003cp\u003eHet toevoegen van apps uit de Shopify App Store kan extra kosten met zich meebrengen. Bekijk de prijzen-pagina specifiek voor jouw regio voor de exacte prijzen.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003eIn welke landen kan ik Shopify gebruiken?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eShopify ondersteunt webshops en retailbedrijven in 175 landen. Je kunt Shopify gebruiken in meer dan 20 talen en met Shopify Payments betalingen accepteren in Nederland, België, Duitsland, Frankrijk en andere landen.\u003c/p\u003e\n\u003cp\u003eOndernemers in landen waar Shopify Payments niet beschikbaar is, kunnen Shopify gebruiken met goedgekeurde externe betalingsgateways.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003eWat kan ik verkopen op Shopify?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eJe kunt een breed scala aan producten en diensten verkopen op Shopify, waaronder fysieke producten, digitale producten, abonnementen, ticketed ervaringen en consultancy diensten. \u003c/p\u003e\n\u003cp\u003eBepaalde producten zijn verboden om te verkopen op Shopify. Bekijk het Shopify Acceptable Use Policy voordat je Shopify gebruikt om je producten en diensten te verkopen.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003eWaar kan ik verkopen met Shopify?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eMet Shopify kun je overal verkopen waar je klanten zijn. \u003c/p\u003e\n\u003cp\u003eDat omvat verkopen via een webshop, in de Shop App, persoonlijk in een winkel of op een beurs, op marktplaatsen zoals Amazon en eBay, op social media kanalen zoals TikTok en Instagram, en via groothandels.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003eWat heb ik nodig om online te verkopen met Shopify?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eDe eerste stappen van online verkopen met Shopify zijn je producten inkopen of produceren en een doelgroep identificeren. \u003c/p\u003e\n\u003cp\u003eJe kunt je aanmelden voor een gratis proefperiode op Shopify om het platform te verkennen voordat je je aanmeldt voor een abonnement en je webshop bouwt. \u003c/p\u003e\n\u003cp\u003eBekijk voordat je je webshop lanceert deze e-commerce checklist om er zeker van te zijn dat je klaar bent om klanten te bereiken en verkopen binnen te halen.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e","excerpt":"Shopify is een handelsplatform voor online en persoonlijk verkopen. Ontdek de functies, voordelen en abonnementen van Shopify","excerptHtml":"\u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003eShopify is een handelsplatform voor online en persoonlijk verkopen. Ontdek de functies, voordelen en abonnementen van Shopify\u003c/span\u003e","seo":{"__typename":"SEO","title":"Wat is Shopify en hoe werkt het? (2024)","description":"Shopify is een handelsplatform voor online en persoonlijk verkopen. Ontdek de functies, voordelen en abonnementen van Shopify"},"metafields":[null,null,null,{"__typename":"Metafield","value":"{\"en-CA\":\"https://www.shopify.com/ca/blog/what-is-shopify\",\"en-GB\":\"https://www.shopify.com/uk/blog/what-is-shopify\",\"en-AU\":\"https://www.shopify.com/au/blog/what-is-shopify\",\"en-ID\":\"https://www.shopify.com/id/blog/what-is-shopify\",\"en-NZ\":\"https://www.shopify.com/nz/blog/what-is-shopify\",\"en-ZA\":\"https://www.shopify.com/za/blog/what-is-shopify\",\"en-NG\":\"https://www.shopify.com/ng/blog/what-is-shopify\",\"en-PH\":\"https://www.shopify.com/ph/blog/what-is-shopify\",\"en-SG\":\"https://www.shopify.com/sg/blog/what-is-shopify\",\"en-HK\":\"https://www.shopify.com/hk/blog/what-is-shopify\",\"en-IE\":\"https://www.shopify.com/ie/blog/what-is-shopify\",\"en-MY\":\"https://www.shopify.com/my/blog/what-is-shopify\"}","key":"hreflang_json"},{"__typename":"Metafield","value":"[{\"title\":\"Alles wat je moet weten over dropshipping met AliExpress\",\"url\":\"blog/dropshipping-met-aliexpress\"},{\"title\":\"Een webshop beginnen- iedereen kan het met Shopify (een stappenplan)\",\"url\":\"blog/webshop-beginnen\"},{\"title\":\"Print on demand- verkoop je eigen T-shirts, mokken en meer met minimale investering\",\"url\":\"blog/print-on-demand\"},{\"title\":\"Verkopen via Bol, goed idee of niet? Wij zochten het uit\",\"url\":\"blog/bol-com-verkoopaccount\"},{\"title\":\"Nieuwe regels voor online verkopen- wat verandert er?\",\"url\":\"blog/nieuwe-regels-online-verkopen\"},{\"title\":\"NFT’s en digitale kunst- een hype of een gouden toekomst?\",\"url\":\"blog/nft-digitale-kunst\"},{\"title\":\"Handelsregister- wat is het en waarom is het belangrijk dat je je inschrijft?\",\"url\":\"blog/handelsregister\"},{\"title\":\"Zelf merchandise maken en verkopen\",\"url\":\"blog/merchandise-maken\"},{\"title\":\"Online foto’s verkopen- tips voor amateurs en professionals\",\"url\":\"blog/online-fotos-verkopen\"},{\"title\":\"Zo vind je leveranciers, groothandels en fabrikanten voor jouw webshop\",\"url\":\"blog/leverancier-vinden\"}]","key":"interlinkings_json"},null,{"__typename":"Metafield","value":"[{\"title\":\"Een webshop starten: hier moet je rekening mee houden (5 stappen)\",\"tags\":[\"Product Ideeën \u0026 Webshop Beginnen\"],\"handle\":\"webshop-complete-stappenplan\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/ecommerce-business.jpg?v=1616039633\u0026width=1024\",\"imageAltText\":\"webshop starten\",\"modifiedAt\":\"2023-10-25\"},{\"title\":\"Online geld verdienen: 26 manieren om direct te starten\",\"tags\":[\"Product Ideeën \u0026 Webshop Beginnen\"],\"handle\":\"online-geld-verdienen\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/make-money-online.jpg?v=1611862139\u0026width=1024\",\"imageAltText\":\"Online geld verdienen\",\"modifiedAt\":\"2023-11-08\"},{\"title\":\"Meest verkochte producten voor webshops - trends en tips (2022)\",\"tags\":[\"Product Ideeën \u0026 Webshop Beginnen\"],\"handle\":\"bestverkochte-producten-voor-webshops\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/trending-products_c8d0d15c-9afc-47e3-9ba2-f7bad0505b9b.png?format=webp\u0026v=1614559651\u0026width=1024\",\"imageAltText\":\"3D-modellen van de best verkopende producten van 2021, die in het artikel in detail worden besproken\",\"modifiedAt\":\"2022-06-12\"},{\"title\":\"Zo vind je leveranciers, groothandels en fabrikanten voor jouw webshop\",\"tags\":[\"Product Ideeën \u0026 Webshop Beginnen\"],\"handle\":\"leverancier-vinden\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/find-manufacturer-supplier.jpg?width=1024\",\"imageAltText\":\"leveranciers vinden\",\"modifiedAt\":\"2022-06-09\"},{\"title\":\"Geld verdienen vanuit huis: 25 inspirerende ideeën in 2022\",\"tags\":[\"Inspiratie\"],\"handle\":\"thuiswerken-bedrijf-ideeen\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/Shopify_HomeBiz_Header_Final_dc2be449-8260-4e64-abcb-d0c0a4cd1d07.jpg?v=1587655437\u0026width=1024\",\"imageAltText\":\"geld verdienen vanuit huis\",\"modifiedAt\":\"2022-06-12\"},{\"title\":\"Wat is dropshipping en hoe werkt het?\",\"tags\":[\"Dropshipping\"],\"handle\":\"wat-is-dropshipping\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/shopify_dropshipping_chapter_1.jpg?v=1590420594\u0026width=1024\",\"imageAltText\":\"Wat is dropshipping? Hoe het dropshippingmodel werkt.\",\"modifiedAt\":\"2022-05-05\"},{\"title\":\"Vind je niche: 9 nichemarkt voorbeelden met veel kansen\",\"tags\":[\"Product Ideeën \u0026 Webshop Beginnen\"],\"handle\":\"vind-je-niche\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/niche-markets.jpg?v=1616531005\u0026width=1024\",\"imageAltText\":\"nichemarkt niche betekenis\",\"modifiedAt\":\"2022-07-21\"},{\"title\":\"Print on demand: verkoop je eigen T-shirts, mokken en meer zonder eigen geld\",\"tags\":[\"Dropshipping\"],\"handle\":\"print-on-demand\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/print-on-demand-hero.jpg?v=1555624456\u0026width=1024\",\"imageAltText\":\"Print on demand t-shirts boeken dropshipping\",\"modifiedAt\":\"2023-11-08\"}]","key":"popular_blog_post_json"}],"imageUrl":"https://cdn.shopify.com/s/files/1/0253/7753/8082/articles/what-is-shopify_7b3e7c0c-f6da-4efa-8f37-2d8501c743d7.jpg?v=1727292418","imageAltText":"Afbeelding die voorstelt hoe alle delen van Shopify samenwerken","imageClass":"","modifiedAt":"3 nov 2024","modifiedAtRaw":"2024-11-03T15:30:00Z"},"metaDescription":"Shopify is een handelsplatform voor online en persoonlijk verkopen. Ontdek de functies, voordelen en abonnementen van Shopify","contentHtml":"\u003cp\u003eElke dag gebruiken miljoenen mensen Shopify om hun bedrijven te ondersteunen. Van online side hustles en buurtwinkels tot wereldwijde retail reuzen, Shopify maakt commerce beter voor elke winkel.\u003c/p\u003e\n\u003cp\u003eMaar wat is Shopify en hoe werkt het? Ontdek hieronder de beheersoftware voor winkels en verkooptools van Shopify. Leer hoe je Shopify kunt afstemmen op je behoeften en waarom het het juiste platform is voor je volgende zakelijke idee.\u003c/p\u003e\n\n\u003ch2 id=\"1\"\u003e\u003cstrong\u003eWat is Shopify?\u003c/strong\u003e\u003c/h2\u003e\n\u003cp\u003eShopify is een compleet handelsplatform waarmee iedereen een bedrijf kan starten, beheren en laten groeien. Je kunt Shopify gebruiken om een \u003ca href=\"/nl/online\" target=\"_blank\"\u003ewebshop\u003c/a\u003e te bouwen, verkopen te beheren, klanten te bereiken en \u003ca href=\"/nl/betalingen\" target=\"_blank\"\u003ebetalingen\u003c/a\u003e te accepteren op zowel digitale als fysieke locaties.\u003c/p\u003e\u003cdiv id=\"text-cta\" class=\"hidden lg:block\"\u003e\u003c/div\u003e\n\u003cp\u003eDe reputatie van Shopify als koploper in de commerce komt voort uit het luisteren naar de ervaringen van miljoenen ondernemers. Door zowel zzp’ers als grote merken te ondersteunen, heeft Shopify de functies en producten ontwikkeld die de bedrijven van nu draaiende houden en de toekomst van commerce zullen vormgeven.\u003c/p\u003e\n\u003ch2 id=\"2\"\u003e\u003cstrong\u003eHoe werkt Shopify?\u003c/strong\u003e\u003c/h2\u003e\n\u003cp\u003eShopify bundelt alle commerce activiteiten in één platform, met één beheercentrum om het hele verkoopproces te volgen, van het binnenhalen van een \u003ca href=\"/nl/orders\" target=\"_blank\"\u003eorder\u003c/a\u003e tot \u003ca href=\"/nl/analytics\" target=\"_blank\"\u003eanalyses\u003c/a\u003e na de verkoop.\u003c/p\u003e\n\u003cp\u003eMet Shopify kunnen ondernemers op meerdere plaatsen verkopen, waaronder hun website, op \u003ca href=\"/nl/verkoopkanalen\" target=\"_blank\"\u003emarktplaatsen\u003c/a\u003e en social media, en \u003ca href=\"/nl/pos\" target=\"_blank\"\u003epersoonlijk\u003c/a\u003e via fysieke winkels. Voorraad- en klantinformatie kunnen eenvoudig tussen verschillende kanalen worden gesynchroniseerd.\u003c/p\u003e\n\u003cp\u003eShopify is een \u003ca href=\"/nl/security\" target=\"_blank\"\u003eveilig\u003c/a\u003e, cloudgebaseerd en gehost platform, wat betekent dat je veilig toegang hebt tot je gegevens vanaf elk compatibel apparaat met een internetverbinding. Dit geeft je de flexibiliteit om je bedrijf vanuit elke locatie te runnen.\u003c/p\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cimg class=\"border block--bordered\" style=\"float: none;\" alt=\"Demo e-commerce winkel met een Shopify-thema\" src=\"https://cdn.shopify.com/s/files/1/0253/7753/8082/files/image6_a0f62713-e32c-4263-8a63-16a59933caee.jpg?v=1732115050\"\u003e\u003c/div\u003e\n\u003cp\u003e\u003cspan\u003eAanpasbare, responsieve thema’s voor je webshop zoals\u0026nbsp;\u003c/span\u003e\u003ca href=\"https://themes.shopify.com/themes/be-yours/styles/beauty?locale=nl\" target=\"_blank\"\u003eBe Yours\u003c/a\u003e\u003cspan\u003e\u0026nbsp;laten je merk stralen op zowel mobiel als desktop.\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003eCommerce bedrijven hebben een scala aan tools nodig om taken zoals voorraadbeheer en verzending te beheren. Het verbinden van deze systemen kan ondernemers veel tijd en geld kosten. Daarom bundelt Shopify technologieën zodat je een volledig overzicht hebt van je zakelijke activiteiten: je Shopify-beheercentrum.\u003c/p\u003e\n\u003ch2 id=\"3\"\u003e\u003cstrong\u003eWat is inbegrepen bij Shopify?\u003c/strong\u003e\u003c/h2\u003e\n\u003cp\u003eShopify is een schaalbaar product dat een basisaanbod bevat in de vorm van verschillende abonnementen. Winkeleigenaren kunnen aanvullende producten op die basislaag stapelen, componenten aanpassen en apps integreren om een gepersonaliseerde ervaring te creëren, afgestemd op hun zakelijke behoeften.\u003c/p\u003e\n\u003ch3\u003e\u003cstrong\u003eBasislaag: de kern van Shopify\u003c/strong\u003e\u003c/h3\u003e\n\u003cp\u003eElk \u003ca href=\"/nl/prijzen\" target=\"_blank\"\u003eShopify-abonnement\u003c/a\u003e* bevat alles wat je nodig hebt om je idee om te zetten in een bedrijf en te beginnen met verkopen: een webshop met aanpasbare sjablonen, tools om via verschillende kanalen te verkopen, de snelle en veilige checkout van Shopify, en ingebouwde marketingfuncties. Dit is de basis waarop de andere producten en apps van Shopify zijn gebouwd.\u003c/p\u003e\n\u003cp\u003eDit zijn enkele van de functies die zijn inbegrepen bij je Shopify-abonnement:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eAanpasbare thema's.\u003c/strong\u003e De \u003ca href=\"https://themes.shopify.com/collections/free-themes\" target=\"_blank\"\u003egratis webshop thema’s\u003c/a\u003e van Shopify bieden ingebouwde ondersteuning voor animaties, waaronder dynamisch scrollen en hover-effecten.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAI-functies om je te helpen meer gedaan te krijgen.\u003c/strong\u003e Genereer merkgebonden content, stel automatische antwoorden in en schrijf productbeschrijvingen met \u003ca href=\"/nl/magic\" target=\"_blank\"\u003eShopify Magic\u003c/a\u003e.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eToegang tot miljoenen mobiele shoppers via de Shop-app.\u003c/strong\u003e Personaliseer je mobiele winkel en breid je merk uit in een paar klikken. Shop omvat aanpasbare collecties, categorieën en navigatie, net als je webshop.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDe beste checkout ter wereld.\u003c/strong\u003e Shopify-abonnementen bevatten de hoogst converterende \u003ca href=\"/nl/checkout\" target=\"_blank\"\u003eone-click checkout\u003c/a\u003e die het vertrouwen heeft van de grootste merken.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEen aangepast domein op Shopify.\u003c/strong\u003e Selecteer en host je \u003ca href=\"/nl/domeinen\" target=\"_blank\"\u003edomein\u003c/a\u003e veilig met Shopify, met volledige controle en configuratie om alles eenvoudig te kunnen aanpassen.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded my-12 border-l-2 pl-4 [\u0026amp;_h2]:!mt-0 [\u0026amp;_h2]:mb-6 [\u0026amp;_h2]:text-t5 [\u0026amp;_h3]:!mt-0 [\u0026amp;_h3]:mb-6 [\u0026amp;_h3]:text-t7 [\u0026amp;_h4]:!mt-0 [\u0026amp;_h4]:mb-6 [\u0026amp;_h4]:text-t8 [\u0026amp;_ul]:!mt-0 [\u0026amp;_ul]:mb-6 [\u0026amp;_ul:last-child]:mb-0 [\u0026amp;_ol]:!mt-0 [\u0026amp;_ol]:mb-6 [\u0026amp;_ol:last-child]:mb-0 [\u0026amp;_p]:!mt-0 [\u0026amp;_p]:mb-6 [\u0026amp;_p:last-child]:mb-0 border-blog-highlight\"\u003e\n\u003cp\u003e\u003cem\u003e*Het Shopify\u003c/em\u003e \u003ca href=\"/nl/starter\" target=\"_blank\"\u003eStarter-abonnement\u003c/a\u003e \u003cem\u003eis ontworpen voor verkoop via social media en bevat mogelijk niet alle van de hierboven beschreven basisfuncties.\u003c/em\u003e\u003c/p\u003e\n\u003c/div\u003e\n\u003ch4\u003e\u003cstrong\u003e🧁 Hoe Stellar Eats de conversies met 3,5% verhoogde\u003c/strong\u003e\u003c/h4\u003e\n\u003cp\u003eToen het bakkerijmerk Stellar Eats overschakelde naar de one-page checkout van Shopify, verminderde het de frictie voor klanten, verhoogde het de conversies met 3,5% en verhoogde het de omzet in de daaropvolgende twee jaar.\u003c/p\u003e\n\u003cp\u003e\u003ca href=\"/nl/case-studies/stellar-eats\" target=\"_blank\"\u003eLees de casestudy\u003c/a\u003e (in het Engels)\u003c/p\u003e\n\u003ch3\u003e\u003cstrong\u003eLaag 2: aanvullende producten, abonnementen en diensten van Shopify\u003c/strong\u003e\u003c/h3\u003e\n\u003cp\u003eElk eigen bedrijf is uniek. En naarmate je winkel groeit, evolueren je behoeften. Daarom biedt Shopify krachtige upgrades die aan je beheercentrum kunnen worden toegevoegd, meestal zonder extra kosten.\u003c/p\u003e\n\u003cp\u003eOf het nu gaat om een aanpasbare checkout of functies voor verkopen over de grens, producten die exclusief zijn voor Shopify kunnen binnen het beheercentrum worden gestapeld.\u003c/p\u003e\n\u003ch4\u003e\u003cstrong\u003eShopify POS\u003c/strong\u003e\u003c/h4\u003e\n\u003cp\u003eJe kunt persoonlijk verkopen met \u003ca href=\"/nl/pos\" target=\"_blank\"\u003eShopify POS\u003c/a\u003e, met abonnementen en \u003ca href=\"/nl/pos/hardware\" target=\"_blank\"\u003ehardware\u003c/a\u003e waarmee je onderweg of op meerdere fysieke locaties kunt verkopen. Shopify Retail-abonnementen bevatten ook alles wat je nodig hebt om online te verkopen, en al je retail- en e-commerce verkoop wordt gesynchroniseerd in Shopify.\u003c/p\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\n\u003cfigure\u003e\u003cimg src=\"https://cdn.shopify.com/s/files/1/0253/7753/8082/files/image7_3b6f1c43-a3f9-49db-ad81-649fc347c433.jpg?v=1732115110\" alt=\"Een persoon legt een creditcard op een Shopify POS-apparaat\" style=\"float: none;\" loading=\"lazy\"\u003e\n\u003cfigcaption\u003e\n\u003cp\u003eAccepteer betalingen overal met \u003ca href=\"/nl/pos/hardware\" target=\"_blank\"\u003eShopify POS Go\u003c/a\u003e.\u003c/p\u003e\n\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003c/div\u003e\n\u003cp\u003e\u003cstrong\u003eShopify\u003c/strong\u003e\u003c/p\u003e\n\u003cp\u003eKlaar om je bedrijf naar een hoger niveau te tillen? \u003ca href=\"/nl/plus\" target=\"_blank\"\u003eShopify\u003c/a\u003e is een aanpasbare enterprise-oplossing, met een schaalbaar, krachtig platform voor bedrijven met een hoog volume. Sluit je aan bij enkele van de beste merken ter wereld, waaronder Ruggable, Knix en Magnolia en verkoop overal met één platform, vol krachtige statistieken en automatiseringen. Verkoop meer, ontwikkel je sneller en ontgrendel strategische partnerschappen.\u003c/p\u003e\n\u003cp\u003eFuncties die exclusief zijn voor Shopify zijn onder andere:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eAanpasbare checkout met app-integraties.\u003c/strong\u003e \u003ca href=\"https://apps.shopify.com/stories/guide-customize-your-checkout?locale=nl\" target=\"_blank\"\u003eBreid je checkout uit\u003c/a\u003e op een manier die app-gebaseerd is, voorbereid op upgrades, hoger converterend en geïntegreerd met Shop Pay.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eB2B-procesautomatisering.\u003c/strong\u003e Haal meer uit je bestaande apps met \u003ca href=\"/nl/flow\" target=\"_blank\"\u003eShopify Flow\u003c/a\u003e.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBerekening van douanerechten en invoerbelastingen.\u003c/strong\u003e Verkoop over de grens via je webshop met \u003ca href=\"/nl/international\" target=\"_blank\"\u003eShopify Markets\u003c/a\u003e.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEn daarnaast:\u003c/strong\u003e \u003cstrong\u003e24/7 toegewijde technische ondersteuning.\u003c/strong\u003e\n\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003e💡 \u003cstrong\u003eOntdek meer:\u003c/strong\u003e \u003ca href=\"https://help.shopify.com/nl/manual/intro-to-shopify/pricing-plans/plans-features/shopify-plus-plan\" target=\"_blank\"\u003eShopify-prijzen, -functies en -informatiebronnen\u003c/a\u003e\u003c/p\u003e\n\u003ch4\u003e\u003cstrong\u003eEn nog veel meer\u003c/strong\u003e\u003c/h4\u003e\n\u003cp\u003eEen ander Shopify-product dat als add-on beschikbaar is voor de meeste abonnementen, is \u003ca href=\"/nl/inbox\" target=\"_blank\"\u003eShopify Inbox\u003c/a\u003e. Zet webshopbezoekers om in kopers met de kracht van chat marketing.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eBekijk alle\u003c/strong\u003e \u003ca href=\"/nl/producten\" target=\"_blank\"\u003eShopify-producten en -functies\u003c/a\u003e.\u003c/p\u003e\n\u003ch4\u003e\u003cstrong\u003e🧦 Waarom Bombas naar Shopify migreerde na het succes van Shark Tank\u003c/strong\u003e\u003c/h4\u003e\n\u003cp\u003eMet Shopify ontdekte Bombas dat ze probleemloos konden groeien. Het bedrijf kan snel veel producten tegelijkertijd uploaden, op meerdere e-commerce kanalen, met een backend-systeem dat helder en eenvoudig te bedienen is.\u003c/p\u003e\n\u003cp\u003e\u003ca href=\"/nl/case-studies/bombas\" target=\"_blank\"\u003eLees de casestudy\u003c/a\u003e\u003c/p\u003e\n\u003ch3\u003e\u003cstrong\u003eLaag 3: Apps gebouwd door vertrouwde partners\u003c/strong\u003e\u003c/h3\u003e\n\u003cp\u003e\u003ca href=\"https://apps.shopify.com?shpxid=a9912efc-9F8C-419E-73C2-B5AA3124C7BB\u0026amp;locale=nl\" target=\"_blank\"\u003eDe Shopify App Store\u003c/a\u003e bevat duizenden apps die zijn gebouwd door externe ontwikkelaars om je webshop mee aan te passen.\u003c/p\u003e\n\u003cp\u003eHeb je een specifieke functie nodig voor je bedrijf? Er is waarschijnlijk een app die kan helpen om dat werkelijkheid te maken. Of het nu gaat om een slimme chat app, aangepaste maattabellen, aanbevelingen voor je webshop mogelijk gemaakt door AI, of apps om advertenties op social media te stroomlijnen, kijk gewoon in de app store.\u003c/p\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cimg class=\"border block--bordered\" style=\"float: none;\" alt=\"Een webpagina uit de Shopify app store\" src=\"https://cdn.shopify.com/s/files/1/0253/7753/8082/files/image1_bc797c0a-b4a6-4871-812e-e7f9b1669297.png?v=1732115189\" loading=\"lazy\"\u003e\u003c/div\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eBlader door apps per categorie en sorteer op de nieuwste en populairste apps onder Shopify-winkeleigenaren.\u003c/span\u003e\u003c/p\u003e\n\u003ch3\u003e\u003cstrong\u003eDe kleine lettertjes: Shopify-prijzen en -abonnementen\u003c/strong\u003e\u003c/h3\u003e\n\u003cp\u003e\u003ca href=\"/nl/prijzen\" target=\"_blank\"\u003eShopify-abonnementen\u003c/a\u003e variëren van het \u003ca href=\"/nl/starter\" target=\"_blank\"\u003eStarter-abonnement\u003c/a\u003e, ideaal voor makers die verkopen op social media, tot \u003ca href=\"/nl/plus\" target=\"_blank\"\u003eenterprise-oplossingen\u003c/a\u003e voor wereldwijde merken met een hoog volume. Deze omvatten Basic Shopify- en Advanced Shopify-abonnementen voor elk niveau.\u003c/p\u003e\n\u003cp\u003eDe prijzen voor Shopify-abonnementen variëren van € 5 per maand voor het Starter-abonnement tot meer dan € 2300 per maand voor Shopify.\u003c/p\u003e\n\u003cp\u003eDrie basis Shopify-abonnementen voor webshops zijn:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eBasic Shopify-abonnement:\u003c/strong\u003e Perfect voor kleine bedrijven.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eShopify-abonnement:\u003c/strong\u003e Ideaal voor groeiende bedrijven.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAdvanced Shopify-abonnement:\u003c/strong\u003e Meer functionaliteit voor middelgrote en grote bedrijven.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eWinkels die Shopify Payments gebruiken, betalen geen transactiekosten. Maar als je kiest voor een externe betalingsprovider, brengt deze wel kosten in rekening.\u003c/p\u003e\n\u003cp\u003eShopify-abonnementen bevatten een gratis proefperiode.\u003c/p\u003e\n\u003cp\u003eAanvullende abonnementen zijn onder andere:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eShopify Starter:\u003c/strong\u003e Gemaakt voor makers en bedrijven die verkopen via social media en messaging-apps (zonder de noodzaak van een speciale webshop).\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRetail-abonnement:\u003c/strong\u003e Voor retail winkels en persoonlijke verkopers (Shopify POS).\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eShopify:\u003c/strong\u003e Een oplossing voor enterprise Shopify-verkopers.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003e\u003cstrong\u003e✏️ Opmerking:\u003c/strong\u003e Bekijk de prijzen-pagina specifiek voor jouw regio voor nauwkeurige prijsinformatie.\u003c/p\u003e\n\u003ch2 id=\"4\"\u003e\u003cstrong\u003e7 redenen om voor Shopify te kiezen\u003c/strong\u003e\u003c/h2\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cimg src=\"https://cdn.shopify.com/s/files/1/0253/7753/8082/files/image4_16e72f7e-cf4b-4fef-b04c-81e5466bc401.jpg?v=1732115244\" alt=\"Vrouw werkt aan een laptop omringd door boeken\" style=\"float: none;\" loading=\"lazy\"\u003e\u003c/div\u003e\n\u003cp\u003eWanneer je vanaf nul een bedrijf start of op zoek bent naar een nieuwe handelspartner, zijn er veel oplossingen op de markt. Is Shopify geschikt voor jouw merk?\u003c/p\u003e\n\u003cp\u003eBekijk de unieke voordelen hieronder en \u003ca href=\"/nl/webshop-vergelijken\" target=\"_blank\"\u003evergelijk Shopify\u003c/a\u003e met andere handelsplatforms om te ontdekken welk platform het beste is voor jouw bedrijf.\u003c/p\u003e\n\u003ch3\u003e\u003cstrong\u003e1. Shopify ondersteunt je met een e-commerce ecosysteem\u003c/strong\u003e\u003c/h3\u003e\n\u003cp\u003eOnline, offline en overal daartussenin, Shopify is de thuisbasis van een grote, diverse groep ondernemers, winkeleigenaren, ontwikkelaars en handelspartners.\u003c/p\u003e\n\u003ch3\u003e\u003cstrong\u003e2. Shopify brengt je naar de hele wereld\u003c/strong\u003e\u003c/h3\u003e\n\u003cp\u003eShopify stelt ondernemers over de hele wereld in staat om hun bedrijven op te bouwen, verbinding te maken en uit te breiden. Met bedrijven in meer dan 175 landen biedt Shopify ondernemers overal het platform, de bouwstenen en de tools die nodig zijn om lokaal en over de grens te verkopen.\u003c/p\u003e\n\u003ch3\u003e\u003cstrong\u003e3. Shopify stimuleert creatieve expressie\u003c/strong\u003e\u003c/h3\u003e\n\u003cp\u003eShopify gelooft dat de commerce ruimte moet bieden aan diverse stemmen, verhalen en ervaringen. Daarom is het product ontworpen met zoveel mogelijk schaalbaarheid, flexibiliteit, aanpassing en vrijheid van expressie.\u003c/p\u003e\n\u003ch3\u003e\u003cstrong\u003e4. Shopify laat je merk stralen\u003c/strong\u003e\u003c/h3\u003e\n\u003cp\u003eJe merk staat centraal. Daarom is Shopify op de achtergrond hard aan het werk voor je branded webshop. Vertel het \u003ca href=\"/nl/blog/brand-storytelling\" target=\"_blank\"\u003everhaal van je merk\u003c/a\u003e en producten met thema's die aanpassing, video en andere functies ondersteunen om je winkel tot leven te brengen en kopers aantrekkelijke ervaringen te bieden.\u003c/p\u003e\n\u003ch3\u003e\u003cstrong\u003e5. Shopify is het meest geïntegreerde kant-en-klare handelsplatform\u003c/strong\u003e\u003c/h3\u003e\n\u003cp\u003eShopify biedt commerce bedrijven niet alleen een compleet beheercentrum, maar ook toegang tot een breed scala aan commerce integraties die zijn gebouwd op een gedeeld technisch framework. Dit zorgt ervoor dat Shopify breedte en diepte biedt qua thema's, apps, kanalen, producten en ervaringen.\u003c/p\u003e\n\u003ch3\u003e\u003cstrong\u003e6. Shopify elimineert onnodige complexiteit\u003c/strong\u003e\u003c/h3\u003e\n\u003cp\u003eBedrijfseigenaren hebben veel taken, vooral in de beginfase van het starten van een bedrijf. Daarom biedt Shopify een eenvoudig en toegankelijk platform dat tools en kanalen naadloos op één plek integreert. Ondernemers kiezen alleen wat ze nodig hebben, waardoor overbodige tools worden geëlimineerd en de werkzaamheden worden gestroomlijnd.\u003c/p\u003e\n\u003ch3\u003e\u003cstrong\u003e7. Shopify is gebouwd om met je mee te groeien\u003c/strong\u003e\u003c/h3\u003e\n\u003cp\u003eOngeacht je technische kennis, groeisnelheid, grootte, complexiteit of locatie, je hebt altijd toegang tot een groot aanbod aan technologie en functies om je bedrijf op te bouwen. Shopify biedt abonnementen en producten die met jou meebewegen naarmate je groeit of evolueert.\u003c/p\u003e\n\u003ch4\u003e\u003cstrong\u003e🥄 Van Etsy naar Shopify overstappen: het verhaal van een e-commerce migratie\u003c/strong\u003e\u003c/h4\u003e\n\u003cp\u003eDe familie Polder startte hun merk in handgemaakte houten lepels door van deur tot deur te verkopen voordat ze op Etsy actief werden. Nu verkopen ze zowel via de marktplaats als via een eigen webshop.\u003c/p\u003e\n\u003cp\u003e\u003ca href=\"/nl/blog/van-etsy-naar-shopify-overstappen\" target=\"_blank\"\u003eLees het succesverhaal\u003c/a\u003e\u003c/p\u003e\n\u003ch2 id=\"5\"\u003e\u003cstrong\u003eBreng je merk overal onder de aandacht, verkoop overal\u003c/strong\u003e\u003c/h2\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cimg src=\"https://cdn.shopify.com/s/files/1/0253/7753/8082/files/image3_38b4a424-e726-46a9-b3c9-a263e2f5eb98.jpg?v=1732115279\" alt=\"Een verkoopkaart in een retail display\" style=\"float: none;\" loading=\"lazy\"\u003e\u003c/div\u003e\n\u003cp\u003eShopify helpt je om je merkvisie om te zetten in een echte commerce ervaring, zodat je de juiste klanten op de juiste plaats kunt bereiken: online, offline en overal daartussenin.\u003c/p\u003e\n\u003ch3\u003e\u003cstrong\u003eVerkoop via een webshop\u003c/strong\u003e\u003c/h3\u003e\n\u003cp\u003eVerkoop aan klanten die bladeren op desktop of mobiel via een speciale webshop, aangepast met je eigen branding. Personaliseer je website met aangepaste etalages om een unieke, naadloze online winkelervaring voor je klanten te creëren.\u003c/p\u003e\n\u003ch3\u003e\u003cstrong\u003eVerkoop via social media en marktplaatsen\u003c/strong\u003e\u003c/h3\u003e\n\u003cp\u003ePromoot en verkoop je producten via meerdere kanalen vanuit één centrale locatie: Shopify. Breid je doelgroep uit door te verkopen waar je potentiële klanten shoppen, op social media en populaire marktplaatsen zoals Facebook Marketplace. Integreer \u003ca href=\"/nl/verkoopkanalen\" target=\"_blank\"\u003everkoopkanalen\u003c/a\u003e via apps die voorraad en data synchroniseren.\u003c/p\u003e\n\u003ch3\u003e\u003cstrong\u003eVerkoop in de Shop App\u003c/strong\u003e\u003c/h3\u003e\n\u003cp\u003eMaak het gemakkelijk voor klanten om snel af te rekenen, bestellingen en verzenddetails te volgen en je bedrijf te ontdekken met \u003ca href=\"https://shop.app/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"\u003eShop App\u003c/a\u003e, een digitale shopping assistent mogelijk gemaakt door \u003ca href=\"https://shop.app/shop-pay\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"\u003eShop Pay\u003c/a\u003e.\u003c/p\u003e\n\u003ch3\u003e\u003cstrong\u003eVerkoop persoonlijk met retail tools\u003c/strong\u003e\u003c/h3\u003e\n\u003cp\u003eVerkoop persoonlijk, ondersteund door data die je nodig hebt om online te verkopen, met het all-in-one POS-systeem van Shopify. Bied klanten een naadloze winkelervaring, beheer personeel, houd voorraad bij en meer. Van volledige POS-oplossingen voor winkels met meerdere locaties tot draagbare hardware voor verkoop op markten, Shopify heeft wat je nodig hebt.\u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded border-t-2 px-8 py-10 my-12 [\u0026amp;_h2]:!mt-0 [\u0026amp;_h2]:mb-6 [\u0026amp;_h2]:text-t5 [\u0026amp;_h3]:!mt-0 [\u0026amp;_h3]:mb-6 [\u0026amp;_h3]:text-t7 [\u0026amp;_h4]:!mt-0 [\u0026amp;_h4]:mb-6 [\u0026amp;_h4]:text-t8 [\u0026amp;_img]:my-auto [\u0026amp;_p]:!mt-0 [\u0026amp;_p]:mb-6 [\u0026amp;_p]:text-body-sm [\u0026amp;_.heading--4]:text-t6 [\u0026amp;_.marketing-button]:text-white [\u0026amp;_.marketing-button]:no-underline border-blog-highlight\" data-component-name=\"blog-cta-marketing\"\u003e\n\u003cp class=\"heading--4\"\u003eBegin met persoonlijk verkopen met Shopify POS\u003c/p\u003e\n\u003cp\u003eShopify POS is de gemakkelijkste manier om te beginnen met persoonlijk verkopen. Neem je merk mee op pad en accepteer betalingen, beheer voorraad en verkoop overal waar je klanten zijn: op boerenmarkten, pop-up events en alles ertussenin.\u003c/p\u003e\n\u003ca href=\"/nl/pos\" class=\"marketing-button marketing-button--small\" target=\"_blank\"\u003eOntdek Shopify POS\u003c/a\u003e\n\u003c/div\u003e\n\u003ch2 id=\"6\"\u003e\u003cstrong\u003eBouw klantrelaties op met Shopify\u003c/strong\u003e\u003c/h2\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cimg src=\"https://cdn.shopify.com/s/files/1/0253/7753/8082/files/image5_b76fe4a5-01f2-433f-b199-1bc575328f84.jpg?v=1732115321\" alt=\"Een demo van de ingebouwde analyses van Shopify voor winkeleigenaren\" style=\"float: none;\" class=\"border block--bordered\" loading=\"lazy\"\u003e\u003c/div\u003e\n\u003cp\u003eStatistieken ingebouwd in het beheercentrum van Shopify geven je inzicht in je klanten om op de juiste momenten marketingberichten te sturen.\u003c/p\u003e\n\u003cp\u003eShopify biedt winkeleigenaren mogelijkheden om langdurige klantrelaties op te bouwen en te onderhouden via een suite van ingebouwde functies, app-integraties en automatiseringen. Deze omvatten:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003ca href=\"/nl/international\" target=\"_blank\"\u003eShopify Markets\u003c/a\u003e\u003cstrong\u003e.\u003c/strong\u003e Breid je bereik uit door te verkopen aan klanten van over de hele wereld. Met Shopify Markets kun je wereldwijd gaan en verkopen aan klanten overal ter wereld: allemaal via één webshop.\u003c/li\u003e\n\u003cli\u003e\n\u003ca href=\"/nl/marketing\" target=\"_blank\"\u003eTools voor klantbetrokkenheid en marketing\u003c/a\u003e\u003cstrong\u003e.\u003c/strong\u003e Bereik de juiste persoon met het juiste bericht op het juiste moment met behulp van de tools voor klantbetrokkenheid en marketing van Shopify. Maak gebruik van segmentatie, e-mailmarketing, automatiseringsfuncties en meer: voor relevantie en om je doelgroep betrokken te houden.\u003c/li\u003e\n\u003cli\u003e\n\u003ca href=\"/nl/inbox\" target=\"_blank\"\u003eMessaging-tools\u003c/a\u003e\u003cstrong\u003e.\u003c/strong\u003e Praat met klanten en beheer gesprekken vanaf elke locatie met Shopify Inbox. Maak geautomatiseerde berichten en ontvang statistieken zodat je je kunt focussen op chats die tot conversie leiden.\u003c/li\u003e\n\u003cli\u003e\n\u003ca href=\"/nl/analytics\" target=\"_blank\"\u003eKrachtige statistieken en analyses voor marketing\u003c/a\u003e\u003cstrong\u003e.\u003c/strong\u003e Neem weloverwogen beslissingen voor je bedrijf en krijg inzicht in klantgedrag met behulp van statistieken en data voor marketing uit de rapporten en analyses van Shopify.\u0026nbsp; \u0026nbsp; \u003ca href=\"/blog/marketing-insights\" target=\"_blank\"\u003e\u0026nbsp;\u003c/a\u003e\n\u003c/li\u003e\n\u003cli\u003eOverige functies\u003cstrong\u003e.\u003c/strong\u003e Benut de mogelijkheden van \u003ca href=\"/nl/email-marketing\" target=\"_blank\"\u003eShopify Email\u003c/a\u003e, marketing automatiseringen, \u003ca href=\"/nl/segmentation\" target=\"_blank\"\u003esegmentatie\u003c/a\u003e en meer.\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch2 id=\"7\"\u003e\u003cstrong\u003eDe tools die je nodig hebt om te groeien en te bloeien\u003c/strong\u003e\u003c/h2\u003e\n\u003cp\u003eShopify helpt de reis van ondernemers naar succes te versnellen via functies voor voorraadbeheer, stroomlijning van de verzending en het behalen van zakelijke doelen. Deze functies omvatten:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003ca href=\"https://help.shopify.com/nl/manual/shopify-admin/shopify-admin-overview\" target=\"_blank\"\u003eHet Shopify-beheercentrum\u003c/a\u003e\u003cstrong\u003e.\u003c/strong\u003e Beheer je bedrijf, orders en klanten uit alle verkoopkanalen en winkellocaties op één plek.\u003c/li\u003e\n\u003cli\u003e\n\u003ca href=\"/nl/orders\" target=\"_blank\"\u003eTools voor verzending en fulfilment\u003c/a\u003e\u003cstrong\u003e.\u003c/strong\u003e Centraliseer alles wat nodig is om fulfilment, voorraad, verzending en meer te beheren met Shopify.\u0026nbsp;\u003c/li\u003e\n\u003cli\u003e\n\u003ca href=\"https://shop.app/what-shop-does\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"\u003eShop Pay\u003c/a\u003e\u003cstrong\u003e.\u003c/strong\u003e Bied klanten de mogelijkheid snel af te rekenen met encryptie, waarbij ze hun gegevens kunnen opslaan om gebruik te maken van een snelle checkout via één klik.\u0026nbsp;\u003c/li\u003e\n\u003cli\u003e\n\u003ca href=\"/nl/mobiel\" target=\"_blank\"\u003eMobiele app\u003c/a\u003e\u003cstrong\u003e.\u003c/strong\u003e Gebruik de Shopify-app om je bedrijf overal te runnen. Hiermee kun je je Shopify-winkel onderweg beheren, in real-time reageren op informatie, statistieken bekijken en meer.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003e💡 Shopify biedt een reeks \u003ca href=\"/nl/hulpmiddelen\" target=\"_blank\"\u003egratis zakelijke tools\u003c/a\u003e die bedrijfstaken vereenvoudigen. Probeer de \u003ca href=\"/nl/hulpmiddelen/image-resizer\" target=\"_blank\"\u003eformaataanpasser\u003c/a\u003e voor productfoto's of berichten op social media, gebruik de \u003ca href=\"/nl/hulpmiddelen/slogan-maker\" target=\"_blank\"\u003eslogan-maker\u003c/a\u003e om snel campagnes te maken of stel in een handomdraai \u003ca href=\"/nl/hulpmiddelen/beleid-generator/retourbeleid\" target=\"_blank\"\u003eterugbetalingsbeleid\u003c/a\u003e op.\u003c/p\u003e\n\u003cp\u003eMet miljoenen bedrijven die elk denkbaar product verkopen in markten over de hele wereld, is inspelen op hun behoeften een grote uitdaging. Maar een product dat elke mogelijke functie combineert in één platform, maakt het voor de meeste ondernemers alleen maar lastiger in gebruik.\u003c/p\u003e\n\u003cp\u003eIn plaats daarvan staat bij Shopify het maken van een flexibel platform centraal, met de mogelijkheid om functionaliteit toe te voegen om in te spelen op de unieke complexiteit van elk bedrijf. Optionele Shopify-producten en verkoopkanalen kunnen rechtstreeks vanuit het Shopify-beheercentrum worden toegevoegd. En ontwikkelaars van over de hele wereld worden uitgenodigd om apps, thema's en andere integraties specifiek voor het Shopify-platform te bouwen.\u003c/p\u003e\n\u003ch2 id=\"8\"\u003e\u003cstrong\u003eEen flexibel handelsplatform voor elk bedrijf\u003c/strong\u003e\u003c/h2\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cimg style=\"float: none;\" alt=\"Een klant praat met een winkelmedewerker in een café\" src=\"https://cdn.shopify.com/s/files/1/0253/7753/8082/files/image2_f2a02084-059e-42ea-8aaa-21bb5c5f79d3.jpg?v=1732115363\" loading=\"lazy\"\u003e\u003c/div\u003e\n\u003cp\u003eMet miljoenen bedrijven die elk denkbaar product verkopen in markten over de hele wereld, is inspelen op hun behoeften een grote uitdaging.\u003c/p\u003e\n\u003cp\u003eIn plaats van elke mogelijke functie in een ingewikkeld platform te integreren, kiest Shopify voor flexibiliteit.\u0026nbsp;\u003c/p\u003e\n\u003cp\u003eJe kunt de functionaliteit toevoegen die je nodig hebt om de complexiteit van je bedrijf aan te pakken.\u003c/p\u003e\n\u003cp\u003eOptionele producten en verkoopkanalen kunnen rechtstreeks vanuit het Shopify-beheercentrum worden toegevoegd. Bovendien worden ontwikkelaars van over de hele wereld uitgenodigd om apps, thema's en andere integraties specifiek voor Shopify te bouwen.\u003c/p\u003e\n\u003cp\u003eAls je zelf met de code wilt experimenteren, maakt Shopify het mogelijk om:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eJe thema te personaliseren of een compleet nieuw thema te bouwen.\u003c/li\u003e\n\u003cli\u003eAangepaste apps voor je winkel te bouwen met behulp van de \u003ca href=\"https://shopify.dev\" target=\"_blank\"\u003eontwikkelaarstools\u003c/a\u003e en API’s van Shopify.\u003c/li\u003e\n\u003cli\u003eAPI's te gebruiken om aangepaste ervaringen te creëren, zoals het verkopen van je producten in een videogame.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eMet Shopify hoef je gebruiksgemak niet op te offeren voor geavanceerde functies.\u0026nbsp;\u003c/p\u003e\n\u003cp\u003eZet je winkel en campagnes snel op en creëer rijke ervaringen die kunnen concurreren met grote merken.\u003c/p\u003e\n\u003ch2 id=\"9\"\u003e\u003cstrong\u003eBegin vandaag nog met Shopify\u003c/strong\u003e\u003c/h2\u003e\n\u003cp\u003eShopify is een alles-in-één handelsplatform en een rijk ecosysteem dat verkopers, ontwikkelaars, zakelijke experts en shoppers verbindt in de gezamenlijke zoektocht naar betere commerce voor iedereen.\u003c/p\u003e\n\u003cp\u003eShopify maakt ondernemerschap toegankelijker voor iedereen die onafhankelijkheid zoekt: van selfmade TikTok-sterren tot innovatieve productontwikkelaars. Of je nu een maker bent die inkomsten wil genereren met zijn \u003ca href=\"/nl/blog/personal-brand\" target=\"_blank\"\u003epersonal brand\u003c/a\u003e, een ondernemende pionier die zijn eigen weg zoekt of een groot merk dat klanten over de hele wereld bedient, Shopify is gebouwd voor jouw behoeften.\u003c/p\u003e\n\u003cp\u003eKlaar om een \u003ca href=\"/nl/blog/bedrijf-starten\" target=\"_blank\"\u003ebedrijf te starten\u003c/a\u003e? Ga je aan de slag met Shopify, dan profiteer je van een gratis proefperiode, zodat je alles kunt verkennen wat het platform te bieden heeft. Bouw je merk, ontwikkel je producten en begin vandaag nog met het bereiken van klanten en het binnenhalen van online en persoonlijke verkopen.\u003c/p\u003e\n\u003cp\u003e\u003cem\u003eIllustratie door Núria Madrid\u003c/em\u003e\u003c/p\u003e\n\u003cdiv id=\":R0:\" data-component-name=\"blog-read-more\" class=\"marketing-block marketing-block--light marketing-block--padded text-body-sm text-left my-8 tablet:my-16 p-8 bg-marketingBg border-t-2 [\u0026amp;_h2]:text-t5 border-blog-highlight\"\u003e\u003ch2 class=\"!mt-0 mb-6 font-aktivgroteskextended\"\u003eMeer lezen\u003c/h2\u003e\u003cul class=\"!mt-0 !mb-0\"\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/nl/blog/dropshipping-met-aliexpress\"\u003eAlles wat je moet weten over dropshipping met AliExpress\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/nl/blog/webshop-beginnen\"\u003eEen webshop beginnen- iedereen kan het met Shopify (een stappenplan)\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/nl/blog/print-on-demand\"\u003ePrint on demand- verkoop je eigen T-shirts, mokken en meer met minimale investering\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/nl/blog/bol-com-verkoopaccount\"\u003eVerkopen via Bol, goed idee of niet? Wij zochten het uit\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/nl/blog/nieuwe-regels-online-verkopen\"\u003eNieuwe regels voor online verkopen- wat verandert er?\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/nl/blog/nft-digitale-kunst\"\u003eNFT’s en digitale kunst- een hype of een gouden toekomst?\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/nl/blog/handelsregister\"\u003eHandelsregister- wat is het en waarom is het belangrijk dat je je inschrijft?\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/nl/blog/merchandise-maken\"\u003eZelf merchandise maken en verkopen\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/nl/blog/online-fotos-verkopen\"\u003eOnline foto’s verkopen- tips voor amateurs en professionals\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/nl/blog/leverancier-vinden\"\u003eZo vind je leveranciers, groothandels en fabrikanten voor jouw webshop\u003c/a\u003e\u003c/li\u003e\u003c/ul\u003e\u003c/div\u003e\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded my-12 border-l-2 pl-4 [\u0026amp;_h2]:!mt-0 [\u0026amp;_h2]:mb-6 [\u0026amp;_h2]:text-t5 [\u0026amp;_h3]:!mt-0 [\u0026amp;_h3]:mb-6 [\u0026amp;_h3]:text-t7 [\u0026amp;_h4]:!mt-0 [\u0026amp;_h4]:mb-6 [\u0026amp;_h4]:text-t8 [\u0026amp;_ul]:!mt-0 [\u0026amp;_ul]:mb-6 [\u0026amp;_ul:last-child]:mb-0 [\u0026amp;_ol]:!mt-0 [\u0026amp;_ol]:mb-6 [\u0026amp;_ol:last-child]:mb-0 [\u0026amp;_p]:!mt-0 [\u0026amp;_p]:mb-6 [\u0026amp;_p:last-child]:mb-0 border-blog-highlight text-body-sm my-8 tablet:my-16 p-8 bg-marketingBg !border-l-0 border-t-2 pl-8 [\u0026amp;_[itemscope]]:mb-6 [\u0026amp;_[itemscope]:last-child]:mb-0\" id=\"faq-section\"\u003e\n\u003cdiv itemtype=\"https://schema.org/FAQPage\" itemscope=\"\"\u003e\n\u003ch2 id=\"8\"\u003eVeelgestelde vragen over Shopify\u003c/h2\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003eIs Shopify geschikt voor beginners?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eShopify is gebouwd om beginners te ondersteunen en is eenvoudig in gebruik. Het is flexibel genoeg om te voldoen aan de behoeften van groeiende kleine bedrijven en gevestigde ondernemingen.\u0026nbsp;\u003c/p\u003e\n\u003cp\u003eMaak je eigen webshop met drag-and-drop sjablonen, zonder dat je hoeft te coderen, en accepteer betalingen met de eigen betalingsverwerker van Shopify.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003eWat kost Shopify?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eShopify heeft verschillende abonnementen waar bedrijven uit kunnen kiezen, beginnend bij € 5 per maand.\u0026nbsp;\u003c/p\u003e\n\u003cp\u003eHet Shopify Starter-abonnement voor makers die verkopen op social media kost € 5 per maand, terwijl het Basic-abonnement van Shopify € 29 per maand kost.\u003c/p\u003e\n\u003cp\u003eHet toevoegen van apps uit de Shopify App Store kan extra kosten met zich meebrengen. Bekijk de prijzen-pagina specifiek voor jouw regio voor de exacte prijzen.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003eIn welke landen kan ik Shopify gebruiken?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eShopify ondersteunt webshops en retailbedrijven in 175 landen. Je kunt Shopify gebruiken in meer dan 20 talen en met Shopify Payments betalingen accepteren in Nederland, België, Duitsland, Frankrijk en andere landen.\u003c/p\u003e\n\u003cp\u003eOndernemers in landen waar Shopify Payments niet beschikbaar is, kunnen Shopify gebruiken met goedgekeurde externe betalingsgateways.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003eWat kan ik verkopen op Shopify?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eJe kunt een breed scala aan producten en diensten verkopen op Shopify, waaronder fysieke producten, digitale producten, abonnementen, ticketed ervaringen en consultancy diensten.\u0026nbsp;\u003c/p\u003e\n\u003cp\u003eBepaalde producten zijn verboden om te verkopen op Shopify. 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In the meantime, start building your store with a free trial of Shopify."},"phonecases":{"heading":"Get a Free Phone Case Business in a Box","content":"Free high quality phone case stock photos and a list of some places you can look to find phone case suppliers to work with.","cta":"Download startup bundle","modal_headline":"Get our startup bundle delivered right to your inbox."},"photobrief":{"heading":"Get perfect product photography","content":"This free template will help you write detailed, professional creative briefs that help photographers know exactly what you're looking for.","cta":"Download template","modal_headline":"Get the template delivered right to your inbox."},"photochecklist":{"heading":"All the images your store needs","content":"This free photo shot list helps you plan every image for your online store, from homepage banners to product cards.","cta":"Download shot list","modal_headline":"Get the shot list delivered right to your inbox."},"photographer_checklist":{"heading":"Make your next photo shoot a success","content":"Use this free checklist to help you hire the perfect photographer for your product photos—complete with budget tips and outreach email templates.","cta":"Download checklist","modal_headline":"Get the checklist delivered right to your inbox."},"photography":{"heading":"Free Guide: DIY Product Photography","content":"Learn how to take beautiful product photos on a budget with our free, comprehensive video guide.","cta":"Get your free guide","modal_headline":"Get our DIY Guide to Beautiful Product Photography delivered right to your inbox."},"popup_guide":{"heading":"Pop-Up Shop Quickstart Guide","content":"Thinking about hosting a Pop-Up Shop? 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In the meantime, start building your store with a free trial of Shopify."},"press_kit":{"heading":"Free Press Kit Template","content":"Get your business the spotlight it deserves. Our all-in-one template makes it a breeze for journalists and media to share your story.","cta":"Download template","modal_headline":"Get the template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"pressrelease":{"heading":"Free: Press Release Template","content":"To help you get started, we put together this template to help you structure your story using a common press release format. 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This template helps you outline and improve workflows for more productivity.","cta":"Get the template now","modal_headline":"Get the template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"productivity":{"heading":"Free Reading List: Ecommerce Motivation","content":"Having trouble focusing on growing your small business? Get access to our free, curated list of high-impact productivity articles.","cta":"Get the free reading list","modal_headline":"Get our Ecommerce Motivation reading list delivered right to your inbox."},"products":{"heading":"Free Guide: How to Find a Profitable Product to Sell Online","content":"Excited about starting a business, but not sure where to start? 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Our free, user-friendly template will help you make informed decisions with ease.","cta":"Get the template now","modal_headline":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"purchase_order":{"heading":"Create a purchase order","content":"Use this free template to create clear, detailed purchase orders for your business. Keep all your information organized and easy to understand.","cta":"Download template","modal_headline":"Get the template delivered right to your inbox."},"retail_marketing":{"heading":"Free Download: From Clicks to Customers: How to Measure Your Retail Store's Marketing Success","content":"Every marketing campaign is an investment of your time, energy, and money. Do you ever wonder if your efforts were worth it? 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