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href="https://web.archive.org/web/20201012083742/https://ministryofsport.com.au/category/international/" rel="category tag">International</a>, <a href="https://web.archive.org/web/20201012083742/https://ministryofsport.com.au/category/martial-arts/" rel="category tag">Martial Arts</a>, <a href="https://web.archive.org/web/20201012083742/https://ministryofsport.com.au/category/sponsorship/" rel="category tag">Sponsorship</a>, <a href="https://web.archive.org/web/20201012083742/https://ministryofsport.com.au/category/sport/" rel="category tag">Sport</a></div><div itemprop="dateCreated" class="mkdf-post-info-date entry-date published updated"> <a itemprop="url" href="https://web.archive.org/web/20201012083742/https://ministryofsport.com.au/2020/09/"> 2 weeks ago </a><meta itemprop="interactionCount" content="UserComments: 0"/></div></div><div class="mkdf-post-text-main"><h2 itemprop="name" class="entry-title mkdf-post-title"> UFC Announce Multi-Year Global Partnership With O2 Industries</h2><div class="mkdf-post-info-after-title"><div class="mkdf-post-info-author"> <span class="mkdf-post-info-author-text"> by </span> <a itemprop="author" class="mkdf-post-info-author-link" href="https://web.archive.org/web/20201012083742/https://ministryofsport.com.au/author/lauren-thomas-nehmy/"> Lauren Thomas-Nehmy </a></div><div class="mkdf-views-holder"> <span class="mkdf-post-info-icon lnr lnr-eye"></span> <span class="mkdf-views">187</span></div></div><div class="vc_row wpb_row vc_row-fluid"><div class="wpb_column vc_column_container vc_col-sm-12"><div class="vc_column-inner"><div class="wpb_wrapper"><div class="wpb_text_column wpb_content_element "><div class="wpb_wrapper"><p> <span class="mkdf-dropcaps mkdf-normal" style="color: #f55549"> M</span><br/> ixed martial arts organisation, Ultimate Fighting Championship (UFC) and O2 Industries have partnered to provide UFC athletes with respiratory products for every UFC event.</p><p>UFC senior vice president of global partnerships, Paul Asencio, said the partnership is an “amazing” opportunity for both brands to reach consumers who would value the product.</p><p>“We are all learning about the potential health and safety benefits of respirators and masks in these challenging times, and UFC provides an enormous platform to help communicate that message to a global audience,” Asencio said.</p><p>Reusable respirators and other personal protective equipment (PPE) have been at the forefront of the coronavirus pandemic.</p><p>O2 Industries’ respirators are designed to protect wearers through heavy daily use and are not limited to UFC competitors.</p><p>O2 Industries CIO, Rich Szasz, said the organisation is thrilled that one of the world’s “toughest” sports has selected their product as their official respirator.</p><p>“We’ve built our masks to withstand the stressors of high-impact environments, and this partnership is a testament to our ability to protect those in the most physically demanding situations, including front-line workers, police, military and world-class athletes,” Szasz said.</p><p>Details of the deal include branding featured in select UFC Pay-Per-Views and Fight Nights for the remainder of 2020 and during all events in 2021.</p><p>UFC and O2 Industries will also coordinate to provide respiratory products for each athlete on every fight card for optional use during other official UFC fight week activities.</p><p>In addition, UFC and O2 Industries will collaborate to produce an original, long-form content series documenting the design and development of a new custom Performance Respirator.</p><p>The partnership begins this weekend as UFC makes its return to UFC Fight Island, kicking off with UFC 253: Adesanya versus Costa on Saturday, September 26.</p></div></div></div></div></div></div></div><div class="mkdf-post-info-bottom clearfix"><div class="mkdf-post-info-bottom-left"><div class="mkdf-blog-share"><div class="mkdf-social-share-holder mkdf-list"><ul><li 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AFL Grand Final entertainment finally revealed!! Check out the details... <a target="_blank" href="https://web.archive.org/web/20201012083742/https://twitter.com/AFL">@AFL</a> #grandfinal #sportsbizMore at: <a target="_blank" href="https://web.archive.org/web/20201012083742/https://t.co/jTwWm6JW6W">https://t.co/jTwWm6JW6W</a> <a class="mkdf-tweet-time" target="_blank" href="https://web.archive.org/web/20201012083742/https://twitter.com/ministryofsport/statuses/1315526206440128512"> 14 hours ago </a> <a class="mkdf-tweet-name" target="_blank" href="https://web.archive.org/web/20201012083742/https://twitter.com/ministryofsport"> @ministryofsport </a></div></li><li class="mkdf-tweet-holder"><div class="mkdf-twitter-icon"><i class="social_twitter"></i></div><div class="mkdf-tweet-text"> Sports Entertainment Network has become the major commercial domestic radio rights holder of Cricket Australia… <a target="_blank" href="https://web.archive.org/web/20201012083742/https://t.co/5lFoIK6DMG">https://t.co/5lFoIK6DMG</a> <a class="mkdf-tweet-time" target="_blank" href="https://web.archive.org/web/20201012083742/https://twitter.com/ministryofsport/statuses/1315500653699973120"> 16 hours ago </a> <a class="mkdf-tweet-name" target="_blank" href="https://web.archive.org/web/20201012083742/https://twitter.com/ministryofsport"> @ministryofsport </a></div></li><li class="mkdf-tweet-holder"><div class="mkdf-twitter-icon"><i class="social_twitter"></i></div><div class="mkdf-tweet-text"> Regulations prohibit trans women from participating, what do you think? <a target="_blank" href="https://web.archive.org/web/20201012083742/https://twitter.com/WorldRugby">@WorldRugby</a> #LGBTQ #sportsbizMore at: <a target="_blank" href="https://web.archive.org/web/20201012083742/https://t.co/1A9BM8Bv8B">https://t.co/1A9BM8Bv8B</a> <a class="mkdf-tweet-time" target="_blank" href="https://web.archive.org/web/20201012083742/https://twitter.com/ministryofsport/statuses/1315483843835568128"> 17 hours ago </a> <a class="mkdf-tweet-name" target="_blank" href="https://web.archive.org/web/20201012083742/https://twitter.com/ministryofsport"> @ministryofsport </a></div></li><li class="mkdf-tweet-holder"><div class="mkdf-twitter-icon"><i class="social_twitter"></i></div><div class="mkdf-tweet-text"> Australian Open have announced a partnership with TMGM, check out the details... #sportsbiz <a target="_blank" href="https://web.archive.org/web/20201012083742/https://twitter.com/AustralianOpen">@AustralianOpen</a>… <a target="_blank" href="https://web.archive.org/web/20201012083742/https://t.co/vdSxPYti0V">https://t.co/vdSxPYti0V</a> <a class="mkdf-tweet-time" target="_blank" href="https://web.archive.org/web/20201012083742/https://twitter.com/ministryofsport/statuses/1315482530603126784"> 17 hours ago </a> <a class="mkdf-tweet-name" target="_blank" href="https://web.archive.org/web/20201012083742/https://twitter.com/ministryofsport"> @ministryofsport </a></div></li></ul></div></aside></div></div><div 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