Session Recording: The Complete Guide

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.wsp-page-enterprise_Bgc$\$color-yellow${background-color:#df8800}.Bgc$\$transparent-black${background-color:#26134d99}.Bgc$\$transparent-purple-1${background-color:#07003a33}.Bgc$\$transparent-purple-2${background-color:#07003a80}.Bgc$\$transparent-white${background-color:#ffffffe6}.Bgc$\$transparent-white-1${background-color:#ffffff1a}.Bgc$--color-black$,.Bgc$--color-black$\:h:hover{background-color:var(--color-black)}.Bgc$--color-black-1${background-color:var(--color-black-1)}.Bgc$--color-black-light${background-color:var(--color-black-light)}.Bgc$--color-black-light-1${background-color:var(--color-black-light-1)}.Bgc$--color-black-light-3${background-color:var(--color-black-light-3)}.Bgc$--color-blue$,.Bgc$--color-blue$\:\:a:after{background-color:var(--color-blue)}.Bgc$--color-blue-dark${background-color:var(--color-blue-dark)}.Bgc$--color-blue-dark-1${background-color:var(--color-blue-dark-1)}.Bgc$--color-blue-dark-2${background-color:var(--color-blue-dark-2)}.Bgc$--color-blue-light-1${background-color:var(--color-blue-light-1)}.Bgc$--color-blue-light-2${background-color:var(--color-blue-light-2)}.Bgc$--color-blue-light-3${background-color:var(--color-blue-light-3)}.Bgc$--color-blue-light-4${background-color:var(--color-blue-light-4)}.Bgc$--color-blue-light-5${background-color:var(--color-blue-light-5)}.Bgc$--color-blue-light-6${background-color:var(--color-blue-light-6)}.Bgc$--color-blue-light-6$\!{background-color:var(--color-blue-light-6)!important}.Bgc$--color-blue-light-7$,.Bgc$--color-blue-light-7$\:h:hover{background-color:var(--color-blue-light-7)}.Bgc$--color-blue-new${background-color:var(--color-blue-new)}.Bgc$--color-blue-new-1${background-color:var(--color-blue-new-1)}.Bgc$--color-blue-new-2${background-color:var(--color-blue-new-2)}.Bgc$--color-dark-blue-1${background-color:var(--color-dark-blue-1)}.Bgc$--color-dark-blue-2${background-color:var(--color-dark-blue-2)}.Bgc$--color-dark-grey${background-color:var(--color-dark-grey)}.Bgc$--color-dark-grey-2${background-color:var(--color-dark-grey-2)}.Bgc$--color-gray-black-3${background-color:var(--color-gray-black-3)}.Bgc$--color-green${background-color:var(--color-green)}.Bgc$--color-green-light${background-color:var(--color-green-light)}.Bgc$--color-green-light-1${background-color:var(--color-green-light-1)}.Bgc$--color-green-light-2${background-color:var(--color-green-light-2)}.Bgc$--color-green-light-3${background-color:var(--color-green-light-3)}.Bgc$--color-green-light-4${background-color:var(--color-green-light-4)}.Bgc$--color-green-light-6${background-color:var(--color-green-light-6)}.Bgc$--color-green-new-1${background-color:var(--color-green-new-1)}.Bgc$--color-grey${background-color:var(--color-grey)}.Bgc$--color-grey-border${background-color:var(--color-grey-border)}.Bgc$--color-grey-border-1${background-color:var(--color-grey-border-1)}.Bgc$--color-grey-light$,.Bgc$--color-grey-light$\:h:hover{background-color:var(--color-grey-light)}.Bgc$--color-grey-light$\!{background-color:var(--color-grey-light)!important}.Bgc$--color-grey-light-2${background-color:var(--color-grey-light-2)}.Bgc$--color-grey-light-4$,.Bgc$--color-grey-light-4$\:\:a:after{background-color:var(--color-grey-light-4)}.Bgc$--color-grey-light-5${background-color:var(--color-grey-light-5)}.Bgc$--color-light-green${background-color:var(--color-light-green)}.Bgc$--color-light-grey${background-color:var(--color-light-grey)}.Bgc$--color-light-grey-1$\!{background-color:var(--color-light-grey-1)!important}.Bgc$--color-light-pink${background-color:var(--color-light-pink)}.Bgc$--color-new-font-dark${background-color:var(--color-new-font-dark)}.Bgc$--color-orange$,.Bgc$--color-orange$\:h:hover{background-color:var(--color-orange)}.Bgc$--color-orange-dark${background-color:var(--color-orange-dark)}.Bgc$--color-orange-dark-2${background-color:var(--color-orange-dark-2)}.Bgc$--color-orange-dark-3${background-color:var(--color-orange-dark-3)}.Bgc$--color-orange-light${background-color:var(--color-orange-light)}.Bgc$--color-orange-new$,.Bgc$--color-orange-new$\:h:hover{background-color:var(--color-orange-new)}.Bgc$--color-orange-new-light${background-color:var(--color-orange-new-light)}.Bgc$--color-pink-light${background-color:var(--color-pink-light)}.Bgc$--color-pink-light-3${background-color:var(--color-pink-light-3)}.Bgc$--color-purple-1${background-color:var(--color-purple-1)}.Bgc$--color-purple-2${background-color:var(--color-purple-2)}.Bgc$--color-purple-3${background-color:var(--color-purple-3)}.Bgc$--color-purple-4${background-color:var(--color-purple-4)}.Bgc$--color-purple-5${background-color:var(--color-purple-5)}.Bgc$--color-purple-dark${background-color:var(--color-purple-dark)}.Bgc$--color-purple-dark-1${background-color:var(--color-purple-dark-1)}.Bgc$--color-purple-dark-2${background-color:var(--color-purple-dark-2)}.Bgc$--color-purple-light-2${background-color:var(--color-purple-light-2)}.Bgc$--color-purple-light-3${background-color:var(--color-purple-light-3)}.Bgc$--color-purple-light-4${background-color:var(--color-purple-light-4)}.Bgc$--color-purple-light-6${background-color:var(--color-purple-light-6)}.Bgc$--color-purple-light-7${background-color:var(--color-purple-light-7)}.Bgc$--color-purple-light-8${background-color:var(--color-purple-light-8)}.Bgc$--color-red${background-color:var(--color-red)}.Bgc$--color-red-light${background-color:var(--color-red-light)}.Bgc$--color-v2-blue-1$,.Bgc$--color-v2-blue-1$\:h:hover{background-color:var(--color-v2-blue-1)}.Bgc$--color-v2-blue-2${background-color:var(--color-v2-blue-2)}.Bgc$--color-v2-blue-dark${background-color:var(--color-v2-blue-dark)}.Bgc$--color-v2-parrot${background-color:var(--color-v2-parrot)}.Bgc$--color-v2-purple$,.Bgc$--color-v2-purple$\:h:hover,.js-show-info .js-show-info_Bgc$--color-v2-purple${background-color:var(--color-v2-purple)}.Bgc$--color-v3-purple${background-color:var(--color-v3-purple)}.Bgc$--color-v5-purple${background-color:var(--color-v5-purple)}.Bgc$--color-v6-purple${background-color:var(--color-v6-purple)}.Bgc$--color-white$,.Bgc$--color-white$\:\:a:after,.Bgc$--color-white$\:\:b:before,.Bgc$--color-white$\:a:active,.Bgc$--color-white$\:h:hover,.open:hover .open\:h_Bgc$--color-white${background-color:var(--color-white)}.Bgc$--color-white$\!{background-color:var(--color-white)!important}.Bgc$--color-white-transparent-1${background-color:var(--color-white-transparent-1)}.Bgc$--color-white-transparent-2${background-color:var(--color-white-transparent-2)}.Bgc$--color-yellow$,.Bgc$--color-yellow$\:\:a:after,.header-top-theme-dark .header-top-theme-dark_Bgc$--color-yellow${background-color:var(--color-yellow)}.Bgc$--color-yellow-1${background-color:var(--color-yellow-1)}.Bgc$--color-yellow-light-1${background-color:var(--color-yellow-light-1)}.Bgc$--color-yellow-light-2${background-color:var(--color-yellow-light-2)}.Bgc$t$,.Bgc$t$\:\:a:after,.sub-feature .sub-feature_Bgc$t$\:h:hover{background-color:initial}.Bgc$white${background-color:#fff}.Bgc$\#0c7abf$\:h:hover{background-color:#0c7abf}.Bgc$\#267dca$\:h:hover{background-color:#267dca}.Bgc$\#309670$\:h:hover{background-color:#309670}.Bgc$\#37102b$\:h:hover{background-color:#37102b}.Bgc$\#a33166$\:h:hover{background-color:#a33166}.Bgc$\#c1e8e5$\:h:hover{background-color:#c1e8e5}.Bgc$\#cacde0$\:h:hover{background-color:#cacde0}.Bgc$\#cdecf6$\:h:hover{background-color:#cdecf6}.Bgc$\#eeeeee$\:h:hover{background-color:#eee}.Bgc$\$color-blue-new$\:h:hover{background-color:#3b4cbf}.Bgc$\$color-yellow-hover$\:h:hover{background-color:#be7426}.Bgc$\$transparent-white-2$\:h:hover{background-color:#fff3}.Bgc$--color-blue-hover$\:h:hover{background-color:var(--color-blue-hover)}.Bgc$--color-purple-hover$\:h:hover{background-color:var(--color-purple-hover)}.Bgc$--color-yellow-hover$\:h:hover,.header-top-theme-dark .header-top-theme-dark_Bgc$--color-yellow-hover$\:h:hover{background-color:var(--color-yellow-hover)}.Bgc$\#5d616a$\:\:a:after{background-color:#5d616a}.Bgc$\#ffffff\.05$\:\:a:after{background-color:#ffffff0d}.orange-bg .orange-bg_Bgc$\#ffe4d7${background-color:#ffe4d7}.Bgz$100\%${background-size:100%}.Bgz$130\%${background-size:130%}.Bgz$a${background-size:auto}.Bgz$ct${background-size:contain}.Bgz$cv$,.Bgz$cv$\:\:a:after{background-size:cover}.Bga$f${background-attachment:fixed}.Bgp$\$multiple-bg-L-R-C${background-position:0,100%}.Bgp$0\,-100\%${background-position:0 -100%}.Bgp$100\%\,-93\%${background-position:100% -93%}.Bgp$10px${background-position:10px}.Bgp$c$,.Bgp$c$\:\:a:after{background-position:50%}.Bgp$c_b${background-position:center 100%}.Bgp$c_t${background-position:center 0}.Bgp$start_t${background-position:left 0}.Bgp$50\%$\:\:a:after{background-position:50%}.Bgpx$-20px${background-position-x:-20px}.Bgpx$-250px${background-position-x:-250px}.Bgpx$-50\%${background-position-x:-50%}.Bgpx$20px${background-position-x:20px}.Bgpx$50px${background-position-x:50px}.Bgpx$c${background-position-x:50%}.Bgpy$-210px${background-position-y:-210px}.Bgpy$0$,.Bgpy$t${background-position-y:0}.Bgpy$50px${background-position-y:50px}.Bgpy$90px${background-position-y:90px}.Bgpy$b${background-position-y:100%}.Bgr$nr$,.Bgr$nr$\:\:a:after{background-repeat:no-repeat}.Bgr$r${background-repeat:repeat}.Bgr$rx${background-repeat:repeat-x}.Bdcl$c${border-collapse:collapse}.Bxz$bb$,.Row{box-sizing:border-box}.Bxz$cb${box-sizing:initial}.Bxsh$\$box-shadow-ai-orb${box-shadow:0 0 30px #000000b3}.Bxsh$\$box-shadow-black$,.Bxsh$\$box-shadow-black$\:h:hover{box-shadow:0 4px 8px 0 #1f253238}.Bxsh$\$box-shadow-black-2${box-shadow:0 2px 4px #00000026}.Bxsh$\$box-shadow-black-4${box-shadow:0 4px 40px 0 #00000040}.Bxsh$\$box-shadow-black-5${box-shadow:0 10px 20px 0 #01010540}.Bxsh$\$box-shadow-blue$,.Bxsh$\$box-shadow-blue$\:h:hover,.hover:hover .hover\:h_Bxsh$\$box-shadow-blue$\:\:a:after{box-shadow:0 4px 10px 1px #ccd3d999}.Bxsh$\$box-shadow-blue-dark${box-shadow:0 -1px 10px #1d0a4499}.Bxsh$\$box-shadow-blue-hover$,.Bxsh$\$box-shadow-blue-hover$\:h:hover{box-shadow:0 4px 20px 1px #ccd3d9}.Bxsh$\$box-shadow-blue-light-spread${box-shadow:0 12px 24px 1px #d4e0ec80}.Bxsh$\$box-shadow-bottom-gray-1${box-shadow:0 2px 4px 0 #00000026}.Bxsh$\$box-shadow-bottom-gray-2${box-shadow:0 1.97px 29.5px 0 #0000001f}.Bxsh$\$box-shadow-dark-gray$,.tabs-white .tabs-white_Bxsh$\$box-shadow-dark-gray${box-shadow:0 12px 24px 1px #cacaca80}.Bxsh$\$box-shadow-grey${box-shadow:0 12px 24px 1px #eef3f8}.Bxsh$\$box-shadow-grey-1${box-shadow:0 0 24px 1px #eef3f8}.Bxsh$\$box-shadow-grey-3$,.Bxsh$\$box-shadow-grey-3$\:h:hover{box-shadow:0 12px 24px 1px #cacaca80}.Bxsh$\$box-shadow-grey-4${box-shadow:0 10px 10px #0f20374d}.Bxsh$\$box-shadow-grey-5$,.Bxsh$\$box-shadow-grey-5$\:h:hover{box-shadow:0 10px 20px #00000014}.Bxsh$\$box-shadow-header-form$\:\:b:before{box-shadow:-4px 10px 15px 0 #0000001a}.Bxsh$\$box-shadow-home-white-tiles${box-shadow:0 15px 24px 1px #d4e0ec}.Bxsh$\$box-shadow-left${box-shadow:-5px 2px 10px #0000001a}.Bxsh$\$box-shadow-light${box-shadow:0 0 15px #00000014}.Bxsh$\$box-shadow-light-gray$,.Bxsh$\$box-shadow-light-gray$\:h:hover{box-shadow:0 10px 15px 0 #00000014}.Bxsh$\$box-shadow-light-purle-1${box-shadow:inset 0 4px 20px 0 #64579e66}.Bxsh$\$box-shadow-navigation-bottom$,.Bxsh$\$box-shadow-navigation-bottom$\:\:a:after{box-shadow:0 3px 5px 0 #0000001a}.Bxsh$\$box-shadow-navigation-top${box-shadow:0 -3px 5px 0 #0000001a}.Bxsh$\$box-shadow-pink${box-shadow:0 0 30px 0 #e2007280}.Bxsh$\$box-shadow-right${box-shadow:5px 0 20px 0 #ccd3d999}.Bxsh$\$box-shadow-slider${box-shadow:0 4px 10px 0 #00000014}.Bxsh$\$box-shadow-sticky-strip${box-shadow:0 4px 10px 0 #0000001f}.Bxsh$\$box-shadow-table-yellow${box-shadow:0 12px 24px 1px #0003}.Bxsh$\$box-shadow-tiles${box-shadow:0 1px 12px #d4e0ec}.Bxsh$\$box-shadow-tiles-light${box-shadow:0 0 15px 0 #00000014}.Bxsh$\$box-shadow-v2-dark${box-shadow:0 12px 24px 1px #d4e0ec}.Bxsh$\$box-shadow-white${box-shadow:0 0 10px 1px #eef3f8}.Bxsh$\$box-shadow-white-dot${box-shadow:0 0 0 4px #fff}.Bxsh$\$box-shadow-white-tile${box-shadow:0 12px 24px 1px #d4e0ec}.Bxsh$\$box-shadow-white-tile-hover$,.Bxsh$\$box-shadow-white-tile-hover$\:h:hover{box-shadow:0 15px 24px 1px #c3d4e5}.Bxsh$\$enterprise-csm-box-shadow${box-shadow:0 -100px 100px 50px #000}.Bxsh$n${box-shadow:none}.Bxsh$\$box-shadow-grey-6$\:h:hover{box-shadow:0 10px 15px 0 #00000014}.C$\$color-purple$,.C$\$color-purple$\:h:hover,.active .active_C$\$color-purple$,.header-top-theme-dark .header-top-theme-dark_C$\$color-purple$\:h:hover,.item:hover .item\:h_C$\$color-purple$,.open .open_C$\$color-purple$,.open:hover .open\:h_C$\$color-purple$,.pushcrew-login:hover .pushcrew-login\:h_C$\$color-purple$,.tab-capabilities-item--active .tab-capabilities-item--active_C$\$color-purple${color:#e20072}.C$--color-purple$,.C$--color-purple$\:h:hover,.active .active_C$--color-purple$,.active-product .active-product_C$--color-purple$,.active-tab-mobile .active-tab-mobile_C$--color-purple$,.atomic-hover:hover .atomic-hover\:h_C$--color-purple$,.blog-read-hover:hover .blog-read-hover\:h_C$--color-purple$,.header-top-theme-dark .header-top-theme-dark_C$--color-purple$\:h:hover,.home-tile-item:hover .home-tile-item\:h_C$--color-purple$,.horizontal-tabs-nav:hover .horizontal-tabs-nav\:h_C$--color-purple$,.item:hover .item\:h_C$--color-purple$,.js-accordion-active .js-accordion-active_C$--color-purple$,.js-accordion:hover .js-accordion\:h_C$--color-purple$,.js-open-accordion .js-open-accordion_C$--color-purple$,.open .open_C$--color-purple$,.open:hover .open\:h_C$--color-purple$,.tab-nav-active .tab-nav-active_C$--color-purple$,.tab-navigation:hover .tab-navigation\:h_C$--color-purple$,.tr-collapse-state .tr-collapse-state_C$--color-purple$,.w-checkbox-input:checked+.w-checkbox-input\:c\+C$--color-purple$,.w-checkbox-label:hover .w-checkbox-label\:h_C$--color-purple${color:var(--color-purple)}.C$--color-v2-purple$,.C$--color-v2-purple$\:h:hover,.active .active_C$--color-v2-purple$,.link-hover:hover .link-hover\:h_C$--color-v2-purple$,.tile-hover:hover .tile-hover\:h_C$--color-v2-purple${color:var(--color-v2-purple)}.C$--color-white$,.C$--color-white$\:h:hover,.active .active_C$--color-white$,.ai-active-btn .ai-active-btn_C$--color-white$,.header-top-theme-dark .header-top-theme-dark_C$--color-white$,.js-show-info .js-show-info_C$--color-white$,.tab-btn:hover .tab-btn\:h_C$--color-white${color:var(--color-white)}.C$\#0067b8$,.C$\#\#0067b8${color:#0067b8}.C$\#010105${color:#010105}.C$\#181818${color:#181818}.C$\#1c304b$,.C$\$color-blue-dark-1${color:#1c304b}.C$\#21205c${color:#21205c}.C$\#2196f3${color:#2196f3}.C$\#23bd23${color:#23bd23}.C$\#309670${color:#309670}.C$\#319ef3${color:#319ef3}.C$\#333333${color:#333}.C$\#3892e3${color:#3892e3}.C$\#3b0071${color:#3b0071}.C$\#414954${color:#414954}.C$\#4185f4${color:#4185f4}.C$\#47b178${color:#47b178}.C$\#49596f${color:#49596f}.C$\#4a90e2${color:#4a90e2}.C$\#4e5963${color:#4e5963}.C$\#5600c8${color:#5600c8}.C$\#596281${color:#596281}.C$\#5d616a${color:#5d616a}.C$\#666666${color:#666}.C$\#6a6680${color:#6a6680}.C$\#6b6697${color:#6b6697}.C$\#6d6d6d$,.C$\$color-grey-light-1${color:#6d6d6d}.C$\#6d6d6d$\!{color:#6d6d6d!important}.C$\#71ba76${color:#71ba76}.C$\#75fbd8${color:#75fbd8}.C$\#788290$,.C$\$color-dark-grey${color:#788290}.C$\#797979${color:#797979}.C$\#82aaff${color:#82aaff}.C$\#86868b$,.C$\#86868b$\:h:hover{color:#86868b}.C$\#909194${color:#909194}.C$\#a3a5aa${color:#a3a5aa}.C$\#a682e7${color:#a682e7}.C$\#a6aeb9${color:#a6aeb9}.C$\#b4b2c5${color:#b4b2c5}.C$\#b5b5b5${color:#b5b5b5}.C$\#b6b7be${color:#b6b7be}.C$\#b8b5c6${color:#b8b5c6}.C$\#bdbdbd${color:#bdbdbd}.C$\#bf3178$,.C$\#bf3178$\:\:m::marker{color:#bf3178}.C$\#c2bdce${color:#c2bdce}.C$\#c2c2c2${color:#c2c2c2}.C$\#c3e88d${color:#c3e88d}.C$\#c5becc${color:#c5becc}.C$\#c792ea${color:#c792ea}.C$\#cac9d4${color:#cac9d4}.C$\#cc5993${color:#cc5993}.C$\#d04010${color:#d04010}.C$\#d0a9ff${color:#d0a9ff}.C$\#db006e${color:#db006e}.C$\#dfdfe1${color:#dfdfe1}.C$\#e1e1e1${color:#e1e1e1}.C$\#e72c43${color:#e72c43}.C$\#eb4d4d${color:#eb4d4d}.C$\#eb5055${color:#eb5055}.C$\#ed880c${color:#ed880c}.C$\#ef4d35${color:#ef4d35}.C$\#f0ba00${color:#f0ba00}.C$\#f2787f${color:#f2787f}.C$\#f3ecff${color:#f3ecff}.C$\#feaf00${color:#feaf00}.C$\#ff492c${color:#ff492c}.C$\#ff8ac5${color:#ff8ac5}.C$\#ffba00${color:#ffba00}.C$\#fff${color:#fff}.C$\#fff\.7$,.C$\#ffffff\.7${color:#ffffffb3}.C$\#fff3c6${color:#fff3c6}.C$\#ffffff\.6${color:#fff9}.C$\#ffffff\.8${color:#fffc}.C$\$color-black-light-3$,.feature-item:hover 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JavaScript</a>. </noscript> </div> <div class="atomic-common-style js-header-with-contact "> <div class="Mih(1px) "> <div class="js-contact-nav-bar Trs($btnTransition) T(0) Start(0) Pos(a) Z(9) W(100%) H(34px) D(b)--md D(n)"> <div class="container D(f)--md Jc(fe)"> <ul class="Px(0) M(0) List(n) D(n) D(f)--md Ai(c) Jc(fe) Pt(16px) Fz($font-size-12) Lh($line-height-headings)"> <li class="Px(10px)"> <a href="tel:+14153493207" class="Td(n) Td(u):h Tt(u) Fw(600) pricing-page_Fw(400) pricing-page_C($color-blue) pricing-page_Fz($font-size-22)--lg pricing-page_Fz($font-size-18) header-top-theme-dark_C($color-white) C($color-new-font-dark) hide-purchase-btn_C($color-blue) hide-purchase-btn_Fz($font-size-22) vwo-phone-number phone-ROW phone-SG"> <span>+1 415-349-3207</span> </a> </li> <li class="Px(10px) BdStart Bdstartc($color-dark-grey)"> <a href="https://vwo.com/contact-us/" class="Td(n) Td(u):h Lts(0) Fw(600) header-top-theme-dark_C($color-white) C($color-new-font-dark)">Contact Us</a> </li> <script nonce="L8yLbvgz26s0Q0cRKbzSaDkrQOeHcQ3B" type="text/javascript"> var bodyTag = document.querySelector('body'); //read object and add body class based on whether user is loggedin or not if(VWOWebsiteUser.is_loggedin == true){ bodyTag.classList.add("vwo_logged_in"); }else{ bodyTag.classList.remove("vwo_logged_in"); } </script> <li class="vwo_logged_in_D(n) js-header-dropdown-trigger js-no-bg-blur Px(10px) BdStart Bdstartc($color-dark-grey) Pos(r) D(ib)"> <button type="button" class="Fw(600) P(0) header-top-theme-dark_C($color-white) C($color-new-font-dark) Cur(p) Bd(n) Bgc(t) Fz($font-size-12) open:h_C($color-purple) js-header-dropdown"> Login </button> <div class="D(n) open_D(b)--md js-header-dropdown-content Pos(a) End(0) T(100%) Z(2) Pt(10px)"> <div class="Miw(170px) Bdrs(3px) Bgc($color-white) Bxz(bb) Bxsh($box-shadow-black) Cnt(noq)::b D(ib)::b Bdw(10px)::b Bdc(t)::b Bds(s)::b Bdbc(#fff)::b Pos(a)::b T(-10px)::b End(20px)::b Z(2)::b Cnt(noq)::a D(ib)::a Bdw(12px)::a Bdc(t)::a Bds(s)::a Bdbc(#000)::a Pos(a)::a Op(0.03)::a T(-14px)::a End(18px)::a Z(1)::a"> <ul class="P(10px) List(n)"> <li> <a class="D(b) Bxz(bb) Td(n) Tt(n) Py(12px) Px(10px) W(100%) Bgc($color-light-grey-1):h C($color-purple):h C($color-new-font-dark) Fz($font-size-12) Fw(600)" href="https://app.vwo.com/">VWO Login</a> </li> <li> <a class="pushcrew-login D(b) Bxz(bb) Td(n) Tt(n) Py(12px) Px(10px) W(100%) Bgc($color-light-grey-1):h C($color-new-font-dark) Fz($font-size-12) Fw(600)" href="https://pushcrew.com/admin/"> <span class="pushcrew-login:h_C($color-purple)">VWO Engage Login</span> </a> </li> </ul> </div> </div> </li> <li class="js-header-dropdown-trigger js-no-bg-blur Pos(r) D(ib)--md D(n) Pstart(10px) BdStart Bdstartc($color-dark-grey)"><button type="button" class="D(f) Ai(c) Tt(u) Fw(600) header-top-theme-dark_C($color-white) C($color-new-font-dark) Cur(p) Bd(n) Bgc(t) open:h_C($color-purple) js-header-dropdown Fz($font-size-12) P(0)"><svg width= "14" height= "14" class= "Mend(5px)" ><use xlink:href="#icon-global-language"></use></svg>EN </button><div class="D(n) open_D(b)--md js-header-dropdown-content Pos(a) End(0) T(100%) Z(2) Pt(10px)"> <div class="Miw(70px) Bdrs(3px) Bgc($color-white) Bxz(bb) Bxsh($box-shadow-black) Cnt(noq)::b D(ib)::b Bdw(10px)::b Bdc(t)::b Bds(s)::b Bdbc(#fff)::b Pos(a)::b T(-10px)::b End(20px)::b Z(2)::b Cnt(noq)::a D(ib)::a Bdw(12px)::a Bdc(t)::a Bds(s)::a Bdbc(#000)::a Pos(a)::a Op(0.03)::a T(-14px)::a End(18px)::a Z(1)::a"> <ul class="P(10px) List(n) M(0) Whs(nw)--md"><li> <a class="D(b) Bxz(bb) Td(n) Tt(u) Py(12px) W(100%) Bgc($color-light-grey-1):h C($color-purple):h C($color-new-font-dark) D(f) Ai(c) Jc(c) Fz($font-size-12) Fw(600)" href="https://vwo.com/de/#locale_lang"><img src="https://static.wingify.com/gcp/wp-content/themes/vwo/images/new-website/newhome/flag-germany.svg" alt= "" decoding= "async" width= "14" height= "14" class= "D(b) Mend(5px)" />DE</a> </li><li> <a class="D(b) Bxz(bb) Td(n) Tt(u) Py(12px) W(100%) Bgc($color-light-grey-1):h C($color-purple):h C($color-new-font-dark) D(f) Ai(c) Jc(c) Fz($font-size-12) Fw(600)" href="https://vwo.com/es/#locale_lang"><picture><img src="https://static.wingify.com/gcp/wp-content/themes/vwo/images/new-website/newhome/flag-spain@2x.png" alt= "" decoding= "async" width= "15" height= "10" class= "H(a) D(b) Mend(5px)" /></picture>ES</a> </li><li> <a class="D(b) Bxz(bb) Td(n) Tt(u) Py(12px) W(100%) Bgc($color-light-grey-1):h C($color-purple):h C($color-new-font-dark) D(f) Ai(c) Jc(c) Fz($font-size-12) Fw(600)" href="https://vwo.com/br/#locale_lang"><img src="https://static.wingify.com/gcp/wp-content/themes/vwo/images/new-website/flag-portuguese-brazil.svg" alt= "" decoding= "async" width= "15" height= "10" class= "H(a) D(b) Mend(5px)" />BR</a> </li></ul> </div> </div></li><li class="D(n)--md List(n)"><a class="C($color-purple) D(ib) Bxz(bb) Td(n) Tt(u) Py(12px) Px(10px) Bgc($color-light-grey-1):h C($color-purple):h Fz($font-size-14) Fw(600) Bgc($color-grey-light) Mend(10px) Mend(0):lc" href="https://vwo.com/session-recording/#locale_lang">EN</a><a class="C($color-new-font-dark) D(ib) Bxz(bb) Td(n) Tt(u) Py(12px) Px(10px) Bgc($color-light-grey-1):h C($color-purple):h Fz($font-size-14) Fw(600) Bgc($color-grey-light) Mend(10px) Mend(0):lc" href="https://vwo.com/de/#locale_lang">DE</a><a class="C($color-new-font-dark) D(ib) Bxz(bb) Td(n) Tt(u) Py(12px) Px(10px) Bgc($color-light-grey-1):h C($color-purple):h Fz($font-size-14) Fw(600) Bgc($color-grey-light) Mend(10px) Mend(0):lc" href="https://vwo.com/es/#locale_lang">ES</a><a class="C($color-new-font-dark) D(ib) Bxz(bb) Td(n) Tt(u) Py(12px) Px(10px) Bgc($color-light-grey-1):h C($color-purple):h Fz($font-size-14) Fw(600) Bgc($color-grey-light) Mend(10px) Mend(0):lc" href="https://vwo.com/br/#locale_lang">BR</a></li> <li class="D(n) vwo_logged_in_D(b) Mstart(10px) Pstart(10px) BdStart Bdstartc($color-dark-grey) Pos(r)"> <a href="https://app.vwo.com/logout/" class="Td(n) Td(u):h Tt(u) Fw(600) header-top-theme-dark_C($color-white) C($color-new-font-dark)">Logout</a></li> </ul> </div> </div> <div class="js-main-nav-bar Trs($btnTransition) header-with-number Pos(a) Start(0) Z(8) W(100%) T(34px)--md T(0) Cnt(noq)::a Z(-1)::a Bxsh($box-shadow-navigation-bottom)::a D(b)::a Pos(a)::a W(100%)::a T(0)::a B(0)::a Start(0)::a End(0)::a Op(0)::a Trsp(a)::a Trs($easeTransition)::a "> <header class="container D(f) Fxd(c) Jc(sb)"> <div class="D(f) Ai(c) Jc(sb) Jc(fs)--md Py(10px) Py(0)--md H(80px)--md H(55px)"> <a class="Mend(30px) Td(n) Mt(5px)" href="https://vwo.com"> <img src="https://static.wingify.com/gcp/images/vwo-logo-color.svg" alt= "VWO Logo" decoding= "async" loading= "eager" width= "90" height= "30" class= "header-top-theme-dark_D(n)" /> </a> <div class="Flxg(1)--md D(f) Ai(c)"> <div class="D(f) Jc(sb) Ai(c) Flxg(1)"> <nav class="D(f) Fld(c) Jc(sb) js-header-menu-content Pos(s)--md Pos(f) Z($mobile-nav-zindex) Bxsh($box-shadow-navigation-top) Bxsh(n)--md Trs($easeTransition) TranslateX(100%) Trf($none)--md W(a)--md W(100%) Bgc($color-white) Bgc(t)--md End(0) B(0) Ovy(a) Ovy(v)--md T(100%)--md T(65px)"> <ul class="js-main-navigation Px(0) Py(20px) Py(0)--md M(0) List(n) D(f) Fld(c) Fld(r)--md Ai(c)--md"> <li class="js-header-dropdown-trigger Pend(0)--md"> <button type="button" aria-expanded="false" class="js-header-dropdown C($color-new-font-dark) Fz($font-size-16) Fw(700) Td(n) Py(14px) Px(0)--lg Px(10px)--sm Px(40px) D(f) Ai(c) H(80px)--md Jc(sb) Jc(fs)--md Bxz(bb) M(0) Bgc(t) Bd(n) W(100%) Cur(p) M(0) Lh(inh) header-top-theme-dark_C($color-white) nav-btn"> <span class="Py(10px)--md Px(14px)--md header-nav-text Trdu(0.3s) Bdrs(4px) Mx(4px)--lg"> Capabilities </span> <svg width= "16" height= "10" class= "C(#b4b2c5) D(n)--md D(i) Fxs(0) Rotate(-90deg)" ><use xlink:href="#icon-chevron-down"></use></svg> </button>  <div class="js-header-dropdown-content js-dropdown-content D(n)--md animation-fade-in open_D(b)--md open_TranslateX(0) Trs($easeTransition) container P(0)--md TranslateX(100%) Trf($none)--md Pos(a)--md Pos(f) Z(2) Start(0) B(0) B(a)--md End(0) dropdown-top-offset W(a)--md W(100%) Bgc($color-white) Bxz(bb) P(0) Bxsh($box-shadow-navigation-bottom) Bdrs(4px) Ov(h)--md"> <button type="button" class="js-mobile-product-button-inside D(n)--md D(b) M(0) Pos(st) T(0) Z(1) Bgc($color-white) W(100%) C($color-grey-light-3) P(20px) Ta(start) Fw(600) Bd(0) Fz($font-size-14) Cur(p) W(100%) Bxz(bb)"> <svg width= "9" height= "9" class= "Rotate(180deg) Mend(10px)" ><use xlink:href="#icon-arrow-right"></use></svg> Capabilities </button> <div class="Lts(0)"> <div class="Mih(430px)--md D(f)--md js-capabilities-mega-menu Ov(h)"> <div class="W(3/12)--md W(100%) Py(25px)--md Px(30px) Pend(0)--md Pstart(25px)--md Bxz(bb) Bgc($color-purple-light-7)--md Miw(330px) Bdendw(1px) Bdends(s) Bdendc($color-grey-light-4)"> <ul class="List(n) P(0) M(0) Pend(0)--md js-capabilities-nav Pos(r)" data-active-class="tab-capabilities-item--active"> <li class="js-active-tab-white-bg-layer Trs($easeTransition) Bgc($color-white) Bdrststart(4px) Bdrsbstart(4px) Pos(a) T(0) B(0) Start(0) End(-5px) Bxsh($box-shadow-light) D(n) D(b)--md"></li> <li class="Pos(r)"> <button data-change-img-hover="testing-overview" class="W(100%) D(f) Ai(fs)--md Ai(c) Td(n) Bg(n) Bd(n) Ta(start) Px(23px)--md Py(24px)--md Py(14px) Px(0) C($color-black-light-3) C($color-purple):h Fz($font-size-14) Mb(0):lc item Pos(r) active tab-capabilities-item tab-capabilities-item--active Bdrststart(5px) Bdrsbstart(5px) Trs($easeTransition)" data-tab="js-testing"> <svg width= "21" height= "21" class= "Flxs(0) Mstart(10px) Mstart(0)--md Mend(15px) Mt(2px) C($color-purple-dark) tab-capabilities-item--active_C($color-purple)--md item:h_C($color-purple) Trsdu(0.3s)" ><use xlink:href="#icon-experimentation"></use></svg> <span> <span class="Fw(700) Fz($font-size-16) Mb(5px)--md D(b) D(ib)--md tab-capabilities-item--active_C($color-purple)--md Trsdu(0.3s)"> Testing </span> </span> <svg width= "16" height= "10" class= "C(#b4b2c5) Rotate(-90deg) Flxs(0) D(n)--md Pos(a) End(5px)" ><use xlink:href="#icon-chevron-down"></use></svg> </button> </li> <li class="Pos(r)"> <button data-change-img-hover="insights-overview" class="W(100%) D(f) Ai(fs)--md Ai(c) Td(n) Bg(n) Bd(n) Ta(start) Px(23px)--md Py(24px)--md Py(14px) Px(0) C($color-black-light-3) C($color-purple):h Fz($font-size-14) Mb(0):lc item tab-capabilities-item Bdrststart(5px) Bdrsbstart(5px) Trs($easeTransition)" data-tab="js-insights"> <svg width= "21" height= "21" class= "Flxs(0) Mstart(10px) Mstart(0)--md Mend(15px) Mt(2px) C($color-purple-dark) item:h_C($color-purple) tab-capabilities-item--active_C($color-purple) Trsdu(0.3s)" ><use xlink:href="#icon-behavior-analytics"></use></svg> <span> <span class="Fw(700) Fz($font-size-16) Mb(5px)--md D(b) D(ib)--md tab-capabilities-item--active_C($color-purple) Trsdu(0.3s)"> Behavior Analytics </span> </span> <svg width= "16" height= "10" class= "C(#b4b2c5) Rotate(-90deg) Flxs(0) D(n)--md Pos(a) End(5px)" ><use xlink:href="#icon-chevron-down"></use></svg> </button> </li> </ul> <ul class="List(n) BdT Bdtc($color-grey) Mt(20px) Pt(20px) Px(0) Px(23px)--md Fw(700) Fz($font-size-14)"> <li class="Mb(10px) Mb(0):lc"> <a href="https://vwo.com/personalization/" class="item Td(n) C($color-black-light-3) C($color-purple):h D(f) Ai(c) Trsdu(0.3s)"> <svg width= "18" height= "18" class= "Flxs(0) Mstart(10px) Mstart(0)--md Mend(18px) Mt(2px) C($color-purple-dark) item:h_C($color-purple)" ><use xlink:href="#icon-personalization"></use></svg> Personalization </a> </li> <li class="Mb(10px) Mb(0):lc"> <a href="https://vwo.com/deploy/" class="item Td(n) C($color-black-light-3) C($color-purple):h D(f) Ai(c) Trsdu(0.3s)"> <svg width= "18" height= "18" class= "Flxs(0) Mstart(10px) Mstart(0)--md Mend(18px) Mt(2px) C($color-purple-dark) item:h_C($color-purple)" ><use xlink:href="#icon-rollouts"></use></svg> Web Rollouts </a> </li> <li class="Mb(10px) Mb(0):lc"> <a href="https://vwo.com/customer-data-platform/" class="item Td(n) C($color-black-light-3) C($color-purple):h D(f) Ai(c) Trsdu(0.3s)"> <svg width= "18" height= "18" class= "Flxs(0) Mstart(10px) Mstart(0)--md Mend(18px) Mt(2px) C($color-purple-dark) item:h_C($color-purple)" ><use xlink:href="#icon-cdp"></use></svg> Customer Data Platform </a> </li> <li class="Mb(10px) Mb(0):lc"> <a href="https://vwo.com/plan/" class="item Td(n) C($color-black-light-3) C($color-purple):h D(f) Ai(c) Trsdu(0.3s)"> <svg width= "18" height= "18" class= "Flxs(0) Mstart(10px) Mstart(0)--md Mend(18px) Mt(2px) C($color-purple-dark) item:h_C($color-purple)" ><use xlink:href="#icon-program-management"></use></svg> Program Management </a> </li> </ul> </div> <div class="js-mobile-individual-product-dropdown Ov(a) Ov(h)--md W(9/12)--md Pt(35px)--md Pstart(45px)--md Bgc($color-white) Bxz(bb) Trs($easeTransition) TranslateX(100%) Trf($none)--md Pos(r)--md Pos(f) Z(2) Start(0) B(0) End(0) T(0) Bgc($color-white) Bxz(bb)"> <div class="js-capabilities-tab-content Trs($opacityTransformTransition) Pos(a) B(0) End(0) Start(45px)--md T(35px)--md T(0) Start(0)" id="js-testing"> <button type="button" class="js-mobile-individual-product-button-inside D(n)--md D(b) Mx(0) Mt(0) Mb(20px) Pos(st) T(0) Z(1) Bgc($color-white) W(100%) Bd(0) C($color-grey-light-3) P(20px) Ta(start) Fw(600) Fz($font-size-14) Cur(p) W(100%) Bxz(bb)" aria-expanded="true"> <svg width= "9" height= "9" class= "Rotate(180deg) Mend(10px)" ><use xlink:href="#icon-arrow-right"></use></svg> Testing </button> <div class="Px(30px) Px(0)--md"> <div class="Pb(25px) Pb(20px)--md Mb(25px)--md BdB Bdbc($color-grey) Maw(560px) Maw(n)--md Mend(40px)--md D(f) Fld(c) Fld(r)--md Ai(fs) Ai(c)--md Jc(sb)--md"> <a href="https://vwo.com/testing/" class="D(ib) Fz($font-size-18) Fw(700) Td(n) C(inh) C($color-purple)--md C($color-purple):h item Trs($easeTransition)" data-change-img-hover="testing-overview"> <div class="D(f) Ai(c)"> <svg width= "24" height= "23" class= "D(n)--md Flxs(0) Mend(15px) Mt(2px) C($color-purple-dark) item:h_C($color-purple)" ><use xlink:href="#icon-experimentation"></use></svg> Testing Overview <svg width= "14" height= "11" class= "Mstart(5px) item:h_TranslateX(5px) Trs($easeTransition)" ><use xlink:href="#icon-arrow-right"></use></svg> </div> <p class="Mt(7px)--md Mt(10px) Mb(0) Fw(400) Fz($font-size-13) C($color-grey-light-1) Lh($line-height-default)"> Build winning experiences across web, mobile app, and server-side </p> </a> <a href="https://vwo.com/copilot/" target="_blank" class="org-banner-bg Bgc($color-dark-blue-2) Bgr(nr) Bgpx(-20px) Bdrs(5px) Ov(h) Pos(r) Td(n) Mt(20px) Mt(0)--md Mstart(10px)--md W(100%) W(a)--md Miw(400px)--sm"> <div class="org-layer-gradient C($color-white) D(f) Jc(sb)"> <div class="D(f) Ai(fs) Fld(c) Jc(c) Py(11px) Px(15px) W(300px) W(340px)--sm Bxz(bb)"> <span class="D(f) Ai(c)"> <img src="https://static.wingify.com/gcp/wp-content/themes/vwo/images/new-website/pricing/icon-ai-copilots.svg" alt= "" decoding= "async" height= "30" width= "30" class= "Mend(10px) Mb(-14px)" /> <span class="Fw(600) D(if) Ai(c) Jc(fs) C($color-white) Fz($font-size-14) Td(n)"> VWO Copilot <svg width= "14" height= "11" class= "org-banner-bg:h_TranslateX(5px) Trsdu(0.3s) Fxs(0) Mstart(5px)" ><use xlink:href="#icon-arrow-right"></use></svg> </span> </span> <p class="M(0) Fz($font-size-12) Pstart(40px) C($transparent-white-6)">Supercharge your optimization velocity with AI</p> </div> <div class="Pos(a) T(-60px) T(-70px)--sm End(-67px)"> <picture><img src="https://static.wingify.com/gcp/wp-content/themes/vwo/images/new-website/pricing/ai-pricing-orb@2x.png?tr=w-0.5,h-0.5" srcset="https://static.wingify.com/gcp/wp-content/themes/vwo/images/new-website/pricing/ai-pricing-orb@2x.png?tr=w-0.5,h-0.5 1x, https://static.wingify.com/gcp/wp-content/themes/vwo/images/new-website/pricing/ai-pricing-orb@2x.png 2x" alt= "" decoding= "async" loading= "lazy" height= "200" width= "200" class= "H(a)" /></picture> </div> </div> </a> </div> <div class="D(f)--md"> <div class="W(8/12)--md"> <div class="Maw(560px)"> <div class="D(f)--md Flw(w) Flw(nw)--md"> <ul class="List(n) P(0) Pb(20px) Pb(0)--md Mb(20px) Mb(0)--md Maw(250px)--md BdB Bdbc($color-grey) Bdbw(0)--md"> <li class="Mb(30px)--md"> <a href="https://vwo.com/testing/web/" data-change-img-hover="web-testing" class="W(100%) D(f) Ai(fs) Td(n) Bg(n) Bd(n) Ta(start) Pt(20px) Pt(0)--md Px(0) C($color-black-light-3) C($color-purple):h Fz($font-size-14) Mb(0):lc item"> <svg width= "21" height= "21" class= "Flxs(0) Mend(15px) Mt(2px) C($color-purple-dark) item:h_C($color-purple)" ><use xlink:href="#icon-experiment-web"></use></svg> <div> <span class="Fw(600) Fz($font-size-15) Mb(5px) D(b) D(ib)--md"> Web Testing </span> <p class="Fz($font-size-13) C(#666666) C($color-grey-light-1) M(0)"> Test and create web experiences that convert </p> </div> </a> </li> <li class="Mb(30px)--md"> <a href="https://vwo.com/testing/mobile-app/" data-change-img-hover="mobile-app-testing" class="W(100%) D(f) Ai(fs) Td(n) Bg(n) Bd(n) Ta(start) Pt(20px) Pt(0)--md Px(0) C($color-black-light-3) C($color-purple):h Fz($font-size-14) Mb(0):lc item"> <svg width= "21" height= "21" class= "Flxs(0) Mend(15px) Mt(2px) C($color-purple-dark) item:h_C($color-purple)" ><use xlink:href="#icon-experiment-mobile"></use></svg> <div> <span class="Fw(600) Fz($font-size-15) Mb(5px) D(b) D(ib)--md"> Mobile App Testing </span> <p class="Fz($font-size-13) C(#666666) C($color-grey-light-1) M(0)"> Delight mobile app users with optimized experiences </p> </div> </a> </li> <li> <a href="https://vwo.com/testing/server-side/" data-change-img-hover="serverside-testing" class="W(100%) D(f) Ai(fs) Td(n) Bg(n) Bd(n) Ta(start) Pt(20px) Pt(0)--md Px(0) C($color-black-light-3) C($color-purple):h Fz($font-size-14) Mb(0):lc item"> <span class="W(21px) Flxs(0) Mend(15px) Mt(2px) D(ib)"> <svg width= "18" height= "18" class= " C($color-purple-dark) item:h_C($color-purple)" ><use xlink:href="#icon-experiment-server"></use></svg> </span> <div> <span class="Fw(600) Fz($font-size-15) Mb(5px) D(b) D(ib)--md"> Feature Management </span> <p class="Fz($font-size-13) C(#666666) C($color-grey-light-1) M(0)"> Test complex features across any tech stack or device </p> </div> </a> </li> </ul> <div class="Mstart(60px)--md Pb(20px) Pb(0)--md Mb(20px) Mb(0)--md"> <h3 class="Fz($font-size-15)--md Fz($font-size-16) Fw(600) Mt(0) Mb(20px) D(f) Jc(sb) C($color-black-light-3)"> Features <a href="https://vwo.com/testing/#features" class="D(n)--md Fz($font-size-13) Fw(500) C($color-purple) Td(n)">(+125 more)</a> </h3> <ul class="List(n) P(0) D(f) Flw(w) Fld(c)--md Fld(r)"> <li class="Mb(3px)"> <a data-change-img-hover="testing-overview" href="https://vwo.com/testing/split-url-testing/" class="item Bgc($color-grey-light) Bgc(t)--md Lh(1) Py(8px) Px(10px) Px(0)--md Py(5px)--md Bdrs(50px) Mend(5px) Mb(10px) M(0)--md Bdrs(0)--md Fz($font-size-13) C($color-black-light-3) C($color-purple):h Fw(400) Td(n) D(f) Ai(c)"> <svg width= "18" height= "18" class= "Mend(10px)--md Mend(5px) C($color-grey-light-1) item:h_C($color-purple)" ><use xlink:href="#icon-product-split"></use></svg> Split Testing </a> </li> <li class="Mb(3px)"> <a data-change-img-hover="testing-overview" href="https://vwo.com/testing/multivariate-testing/" class="item Bgc($color-grey-light) Bgc(t)--md Lh(1) Py(8px) Px(10px) Px(0)--md Py(5px)--md Bdrs(50px) Mend(5px) Mb(10px) M(0)--md Bdrs(0)--md Fz($font-size-13) C($color-black-light-3) C($color-purple):h Fw(400) Td(n) D(f) Ai(c)"> <svg width= "18" height= "18" class= "Mend(10px)--md Mend(5px) C($color-grey-light-1) item:h_C($color-purple)" ><use xlink:href="#icon-product-multi"></use></svg> Multivariate Testing </a> </li> <li class="Mb(3px)"> <a data-change-img-hover="testing-overview" href="https://vwo.com/why-us/technology/integrations/" class="item Bgc($color-grey-light) Bgc(t)--md Lh(1) Py(8px) Px(10px) Px(0)--md Py(5px)--md Bdrs(50px) Mend(5px) Mb(10px) M(0)--md Bdrs(0)--md Fz($font-size-13) C($color-black-light-3) C($color-purple):h Fw(400) Td(n) D(f) Ai(c)"> <svg width= "18" height= "18" class= "Mend(10px)--md Mend(5px) C($color-grey-light-1) item:h_C($color-purple)" ><use xlink:href="#icon-product-integrations"></use></svg> Integrations </a> </li> <li class="Mb(3px)"> <a data-change-img-hover="testing-overview" href="https://vwo.com/plan/hypotheses/" class="item Bgc($color-grey-light) Bgc(t)--md Lh(1) Py(8px) Px(10px) Px(0)--md Py(5px)--md Bdrs(50px) Mend(5px) Mb(10px) M(0)--md Bdrs(0)--md Fz($font-size-13) C($color-black-light-3) C($color-purple):h Fw(400) Td(n) D(f) Ai(c)"> <svg width= "18" height= "18" class= "Mend(10px)--md Mend(5px) C($color-grey-light-1) item:h_C($color-purple)" ><use xlink:href="#icon-product-hypothesis"></use></svg> Hypothesis </a> </li>  <li class="Mb(3px)"> <a data-change-img-hover="testing-overview" href="https://vwo.com/why-us/technology/statistics/" class="item Bgc($color-grey-light) Bgc(t)--md Lh(1) Py(8px) Px(10px) Px(0)--md Py(5px)--md Bdrs(50px) Mend(5px) Mb(10px) M(0)--md Bdrs(0)--md Fz($font-size-13) C($color-black-light-3) C($color-purple):h Fw(400) Td(n) D(f) Ai(c)"> <svg width= "18" height= "18" class= "Mend(10px)--md Mend(5px) C($color-grey-light-1) item:h_C($color-purple)" ><use xlink:href="#icon-product-bayesian"></use></svg> Enhanced SmartStats </a> </li> <li> <a data-change-img-hover="testing-overview" href="https://vwo.com/testing/#features" class="D(n) D(b)--md Py(8px) Px(14px) Pstart(25px)--md Pend(0)--md Py(3px)--md Bdrs(50px) M(5px) M(0)--md Bdrs(0)--md Fz($font-size-13) C($color-purple) Fw(500) Td(n) Td(u):h">(+125 more)</a> </li> </ul> </div> </div> </div> </div> <div class="W(4/12)--md As(fe) D(n) D(b)--lg"> <img src="https://static.wingify.com/gcp/wp-content/themes/vwo/images/new-website/product-dropdown/testing-overview.svg" alt= "Testing Overview Illustration" decoding= "async" data-image-name= "testing-overview" loading= "lazy" width= "340" height= "285" class= "H(a) Trs($opacityTransformTransition) Pos(a) B(0) End(10px)" /> <picture><img src="https://static.wingify.com/gcp/wp-content/themes/vwo/images/new-website/product-dropdown/testing-web-updated-new@2x.png?tr=w-0.5,h-0.5" srcset="https://static.wingify.com/gcp/wp-content/themes/vwo/images/new-website/product-dropdown/testing-web-updated-new@2x.png?tr=w-0.5,h-0.5 1x, https://static.wingify.com/gcp/wp-content/themes/vwo/images/new-website/product-dropdown/testing-web-updated-new@2x.png 2x" alt= "Testing Web Illustration" decoding= "async" data-image-name= "web-testing" loading= "lazy" width= "340" height= "285" class= "TranslateY(20px) D(n) Op(0) Trs($opacityTransformTransition) H(a) Pos(a) B(0) End(10px)" /></picture> <picture><img src="https://static.wingify.com/gcp/wp-content/themes/vwo/images/new-website/product-dropdown/testing-mobile-updated@2x.png?tr=w-0.5,h-0.5" srcset="https://static.wingify.com/gcp/wp-content/themes/vwo/images/new-website/product-dropdown/testing-mobile-updated@2x.png?tr=w-0.5,h-0.5 1x, https://static.wingify.com/gcp/wp-content/themes/vwo/images/new-website/product-dropdown/testing-mobile-updated@2x.png 2x" alt= "Testing Mobile Illustration" decoding= "async" data-image-name= "mobile-app-testing" loading= "lazy" width= "340" height= "285" class= "TranslateY(20px) D(n) Op(0) Trs($opacityTransformTransition) H(a) Pos(a) B(0) End(10px)" /></picture> <picture><img src="https://static.wingify.com/gcp/wp-content/themes/vwo/images/new-website/product-dropdown/testing-server-updated-new@2x.png?tr=w-0.5,h-0.5" srcset="https://static.wingify.com/gcp/wp-content/themes/vwo/images/new-website/product-dropdown/testing-server-updated-new@2x.png?tr=w-0.5,h-0.5 1x, https://static.wingify.com/gcp/wp-content/themes/vwo/images/new-website/product-dropdown/testing-server-updated-new@2x.png 2x" alt= "Testing Serverside Illustration" decoding= "async" data-image-name= "serverside-testing" loading= "lazy" width= "340" height= "304" class= "TranslateY(20px) D(n) Op(0) Trs($opacityTransformTransition) H(a) Pos(a) B(0) End(10px)" /></picture> </div> </div> </div> </div> <div class="js-capabilities-tab-content Trs($opacityTransformTransition) Pos(a) B(0) End(0) Start(45px)--md T(35px)--md T(0) Start(0) translate-after" id="js-insights"> <button type="button" class="js-mobile-individual-product-button-inside D(n)--md D(b) Mx(0) Mt(0) Mb(20px) Pos(st) T(0) Z(1) Bgc($color-white) W(100%) Bd(0) C($color-grey-light-3) Py(16px) Px(20px) Ta(start) Fw(700) Fz($font-size-14) Cur(p) W(100%) Bxz(bb)" aria-expanded="true"> <svg width= "9" height= "9" class= "Rotate(180deg) Mend(10px)" ><use xlink:href="#icon-arrow-right"></use></svg> Behavior Analytics </button> <div class="Px(30px) Px(0)--md"> <div class="Pb(25px) Pb(20px)--md Mb(25px)--md BdB Bdbc($color-grey) Maw(560px) Maw(n)--md Mend(40px)--md D(f) Fld(c) Fld(r)--md Ai(fs) Ai(c)--md Jc(sb)--md"> <a href="https://vwo.com/insights/" class="D(ib) Fz($font-size-18) Fw(700) Td(n) C(inh) C($color-purple)--md C($color-purple):h item Trs($easeTransition)" data-change-img-hover="insights-overview"> <div class="D(f) Ai(c)"> <svg width= "21" height= "21" class= "D(n)--md Flxs(0) Mend(15px) Mt(2px) C($color-purple-dark) item:h_C($color-purple) Trs($easeTransition)" ><use xlink:href="#icon-behavior-analytics"></use></svg> Behavior Analytics Overview <svg width= "14" height= "11" class= "Mstart(5px) item:h_TranslateX(5px) Trs($easeTransition)" ><use xlink:href="#icon-arrow-right"></use></svg> </div> <p class="Mt(7px)--md Mt(10px) Mb(0) Fw(400) Fz($font-size-13) C($color-grey-light-1) Lh($line-height-default)"> Use insights about visitor behavior to drive growth and conversions </p> </a> <a href="https://vwo.com/copilot/" target="_blank" class="org-banner-bg Bgc($color-dark-blue-2) Bgr(nr) Bgpx(-20px) Bdrs(5px) Ov(h) Pos(r) Td(n) Mt(20px) Mt(0)--md Mstart(10px)--md W(100%) W(a)--md Miw(400px)--sm"> <div class="org-layer-gradient C($color-white) D(f) Jc(sb)"> <div class="D(f) Ai(fs) Fld(c) Jc(c) Py(11px) Px(15px) W(300px) W(340px)--sm Bxz(bb)"> <span class="D(f) Ai(c)"> <img src="https://static.wingify.com/gcp/wp-content/themes/vwo/images/new-website/pricing/icon-ai-copilots.svg" alt= "" decoding= "async" height= "30" width= "30" class= "Mend(10px) Mb(-14px)" /> <span class="Fw(600) D(if) Ai(c) Jc(fs) C($color-white) Fz($font-size-14) Td(n)"> VWO Copilot <svg width= "14" height= "11" class= "org-banner-bg:h_TranslateX(5px) Trsdu(0.3s) Fxs(0) Mstart(5px)" ><use xlink:href="#icon-arrow-right"></use></svg> </span> </span> <p class="M(0) Fz($font-size-12) Pstart(40px) C($transparent-white-6)">Supercharge your optimization velocity with AI</p> </div> <div class="Pos(a) T(-60px) T(-70px)--sm End(-67px)"> <picture><img src="https://static.wingify.com/gcp/wp-content/themes/vwo/images/new-website/pricing/ai-pricing-orb@2x.png?tr=w-0.5,h-0.5" srcset="https://static.wingify.com/gcp/wp-content/themes/vwo/images/new-website/pricing/ai-pricing-orb@2x.png?tr=w-0.5,h-0.5 1x, https://static.wingify.com/gcp/wp-content/themes/vwo/images/new-website/pricing/ai-pricing-orb@2x.png 2x" alt= "" decoding= "async" loading= "lazy" height= "200" width= "200" class= "H(a)" /></picture> </div> </div> </a> </div> <div class="D(f)--md"> <div class="W(8/12)--md"> <div class="Maw(560px)"> <div class="D(f)--md Flw(w) Flw(nw)--md"> <ul class="List(n) P(0) Pb(20px) Pb(0)--md Mb(20px) Mb(0)--md Maw(250px)--md BdB Bdbc($color-grey) Bdbw(0)--md"> <li class="Mb(30px)--md"> <a href="https://vwo.com/insights/web/" data-change-img-hover="web-insights" class="W(100%) D(f) Ai(fs) Td(n) Bg(n) Bd(n) Ta(start) Pt(20px) Pt(0)--md Px(0) C($color-black-light-3) C($color-purple):h Fz($font-size-14) Mb(0):lc item"> <svg width= "21" height= "21" class= "Flxs(0) Mend(15px) Mt(2px) C($color-purple-dark) item:h_C($color-purple) item:h_Trs($easeTransition)" ><use xlink:href="#icon-experiment-web"></use></svg> <div> <span class="Fw(600) Fz($font-size-15) Mb(5px) D(b) D(ib)--md item:h_Trs($easeTransition)"> Web Insights </span> <p class="Fz($font-size-13) C(#666666) C($color-grey-light-1) M(0)"> Get in-depth visitor behavior insights across your website </p> </div> </a> </li> <li class="Mb(30px)--md"> <a href="https://vwo.com/insights/mobile-app/" data-change-img-hover="mobile-app-insights" class="W(100%) D(f) Ai(fs) Td(n) Bg(n) Bd(n) Ta(start) Pt(20px) Pt(0)--md Px(0) C($color-black-light-3) C($color-purple):h Fz($font-size-14) Mb(0):lc item"> <svg width= "21" height= "21" class= "Flxs(0) Mend(15px) Mt(2px) C($color-purple-dark) item:h_C($color-purple) item:h_Trs($easeTransition)" ><use xlink:href="#icon-mobile-insights"></use></svg> <div> <span class="Fw(600) Fz($font-size-15) Mb(5px) D(b) D(ib)--md item:h_Trs($easeTransition)"> Mobile App Insights </span> <p class="Fz($font-size-13) C(#666666) C($color-grey-light-1) M(0)"> Analyze user behavior to enhance in-app experiences </p> </div> </a> </li> </ul> <div class="Mstart(60px)--md"> <h3 class="Fz($font-size-15)--md Fz($font-size-16) Fw(600) Mt(0) Mb(20px) D(f) Jc(sb) "> Features <a href="https://vwo.com/insights/#features" class="D(n)--md Fz($font-size-13) Fw(500) C($color-purple) Td(n)">(+120 more)</a> </h3> <ul class="List(n) P(0) D(f) Flw(w) Fld(c)--md Fld(r)"> <li class="Mb(3px)"> <a data-change-img-hover="insights-overview" href="https://vwo.com/insights/session-recordings/" class="item Bgc($color-grey-light) Bgc(t)--md Lh(1) Py(8px) Px(10px) Px(0)--md Py(5px)--md Bdrs(50px) Mend(5px) Mb(10px) M(0)--md Bdrs(0)--md Fz($font-size-13) C($color-black-light-3) C($color-purple):h Fw(400) Td(n) D(f) Ai(c)"> <svg width= "18" height= "18" class= "Mend(10px)--md Mend(5px) C($color-grey-light-1) item:h_C($color-purple)" ><use xlink:href="#icon-product-session"></use></svg> Session Recordings </a> </li> <li class="Mb(3px)"> <a data-change-img-hover="insights-overview" href="https://vwo.com/insights/heatmaps/" class="item Bgc($color-grey-light) Bgc(t)--md Lh(1) Py(8px) Px(10px) Px(0)--md Py(5px)--md Bdrs(50px) Mend(5px) Mb(10px) M(0)--md Bdrs(0)--md Fz($font-size-13) C($color-black-light-3) C($color-purple):h Fw(400) Td(n) D(f) Ai(c)"> <svg width= "18" height= "18" class= "Mend(10px)--md Mend(5px) C($color-grey-light-1) item:h_C($color-purple)" ><use xlink:href="#icon-product-heatmaps"></use></svg> Heatmaps </a> </li> <li class="Mb(3px)"> <a data-change-img-hover="insights-overview" href="https://vwo.com/insights/funnels/" class="item Bgc($color-grey-light) Bgc(t)--md Lh(1) Py(8px) Px(10px) Px(0)--md Py(5px)--md Bdrs(50px) Mend(5px) Mb(10px) M(0)--md Bdrs(0)--md Fz($font-size-13) C($color-black-light-3) C($color-purple):h Fw(400) Td(n) D(f) Ai(c)"> <svg width= "18" height= "18" class= "Mend(10px)--md Mend(5px) C($color-grey-light-1) item:h_C($color-purple)" ><use xlink:href="#icon-product-funnels"></use></svg> Funnel Analysis </a> </li> <li class="Mb(3px)"> <a data-change-img-hover="insights-overview" href="https://vwo.com/insights/onpage-surveys/" class="item Bgc($color-grey-light) Bgc(t)--md Lh(1) Py(8px) Px(10px) Px(0)--md Py(5px)--md Bdrs(50px) Mend(5px) Mb(10px) M(0)--md Bdrs(0)--md Fz($font-size-13) C($color-black-light-3) C($color-purple):h Fw(400) Td(n) D(f) Ai(c)"> <svg width= "18" height= "18" class= "Mend(10px)--md Mend(5px) C($color-grey-light-1) item:h_C($color-purple)" ><use xlink:href="#icon-product-surveys"></use></svg> Surveys </a> </li> <li class="Mb(3px)"> <a data-change-img-hover="insights-overview" href="https://vwo.com/insights/form-analytics/" class="item Bgc($color-grey-light) Bgc(t)--md Lh(1) Py(8px) Px(10px) Px(0)--md Py(5px)--md Bdrs(50px) Mend(5px) Mb(10px) M(0)--md Bdrs(0)--md Fz($font-size-13) C($color-black-light-3) C($color-purple):h Fw(400) Td(n) D(f) Ai(c)"> <svg width= "18" height= "18" class= "Mend(10px)--md Mend(5px) C($color-grey-light-1) item:h_C($color-purple)" ><use xlink:href="#icon-product-form"></use></svg> Form Analysis </a> </li> <li class="Mb(3px)"> <a data-change-img-hover="insights-overview" href="https://vwo.com/plan/observations/" class="item Bgc($color-grey-light) Bgc(t)--md Lh(1) Py(8px) Px(10px) Px(0)--md Py(5px)--md Bdrs(50px) Mend(5px) Mb(10px) M(0)--md Bdrs(0)--md Fz($font-size-13) C($color-black-light-3) C($color-purple):h Fw(400) Td(n) D(f) Ai(c)"> <svg width= "18" height= "18" class= "Mend(10px)--md Mend(5px) C($color-grey-light-1) item:h_C($color-purple)" ><use xlink:href="#icon-product-observations"></use></svg> Observations </a> </li> <li> <a href="https://vwo.com/insights/#features" class="D(n) D(b)--md Py(8px) Px(14px) Pstart(25px)--md Pend(0)--md Py(3px)--md Bdrs(50px) M(5px) M(0)--md Bdrs(0)--md Fz($font-size-13) C($color-purple) Fw(500) Td(n) Td(u):h">(+120 more)</a></li> </ul> </div> </div> </div> </div> <div class="W(4/12)--md As(fe) D(n) D(b)--lg"> <img src="https://static.wingify.com/gcp/wp-content/themes/vwo/images/new-website/product-dropdown/insights-overview-updated.svg" alt= "Insights Overview Illustration" decoding= "async" data-image-name= "insights-overview" loading= "lazy" width= "340" height= "285" class= "D(n) Trs($opacityTransformTransition) H(a) Pos(a) B(0) End(10px)" /> <img src="https://static.wingify.com/gcp/wp-content/themes/vwo/images/new-website/product-dropdown/insights-web-updated-new.svg" alt= "Insights Web Illustration" decoding= "async" data-image-name= "web-insights" loading= "lazy" width= "340" height= "285" class= "TranslateY(20px) D(n) Op(0) Trs($opacityTransformTransition) H(a) Pos(a) B(0) End(10px)" /> <img src="https://static.wingify.com/gcp/wp-content/themes/vwo/images/new-website/product-dropdown/insights-mobile.svg" alt= "Insights Mobile Illustration" decoding= "async" data-image-name= "mobile-app-insights" loading= "lazy" width= "340" height= "285" class= "TranslateY(20px) D(n) Op(0) Trs($opacityTransformTransition) H(a) Pos(a) B(0) End(10px)" /> </div> </div> </div> </div> </div> </div> <div class="Mih(70px) Pos(a) B(0) End(0) Start(0) Pos(st)--md D(f) Fld(c) Jc(c) Bxz(bb) Px(40px) Py(16px) Bg($gradient-mega-menu) Bdtw(1px) Bdts(s) Bdtc($color-grey-light-4)"> <ul class="List(n) P(0) M(0) D(f)--md Ai(c) Fz($font-size-14) Fw(700)"> <li> <a href="https://vwo.com/platform/" class="Td(n) C($color-black-light-3) C($color-purple):h item Trsdu(0.3s)"> Platform Overview <svg width= "14" height= "11" class= "Mstart(5px) item:h_TranslateX(5px) Trs($easeTransition)" ><use xlink:href="#icon-arrow-right"></use></svg> </a> </li> </ul> </div> </div> </div>  </li> <li class="Pend(0)--md"> <a class="C($color-new-font-dark) Fz($font-size-16) Fw(700) Td(n) Py(14px) Px(0)--lg Px(10px)--sm Px(40px) D(f) Ai(c) H(80px)--md Jc(sb) Jc(fs)--md Bxz(bb) M(0) Bgc(t) Bd(n) W(100%) Cur(p) M(0) Lh(inh) header-top-theme-dark_C($color-white) nav-btn" href="https://vwo.com/pricing/"> <span class="Py(10px)--md Px(14px)--md header-nav-text Trdu(0.3s) Bdrs(4px) Mx(4px)--lg"> Pricing </span> <svg width= "16" height= "10" class= "C(#b4b2c5) D(n)--md D(i) Fxs(0) Rotate(-90deg)" ><use xlink:href="#icon-chevron-down"></use></svg> </a> </li> <li class="Pos(r) js-header-dropdown-trigger Pend(0)--md"> <button type="button" aria-expanded="false" class="js-header-dropdown C($color-new-font-dark) Fz($font-size-16) Fw(700) Td(n) Py(14px) Px(0)--lg Px(10px)--sm Px(40px) D(f) Ai(c) H(80px)--md Jc(sb) Jc(fs)--md Bxz(bb) M(0) Bgc(t) Bd(n) W(100%) Cur(p) M(0) Lh(inh) header-top-theme-dark_C($color-white) nav-btn"> <span class="Py(10px)--md Px(14px)--md header-nav-text Trdu(0.3s) Bdrs(4px) Mx(4px)--lg"> Solutions </span> <svg width= "16" height= "10" class= "C(#b4b2c5) D(n)--md D(i) Fxs(0) Rotate(-90deg)" ><use xlink:href="#icon-chevron-down"></use></svg> </button> <div class="js-header-dropdown-content js-dropdown-content D(n)--md animation-fade-in open_D(b)--md open_TranslateX(0) Trs($easeTransition) TranslateX(100%) Trf($none)--md Pos(a)--md Pos(f) Z(2) Start(0) End(0) End(a)--md B(0) B(a)--md Ovy(a) Ovy(v)--md dropdown-top-offset W(a)--md W(100%) Bgc($color-white) Bxz(bb) Bxsh($box-shadow-navigation-bottom) Bdrs(3px) Bxsh($box-shadow-black)"> <button type="button" class="js-mobile-product-button-inside D(n)--md D(b) Mx(0) Mt(0) Mb(10px) Pos(st) T(0) Z(1) Bgc($color-white) W(100%) C($color-grey-light-3) Py(16px) Px(20px) Ta(start) Fw(700) BdB Bdbc(#d9dde1) Fz(12px) Tt(u) Cur(p) W(100%) Bxz(bb)"> <svg width= "9" height= "9" class= "Rotate(180deg) Mend(10px)" ><use xlink:href="#icon-arrow-right"></use></svg> Solutions </button> <ul class="P(10px) List(n)"> <li> <a class="D(f) Ai(c) Bxz(bb) Td(n) P(10px) W(100%) Bdrs(4px) Bgc($color-light-grey-1):h C($color-purple):h C($color-new-font-dark) C($color-purple):h Fz($font-size-14) Fw(600)" href="https://vwo.com/ecommerce-ab-testing/"> <svg width= "20" height= "20" class= "Fxs(0) Mend(16px)" ><use xlink:href="#icon-ecommerce"></use></svg> <span>eCommerce</span><br> </a> </li> <li> <a class="D(f) Ai(c) Bxz(bb) Td(n) P(10px) W(100%) Bdrs(4px) Bgc($color-light-grey-1):h C($color-purple):h C($color-new-font-dark) C($color-purple):h Fz($font-size-14) Fw(600)" href="https://vwo.com/saas-ab-testing/"> <svg width= "20" height= "20" class= "Fxs(0) Mend(16px)" ><use xlink:href="#icon-sass"></use></svg> <span>SaaS</span> </a> </li> <li> <a class="D(f) Ai(c) Bxz(bb) Td(n) P(10px) W(100%) Bdrs(4px) Bgc($color-light-grey-1):h C($color-purple):h C($color-new-font-dark) C($color-purple):h Fz($font-size-14) Fw(600)" href="https://vwo.com/elearning-ab-testing/"> <svg width= "20" height= "20" class= "Fxs(0) Mend(16px)" ><use xlink:href="#icon-elearning"></use></svg> <span>eLearning</span> </a> </li> <li> <a class="D(f) Ai(c) Bxz(bb) Td(n) P(10px) W(100%) Bdrs(4px) Bgc($color-light-grey-1):h C($color-purple):h C($color-new-font-dark) C($color-purple):h Fz($font-size-14) Fw(600)" href="https://vwo.com/media-ab-testing/"> <svg width= "20" height= "20" class= "Fxs(0) Mend(16px)" ><use xlink:href="#icon-media"></use></svg> <span>Media/Publication</span> </a> </li> <li> <a class="D(f) Ai(c) Bxz(bb) Td(n) P(10px) W(100%) Bdrs(4px) Bgc($color-light-grey-1):h C($color-purple):h C($color-new-font-dark) C($color-purple):h Fz($font-size-14) Fw(600)" href="https://vwo.com/enterprise/"> <svg width= "20" height= "20" class= "Fxs(0) Mend(16px)" ><use xlink:href="#icon-enterprise"></use></svg> <span>Enterprises</span> </a> </li> </ul> </div> </li> <li class="js-header-dropdown-trigger Pend(0)--md"> <button type="button" aria-expanded="false" class="js-header-dropdown C($color-new-font-dark) Fz($font-size-16) Fw(700) Td(n) Py(14px) Px(0)--lg Px(10px)--sm Px(40px) D(f) Ai(c) H(80px)--md Jc(sb) Jc(fs)--md Bxz(bb) M(0) Bgc(t) Bd(n) W(100%) Cur(p) M(0) Lh(inh) header-top-theme-dark_C($color-white) nav-btn"> <span class="Py(10px)--md Px(14px)--md header-nav-text Trdu(0.3s) Bdrs(4px) Mx(4px)--lg"> Why VWO? </span> <svg width= "16" height= "10" class= "C(#b4b2c5) D(n)--md D(i) Fxs(0) Rotate(-90deg)" ><use xlink:href="#icon-chevron-down"></use></svg> </button>  <div class="js-header-dropdown-content js-dropdown-content D(n)--md animation-fade-in open_D(b)--md open_TranslateX(0) Trs($easeTransition) TranslateX(100%) Trf($none)--md Pos(a)--md Pos(f) Z(2) Start(0) B(0) B(a)--md End(0) Ovy(a) dropdown-top-offset W(a)--md W(100%) Bgc($color-white) Bxz(bb) P(0) Bxsh($box-shadow-navigation-bottom) Bdrs(4px) container"> <button type="button" class="js-mobile-product-button-inside D(n)--md D(b) Mx(0) Mt(0) Mb(20px) Pos(st) T(0) Z(1) Bgc($color-white) W(100%) C($color-grey-light-3) Py(16px) Px(20px) Ta(start) Fw(700) BdB Bdbc(#d9dde1) Fz(12px) Tt(u) Cur(p) W(100%) Bxz(bb)"> <svg width= "9" height= "9" class= "Rotate(180deg) Mend(10px)" ><use xlink:href="#icon-arrow-right"></use></svg> Why VWO? </button> <div class="Px(40px)--md Px(20px) Pt(40px)--md Pb(60px)--md"> <ul id="js-mobile-why-vwo" class="P(0) M(0) List(n) D(f) Jc(sb) Wow(bw) Fld(r)--md Fld(c)"> <li class="W(3/12)--md Mb(40px) Mb(0)--md Px(10px) Bxz(bb) Fxg(1)"> <a href="https://vwo.com/why-us/product/" class="product-item-hover Fz($font-size-14) Fw(700) Mb(18px) C($color-black-light-3) C($color-purple):h D(if) Ai(c) Td(n)">Proven Product</a> <svg width= "9" height= "9" class= "Mstart(5px) Trsp($transform) Trsdu(0.1s) Trstf(l) product-item-hover:h_TranslateX(5px)" ><use xlink:href="#icon-arrow-right"></use></svg> <ul class="P(0) M(0) List(n)"> <li> <a class="Td(n) D(if) Ai(fs) Py(4px) C($color-black-light-3) C($color-purple):h Fz($font-size-13)--md" href="https://vwo.com/customers/">2500+ Customers</a> </li> <li> <a class="Td(n) D(if) Ai(fs) Py(4px) C($color-black-light-3) C($color-purple):h Fz($font-size-13)--md" href="https://vwo.com/why-us/product/interface/">Simple User Interface</a> </li> <li> <a class="Td(n) D(if) Ai(fs) Py(4px) C($color-black-light-3) C($color-purple):h Fz($font-size-13)--md" href="https://vwo.com/security/">Secure & Compliant</a> </li> <li> <a class="Td(n) D(if) Ai(fs) Py(4px) C($color-black-light-3) C($color-purple):h Fz($font-size-13)--md" href="https://vwo.com/why-us/experimentation-platform-build-or-buy/">Build or Buy?</a> </li> <li> <a class="Td(n) D(if) Ai(fs) Py(4px) C($color-black-light-3) C($color-purple):h Fz($font-size-13)--md" href="https://vwo.com/monthly-tracked-users/">Usage-Based Billing</a> </li> </ul> </li> <li class="W(3/12)--md Mb(40px) Mb(0)--md Px(10px) Bxz(bb) Fxg(1)"> <a href="https://vwo.com/why-us/customer-success/" class="product-item-hover Fz($font-size-14) Fw(700) Mb(18px) C($color-black-light-3) C($color-purple):h D(if) Ai(c) Td(n)"> Guarantee of Success <svg width= "9" height= "9" class= "Mstart(5px) Trsp($transform) Trsdu(0.1s) Trstf(l) product-item-hover:h_TranslateX(5px)" ><use xlink:href="#icon-arrow-right"></use></svg> </a> <ul class="P(0) M(0) List(n)"> <li> <a class="Td(n) D(if) Ai(fs) Py(4px) C($color-black-light-3) C($color-purple):h Fz($font-size-13)--md" href="https://vwo.com/why-us/customer-success/24-7-support/">24x7 Support</a> </li> </ul> </li> <li class="W(3/12)--md Mb(40px) Mb(0)--md Px(10px) Bxz(bb) Fxg(1)"> <a href="https://vwo.com/why-us/technology/" class="product-item-hover Fz($font-size-14) Fw(700) Mb(18px) C($color-black-light-3) C($color-purple):h D(if) Ai(c) Td(n)"> Thoughtful Technology <svg width= "9" height= "9" class= "Mstart(5px) Trsp($transform) Trsdu(0.1s) Trstf(l) product-item-hover:h_TranslateX(5px)" ><use xlink:href="#icon-arrow-right"></use></svg> </a> <ul class="P(0) M(0) List(n)"> <li> <a class="Td(n) D(if) Ai(fs) Py(4px) C($color-black-light-3) C($color-purple):h Fz($font-size-13)--md" href="https://vwo.com/why-us/technology/statistics/">Enhanced SmartStats</a> </li> <li> <a class="Td(n) D(if) Ai(fs) Py(4px) C($color-black-light-3) C($color-purple):h Fz($font-size-13)--md" href="https://vwo.com/why-us/technology/bayesian-statistics/">Bayesian Statistics</a> </li> <li> <a class="Td(n) D(if) Ai(fs) Py(4px) C($color-black-light-3) C($color-purple):h Fz($font-size-13)--md" href="https://vwo.com/why-us/technology/integrations/">Integration</a> </li> <li> <a class="Td(n) D(if) Ai(fs) Py(4px) C($color-black-light-3) C($color-purple):h Fz($font-size-13)--md" href="https://vwo.com/why-us/technology/zero-impact-loading/">Load Time Performance</a> </li> <li> <a class="Td(n) D(if) Ai(fs) Py(4px) C($color-black-light-3) C($color-purple):h Fz($font-size-13)--md" href="https://vwo.com/why-us/technology/visual-editor/">Visual Editor</a> </li> </ul> </li> <li class="W(3/12)--md Mb(40px) Mb(0)--md Px(10px) Bxz(bb) Fxg(1)"></li> </ul> </div> </div>  </li> <li class="js-header-dropdown-trigger Pend(0)--md"> <button type="button" aria-expanded="false" class="js-header-dropdown C($color-new-font-dark) Fz($font-size-16) Fw(700) Td(n) Py(14px) Px(0)--lg Px(10px)--sm Px(40px) D(f) Ai(c) H(80px)--md Jc(sb) Jc(fs)--md Bxz(bb) M(0) Bgc(t) Bd(n) W(100%) Cur(p) M(0) Lh(inh) header-top-theme-dark_C($color-white) nav-btn"> <span class="Py(10px)--md Px(14px)--md header-nav-text Trdu(0.3s) Bdrs(4px)"> Resources </span> <svg width= "16" height= "10" class= "C(#b4b2c5) D(n)--md D(i) Fxs(0) Rotate(-90deg)" ><use xlink:href="#icon-chevron-down"></use></svg> </button>  <div class="js-header-dropdown-content js-dropdown-content D(n)--md animation-fade-in open_D(b)--md open_TranslateX(0) Trs($easeTransition) TranslateX(100%) Trf($none)--md Pos(a)--md Pos(f) Z(2) Start(0) B(0) B(a)--md End(0) Ovy(a) dropdown-top-offset W(a)--md W(100%) Bgi($gradient-learn-menu)--md Bgc($color-white) Bxsh($box-shadow-navigation-bottom) Bxz(bb) Bdrs(4px) container P(0)"> <button type="button" class="js-mobile-product-button-inside D(n)--md D(b) Mx(0) My(0) Pos(st) T(0) Z(1) Bgc($color-white) W(100%) C($color-grey-light-3) Py(16px) Px(20px) Ta(start) Fw(700) BdB Bdbc(#d9dde1) Fz($font-size-12) Tt(u) Cur(p) W(100%) Bxz(bb)"> <svg width= "9" height= "9" class= "Rotate(180deg) Mend(10px)" ><use xlink:href="#icon-arrow-right"></use></svg> Resources </button> <div> <div class="D(f)--md js-tabs"> <div class="W(3/12) Py(30px) Bxz(bb) Bgc($color-purple-light-7) D(n) D(b)--md"> <ul data-active-class="tab-resource-item--active" class="List(n) Pstart(20px)--md Ov(h) M(0) js-tabs-nav"> <li><button type="button" data-tab="js-resource-library" class="tab-resource-item--active tab-resource-item">VWO Library</button></li> <li><button type="button" data-tab="js-blog" class="tab-resource-item">VWO Blog</button></li> <li><button type="button" data-tab="js-leadership-interviews" class="tab-resource-item">Thought Leadership Interviews</button></li> <li><button type="button" data-tab="js-new-to-vwo" class="tab-resource-item">VWO Success Stories</button></li> <li><button type="button" data-tab="js-culture-of-experimentation" class="tab-resource-item">Free Tools</button></li> <li><button 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Td(n) Py(10px) Px(20px) D(f) Ai(c) Jc(sb) Jc(fs)--md Bxz(bb) M(0) Bgc(t) Bd(n) W(100%) Cur(p) M(0) Lh(inh) item" href="/product-updates"> <span class="Mend(10px)">Product Updates</span> <svg width= "9" height= "9" class= "C($color-purple):h Fxs(0) item:h_TranslateX(5px) Trs($easeTransition)" ><use xlink:href="#icon-arrow-right"></use></svg> </a> </li> </ul> </div> <div class="W(9/12)--md Py(40px)--md Px(50px)--md Bgc($color-white) Bxz(bb)"> <div class="Bd(n)--md BdB Bdbc(#d9dde1)"> <button type="button" class="D(n)--md js-accordion C($color-black-light-3) C($color-purple):h Fz(14px) Fw(600) Py(16px) Px(20px) D(f) Ai(c) Jc(sb) Bxz(bb) M(0) Bgc(t) Bd(n) W(100%) Cur(p) Lh(inh)"> <span>VWO Library</span> <svg width= "13" height= "8" class= "C(#b4b2c5) Rotate(270deg)" ><use xlink:href="#icon-chevron-down"></use></svg> </button> <div id="js-resource-library" class="D(b)--md D(n) js-tabs-content js-open-accordion+D(b)"> <div class="D(f)--md Px(0)--md Px(20px) My(20px) My(0)--md Ai(fs)"> <div class="W(5/12)--md Mend(40px)--md D(f) Fld(c) Jc(sb) Fxs(0) Bxz(bb) Mb(40px) Mb(0)--md"> <p class="Mt(0) Mb(20px) Tt(c) Fz($font-size-15) Fw(600) C($color-black-light-3)" role="heading" aria-level="4">Ebooks</p> <div> <div class=" Mb(15px)"> <a href="https://vwo.com/ebooks/building-cro-first-culture-future-proofing-growth/" class="Td(n) D(f) Ai(fs) C($color-black-light-3) C($color-purple):h Fz($font-size-13)--md Mb(20px) Lts(0.2px) Mb(15px)--md"> <div class="W(60px) H(50px) Ov(h) D(f) Ai(c) Jc(c) Mend(16px) Flxs(0) Bgc($color-light-grey-2) tst"> <img src="https://static.wingify.com/gcp/uploads/2025/03/Whitepaper-mockup-1.png?tr=w-60,h-50" srcset="https://static.wingify.com/gcp/uploads/2025/03/Whitepaper-mockup-1.png?tr=w-60,h-50 1x,https://static.wingify.com/gcp/uploads/2025/03/Whitepaper-mockup-1.png?tr=w-90,h-75 1.5x, https://static.wingify.com/gcp/uploads/2025/03/Whitepaper-mockup-1.png?tr=w-120,h-100 2x" alt= "Whitepaper Mockup (1)" decoding= "async" width= "60" height= "50" 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C($color-purple):h Fz(14px) Fw(600) Py(16px) Px(20px) D(f) Ai(c) Jc(sb) Bxz(bb) M(0) Bgc(t) Bd(n) W(100%) Cur(p) Lh(inh)"> <span>Masters of conversion</span> <svg width= "13" height= "8" class= "C(#b4b2c5) Rotate(270deg)" ><use xlink:href="#icon-chevron-down"></use></svg> </button> <div id="js-master-conversion" class="D(n) js-tabs-content js-open-accordion+D(b)"> <div class="D(f)--md Px(0)--md Px(20px) My(20px) My(0)--md Ai(fs)">  <div class="W(100%)"> <p class="Mt(0) Mb(20px) Tt(c) Fz($font-size-15) Fw(600) C($color-black-light-3)" role="heading">Past Webinars</p> <div class="D(f) Flw(w)"> <div class="W(5/12)--md W(100%) Mend(40px)"> <div class=" Mb(30px) Mb(0):lc"> <a href="https://vwo.com/webcast/from-okrs-strategic-experimentation/" class="Td(n) D(f) Ai(fs) C($color-black-light-3) C($color-purple):h Fz($font-size-13)--md Mb(20px) Lts(0.2px)"> <div class="W(60px) H(60px) Ov(h) D(f) Ai(c) Jc(c) Mend(16px) Flxs(0) Bgc($color-light-grey-2)"> <img src="https://static.wingify.com/gcp/uploads/2024/07/Bjarn-Brunenberg-speaker-photo.png?tr=w-60,h-60" srcset="https://static.wingify.com/gcp/uploads/2024/07/Bjarn-Brunenberg-speaker-photo.png?tr=w-60,h-60 1x,https://static.wingify.com/gcp/uploads/2024/07/Bjarn-Brunenberg-speaker-photo.png?tr=w-90,h-90 1.5x, https://static.wingify.com/gcp/uploads/2024/07/Bjarn-Brunenberg-speaker-photo.png?tr=w-120,h-120 2x" alt= "Bjarn Brunenberg" decoding= "async" width= "60" height= "60" loading= "lazy" class= "D(b) Maw(100%) H(a)" /> </div> <div><p class="M(0)">From OKRs to Strategic Experimentation </p> <span class="Fz($font-size-13) C($color-grey-light-1)">- Bjarn Brunenberg, TomTom</span></div> </a> </div> </div><div class="W(5/12)--md W(100%) Mend(40px)"> <div class=" Mb(30px) Mb(0):lc"> <a href="https://vwo.com/webcast/research-results-behavioral-economists-guide-cro/" class="Td(n) D(f) Ai(fs) C($color-black-light-3) C($color-purple):h Fz($font-size-13)--md Mb(20px) Lts(0.2px)"> <div class="W(60px) H(60px) Ov(h) D(f) Ai(c) Jc(c) Mend(16px) Flxs(0) Bgc($color-light-grey-2)"> <img src="https://static.wingify.com/gcp/uploads/2024/07/Florent-Buisson-speaker-photo.png?tr=w-60,h-60" srcset="https://static.wingify.com/gcp/uploads/2024/07/Florent-Buisson-speaker-photo.png?tr=w-60,h-60 1x,https://static.wingify.com/gcp/uploads/2024/07/Florent-Buisson-speaker-photo.png?tr=w-90,h-90 1.5x, https://static.wingify.com/gcp/uploads/2024/07/Florent-Buisson-speaker-photo.png?tr=w-120,h-120 2x" alt= "Florent Buisson" decoding= "async" width= "60" height= "60" loading= "lazy" class= "D(b) Maw(100%) H(a)" /> </div> <div><p class="M(0)">Research to Results: A Behavioral Economist’s Guide to CRO </p> <span class="Fz($font-size-13) C($color-grey-light-1)">- Florent Buisson, Cars Commerce</span></div> </a> </div> </div><div class="W(5/12)--md W(100%) Mend(40px)"> <div class=" Mb(30px) Mb(0):lc"> <a href="https://vwo.com/webcast/research-discovery-tools-experimentation/" class="Td(n) D(f) Ai(fs) C($color-black-light-3) C($color-purple):h Fz($font-size-13)--md Mb(20px) Lts(0.2px)"> <div class="W(60px) H(60px) Ov(h) D(f) Ai(c) Jc(c) Mend(16px) Flxs(0) Bgc($color-light-grey-2)"> <img src="https://static.wingify.com/gcp/uploads/2024/04/Craig-Sullivan-speaker-photo@2x.png?tr=w-60,h-60" srcset="https://static.wingify.com/gcp/uploads/2024/04/Craig-Sullivan-speaker-photo@2x.png?tr=w-60,h-60 1x,https://static.wingify.com/gcp/uploads/2024/04/Craig-Sullivan-speaker-photo@2x.png?tr=w-90,h-90 1.5x, https://static.wingify.com/gcp/uploads/2024/04/Craig-Sullivan-speaker-photo@2x.png?tr=w-120,h-120 2x" alt= "Craig Sullivan" decoding= "async" width= "60" height= "60" loading= "lazy" class= "D(b) Maw(100%) H(a)" /> </div> <div><p class="M(0)">Research and Discovery Tools for Experimentation </p> <span class="Fz($font-size-13) C($color-grey-light-1)">- Craig Sullivan, Optimise Or Die</span></div> </a> </div> </div><div class="W(5/12)--md W(100%) Mend(40px)"> <div class=" Mb(30px) 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class="Fz($font-size-12) Mt(5px) Mb(0) Ov(h) Tov(e) feature-item:h_C($color-black-light-3) line-clamp-2">Mobile app A/B testing is a way to test different versions of an app to see which one works best. 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left-side-menu-wrap"> <ul class="left-side-menu "> </ul> </div> <div class="js-guide-container W(8/12)--sm W(100%) Px(8px) Bxz(bb)"> <div class="guided-content"> <h2 class="js-cro-guide-subheading gtm_heading " data-level="level1" data-menu="What is session recording?" id="what-is-session-recording" data-menu-id="what-is-session-recording" style="text-align:left">What is session recording?</h2> <p>Session recording is a qualitative research tool that records browsing sessions of website visitors in real-time enabling you to watch the recordings at a later time to glean deep visitor behavior insights. It offers marketers the ability to understand a users’ entire journey on their website, including clicks, scrolls, mouse movements, and more. Session recording facilitates careful assessment and study of visitors’ browsing behavior, the discovery of experience breakage, identification of friction areas, which then helps fix what is broken, <a href="https://vwo.com/blog/cro-and-ux-match-made-in-heaven/">optimize user experience(UX), resulting in improved conversion rates</a>.  </p> <p>Session recording captures your visitors’ exact life cycle on your website so you can figure out which part of it attracts them most, makes them go further into the conversion funnel or drop out, distracts them from a page’s primary CTA ultimately leading to low conversions, and so on. Such data enables you to make confident business decisions that are logical and data-backed. You can always revisit session recordings and glean deeper and newer insights. </p> <div style="width: 320px;margin:0 auto"> <div class="wistia_responsive_padding"><div class="wistia_responsive_wrapper" style="height:100%;width:100%"><div class="wistia_embed wistia_async_10f7lcd6ep videoFoam=true" style="height:100%;width:100%"> </div></div></div> </div> <h2 class="js-cro-guide-subheading gtm_heading " data-level="level1" data-menu="7 Ways how session recordings can help your business" id="7-ways-how-session-recordings-can-help-your-business" data-menu-id="7-ways-how-session-recordings-can-help-your-business" style="text-align:left">7 Ways how session recordings can help your business</h2> <p>When it comes to understanding how your website is performing, qualitative <a href="https://vwo.com/webinars/perfect-your-visitor-research/">research methods like session recording</a> can give you a holistic view of what’s happening on it and why it’s happening. Unlike quantitative research tools that merely drown you in numbers, session recording by VWO enables you to gather insights into a select visitors’ experience and journey on your website. Here are some benefits that businesses can reap by using session recording:</p> <div class="wp-block-image"> <figure class="aligncenter size-large is-resized"><img fetchpriority="high" decoding="async" width="1024" height="934" src="https://static.wingify.com/gcp/uploads/2019/11/how-session-recording-help-business-1024x934.png" alt="how session recording helps an online business" class="wp-image-16873" style="width:512px;height:467px" srcset="https://static.wingify.com/gcp/uploads/2019/11/how-session-recording-help-business-1024x934.png?tr=w-1024 1024w, https://static.wingify.com/gcp/uploads/2019/11/how-session-recording-help-business-1024x934.png?tr=w-768 768w, https://static.wingify.com/gcp/uploads/2019/11/how-session-recording-help-business-1024x934.png?tr=w-640 640w, https://static.wingify.com/gcp/uploads/2019/11/how-session-recording-help-business-1024x934.png?tr=w-375 375w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure></div> <figure class="wp-block-image size-large"><a href="#free-trial"><img decoding="async" width="1024" height="268" src="https://static.wingify.com/gcp/uploads/2021/08/session-recording-banners-1-1-1024x268.jpg" alt="Session Recording Banners 1 1" class="wp-image-27881" srcset="https://static.wingify.com/gcp/uploads/2021/08/session-recording-banners-1-1-1024x268.jpg?tr=w-1024 1024w, https://static.wingify.com/gcp/uploads/2021/08/session-recording-banners-1-1-1024x268.jpg?tr=w-768 768w, https://static.wingify.com/gcp/uploads/2021/08/session-recording-banners-1-1-1024x268.jpg?tr=w-640 640w, https://static.wingify.com/gcp/uploads/2021/08/session-recording-banners-1-1-1024x268.jpg?tr=w-375 375w" sizes="(max-width: 1024px) 100vw, 1024px" /></a></figure> <h3 class="js-cro-guide-subheading gtm_heading " data-level="level2" data-menu="Map your visitor's journey " id="map-your-visitors-journey" data-menu-id="map-your-visitors-journey" style="text-align:left">1. <strong>Map your visitor’s journey </strong></h3> <p>One of the most important and impactful benefits of using session recordings is that it helps you map your visitors’ entire journey on your website, starting from when they land on in till the time they leave. It captures every aspect of how visitors interact with your website and helps you understand and <a href="https://vwo.com/visitor-behavior-analysis/">analyze visitor behavior</a> in a more nuanced and detailed manner. It also helps marketers and business owners empathize with the end-users as they see in raw form their exact session journey and elements that throw them off. In a way, session recording helps you gain first-hand experience of what your visitors experience when they come to your website.</p> <h3 class="js-cro-guide-subheading gtm_heading " data-level="level2" data-menu="Discover friction areas in your funnel" id="discover-friction-areas-in-your-funnel" data-menu-id="discover-friction-areas-in-your-funnel" style="text-align:left">2. <strong>Discover friction areas in your funnel</strong></h3> <p>Since session recording captures your users’ entire journey on your website, you can use the recording to identify friction areas as well. This essentially means that you can find areas that make users bounce off, face frustration due to unknown frictions, and even identify elements that are confusing or misleading the users. You can also view sessions to identify problem areas in your forms such as which fields take the longest to be filled, which fields make users drop off, or if the CTA isn’t compelling enough for users to click, and so on. Being able to identify these problem areas enables businesses to plan and design better UX to deliver a delightful customer experience.</p> <h3 class="js-cro-guide-subheading gtm_heading " data-level="level2" data-menu="Derive experimentations for each of your metrics" id="derive-experimentations-for-each-of-your-metrics" data-menu-id="derive-experimentations-for-each-of-your-metrics" style="text-align:left">3. <strong>Derive experimentations for each of your metrics</strong></h3> <p>Are you struggling with low conversions or a high bounce rate? Are your visitors getting distracted from the main CTA? How do you identify which elements or content or design on your website is making visitors take actions that don’t match your end goal? Numbers derived via qualitative research tools like Google Analytics only tell you where each of your metrics stands. However, it doesn’t provide any explanations for those numbers. With session recording, you can decipher why your website is experiencing a high bounce rate, or why not enough visitors are submitting your lead generation forms, or why visitors are clicking everywhere on the page but the CTA, and so on. You can identify the reason or driving factor behind each of your metrics, and then efficiently fix the leaks in your conversion funnel and make elements that are good even better.</p> <h3 class="js-cro-guide-subheading gtm_heading " data-level="level2" data-menu="Increase your website's conversions" id="increase-your-websites-conversions" data-menu-id="increase-your-websites-conversions" style="text-align:left">4. <strong>Increase your website’s conversions</strong></h3> <p>Most session recording tools allow you to filter the recorded user sessions based on specific user actions, certain events, geography, and much more. Getting segment-specific solutions for problems that visitors from various segments face or friction that they experience on your website empowers you to identify exactly where your sales or conversion funnel is lacking, which part of the funnel is witnessing most drop-offs, and then use the insight to build a funnel that converts better and improves your website’s conversion rate. Plus, viewing the sessions of those visitors that fall off the funnel can give you deeper insights into why the fall-off happened – what in your funnel triggered the visitor(s) to bounce off rather than convert. With session recording, you utilize visual data to make data-backed decisions that ultimately shoot your conversion graph right up.</p> <figure class="wp-block-image size-large"><a href="#free-trial"><img decoding="async" width="1024" height="268" src="https://static.wingify.com/gcp/uploads/2021/08/session-recording-banners-2-1024x268.jpg" alt="Session Recording Banners 2" class="wp-image-27884" srcset="https://static.wingify.com/gcp/uploads/2021/08/session-recording-banners-2-1024x268.jpg?tr=w-1024 1024w, https://static.wingify.com/gcp/uploads/2021/08/session-recording-banners-2-1024x268.jpg?tr=w-768 768w, https://static.wingify.com/gcp/uploads/2021/08/session-recording-banners-2-1024x268.jpg?tr=w-640 640w, https://static.wingify.com/gcp/uploads/2021/08/session-recording-banners-2-1024x268.jpg?tr=w-375 375w" sizes="(max-width: 1024px) 100vw, 1024px" /></a></figure> <h3 class="js-cro-guide-subheading gtm_heading " data-level="level2" data-menu="Apply insights to other marketing activities" id="apply-insights-to-other-marketing-activities" data-menu-id="apply-insights-to-other-marketing-activities" style="text-align:left">5. <strong>Apply insights to other marketing activities</strong></h3> <p>Session recording helps you gauge the performance of different campaigns that you run. You can segment your recordings based on a number of parameters like UTM source, referrals, and so on to understand the response that each marketing or advertising campaign gets from visitors, and to identify if their landing pages are engaging enough to make visitors convert. Let’s say, for example, you run an ad for the blogs you published. You can use session recording to ascertain the quality of traffic that you receive on it, and then use that data to identify which ad source drives quality traffic to your blogs, which ones send low intent audience, which ones send bots and so on. Discovering such details will help you choose the right ad channels and also optimize your ad spends.</p> <h3 class="js-cro-guide-subheading gtm_heading " data-level="level2" data-menu="Improve your support quality " id="improve-your-support-quality" data-menu-id="improve-your-support-quality" style="text-align:left">6. <strong>Improve your support quality </strong> </h3> <p>How happy are your customers with your products and services also depends on the quality of customer support that you provide. In the digital world, millions of things can go wrong, and it sometimes becomes difficult for support executives to understand the problem when the customers themselves are not sure what went wrong or when an issue is difficult to reproduce. There are a few challenges that hinder support executives in providing effective solutions without much to-and-fro. These can be the lack of historical context around the issue, the inability to procure screenshots of the issue, and so on. </p> <p>Integrating session recording tools such as one offered by VWO with your customer support system enables support executives to step into your customers’ shoes and live through what customers have while using your product. You can help customers by co-browsing with them to see what they see live at a 1 to 5 seconds delay. Session recording can also help you find and bridge the gap between what visitors claim to have done on your website and what they actually did. You can also use live session replay to co-browse in real-time and find effective solutions.</p> <h3 class="js-cro-guide-subheading gtm_heading " data-level="level2" data-menu="Measure the performance of dynamic elements" id="measure-the-performance-of-dynamic-elements" data-menu-id="measure-the-performance-of-dynamic-elements" style="text-align:left">7. <strong>Measure the performance of dynamic elements</strong></h3> <p>Dynamic elements include pop-ups, drop-down menus, individual user’s cart page, lightboxes, and other such non-static elements on your website. Traditional analytics methods often fall short when it comes to capturing the performance of these dynamic elements. </p> <p>However, session recording tools can easily record user interaction on these elements and give you a full picture as to whether these are helping you to <a href="https://vwo.com/conversion-rate-optimization/">optimize conversion rates</a> or are creating friction leading to non-conversion. </p> <p>By providing data on both static and dynamic elements of your website, session recording fully equips you to tackle any problem that is thrown at you. </p> <p><a href="https://vwo.com/why-us/experimentation-platform-build-or-buy/">Use VWO’s holistic insights tools to gather the right data and use it to your leverage. </a></p> <figure class="wp-block-image size-large"><a href="#free-trial"><img decoding="async" width="1024" height="268" src="https://static.wingify.com/gcp/uploads/2021/08/session-recording-banners-3-1024x268.jpg" alt="Session Recording Banners 3" class="wp-image-27887" srcset="https://static.wingify.com/gcp/uploads/2021/08/session-recording-banners-3-1024x268.jpg?tr=w-1024 1024w, https://static.wingify.com/gcp/uploads/2021/08/session-recording-banners-3-1024x268.jpg?tr=w-768 768w, https://static.wingify.com/gcp/uploads/2021/08/session-recording-banners-3-1024x268.jpg?tr=w-640 640w, https://static.wingify.com/gcp/uploads/2021/08/session-recording-banners-3-1024x268.jpg?tr=w-375 375w" sizes="(max-width: 1024px) 100vw, 1024px" /></a></figure> <h2 class="js-cro-guide-subheading gtm_heading " data-level="level1" data-menu="How does session recording work?" id="how-does-session-recording-work" data-menu-id="how-does-session-recording-work" style="text-align:left">5-step approach to carry out session recording exercise</h2> <p>If you are convinced that session recording is the way to go when it comes to understanding your visitors’ behavior, here is a step by step approach to how you can set-up and successfully carry out a session recording exercise to improve your website’s customer experience:</p> <figure class="wp-block-image size-large"><img decoding="async" width="1024" height="296" src="https://static.wingify.com/gcp/uploads/2019/11/How-does-Session-Recording-Work-1024x296.png" alt="how does session recording work for a website" class="wp-image-16874" srcset="https://static.wingify.com/gcp/uploads/2019/11/How-does-Session-Recording-Work-1024x296.png?tr=w-1024 1024w, https://static.wingify.com/gcp/uploads/2019/11/How-does-Session-Recording-Work-1024x296.png?tr=w-768 768w, https://static.wingify.com/gcp/uploads/2019/11/How-does-Session-Recording-Work-1024x296.png?tr=w-640 640w, https://static.wingify.com/gcp/uploads/2019/11/How-does-Session-Recording-Work-1024x296.png?tr=w-375 375w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure> <h3 class="js-cro-guide-subheading gtm_heading " data-level="level2" data-menu="Set up goal(s)" id="set-up-goals" data-menu-id="set-up-goals" style="text-align:left">1. <strong>Set up goal(s)</strong></h3> <p>Before embarking upon the journey of using session recording to glean <a href="https://vwo.com/webinars/accelerate-cro-program/">insights into your visitors’ behavior</a>,  it is imperative that you set some goals that you want to achieve through it. Without goals, you will merely be stuck in a maze with no clue where to start and where to finish. You will inevitably end up wasting valuable resources both in terms of time, money, and manpower, and reach nowhere in terms of insights. In fact, before even deciding that session recording is your go-to method, you need to have a clearly defined goal(s) in mind. The goal can be, for example, increasing the submission of lead generation forms in case of a B2B Saas business or; increasing the readership of articles and blogs in case of a news site or; increasing the numbers of successful orders in case of an eCommerce store. Without goals, you will be like a train with no destination that is going on and on without reaching anywhere.</p> <h3 class="js-cro-guide-subheading gtm_heading " data-level="level2" data-menu="Choose a tool" id="choose-a-tool" data-menu-id="choose-a-tool" style="text-align:left">2. <strong>Choose a tool</strong></h3> <p>The second step here is to choose a session recording tool. With so many options available in the market, it is your prerogative to conduct detailed research and figure out which tool suits your business’s requirements the most. Let’s look at some parameters that can help you determine which <a href="https://vwo.com/insights/session-recordings/">session recording tool</a> is the best for your business goals: </p> <ol class="wp-block-list"> <li><em style="font-weight: bold">Captures E2E visitor experience:</em> The first parameter to test a tool against is to check whether it captures every aspect of every visitor’s journey across every digital channel and property – browsers, devices, native mobile apps, single-page apps, and so on. Missing out on even one type of visitor or even a single channel means endless lost opportunities for you.</li> <li><strong><em>Easy to deploy and use:</em></strong> The next check-box on the list pertains to ease of use. Choosing a recording tool that eats up most of your development team’s bandwidth is no good for your business. You will only end up investing precious dollars in the wrong tool and wasting your manpower, whose time could have gone into something more useful and profitable. For instance, choosing a tool that does session replays and goal tracking together would simplify the range of work that needs to be put in. This is because a) it would be a seamless setup since connectivity would be out of the box; time spent on integrating multiple tools would be saved. And b) the site would not be slowed down by multiple tracking codes for each tool. Choose a tool that even a layman with no technical background can set-up, deploy, and operate. This will allow for more than one set of eyes looking at the recordings and bring in fresh and unique insights from people company-wide – both techie and non-techie.  </li> <li><strong><em>Remains versatile:</em></strong> In today’s digital age, change has become the new constant. Things in the online world change in days, let alone months or years. Hence, it is imperative that you choose a tool that is capable of adapting to change. It should be versatile enough to adapt to the most recent updates and features without much manual configuration being involved. Otherwise, as new technologies emerge, the tool you choose will slowly become obsolete.</li> <li><strong><em>Is lightweight:</em></strong> Additionally, your recording tool should not be too heavy. This necessarily means that installing it onto your website to record sessions should not slow your website down. This happening would mean only one thing – your website will keep loading or crashing and deliver a bad user experience (UX). Hence, it should be lightweight.</li> <li><strong><em>Ensures security:</em></strong> Make sure the tool you choose respects your visitors’ privacy and data security. When a person comes online, no matter which website they go on, at one point or another, they end up filling personal information either to sign-up, sign-in, subscribe, checkout, and so on. As a business owner, you need to ensure that none of your visitors’ personal data is being endangered.  Ensure that the tool you choose gives you enough freedom to ensure information security. Some tools omit the recording of personal data altogether, while others simply blur-out sensitive information and ensures data encryption. It is recommended to select one that lets the user customize what data is not to be captured. This is just a one-time process and ensures that only the right data is ignored, and you do not miss out on important information. Take a look at the list of requirements you have when it comes to data protection and then, based on that, choose a tool that empowers you to respect those requirements.</li> </ol> <p>Apart from these parameters, there are a number of review websites like G2Crowd, TrustRadius, etc. that can help you make a decision on which tool to choose from the universe of session recording tools available at your disposal.</p> <figure class="wp-block-image size-large"><a href="#free-trial"><img decoding="async" width="1024" height="268" src="https://static.wingify.com/gcp/uploads/2021/08/session-recording-banners-4-1024x268.jpg" alt="Session Recording Banners 4" class="wp-image-27890" srcset="https://static.wingify.com/gcp/uploads/2021/08/session-recording-banners-4-1024x268.jpg?tr=w-1024 1024w, https://static.wingify.com/gcp/uploads/2021/08/session-recording-banners-4-1024x268.jpg?tr=w-768 768w, https://static.wingify.com/gcp/uploads/2021/08/session-recording-banners-4-1024x268.jpg?tr=w-640 640w, https://static.wingify.com/gcp/uploads/2021/08/session-recording-banners-4-1024x268.jpg?tr=w-375 375w" sizes="(max-width: 1024px) 100vw, 1024px" /></a></figure> <h3 class="js-cro-guide-subheading gtm_heading " data-level="level2" data-menu="Set it up" id="set-it-up" data-menu-id="set-it-up" style="text-align:left"><strong>3. Set it up</strong></h3> <p>After you have defined your goal(s) and decided on a tool, the next step is setting up the tool for data collection. This is a crucial step as the proficiency with which this step is carried out will determine the success of the stages that follow. The first thing to do here if you are installing session recording for the first time on your website is to place the javascript code that comes with the tool you decide to use on your website. Without installing the code, your tool will not be able to collect the data you need. </p> <p>The second step is setting up the tool and configuring it basis the business needs. This step includes 3 stages of decision making:</p> <ul class="wp-block-list"> <li><em>Decision 1 – Identifying the pages to run the campaign on:</em> Where do you want your visitors’ actions to be recorded? Do you want to record site-wide sessions, or do you have specific pages in mind that you want to record sessions for? This decision will flow directly from your goal(s). For example, going for a site-wide recording makes more sense if your goal is to identify leaks in your entire sales funnel. But if you just want to fix the bounce rate on your checkout page, viewing site-wide sessions makes no sense when compared to watching segment-specific session recordings of the checkout page only</li> </ul> <ul class="wp-block-list"> <li><em>Decision 2 – Identifying which users’ session to record:</em> When the goals are set, certain audience segments turn out to be more relevant towards the goal than certain other segments. For instance, in your initial research and data analysis phase, you notice that 50% of the visitors bounce off of your website from the homepage itself. After digging deeper into the data, you discover that out of the 50% drop-offs, 40% were US visitors using Safari, 8% were Chrome users, and 2% were Firefox users. From these 3 segments, you are losing out the most on US visitors using Safari. So you chose this segment to record users’ sessions.<br><br>This is a crucial decision because if you record the sessions of every user that comes to your website, you will be drowned with recordings and stand the risk of getting lost in the process of viewing recordings of all the users. Whereas, if you have a clearly defined segment of users whose interaction you want to analyze, the time and resources that need employment will be cut down substantially, and you will have a set directional course to follow, thereby gathering valuable, actionable insights.  </li> <li><em>Decision 3 – Setting the campaign duration:</em><br>Once you lock-in on the pages to be included in the campaign and the target audience, the final decision to be made is deciding the start and end date of the campaign. <br><br>Let’s say you own an eCommerce store selling mobile phones and other mobile related accessories in the US. You set a 1-month-period for data collection starting  in the 2nd week of November. You treat this period as any other period of the year and record user sessions for that period. Will the data that is collected be a 100% true representation of your visitors’ and buyers’ year-long behavior? No, it will not. This is because when deciding the data collection period, the fact that November is unlike other periods of the year was not taken into consideration. This is the period when everybody buys gifts for everybody. A long trail of holidays and sales start off from the last week of November, which includes Thanksgiving, followed by Black Friday, followed by Cyber Monday. And this festive mood is carried further by the Christmas excitement, and New Year being right around the corner. Hence, even with the 1-month-long data collection period, the insights generated will not be applicable for year-round visitor behavior.<br><br>When deciding the data collection period, consider the following factors:</li> <li>It should take into account different buyer/visitor behavior</li> <li>It should take into account factors like weekends, festivals, holidays, sale period, and so on</li> <li>It should be long enough to collect adequate number of sessions to be able to make a data-backed judgment</li> </ul> <p>Ignoring these factors brings in the risk of the collected data to be non-representative of the wider audience.<br>Take a look at this traffic and sales statistics around Black Friday, 2018, which points to the fact that buyer behavior drastically changes as Black Friday and Cyber Monday make an appearance:</p> <figure class="wp-block-image size-large"><img decoding="async" width="1024" height="390" src="https://static.wingify.com/gcp/uploads/2019/11/Screenshot-2019-11-25-at-1.27.20-PM-1024x390.png" alt="buyer behaviour trend chart during black friday and cyber monday" class="wp-image-16875" srcset="https://static.wingify.com/gcp/uploads/2019/11/Screenshot-2019-11-25-at-1.27.20-PM-1024x390.png?tr=w-1024 1024w, https://static.wingify.com/gcp/uploads/2019/11/Screenshot-2019-11-25-at-1.27.20-PM-1024x390.png?tr=w-768 768w, https://static.wingify.com/gcp/uploads/2019/11/Screenshot-2019-11-25-at-1.27.20-PM-1024x390.png?tr=w-640 640w, https://static.wingify.com/gcp/uploads/2019/11/Screenshot-2019-11-25-at-1.27.20-PM-1024x390.png?tr=w-375 375w" sizes="(max-width: 1024px) 100vw, 1024px" /><figcaption class="wp-element-caption">Image Source: <a href="https://www.criteo.com/insights/black-friday-2018/">Criteo</a></figcaption></figure> <h3 class="js-cro-guide-subheading gtm_heading " data-level="level2" data-menu="Analyze the collected data" id="analyze-the-collected-data" data-menu-id="analyze-the-collected-data" style="text-align:left">4. <strong>Analyze the collected data</strong></h3> <p>Next comes the analysis stage. At the end of the collection period, you will have a mine of data to dig deep to gather actionable visitor behavior insights. Again, the analysis of your collected data will flow from the goal(s) you set, otherwise, you will not know where to start. The first thing to keep in mind when analyzing user sessions is watching enough recorded sessions for the sample to be representative. If something catches your eye, quickly note down the observation along with the exact instance when it occurred. Categorizing them with labels help streamline how hypotheses are formulated.<br><br>The second is filtering the recorded visitor sessions. You can filter the recording based on browsers, UTM source, devices, geography, and much more – the possibilities are endless. Create segments based on characteristics that certain sets of visitors share with each other.<br><br>For instance, you can create a segment of visitors who landed on your website via an ad on Google through their desktops, using Chrome. Or you can choose to view recordings of only those visitors who landed on your product page via a sponsored ad on the Instagram app, using their mobile phones, and who are based in Europe. You can also segment visitors based on specific events, goal converters, funnel drop-off, or survey respondents as these segments have the potential of adding another dimension to the analysis. The segment you create will depend on the kind of insights you are looking for.<br><br>Creating segments help you dive deep and compare the behavior of different segments, the performance of your website among different segments, and then use the results to generate actionable insights. If you do not segment your visitors, you will end up deploying generalized solutions for visitors with varying pain points. </p> <h3 class="js-cro-guide-subheading gtm_heading " data-level="level2" data-menu="Validate your analysis through testing" id="validate-your-analysis-through-testing" data-menu-id="validate-your-analysis-through-testing" style="text-align:left">5. <strong>Validate your analysis through testing</strong></h3> <p>Once you are done analyzing the collected data and <a href="https://vwo.com/plan/hypotheses/">formulating hypotheses</a> around what could be the problem and what needs to be changed, it is time to test whether your hypothesis stands correct or whether it fails to impress. For instance, let’s say that you analyzed the recorded sessions of visitors who bounced off from your checkout page. After looking at the recordings, you notice that most of the visitors who bounced off went off the page after reaching the “Apply Promo Code” field. From this, you infer that visitors are leaving your checkout page because they are wandering off to other websites looking for promotional codes. Hence, it will be useful to have a drop-down of all applicable offers under the “Apply Promo Code” field.<br><br>To validate this and many such hypotheses, you can employ multiple methods, and testing those ideas is one such common way. Based on the kind of changes you want to make, you can run <a href="https://vwo.com/ab-testing/">A/B tests</a>, <a href="https://vwo.com/testing/">Split URL tests, or Multivariate tests</a> to validate your findings.<br><br>If your test succeeds, go ahead and make the change permanent. If not, take it as an opportunity to go back to the recordings to figure out other reasons why a particular behavior happened and get more insights. A losing test simply means that there is more room for insight generation. This will enable you to further your understanding of how your visitors interact with your website and what hindrances they face from getting a good experience on it.</p> <div class="wp-block-image"> <figure class="aligncenter size-full is-resized"><img decoding="async" width="2160" height="5782" src="https://static.wingify.com/gcp/uploads/2024/09/Infographic-20th-Sep-24.png" alt="VWO Insights - Infographic" class="wp-image-49846" style="width:700px" srcset="https://static.wingify.com/gcp/uploads/2024/09/Infographic-20th-Sep-24.png 2160w, https://static.wingify.com/gcp/uploads/2024/09/Infographic-20th-Sep-24.png?tr=w-1600 1600w, https://static.wingify.com/gcp/uploads/2024/09/Infographic-20th-Sep-24.png?tr=w-1366 1366w, https://static.wingify.com/gcp/uploads/2024/09/Infographic-20th-Sep-24.png?tr=w-1024 1024w, https://static.wingify.com/gcp/uploads/2024/09/Infographic-20th-Sep-24.png?tr=w-768 768w, https://static.wingify.com/gcp/uploads/2024/09/Infographic-20th-Sep-24.png?tr=w-640 640w, https://static.wingify.com/gcp/uploads/2024/09/Infographic-20th-Sep-24.png?tr=w-375 375w" sizes="(max-width: 2160px) 100vw, 2160px" /></figure></div> <h2 class="js-cro-guide-subheading gtm_heading " data-level="level1" data-menu="2 key instances when you should use session recordings" id="2-key-instances-when-you-should-use-session-recordings" data-menu-id="2-key-instances-when-you-should-use-session-recordings" style="text-align:left">2 key instances when you should use session recordings</h2> <p>There are numerous metrics, data, and numbers that online businesses deal with on a daily basis. And really, what kind of tool you need to get those numbers depends on the problem you are finding solutions for or the questions that you need answering. If you just need hard numbers on your website like conversion rate, bounce rate, <a href="https://vwo.com/cart-abandonment/">cart abandonment</a> rate, or form fill rate, your go-to tools would be quantitative like Google Analytics. But, when you are looking for explanations for all those numbers, no other method can help you more than qualitative ones. This is especially true when you know there is something on your website that is putting visitors off, but you don’t know what exactly is that.<br><br>Session recording is one such qualitative method of <a href="https://vwo.com/webinars/conduct-visitor-research/">visitor behavior research</a> that helps you find scientific, data-backed explanations for those numbers. Session recording helps you understand how visitors react on your website, gather actionable insights based on visual data, and utilize those insights to improve your website’s performance.</p> <p>In general, there are 2 main types of goals that businesses want to meet with the help of session recording. First is improving the performance of core metrics of the website like bounce rate, sign-up rate, browse and <a href="https://vwo.com/engage/cart-abandonment-campaigns/">cart abandonment</a> rate, and so on. The second end towards which businesses can employ session recordings is to improve the performance of core website pages. Let us look at both of these in further detail:</p> <h3 class="js-cro-guide-subheading gtm_heading " data-level="level2" data-menu="Improve the performance of your website's core metrics" id="improve-the-performance-of-your-websites-core-metrics" data-menu-id="improve-the-performance-of-your-websites-core-metrics" style="text-align:left">1. <strong>Improve the performance of your website’s core metrics</strong></h3> <h4 class="js-cro-guide-subheading gtm_heading " data-level="level2" data-menu="Improving site navigation" id="improving-site-navigation" data-menu-id="improving-site-navigation" style="text-align:left">A. Improving site navigation</h4> <p>Session recording is a great tool to figure out whether the way you have built your website’s link structure matches your visitors’ expectations or not. If it does, well and good. All you need to do is improve on that base. But, if it does not match visitors’ expectations, then it will definitely have multiple areas of friction and deliver a poor user experience. Watch recorded sessions of visitors to identify the reason why visitors are finding it difficult to transition smoothly from one page to another.</p> <h4 class="js-cro-guide-subheading gtm_heading " data-level="level2" data-menu="Improving site design" id="improving-site-design" data-menu-id="improving-site-design" style="text-align:left">B. Improving site design</h4> <p>When we talk about design, every piece of content, whether it’s text, images, tables, or illustrations, everything gets encompassed in it. In terms of improving your website’s design, it can either be done through minor tweaks to the existing design or through a complete overhaul, with the new design being nowhere close to the old design. Whichever path you decide to take basis your requirements, the new and improved design has to be better than the old one and should also perform better.<br><br>It is sometimes acceptable to test minor changes like CTA color, banner size, and other small, individual elements based on gut feeling or prevailing market trends. And, this is only because they take very little effort and resources to be tested, and the payoff, if it succeeds, is huge. However, even with minor elements, this practice is frowned upon and cautioned against by a great many experts. But with complete redesigning of the website, even the thought of doing something based on gut feelings sounds and in reality, is ridiculous.<br><br>When you redesign your website, you are taking its look, its message and potential audience, and essentially giving all of those a major spin. So for an exercise of that magnitude, you need to make data-backed choices. If you are changing the homepage layout, then why are you doing so? If you are changing site-wide CTA placement, what is the rationale behind it? Before you make any changes, you should be well equipped with enough data to answer all such questions and make life-altering business decisions with confidence. And session recording helps you do exactly that.<br><br>With the help of recorded visitor sessions on your website, you can identify if the elements on your website like the homepage’s headline, the CTA text/color/placement, the checkout flow, and so on match your visitors’ expectations or not. You can look through the recordings and try to find insights that would gently shove you in the direction you need to go with your redesign when it comes to being at par with your visitors’ expectations. You can unearth insights that can help you make your design more responsive, intuitive, and smart, thereby increasing conversion by delivering stellar experiences.</p> <h4 class="js-cro-guide-subheading gtm_heading " data-level="level2" data-menu="Optimizing form flow" id="optimizing-form-flow" data-menu-id="optimizing-form-flow" style="text-align:left">C. Optimizing form flow</h4> <p>Different pages on your website can have forms with different goals, and different forms have varying degrees of criticality. For example, for a B2B <a href="https://vwo.com/blog/conversion-rate-optimization-tips-saas-website/">SaaS business</a>, the free trial form and the demo request form are the most business-critical ones because these forms get leads who are actually interested in buying their product. While on the other hand, for a publishing website, it may be the blog subscription or the newsletter subscription form. And for an e-commerce website, the checkout form might be the most critical one. Whatever the type of form on your website, session recording can record a visitor’s entire journey on a form as they proceed from the first field to the last one (last here means the last field visitors were on from which they then either converted or dropped off).<br><br>With the help of session recording, you can discover breakage in the form flow, pinpoint exactly on which field visitors are dropping off most, which field is taking the most time to be filled, as well as optimize the forms further by figuring out which fields should come first, which should come second and so on. You can also figure out the type of form that works best with your target audience: whether you should use static forms or dynamic ones? Whether single page forms are the best option, or should you use progressive forms?</p> <h4 class="js-cro-guide-subheading gtm_heading " data-level="level2" data-menu="Optimizing form design" id="optimizing-form-design" data-menu-id="optimizing-form-design" style="text-align:left">D. Optimizing form design</h4> <p>A form’s design comprise of a number of elements like form CTA, number of fields, form placement, and so on. For your forms to be optimized, all of these elements also need to be optimized. The CTA is where the real action unfolds: if a visitor converts or not is often dependent on whether they click on the CTA button. Hence, it is necessary that all the CTAs be in their most optimized form. Session recording can help you identify if the CTA text is convincing enough to make visitors convert into customers, which CTA color suits your visitors best, if there is any other element on the form that is distracting visitors away from the CTA, and more. By looking at the recorded sessions, you can identify patterns in your visitors’ behavior, segment them, and then deliver personalized solutions that match the expectations of each of your visitor segments.</p> <p>Forms are often more important than a lot of pages on your website, especially for businesses that are driven through leads that forms generate. Lead generation forms are located on multiple pages of the website. To make sure that you are getting the best out of those forms, you can use session recording to identify redundant fields, eliminate distractions around the forms, and figure out if they are placed in the most popular sections of the pages they are located in.</p> <h4 class="js-cro-guide-subheading gtm_heading " data-level="level2" data-menu="Reducing bounce rate" id="reducing-bounce-rate" data-menu-id="reducing-bounce-rate" style="text-align:left">E. Reducing bounce rate</h4> <p>Bounce rate is one metric that gives you a clear picture of whether your website is engaging enough for the visitors. You can use session recordings to discover why even after getting good traffic to the website, it’s bounce rate is also alarming. You can actually see how a visitor navigated on your website, where they started from, and where they bounced off. Along with this, after looking at a substantial number of recordings of visitors from each segment that you have, you can draw out patterns and identify triggering elements that nudged your visitors to bounce off.<br><br>The <a href="https://vwo.com/blog/why-your-bounce-rate-is-high-and-how-to-fix-it-top-5-reasons/">high bounce rate that your website is experiencing can be an outcome of a number of reasons</a>: it can be your content placement, content quality, your website’s design, and overall layout, navigational gaps, or minor friction areas in the conversion funnel. Whatever the reason be, session recording empowers you to identify such breakages entirely based on your visitors’ real-time experience on your website that you can see through the recorded visitor sessions.</p> <h4 class="js-cro-guide-subheading gtm_heading " data-level="level2" data-menu="Running website experiments" id="running-website-experiments" data-menu-id="running-website-experiments" style="text-align:left">F. Running website experiments</h4> <p>Experiments should always be data-driven. Experimenting without data is like blind gambling – you don’t know why you are making the move, what the outcome will be, but you still take your chances. And this is exactly the approach that leads people into the trap of unending experiments with close to zero outcomes. Testing without data also means that if the test succeeds, it succeeds but, if it fails, you cannot draw learnings from it because it’s validity as a failed test is also questionable since there was no scientific data, to begin with. This is especially problematic because testing, in essence, should be iterative. But if there is no data, to begin with, what are you going to iterate on, how will you install that cycle of testing and repeating in your organization? Session recording helps you collect the data you need to kick off your optimization program.</p> <p>For instance, your product page is experiencing high bounce-offs. You can get the exact figure for that using GA and other such tools. Here is where qualitative research, through session recording, comes into play. You set up a session recording tool to record visitor activity on the product page. After compiling all the recordings, segmenting them into different characteristic buckets, and analyzing all the shortlisted videos, you notice that there is a break in what your website is providing and what your visitors are expecting. Through the recordings, you discover that when a visitor clicks on a product, a page opens up in the same tab, and most of the visitors who bounced off went back to the product page to browse further. But on going back to the page, they were not redirected to the exact place of the page from where they had proceeded. They landed straight to the top of the page. From this, you infer that visitors expected to land on the exact same spot or the exact product rows where they had left off, and because there was a mismatch on their expectations and what your website provided, most of them dropped off. Taking this data into consideration, you then go on to create variation/s and run a test. This test can be an A/B test, a Split URL test, or a <a href="https://vwo.com/multivariate-testing/">Multivariate test</a> depending on your needs.</p> <p>Whatever be the result of the test, following such a structured approach enables you to keep revisiting them to look for insights you may have missed out in the first go and then keep iterating on a test till you find the most optimized solution to the problem. Such a scientific process can only be installed with the help of the data and visitor behavior insights that tools like session recording help you gather.</p> <figure class="wp-block-image size-large"><img decoding="async" width="1024" height="943" src="https://static.wingify.com/gcp/uploads/2019/11/When-to-Use-Session-Recording-37-1-1024x943.png" alt="a structured approach to visitor behaviour analysis" class="wp-image-16886" srcset="https://static.wingify.com/gcp/uploads/2019/11/When-to-Use-Session-Recording-37-1-1024x943.png?tr=w-1024 1024w, https://static.wingify.com/gcp/uploads/2019/11/When-to-Use-Session-Recording-37-1-1024x943.png?tr=w-768 768w, https://static.wingify.com/gcp/uploads/2019/11/When-to-Use-Session-Recording-37-1-1024x943.png?tr=w-640 640w, https://static.wingify.com/gcp/uploads/2019/11/When-to-Use-Session-Recording-37-1-1024x943.png?tr=w-375 375w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure> <h3 class="js-cro-guide-subheading gtm_heading " data-level="level2" data-menu="Optimize your website’s key pages" id="optimize-your-websites-key-pages" data-menu-id="optimize-your-websites-key-pages" style="text-align:left">2. <strong>Optimize your website’s key pages</strong></h3> <h4 class="js-cro-guide-subheading gtm_heading " data-level="level2" data-menu="Homepage" id="homepage" data-menu-id="homepage" style="text-align:left">A. Homepage</h4> <p>Your website’s homepage is the first page on which visitors land unless they come on it through an ad or a page specific post. It essentially sets the first impression of your company for the visitors. Your homepage can also be considered the master page of your website from which all the other pages are linked or from which other pages branch out. It is where your visitors’ journey on your website begins. If the first step into the funnel makes visitors question their decision, it is very likely that visitors will bounce off your website.<br><br>If your homepage’s design throws visitors off, if the navigation does not match their expectations, if they find it difficult to find what they are looking for, if the CTA is not in the correct place and not of the correct size or text, then visitors will bounce off rather than going deeper into your sales funnel. Hence, it is important that your homepage is in its most optimized form so it can deliver stellar visitor experience.<br><br>With session recording, all the above-mentioned friction areas can be removed through thorough and in-depth research on how visitors interact with your website’s homepage. You can use session recording to identify the most popular sections on your homepage so you can place critical elements like the CTA on those parts, figure out the best length that your homepage should be, discover the best format for the navigation bar, identify distractions so you can get rid of them and unravels many such insights so you can optimize the first stage of your website’s conversion funnel to the fullest.</p> <h4 class="js-cro-guide-subheading gtm_heading " data-level="level2" data-menu="Product page" id="product-page" data-menu-id="product-page" style="text-align:left">B. Product page</h4> <p>No matter how good the products you sell are, they can be of the best quality and at the best price, but, until and unless you make it look buyable, visitors aren’t going to buy it. And the way you present your products has a big role to play here. It is your product page that determines whether or not visitors buy your product. Your product pages should be able to convince visitors to purchase.<br><br>You can use session recording to find if your product page’s layout is exactly how visitors expect it to be, if your product page is informative enough, whether or not visitors are able to find the size guide easily, if the add to cart or save for later buttons are visible, if the product images are at par with what visitors want to see, and much more. It can help you visually see how visitors are navigating on your product pages and then use these insights to run tests, so your <a href="https://vwo.com/blog/ecommerce-product-page-design/">product pages are optimized to their fullest potential</a>. If they aren’t optimized, visitors will definitely bounce off without completing a purchase.</p> <h4 class="js-cro-guide-subheading gtm_heading " data-level="level2" data-menu="Checkout page" id="checkout-page" data-menu-id="checkout-page" style="text-align:left">C. Checkout page</h4> <p><span style="font-weight: 400">A checkout page has many elements: product/s summary, delivery address, payment method, checkout forms, and more. More importantly, it is the last stage in your conversion funnel. So, it is imperative that the elements are well balanced on the page, and yet each element gets the attention they deserve. If your checkout page is not optimized and visitors find it difficult to look for the answers they want, chances are that they will drop out, although <a href="https://vwo.com/blog/conversion-funnel-optimization/">other stages of the conversion funnel are fully optimized</a>. <br><br>Session recording can help you identify which information is missing or inadequate, what layout or design is best for your checkout page, which elements need to be highlighted, and what information needs to be removed or are redundant, and so on.</span></p> <h4 class="js-cro-guide-subheading gtm_heading " data-level="level2" data-menu="Landing page" id="landing-page" data-menu-id="landing-page" style="text-align:left">D. Landing page</h4> <p><span style="font-weight: 400">Landing pages help you make your marketing activities more targeted and granular. They take visitors directly to a page about specific products or services you offer, where they can then ask for more information about it. By enabling visitors to surpass some pages that they typically navigate after landing on your website, like the homepage and product page, targeted landing pages streamlines your sales funnel and allows for a more in-depth analysis of your marketing endeavors. Therefore, to make the most out of these high conversion potential pages, you need to make sure that each element on the page are in perfect balance, and the page itself is optimized to it’s best. </span><span style="font-weight: 400"><br></span><span style="font-weight: 400"><br></span><span style="font-weight: 400">For example, let’s say you own a ‘Salon at Home’ website, and you run an advertisement for your hair services. You notice that most of the visitors coming on the landing page for the same after clicking on the advertisement ended up not placing any order. You can use the data generated by your session recording tool to ascertain why most people are exiting the page without placing an order by viewing sessions of select visitors. You can identify a common browsing pattern amongst the visitors who drop out and look for solutions in them. Whatever the reason, be it an undiscoverable CTA, a lengthy form, a distracting image or video, missing information about the service, session recording can help you pinpoint exactly that and helps in optimizing the landing page.</span></p> <p>Session recording can help you assess visually how visitors navigate your landing page, identify distractions from the main CTA, discover experience breakages across devices, assess the quality of the page’s copy (heading + body content), identify redundant and missing information, identify leaks in the form if there are any, and much more. <b style="font-size: inherit"></b></p> <h4 class="js-cro-guide-subheading gtm_heading " data-level="level2" data-menu="Resource page" id="resource-page" data-menu-id="resource-page" style="text-align:left">E. Resource page </h4> <p><span style="font-weight: 400">A resource page could include blogs, case studies, articles, infographics, research papers, and more.  Whatever the format of the content, the parameters to judge their performance are more or less the same: is the content new and informative, is it of the right length, or if the balance between the content and other elements of the page is correct or not. Session recordings can help you tick-off all these parameters for the better and optimize your resource pages to match your users’ and visitors’ needs.</span></p> <h2 class="js-cro-guide-subheading gtm_heading " data-level="level1" data-menu="6 common mistakes to avoid when using session recording" id="6-common-mistakes-to-avoid-when-using-session-recording" data-menu-id="6-common-mistakes-to-avoid-when-using-session-recording" style="text-align:left">6 common mistakes to avoid when using session recording</h2> <p><span style="font-weight: 400">No matter how much effort you put in or how much money you spend on session recording tools, there is always a chance that small mistakes can be made that jeopardizes the entire exercise. Even the simplest and easiest of tasks can fail if attention is not paid to the details that go into the task. Let’s look at some places session recording users are most likely to falter and end up affecting the entire exercise: </span></p> <h3 class="js-cro-guide-subheading gtm_heading " data-level="level2" data-menu="Lack of specific goals" id="lack-of-specific-goals" data-menu-id="lack-of-specific-goals" style="text-align:left">1. <strong>Lack of specific goals</strong></h3> <p><span style="font-weight: 400">Research is never done with the aim of a complete overhaul or with the aim of improving all the metrics. Different goals require different research approaches. For your recordings to give you maximum insights, you need to have a clear end goal in mind. If you approach the collected data with no single overarching question that needs answering, chances are you might keep revisiting the recordings and yet, not find anything valuable. </span></p> <h3 class="js-cro-guide-subheading gtm_heading " data-level="level2" data-menu="Flawed setting up/recording" id="flawed-setting-up-recording" data-menu-id="flawed-setting-up-recording" style="text-align:left">2. <strong>Flawed setting up/recording</strong></h3> <p><span style="font-weight: 400">The first step to starting a session recording campaign is to set up the selected tool on your website. When setting up a tool, the tool allows you to configure the settings and parameters based on which the tool records user sessions. As mentioned earlier, the starting point for any session recording campaign is goal setting. Once you have a specific goal/s in place for the campaign, the next step is configuring the campaign specifics. This is where most marketers fall short at making the most out of the campaign. The most common mistake here is not collecting enough actionable data by having a very small <a href="https://vwo.com/tools/ab-test-sample-size-calculator/">sample size</a>, choosing a non-representative sample, not targeting the right users, not targeting the right pages, and so on. Owing to this, the recorded data turns out to be insufficient or flawed. </span></p> <h3 class="js-cro-guide-subheading gtm_heading " data-level="level2" data-menu="Flawed analysis of recorded data" id="flawed-analysis-of-recorded-data" data-menu-id="flawed-analysis-of-recorded-data" style="text-align:left">3. <strong>Flawed analysis of recorded data</strong></h3> <p><span style="font-weight: 400">A major issue that marketers face when using session recording pertains to where they should start their analysis, and they end up watching recorded sessions at random. Remember, you can have as many recorded sessions as your website’s traffic. If you start looking at all the sessions at random, you will simply be wasting your time and resources. There will be endless hours of recorded sessions watched with minimum or no output. So, the most common mistake that marketers make when using session recording is not segmenting. Without segmentation, you will not be able to draw fruitful conclusions because you will have way too many individual items to inspect, and the human brain fails to draw any behavioral correlation between those items due to lack of common, defining traits. Analysis without segmentation will only give you a generalized rather than targeted and personalized set of solutions and recommendations. </span><span style="font-weight: 400"><br></span><span style="font-weight: 400"><br></span><span style="font-weight: 400">The first step in your data analysis should always be documenting the observations based on different visitor segments. You can segment visitors based on their first touch landing pages (homepage, product page, etc.), exit page, bounced users, session duration, guest users, the device used, demography, browser used, and so on. Doing this will enable you to look into the behavior of each segment that shares common traits and then find better and faster segment-specific solutions for them.</span><span style="font-weight: 400"><br></span><span style="font-weight: 400"><br></span><span style="font-weight: 400">For example, let’s say that the bounce rate on your checkout page is quite high, and that is why your website’s conversion rate is low. You look into GA and figure that your website’s bounce rate is quite high, and hence, its conversions are low. Without diving any further into the data, you start to look for answers and solutions to the problem. You go to your session recording tool and start watching recordings at random. Do you think you will find an answer following this approach? No, right! If you had dove further into your GA data and applied various page filters, and then compared the bounce rate and conversion rate of each conversion driving page, then you would have figured out that the main problem was in the checkout page. With the goal of optimizing your checkout page, you could then look at the recordings of only the checkout page, and even here, you could have applied more filters and segments to get even detailed insights. </span><span style="font-weight: 400"><br></span></p> <h3 class="js-cro-guide-subheading gtm_heading " data-level="level2" data-menu="Lack of a standard process" id="lack-of-a-standard-process" data-menu-id="lack-of-a-standard-process" style="text-align:left">4. <strong>Lack of a standard process</strong></h3> <p><span style="font-weight: 400">Another common mistake marketers are susceptible to make is not following a standard process when using session recording. Without a process and structure in place, your entire session recording exercise will merely be a puzzle where valuable data is lost. This is because the quantity of recorded sessions is humungous, and without a process, there will be no way to keep track of all the recordings. Without a structure, recordings will be viewed at random by random people of your team, there will be no single owner, and the analysis of the collected data might get corrupted due to multiple access points. </span></p> <p><span style="font-weight: 400"><br></span><span style="font-weight: 400">When your process is flawed, the chances of subjectivity finding its way into your heuristic research increases, thereby increasing the chances of the result being corrupt or biased. Listed below are some ways you can create and establish a structure around your session recording campaign:</span></p> <ul class="wp-block-list"> <li><span style="font-weight: 400">Put in place an iterative process that can be readily tweaked and optimized when required.</span></li> <li><span style="font-weight: 400">Have one person own the entire campaign with other team members being restricted to providing feedback and ideas.</span></li> <li><span style="font-weight: 400">Look for browsing patterns and identify common breakages or errors in them.</span></li> <li><span style="font-weight: 400">Have specific goals in mind before embarking on a session recording campaign. </span></li> <li><span style="font-weight: 400">Segment recordings based on the various parameters (like device used, UTM source, etc). </span></li> <li><span style="font-weight: 400">Log observations based on visitor segments so you can easily access them when needed without getting lost in an unorganized observation log.</span></li> <li><span style="font-weight: 400">Make a list of all the discovered errors and friction areas, and prioritize them for testing using any of the available frameworks like P.I.E framework, C.I.E Framework, etc</span></li> <li><span style="font-weight: 400">Make session recording an integral part of your overall Experience Optimization program and revisit the generated insights each time you discover an experience breakage on your website.</span></li> </ul> <h3 class="js-cro-guide-subheading gtm_heading " data-level="level2" data-menu="Lack of 360-degree research and optimization" id="lack-of-360-degree-research-and-optimization" data-menu-id="lack-of-360-degree-research-and-optimization" style="text-align:left"><strong>5. Lack of 360-degree research and optimization</strong></h3> <p><span style="font-weight: 400">Session recording is a research tool. It helps you answer certain questions that quantitative research tools like Google Analytics (GA) fails to answer. But using session recording in isolation with other research methods and treating it as a standalone activity has more negative than positive impacts. Session recording should be treated as part of a wider data set. Doing so empowers you to corroborate the data and insights generated by your session recording tool by using data from other analytics tools. Session recording should always be used in combination with the likes of GA, <a href="https://vwo.com/insights/heatmaps/">heatmaps</a>, <a href="https://vwo.com/insights/form-analytics/">form analytics</a>, and more so that the changes you proposed basis the insights of your session recording exercise can be cross-referenced and data-backed.<br><br>For instance, let’s say you run a session recording on a landing page with the <a href="https://vwo.com/blog/sign-up-form-examples/">sign-up form</a>. You can corroborate the data thus generated using <a href="https://vwo.com/form-analytics/">form analytics</a> or <a href="https://vwo.com/website-heatmap/">website heatmaps</a>, or GA, or all three of them. The choice is yours. This approach ensures that the insights thus generated are unbiased and objective, and not a chance of luck.<br><br>Using multiple research tools parallelly enables you to carve out any biases, subjectivity, and data corruption, and enables you to make decisions that are right for your business.</span></p> <h3 class="js-cro-guide-subheading gtm_heading " data-level="level2" data-menu="Lack of a sophisticated enough tool" id="lack-of-a-sophisticated-enough-tool" data-menu-id="lack-of-a-sophisticated-enough-tool" style="text-align:left">6. <strong>Lack of a sophisticated enough tool</strong></h3> <p><span style="font-weight: 400">Not every session recording tool available in the market is equally good. With the growing popularity of conversion optimization, many low-quality tools have also surfaced along with the good ones. Look for a session recording tool that offers multiple set-up choices. Research and find tools that let you segment recordings based on multiple parameters, are safe, run smoothly on all browsers and devices, and so on.</span></p> <h2 class="js-cro-guide-subheading gtm_heading " data-level="level1" data-menu="Challenges of using session recording" id="challenges-of-using-session-recording" data-menu-id="challenges-of-using-session-recording" style="text-align:left">Challenges of using session recording </h2> <p><span style="font-weight: 400">With every tool comes a set of challenges or hindrances that businesses face one way or another before, during, or after using the tool. Session recording is no exception. Listed below are the 2 major challenges that businesses using session recording as part of their <a href="https://vwo.com/blog/visitor-behavior-analysis-use-cases-for-ecommerce/">visitor behavior analysis</a> project face:</span></p> <h3 class="js-cro-guide-subheading gtm_heading " data-level="level2" data-menu="Lacks context" id="lacks-context" data-menu-id="lacks-context" style="text-align:left">1. <strong>Lacks context</strong></h3> <p><span style="font-weight: 400">One of the biggest challenges of using session recording is that it completely lacks context on the part of the visitors. Yes, it is recording the actual journey of a visitor on your website, but there is no explanation provided by the visitor for their activity. The recorded sessions and visitor actions are left entirely on businesses to interpret. This interpretation may or may not match the visitors’. </span><span style="font-weight: 400"><br></span><span style="font-weight: 400"><br></span><span style="font-weight: 400">Say, for example, you are an electronics company that sells used goods, and you are watching a visitor’s session on your website. The visitor lands on your website’s homepage through an ad on Facebook that reads, “Best home appliances at the lowest price.” From the homepage, the visitor moves further into your funnel to the product page, browses around a bit checking out the products you offer, but bounces off from there. Now when you watch this visitor’s recorded session, you see how they moved from one product to another, searched for some products but ultimately bounced off. You instantly infer that maybe your CTA on the product page was not highlighted or compelling enough, or the product description wasn’t on point, and so on, and you move on to improve your product page. </span><span style="font-weight: 400"><br></span><span style="font-weight: 400"><br></span><span style="font-weight: 400">But from the visitor’s perspective, this may not have been the case. Remember what the Facebook ad read? Nowhere in the ad have you mentioned that you sell used goods, and for the visitor, discovering that information after landing on your website was what made them bounce off because they were not looking for used products in the first place.</span><span style="font-weight: 400"><br></span><span style="font-weight: 400"><br></span><span style="font-weight: 400">The above is only one example of how the lack of context becomes a major challenge when it comes to using session recording. Hence, it is advisable to use session recording in combination with other analytics too, so, you are sure that the conclusions you draw from the recordings are, in fact, true and representative of your visitors’ experience on your website.</span></p> <h3 class="js-cro-guide-subheading gtm_heading " data-level="level2" data-menu="Time-consuming" id="time-consuming" data-menu-id="time-consuming" style="text-align:left">2. <strong>Time-consuming</strong></h3> <p><span style="font-weight: 400">Another challenge that session recording poses is that the whole exercise is very time-consuming. As mentioned earlier, you can have as many recordings as the number of visitors on your website. And, not all of those recordings will have valuable insights to offer. The problem here is that you can potentially end up spending hundreds of hours and much of your valuable resources into something that may or may not be useful for you. Only a few businesses with structured processes in place manage to triumph in this without faltering. </span><span style="font-weight: 400"><br></span></p> <h2 class="js-cro-guide-subheading gtm_heading " data-level="level1" data-menu="Use cases from popular industries" id="use-cases-from-popular-industries" data-menu-id="use-cases-from-popular-industries" style="text-align:left">Session recording use cases from popular industries</h2> <h3 class="js-cro-guide-subheading gtm_heading " data-level="level2" data-menu="eCommerce" id="ecommerce" data-menu-id="ecommerce" style="text-align:left"><strong>eCommerce</strong></h3> <p><span style="font-weight: 400">For the eCommerce industry, each stage of the conversion funnel has to be optimized to deliver a stellar UX, and session recording comes quite handy when it comes to improving the different stages. </span></p> <h4 class="wp-block-heading">1. <strong>Optimizing the checkout funnel or checkout flow</strong></h4> <p><b><span style="font-weight: 400">As mentioned earlier, no matter how optimized all the other stages of the conversion funnel of your website are, if the checkout page is not up to standards, visitors will drop off without completing the purchase. Multiple reasons could exist for drop-off on the checkout stage; simply analyzing drop-off numbers will never answer questions on why they happen. Deeper analysis has to be qualitative in terms of specifics of what information was viewed by the user and how they interacted with it (at every step). Some questions about your checkout funnel that session recordings can help you answer are: </span></b></p> <ul class="wp-block-list"> <li><span style="font-weight: 400">Does the payment process not feel safe or looks convoluted?</span></li> <li><span style="font-weight: 400">Does your website not seem reliable for sharing information? Does it need more prominent trust symbols?</span></li> <li><span style="font-weight: 400">Does the website ask for too much information? What are the redundant fields that you can do away with?</span></li> <li><span style="font-weight: 400">Is the visitor distracted by recommendations and widgets?</span></li> <li><span style="font-weight: 400">Is the process illogical, especially if sign-ups are required in the middle of checkout?</span><span style="font-weight: 400"><br></span><b></b></li> </ul> <h4 class="wp-block-heading">2. <strong>Improving search results</strong></h4> <p><b><span style="font-weight: 400">This is another use case for eCommerce businesses where session recording can help uncover visitor insights that have critical business impact. Since in the recorded visitor sessions, you can see each and every aspect of a visitor’s interaction with your website, you can experience firsthand what visitors experience on your website. You can use session recording to answer questions like:</span></b></p> <ul class="wp-block-list"> <li><span style="font-weight: 400">Is your search algorithm generating relevant results to your visitors’ search query?</span></li> <li><span style="font-weight: 400">Is the most relevant result being displayed on top?</span></li> <li><span style="font-weight: 400">Is your search algorithm generating results that are unrelated to your visitors’ search query?</span></li> <li><span style="font-weight: 400">Is the search algorithm that is used for your website generating results that resonate most with your visitors’ needs? Or are there other search algorithms that could do a better job at it?</span></li> </ul> <h3 class="js-cro-guide-subheading gtm_heading " data-level="level2" data-menu="B2B SaaS" id="b2b-saas" data-menu-id="b2b-saas" style="text-align:left"><strong>B2B SaaS</strong></h3> <p><span style="font-weight: 400">A SaaS business thrives on leads, and it is primarily the website that generates a major part of it. Hence it is important that every page and every element in it is optimized to match the visitors’ needs. Quantitative methods can give you hard numbers on your website’s conversion rate, bounce rate, or form drop-off rate but provide no explanations for those numbers. Session recording can help you understand beyond simple conversion metrics/event tracking. It can help you gauge their actual usage – every mouse movement, interaction, page visit has to be viewed to understand the sentiments of confusion, ease of use, frustration, etc. </span></p> <h4 class="wp-block-heading">1. <strong>Optimize forms and pages</strong></h4> <p><span style="font-weight: 400">Using such insights, you can identify problem areas in the various forms hosted on your website like whether or not your forms are placed in the most popular section, are they easily discoverable by the visitors, which fields take the longest to be filled, which fields make users drop-off, or which form fields are redundant, etc. You can also optimize your homepage, landing page, pricing page, or any other page simply by looking at the video recordings of user sessions, drawing insights from them, and applying them on variations to be tested.</span></p> <h4 class="wp-block-heading">2. <strong>Get answers post-test</strong></h4> <p><span style="font-weight: 400">Apart from getting explanations for the numbers and applying them to be tested, with session recording, you can also look for answers to post-test questions like:</span></p> <ul class="wp-block-list"> <li><span style="font-weight: 400">Is a visitor who normally performs something very routinely having difficulties doing the same thing? Or are they doing it more easily now?</span></li> <li><span style="font-weight: 400">Is a visitor doing things they never did before?</span></li> <li><span style="font-weight: 400">Is there a slow-down/improvement in the rate at which an event/set of events was performed?</span></li> </ul> <h3 class="js-cro-guide-subheading gtm_heading " data-level="level2" data-menu="Travel" id="travel" data-menu-id="travel" style="text-align:left"><strong>Travel</strong> </h3> <p><span style="font-weight: 400"><a href="https://vwo.com/blog/increase-travel-website-bookings/">Travel websites</a> witness very unique experiences for different visitors. This is because of the unique search and filter parameters, and interactions with forms, all on top of very specific personalized content delivered. In such cases, it is not a good idea to analyze behavior for an aggregated set of visitors. The story could be deeper than goal conversions, funnel journeys, and so on. Session recording shines here, and there is a great incentive to actually putting in the time to analyze visitors individually because that gives you insights that help you shape your website’s UX based on exactly what they want and expect. And if the UX matches visitor expectations, conversions are bound to go up. In this section, we will touch upon 3 of the most common use cases of session recording for the travel industry: </span><b>cross-selling, urgent bookings,</b><span style="font-weight: 400"> and </span><b>widget application</b><span style="font-weight: 400">.</span></p> <h4 class="wp-block-heading">1. <strong>Cross-selling</strong></h4> <p><span style="font-weight: 400">Travel websites these days don’t just offer commuting facilities. They also have listings of hotels, restaurants, homestays, vacation packages, and more, and they often cross-sell.</span></p> <figure class="wp-block-image size-large"><img decoding="async" width="1024" height="773" src="https://static.wingify.com/gcp/uploads/2019/11/Cross-selling-travel-11-1024x773.png" alt="visitor behaviour analysis for travel websites using session recordings" class="wp-image-16878" srcset="https://static.wingify.com/gcp/uploads/2019/11/Cross-selling-travel-11-1024x773.png?tr=w-1024 1024w, https://static.wingify.com/gcp/uploads/2019/11/Cross-selling-travel-11-1024x773.png?tr=w-768 768w, https://static.wingify.com/gcp/uploads/2019/11/Cross-selling-travel-11-1024x773.png?tr=w-640 640w, https://static.wingify.com/gcp/uploads/2019/11/Cross-selling-travel-11-1024x773.png?tr=w-375 375w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure> <p><span style="font-weight: 400">Hence, it becomes extremely important to maintain a sweet balance between effective <a href="https://vwo.com/blog/use-upsell-cross-sell/">cross-selling</a> and focusing on the main conversion goal. You don’t want visitors to get distracted from what they were on your website to do in the first instance. You can use session recording to find answers to cross-selling questions like:</span></p> <ul class="wp-block-list"> <li><span style="font-weight: 400">Does it affect conversions negatively by distracting/frustrating the visitor?</span></li> <li><span style="font-weight: 400">What sort of content works? What doesn’t?</span></li> <li><span style="font-weight: 400">How are the recommendations working?</span></li> <li><span style="font-weight: 400">Should you cross-sell on the search results page or on the checkout page?</span></li> <li><span style="font-weight: 400">How much should your design focus on cross-selling?</span></li> </ul> <h4 class="wp-block-heading">2. <strong>Urgent bookings</strong></h4> <p><span style="font-weight: 400">This industry witness the most amount of urgent bookings than any other industry in the world. And this urgency is a year-long phenomenon, unlike other industries that only witness urgency in phases based on current demand. Urgency demands agility and speed. Your visitors won’t bother filling out a long and endless form or complete a tiresome checkout if they are in a hurry. Therefore, it is important that your website only asks for information that is absolutely necessary and does not not keep asking visitors to complete redundant processes. Session recording can help you identify all of these conversion leaks and answer important questions like: </span></p> <ul class="wp-block-list"> <li><span style="font-weight: 400">How are visitors finding the booking experience?</span></li> <li><span style="font-weight: 400">What stages in the conversion funnel are these visitors finding unnecessary? </span></li> <li><span style="font-weight: 400">Which fields in your booking process are redundant?</span></li> <li><span style="font-weight: 400">Is your payment gateway trustworthy, and are visitors aware of it?</span></li> <li><span style="font-weight: 400">Are visitors taking longer than normal to finish a particular step in the checkout process? If yes, what can you do to optimize that experience?</span></li> </ul> <h4 class="js-cro-guide-subheading gtm_heading " data-level="level2" data-menu="Widget application" id="widget-application" data-menu-id="widget-application" style="text-align:left">3. <strong>Widget application</strong></h4> <p><span style="font-weight: 400">Widgets are heavily used in travel websites to ease the process of making bookings. </span></p> <div class="wp-block-image"> <figure class="aligncenter size-large"><img decoding="async" width="486" height="360" src="https://static.wingify.com/gcp/uploads/2019/11/Travel-Widgets.png" alt="impact of widget applications for online travel websites" class="wp-image-16879" srcset="https://static.wingify.com/gcp/uploads/2019/11/Travel-Widgets.png 486w, https://static.wingify.com/gcp/uploads/2019/11/Travel-Widgets.png?tr=w-375 375w" sizes="(max-width: 486px) 100vw, 486px" /><figcaption class="wp-element-caption">Image Source: <a href="https://www.tripadvisor.com/widgets/">TripAdvisor</a></figcaption></figure></div> <p><span style="font-weight: 400">These widgets can either boost your conversions if used correctly or act as a distraction and adversely affect your website’s conversion rates. Session recording can help you discover each of these caveats of using widgets and the effect they have on visitors’ experience on your website. With the help of session recording, you can answer various critical questions like:</span></p> <ul class="wp-block-list"> <li><span style="font-weight: 400">What kind of impact are widgets creating?</span></li> <li><span style="font-weight: 400">Which type of widgets are effective for which visitor segment? </span></li> <li><span style="font-weight: 400">Are the widgets distracting visitors and creating friction?</span></li> </ul> <p><span style="font-weight: 400">Using different tools for widgets and analytics tracking may not clearly provide attribution on which types of widgets are effective and which are not. Analytics data can be connected straight away with the recordings and can be corroborated or refuted.</span></p> <h2 class="js-cro-guide-subheading gtm_heading " data-level="level1" data-menu="Conclusion" id="conclusion" data-menu-id="conclusion" style="text-align:left">Conclusion</h2> <p><span style="font-weight: 400">Session recording is only a part of a wider phenomenon called <a href="https://vwo.com/customer-experience-optimization/">Experience Optimization (ExO)</a>. When used in isolation, the insights generated with the use of session recording are nothing more than an observation repository. But, when used in combination with other parts of ExO, these very insights prove to be extremely valuable in the quest to increase conversions.<br><br>This guide enumerates almost every aspect of session recording that can help you understand it better as an insight-gathering tool. This guide, which talks about what session recording is, how it works, the mistakes to avoid while using it, the challenges faced while using it, and how it benefits businesses from major industries can serve as a reference point for anything session recording. When used correctly and within a structured process, session recording becomes a source of priceless visitor behavior insights that help marketers optimize their websites for the better. </span></p> <p><span style="font-weight: 400">If you think this guide helped you answer your questions as a marketer, and if you found it informative and useful, spread the word and help fellow marketers kick-start their optimization journey with data-backed, qualitative insights.  </span></p> <p></p> <h2 class="js-cro-guide-subheading gtm_heading " data-level="level1" data-menu="Frequently asked questions on session recording" id="frequently-asked-questions-on-session-recording" data-menu-id="frequently-asked-questions-on-session-recording" style="text-align:left">Frequently asked questions on session recording</h2> <div class="schema-faq wp-block-yoast-faq-block"><div class="schema-faq-section" id="faq-question-1630651878758"><strong class="schema-faq-question">What is session recording?</strong> <p class="schema-faq-answer">Session recording is a qualitative research tool that records browning sessions of website visitors in real-time. You can replay these sessions at a later time and gather many meaningful visitor journey insights. <br /></p> </div> <div class="schema-faq-section" id="faq-question-1630652146953"><strong class="schema-faq-question">What is the purpose of session recordings?</strong> <p class="schema-faq-answer">Session recordings facilitate careful assessment and study of visitors’ browsing behavior, including clicks, scrolls, mouse movements, and more. This leads to the discovery of experience breakage, identification of friction areas and then helps in fixing what is broken. Learn more in this guide.</p> </div> <div class="schema-faq-section" id="faq-question-1630652164353"><strong class="schema-faq-question">Where are the session recordings?</strong> <p class="schema-faq-answer">Session recordings are stored in the database of your session recording tool. Through the user interface (i.e., the frontend of that tool), you can dig deep through these recorded sessions to gather insights on your visitors’ behavior.</p> </div> <div class="schema-faq-section" id="faq-question-1630652171993"><strong class="schema-faq-question">How to record a user session?</strong> <p class="schema-faq-answer">To record a user session, choose the right session recording tool keeping various parameters, like security, ease of use & versatility, in mind. Then, place the selected tool’s javascript code on your website and start recording.</p> </div> <div class="schema-faq-section" id="faq-question-1630652210486"><strong class="schema-faq-question">What is the best session recording tool?</strong> <p class="schema-faq-answer">VWO offers one of the best and feature-rich session recording tools. A session recording tool enables marketers and UX designers to record, save, and replay a visitor’s interaction with a webpage or the entire website. It further offers them the ability to identify experience breakages and friction areas and make necessary changes to improve visitor journeys and increase conversion rates.</p> </div> <div class="schema-faq-section" id="faq-question-1630652222687"><strong class="schema-faq-question">What are the best website session recording platforms?</strong> <p class="schema-faq-answer">VWO is one of the leading and most trusted platforms used by marketers to track website session recordings. You can easily record clicks, scrolls, mouse movements, and more and use the data to map overall user behavior. When using the tool, you can fasten the session process or slow it down to analyze every detail, as per your preference.<br /><br />Every session recorded through VWO’s tool helps you identify experience breakages and friction areas on your web page(s) or the entire site. You can further the gathered insights to make data-backed UX changes to improve visitor journeys and increase conversion rates. </p> </div> <div class="schema-faq-section" id="faq-question-1630652254064"><strong class="schema-faq-question">What is the use of session recording for website analytics?</strong> <p class="schema-faq-answer">Session recordings help you fully understand the behavior of your site visitors. They even give insights into the performance of your site’s respective pages enabling you to identify areas of attraction or frictions and make necessary changes to streamline the visitor experience.<br /><br />Combined with various other analytical tools and you can get deeper specifics. Use:<br />traditional web analytics tools like Google Analytics to get quantitative insights<br />A/B testing tools to run experiments and validate hypotheses<br />Heatmaps, click maps, scroll maps, etc. <br />Voice of Customer (VOC) tools such as on-site surveys, product feedback tools, etc. </p> </div> <div class="schema-faq-section" id="faq-question-1630652289486"><strong class="schema-faq-question">What is the main purpose of session recording?</strong> <p class="schema-faq-answer">The main purpose of using session recording is to give you a perspective on how visitors interact with your site’s pages. You can track, save, and replay a visitor’s session and map their every move. Such qualitative information is ideal for marketers and UX designers to fix issues, optimize UX, and ultimately increase conversion rate.</p> </div> <div class="schema-faq-section" id="faq-question-1630652298840"><strong class="schema-faq-question">How to record a user session?</strong> <p class="schema-faq-answer">Use tools like VWO Insights to easily and quickly record user sessions across your entire website. With the tool, you can create customized views to track visitor activities on a specific group of people and save the view for instant or later viewing.<br /><br />Session recording by VWO enables you to capture a visitors’ exact journey on your website to understand which parts are attracting the visitors the most, making them go further into the conversion funnel or drop out, distracting them from clicking on a page’s primary CTA, and so on. Such data allows you to make confident business decisions that are logical and data-backed. VWO also gives you the leverage to revisit session recordings whenever you want to glean deeper and find newer insights.</p> </div> <div class="schema-faq-section" id="faq-question-1630652322734"><strong class="schema-faq-question">Are session replays different from session recordings?</strong> <p class="schema-faq-answer">No, session replays and session recordings are synonymous with each other. The qualitative data measuring tool helps you visualize a visitor’s journey on your site and use the gathered insights to improve user engagement and deliver a delightful experience.</p> </div> <div class="schema-faq-section" id="faq-question-1643387884422"><strong class="schema-faq-question">What is the best <a href="https://vwo.com/blog/free-heatmap-tool/">heatmap tool</a>?</strong> <p class="schema-faq-answer">VWO heatmaps are one of the leading and most trusted tool used by marketers to track visitor behavior. You can easily see how visitors browse your website, what catches their attention, and which elements distract them.<br /><br />With clickmaps, you can get real-time data on where visitors are clicking and find out key action points on your pages like removing elements that distract the users. Srollmaps enable you find out till what point most visitors are scrolling, and if they are missing out on anything important towards the end of the page.<br /></p> </div> </div> <div class="Mt(40px) Bgc(--color-grey-light) Bd Bdc(--color-grey-light-4) Bdrs(5px) P(20px) Px(40px)--md Py(30px)--md D(f) Ai(fs) Gp(20px)"> <div class="Fxs(0)"> <img src="https://static.wingify.com/gcp/uploads/2018/10/20180307_142155-min-96x96.jpg" srcset="https://static.wingify.com/gcp/uploads/2018/10/20180307_142155-min-96x96.jpg 1x, https://static.wingify.com/gcp/uploads/2018/10/20180307_142155-min-96x96.jpg 2x" alt= "Shanaz Khan" width= "67" height= "67" class= "Bdrs(50%)" data-gravatar= "1" data-host="" /> </div> <div> <span class="Fz($font-size-18) Fw(700) Mb(8px)"><a class="post-author-link" href="https://vwo.com/blog/author/shanazkhan" target="_blank">Shanaz Khan</a></span> <small class="D(b) Fz($font-size-13)">Hailing from a humanities background, I stumbled into the world of products that scream innovation and the world of marketing. A Product Marketer on the weekdays, on weekends, I'm a curious kid who wants to learn and do everything from painting to carpentry and cooking. A travel enthusiast to the core, I often find myself escaping to the hills, looking for the quietest spots with breathtaking views.</small> </div> </div> </div> </div> </div> </div> </div> </section> <section class="Bgc(#13172a)"> <div class="W(9/12)--md M(a) Ta(c) Py(60px) Px(20px) Bxz(bb)" id="guide-download"> <h2 class="C(--color-white) Mb(0) Fz($font-size-40) Fw(400)">Download this Guide</h2> <p class=" C(--color-white) Mt(0) Mb(30px) mb-30"></p> <div class="D(f) Jc(c) Flw(w)"> <div class="W(5/12)--md" id="download-pdf-form"> <div class="marketo-custom-form marketo-custom-form--dark"> <form class="" id="mktoForm_1131" data-event-on-success=download-theguide-success ></form> <div class="marketo_success_msg marketo-success--white" style="display: none; text-align:center;"><div class="marketo_success_msg_text"> Thanks! We've mailed you the guide, please check your inbox. </div></div> </div> <script nonce="L8yLbvgz26s0Q0cRKbzSaDkrQOeHcQ3B"> document.addEventListener("DOMContentLoaded", function () { MktoForms2.setOptions({ formXDPath : "/rs/007-HHD-895/images/marketo-xdframe-relative.html" }); // don't put common functions. MktoForms2.onFormRender(function(form){ }); function translateMarketoString(string){ return (typeof translations === "undefined" || typeof translations[string] === "undefined") ? string : translations[string]; } MktoForms2.loadForm("//research.vwo.com", "007-HHD-895", 1131, function(form){ var formObj = form.getFormElem(); formObj.find('#implicitOptIn').on('click', function() { let $this = $(this); let $submitButton = $this.parents("form").find("[type='submit']"); if ($this.prop("checked")) { $submitButton.removeClass("button--disabled-primary"); $submitButton.removeAttr("disabled"); } else { $submitButton.addClass("button--disabled-primary"); $submitButton.attr("disabled", "disabled"); } }) if($('.mktoButtonRow').find("[type='submit']").length > 0){ $('.mktoButtonRow').find("[type='submit']").each(function(){ $(this).addClass('button--disabled-primary').attr("disabled", "disabled"); }); } var baseFormElement = formObj[0]; var form_wrap = document.querySelectorAll(".js-form-wrap"); //If has length if(form_wrap.length > 0){ document.querySelector('.js-form-wrap').classList.remove('Op(0)'); document.querySelector('.js-form-wrap').classList.remove('TranslateY(20px)'); document.querySelector('.js-form-wrap').classList.remove('opacity-0'); document.querySelector('.js-form-wrap').classList.remove('translate-y'); } var company_name = ""; var show_company_name_in_consent = ""; if(company_name!='' && show_company_name_in_consent==1){ opt_in_text = `I agree to VWO's <a class="C($color-blue) white_C($color-white)" href="https://vwo.com/privacy-policy/" target="_blank">Privacy Policy</a> & <a href="https://vwo.com/terms/" class="C($color-blue) white_C($color-white)" target="_blank">Terms</a>`; baseFormElement.querySelector("label[for='implicitOptIn']").innerHTML = '<div class="mktoAsterix">*</div>' + opt_in_text; } var submit_btn_text = "Download"; if(submit_btn_text!=''){ baseFormElement.querySelector('.mktoButton').innerHTML = translateMarketoString(submit_btn_text); } var hideReqDemoField = "1"; if(!hideReqDemoField){ formObj.find('[for="demoRequest"]').parents('.mktoFormRow').css('display','none'); } // auto fill form if user is logged in var autofillForm = ""; // ajax to get VWO app logged in user data if( autofillForm ){ $.ajax({ method: "GET", url: "https://app.vwo.com/login", xhrFields: { withCredentials: true } }) .done(function( data ) { autoFillFormData(data, formObj); }) } // if( typeof wp_visitor != "undefined") { // form.vals({ "Email": ((wp_visitor.email != null) ? wp_visitor.email.replace(" ","+") : ""), "FirstName": wp_visitor.fn, "LastName": wp_visitor.ln, "Phone": wp_visitor.p, "Company": wp_visitor.c}); // } //Add an onSuccess handler var trackingData = { "lt_utm_source__c": readCookie("_vwo_utm_source"), "lt_utm_campaign__c":readCookie("_vwo_utm_campaign"), "lt_utm_content__c":readCookie("_vwo_utm_content"), "lt_utm_medium__c":readCookie("_vwo_utm_medium"), "lt_utm_term__c":readCookie("_vwo_utm_term"), "ads_source__c":readCookie("wgs_src"), "ads_url__c":readCookie("wgs_url"), "ads_user_id__c":readCookie("wgs_uid"), //"ads_referer__c":readCookie("wgs_ref") 'Country': ((typeof VWOWebsiteUser.county_name != "undefined") ? VWOWebsiteUser.county_name : '') , 'State': ((typeof VWOWebsiteUser.state_name != "undefined") ? VWOWebsiteUser.state_name : '') } var timestamp = readCookie("wgs_time"); if( timestamp !== '' && timestamp !== null ) { trackingData["ads_timestamp__c"] = marketoTimeConverter(parseInt(timestamp)); } var hiddenFields = {"botDetection":"job title"}; var app_survey_option = readCookie('survey_answer'); if(readCookie('survey_form') != 1 && app_survey_option ){ var survey_option = {"1": "From a colleague/friend", "2": "Online advertisement", "3": "Found on search results", "4": "Event", "5": "Other" }; if(app_survey_option && $.isNumeric(app_survey_option) ){ trackingData["Where_did_you_hear_about_us__c"] = survey_option[app_survey_option]; }else{ trackingData["Where_did_you_hear_about_us__c"] = survey_option[5]; trackingData["Specify_other_reason__c"] = app_survey_option; } } form.vals(trackingData); //set values to form fields form.vals(hiddenFields); var element = document.getElementById("botDetection"); if(element != null){ element.parentElement.parentNode.style.display = "none"; } if((VWOWebsiteUser.continent && VWOWebsiteUser.continent != 'eu' && VWOWebsiteUser.continent != 'EU') && !( (VWOWebsiteUser.state == "CA" || VWOWebsiteUser.state == "VA" || VWOWebsiteUser.state == "CO") && VWOWebsiteUser.country == "US") && !(VWOWebsiteUser.country == "IN") ) { marketo_gdpr_consent(formObj); } //listen for the validate event form.onValidate(function() { // Get the values var vals = form.vals(); var enable_workemail = ""; //Check your condition - Demo request is Yes and not a blocked email domian if (((typeof vals.demoRequest != "undefined" && (vals.demoRequest == "yes" || vals.demoRequest == "Yes")) || enable_workemail) && vals.Email != "" && window.form.isEmailOfBlockedDomainList(vals.Email) ) { // Prevent form submission form.submittable(false); // Show error message, pointed at Email element var emailElem = formObj.find("input[type='email']"); emailElem.addClass('mkt-custom-invalid'); form.showErrorMessage("Please use your business email.", emailElem); } else { // Enable submission for those who met the criteria var emailElem = formObj.find("input[type='email']"); emailElem.removeClass('mkt-custom-invalid'); form.submittable(true); } }); form.onSubmit(function(){ var button_text = formObj.find('button[type="submit"]').text(); var formValues = form.getValues(); //to update Alexa Rank in form from domain toUpdateAlexaRank(formValues, form); //update form button text to button attribute formObj.find('button[type="submit"]').attr('data-button-text', button_text) //if create cookie true //set cookie on survey form submission if(readCookie('survey_form') != 1 && readCookie('survey_answer') != "" ){ createCookie('survey_form', 1, 0); }else { } }); form.changeButtonText = function(btnTxt) { if (btnTxt == undefined || btnTxt == "" ) { btnTxt = formObj.find('button[type="submit"]').data("button-text"); } formObj.find('button[type="submit"]').text(btnTxt).removeAttr("disabled"); } form.showCommonError = function(errorMsg) { if (errorMsg == undefined || errorMsg == "") { errorMsg = translateMarketoString("There is some technical error. Please try after some time or contact us at") + " <a class='C($color-blue)' href='mailto:support@vwo.com'>support@vwo.com</a>"; } formObj.find('.technical-error').remove(); formObj.append("<div class='technical-error C($color-red) Fz(12px) Trsp($Op) Trsdu(0.15s)'>" + errorMsg + "</p>"); } form.onSuccess(function(values, followUpUrl) { var require_survey_form = "1"; var dataLayer = window.dataLayer || []; dataLayer.push({'event': 'marketo-content-form-success'}); dataLayer.push({'event': 'download-theguide-success'}); dataLayer.push({ "event": "form-submit", "form_type" : "1131" }); submitDataInBigquery(formObj); update_btn_count_in_cache(formObj); //vwo form analysis var form_id = "#mktoForm_" + "1131"; var formInstance = $( form_id ); window.VWO = window.VWO || []; window.VWO.push(['nls.formAnalysis.markSuccess', formInstance, 1]); //if redirect url is set form.getFormElem().hide(); formObj.parent('.marketo-custom-form').find('.marketo_success_msg').removeAttr('style').css('display','block'); // if(require_survey_form && readCookie('survey_form') != 1 && readCookie('survey_answer') == '' ){ // $("#js_after_submit_survey_form").find('input[name="Email"]').val( $("input[type='email']", formObj).val() ); // formObj.parent('.marketo-custom-form').find('.marketo_success_msg').append( $("#js_after_submit_survey_form").css("display", "block") ); // } //On success, hide js-form-header div HTML placed above form i.e form title or description formObj.parents('.js-form-wrap').find('.js-form-header').hide(); // Js timer for form (Product Demo webinar) modalFormOnSuccess(formObj); return false; }); function ajaxcallSetFormData( formObj ) { var formData = formObj.serialize(); $.ajax({ url: '/wp-json/action/set-submitted-data', type: 'POST', data: { formData : formData }, }); } function autoFillFormData(data, formObj) { // var data = {name: '', email: '', phone: ''}; var nameArr, firstNameField, lastNameField, emailField, phoneField ; var name = data.name; if( name !=''){ nameArr = name.split(" "); } firstNameField = formObj.find('input[name="FirstName"]'); lastNameField = formObj.find('input[name="LastName"]'); emailField = formObj.find('input[name="Email"]'); phoneField = formObj.find('input[name="Phone"]'); // update field value and hide field if( name !='' && typeof nameArr[0] != 'undefined'){ firstNameField.val(nameArr[0]); hideFieldHtml(firstNameField); } // update field value and hide field if( name !='' && typeof nameArr[1] != 'undefined'){ lastNameField.val(nameArr[1]); hideFieldHtml(lastNameField); } // update field value only if(data.email !='' ){ emailField.val(data.email); } // update field value and hide field if(data.phone != ''){ phoneField.val(data.phone); hideFieldHtml(phoneField); } $("body").delegate("form #Email", "change", function() { $(this).parents("form").children().removeClass("marketo_hide_field"); }); // if user modfified autofilled email then show all form fields that are in hidden state and autofilled /* DISABLE auto fill email focusout function emailField.focusout(function() { emailFieldValue = emailField.val(); if(data.email != '' && data.email != emailFieldValue) { emailField.parents('form').children().removeClass('marketo_hide_field'); } }); */ } // hide form field function hideFieldHtml(field){ var autofill_field_hide = ""; // hide field if it is equal to 1 if(autofill_field_hide){ field.parents('.mktoFormRow').addClass('marketo_hide_field'); } } function toUpdateAlexaRank(formValues, form){ // Get Email domain to fetch Alexa Rank if(formValues.Email != ""){ var emailAddress = formValues.Email; var emailDomain = emailAddress.substring(emailAddress.lastIndexOf("@") +1); var siteRank = ajaxGetAlexaRankFromDomain(emailDomain); form.setValues({ "Alexa_Global_Rank__c": siteRank}); } } function submitDataInBigquery( formObj ) { var formData = formObj.serializeArray(); formData.push({ name: 'form_type', value: 'page' }); formData.push({ name: 'security', value: WP.NONCE }); $.ajax({ url: '/wp-json/action/content-form', type: 'POST', data: formData, beforeSend: function(xhr) { xhr.setRequestHeader('X-WP-Nonce', WP.NONCE); } }); } }); function modalFormOnSuccess(formObj){ var requestQuoteformParent = formObj.parents('.js-modal-box'); if(requestQuoteformParent.length > 0){ requestQuoteformParent.find('.contact_heading').hide(); } var modalFormWrap = formObj.parents('.js-flex-modal'); if(modalFormWrap.length > 0){ modalFormWrap.find('.js-modal-header h3').hide(); modalFormWrap.find('.explore-btn-wrap').css('display','flex'); } } function marketo_gdpr_consent(formObj) { return; formObj.find('#implicitOptIn').parents('.mktoFormRow').css('display','none'); formObj.find('#implicitOptIn').prop('checked', true); } function update_btn_count_in_cache(formObj){ if (formObj.parent('.marketo-custom-form').hasClass('webinar_form')) { $.ajax({ type: 'POST', dataType: 'json', url: siteVar.ajaxUrl, data: { action: 'webinar_form_counter', id: siteVar.postId }, success: function(response) { if(response.status == 'success'){ // console.log(response.data.current); } } }); } } function ajaxGetAlexaRankFromDomain(siteDomain){ var siteRank = false; $.ajax({ type: 'POST', dataType: 'json', async: false, url: siteVar.mainsiteAjaxUrl, data: { action: 'get_alexa_rank', domain: siteDomain }, success: function(response) { if(response.status == 'success'){ siteRank = response['data']['@attributes']['TEXT']; } } }); return siteRank; } function createCookie(name,value,days) { if (days) { var date = new Date(); date.setTime(date.getTime()+(days*24*60*60*1000)); var expires = "; expires="+date.toGMTString(); } else var expires = ""; document.cookie = name+"="+value+expires+"; path=/"; } function readCookie(name) { var nameEQ = name + "="; var ca = document.cookie.split(';'); for (var i = 0; i < ca.length; i++) { var c = ca[i]; while (c.charAt(0) == ' ') c = c.substring(1, c.length); if (c.indexOf(nameEQ) == 0) return c.substring(nameEQ.length, c.length); } return ''; } //timestamp converter marketoTimeConverter = function (UNIX_timestamp) { if( getLengthOfNumber(UNIX_timestamp) <= 10 ){ UNIX_timestamp = UNIX_timestamp * 1000 } var a = new Date(UNIX_timestamp); var year = a.getFullYear(); var month = a.getMonth()+1; var date = a.getDate(); var hour = a.getHours(); var min = a.getMinutes(); var sec = a.getSeconds(); var time = year + '-' + month + '-' + date + 'T' + hour + ':' + min + ':' + sec + "z"; return time; } getLengthOfNumber = function(number){ return number.toString().length; } MktoForms2.whenRendered(function (form) { if( typeof vwoVisitor != 'undefined' ) { vwoVisitor.AddEvent("vpSessionLoaded", function(e) { var implicitOptIn = ""; form.vals({ Email: vwoVisitor.data.email}); form.vals({ FirstName: vwoVisitor.data.fn}); form.vals({ LastName: vwoVisitor.data.ln}); form.vals({ Phone: vwoVisitor.data.phone}); form.vals({ Company: vwoVisitor.data.c}); form.vals({ MktoPersonNotes: vwoVisitor.data.message}); if (vwoVisitor.data.consent) { var getConsent = vwoVisitor.data.consent; if (getConsent.toLowerCase() === "yes") { var implicitOptIn = "yes"; } else if (getConsent.toLowerCase() === "no") { var implicitOptIn = "no"; } } form.vals({ implicitOptIn: implicitOptIn}); }); } }); }); </script> </div> <div class="W(5/12)--md D(n)" id="download-pdf-form-var2"> <div class="marketo-custom-form marketo-custom-form--dark"> <form class="" id="mktoForm_2013" data-event-on-success=download-theguide-success ></form> <div class="marketo_success_msg marketo-success--white" style="display: none; text-align:center;"><div class="marketo_success_msg_text"> Thanks! We've mailed you the guide, please check your inbox. </div></div> </div> <script nonce="L8yLbvgz26s0Q0cRKbzSaDkrQOeHcQ3B"> document.addEventListener("DOMContentLoaded", function () { MktoForms2.setOptions({ formXDPath : "/rs/007-HHD-895/images/marketo-xdframe-relative.html" }); // don't put common functions. MktoForms2.onFormRender(function(form){ }); function translateMarketoString(string){ return (typeof translations === "undefined" || typeof translations[string] === "undefined") ? string : translations[string]; } MktoForms2.loadForm("//research.vwo.com", "007-HHD-895", 2013, function(form){ var formObj = form.getFormElem(); formObj.find('#implicitOptIn').on('click', function() { let $this = $(this); let $submitButton = $this.parents("form").find("[type='submit']"); if ($this.prop("checked")) { $submitButton.removeClass("button--disabled-primary"); $submitButton.removeAttr("disabled"); } else { $submitButton.addClass("button--disabled-primary"); $submitButton.attr("disabled", "disabled"); } }) if($('.mktoButtonRow').find("[type='submit']").length > 0){ $('.mktoButtonRow').find("[type='submit']").each(function(){ $(this).addClass('button--disabled-primary').attr("disabled", "disabled"); }); } var baseFormElement = formObj[0]; var form_wrap = document.querySelectorAll(".js-form-wrap"); //If has length if(form_wrap.length > 0){ document.querySelector('.js-form-wrap').classList.remove('Op(0)'); document.querySelector('.js-form-wrap').classList.remove('TranslateY(20px)'); document.querySelector('.js-form-wrap').classList.remove('opacity-0'); document.querySelector('.js-form-wrap').classList.remove('translate-y'); } var company_name = ""; var show_company_name_in_consent = ""; if(company_name!='' && show_company_name_in_consent==1){ opt_in_text = `I agree to VWO's <a class="C($color-blue) white_C($color-white)" href="https://vwo.com/privacy-policy/" target="_blank">Privacy Policy</a> & <a href="https://vwo.com/terms/" class="C($color-blue) white_C($color-white)" target="_blank">Terms</a>`; baseFormElement.querySelector("label[for='implicitOptIn']").innerHTML = '<div class="mktoAsterix">*</div>' + opt_in_text; } var submit_btn_text = "Download"; if(submit_btn_text!=''){ baseFormElement.querySelector('.mktoButton').innerHTML = translateMarketoString(submit_btn_text); } var hideReqDemoField = "1"; if(!hideReqDemoField){ formObj.find('[for="demoRequest"]').parents('.mktoFormRow').css('display','none'); } // auto fill form if user is logged in var autofillForm = ""; // ajax to get VWO app logged in user data if( autofillForm ){ $.ajax({ method: "GET", url: "https://app.vwo.com/login", xhrFields: { withCredentials: true } }) .done(function( data ) { autoFillFormData(data, formObj); }) } // if( typeof wp_visitor != "undefined") { // form.vals({ "Email": ((wp_visitor.email != null) ? wp_visitor.email.replace(" ","+") : ""), "FirstName": wp_visitor.fn, "LastName": wp_visitor.ln, "Phone": wp_visitor.p, "Company": wp_visitor.c}); // } //Add an onSuccess handler var trackingData = { "lt_utm_source__c": readCookie("_vwo_utm_source"), "lt_utm_campaign__c":readCookie("_vwo_utm_campaign"), "lt_utm_content__c":readCookie("_vwo_utm_content"), "lt_utm_medium__c":readCookie("_vwo_utm_medium"), "lt_utm_term__c":readCookie("_vwo_utm_term"), "ads_source__c":readCookie("wgs_src"), "ads_url__c":readCookie("wgs_url"), "ads_user_id__c":readCookie("wgs_uid"), //"ads_referer__c":readCookie("wgs_ref") 'Country': ((typeof VWOWebsiteUser.county_name != "undefined") ? VWOWebsiteUser.county_name : '') , 'State': ((typeof VWOWebsiteUser.state_name != "undefined") ? VWOWebsiteUser.state_name : '') } var timestamp = readCookie("wgs_time"); if( timestamp !== '' && timestamp !== null ) { trackingData["ads_timestamp__c"] = marketoTimeConverter(parseInt(timestamp)); } var hiddenFields = {"botDetection":"job title"}; var app_survey_option = readCookie('survey_answer'); if(readCookie('survey_form') != 1 && app_survey_option ){ var survey_option = {"1": "From a colleague/friend", "2": "Online advertisement", "3": "Found on search results", "4": "Event", "5": "Other" }; if(app_survey_option && $.isNumeric(app_survey_option) ){ trackingData["Where_did_you_hear_about_us__c"] = survey_option[app_survey_option]; }else{ trackingData["Where_did_you_hear_about_us__c"] = survey_option[5]; trackingData["Specify_other_reason__c"] = app_survey_option; } } form.vals(trackingData); //set values to form fields form.vals(hiddenFields); var element = document.getElementById("botDetection"); if(element != null){ element.parentElement.parentNode.style.display = "none"; } if((VWOWebsiteUser.continent && VWOWebsiteUser.continent != 'eu' && VWOWebsiteUser.continent != 'EU') && !( (VWOWebsiteUser.state == "CA" || VWOWebsiteUser.state == "VA" || VWOWebsiteUser.state == "CO") && VWOWebsiteUser.country == "US") && !(VWOWebsiteUser.country == "IN") ) { marketo_gdpr_consent(formObj); } //listen for the validate event form.onValidate(function() { // Get the values var vals = form.vals(); var enable_workemail = ""; //Check your condition - Demo request is Yes and not a blocked email domian if (((typeof vals.demoRequest != "undefined" && (vals.demoRequest == "yes" || vals.demoRequest == "Yes")) || enable_workemail) && vals.Email != "" && window.form.isEmailOfBlockedDomainList(vals.Email) ) { // Prevent form submission form.submittable(false); // Show error message, pointed at Email element var emailElem = formObj.find("input[type='email']"); emailElem.addClass('mkt-custom-invalid'); form.showErrorMessage("Please use your business email.", emailElem); } else { // Enable submission for those who met the criteria var emailElem = formObj.find("input[type='email']"); emailElem.removeClass('mkt-custom-invalid'); form.submittable(true); } }); form.onSubmit(function(){ var button_text = formObj.find('button[type="submit"]').text(); var formValues = form.getValues(); //to update Alexa Rank in form from domain toUpdateAlexaRank(formValues, form); //update form button text to button attribute formObj.find('button[type="submit"]').attr('data-button-text', button_text) //if create cookie true //set cookie on survey form submission if(readCookie('survey_form') != 1 && readCookie('survey_answer') != "" ){ createCookie('survey_form', 1, 0); }else { } }); form.changeButtonText = function(btnTxt) { if (btnTxt == undefined || btnTxt == "" ) { btnTxt = formObj.find('button[type="submit"]').data("button-text"); } formObj.find('button[type="submit"]').text(btnTxt).removeAttr("disabled"); } form.showCommonError = function(errorMsg) { if (errorMsg == undefined || errorMsg == "") { errorMsg = translateMarketoString("There is some technical error. Please try after some time or contact us at") + " <a class='C($color-blue)' href='mailto:support@vwo.com'>support@vwo.com</a>"; } formObj.find('.technical-error').remove(); formObj.append("<div class='technical-error C($color-red) Fz(12px) Trsp($Op) Trsdu(0.15s)'>" + errorMsg + "</p>"); } form.onSuccess(function(values, followUpUrl) { var require_survey_form = "1"; var dataLayer = window.dataLayer || []; dataLayer.push({'event': 'marketo-content-form-success'}); dataLayer.push({'event': 'download-theguide-success'}); dataLayer.push({ "event": "form-submit", "form_type" : "2013" }); submitDataInBigquery(formObj); update_btn_count_in_cache(formObj); //vwo form analysis var form_id = "#mktoForm_" + "2013"; var formInstance = $( form_id ); window.VWO = window.VWO || []; window.VWO.push(['nls.formAnalysis.markSuccess', formInstance, 1]); //if redirect url is set form.getFormElem().hide(); formObj.parent('.marketo-custom-form').find('.marketo_success_msg').removeAttr('style').css('display','block'); // if(require_survey_form && readCookie('survey_form') != 1 && readCookie('survey_answer') == '' ){ // $("#js_after_submit_survey_form").find('input[name="Email"]').val( $("input[type='email']", formObj).val() ); // formObj.parent('.marketo-custom-form').find('.marketo_success_msg').append( $("#js_after_submit_survey_form").css("display", "block") ); // } //On success, hide js-form-header div HTML placed above form i.e form title or description formObj.parents('.js-form-wrap').find('.js-form-header').hide(); // Js timer for form (Product Demo webinar) modalFormOnSuccess(formObj); return false; }); function ajaxcallSetFormData( formObj ) { var formData = formObj.serialize(); $.ajax({ url: '/wp-json/action/set-submitted-data', type: 'POST', data: { formData : formData }, }); } function autoFillFormData(data, formObj) { // var data = {name: '', email: '', phone: ''}; var nameArr, firstNameField, lastNameField, emailField, phoneField ; var name = data.name; if( name !=''){ nameArr = name.split(" "); } firstNameField = formObj.find('input[name="FirstName"]'); lastNameField = formObj.find('input[name="LastName"]'); emailField = formObj.find('input[name="Email"]'); phoneField = formObj.find('input[name="Phone"]'); // update field value and hide field if( name !='' && typeof nameArr[0] != 'undefined'){ firstNameField.val(nameArr[0]); hideFieldHtml(firstNameField); } // update field value and hide field if( name !='' && typeof nameArr[1] != 'undefined'){ lastNameField.val(nameArr[1]); hideFieldHtml(lastNameField); } // update field value only if(data.email !='' ){ emailField.val(data.email); } // update field value and hide field if(data.phone != ''){ phoneField.val(data.phone); hideFieldHtml(phoneField); } $("body").delegate("form #Email", "change", function() { $(this).parents("form").children().removeClass("marketo_hide_field"); }); // if user modfified autofilled email then show all form fields that are in hidden state and autofilled /* DISABLE auto fill email focusout function emailField.focusout(function() { emailFieldValue = emailField.val(); if(data.email != '' && data.email != emailFieldValue) { emailField.parents('form').children().removeClass('marketo_hide_field'); } }); */ } // hide form field function hideFieldHtml(field){ var autofill_field_hide = ""; // hide field if it is equal to 1 if(autofill_field_hide){ field.parents('.mktoFormRow').addClass('marketo_hide_field'); } } function toUpdateAlexaRank(formValues, form){ // Get Email domain to fetch Alexa Rank if(formValues.Email != ""){ var emailAddress = formValues.Email; var emailDomain = emailAddress.substring(emailAddress.lastIndexOf("@") +1); var siteRank = ajaxGetAlexaRankFromDomain(emailDomain); form.setValues({ "Alexa_Global_Rank__c": siteRank}); } } function submitDataInBigquery( formObj ) { var formData = formObj.serializeArray(); formData.push({ name: 'form_type', value: 'page' }); formData.push({ name: 'security', value: WP.NONCE }); $.ajax({ url: '/wp-json/action/content-form', type: 'POST', data: formData, beforeSend: function(xhr) { xhr.setRequestHeader('X-WP-Nonce', WP.NONCE); } }); } }); function modalFormOnSuccess(formObj){ var requestQuoteformParent = formObj.parents('.js-modal-box'); if(requestQuoteformParent.length > 0){ requestQuoteformParent.find('.contact_heading').hide(); } var modalFormWrap = formObj.parents('.js-flex-modal'); if(modalFormWrap.length > 0){ modalFormWrap.find('.js-modal-header h3').hide(); modalFormWrap.find('.explore-btn-wrap').css('display','flex'); } } function marketo_gdpr_consent(formObj) { return; formObj.find('#implicitOptIn').parents('.mktoFormRow').css('display','none'); formObj.find('#implicitOptIn').prop('checked', true); } function update_btn_count_in_cache(formObj){ if (formObj.parent('.marketo-custom-form').hasClass('webinar_form')) { $.ajax({ type: 'POST', dataType: 'json', url: siteVar.ajaxUrl, data: { action: 'webinar_form_counter', id: siteVar.postId }, success: function(response) { if(response.status == 'success'){ // console.log(response.data.current); } } }); } } function ajaxGetAlexaRankFromDomain(siteDomain){ var siteRank = false; $.ajax({ type: 'POST', dataType: 'json', async: false, url: siteVar.mainsiteAjaxUrl, data: { action: 'get_alexa_rank', domain: siteDomain }, success: function(response) { if(response.status == 'success'){ siteRank = response['data']['@attributes']['TEXT']; } } }); return siteRank; } function createCookie(name,value,days) { if (days) { var date = new Date(); date.setTime(date.getTime()+(days*24*60*60*1000)); var expires = "; expires="+date.toGMTString(); } else var expires = ""; document.cookie = name+"="+value+expires+"; path=/"; } function readCookie(name) { var nameEQ = name + "="; var ca = document.cookie.split(';'); for (var i = 0; i < ca.length; i++) { var c = ca[i]; while (c.charAt(0) == ' ') c = c.substring(1, c.length); if (c.indexOf(nameEQ) == 0) return c.substring(nameEQ.length, c.length); } return ''; } //timestamp converter marketoTimeConverter = function (UNIX_timestamp) { if( getLengthOfNumber(UNIX_timestamp) <= 10 ){ UNIX_timestamp = UNIX_timestamp * 1000 } var a = new Date(UNIX_timestamp); var year = a.getFullYear(); var month = a.getMonth()+1; var date = a.getDate(); var hour = a.getHours(); var min = a.getMinutes(); var sec = a.getSeconds(); var time = year + '-' + month + '-' + date + 'T' + hour + ':' + min + ':' + sec + "z"; return time; } getLengthOfNumber = function(number){ return number.toString().length; } MktoForms2.whenRendered(function (form) { if( typeof vwoVisitor != 'undefined' ) { vwoVisitor.AddEvent("vpSessionLoaded", function(e) { var implicitOptIn = ""; form.vals({ Email: vwoVisitor.data.email}); form.vals({ FirstName: vwoVisitor.data.fn}); form.vals({ LastName: vwoVisitor.data.ln}); form.vals({ Phone: vwoVisitor.data.phone}); form.vals({ Company: vwoVisitor.data.c}); form.vals({ MktoPersonNotes: vwoVisitor.data.message}); if (vwoVisitor.data.consent) { var getConsent = vwoVisitor.data.consent; if (getConsent.toLowerCase() === "yes") { var implicitOptIn = "yes"; } else if (getConsent.toLowerCase() === "no") { var implicitOptIn = "no"; } } form.vals({ implicitOptIn: implicitOptIn}); }); } }); }); </script> </div> </div> </div> </section> <section class="cta-blue-section Bgc(--color-purple-1)"> <div class="container Py(90px)--md Py(70px)"> <div class="W(8/12)--sm Mx(a) Ta(c) C(--color-white)"> <h2 class="Mt(0) Fz($font-size-36) Fw(800) Lh($line-height-big-headings) Mb(40px) Mb(55px)--md ">Deliver great experiences. Grow faster, starting today.</h2> <div class="Ta(c) D(f) Jc(c) Fld(r)--sm Fld(c) Gp(20px) "> <button type="button" data-modal="modal-free-trial" class="D(ib)--md D(n) W(100%) W(a)--xs button button--large C(--color-white) Miw(200px) button--line button--line-white Tt(n)"> Start Free Trial </button> <a href="https://vwo.com/free-trial/" class="D(n)--md D(ib) W(100%) W(a)--xs button button--large C(--color-white) button--line button--line-white Tt(n)">Start Free Trial</a> <button type="button" data-modal="modal-request-demo-extended" class="D(ib)--md D(n) W(100%) W(a)--xs button button--large Miw(200px) ">Request Demo</button> <a href="https://vwo.com/demo/" class="D(n)--md D(ib) W(100%) W(a)--xs button button--large ">Request Demo</a> </div> </div> </div> </section> </div> <div class="atomic-common-style"> <footer class="Bgc(#f8f9fd) C($color-blue-dark-1) Ff($new-font-family) Fz($base-font-size) Lh($line-height-default) Lts(0.6px)"> <div class="Maw(1200px) M(a) Px(16px) Pt(100px) Pb(50px) Lts(0)"> <h2 class="Hidden">Footer Navigation</h2> <div class="D(f)--md D(n)--print Bdbw(1px)--md Bdbw(0) Bdbs(s) Bdbc(#d8d8d8) Pb(40px)--md Mb(40px)--md"> <div class="W(20%)--md Fxs(0) Px(10px) Bxz(bb)"> <h3 class="M(0) Tt(u) Px(10px)--md Fz($font-size-26)--md Fz($font-size-14)">Popular <br class="D(b)--md D(n)">In-depth <br class="D(b)--md D(n)"> Guides</h3> </div> <div class="W(80%)--md D(f)--md Mb(40px) Mb(0)--md Px(10px) Bxz(bb) Fz($font-size-13)"> <div class="W(3/12)--md"> <ul class="List(n) P(0) D(f) Flw(w) D(b)--md Mt(0)--md Mt(10px) Mb(0)"> <li class="Px(10px)--md Bxz(bb) Mb(6px) D(f) Ai(c) Cnt(noq)::a D(n)::a--md D(n):lc::a D(if)::a W(1px)::a H(12px)::a Mx(10px)::a Bgc(#5d616a)::a"><a href="https://vwo.com/ab-testing/" class="C(#181818) C($color-black):h Td(n) Td(u):h Py(14px)--coarse">A/B Testing</a></li><li class="Px(10px)--md Bxz(bb) Mb(6px) D(f) Ai(c) Cnt(noq)::a D(n)::a--md D(n):lc::a D(if)::a W(1px)::a H(12px)::a Mx(10px)::a Bgc(#5d616a)::a"><a href="https://vwo.com/cart-abandonment/" class="C(#181818) C($color-black):h Td(n) Td(u):h Py(14px)--coarse">Cart Abandonment</a></li><li class="Px(10px)--md Bxz(bb) Mb(6px) D(f) Ai(c) Cnt(noq)::a D(n)::a--md D(n):lc::a D(if)::a W(1px)::a H(12px)::a Mx(10px)::a Bgc(#5d616a)::a"><a href="https://vwo.com/conversion-rate-optimization/" class="C(#181818) C($color-black):h Td(n) Td(u):h Py(14px)--coarse">Conversion Rate Optimization</a></li><li class="Px(10px)--md Bxz(bb) Mb(6px) D(f) Ai(c) Cnt(noq)::a D(n)::a--md D(n):lc::a D(if)::a W(1px)::a H(12px)::a Mx(10px)::a Bgc(#5d616a)::a"><a href="https://vwo.com/customer-data-platform-guide/" class="C(#181818) C($color-black):h Td(n) Td(u):h Py(14px)--coarse">Customer Data Platform</a></li><li class="Px(10px)--md Bxz(bb) Mb(6px) D(f) Ai(c) Cnt(noq)::a D(n)::a--md D(n):lc::a D(if)::a W(1px)::a H(12px)::a Mx(10px)::a Bgc(#5d616a)::a"><a href="https://vwo.com/customer-engagement/" class="C(#181818) C($color-black):h Td(n) Td(u):h Py(14px)--coarse">Customer Engagement</a></li><li class="Px(10px)--md Bxz(bb) Mb(6px) D(f) Ai(c) Cnt(noq)::a D(n)::a--md D(n):lc::a D(if)::a W(1px)::a H(12px)::a Mx(10px)::a Bgc(#5d616a)::a"><a href="https://vwo.com/customer-experience-optimization/" class="C(#181818) C($color-black):h Td(n) Td(u):h Py(14px)--coarse">Customer Experience Optimization</a></li> </ul> </div> <div class="W(3/12)--md"> <ul class="List(n) P(0) D(f) Flw(w) D(b)--md Mt(0)--md Mt(10px) Mb(0)"> <li class="Px(10px)--md Bxz(bb) Mb(6px) D(f) Ai(c) Cnt(noq)::a D(n)::a--md D(n):lc::a D(if)::a W(1px)::a H(12px)::a Mx(10px)::a Bgc(#5d616a)::a"><a href="https://vwo.com/customer-retention/" class="C(#181818) C($color-black):h Td(n) Td(u):h Py(14px)--coarse">Customer Retention</a></li><li class="Px(10px)--md Bxz(bb) Mb(6px) D(f) Ai(c) Cnt(noq)::a D(n)::a--md D(n):lc::a D(if)::a W(1px)::a H(12px)::a Mx(10px)::a Bgc(#5d616a)::a"><a href="https://vwo.com/server-side-testing/" class="C(#181818) C($color-black):h Td(n) Td(u):h Py(14px)--coarse">Feature Management</a></li><li class="Px(10px)--md Bxz(bb) Mb(6px) D(f) Ai(c) Cnt(noq)::a D(n)::a--md D(n):lc::a D(if)::a W(1px)::a H(12px)::a Mx(10px)::a Bgc(#5d616a)::a"><a href="https://vwo.com/feature-rollout/" class="C(#181818) C($color-black):h Td(n) Td(u):h Py(14px)--coarse">Feature Rollout</a></li><li class="Px(10px)--md Bxz(bb) Mb(6px) D(f) Ai(c) Cnt(noq)::a D(n)::a--md D(n):lc::a D(if)::a W(1px)::a H(12px)::a Mx(10px)::a Bgc(#5d616a)::a"><a href="https://vwo.com/grow-website-traffic/" class="C(#181818) C($color-black):h Td(n) Td(u):h Py(14px)--coarse">Grow Website Traffic</a></li><li class="Px(10px)--md Bxz(bb) Mb(6px) D(f) Ai(c) Cnt(noq)::a D(n)::a--md D(n):lc::a D(if)::a W(1px)::a H(12px)::a Mx(10px)::a Bgc(#5d616a)::a"><a href="https://vwo.com/landing-page-optimization/" class="C(#181818) C($color-black):h Td(n) Td(u):h Py(14px)--coarse">Landing Page Optimization</a></li><li class="Px(10px)--md Bxz(bb) Mb(6px) D(f) Ai(c) Cnt(noq)::a D(n)::a--md D(n):lc::a D(if)::a W(1px)::a H(12px)::a Mx(10px)::a Bgc(#5d616a)::a"><a href="https://vwo.com/mobile-app-ab-testing/" class="C(#181818) C($color-black):h Td(n) Td(u):h Py(14px)--coarse">Mobile App A/B Testing</a></li> </ul> </div> <div class="W(3/12)--md"> <ul class="List(n) P(0) D(f) Flw(w) D(b)--md Mt(0)--md Mt(10px) Mb(0)"> <li class="Px(10px)--md Bxz(bb) Mb(6px) D(f) Ai(c) Cnt(noq)::a D(n)::a--md D(n):lc::a D(if)::a W(1px)::a H(12px)::a Mx(10px)::a Bgc(#5d616a)::a"><a href="https://vwo.com/multivariate-testing/" class="C(#181818) C($color-black):h Td(n) Td(u):h Py(14px)--coarse">Multivariate Testing</a></li><li class="Px(10px)--md Bxz(bb) Mb(6px) D(f) Ai(c) Cnt(noq)::a D(n)::a--md D(n):lc::a D(if)::a W(1px)::a H(12px)::a Mx(10px)::a Bgc(#5d616a)::a"><a href="https://vwo.com/push-notifications/" class="C(#181818) C($color-black):h Td(n) Td(u):h Py(14px)--coarse">Push Notifications</a></li><li class="Px(10px)--md Bxz(bb) Mb(6px) D(f) Ai(c) Cnt(noq)::a D(n)::a--md D(n):lc::a D(if)::a W(1px)::a H(12px)::a Mx(10px)::a Bgc(#5d616a)::a"><a href="https://vwo.com/session-recording/" class="C(#181818) C($color-black):h Td(n) Td(u):h Py(14px)--coarse">Session Recording</a></li><li class="Px(10px)--md Bxz(bb) Mb(6px) D(f) Ai(c) Cnt(noq)::a D(n)::a--md D(n):lc::a D(if)::a W(1px)::a H(12px)::a Mx(10px)::a Bgc(#5d616a)::a"><a href="https://vwo.com/usability-testing/" class="C(#181818) C($color-black):h Td(n) Td(u):h Py(14px)--coarse">Usability Testing</a></li><li class="Px(10px)--md Bxz(bb) Mb(6px) D(f) Ai(c) Cnt(noq)::a D(n)::a--md D(n):lc::a D(if)::a W(1px)::a H(12px)::a Mx(10px)::a Bgc(#5d616a)::a"><a href="https://vwo.com/visitor-behavior-analysis/" class="C(#181818) C($color-black):h Td(n) Td(u):h Py(14px)--coarse">Visitor Behavior Analysis</a></li><li class="Px(10px)--md Bxz(bb) Mb(6px) D(f) Ai(c) Cnt(noq)::a D(n)::a--md D(n):lc::a D(if)::a W(1px)::a H(12px)::a Mx(10px)::a Bgc(#5d616a)::a"><a href="https://vwo.com/form-analytics/" class="C(#181818) C($color-black):h Td(n) Td(u):h Py(14px)--coarse">Web Form Analytics</a></li> </ul> </div> <div class="W(3/12)--md"> <ul class="List(n) P(0) D(f) Flw(w) D(b)--md Mt(0)--md Mt(10px) Mb(0)"> <li class="Px(10px)--md Bxz(bb) Mb(6px) D(f) Ai(c) Cnt(noq)::a D(n)::a--md D(n):lc::a D(if)::a W(1px)::a H(12px)::a Mx(10px)::a Bgc(#5d616a)::a"><a href="https://vwo.com/website-heatmap/" class="C(#181818) C($color-black):h Td(n) Td(u):h Py(14px)--coarse">Website Heatmaps</a></li><li class="Px(10px)--md Bxz(bb) Mb(6px) D(f) Ai(c) Cnt(noq)::a D(n)::a--md D(n):lc::a D(if)::a W(1px)::a H(12px)::a Mx(10px)::a Bgc(#5d616a)::a"><a href="https://vwo.com/website-optimization/" class="C(#181818) C($color-black):h Td(n) Td(u):h Py(14px)--coarse">Website Optimization</a></li><li class="Px(10px)--md Bxz(bb) Mb(6px) D(f) Ai(c) Cnt(noq)::a D(n)::a--md D(n):lc::a D(if)::a W(1px)::a H(12px)::a Mx(10px)::a Bgc(#5d616a)::a"><a href="https://vwo.com/website-personalization/" class="C(#181818) C($color-black):h Td(n) Td(u):h Py(14px)--coarse">Website Personalization</a></li><li class="Px(10px)--md Bxz(bb) Mb(6px) D(f) Ai(c) Cnt(noq)::a D(n)::a--md D(n):lc::a D(if)::a W(1px)::a H(12px)::a Mx(10px)::a Bgc(#5d616a)::a"><a href="https://vwo.com/website-redesign/" class="C(#181818) C($color-black):h Td(n) Td(u):h Py(14px)--coarse">Website Redesign</a></li><li class="Px(10px)--md Bxz(bb) Mb(6px) D(f) Ai(c) Cnt(noq)::a D(n)::a--md D(n):lc::a D(if)::a W(1px)::a H(12px)::a Mx(10px)::a Bgc(#5d616a)::a"><a href="https://vwo.com/website-surveys/" class="C(#181818) C($color-black):h Td(n) Td(u):h Py(14px)--coarse">Website Surveys</a></li> </ul> </div> </div> </div> <div class="D(f)--md D(n)--print Mb(30px)--md Mb(70px)"> <div class="W(20%)--md Fxs(0) Mb(40px) Mb(0)--md Px(10px) Bxz(bb)"> <h3 class="M(0) Tt(u) Px(10px)--md Fz($font-size-14)">Products</h3> <ul class="D(b)--md D(f) Flw(w) List(n) Mt(10px) Mb(0) P(0) Fz($font-size-13)"> <li class="Px(10px)--md Bxz(bb) Mb(6px) D(f) Ai(c) Cnt(noq)::a D(n)::a--md D(n):lc::a D(if)::a W(1px)::a 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data-qa="modal-subscription-type" > <input type="hidden" value="" name="ads_url" /> <input type="hidden" value="" name="ads_timestamp" /> <input type="hidden" value="" name="ads_source" /> <input type="hidden" value="" name="ads_user_id" /> <input type="hidden" value="" name="ads_referer" /> </form> <div class="Ta(c) Bd Bdc($color-red) Bdrs(3px) Mx(40px) My(20px) C($color-red) Bgc(#ffeded) P(10px) error-message hide submission-success_D(n)"></div> <div class="js-free-trial-step2-success-message submission-success_D(b) D(n) Ta(c)"> <div class="Fz($font-size-16) D(f) Fld(c) Jc(sa)"> <div class="Mb(120px)--md Mb(60px)"> <div class="Mb(80px) D(b)--sm D(n) logo"> <img alt="VWO Logo" src="https://static.wingify.com/gcp/images/vwo-logo-color.svg" width="67" height="30"> </div> <div class="D(f) Fld(c) Jc(c) Ta(c) Ai(c) Mt(20px) middle-xs center-md mt-20"> <div class="loader Mb(40px)"> <span class="dot pulse pulse__one"></span> <span class="dot pulse pulse__two"></span> <span class="dot pulse 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class="input-text W(100%)" name="first_name" type="text" id="modal-contact-us-cu-fname" data-qa="modal-contact-us-cu-fname" placeholder="First Name" required/> <div class="C($color-red) Fz($font-size-12) Trsp($Op) Trsdu(0.15s) Op(0) invalid-input+Op(1) invalid-reason">Invalid First Name</div> </div> <div class="W(48%)--md"> <label class="Fz($font-size-13) Fw(600) Tt(n)" for="modal-contact-us-cu-lname">Last Name: <sup>*</sup></label> <input class="input-text W(100%)" name="last_name" type="text" id="modal-contact-us-cu-lname" data-qa="modal-contact-us-cu-lname" placeholder="Last Name" required/> <div class="C($color-red) Fz($font-size-12) Trsp($Op) Trsdu(0.15s) Op(0) invalid-input+Op(1) invalid-reason">Invalid Last Name</div> </div> </div> <div class="Mb(5px)"> <label class="Fz($font-size-13) Fw(600) Tt(n)" for="modal-contact-us-cu-email">Business Email: <sup>*</sup> </label> <input class="input-text W(100%)" type="email" name="email" id="modal-contact-us-cu-email" data-qa="modal-contact-us-cu-email" placeholder="name@yourcompany.com" required /> <div class="C($color-red) Fz($font-size-12) Trsp($Op) Trsdu(0.15s) Op(0) invalid-input+Op(1) invalid-reason">Invalid Email</div> </div> <div class="Mb(5px)"> <label class="Fz($font-size-13) Fw(600) Tt(n)" for="modal-contact-us-cu-phone">Phone Number: <sup>*</sup> </label> <input class="input-text W(100%) js-phone" type="tel" name="phone" id="modal-contact-us-cu-phone" data-qa="modal-contact-us-cu-phone" required aria-required="true"/> <div class="C($color-red) Fz($font-size-12) Trsp($Op) Trsdu(0.15s) Op(0) invalid-input+Op(1) invalid-reason">Invalid Phone Number</div> </div> <div class="Mb(5px) hide-contact-select-field_Hidden"> <label class="Fz($font-size-13) Fw(600) Tt(n)" for="modal-contact-us-cu-enquiry">Nature of enquiry: <sup>*</sup></label> <div class="Pos(r)"> <select name="enquiry-nature" class="input-text W(100%) js-enquiry-nature Cur(p)" id="modal-contact-us-cu-enquiry" data-qa="modal-contact-us-cu-enquiry"> <option selected value="sales-enquiry">Sales enquiry</option> <option value="technical-support">Technical support</option> <option value="other">Other</option> </select> <div class="Pos(a) T(50%) End(20px) TranslateY(-50%) Pe(n)"> <svg width= "12" height= "12" class= "D(b)" ><use xlink:href="#icon-chevron-down"></use></svg> </div> </div> <div class="C($color-red) Fz($font-size-12) Trsp($Op) Trsdu(0.15s) Op(0) invalid-input+Op(1) invalid-reason">Invalid select enquiry</div> </div> <div class="Mb(5px)"> <label class="Fz($font-size-13) Fw(600) Tt(n)" for="modal-contact-us-cu-message">Message: <sup>*</sup> </label> <textarea class="input-text W(100%)" id="modal-contact-us-cu-message" name="message" required rows="3" data-qa="modal-contact-us-cu-message"></textarea> <div class="C($color-red) Fz($font-size-12) Trsp($Op) Trsdu(0.15s) Op(0) invalid-input+Op(1) invalid-reason">Invalid message</div> </div> <div class="D(f) Ai(b) "> <input class="Cur(p) Flxs(0) M(0) Pos(r) T(2px)" type="checkbox" name="gdpr_consent_checkbox" id="modal-contact-us-cu-gdpr-consent-checkbox" value="true" data-qa="modal-contact-us-gdpr-consent-checkbox"/> <label for="modal-contact-us-cu-gdpr-consent-checkbox" class="Ta(start) Cur(p) Fz($font-size-12) Mstart(10px) Us(n)"> I agree to VWO's <a class="C($color-blue) white_C($color-white)" href="https://vwo.com/privacy-policy/" target="_blank">Privacy Policy</a> & <a href="https://vwo.com/terms/" class="C($color-blue) white_C($color-white)" target="_blank">Terms</a> </label> </div> <div class="Mt(10px)"> <button type="submit" disabled class="button button--disabled-primary W(100%) btn-modal-form-submit" data-qa="modal-contact-us-cu-form-submit">Submit</button> </div> <input type="hidden" value="" name="referral_code" data-qa="modal-contact-us-cu-referral-code"/> <input type="hidden" value="" name="utm_source" data-qa="modal-contact-us-cu-utm-source"/> <input type="hidden" value="" name="utm_campaign" data-qa="modal-contact-us-cu-utm-campaign"/> <input type="hidden" value="" name="utm_medium" data-qa="modal-contact-us-cu-utm-medium"/> <input type="hidden" value="" name="utm_content" data-qa="modal-contact-us-cu-utm-content" /> <input type="hidden" value="" name="utm_term" data-qa="modal-contact-us-cu-utm-term" /> <input type="hidden" value="" name="ads_url" /> <input type="hidden" value="" name="ads_timestamp" /> <input type="hidden" value="" name="ads_source" /> <input type="hidden" value="" name="ads_user_id" /> <input type="hidden" value="" name="ads_referer" /> </form> <div class="Ta(c) Bd Bdc($color-red) Bdrs(3px) Mx(40px) My(20px) C($color-red) Bgc($color-blue-dark-1) P(10px) error-message hide"></div> <div class="Mih(300px)--md success-message Fz($font-size-20) Ta(c) js-form-success-msg submission-success_D(f) Fld(c) Jc(c) D(n) " > <h5 class="C($color-blue) Mt(0) Mb(20px) Fz(32px)" aria-level="3">Thank you for writing to us!</h5> <p class="Fz($font-size-16)"> One of our representatives will get in touch with you shortly. </p> </div> </div> </div> </div> </div> </div> </div> <form id="mktoForm_1043" class="marketo-forms" style="display:none"></form> <div data-lenis-prevent class="js-modal js-request-demo-extended-wrapper Pos(f) Start(0) T(0) End(0) B(0) Ov(a) D(n) modal-as-page_D(b) modal-as-page_Pos(s) modal_as_page_Bgc($color-white) Z(10) Ta(c)--md Ta(start)" id="modal-request-demo-extended" tabindex="-1" role="dialog" data-mktoid="1043" aria-labelledby="modal-request-demo-extended"> <div class="js-modal-mask Pos(f) T(0) B(0) Start(0) End(0) Bgc($color-black)"></div> <div class="js-modal-box Bgc($color-white) Mx(a) My(50px)--md My(0) Maw(95%) W(1100px)--md W(a) Bdrs(3px)"> <div class="D(f) Jc(sb) P(20px) P(0)--md D(b)--md"> <button type="button" class="js-close-modal modal-as-page_D(n) Fxs(0) Cur(p) C($color-dark-grey) C($color-black):h D(f) Ai(c) Jc(c) Bgc($color-white) W(40px) H(40px) Bdrs(50%) Bd(n) P(0) End(20px) Pos(a)--md T(20px) Z(2)" aria-label="Close modal" title="Close modal"> <svg width= "20" height= "20" ><use xlink:href="#icon-close"></use></svg> </button> </div> <div class="Pos(a)--md Z(1) W(100%) D(f)"> <div class="W(6/12)--md M(a) Ta(c)"> <p class="js-meeting-confirmation js-meeting-confirmation-in-form D(n) C($color-green-new-1) Bgc($color-green-light-1) Bdrs(3px) Bdw(1px) Bdc($color-green-new-1) Bds(da) Py(10px) Px(15px) Mt(24px)"> <svg width= "20" height= "20" class= "Mend(8px) Va(m)" ><use xlink:href="#icon-calendar"></use></svg> Awesome! Your meeting is confirmed for <span class="js-meeting-date Fw(600)"></span> at <span class="js-meeting-time Fw(600)"></span> </p> <p class="js-first-demo-confirmation D(n) C($color-green-new-1) Bgc($color-green-light-1) Bdrs(3px) Bdw(1px) Bdc($color-green-new-1) Bds(da) Py(10px) Px(15px) Mt(24px)"> <svg width= "20" height= "20" class= "Mend(8px) Va(m)" ><use xlink:href="#icon-right-check"></use></svg> Thank you, <span class="js-demo-final-screen-username"></span> for sharing your details. </p> </div> <div class="W(4/12) D(n) D(b)--md Maw(430px)"></div> </div> <div class="Bgc($color-white) Ta(start) Mah(100%) Ov(a)"> <div class="D(f)--md Jc(sb)"> <div class="M(a) P(20px) Bxz(bb) W(8/12)--md Maw(900px)--md M(a)"> <div class="Pos(r) Mih(700px)--xs Mih(100vh) Ovx(h)"> <div class="Ta(c) Bd Bdc($color-red) Bdrs(3px) Mx(40px) C($color-red) Bgc(#ffeded) P(10px) error-message hide"></div> <form class="js-vwo-form-validate-and-submit active-transition submission-success_D(n) Maw(580px) M(a) Pos(a) W(100%) T(50%)--md Start(50%)--md Translate(-50%,-50%)--md" id="modal-req-demo-extended-form" method="post" action="/wp-json/action/request-demo-extended" name="demo-form" novalidate data-event-on-submit="modal-request-demo-submit" data-event-on-error="modal-request-demo-error" data-event-on-success="modal-request-demo-success" data-qa="modal-req-demo-extended-rd-form" data-mkfid="1041"> <div class="P(0)--md P(20px)"> <div class="Mb(34px)"> <h4 class="Fz($font-size-36)--md Fz($font-size-24) Lh($line-height-big-headings) Fw(700) M(0)" aria-level="2"> Hi 👋 Let's schedule your demo </h4> <p class="Fz($font-size-14) M(0) C(#4e5963)">To begin, tell us a bit about yourself </p> </div> <div class="D(f)--md Jc(sb)--md Mb(20px)"> <div class="W(48%)--md form-item Mb(20px) Mb(0)--md"> <label class="Fz($font-size-16) Fw(500) Tt(n) D(ib) Mb(8px)" for="modal-req-demo-extended-v1-fname">First Name*</label> <input class="W(100%) input-text input-text--white input-text--large" type="text" id="modal-req-demo-extended-v1-fname" name="first_name" data-qa="modal-req-demo-extended-rd-v1-fname" required /> <div class="C($color-red) Fz(11px) Trsp($Op) Trsdu(0.15s) Op(0) invalid-input+Op(1) invalid-reason">Invalid First Name</div> </div> <div class="W(48%)--md form-item"> <label class="Fz($font-size-16) Fw(500) Tt(n) D(ib) Mb(8px)" for="modal-req-demo-extended-v1-lname">Last Name*</label> <input class="W(100%) input-text input-text--white input-text--large" type="text" id="modal-req-demo-extended-v1-lname" name="last_name" data-qa="modal-req-demo-extended-rd-v1-lname" required /> <div class="C($color-red) Fz(11px) Trsp($Op) Trsdu(0.15s) Op(0) invalid-input+Op(1) invalid-reason">Invalid Last Name</div> </div> </div> <div class="Mb(20px)"> <label class="Fz($font-size-16) Fw(500) Tt(n) D(ib) Mb(8px)" for="modal-req-demo-extended-v1-email">Business Email*</label> <input class="W(100%) input-text input-text--white input-text--large" placeholder="email@business.com" type="email" id="modal-req-demo-extended-v1-email" name="email" data-qa="modal-req-demo-extended-rd-v1-email" required /> <div class="C($color-red) Fz(11px) Trsp($Op) Trsdu(0.15s) Op(0) invalid-input+Op(1) invalid-reason">Invalid Email</div> </div> <div class="Mb(20px)"> <label class="Fz($font-size-16) Fw(500) Tt(n) D(ib) Mb(8px)" for="modal-req-demo-extended-v1-pnumber">Phone Number*</label> <input class="W(100%) input-text input-text--white input-text--large js-phone" type="tel" id="modal-req-demo-extended-v1-pnumber" name="phone" data-qa="modal-req-demo-extended-rd-v1-pnumber" required /> <div class="C($color-red) Fz(11px) Trsp($Op) Trsdu(0.15s) Op(0) invalid-input+Op(1) invalid-reason">Invalid Phone Number</div> </div> <input value="no" class="Hidden js-mobile-insights-checkbox-global" type="checkbox" name="Mobile_Insights_Demo__c"> <input type="hidden" value="false" name="isMobileInsights"> <div class="D(f) Ai(b) "> <input class="Cur(p) Flxs(0) M(0) Pos(r) T(2px)" type="checkbox" name="gdpr_consent_checkbox" id="modal-req-demo-extended-cu-gdpr-consent-checkbox" value="true" data-qa="modal-req-demo-extended-gdpr-consent-checkbox"/> <label for="modal-req-demo-extended-cu-gdpr-consent-checkbox" class="Ta(start) Cur(p) Fz($font-size-12) Mstart(10px) Us(n)"> I agree to VWO's <a class="C($color-blue) white_C($color-white)" href="https://vwo.com/privacy-policy/" target="_blank">Privacy Policy</a> & <a href="https://vwo.com/terms/" class="C($color-blue) white_C($color-white)" target="_blank">Terms</a> </label> </div> <div class="Mt(10px)"> <button type="submit" disabled class="button button--disabled-primary btn-modal-form-submit js-req-demo-extended-submit-btn W(100%)" data-qa="modal-req-demo-extended-rd-form-submit">Get a Demo</button> </div> <input type="hidden" value="" name="referral_code" data-qa="modal-req-demo-extended-referral-code"/> <input type="hidden" value="" name="utm_source" data-qa="modal-req-demo-extended-utm-source"/> <input type="hidden" value="" name="utm_campaign" data-qa="modal-req-demo-extended-utm-campaign"/> <input type="hidden" value="" name="utm_medium" data-qa="modal-req-demo-extended-utm-medium"/> <input type="hidden" value="" name="utm_content" data-qa="modal-req-demo-extended-utm-content" /> <input type="hidden" value="" name="utm_term" data-qa="modal-req-demo-extended-utm-term" /> <input type="hidden" value="" name="LeadForProduct"> <input type="hidden" value="" name="ListSource"> <input type="hidden" value="demo" name="requestFormType"> <input type="hidden" value="" name="ads_url" /> <input type="hidden" value="" name="ads_timestamp" /> <input type="hidden" value="" name="ads_source" /> <input type="hidden" value="" name="ads_user_id" /> <input type="hidden" value="" name="ads_referer" /> </div> </form> <div class="demo-iframe-wrapper"> <div class="form-transition P(20px) P(0)--md Ta(c)--md Pos(a) T(0) Start(0) End(0) W(100%) Bxz(bb) Mt(50px) Mt(80px)--md"> <div class="Mb(20px)"> <div class="js-calender-agent-name D(n)"> </div> <h3 class="js-calendar-loading-message D(ib) M(0) Fz($font-size-24) Fw(600) Tt(n)"></h3> <p class="js-calendar-loading-description Fz($font-size-13) C($color-grey-light-1) Mt(0) Mb(10px)"></p> <p class="js-calendar-time-description Fz($font-size-13) Fw(600) C($color-grey-light-1) M(0)"></p> </div> <div class="Pos(r)"> <div class="W(100%) Mah(380px) Mih(380px) Ovy(a) demo-calendar-frame" id="demo-calendar-frame-global"></div> <div class="js-loader D(n) Pos(a) T(0) Start(0) End(0) B(0)"> <div class="W(100%) Bgc($color-white) Bdrs(4px) P(20px) P(40px)--md Bxz(bb) Ov(h)"> <div class="loader-block W(150px) H(20px) Mb(20px) Bdrs(3px)"></div> <div class="D(f) Jc(sb) Mb(20px)"> <div class="loader-block W(100%) H(30px) Mb(20px) Bdrs(3px) Mend(50px)"></div> <div class="loader-block W(40%) H(30px) Mb(20px) Bdrs(3px)"></div> </div> <div class="D(f) Jc(sb)"> <div class="D(f) Fxg(1) Mend(50px)"> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> </div> <div class="loader-block W(40%) H(40px) Mb(20px) Bdrs(3px)"></div> </div> <div class="D(f) Jc(sb)"> <div class="D(f) Fxg(1) Mend(50px)"> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> </div> <div class="loader-block W(40%) H(40px) Mb(20px) Bdrs(3px)"></div> </div> <div class="D(f) Jc(sb)"> <div class="D(f) Fxg(1) Mend(50px)"> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> </div> <div class="loader-block W(40%) H(40px) Mb(20px) Bdrs(3px)"></div> </div> <div class="D(f) Jc(sb)"> <div class="D(f) Fxg(1) Mend(50px)"> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> </div> <div class="loader-block W(40%) H(40px) Mb(20px) Bdrs(3px)"></div> </div> <div class="D(f) Jc(sb)"> <div class="D(f) Fxg(1) Mend(50px)"> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> </div> <div class="loader-block W(40%) H(40px) Mb(20px) Bdrs(3px)"></div> </div> <div class="loader-block W(100%) H(40px) Bdrs(3px)"></div> </div> </div> </div> <div class="Ta(c)"> <button id="js-calendly-confirm-btn" class="js-confirm-calendar-button button button--disabled W(100%) Mt(20px)" disabled="disabled" data-step="extended-demo-step3-form" > Confirm </button> <button type="button" class="js-iframe-skip Bd(n) Bg(n) Td(u) Cur(p) C($color-grey-light-1) Mt(20px) D(ib)" data-step="extended-demo-step3-form">schedule later</button> </div> </div> </div> <form id="mktoForm_1041" class="marketo-forms" style="display:none"></form><div> <form class="js-vwo-form-validate-and-submit P(20px) P(0)--md D(f) H($extendedFormHeight) Ovy(a) Fld(c) Jc(sb) Maw(620px) Mx(a) Mt(80px)--md Mt(50px) Mb(50px) Pos(a) T(0) Start(0) End(0) form-transition" id="extended-demo-step3-form" method="post" action="/wp-json/action/request-demo-extended-steps" name="demo-step3-form" novalidate data-formtype="capability" data-event-on-submit="modal-request-demo-step3-submit" data-event-on-error="modal-request-demo-step3-error" data-event-on-success="modal-request-demo-step3-success" data-qa="modal-req-demo-extended-rd-step3-form"> <div> <div class="Mb(40px) Bdbw(1px) Bdbs(s) Bdbc($color-grey)"> <h2 class="Fz($font-size-18) Mt(0) Mb(15px) Fw(400)"> While we will deliver a demo that covers the entire VWO platform, please share a few details for us to <b>personalize the demo for you.</b> </h2> </div> <div class="Mb(5px) Mah(300px) Mah($none)--md Ovy(a)"> <h3 class="D(ib) Mb(25px) Mt(0) Fz($font-size-30)--md Fz($font-size-24) Lh($line-height-headings) Fw(600) Tt(n) js-demo-tools"> Select the capabilities that you would like us to emphasise on during the demo. </h3> <div class="Mb(40px) D(f) Ai(c) Flw(w) js-form-labels" data-active-label-class="label--line-large-active"> <input type="hidden" name="email" /> <input type="hidden" name="demo_meeting_campaign" /> <label class="label--line label--line-large js-label-mobile-app"> <input class="Cur(p) Op(0) V(h) W(0) M(0)" type="checkbox" name="mobile_app_heatmaps"> Mobile App Heatmaps </label> <label class="label--line label--line-large js-label-mobile-app"> <input class="Cur(p) Op(0) V(h) W(0) M(0)" type="checkbox" name="mobile_app_session_recordings"> Mobile App Session Recordings </label> <label class="label--line label--line-large"> <input class="Cur(p) Op(0) V(h) W(0) M(0)" type="checkbox" name="ab_testing"> A/B Testing </label> <label class="label--line label--line-large"> <input class="Cur(p) Op(0) V(h) W(0) M(0)" type="checkbox" name="split_testing"> Split Testing </label> <label class="label--line label--line-large"> <input class="Cur(p) Op(0) V(h) W(0) M(0)" type="checkbox" name="surveys"> Surveys </label> <label class="label--line label--line-large"> <input class="Cur(p) Op(0) V(h) W(0) M(0)" type="checkbox" name="multivariate_testing"> Multivariate Testing </label> <label class="label--line label--line-large"> <input class="Cur(p) Op(0) V(h) W(0) M(0)" type="checkbox" name="multi_arm_bandit_testing"> Multi-Arm Bandit Testing </label> <label class="label--line label--line-large"> <input class="Cur(p) Op(0) V(h) W(0) M(0)" type="checkbox" name="personalization"> Personalization </label> <label class="label--line label--line-large"> <input class="Cur(p) Op(0) V(h) W(0) M(0)" type="checkbox" name="form_analysis"> Form Analysis </label> <label class="label--line label--line-large"> <input class="Cur(p) Op(0) V(h) W(0) M(0)" type="checkbox" name="funnel_analysis"> Funnel Analysis </label> <label class="label--line label--line-large"> <input class="Cur(p) Op(0) V(h) W(0) M(0)" type="checkbox" name="mobile_app_testing"> Mobile App Testing </label> <label class="label--line label--line-large"> <input class="Cur(p) Op(0) V(h) W(0) M(0)" type="checkbox" name="server_side_testing"> Server Side Testing </label> <label class="label--line label--line-large"> <input class="Cur(p) Op(0) V(h) W(0) M(0)" type="checkbox" name="session_recordings"> Web Session Recordings </label> <label class="label--line label--line-large"> <input class="Cur(p) Op(0) V(h) W(0) M(0)" type="checkbox" name="heatmaps"> Web Heatmaps </label> <label class="label--line label--line-large"> <input class="Cur(p) Op(0) V(h) W(0) M(0)" type="checkbox" name="feature_rollouts_deploy"> Rollouts/Deploy </label> <label class="label--line label--line-large"> <input class="Cur(p) Op(0) V(h) W(0) M(0)" type="checkbox" name="user_segmentation"> User Segmentation </label> <label class="label--line label--line-large"> <input class="Cur(p) Op(0) V(h) W(0) M(0)" type="checkbox" name="feature_management"> Feature Management </label> </div> </div> </div> <div> <div class="My(20px) Ta(c)"> <button type="submit" disabled="disabled" class="button button--disabled W(100%) js-ext-next" data-step="extended-demo-step4-form" data-qa="modal-req-demo-extended-rd-form-step3-submit">Next</button> <button type="button" class="js-ext-skip Bd(n) Bg(n) Td(u) Cur(p) C($color-grey-light-1) Mt(20px) D(ib)" data-step="extended-demo-step4-form">Skip</button> </div> </div> </form> </div> <div> <form class="js-vwo-form-validate-and-submit P(20px) P(0)--md D(f) Maw(620px) Mx(a) Mt(80px)--md Mt(50px) Mb(50px) H($extendedFormHeight) Ovy(a) Fld(c) Jc(sb) Pos(a) T(0) Start(0) End(0) form-transition " id="extended-demo-step4-form" method="post" action="/wp-json/action/request-demo-extended-steps" name="demo-step4-form" novalidate data-formtype="maturity" data-event-on-submit="modal-request-demo-step4-submit" data-event-on-error="modal-request-demo-step4-error" data-event-on-success="modal-request-demo-step4-success" data-qa="modal-req-demo-extended-rd-step4-form"> <div> <button type="button" class="js-ext-back Cur(p) Bd(n) Bg(n) Mb(40px) Fz($font-size-14) D(if) Ai(c) C($color-grey-light-1) C($color-black):h" data-step="extended-demo-step3-form"> <svg width= "13" height= "13" class= "Mend(5px) Rotate(180deg)" ><use xlink:href="#icon-arrow-right"></use></svg> Back </button> <div class="Mb(24px)"> <h3 class="D(ib) M(0) Fz($font-size-30)--md Fz($font-size-24) Lh($line-height-headings) Fw(600) Tt(n)"> Which of these sounds like you? </h3> </div> <div class="Mb(40px) js-form-radio-labels" data-active-label-class="label--line-large-active"> <input type="hidden" name="email" /> <input type="hidden" name="demo_meeting_campaign" /> <label class="label--line label--line-large W(100%) Mend(0) Pstart(50px) Py(15px) Pos(r)"> <input class="Cur(p) Mend(10px) Hidden w-radio-input" value="I am new to using optimization & experimentation products." type="radio" name="prospect_maturity"> <svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" viewBox="0 0 32 32" class="w-radio-icon-default Pos(a) Start(20px) C($color-grey-light-1) Us(n) "><rect width="30" height="30" x="1" y="1" fill="#fff" stroke="currentColor" stroke-width="2" rx="15"></rect></svg> <svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" viewBox="0 0 32 32" class="w-radio-icon-filled Pos(a) Start(20px) C($color-white) Us(n)"><g fill-rule="evenodd" fill="currentColor"><path d="M16,0 C24.836556,-1.623249e-15 32,7.163444 32,16 C32,24.836556 24.836556,32 16,32 C7.163444,32 1.082166e-15,24.836556 0,16 C-1.082166e-15,7.163444 7.163444,1.623249e-15 16,0 Z M16,4 C9.372583,4 4,9.372583 4,16 C4,22.627417 9.372583,28 16,28 C22.627417,28 28,22.627417 28,16 C28,9.372583 22.627417,4 16,4 Z"></path> <rect width="16" height="16" x="8" y="8" rx="8" fill="currentColor"></rect></g></svg> I am new to using optimization & experimentation products. </label> <label class="label--line label--line-large W(100%) Mend(0) Pstart(50px) Py(15px) Pos(r)"> <input class="Cur(p) Mend(10px) Hidden w-radio-input" type="radio" value="I have used other optimization & experimentation products." name="prospect_maturity"> <svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" viewBox="0 0 32 32" class="w-radio-icon-default Pos(a) Start(20px) C($color-grey-light-1) Us(n) "><rect width="30" height="30" x="1" y="1" fill="#fff" stroke="currentColor" stroke-width="2" rx="15"></rect></svg> <svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" viewBox="0 0 32 32" class="w-radio-icon-filled Pos(a) Start(20px) C($color-white) Us(n)"><g fill-rule="evenodd" fill="currentColor"><path d="M16,0 C24.836556,-1.623249e-15 32,7.163444 32,16 C32,24.836556 24.836556,32 16,32 C7.163444,32 1.082166e-15,24.836556 0,16 C-1.082166e-15,7.163444 7.163444,1.623249e-15 16,0 Z M16,4 C9.372583,4 4,9.372583 4,16 C4,22.627417 9.372583,28 16,28 C22.627417,28 28,22.627417 28,16 C28,9.372583 22.627417,4 16,4 Z"></path> <rect width="16" height="16" x="8" y="8" rx="8" fill="currentColor"></rect></g></svg> I have used other optimization & experimentation products. </label> <label class="label--line label--line-large W(100%) Mend(0) Pstart(50px) Py(15px) Pos(r)"> <input class="Cur(p) Mend(10px) Hidden w-radio-input" type="radio" value="I have used VWO in the past and know the space well." name="prospect_maturity"> <svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" viewBox="0 0 32 32" class="w-radio-icon-default Pos(a) Start(20px) C($color-grey-light-1) Us(n) "><rect width="30" height="30" x="1" y="1" fill="#fff" stroke="currentColor" stroke-width="2" rx="15"></rect></svg> <svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" viewBox="0 0 32 32" class="w-radio-icon-filled Pos(a) Start(20px) C($color-white) Us(n)"><g fill-rule="evenodd" fill="currentColor"><path d="M16,0 C24.836556,-1.623249e-15 32,7.163444 32,16 C32,24.836556 24.836556,32 16,32 C7.163444,32 1.082166e-15,24.836556 0,16 C-1.082166e-15,7.163444 7.163444,1.623249e-15 16,0 Z M16,4 C9.372583,4 4,9.372583 4,16 C4,22.627417 9.372583,28 16,28 C22.627417,28 28,22.627417 28,16 C28,9.372583 22.627417,4 16,4 Z"></path> <rect width="16" height="16" x="8" y="8" rx="8" fill="currentColor"></rect></g></svg> I have used VWO in the past and know the space well. </label> </div> </div> <div> <div class="My(20px) Ta(c)"> <button type="submit" disabled="disabled" class="button button--disabled W(100%) js-ext-next" data-step="extended-demo-step5-form" data-qa="modal-req-demo-extended-rd-form-step4-submit">Next</button> <button type="button" class="js-ext-skip Bd(n) Bg(n) Td(u) Cur(p) C($color-grey-light-1) Mt(20px) D(ib)" data-step="extended-demo-step5-form">Skip</button> </div> </div> </form> </div> <div> <form class="js-vwo-form-validate-and-submit P(20px) P(0)--md D(f) Maw(620px) Mx(a) Mt(80px)--md Mt(50px) Mb(50px) H($extendedFormHeight) Ovy(a) Fld(c) Jc(sb) Pos(a) T(0) Start(0) End(0) form-transition" id="extended-demo-step5-form" method="post" action="/wp-json/action/request-demo-extended-steps" name="demo-step5-form" novalidate data-formtype="usecase" data-event-on-submit="modal-request-demo-step5-submit" data-event-on-error="modal-request-demo-step5-error" data-event-on-success="modal-request-demo-step5-success" data-qa="modal-req-demo-extended-rd-step5-form"> <div> <button type="button" class="js-ext-back Cur(p) Bd(n) Bg(n) Mb(40px) Fz($font-size-14) D(if) Ai(c) C($color-grey-light-1) C($color-black):h" data-step="extended-demo-step4-form"> <svg width= "13" height= "13" class= "Mend(5px) Rotate(180deg)" ><use xlink:href="#icon-arrow-right"></use></svg> Back </button> <div class="Mb(30px)"> <h3 class="D(ib) M(0) Fz($font-size-30)--md Fz($font-size-24) Fw(600) Tt(n) Lh($line-height-headings)"> Please share the use cases, goals or needs that you are trying to solve. </h3> </div> <input type="hidden" name="email" /> <input type="hidden" name="demo_meeting_campaign" /> <textarea name="use_case" class="input-text input-text--white W(100%) Mb(40px)" cols="30" rows="8"></textarea> </div> <div> <div class="My(20px) Ta(c)"> <button type="submit" disabled="disabled" class="button button--disabled W(100%) js-ext-next" data-step="extended-demo-step6-form" data-qa="modal-req-demo-extended-rd-form-submit">Next</button> <button type="button" class="js-ext-skip Bd(n) Bg(n) Td(u) Cur(p) C($color-grey-light-1) Mt(20px) D(ib)" data-step="extended-demo-step6-form">Skip</button> </div> </div> </form> </div> <div> <form class="js-vwo-form-validate-and-submit P(20px) P(0)--md D(f) Maw(620px) Mx(a) Mt(80px)--md Mt(50px) Mb(50px) H($extendedFormHeight) Ovy(a) Fld(c) Jc(sb) Pos(a) T(0) Start(0) End(0) form-transition" id="extended-demo-step6-form" method="post" action="/wp-json/action/request-demo-extended-steps" name="demo-step6-form" novalidate data-formtype="url" data-event-on-submit="modal-request-demo-step6-submit" data-event-on-error="modal-request-demo-step6-error" data-event-on-success="modal-request-demo-step6-success" data-qa="modal-req-demo-extended-rd-step6-form"> <div> <button type="button" class="js-ext-back Cur(p) Bd(n) Bg(n) Mb(40px) Fz($font-size-14) D(if) Ai(c) C($color-grey-light-1) C($color-black):h" data-step="extended-demo-step5-form"> <svg width= "13" height= "13" class= "Mend(5px) Rotate(180deg)" ><use xlink:href="#icon-arrow-right"></use></svg> Back </button> <div class="Mb(30px)"> <h3 class="D(ib) Mb(10px) Mt(0) Fz($font-size-30)--md Fz($font-size-24) Fw(600) Tt(n) Lh($line-height-headings)"> Please provide your website URL or links to your application. </h3> <p class="M(0) C(#333333)"> We will come prepared with a demo environment for this specific website or application. </p> </div> <input type="hidden" name="email" /> <input type="hidden" name="demo_meeting_campaign" /> <div class="Mb(20px)"> <label class="Fz($font-size-13) Fw(500) Tt(n) D(ib) Mb(8px)" for="website_link"> Website URL </label> <input type="url" id="website_link" data-optional="true" name="website_to_be_optimized" placeholder="https://" class="input-text input-text--white W(100%) Py(13px)"> <div class="C($color-red) Fz($font-size-12) Trsp($Op) Trsdu(0.15s) Op(0) invalid-input+Op(1) invalid-reason"> Invalid URL </div> </div> <div class="Mb(40px)"> <label class="Fz($font-size-13) Fw(500) Tt(n) D(ib) Mb(8px)" for="application_link"> Application URL </label> <input type="url" id="application_link" data-optional="true" name="application_to_be_optimized" placeholder="https://" class="input-text input-text--white W(100%) Py(13px)"> <div class="C($color-red) Fz($font-size-12) Trsp($Op) Trsdu(0.15s) Op(0) invalid-input+Op(1) invalid-reason"> Invalid URL </div> </div> </div> <div> <div class="My(20px) Ta(c)"> <button type="submit" class="button btn-modal-form-submit W(100%) Mb(40px)" data-qa="modal-req-demo-extended-rd-form-step6-submit">Finish</button> </div> </div> </form> </div> <div class="D(n) Pos(a) T(50%) TranslateY(-50%) Start(0)" id="extended-demo-thankyou"> <div class="Ta(c)"> <div class="W(4/12) M(a)"> <div class="js-lottie-request-demo-success Maw(160px) Mih(160px) M(a)"></div> </div> <div class="Ta(c) Mt(30px) Fz($font-size-20) js-thankyou-screen-with-time D(n)"> <span class="js-demo-final-screen-username Fw(600)"> </span>, you're all set to experience the VWO demo. <p class="Mt(0) Mb(50px)"> I can't wait to meet you on <span class="js-meeting-date Fw(600)"></span> at <span class="js-meeting-time Fw(600)"></span> </p> <div class="D(f) Ai(c) Jc(c) js-agent-name-container"> <div class="Mend(10px)"> <img src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" alt= "" decoding= "async" width= "60" height= "60" class= "js-agent-img-link Bdrs(50%) D(b)" /> </div> <div class="D(f) Fld(c) Ai(fs)"> <span class="js-assignee-name Fz($font-size-16) Fw(600)"> </span> <span class="Fz($font-size-14) C($color-grey-light-1)">Account Executive</span> </div> </div> </div> <p class="Ta(c) Mt(30px) Fz($font-size-20) js-thankyou-screen-without-time"> <span class="js-demo-final-screen-username Fw(600)"> </span>, thank you for sharing the details. Your dedicated VWO representative, will be in touch shortly to set up a time for this demo. </p> </div> </div> </div> </div> <div class="Maw(430px) W(4/12)--md js-req-demo-extended-testimonial D(n) D(b)--md"> <div class=" H(100%) D(f) Fld(c)"> <div class="js-testimonials-container js-extended-demo-step2-form bg-request-demo-testimonial-1 Pos(r) H(100%) Bgp(c_t) Bgr(nr) Bgz(ct)"> <blockquote class="M(0) Pos(a) C($color-white) B(0) P(30px)"> <svg width= "30" height= "30" ><use xlink:href="#icon-quote"></use></svg> <p class="Fz($font-size-20) Mb(30px)"> We're satisfied and glad we picked VWO. We're getting the ROI from our experiments. </p> <div class="D(f) Ai(c)"> <div class="Fxg(1) Bdendw(1px) Bdends(s) Bdendc($color-grey) Pend(10px) Mend(10px)"> <cite class="Fz($font-size-16) D(b) Fs(n)">Christoffer Kjellberg</cite> <span class="Fz($font-size-12) C(#b5b5b5)">CRO Manager</span> </div> <div class="Ta(c) Fxg(1)"> <picture><img src="https://static.wingify.com/gcp/wp-content/themes/vwo/images/new-website/request-demo-extended/ideal-of-sweden@2x.png?tr=w-0.5,h-0.5" srcset="https://static.wingify.com/gcp/wp-content/themes/vwo/images/new-website/request-demo-extended/ideal-of-sweden@2x.png?tr=w-0.5,h-0.5 1x, https://static.wingify.com/gcp/wp-content/themes/vwo/images/new-website/request-demo-extended/ideal-of-sweden@2x.png 2x" alt= "" decoding= "async" width= "168" height= "14" class= "H(a)" loading= "lazy" /></picture> </div> </div> </blockquote> </div> <div class="js-testimonials-container js-extended-demo-step3-form D(n) bg-request-demo-testimonial-2 Pos(r) H(100%) Bgp(c) Bgr(nr) Bgz(cv) Bgp(c_t)"> <blockquote class="M(0) Pos(a) C($color-white) B(0) P(30px)"> <svg width= "30" height= "30" ><use xlink:href="#icon-quote"></use></svg> <p class="Fz($font-size-20) Mb(30px)"> VWO has been so helpful in our optimization efforts. Testing opportunities are endless and it has allowed us to easily identify, set up, and run multiple tests at a time. </p> <div class="D(f) Ai(c)"> <div class="Fxg(1) Bdendw(1px) Bdends(s) Bdendc($color-grey) Pend(10px) Mend(10px)"> <cite class="Fz($font-size-16) D(b) Fs(n)">Elizabeth Levitan</cite> <span class="Fz($font-size-12) C(#b5b5b5)">Digital Optimization Specialist</span> </div> <div class="Ta(c) Fxg(1)"> <picture><img src="https://static.wingify.com/gcp/wp-content/themes/vwo/images/new-website/request-demo-extended/pennfoster@2x.png?tr=w-0.5,h-0.5" srcset="https://static.wingify.com/gcp/wp-content/themes/vwo/images/new-website/request-demo-extended/pennfoster@2x.png?tr=w-0.5,h-0.5 1x, https://static.wingify.com/gcp/wp-content/themes/vwo/images/new-website/request-demo-extended/pennfoster@2x.png 2x" alt= "" decoding= "async" width= "77" height= "40" class= "H(a)" loading= "lazy" /></picture> </div> </div> </blockquote> </div> <div class="js-testimonials-container js-extended-demo-step4-form D(n) bg-request-demo-testimonial-3 Pos(r) H(100%) Bgp(c) Bgr(nr) Bgz(cv) Bgp(c_t)"> <blockquote class="M(0) Pos(a) C($color-white) B(0) P(30px)"> <svg width= "30" height= "30" ><use xlink:href="#icon-quote"></use></svg> <p class="Fz($font-size-20) Mb(30px)"> As the project manager for our experimentation process, I love how the functionality of VWO allows us to get up and going quickly but also gives us the flexibility to be more complex with our testing. </p> <div class="D(f) Ai(c)"> <div class="Fxg(1) Bdendw(1px) Bdends(s) Bdendc($color-grey) Pend(10px) Mend(10px)"> <cite class="Fz($font-size-16) D(b) Fs(n)">Tara Rowe</cite> <span class="Fz($font-size-12) C(#b5b5b5)">Marketing Technology Manager</span> </div> <div class="Ta(c) Fxg(1)"> <picture><img src="https://static.wingify.com/gcp/wp-content/themes/vwo/images/new-website/request-demo-extended/truckstop@2x.png?tr=w-0.5,h-0.5" srcset="https://static.wingify.com/gcp/wp-content/themes/vwo/images/new-website/request-demo-extended/truckstop@2x.png?tr=w-0.5,h-0.5 1x, https://static.wingify.com/gcp/wp-content/themes/vwo/images/new-website/request-demo-extended/truckstop@2x.png 2x" alt= "" decoding= "async" width= "154" height= "40" class= "H(a)" loading= "lazy" /></picture> </div> </div> </blockquote> </div> <div class="js-testimonials-container js-extended-demo-step5-form js-extended-demo-step6-form D(n) bg-request-demo-testimonial-4 Pos(r) H(100%) Bgp(c) Bgr(nr) Bgz(cv) Bgp(c_t)"> <blockquote class="M(0) Pos(a) C($color-white) B(0) P(30px)"> <svg width= "30" height= "30" ><use xlink:href="#icon-quote"></use></svg> <p class="Fz($font-size-20) Mb(30px)"> You don't need a website development background to make VWO work for you. 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