Asiakaspalvelu ja suoramarkkinointi

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sm:px-10 lg:w-4/12 xl:w-3/12"></div> <div class="hero__content lg:w-8/12 xl:w-9/12 px-6 sm:px-10 pt-6 relative z-20"> <div class="breadcrumb font-base mb-6"> <a href="/mita-teemme/" class="text-sm pr-1 overflow-hidden whitespace-nowrap">Mitä teemme</a> <span class="text-sm pr-1 overflow-hidden whitespace-nowrap">/</span> <a href="/mita-teemme/tietosuoja/" class="text-sm pr-1 overflow-hidden whitespace-nowrap">Tietosuoja</a> <span class="text-sm pr-1 overflow-hidden whitespace-nowrap">/</span> <a href="/mita-teemme/tietosuoja/datan-kayttotarkoitukset/" class="text-sm pr-1 overflow-hidden whitespace-nowrap">Datan käyttötarkoitukset</a> <span class="text-sm pr-1 overflow-hidden whitespace-nowrap">/</span> <span class="text-sm overflow-hidden whitespace-nowrap">Asiakaspalvelu ja suoramarkkinointi</span> </div> <h1 class="hero__headline mb-10 leading-tight lg:leading-none text-3xl lg:text-7xl w-full">Asiakaspalvelu ja suoramarkkinointi</h1> <p class="hero__ingress mb-10 text-xl w-full">Hyödynnämme dataa saumattoman asiakaskokemuksen tuottamiseksi.
Autamme käyttäjiä löytämään itselleen kaikkein kiinnostavimmat tuotteet, tarjoukset ja asiakasedut. 
Ratkaisemme mahdolliset ongelmatilanteet henkilökohtaisen asiakaspalvelun kautta aina kun mahdollista. </p> </div> </div> </div> </div> <div class="main-content is-content-page has-nav"> <div class="lg:flex mx-auto w-full max-w-screen-xl"> <div class="px-6 sm:px-10 min-h-24 lg:w-4/12 xl:w-3/12"> <div class="side-nav bg-structural-900 mb-12 -mx-6 sm:-mx-10 lg:mx-0 lg:min-h-160 lg:rounded-lg lg:sticky top-24 lg:top-40 z-30"> <button type="button" class="side-nav__toggler flex items-center lg:hidden justify-between py-8 px-12 text-base text-white w-full"> <span>Asiakaspalvelu ja suoramarkkinointi</span> <svg width="18" height="12" viewBox="0 0 18 12" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M2.115 0.885132L9 7.75513L15.885 0.885132L18 3.00013L9 12.0001L0 3.00013L2.115 0.885132Z" class="fill-current" /> </svg> </button> <ul class="side-nav__list side-nav__lvl1 side-nav__lvl overflow-y-auto text-white lg:py-8 px-8"> <li class="side-nav__item border-b border-structural-800 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class="block py-4 md:py-2">Suoramarkkinoinnin käytännöt</span> </a> </li> <li class="side-nav__item pl-10 relative "> <a href="/mita-teemme/tietosuoja/tuotekohtaiset-tarkennukset/paatelaitteen-sijaintitiedot-gps/" class="block hover:text-structural-500 text-sm"> <span class="block py-4 md:py-2">Päätelaitteen sijaintitiedot (GPS)</span> </a> </li> <li class="side-nav__item pl-10 relative "> <a href="/mita-teemme/tietosuoja/tuotekohtaiset-tarkennukset/mobiilisovellukset/" class="block hover:text-structural-500 text-sm"> <span class="block py-4 md:py-2">Mobiilisovellukset</span> </a> </li> <li class="side-nav__item pl-10 relative "> <a href="/mita-teemme/tietosuoja/tuotekohtaiset-tarkennukset/palvelukohtaiset-tietosuojakuvaukset/" class="block hover:text-structural-500 text-sm"> <span class="block py-4 md:py-2">Palvelukohtaiset tietosuojakuvaukset</span> </a> </li> <li class="side-nav__item pl-10 relative "> <a href="/mita-teemme/tietosuoja/tuotekohtaiset-tarkennukset/tietoturvavinkkeja/" class="block hover:text-structural-500 text-sm"> <span class="block py-4 md:py-2">TIetoturvavinkkejä</span> </a> </li> </ul> </li> <li class="side-nav__item flex flex-wrap items-start justify-between pl-10 relative "> <a href="/mita-teemme/tietosuoja/tietosuojalauseke/" class="flex-1 flex-grow hover:text-structural-500 text-sm"> <span class="block py-4 md:py-2">Tietosuojalauseke</span> </a> <button type="button" class="lvl-toggler collapsed"></button> <ul class="side-nav__lvl3 side-nav__lvl children w-full text-white "> <li class="side-nav__item pl-10 relative "> <a href="/mita-teemme/tietosuoja/tietosuojalauseke/tietosuojalausekkeen-muutokset/" class="block hover:text-structural-500 text-sm"> <span class="block py-4 md:py-2">Tietosuojalausekkeen muutokset</span> </a> </li> </ul> </li> </ul> </li> </ul> </div> </div> <article class="lg:w-8/12 xl:w-9/12"> <div class="text-content max-w-screen-xl mt-24 mx-auto px-6 pb-16 sm:px-10"> <h5>Käsittelemme dataa asiakaspalvelua ja suoramarkkinointia varten esimerkiksi seuraavin tavoin:</h5> </div> <div class="main-content-blocks"><div class="main-content__block"> <div class="content-5050 max-w-screen-xl mx-auto px-6 sm:px-10 lg:mx-0 xl:mx-0" id="contentasiakaspalvelu"> <div class="text-structural-900 flex flex-wrap items-center flex-row-reverse"> <div class="w-full md:w-2/4 lg:pl-12"> <img class="m-auto mb-12 md:mb-0 w-full" src="/globalassets/sanoma-media-finland/mita-teemme/tietosuoja/datan-kayttotarkoitukset/asiakasviestinta-suoramarkkinoiti-ja-aspa/2-av-sm.png?width=1000&mode=crop&quality=80" alt="Asiakaspalvelu"/> </div> <div class="flex flex-col text-lg w-full md:w-2/4 m-auto md:pr-12"> <h3 class="text-2xl pb-4">Asiakaspalvelu</h3> <div class="content-5050__content pb-10"> <p>Asiakaspalvelijamme auttavat käyttäjiä eri palveluiden käytössä ja esittävät käyttäjille asiakastietoihin perustuvia tarjouksia.</p> <p>Asiakaspalvelumme kerää asiakassuhteen hoitamiseksi esimerkiksi asiakaspalautteet ja  tukipyyntöjen tiedot sekä tiedot itse ongelmasta, jota ratkottiin. Tallennamme myös asiakaspalvelupuhelut.</p> </div> <div class="flex flex-col pb-8 font-semibold"> </div> </div> </div> </div></div><div class="main-content__block"> <div class="content-5050 max-w-screen-xl mx-auto px-6 sm:px-10 lg:mx-0 xl:mx-0" id="contentsuoramarkkinointi"> <div class="text-structural-900 flex flex-wrap items-center "> <div class="w-full md:w-2/4 lg:pr-12"> <img class="m-auto mb-12 md:mb-0 w-full" src="/globalassets/sanoma-media-finland/mita-teemme/tietosuoja/datan-kayttotarkoitukset/asiakasviestinta-suoramarkkinoiti-ja-aspa/hero-av-sm.png?width=1000&mode=crop&quality=80" alt="Suoramarkkinointi"/> </div> <div class="flex flex-col text-lg w-full md:w-2/4 m-auto md:pl-12"> <h3 class="text-2xl pb-4">Suoramarkkinointi</h3> <div class="content-5050__content pb-10"> <p>Markkinoimme omia tuotteitamme esimerkiksi sähköpostitse tai puhelimitse.</p> <p>Pyrimme kohdentamaan tarjoukset siten, että ne olisivat käyttäjille mahdollisimman kiinnostavia. Tarjoamme käyttäjille sopivia tarjouksia perustuen kunkin käyttäjän tilaushistoriaan tai mielenkiinnonkohteisiin, joista käyttäjä on meille kertonut tai jotka olemme arvioineet perustuen digitaalisten palveluiden käytöstä havainnoituun dataan. </p> </div> <div class="flex flex-col pb-8 font-semibold"> </div> </div> </div> </div></div><div class="main-content__block"> <div class="text px-6 sm:px-10" id="txtblockhaluatkotietää"> <div class="text-content mx-auto relative max-w-screen-xxxl w-full"> <h5 style="text-align: center;">Haluatko tietää tarkemmin, <strong>kuinka käytämme dataa asiakasviestintää, suoramarkkinointia ja asiakaspalvelua varten?  </strong></h5> <h6 style="text-align: center;"><a title="Lue lisää" href="/mita-teemme/tietosuoja/datan-kayttotarkoitukset/asiakasviestinta-suoramarkkinointi-ja-asiakaspalvelu/lisatiedot-asiakasviestinta/">Lue lisää täältä</a></h6> </div> </div></div><div class="main-content__block"> <div class="text-color-liftup-list px-6 sm:px-10" id="liftuplistmuutkäyttötarkoitukset"> <h1 class="mb-5 sm:mb-20 leading-tight lg:leading-none text-3xl lg:text-7xl w-full"> Muut käyttötarkoitukset </h1> <div class="lg:grid-cols-3 text-structural-900 justify-center grid grid-cols-1 md:grid-cols-2 gap-12 lg:gap-16 xl:gap-20 m-auto"><div class="h-full"> <div class="text-color-liftup p-8 bg-primary-300 text-white h-full flex flex-col text-md" id="txtcolorlisttuotteidentoimitusjapersonointi"> <h2 class="pb-12 text-xl">Tuotteiden toimitus ja personointi</h2> <div class="pb-8"> <p>Hyödynnämme dataa saumattoman asiakaskokemuksen tuottamiseksi. Autamme käyttäjiä löytämään itselleen kaikkein kiinnostavimmat tuotteet, tarjoukset ja asiakasedut.</p> </div> <a href="/mita-teemme/tietosuoja/datan-kayttotarkoitukset/tuotteiden-toimitus-ja-personointi/" target="" class="link--arrow-svg flex font-TheMessageDemiBold items-center py-4 mt-auto text-base"> <span>Lue lisää</span> <svg width="23" height="16" viewBox="0 0 23 16" fill="none" xmlns="http://www.w3.org/2000/svg" class="fill-current ml-4 my-auto min-w-8"> <path d="M14.8571 0L13.2457 1.61143L18.48 6.85714H0V9.14286H18.48L13.2343 14.3886L14.8571 16L22.8571 8L14.8571 0Z" /> </svg> </a> </div> </div><div class="h-full"> <div class="text-color-liftup p-8 bg-primary-300 text-white h-full flex flex-col text-md" id="txtcolorliftupmainonnankohdentaminen"> <h2 class="pb-12 text-xl">Mainonnan kohdentaminen</h2> <div class="pb-8"> <p>Datan avulla esitämme yhdessä yhteistyökumppaneidemme kanssa käyttäjille mainontaa, joka on todennäköisesti käyttäjiä kiinnostavaa. Samalla tarjoamme mainostajille kohderyhmiä sivustoillamme ja sovelluksissamme näytettäville mainoksille – lehdet on kautta aikojen rahoitettu osittain mainoksilla.</p> </div> <a href="/mita-teemme/tietosuoja/datan-kayttotarkoitukset/mainonnan-kohdentaminen/" target="" class="link--arrow-svg flex font-TheMessageDemiBold items-center py-4 mt-auto text-base"> <span>Lue lisää</span> <svg width="23" height="16" viewBox="0 0 23 16" fill="none" xmlns="http://www.w3.org/2000/svg" class="fill-current ml-4 my-auto min-w-8"> <path d="M14.8571 0L13.2457 1.61143L18.48 6.85714H0V9.14286H18.48L13.2343 14.3886L14.8571 16L22.8571 8L14.8571 0Z" /> </svg> </a> </div> </div><div class="h-full"> <div class="text-color-liftup p-8 bg-primary-300 text-white h-full flex flex-col text-md" id="txtcolorliftuptuotekehitysjaraportointi"> <h2 class="pb-12 text-xl">Tuotekehitys ja raportointi</h2> <div class="pb-8"> <div class="pb-8">Käytämme dataa kehittääksemme jatkuvasti tuotteiden ja palveluiden käyttöliittymiä ja käyttökokemusta. Teemme kysely- ja kuluttajatutkimuksia sekä raportteja liiketoiminnan päätöksenteon tueksi.</div> </div> <a href="/mita-teemme/tietosuoja/datan-kayttotarkoitukset/tuotekehitys-ja-raportointi/" target="" class="link--arrow-svg flex font-TheMessageDemiBold items-center py-4 mt-auto text-base"> <span>Lue lisää</span> <svg width="23" height="16" viewBox="0 0 23 16" fill="none" xmlns="http://www.w3.org/2000/svg" class="fill-current ml-4 my-auto min-w-8"> <path d="M14.8571 0L13.2457 1.61143L18.48 6.85714H0V9.14286H18.48L13.2343 14.3886L14.8571 16L22.8571 8L14.8571 0Z" /> </svg> </a> </div> </div></div> </div></div><div class="main-content__block"> <div class="block-container px-6 sm:px-10 text-structural-900" id="quicklinkfooter"> <div class="flex grid sm:grid-cols-2 gap-8 sm:gap-12 lg:grid-cols-4"> <a class="link--arrow-svg p-8 shadow-lg border-t-8 border-primary-300 flex items-start text-primary-300" href="/mita-teemme/tietosuoja/tietosuojalauseke/"> <svg width="23" height="16" viewBox="0 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