Google Search’s evolution in Asia Pacific

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ng-init="drawerToggle = {'open': true}"> <section class="article-hero" data-analytics-module="{ "module_name": "Article Hero", "section_header": "Google Search’s evolution in Asia Pacific" }"> <div class="article-hero__container"> <div class="article-hero__primary-tag__col"> <a class="h-u-mb-std article-hero__primary-tag article-hero__primary-tag--link data-analytics-onclick" href="http://web.archive.org/web/20230927173947/https://blog.google/topics/google-asia/" data-analytics="{ "category" : "landing page lead", "action" : "eyebrow topic link", "label" : "product Google in Asia" }" data-ga4-analytics-eyebrow-click="{ "link_text": "Google in Asia", "link_url": "https://blog.google/topics/google-asia/", "link_type": "internal" }" data-ga4-analytics-landing-lead="{ "event": "landing_page_lead", "link_text": "Google in Asia" }"> <p class="h-c-eyebrow article-hero__primary-tag--link__text">Google in Asia</p> </a> </div> <h1 class="article-hero__h1">Google Search’s evolution in Asia Pacific</h1> </div> </section> <div class="article-meta__author-container" data-analytics-module="{ "module_name": "Hero Menu", "section_header": "Google Search’s evolution in Asia Pacific" }"> <div class="article-meta__author-wrapper"> <div class="article-meta__abstract"> <div class="article-meta__abstract-container"> <div class="article-meta__published-wrapper article-meta__vertical-line "> <p class="article-meta__published-at">Sep 27, 2023</p> <p class="article-meta__read-time" data-reading-time-render><span class="article-meta__read-time--number"></span>min read</p> </div> <div class="uni-social-share uni-social-share--mobile" data-component="uni-social-share-dropdowm"> <a aria-label="Share" class="uni-social-share__trigger" role="button" tabindex="0" aria-expanded="false" data-analytics="{ "event": "page interaction", "category": "social", "action": "menu", "label": "label" }"> <svg class="h-c-icon h-c-icon--color-text" title="Share" aria-hidden="true"> <use 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Keyword:%0A%0AGoogle%20Search%E2%80%99s%20evolution%20in%20Asia%20Pacific%0A%0AHere’s a quick look back at moments along the journey we’ve taken to make Search more helpful for people across Asia Pacific.%0A%0Ahttps://blog.google/around-the-globe/google-asia/search-in-apac/" target="_blank" data-analytics="{ "event": "page interaction", "category": "social", "action": "share", "label": "email" }" data-ga4-method="email"> <svg aria-hidden="true" class="h-c-icon h-c-icon--social h-c-icon--30px" viewbox="0 0 30 30"> <use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="/web/20230927173947im_/https://blog.google/static/blogv2/images/icons.svg#social-mail"></use> </svg> <div class="article-share__title">Mail</div> </a> <div class="copy-link uni-copy-share uni-click-tracker" data-component="uni-copy-popup-component" data-analytics="{ "event": "page interaction", "category": "social", "action": "share", "label": "copy" }" data-ga4-analytics-share-copy-link data-ga4-method="Copy link"> 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class="article-meta__container"> <div class="article-meta__content"> <div class="article-meta__author"> <div class="article-meta__author-noimage" data-component="uni-monogram" data-author="Yolyn Ang"> </div> <div class="article-meta__author-info"> <div class="article-meta__author-name">Yolyn Ang</div> <div class="article-meta__author-title"> VP, Knowledge & Information Partnerships, Google Asia Pacific </div> </div> </div> </div> <div class="article-share__wrapper" data-analytics-module="{ "module_name": "Hero Share", "section_header": "Google Search’s evolution in Asia Pacific" }"> <div class="uni-social-share uni-social-share--desktop" data-component="uni-social-share-dropdowm"> <a aria-label="Share" class="uni-social-share__trigger" role="button" tabindex="0" aria-expanded="false" data-analytics="{ "event": "page interaction", "category": "social", "action": "menu", "label": "label" }"> <svg class="h-c-icon h-c-icon--color-text" title="Share" aria-hidden="true"> <use 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Keyword:%0A%0AGoogle%20Search%E2%80%99s%20evolution%20in%20Asia%20Pacific%0A%0AHere’s a quick look back at moments along the journey we’ve taken to make Search more helpful for people across Asia Pacific.%0A%0Ahttps://blog.google/around-the-globe/google-asia/search-in-apac/" target="_blank" data-analytics="{ "event": "page interaction", "category": "social", "action": "share", "label": "email" }" data-ga4-method="email"> <svg aria-hidden="true" class="h-c-icon h-c-icon--social h-c-icon--30px" viewbox="0 0 30 30"> <use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="/web/20230927173947im_/https://blog.google/static/blogv2/images/icons.svg#social-mail"></use> </svg> <div class="article-share__title">Mail</div> </a> <div class="copy-link uni-copy-share uni-click-tracker" data-component="uni-copy-popup-component" data-analytics="{ "event": "page interaction", "category": "social", "action": "share", "label": "copy" }" data-ga4-analytics-share-copy-link data-ga4-method="Copy link"> <a class="copy-link__trigger copy-link__trigger-text" href="#" data-ga4-method="Copy link"> <svg class="h-c-icon h-c-icon--color-text" title="Share"> <use xlink:href="/web/20230927173947im_/https://blog.google/static/blogv2/images/icons.svg#social-link"></use> </svg> <div class="copy-link__title">Copy link</div> </a> <div class="copy-link__dialog copy-link__content" aria-labelledby="copy-popover-icon" uni-options="{"copyTextButton": "COPIED TO CLIPBOARD"}"> <input class="h-c-copy copy-link__url" value="https://blog.google/around-the-globe/google-asia/search-in-apac/" id="copy-link" readonly="readonly" type="text" aria-hidden="true"/> <div class="copy-link__copy-message" role="status" tabindex="0"></div> </div> </div> </div> </div> </div> </div> </div> <div class="article-image-hero"> <div class="article-image-hero__container"> <figure class="article-image--full-aspect article-module"> <div class="aspect-ratio-image" style="--height-percentage: 41.7%;"> <div class="aspect-ratio-image__container"> <img srcset="http://web.archive.org/web/20230927173947im_/https://storage.googleapis.com/gweb-uniblog-publish-prod/images/05_Key_Art_for_search_blog_-_no_o.width-600.format-webp.webp 600w, http://web.archive.org/web/20230927173947im_/https://storage.googleapis.com/gweb-uniblog-publish-prod/images/05_Key_Art_for_search_blog_-_no_.width-1200.format-webp.webp 1200w, http://web.archive.org/web/20230927173947im_/https://storage.googleapis.com/gweb-uniblog-publish-prod/images/05_Key_Art_for_search_blog_-_no_.width-1600.format-webp.webp 1600w" sizes="(max-width: 599px) 100vw, (max-width: 1023px) 600px, 1024px" src="http://web.archive.org/web/20230927173947im_/https://storage.googleapis.com/gweb-uniblog-publish-prod/images/05_Key_Art_for_search_blog_-_no_.width-1200.format-webp.webp" fetchpriority="high" alt="Illustration of a Google Search bar that reads "25 years of Google Search", against a backdrop of a mountain, clouds, the Taj Mahal, sushi, Marina Bay Sands, a pagoda, a merlion statue" class="aspect-ratio-image__image"> </div> </div> </figure> </div> </div> <section class="uni-container article-container"> <div class="uni-wrapper article-container__wrapper"> <div class="uni-content uni-blog-article-container article-container__content " data-reading-time="true" data-component="uni-drop-cap|uni-tombstone">  <div class="module--text module--text__article" data-analytics-module="{ "module_name": "Paragraph", "section_header": "Google Search’s evolution in Asia Pacific" }"> <div class="uni-paragraph article-paragraph" data-component="uni-article-paragraph"> <div class="rich-text"><p data-block-key="0ch6a">What was the last thing you searched on Google? For me, it was “best snowskin mooncake in Singapore” — a classic treat to celebrate the Mid-Autumn Festival that is approaching this weekend. No matter what you're searching for, our goal since Google Search launched 25 years ago has remained the same: to deliver the highest-quality information to everyone.</p><p data-block-key="8tlku">And all these years later, as our CEO Sundar Pichai has <a href="http://web.archive.org/web/20230927173947/https://blog.google/inside-google/message-ceo/google-25th-birthday-sundar-pichai/#:~:text=Search%20is%20still%20at%20the,than%202%20billion%20users%20each.">said</a>: it's still our biggest moonshot, with so much more to do. 15% of searches we see every day are ones we’ve never seen before — meaning we have to constantly improve Search to make sure we’re staying relevant with what people are asking. We make thousands of improvements to Search every year, and particularly with advancements in AI, we are continuing to reimagine what Search can be.</p><p data-block-key="jcju">As we celebrate our 25th <a href="http://web.archive.org/web/20230927173947/https://blog.google/inside-google/message-ceo/google-25th-birthday-sundar-pichai/">birthday</a> this week, here’s a quick look back at moments along the journey we’ve taken to make Search more helpful for people across Asia Pacific.</p><h3 data-block-key="3t8ir">Search in your language</h3><p data-block-key="5bd9i">Back in 1998, Google started as an English-only service. From the start, we knew that helping people all around the world meant we would need to expand it to their languages. So within <a href="http://web.archive.org/web/20230927173947/http://googlepress.blogspot.com/2000/09/google-launches-new-japanese-chinese.html">two years</a>, we were operating in 14 languages including Japanese, Korean, and Simplified and Traditional Chinese. With this expansion, more people could search for content in their preferred language. In fact, just adding these four Asian languages made Search available for <a href="http://web.archive.org/web/20230927173947/http://googlepress.blogspot.com/2000/09/google-launches-new-japanese-chinese.html">75 million web pages</a> in Asian languages for internet users around the world.</p><p data-block-key="6o6k4">But that was just the beginning of our journey in Asia Pacific. When we opened our first office outside the US in Tokyo in 2001, we knew it would become a base to get to know the region better — and for us to improve our products for the people of Asia Pacific. And as we continued to add languages to Search (40+ Asian languages and counting), we saw an opportunity to expand on the results as well. While information in English is widely available online, in other languages it can be difficult to find. Thanks to advances in neural machine learning translation, in 2017 we launched a <a href="http://web.archive.org/web/20230927173947/https://blog.google/intl/en-in/company-news/outreach-initiatives/google-india-2021-stepping-product-focus-drive-digital-inclusion-india/">feature</a> in India to help people access web pages originally written in other languages and read it in their preferred language.</p><h3 data-block-key="bqc1f">New ways to search</h3><p data-block-key="ckgbk">Text search is where we began, but over time we've continued to create more intuitive ways to help people find information. For example, many people find it easier to speak their thoughts than to write them out — and advances in machine learning allowed us to launch <a href="http://web.archive.org/web/20230927173947/https://blog.research.google/2010/09/google-search-by-voice-case-study.html">Voice Search</a> in 2008. This is particularly popular in India, where the percentage of Indians using voice search queries each day is nearly twice the global average.</p><p data-block-key="9aheh">And rather than reading, some people find it easier to listen to information — leading us to introduce the ability to listen to search results. We first brought this <a href="http://web.archive.org/web/20230927173947/https://blog.google/intl/en-in/company-news/outreach-initiatives/google-india-2021-stepping-product-focus-drive-digital-inclusion-india/">feature to India in 2021</a>, so people could hear information in Hinglish and five Indian languages. Today, you can even search what you see with your camera, and just recently we launched a Search experiment in Japan and India that uses <a href="http://web.archive.org/web/20230927173947/https://japan.googleblog.com/2023/08/search-sge.html">the power of generative AI</a> to help people understand and explore topics. When we introduced Bard, our conversational generative AI experiment, Korean and Japanese were the first non-English languages we expanded it to.</p></div> </div> </div> <div class="article-video-special h-c-page--mobile-full-bleed" data-analytics-module="{ "module_name": "Youtube Video", "section_header": "undefined" }"> <div class="article-video-special__container"> <div class="article-module uni-article-video uni-article-video--body" data-component="uni-article-yt-player" data-page-title="Google Search’s evolution in Asia Pacific" data-video-id="hUVW8U2-IAo" data-index-id="2"> <div class="uni-article-video__embed-container hidden"> <div class="uni-article-video__video" id="uni-article-yt-player-hUVW8U2-IAo-2"></div> </div> <a role="video" class="h-c-video h-c-video--marquee uni-article-video__custom-wrapper " tabindex="0"> <div class="uni-article-video__aspect-image"> <img alt="Infographic showing the evolution of Google Search over time" src="//web.archive.org/web/20230927173947im_/https://i.ytimg.com/vi_webp/hUVW8U2-IAo/default.webp" loading="lazy" data-loading="{ "mobile": "//i.ytimg.com/vi_webp/hUVW8U2-IAo/sddefault.webp", "desktop": "//i.ytimg.com/vi_webp/hUVW8U2-IAo/maxresdefault.webp" }"> <div class="uni-article-video__dimmer"></div> <svg role="presentation" class="uni-article-video__play-button--active"> <use xlink:href="/web/20230927173947im_/https://blog.google/static/blogv2/images/icons.svg#yt_video_play_button_no_hole"></use> </svg> <svg role="img" class="uni-article-video__play-button"> <use xlink:href="/web/20230927173947im_/https://blog.google/static/blogv2/images/icons.svg#yt_video_play_button"></use> </svg> <div class="uni-article-video__duration loading"> <svg role="presentation" class="uni-article-video__duration-icon"> <use xlink:href="/web/20230927173947im_/https://blog.google/static/blogv2/images/icons.svg#yt_video_duration"></use> </svg> <span class="uni-article-video__duration-time">10:25</span> </div> </div> </a> </div> </div> </div> <div class="module--text module--text__article" data-analytics-module="{ "module_name": "Paragraph", "section_header": "Google Search’s evolution in Asia Pacific" }"> <div class="uni-paragraph article-paragraph" data-component="uni-article-paragraph"> <div class="rich-text"><h3 data-block-key="0ch6a">Local knowledge from trusted partners</h3><p data-block-key="eoqee">Over the years, partnerships have also played an important part in keeping Search locally relevant. From early warnings for <a href="http://web.archive.org/web/20230927173947/https://developers.google.com/public-alerts">extreme weather alerts</a> to health information during the <a href="http://web.archive.org/web/20230927173947/https://blog.google/products/search/supporting-evolving-covid-information-needs/">COVID pandemic</a>, we work closely with organizations across the region to get people the right information at the right time. During the 2019 elections in India and Indonesia, we helped voters navigate the registration and voting processes by collaborating with local <a href="http://web.archive.org/web/20230927173947/https://india.googleblog.com/2019/01/bringing-more-transparency-to-indian.html">election commissions</a>. <a href="http://web.archive.org/web/20230927173947/https://sites.research.google/floodforecasting/">Flood forecasting</a> started as a pilot in <a href="http://web.archive.org/web/20230927173947/https://blog.google/technology/ai/flood-forecasts-india-bangladesh/">partnership with Indian and Bangladeshi governments</a> — and its success led us to scale the feature to other countries around the world.</p><p data-block-key="8cj7u">Particularly in times of need, we want to make it as simple as possible for people to get results in a timely manner. Partners like <a href="http://web.archive.org/web/20230927173947/https://www.throughlinecare.com/">ThroughLine</a> (headquartered in New Zealand), the largest verified network of mental health and crisis helplines around the world, help us surface the <a href="http://web.archive.org/web/20230927173947/https://newzealand.googleblog.com/2023/03/connecting-millions-more-people-with.html">highest-quality information</a> when it matters most. As another example, our work with partners like Japan’s<a href="http://web.archive.org/web/20230927173947/https://japan.googleblog.com/2022/04/Search-Health-Information-Panel.html"> Medical Note Co.</a> helps people find doctor-verified information about common diseases.</p><p data-block-key="b38d5">Partnerships can also be about small moments of delight. We’ve collaborated with iconic Asian brands like Japanese video game companies Sega and Bandai Namco Entertainment to create special “easter eggs”. So when you searched for “<a href="http://web.archive.org/web/20230927173947/https://www.google.com/search?gs_ssp=eJzj4tTP1TewSDIyizdg9BIqzs_LTFYoyUhVyEhNSU_NyE8HAI4uCdU&q=sonic+the+hedgehog&oq=sonic+the+&gs_lcrp=EgZjaHJvbWUqBwgBEC4YgAQyBggAEEUYOTIHCAEQLhiABDIGCAIQRRg7MgcIAxAuGIAEMgcIBBAuGIAEMgcIBRAuGIAEMgcIBhAuGIAEMgcIBxAAGIAEMgcICBAAGIAE0gEIMTkzMmowajeoAgCwAgA&sourceid=chrome&ie=UTF-8">Sonic the Hedgehog</a>” or “Katamari”, you would see an animated Sonic figure — or a mini version of the Katamari Damacy game (<a href="http://web.archive.org/web/20230927173947/https://www.google.com/search?q=katamari&oq=kata&gs_lcrp=EgZjaHJvbWUqCQgAECMYJxiKBTIJCAAQIxgnGIoFMgkIARAuGEMYigUyBggCEEUYOTIGCAMQRRg8MgYIBBBFGDwyBggFEEUYQDIGCAYQRRhAMgYIBxBFGD3SAQc5MjNqMGo3qAIAsAIA&sourceid=chrome&ie=UTF-8">try it out for yourself!</a>). And of course, <a href="http://web.archive.org/web/20230927173947/https://blog.google/outreach-initiatives/arts-culture/bringing-art-to-the-streets-with-pop-legends-bts/">our BTS easter egg</a> left KPop fans all over the world in “24/7 Heaven”.</p></div> </div> </div> <div class="article-image" data-analytics-module="{ "module_name": "Inline Images", "section_header": "Google Search’s evolution in Asia Pacific" }"> <div class="article-image__no-caption "> <img alt="A mobile interface of a Google Search for “Katamari”, with a colorful ball rolling across the results" src="http://web.archive.org/web/20230927173947im_/https://storage.googleapis.com/gweb-uniblog-publish-prod/original_images/ezgif.com-crop_EFY3CoE.gif " class="article-image--medium"> </div> </div> <div class="module--text module--text__article" data-analytics-module="{ "module_name": "Paragraph", "section_header": "Google Search’s evolution in Asia Pacific" }"> <div class="uni-paragraph article-paragraph" data-component="uni-article-paragraph"> <div class="rich-text"><p data-block-key="0ch6a">From making information more accessible across languages to working with trusted partners for their expertise, it’s been inspiring to see how Search has helped people across Asia Pacific. Whether it’s building in emerging technologies like generative AI or exploring new non-text ways of querying, I’m looking forward to seeing what we’ll bring to Search in the years to come.</p></div> </div> </div> <section class="module--text"> <div class="uni-article-collection-tout" data-analytics-module="{ "module_name": "Collection Tout", "section_header": "25 years of Google — and a look at what’s ahead" }"> <span class="h-c-eyebrow uni-article-collection-tout__eyebrow">More from this Collection</span> <h2 class="h-c-headline h-c-headline--two uni-article-collection-tout__title">25 years of Google — and a look at what’s ahead</h2> <div class="h-c-headline h-c-headline--four uni-article-collection-tout__summary"> <div class="rich-text"><p data-block-key="w6ymd">Google turns 25 in September 2023, so we’re celebrating with a look back at Google’s history and a look forward at our technology.</p></div> </div> <a href="http://web.archive.org/web/20230927173947/https://blog.google/inside-google/life-at-google/google-at-25-collection/" class="cta module-cta h-c-copy muted uni-article-collection-tout__cta uni-click-tracker" aria-label="View all 9 articles" data-analytics="{ "category": "landing page lead", "action": "view collection CTA", "label": "product https://blog.google/inside-google/life-at-google/google-at-25-collection/" }" data-ga4-analytics-cta-click="{ "event": "cta_click", "link_text": "View all 9 articles" }" data-ga4-analytics-landing-lead="{ "event": "landing_page_lead", "link_text": "View all 9 articles" }"> <span class="nowrap">View all 9 articles <svg class="icon h-c-icon" role="presentation"> <use xlink:href="/web/20230927173947im_/https://blog.google/static/blogv2/images/icons.svg#mi-arrow-forward"/> </svg> </span> </a> </div> </section> <div class="uni-blog-article-tags article-tags" data-analytics-module="{ "module_name": "Article Tags", "section_header": "Google Search’s evolution in Asia Pacific" }"> <div class="uni-blog-article-tags__wrapper"> <span class="uni-blog-article-tags__label">POSTED IN:</span> <nav class="uni-blog-article-tags__container uni-click-tracker" data-analytics="{ "category": "landing page lead", "action": "article tag" }"> <ul class="uni-blog-article-tags__tags-list"> <li> <a class="uni-blog-article-tags-value uni-link-active" href="http://web.archive.org/web/20230927173947/https://blog.google/topics/google-asia/ " data-ga4-analytics-landing-lead="{ "event": "landing_page_lead", "link_text": "Google in Asia" }" data-analytics="{"label": "topics: Google in Asia"}"> Google in Asia </a> </li> <li> <a class="uni-blog-article-tags-value uni-link-active" href="http://web.archive.org/web/20230927173947/https://blog.google/products/search/ " data-ga4-analytics-landing-lead="{ "event": "landing_page_lead", "link_text": "Google in Asia" }" data-analytics="{"label": "product: Search"}"> Search </a> </li> </ul> </nav> </div> </div> </div> </div> </section> </article> <div class="uni-related-articles-cards ga4-carousel" data-analytics-module="{ "module_name": "Article Footer Related Stories", "section_header": "Related stories" }"> <div class="uni-related-articles-cards-container" data-component="uni-related-articles"> <div class="uni-related-articles-grid-title"> <div class="uni-related-articles-grid-wrapper"> <h3 class="uni-related-articles-cards__title"> <div class="uni-related-articles-cards__title-content "> Related stories </div> </h3> </div> </div> <div class="uni-related-articles-cards__track"> <ul aria-role="menu" aria-label="Related articles" class="uni-related-articles-cards__wrap "> <li class="uni-related-articles-cards__item uni-related-articles-cards__item--img "> <a href="http://web.archive.org/web/20230927173947/https://blog.google/inside-google/company-announcements/google-25-cumpleanos/" class="uni-related-articles-cards__link" data-index="1" data-target="card" data-primarytag="topics - 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Google Search’s evolution in Asia Pacific