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window?.ionos?.datalayer?.initConsent(); window?.ionos?.datalayer?.pageview?.sendData(); }; window.privacyConsent.invoke( sendData, window.PrivacyConsentEnum.STATISTICS, window.privacyConsent, true, ); window.privacyConsent.initialize(); window?.ionos?.datalayer?.initConsent(); } window.jentisFn = jentisFn; window.jentisPageView = jentisPageView; window.promisedConsentScriptsBefore.push({scriptOrFunction: 'jentisFn'}); window.promisedConsentScriptsAfter.push({scriptOrFunction: 'https://var.uicdn.net/shopsshort/ionos-datalayer/datalayer.min.js'}); window.promisedConsentScriptsAfter.push({scriptOrFunction: 'jentisPageView'}); let hubspot = function () { let hubspotFn = function () { var n = document.createElement("script"); n.setAttribute("id", 'hs-script-loader'); n.async = true; n.defer = true; n.setAttribute("src", 'https://js-eu1.hs-scripts.com/8230984.js'); window.document.head.appendChild(n); }; window.privacyConsent.invoke( hubspotFn, PrivacyConsentEnum.STATISTICS, 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'https://www.ionos.com/modules/hosting-common/script/privacy/bundle.js', consentType: 'default', before: window.promisedConsentScriptsBefore, after: window.promisedConsentScriptsAfter }); </script> <script> "use strict"; if (typeof ready !== 'function') { var ready=function(e){"loading"!==document.readyState?e():document.addEventListener?document.addEventListener("DOMContentLoaded",e):document.attachEvent("onreadystatechange",function(){"complete"===document.readyState&&e()})}; } /** Polyfill for NodeList.forEach */ if ('NodeList' in window && !NodeList.prototype.forEach) {NodeList.prototype.forEach = function (callback, thisArg) {thisArg = thisArg || window;for (var i = 0; i < this.length; i++) callback.call(thisArg, this[i], i, this);};} /** Polyfill for HTMLCollection.forEach */ if ('HTMLCollection' in window && !HTMLCollection.prototype.forEach) {HTMLCollection.prototype.forEach = function (callback, thisArg) {thisArg = thisArg || window;for (var i = 0; i < this.length; i++) 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href="/site.webmanifest"><link rel="preload" class="preload" href="https://www.ionos.com/digitalguide/_assets/b76f27cb02ebc538ac6fbabcf1a88e7f/Images/icons-sprite.svg" as="image"/> <link rel="canonical" href="https://www.ionos.com/digitalguide/tags/adwords/"/> <link rel="alternate" hreflang="de" href="https://www.ionos.de/digitalguide/tags/adwords/"/> <link rel="alternate" hreflang="de-AT" href="https://www.ionos.at/digitalguide/tags/adwords/"/> <link rel="alternate" hreflang="de-DE" href="https://www.ionos.de/digitalguide/tags/adwords/"/> <link rel="alternate" hreflang="en-CA" href="https://www.ionos.ca/digitalguide/tags/adwords/"/> <link rel="alternate" hreflang="en-GB" href="https://www.ionos.co.uk/digitalguide/tags/adwords/"/> <link rel="alternate" hreflang="en-US" href="https://www.ionos.com/digitalguide/tags/adwords/"/> <link rel="alternate" hreflang="es" href="https://www.ionos.com/es-us/digitalguide/tags/adwords/"/> <link rel="alternate" hreflang="es-AR" href="https://www.ionos.com/es-us/digitalguide/tags/adwords/"/> <link rel="alternate" hreflang="es-ES" href="https://www.ionos.es/digitalguide/tags/adwords/"/> <link rel="alternate" hreflang="es-MX" href="https://www.ionos.mx/digitalguide/tags/adwords/"/> <link rel="alternate" hreflang="fr" href="https://www.ionos.fr/digitalguide/tags/adwords/"/> <link rel="alternate" hreflang="it" href="https://www.ionos.it/digitalguide/tags/adwords/"/> <link rel="alternate" hreflang="pt" href="https://www.ionos.com/pt-br/digitalguide/tags/?tx_guides_loadarticleslist%5Baction%5D=list&tx_guides_loadarticleslist%5Bcategory%5D=532&tx_guides_loadarticleslist%5Bcontroller%5D=LoadArticles&cHash=a8c14b46952a167c5e3b4ddaebf2f204"/> <link rel="alternate" hreflang="x-default" href="https://www.ionos.com/digitalguide/tags/adwords/"/> </head> <body class="position-relative page-33" id="page-33"> <nav id="navigation-main" class="navbar brand-header-bg brand-header-color position-fixed fixed-top contain-style" data-bs-theme="dark"><span class="scroll-indicator d-block fixed-top w-100"><span class="d-block brand-scroll-indicator-bg"></span></span><div class="container-fluid container-sm"><a data-linkid="guides.header.logo" class="navbar-brand mx-0 d-flex align-items-center link-internal" href="https://www.ionos.com/digitalguide/" target="_top" title="Digital Guide" data-guides-target-uid="1"><svg class="d-inline-block m-0 brand-logo brand-header-color"><use xlink:href="https://www.ionos.com/digitalguide/_assets/b76f27cb02ebc538ac6fbabcf1a88e7f/Images/icons-sprite.svg#ionos-logo" /></svg><span class="brand-entity d-inline-block m-0 ms-3 brand-header-color lh-1">Digital Guide</span></a><form id="search-bar" class="search-form input-group input-group-sm w-auto mx-5 d-none d-lg-flex flex-fill" role="search" action="https://www.ionos.com/digitalguide/search/" method="POST" autocomplete="off"><span class="input-group-text rounded-start-5 border-0 px-0 brand-header-search-bg"><button class="btn 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<div class="row contain-style g-grid"><div class="col-12"><h1> AdWords </h1></div><div class="col col-12 col-md-6"><article class="card brand-card-bg rounded-4 overflow-hidden contain-style h-100 w-100" id="article-24192"><img src="https://www.ionos.com/digitalguide/fileadmin/_processed_/9/4/csm_google-mobile-t_11da4be826.webp" width="1200" height="630" srcset="https://www.ionos.com/digitalguide/fileadmin/_processed_/9/4/csm_google-mobile-t_2dff819b9a.webp 513w,https://www.ionos.com/digitalguide/fileadmin/_processed_/9/4/csm_google-mobile-t_b12e2f46a9.webp 483w,https://www.ionos.com/digitalguide/fileadmin/_processed_/9/4/csm_google-mobile-t_d547751be7.webp 416w,https://www.ionos.com/digitalguide/fileadmin/_processed_/9/4/csm_google-mobile-t_a4e4f1c277.webp 348w,https://www.ionos.com/digitalguide/fileadmin/_processed_/9/4/csm_google-mobile-t_4cfd369894.webp 524w,https://www.ionos.com/digitalguide/fileadmin/_processed_/9/4/csm_google-mobile-t_c1c31f74e4.webp 396w,https://www.ionos.com/digitalguide/fileadmin/_processed_/9/4/csm_google-mobile-t_b7354c9a40.webp 304w,https://www.ionos.com/digitalguide/fileadmin/_processed_/9/4/csm_google-mobile-t_61fac0d141.webp 304w" sizes="(min-width: 1680px) 513px,(min-width: 1400px) 483px,(min-width: 1200px) 416px,(min-width: 768px) 348px,(min-width: 576px) 524px,(min-width: 412px) 396px,(min-width: 320px) 304px,(max-width:319px) 304px" title="How to use responsive search ads in Google" alt="How to use responsive search ads in Google" loading="lazy" decoding="async" class="img-fluid d-block mx-auto img-format-landscape card-img-top h-auto rounded-top-4" ><div class="card-body d-flex flex-column p-3"><h2 class="h4 card-title mt-0 mb-3 position-static"><a data-linkid="guides.overview.article.teaser.responsive-search-ads" class="stretched-link brand-card-color text-decoration-none link-internal" title="How to use responsive search ads in Google" href="https://www.ionos.com/digitalguide/online-marketing/search-engine-marketing/responsive-search-ads/" target="_top"> How to use responsive search ads in Google </a></h2><p class="card-text brand-card-color mt-auto mb-0">Responsive search ads optimize the placement of Google ads and improve the size of your reach, click rate and conversions. When creating an ad, they offer more elements to show different headlines and descriptions. Responsive search ads use Google Machine Learning and successful…</p><div class="mt-2 minh-5 d-flex flex-nowrap overflow-hidden"><ul class="nav d-flex flex-nowrap card-tags-fade-end w-100 gap-2"><li><span class="btn btn-sm btn-default">SEA</span></li><li><span class="btn btn-sm btn-default">Google</span></li><li><span class="btn btn-sm btn-default">E-Commerce</span></li><li><span class="btn btn-sm btn-default">AdWords</span></li></ul></div><div class="read-more px-0 pb-0 pt-1 m-0 position-relative end-0 text-end lh-1 d-flex align-items-center justify-content-end"><span class="d-inline-block me-1">Read more</span><svg width="16" height="16" class="icon-arrow-right"><use xlink:href="https://www.ionos.com/digitalguide/_assets/b76f27cb02ebc538ac6fbabcf1a88e7f/Images/icons-sprite.svg#icon-arrow-right"></use></svg></div></div></article></div><div class="col col-12 col-md-6"><article class="card brand-card-bg rounded-4 overflow-hidden contain-style h-100 w-100" id="article-1321"><img src="https://www.ionos.com/digitalguide/fileadmin/_processed_/7/7/csm_google-page-t_2394311d36.webp" width="1200" height="630" srcset="https://www.ionos.com/digitalguide/fileadmin/DigitalGuide/Online-Marketing/google-page-t.jpg 513w,https://www.ionos.com/digitalguide/fileadmin/DigitalGuide/Online-Marketing/google-page-t.jpg 483w,https://www.ionos.com/digitalguide/fileadmin/DigitalGuide/Online-Marketing/google-page-t.jpg 416w,https://www.ionos.com/digitalguide/fileadmin/_processed_/7/7/csm_google-page-t_56bd545502.webp 348w,https://www.ionos.com/digitalguide/fileadmin/_processed_/7/7/csm_google-page-t_6e34f13948.webp 524w,https://www.ionos.com/digitalguide/fileadmin/_processed_/7/7/csm_google-page-t_82956d1a4c.webp 396w,https://www.ionos.com/digitalguide/fileadmin/_processed_/7/7/csm_google-page-t_92da275aaa.webp 304w,https://www.ionos.com/digitalguide/fileadmin/_processed_/7/7/csm_google-page-t_7ae584379e.webp 304w" sizes="(min-width: 1680px) 513px,(min-width: 1400px) 483px,(min-width: 1200px) 416px,(min-width: 768px) 348px,(min-width: 576px) 524px,(min-width: 412px) 396px,(min-width: 320px) 304px,(max-width:319px) 304px" title="Google search results: the evolution of the SERPs" alt="Google search results: the evolution of the SERPs" loading="lazy" decoding="async" class="img-fluid d-block mx-auto img-format-landscape card-img-top h-auto rounded-top-4" ><div class="card-body d-flex flex-column p-3"><h2 class="h4 card-title mt-0 mb-3 position-static"><a data-linkid="guides.overview.article.teaser.the-evolution-of-google-search-results-1998-to" class="stretched-link brand-card-color text-decoration-none link-internal" title="Google search results: the evolution of the SERPs" href="https://www.ionos.com/digitalguide/online-marketing/search-engine-marketing/the-evolution-of-google-search-results-1998-to/" target="_top"> Google search results: the evolution of the SERPs </a></h2><p class="card-text brand-card-color mt-auto mb-0">Google has more or less shaped the way that we search for things online. The undisputed market leader among search engines has consistently found new features and functions to simplify and speed up the methods we use to find web pages and information on the internet. Since the…</p><div class="mt-2 minh-5 d-flex flex-nowrap overflow-hidden"><ul class="nav d-flex flex-nowrap card-tags-fade-end w-100 gap-2"><li><span class="btn btn-sm btn-default">Google</span></li><li><span class="btn btn-sm btn-default">AdWords</span></li></ul></div><div class="read-more px-0 pb-0 pt-1 m-0 position-relative end-0 text-end lh-1 d-flex align-items-center justify-content-end"><span class="d-inline-block me-1">Read more</span><svg width="16" height="16" class="icon-arrow-right"><use xlink:href="https://www.ionos.com/digitalguide/_assets/b76f27cb02ebc538ac6fbabcf1a88e7f/Images/icons-sprite.svg#icon-arrow-right"></use></svg></div></div></article></div><div class="col col-12 col-md-6"><article class="card brand-card-bg rounded-4 overflow-hidden contain-style h-100 w-100" id="article-686"><img src="https://www.ionos.com/digitalguide/fileadmin/_processed_/0/4/csm_google-adwords-t_91b3b381b1.webp" width="1200" height="630" srcset="https://www.ionos.com/digitalguide/fileadmin/_processed_/0/4/csm_google-adwords-t_03448825f7.webp 513w,https://www.ionos.com/digitalguide/fileadmin/_processed_/0/4/csm_google-adwords-t_61d89d778f.webp 483w,https://www.ionos.com/digitalguide/fileadmin/_processed_/0/4/csm_google-adwords-t_1c6b76430c.webp 416w,https://www.ionos.com/digitalguide/fileadmin/_processed_/0/4/csm_google-adwords-t_239f06a503.webp 348w,https://www.ionos.com/digitalguide/fileadmin/_processed_/0/4/csm_google-adwords-t_c5bb8560bf.webp 524w,https://www.ionos.com/digitalguide/fileadmin/_processed_/0/4/csm_google-adwords-t_02ff8355b6.webp 396w,https://www.ionos.com/digitalguide/fileadmin/_processed_/0/4/csm_google-adwords-t_f0e0708208.webp 304w,https://www.ionos.com/digitalguide/fileadmin/_processed_/0/4/csm_google-adwords-t_aaa4cd3ca5.webp 304w" sizes="(min-width: 1680px) 513px,(min-width: 1400px) 483px,(min-width: 1200px) 416px,(min-width: 768px) 348px,(min-width: 576px) 524px,(min-width: 412px) 396px,(min-width: 320px) 304px,(max-width:319px) 304px" title="AdWords optimization – how to perfect your Google AdWords campaign" alt="AdWords optimization – how to perfect your Google AdWords campaign" loading="lazy" decoding="async" class="img-fluid d-block mx-auto img-format-landscape card-img-top h-auto rounded-top-4" ><div class="card-body d-flex flex-column p-3"><h2 class="h4 card-title mt-0 mb-3 position-static"><a data-linkid="guides.overview.article.teaser.adwords-optimization-the-best-tricks" class="stretched-link brand-card-color text-decoration-none link-internal" title="AdWords optimization – how to perfect your Google AdWords campaign" href="https://www.ionos.com/digitalguide/online-marketing/search-engine-marketing/adwords-optimization-the-best-tricks/" target="_top"> AdWords optimization – how to perfect your Google AdWords campaign </a></h2><p class="card-text brand-card-color mt-auto mb-0">The success of a Google AdWords campaign doesn’t rest solely on the size of a budget. There are plenty of tools and tricks to help you achieve promising results with a relatively low click cost, provided you take the time to maintain your campaign regularly. Read on to find out…</p><div class="mt-2 minh-5 d-flex flex-nowrap overflow-hidden"><ul class="nav d-flex flex-nowrap card-tags-fade-end w-100 gap-2"><li><span class="btn btn-sm btn-default">SEA</span></li><li><span class="btn btn-sm btn-default">Google</span></li><li><span class="btn btn-sm btn-default">AdWords</span></li></ul></div><div class="read-more px-0 pb-0 pt-1 m-0 position-relative end-0 text-end lh-1 d-flex align-items-center justify-content-end"><span class="d-inline-block me-1">Read more</span><svg width="16" height="16" class="icon-arrow-right"><use xlink:href="https://www.ionos.com/digitalguide/_assets/b76f27cb02ebc538ac6fbabcf1a88e7f/Images/icons-sprite.svg#icon-arrow-right"></use></svg></div></div></article></div><div class="col col-12 col-md-6"><article class="card brand-card-bg rounded-4 overflow-hidden contain-style h-100 w-100" id="article-1871"><img src="https://www.ionos.com/digitalguide/fileadmin/_processed_/0/e/csm_ads-txt-t_fd250e6146.webp" width="1200" height="630" srcset="https://www.ionos.com/digitalguide/fileadmin/DigitalGuide/Teaser/ads-txt-t.jpg 513w,https://www.ionos.com/digitalguide/fileadmin/DigitalGuide/Teaser/ads-txt-t.jpg 483w,https://www.ionos.com/digitalguide/fileadmin/DigitalGuide/Teaser/ads-txt-t.jpg 416w,https://www.ionos.com/digitalguide/fileadmin/_processed_/0/e/csm_ads-txt-t_33eeac7df7.webp 348w,https://www.ionos.com/digitalguide/fileadmin/_processed_/0/e/csm_ads-txt-t_81e601a476.webp 524w,https://www.ionos.com/digitalguide/fileadmin/_processed_/0/e/csm_ads-txt-t_e7470f637f.webp 396w,https://www.ionos.com/digitalguide/fileadmin/_processed_/0/e/csm_ads-txt-t_226b7a82d5.webp 304w,https://www.ionos.com/digitalguide/fileadmin/_processed_/0/e/csm_ads-txt-t_7d5d18db1d.webp 304w" sizes="(min-width: 1680px) 513px,(min-width: 1400px) 483px,(min-width: 1200px) 416px,(min-width: 768px) 348px,(min-width: 576px) 524px,(min-width: 412px) 396px,(min-width: 320px) 304px,(max-width:319px) 304px" title="Ads.txt: what’s the function of the file?" alt="Ads.txt: what’s the function of the file?" loading="lazy" decoding="async" class="img-fluid d-block mx-auto img-format-landscape card-img-top h-auto rounded-top-4" ><span class="media-credits d-flex position-absolute top-0 end-0 start-unset bottom-unset w-auto h-auto fs-sm"><span class="media-artist">ITTIGallery</span><span class="media-source">Shutterstock</span></span><div class="card-body d-flex flex-column p-3"><h2 class="h4 card-title mt-0 mb-3 position-static"><a data-linkid="guides.overview.article.teaser.ads-txt" class="stretched-link brand-card-color text-decoration-none link-internal" title="Ads.txt: what’s the function of the file?" href="https://www.ionos.com/digitalguide/online-marketing/online-sales/adstxt/" target="_top"> Ads.txt: what’s the function of the file? </a></h2><p class="card-text brand-card-color mt-auto mb-0">Ads.txt is meant to help fight a scam in programmatic buying: the scam of domain spoofing. The underlying concept is as simple as it is efficient: publishers are given more control over who can trade their ad space, and control this via a simple text file. We explain what this…</p><div class="mt-2 minh-5 d-flex flex-nowrap overflow-hidden"><ul class="nav d-flex flex-nowrap card-tags-fade-end w-100 gap-2"><li><span class="btn btn-sm btn-default">E-Commerce</span></li><li><span class="btn btn-sm btn-default">AdWords</span></li><li><span class="btn btn-sm btn-default">Display Advertising</span></li></ul></div><div class="read-more px-0 pb-0 pt-1 m-0 position-relative end-0 text-end lh-1 d-flex align-items-center justify-content-end"><span class="d-inline-block me-1">Read more</span><svg width="16" height="16" class="icon-arrow-right"><use xlink:href="https://www.ionos.com/digitalguide/_assets/b76f27cb02ebc538ac6fbabcf1a88e7f/Images/icons-sprite.svg#icon-arrow-right"></use></svg></div></div></article></div><div class="col col-12 col-md-6"><article class="card brand-card-bg rounded-4 overflow-hidden contain-style h-100 w-100" id="article-1770"><img src="https://www.ionos.com/digitalguide/fileadmin/_processed_/8/f/csm_adwords-t_329e32d273.webp" width="1200" height="630" srcset="https://www.ionos.com/digitalguide/fileadmin/_processed_/8/f/csm_adwords-t_871173482b.webp 513w,https://www.ionos.com/digitalguide/fileadmin/_processed_/8/f/csm_adwords-t_98b9fd866b.webp 483w,https://www.ionos.com/digitalguide/fileadmin/_processed_/8/f/csm_adwords-t_310f42f87d.webp 416w,https://www.ionos.com/digitalguide/fileadmin/_processed_/8/f/csm_adwords-t_2e0a9757e6.webp 348w,https://www.ionos.com/digitalguide/fileadmin/_processed_/8/f/csm_adwords-t_d7ec13f6ac.webp 524w,https://www.ionos.com/digitalguide/fileadmin/_processed_/8/f/csm_adwords-t_ba2c4cd0f7.webp 396w,https://www.ionos.com/digitalguide/fileadmin/_processed_/8/f/csm_adwords-t_c35feb557a.webp 304w,https://www.ionos.com/digitalguide/fileadmin/_processed_/8/f/csm_adwords-t_7b889ba1c5.webp 304w" sizes="(min-width: 1680px) 513px,(min-width: 1400px) 483px,(min-width: 1200px) 416px,(min-width: 768px) 348px,(min-width: 576px) 524px,(min-width: 412px) 396px,(min-width: 320px) 304px,(max-width:319px) 304px" title="Google AdWords alternatives: the best platforms for effective SEA" alt="Google AdWords alternatives: the best platforms for effective SEA" loading="lazy" decoding="async" class="img-fluid d-block mx-auto img-format-landscape card-img-top h-auto rounded-top-4" ><div class="card-body d-flex flex-column p-3"><h2 class="h4 card-title mt-0 mb-3 position-static"><a data-linkid="guides.overview.article.teaser.google-adwords-alternatives" class="stretched-link brand-card-color text-decoration-none link-internal" title="Google AdWords alternatives: the best platforms for effective SEA" href="https://www.ionos.com/digitalguide/online-marketing/search-engine-marketing/google-adwords-alternatives/" target="_top"> Google AdWords alternatives: the best platforms for effective SEA </a></h2><p class="card-text brand-card-color mt-auto mb-0">In order to advertise in search engines, most businesses will use Google AdWords. There can be no denying that both SEA and SEO efforts are always geared towards the market leader Google. However, for a healthy marketing mix it also makes sense to look at some Google AdWords…</p><div class="mt-2 minh-5 d-flex flex-nowrap overflow-hidden"><ul class="nav d-flex flex-nowrap card-tags-fade-end w-100 gap-2"><li><span class="btn btn-sm btn-default">SEA</span></li><li><span class="btn btn-sm btn-default">Google</span></li><li><span class="btn btn-sm btn-default">E-Commerce</span></li><li><span class="btn btn-sm btn-default">AdWords</span></li></ul></div><div class="read-more px-0 pb-0 pt-1 m-0 position-relative end-0 text-end lh-1 d-flex align-items-center justify-content-end"><span class="d-inline-block me-1">Read more</span><svg width="16" height="16" class="icon-arrow-right"><use xlink:href="https://www.ionos.com/digitalguide/_assets/b76f27cb02ebc538ac6fbabcf1a88e7f/Images/icons-sprite.svg#icon-arrow-right"></use></svg></div></div></article></div><div class="col col-12 col-md-6"><article class="card brand-card-bg rounded-4 overflow-hidden contain-style h-100 w-100" id="article-505"><img src="https://www.ionos.com/digitalguide/fileadmin/_processed_/8/f/csm_adwords-t_329e32d273.webp" width="1200" height="630" srcset="https://www.ionos.com/digitalguide/fileadmin/_processed_/8/f/csm_adwords-t_871173482b.webp 513w,https://www.ionos.com/digitalguide/fileadmin/_processed_/8/f/csm_adwords-t_98b9fd866b.webp 483w,https://www.ionos.com/digitalguide/fileadmin/_processed_/8/f/csm_adwords-t_310f42f87d.webp 416w,https://www.ionos.com/digitalguide/fileadmin/_processed_/8/f/csm_adwords-t_2e0a9757e6.webp 348w,https://www.ionos.com/digitalguide/fileadmin/_processed_/8/f/csm_adwords-t_d7ec13f6ac.webp 524w,https://www.ionos.com/digitalguide/fileadmin/_processed_/8/f/csm_adwords-t_ba2c4cd0f7.webp 396w,https://www.ionos.com/digitalguide/fileadmin/_processed_/8/f/csm_adwords-t_c35feb557a.webp 304w,https://www.ionos.com/digitalguide/fileadmin/_processed_/8/f/csm_adwords-t_7b889ba1c5.webp 304w" sizes="(min-width: 1680px) 513px,(min-width: 1400px) 483px,(min-width: 1200px) 416px,(min-width: 768px) 348px,(min-width: 576px) 524px,(min-width: 412px) 396px,(min-width: 320px) 304px,(max-width:319px) 304px" title="What is Google Ads?" alt="What is Google Ads?" loading="lazy" decoding="async" class="img-fluid d-block mx-auto img-format-landscape card-img-top h-auto rounded-top-4" ><div class="card-body d-flex flex-column p-3"><h2 class="h4 card-title mt-0 mb-3 position-static"><a data-linkid="guides.overview.article.teaser.what-is-google-adwords" class="stretched-link brand-card-color text-decoration-none link-internal" title="What is Google Ads?" href="https://www.ionos.com/digitalguide/online-marketing/search-engine-marketing/what-is-google-adwords/" target="_top"> What is Google Ads? </a></h2><p class="card-text brand-card-color mt-auto mb-0">Google Ads is the most popular advertising platform for search engine displays. It also offers a portal to advertising space on various third-party sites through the Google Display Network. But how does Google Ads actually work? How much does Google Ads cost? And how can Google…</p><div class="mt-2 minh-5 d-flex flex-nowrap overflow-hidden"><ul class="nav d-flex flex-nowrap card-tags-fade-end w-100 gap-2"><li><span class="btn btn-sm btn-default">SEA</span></li><li><span class="btn btn-sm btn-default">Google</span></li><li><span class="btn btn-sm btn-default">E-Commerce</span></li><li><span class="btn btn-sm btn-default">AdWords</span></li></ul></div><div class="read-more px-0 pb-0 pt-1 m-0 position-relative end-0 text-end lh-1 d-flex align-items-center justify-content-end"><span class="d-inline-block me-1">Read more</span><svg width="16" height="16" class="icon-arrow-right"><use xlink:href="https://www.ionos.com/digitalguide/_assets/b76f27cb02ebc538ac6fbabcf1a88e7f/Images/icons-sprite.svg#icon-arrow-right"></use></svg></div></div></article></div><div class="col col-12 col-md-6"><article class="card brand-card-bg rounded-4 overflow-hidden contain-style h-100 w-100" id="article-2561"><img src="https://www.ionos.com/digitalguide/fileadmin/_processed_/1/4/csm_plex_695aad0490.webp" width="1200" height="630" srcset="https://www.ionos.com/digitalguide/fileadmin/_processed_/1/4/csm_plex_0b9bdd8f9c.webp 513w,https://www.ionos.com/digitalguide/fileadmin/_processed_/1/4/csm_plex_5fa0a8c6cd.webp 483w,https://www.ionos.com/digitalguide/fileadmin/_processed_/1/4/csm_plex_1a43f58963.webp 416w,https://www.ionos.com/digitalguide/fileadmin/_processed_/1/4/csm_plex_402f8428c7.webp 348w,https://www.ionos.com/digitalguide/fileadmin/_processed_/1/4/csm_plex_f116544293.webp 524w,https://www.ionos.com/digitalguide/fileadmin/_processed_/1/4/csm_plex_5f3b652b29.webp 396w,https://www.ionos.com/digitalguide/fileadmin/_processed_/1/4/csm_plex_97e71b1c6e.webp 304w,https://www.ionos.com/digitalguide/fileadmin/_processed_/1/4/csm_plex_99b420235f.webp 304w" sizes="(min-width: 1680px) 513px,(min-width: 1400px) 483px,(min-width: 1200px) 416px,(min-width: 768px) 348px,(min-width: 576px) 524px,(min-width: 412px) 396px,(min-width: 320px) 304px,(max-width:319px) 304px" title="URL tracking using UTM parameters: a simple explanation" alt="URL tracking using UTM parameters: a simple explanation" loading="lazy" decoding="async" class="img-fluid d-block mx-auto img-format-landscape card-img-top h-auto rounded-top-4" ><span class="media-credits d-flex position-absolute top-0 end-0 start-unset bottom-unset w-auto h-auto fs-sm"><span class="media-artist">metamorworks</span><span class="media-source">shutterstock</span></span><div class="card-body d-flex flex-column p-3"><h2 class="h4 card-title mt-0 mb-3 position-static"><a data-linkid="guides.overview.article.teaser.utm-parameters-explained" class="stretched-link brand-card-color text-decoration-none link-internal" title="URL tracking using UTM parameters: a simple explanation" href="https://www.ionos.com/digitalguide/online-marketing/web-analytics/utm-parameters-explained/" target="_top"> URL tracking using UTM parameters: a simple explanation </a></h2><p class="card-text brand-card-color mt-auto mb-0">Google Analytics offers several ways to associate website visits with specific sources. One of these is the UTM parameters that you attach to the links of your campaign and then evaluate in Google Analytics. 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button.disabled = false; } }) .catch(error => console.error('Fetch error:', error)); } window.loadMore = loadMore; </script> <script> var cookieinfoContainer = document.querySelector('#cookieinfo-container'); var cookieinfoContainerButton = document.querySelector('#cookieinfo-close'); function getCookieByName(name) { function escape(s) { return s.replace(/([.*+?\^$(){}|\[\]\/\\])/g, '\\$1'); } var match = document.cookie.match(RegExp('(?:^|;\\s*)' + escape(name) + '=([^;]*)')); return match ? match[1] : null; } function setCookieByName(cookieName, cookieValue, cookieDurationInDays, cookieDomain, cookieDomainPath) { var now = new Date(); now.setTime(now.getTime() + +cookieDurationInDays * 24 * 60 * 60 * 1000); var expires = now.toUTCString(); var cookie = cookieName + '=' + cookieValue + ';expires=' + expires + ';domain=' + cookieDomain + ';path=' + cookieDomainPath + ';SameSite=lax'; document.cookie = cookie; } function checkCookieInfoContainer() { var cookieinfoContainerAccepted = getCookieByName('banner-cookieinfo'); if (cookieinfoContainerAccepted) { cookieinfoContainer.classList.remove('show'); } } function getCookieDomainAndPath() { var currentHostArray = window.location.host.split('.'); var domain = currentHostArray[currentHostArray.length - 2]; var tld = currentHostArray[currentHostArray.length - 1]; if (window.location.host.indexOf('.co.uk') !== -1) { domain = currentHostArray[currentHostArray.length - 3]; tld = currentHostArray[currentHostArray.length - 2] + '.' + currentHostArray[currentHostArray.length - 1]; } var cookieDomainPath = '/'; if (tld === 'com') { var href = window.location.href; if (href.indexOf('/pt-br/') !== -1) { cookieDomainPath = '/pt-br/'; } } var cookieDomain = '.' + domain + '.' + tld; return [cookieDomain, cookieDomainPath]; } var dismissAndSetCookie = function () { var cookieDomain = getCookieDomainAndPath()[0]; var cookieDomainPath = getCookieDomainAndPath()[1]; setCookieByName('banner-cookieinfo', '1', 30, cookieDomain, cookieDomainPath); checkCookieInfoContainer(); }; checkCookieInfoContainer(); cookieinfoContainerButton.addEventListener("click", dismissAndSetCookie); </script> <script>window.addEventListener('load', (event) => { window.addEventListener('resize', function() { if (window.innerWidth < 992) { const modals = Array.from(document.querySelectorAll('.modal.lightbox')); const modalInstances = modals.map(modal => bootstrap.Modal.getInstance(modal)); modalInstances.filter(Boolean).forEach(modalInstance => modalInstance.hide()); } }); let tooltipTriggerList = document.querySelectorAll('[data-bs-toggle="tooltip"]'); let tooltipList = [...tooltipTriggerList].map(tooltipTriggerEl => new bootstrap.Tooltip(tooltipTriggerEl)); }); </script> <script> var globalSBSitecat = function (eventName){ if (typeof window.s === "object" && typeof window.s.t === 'function') { if (eventName) { if (s.events2) { if (s.events2.indexOf(eventName) === -1) { s.events2 + ',' + eventName; } } else { s.events2 = eventName; } s.t(s); console.info('globalSBSitecat: ' + eventName + ' sent'); } else { console.info('globalSBSitecat: eventName is missing'); } } }; var globalSBSitecatNPV = function (eventName){ if (typeof window.s === "object" && typeof window.s.t === 'function') { if (eventName) { if (s.events2) { if (s.events2.indexOf(eventName) === -1) { s.events2 + ',' + eventName; } } else { s.events2 = eventName; } s.tl(s); console.info('globalSBSitecatNPV: ' + eventName + ' sent'); } else { console.info('globalSBSitecat: eventName is missing'); } } }; var websiteSBSitecat = function () {globalSBSitecat('event114')}; </script> <script> var boxLinks = document.querySelectorAll('.content [class*="-box"] a, #content [class*="-box"] a, .content [class*="box-"] a, #content [class*="box-"] a') || {}; for (var i = 0, len = boxLinks.length; i < len; i++) { boxLinks[i].addEventListener('click', globalSBSitecatNPV('event115'), boxLinks[i].href, false); } var nonBoxLinks = document.querySelectorAll('*:not([class*="-box"]):not([class*="box-"]) a') || {}; for (var i = 0, len = boxLinks.length; i < len; i++) { nonBoxLinks[i].addEventListener('click', globalSBSitecatNPV('event116'), nonBoxLinks[i].href, false); } </script> <script type="module">document.addEventListener("DOMContentLoaded", function() { const tableResponsiveElements = document.querySelectorAll('.table-responsive'); function addListenerMulti(el, s, fn) { s.split(',').forEach(e => el.addEventListener(e, fn, false)); } function setupScrollButtons(table, scrollLeftButton, scrollRightButton) { const averageTdWidth = () => Array.from(table.querySelectorAll('td')).reduce((acc, td) => acc + td.offsetWidth, 0) / table.querySelectorAll('td').length; scrollLeftButton.addEventListener('click', function() { table.scrollLeft -= averageTdWidth(); // Scroll the average td width }); scrollRightButton.addEventListener('click', function() { table.scrollLeft += averageTdWidth(); // Scroll the average td width }); if (table.scrollLeft === 0) { scrollLeftButton.setAttribute('disabled', 'disabled'); } else { scrollLeftButton.removeAttribute('disabled'); 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const scrollRightButton = document.createElement('button'); scrollRightButton.setAttribute('aria-label', 'Scroll Right'); scrollRightButton.classList.add(scrollButtonClass, 'scroll-right'); setupScrollButtons(tableResponsive, scrollLeftButton, scrollRightButton); container.appendChild(scrollLeftButton); container.appendChild(scrollRightButton); const clonedTable = tableResponsive.cloneNode(true); container.appendChild(clonedTable); tableResponsive.parentNode.replaceChild(container, tableResponsive); // Replace original with container const clonedTableResponsive = container.querySelector('.table-responsive'); setupScrollButtons(clonedTableResponsive, scrollLeftButton, scrollRightButton); } }); }); </script> </body> </html>