The Podcast Landscape - Sounds Profitable

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<div class="separator"> <svg width="4400" height="16" viewBox="0 0 4400 16" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M3592 -0.00012207L3172 -8.53527e-05L3382 15.9999L3592 -0.00012207Z" fill="var(--nectar-extra-color-1)" /> <path d="M2002 3.05176e-05L1582 6.72351e-05L1792 16L2002 3.05176e-05Z" fill="var(--nectar-extra-color-1)" /> <path d="M824 0.00012207L404 0.000158788L614 16.0001L824 0.00012207Z" fill="var(--nectar-extra-color-1)" /> <path d="M3996 -0.000152588L3576 -0.00011587L3786 15.9999L3996 -0.000152588Z" fill="var(--nectar-extra-color-1)" /> <path d="M2406 0L1986 3.67176e-05L2196 16L2406 0Z" fill="var(--nectar-extra-color-1)" /> <path d="M1228 9.15527e-05L808 0.00012827L1018 16.0001L1228 9.15527e-05Z" fill="var(--nectar-extra-color-1)" /> <path d="M4400 -0.000183105L3980 -0.000146388L4190 15.9998L4400 -0.000183105Z" fill="var(--nectar-extra-color-1)" /> <path d="M2810 -3.05176e-05L2390 6.19999e-06L2600 16L2810 -3.05176e-05Z" fill="var(--nectar-extra-color-1)" /> <path d="M3188 -9.15527e-05L2768 -5.48352e-05L2978 15.9999L3188 -9.15527e-05Z" fill="var(--nectar-extra-color-1)" /> <path d="M1598 6.10352e-05L1178 9.77527e-05L1388 16.0001L1598 6.10352e-05Z" fill="var(--nectar-extra-color-1)" /> <path d="M420 0.000152588L0 0.000189305L210 16.0002L420 0.000152588Z" fill="var(--nectar-extra-color-1)" /> </svg> </div> <div class="hero-image"> <div class="img-holder"> <img src="https://soundsprofitable.com/wp-content/uploads/2023/08/Research-Study-Hero-Image-3.png" alt="The Podcast Landscape"/> </div> <div class="container"> <div class="head-wrapper"> <h3>The Podcast Landscape</h3> <h6>Every year podcasting gains listeners — but also loses them. While early listeners were fans of the medium, the space is growing ever more complex, with people dipping in and out of the medium for a single show or catching their favorite podcast in places creators never planned for. </h6> <p class="author">By Tom Webster</p> <p class="date">August 30, 2023</p> </div> </div> </div> <div class="separator"> <svg width="4400" height="16" viewBox="0 0 4400 16" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M3592 -0.00012207L3172 -8.53527e-05L3382 15.9999L3592 -0.00012207Z" fill="#242424" /> <path d="M2002 3.05176e-05L1582 6.72351e-05L1792 16L2002 3.05176e-05Z" fill="#242424" /> <path d="M824 0.00012207L404 0.000158788L614 16.0001L824 0.00012207Z" fill="#242424" /> <path d="M3996 -0.000152588L3576 -0.00011587L3786 15.9999L3996 -0.000152588Z" fill="#242424" /> <path d="M2406 0L1986 3.67176e-05L2196 16L2406 0Z" fill="#242424" /> <path d="M1228 9.15527e-05L808 0.00012827L1018 16.0001L1228 9.15527e-05Z" fill="#242424" /> <path d="M4400 -0.000183105L3980 -0.000146388L4190 15.9998L4400 -0.000183105Z" fill="#242424" /> <path d="M2810 -3.05176e-05L2390 6.19999e-06L2600 16L2810 -3.05176e-05Z" fill="#242424" /> <path d="M3188 -9.15527e-05L2768 -5.48352e-05L2978 15.9999L3188 -9.15527e-05Z" fill="#242424" /> <path d="M1598 6.10352e-05L1178 9.77527e-05L1388 16.0001L1598 6.10352e-05Z" fill="#242424" /> <path d="M420 0.000152588L0 0.000189305L210 16.0002L420 0.000152588Z" fill="#242424" /> </svg> </div> <div class="col has-animation sponsors-research-2" data-animation="fade-in-from-bottom" data-delay="0"> <div class="container"> <h4 class="title">Sponsored by</h4> <div class="sponsors-container"> <div class="sponsor-wrapper"> <a href="https://www.betterhelp.com/" target="_blank"> <img src="https://soundsprofitable.com/wp-content/uploads/2023/12/BetterHelp.png" alt=""> </a> </div> <div class="sponsor-wrapper"> <a href="https://www.prx.org" target="_blank"> <img src="https://soundsprofitable.com/wp-content/uploads/2023/12/PRX.png" alt=""> </a> </div> <div class="sponsor-wrapper"> <a href="https://www.magellan.ai/" target="_blank"> <img src="https://soundsprofitable.com/wp-content/uploads/2024/10/Partner-Logo-Sizing-2.png" alt=""> </a> </div> <div class="sponsor-wrapper"> <a href="https://www.thebarometer.co/" target="_blank"> <img src="https://soundsprofitable.com/wp-content/uploads/2023/01/Partner-Logos-Website-300x200px-23.png" alt=""> </a> </div> <div class="sponsor-wrapper"> <a href="https://www.espn.com" target="_blank"> <img src="https://soundsprofitable.com/wp-content/uploads/2023/03/Partner-Logos-Website-300x200px-3.png" alt=""> </a> </div> <div class="sponsor-wrapper"> <a href="https://www.paramount.com" target="_blank"> <img src="https://soundsprofitable.com/wp-content/uploads/2023/01/Partner-Logos-Website-300x200px-14.png" alt=""> </a> </div> <div class="sponsor-wrapper"> <a href="https://www.sxmmedia.com" target="_blank"> <img src="https://soundsprofitable.com/wp-content/uploads/2024/07/sxm-logo-website.png" alt=""> </a> </div> <div class="sponsor-wrapper"> <a href="https://www.audiohook.com/" target="_blank"> <img src="https://soundsprofitable.com/wp-content/uploads/2024/03/Partner-Logos-Website-300x200px-4.png" alt=""> </a> </div> <div class="sponsor-wrapper"> <a href="https://libsyn.com" target="_blank"> <img src="https://soundsprofitable.com/wp-content/uploads/2024/04/Libsyn-Ads.png" alt=""> </a> </div> <div class="sponsor-wrapper"> <a href="https://cohostpodcasting.com/" target="_blank"> <img src="https://soundsprofitable.com/wp-content/uploads/2023/08/Partner-Logos-Website-300x200px-5.png" alt=""> </a> </div> </div> </div> </div>  <div class="container research-content"> <div class="wpb_row vc_row-fluid vc_row inner_row"> <div class="row_col_wrap_12_inner col span_12 left"> <div class="vc_col-sm-12 vc_col-lg-7 vc_col-md-7 vc_col-xs-12"> <div class="col has-animation content-wrapper wpb_text_column" data-animation="fade-in-from-left" data-delay="300"> <div class="pdl-xs w-sp zm-col zm-col-18" data-v-d509169a=""><strong>Every year podcasting gains listeners — but also loses them.</strong> While early listeners were fans of the medium, the space is growing ever more complex, with people dipping in and out of the medium for a single show or catching their favorite podcast in places creators never planned for. While there is no shortage of advice about how to grow a single podcast, how do we grow</div> <div class="pdl-xs w-sp zm-col zm-col-18" data-v-d509169a="">podcasting?</div> <div><img loading="lazy" decoding="async" class="size-medium wp-image-424 aligncenter" src="https://soundsprofitable.com/wp-content/uploads/2022/12/scribble-300x36.png" alt="" width="300" height="36" srcset="https://soundsprofitable.com/wp-content/uploads/2022/12/scribble-300x36.png 300w, https://soundsprofitable.com/wp-content/uploads/2022/12/scribble.png 581w" sizes="(max-width: 300px) 100vw, 300px" /></div> <div class="pdl-xs w-sp zm-col zm-col-18" data-v-d509169a="">That is the focus of The Podcast Landscape in America, the largest study to date by Sounds Profitable. In partnership with Signal Hill Insights and some of the leading brands in podcasting, Sounds Profitable commissioned a study of over 2400 Americans 18+ to understand why they do, or do not listen to podcasts, what the barriers to future growth are, and how we can turn casual listeners into fans of the medium.</div> <p style="text-align: center;"><strong><div class="col span_4 has-animation" data-animation="none" data-delay="0"> <a href="https://signalhillinsights.com/">Signal Hill Insights</a><br /> <a href="https://www.betterhelp.com/">BetterHelp<br /> </a><a href="http://prx.org">PRX</a><br /> <a href="https://www.magellan.ai/">Magellan AI</a></div> </strong><strong><div class="col span_4 has-animation" data-animation="none" data-delay="0"><a href="https://www.thebarometer.co/landing">Barometer</a><br /> <a href="http://espn.com">ESPN Podcasts</a><br /> <a href="https://www.paramount.com">Paramount</a><br /> <a href="https://www.cohostpodcasting.com/">CoHost</a></div> </strong><strong><div class="col span_4 col_last has-animation" data-animation="none" data-delay="0"><a href="https://www.sxmmedia.com/?sxm_cid=13033536677&sxm_source=Google%20Adwords&sxm_campaign=Brand-SXM&gclid=CjwKCAjwzuqgBhAcEiwAdj5dRu9vesIflUXZIDQirR8aEt5T_O9FIAOR8Am0bne2U0GMNzNn-j-QTxoCE1kQAvD_BwE">SXM Media</a><br /> <a href="https://www.audiohook.com/">Audiohook</a><br /> <a href="http://libsyn.com">Libsyn</a> </div><div class="clear"></div></strong></p> <p><img loading="lazy" decoding="async" class="size-medium wp-image-424 aligncenter" src="https://soundsprofitable.com/wp-content/uploads/2022/12/scribble-300x36.png" alt="" width="300" height="36" srcset="https://soundsprofitable.com/wp-content/uploads/2022/12/scribble-300x36.png 300w, https://soundsprofitable.com/wp-content/uploads/2022/12/scribble.png 581w" sizes="(max-width: 300px) 100vw, 300px" /></p> <p><iframe loading="lazy" src="//mdstrm.com/embed/64efab10b7a1e00863e0fd44?autoplay=false" width="640" height="360" frameborder="0" scrolling="no" allowfullscreen="allowfullscreen"></iframe></p> <p>This landmark study examines the following:</p> <ul> <li>Listener expectations of what podcasting is, and isn’t</li> <li>Who is listening less to podcasts, and why</li> <li>Causes of listener churn</li> <li>The main drivers to current listening and the barriers to growth and discovery*</li> <li>The potential of limited series vs. ongoing content</li> <li>The role video plays in podcast demand and what YouTube really offers podcasters</li> <li>Perceptions of podcasting as a career and as a medium<strong><br /> </strong></li> </ul> <p>… and more.</p> <a class="nectar-button n-sc-button jumbo see-through-2" target="_blank" href="https://hubs.ly/Q02RJ5qf0" data-color-override="#2ac4ea" data-hover-color-override="#f6653c" data-hover-text-color-override="#fff"><span>Download the Complete Report</span></a> </div> </div> <div class="vc_col-sm-12 vc_col-lg-offset-1 vc_col-lg-4 vc_col-md-offset-0 vc_col-md-5 vc_col-sm-offset-0 vc_col-xs-12"> <div class="col has-animation sidebar-wrapper" data-animation="fade-in-from-right" data-delay="300"> <div class="realized-by"> <h5>Realized by</h5> <img src="https://soundsprofitable.com/wp-content/uploads/2022/12/signal-hill.webp" alt="" /> </div> <div class="get-report-form"> <svg width="322" height="21" viewBox="0 0 322 21" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M11.0557 16.4616C11.9433 16.0813 12.7945 15.6545 13.6457 15.2431C14.5455 14.8085 15.4453 14.3738 16.333 13.9315C18.4366 12.8837 20.4794 11.7738 22.5101 10.664C21.9751 11.1219 21.4401 11.5798 20.905 12.0377C20.3943 12.4801 19.8715 12.9225 19.3607 13.3726C19.0811 13.6132 18.8014 13.8538 18.5217 14.0944C18.2177 14.3506 17.9745 14.6222 17.7557 14.9094C17.5489 15.1888 17.3909 15.4759 17.2206 15.7631C16.941 16.2365 17.2693 16.8419 17.8165 17.1912C18.1083 17.3774 18.4366 17.5016 18.8257 17.5715C19.227 17.6413 19.6404 17.6413 20.0417 17.5715C20.5281 17.5172 21.0023 17.4783 21.4887 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