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<!Doctype html> <html lang='en'> <head> <title>City-Wide Sporting Events : night race</title> <link rel='canonical' href='https://www.trendhunter.com/trends/night-race' /> <meta property='fb:page_id' content='58207373724' /> <meta property='title' content='City-Wide Sporting Events night race'/> <meta name='description' content='night race - Singapore is set to host a city-wide party to celebrate Formula One’s only night race. When a popular sporting event comes to a city, it is impor...'/> <meta name='keywords' content='night race, night-race'/> <meta name='copyright' content='Trend Hunter Inc.'> <meta property='image' content='https://cdn.trendhunterstatic.com/thumbs/289/night-race.jpeg'/> <link rel='image_src' type='image/jpeg' href='https://cdn.trendhunterstatic.com/thumbs/289/night-race.jpeg'/> <meta property='og:title' content='City-Wide Sporting Events' /> <meta property='og:description' content='night race - Singapore is set to host a city-wide party to celebrate Formula One’s only night race. When a popular sporting event comes to a city, it is impor...'/> <meta property='og:url' content='https://www.trendhunter.com/trends/night-race'/> <meta property='og:site_name' content='TrendHunter.com'/> <meta property='og:image' content='https://cdn.trendhunterstatic.com/thumbs/289/night-race.jpeg'/> <meta property='og:type' content='article'/> <link rel='preload' href='https://cdn.trendhunterstatic.com/thumbs/289/night-race.jpeg' as='image'> <link rel='amphtml' href='https://www.trendhunter.com/amp/trends/night-race'> <meta name='viewport' content='width=device-width, initial-scale=1.0'> <meta charset='UTF-8'> <link rel="apple-touch-icon" sizes="180x180" href="https://cdn.trendhunterstatic.com/icons/manifest/apple-touch-icon.png"> <link rel="icon" type="image/png" sizes="32x32" href="https://cdn.trendhunterstatic.com/icons/manifest/favicon-32x32.png"> <link rel="icon" type="image/png" sizes="16x16" href="https://cdn.trendhunterstatic.com/icons/manifest/favicon-16x16.png"> <link rel="mask-icon" href="https://cdn.trendhunterstatic.com/icons/manifest/safari-pinned-tab.svg" color="#000000"> <meta name="theme-color" content="#000000"> <link rel="manifest" href="https://www.trendhunter.com/apps/inc/manifest.json"> <meta property='fb:app_id' content='85925738555' /> <meta name='copyright' content='Trend Hunter Inc.'> <link rel='preconnect' href='https://www.trendhunter.com' /><link rel='preconnect' href='https://fonts.gstatic.com' /> <link href='https://fonts.googleapis.com/css2?family=Roboto+Mono&family=Roboto:wght@100;300;400;500;700&family=Material+Icons&display=swap' rel='preload' as='style'> <link href='https://fonts.googleapis.com/css2?family=Roboto+Mono&family=Roboto:wght@100;300;400;500;700&family=Material+Icons&display=swap' rel='stylesheet'> <link href='https://www.trendhunter.com/apps/css/style?s=all&v=17397.1' rel='stylesheet' async type='text/css'> <script type='application/ld+json'> {"@context":"https:\/\/schema.org","@type":"Article","articleBody":"Singapore is set to host a city-wide party to celebrate Formula One’s only night race. When a popular sporting event comes to a city, it is important to ensure that all residents have an opportunity to engage in the celebrations. Rather than containing an event to one area, a city-wide party is the perfect way for an organization to bring a greater number of people together. On August 28th, Singapore will host a city-wide event in honor of Formula One’s only night race. To celebrate the Grand Prix, the city will host a number of different activities, lifestyle events and dining experiences. Throughout the city, residents will have an opportunity to watch outdoor theater, dine at gourmet pop-up restaurants and purchase official Formula One merchandise. All of the events are designed to ensure that city residents are able to celebrate this year's Grand Prix Season Singapore. While hosting a series of city-wide events may be challenging, this approach can help brands reach a broader range of consumers and ensure that no one feels excluded from the celebrations.","datePublished":"2015-08-28T20:27:03Z","headline":"City-Wide Sporting Events","publisher":{"@type":"Organization","name":"TREND HUNTER Inc.","url":"https:\/\/www.trendhunter.com","logo":{"@type":"ImageObject","url":"https:\/\/cdn.trendhunterstatic.com\/Logo2019-400.png"},"dateModified":"2015-08-28T20:27:03Z","mainEntityOfPage":"https:\/\/www.trendhunter.com\/trends\/night-race"},"author":{"@type":"Person","name":"Katherine Pendrill","url":"https:\/\/www.trendhunter.com\/katherine.pendrill"},"image":{"@type":"ImageObject","url":"https:\/\/cdn.trendhunterstatic.com\/thumbs\/289\/night-race.jpeg","width":800,"height":419}} </script> <style> :root{--btn-hover:#FF6914}; </style> <style> .tha__loginDialog{position:absolute; bottom:50%; 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class='tha__tg' > <div class='tha__tgSec tha__tgSec--left' data-btn='tgback'> <div class='tha__tgSecLbl'> Previous<br/>Set of<br/>Related<br/>Ideas </div><button type='button' class='tha__btn tha__btn--tg tha__btn--square' ><i class='material-icons'>arrow_back</i></button> </div> <div class='tha__tgArticles'><div class='tha__tgArticlesInner'><a class='tha__tgLink ' data-is='468' data-pc='3' data-id='536303' href="/trends/la-maison-tifosi-nastro-azzurro-00"> <div class='tha__tgImgCont'> <img width=230 height=150 class='tha__tgImg' loading='lazy' alt='Immersive F1 Pop-Ups' src='https://cdn.trendhunterstatic.com/phpthumbnails/536/536303/536303_1_230c.jpeg' /> </div><div class='tha__tgTitle'>Immersive F1 Pop-Ups</div> </a><a class='tha__tgLink ' data-is='468' data-pc='6' data-id='508293' href="/trends/peroni-nastro-azzurro-1"> <div class='tha__tgImgCont'> <img width=230 height=150 class='tha__tgImg' loading='lazy' alt='Multisensory Beer Events' src='https://cdn.trendhunterstatic.com/phpthumbnails/508/508293/508293_1_230c.jpeg' /> </div><div class='tha__tgTitle'>Multisensory Beer Events</div> </a><a class='tha__tgLink ' data-is='468' data-pc='1' data-id='451602' href="/trends/trackside-experience"> <div class='tha__tgImgCont'> <img width=230 height=150 class='tha__tgImg' loading='lazy' alt='At-Home Trackside Experiences' src='https://cdn.trendhunterstatic.com/phpthumbnails/451/451602/451602_1_230c.jpeg' /> </div><div class='tha__tgTitle'>At-Home Trackside Experiences</div> </a><a class='tha__tgLink ' data-is='468' data-pc='4' data-id='448111' href="/trends/formula-e-diriyah"> <div class='tha__tgImgCont'> <img width=230 height=150 class='tha__tgImg' loading='lazy' alt='Sustainable Car Attractions' src='https://cdn.trendhunterstatic.com/phpthumbnails/448/448111/448111_1_230c.jpeg' /> </div><div class='tha__tgTitle'>Sustainable Car Attractions</div> </a><a class='tha__tgLink ' data-is='468' data-pc='4' data-id='508856' href="/trends/peroni-nastro-azzurro-00"> <div class='tha__tgImgCont'> <img width=230 height=150 class='tha__tgImg' loading='lazy' alt='Blue Ribbon Beer Events' src='https://cdn.trendhunterstatic.com/phpthumbnails/508/508856/508856_1_230c.jpeg' /> </div><div class='tha__tgTitle'>Blue Ribbon Beer Events</div> </a></div></div> <div class='tha__tgSec tha__tgSec--right' data-btn='tgforward'> <div class='tha__tgSecLbl'> Next<br/>Set of<br/>Related<br/>Ideas </div><button type='button' class='tha__btn tha__btn--tg tha__btn--square' ><i class='material-icons'>arrow_forward</i></button> </div> </div> <article class='tha__articleCont'> <div class='tha__articleInner'> <div class='tha__gallery gal'> <div class='gal__main'> <img alt='City-Wide Sporting Events' class='gal__mainImage' data-btn='gallerynext' width=620 height=325 data-src='https://cdn.trendhunterstatic.com/thumbs/289/night-race.jpeg' loading='eager' fetchpriority='high' srcset='https://cdn.trendhunterstatic.com/phpthumbnails/289/289234/289234_1_230.jpeg 230w, https://cdn.trendhunterstatic.com/phpthumbnails/289/289234/289234_1_300.jpeg 300w, https://cdn.trendhunterstatic.com/phpthumbnails/289/289234/289234_1_468.jpeg 468w, https://cdn.trendhunterstatic.com/phpthumbnails/289/289234/289234_1_600.jpeg 600w, https://cdn.trendhunterstatic.com/thumbs/289/night-race.jpeg 800w' sizes='(max-width:230px) 230px, (max-width:300px) 300px, (max-width:468px) 468px, (max-width:600px) 600px,(min-width:601px) 800px' src='https://cdn.trendhunterstatic.com/thumbs/289/night-race.jpeg' /> <button aria-label='Next Image' type='button' class='tha__btn tha__btn--gallery tha__btn--galleryNext' data-btn='gallerynext'></button> <button aria-label='Previous Image' type='button' class='tha__btn tha__btn--gallery tha__btn--galleryPrev' data-btn='galleryprev'></button> <div class='gal__buffer'></div> </div> <div class='gal__thumbs'> <div class='gal__thumb' data-btn='galthumb' 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height=80 /> </div><div class='gal__thumb' data-btn='galthumb' data-id='508293' data-pn='2'> <img loading='lazy' alt='Multisensory Beer Events Image 2' src='https://cdn.trendhunterstatic.com/phpthumbnails/508/508293/508293_2_80.jpeg' class='gal__thumbImage' width=80 height=80 /> </div><div class='gal__thumb' data-btn='galthumb' data-id='508293' data-pn='3'> <img loading='lazy' alt='Multisensory Beer Events Image 3' src='https://cdn.trendhunterstatic.com/phpthumbnails/508/508293/508293_3_80.jpeg' class='gal__thumbImage' width=80 height=80 /> </div><div class='gal__thumb' data-btn='galthumb' data-id='508293' data-pn='4'> <img loading='lazy' alt='Multisensory Beer Events Image 4' src='https://cdn.trendhunterstatic.com/phpthumbnails/508/508293/508293_4_80.jpeg' class='gal__thumbImage' width=80 height=80 /> </div> <button type='button' class='tha__btn gal__similar' data-btn='gallerynext'> <div class='gal__similarNum'>31</div> <div class='gal__similarText'>SIMILAR</br>PHOTOS</div></button> </div> </div> <div class='tha__articleBody'> <a href='https://www.cleanthesky.com?source=eyJwIjoiaHR0cDpcL1wvd3d3LnRyZW5kaHVudGVyLmNvbVwvdHJlbmRzXC9uaWdodC1yYWNlIiwiYWQiOiJjbGVhbnRoZXNreS1iMy0zIn0%3D' class='tha__bb cts__banner' data-bn='cleanthesky-b3-3' style='width:300px; height:300px; float:right; margin:0px 0px 20px 20px;'><img alt='Clean the Sky - Positive Eco Trends & Breakthroughs' loading='lazy' src='https://cdn.trendhunterstatic.com/banners/cleanthesky/cleanthesky-b3-3.png?auto=webp' width=300 height=300 /></a> <h2 class='tha__title2'>This Party Celebrates the Formula One’s Only Night Race</h2><div class='tha__references'><div><a rel='author' class='tha__referenceAuthor' href='/katherine.pendrill'>Katherine Pendrill</a> — August 28, 2015 — <a class='tha__bcLink tha__bcLink--category' href='/lifestyle'>Lifestyle</a></div><div class='tha__referenceLinks'> References: <a target='_blank' href='http://www.singaporegp.sg/event-guide-2015' class='tha__referenceLink' rel='nofollow noreferrer'>singaporegp.sg</a> & <a target='_blank' href='http://www.themalaymailonline.com/features/article/more-to-this-years-grand-prix-season' class='tha__referenceLink' rel='nofollow noreferrer'>themalaymailonline</a></div></div><div class='tha__social'> <a class='tha__socialItem thh__socialItem thh__socialItem--facebook' data-social='facebook' onclick='window.open("https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fnight-race","_blank");' rel='nofollow' href='javascript:void(0);' >Share on Facebook</a> <a class='tha__socialItem thh__socialItem thh__socialItem--twitter' data-social='twitter' rel='nofollow' onclick='window.open("https://twitter.com/intent/tweet?text=City-Wide+Sporting+Events+-+This+Party+Celebrates+the+Formula+One%E2%80%99s+Only+Night+Race&url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fnight-race","_blank");' href='javascript:void(0);'>Share on Twitter</a> <a class='tha__socialItem thh__socialItem thh__socialItem--linkedin' data-social='linkedin' rel='nofollow' onclick='window.open("https://www.linkedin.com/shareArticle?mini=true&url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fnight-race&title=City-Wide+Sporting+Events+-+This+Party+Celebrates+the+Formula+One%E2%80%99s+Only+Night+Race","_blank");' href='javascript:void(0);'>Share on LinkedIn</a> <a class='tha__socialItem thh__socialItem thh__socialItem--pinterest' data-social='pinterest' rel='nofollow' onclick='window.open("https://pinterest.com/pin/create/button/?url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fnight-race&media=https%3A%2F%2Fcdn.trendhunterstatic.com%2Fthumbs%2F289%2Fnight-race.jpeg&description=City-Wide+Sporting+Events+-+This+Party+Celebrates+the+Formula+One%E2%80%99s+Only+Night+Race","_blank");' href='javascript:void(0);'>Share on Pinterest</a> </div><div class='tha__articleText tha__articleText--hasAt'>Singapore is set to host a city-wide party to celebrate Formula One’s only night race. When a popular sporting event comes to a city, it is important to ensure that all residents have an opportunity to engage in the celebrations. Rather than containing an event to one area, a city-wide party is the perfect way for an organization to bring a greater number of people together.<br /> <br /> On August 28th, Singapore will host a city-wide event in honor of Formula One’s only night race. To celebrate the Grand Prix, the city will host a number of different activities, lifestyle events and dining experiences. Throughout the city, residents will have an opportunity to watch outdoor theater, dine at gourmet pop-up restaurants and purchase official Formula One merchandise. All of the events are designed to ensure that city residents are able to celebrate this year's Grand Prix Season Singapore.<br /> <br /> While hosting a series of city-wide events may be challenging, this approach can help brands reach a broader range of consumers and ensure that no one feels excluded from the celebrations.</div><div class='tpt__aSecCont'><div class='tpt__aSec'> <div class='tpt__aSecHeading'>Trend Themes</div> <div class='tpt__aSecItems'><div class='tpt__aItem'> <div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. City-wide Events - </b>Opportunity for organizations to bring a greater number of people together by hosting events throughout a city.</div> </div><div class='tpt__aItem'> <div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. Lifestyle Events - </b>Offering various activities and dining experiences to cater to diverse interests and preferences.</div> </div><div class='tpt__aItem'> <div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. Grand Prix Season Singapore - </b>Celebrating Formula One's only night race through a series of city-wide events and experiences.</div> </div></div> </div><div class='tpt__aSec'> <div class='tpt__aSecHeading'>Industry Implications</div> <div class='tpt__aSecItems'><div class='tpt__aItem'> <div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. Event Planning - </b>Opportunity for event planners to create unique experiences that engage a wider audience.</div> </div><div class='tpt__aItem'> <div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. Hospitality - </b>Opportunity for hotels and restaurants to collaborate with the event and offer pop-up dining experiences.</div> </div><div class='tpt__aItem'> <div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. Retail - </b>Opportunity for retail brands to sell official merchandise and capitalize on the excitement surrounding the Grand Prix season.</div> </div></div> </div></div><div class='tha__scoreCont'><div class='tha__scoreBox'><div class='tha__scoreNum'>3</div><div class='tha__scoreLbl'>Score</div></div><div class='tha__scoreBars'><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Popularity</div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:33%;'></div><div class='tha__scorePart tha__scorePart--empty' style='width:67%'></div></div></div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Activity</div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:50%;'></div><div class='tha__scorePart tha__scorePart--empty' style='width:50%'></div></div></div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Freshness</div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:8%;'></div><div class='tha__scorePart tha__scorePart--empty' style='width:92%'></div></div></div></div><div class='tha__demoBox'><div class='tha__demoLeft'><div class='tha__demoSec tha__demoSec--gender'><span class='demo__male demo__genderBox'></span><span class='demo__male demo__genderBox'></span><span class='demo__male demo__genderBox'></span><span class='demo__male demo__genderBox'></span><span class='demo__female demo__genderBox'></span><span class='demo__female demo__genderBox'></span><span class='demo__female demo__genderBox'></span><span class='demo__female demo__genderBox'></span></div><div class='tha__demoSec tha__demoSec--age'><span class='demo__ageBox demo__baby'></span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__child'></span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__kid'></span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on 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href='\/katherine.pendrill'>Katherine Pendrill<\/a> \u2014 August 28, 2015 \u2014 <a class='tha__bcLink tha__bcLink--category' href='\/lifestyle'>Lifestyle<\/a><\/div><div class='tha__referenceLinks'> References: <a target='_blank' href='http:\/\/www.singaporegp.sg\/event-guide-2015' class='tha__referenceLink' rel='nofollow noreferrer'>singaporegp.sg<\/a> & <a target='_blank' href='http:\/\/www.themalaymailonline.com\/features\/article\/more-to-this-years-grand-prix-season' class='tha__referenceLink' rel='nofollow noreferrer'>themalaymailonline<\/a><\/div><\/div><div class='tha__social'>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--facebook' data-social='facebook' onclick='window.open(\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fnight-race\",\"_blank\");' rel='nofollow'\thref='javascript:void(0);' >Share on Facebook<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--twitter' data-social='twitter' rel='nofollow' onclick='window.open(\"https:\/\/twitter.com\/intent\/tweet?text=City-Wide+Sporting+Events+-+This+Party+Celebrates+the+Formula+One%E2%80%99s+Only+Night+Race&url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fnight-race\",\"_blank\");'\thref='javascript:void(0);'>Share on Twitter<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--linkedin' data-social='linkedin' rel='nofollow' onclick='window.open(\"https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fnight-race&title=City-Wide+Sporting+Events+-+This+Party+Celebrates+the+Formula+One%E2%80%99s+Only+Night+Race\",\"_blank\");' href='javascript:void(0);'>Share on LinkedIn<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--pinterest' data-social='pinterest' rel='nofollow' onclick='window.open(\"https:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fnight-race&media=https%3A%2F%2Fcdn.trendhunterstatic.com%2Fthumbs%2F289%2Fnight-race.jpeg&description=City-Wide+Sporting+Events+-+This+Party+Celebrates+the+Formula+One%E2%80%99s+Only+Night+Race\",\"_blank\");' href='javascript:void(0);'>Share on Pinterest<\/a>\n\t\t\t\t<\/div><div class='tha__articleText tha__articleText--hasAt'>Singapore is set to host a city-wide party to celebrate Formula One\u2019s only night race. When a popular sporting event comes to a city, it is important to ensure that all residents have an opportunity to engage in the celebrations. Rather than containing an event to one area, a city-wide party is the perfect way for an organization to bring a greater number of people together.<br \/>\n<br \/>\nOn August 28th, Singapore will host a city-wide event in honor of Formula One\u2019s only night race. To celebrate the Grand Prix, the city will host a number of different activities, lifestyle events and dining experiences. Throughout the city, residents will have an opportunity to watch outdoor theater, dine at gourmet pop-up restaurants and purchase official Formula One merchandise. All of the events are designed to ensure that city residents are able to celebrate this year's Grand Prix Season Singapore.<br \/>\n<br \/>\nWhile hosting a series of city-wide events may be challenging, this approach can help brands reach a broader range of consumers and ensure that no one feels excluded from the celebrations.<\/div><div class='tpt__aSecCont'><div class='tpt__aSec'>\n\t\t\t\t\t<div class='tpt__aSecHeading'>Trend Themes<\/div>\n\t\t\t\t\t<div class='tpt__aSecItems'><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. City-wide Events - <\/b>Opportunity for organizations to bring a greater number of people together by hosting events throughout a city.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. Lifestyle Events - <\/b>Offering various activities and dining experiences to cater to diverse interests and preferences.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. Grand Prix Season Singapore - <\/b>Celebrating Formula One's only night race through a series of city-wide events and experiences.<\/div>\n\t\t\t\t\t<\/div><\/div>\n\t\t\t\t<\/div><div class='tpt__aSec'>\n\t\t\t\t\t<div class='tpt__aSecHeading'>Industry Implications<\/div>\n\t\t\t\t\t<div class='tpt__aSecItems'><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. Event Planning - <\/b>Opportunity for event planners to create unique experiences that engage a wider audience.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. Hospitality - <\/b>Opportunity for hotels and restaurants to collaborate with the event and offer pop-up dining experiences.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. Retail - <\/b>Opportunity for retail brands to sell official merchandise and capitalize on the excitement surrounding the Grand Prix season.<\/div>\n\t\t\t\t\t<\/div><\/div>\n\t\t\t\t<\/div><\/div><div class='tha__scoreCont'><div class='tha__scoreBox'><div class='tha__scoreNum'>3<\/div><div class='tha__scoreLbl'>Score<\/div><\/div><div class='tha__scoreBars'><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Popularity<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:33%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:67%'><\/div><\/div><\/div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Activity<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:50%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:50%'><\/div><\/div><\/div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Freshness<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:8%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:92%'><\/div><\/div><\/div><\/div><div class='tha__demoBox'><div class='tha__demoLeft'><div class='tha__demoSec tha__demoSec--gender'><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><\/div><div class='tha__demoSec tha__demoSec--age'><span class='demo__ageBox demo__baby'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__child'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__kid'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__youngAdult'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__middleAge'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__senior'><\/span><\/div><\/div><div class='tha__demoRight'><div class='tha__demoSec tha__demoSec--map'><div class='demo__map demo__item' style='background-position-x:-0px;background-position-y:-158px ;background-color:#000000; '><\/div><\/div><\/div><\/div><\/div><div class='tha__articleBtns'><a href='javascript:void(0);' class='tha__articleBtn'><button class='tha__btn tha__btn--white tha__btn--hasicon' type='button' data-btn='morestats' data-eid='289234'>VIEW MORE STATS <i class='material-icons'>expand_more<\/i><\/button><\/a><a class='tha__articleBtn' href='https:\/\/www.trendhunter.com\/trendreports'><button class='tha__btn tha__btn--white' type='button'>GET A CUSTOM REPORT<\/button><\/a><a class='tha__articleBtn' href='https:\/\/www.trendhunter.com\/trendreports'><button class='tha__btn' type='button'>SUBSCRIBE TO ADVISORY<\/button><\/a><\/div><div class='tha__advancedStats tas'><\/div>","sb":"<div class='tha__bigScoreBar'><div class='tha__bigScoreBarPart tha__bigScoreBarPart--filled' style='width:30%;'><\/div><div class='tha__bigScoreBarPart tha__bigScoreBarPart--empty' style='width:70%;'><\/div><\/div>","u":"\/trends\/night-race","t":"City-Wide Sporting Events : night race","ok":1},"536303":{"cn":"Autos","cu":"autos","t1":"Immersive F1 Pop-Ups","pc":"3","ab":"<h2 class='tha__title2'>La Maison Tifosi Nastro Azzurro 0.0% Features a Scuderia Ferrari Car<\/h2><div class='tha__references'><div><a rel='author' class='tha__referenceAuthor' href='\/janapijak'>Jana Pijak<\/a> \u2014 June 7, 2024 \u2014 <a class='tha__bcLink tha__bcLink--category' href='\/lifestyle'>Lifestyle<\/a><\/div><div class='tha__referenceLinks'> References: <a target='_blank' href='https:\/\/lamaisontifosinastroazzurro0-0.ca\/' class='tha__referenceLink' rel='nofollow noreferrer'>lamaisontifosinastroazzurro0-0<\/a><\/div><\/div><div class='tha__social'>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--facebook' data-social='facebook' onclick='window.open(\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fla-maison-tifosi-nastro-azzurro-00\",\"_blank\");' rel='nofollow'\thref='javascript:void(0);' >Share on Facebook<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--twitter' data-social='twitter' rel='nofollow' onclick='window.open(\"https:\/\/twitter.com\/intent\/tweet?text=Immersive+F1+Pop-Ups+-+La+Maison+Tifosi+Nastro+Azzurro+0.0%25+Features+a+Scuderia+Ferrari+Car&url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fla-maison-tifosi-nastro-azzurro-00\",\"_blank\");'\thref='javascript:void(0);'>Share on Twitter<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--linkedin' data-social='linkedin' rel='nofollow' onclick='window.open(\"https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fla-maison-tifosi-nastro-azzurro-00&title=Immersive+F1+Pop-Ups+-+La+Maison+Tifosi+Nastro+Azzurro+0.0%25+Features+a+Scuderia+Ferrari+Car\",\"_blank\");' href='javascript:void(0);'>Share on LinkedIn<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--pinterest' data-social='pinterest' rel='nofollow' onclick='window.open(\"https:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fla-maison-tifosi-nastro-azzurro-00&media=https%3A%2F%2Fcdn.trendhunterstatic.com%2Fthumbs%2F289%2Fnight-race.jpeg&description=Immersive+F1+Pop-Ups+-+La+Maison+Tifosi+Nastro+Azzurro+0.0%25+Features+a+Scuderia+Ferrari+Car\",\"_blank\");' href='javascript:void(0);'>Share on Pinterest<\/a>\n\t\t\t\t<\/div><div class='tha__articleText tha__articleText--hasAt'>Excitement is brewing in Montreal leading up to Grand Prix weekend and Peroni Nastro Azzurro 0.0% is celebrating with an immersive pop-up experience located at the Four Seasons Hotel in the city's downtown core.<br \/>\n<br \/>\nCommemorating the first year of its partnership with Scuderia Ferrari HP, La Maison Tifosi Nastro Azzurro 0.0% is a pop-up event running from June 6-9. Guests visiting the pop-up will be transported into a dynamic trackside atmosphere, complete with the Scuderia Ferrari HP demonstration car as the main attraction. In addition to photo opportunities and interactive displays, guests will have the chance to sample refreshing Peroni Nastro Azzurro 0.0% beverages. <br \/>\n<br \/>\nOpen to attendees aged 18 and over, La Maison Tifosi Nastro Azzurro 0.0% offers an unforgettable experience that celebrates the spirit of racing and Italian heritage.<br \/>\n<br \/>\nImage Credit: Peroni Nastro Azzurro<\/div><div class='tpt__aSecCont'><div class='tpt__aSec'>\n\t\t\t\t\t<div class='tpt__aSecHeading'>Trend Themes<\/div>\n\t\t\t\t\t<div class='tpt__aSecItems'><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. Immersive Event Experiences - <\/b>Immersive event experiences like La Maison Tifosi Nastro Azzurro 0.0% offer novel ways for brands to engage customers by creating unforgettable, interactive environments.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. Pop-up Activations - <\/b>Pop-up activations such as the one celebrating the Grand Prix weekend in Montreal provide brands a temporary yet impactful physical presence in key locations.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. Non-alcoholic Beverage Sampling - <\/b>Sampling non-alcoholic beverages during pop-up events showcases new product offerings in a relaxed, engaging setting that encourages brand loyalty and trial.<\/div>\n\t\t\t\t\t<\/div><\/div>\n\t\t\t\t<\/div><div class='tpt__aSec'>\n\t\t\t\t\t<div class='tpt__aSecHeading'>Industry Implications<\/div>\n\t\t\t\t\t<div class='tpt__aSecItems'><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. Event Marketing - <\/b>Event marketing initiatives, exemplified by immersive pop-up experiences, help companies create direct connections with consumers in memorable ways.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. Beverage Industry - <\/b>The launch of non-alcoholic options like Peroni Nastro Azzurro 0.0% through experiential events highlights the growing market for low and no-alcohol beverages.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. Hospitality - <\/b>Hosting immersive events in luxury hotels combines high-end experiences with brand storytelling to attract and delight affluent consumers.<\/div>\n\t\t\t\t\t<\/div><\/div>\n\t\t\t\t<\/div><\/div><div class='tha__scoreCont'><div class='tha__scoreBox'><div class='tha__scoreNum'>8.4<\/div><div class='tha__scoreLbl'>Score<\/div><\/div><div class='tha__scoreBars'><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Popularity<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:96%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:4%'><\/div><\/div><\/div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Activity<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:94%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:6%'><\/div><\/div><\/div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Freshness<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:63%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:37%'><\/div><\/div><\/div><\/div><div class='tha__demoBox'><div class='tha__demoLeft'><div class='tha__demoSec tha__demoSec--gender'><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><\/div><div class='tha__demoSec tha__demoSec--age'><span class='demo__ageBox demo__baby'><\/span><span class='demo__ageBox demo__child'><\/span><span class='demo__ageBox demo__kid'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__youngAdult'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__middleAge'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__senior'><\/span><\/div><\/div><div class='tha__demoRight'><div class='tha__demoSec tha__demoSec--map'><div class='demo__map demo__item' style='background-position-x:-120px;background-position-y:-316px ;background-color:#000000; '><\/div><\/div><\/div><\/div><\/div><div class='tha__articleBtns'><a href='javascript:void(0);' class='tha__articleBtn'><button class='tha__btn tha__btn--white tha__btn--hasicon' type='button' data-btn='morestats' data-eid='536303'>VIEW MORE STATS <i class='material-icons'>expand_more<\/i><\/button><\/a><a class='tha__articleBtn' href='https:\/\/www.trendhunter.com\/trendreports'><button class='tha__btn tha__btn--white' type='button'>GET A CUSTOM REPORT<\/button><\/a><a class='tha__articleBtn' href='https:\/\/www.trendhunter.com\/trendreports'><button class='tha__btn' type='button'>SUBSCRIBE TO ADVISORY<\/button><\/a><\/div><div class='tha__advancedStats tas'><\/div>","sb":"<div class='tha__bigScoreBar'><div class='tha__bigScoreBarPart tha__bigScoreBarPart--filled' style='width:84%;'><\/div><div class='tha__bigScoreBarPart tha__bigScoreBarPart--empty' style='width:16%;'><\/div><\/div>","u":"\/trends\/la-maison-tifosi-nastro-azzurro-00","t":"Immersive F1 Pop-Ups : La Maison Tifosi Nastro Azzurro 0.0% "},"508293":{"cn":"Autos","cu":"autos","t1":"Multisensory Beer Events","pc":"6","ab":"<h2 class='tha__title2'>Peroni Nastro Azzurro 0.0% Le Paddock is Open During Montreal Grand Prix<\/h2><div class='tha__references'><div><a rel='author' class='tha__referenceAuthor' href='\/janapijak'>Jana Pijak<\/a> \u2014 June 15, 2023 \u2014 <a class='tha__bcLink tha__bcLink--category' href='\/lifestyle'>Lifestyle<\/a><\/div><div class='tha__referenceLinks'> References: <a target='_blank' href='https:\/\/lepaddockperoni.ca\/#\/' class='tha__referenceLink' rel='nofollow noreferrer'>lepaddockperoni<\/a><\/div><\/div><div class='tha__social'>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--facebook' data-social='facebook' onclick='window.open(\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fperoni-nastro-azzurro-1\",\"_blank\");' rel='nofollow'\thref='javascript:void(0);' >Share on Facebook<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--twitter' data-social='twitter' rel='nofollow' onclick='window.open(\"https:\/\/twitter.com\/intent\/tweet?text=Multisensory+Beer+Events+-+Peroni+Nastro+Azzurro+0.0%25+Le+Paddock+is+Open+During+Montreal+Grand+Prix&url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fperoni-nastro-azzurro-1\",\"_blank\");'\thref='javascript:void(0);'>Share on Twitter<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--linkedin' data-social='linkedin' rel='nofollow' onclick='window.open(\"https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fperoni-nastro-azzurro-1&title=Multisensory+Beer+Events+-+Peroni+Nastro+Azzurro+0.0%25+Le+Paddock+is+Open+During+Montreal+Grand+Prix\",\"_blank\");' href='javascript:void(0);'>Share on LinkedIn<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--pinterest' data-social='pinterest' rel='nofollow' onclick='window.open(\"https:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fperoni-nastro-azzurro-1&media=https%3A%2F%2Fcdn.trendhunterstatic.com%2Fthumbs%2F289%2Fnight-race.jpeg&description=Multisensory+Beer+Events+-+Peroni+Nastro+Azzurro+0.0%25+Le+Paddock+is+Open+During+Montreal+Grand+Prix\",\"_blank\");' href='javascript:void(0);'>Share on Pinterest<\/a>\n\t\t\t\t<\/div><div class='tha__articleText tha__articleText--hasAt'>With the Montr\u00e9al Grand Prix fast approaching, Peroni Nastro Azzurro 0.0% presents Le Paddock, an immersive experience for car enthusiasts during race weekend. Located at 1241 St-Catherine West in Downtown Montr\u00e9al, this multi-sensory pop-up gives visitors the chance to view the Aston Martin Formula One\u00ae Team replica car, and to take a selfie with the podium-winning team. Guests can also relive iconic race moments through Aston Martin F1\u00ae Team radio. <br \/>\n<br \/>\nKicked off at an exclusive industry and media event, this experience is now open to the public and will run from June 15th to June 18th. Guests must be 18 and over to enter, and no reservation is required. <br \/>\n<br \/>\nThe Peroni Nastro Azzurro 0.0% Le Paddock experience promises a stylish and exciting way to immerse visitors in the world of Formula One\u00ae racing and promotes the Italian beer brand's signature non-alcoholic beer -- promoting responsible and safe drinking for drivers.<br \/>\n<br \/>\nImage Credit: Peroni Nastro Azzurro<\/div><div class='tpt__aSecCont'><div class='tpt__aSec'>\n\t\t\t\t\t<div class='tpt__aSecHeading'>Trend Themes<\/div>\n\t\t\t\t\t<div class='tpt__aSecItems'><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. Immersive Experiences - <\/b>Creating multisensory experiences for car enthusiasts during race weekends allows for greater engagement and connection with the brand.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. Replica Car Showcases - <\/b>Providing the opportunity to view and interact with replica cars from Formula One\u00ae teams elevates the event and attracts car enthusiasts.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. Audio-based Experiences - <\/b>Utilizing Aston Martin F1\u00ae Team radio to relive iconic race moments adds a unique dimension to the immersive experience.<\/div>\n\t\t\t\t\t<\/div><\/div>\n\t\t\t\t<\/div><div class='tpt__aSec'>\n\t\t\t\t\t<div class='tpt__aSecHeading'>Industry Implications<\/div>\n\t\t\t\t\t<div class='tpt__aSecItems'><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. Automotive - <\/b>Creating immersive experiences and showcasing replica cars can attract car enthusiasts and create opportunities for automotive companies to engage with potential customers.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. Beverage - <\/b>Partnering with events like the Montr\u00e9al Grand Prix to promote non-alcoholic beer aligns with responsible drinking initiatives and allows beverage companies to reach a wider audience.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. Event Planning - <\/b>Designing multi-sensory pop-up experiences and organizing exclusive industry and media events presents opportunities for event planning companies to create unique and memorable experiences.<\/div>\n\t\t\t\t\t<\/div><\/div>\n\t\t\t\t<\/div><\/div><div class='tha__scoreCont'><div class='tha__scoreBox'><div class='tha__scoreNum'>7.1<\/div><div class='tha__scoreLbl'>Score<\/div><\/div><div class='tha__scoreBars'><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Popularity<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:82%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:18%'><\/div><\/div><\/div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Activity<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:97%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:3%'><\/div><\/div><\/div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Freshness<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:35%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:65%'><\/div><\/div><\/div><\/div><div class='tha__demoBox'><div class='tha__demoLeft'><div class='tha__demoSec tha__demoSec--gender'><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><\/div><div class='tha__demoSec tha__demoSec--age'><span class='demo__ageBox demo__baby'><\/span><span class='demo__ageBox demo__child'><\/span><span class='demo__ageBox demo__kid'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__youngAdult'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__middleAge'><\/span><span class='demo__ageBox demo__senior'><\/span><\/div><\/div><div class='tha__demoRight'><div class='tha__demoSec tha__demoSec--map'><div class='demo__map demo__item' style='background-position-x:-120px;background-position-y:-0px ;background-color:#000000; '><\/div><\/div><\/div><\/div><\/div><div class='tha__articleBtns'><a href='javascript:void(0);' class='tha__articleBtn'><button class='tha__btn tha__btn--white tha__btn--hasicon' type='button' data-btn='morestats' data-eid='508293'>VIEW MORE STATS <i class='material-icons'>expand_more<\/i><\/button><\/a><a class='tha__articleBtn' href='https:\/\/www.trendhunter.com\/trendreports'><button class='tha__btn tha__btn--white' type='button'>GET A CUSTOM REPORT<\/button><\/a><a class='tha__articleBtn' href='https:\/\/www.trendhunter.com\/trendreports'><button class='tha__btn' type='button'>SUBSCRIBE TO ADVISORY<\/button><\/a><\/div><div class='tha__advancedStats tas'><\/div>","sb":"<div class='tha__bigScoreBar'><div class='tha__bigScoreBarPart tha__bigScoreBarPart--filled' style='width:71%;'><\/div><div class='tha__bigScoreBarPart tha__bigScoreBarPart--empty' style='width:29%;'><\/div><\/div>","u":"\/trends\/peroni-nastro-azzurro-1","t":"Multisensory Beer Events : Peroni Nastro Azzurro 1"},"451602":{"cn":"Autos","cu":"autos","t1":"At-Home Trackside Experiences","pc":"1","ab":"<h2 class='tha__title2'>Heineken's Pit Wall Bar Immerses F1 Fans in Action<\/h2><div class='tha__references'><div><a rel='author' class='tha__referenceAuthor' href='\/LauraMcQuarrie'>Laura McQuarrie<\/a> \u2014 May 3, 2021 \u2014 <a class='tha__bcLink tha__bcLink--category' href='\/lifestyle'>Lifestyle<\/a><\/div><div class='tha__referenceLinks'> References: <a target='_blank' href='https:\/\/www.heineken.co.uk\/' class='tha__referenceLink' rel='nofollow noreferrer'>heineken<\/a> & <a target='_blank' href='https:\/\/www.campaignlive.co.uk\/article\/heineken-delivers-at-home-f1-trackside-experience\/1714274' class='tha__referenceLink' rel='nofollow noreferrer'>campaignlive<\/a><\/div><\/div><div class='tha__social'>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--facebook' data-social='facebook' onclick='window.open(\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Ftrackside-experience\",\"_blank\");' rel='nofollow'\thref='javascript:void(0);' >Share on Facebook<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--twitter' data-social='twitter' rel='nofollow' onclick='window.open(\"https:\/\/twitter.com\/intent\/tweet?text=At-Home+Trackside+Experiences+-+Heineken%27s+Pit+Wall+Bar+Immerses+F1+Fans+in+Action&url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Ftrackside-experience\",\"_blank\");'\thref='javascript:void(0);'>Share on Twitter<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--linkedin' data-social='linkedin' rel='nofollow' onclick='window.open(\"https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Ftrackside-experience&title=At-Home+Trackside+Experiences+-+Heineken%27s+Pit+Wall+Bar+Immerses+F1+Fans+in+Action\",\"_blank\");' href='javascript:void(0);'>Share on LinkedIn<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--pinterest' data-social='pinterest' rel='nofollow' onclick='window.open(\"https:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Ftrackside-experience&media=https%3A%2F%2Fcdn.trendhunterstatic.com%2Fthumbs%2F289%2Fnight-race.jpeg&description=At-Home+Trackside+Experiences+-+Heineken%27s+Pit+Wall+Bar+Immerses+F1+Fans+in+Action\",\"_blank\");' href='javascript:void(0);'>Share on Pinterest<\/a>\n\t\t\t\t<\/div><div class='tha__articleText tha__articleText--hasAt'>The majority of F1 fans have never attended a race in person and Heineken is bringing the high-energy action of the pit to people with an at-home trackside experience. The Pit Wall Bar was inspired by the Red Bull Racing Honda pit and it has multiple screens, racing team headphones and Heineken 0.0 on tap, plus glassware and coasters to round out the engaging experience. <br \/>\n <br \/>\nTo test out the concept, Heineken gave British former racing driver David Coulthard and Red Bull Racing Honda's Max Verstappen and Sergio Perez the first chance to immerse themselves in the Pit Wall Bar. 10 fans around the world will have the chance to partake in the experience and the competition just kicked off before the Formula 1 Heineken Grande Pr\u00e9mio De Portugal 2021.<\/div><div class='tpt__aSecCont'><div class='tpt__aSec'>\n\t\t\t\t\t<div class='tpt__aSecHeading'>Trend Themes<\/div>\n\t\t\t\t\t<div class='tpt__aSecItems'><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. Virtual Trackside Experiences - <\/b>Developing immersive virtual experiences for fans who are unable to attend live sporting events.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. In-home Entertainment - <\/b>Creating at-home entertainment experiences that bring the excitement of live events to consumers' living rooms.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. Branded Immersive Experiences - <\/b>Partnering with brands to create unique and engaging immersive experiences that promote products and services.<\/div>\n\t\t\t\t\t<\/div><\/div>\n\t\t\t\t<\/div><div class='tpt__aSec'>\n\t\t\t\t\t<div class='tpt__aSecHeading'>Industry Implications<\/div>\n\t\t\t\t\t<div class='tpt__aSecItems'><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. Beverage - <\/b>Exploring opportunities to create unique and immersive experiences for consumers to enjoy beverages while engaging with brands and entertainment.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. Sports - <\/b>Developing new ways for sports fans to interact with their favorite teams and athletes in immersive and engaging ways.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. Events - <\/b>Innovating the events industry by adding virtual and at-home experiences to traditional live events.<\/div>\n\t\t\t\t\t<\/div><\/div>\n\t\t\t\t<\/div><\/div><div class='tha__scoreCont'><div class='tha__scoreBox'><div class='tha__scoreNum'>1.9<\/div><div class='tha__scoreLbl'>Score<\/div><\/div><div class='tha__scoreBars'><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Popularity<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:34%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:66%'><\/div><\/div><\/div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Activity<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:10%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:90%'><\/div><\/div><\/div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Freshness<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:14%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:86%'><\/div><\/div><\/div><\/div><div class='tha__demoBox'><div class='tha__demoLeft'><div class='tha__demoSec tha__demoSec--gender'><span style='background-color:#000000' class='demo__male demo__genderBox demo__genderBox--on'><\/span><span style='background-color:#000000' class='demo__male demo__genderBox demo__genderBox--on'><\/span><span style='background-color:#000000' class='demo__male demo__genderBox demo__genderBox--on'><\/span><span style='background-color:#000000' class='demo__male demo__genderBox demo__genderBox--on'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><\/div><div class='tha__demoSec tha__demoSec--age'><span class='demo__ageBox demo__baby'><\/span><span class='demo__ageBox demo__child'><\/span><span class='demo__ageBox demo__kid'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__youngAdult'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__middleAge'><\/span><span class='demo__ageBox demo__senior'><\/span><\/div><\/div><div class='tha__demoRight'><div class='tha__demoSec tha__demoSec--map'><div class='demo__map demo__item' style='background-position-x:-120px;background-position-y:-316px ;background-color:#000000; '><\/div><\/div><\/div><\/div><\/div><div class='tha__articleBtns'><a href='javascript:void(0);' class='tha__articleBtn'><button class='tha__btn tha__btn--white tha__btn--hasicon' type='button' data-btn='morestats' data-eid='451602'>VIEW MORE STATS <i class='material-icons'>expand_more<\/i><\/button><\/a><a class='tha__articleBtn' href='https:\/\/www.trendhunter.com\/trendreports'><button class='tha__btn tha__btn--white' type='button'>GET A CUSTOM REPORT<\/button><\/a><a class='tha__articleBtn' href='https:\/\/www.trendhunter.com\/trendreports'><button class='tha__btn' type='button'>SUBSCRIBE TO ADVISORY<\/button><\/a><\/div><div class='tha__advancedStats tas'><\/div>","sb":"<div class='tha__bigScoreBar'><div class='tha__bigScoreBarPart tha__bigScoreBarPart--filled' style='width:19%;'><\/div><div class='tha__bigScoreBarPart tha__bigScoreBarPart--empty' style='width:81%;'><\/div><\/div>","u":"\/trends\/trackside-experience","t":"At-Home Trackside Experiences : trackside experience"},"448111":{"cn":"Autos","cu":"autos","t1":"Sustainable Car Attractions","pc":"4","ab":"<h2 class='tha__title2'>The Third Night Race in Saudi Arabia Leverages Renewable Technologies<\/h2><div class='tha__references'><div><a rel='author' class='tha__referenceAuthor' href='\/gmss0205'>Glenn Mandel<\/a> \u2014 April 7, 2021 \u2014 <a class='tha__bcLink tha__bcLink--category' href='\/lifestyle'>Lifestyle<\/a><\/div><div class='tha__referenceLinks'> References: <a target='_blank' href='https:\/\/dgda.gov.sa\/Home.aspx' class='tha__referenceLink' rel='nofollow noreferrer'>dgda.gov.sa<\/a> & <a target='_blank' href='https:\/\/jalopnik.com\/its-confirmed-formula-e-needs-more-night-races-1846372414' class='tha__referenceLink' rel='nofollow noreferrer'>jalopnik<\/a><\/div><\/div><div class='tha__social'>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--facebook' data-social='facebook' onclick='window.open(\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fformula-e-diriyah\",\"_blank\");' rel='nofollow'\thref='javascript:void(0);' >Share on Facebook<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--twitter' data-social='twitter' rel='nofollow' onclick='window.open(\"https:\/\/twitter.com\/intent\/tweet?text=Sustainable+Car+Attractions+-+The+Third+Night+Race+in+Saudi+Arabia+Leverages+Renewable+Technologies&url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fformula-e-diriyah\",\"_blank\");'\thref='javascript:void(0);'>Share on Twitter<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--linkedin' data-social='linkedin' rel='nofollow' onclick='window.open(\"https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fformula-e-diriyah&title=Sustainable+Car+Attractions+-+The+Third+Night+Race+in+Saudi+Arabia+Leverages+Renewable+Technologies\",\"_blank\");' href='javascript:void(0);'>Share on LinkedIn<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--pinterest' data-social='pinterest' rel='nofollow' onclick='window.open(\"https:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fformula-e-diriyah&media=https%3A%2F%2Fcdn.trendhunterstatic.com%2Fthumbs%2F289%2Fnight-race.jpeg&description=Sustainable+Car+Attractions+-+The+Third+Night+Race+in+Saudi+Arabia+Leverages+Renewable+Technologies\",\"_blank\");' href='javascript:void(0);'>Share on Pinterest<\/a>\n\t\t\t\t<\/div><div class='tha__articleText tha__articleText--hasAt'>Formula E, the all-electric ABB FIA Formula E World Championship, will light up the streets of Diriyah, Saudi Arabia for the third year in a row at the UNESCO World Heritage Site At-Turaif. The night race is the first time any motorsport race has attempted to use high-performance, sustainable, and fully renewable LED lighting technologies.<br \/>\n<br \/>\nAs part of Vision 2030, seven square kilometers of iconic Diriyah will be transformed into one of the Kingdom\u2019s most prominent tourism destinations, called Diriyah Gate. Drawing on the region\u2019s rich past, Diriyah Gate will reflect the Najdi architecture of 300 years past, newly adapted for 21st-century living. The development, upon completion, will feature an array of world-class cultural, entertainment, retail, hospitality, educational, office, and residential areas. This includes more than 20 cultural attractions, over 20 hotels, and hundreds of places to dine.<br \/>\n<br \/>\nIn addition, the project includes a series of outdoor plazas as well as a 3km escarpment walk that offers views across the historic Wadi Hanifah. Diriyah Gate will comprise the Kingdom's most walkable collection of heritage and culture offerings and one of the Kingdom\u2019s largest lifestyle shopping destinations. The premier cultural and lifestyle destination will be home to a population of 100,000 and is set to attract 25 million visitors annually as a place to gather, explore, shop, dine, live and work.<\/div><div class='tpt__aSecCont'><div class='tpt__aSec'>\n\t\t\t\t\t<div class='tpt__aSecHeading'>Trend Themes<\/div>\n\t\t\t\t\t<div class='tpt__aSecItems'><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. Sustainable Night Races - <\/b>Opportunity for motorsport races to leverage sustainable and renewable LED lighting technologies for night races.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. Heritage Tourism - <\/b>Growing trend of transforming historic sites into tourist destinations, highlighting the rich past of certain regions and incorporating modern amenities.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. Walkable Lifestyle Destinations - <\/b>Development of large-scale cultural and lifestyle destinations that prioritize walkability and create opportunities for exploration, shopping, dining, and work.<\/div>\n\t\t\t\t\t<\/div><\/div>\n\t\t\t\t<\/div><div class='tpt__aSec'>\n\t\t\t\t\t<div class='tpt__aSecHeading'>Industry Implications<\/div>\n\t\t\t\t\t<div class='tpt__aSecItems'><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. Motorsports - <\/b>Opportunity for motorsports to adopt more sustainable and renewable technologies for night racing, such as LED lighting.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. Tourism - <\/b>Opportunity for tourism industries to transform historic sites into modern destinations that celebrate the past while incorporating world-class cultural, entertainment, and retail opportunities.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. Real Estate - <\/b>Opportunity for real estate developers to create large-scale lifestyle destinations that prioritize walkability, incorporating a mix of cultural, entertainment, retail, residential, and office spaces.<\/div>\n\t\t\t\t\t<\/div><\/div>\n\t\t\t\t<\/div><\/div><div class='tha__scoreCont'><div class='tha__scoreBox'><div class='tha__scoreNum'>3.2<\/div><div class='tha__scoreLbl'>Score<\/div><\/div><div class='tha__scoreBars'><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Popularity<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:26%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:74%'><\/div><\/div><\/div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Activity<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:56%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:44%'><\/div><\/div><\/div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Freshness<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:13%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:87%'><\/div><\/div><\/div><\/div><div class='tha__demoBox'><div class='tha__demoLeft'><div class='tha__demoSec tha__demoSec--gender'><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><\/div><div class='tha__demoSec tha__demoSec--age'><span class='demo__ageBox demo__baby'><\/span><span class='demo__ageBox demo__child'><\/span><span class='demo__ageBox demo__kid'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__youngAdult'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__middleAge'><\/span><span class='demo__ageBox demo__senior'><\/span><\/div><\/div><div class='tha__demoRight'><div class='tha__demoSec tha__demoSec--map'><div class='demo__map demo__item' style='background-position-x:-120px;background-position-y:-474px ;background-color:#000000; '><\/div><\/div><\/div><\/div><\/div><div class='tha__articleBtns'><a href='javascript:void(0);' class='tha__articleBtn'><button class='tha__btn tha__btn--white tha__btn--hasicon' type='button' data-btn='morestats' data-eid='448111'>VIEW MORE STATS <i class='material-icons'>expand_more<\/i><\/button><\/a><a class='tha__articleBtn' href='https:\/\/www.trendhunter.com\/trendreports'><button class='tha__btn tha__btn--white' type='button'>GET A CUSTOM REPORT<\/button><\/a><a class='tha__articleBtn' href='https:\/\/www.trendhunter.com\/trendreports'><button class='tha__btn' type='button'>SUBSCRIBE TO ADVISORY<\/button><\/a><\/div><div class='tha__advancedStats tas'><\/div>","sb":"<div class='tha__bigScoreBar'><div class='tha__bigScoreBarPart tha__bigScoreBarPart--filled' style='width:32%;'><\/div><div class='tha__bigScoreBarPart tha__bigScoreBarPart--empty' style='width:68%;'><\/div><\/div>","u":"\/trends\/formula-e-diriyah","t":"Sustainable Car Attractions : Formula E Diriyah"},"508856":{"cn":"Lifestyle","cu":"lifestyle","t1":"Blue Ribbon Beer Events","pc":"4","ab":"<h2 class='tha__title2'>Peroni Nastro Azzurro 0.0% Recently Hosted Nastro Azzurro Nights<\/h2><div class='tha__references'><div><a rel='author' class='tha__referenceAuthor' href='\/janapijak'>Jana Pijak<\/a> \u2014 June 23, 2023 \u2014 <a class='tha__bcLink tha__bcLink--category' href='\/lifestyle'>Lifestyle<\/a><\/div><div class='tha__referenceLinks'> References: <a target='_blank' href='https:\/\/peroniitalia.com\/' class='tha__referenceLink' rel='nofollow noreferrer'>peroniitalia<\/a><\/div><\/div><div class='tha__social'>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--facebook' data-social='facebook' onclick='window.open(\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fperoni-nastro-azzurro-00\",\"_blank\");' rel='nofollow'\thref='javascript:void(0);' >Share on Facebook<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--twitter' data-social='twitter' rel='nofollow' onclick='window.open(\"https:\/\/twitter.com\/intent\/tweet?text=Blue+Ribbon+Beer+Events+-+Peroni+Nastro+Azzurro+0.0%25+Recently+Hosted+Nastro+Azzurro+Nights&url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fperoni-nastro-azzurro-00\",\"_blank\");'\thref='javascript:void(0);'>Share on Twitter<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--linkedin' data-social='linkedin' rel='nofollow' onclick='window.open(\"https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fperoni-nastro-azzurro-00&title=Blue+Ribbon+Beer+Events+-+Peroni+Nastro+Azzurro+0.0%25+Recently+Hosted+Nastro+Azzurro+Nights\",\"_blank\");' href='javascript:void(0);'>Share on LinkedIn<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--pinterest' data-social='pinterest' rel='nofollow' onclick='window.open(\"https:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fperoni-nastro-azzurro-00&media=https%3A%2F%2Fcdn.trendhunterstatic.com%2Fthumbs%2F289%2Fnight-race.jpeg&description=Blue+Ribbon+Beer+Events+-+Peroni+Nastro+Azzurro+0.0%25+Recently+Hosted+Nastro+Azzurro+Nights\",\"_blank\");' href='javascript:void(0);'>Share on Pinterest<\/a>\n\t\t\t\t<\/div><div class='tha__articleText tha__articleText--hasAt'>On Saturday, June 17th, Peroni Nastro Azzurro 0.0%, the Global Partner of Aston Martin Aramco Cognizant Formula One\u2122 Team, hosted a thrilling blue ribbon event called Nastro Azzurro Nights. The event was an Italian aperitivo celebration, fusing the themes of speed and style. It was hosted at Gentile Pizza Parlour, located in the heart of Montreal's Westmount neighbourhood. <br \/>\n<br \/>\nGuests at the event had the unique opportunity to experience the exhilaration of the city's bustling F1 race weekend while sipping on smooth and refreshing Peroni Nastro Azzurro 0.0% beverages. <br \/>\n<br \/>\nNastro Azzurro Nights honored the partnership between Peroni Nastro Azzurro 0.0% and the Aston Martin Aramco Cognizant Formula One\u2122 Team. It was an unforgettable evening filled with Italian flair, delicious drinks, and a celebration of the brands' shared passion for speed and style.<br \/>\n<br \/>\nImage Credit: Peroni Nastro Azzurro 0.0%<\/div><div class='tpt__aSecCont'><div class='tpt__aSec'>\n\t\t\t\t\t<div class='tpt__aSecHeading'>Trend Themes<\/div>\n\t\t\t\t\t<div class='tpt__aSecItems'><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. Virtual Beer Events - <\/b>Leveraging virtual platforms to host interactive beer events allows brands to reach a wider audience and create unique experiences.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. Alcohol-free Beverages - <\/b>The growing popularity of alcohol-free beverages presents an opportunity for brands to cater to health-conscious consumers seeking flavorful alternatives.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. Sports and Lifestyle Partnerships - <\/b>Collaborations between beer brands and sports\/lifestyle organizations create cross-promotion opportunities and engage target audiences in new and exciting ways.<\/div>\n\t\t\t\t\t<\/div><\/div>\n\t\t\t\t<\/div><div class='tpt__aSec'>\n\t\t\t\t\t<div class='tpt__aSecHeading'>Industry Implications<\/div>\n\t\t\t\t\t<div class='tpt__aSecItems'><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. Event Management - <\/b>Event management companies that specialize in innovative concepts and virtual event production can tap into the growing demand for unique and immersive experiences.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. Beverage Manufacturing - <\/b>Beverage manufacturers can capitalize on the rising popularity of alcohol-free beverages by expanding their product lines to include enticing and flavorful options.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. Sports Marketing - <\/b>Sports marketing agencies can explore collaborations with beer brands and lifestyle organizations, leveraging their respective audiences for mutually beneficial partnerships.<\/div>\n\t\t\t\t\t<\/div><\/div>\n\t\t\t\t<\/div><\/div><div class='tha__scoreCont'><div class='tha__scoreBox'><div class='tha__scoreNum'>4.1<\/div><div class='tha__scoreLbl'>Score<\/div><\/div><div class='tha__scoreBars'><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Popularity<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:48%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:52%'><\/div><\/div><\/div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Activity<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:41%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:59%'><\/div><\/div><\/div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Freshness<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:35%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:65%'><\/div><\/div><\/div><\/div><div class='tha__demoBox'><div class='tha__demoLeft'><div class='tha__demoSec tha__demoSec--gender'><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><\/div><div class='tha__demoSec tha__demoSec--age'><span class='demo__ageBox demo__baby'><\/span><span class='demo__ageBox demo__child'><\/span><span class='demo__ageBox demo__kid'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__youngAdult'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__middleAge'><\/span><span class='demo__ageBox demo__senior'><\/span><\/div><\/div><div class='tha__demoRight'><div class='tha__demoSec tha__demoSec--map'><div class='demo__map demo__item' style='background-position-x:-120px;background-position-y:-316px ;background-color:#000000; '><\/div><\/div><\/div><\/div><\/div><div class='tha__articleBtns'><a href='javascript:void(0);' class='tha__articleBtn'><button class='tha__btn tha__btn--white tha__btn--hasicon' type='button' data-btn='morestats' data-eid='508856'>VIEW MORE STATS <i class='material-icons'>expand_more<\/i><\/button><\/a><a class='tha__articleBtn' href='https:\/\/www.trendhunter.com\/trendreports'><button class='tha__btn tha__btn--white' type='button'>GET A CUSTOM REPORT<\/button><\/a><a class='tha__articleBtn' href='https:\/\/www.trendhunter.com\/trendreports'><button class='tha__btn' type='button'>SUBSCRIBE TO ADVISORY<\/button><\/a><\/div><div class='tha__advancedStats tas'><\/div>","sb":"<div class='tha__bigScoreBar'><div class='tha__bigScoreBarPart tha__bigScoreBarPart--filled' style='width:41%;'><\/div><div class='tha__bigScoreBarPart tha__bigScoreBarPart--empty' style='width:59%;'><\/div><\/div>","u":"\/trends\/peroni-nastro-azzurro-00","t":"Blue Ribbon Beer Events : Peroni Nastro Azzurro 0.0"},"549510":{"cn":"Autos","cu":"autos","t1":"Formula 1-Inspired Apparel","pc":"1","ab":"<h2 class='tha__title2'>Malbon Golf Creates a Formula 1 Collection for the Las Vegas Grand Prix<\/h2><div class='tha__references'><div><a rel='author' class='tha__referenceAuthor' href='\/GeorgiaNorsten'>Georgia Wray Norsten<\/a> \u2014 November 5, 2024 \u2014 <a class='tha__bcLink tha__bcLink--category' href='\/lifestyle'>Lifestyle<\/a><\/div><div class='tha__referenceLinks'> References: <a target='_blank' href='https:\/\/wwd.com\/menswear-news\/mens-lifestyle\/malbon-formula-1-las-vegas-grand-prix-wild-collective-1236700867\/' class='tha__referenceLink' rel='nofollow noreferrer'>wwd<\/a><\/div><\/div><div class='tha__social'>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--facebook' data-social='facebook' onclick='window.open(\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fformula-1inspired-apparel-malbon-golf-creates-a-formula-1-collection-for-th\",\"_blank\");' rel='nofollow'\thref='javascript:void(0);' >Share on Facebook<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--twitter' data-social='twitter' rel='nofollow' onclick='window.open(\"https:\/\/twitter.com\/intent\/tweet?text=Formula+1-Inspired+Apparel+-+Malbon+Golf+Creates+a+Formula+1+Collection+for+the+Las+Vegas+Grand+Prix&url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fformula-1inspired-apparel-malbon-golf-creates-a-formula-1-collection-for-th\",\"_blank\");'\thref='javascript:void(0);'>Share on Twitter<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--linkedin' data-social='linkedin' rel='nofollow' onclick='window.open(\"https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fformula-1inspired-apparel-malbon-golf-creates-a-formula-1-collection-for-th&title=Formula+1-Inspired+Apparel+-+Malbon+Golf+Creates+a+Formula+1+Collection+for+the+Las+Vegas+Grand+Prix\",\"_blank\");' href='javascript:void(0);'>Share on LinkedIn<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--pinterest' data-social='pinterest' rel='nofollow' onclick='window.open(\"https:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fformula-1inspired-apparel-malbon-golf-creates-a-formula-1-collection-for-th&media=https%3A%2F%2Fcdn.trendhunterstatic.com%2Fthumbs%2F289%2Fnight-race.jpeg&description=Formula+1-Inspired+Apparel+-+Malbon+Golf+Creates+a+Formula+1+Collection+for+the+Las+Vegas+Grand+Prix\",\"_blank\");' href='javascript:void(0);'>Share on Pinterest<\/a>\n\t\t\t\t<\/div><div class='tha__articleText tha__articleText--hasAt'>Malbon Golf is back at the Las Vegas Grand Prix, set to unveil a dynamic collection just in time for this year\u2019s Formula 1 race on the Las Vegas Strip from November 21 to 23. Inspired by F1\u2019s sleek color-blocked aesthetic and the iconic energy of Las Vegas, this 22-piece collection includes everything from racing jackets and polos to golf bags, crewnecks, and balls. Key pieces, like the 'Pit Crew Jacket' and 'Polo Position Vest,' embody a fusion of racing and golf fashion in vibrant colors and graphic patterns.<br \/>\n<br \/>\nThe collection will be showcased across several exclusive locations, including the F1 Las Vegas Hub, Paddock Club Merch Shop, and the American Express Fan Activation. Beyond Malbon Golf\u2019s lineup, the Las Vegas Grand Prix\u2019s official merchandise range will feature five subcollections -- core, neon, vintage, desert, and limited-edition, designed by The Wild Collective. With collaborations featuring Peanuts characters, the Vegas Golden Knights, and the Las Vegas Raiders, this year\u2019s lineup promises a stylish, memorable event for all attendees.<br \/>\n<br \/>\nImage Credit: Joslyn Garcia\/ Malbon<\/div><div class='tpt__aSecCont'><div class='tpt__aSec'>\n\t\t\t\t\t<div class='tpt__aSecHeading'>Trend Themes<\/div>\n\t\t\t\t\t<div class='tpt__aSecItems'><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. F1-infused Golf Apparel - <\/b>The blend of Formula 1 aesthetics with golfwear introduces a unique crossover appealing to fans of both sports.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. Multi-event Sports Merchandise - <\/b>Exclusive collections tied to high-profile sporting events create a sense of urgency and exclusivity, driving engagement and sales.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. Collaboration-centric Collections - <\/b>Joint ventures with well-known brands and franchises amplify reach and create distinctive, co-branded merchandise that's highly sought after.<\/div>\n\t\t\t\t\t<\/div><\/div>\n\t\t\t\t<\/div><div class='tpt__aSec'>\n\t\t\t\t\t<div class='tpt__aSecHeading'>Industry Implications<\/div>\n\t\t\t\t\t<div class='tpt__aSecItems'><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. Sports Apparel - <\/b>Innovative designs and collaborations in sportswear can command higher prices and attract a broader audience.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. Event Merchandise - <\/b>Creating exclusive merchandise for major events enhances fan experience and provides new revenue streams.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. Fashion Collaborations - <\/b>Partnerships between diverse brands open up opportunities for creating unique, limited-edition apparel that stands out in the market.<\/div>\n\t\t\t\t\t<\/div><\/div>\n\t\t\t\t<\/div><\/div><div class='tha__scoreCont'><div class='tha__scoreBox'><div class='tha__scoreNum'>8<\/div><div class='tha__scoreLbl'>Score<\/div><\/div><div class='tha__scoreBars'><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Popularity<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:80%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:20%'><\/div><\/div><\/div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Activity<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:78%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:22%'><\/div><\/div><\/div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Freshness<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:83%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:17%'><\/div><\/div><\/div><\/div><div class='tha__demoBox'><div class='tha__demoLeft'><div class='tha__demoSec tha__demoSec--gender'><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><\/div><div class='tha__demoSec tha__demoSec--age'><span class='demo__ageBox demo__baby'><\/span><span class='demo__ageBox demo__child'><\/span><span class='demo__ageBox demo__kid'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__youngAdult'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__middleAge'><\/span><span class='demo__ageBox demo__senior'><\/span><\/div><\/div><div class='tha__demoRight'><div class='tha__demoSec tha__demoSec--map'><div class='demo__map demo__item' style='background-position-x:-120px;background-position-y:-0px ;background-color:#000000; '><\/div><\/div><\/div><\/div><\/div><div class='tha__articleBtns'><a href='javascript:void(0);' class='tha__articleBtn'><button class='tha__btn tha__btn--white tha__btn--hasicon' type='button' data-btn='morestats' data-eid='549510'>VIEW MORE STATS <i class='material-icons'>expand_more<\/i><\/button><\/a><a class='tha__articleBtn' href='https:\/\/www.trendhunter.com\/trendreports'><button class='tha__btn tha__btn--white' type='button'>GET A CUSTOM REPORT<\/button><\/a><a class='tha__articleBtn' href='https:\/\/www.trendhunter.com\/trendreports'><button class='tha__btn' type='button'>SUBSCRIBE TO ADVISORY<\/button><\/a><\/div><div class='tha__advancedStats tas'><\/div>","sb":"<div class='tha__bigScoreBar'><div class='tha__bigScoreBarPart tha__bigScoreBarPart--filled' style='width:80%;'><\/div><div class='tha__bigScoreBarPart tha__bigScoreBarPart--empty' style='width:20%;'><\/div><\/div>","u":"\/trends\/formula-1inspired-apparel-malbon-golf-creates-a-formula-1-collection-for-th","t":"Formula 1-Inspired Apparel : Malbon Golf"},"550094":{"cn":"Autos","cu":"autos","t1":"Striking Motorsport-Inspired Collections","pc":"8","ab":"<h2 class='tha__title2'>PUMA Unveiled Electrifying Las Vegas Grand Prix Capsules<\/h2><div class='tha__references'><div><a rel='author' class='tha__referenceAuthor' href='\/DebraJ'>Debra John<\/a> \u2014 November 1, 2024 \u2014 <a class='tha__bcLink tha__bcLink--category' href='\/lifestyle'>Lifestyle<\/a><\/div><div class='tha__referenceLinks'> References: <a target='_blank' href='https:\/\/www.instagram.com\/puma\/' class='tha__referenceLink' rel='nofollow noreferrer'>instagram<\/a> & <a target='_blank' href='https:\/\/us.puma.com\/us\/en\/sport\/motorsport\/f1' class='tha__referenceLink' rel='nofollow noreferrer'>us.puma<\/a><\/div><\/div><div class='tha__social'>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--facebook' data-social='facebook' onclick='window.open(\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Flas-vegas-grand-prix\",\"_blank\");' rel='nofollow'\thref='javascript:void(0);' >Share on Facebook<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--twitter' data-social='twitter' rel='nofollow' onclick='window.open(\"https:\/\/twitter.com\/intent\/tweet?text=Striking+Motorsport-Inspired+Collections+-+PUMA+Unveiled+Electrifying+Las+Vegas+Grand+Prix+Capsules&url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Flas-vegas-grand-prix\",\"_blank\");'\thref='javascript:void(0);'>Share on Twitter<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--linkedin' data-social='linkedin' rel='nofollow' onclick='window.open(\"https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Flas-vegas-grand-prix&title=Striking+Motorsport-Inspired+Collections+-+PUMA+Unveiled+Electrifying+Las+Vegas+Grand+Prix+Capsules\",\"_blank\");' href='javascript:void(0);'>Share on LinkedIn<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--pinterest' data-social='pinterest' rel='nofollow' onclick='window.open(\"https:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Flas-vegas-grand-prix&media=https%3A%2F%2Fcdn.trendhunterstatic.com%2Fthumbs%2F289%2Fnight-race.jpeg&description=Striking+Motorsport-Inspired+Collections+-+PUMA+Unveiled+Electrifying+Las+Vegas+Grand+Prix+Capsules\",\"_blank\");' href='javascript:void(0);'>Share on Pinterest<\/a>\n\t\t\t\t<\/div><div class='tha__articleText tha__articleText--hasAt'>In anticipation of the Las Vegas Grand Prix, PUMA has launched two motorsport-inspired collections that capture the high energy of this iconic event.<br \/>\n<br \/>\nFirstly, the 'PUMA Neon Energy Collection' draws on the vibrant allure of the Las Vegas Strip, with each piece featuring bold graphics and co-branding from PUMA and Formula 1. This limited-edition lineup includes a range of apparel and footwear, such as \"the Suedel XL, Velophasis, and PUMA Trinity sneakers, all designed to reflect the dynamic spirit of Las Vegas.\"<br \/>\n<br \/>\nAdditionally, the 'PUMA x F1 Las Vegas Race Collection' marks PUMA\u2019s official role as Formula 1's merchandise supplier, starting in 2024. Featuring items that represent beloved F1 teams like \"NEON ENERGY F1, NEON ENERGY MERCEDES AMG PETRONAS F1, NEON ENERGY SCUDERIA FERRARI HP, and NEON ENERGY BMW MMS,\" this collection provides fans with bold new ways to embrace the thrill of motorsport.<br \/>\n<br \/>\nImage Credit: PUMA<\/div><div class='tpt__aSecCont'><div class='tpt__aSec'>\n\t\t\t\t\t<div class='tpt__aSecHeading'>Trend Themes<\/div>\n\t\t\t\t\t<div class='tpt__aSecItems'><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. Motorsport-fashion Fusion - <\/b>PUMA's collections seamlessly integrate bold motorsport aesthetics into everyday wear, offering a fresh angle for sports-inspired fashion.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. City-themed Apparel - <\/b>The PUMA Neon Energy Collection highlights a growing trend of clothing lines inspired by iconic cityscapes, tapping into the unique vibes and cultural significance of locations like Las Vegas.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. Limited-edition Merchandise - <\/b>PUMA's vibrant Formula 1 collections underscore the rising demand for exclusive, co-branded merchandise that appeals to both motorsport fans and fashion-savvy consumers.<\/div>\n\t\t\t\t\t<\/div><\/div>\n\t\t\t\t<\/div><div class='tpt__aSec'>\n\t\t\t\t\t<div class='tpt__aSecHeading'>Industry Implications<\/div>\n\t\t\t\t\t<div class='tpt__aSecItems'><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. Fashion - <\/b>The blending of high-energy motorsport themes with contemporary fashion presents unique opportunities to attract trend-conscious consumers in the competitive apparel market.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. Sports Merchandise - <\/b>As the official merchandise supplier for Formula 1, PUMA highlights the lucrative potential of exclusive sports collections that cater to dedicated fans and collectors.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. Event-based Marketing - <\/b>Launching collections tied to major events like the Las Vegas Grand Prix demonstrates the impact of event-centric marketing strategies on brand visibility and consumer engagement.<\/div>\n\t\t\t\t\t<\/div><\/div>\n\t\t\t\t<\/div><\/div><div class='tha__scoreCont'><div class='tha__scoreBox'><div class='tha__scoreNum'>8<\/div><div class='tha__scoreLbl'>Score<\/div><\/div><div class='tha__scoreBars'><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Popularity<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:69%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:31%'><\/div><\/div><\/div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Activity<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:89%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:11%'><\/div><\/div><\/div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Freshness<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:82%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:18%'><\/div><\/div><\/div><\/div><div class='tha__demoBox'><div class='tha__demoLeft'><div class='tha__demoSec tha__demoSec--gender'><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span style='background-color:#000000' class='demo__male demo__genderBox demo__genderBox--on'><\/span><span style='background-color:#000000' class='demo__male demo__genderBox demo__genderBox--on'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><\/div><div class='tha__demoSec tha__demoSec--age'><span class='demo__ageBox demo__baby'><\/span><span class='demo__ageBox demo__child'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__kid'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__youngAdult'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__middleAge'><\/span><span class='demo__ageBox demo__senior'><\/span><\/div><\/div><div class='tha__demoRight'><div class='tha__demoSec tha__demoSec--map'><div class='demo__map demo__item' style='background-position-x:-120px;background-position-y:-0px ;background-color:#000000; '><\/div><\/div><\/div><\/div><\/div><div class='tha__articleBtns'><a href='javascript:void(0);' class='tha__articleBtn'><button class='tha__btn tha__btn--white tha__btn--hasicon' type='button' data-btn='morestats' data-eid='550094'>VIEW MORE STATS <i class='material-icons'>expand_more<\/i><\/button><\/a><a class='tha__articleBtn' href='https:\/\/www.trendhunter.com\/trendreports'><button class='tha__btn tha__btn--white' type='button'>GET A CUSTOM REPORT<\/button><\/a><a class='tha__articleBtn' href='https:\/\/www.trendhunter.com\/trendreports'><button class='tha__btn' type='button'>SUBSCRIBE TO ADVISORY<\/button><\/a><\/div><div class='tha__advancedStats tas'><\/div>","sb":"<div class='tha__bigScoreBar'><div class='tha__bigScoreBarPart tha__bigScoreBarPart--filled' style='width:80%;'><\/div><div class='tha__bigScoreBarPart tha__bigScoreBarPart--empty' style='width:20%;'><\/div><\/div>","u":"\/trends\/las-vegas-grand-prix","t":"Striking Motorsport-Inspired Collections : Las Vegas Grand Prix"},"538097":{"cn":"Luxury","cu":"luxury","t1":"Performance-Driven Designer Experiences","pc":"1","ab":"<h2 class='tha__title2'>Herm\u00e8s Hosts the Cinematic 'On The Wings Of Hermes' Event<\/h2><div class='tha__references'><div><a rel='author' class='tha__referenceAuthor' href='\/DebraJ'>Debra John<\/a> \u2014 July 1, 2024 \u2014 <a class='tha__bcLink tha__bcLink--category' href='\/lifestyle'>Lifestyle<\/a><\/div><div class='tha__referenceLinks'> References: <a target='_blank' href='https:\/\/www.hermes.com\/sg\/en\/content\/327885-onthewingshermes-event-sg\/' class='tha__referenceLink' rel='nofollow noreferrer'>hermes<\/a> & <a target='_blank' href='https:\/\/cnalifestyle.channelnewsasia.com\/style-beauty\/wings-hermes-singapore-july-2024-392201' class='tha__referenceLink' rel='nofollow noreferrer'>cnalifestyle.channelnewsasia<\/a><\/div><\/div><div class='tha__social'>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--facebook' data-social='facebook' onclick='window.open(\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fwings-of-hermes\",\"_blank\");' rel='nofollow'\thref='javascript:void(0);' >Share on Facebook<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--twitter' data-social='twitter' rel='nofollow' onclick='window.open(\"https:\/\/twitter.com\/intent\/tweet?text=Performance-Driven+Designer+Experiences+-+Herm%C3%A8s+Hosts+the+Cinematic+%27On+The+Wings+Of+Hermes%27+Event&url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fwings-of-hermes\",\"_blank\");'\thref='javascript:void(0);'>Share on Twitter<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--linkedin' data-social='linkedin' rel='nofollow' onclick='window.open(\"https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fwings-of-hermes&title=Performance-Driven+Designer+Experiences+-+Herm%C3%A8s+Hosts+the+Cinematic+%27On+The+Wings+Of+Hermes%27+Event\",\"_blank\");' href='javascript:void(0);'>Share on LinkedIn<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--pinterest' data-social='pinterest' rel='nofollow' onclick='window.open(\"https:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fwings-of-hermes&media=https%3A%2F%2Fcdn.trendhunterstatic.com%2Fthumbs%2F289%2Fnight-race.jpeg&description=Performance-Driven+Designer+Experiences+-+Herm%C3%A8s+Hosts+the+Cinematic+%27On+The+Wings+Of+Hermes%27+Event\",\"_blank\");' href='javascript:void(0);'>Share on Pinterest<\/a>\n\t\t\t\t<\/div><div class='tha__articleText tha__articleText--hasAt'>Herm\u00e8s, the iconic luxury brand, is set to host the 'On The Wings Of Herm\u00e8s' event, a unique and immersive experience that combines the art of performance with cutting-edge technology.<br \/>\n<br \/>\nThe 'On The Wings Of Herm\u00e8s' experience comprises \"seven choreographed performances, each captured in real-time and projected onto screens to create stunning visual illusions. This innovative approach allows the audience to witness the seamless blend of live action and digital artistry, resulting in a mesmerizing and multi-dimensional spectacle.\"<br \/>\n<br \/>\nAmong the highlights is a mini circus performance and in addition to this, \"the event will feature a humorous opera performed by a cast of Herm\u00e8s Kelly bags.\" This imaginative and whimsical performance showcases the brand's signature accessory in a completely new light. <br \/>\n<br \/>\nThis free event is set to arrive in Singapore and has been previously hosted in Los Angeles, Hong Kong, and Shanghai.<br \/>\n<br \/>\nImage Credit: Hermes<\/div><div class='tpt__aSecCont'><div class='tpt__aSec'>\n\t\t\t\t\t<div class='tpt__aSecHeading'>Trend Themes<\/div>\n\t\t\t\t\t<div class='tpt__aSecItems'><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. Immersive Digital Performances - <\/b>Real-time digital projections combined with live action create captivating visual experiences that blur the line between physical and digital.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. Whimsical Brand Storytelling - <\/b>Using imaginative narratives and iconic products as characters offers a novel approach to brand engagement and customer connection.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. Cinematic Fashion Shows - <\/b>Integrating performance art with fashion presentations transforms traditional runway shows into multi-sensory cinematic spectacles.<\/div>\n\t\t\t\t\t<\/div><\/div>\n\t\t\t\t<\/div><div class='tpt__aSec'>\n\t\t\t\t\t<div class='tpt__aSecHeading'>Industry Implications<\/div>\n\t\t\t\t\t<div class='tpt__aSecItems'><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. Luxury Goods - <\/b>Luxury brands are increasingly focusing on experiential marketing efforts to create unique and lasting consumer impressions.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. Event Production - <\/b>The event production industry is seeing a rise in demand for technologists and creatives to collaborate on high-concept, immersive presentations.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. Digital Artistry - <\/b>Digital artists and technologists are being called to push the boundaries of visual storytelling through innovative use of projections and real-time visuals.<\/div>\n\t\t\t\t\t<\/div><\/div>\n\t\t\t\t<\/div><\/div><div class='tha__scoreCont'><div class='tha__scoreBox'><div class='tha__scoreNum'>5.2<\/div><div class='tha__scoreLbl'>Score<\/div><\/div><div class='tha__scoreBars'><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Popularity<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:45%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:55%'><\/div><\/div><\/div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Activity<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:46%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:54%'><\/div><\/div><\/div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Freshness<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:66%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:34%'><\/div><\/div><\/div><\/div><div class='tha__demoBox'><div class='tha__demoLeft'><div class='tha__demoSec tha__demoSec--gender'><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><\/div><div class='tha__demoSec tha__demoSec--age'><span class='demo__ageBox demo__baby'><\/span><span class='demo__ageBox demo__child'><\/span><span class='demo__ageBox demo__kid'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__youngAdult'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__middleAge'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__senior'><\/span><\/div><\/div><div class='tha__demoRight'><div class='tha__demoSec tha__demoSec--map'><div class='demo__map demo__item' style='background-position-x:-120px;background-position-y:-158px ;background-color:#000000; '><\/div><\/div><\/div><\/div><\/div><div class='tha__articleBtns'><a href='javascript:void(0);' class='tha__articleBtn'><button class='tha__btn tha__btn--white tha__btn--hasicon' type='button' data-btn='morestats' data-eid='538097'>VIEW MORE STATS <i class='material-icons'>expand_more<\/i><\/button><\/a><a class='tha__articleBtn' href='https:\/\/www.trendhunter.com\/trendreports'><button class='tha__btn tha__btn--white' type='button'>GET A CUSTOM REPORT<\/button><\/a><a class='tha__articleBtn' href='https:\/\/www.trendhunter.com\/trendreports'><button class='tha__btn' type='button'>SUBSCRIBE TO ADVISORY<\/button><\/a><\/div><div class='tha__advancedStats tas'><\/div>","sb":"<div class='tha__bigScoreBar'><div class='tha__bigScoreBarPart tha__bigScoreBarPart--filled' style='width:52%;'><\/div><div class='tha__bigScoreBarPart tha__bigScoreBarPart--empty' style='width:48%;'><\/div><\/div>","u":"\/trends\/wings-of-hermes","t":"Performance-Driven Designer Experiences : Wings Of Hermes"},"533358":{"cn":"Marketing","cu":"marketing","t1":"Vibrant Race-Inspired Apparel Collections","pc":"2","ab":"<h2 class='tha__title2'>Pacsun Debuts Its Collaboration with Formula 1\u00ae in Miami<\/h2><div class='tha__references'><div><a rel='author' class='tha__referenceAuthor' href='\/knedelch'>Kalin Ned<\/a> \u2014 May 7, 2024 \u2014 <a class='tha__bcLink tha__bcLink--category' href='\/lifestyle'>Lifestyle<\/a><\/div><div class='tha__referenceLinks'> References: <a target='_blank' href='https:\/\/www.prnewswire.com\/news-releases\/pacsun-suits-up-for-formula-1-in-miami-with-a-new-apparel-collection-and-interactive-experiences-302136440.html' class='tha__referenceLink' rel='nofollow noreferrer'>prnewswire<\/a><\/div><\/div><div class='tha__social'>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--facebook' data-social='facebook' onclick='window.open(\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fformula-1-in-miami\",\"_blank\");' rel='nofollow'\thref='javascript:void(0);' >Share on Facebook<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--twitter' data-social='twitter' rel='nofollow' onclick='window.open(\"https:\/\/twitter.com\/intent\/tweet?text=Vibrant+Race-Inspired+Apparel+Collections+-+Pacsun+Debuts+Its+Collaboration+with+Formula+1%C2%AE+in+Miami&url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fformula-1-in-miami\",\"_blank\");'\thref='javascript:void(0);'>Share on Twitter<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--linkedin' data-social='linkedin' rel='nofollow' onclick='window.open(\"https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fformula-1-in-miami&title=Vibrant+Race-Inspired+Apparel+Collections+-+Pacsun+Debuts+Its+Collaboration+with+Formula+1%C2%AE+in+Miami\",\"_blank\");' href='javascript:void(0);'>Share on LinkedIn<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--pinterest' data-social='pinterest' rel='nofollow' onclick='window.open(\"https:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fformula-1-in-miami&media=https%3A%2F%2Fcdn.trendhunterstatic.com%2Fthumbs%2F289%2Fnight-race.jpeg&description=Vibrant+Race-Inspired+Apparel+Collections+-+Pacsun+Debuts+Its+Collaboration+with+Formula+1%C2%AE+in+Miami\",\"_blank\");' href='javascript:void(0);'>Share on Pinterest<\/a>\n\t\t\t\t<\/div><div class='tha__articleText tha__articleText--hasAt'>California-based retailer Pacsun recently introduced its latest collaboration with Formula 1\u00ae in Miami. The partnership has resulted in a vibrant apparel collection and engaging experiences that will draw fans in. <br \/>\n<br \/>\nCoinciding with the excitement of the FORMULA 1 MIAMI GRAND PRIX 2024, Pacsun hosted a launch event at its Aventura store and set up an interactive pop-up truck at Smorgasburg Miami market.The launch event at Aventura Mall featured various attractions including a DJ booth, photo opportunities, and the debut of the latest pieces. Prior to the events, Pacsun utilized digital platforms such as TikTok to unveil the new collection, showcasing its dedication to connecting with Gen Z consumers and building anticipation for the race. <br \/>\n<br \/>\nThe collaboration signifies Pacsun's ongoing commitment to providing fashionable options for sports enthusiasts, extending its reach into the dynamic world of Formula 1\u00ae in Miami.<br \/>\n<br \/>\nImage Credit: Pacsun<\/div><div class='tpt__aSecCont'><div class='tpt__aSec'>\n\t\t\t\t\t<div class='tpt__aSecHeading'>Trend Themes<\/div>\n\t\t\t\t\t<div class='tpt__aSecItems'><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. Vibrant Apparel Collections - <\/b>Embracing bold designs and immersive experiences to captivate consumer interest and enhance brand engagement.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. Digital Platform Utilization - <\/b>Leveraging social media channels like TikTok for product reveals to foster connection with Gen Z and generate excitement.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. Fashionable Sports Enthusiast Offerings - <\/b>Expanding product lines to cater to sports fans' fashion preferences and venture into new collaborative opportunities.<\/div>\n\t\t\t\t\t<\/div><\/div>\n\t\t\t\t<\/div><div class='tpt__aSec'>\n\t\t\t\t\t<div class='tpt__aSecHeading'>Industry Implications<\/div>\n\t\t\t\t\t<div class='tpt__aSecItems'><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. Fashion Retail - <\/b>Incorporating interactive initiatives and exclusive launches to create memorable shopping experiences and drive customer loyalty.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. Social Media Marketing - <\/b>Exploring innovative ways to engage with younger audiences on digital platforms and capitalize on influencer partnerships and content creation.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. Sports Merchandising - <\/b>Diversifying product offerings to align with trending sports events and collaborate with iconic brands for unique, limited-edition collections.<\/div>\n\t\t\t\t\t<\/div><\/div>\n\t\t\t\t<\/div><\/div><div class='tha__scoreCont'><div class='tha__scoreBox'><div class='tha__scoreNum'>6.6<\/div><div class='tha__scoreLbl'>Score<\/div><\/div><div class='tha__scoreBars'><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Popularity<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:63%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:37%'><\/div><\/div><\/div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Activity<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:74%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:26%'><\/div><\/div><\/div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Freshness<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:60%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:40%'><\/div><\/div><\/div><\/div><div class='tha__demoBox'><div class='tha__demoLeft'><div class='tha__demoSec tha__demoSec--gender'><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span style='background-color:#000000' class='demo__male demo__genderBox demo__genderBox--on'><\/span><span style='background-color:#000000' class='demo__male demo__genderBox demo__genderBox--on'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><\/div><div class='tha__demoSec tha__demoSec--age'><span class='demo__ageBox demo__baby'><\/span><span class='demo__ageBox demo__child'><\/span><span class='demo__ageBox demo__kid'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__youngAdult'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__middleAge'><\/span><span class='demo__ageBox demo__senior'><\/span><\/div><\/div><div class='tha__demoRight'><div class='tha__demoSec tha__demoSec--map'><div class='demo__map demo__item' style='background-position-x:-120px;background-position-y:-0px ;background-color:#000000; '><\/div><\/div><\/div><\/div><\/div><div class='tha__articleBtns'><a href='javascript:void(0);' class='tha__articleBtn'><button class='tha__btn tha__btn--white tha__btn--hasicon' type='button' data-btn='morestats' data-eid='533358'>VIEW MORE STATS <i class='material-icons'>expand_more<\/i><\/button><\/a><a class='tha__articleBtn' href='https:\/\/www.trendhunter.com\/trendreports'><button class='tha__btn tha__btn--white' type='button'>GET A CUSTOM REPORT<\/button><\/a><a class='tha__articleBtn' href='https:\/\/www.trendhunter.com\/trendreports'><button class='tha__btn' type='button'>SUBSCRIBE TO ADVISORY<\/button><\/a><\/div><div class='tha__advancedStats tas'><\/div>","sb":"<div class='tha__bigScoreBar'><div class='tha__bigScoreBarPart tha__bigScoreBarPart--filled' style='width:66%;'><\/div><div class='tha__bigScoreBarPart tha__bigScoreBarPart--empty' style='width:34%;'><\/div><\/div>","u":"\/trends\/formula-1-in-miami","t":"Vibrant Race-Inspired Apparel Collections : Formula 1® in Miami"}}</script> </div> </div> <footer class='thf' data-sv='Web 4 directly'> <div class='th__container'> <div class='thf__cont'> <div class='thf__links'> <a href='https://www.trendhunter.com/about-trend-hunter'>About Us & Contact</a>     <a href='https://www.jeremygutsche.com'>Innovation Keynote Speaker</a>     <a href='https://www.futurefestival.com'>Best Innovation Conference</a>     <a href='https://www.trendhunter.com/trendreports'>Custom Trend Reports</a> </div> <div class='thf__copyright'> <a href='https://www.trendhunter.com/'>Trends</a> Ⓒ 2025 <span itemprop='publisher' itemscope itemtype='https://schema.org/Organization'> <span itemprop='name'>TREND HUNTER Inc.</span> </span>     <a href='https://www.trendhunter.com/terms'>Terms of Use, Copyright Info & Privacy Policy</a> </div> </div> </div> </footer> <script> </script>   <script src="https://ajax.googleapis.com/ajax/libs/jquery/3.6.0/jquery.min.js" ></script>  <script src='https://www.trendhunter.com/apps/js/kite-header.js?v=17397.1' defer async></script> <script src='https://www.trendhunter.com/apps/redesign/ksite.js?v=17397.1' defer async></script> <script defer fetchpriority='low' type='text/javascript' async src='https://www.googletagmanager.com/gtm.js?id=GTM-NTQ3SGG'></script> <script type='text/javascript'> window.dataLayer = window.dataLayer || []; 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