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href="/" class="logo-link-wrap w-nav-brand"><img src="https://cdn.prod.website-files.com/62969a8dede69cd076e8781e/62af1fe6e7ad8f7e7d27db6f_logo_49x49.svg" loading="lazy" height="49" width="47.5" alt="Whakaata Māori Icon" class="logo-wrapper"/></a></div><div data-w-id="815bfcaf-43d5-31f4-c24a-70bfa2a897c8" style="opacity:0" class="banner-right-bar"><div data-w-id="a25f0634-9db3-1023-f368-c9273bb4288f" class="hamburger-menu-wrapper"><img src="https://cdn.prod.website-files.com/62969a8dede69cd076e8781e/62969a8eede69c9fb5e87835_hambergar.svg" loading="lazy" alt="" class="hamburger"/></div></div><div data-w-id="5d6b489f-8bf9-af5a-513c-08c3dac1937f" style="opacity:0" class="banner-small-box-left"><a href="#" class="scroll-down-wrapper w-inline-block"><img src="https://cdn.prod.website-files.com/62969a8dede69cd076e8781e/62969a8eede69c0dc9e87830_scroll.svg" loading="lazy" alt="" class="scroll-down"/></a></div><div data-w-id="c79583a6-5fcb-0d30-453d-15e963ab07f5" style="opacity:0" class="banner-small-box-right"><a href="https://www.facebook.com/maoritelevision" target="_blank" class="single-social-link w-inline-block"><img src="https://cdn.prod.website-files.com/62969a8dede69cd076e8781e/62b8e07843e285b167bfb8ae_icons8-facebook.svg" loading="lazy" width="20" height="20" alt=""/></a><a href="http://www.instagram.com/whakaatamaori/" target="_blank" class="single-social-link w-inline-block"><img src="https://cdn.prod.website-files.com/62969a8dede69cd076e8781e/62b8e08d3b8308c15ab7123e_icons8-instagram.svg" loading="lazy" width="20" height="20" alt=""/></a><a href="https://www.linkedin.com/company/whakaatamaori/" target="_blank" class="link-block-4 w-inline-block"><img src="https://cdn.prod.website-files.com/62969a8dede69cd076e8781e/62ba1a15ae4500dde44dd4c7_icons8-linkedin.svg" loading="lazy" width="20" height="20" alt=""/></a></div></div><div id="About-Service" class="section-no-padding"><div class="w-layout-blockcontainer container-default aboutus-description w-container"><div class="text-block-37"><strong class="bold-text-18">The Whakaata Māori story began with how the light was brought to the world and the journey of Tamarēreti <br/>- who took Tāne on a revolutionary voyage to set the sun, moon and stars into the sky.<br/> <br/>Our ancestors were guided by these celestial bodies and the way they lived and the decisions they made.</strong></div></div><div class="container-default"><div class="w-layout-grid grid-2-columns about"><div data-w-id="a4e69f24-231b-8562-fbf7-5d28a0768499" style="opacity:0" class="digital-image-wrapper"><img src="https://cdn.prod.website-files.com/62969a8dede69cd076e8781e/66627161fe9cc9ed83b4ca87_9%201.png" loading="lazy" width="Auto" sizes="(max-width: 479px) 92vw, (max-width: 767px) 93vw, (max-width: 991px) 88vw, (max-width: 1439px) 41vw, 557.5px" alt="" srcset="https://cdn.prod.website-files.com/62969a8dede69cd076e8781e/66627161fe9cc9ed83b4ca87_9%201-p-500.png 500w, https://cdn.prod.website-files.com/62969a8dede69cd076e8781e/66627161fe9cc9ed83b4ca87_9%201.png 560w" class="about-digital-image"/></div><div data-w-id="a4e69f24-231b-8562-fbf7-5d28a076849b" style="opacity:0"><h2 class="about-us-h2"><strong>Hawaiki tangata</strong></h2><p class="text-bold">The Māori language is the cornerstone of Māori culture</p><p class="text-regular">The legacy of Hawaiki lives within us. As people of Hawaiki, we inhabit our whakapapa and carry its stories in our very DNA. <br/><br/>We are infused with the values and wisdom of our ancestors, and empowered by the tales of Hawaikirangi, the celestial Hawaiki, and the Hawaiki tangata, the descendants who walk the earth. Hawaikirangi and Hawaiki tangata serve as the foundational pillars of Whakaata Māori. <br/><br/>We are entrusted with the responsibility of sharing the rich stories of our past, present, and future with the world.</p></div></div><div class="w-layout-grid grid-2-columns about"><div data-w-id="a4e69f24-231b-8562-fbf7-5d28a07684aa" style="opacity:0"><div class="text-regular">We liken our journey to that of Tāne and Tamarēreti on the waka Puna Ariki. We strive to illuminate our language, culture, and identity, harnessing Whakaata Māori as our waka to carry us through the ever-changing media landscape. Similarly, to Tāne and Tamarēreti, we embark on a journey to discover our true purpose and identity through storytelling, using our creativity and innovation to weave tales that evoke the beautiful tukutuku panels placed in the sky for all to behold. We are driven by our mission to serve our people, ensuring that our stories are by, for, and about them. <br/><br/>The stories we tell today hold immense power as they shape and inspire the perspectives of an entire nation, influencing the way our children and future generations perceive themselves and how the world perceives them. We are passionate and innovative media professionals who specialise in creating compelling and authentic Māori content that captivates and resonates with audiences. <br/><br/>Our dedication to this mission is reflected in our collaborations with independent producers, the wider media sector, whānau, hapū, iwi, and communities, all united in our goal to uplift and amplify the voices and perspectives of our people. We foster positive relationships with our partners and practice whanaungatanga and manaakitanga, which promote mutual respect, hospitality, and inclusivity.<br/></div></div><div data-w-id="a4e69f24-231b-8562-fbf7-5d28a07684b4" style="opacity:0" class="digital-image-wrapper"><img src="https://cdn.prod.website-files.com/62969a8dede69cd076e8781e/66627182fb91d3504567492e_2%201.png" loading="lazy" sizes="(max-width: 479px) 92vw, (max-width: 767px) 93vw, (max-width: 991px) 88vw, (max-width: 1439px) 41vw, 557.46875px" srcset="https://cdn.prod.website-files.com/62969a8dede69cd076e8781e/66627182fb91d3504567492e_2%201-p-500.png 500w, https://cdn.prod.website-files.com/62969a8dede69cd076e8781e/66627182fb91d3504567492e_2%201.png 567w" alt="" class="about-digital-image"/></div></div></div><div class="container-default"><h6 id="w-node-a4e69f24-231b-8562-fbf7-5d28a07684b7-666fc5e4" class="heading-421">Learn more about He Puna Ariki here:</h6><div class="w-layout-grid grid-2-columns about"><div id="w-node-a4e69f24-231b-8562-fbf7-5d28a07684ba-666fc5e4"><div class="text-block-39"><strong class="video-version-about-us">English Version</strong>‍</div><div style="padding-top:56.17021276595745%" class="video-9 w-video w-embed"><iframe class="embedly-embed" src="//cdn.embedly.com/widgets/media.html?src=https%3A%2F%2Fplayers.brightcove.net%2Fpages%2Fv1%2Findex.html%3FaccountId%3D1614493167001%26playerId%3Ddefault%26videoId%3D6353840713112%26mode%3Diframe&display_name=Brightcove&url=https%3A%2F%2Fplayers.brightcove.net%2F1614493167001%2Fdefault_default%2Findex.html%3FvideoId%3D6353840713112&image=https%3A%2F%2Fcf-images.ap-southeast-2.prod.boltdns.net%2Fv1%2Fjit%2F1614493167001%2F06867e32-3349-4988-8f8e-6eb3fe816dd5%2Fmain%2F1920x1080%2F1m57s877ms%2Fmatch%2Fimage.jpg&key=96f1f04c5f4143bcb0f2e68c87d65feb&type=text%2Fhtml&schema=brightcove" width="940" height="528" scrolling="no" title="Brightcove embed" frameborder="0" allow="autoplay; fullscreen; encrypted-media; picture-in-picture;" allowfullscreen="true"></iframe></div></div><div id="w-node-a4e69f24-231b-8562-fbf7-5d28a07684c0-666fc5e4"><div id="w-node-a4e69f24-231b-8562-fbf7-5d28a07684c1-666fc5e4" class="text-block-40"><strong class="bold-text-27">Te Reo Version</strong>‍<br/></div><div style="padding-top:56.17021276595745%" class="w-video w-embed"><iframe class="embedly-embed" src="//cdn.embedly.com/widgets/media.html?src=https%3A%2F%2Fplayers.brightcove.net%2Fpages%2Fv1%2Findex.html%3FaccountId%3D1614493167001%26playerId%3Ddefault%26videoId%3D6353841197112%26mode%3Diframe&display_name=Brightcove&url=https%3A%2F%2Fplayers.brightcove.net%2F1614493167001%2Fdefault_default%2Findex.html%3FvideoId%3D6353841197112&image=https%3A%2F%2Fcf-images.ap-southeast-2.prod.boltdns.net%2Fv1%2Fjit%2F1614493167001%2F551e37dd-35c3-458f-8948-de15a80e0c9d%2Fmain%2F1920x1080%2F2m26s272ms%2Fmatch%2Fimage.jpg&key=c4e54deccf4d4ec997a64902e9a30300&type=text%2Fhtml&schema=brightcove" width="940" height="528" scrolling="no" allowfullscreen title="Whakaata Māori - He Puna Ariki Te Reo Māori Version"></iframe></div></div></div></div><div class="container-default"><div class="w-layout-grid grid-2-columns about"><div data-w-id="a4e69f24-231b-8562-fbf7-5d28a07684c9" style="opacity:0" class="digital-image-wrapper"><img src="https://cdn.prod.website-files.com/62969a8dede69cd076e8781e/66666832beee517cd7a0ddc2_9%201%20(2).png" loading="lazy" sizes="(max-width: 479px) 92vw, (max-width: 767px) 93vw, (max-width: 991px) 88vw, 100vw" srcset="https://cdn.prod.website-files.com/62969a8dede69cd076e8781e/66666832beee517cd7a0ddc2_9%201%20(2)-p-500.png 500w, https://cdn.prod.website-files.com/62969a8dede69cd076e8781e/66666832beee517cd7a0ddc2_9%201%20(2).png 560w" alt="" class="about-digital-image image-1"/><img src="https://cdn.prod.website-files.com/62969a8dede69cd076e8781e/66666870b342318d84ea30a6_9%202%20(2).png" loading="lazy" sizes="(max-width: 479px) 92vw, (max-width: 767px) 93vw, (max-width: 991px) 88vw, 100vw" srcset="https://cdn.prod.website-files.com/62969a8dede69cd076e8781e/66666870b342318d84ea30a6_9%202%20(2)-p-500.png 500w, https://cdn.prod.website-files.com/62969a8dede69cd076e8781e/66666870b342318d84ea30a6_9%202%20(2).png 560w" alt="" class="about-digital-image image-2"/></div><div data-w-id="a4e69f24-231b-8562-fbf7-5d28a07684cc" style="opacity:0"><h2 class="about-us-h2-black"><strong>te reo me ngā tikanga māori</strong></h2><p class="text-regular">The Māori language and culture is the mauri of our Whakaata Māori waka, imbuing it with spiritual power and significance. <br/><br/>We are dedicated to fostering an environment where our language and culture can flourish, promoting initiatives such as rumaki reo and te tukunga iho o te reo. <br/><br/>We take pride in creating content that further these goals and contributes to the vitality of our language and cultural heritage.</p></div></div></div></div><div class="section vision-section-black"><div class="container-default w-container"><div class="vision-container"><h1 class="heading-white">Ō mātou uara<br/>Our values</h1><div class="w-layout-grid vision-grid"><div id="w-node-_7bbf40ba-9c4e-e181-ae96-54da20918843-666fc5e4"><div id="w-node-_7bbf40ba-9c4e-e181-ae96-54da20918844-666fc5e4" class="text-medium-vison-section">KIA TIKA</div><div class="text-light-vison-section">Kia ngaio, kia mau ki ngā taumata tiketike<br/>Be professional and maintain high standards</div></div><div id="w-node-_7bbf40ba-9c4e-e181-ae96-54da2091884a-666fc5e4"><div id="w-node-_7bbf40ba-9c4e-e181-ae96-54da2091884b-666fc5e4" class="text-medium-vison-section">KIA PONO</div><div class="text-light-vison-section">Kia pono, kia tika, kia ngākau tapatahi<br/>Be truthful, honest and act with integrity</div></div><div id="w-node-_7bbf40ba-9c4e-e181-ae96-54da20918851-666fc5e4"><div id="w-node-_7bbf40ba-9c4e-e181-ae96-54da20918852-666fc5e4" class="text-medium-vison-section">KIA AROHA</div><div class="text-light-vison-section">Kia mataara, kia whakaaro nui ki tētahi atu<br/>Be respectful and demonstrate empathy</div></div><div id="w-node-_7bbf40ba-9c4e-e181-ae96-54da20918858-666fc5e4"><div id="w-node-_7bbf40ba-9c4e-e181-ae96-54da20918859-666fc5e4" class="text-medium-vison-section">KIA MĀORI</div><div class="text-light-vison-section">Kia mau kia ū ki te hōhonutanga o ngā tikanga Māori<br/>Maintain and uphold core Māori values</div></div><div id="w-node-_7bbf40ba-9c4e-e181-ae96-54da2091885f-666fc5e4" style="padding-top:56.17021276595745%" class="values-videos w-video w-embed"><iframe class="embedly-embed" 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src="//cdn.embedly.com/widgets/media.html?src=https%3A%2F%2Fplayers.brightcove.net%2Fpages%2Fv1%2Findex.html%3FaccountId%3D1614493167001%26playerId%3Ddefault%26videoId%3D6319520657112%26mode%3Diframe&display_name=Brightcove&url=https%3A%2F%2Fplayers.brightcove.net%2F1614493167001%2Fdefault_default%2Findex.html%3FvideoId%3D6319520657112&image=https%3A%2F%2Fcf-images.ap-southeast-2.prod.boltdns.net%2Fv1%2Fjit%2F1614493167001%2F6b19288f-a71f-48a6-b754-36746fe200ba%2Fmain%2F1920x1080%2F27s8ms%2Fmatch%2Fimage.jpg&key=96f1f04c5f4143bcb0f2e68c87d65feb&type=text%2Fhtml&schema=brightcove" scrolling="no" allowfullscreen title="NgaUara_KiaAroha_1080p"></iframe></div><div id="w-node-_7bbf40ba-9c4e-e181-ae96-54da20918862-666fc5e4" style="padding-top:56.17021276595745%" class="values-videos w-video w-embed"><iframe class="embedly-embed" src="//cdn.embedly.com/widgets/media.html?src=https%3A%2F%2Fplayers.brightcove.net%2Fpages%2Fv1%2Findex.html%3FaccountId%3D1614493167001%26playerId%3Ddefault%26videoId%3D6319520447112%26mode%3Diframe&display_name=Brightcove&url=https%3A%2F%2Fplayers.brightcove.net%2F1614493167001%2Fdefault_default%2Findex.html%3FvideoId%3D6319520447112&image=https%3A%2F%2Fcf-images.ap-southeast-2.prod.boltdns.net%2Fv1%2Fjit%2F1614493167001%2F7c5a9b1a-948b-4c88-816c-131d209b37a7%2Fmain%2F1920x1080%2F42s602ms%2Fmatch%2Fimage.jpg&key=96f1f04c5f4143bcb0f2e68c87d65feb&type=text%2Fhtml&schema=brightcove" scrolling="no" allowfullscreen title="NgaUara_KiaMaori_1080p"></iframe></div></div></div></div></div><div id="About-Service" class="section-no-padding"><div class="container-default"><div class="w-layout-grid grid-2-columns about"><div id="w-node-_1988953c-cf53-8501-7dd2-3b42ddb3e76e-666fc5e4" data-w-id="1988953c-cf53-8501-7dd2-3b42ddb3e76e" style="opacity:0" class="digital-image-wrapper"><img src="https://cdn.prod.website-files.com/62969a8dede69cd076e8781e/66662df064f404f16a7b2989_9%202%20(1).png" loading="lazy" sizes="(max-width: 479px) 92vw, (max-width: 767px) 93vw, (max-width: 991px) 88vw, 100vw" srcset="https://cdn.prod.website-files.com/62969a8dede69cd076e8781e/66662df064f404f16a7b2989_9%202%20(1)-p-500.png 500w, https://cdn.prod.website-files.com/62969a8dede69cd076e8781e/66662df064f404f16a7b2989_9%202%20(1).png 560w" alt="" class="about-digital-image"/></div><div id="w-node-_1988953c-cf53-8501-7dd2-3b42ddb3e770-666fc5e4" data-w-id="1988953c-cf53-8501-7dd2-3b42ddb3e770" style="opacity:0"><h2 class="about-us-h2-black"><strong>our vision</strong></h2><p class="text-regular">The fifth star, Te Kautu ki te Rangi, is the steering paddle. <br/><br/>It personifies our vision “kia mauri ora te reo”, which is ever present, keeping us focused on a future where the Māori language is spoken everywhere and all the time.</p></div></div><div class="w-layout-grid grid-2-columns about"><div id="w-node-_1988953c-cf53-8501-7dd2-3b42ddb3e77a-666fc5e4" data-w-id="1988953c-cf53-8501-7dd2-3b42ddb3e77a" style="opacity:0"><h2 id="w-node-_1988953c-cf53-8501-7dd2-3b42ddb3e77b-666fc5e4" class="about-us-h2"><strong>our kaupapa</strong></h2><div id="w-node-_1988953c-cf53-8501-7dd2-3b42ddb3e77e-666fc5e4" class="text-regular">Te Taura o te Waka o Tamarēreti represents our mission which is to tell compelling stories that promote our Māori language, culture, and heritage and connect audiences to te ao Māori.<br/><br/>Like the slack in the tether we understand how we must flex in order to serve diverse audiences and their needs. <br/><br/>Our language and culture define us and guides us in everything we do. It is our connection to the sky, the land, and the sea. It is the essence of who we are and what we stand for.</div></div><div id="w-node-_1988953c-cf53-8501-7dd2-3b42ddb3e786-666fc5e4" data-w-id="1988953c-cf53-8501-7dd2-3b42ddb3e786" style="opacity:0" class="digital-image-wrapper"><img src="https://cdn.prod.website-files.com/62969a8dede69cd076e8781e/66627182fb91d3504567492e_2%201.png" loading="lazy" sizes="(max-width: 479px) 92vw, (max-width: 767px) 93vw, (max-width: 991px) 88vw, (max-width: 1439px) 41vw, 557.46875px" srcset="https://cdn.prod.website-files.com/62969a8dede69cd076e8781e/66627182fb91d3504567492e_2%201-p-500.png 500w, https://cdn.prod.website-files.com/62969a8dede69cd076e8781e/66627182fb91d3504567492e_2%201.png 567w" alt="" class="about-digital-image"/></div></div><div class="w-layout-grid grid-2-columns about"><div id="w-node-_1988953c-cf53-8501-7dd2-3b42ddb3e789-666fc5e4" data-w-id="1988953c-cf53-8501-7dd2-3b42ddb3e789" style="opacity:0" class="digital-image-wrapper"><img src="https://cdn.prod.website-files.com/62969a8dede69cd076e8781e/66665f2753c496527072bfc8_9%203.png" loading="lazy" sizes="(max-width: 479px) 92vw, (max-width: 767px) 93vw, (max-width: 991px) 88vw, 100vw" srcset="https://cdn.prod.website-files.com/62969a8dede69cd076e8781e/66665f2753c496527072bfc8_9%203-p-500.png 500w, https://cdn.prod.website-files.com/62969a8dede69cd076e8781e/66665f2753c496527072bfc8_9%203.png 560w" alt="" class="about-digital-image"/></div><div id="w-node-_1988953c-cf53-8501-7dd2-3b42ddb3e78b-666fc5e4" data-w-id="1988953c-cf53-8501-7dd2-3b42ddb3e78b" style="opacity:0"><p class="text-regular">Tini whetū ki te rangi, ko te iwi Māori ki te whenua. <br/><br/>Like the multitude of the stars in the sky, the great Māori people are on earth.</p></div></div><div class="w-layout-grid grid-2-columns about"><div id="w-node-_1988953c-cf53-8501-7dd2-3b42ddb3e792-666fc5e4" data-w-id="1988953c-cf53-8501-7dd2-3b42ddb3e792" style="opacity:0"><div><strong class="bold-text-26">E tū tātau ki te waka o Whakaata Māori <br/>— Let’s tell our stories and inspire the world.</strong></div></div><div id="w-node-_1988953c-cf53-8501-7dd2-3b42ddb3e798-666fc5e4"><img src="https://cdn.prod.website-files.com/62969a8dede69cd076e8781e/666660447dffed53c581e6bd_2%203.png" loading="lazy" sizes="(max-width: 479px) 92vw, (max-width: 767px) 93vw, (max-width: 991px) 88vw, 100vw" srcset="https://cdn.prod.website-files.com/62969a8dede69cd076e8781e/666660447dffed53c581e6bd_2%203-p-500.png 500w, https://cdn.prod.website-files.com/62969a8dede69cd076e8781e/666660447dffed53c581e6bd_2%203.png 567w" alt="" class="about-digital-image"/></div></div></div></div><div class="footer"><div class="container-default"><div class="w-layout-grid footer-grid"><div data-w-id="cb0b9098-7b21-2245-221f-7cc6fca43b60"><a href="/mi/kainga" class="w-inline-block"><img src="https://cdn.prod.website-files.com/62969a8dede69cd076e8781e/62b3cf63e981d6b336ca3b42_Whakaata%20Maori%20Logo%20White.png" loading="lazy" alt="" height="116" class="image"/></a><div class="html-embed-5 w-embed w-script">© <script>new Date().getFullYear()>1111&&document.write(new Date().getFullYear());</script> Copyright Māori Television Service. 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