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id="toc-In_popular_culture" class="vector-toc-list-item vector-toc-level-1 vector-toc-list-item-expanded"> <a class="vector-toc-link" href="#In_popular_culture"> <div class="vector-toc-text"> <span class="vector-toc-numb">4</span> <span>In popular culture</span> </div> </a> <button aria-controls="toc-In_popular_culture-sublist" class="cdx-button cdx-button--weight-quiet cdx-button--icon-only vector-toc-toggle"> <span class="vector-icon mw-ui-icon-wikimedia-expand"></span> <span>Toggle In popular culture subsection</span> </button> <ul id="toc-In_popular_culture-sublist" class="vector-toc-list"> <li id="toc-In_art" class="vector-toc-list-item vector-toc-level-2"> <a class="vector-toc-link" href="#In_art"> <div class="vector-toc-text"> <span class="vector-toc-numb">4.1</span> <span>In art</span> </div> </a> <ul id="toc-In_art-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-In_music" class="vector-toc-list-item vector-toc-level-2"> <a class="vector-toc-link" href="#In_music"> <div class="vector-toc-text"> <span class="vector-toc-numb">4.2</span> <span>In music</span> </div> </a> <ul id="toc-In_music-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-In_film" class="vector-toc-list-item vector-toc-level-2"> <a class="vector-toc-link" href="#In_film"> <div class="vector-toc-text"> <span class="vector-toc-numb">4.3</span> <span>In film</span> </div> </a> <ul id="toc-In_film-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-In_television" class="vector-toc-list-item vector-toc-level-2"> <a class="vector-toc-link" href="#In_television"> <div class="vector-toc-text"> <span class="vector-toc-numb">4.4</span> <span>In television</span> </div> </a> <ul id="toc-In_television-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-In_literature" class="vector-toc-list-item vector-toc-level-2"> <a class="vector-toc-link" href="#In_literature"> <div class="vector-toc-text"> <span class="vector-toc-numb">4.5</span> <span>In literature</span> </div> </a> <ul id="toc-In_literature-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-In_video_games" class="vector-toc-list-item vector-toc-level-2"> <a class="vector-toc-link" href="#In_video_games"> <div class="vector-toc-text"> <span class="vector-toc-numb">4.6</span> <span>In video games</span> </div> </a> <ul id="toc-In_video_games-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-Manga" class="vector-toc-list-item vector-toc-level-2"> <a class="vector-toc-link" href="#Manga"> <div class="vector-toc-text"> <span class="vector-toc-numb">4.7</span> <span>Manga</span> </div> </a> <ul id="toc-Manga-sublist" class="vector-toc-list"> </ul> </li> </ul> </li> <li id="toc-Controversies" class="vector-toc-list-item vector-toc-level-1 vector-toc-list-item-expanded"> <a class="vector-toc-link" href="#Controversies"> <div class="vector-toc-text"> <span class="vector-toc-numb">5</span> <span>Controversies</span> </div> </a> <button aria-controls="toc-Controversies-sublist" class="cdx-button cdx-button--weight-quiet cdx-button--icon-only vector-toc-toggle"> <span class="vector-icon mw-ui-icon-wikimedia-expand"></span> <span>Toggle Controversies subsection</span> </button> <ul id="toc-Controversies-sublist" class="vector-toc-list"> <li id="toc-Lawsuits" class="vector-toc-list-item vector-toc-level-2"> <a class="vector-toc-link" href="#Lawsuits"> <div class="vector-toc-text"> <span class="vector-toc-numb">5.1</span> <span>Lawsuits</span> </div> </a> <ul id="toc-Lawsuits-sublist" class="vector-toc-list"> </ul> </li> </ul> </li> <li id="toc-Cigarette_camp" class="vector-toc-list-item vector-toc-level-1 vector-toc-list-item-expanded"> <a class="vector-toc-link" href="#Cigarette_camp"> <div class="vector-toc-text"> <span class="vector-toc-numb">6</span> <span>Cigarette camp</span> </div> </a> <ul id="toc-Cigarette_camp-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-See_also" class="vector-toc-list-item vector-toc-level-1 vector-toc-list-item-expanded"> <a class="vector-toc-link" href="#See_also"> <div class="vector-toc-text"> <span class="vector-toc-numb">7</span> <span>See also</span> </div> </a> <ul id="toc-See_also-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-References" class="vector-toc-list-item vector-toc-level-1 vector-toc-list-item-expanded"> <a class="vector-toc-link" href="#References"> <div class="vector-toc-text"> <span class="vector-toc-numb">8</span> <span>References</span> </div> </a> <ul id="toc-References-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-External_links" class="vector-toc-list-item vector-toc-level-1 vector-toc-list-item-expanded"> <a class="vector-toc-link" href="#External_links"> <div class="vector-toc-text"> <span class="vector-toc-numb">9</span> <span>External links</span> </div> </a> <ul id="toc-External_links-sublist" class="vector-toc-list"> </ul> </li> </ul> </div> </div> </nav> </div> </div> <div class="mw-content-container"> <main id="content" class="mw-body"> <header class="mw-body-header vector-page-titlebar"> <nav aria-label="Contents" class="vector-toc-landmark"> <div id="vector-page-titlebar-toc" class="vector-dropdown vector-page-titlebar-toc vector-button-flush-left" > <input type="checkbox" id="vector-page-titlebar-toc-checkbox" role="button" aria-haspopup="true" data-event-name="ui.dropdown-vector-page-titlebar-toc" class="vector-dropdown-checkbox " aria-label="Toggle the table of contents" > <label id="vector-page-titlebar-toc-label" for="vector-page-titlebar-toc-checkbox" class="vector-dropdown-label cdx-button cdx-button--fake-button cdx-button--fake-button--enabled cdx-button--weight-quiet cdx-button--icon-only " aria-hidden="true" ><span class="vector-icon mw-ui-icon-listBullet mw-ui-icon-wikimedia-listBullet"></span> <span class="vector-dropdown-label-text">Toggle the table of contents</span> </label> <div class="vector-dropdown-content"> <div id="vector-page-titlebar-toc-unpinned-container" class="vector-unpinned-container"> </div> </div> </div> </nav> <h1 id="firstHeading" class="firstHeading mw-first-heading"><span class="mw-page-title-main">Lucky Strike</span></h1> <div id="p-lang-btn" class="vector-dropdown mw-portlet mw-portlet-lang" > <input type="checkbox" id="p-lang-btn-checkbox" role="button" aria-haspopup="true" data-event-name="ui.dropdown-p-lang-btn" class="vector-dropdown-checkbox mw-interlanguage-selector" aria-label="Go to an article in another language. Available in 34 languages" > <label id="p-lang-btn-label" for="p-lang-btn-checkbox" class="vector-dropdown-label cdx-button cdx-button--fake-button cdx-button--fake-button--enabled cdx-button--weight-quiet cdx-button--action-progressive mw-portlet-lang-heading-34" aria-hidden="true" ><span class="vector-icon mw-ui-icon-language-progressive mw-ui-icon-wikimedia-language-progressive"></span> <span class="vector-dropdown-label-text">34 languages</span> </label> <div class="vector-dropdown-content"> <div class="vector-menu-content"> <ul class="vector-menu-content-list"> <li class="interlanguage-link interwiki-ar mw-list-item"><a href="https://ar.wikipedia.org/wiki/%D9%84%D8%A7%D9%83%D9%8A_%D8%B3%D8%AA%D8%B1%D8%A7%D9%8A%D9%83" title="لاكي سترايك – Arabic" lang="ar" hreflang="ar" data-title="لاكي سترايك" data-language-autonym="العربية" data-language-local-name="Arabic" class="interlanguage-link-target"><span>العربية</span></a></li><li class="interlanguage-link interwiki-ast mw-list-item"><a href="https://ast.wikipedia.org/wiki/Lucky_Strike" title="Lucky Strike – Asturian" lang="ast" hreflang="ast" data-title="Lucky Strike" data-language-autonym="Asturianu" data-language-local-name="Asturian" class="interlanguage-link-target"><span>Asturianu</span></a></li><li class="interlanguage-link interwiki-bg mw-list-item"><a href="https://bg.wikipedia.org/wiki/%D0%9B%D1%8A%D0%BA%D0%B8_%D0%A1%D1%82%D1%80%D0%B0%D0%B9%D0%BA" title="Лъки Страйк – Bulgarian" lang="bg" hreflang="bg" data-title="Лъки Страйк" data-language-autonym="Български" data-language-local-name="Bulgarian" class="interlanguage-link-target"><span>Български</span></a></li><li class="interlanguage-link interwiki-ca mw-list-item"><a href="https://ca.wikipedia.org/wiki/Lucky_Strike" title="Lucky Strike – Catalan" lang="ca" hreflang="ca" data-title="Lucky Strike" data-language-autonym="Català" data-language-local-name="Catalan" class="interlanguage-link-target"><span>Català</span></a></li><li class="interlanguage-link interwiki-cs mw-list-item"><a href="https://cs.wikipedia.org/wiki/Lucky_Strike" title="Lucky Strike – Czech" lang="cs" hreflang="cs" data-title="Lucky Strike" data-language-autonym="Čeština" data-language-local-name="Czech" class="interlanguage-link-target"><span>Čeština</span></a></li><li class="interlanguage-link interwiki-de mw-list-item"><a href="https://de.wikipedia.org/wiki/Lucky_Strike" title="Lucky Strike – German" lang="de" hreflang="de" data-title="Lucky Strike" data-language-autonym="Deutsch" data-language-local-name="German" class="interlanguage-link-target"><span>Deutsch</span></a></li><li class="interlanguage-link interwiki-el mw-list-item"><a href="https://el.wikipedia.org/wiki/Lucky_Strike" title="Lucky Strike – Greek" lang="el" hreflang="el" data-title="Lucky Strike" data-language-autonym="Ελληνικά" data-language-local-name="Greek" class="interlanguage-link-target"><span>Ελληνικά</span></a></li><li class="interlanguage-link interwiki-es mw-list-item"><a href="https://es.wikipedia.org/wiki/Lucky_Strike" title="Lucky Strike – Spanish" lang="es" hreflang="es" data-title="Lucky Strike" data-language-autonym="Español" data-language-local-name="Spanish" class="interlanguage-link-target"><span>Español</span></a></li><li class="interlanguage-link interwiki-eu mw-list-item"><a href="https://eu.wikipedia.org/wiki/Lucky_Strike" title="Lucky Strike – Basque" lang="eu" hreflang="eu" data-title="Lucky Strike" data-language-autonym="Euskara" data-language-local-name="Basque" class="interlanguage-link-target"><span>Euskara</span></a></li><li class="interlanguage-link interwiki-fa mw-list-item"><a href="https://fa.wikipedia.org/wiki/%D9%84%D8%A7%DA%A9%DB%8C_%D8%A7%D8%B3%D8%AA%D8%B1%D8%A7%DB%8C%DA%A9" title="لاکی استرایک – Persian" lang="fa" hreflang="fa" data-title="لاکی استرایک" data-language-autonym="فارسی" data-language-local-name="Persian" class="interlanguage-link-target"><span>فارسی</span></a></li><li class="interlanguage-link interwiki-fr mw-list-item"><a href="https://fr.wikipedia.org/wiki/Lucky_Strike" title="Lucky Strike – French" lang="fr" hreflang="fr" data-title="Lucky Strike" data-language-autonym="Français" data-language-local-name="French" class="interlanguage-link-target"><span>Français</span></a></li><li class="interlanguage-link interwiki-ko mw-list-item"><a href="https://ko.wikipedia.org/wiki/%EB%9F%AD%ED%82%A4_%EC%8A%A4%ED%8A%B8%EB%9D%BC%EC%9D%B4%ED%81%AC" title="럭키 스트라이크 – Korean" lang="ko" hreflang="ko" data-title="럭키 스트라이크" data-language-autonym="한국어" data-language-local-name="Korean" class="interlanguage-link-target"><span>한국어</span></a></li><li class="interlanguage-link interwiki-id mw-list-item"><a href="https://id.wikipedia.org/wiki/Lucky_Strike" title="Lucky Strike – Indonesian" lang="id" hreflang="id" data-title="Lucky Strike" data-language-autonym="Bahasa Indonesia" data-language-local-name="Indonesian" class="interlanguage-link-target"><span>Bahasa Indonesia</span></a></li><li class="interlanguage-link interwiki-is mw-list-item"><a href="https://is.wikipedia.org/wiki/Lucky_Strike" title="Lucky Strike – Icelandic" lang="is" hreflang="is" data-title="Lucky Strike" data-language-autonym="Íslenska" data-language-local-name="Icelandic" class="interlanguage-link-target"><span>Íslenska</span></a></li><li class="interlanguage-link interwiki-it mw-list-item"><a href="https://it.wikipedia.org/wiki/Lucky_Strike" title="Lucky Strike – Italian" lang="it" hreflang="it" data-title="Lucky Strike" data-language-autonym="Italiano" data-language-local-name="Italian" class="interlanguage-link-target"><span>Italiano</span></a></li><li class="interlanguage-link interwiki-he mw-list-item"><a href="https://he.wikipedia.org/wiki/%D7%9C%D7%90%D7%A7%D7%99_%D7%A1%D7%98%D7%A8%D7%99%D7%99%D7%A7" title="לאקי סטרייק – Hebrew" lang="he" hreflang="he" data-title="לאקי סטרייק" data-language-autonym="עברית" data-language-local-name="Hebrew" class="interlanguage-link-target"><span>עברית</span></a></li><li class="interlanguage-link interwiki-ka mw-list-item"><a href="https://ka.wikipedia.org/wiki/Lucky_Strike" title="Lucky Strike – Georgian" lang="ka" hreflang="ka" data-title="Lucky Strike" data-language-autonym="ქართული" data-language-local-name="Georgian" class="interlanguage-link-target"><span>ქართული</span></a></li><li class="interlanguage-link interwiki-hu mw-list-item"><a href="https://hu.wikipedia.org/wiki/Lucky_Strike" title="Lucky Strike – Hungarian" lang="hu" hreflang="hu" data-title="Lucky Strike" data-language-autonym="Magyar" data-language-local-name="Hungarian" class="interlanguage-link-target"><span>Magyar</span></a></li><li class="interlanguage-link interwiki-arz mw-list-item"><a href="https://arz.wikipedia.org/wiki/%D9%84%D8%A7%D9%83%D9%89_%D8%B3%D8%AA%D8%B1%D8%A7%D9%8A%D9%83" title="لاكى سترايك – Egyptian Arabic" lang="arz" hreflang="arz" data-title="لاكى سترايك" data-language-autonym="مصرى" data-language-local-name="Egyptian Arabic" class="interlanguage-link-target"><span>مصرى</span></a></li><li class="interlanguage-link interwiki-ms mw-list-item"><a href="https://ms.wikipedia.org/wiki/Lucky_Strike" title="Lucky Strike – Malay" lang="ms" hreflang="ms" data-title="Lucky Strike" data-language-autonym="Bahasa Melayu" data-language-local-name="Malay" class="interlanguage-link-target"><span>Bahasa Melayu</span></a></li><li class="interlanguage-link interwiki-nl mw-list-item"><a href="https://nl.wikipedia.org/wiki/Lucky_Strike" title="Lucky Strike – Dutch" lang="nl" hreflang="nl" data-title="Lucky Strike" data-language-autonym="Nederlands" data-language-local-name="Dutch" class="interlanguage-link-target"><span>Nederlands</span></a></li><li class="interlanguage-link interwiki-ja mw-list-item"><a href="https://ja.wikipedia.org/wiki/%E3%83%A9%E3%83%83%E3%82%AD%E3%83%BC%E3%82%B9%E3%83%88%E3%83%A9%E3%82%A4%E3%82%AF" title="ラッキーストライク – Japanese" lang="ja" hreflang="ja" data-title="ラッキーストライク" data-language-autonym="日本語" data-language-local-name="Japanese" class="interlanguage-link-target"><span>日本語</span></a></li><li class="interlanguage-link interwiki-no mw-list-item"><a href="https://no.wikipedia.org/wiki/Lucky_Strike" title="Lucky Strike – Norwegian Bokmål" lang="nb" hreflang="nb" data-title="Lucky Strike" data-language-autonym="Norsk bokmål" data-language-local-name="Norwegian Bokmål" class="interlanguage-link-target"><span>Norsk bokmål</span></a></li><li class="interlanguage-link interwiki-pl mw-list-item"><a href="https://pl.wikipedia.org/wiki/Lucky_Strike" title="Lucky Strike – Polish" lang="pl" hreflang="pl" data-title="Lucky Strike" data-language-autonym="Polski" data-language-local-name="Polish" class="interlanguage-link-target"><span>Polski</span></a></li><li class="interlanguage-link interwiki-pt mw-list-item"><a href="https://pt.wikipedia.org/wiki/Lucky_Strike" title="Lucky Strike – Portuguese" lang="pt" hreflang="pt" data-title="Lucky Strike" data-language-autonym="Português" data-language-local-name="Portuguese" class="interlanguage-link-target"><span>Português</span></a></li><li class="interlanguage-link interwiki-ro mw-list-item"><a href="https://ro.wikipedia.org/wiki/Lucky_Strike" title="Lucky Strike – Romanian" lang="ro" hreflang="ro" data-title="Lucky Strike" data-language-autonym="Română" data-language-local-name="Romanian" class="interlanguage-link-target"><span>Română</span></a></li><li class="interlanguage-link interwiki-ru mw-list-item"><a href="https://ru.wikipedia.org/wiki/Lucky_Strike" title="Lucky Strike – Russian" lang="ru" hreflang="ru" data-title="Lucky Strike" data-language-autonym="Русский" data-language-local-name="Russian" class="interlanguage-link-target"><span>Русский</span></a></li><li class="interlanguage-link interwiki-sr mw-list-item"><a href="https://sr.wikipedia.org/wiki/Lucky_Strike" title="Lucky Strike – Serbian" lang="sr" hreflang="sr" data-title="Lucky Strike" data-language-autonym="Српски / srpski" data-language-local-name="Serbian" class="interlanguage-link-target"><span>Српски / srpski</span></a></li><li class="interlanguage-link interwiki-fi mw-list-item"><a href="https://fi.wikipedia.org/wiki/Lucky_Strike" title="Lucky Strike – Finnish" lang="fi" hreflang="fi" data-title="Lucky Strike" data-language-autonym="Suomi" data-language-local-name="Finnish" class="interlanguage-link-target"><span>Suomi</span></a></li><li class="interlanguage-link interwiki-sv mw-list-item"><a href="https://sv.wikipedia.org/wiki/Lucky_Strike" title="Lucky Strike – Swedish" lang="sv" hreflang="sv" data-title="Lucky Strike" data-language-autonym="Svenska" data-language-local-name="Swedish" class="interlanguage-link-target"><span>Svenska</span></a></li><li class="interlanguage-link interwiki-th mw-list-item"><a href="https://th.wikipedia.org/wiki/%E0%B8%A5%E0%B8%B1%E0%B8%81%E0%B8%81%E0%B8%B5%E0%B8%AA%E0%B9%84%E0%B8%95%E0%B8%A3%E0%B8%81%E0%B9%8C" title="ลักกีสไตรก์ – Thai" lang="th" hreflang="th" data-title="ลักกีสไตรก์" data-language-autonym="ไทย" data-language-local-name="Thai" class="interlanguage-link-target"><span>ไทย</span></a></li><li class="interlanguage-link interwiki-tr mw-list-item"><a href="https://tr.wikipedia.org/wiki/Lucky_Strike_(sigara)" title="Lucky Strike (sigara) – Turkish" lang="tr" hreflang="tr" data-title="Lucky Strike (sigara)" data-language-autonym="Türkçe" data-language-local-name="Turkish" class="interlanguage-link-target"><span>Türkçe</span></a></li><li class="interlanguage-link interwiki-uk mw-list-item"><a href="https://uk.wikipedia.org/wiki/Lucky_Strike" title="Lucky Strike – Ukrainian" lang="uk" hreflang="uk" data-title="Lucky Strike" data-language-autonym="Українська" data-language-local-name="Ukrainian" class="interlanguage-link-target"><span>Українська</span></a></li><li class="interlanguage-link interwiki-zh mw-list-item"><a href="https://zh.wikipedia.org/wiki/%E5%A5%BD%E5%BD%A9%E9%A6%99%E8%8F%B8" title="好彩香菸 – Chinese" lang="zh" hreflang="zh" data-title="好彩香菸" data-language-autonym="中文" data-language-local-name="Chinese" class="interlanguage-link-target"><span>中文</span></a></li> </ul> <div class="after-portlet after-portlet-lang"><span class="wb-langlinks-edit wb-langlinks-link"><a href="https://www.wikidata.org/wiki/Special:EntityPage/Q753556#sitelinks-wikipedia" title="Edit interlanguage links" class="wbc-editpage">Edit links</a></span></div> </div> </div> </div> </header> <div class="vector-page-toolbar"> <div class="vector-page-toolbar-container"> <div id="left-navigation"> <nav aria-label="Namespaces"> <div id="p-associated-pages" class="vector-menu vector-menu-tabs mw-portlet mw-portlet-associated-pages" > <div class="vector-menu-content"> <ul class="vector-menu-content-list"> <li id="ca-nstab-main" class="selected vector-tab-noicon mw-list-item"><a href="/wiki/Lucky_Strike" title="View the content page [c]" accesskey="c"><span>Article</span></a></li><li id="ca-talk" 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id="siteSub" class="noprint">From Wikipedia, the free encyclopedia</div> </div> <div id="contentSub"><div id="mw-content-subtitle"></div></div> <div id="mw-content-text" class="mw-body-content"><div class="mw-content-ltr mw-parser-output" lang="en" dir="ltr"><div class="shortdescription nomobile noexcerpt noprint searchaux" style="display:none">American cigarette brand</div> <style data-mw-deduplicate="TemplateStyles:r1236090951">.mw-parser-output .hatnote{font-style:italic}.mw-parser-output div.hatnote{padding-left:1.6em;margin-bottom:0.5em}.mw-parser-output .hatnote i{font-style:normal}.mw-parser-output .hatnote+link+.hatnote{margin-top:-0.5em}@media print{body.ns-0 .mw-parser-output .hatnote{display:none!important}}</style><div role="note" class="hatnote navigation-not-searchable">For other uses, see <a href="/wiki/Lucky_Strike_(disambiguation)" class="mw-disambig" title="Lucky Strike (disambiguation)">Lucky Strike (disambiguation)</a>.</div> <style data-mw-deduplicate="TemplateStyles:r1257001546">.mw-parser-output .infobox-subbox{padding:0;border:none;margin:-3px;width:auto;min-width:100%;font-size:100%;clear:none;float:none;background-color:transparent}.mw-parser-output .infobox-3cols-child{margin:auto}.mw-parser-output .infobox .navbar{font-size:100%}@media screen{html.skin-theme-clientpref-night .mw-parser-output .infobox-full-data:not(.notheme)>div:not(.notheme)[style]{background:#1f1f23!important;color:#f8f9fa}}@media screen and (prefers-color-scheme:dark){html.skin-theme-clientpref-os .mw-parser-output .infobox-full-data:not(.notheme) div:not(.notheme){background:#1f1f23!important;color:#f8f9fa}}@media(min-width:640px){body.skin--responsive .mw-parser-output .infobox-table{display:table!important}body.skin--responsive .mw-parser-output .infobox-table>caption{display:table-caption!important}body.skin--responsive .mw-parser-output .infobox-table>tbody{display:table-row-group}body.skin--responsive .mw-parser-output .infobox-table tr{display:table-row!important}body.skin--responsive .mw-parser-output .infobox-table th,body.skin--responsive .mw-parser-output .infobox-table td{padding-left:inherit;padding-right:inherit}}</style><style data-mw-deduplicate="TemplateStyles:r1253811603">.mw-parser-output .ib-brand-logo img{background-color:#f8f9fa}</style><table class="infobox hproduct ib-brand"><caption class="infobox-title fn">Lucky Strike</caption><tbody><tr><td colspan="2" class="infobox-image"><span class="mw-default-size ib-brand-logo" typeof="mw:File/Frameless"><a href="/wiki/File:Lucky-strike-login-page-logo-v2.png" class="mw-file-description"><img src="//upload.wikimedia.org/wikipedia/commons/thumb/c/c0/Lucky-strike-login-page-logo-v2.png/130px-Lucky-strike-login-page-logo-v2.png" decoding="async" width="130" height="130" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/c/c0/Lucky-strike-login-page-logo-v2.png/195px-Lucky-strike-login-page-logo-v2.png 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/c/c0/Lucky-strike-login-page-logo-v2.png/260px-Lucky-strike-login-page-logo-v2.png 2x" data-file-width="600" data-file-height="600" /></a></span></td></tr><tr><th scope="row" class="infobox-label">Owner</th><td class="infobox-data brand"><a href="/wiki/British_American_Tobacco" title="British American Tobacco">British American Tobacco</a></td></tr><tr><th scope="row" class="infobox-label">Produced by</th><td class="infobox-data">British American Tobacco<br /><a href="/wiki/Japan_Tobacco" title="Japan Tobacco">Japan Tobacco</a><br /><a href="/wiki/R._J._Reynolds_Tobacco_Company" title="R. J. Reynolds Tobacco Company">R. J. Reynolds</a></td></tr><tr><th scope="row" class="infobox-label">Country</th><td class="infobox-data">United Kingdom</td></tr><tr><th scope="row" class="infobox-label">Introduced</th><td class="infobox-data">1871</td></tr><tr><td colspan="2" class="infobox-below">Carcinogenicity: <a href="/wiki/IARC_group_1" class="mw-redirect" title="IARC group 1">IARC group 1</a></td></tr></tbody></table> <p><b>Lucky Strike</b> is an American brand of <a href="/wiki/Cigarette" title="Cigarette">cigarettes</a> owned by the <a href="/wiki/British_American_Tobacco" title="British American Tobacco">British American Tobacco</a> group. Individual cigarettes of the brand are often referred to colloquially as "Luckies." </p> <meta property="mw:PageProp/toc" /> <div class="mw-heading mw-heading2"><h2 id="Name">Name</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Lucky_Strike&action=edit&section=1" title="Edit section: Name"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <p>Lucky Strike was introduced as a brand of plug tobacco (<a href="/wiki/Chewing_tobacco" title="Chewing tobacco">chewing tobacco</a> bound together with molasses) by an American firm R.A. Patterson in 1871 and evolved into a cigarette by the early 1900s. <sup id="cite_ref-1" class="reference"><a href="#cite_note-1"><span class="cite-bracket">[</span>1<span class="cite-bracket">]</span></a></sup> The brand style name was inspired by the <a href="/wiki/Gold_rush" title="Gold rush">gold rushes</a> of the era, and was intended to connote a top-quality blend.<sup id="cite_ref-2" class="reference"><a href="#cite_note-2"><span class="cite-bracket">[</span>2<span class="cite-bracket">]</span></a></sup> </p><p>An <a href="/wiki/Urban_legend" title="Urban legend">urban legend</a> claims that the name is a reference to <a href="/wiki/Cannabis_(drug)" title="Cannabis (drug)">cannabis</a> in some cigarette packs.<sup id="cite_ref-3" class="reference"><a href="#cite_note-3"><span class="cite-bracket">[</span>3<span class="cite-bracket">]</span></a></sup> </p> <div class="mw-heading mw-heading2"><h2 id="History">History</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Lucky_Strike&action=edit&section=2" title="Edit section: History"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <p>The brand was first introduced by R. A. Patterson of <a href="/wiki/Richmond,_Virginia" title="Richmond, Virginia">Richmond, Virginia</a> in 1871 as cut plug chewing tobacco and later as a cigarette. In 1905, the company was acquired by the <a href="/wiki/American_Tobacco_Company" title="American Tobacco Company">American Tobacco Company</a>. </p> <figure typeof="mw:File/Thumb"><a href="/wiki/File:Lucky_strike_it%27s_toasted.jpg" class="mw-file-description"><img src="//upload.wikimedia.org/wikipedia/commons/thumb/9/99/Lucky_strike_it%27s_toasted.jpg/170px-Lucky_strike_it%27s_toasted.jpg" decoding="async" width="170" height="249" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/9/99/Lucky_strike_it%27s_toasted.jpg/255px-Lucky_strike_it%27s_toasted.jpg 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/9/99/Lucky_strike_it%27s_toasted.jpg/340px-Lucky_strike_it%27s_toasted.jpg 2x" data-file-width="1072" data-file-height="1568" /></a><figcaption>The "It's Toasted" ad as explained, from 1917</figcaption></figure> <p>In 1917, the brand debuted the slogan "It's Toasted" to promote the manufacturing method of toasting – rather than sun drying – the tobacco. In an attempt to counter this popular campaign, competitor <a href="/wiki/Camel_(cigarette)" title="Camel (cigarette)">Camel</a> took a different approach, claiming that Camel was a "fresh cigarette never parched or toasted."<sup id="cite_ref-4" class="reference"><a href="#cite_note-4"><span class="cite-bracket">[</span>4<span class="cite-bracket">]</span></a></sup> </p><p>Lucky Strike's association with <a href="/wiki/Radio_program" title="Radio program">radio programs</a> began during the 1920s on <a href="/wiki/NBC" title="NBC">NBC</a>. By 1928, the bandleader and <a href="/wiki/Vaudeville" title="Vaudeville">vaudeville</a> producer <a href="/wiki/B._A._Rolfe" title="B. A. Rolfe">B. A. Rolfe</a> was performing on radio and recording as "B.A. Rolfe and his Lucky Strike Orchestra" for Edison Records. <a href="/wiki/Amelia_Earhart" title="Amelia Earhart">Amelia Earhart</a> became the face of Lucky Strike cigarettes in 1928, claiming to smoke Lucky Strikes on her journey from Canada to England.<sup id="cite_ref-:0_5-0" class="reference"><a href="#cite_note-:0-5"><span class="cite-bracket">[</span>5<span class="cite-bracket">]</span></a></sup> The copy of an advertisement at that time said, "Lucky Strikes were the cigarettes carried on the 'Friendship' when she crossed the Atlantic. They were smoked continuously from Trepassey to Wales. I think nothing else helped so much to lessen the strain for all of us."<sup id="cite_ref-:0_5-1" class="reference"><a href="#cite_note-:0-5"><span class="cite-bracket">[</span>5<span class="cite-bracket">]</span></a></sup> </p><p>In the late 1920s, the brand was sold as an avenue to thinness for women. One typical advertisement said, "Reach for a Lucky instead of a sweet."<sup id="cite_ref-6" class="reference"><a href="#cite_note-6"><span class="cite-bracket">[</span>6<span class="cite-bracket">]</span></a></sup> Sales of Lucky Strikes increased by more than 300% during the first year of that advertising campaign. Sales went from 14 billion cigarettes in 1925 to 40 billion in 1930.<sup id="cite_ref-7" class="reference"><a href="#cite_note-7"><span class="cite-bracket">[</span>7<span class="cite-bracket">]</span></a></sup> </p> <figure typeof="mw:File/Thumb"><a href="/wiki/File:Lucky_Strike_Towers.JPG" class="mw-file-description"><img src="//upload.wikimedia.org/wikipedia/commons/thumb/8/8e/Lucky_Strike_Towers.JPG/170px-Lucky_Strike_Towers.JPG" decoding="async" width="170" height="227" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/8/8e/Lucky_Strike_Towers.JPG/255px-Lucky_Strike_Towers.JPG 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/8/8e/Lucky_Strike_Towers.JPG/340px-Lucky_Strike_Towers.JPG 2x" data-file-width="3456" data-file-height="4608" /></a><figcaption>Lucky Strike factories in <a href="/wiki/Durham,_North_Carolina" title="Durham, North Carolina">Durham, North Carolina</a>, pictured in 2014</figcaption></figure> <p>In the early 1930s, <a href="/wiki/Al_Jolson" title="Al Jolson">Al Jolson</a> was also paid to endorse the brand; he called Lucky Strike "The cigarette of the acting profession... the good old flavor of Luckies is as sweet and soothing as the best <a href="/wiki/Mammy_(1930_film)" title="Mammy (1930 film)">'Mammy'</a> song ever written."<sup id="cite_ref-autogenerated1_8-0" class="reference"><a href="#cite_note-autogenerated1-8"><span class="cite-bracket">[</span>8<span class="cite-bracket">]</span></a></sup> In 1935, the American Tobacco Company began to sponsor <i><a href="/wiki/Your_Hit_Parade" title="Your Hit Parade">Your Hit Parade</a></i>, featuring <a href="/wiki/North_Carolina" title="North Carolina">North Carolina</a> tobacco auctioneer <a href="/wiki/Lee_Aubrey_%22Speed%22_Riggs" title="Lee Aubrey "Speed" Riggs">Lee Aubrey "Speed" Riggs</a> (later, another tobacco auctioneer from Lexington, Kentucky, F.E. Boone, was added). The weekly radio show capitalized on the tobacco auction theme and each ended with the signature phrase "Sold, American."<sup id="cite_ref-smokefreemovies.ucsf.edu_9-0" class="reference"><a href="#cite_note-smokefreemovies.ucsf.edu-9"><span class="cite-bracket">[</span>9<span class="cite-bracket">]</span></a></sup> </p><p>In 1934, <a href="/wiki/Edward_Bernays" title="Edward Bernays">Edward Bernays</a> was asked to deal with women's apparent reluctance to buy Lucky Strikes because their green and red package clashed with standard female fashions. When Bernays suggested changing the package to a neutral color, <a href="/wiki/George_Washington_Hill" title="George Washington Hill">George Washington Hill</a>, head of the <a href="/wiki/American_Tobacco_Company" title="American Tobacco Company">American Tobacco Company</a>, refused, citing the money that he had already spent millions advertising the package. Bernays then endeavored to make green a fashionable color.<sup id="cite_ref-10" class="reference"><a href="#cite_note-10"><span class="cite-bracket">[</span>10<span class="cite-bracket">]</span></a></sup> The centerpiece of his efforts was the Green Ball, a social event at the <a href="/wiki/Waldorf_Astoria_New_York" title="Waldorf Astoria New York">Waldorf Astoria</a>, hosted by <a href="/wiki/Narcissa_Cox_Vanderlip" title="Narcissa Cox Vanderlip">Narcissa Cox Vanderlip</a>. The pretext for the ball and its unnamed underwriter was that all proceeds would go to charity. High society women would attend wearing green dresses. Manufacturers and clothing and accessories retailers were advised of the excitement growing around the color green. Intellectuals were enlisted to give highbrow talks on the theme of green. </p> <figure class="mw-halign-left" typeof="mw:File/Thumb"><a href="/wiki/File:LUCKY_STRIKE,_GIRL_IN_RED.jpg" class="mw-file-description"><img src="//upload.wikimedia.org/wikipedia/commons/thumb/2/21/LUCKY_STRIKE%2C_GIRL_IN_RED.jpg/150px-LUCKY_STRIKE%2C_GIRL_IN_RED.jpg" decoding="async" width="150" height="189" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/2/21/LUCKY_STRIKE%2C_GIRL_IN_RED.jpg/225px-LUCKY_STRIKE%2C_GIRL_IN_RED.jpg 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/2/21/LUCKY_STRIKE%2C_GIRL_IN_RED.jpg/300px-LUCKY_STRIKE%2C_GIRL_IN_RED.jpg 2x" data-file-width="1054" data-file-height="1328" /></a><figcaption>Advertising photo for Lucky Strike by <a href="/wiki/Nickolas_Muray" title="Nickolas Muray">Nickolas Muray</a>, 1936</figcaption></figure> <p>The company's advertising campaign generally featured a theme that stressed the quality of the tobacco, claiming that the higher quality tobacco resulted in a cigarette with better flavor. This campaign included a series of advertisements using Hollywood actors as endorsers of Lucky Strike. For example, <a href="/wiki/Douglas_Fairbanks" title="Douglas Fairbanks">Douglas Fairbanks</a> referenced its toasted tobacco as a distinguishing feature.<sup id="cite_ref-smokefreemovies.ucsf.edu_9-1" class="reference"><a href="#cite_note-smokefreemovies.ucsf.edu-9"><span class="cite-bracket">[</span>9<span class="cite-bracket">]</span></a></sup> </p><p>In 1937–38, American Tobacco paid $130,000 ($3.2 million in 2019 USD) to 16 Hollywood actors and actresses for their endorsement of Lucky Strike. The highest paid among the celebrities were <a href="/wiki/Joan_Crawford" title="Joan Crawford">Joan Crawford</a>, <a href="/wiki/Gary_Cooper" title="Gary Cooper">Gary Cooper</a>, <a href="/wiki/Clark_Gable" title="Clark Gable">Clark Gable</a>, <a href="/wiki/Myrna_Loy" title="Myrna Loy">Myrna Loy</a>, <a href="/wiki/Robert_Taylor_(American_actor)" title="Robert Taylor (American actor)">Robert Taylor</a>, and <a href="/wiki/Spencer_Tracy" title="Spencer Tracy">Spencer Tracy</a>, who were each paid $10,000 (roughly $178,000 in 2019 USD).<sup id="cite_ref-autogenerated1_8-1" class="reference"><a href="#cite_note-autogenerated1-8"><span class="cite-bracket">[</span>8<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-11" class="reference"><a href="#cite_note-11"><span class="cite-bracket">[</span>11<span class="cite-bracket">]</span></a></sup> </p><p>"Luckies" were the cigarette of choice for famous smoker <a href="/wiki/Bette_Davis" title="Bette Davis">Bette Davis</a>. Starting in the fall of 1944, Lucky Strike began sponsoring comedian <a href="/wiki/Jack_Benny" title="Jack Benny">Jack Benny</a>'s Radio and TV show, <i><a href="/wiki/The_Jack_Benny_Program" title="The Jack Benny Program">The Jack Benny Program</a></i>, which was also introduced as <i>The Lucky Strike Program</i>.<sup id="cite_ref-12" class="reference"><a href="#cite_note-12"><span class="cite-bracket">[</span>12<span class="cite-bracket">]</span></a></sup> </p><p>The Lucky Strike signature dark-green pack was changed to white in 1942 in a famous advertising campaign that used the slogan "Lucky Strike Green has gone to war." The company claimed the change was made because the <a href="/wiki/Copper" title="Copper">copper</a> used in the green coloring was needed for <a href="/wiki/World_War_II" title="World War II">World War II</a>,<sup id="cite_ref-heide128_13-0" class="reference"><a href="#cite_note-heide128-13"><span class="cite-bracket">[</span>13<span class="cite-bracket">]</span></a></sup> though, in reality, American Tobacco used <a href="/wiki/Chromium" title="Chromium">chromium</a> for the green ink and copper for the gold-colored trim. Supply of each was limited and the substitute materials made the packaging look drab, but attributing the package update to the war effort helped Lucky Strike appear more patriotic.<sup id="cite_ref-Bull's_Eye_Logo_14-0" class="reference"><a href="#cite_note-Bull's_Eye_Logo-14"><span class="cite-bracket">[</span>14<span class="cite-bracket">]</span></a></sup> Famed industrial designer <a href="/wiki/Raymond_Loewy" title="Raymond Loewy">Raymond Loewy</a> was challenged by company president <a href="/wiki/George_Washington_Hill" title="George Washington Hill">George Washington Hill</a> to improve the existing green and red package with a $50,000 bet. Loewy changed the background from green to white because market research suggested it had more appeal to female smokers while also cutting printing costs by eliminating the green dye. He also placed the Lucky Strike target logo on both sides of the package, a move that increased both visibility and sales. Hill paid off the bet.<sup id="cite_ref-15" class="reference"><a href="#cite_note-15"><span class="cite-bracket">[</span>15<span class="cite-bracket">]</span></a></sup> </p> <figure typeof="mw:File/Thumb"><a href="/wiki/File:Lucky_Strike_Red.JPG" class="mw-file-description"><img src="//upload.wikimedia.org/wikipedia/commons/thumb/8/83/Lucky_Strike_Red.JPG/150px-Lucky_Strike_Red.JPG" decoding="async" width="150" height="174" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/8/83/Lucky_Strike_Red.JPG/225px-Lucky_Strike_Red.JPG 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/8/83/Lucky_Strike_Red.JPG/300px-Lucky_Strike_Red.JPG 2x" data-file-width="2234" data-file-height="2592" /></a><figcaption>British Lucky Strike pack with government health warning, alongside a cigarette</figcaption></figure><p>The message "L.S./M.F.T." ("Lucky Strike means fine tobacco") was introduced on the package in 1944.<sup id="cite_ref-16" class="reference"><a href="#cite_note-16"><span class="cite-bracket">[</span>16<span class="cite-bracket">]</span></a></sup> </p><p>Lucky Strike was one of the brands included in the <a href="/wiki/C-ration" title="C-ration">C-rations</a> provided to US troops during the World War II. Each C-ration of the time included nine cigarettes of varying brands because military leaders believed tobacco was essential to the morale of soldiers. The other cigarette brands included in the C-rations were: <a href="/wiki/Camel_(cigarette)" title="Camel (cigarette)">Camel</a>, Chelsea, <a href="/wiki/Chesterfield_(cigarette)" title="Chesterfield (cigarette)">Chesterfield</a>, <a href="/wiki/Craven_A" title="Craven A">Craven "A"-Brand</a>, <a href="/wiki/Old_Gold_(cigarette)" title="Old Gold (cigarette)">Old Gold</a>, <a href="/wiki/Philip_Morris_USA" title="Philip Morris USA">Philip Morris</a>, <a href="/wiki/John_Player_%26_Sons" title="John Player & Sons">Player's</a>, Raleigh, and <a href="/wiki/Wings_(cigarette)" title="Wings (cigarette)">Wings</a>.<sup id="cite_ref-17" class="reference"><a href="#cite_note-17"><span class="cite-bracket">[</span>17<span class="cite-bracket">]</span></a></sup> The practice of including cigarettes in field rations continued through the <a href="/wiki/Korean_War" title="Korean War">Korean</a> and <a href="/wiki/Vietnam_War" title="Vietnam War">Vietnam Wars</a>, ending in 1976 with the growing evidence that linked smoking to various health problems.<sup id="cite_ref-18" class="reference"><a href="#cite_note-18"><span class="cite-bracket">[</span>18<span class="cite-bracket">]</span></a></sup> </p> <div class="mw-heading mw-heading3"><h3 id="Post_World_War_II">Post World War II</h3><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Lucky_Strike&action=edit&section=3" title="Edit section: Post World War II"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <p>In 1978 and 1994, export and US rights were purchased by <a href="/wiki/Brown_%26_Williamson" title="Brown & Williamson">Brown & Williamson</a>. In the 1960s, filtered styles were launched in addition to a mentholated version called "Lucky Strike Green," "green" referring to <a href="/wiki/Menthol" title="Menthol">menthol</a>, and not to the package color. In late 2006, the "Full Flavored" and "Light" filtered varieties were discontinued in North America. However, Lucky Strike continued to have marketing and distribution support in territories controlled by <a href="/wiki/British_American_Tobacco" title="British American Tobacco">British American Tobacco</a> (BAT) as a global brand. Additionally, R. J. Reynolds continues to market the original, non-filtered Lucky Strikes in the United States. Lucky Strike currently has a small base of smokers.<sup id="cite_ref-19" class="reference"><a href="#cite_note-19"><span class="cite-bracket">[</span>19<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-20" class="reference"><a href="#cite_note-20"><span class="cite-bracket">[</span>20<span class="cite-bracket">]</span></a></sup> </p><p>In 2007, a new packaging of Lucky Strikes was released with a two-way opening that splits seven cigarettes from the rest. In that same year, the company used the world's smallest man at the time, <a href="/wiki/He_Pingping" title="He Pingping">He Pingping</a>, in their ad campaigns. </p><p>In 2009, Lucky Strike Silver (the variety marketed as "lighter") changed its UK pack from the quintessential red design to blue, albeit with a red outer covering around the packet. </p><p>In 2012 consumption of Lucky Strikes stood at 33 billion packets, up from 23 billion in 2007. The television series <i><a href="/wiki/Mad_Men" title="Mad Men">Mad Men</a></i>, which featured Lucky Strike as a major client of the advertising firm Sterling Cooper and the cigarette of choice of <a href="/wiki/Don_Draper" title="Don Draper">Don Draper</a>, was credited with inspiring the massive jump in sales.<sup id="cite_ref-21" class="reference"><a href="#cite_note-21"><span class="cite-bracket">[</span>21<span class="cite-bracket">]</span></a></sup> </p><p>In December 2020, Lucky Strike filtered cigarettes, both full-flavored and lights, plus full-flavored and light menthol versions, were reintroduced to the US market. </p> <div class="mw-heading mw-heading2"><h2 id="Sport_sponsorship">Sport sponsorship</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Lucky_Strike&action=edit&section=4" title="Edit section: Sport sponsorship"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <style data-mw-deduplicate="TemplateStyles:r1237032888/mw-parser-output/.tmulti">.mw-parser-output .tmulti .multiimageinner{display:flex;flex-direction:column}.mw-parser-output .tmulti .trow{display:flex;flex-direction:row;clear:left;flex-wrap:wrap;width:100%;box-sizing:border-box}.mw-parser-output .tmulti .tsingle{margin:1px;float:left}.mw-parser-output .tmulti .theader{clear:both;font-weight:bold;text-align:center;align-self:center;background-color:transparent;width:100%}.mw-parser-output .tmulti .thumbcaption{background-color:transparent}.mw-parser-output .tmulti .text-align-left{text-align:left}.mw-parser-output .tmulti .text-align-right{text-align:right}.mw-parser-output .tmulti .text-align-center{text-align:center}@media all and (max-width:720px){.mw-parser-output .tmulti .thumbinner{width:100%!important;box-sizing:border-box;max-width:none!important;align-items:center}.mw-parser-output .tmulti .trow{justify-content:center}.mw-parser-output .tmulti .tsingle{float:none!important;max-width:100%!important;box-sizing:border-box;text-align:center}.mw-parser-output .tmulti .tsingle .thumbcaption{text-align:left}.mw-parser-output .tmulti .trow>.thumbcaption{text-align:center}}@media screen{html.skin-theme-clientpref-night .mw-parser-output .tmulti .multiimageinner img{background-color:white}}@media screen and (prefers-color-scheme:dark){html.skin-theme-clientpref-os .mw-parser-output .tmulti .multiimageinner img{background-color:white}}</style><div class="thumb tmulti tright"><div class="thumbinner multiimageinner" style="width:212px;max-width:212px"><div class="trow"><div class="tsingle" style="width:210px;max-width:210px"><div class="thumbimage" style="height:84px;overflow:hidden"><span typeof="mw:File"><a href="/wiki/File:Button_(BAR)_qualifying_at_USGP_2005.jpg" class="mw-file-description"><img alt="" src="//upload.wikimedia.org/wikipedia/commons/thumb/6/64/Button_%28BAR%29_qualifying_at_USGP_2005.jpg/208px-Button_%28BAR%29_qualifying_at_USGP_2005.jpg" decoding="async" width="208" height="85" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/6/64/Button_%28BAR%29_qualifying_at_USGP_2005.jpg/312px-Button_%28BAR%29_qualifying_at_USGP_2005.jpg 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/6/64/Button_%28BAR%29_qualifying_at_USGP_2005.jpg/416px-Button_%28BAR%29_qualifying_at_USGP_2005.jpg 2x" data-file-width="1179" data-file-height="480" /></a></span></div></div></div><div class="trow"><div class="tsingle" style="width:210px;max-width:210px"><div class="thumbimage" style="height:145px;overflow:hidden"><span typeof="mw:File"><a href="/wiki/File:Wayne_Rainey_1989.jpg" class="mw-file-description"><img alt="" src="//upload.wikimedia.org/wikipedia/commons/thumb/a/a7/Wayne_Rainey_1989.jpg/208px-Wayne_Rainey_1989.jpg" decoding="async" width="208" height="145" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/a/a7/Wayne_Rainey_1989.jpg/312px-Wayne_Rainey_1989.jpg 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/a/a7/Wayne_Rainey_1989.jpg/416px-Wayne_Rainey_1989.jpg 2x" data-file-width="2000" data-file-height="1396" /></a></span></div></div></div><div class="trow" style="display:flex"><div class="thumbcaption"><a href="/wiki/Jenson_Button" title="Jenson Button">Jenson Button</a> driving for BAR at <a href="/wiki/Indianapolis_Motor_Speedway" title="Indianapolis Motor Speedway">Indianapolis</a> in the <a href="/wiki/2005_United_States_Grand_Prix" title="2005 United States Grand Prix">2005 US Grand Prix</a>. (pictured top) and <a href="/wiki/Wayne_Rainey" title="Wayne Rainey">Wayne Rainey</a> riding a <a href="/wiki/Yamaha_YZR500" title="Yamaha YZR500">Yamaha YZR500</a> during the <a href="/wiki/1989_Japanese_motorcycle_Grand_Prix" title="1989 Japanese motorcycle Grand Prix">1989 Japanese motorcycle Grand Prix</a>. In response to restrictions on tobacco advertising in F1, the livery does not explicitly mention Lucky Strike.</div></div></div></div> <p>From 1972 until the team's departure in 1975, Lucky Strike sponsored the <a href="/wiki/Scuderia_Scribante" title="Scuderia Scribante">Scuderia Scribante</a> team, which was also known as <i>"Neville Lederle"</i> and <i>"Lucky Strike Racing"</i>. The cars, driven by <a href="/wiki/Neville_Lederle" title="Neville Lederle">Neville Lederle</a> and <a href="/wiki/Dave_Charlton" title="Dave Charlton">Dave Charlton</a>, were some of the first to be sponsored by a major tobacco company after the <a href="/wiki/Team_Lotus" title="Team Lotus">Lotus Team</a> was sponsored by Gold Leaf in 1968, and <a href="/wiki/Marlboro_(cigarette)" class="mw-redirect" title="Marlboro (cigarette)">Marlboro</a> started sponsoring <a href="/wiki/British_Racing_Motors" title="British Racing Motors">British Racing Motors</a> in 1972 and later <a href="/wiki/McLaren" title="McLaren">McLaren</a> in 1974.<sup id="cite_ref-22" class="reference"><a href="#cite_note-22"><span class="cite-bracket">[</span>22<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-23" class="reference"><a href="#cite_note-23"><span class="cite-bracket">[</span>23<span class="cite-bracket">]</span></a></sup> The team mainly participated in the South African Grand Prix in <a href="/wiki/Kyalami" title="Kyalami">Kyalami</a>, but during the <a href="/wiki/1972_Formula_One_season" title="1972 Formula One season">1972 Formula One season</a>, the team also participated in the French Grand Prix in <a href="/wiki/Circuit_de_Charade" title="Circuit de Charade">Circuit de Charade</a>, the British Grand Prix in <a href="/wiki/Brands_Hatch" title="Brands Hatch">Brands Hatch</a> and the German Grand Prix at the old <a href="/wiki/N%C3%BCrburgring" title="Nürburgring">Nürburgring</a>.<sup id="cite_ref-24" class="reference"><a href="#cite_note-24"><span class="cite-bracket">[</span>24<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-25" class="reference"><a href="#cite_note-25"><span class="cite-bracket">[</span>25<span class="cite-bracket">]</span></a></sup> After the retirement of the team, it took over 20 years before Lucky Strike participated in Formula 1 again with the British American Racing team. </p><p>As a result of <a href="/wiki/British_American_Tobacco" title="British American Tobacco">British American Tobacco</a> (BAT) buying out <a href="/wiki/American_Tobacco_Company" title="American Tobacco Company">American Tobacco Company</a> in 1976, Lucky Strike came under control of BAT. The company acquired <a href="/wiki/Formula_1" class="mw-redirect" title="Formula 1">Formula 1</a>'s <a href="/wiki/Tyrrell_Racing" title="Tyrrell Racing">Tyrrell Racing</a> team in 1997 and rebranded it as <a href="/wiki/British_American_Racing" title="British American Racing">British American Racing</a> the following year, sponsoring the team with its Lucky Strike and stablemate <a href="/wiki/State_Express_555" title="State Express 555">555</a> brands. In the team's <a href="/wiki/1999_Formula_One_World_Championship" title="1999 Formula One World Championship">début season</a>, they originally wanted to brand <a href="/wiki/Jacques_Villeneuve" title="Jacques Villeneuve">Jacques Villeneuve's</a> car in the red and white Lucky Strike livery, while branding <a href="/wiki/Ricardo_Zonta" title="Ricardo Zonta">Ricardo Zonta's</a> car with the blue colors of <a href="/wiki/State_Express_555" title="State Express 555">555</a>. However, the FIA blocked the move, and the team were forced to run two similar liveries. They opted to have the Lucky Strike livery on the left hand side of the car and the 555 livery on the right hand side, with a zip going up in the middle of the nose. From <a href="/wiki/2000_Formula_One_World_Championship" title="2000 Formula One World Championship">2000</a> on, the team solely used Lucky Strike branding. The team was bought outright by partners <a href="/wiki/Honda" title="Honda">Honda</a> by 2006, though Lucky Strike continued to sponsor the team until the end of that year.<sup id="cite_ref-26" class="reference"><a href="#cite_note-26"><span class="cite-bracket">[</span>26<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-27" class="reference"><a href="#cite_note-27"><span class="cite-bracket">[</span>27<span class="cite-bracket">]</span></a></sup> For races where tobacco branding was not allowed, the Lucky Strike logo was blocked out (from 1999 to 2004), replaced by "Run Free" on other parts of the car (in 1999), changed to "Look Alike" (from 2000 to 2003), to a barcode with Formula One car (in 2003–2004), to "Look Left," "Look Right," and "Don't Walk" (in 2004), and "Racing Revolution" (in 2005–2006). </p><p>Lucky Strike was also the prime sponsor of the <a href="/wiki/Suzuki_MotoGP" title="Suzuki MotoGP">Suzuki MotoGP</a> team from the <a href="/wiki/1990_Grand_Prix_motorcycle_racing_season" title="1990 Grand Prix motorcycle racing season">1990 season</a> until the <a href="/wiki/1997_Grand_Prix_motorcycle_racing_season" title="1997 Grand Prix motorcycle racing season">1997 season</a>. American motorcycle racer <a href="/wiki/Kevin_Schwantz" title="Kevin Schwantz">Kevin Schwantz</a> became the 1993 world champion riding the Lucky Strike-sponsored <a href="/wiki/Suzuki_RGV500" title="Suzuki RGV500">Suzuki RGV500</a>, with riders including <a href="/wiki/Doug_Chandler" title="Doug Chandler">Doug Chandler</a>, <a href="/wiki/Alex_Barros" title="Alex Barros">Alex Barros</a> and <a href="/wiki/Daryl_Beattie" title="Daryl Beattie">Daryl Beattie</a> taking various podiums and wins on the Lucky Strike Suzuki as well.<sup id="cite_ref-28" class="reference"><a href="#cite_note-28"><span class="cite-bracket">[</span>28<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-29" class="reference"><a href="#cite_note-29"><span class="cite-bracket">[</span>29<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-30" class="reference"><a href="#cite_note-30"><span class="cite-bracket">[</span>30<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-31" class="reference"><a href="#cite_note-31"><span class="cite-bracket">[</span>31<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-32" class="reference"><a href="#cite_note-32"><span class="cite-bracket">[</span>32<span class="cite-bracket">]</span></a></sup> </p> <div class="mw-heading mw-heading2"><h2 id="In_popular_culture">In popular culture</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Lucky_Strike&action=edit&section=5" title="Edit section: In popular culture"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <div class="mw-heading mw-heading3"><h3 id="In_art">In art</h3><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Lucky_Strike&action=edit&section=6" title="Edit section: In art"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <ul><li>American Colonial-Cubist artist <a href="/wiki/Stuart_Davis_(painter)" title="Stuart Davis (painter)">Stuart Davis</a> represented the brand in his 1921 painting, <i>Lucky Strike</i><sup id="cite_ref-stuartdavisluckystrike_33-0" class="reference"><a href="#cite_note-stuartdavisluckystrike-33"><span class="cite-bracket">[</span>33<span class="cite-bracket">]</span></a></sup></li></ul> <div class="mw-heading mw-heading3"><h3 id="In_music">In music</h3><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Lucky_Strike&action=edit&section=7" title="Edit section: In music"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <figure typeof="mw:File/Thumb"><a href="/wiki/File:I-love-montreux-jazz-festival-lucky-strike.jpg" class="mw-file-description"><img src="//upload.wikimedia.org/wikipedia/commons/thumb/a/ac/I-love-montreux-jazz-festival-lucky-strike.jpg/150px-I-love-montreux-jazz-festival-lucky-strike.jpg" decoding="async" width="150" height="203" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/a/ac/I-love-montreux-jazz-festival-lucky-strike.jpg/225px-I-love-montreux-jazz-festival-lucky-strike.jpg 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/a/ac/I-love-montreux-jazz-festival-lucky-strike.jpg/300px-I-love-montreux-jazz-festival-lucky-strike.jpg 2x" data-file-width="1297" data-file-height="1755" /></a><figcaption>Sponsoring of <a href="/wiki/Montreux_Jazz_Festival" title="Montreux Jazz Festival">festival de jazz de Montreux</a> by <a href="/wiki/British_American_Tobacco" title="British American Tobacco">British American Tobacco</a> in 2012</figcaption></figure> <ul><li>The song "<a href="/wiki/Give_it_Back_to_the_Indians" class="mw-redirect" title="Give it Back to the Indians">Give it Back to the Indians</a>" composed by <a href="/wiki/Rodgers_and_Hart" title="Rodgers and Hart">Rodgers and Hart</a> from the 1939 musical <i><a href="/wiki/Too_Many_Girls_(musical)" title="Too Many Girls (musical)">Too Many Girls</a></i>, contains a reference to Lucky Strikes</li> <li>The song "<a href="/wiki/So_Round,_So_Firm,_So_Fully_Packed" title="So Round, So Firm, So Fully Packed">So Round, So Firm, So Fully Packed</a>", written by <a href="/wiki/Merle_Travis" title="Merle Travis">Merle Travis</a>, Eddie Kirk, and <a href="/wiki/Cliffie_Stone" title="Cliffie Stone">Cliffie Stone</a> in 1947, is named for a Lucky Strike advertising slogan</li> <li>The song “Hero In Your Own Hometown” by <a href="/wiki/Mary_Chapin_Carpenter" title="Mary Chapin Carpenter">Mary Chapin Carpenter</a> references “Luckies”</li> <li>The song "<a href="/wiki/I%27m_Bad,_I%27m_Nationwide" class="mw-redirect" title="I'm Bad, I'm Nationwide">I'm Bad, I'm Nationwide</a>" performed by <a href="/wiki/ZZ_Top" title="ZZ Top">ZZ Top</a> from their 1979 album <i><a href="/wiki/Deg%C3%BCello" title="Degüello">Degüello</a></i>, contains a reference to Lucky Strikes</li> <li>The song "<a href="/wiki/Keeping_the_Faith_(song)" title="Keeping the Faith (song)">Keeping the Faith</a>", performed by <a href="/wiki/Billy_Joel" title="Billy Joel">Billy Joel</a> from his 1983 album <i><a href="/wiki/An_Innocent_Man" title="An Innocent Man">An Innocent Man</a></i>, contains a reference to Lucky Strikes</li> <li>The song "Chain Smokin'" performed by <a href="/wiki/Morgan_Wallen" title="Morgan Wallen">Morgan Wallen</a> contains a reference to Lucky Strikes</li> <li>The song “These are My People” performed by <a href="/wiki/Rodney_Atkins" title="Rodney Atkins">Rodney Atkins</a> references smoking Lucky Strikes</li> <li>Minneapolis <a href="/wiki/Indie_rock" title="Indie rock">indie rock</a> band <a href="/wiki/Howler_(band)" title="Howler (band)">Howler</a> based the artwork of their debut album <i><a href="/wiki/America_Give_Up" title="America Give Up">America Give Up</a></i> on a pack of Lucky Strikes<sup id="cite_ref-34" class="reference"><a href="#cite_note-34"><span class="cite-bracket">[</span>34<span class="cite-bracket">]</span></a></sup></li> <li>A song named after the cigarettes appears on the <a href="/wiki/Maroon_5" title="Maroon 5">Maroon 5</a> album, <i><a href="/wiki/Overexposed_(album)" title="Overexposed (album)">Overexposed</a></i></li> <li>A song named after the cigarettes appears on the <a href="/wiki/Troye_Sivan" title="Troye Sivan">Troye Sivan</a> album, <i><a href="/wiki/Bloom_(Troye_Sivan_album)" title="Bloom (Troye Sivan album)">Bloom</a></i></li> <li>The song "Then Came the Night" performed by <a href="/wiki/Tommy_Shane_Steiner" title="Tommy Shane Steiner">Tommy Shane Steiner</a>, a cover of the same song by <a href="/wiki/Trace_Adkins" title="Trace Adkins">Trace Adkins</a>, mentions a Lucky Strike cigarette</li> <li>The song "Back in this Cigarette" by <a href="/wiki/Jason_Aldean" title="Jason Aldean">Jason Aldean</a> references an ashtray full of Lucky Strikes</li> <li>Paul Silhan recorded a parody of <a href="/wiki/Lou_Christie" title="Lou Christie">Lou Christie</a>'s hit song "<a href="/wiki/Lightnin%27_Strikes" title="Lightnin' Strikes">Lightnin' Strikes</a>" - titled "Lightin' Up Lucky Strikes Again" - for his 1997 album <i>Spinball Wizard</i>. It was frequently played around that time on <i><a href="/wiki/The_Rush_Limbaugh_Show" title="The Rush Limbaugh Show">The Rush Limbaugh Show</a></i></li> <li>The song "<a href="/wiki/Everything_Must_Go_(Steely_Dan_album)" title="Everything Must Go (Steely Dan album)">Everything Must Go</a>" performed by <a href="/wiki/Steely_Dan" title="Steely Dan">Steely Dan</a> from their eponymous 2003 album contains a reference to Lucky Strikes</li> <li>The song "Two pump Texaco" by <a href="/wiki/Diamond_Rio" title="Diamond Rio">Diamond Rio</a> in their 1998 album <i>Unbelievable</i> contains a reference to Lucky Strikes</li> <li>The song "Big Day" by <a href="/wiki/Lodger_(Finnish_band)" title="Lodger (Finnish band)">Lodger</a> in their 2005 album <i>Hi-Fi High Lights Down Low</i> contains a reference to Lucky Strikes</li></ul> <div class="mw-heading mw-heading3"><h3 id="In_film">In film</h3><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Lucky_Strike&action=edit&section=8" title="Edit section: In film"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <ul><li>In the 1946 <a href="/wiki/Warner_Bros." title="Warner Bros.">Warner Bros.</a> cartoon, <i><a href="/wiki/Book_Revue" title="Book Revue">Book Revue</a></i>, <a href="/wiki/Daffy_Duck" title="Daffy Duck">Daffy Duck</a> used the Lucky Strike slogan, "So round, so firm, so fully packed, so light and easy on the draw" in its entirety</li> <li>In <i><a href="/wiki/Breathless_(1960_film)" title="Breathless (1960 film)">Breathless</a></i> a young girl (played by Liliane Dreyfus) standing in front of a wall decoration made of empty boxes of <a href="/wiki/Gauloises" title="Gauloises">Gauloises</a> lights a cigarette and claims that she switched to Luckies</li> <li>In the Eddie Murphy film <i>Beverly Hills Cop</i> (1984), his character Axel Foley is introduced as a jive-talking hustler involved in the clandestine sale of an illegally procured semi truck full of Lucky Strike cigarettes</li> <li>In the 1990 film <i><a href="/wiki/Misery_(film)" title="Misery (film)">Misery</a></i>, famed novelist Paul Sheldon, played by <a href="/wiki/James_Caan" title="James Caan">James Caan</a>, has a habit of smoking a single Lucky Strike cigarette and drinking a glass of <a href="/wiki/Dom_P%C3%A9rignon" title="Dom Pérignon">Dom Pérignon</a> every time he's about to finish the manuscript for a new novel</li> <li>In the opening song to the 2001 film <i><a href="/wiki/Cowboy_Bebop:_The_Movie" title="Cowboy Bebop: The Movie">Cowboy Bebop: The Movie</a></i>, a pack of original red Lucky Strikes appears on a table</li> <li>In the 1999 film <i><a href="/wiki/The_Thirteenth_Floor" title="The Thirteenth Floor">The Thirteenth Floor</a></i>, a Lucky Strikes billboard can be seen on a highway</li> <li>In the 1999 film <i><a href="/wiki/The_Ninth_Gate" title="The Ninth Gate">The Ninth Gate</a></i>, Johnny Depp's character Dean Corso smokes Lucky Strikes cigarettes</li> <li>In the 1994 movie <i><a href="/wiki/The_Shawshank_Redemption" title="The Shawshank Redemption">The Shawshank Redemption</a></i>, Lucky Strike cigarettes are frequently exchanged between prisoners</li> <li>In the 1990 movie <i><a href="/wiki/Goodfellas" title="Goodfellas">Goodfellas</a></i>, Henry and Tommy are seen selling cartons of cigarettes on the street and boxes with Lucky Strike logos can be seen inside of a truck</li> <li>In the 1987 movie <i><a href="/wiki/The_Untouchables_(film)" title="The Untouchables (film)">The Untouchables</a></i>, Eliot Ness (Kevin Costner) smokes Lucky Strike cigarettes</li> <li>In the 1982 film <i><a href="/wiki/The_Year_of_Living_Dangerously_(film)" title="The Year of Living Dangerously (film)">The Year of Living Dangerously</a></i>, correspondent Guy Hamilton (Mel Gibson) smokes Lucky Strike cigarettes, which the Indonesian locals seem to regard as being superior to their domestic brands</li> <li>In the 2023 film <i><a href="/wiki/Killers_of_the_Flower_Moon_(film)" title="Killers of the Flower Moon (film)">Killers of the Flower Moon</a></i>, the radio play at the end is sponsored by Lucky Strike</li></ul> <div class="mw-heading mw-heading3"><h3 id="In_television">In television</h3><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Lucky_Strike&action=edit&section=9" title="Edit section: In television"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <ul><li>In the <a href="/wiki/AMC_(TV_channel)" title="AMC (TV channel)">AMC</a> television series <i><a href="/wiki/Mad_Men" title="Mad Men">Mad Men</a></i>, Lucky Strike is a major client for the fictional advertising agency Sterling Cooper. A fictitious plot is also presented for the birth of the slogan "It's Toasted", in the series' <a href="/wiki/Pilot_episode" class="mw-redirect" title="Pilot episode">pilot episode</a>, "<a href="/wiki/Smoke_Gets_in_Your_Eyes_(Mad_Men)" title="Smoke Gets in Your Eyes (Mad Men)">Smoke Gets in Your Eyes</a>." The main character, <a href="/wiki/Don_Draper" title="Don Draper">Don Draper</a>, is often seen smoking Lucky Strikes.</li> <li>In the <a href="/wiki/NBC" title="NBC">NBC</a> television series <i><a href="/wiki/Miami_Vice" title="Miami Vice">Miami Vice</a></i>, Lucky Strike is the preferred cigarette brand of the main character, Detective <a href="/wiki/James_%22Sonny%22_Crockett" title="James "Sonny" Crockett">James "Sonny" Crockett</a>. He is even seen removing the filter of a different brand of cigarette in a particular episode to make it smoke more like a Lucky Strike.</li> <li>Sergeant <a href="/wiki/Donald_Malarkey" title="Donald Malarkey">Donald Malarkey</a>, in the <a href="/wiki/HBO" title="HBO">HBO</a> television series <i><a href="/wiki/Band_of_Brothers_(miniseries)" title="Band of Brothers (miniseries)">Band of Brothers</a></i>, episode 6, shares cigarettes with Sergeant Warren “Skip” Muck, and Private First Class Alex Penkala in a foxhole during a Christmas break from fighting. He recites the advertising slogan, “Lucky Strikes means fine tobacco,” as he distributes them. Lucky Strike cigarettes are featured prominently throughout the series.</li> <li>In the <a href="/wiki/HBO" title="HBO">HBO</a> miniseries <i><a href="/wiki/The_Pacific_(miniseries)" title="The Pacific (miniseries)">The Pacific</a></i>, Lucky Strike cigarettes are prominently featured throughout the program.</li> <li>In the <a href="/wiki/HBO" title="HBO">HBO</a> miniseries <i><a href="/wiki/Band_of_Brothers_(miniseries)" title="Band of Brothers (miniseries)">Band of Brothers</a></i>, the soldiers are featured smoking and discussing Lucky Strikes.</li></ul> <div class="mw-heading mw-heading3"><h3 id="In_literature">In literature</h3><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Lucky_Strike&action=edit&section=10" title="Edit section: In literature"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <ul><li>The poem "At the Fishhouses", by <a href="/wiki/Elizabeth_Bishop" title="Elizabeth Bishop">Elizabeth Bishop</a>, from her 1956 collection <i>A Cold Spring</i>, contains a reference to Lucky Strikes: "The old man accepts a Lucky Strike./He was a friend of my grandfather."</li> <li>In the 1972 novel <i><a href="/wiki/Roadside_Picnic" title="Roadside Picnic">Roadside Picnic</a></i> by Arkady and Boris Strugatsky, the protagonist Redrick Schuhart mentions buying a pack of Lucky Strike cigarettes</li> <li>In the novel <i><a href="/wiki/The_Secret_History" title="The Secret History">The Secret History</a></i> by <a href="/wiki/Donna_Tartt" title="Donna Tartt">Donna Tartt</a>, the narrator is being offered Lucky Strike cigarettes by another character: "When he'd finished he took his cigarettes out of his shirt pocket (he smoked Lucky Strikes; whenever I think of him I think of that little bull's-eye right over his heart) and offered me one, shaking a couple out of the pack and raising an eyebrow."</li></ul> <div class="mw-heading mw-heading3"><h3 id="In_video_games">In video games</h3><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Lucky_Strike&action=edit&section=11" title="Edit section: In video games"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <ul><li>In the <i><a href="/wiki/Metal_Gear" title="Metal Gear">Metal Gear</a></i> video game series, Lucky Strike is <a href="/wiki/Solid_Snake" title="Solid Snake">Solid Snake</a>'s favorite brand of cigarettes</li> <li>Lucky Strike cigarettes are featured in the game <i><a href="/wiki/Escape_From_Tarkov" class="mw-redirect" title="Escape From Tarkov">Escape From Tarkov</a></i></li></ul> <div class="mw-heading mw-heading3"><h3 id="Manga">Manga</h3><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Lucky_Strike&action=edit&section=12" title="Edit section: Manga"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <ul><li>In the manga <i><a href="/wiki/Last_Inning" title="Last Inning">Last Inning</a></i> by Ryu Kamio, the protagonist, Keisuke Hatogaya, consumes Lucky Strike cigarettes, the first direct reference being Chapter 4 of the first volume</li> <li>Luchist Lasso in the manga <i><a href="/wiki/Shaman_King" title="Shaman King">Shaman King</a></i> by Hiroyuki Takei is named after Lucky Strikes.</li></ul> <div class="mw-heading mw-heading2"><h2 id="Controversies">Controversies</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Lucky_Strike&action=edit&section=13" title="Edit section: Controversies"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <div class="mw-heading mw-heading3"><h3 id="Lawsuits">Lawsuits</h3><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Lucky_Strike&action=edit&section=14" title="Edit section: Lawsuits"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <p>In 1996, <a href="/wiki/Brown_%26_Williamson" title="Brown & Williamson">Brown & Williamson</a>, the makers of Lucky Strike, were ordered to pay $750,000 to a Florida resident who had developed lung cancer after having smoked cigarettes for 44 years. The jury found Brown & Williamson guilty of manufacturing a defective product, and of engaging in <a href="/wiki/False_advertising" title="False advertising">misleading advertising</a> by not warning people about the health danger associated with their product.<sup id="cite_ref-35" class="reference"><a href="#cite_note-35"><span class="cite-bracket">[</span>35<span class="cite-bracket">]</span></a></sup> </p><p>In 1998, Brown & Williamson again found liable to pay $950,000 in damages to the relatives of a Florida resident who had died from lung cancer. The jury found that the company had conspired with other tobacco companies to hide the health risks of smoking cigarettes. According to the <a href="/wiki/Tampa_Bay_Times" title="Tampa Bay Times">Tampa Bay Times</a>, this lawsuit marked "the first time a tobacco company has been ordered to pay punitive damages intended to punish and deter wrongdoing because cigarettes are inherently dangerous".<sup id="cite_ref-36" class="reference"><a href="#cite_note-36"><span class="cite-bracket">[</span>36<span class="cite-bracket">]</span></a></sup> </p> <div class="mw-heading mw-heading2"><h2 id="Cigarette_camp">Cigarette camp</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Lucky_Strike&action=edit&section=15" title="Edit section: Cigarette camp"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <p>"Lucky Strike" was the name of one of a number of temporary U.S. Army "Tent cities" known as <a href="/wiki/Cigarette_Camp" title="Cigarette Camp">Cigarette Camps</a> situated around the French port of <a href="/wiki/Le_Havre" title="Le Havre">Le Havre</a> following its capture in the wake of the Allied <a href="/wiki/Normandy_landings" title="Normandy landings">Normandy landings</a> in mid-1944.<sup id="cite_ref-37" class="reference"><a href="#cite_note-37"><span class="cite-bracket">[</span>37<span class="cite-bracket">]</span></a></sup> </p> <div class="mw-heading mw-heading2"><h2 id="See_also">See also</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Lucky_Strike&action=edit&section=16" title="Edit section: See also"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <ul><li><a href="/wiki/Tobacco_smoking" title="Tobacco smoking">Tobacco smoking</a></li> <li><a href="/wiki/Health_effects_of_tobacco" title="Health effects of tobacco">Health effects of tobacco</a></li></ul> <div class="mw-heading mw-heading2"><h2 id="References">References</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Lucky_Strike&action=edit&section=17" title="Edit section: References"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <style data-mw-deduplicate="TemplateStyles:r1239543626">.mw-parser-output .reflist{margin-bottom:0.5em;list-style-type:decimal}@media screen{.mw-parser-output .reflist{font-size:90%}}.mw-parser-output .reflist .references{font-size:100%;margin-bottom:0;list-style-type:inherit}.mw-parser-output .reflist-columns-2{column-width:30em}.mw-parser-output .reflist-columns-3{column-width:25em}.mw-parser-output .reflist-columns{margin-top:0.3em}.mw-parser-output .reflist-columns ol{margin-top:0}.mw-parser-output .reflist-columns li{page-break-inside:avoid;break-inside:avoid-column}.mw-parser-output .reflist-upper-alpha{list-style-type:upper-alpha}.mw-parser-output .reflist-upper-roman{list-style-type:upper-roman}.mw-parser-output .reflist-lower-alpha{list-style-type:lower-alpha}.mw-parser-output .reflist-lower-greek{list-style-type:lower-greek}.mw-parser-output .reflist-lower-roman{list-style-type:lower-roman}</style><div class="reflist reflist-columns references-column-width" style="column-width: 30em;"> <ol class="references"> <li id="cite_note-1"><span class="mw-cite-backlink"><b><a href="#cite_ref-1">^</a></b></span> <span class="reference-text"><style data-mw-deduplicate="TemplateStyles:r1238218222">.mw-parser-output cite.citation{font-style:inherit;word-wrap:break-word}.mw-parser-output .citation q{quotes:"\"""\"""'""'"}.mw-parser-output .citation:target{background-color:rgba(0,127,255,0.133)}.mw-parser-output .id-lock-free.id-lock-free a{background:url("//upload.wikimedia.org/wikipedia/commons/6/65/Lock-green.svg")right 0.1em center/9px no-repeat}.mw-parser-output .id-lock-limited.id-lock-limited a,.mw-parser-output .id-lock-registration.id-lock-registration a{background:url("//upload.wikimedia.org/wikipedia/commons/d/d6/Lock-gray-alt-2.svg")right 0.1em center/9px no-repeat}.mw-parser-output .id-lock-subscription.id-lock-subscription a{background:url("//upload.wikimedia.org/wikipedia/commons/a/aa/Lock-red-alt-2.svg")right 0.1em center/9px no-repeat}.mw-parser-output .cs1-ws-icon a{background:url("//upload.wikimedia.org/wikipedia/commons/4/4c/Wikisource-logo.svg")right 0.1em center/12px no-repeat}body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .id-lock-free a,body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .id-lock-limited a,body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .id-lock-registration a,body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .id-lock-subscription a,body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .cs1-ws-icon a{background-size:contain;padding:0 1em 0 0}.mw-parser-output .cs1-code{color:inherit;background:inherit;border:none;padding:inherit}.mw-parser-output .cs1-hidden-error{display:none;color:var(--color-error,#d33)}.mw-parser-output .cs1-visible-error{color:var(--color-error,#d33)}.mw-parser-output .cs1-maint{display:none;color:#085;margin-left:0.3em}.mw-parser-output .cs1-kern-left{padding-left:0.2em}.mw-parser-output .cs1-kern-right{padding-right:0.2em}.mw-parser-output .citation .mw-selflink{font-weight:inherit}@media screen{.mw-parser-output .cs1-format{font-size:95%}html.skin-theme-clientpref-night .mw-parser-output .cs1-maint{color:#18911f}}@media screen and (prefers-color-scheme:dark){html.skin-theme-clientpref-os .mw-parser-output .cs1-maint{color:#18911f}}</style><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://americanhistory.si.edu/collections/nmah_1361964#:~:text=Founded%20in%201871,%20Lucky%20Strike,became%20their%20signature%20cigarette%20brand.">"Tobacco Shipping Crate"</a>. <i>americanhistory.si.edu</i><span class="reference-accessdate">. Retrieved <span class="nowrap">2024-06-18</span></span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=americanhistory.si.edu&rft.atitle=Tobacco+Shipping+Crate&rft_id=https%3A%2F%2Famericanhistory.si.edu%2Fcollections%2Fnmah_1361964%23%3A~%3Atext%3DFounded%2520in%25201871%2C%2520Lucky%2520Strike%2Cbecame%2520their%2520signature%2520cigarette%2520brand.&rfr_id=info%3Asid%2Fen.wikipedia.org%3ALucky+Strike" class="Z3988"></span></span> </li> <li id="cite_note-2"><span class="mw-cite-backlink"><b><a href="#cite_ref-2">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFЛМО2020" class="citation book cs1">Л, Драб Н.; М, Лобецька І.; О, Костюк Т. (2020-01-09). <a rel="nofollow" class="external text" href="https://books.google.com/books?id=PyP4DwAAQBAJ&q=lucky+strike+tobacco+named+after+gold+rush"><i>Збірник тестів з підготовки до ЗНО 2021: англійська мова: посібник</i></a>. Нова Книга. <a href="/wiki/ISBN_(identifier)" class="mw-redirect" title="ISBN (identifier)">ISBN</a> <a href="/wiki/Special:BookSources/978-966-382-845-9" title="Special:BookSources/978-966-382-845-9"><bdi>978-966-382-845-9</bdi></a>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=book&rft.btitle=%D0%97%D0%B1%D1%96%D1%80%D0%BD%D0%B8%D0%BA+%D1%82%D0%B5%D1%81%D1%82%D1%96%D0%B2+%D0%B7+%D0%BF%D1%96%D0%B4%D0%B3%D0%BE%D1%82%D0%BE%D0%B2%D0%BA%D0%B8+%D0%B4%D0%BE+%D0%97%D0%9D%D0%9E+2021%3A+%D0%B0%D0%BD%D0%B3%D0%BB%D1%96%D0%B9%D1%81%D1%8C%D0%BA%D0%B0+%D0%BC%D0%BE%D0%B2%D0%B0%3A+%D0%BF%D0%BE%D1%81%D1%96%D0%B1%D0%BD%D0%B8%D0%BA&rft.pub=%D0%9D%D0%BE%D0%B2%D0%B0+%D0%9A%D0%BD%D0%B8%D0%B3%D0%B0&rft.date=2020-01-09&rft.isbn=978-966-382-845-9&rft.aulast=%D0%9B&rft.aufirst=%D0%94%D1%80%D0%B0%D0%B1+%D0%9D.&rft.au=%D0%9C%2C+%D0%9B%D0%BE%D0%B1%D0%B5%D1%86%D1%8C%D0%BA%D0%B0+%D0%86.&rft.au=%D0%9E%2C+%D0%9A%D0%BE%D1%81%D1%82%D1%8E%D0%BA+%D0%A2.&rft_id=https%3A%2F%2Fbooks.google.com%2Fbooks%3Fid%3DPyP4DwAAQBAJ%26q%3Dlucky%2Bstrike%2Btobacco%2Bnamed%2Bafter%2Bgold%2Brush&rfr_id=info%3Asid%2Fen.wikipedia.org%3ALucky+Strike" class="Z3988"></span></span> </li> <li id="cite_note-3"><span class="mw-cite-backlink"><b><a href="#cite_ref-3">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="http://www.snopes.com/business/secret/luckies.asp">"Marijuana in Lucky Strike"</a>. <i>Snopes.com</i>. 28 May 2011<span class="reference-accessdate">. Retrieved <span class="nowrap">12 May</span> 2017</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=Snopes.com&rft.atitle=Marijuana+in+Lucky+Strike&rft.date=2011-05-28&rft_id=http%3A%2F%2Fwww.snopes.com%2Fbusiness%2Fsecret%2Fluckies.asp&rfr_id=info%3Asid%2Fen.wikipedia.org%3ALucky+Strike" class="Z3988"></span></span> </li> <li id="cite_note-4"><span class="mw-cite-backlink"><b><a href="#cite_ref-4">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://uncommonwealth.virginiamemory.com/blog/2014/08/27/cigarette-advertising-in-the-1930s-early-years/">"Cigarette Advertising in the 1930's - Early Years"</a>. <i>The UncommonWealth</i>. 2014-08-27<span class="reference-accessdate">. Retrieved <span class="nowrap">2021-02-06</span></span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=The+UncommonWealth&rft.atitle=Cigarette+Advertising+in+the+1930%27s+-+Early+Years&rft.date=2014-08-27&rft_id=https%3A%2F%2Funcommonwealth.virginiamemory.com%2Fblog%2F2014%2F08%2F27%2Fcigarette-advertising-in-the-1930s-early-years%2F&rfr_id=info%3Asid%2Fen.wikipedia.org%3ALucky+Strike" class="Z3988"></span></span> </li> <li id="cite_note-:0-5"><span class="mw-cite-backlink">^ <a href="#cite_ref-:0_5-0"><sup><i><b>a</b></i></sup></a> <a href="#cite_ref-:0_5-1"><sup><i><b>b</b></i></sup></a></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFMinato" class="citation web cs1">Minato, Charlie. <a rel="nofollow" class="external text" href="https://www.businessinsider.com/amelia-earharts-lucky-strike-ads-2012-7">"See Amelia Earhart's Ads For Lucky Strike Cigarettes"</a>. <i>Business Insider</i><span class="reference-accessdate">. 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Retrieved <span class="nowrap">2019-04-22</span></span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=article&rft.atitle=Mad+Men+boost+for+Lucky+Strike+cigarettes+angers+campaigners&rft.date=2013-09-22&rft_id=https%3A%2F%2Fwww.telegraph.co.uk%2Fnews%2Fhealth%2Fnews%2F10326252%2FMad-Men-boost-for-Lucky-Strike-cigarettes-angers-campaigners.html&rfr_id=info%3Asid%2Fen.wikipedia.org%3ALucky+Strike" class="Z3988"></span></span> </li> <li id="cite_note-22"><span class="mw-cite-backlink"><b><a href="#cite_ref-22">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://nl.pinterest.com/pin/640355640737704530/">"Dave Charlton"</a>. <i>Pinterest</i><span class="reference-accessdate">. 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Retrieved <span class="nowrap">4 January</span> 2018</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=Motorsportmagazine.com&rft.atitle=Scuderia+Scribante&rft.date=2017-06-12&rft_id=https%3A%2F%2Fwww.motorsportmagazine.com%2Fdatabase%2Fteams%2Fscuderia-scribante&rfr_id=info%3Asid%2Fen.wikipedia.org%3ALucky+Strike" class="Z3988"></span></span> </li> <li id="cite_note-26"><span class="mw-cite-backlink"><b><a href="#cite_ref-26">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://www.gpupdate.net/nl/f1-nieuws/133918/honda-bedankt-lucky-strike-en-michelin/">"Honda bedankt Lucky Strike en Michelin"</a>. <i>GPUpdate.net</i><span class="reference-accessdate">. Retrieved <span class="nowrap">4 January</span> 2018</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=GPUpdate.net&rft.atitle=Honda+bedankt+Lucky+Strike+en+Michelin&rft_id=https%3A%2F%2Fwww.gpupdate.net%2Fnl%2Ff1-nieuws%2F133918%2Fhonda-bedankt-lucky-strike-en-michelin%2F&rfr_id=info%3Asid%2Fen.wikipedia.org%3ALucky+Strike" class="Z3988"></span></span> </li> <li id="cite_note-27"><span class="mw-cite-backlink"><b><a href="#cite_ref-27">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="http://www.f1colours.com/best-liveries-ever/2005-lucky-strike-bar-honda/">"2005: Lucky Strike BAR Honda"</a>. <i>F1colours.com</i>. 12 January 2017<span class="reference-accessdate">. Retrieved <span class="nowrap">4 January</span> 2018</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=F1colours.com&rft.atitle=2005%3A+Lucky+Strike+BAR+Honda&rft.date=2017-01-12&rft_id=http%3A%2F%2Fwww.f1colours.com%2Fbest-liveries-ever%2F2005-lucky-strike-bar-honda%2F&rfr_id=info%3Asid%2Fen.wikipedia.org%3ALucky+Strike" class="Z3988"></span></span> </li> <li id="cite_note-28"><span class="mw-cite-backlink"><b><a href="#cite_ref-28">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFSports" class="citation web cs1">Sports, Dorna. <a rel="nofollow" class="external text" href="http://www.motogp.com/en/photos/2009/05/13/motogp-classics-kevin-schwantz-on-the-1993-lucky-strike-suzuki/51913">"MotoGP™"</a>. <i>Motogp.com</i><span class="reference-accessdate">. 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Archived from <a rel="nofollow" class="external text" href="http://www.kevinschwantz.com/book-pages/title1993.htm">the original</a> on 4 January 2018<span class="reference-accessdate">. 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Retrieved <span class="nowrap">August 28,</span> 2015</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=NME&rft.atitle=NME+Reviews+-+Howler+-+%27America+Give+Up%27&rft.date=2012-01-13&rft.aulast=MacBain&rft.aufirst=Hamish&rft_id=https%3A%2F%2Fwww.nme.com%2Freviews%2Fhowler%2F12601&rfr_id=info%3Asid%2Fen.wikipedia.org%3ALucky+Strike" class="Z3988"></span></span> </li> <li id="cite_note-35"><span class="mw-cite-backlink"><b><a href="#cite_ref-35">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://www.tampabay.com/archive/1996/08/10/cigarette-maker-loses-750000-cancer-lawsuit/">"Cigarette maker loses $750,000 cancer lawsuit"</a>. <i>Tampa Bay Times</i><span class="reference-accessdate">. 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Murphy)"</a> <span class="cs1-format">(PDF)</span>. <i><a href="/wiki/United_States_Maritime_Administration" title="United States Maritime Administration">United States Maritime Administration</a></i>. 2006. p. 5<span class="reference-accessdate">. Retrieved <span class="nowrap">August 28,</span> 2015</span>. <q>The ship made crossings in 1946 carrying troops between the European Theater of Operations, especially Le Havre, France, and New York City, New York. From Le Havre, the ship often left from the area known as the 'Cigarette Camps'.</q></cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=United+States+Maritime+Administration&rft.atitle=Historic+American+Engineering+Record%3A+SS+Maritime+Victory+%28Private+Frederick+C.+Murphy%29&rft.pages=5&rft.date=2006&rft_id=http%3A%2F%2Fwww.marad.dot.gov%2Fdocuments%2FPrivate_Frederick_C_Murphy_HAER_Report.pdf&rfr_id=info%3Asid%2Fen.wikipedia.org%3ALucky+Strike" class="Z3988"></span></span> </li> </ol></div> <div class="mw-heading mw-heading2"><h2 id="External_links">External links</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Lucky_Strike&action=edit&section=18" title="Edit section: External links"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <style data-mw-deduplicate="TemplateStyles:r1235681985">.mw-parser-output .side-box{margin:4px 0;box-sizing:border-box;border:1px solid #aaa;font-size:88%;line-height:1.25em;background-color:var(--background-color-interactive-subtle,#f8f9fa);display:flow-root}.mw-parser-output .side-box-abovebelow,.mw-parser-output .side-box-text{padding:0.25em 0.9em}.mw-parser-output .side-box-image{padding:2px 0 2px 0.9em;text-align:center}.mw-parser-output .side-box-imageright{padding:2px 0.9em 2px 0;text-align:center}@media(min-width:500px){.mw-parser-output .side-box-flex{display:flex;align-items:center}.mw-parser-output .side-box-text{flex:1;min-width:0}}@media(min-width:720px){.mw-parser-output .side-box{width:238px}.mw-parser-output .side-box-right{clear:right;float:right;margin-left:1em}.mw-parser-output .side-box-left{margin-right:1em}}</style><style data-mw-deduplicate="TemplateStyles:r1237033735">@media print{body.ns-0 .mw-parser-output .sistersitebox{display:none!important}}@media screen{html.skin-theme-clientpref-night .mw-parser-output .sistersitebox img[src*="Wiktionary-logo-en-v2.svg"]{background-color:white}}@media screen and (prefers-color-scheme:dark){html.skin-theme-clientpref-os .mw-parser-output .sistersitebox img[src*="Wiktionary-logo-en-v2.svg"]{background-color:white}}</style><div class="side-box side-box-right plainlinks sistersitebox"><style data-mw-deduplicate="TemplateStyles:r1126788409">.mw-parser-output .plainlist ol,.mw-parser-output .plainlist ul{line-height:inherit;list-style:none;margin:0;padding:0}.mw-parser-output .plainlist ol li,.mw-parser-output .plainlist ul li{margin-bottom:0}</style> <div class="side-box-flex"> <div class="side-box-image"><span class="noviewer" typeof="mw:File"><span><img alt="" src="//upload.wikimedia.org/wikipedia/en/thumb/4/4a/Commons-logo.svg/30px-Commons-logo.svg.png" decoding="async" width="30" height="40" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/en/thumb/4/4a/Commons-logo.svg/45px-Commons-logo.svg.png 1.5x, //upload.wikimedia.org/wikipedia/en/thumb/4/4a/Commons-logo.svg/59px-Commons-logo.svg.png 2x" data-file-width="1024" data-file-height="1376" /></span></span></div> <div class="side-box-text plainlist">Wikimedia Commons has media related to <span style="font-weight: bold; font-style: italic;"><a href="https://commons.wikimedia.org/wiki/Category:Lucky_Strike_(cigarettes)" class="extiw" title="commons:Category:Lucky Strike (cigarettes)">Lucky Strike (cigarettes)</a></span>.</div></div> </div> <ul><li><a rel="nofollow" class="external text" href="http://gogd.tjs-labs.com/gallery-view?product=lucky*strike">Collection of mid-twentieth century advertising featuring Lucky Strike cigarettes</a> from The TJS Labs Gallery of Graphic Design.</li> <li><a rel="nofollow" class="external text" href="http://www.snopes.com/business/secret/luckies.asp">"Lucky Strikes?"</a> by Barbara Mikelson at <a href="/wiki/Snopes.com" class="mw-redirect" title="Snopes.com">snopes.com</a> (June 12, 2006)</li></ul> 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abbr{color:var(--color-base)!important}@media(prefers-color-scheme:dark){html.skin-theme-clientpref-os .mw-parser-output .navbar li a abbr{color:var(--color-base)!important}}@media print{.mw-parser-output .navbar{display:none!important}}</style><div class="navbar plainlinks hlist navbar-mini"><ul><li class="nv-view"><a href="/wiki/Template:Reynolds_American" title="Template:Reynolds American"><abbr title="View this template">v</abbr></a></li><li class="nv-talk"><a href="/wiki/Template_talk:Reynolds_American" title="Template talk:Reynolds American"><abbr title="Discuss this template">t</abbr></a></li><li class="nv-edit"><a href="/wiki/Special:EditPage/Template:Reynolds_American" title="Special:EditPage/Template:Reynolds American"><abbr title="Edit this template">e</abbr></a></li></ul></div><div id="Reynolds_American" style="font-size:114%;margin:0 4em"><a href="/wiki/Reynolds_American" title="Reynolds American">Reynolds American</a></div></th></tr><tr><th scope="row" class="navbox-group" style="width:1%"><a href="/wiki/Subsidiary" title="Subsidiary">Subsidiaries</a> <br />and brands</th><td class="navbox-list-with-group navbox-list navbox-odd hlist" style="width:100%;padding:0"><div style="padding:0 0.25em"></div><table class="nowraplinks navbox-subgroup" style="border-spacing:0"><tbody><tr><th scope="row" class="navbox-group" style="width:1%"><a href="/wiki/RJ_Reynolds_Tobacco_Company" class="mw-redirect" title="RJ Reynolds Tobacco Company">RJ Reynolds <br />Tobacco Company</a></th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Barclay_(cigarette)" title="Barclay (cigarette)">Barclay</a></li> <li><a href="/wiki/Camel_(cigarette)" title="Camel (cigarette)">Camel</a></li> <li><a href="/wiki/Capri_(cigarette)" title="Capri (cigarette)">Capri</a></li> <li><a href="/wiki/Dakota_(cigarette)" title="Dakota (cigarette)">Dakota</a></li> <li><a href="/wiki/Doral_(cigarette)" title="Doral (cigarette)">Doral</a></li> <li><a href="/wiki/Eclipse_(cigarette)" title="Eclipse (cigarette)">Eclipse</a></li> <li><a href="/wiki/Kent_(cigarette)" title="Kent (cigarette)">Kent</a></li> <li><a class="mw-selflink selflink">Lucky Strike</a></li> <li><a href="/wiki/More_(cigarette)" title="More (cigarette)">More</a></li> <li><a href="/wiki/Newport_(cigarette)" title="Newport (cigarette)">Newport</a></li> <li><a href="/wiki/Old_Gold_(cigarette)" title="Old Gold (cigarette)">Old Gold</a></li> <li><a href="/wiki/Pall_Mall_(cigarette)" title="Pall Mall (cigarette)">Pall Mall</a></li> <li><a href="/wiki/Tareyton" title="Tareyton">Tareyton</a></li> <li><a href="/wiki/True_(cigarette)" title="True (cigarette)">True</a></li> <li><a href="/wiki/Vantage_(cigarette)" title="Vantage (cigarette)">Vantage</a></li> <li><a href="/wiki/Viceroy_(cigarette)" title="Viceroy (cigarette)">Viceroy</a></li> <li><a href="/wiki/Vila_Rica_(cigarette)" title="Vila Rica (cigarette)">Vila Rica</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%"><a href="/wiki/R._J._Reynolds_Vapor_Company" title="R. J. Reynolds Vapor Company">Reynolds Vapor</a></th><td class="navbox-list-with-group navbox-list navbox-even" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Vuse" title="Vuse">Vuse</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%"><a href="/wiki/American_Snuff_Company" title="American Snuff Company">American Snuff</a></th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Grizzly_(tobacco)" title="Grizzly (tobacco)">Grizzly</a></li> <li><a href="/wiki/Kodiak_tobacco" title="Kodiak tobacco">Kodiak</a></li> <li><a href="/wiki/Levi_Garrett" title="Levi Garrett">Levi Garrett</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%"><a href="/wiki/Santa_Fe_Natural_Tobacco_Company" title="Santa Fe Natural Tobacco Company">Santa Fe Natural</a></th><td class="navbox-list-with-group navbox-list navbox-even" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Natural_American_Spirit" title="Natural American Spirit">Natural American Spirit</a></li></ul> </div></td></tr></tbody></table><div></div></td><td class="noviewer navbox-image" rowspan="4" style="width:1px;padding:0 0 0 2px"><div><span typeof="mw:File"><a href="/wiki/File:Reynolds_american_logo.png" class="mw-file-description"><img src="//upload.wikimedia.org/wikipedia/commons/thumb/b/b5/Reynolds_american_logo.png/150px-Reynolds_american_logo.png" decoding="async" width="150" height="23" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/b/b5/Reynolds_american_logo.png/225px-Reynolds_american_logo.png 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/b/b5/Reynolds_american_logo.png/300px-Reynolds_american_logo.png 2x" data-file-width="410" data-file-height="64" /></a></span></div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Predecessors</th><td class="navbox-list-with-group navbox-list navbox-odd hlist" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Batus_Inc." title="Batus Inc.">Batus Inc.</a></li> <li><a href="/wiki/Brown_%26_Williamson" title="Brown & Williamson">Brown & Williamson</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Former subsidiaries</th><td class="navbox-list-with-group navbox-list navbox-even hlist" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/SeaLand" title="SeaLand">SeaLand</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Related topics</th><td class="navbox-list-with-group navbox-list navbox-odd hlist" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/British_American_Tobacco" title="British American Tobacco">British American Tobacco</a></li> <li><a href="/wiki/Project_SCUM" title="Project SCUM">Project SCUM</a></li> <li><a href="/wiki/Reynolds_Building" title="Reynolds Building">Reynolds Building</a></li> <li><a href="/wiki/Richard_Joshua_Reynolds" class="mw-redirect" title="Richard Joshua Reynolds">Richard Joshua Reynolds</a></li> <li><a href="/wiki/RJR_Plaza_Building" title="RJR Plaza Building">RJR Plaza Building</a></li></ul> </div></td></tr></tbody></table></div> <div class="navbox-styles"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1129693374"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1236075235"></div><div role="navigation" class="navbox" aria-labelledby="British_American_Tobacco" style="padding:3px"><table class="nowraplinks hlist mw-collapsible mw-collapsed navbox-inner" style="border-spacing:0;background:transparent;color:inherit"><tbody><tr><th scope="col" class="navbox-title" colspan="3"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1129693374"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1239400231"><div class="navbar plainlinks hlist navbar-mini"><ul><li class="nv-view"><a href="/wiki/Template:British_American_Tobacco" title="Template:British American Tobacco"><abbr title="View this template">v</abbr></a></li><li class="nv-talk"><a href="/wiki/Template_talk:British_American_Tobacco" title="Template talk:British American Tobacco"><abbr title="Discuss this template">t</abbr></a></li><li class="nv-edit"><a href="/wiki/Special:EditPage/Template:British_American_Tobacco" title="Special:EditPage/Template:British American Tobacco"><abbr title="Edit this template">e</abbr></a></li></ul></div><div id="British_American_Tobacco" style="font-size:114%;margin:0 4em"><a href="/wiki/British_American_Tobacco" title="British American Tobacco">British American Tobacco</a></div></th></tr><tr><th scope="row" class="navbox-group" style="width:1%">Subsidiaries</th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"></div><table class="nowraplinks navbox-subgroup" style="border-spacing:0"><tbody><tr><th scope="row" class="navbox-group" style="width:1%">Current</th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/British_American_Tobacco_Bangladesh" title="British American Tobacco Bangladesh">BAT Bangladesh</a></li> <li><a href="/wiki/British_American_Tobacco_Ghana" class="mw-redirect" title="British American Tobacco Ghana">BAT Ghana</a></li> <li><a href="/wiki/Bentoel_Group" title="Bentoel Group">Bentoel Group</a> <span style="font-size:85%;">(Indonesia)</span></li> <li><a href="/wiki/Ceylon_Tobacco_Company" title="Ceylon Tobacco Company">Ceylon Tobacco</a> <span style="font-size:85%;">(Sri Lanka)</span></li> <li><a href="/wiki/House_of_Prince" title="House of Prince">House of Prince</a> <span style="font-size:85%;">(Netherlands)</span></li> <li><a href="/wiki/Imperial_Tobacco_Canada" title="Imperial Tobacco Canada">Imperial Tobacco Canada</a></li> <li><a href="/wiki/Pakistan_Tobacco_Company" title="Pakistan Tobacco Company">Pakistan Tobacco</a></li> <li><a href="/wiki/Carroll%27s" title="Carroll's">P.J. Carroll</a> <span style="font-size:85%;">(Ireland)</span></li> <li><a href="/wiki/Reynolds_American" title="Reynolds American">Reynolds American</a> <span style="font-size:85%;">(USA)</span></li> <li><a href="/wiki/Souza_Cruz" title="Souza Cruz">Souza Cruz</a> <span style="font-size:85%;">(Brazil)</span></li> <li><a href="/wiki/Ten_Motives" title="Ten Motives">Ten Motives</a> <span style="font-size:85%;">(UK)</span></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Former</th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"></div><table class="nowraplinks navbox-subgroup" style="border-spacing:0"><tbody><tr><th scope="row" class="navbox-group" style="width:1%"><span class="nobold">Integrated<sup>1</sup></span></th><td class="navbox-list-with-group navbox-list navbox-even" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Batus_Inc." title="Batus Inc.">Batus Inc.</a> <span style="font-size:85%;">(USA)</span></li> <li><a href="/wiki/Brown_%26_Williamson" title="Brown & Williamson">Brown & Williamson</a> <span style="font-size:85%;">(USA)</span></li> <li><a href="/wiki/Ente_Tabacchi_Italiani" title="Ente Tabacchi Italiani">Ente Tabacchi Italiani</a> <span style="font-size:85%;">Italy</span></li> <li><a href="/wiki/Murray,_Sons_and_Company" title="Murray, Sons and Company">Murray, Sons and Company</a> <span style="font-size:85%;">(UK)</span></li> <li><a href="/wiki/Rothmans_International" title="Rothmans International">Rothmans International</a> <span style="font-size:85%;">(USA)</span></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%"><span class="nobold">Sold</span></th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Allied_Dunbar" title="Allied Dunbar">Allied Dunbar</a></li> <li><a href="/wiki/British_American_Racing" title="British American Racing">British American Racing</a></li> <li><a href="/wiki/The_Crescent_(department_store)" title="The Crescent (department store)">The Crescent</a></li> <li><a href="/wiki/Cunliffe-Owen_Aircraft" title="Cunliffe-Owen Aircraft">Cunliffe-Owen Aircraft</a></li> <li><a href="/wiki/Eagle_Star_Insurance" title="Eagle Star Insurance">Eagle Star Insurance</a></li> <li><a href="/wiki/Farmers_Insurance_Group" title="Farmers Insurance Group">Farmers Insurance Group</a></li> <li><a href="/wiki/Frederick_%26_Nelson" title="Frederick & Nelson">Frederick & Nelson</a></li> <li><a href="/wiki/Gimbels" title="Gimbels">Gimbels</a></li> <li><a href="/wiki/Kohl%27s" title="Kohl's">Kohl's</a></li> <li><a href="/wiki/Marshall_Field%27s" title="Marshall Field's">Marshall Field's</a></li></ul> </div></td></tr></tbody></table><div></div></td></tr></tbody></table><div></div></td><td class="noviewer navbox-image" rowspan="4" style="width:1px;padding:0 0 0 2px"><div><span typeof="mw:File"><span><img alt="" src="//upload.wikimedia.org/wikipedia/commons/thumb/b/b0/Bat_logo20.svg/100px-Bat_logo20.svg.png" decoding="async" width="100" height="34" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/b/b0/Bat_logo20.svg/150px-Bat_logo20.svg.png 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/b/b0/Bat_logo20.svg/200px-Bat_logo20.svg.png 2x" data-file-width="378" data-file-height="129" /></span></span></div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%"><a href="/wiki/Category:British_American_Tobacco_brands" title="Category:British American Tobacco brands">Brands</a></th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"></div><table class="nowraplinks navbox-subgroup" style="border-spacing:0"><tbody><tr><th scope="row" class="navbox-group" style="width:1%">Current</th><td class="navbox-list-with-group navbox-list navbox-even" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Alain_Delon_(cigarette)" title="Alain Delon (cigarette)">Alain Delon</a></li> <li><a href="/wiki/Belinda_(cigarette)" title="Belinda (cigarette)">Belinda</a></li> <li><a href="/wiki/Benson_%26_Hedges" title="Benson & Hedges">Benson & Hedges</a></li> <li><a href="/wiki/Caballero_(cigarette)" title="Caballero (cigarette)">Caballero</a></li> <li><a href="/wiki/Caines_(cigarette)" title="Caines (cigarette)">Caines</a></li> <li><a href="/wiki/Carroll%27s" title="Carroll's">Carroll's</a></li> <li><a href="/wiki/Craven_A" title="Craven A">Craven A</a></li> <li><a href="/wiki/Cutters_Choice" title="Cutters Choice">Cutters Choice</a></li> <li><a href="/wiki/Derby_(cigarette)" title="Derby (cigarette)">Derby</a></li> <li><a href="/wiki/Du_Maurier_(cigarette)" title="Du Maurier (cigarette)">du Maurier</a></li> <li><a href="/wiki/Dunhill_(cigarette)" title="Dunhill (cigarette)">Dunhill</a></li> <li><a href="/wiki/Everest_(cigarette)" title="Everest (cigarette)">Everest</a></li> <li><a href="/wiki/Gunston_(cigarette)" title="Gunston (cigarette)">Gunston</a></li> <li><a href="/wiki/HB_(cigarette)" title="HB (cigarette)">HB</a></li> <li><a href="/wiki/Hollywood_(cigarette)" title="Hollywood (cigarette)">Hollywood</a></li> <li><a href="/wiki/Kent_(cigarette)" title="Kent (cigarette)">Kent</a></li> <li><a href="/wiki/Kim_(cigarette)" title="Kim (cigarette)">Kim</a></li> <li><a href="/wiki/King%27s_(cigarette)" title="King's (cigarette)">King's</a></li> <li><a href="/wiki/Kingsway_(cigarette)" title="Kingsway (cigarette)">Kingsway</a></li> <li><a href="/wiki/Kool_(cigarette)" title="Kool (cigarette)">Kool</a></li> <li><a href="/wiki/Jadran_(cigarette)" title="Jadran (cigarette)">Jadran</a></li> <li><a href="/wiki/Lexington_(cigarette)" title="Lexington (cigarette)">Lexington</a></li> <li><a href="/wiki/Look_(cigarette)" title="Look (cigarette)">Look</a></li> <li><a class="mw-selflink selflink">Lucky Strike</a></li> <li><a href="/wiki/Main_(cigarette)" title="Main (cigarette)">Main</a></li> <li><a href="/wiki/Mantano" title="Mantano">Mantano</a></li> <li><a href="/wiki/MS_(cigarette)" title="MS (cigarette)">MS</a></li> <li><a href="/wiki/Newmore_(cigarette)" title="Newmore (cigarette)">Newmore</a></li> <li><a href="/wiki/Pall_Mall_(cigarette)" title="Pall Mall (cigarette)">Pall Mall</a></li> <li><a href="/wiki/Parisienne_(cigarette)" title="Parisienne (cigarette)">Parisienne</a></li> <li><a href="/wiki/Peter_Stuyvesant_(cigarette)" title="Peter Stuyvesant (cigarette)">Peter Stuyvesant</a></li> <li><a href="/wiki/John_Player_%26_Sons" title="John Player & Sons">Player's</a></li> <li><a href="/wiki/Jin_Ling" title="Jin Ling">Jin Ling</a></li> <li><a href="/wiki/Prince_(cigarette)" title="Prince (cigarette)">Prince</a></li> <li><a href="/wiki/Ritz_(cigarette)" title="Ritz (cigarette)">Ritz</a></li> <li><a href="/wiki/Rothmans_International" title="Rothmans International">Rothmans</a></li> <li><a href="/wiki/Sax_(cigarette)" title="Sax (cigarette)">Sax</a></li> <li><a href="/wiki/State_Express_555" title="State Express 555">State Express 555</a></li> <li><a href="/wiki/Sweet_Afton_(cigarette)" title="Sweet Afton (cigarette)">Sweet Afton</a></li> <li><a href="/wiki/Teddy_(cigarette)" title="Teddy (cigarette)">Teddy</a></li> <li><a href="/wiki/Tekel" title="Tekel">Tekel</a></li> <li><a href="/wiki/Viceroy_(cigarette)" title="Viceroy (cigarette)">Viceroy</a></li> <li><a href="/wiki/Vogue_(cigarette)" title="Vogue (cigarette)">Vogue</a></li> <li><a href="/wiki/Winfield_(cigarette)" title="Winfield (cigarette)">Winfield</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Former</th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Alfa_(cigarette)" title="Alfa (cigarette)">Alfa</a></li> <li><a href="/wiki/Barclay_(cigarette)" title="Barclay (cigarette)">Barclay</a></li> <li><a href="/wiki/Belga_(cigarette)" title="Belga (cigarette)">Belga</a></li> <li><a href="/wiki/Elita_(cigarette)" title="Elita (cigarette)">Elita</a></li> <li><a href="/wiki/Free_(cigarette)" title="Free (cigarette)">Free</a></li></ul> </div></td></tr></tbody></table><div></div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">People</th><td class="navbox-list-with-group navbox-list navbox-even" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Jack_Bowles_(businessman)" title="Jack Bowles (businessman)">Jack Bowles</a></li> <li><a href="/wiki/James_Buchanan_Duke" title="James Buchanan Duke">James Buchanan Duke</a></li> <li><a href="/wiki/Richard_Burrows" title="Richard Burrows">Richard Burrows</a></li> <li><a href="/wiki/Hugo_Cunliffe-Owen" title="Hugo Cunliffe-Owen">Hugo Cunliffe-Owen</a></li> <li><a href="/wiki/Nicandro_Durante" title="Nicandro Durante">Nicandro Durante</a></li> <li><a href="/wiki/Sir_Joseph_Hood,_1st_Baronet" title="Sir Joseph Hood, 1st Baronet">Sir Joseph Hood, 1st Baronet</a></li> <li><a href="/wiki/Jan_du_Plessis" title="Jan du Plessis">Jan du Plessis</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Other</th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><i><a href="/wiki/British_Columbia_v_Imperial_Tobacco_Canada_Ltd" title="British Columbia v Imperial Tobacco Canada Ltd">British Columbia v Imperial Tobacco Canada Ltd</a></i></li> <li><a href="/wiki/Export_House" title="Export House">Export House</a></li></ul> </div></td></tr><tr><td class="navbox-abovebelow" colspan="3"><div> <ul><li><sup>1</sup> Integrated into other British American Tobacco subsidiaries or business entities.</li></ul> <ul><li><span class="noviewer" typeof="mw:File"><span title="Category"><img alt="" src="//upload.wikimedia.org/wikipedia/en/thumb/9/96/Symbol_category_class.svg/16px-Symbol_category_class.svg.png" decoding="async" width="16" height="16" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/en/thumb/9/96/Symbol_category_class.svg/23px-Symbol_category_class.svg.png 1.5x, //upload.wikimedia.org/wikipedia/en/thumb/9/96/Symbol_category_class.svg/31px-Symbol_category_class.svg.png 2x" data-file-width="180" data-file-height="185" /></span></span> <b><a href="/wiki/Category:British_American_Tobacco" title="Category:British American Tobacco">Category</a></b></li> <li><span class="noviewer" typeof="mw:File"><span title="Commons page"><img alt="" src="//upload.wikimedia.org/wikipedia/en/thumb/4/4a/Commons-logo.svg/12px-Commons-logo.svg.png" decoding="async" width="12" height="16" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/en/thumb/4/4a/Commons-logo.svg/18px-Commons-logo.svg.png 1.5x, //upload.wikimedia.org/wikipedia/en/thumb/4/4a/Commons-logo.svg/24px-Commons-logo.svg.png 2x" data-file-width="1024" data-file-height="1376" /></span></span> <b><a href="https://commons.wikimedia.org/wiki/Category:British_American_Tobacco" class="extiw" title="commons:Category:British American Tobacco">Commons</a></b></li></ul> </div></td></tr></tbody></table></div> <div class="navbox-styles"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1129693374"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1236075235"></div><div role="navigation" class="navbox" aria-labelledby="American_Tobacco_Company" style="padding:3px"><table class="nowraplinks hlist mw-collapsible mw-collapsed navbox-inner" style="border-spacing:0;background:transparent;color:inherit"><tbody><tr><th scope="col" class="navbox-title" colspan="3"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1129693374"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1239400231"><div class="navbar plainlinks hlist navbar-mini"><ul><li class="nv-view"><a href="/wiki/Template:American_Tobacco_Company" title="Template:American Tobacco Company"><abbr title="View this template">v</abbr></a></li><li class="nv-talk"><a href="/wiki/Template_talk:American_Tobacco_Company" title="Template talk:American Tobacco Company"><abbr title="Discuss this template">t</abbr></a></li><li class="nv-edit"><a href="/wiki/Special:EditPage/Template:American_Tobacco_Company" title="Special:EditPage/Template:American Tobacco Company"><abbr title="Edit this template">e</abbr></a></li></ul></div><div id="American_Tobacco_Company" style="font-size:114%;margin:0 4em"><a href="/wiki/American_Tobacco_Company" title="American Tobacco Company">American Tobacco Company</a></div></th></tr><tr><th scope="row" class="navbox-group" style="width:1%">Companies</th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"></div><table class="nowraplinks navbox-subgroup" style="border-spacing:0"><tbody><tr><th scope="row" class="navbox-group" style="width:1%">Founding companies</th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Allen_%26_Ginter" title="Allen & Ginter">Allen & Ginter</a></li> <li>W. Duke & Sons</li> <li><a href="/wiki/Goodwin_%26_Company" title="Goodwin & Company">Goodwin & Co.</a></li> <li>W.S. Kimball & Co.</li> <li><a href="/wiki/Kinney_Brothers_Tobacco_Company" title="Kinney Brothers Tobacco Company">Kinney Brothers</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Joint venture</th><td class="navbox-list-with-group navbox-list navbox-even" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/British_American_Tobacco" title="British American Tobacco">British American Tobacco</a> <span style="font-size:85%;">(1902–94)</span></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Subsidiary</th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a class="mw-selflink selflink">Lucky Strike</a> <span style="font-size:85%;">(1905–94)</span></li></ul> </div></td></tr></tbody></table><div></div></td><td class="noviewer navbox-image" rowspan="5" style="width:1px;padding:0 0 0 2px"><div><span typeof="mw:File"><a href="/wiki/File:American_tobacco_textonly.png" class="mw-file-description"><img src="//upload.wikimedia.org/wikipedia/commons/thumb/2/2f/American_tobacco_textonly.png/120px-American_tobacco_textonly.png" decoding="async" width="120" height="41" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/2/2f/American_tobacco_textonly.png/180px-American_tobacco_textonly.png 1.5x, //upload.wikimedia.org/wikipedia/commons/2/2f/American_tobacco_textonly.png 2x" data-file-width="223" data-file-height="77" /></a></span></div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">People</th><td class="navbox-list-with-group navbox-list navbox-even" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Brodie_Duke" title="Brodie Duke">Brodie Duke</a></li> <li><a href="/wiki/James_Buchanan_Duke" title="James Buchanan Duke">James B. Duke</a></li> <li><a href="/wiki/Washington_Duke" title="Washington Duke">Washington Duke</a></li> <li><a href="/wiki/Benjamin_Newton_Duke" title="Benjamin Newton Duke">Benjamin Duke</a></li> <li><a href="/wiki/Doris_Duke" title="Doris Duke">Doris Duke</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Buildings</th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"></div><table class="nowraplinks navbox-subgroup" style="border-spacing:0"><tbody><tr><th scope="row" class="navbox-group" style="width:1%">Company</th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Duke_Homestead_and_Tobacco_Factory" title="Duke Homestead and Tobacco Factory">Duke Factory</a></li> <li><a href="/wiki/American_Tobacco_Historic_District" title="American Tobacco Historic District">Historic District</a></li> <li><a href="/wiki/American_Tobacco_Company_Prizery" title="American Tobacco Company Prizery">Prizery</a></li> <li><a href="/wiki/American_Tobacco_Company,_South_Richmond_Complex_Historic_District" title="American Tobacco Company, South Richmond Complex Historic District">South Richmond Complex</a></li> <li><a href="/wiki/American_Tobacco_Trail" title="American Tobacco Trail">Trail</a></li> <li><a href="/wiki/American_Tobacco_Company_Warehouses_Complex" title="American Tobacco Company Warehouses Complex">Warehouses Complex</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Duke family</th><td class="navbox-list-with-group navbox-list navbox-even" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Benjamin_N._Duke_House" title="Benjamin N. Duke House">Benjamin Duke</a></li> <li><a href="/wiki/Shangri_La_(Doris_Duke)" title="Shangri La (Doris Duke)">Doris Duke</a></li> <li><a href="/wiki/James_B._Duke_House" title="James B. Duke House">James Duke (NY)</a></li> <li><a href="/wiki/James_Buchanan_Duke_House" title="James Buchanan Duke House">James Duke (NC)</a></li></ul> </div></td></tr></tbody></table><div></div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Memorabilia</th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"></div><table class="nowraplinks navbox-subgroup" style="border-spacing:0"><tbody><tr><th id="Baseball_cards" scope="row" class="navbox-group" style="width:1%"><a href="/wiki/Baseball_card" title="Baseball card">Baseball cards</a></th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/T201" title="T201">T201</a></li> <li><a href="/wiki/T202_baseball_card" title="T202 baseball card">T202</a></li> <li><a href="/wiki/T205" title="T205">T205</a></li> <li><a href="/wiki/T206" title="T206">T206</a> <ul><li><a href="/wiki/T206_Honus_Wagner" title="T206 Honus Wagner">Honus Wagner</a></li> <li><a href="/wiki/T206_Ty_Cobb" title="T206 Ty Cobb">Ty Cobb</a></li></ul></li></ul> </div></td></tr></tbody></table><div></div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Related</th><td class="navbox-list-with-group navbox-list navbox-even" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><i><a href="/wiki/American_Tobacco_Co._v._Werckmeister" title="American Tobacco Co. v. Werckmeister">American Tobacco Co. v. Werckmeister</a></i></li></ul> </div></td></tr><tr><td class="navbox-abovebelow hlist" colspan="3"><div> <ul><li><span class="noviewer" typeof="mw:File"><span title="Category"><img alt="" src="//upload.wikimedia.org/wikipedia/en/thumb/9/96/Symbol_category_class.svg/16px-Symbol_category_class.svg.png" decoding="async" width="16" height="16" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/en/thumb/9/96/Symbol_category_class.svg/23px-Symbol_category_class.svg.png 1.5x, //upload.wikimedia.org/wikipedia/en/thumb/9/96/Symbol_category_class.svg/31px-Symbol_category_class.svg.png 2x" data-file-width="180" data-file-height="185" /></span></span> <a href="/wiki/Category:American_Tobacco_Company" title="Category:American Tobacco Company">Category</a></li> <li><span class="noviewer" typeof="mw:File"><span title="Commons page"><img alt="" src="//upload.wikimedia.org/wikipedia/en/thumb/4/4a/Commons-logo.svg/12px-Commons-logo.svg.png" decoding="async" width="12" height="16" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/en/thumb/4/4a/Commons-logo.svg/18px-Commons-logo.svg.png 1.5x, //upload.wikimedia.org/wikipedia/en/thumb/4/4a/Commons-logo.svg/24px-Commons-logo.svg.png 2x" data-file-width="1024" data-file-height="1376" /></span></span> <a href="https://commons.wikimedia.org/wiki/Category:American_Tobacco_Company" class="extiw" title="commons:Category:American Tobacco Company">Commons</a></li></ul> </div></td></tr></tbody></table></div>    </div><noscript><img src="https://login.wikimedia.org/wiki/Special:CentralAutoLogin/start?type=1x1" alt="" width="1" height="1" style="border: none; position: absolute;"></noscript> <div class="printfooter" data-nosnippet="">Retrieved from "<a dir="ltr" href="https://en.wikipedia.org/w/index.php?title=Lucky_Strike&oldid=1258550514">https://en.wikipedia.org/w/index.php?title=Lucky_Strike&oldid=1258550514</a>"</div></div> <div id="catlinks" class="catlinks" data-mw="interface"><div id="mw-normal-catlinks" class="mw-normal-catlinks"><a href="/wiki/Help:Category" title="Help:Category">Categories</a>: <ul><li><a href="/wiki/Category:R._J._Reynolds_Tobacco_Company_brands" title="Category:R. 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