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They’re Changing SEO Game</h1><div class="fusion-page-title-secondary"><div class="fusion-breadcrumbs"><span class="fusion-breadcrumb-item"><a href="https://digitalguider.com" class="fusion-breadcrumb-link"><span >Home</span></a></span><span class="fusion-breadcrumb-sep">/</span><span class="fusion-breadcrumb-item"><a href="https://digitalguider.com/blog/category/blog/" class="fusion-breadcrumb-link"><span >Blog</span></a></span><span class="fusion-breadcrumb-sep">/</span><span class="fusion-breadcrumb-item"><span class="breadcrumb-leaf">Zero-Click Searches: What Are They and How They’re Changing SEO Game</span></span></div></div></div></div></div></div></div><main id="main" class="clearfix width-100"><div class="fusion-row" style="max-width:100%;"><section id="content" style="float: left;"><article id="post-3883" class="post post-3883 type-post status-publish format-standard has-post-thumbnail hentry category-blog tag-ppc-service tag-smo-service tag-social-media-marketing-services"> <span class="entry-title" style="display: none;">Zero-Click Searches: What Are They and How They’re Changing SEO Game</span><div class="fusion-flexslider flexslider fusion-flexslider-loading post-slideshow fusion-post-slideshow"><ul class="slides"><li> <a href="https://digitalguider.com/wp-content/uploads/2021/09/What-are-Zero-Click-Searches.png" data-rel="iLightbox[gallery3883]" title="" data-title="What are Zero-Click Searches" data-caption="" aria-label="What are Zero-Click Searches"> <span class="screen-reader-text">View Larger Image</span> <img data-lazyloaded="1" src="data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHdpZHRoPSIyNDAwIiBoZWlnaHQ9IjEyMDAiIHZpZXdCb3g9IjAgMCAyNDAwIDEyMDAiPjxyZWN0IHdpZHRoPSIxMDAlIiBoZWlnaHQ9IjEwMCUiIHN0eWxlPSJmaWxsOiNjZmQ0ZGI7ZmlsbC1vcGFjaXR5OiAwLjE7Ii8+PC9zdmc+" width="2400" height="1200" data-src="https://digitalguider.com/wp-content/uploads/2021/09/What-are-Zero-Click-Searches.png" class="attachment-full size-full wp-post-image" alt="What are Zero-Click Searches" decoding="async" fetchpriority="high" data-srcset="https://digitalguider.com/wp-content/uploads/2021/09/What-are-Zero-Click-Searches-200x100.png 200w, https://digitalguider.com/wp-content/uploads/2021/09/What-are-Zero-Click-Searches-400x200.png 400w, https://digitalguider.com/wp-content/uploads/2021/09/What-are-Zero-Click-Searches-600x300.png 600w, https://digitalguider.com/wp-content/uploads/2021/09/What-are-Zero-Click-Searches-800x400.png 800w, https://digitalguider.com/wp-content/uploads/2021/09/What-are-Zero-Click-Searches-1200x600.png 1200w, https://digitalguider.com/wp-content/uploads/2021/09/What-are-Zero-Click-Searches.png 2400w" data-sizes="(max-width: 800px) 100vw, 2400px" /> </a></li></ul></div><div class="post-content"><p><span style="font-weight: 400">Have you ever quickly searched on Google for something and didn’t need to click on any search results because it gave you an answer right away?</span></p><p><span style="font-weight: 400">If yes, then you’ve performed a zero-click search. </span></p><p><span style="font-weight: 400">Read this blog further to know more about zero-click searches, how they are changing the SEO strategy, and what you can do to optimize your website for these types of searches.</span></p><div class="lwptoc lwptoc-autoWidth lwptoc-baseItems lwptoc-light lwptoc-notInherit" data-smooth-scroll="1" data-smooth-scroll-offset="24"><div class="lwptoc_i"><div class="lwptoc_header"> <b class="lwptoc_title">Contents</b> <span class="lwptoc_toggle"> <a href="#" class="lwptoc_toggle_label" data-label="show">hide</a> </span></div><div class="lwptoc_items lwptoc_items-visible"><div class="lwptoc_itemWrap"><div class="lwptoc_item"> <a href="#What_Are_Zero_Click_Searches"> <span class="lwptoc_item_number">1</span> <span class="lwptoc_item_label">What Are Zero Click Searches?</span> </a></div><div class="lwptoc_item"> <a href="#How_Does_Zero_Search_Result_Impact_Your_SEO_Strategy"> <span class="lwptoc_item_number">2</span> <span class="lwptoc_item_label">How Does Zero Search Result Impact Your SEO Strategy?</span> </a><div class="lwptoc_itemWrap"><div class="lwptoc_item"> <a href="#Should_You_Target_Zero_Search_Volume_Keyword_In_SEO"> <span class="lwptoc_item_number">2.1</span> <span class="lwptoc_item_label">Should You Target Zero Search Volume Keyword In SEO?</span> </a></div><div class="lwptoc_item"> <a href="#What_Is_Zero-Click_Content"> <span class="lwptoc_item_number">2.2</span> <span class="lwptoc_item_label">What Is Zero-Click Content?</span> </a><div class="lwptoc_itemWrap"><div class="lwptoc_item"> <a href="#Some_zero-click_content_examples"> <span class="lwptoc_item_number">2.2.1</span> <span class="lwptoc_item_label">Some zero-click content examples</span> </a></div></div></div></div></div><div class="lwptoc_item"> <a href="#How_To_Optimize_For_Zero_Click_Searches"> <span class="lwptoc_item_number">3</span> <span class="lwptoc_item_label">How To Optimize For Zero Click Searches?</span> </a><div class="lwptoc_itemWrap"><div class="lwptoc_item"> <a href="#Keyword_Research_And_Targeting"> <span class="lwptoc_item_number">3.1</span> <span class="lwptoc_item_label">Keyword Research And Targeting</span> </a></div><div class="lwptoc_item"> <a href="#Creating_Content_That_Answers_Searchers_Questions"> <span class="lwptoc_item_number">3.2</span> <span class="lwptoc_item_label">Creating Content That Answers Searchers’ Questions</span> </a></div><div class="lwptoc_item"> <a href="#Structuring_Content_For_Featured_Snippets"> <span class="lwptoc_item_number">3.3</span> <span class="lwptoc_item_label">Structuring Content For Featured Snippets</span> </a></div><div class="lwptoc_item"> <a href="#Optimizing_For_Voice_Search"> <span class="lwptoc_item_number">3.4</span> <span class="lwptoc_item_label">Optimizing For Voice Search</span> </a></div><div class="lwptoc_item"> <a href="#Utilizing_Schema_Markup"> <span class="lwptoc_item_number">3.5</span> <span class="lwptoc_item_label">Utilizing Schema Markup</span> </a></div></div></div><div class="lwptoc_item"> <a href="#Tools_for_Measuring_and_Tracking_Zero-Click_Searches"> <span class="lwptoc_item_number">4</span> <span class="lwptoc_item_label">Tools for Measuring and Tracking Zero-Click Searches</span> </a><div class="lwptoc_itemWrap"><div class="lwptoc_item"> <a href="#Google_Search_Console"> <span class="lwptoc_item_number">4.1</span> <span class="lwptoc_item_label">Google Search Console</span> </a></div><div class="lwptoc_item"> <a href="#SEMrush"> <span class="lwptoc_item_number">4.2</span> <span class="lwptoc_item_label">SEMrush</span> </a></div><div class="lwptoc_item"> <a href="#Moz"> <span class="lwptoc_item_number">4.3</span> <span class="lwptoc_item_label">Moz</span> </a></div><div class="lwptoc_item"> <a href="#Ahrefs"> <span class="lwptoc_item_number">4.4</span> <span class="lwptoc_item_label">Ahrefs</span> </a></div></div></div><div class="lwptoc_item"> <a href="#Need_Help_With_Googles_Zero-Click_Searches"> <span class="lwptoc_item_number">5</span> <span class="lwptoc_item_label">Need Help With Google’s Zero-Click Searches?</span> </a></div><div class="lwptoc_item"> <a href="#In_Conclusion"> <span class="lwptoc_item_number">6</span> <span class="lwptoc_item_label">In Conclusion,</span> </a></div><div class="lwptoc_item"> <a href="#Zero-Click_Searches_FAQ"> <span class="lwptoc_item_number">7</span> <span class="lwptoc_item_label">Zero-Click Searches FAQ</span> </a><div class="lwptoc_itemWrap"><div class="lwptoc_item"> <a href="#What_are_zero-click_searches"> <span class="lwptoc_item_number">7.1</span> <span class="lwptoc_item_label">What are zero-click searches?</span> </a></div><div class="lwptoc_item"> <a href="#How_do_zero-click_searches_impact_SEO"> <span class="lwptoc_item_number">7.2</span> <span class="lwptoc_item_label">How do zero-click searches impact SEO?</span> </a></div><div class="lwptoc_item"> <a href="#What_types_of_information_appear_in_zero-click_searches"> <span class="lwptoc_item_number">7.3</span> <span class="lwptoc_item_label">What types of information appear in zero-click searches?</span> </a></div><div class="lwptoc_item"> <a href="#How_can_I_optimize_my_content_for_zero-click_searches"> <span class="lwptoc_item_number">7.4</span> <span class="lwptoc_item_label">How can I optimize my content for zero-click searches?</span> </a></div><div class="lwptoc_item"> <a href="#What_is_a_featured_snippet"> <span class="lwptoc_item_number">7.5</span> <span class="lwptoc_item_label">What is a featured snippet?</span> </a></div><div class="lwptoc_item"> <a href="#How_can_I_optimize_my_content_for_featured_snippets"> <span class="lwptoc_item_number">7.6</span> <span class="lwptoc_item_label">How can I optimize my content for featured snippets?</span> </a></div><div class="lwptoc_item"> <a href="#Are_zero-click_searches_the_end_of_SEO"> <span class="lwptoc_item_number">7.7</span> <span class="lwptoc_item_label">Are zero-click searches the end of SEO?</span> </a></div><div class="lwptoc_item"> <a href="#What_role_does_voice_search_play_in_zero-click_searches"> <span class="lwptoc_item_number">7.8</span> <span class="lwptoc_item_label">What role does voice search play in zero-click searches?</span> </a></div><div class="lwptoc_item"> <a href="#What_are_the_benefits_of_being_featured_in_a_rich_snippet"> <span class="lwptoc_item_number">7.9</span> <span class="lwptoc_item_label">What are the benefits of being featured in a rich snippet?</span> </a></div><div class="lwptoc_item"> <a href="#What_types_of_queries_are_more_likely_to_trigger_zero-click_searches"> <span class="lwptoc_item_number">7.10</span> <span class="lwptoc_item_label">What types of queries are more likely to trigger zero-click searches?</span> </a></div></div></div></div></div></div></div><h2><span id="What_Are_Zero_Click_Searches"><b>What Are Zero Click Searches? </b></span></h2><p><span style="font-weight: 400">As the name suggests, zero-click searches allow users to find answers to their queries without clicking any website. Instead, Google presents snippets of information, videos, images, local packs ( Google Map results ), and more, all within the search results page to fulfill the visitor’s need immediately. </span></p><p><span style="font-weight: 400">While this is convenient for users, it presents great challenges for website owners and SEO professionals, as they get no website traffic from these searches.</span></p><p><span style="font-weight: 400">But do SEO professionals need to worry about zero search results for their SEO strategy? </span></p><p><span style="font-weight: 400">The answer is both yes and no. </span></p><h2><span id="How_Does_Zero_Search_Result_Impact_Your_SEO_Strategy"><b>How Does Zero Search Result Impact Your SEO Strategy? </b></span></h2><p><span style="font-weight: 400">There are two choices one can adapt to when it to comes to dealing with zero-click searches. </span></p><ul><li style="font-weight: 400"><span style="font-weight: 400">With “zero-click content,” you can take a feature spot on these SERP features. The objective, in this case, would be increasing brand awareness rather than driving organic traffic. To compete for visibility on those SERPs with low potential, you may include a strategy that uses schema markups, images, videos, and quick answers in an SEO campaign. If you want more brand visibility and organic traffic is not your priority, then the zero-click search can be the best decision for your SEO strategy.<br> </span></li><li style="font-weight: 400">If your end goal is to increase your website’s CTR (click-through rate) and traffic, zero-click search results are not great news for your targeted keywords. If you want more leads through clicks & visits on your website, you need to choose keywords with a higher potential for clicks; it can help you <a style="color: #0000ff" href="https://digitalguider.com/blog/how-digital-marketing-helps-small-business/">generate more leads, sales, and ROI</a>. Look at the below search result; Google’s search result shows an instant featured snippet for fulfilling the user’s query.</li></ul><p><img data-lazyloaded="1" src="data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHdpZHRoPSIyNDAwIiBoZWlnaHQ9IjEyMDAiIHZpZXdCb3g9IjAgMCAyNDAwIDEyMDAiPjxyZWN0IHdpZHRoPSIxMDAlIiBoZWlnaHQ9IjEwMCUiIHN0eWxlPSJmaWxsOiNjZmQ0ZGI7ZmlsbC1vcGFjaXR5OiAwLjE7Ii8+PC9zdmc+" decoding="async" class="alignnone wp-image-15551 size-full" data-src="https://digitalguider.com/wp-content/uploads/2021/09/Father-of-seo-search-result.jpg" alt="Zero-Click Searches Example" width="2400" height="1200" data-srcset="https://digitalguider.com/wp-content/uploads/2021/09/Father-of-seo-search-result-200x100.jpg 200w, https://digitalguider.com/wp-content/uploads/2021/09/Father-of-seo-search-result-300x150.jpg 300w, https://digitalguider.com/wp-content/uploads/2021/09/Father-of-seo-search-result-400x200.jpg 400w, https://digitalguider.com/wp-content/uploads/2021/09/Father-of-seo-search-result-600x300.jpg 600w, https://digitalguider.com/wp-content/uploads/2021/09/Father-of-seo-search-result-768x384.jpg 768w, https://digitalguider.com/wp-content/uploads/2021/09/Father-of-seo-search-result-800x400.jpg 800w, https://digitalguider.com/wp-content/uploads/2021/09/Father-of-seo-search-result-1024x512.jpg 1024w, https://digitalguider.com/wp-content/uploads/2021/09/Father-of-seo-search-result-1200x600.jpg 1200w, https://digitalguider.com/wp-content/uploads/2021/09/Father-of-seo-search-result-1536x768.jpg 1536w, https://digitalguider.com/wp-content/uploads/2021/09/Father-of-seo-search-result.jpg 2400w" data-sizes="(max-width: 2400px) 100vw, 2400px"></p><p><span style="font-weight: 400">Think about it, why would someone read the whole </span><a style="color: #0000ff" href="https://digitalguider.com/blog/benefits-of-business-blogging/"><span style="font-weight: 400">business blog</span></a><span style="font-weight: 400"> if they just want the answer to a very specific question? </span></p><h3><span id="Should_You_Target_Zero_Search_Volume_Keyword_In_SEO"><b>Should You Target Zero Search Volume Keyword In SEO? </b></span></h3><p><span style="font-weight: 400">Suppose a keyword is super relevant to your business, but it happens to be a zero-click search. </span></p><p><span style="font-weight: 400">You don’t want to ignore it entirely, but you can’t expect to leverage it for traffic increase. </span></p><p><span style="font-weight: 400">So, what are your options?</span></p><p><span style="font-weight: 400">We suggest you optimize your SEO strategy for zero-click searches because you will unlikely receive organic traffic from this keyword. You might change your aim from generating traffic to gaining brand exposure. </span></p><p><span style="font-weight: 400">For this, you need to add “zero-click content” in your </span><a style="color: #0000ff" href="https://digitalguider.com/blog/content-amplification-strategy/"><span style="font-weight: 400">content strategy</span></a><span style="font-weight: 400">. </span></p><h3><span id="What_Is_Zero-Click_Content"><b>What Is Zero-Click Content? </b></span></h3><p><span style="font-weight: 400">After the launch of Knowledge Graph in 2012, Google started placing tons of information above organic results or position zero results. Zero-click or no-click content is the same search result that appears at the top of a SERP. </span></p><p><span style="font-weight: 400">These kinds of content make it easy for searchers to get answers to their questions right away without having to click on links or scroll through blogs to find what they’re looking for. </span></p><h4><span id="Some_zero-click_content_examples"><b>Some zero-click content examples</b><b></b></span></h4><ul><li><b> Featured snippets</b></li></ul><p><span style="font-weight: 400">Featured snippets are the most sought-after type of zero-click content on the web. There are many different types of featured snippets, such as paragraph snippets, table snippets, carousel snippets, list snippets, and video snippets. </span></p><p><img data-lazyloaded="1" src="data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHdpZHRoPSIyNDAwIiBoZWlnaHQ9IjEyMDAiIHZpZXdCb3g9IjAgMCAyNDAwIDEyMDAiPjxyZWN0IHdpZHRoPSIxMDAlIiBoZWlnaHQ9IjEwMCUiIHN0eWxlPSJmaWxsOiNjZmQ0ZGI7ZmlsbC1vcGFjaXR5OiAwLjE7Ii8+PC9zdmc+" decoding="async" class="alignnone size-full wp-image-15552" data-src="https://digitalguider.com/wp-content/uploads/2021/09/top-wordpress-seo-plugins.png" alt="zero-click content - Featured snippets" width="2400" height="1200" data-srcset="https://digitalguider.com/wp-content/uploads/2021/09/top-wordpress-seo-plugins-200x100.png 200w, https://digitalguider.com/wp-content/uploads/2021/09/top-wordpress-seo-plugins-300x150.png 300w, https://digitalguider.com/wp-content/uploads/2021/09/top-wordpress-seo-plugins-400x200.png 400w, https://digitalguider.com/wp-content/uploads/2021/09/top-wordpress-seo-plugins-600x300.png 600w, https://digitalguider.com/wp-content/uploads/2021/09/top-wordpress-seo-plugins-768x384.png 768w, https://digitalguider.com/wp-content/uploads/2021/09/top-wordpress-seo-plugins-800x400.png 800w, https://digitalguider.com/wp-content/uploads/2021/09/top-wordpress-seo-plugins-1024x512.png 1024w, https://digitalguider.com/wp-content/uploads/2021/09/top-wordpress-seo-plugins-1200x600.png 1200w, https://digitalguider.com/wp-content/uploads/2021/09/top-wordpress-seo-plugins-1536x768.png 1536w, https://digitalguider.com/wp-content/uploads/2021/09/top-wordpress-seo-plugins.png 2400w" data-sizes="(max-width: 2400px) 100vw, 2400px"></p><p> </p><p><span style="font-weight: 400">These snippets are best suited for question-based queries. </span><br> <b></b></p><ul><li><b> Quick answers</b></li></ul><p><span style="font-weight: 400">Quick answers are search results that show quick answers to maths questions or conversions.</span></p><p><span style="font-weight: 400">See the example below; Google has a calculator for solving basic to somewhat complex mathematical questions.</span></p><p><img data-lazyloaded="1" src="data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHdpZHRoPSIyNDAwIiBoZWlnaHQ9IjEyMDAiIHZpZXdCb3g9IjAgMCAyNDAwIDEyMDAiPjxyZWN0IHdpZHRoPSIxMDAlIiBoZWlnaHQ9IjEwMCUiIHN0eWxlPSJmaWxsOiNjZmQ0ZGI7ZmlsbC1vcGFjaXR5OiAwLjE7Ii8+PC9zdmc+" decoding="async" class="alignnone size-full wp-image-15553" data-src="https://digitalguider.com/wp-content/uploads/2021/09/kg-to-pounds-convert-page.png" alt="zero click content - Quick answers " width="2400" height="1200" data-srcset="https://digitalguider.com/wp-content/uploads/2021/09/kg-to-pounds-convert-page-200x100.png 200w, https://digitalguider.com/wp-content/uploads/2021/09/kg-to-pounds-convert-page-300x150.png 300w, https://digitalguider.com/wp-content/uploads/2021/09/kg-to-pounds-convert-page-400x200.png 400w, https://digitalguider.com/wp-content/uploads/2021/09/kg-to-pounds-convert-page-600x300.png 600w, https://digitalguider.com/wp-content/uploads/2021/09/kg-to-pounds-convert-page-768x384.png 768w, https://digitalguider.com/wp-content/uploads/2021/09/kg-to-pounds-convert-page-800x400.png 800w, https://digitalguider.com/wp-content/uploads/2021/09/kg-to-pounds-convert-page-1024x512.png 1024w, https://digitalguider.com/wp-content/uploads/2021/09/kg-to-pounds-convert-page-1200x600.png 1200w, https://digitalguider.com/wp-content/uploads/2021/09/kg-to-pounds-convert-page-1536x768.png 1536w, https://digitalguider.com/wp-content/uploads/2021/09/kg-to-pounds-convert-page.png 2400w" data-sizes="(max-width: 2400px) 100vw, 2400px"></p><p> </p><p><span style="font-weight: 400">This saves searchers time & effort of moving from one spammy website to another in search of their query. </span></p><ul><li><b>People Also Ask </b><b><br> </b><b><br> </b><span style="font-weight: 400">People Also Ask, or PAA, is a Google SERP feature that gives additional questions related to your original search query and quick answers. Usually, each question in People Also Asks has a featured snippet.</span></li></ul><p><img data-lazyloaded="1" src="data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHdpZHRoPSIyNDAwIiBoZWlnaHQ9IjEyMDAiIHZpZXdCb3g9IjAgMCAyNDAwIDEyMDAiPjxyZWN0IHdpZHRoPSIxMDAlIiBoZWlnaHQ9IjEwMCUiIHN0eWxlPSJmaWxsOiNjZmQ0ZGI7ZmlsbC1vcGFjaXR5OiAwLjE7Ii8+PC9zdmc+" decoding="async" class="alignnone size-full wp-image-15554" data-src="https://digitalguider.com/wp-content/uploads/2021/09/Google-search-console.png" alt="zero click content - people also ask" width="2400" height="1200" data-srcset="https://digitalguider.com/wp-content/uploads/2021/09/Google-search-console-200x100.png 200w, https://digitalguider.com/wp-content/uploads/2021/09/Google-search-console-300x150.png 300w, https://digitalguider.com/wp-content/uploads/2021/09/Google-search-console-400x200.png 400w, https://digitalguider.com/wp-content/uploads/2021/09/Google-search-console-600x300.png 600w, https://digitalguider.com/wp-content/uploads/2021/09/Google-search-console-768x384.png 768w, https://digitalguider.com/wp-content/uploads/2021/09/Google-search-console-800x400.png 800w, https://digitalguider.com/wp-content/uploads/2021/09/Google-search-console-1024x512.png 1024w, https://digitalguider.com/wp-content/uploads/2021/09/Google-search-console-1200x600.png 1200w, https://digitalguider.com/wp-content/uploads/2021/09/Google-search-console-1536x768.png 1536w, https://digitalguider.com/wp-content/uploads/2021/09/Google-search-console.png 2400w" data-sizes="(max-width: 2400px) 100vw, 2400px"></p><p> </p><p><span style="font-weight: 400"> These are the questions that have similar search intent & help users in knowing about the topic quickly.</span></p><ul><li><b> Knowledge Panel<br> </b><b> </b><b><br> </b><span style="font-weight: 400">Knowledge Panels are information boxes that help users in knowing about any topic/ brand in a quick snapshot way. These topics are already in the knowledge graph.</span></li></ul><p><img data-lazyloaded="1" src="data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHdpZHRoPSIyNDAwIiBoZWlnaHQ9IjEyMDAiIHZpZXdCb3g9IjAgMCAyNDAwIDEyMDAiPjxyZWN0IHdpZHRoPSIxMDAlIiBoZWlnaHQ9IjEwMCUiIHN0eWxlPSJmaWxsOiNjZmQ0ZGI7ZmlsbC1vcGFjaXR5OiAwLjE7Ii8+PC9zdmc+" decoding="async" class="alignnone size-full wp-image-15555" data-src="https://digitalguider.com/wp-content/uploads/2021/09/inbound-marketing.png" alt="zero click content - inbound marketing " width="2400" height="1200" data-srcset="https://digitalguider.com/wp-content/uploads/2021/09/inbound-marketing-200x100.png 200w, https://digitalguider.com/wp-content/uploads/2021/09/inbound-marketing-300x150.png 300w, https://digitalguider.com/wp-content/uploads/2021/09/inbound-marketing-400x200.png 400w, https://digitalguider.com/wp-content/uploads/2021/09/inbound-marketing-600x300.png 600w, https://digitalguider.com/wp-content/uploads/2021/09/inbound-marketing-768x384.png 768w, https://digitalguider.com/wp-content/uploads/2021/09/inbound-marketing-800x400.png 800w, https://digitalguider.com/wp-content/uploads/2021/09/inbound-marketing-1024x512.png 1024w, https://digitalguider.com/wp-content/uploads/2021/09/inbound-marketing-1200x600.png 1200w, https://digitalguider.com/wp-content/uploads/2021/09/inbound-marketing-1536x768.png 1536w, https://digitalguider.com/wp-content/uploads/2021/09/inbound-marketing.png 2400w" data-sizes="(max-width: 2400px) 100vw, 2400px"></p><p><span style="font-weight: 400">While Google automatically updates the knowledge panels based on changes in web content, it also looks at changes in two different ways: from the people listed in the knowledge panels and from feedback from the general public. </span></p><ul><li><b>Local Packs<br> </b><b><br> </b><span style="font-weight: 400">The Local Pack is what you see in Google’s search results. It’s a bright, eye-catching map listing the businesses/places featured in </span><a style="color: #0000ff" href="https://digitalguider.com/blog/how-to-optimize-your-google-business-profile/"><span style="font-weight: 400">Google’s business listings</span></a><span style="font-weight: 400">. These zero-click searches help in improving your </span><a style="color: #0000ff" href="https://digitalguider.com/services/local-seo-service/"><span style="font-weight: 400">local SEO</span></a><span style="font-weight: 400"> efforts also.</span></li></ul><p><img data-lazyloaded="1" src="data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHdpZHRoPSIyNDAwIiBoZWlnaHQ9IjEyMDAiIHZpZXdCb3g9IjAgMCAyNDAwIDEyMDAiPjxyZWN0IHdpZHRoPSIxMDAlIiBoZWlnaHQ9IjEwMCUiIHN0eWxlPSJmaWxsOiNjZmQ0ZGI7ZmlsbC1vcGFjaXR5OiAwLjE7Ii8+PC9zdmc+" decoding="async" class="alignnone size-full wp-image-15556" data-src="https://digitalguider.com/wp-content/uploads/2021/09/zero-search-result-cafe-list.png" alt="zero click content - local pack " width="2400" height="1200" data-srcset="https://digitalguider.com/wp-content/uploads/2021/09/zero-search-result-cafe-list-200x100.png 200w, https://digitalguider.com/wp-content/uploads/2021/09/zero-search-result-cafe-list-300x150.png 300w, https://digitalguider.com/wp-content/uploads/2021/09/zero-search-result-cafe-list-400x200.png 400w, https://digitalguider.com/wp-content/uploads/2021/09/zero-search-result-cafe-list-600x300.png 600w, https://digitalguider.com/wp-content/uploads/2021/09/zero-search-result-cafe-list-768x384.png 768w, https://digitalguider.com/wp-content/uploads/2021/09/zero-search-result-cafe-list-800x400.png 800w, https://digitalguider.com/wp-content/uploads/2021/09/zero-search-result-cafe-list-1024x512.png 1024w, https://digitalguider.com/wp-content/uploads/2021/09/zero-search-result-cafe-list-1200x600.png 1200w, https://digitalguider.com/wp-content/uploads/2021/09/zero-search-result-cafe-list-1536x768.png 1536w, https://digitalguider.com/wp-content/uploads/2021/09/zero-search-result-cafe-list.png 2400w" data-sizes="(max-width: 2400px) 100vw, 2400px"></p><h2><span id="How_To_Optimize_For_Zero_Click_Searches"><b>How To Optimize For Zero Click Searches?</b></span></h2><p><span style="font-weight: 400">Optimizing your website’s content for zero-click searches can improve your website’s visibility on SERP. These types of searches have become increasingly popular due to the rise of featured snippets, voice search, and other advanced search engine technologies.</span></p><p><span style="font-weight: 400">So, how can you optimize for zero-click searches? Here are five key strategies to consider:</span></p><ul><li><h3><span id="Keyword_Research_And_Targeting"><b>Keyword Research And Targeting</b></span></h3></li></ul><p><span style="font-weight: 400">Keyword research is the foundation of any successful SEO approach, and optimizing for zero search results is no exception. Start by identifying the high-volume, long-tail keywords relevant to your business and ensure that your content focuses on these keywords. You can use SEO tools like Google Keyword Planner or SEMrush to conduct thorough keyword research and target specific queries that align with your business goals.</span><b></b></p><ul><li><h3><span id="Creating_Content_That_Answers_Searchers_Questions"><b>Creating Content That Answers Searchers’ Questions</b></span></h3></li></ul><p><span style="font-weight: 400">Understanding the user’s query intent is the key to optimizing for zero-click search. For this, you must create content that answers searchers’ questions clearly and concisely. Use headings, bullet points, and lists to make your content scannable and easy to read.</span><b></b></p><ul><li><h3><span id="Structuring_Content_For_Featured_Snippets"><b>Structuring Content For Featured Snippets</b></span></h3></li></ul><p><span style="font-weight: 400">Featured snippets are the holy grail of Google’s zero-click searches. You can increase your chances of being featured by structuring your content in a specific way. Aim to answer the search query in the first paragraph of your content, use descriptive subheadings, and include tables, charts, or images to support your answer.</span><b></b></p><ul><li><h3><span id="Optimizing_For_Voice_Search"><b>Optimizing For Voice Search</b></span></h3></li></ul><p><span style="font-weight: 400">Voice search is rapidly becoming a popular way for users to search the web, and optimizing for it can help you rank higher in zero-click search. Use natural language in your content and aim to answer questions in a conversational tone. Also, ensure that your website is </span><a style="color: #0000ff" href="https://digitalguider.com/blog/why-is-responsive-web-design-important/"><span style="font-weight: 400">mobile-friendly</span></a><span style="font-weight: 400"> and has a fast loading speed.</span><b></b></p><ul><li><h3><span id="Utilizing_Schema_Markup"><b>Utilizing Schema Markup</b></span></h3></li></ul><p><span style="font-weight: 400">Adding a schema markup is a method to help search engines understand the content on your website better. It provides additional information about your content, such as reviews, ratings, and pricing, which can appear as rich snippets in the SERP. Using schema markup increases your chances of being featured in zero-click searches.</span></p><p><img data-lazyloaded="1" src="data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHdpZHRoPSIxMjAwIiBoZWlnaHQ9IjgwMCIgdmlld0JveD0iMCAwIDEyMDAgODAwIj48cmVjdCB3aWR0aD0iMTAwJSIgaGVpZ2h0PSIxMDAlIiBzdHlsZT0iZmlsbDojY2ZkNGRiO2ZpbGwtb3BhY2l0eTogMC4xOyIvPjwvc3ZnPg==" decoding="async" class="alignnone size-full wp-image-15557" data-src="https://digitalguider.com/wp-content/uploads/2021/09/zero-click-searches-optimization-chart.jpg" alt="How To Optimize For Zero Click Searches" width="1200" height="800" data-srcset="https://digitalguider.com/wp-content/uploads/2021/09/zero-click-searches-optimization-chart-200x133.jpg 200w, https://digitalguider.com/wp-content/uploads/2021/09/zero-click-searches-optimization-chart-300x200.jpg 300w, https://digitalguider.com/wp-content/uploads/2021/09/zero-click-searches-optimization-chart-400x267.jpg 400w, https://digitalguider.com/wp-content/uploads/2021/09/zero-click-searches-optimization-chart-600x400.jpg 600w, https://digitalguider.com/wp-content/uploads/2021/09/zero-click-searches-optimization-chart-768x512.jpg 768w, https://digitalguider.com/wp-content/uploads/2021/09/zero-click-searches-optimization-chart-800x533.jpg 800w, https://digitalguider.com/wp-content/uploads/2021/09/zero-click-searches-optimization-chart-1024x683.jpg 1024w, https://digitalguider.com/wp-content/uploads/2021/09/zero-click-searches-optimization-chart.jpg 1200w" data-sizes="(max-width: 1200px) 100vw, 1200px"></p><p><span style="font-weight: 400">Optimizing for zero-click searches is all about providing the best possible user experience. By focusing on keyword research and targeting, creating content that answers searchers’ questions, structuring content for featured snippets, optimizing for voice search, and utilizing schema markup, you can increase your chances of ranking high in zero-click searches and get a featured snippet of your website’s content. </span></p><h2><span id="Tools_for_Measuring_and_Tracking_Zero-Click_Searches"><b>Tools for Measuring and Tracking Zero-Click Searches</b></span></h2><p><span style="font-weight: 400">Several tools can help you analyze your website’s performance and track zero-click searches. Here are some of the best ones out there:</span><b></b></p><ul><li><h3><span id="Google_Search_Console"><b>Google Search Console</b></span></h3></li></ul><p><span style="font-weight: 400">Google Search Console (GSC) lets you monitor your website’s overall performance on Google Search. You can track zero-click searches through Google Search Console, as it shows the number of times a user found the answer to their query on the search results page because of no-click content. </span></p><ul><li><h3><span id="SEMrush"><b>SEMrush</b></span></h3></li></ul><p><span style="font-weight: 400">SEMrush’s Position Tracking feature helps track your website’s rankings for specific keywords. Its organic research tool identifies the top-performing pages on your website. Using these features, you can gain insights into your website’s performance in Google’s zero-click searches and adjust your SEO strategy accordingly.</span></p><ul><li><h3><span id="Moz"><b>Moz</b></span></h3></li></ul><p><span style="font-weight: 400">Moz’s zero-click search tracking feature, available in the Moz Pro tool, monitors the number of zero-click searches any website receives. Its ability to track search visibility is one of the most useful features. This feature helps in analyzing & identifying which search queries/ keywords generate the most zero-click searches and which drive website traffic.</span></p><ul><li><h3><span id="Ahrefs"><b>Ahrefs</b></span></h3></li></ul><p><span style="font-weight: 400">Ahrefs is another popular SEO tool for tracking your website’s backlinks, organic traffic, and keyword rankings. Ahrefs’ “Site Explorer” tool lets you see your website’s top organic search keywords, including your competitors. By analyzing your competitors’ keyword rankings, you can identify which keywords are driving zero-click searches and create content to target those keywords.</span></p><p><span style="font-weight: 400">Effective measuring and tracking of zero-click searches help improve your website’s performance. The tools mentioned above are the best to help you achieve that goal. Whether you choose to use Google Search Console, SEMrush, Moz, or Ahrefs, analyze the data and use it to make informed decisions about your website’s SEO strategy.</span></p><h2><span id="Need_Help_With_Googles_Zero-Click_Searches"><b>Need Help With Google’s Zero-Click Searches?</b></span></h2><p><span style="font-weight: 400">Getting to position zero is difficult, and remaining there is even more difficult. SEO is all about researching the best results and then spending hours attempting to outperform them. That implies that after you’ve grabbed the top spot, it won’t be soon before your competitors turn their attention to your content and put their best effort into developing something better. Outperforming your competition might be easier with a </span><a style="color: #0000ff" href="https://digitalguider.com/blog/how-to-make-a-responsive-website/"><span style="font-weight: 400">responsive website</span></a><span style="font-weight: 400">, full SEO, and </span><a style="color: #0000ff" href="https://digitalguider.com/services/content-marketing-services/"><span style="font-weight: 400">content team</span></a><span style="font-weight: 400">. </span></p><p><a style="color: #0000ff" href="https://digitalguider.com/free-consultation/"><span style="font-weight: 400">Schedule a free consultation</span></a><span style="font-weight: 400"> with our </span><a style="color: #0000ff" href="https://digitalguider.com/"><b>SEO agency</b></a><span style="font-weight: 400"> to see how we can help you regularly rank higher by delivering high-quality content customers demand. </span></p><h2><span id="In_Conclusion"><b>In Conclusion</b><span style="font-weight: 400">,</span></span></h2><p><span style="font-weight: 400">Zero-click searches are changing the way users search and expect to receive information. Users now get their answers without clicking on a website link with the help of voice search queries. This has made things difficult for those websites to get a featured snippet that doesn’t have structured content and not prioritizing enhance the user experience by optimizing through no-click content. </span></p><p><span style="font-weight: 400">However, you should not lose all hope. There are still ways to adapt for zero-click searches google, as discussed in the blog. You should create content that provides value optimized for featured snippets, and also your website should be mobile-friendly and offers a good user experience. </span></p><p><span style="font-weight: 400">Overall, the impact of zero-click searches on SEO is significant. Still, it’s important to remember that the ultimate goal is to provide users with the information they need most efficiently and conveniently. By understanding the trends and adapting to change, you can continue to reach your target audience with structured no-click content.</span></p><h2 class="eap_section_title eap_section_title_16711"><span id="Zero-Click_Searches_FAQ"> Zero-Click Searches FAQ </span></h2><div id="sp_easy_accordion-1726493007"><div id="sp-ea-16711" class="sp-ea-one sp-easy-accordion" data-ex-icon="minus" data-col-icon="plus" data-ea-active="ea-click" data-ea-mode="vertical" data-preloader="" data-scroll-active-item="" data-offset-to-scroll="0"><div class="ea-card ea-expand sp-ea-single"><h3 class="ea-header"><span id="What_are_zero-click_searches"><a class="collapsed" id="ea-header-167110" data-sptoggle="spcollapse" data-sptarget="#collapse167110" aria-controls="collapse167110" href="javascript:void(0)" aria-expanded="true" tabindex="0"><i class="ea-expand-icon ea-icon-expand-minus"></i> What are zero-click searches? </a></span></h3><div class="sp-collapse spcollapse collapsed show" id="collapse167110" data-parent="#sp-ea-16711" role="region" aria-labelledby="ea-header-167110"><div class="ea-body"><p>Zero-click searches refer to search engine results that appear at the top of the search engine results page. It aims to provide information quickly; users don’t need to click through multiple websites for information.</p><p> </p></div></div></div><div class="ea-card sp-ea-single"><h3 class="ea-header"><span id="How_do_zero-click_searches_impact_SEO"><a class="collapsed" id="ea-header-167111" data-sptoggle="spcollapse" data-sptarget="#collapse167111" aria-controls="collapse167111" href="javascript:void(0)" aria-expanded="false" tabindex="0"><i class="ea-expand-icon ea-icon-expand-plus"></i> How do zero-click searches impact SEO?</a></span></h3><div class="sp-collapse spcollapse " id="collapse167111" data-parent="#sp-ea-16711" role="region" aria-labelledby="ea-header-167111"><div class="ea-body"><p>Zero-click searches can significantly impact SEO as they reduce the click-through rates of websites, potentially resulting in a decrease in organic traffic. However, if the information in your website content is concise and relevant, it could also increase your brand visibility and attract new users. If you want to optimize your website for success, email us at<a href="mailto:info@digitalguider.com"> info@digitalguider.com </a></p><p> </p></div></div></div><div class="ea-card sp-ea-single"><h3 class="ea-header"><span id="What_types_of_information_appear_in_zero-click_searches"><a class="collapsed" id="ea-header-167112" data-sptoggle="spcollapse" data-sptarget="#collapse167112" aria-controls="collapse167112" href="javascript:void(0)" aria-expanded="false" tabindex="0"><i class="ea-expand-icon ea-icon-expand-plus"></i> What types of information appear in zero-click searches?</a></span></h3><div class="sp-collapse spcollapse " id="collapse167112" data-parent="#sp-ea-16711" role="region" aria-labelledby="ea-header-167112"><div class="ea-body"><p>Zero-click searches can display a range of information, including featured snippets, knowledge panels, maps, reviews, and more.</p></div></div></div><div class="ea-card sp-ea-single"><h3 class="ea-header"><span id="How_can_I_optimize_my_content_for_zero-click_searches"><a class="collapsed" id="ea-header-167113" data-sptoggle="spcollapse" data-sptarget="#collapse167113" aria-controls="collapse167113" href="javascript:void(0)" aria-expanded="false" tabindex="0"><i class="ea-expand-icon ea-icon-expand-plus"></i> How can I optimize my content for zero-click searches?</a></span></h3><div class="sp-collapse spcollapse " id="collapse167113" data-parent="#sp-ea-16711" role="region" aria-labelledby="ea-header-167113"><div class="ea-body"><p>To optimize for zero-click searches, focus on providing concise, relevant information that answers common user queries. Use headings and bullet points to make your content scannable, and easy to read, and include relevant keywords.</p></div></div></div><div class="ea-card sp-ea-single"><h3 class="ea-header"><span id="What_is_a_featured_snippet"><a class="collapsed" id="ea-header-167114" data-sptoggle="spcollapse" data-sptarget="#collapse167114" aria-controls="collapse167114" href="javascript:void(0)" aria-expanded="false" tabindex="0"><i class="ea-expand-icon ea-icon-expand-plus"></i> What is a featured snippet? </a></span></h3><div class="sp-collapse spcollapse " id="collapse167114" data-parent="#sp-ea-16711" role="region" aria-labelledby="ea-header-167114"><div class="ea-body"><p>A featured snippet is a zero-click search result that displays a brief answer to a user’s query at the top of the search engine results page, above the traditional organic search results.</p></div></div></div><div class="ea-card sp-ea-single"><h3 class="ea-header"><span id="How_can_I_optimize_my_content_for_featured_snippets"><a class="collapsed" id="ea-header-167115" data-sptoggle="spcollapse" data-sptarget="#collapse167115" aria-controls="collapse167115" href="javascript:void(0)" aria-expanded="false" tabindex="0"><i class="ea-expand-icon ea-icon-expand-plus"></i> How can I optimize my content for featured snippets?</a></span></h3><div class="sp-collapse spcollapse " id="collapse167115" data-parent="#sp-ea-16711" role="region" aria-labelledby="ea-header-167115"><div class="ea-body"><p>To optimize for featured snippets, focus on answering common user queries concisely and directly. Use clear headings and structured data to help search engines understand the organization of your content.</p></div></div></div><div class="ea-card sp-ea-single"><h3 class="ea-header"><span id="Are_zero-click_searches_the_end_of_SEO"><a class="collapsed" id="ea-header-167116" data-sptoggle="spcollapse" data-sptarget="#collapse167116" aria-controls="collapse167116" href="javascript:void(0)" aria-expanded="false" tabindex="0"><i class="ea-expand-icon ea-icon-expand-plus"></i> Are zero-click searches the end of SEO?</a></span></h3><div class="sp-collapse spcollapse " id="collapse167116" data-parent="#sp-ea-16711" role="region" aria-labelledby="ea-header-167116"><div class="ea-body"><p>No, zero-click searches are not the end of SEO. While they change the strategy, there are still opportunities to drive traffic to your website through organic search results and other digital marketing channels. Call us at +1-307-209-3608 to plan a result-driven SEO campaign for your business growth.</p></div></div></div><div class="ea-card sp-ea-single"><h3 class="ea-header"><span id="What_role_does_voice_search_play_in_zero-click_searches"><a class="collapsed" id="ea-header-167117" data-sptoggle="spcollapse" data-sptarget="#collapse167117" aria-controls="collapse167117" href="javascript:void(0)" aria-expanded="false" tabindex="0"><i class="ea-expand-icon ea-icon-expand-plus"></i> What role does voice search play in zero-click searches?</a></span></h3><div class="sp-collapse spcollapse " id="collapse167117" data-parent="#sp-ea-16711" role="region" aria-labelledby="ea-header-167117"><div class="ea-body"><p>Voice search plays a significant role in zero-click searches because many voice assistants rely on rich snippets to provide users with answers to their queries. To optimize for voice search, use a conversational tone and target long-tail keywords matching natural language queries.</p></div></div></div><div class="ea-card sp-ea-single"><h3 class="ea-header"><span id="What_are_the_benefits_of_being_featured_in_a_rich_snippet"><a class="collapsed" id="ea-header-167118" data-sptoggle="spcollapse" data-sptarget="#collapse167118" aria-controls="collapse167118" href="javascript:void(0)" aria-expanded="false" tabindex="0"><i class="ea-expand-icon ea-icon-expand-plus"></i> What are the benefits of being featured in a rich snippet?</a></span></h3><div class="sp-collapse spcollapse " id="collapse167118" data-parent="#sp-ea-16711" role="region" aria-labelledby="ea-header-167118"><div class="ea-body"><p>Some benefits of being featured in a rich snippet include increased visibility, improved click-through rates, and higher user engagement. Rich snippets can also help establish your brand as a thought leader in your industry.</p></div></div></div><div class="ea-card sp-ea-single"><h3 class="ea-header"><span id="What_types_of_queries_are_more_likely_to_trigger_zero-click_searches"><a class="collapsed" id="ea-header-167119" data-sptoggle="spcollapse" data-sptarget="#collapse167119" aria-controls="collapse167119" href="javascript:void(0)" aria-expanded="false" tabindex="0"><i class="ea-expand-icon ea-icon-expand-plus"></i> What types of queries are more likely to trigger zero-click searches?</a></span></h3><div class="sp-collapse spcollapse " id="collapse167119" data-parent="#sp-ea-16711" role="region" aria-labelledby="ea-header-167119"><div class="ea-body"><p>Queries that are question-based, such as “What is the capital of France?” or “How do I fix a leaky faucet?” are more likely to trigger zero-click searches.</p></div></div></div></div></div></div><span class="vcard rich-snippet-hidden"><span class="fn"><a href="" 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fusion-last-social-icon" style="color:var(--sharing_social_links_icon_color);" title="Email" href="mailto:?subject=Zero-Click%20Searches%3A%20What%20Are%20They%20and%20How%20They%26%238217%3Bre%20Changing%20SEO%20Game&body=https://digitalguider.com/blog/what-are-zero-click-searches/" target="_self" rel="noopener noreferrer"><span class="screen-reader-text">Email</span></a><div class="fusion-clearfix"></div></div></div></div><section class="about-author"><div class="fusion-title fusion-title-size-three sep-none fusion-sep-none" style="margin-top:10px;margin-bottom:20px;"><h3 class="title-heading-left" style="margin:0;"> About the Author: <a href="" title="Posts by Ryan Gosling" rel="author">Ryan Gosling</a></h3></div><div class="about-author-container"><div class="avatar"> <img data-lazyloaded="1" src="data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHdpZHRoPSI3MiIgaGVpZ2h0PSI3MiIgdmlld0JveD0iMCAwIDcyIDcyIj48cmVjdCB3aWR0aD0iMTAwJSIgaGVpZ2h0PSIxMDAlIiBzdHlsZT0iZmlsbDojY2ZkNGRiO2ZpbGwtb3BhY2l0eTogMC4xOyIvPjwvc3ZnPg==" alt='' data-src='https://secure.gravatar.com/avatar/?s=72&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/?s=144&d=mm&r=g 2x' class='avatar avatar-72 photo avatar-default' height='72' width='72' decoding='async'/></div><div class="description"> Ryan Gosling is a digital marketer who's been working online since 2011. He specializes in content creation, search engine optimization and helps businesses make more money online. He inspires businesses through his blog to go online with strategies that have worked for him.</div></div></section><section class="related-posts single-related-posts"><div class="fusion-title fusion-title-size-three sep-none fusion-sep-none" style="margin-top:10px;margin-bottom:20px;"><h3 class="title-heading-left" style="margin:0;"> Related Posts</h3></div><div class="fusion-carousel fusion-carousel-title-below-image" data-imagesize="fixed" data-metacontent="yes" data-autoplay="no" data-touchscroll="no" data-columns="3" data-itemmargin="50px" data-itemwidth="180" data-touchscroll="yes" data-scrollitems="1"><div class="fusion-carousel-positioner"><ul class="fusion-carousel-holder"><li class="fusion-carousel-item"><div class="fusion-carousel-item-wrapper"><div class="fusion-image-wrapper fusion-image-size-fixed" aria-haspopup="true"> <img data-lazyloaded="1" 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