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style="display:none;visibility:hidden"></iframe></noscript><div id="__next"><div id="layout" class="relative selection:bg-blue selection:text-white" data-device="desktop"><div class="fixed hidden lg:flex py-[3.6vmax] top-0 left-0 mix-blend-difference h-[100dvh] w-[5vmax] z-20 items-end" id="sidebar"><div class="flex flex-col items-center w-full gap-[1.5vmax]" data-exit-animation="true"><a href="https://x.com/atomicdothealth" class="flex justify-center items-center w-[3vmax] h-[3vmax] p-[0.75vmax]" data-cursor-link="true" target="_blank" rel="noreferrer"><div class="relative h-full w-full"><img alt="" loading="lazy" decoding="async" data-nimg="fill" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" src="https://atomichealth.cdn.prismic.io/atomichealth/1270d2c1-71da-4238-94ce-910e43177875_x-twitter.svg"/></div></a><a href="https://www.linkedin.com/company/atomichealth/" class="flex justify-center items-center w-[3vmax] h-[3vmax] 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border text-body px-[2vmax] md:px-[1.5vmax] py-[1.5vmax] md:py-[.7vmax] gap-[.5vmax] text-white lg:px-[2.5vmax]"><span class="block overflow-hidden relative hover-link"><span class="block transition-transform duration-500 origin-top-left hover-link-text">Work with us</span><span class="block absolute translate-y-[100%] tracking-wide transition-transform origin-top-left duration-500 rotate-12 top-0 italic hover-link-text">Work with us</span></span></button></a><div class="lg:hidden flex items-center justify-center shrink-0 pointer-events-auto" id="mobile-menu-button" data-cursor-link="true"></div></header><div id="scroll-wrapper" class="overflow-y-scroll h-[100dvh] noscrollbar" style="scrollbar-width:none"><div id="smooth-content" style="scrollbar-width:none" class="noscrollbar"><div class="pt-[12vmax] section-default bg-white relative z-10 w-screen" data-exit-animation="true"><div class="flex flex-col md:flex-row gap-[3vmax] md:gap-[2vmax]"><h1 class="text-display-1 flex-1" data-title="true"><span class="block break-all" data-title-line="true"><span class="italic">PaSeva</span></span></h1><div class="flex flex-col gap-[2vmax] items-start"><div class="flex flex-col gap-[.5vmax]"><span class="block text-body">Visual identity system</span><span class="block text-body">Rebrand</span><span class="block text-body">Custom icon suite</span><span class="block text-body">Website design</span></div><span class="inline-block text-body relative group/link font-light"><a href="https://paseva.com/" target="_blank" rel="noreferrer" data-cursor-link="true">Visit website</a><span class="group-hover/link:scale-x-0 transition-transform duration-300 origin-right absolute left-0 right-0 bottom-0 h-[1px] bg-dark delay-200 group-hover/link:delay-0"></span><span class="group-hover/link:scale-x-100 scale-x-0 group-hover/link:delay-200 transition-transform duration-300 origin-left absolute left-0 right-0 bottom-0 h-[1px] bg-dark"></span></span></div></div><div class="w-full h-[80vw] md:h-[40vw] mt-[3vmax] overflow-hidden bg-grey/10"><div class="relative h-[120%]"><img alt="" fetchpriority="high" decoding="async" data-nimg="fill" class="object-cover opacity-0" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" sizes="100vw" srcSet="/_next/image?url=https%3A%2F%2Fimages.prismic.io%2Fatomichealth%2F65831ebf531ac2845a26d3b1_Maskgroup.png%3Fauto%3Dformat%2Ccompress&w=640&q=75 640w, /_next/image?url=https%3A%2F%2Fimages.prismic.io%2Fatomichealth%2F65831ebf531ac2845a26d3b1_Maskgroup.png%3Fauto%3Dformat%2Ccompress&w=750&q=75 750w, /_next/image?url=https%3A%2F%2Fimages.prismic.io%2Fatomichealth%2F65831ebf531ac2845a26d3b1_Maskgroup.png%3Fauto%3Dformat%2Ccompress&w=828&q=75 828w, /_next/image?url=https%3A%2F%2Fimages.prismic.io%2Fatomichealth%2F65831ebf531ac2845a26d3b1_Maskgroup.png%3Fauto%3Dformat%2Ccompress&w=1080&q=75 1080w, /_next/image?url=https%3A%2F%2Fimages.prismic.io%2Fatomichealth%2F65831ebf531ac2845a26d3b1_Maskgroup.png%3Fauto%3Dformat%2Ccompress&w=1200&q=75 1200w, /_next/image?url=https%3A%2F%2Fimages.prismic.io%2Fatomichealth%2F65831ebf531ac2845a26d3b1_Maskgroup.png%3Fauto%3Dformat%2Ccompress&w=1920&q=75 1920w, /_next/image?url=https%3A%2F%2Fimages.prismic.io%2Fatomichealth%2F65831ebf531ac2845a26d3b1_Maskgroup.png%3Fauto%3Dformat%2Ccompress&w=2048&q=75 2048w, /_next/image?url=https%3A%2F%2Fimages.prismic.io%2Fatomichealth%2F65831ebf531ac2845a26d3b1_Maskgroup.png%3Fauto%3Dformat%2Ccompress&w=3840&q=75 3840w" src="/_next/image?url=https%3A%2F%2Fimages.prismic.io%2Fatomichealth%2F65831ebf531ac2845a26d3b1_Maskgroup.png%3Fauto%3Dformat%2Ccompress&w=3840&q=75"/></div></div></div><div class="section-default bg-white relative z-10 w-screen py-[8vmax] md:py-[12vmax] flex flex-col gap-[6vmax]" data-exit-animation="true"><div class="flex flex-col md:flex-row justify-between gap-[3vmax] md:gap-[15vmax]"><h3 class="text-grey whitespace-nowrap italic text-[3.6vmax] md:text-med">Problem</h3><p class="flex-1 text-h4 md:text-small font-light text-dark flex flex-col gap-[2vmax]"><span class="block">PaSeva was set to launch their new home healthcare management platform, accompanied by a fresh visual identity and an updated website experience. Their goal was to present a modern brand that resonates with their audience, while preserving their established reputation in healthcare. This introduction was strategically planned for an upcoming industry conference, showcasing their commitment to innovation and trust in the sector. </span></p></div><div class="flex flex-col md:flex-row justify-between gap-[3vmax] md:gap-[15vmax]"><h3 class="text-grey whitespace-nowrap italic text-[3.6vmax] md:text-med">Solution</h3><p class="flex-1 text-h4 md:text-small font-light text-dark flex flex-col gap-[2vmax]"><span class="block">Diving into PaSeva's brand design, we aimed to craft a logo that would echo the innovation at the heart of their healthcare management solutions. The logo we designed is not just unique; it's a visual statement of PaSeva's commitment to modernity and clarity in a complex industry.</span><span class="block">The color scheme strikes a balance between warmth and contemporary vibes, chosen to be inviting yet indicative of cutting-edge technology. The aesthetic of the brand system reflects this with clean lines and a mix of cool blues with energizing greens, suggesting a blend of trustworthiness and vibrancy.</span><span class="block">This visual overhaul wasn't just about a new look—it was about creating a suite of design elements that together enhance their value proposition and solidify PaSeva's brand perception as modern, accessible, and innovative.</span></p></div><div class="flex flex-col gap-[2vmax] py-[6vmax]"><div class="grid gap-[2vmax]" style="grid-template-columns:repeat(2,1fr)"><div class="relative" style="aspect-ratio:1 / 1;background:rgb(58,137,255)"><img alt="" loading="lazy" decoding="async" data-nimg="fill" class="object-cover w-full h-full opacity-0 block" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" sizes="100vw" srcSet="/_next/image?url=https%3A%2F%2Fimages.prismic.io%2Fatomichealth%2F65a7ebc77a5e8b1120d59efa_PasevaLogo_.png%3Fauto%3Dformat%2Ccompress&w=640&q=75 640w, /_next/image?url=https%3A%2F%2Fimages.prismic.io%2Fatomichealth%2F65a7ebc77a5e8b1120d59efa_PasevaLogo_.png%3Fauto%3Dformat%2Ccompress&w=750&q=75 750w, /_next/image?url=https%3A%2F%2Fimages.prismic.io%2Fatomichealth%2F65a7ebc77a5e8b1120d59efa_PasevaLogo_.png%3Fauto%3Dformat%2Ccompress&w=828&q=75 828w, /_next/image?url=https%3A%2F%2Fimages.prismic.io%2Fatomichealth%2F65a7ebc77a5e8b1120d59efa_PasevaLogo_.png%3Fauto%3Dformat%2Ccompress&w=1080&q=75 1080w, /_next/image?url=https%3A%2F%2Fimages.prismic.io%2Fatomichealth%2F65a7ebc77a5e8b1120d59efa_PasevaLogo_.png%3Fauto%3Dformat%2Ccompress&w=1200&q=75 1200w, /_next/image?url=https%3A%2F%2Fimages.prismic.io%2Fatomichealth%2F65a7ebc77a5e8b1120d59efa_PasevaLogo_.png%3Fauto%3Dformat%2Ccompress&w=1920&q=75 1920w, /_next/image?url=https%3A%2F%2Fimages.prismic.io%2Fatomichealth%2F65a7ebc77a5e8b1120d59efa_PasevaLogo_.png%3Fauto%3Dformat%2Ccompress&w=2048&q=75 2048w, /_next/image?url=https%3A%2F%2Fimages.prismic.io%2Fatomichealth%2F65a7ebc77a5e8b1120d59efa_PasevaLogo_.png%3Fauto%3Dformat%2Ccompress&w=3840&q=75 3840w" src="/_next/image?url=https%3A%2F%2Fimages.prismic.io%2Fatomichealth%2F65a7ebc77a5e8b1120d59efa_PasevaLogo_.png%3Fauto%3Dformat%2Ccompress&w=3840&q=75"/></div><div class="relative" style="aspect-ratio:1 / 1;background:rgb(58,137,255)"><img alt="" loading="lazy" decoding="async" data-nimg="fill" class="object-cover w-full h-full opacity-0 block" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" sizes="100vw" srcSet="/_next/image?url=https%3A%2F%2Fimages.prismic.io%2Fatomichealth%2F65aad6b838f662e9dd2118bb_CaseStudy_Brand.png%3Fauto%3Dformat%2Ccompress&w=640&q=75 640w, 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/_next/image?url=https%3A%2F%2Fimages.prismic.io%2Fatomichealth%2F65aad6b838f662e9dd2118bb_CaseStudy_Brand.png%3Fauto%3Dformat%2Ccompress&w=3840&q=75 3840w" src="/_next/image?url=https%3A%2F%2Fimages.prismic.io%2Fatomichealth%2F65aad6b838f662e9dd2118bb_CaseStudy_Brand.png%3Fauto%3Dformat%2Ccompress&w=3840&q=75"/></div></div><div class="grid gap-[2vmax]" style="grid-template-columns:repeat(1,1fr)"><div class="relative" style="aspect-ratio:2876 / 1272;background:rgb(58,137,255)"><img alt="" loading="lazy" decoding="async" data-nimg="fill" class="object-cover w-full h-full opacity-0 block" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" sizes="100vw" srcSet="/_next/image?url=https%3A%2F%2Fimages.prismic.io%2Fatomichealth%2F65959ce0531ac2845a27176b_PasevaWebsite.png%3Fauto%3Dformat%2Ccompress&w=640&q=75 640w, /_next/image?url=https%3A%2F%2Fimages.prismic.io%2Fatomichealth%2F65959ce0531ac2845a27176b_PasevaWebsite.png%3Fauto%3Dformat%2Ccompress&w=750&q=75 750w, /_next/image?url=https%3A%2F%2Fimages.prismic.io%2Fatomichealth%2F65959ce0531ac2845a27176b_PasevaWebsite.png%3Fauto%3Dformat%2Ccompress&w=828&q=75 828w, /_next/image?url=https%3A%2F%2Fimages.prismic.io%2Fatomichealth%2F65959ce0531ac2845a27176b_PasevaWebsite.png%3Fauto%3Dformat%2Ccompress&w=1080&q=75 1080w, /_next/image?url=https%3A%2F%2Fimages.prismic.io%2Fatomichealth%2F65959ce0531ac2845a27176b_PasevaWebsite.png%3Fauto%3Dformat%2Ccompress&w=1200&q=75 1200w, /_next/image?url=https%3A%2F%2Fimages.prismic.io%2Fatomichealth%2F65959ce0531ac2845a27176b_PasevaWebsite.png%3Fauto%3Dformat%2Ccompress&w=1920&q=75 1920w, /_next/image?url=https%3A%2F%2Fimages.prismic.io%2Fatomichealth%2F65959ce0531ac2845a27176b_PasevaWebsite.png%3Fauto%3Dformat%2Ccompress&w=2048&q=75 2048w, /_next/image?url=https%3A%2F%2Fimages.prismic.io%2Fatomichealth%2F65959ce0531ac2845a27176b_PasevaWebsite.png%3Fauto%3Dformat%2Ccompress&w=3840&q=75 3840w" src="/_next/image?url=https%3A%2F%2Fimages.prismic.io%2Fatomichealth%2F65959ce0531ac2845a27176b_PasevaWebsite.png%3Fauto%3Dformat%2Ccompress&w=3840&q=75"/></div></div></div><div class="flex flex-col md:flex-row justify-between gap-[3vmax] md:gap-[15vmax]"><h3 class="text-grey whitespace-nowrap italic text-[3.6vmax] md:text-med">Results</h3><p class="flex-1 text-h4 md:text-small font-light text-dark flex flex-col gap-[2vmax]"><span class="block [&>a]:underline">At the industry conference, PaSeva's introduction made waves. Attendees were not just impressed; they were genuinely thrilled by what PaSeva had to offer. The visual overhaul received widespread acclaim, successfully grabbing the attention and sparking enthusiasm that the team had envisioned. The unveiling of their new website reinforced their refreshed brand identity, perfectly aligning with their mission to simplify home healthcare operations and empower healthcare facilities with the latest solutions.</span></p></div><div class="flex flex-col relative items-end py-[3vmax]"><div class="relative group/nextlink"><div class="mt-[2vmax] flex items-center text-big gap-[1.2vmax] italic"><p class="">ArisGlobal </p><span class="block group-hover/nextlink:translate-x-[30%] transition-transform duration-500">→</span></div><div data-cursor-visit="true" class="w-[30vmax] h-[20vmax] absolute left-[50%] top-[50%] translate-x-[-50%] translate-y-[-50%]"><a class="block w-full h-full" draggable="false" href="/work/aris-global"></a></div></div></div></div><div data-exit-animation="true"><footer data-speed="0.6" class="min-h-[101dvh] relative z-10 bg-dark flex flex-col items-center justify-between selection:bg-pink section-default"><div></div><div class="flex items-center flex-col w-full 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