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@font-face { font-family: 'Open Sans'; font-style: italic; font-weight: 400; src: local('Open Sans Italic'), local('OpenSans-Italic'), url(https://fonts.gstatic.com/s/opensans/v13/xjAJXh38I15wypJXxuGMBkbcKLIaa1LC45dFaAfauRA.woff2) format('woff2'); unicode-range: U+1F00-1FFF; } /* greek */ @font-face { font-family: 'Open Sans'; font-style: italic; font-weight: 400; src: local('Open Sans Italic'), local('OpenSans-Italic'), url(https://fonts.gstatic.com/s/opensans/v13/xjAJXh38I15wypJXxuGMBmo_sUJ8uO4YLWRInS22T3Y.woff2) format('woff2'); unicode-range: U+0370-03FF; } /* vietnamese */ @font-face { font-family: 'Open Sans'; font-style: italic; font-weight: 400; src: local('Open Sans Italic'), local('OpenSans-Italic'), url(https://fonts.gstatic.com/s/opensans/v13/xjAJXh38I15wypJXxuGMBr6up8jxqWt8HVA3mDhkV_0.woff2) format('woff2'); unicode-range: U+0102-0103, U+1EA0-1EF9, U+20AB; } /* latin-ext */ @font-face { font-family: 'Open Sans'; font-style: italic; font-weight: 400; src: local('Open Sans Italic'), local('OpenSans-Italic'), url(https://fonts.gstatic.com/s/opensans/v13/xjAJXh38I15wypJXxuGMBiYE0-AqJ3nfInTTiDXDjU4.woff2) format('woff2'); unicode-range: U+0100-024F, U+1E00-1EFF, U+20A0-20AB, U+20AD-20CF, U+2C60-2C7F, U+A720-A7FF; } /* latin */ @font-face { font-family: 'Open Sans'; font-style: italic; font-weight: 400; src: local('Open Sans Italic'), local('OpenSans-Italic'), url(https://fonts.gstatic.com/s/opensans/v13/xjAJXh38I15wypJXxuGMBo4P5ICox8Kq3LLUNMylGO4.woff2) format('woff2'); unicode-range: U+0000-00FF, U+0131, U+0152-0153, U+02C6, U+02DA, U+02DC, U+2000-206F, U+2074, U+20AC, U+2212, U+2215, U+E0FF, U+EFFD, U+F000; } /* cyrillic-ext */ @font-face { font-family: 'Open Sans'; font-style: italic; font-weight: 600; src: local('Open Sans Semibold Italic'), local('OpenSans-SemiboldItalic'), url(https://fonts.gstatic.com/s/opensans/v13/PRmiXeptR36kaC0GEAetxmgpAmOCqD37_tyH_8Ri5MM.woff2) format('woff2'); unicode-range: U+0460-052F, U+20B4, U+2DE0-2DFF, U+A640-A69F; } /* cyrillic */ @font-face { font-family: 'Open Sans'; font-style: italic; font-weight: 600; src: local('Open Sans Semibold Italic'), local('OpenSans-SemiboldItalic'), url(https://fonts.gstatic.com/s/opensans/v13/PRmiXeptR36kaC0GEAetxsPNMTLbnS9uQzHQlYieHUU.woff2) format('woff2'); unicode-range: U+0400-045F, U+0490-0491, U+04B0-04B1, U+2116; } /* greek-ext */ @font-face { font-family: 'Open Sans'; font-style: italic; font-weight: 600; src: local('Open Sans Semibold Italic'), local('OpenSans-SemiboldItalic'), url(https://fonts.gstatic.com/s/opensans/v13/PRmiXeptR36kaC0GEAetxgyhumQnPMBCoGYhRaNxyyY.woff2) format('woff2'); unicode-range: U+1F00-1FFF; } /* greek */ @font-face { font-family: 'Open Sans'; font-style: italic; font-weight: 600; src: local('Open Sans Semibold Italic'), local('OpenSans-SemiboldItalic'), url(https://fonts.gstatic.com/s/opensans/v13/PRmiXeptR36kaC0GEAetxhUVAXEdVvYDDqrz3aeR0Yc.woff2) format('woff2'); unicode-range: U+0370-03FF; } /* vietnamese */ @font-face { font-family: 'Open Sans'; font-style: italic; font-weight: 600; src: local('Open Sans Semibold Italic'), local('OpenSans-SemiboldItalic'), url(https://fonts.gstatic.com/s/opensans/v13/PRmiXeptR36kaC0GEAetxlf4y_3s5bcYyyLIFUSWYUU.woff2) format('woff2'); unicode-range: U+0102-0103, U+1EA0-1EF9, U+20AB; } /* latin-ext */ @font-face { font-family: 'Open Sans'; font-style: italic; font-weight: 600; src: local('Open Sans Semibold Italic'), local('OpenSans-SemiboldItalic'), url(https://fonts.gstatic.com/s/opensans/v13/PRmiXeptR36kaC0GEAetxnywqdtBbUHn3VPgzuFrCy8.woff2) format('woff2'); unicode-range: U+0100-024F, U+1E00-1EFF, U+20A0-20AB, U+20AD-20CF, U+2C60-2C7F, U+A720-A7FF; } /* latin */ @font-face { font-family: 'Open Sans'; font-style: italic; font-weight: 600; src: local('Open Sans Semibold Italic'), local('OpenSans-SemiboldItalic'), url(https://fonts.gstatic.com/s/opensans/v13/PRmiXeptR36kaC0GEAetxl2umOyRU7PgRiv8DXcgJjk.woff2) format('woff2'); unicode-range: U+0000-00FF, U+0131, U+0152-0153, U+02C6, U+02DA, U+02DC, U+2000-206F, U+2074, U+20AC, U+2212, U+2215, U+E0FF, U+EFFD, U+F000; } /* ==== fonts end ==== */ /* ==== biz menu ==== */ @media only screen and (min-width:1000px) { .biz-response-menu {display:none;} .biz-logo {width: 40px !important; height: 40px !important; margin-bottom: -6px !important;} } @media only screen and (max-width:1000px) { .biz-menu {display:none;} .biz-logo {width: 40px !important; height: 40px !important; margin-bottom: -6px !important;} } @media only screen and (min-width:290px) and (max-width: 1023px) { .product-title {font-size: 16px !important;} .listing-title {font-size: 16px !important;} .biz-logo {width: 40px !important; height: 40px !important; margin-bottom: -6px !important;} } @media only screen and (min-width:1024px) and (max-width: 1400px) { .product-title {font-size: 17px !important;} .listing-title {font-size: 17px !important;} .biz-logo {width: 40px !important; height: 40px !important; margin-bottom: -6px !important;} } @media only screen and (max-width: 1024px) { .biz-logo {width: 40px !important; height: 40px !important; margin-bottom: -6px !important;} } .container { position: fixed; z-index:2; top: 0; left: 0; bottom: 0; } .menubg { background-color: rgba(0, 0, 0, 1.0); width: 100%; position:fixed; z-index:99; top: 0; height: auto; } .product-title { font-family: 'Open Sans', sans-serif; font-weight: 600; text-transform: uppercase; font-size: 18px; color: #ffffff; padding-left: 20px; } .listing-title { font-family: 'Open Sans', sans-serif; font-weight: 300; text-transform: uppercase; font-size: 18px; color: #ffffff; } .biz-menu { font-family: 'Open Sans', sans-serif; font-weight: 300; text-transform: uppercase; font-size: 12px; color: #a1a1a1; } .biz-menu-po { font-family: 'Open Sans', sans-serif; font-weight: 300; text-transform: uppercase; font-size: 12px; color: #ffffff; } .drop-down-arrow { width: 0; height: 0; border-style: solid; border-width: 10px 5px 0 5px; border-color: #ffffff transparent transparent transparent; padding-top: -30px; } /* ==== biz menu end ===== */ @media only screen and (max-width: 1023px) { .company-logo {width: 240px !important; height: auto !important; margin-left: 4% !important; padding-top: 80px !important;} } @media only screen and (min-width: 1024px) { .company-logo {width: 340px !important; height: auto !important; padding-left: 5% !important; padding-right: 2% !important; padding-top: 105px !important;} } @media only screen and (max-width: 1024px) { .instagram-icon {width: 30px !important; height: auto !important;} } @media only screen and (max-width: 800px) { .instagram-icon {width: 26px !important; height: auto !important;} } @media only screen and (max-width: 500px) { .instagram-icon {width: 20px !important; height: auto !important;} } @media only screen and (max-width: 1024px) { .twitter-icon {width: 30px !important; height: auto !important;} } @media only screen and (max-width: 800px) { .twitter-icon {width: 26px !important; height: auto !important;} } @media only screen and (max-width: 500px) { .twitter-icon {width: 20px !important; height: auto !important;} } @media only screen and (max-width: 1024px) { .facebook-icon {width: 30px !important; height: auto !important;} } @media only screen and (max-width: 800px) { .facebook-icon {width: 26px !important; height: auto !important;} } @media only screen and (max-width: 500px) { .facebook-icon {width: 20px !important; height: auto !important;} } @media only screen and (max-width: 1024px) { .linkedin-icon {width: 30px !important; height: auto !important;} } @media only screen and (max-width: 800px) { .linkedin-icon {width: 26px !important; height: auto !important;} } @media only screen and (max-width: 500px) { .linkedin-icon {width: 20px !important; height: auto !important;} } @media only screen and (max-width: 1024px) { .youtube-icon {width: 30px !important; height: auto !important;} } @media only screen and (max-width: 800px) { .youtube-icon {width: 26px !important; height: auto !important;} } @media only screen and (max-width: 500px) { .youtube-icon {width: 20px !important; height: auto !important;} } @media only screen and (max-width: 1024px) { .more-icon {width: 30px !important; height: auto !important;} } @media only screen and (max-width: 800px) { .more-icon {width: 26px !important; height: auto !important;} } @media only screen and (max-width: 500px) { .more-icon {width: 20px !important; height: auto !important;} } /* ==== slider ===== */ #ninja-slider { width:100%; height: 700px; background:#333; padding: 0px 0; margin:0 auto; overflow:hidden; box-sizing:border-box; } #ninja-slider.fullscreen { background:black; } #ninja-slider .slider-inner { max-width:100%; max-height:700px; margin:0 auto;/*center-aligned */ font-size:0px; position:relative; box-sizing:border-box; } #ninja-slider.fullscreen .slider-inner { width:100%; max-height:700px; max-width:100%; } #ninja-slider ul { /*overflow:hidden;*/ position:relative; list-style:none; padding:0; box-sizing:border-box; } #ninja-slider li { width:100%; height:100%; top:0; left:0; position: absolute; font-size:12px; list-style:none; margin:0; padding:0; opacity:0; overflow:hidden; box-sizing:border-box; } #ninja-slider li.ns-show { opacity:1; } /* --------- slider image ------- */ #ninja-slider .ns-img { background-color:rgba(0,0,0,0); background-size:contain;/*Note: If transitionType is zoom, it will be overridden to cover.*/ cursor:default; display:block; position: absolute; width:100%; height:100%; background-repeat:no-repeat; background-position:center center; top:-130px; left:0; border:0; } /*---------- Captions -------------------*/ #ninja-slider .caption { padding:20px 40px; margin:auto; left:0;right:0; top:auto;bottom:40%; width:50%; text-align:center; font-family: 'Open Sans',sans-serif; font-style: normal; font-weight: 400; font-size:16px; line-height: 150%; color:#fff; position:absolute; z-index: 12; box-sizing:border-box; opacity:0; -webkit-transition:opacity 1s ease-in; transition:opacity 1s ease-in; } #ninja-slider li[class*='-s'] .caption { opacity:1; } #ninja-slider .caption-title { padding:20px 40px; margin:auto; left:0;right:0; top:auto;bottom:47%; width:50%; text-align:center; font-family: 'Open Sans',sans-serif; font-style: normal; font-weight: 600; font-size:30px; line-height: 150%; color:#fff; position:absolute; z-index: 12; box-sizing:border-box; opacity:0; -webkit-transition:opacity 1s ease-in; transition:opacity 1s ease-in; } #ninja-slider li[class*='-s'] .caption-title { opacity:1; } /* ---------If there are videos ------- */ #ninja-slider .video, .video-playbutton-layer { top:-130px; left:0; border:0; width: 100%;height: 700px; text-align: center; background: black; position: absolute; } /* And if you have added the HTML: <div class="video-playbutton-layer"></div> */ .video-playbutton-layer { background: transparent url(video-play-btn.png) no-repeat center center; cursor:pointer; top:0px; } /* And if you have YouTube or Vimeo */ #ninja-slider div.stopVideoIcon { position:absolute; width:30px;height:30px; top:0;right:0px; margin:0 0 6px 6px; background:rgba(0,0,0,0.7); border-bottom-left-radius:4px; cursor:pointer; } #ninja-slider div.stopVideoIcon::before { content:"+"; color:white; font:bold 30px/30px arial; -webkit-transform:rotate(45deg); transform: rotate(45deg); display:block; } /* ---------Arrow buttons ------- */ /* The arrow button id should be: slider id + ("-prev", "-next", and "-pause-play") */ #ninja-slider-pause-play { display:none;} #ninja-slider-prev, #ninja-slider-next { position: absolute; display:inline-block; width:92px; height:92px; line-height:100px; top: 50%; margin:0; margin-top:-40px;/*pager's height should also be counted*/ background-color:none; background-color:#ccc\9;/*IE8 hack*/ backface-visibility:hidden; color:white; overflow:hidden; white-space:nowrap; -webkit-user-select: none; user-select:none; z-index:11; opacity:0.2; cursor:pointer; font-family: 'Open Sans',sans-serif; font-size:10px; cursor:pointer; -webkit-transition:all 0.7s; transition:all 0.7s; -webkit-transform:scale(1,1.3); transform:scale(1,1.3); /*border:1px solid white;*/ } #ninja-slider-prev:hover, #ninja-slider-next:hover { opacity:1; /*background-color:rgba(0,0,0,0.4);*/ } #ninja-slider-prev { left: 4%; } #ninja-slider-next { right: 4%; } /*pagination within the prev/next buttons*/ #ninja-slider-prev div {opacity:0;margin-left:48px;margin-top:-2px;transition:opacity 0.7s; z-index:12; position: absolute;} #ninja-slider-next div {opacity:0;float:right;margin-left:25px;margin-top:-2px;transition:opacity 0.7s; z-index:12; position: absolute;} #ninja-slider-prev:hover div, #ninja-slider-next:hover div{opacity:1; z-index:12; position: absolute;} /* arrows */ #ninja-slider-prev::before, #ninja-slider-next::before { position: absolute; top: 25px; content: ""; display: inline-block; width: 40px; height: 40px; border-left: 4px solid #ccc; border-top: 4px solid #ccc; } #ninja-slider-prev::before { -ms-transform:rotate(-45deg);/*IE 9*/ -webkit-transform:rotate(-45deg); transform: rotate(-45deg); backface-visibility:hidden; right:10px; } #ninja-slider-next::before { -ms-transform:rotate(135deg);/*IE 9*/ -webkit-transform:rotate(135deg); transform: rotate(135deg); backface-visibility:hidden; left:10px; } /*------ pager(nav bullets) ------*/ /* The pager id should be: slider id + "-pager" */ /* #ninja-slider-pager { display:none;}*/ #ninja-slider-pager { padding-top:-100px; /* set the distance away from the slider */ margin:0 auto; /* center align */ text-align:center; display:table; font-size:0; z-index:13; position: absolute; background-color: rgba(0,0,0,0.3); } #ninja-slider-pager a { display:inline-block; width: 10px; height: 10px; background-color: #888; font-size:0; /* Non-zero will show the index num */ margin:2px 6px; cursor:pointer; border-radius:10px; box-shadow:inset 0 1px 3px #666666; z-index:13; position: absolute; background-color: rgba(0,0,0,0.3); } #ninja-slider-pager a:hover { opacity:0.6; background-color: rgba(0,0,0,0.3); z-index:13; position: absolute; } #ninja-slider-pager a.active { background-color:#ccc; box-shadow:0 1px 1px rgba(0,0,0,.5); z-index:13; position: absolute; } #ninja-slider-pager, #ninja-slider-prev, #ninja-slider-next, #ninja-slider-pause-play { -webkit-touch-callout: none; -webkit-user-select: none; user-select: none; z-index:13; position: absolute; background-color: rgba(0,0,0,0.3); } /*------ Responsive settings ------*/ @media only screen and (max-width:1024px){ #ninja-slider-prev { left: -12px; } #ninja-slider-next { right: -12px; } } @media only screen and (max-width:600px){ #ninja-slider-prev, #ninja-slider-next, #ninja-slider-pager { display:none; } } /* ==== slider end ===== */ /* ==== welcome ===== */ .welcome { font-family: 'Montserrat', open sans, sans-serif; font-weight: 300; font-size: 20px; color: #2a2b2f; } .welcome-po { font-family: 'Montserrat', open sans, sans-serif; font-weight: 400; font-size: 32px; color: #2a2b2f; margin-bottom: 3px; } @media only screen and (max-width: 598px) { .welcome-po {font-size: 14px !important;} } @media only screen and (max-width: 800px) { .welcome-po {font-size: 20px !important; padding-top: 3px;} } .about-intro { font-family: 'Montserrat', open sans, sans-serif; font-weight: 300i; font-style: italic; font-size: 16px; color: #656565; } @media only screen and (min-width:290px) and (max-width: 1023px) { .about-intro {font-size: 13px !important;} } @media only screen and (min-width:1024px) and (max-width: 1400px) { .about-intro {font-size: 14px !important;} } /* ==== welcome end===== */ .connect { font-family: 'Open Sans', sans-serif; font-weight: 300; font-size: 20px; color: #2a2b2f; } @media only screen and (max-width: 1000px) { .connect { font-family: 'Open Sans', sans-serif; font-weight: 300; font-size: 16px; color: #2a2b2f; } } @media only screen and (max-width: 800px) { .connect { font-family: 'Open Sans', sans-serif; font-weight: 300; font-size: 15px; color: #2a2b2f; } } @media only screen and (max-width: 599px) { .connect { font-family: 'Open Sans', sans-serif; font-weight: 300; font-size: 14px; color: #2a2b2f; } } @media only screen and (max-width: 499px) { .connect { font-family: 'Open Sans', sans-serif; font-weight: 300; font-size: 12px; color: #2a2b2f; } } .xPOPageHeadingsPageHeadingFontx { font-family: 'Open Sans', sans-serif; color: #2a2b2f; font-weight: 600; font-size: 35px; text-transform: uppercase; } .heading-line { border-style: solid; border-width: 0px 0px 2px 0px; border-color: #cd2121; width: 75px; } .readmore-btn { -webkit-border-radius: 4; -moz-border-radius: 4; border-radius: 4px; font-family: 'Open Sans', sans-serif; font-weight: 700; color: #2a2b2f; font-size: 14px; text-transform: uppercase; background: #ffffff; padding: 10px 20px 10px 20px; border: solid #2a2b2f 2px; text-decoration: none; } .readmore-btn-container { position: absolute; z-index: 4; margin-top: -22px; padding-left:10px; padding-right:10px; background-color: #ffffff; display: inline-block; } .stripe { margin-top: 0px; height: 1px; background-color: #e8e8e8; } .xPOBrowseSummaryFontx img { padding-right: 20px; } td.newsjobsarea a b { -webkit-border-radius: 0; -moz-border-radius: 0; border-radius: 0px; color: #ffffff; font-size: 14px; background-color: #656565; text-transform: uppercase; text-decoration: none; padding: 7px 15px 7px 15px; margin-bottom: -20px; font-weight: 700; } .back-to-top { position: fixed; z-index: 99; bottom: 0; right: 0; padding-right: 4%; padding-bottom: 4%; } .footer a:link { font-family: 'Open Sans', sans-serif; text-transform: uppercase; font-size: 12px; color: #ffffff; font-weight: 400; padding-bottom: 7px; padding-top: 50px; } .footer a:visited { font-family: 'Open Sans', sans-serif; text-transform: uppercase; font-size: 12px; color: #ffffff; font-weight: 400; padding-bottom: 7px; padding-top: 50px; } .footer a:hover { font-family: 'Open Sans', sans-serif; text-transform: uppercase; font-size: 12px; color: #ffffff; font-weight: 400; border-bottom: 2px solid rgb(205, 33, 33); padding-bottom: 5px; padding-top: 50px; width: 100%; } .footer a:active { font-family: 'Open Sans', sans-serif; text-transform: uppercase; font-size: 12px; color: #ffffff; font-weight: 400; border-bottom: 2px solid rgb(205, 33, 33); padding-bottom: 5px; padding-top: 50px; width: 100%; } .Logo-Menu-Active { position: absolute; top: 40px; z-index: 50; background: -moz-linear-gradient(top,rgba(0,0,0,0.5) 0,rgba(0,0,0,0.0) 100%); background: -webkit-linear-gradient(top,rgba(0,0,0,0.5) 0,rgba(0,0,0,0.0) 100%); } .xkContentImage-xxx-xxx img { margin-right: 15px; margin-bottom: 10px; } .xkInstance-Body img { padding-bottom: 15px; padding-right: 15px; } blockquote { position: relative; font-size: 18px; font-style: italic; quotes: "“" "”" "‘" "’"; } blockquote:before { color: #ccc; content: open-quote; font-size: 5em; line-height: .1em; margin-right: .4em; vertical-align: -0.4em; } blockquote:after { color: #ccc; content: close-quote; font-size: 5em; line-height: .1em; vertical-align: -0.6em; } blockquote p { display: inline; } .xPOPageHeadingsPageHeadingFontx { text-align: center; } ============= .kAuthor a{font-size:10px}.xPOViewingPressReleasesSummaryFontx{margin-top:10px;margin-bottom:10px;} * img, * table{ border: 0px;} * table{border-collapse:collapse} * table tr td{margin:0px;padding:0px;} #zContentPage ul li {list-style:none;list-style-type: none;background: url(https://biz-file.com/res/img/dot_r.gif) no-repeat;background-position: 0 .2em;padding:0 0 0 1.4em;margin:0px;} #zContentPage ul{padding:0px;margin:0px} #zContentPage .zTick li {list-style:none;list-style-type: none;background: url(https://biz-file.com/res/img/black_tick.gif) no-repeat;background-position: 0 .2em;padding-left:1.3em;margin:0px;}.pressoffice-dynamic-content-table a {color: #000000; font-weight:normal; text-decoration:none; }.pressoffice-dynamic-content-table a:link {color: #000000; font-weight:normal; text-decoration:none; }.pressoffice-dynamic-content-table a:hover{color: #000000 !important;text-decoration:none !important; } body{ font-family: Montserrat, open sans, sans-serif; font-size: 16Px; color: #656565; font-weight: 300; line-height: 160%;} TD{ font-family: Montserrat, open sans, sans-serif; font-size: 16Px; color: #656565; font-weight: 300; line-height: 160%;} h3, h4{ font-family: Montserrat, open sans, sans-serif !important; font-size: 16Px !important; color: #656565 !important; font-weight: 300 !important; line-height: 160% !important;font-weight:bold !important;} TD a {color: #000000; font-weight:normal; text-decoration:none; } TD a:link {color: #000000; font-weight:normal; text-decoration:none; } TD a:active {color: #000000; font-weight:normal; text-decoration:none; } TD a:hover{ color: #000000 !important;text-decoration:none !important; } .xPOFrontPageSectionHeadingx{font-family: Montserrat, open sans, sans-serif; font-size: 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a.kBC-ContentTitle { font-weight: normal; text-decoration: none; border-bottom: 1px dotted #cccccc; } span.kBC-Date { color: #333; font-size: 11px; font-weight: bold; padding: 0 10px; float: right; } span.kBC-Date-new1 { text-transform: uppercase; float: left !important; padding: 0 0px !important; } div.kBC-Buttons { clear: right; float: right; height: 20px; white-space: nowrap; } div.kBC-Buttons-new1 { float: left !important; } .kBC-Buttons .kButton { margin-top: 10px; font-size: 14px; padding: 3px; } .kBC-Buttons-new1 .kButton, div.kBC-Buttons-new1 a { text-transform: uppercase !important; } div.kBC-Buttons a { margin-left: 4px; font-size: 11px; font-weight: bold; } .kInstance-Body a { -ms-word-break: break-all; word-break: break-all; word-break: break-word; -webkit-hyphens: auto; -moz-hyphens: auto; hyphens: auto; } </style> <h1 class="xPOViewingPressReleasesTitleFontx">Gamification: The game-changer in your marketing mix </h1><div class="instance-byline clearfix d-md-flex instance-box-mb justify-between items-center"><div class="d-flex-justify-between-2 items-center flex-1 mb-20px mb-md-0"><div class="flex-1 IB-attribution"><span> Issued by </span><a class="highlight jxPHOH" href="/PressOffice/IMCConference">IMC Conference</a></div><span class="d-ib mr-05">19 Aug 2024</span></div><div class=""></div></div><div class="xPOViewingPressReleasesSummaryFontx">Who doesn’t love a good game? Ever since the dawn of time, the power of play has motivated people to take on challenges and chase rewards. And to keep on playing until they ‘win’. In today’s digital world where marketers are constantly competing for consumer engagement, and attention spans are fleeting, businesses are turning to creative ways to captivate customers.</div><div class="xPOViewingPressReleasesBodyFontx"><div class="kInstance-Body instance-box-mb"><div class="kContentImage kContentImage--left"><img src="https://biz-file.com/c/2408/747920.png" width="300" height="350" alt="Glenn Gillis, CEO and co-founder of Sea Monster"><div class="flip-cap" style="max-width:300px">Glenn Gillis, CEO and co-founder of Sea Monster</div></div><p>As an innovative strategy that integrates game mechanics and applies game design thinking to untraditional environments and industries, gamification is just one of the highly relevant topics to be covered at this year’s Nedbank IMC on 19 September.</p><p>Through a powerful blend of technology and consumer psychology, using games to tap into people's innate desire for fun, rewards, and achievements can drive customer attention, retention, and engagement to new heights for businesses and brands. As an integral part of the media landscape, the number of gamers worldwide is expected to reach 3.6bn next year (Newzoo gaming report 2023). Already larger than the TV and music industries combined, the opportunity in the gaming space is proving to be fertile ground for building deeper connections and affinity with vast audiences across different generations, fostering brand loyalty within new global, digital communities.</p><p>For Glenn Gillis, CEO and co-founder of Sea Monster, “Gamification is substantially more than a buzzword – it is a significant force that can transform businesses through the power of encouraging desired actions. With varied formats and endless interactive possibilities, gamification is taking the driving seat across many industries, from marketing to education and social change programmes.”</p><p>Glenn’s expertise in technology, animation and storytelling gives him a deep understanding of how gamification can build businesses and motivate and empower users. Along with his Sea Monster team, Glenn has delivered more than 150 games as well as app, augmented reality (AR) and virtual reality (VR) solutions all carefully crafted to drive specific business goals and social outcomes.</p><p>Sea Monster is currently running a gamified activation for the Nedbank IMC where users interact with content and educational games, earning ‘coins’ that can be redeemed for opportunities to win virtual conference tickets or Nando’s vouchers. <a href="https://nedbankimc.light-house.online/register?utm_source=newsletter&utm_medium=email&utm_campaign=Nedbank%20IMC%202024%20Conference&utm_content=Hailr" target="_blank">Take a look at it in action here.</a></p><p>Be sure to book your seat and share in Glenn’s visionary insights as he takes to the stage on 19 September.</p><p>The Nedbank IMC will be held at the Focus Rooms, Modderfontein, Johannesburg <a href="https://focusrooms.co.za/" target="_blank">https://focusrooms.co.za/</a> on 19 September 2024.</p><p><i>In-person tickets are sold out. Book your online ticket and join teh in-person waiting list to upgrade if a space becomes available.</i></p><p>Virtual tickets priced at R1,499 (excl VAT).</p><p>For more information visit: <a href="https://www.imcconference.com" target="_blank">www.imcconference.com</a></p><p>The annual Nedbank IMC Conference is Africa’s foremost integrated marketing conference. The Integrated Marketing Council (IMC) believes that Marketing is Business© and that marketing deserves its place at the boardroom table. This conference has more CMOs, senior marketers and agency leaders attending than any other in Africa and is relevant to anyone in the business of communication.</p><p>One day of 15-minute presentations (with some exceptions), the conference is known for its hard-hitting global agenda with no sales pitches.</p><p>The Nedbank IMC is presented in association with MASA, in collaboration with the ACA, in partnership with the DMASA and is endorsed by the IAB. The 2024 theme is ‘Challenge Yourself. Keep Learning. Keep Leading’ and is relevant to anyone in the business of communication.<br><br></p></div></div><a name="contact"></a><span class="kInstance-Date">19 Aug 2024 11:37</span><p><a href="javascript:history.go(-1);"><b><<Back</b></a></p><br><br><br><br><div class="social-share d-flex"><a class="share-icon-link share-icon-link--large jxTip" data-x="axH" data-ci="250954" data-target="jInstance-Bookmark" target="_blank" rel="noindex,nofollow" href="/AddToMyArchive.aspx?l=196&c=1&ct=1&ci=250954&fa=21&fc=1" target="_blank" rel="noindex,nofollow" original-title="Add this to 'My favourite' in MyAccount"> <span class="jCheckSaves sb-bookmark-testsite SS_save "></span> </a> <a class="share-icon-link share-icon-link--large jxTipN jx" data-x="copyUrlToClipboard" href="#" rel="noindex,nofollow" original-title="Copy to clipboard"> <span class="sb-copy-link-testsite"></span> </a> <a class="share-icon-link share-icon-link--large jShareLink_1_250954 jxTipN" 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