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Their secret? A simplified marketing plan that cuts through the chaos and gets every team on the same page.</p> <p>In this webinar, you’ll get the playbook that the Head of Revenue Marketing at Asana and Senior Director, GTM & Operations at HashiCorp used to craft their marketing plans. You’ll learn how to:</p> <ul> <li>Develop a framework to simplify marketing objectives to what really matters</li> <li>Unite top-down and bottoms-up planning efforts</li> <li>Determine when you should (and shouldn’t) centralize efforts to move faster</li> </ul></div> <div class="landing_page-form" id="landingPageForm" style="display:block;"> <span class="landing_page-comment"> All fields are required unless marked optional. </span> <div class="mktoForm" id="primaryForm"><div id='lpeCDiv_110247' class='lpeCElement Short_Form_-_English'><span class='lpContentsItem formSpan'> <script src="/js/forms2/js/forms2.min.js"></script> <form class="mktoForm" id="mktoForm_142"> </form> <script> (function (){ var formDescriptor = {"Id":142,"Vid":142,"Status":"approved","Name":"Short Form - English","Description":"Phone number is optional for English only Forms: https:\/\/app.asana.com\/0\/1201272459945138\/1202954363382148\/f","Layout":"left","GutterWidth":10,"OffsetWidth":10,"HasTwoButtons":true,"SubmitLabel":"Submit","ResetLabel":"Clear","ButtonLocation":"120","LabelWidth":100,"FieldWidth":150,"ToolTipType":"none","FontFamily":"Helvetica, Arial, sans-serif","FontSize":"13px","FontColor":"#333","FontUrl":null,"LineMargin":10,"ProcessorVersion":2,"CreatedByUserid":null,"ProcessOptions":{"language":"English","locale":"en_US","profiling":{"isEnabled":false,"numberOfProfilingFields":3,"alwaysShowFields":[]},"socialSignOn":{"isEnabled":false,"enabledNetworks":[],"cfId":null,"codeSnippet":null},"knownLead":{"type":"form","template":""}},"EnableDeferredMode":0,"EnableCaptcha":1,"EnableGlobalFormValidationRule":1,"ButtonType":null,"ButtonImageUrl":null,"ButtonText":null,"ButtonSubmissionText":"Please Wait","ButtonStyle":{"id":11,"className":"mktoSimple","css":".mktoForm .mktoButtonWrap.mktoSimple .mktoButton {\ncolor:#fff;\nborder:1px solid #75ae4c;\npadding:0.4em 1em;\nfont-size:1em;\nbackground-color:#99c47c;\nbackground-image: -webkit-gradient(linear, left top, left bottom, from(#99c47c), to(#75ae4c));\nbackground-image: -webkit-linear-gradient(top, #99c47c, #75ae4c);\nbackground-image: -moz-linear-gradient(top, #99c47c, #75ae4c);\nbackground-image: linear-gradient(to bottom, #99c47c, #75ae4c);\n}\n.mktoForm .mktoButtonWrap.mktoSimple .mktoButton:hover {\nborder:1px solid #447f19;\n}\n.mktoForm .mktoButtonWrap.mktoSimple .mktoButton:focus {\noutline:none;\nborder:1px solid #447f19;\n}\n.mktoForm .mktoButtonWrap.mktoSimple .mktoButton:active{\nbackground-color:#75ae4c;\nbackground-image: -webkit-gradient(linear, left top, left bottom, from(#75ae4c), to(#99c47c));\nbackground-image: -webkit-linear-gradient(top, #75ae4c, #99c47c);\nbackground-image: -moz-linear-gradient(top, #75ae4c, #99c47c);\nbackground-image: linear-gradient(to bottom, #75ae4c, #99c47c);\n}\n","buttonColor":null},"ThemeStyle":{"id":2,"displayOrder":1,"name":"Simple","backgroundColor":"#FFF","layout":"left","fontFamily":"Helvetica, Arial, sans-serif","fontSize":"13px","fontColor":"#333","offsetWidth":10,"gutterWidth":10,"labelWidth":100,"fieldWidth":150,"lineMargin":10,"useBackgroundColorOnPreview":false,"css":".mktoForm fieldset.mkt3-formEditorFieldContainer{border: solid 1px gray;}.mktoForm fieldset.mkt3-formEditorFieldContainer legend{padding:0 1em;}","href":"css\/forms2-theme-simple.css","buttonStyleId":11},"ThemeStyleOverride":null,"FormFollowup":"\/\/resources.asana.com\/level-up-your-marketing-plan-confirmation.html","LiveStreamSettings":null,"rows":[[{"Id":21179,"Name":"HtmlText_2020-03-31T23:46:16.177Z","Datatype":"htmltext","InputInitialValue":"","LabelWidth":450,"ProfilingFieldNumber":0,"Htmltext":"By completing and submitting the form below, you will receive information, tips, and promotions from Asana. 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const populateShareButtons = () => { const url = window.location.href; for (const id in shareButtons) { const a = document.getElementById(id); a.href = shareButtons[id] + url; } }; populateShareButtons(); const fixHeigth = () => { const form = document.getElementById('landingPageForm'); const mainContent = document.getElementById('landingPageMainContent'); mainContent.style.minHeight = `${ form.getBoundingClientRect().height }px`; }; window.addEventListener('load', setTimeout(fixHeigth, 1500)); </script>  <script> var asanaMarketoFormHelpers = { addStyles: function () { styleString; var style = document.createElement('style'); style.textContent = styleString; document.head.append(style); }, personalEmailErrorMessage: function () { var inputEl = document.querySelector( '.mktoFormRow input[name="Preferred_Locale__c"]', ); var currentFormLanguage = (inputEl && inputEl.value) || 'en'; var personalEmailErrorMessageTranslations = { de: 'Bitte geben Sie Ihre geschäftliche E-Mail-Adresse ein.', en: 'Please enter your business email.', es: 'Escribe tu email laboral.', fr: 'Veuillez saisir votre adresse e-mail professionnelle.', ja: '会社 (ビジネス) 用メールアドレスを入力してください。', pt: 'Insira o seu e-mail empresarial.', }; 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