Social Media Marketing Strategy for First Responders

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font-size:42px;">Sergeant John Perrine</h1> <span class="inner-sub">PIO<br>Indiana State Police</span> <div class="indiv-socials" style="margin-bottom: 0; padding-bottom: 0;"> <a href="https://twitter.com/ispindianapolis" target="_blank" class="no-underline"><i class="fab fa-x-twitter" style="color: var(--blue)"></i></a> </div></div> <div class="speaker-bio-social"><img src="/assets/components/phpthumbof/cache/indiana%20state%20police.ece7203c654ffbb883e998227278f22f.5c3fbdcfe6d69cc07c7a6fb7c31d4fdf.png" style="max-width: 200px; height: auto; position: relative; top:30px;"> </div> </div> <div style="padding-top: 24px;"> <p>A 19 year veteran of the Indiana State Police and currently serves as the Public Information Officer for the Indianapolis District. During my career I have served as a firearms and tactics instructor, field training officer, a member of the Honor Guard, a member of the Mobile Field Force Squad and a certified Indiana Safe School Specialist. I have served as the PIO since 2016 and have been involved in several critical incidents in a communications role.</p> </div> </div> </div> </div> </header> <section style="padding-top:12px; background-color:#f8fbff;"> <div class="container main-content"> <div class="main-content-inner"> <h2 style="margin: 0 0 32px 0; font-weight:700; font-size: 24px; text-align: center;">Sergeant John Perrine’s Session</h2> <div style="margin-bottom: 30px;"><p style="margin-bottom:0;"><i class="fa fa-clock-o"></i> 9:45 a.m.–10:30 a.m. PT — Wednesday, April 23, 2025</p><h3 style="margin-top:0; line-height: 130%;"><a href="/first-responders-2025/summit/agenda-at-a-glance/day-one/945-a.m.1030-a.m.-pt.html" >Panel: Leveraging Social Media During a Critical Incident</a></h3> <p>During a crisis or critical incident, social media is a valuable tool for quickly getting critical information to the right people. This panel will walk through best practices to ensure your team is equipped with the right protocols to help you support your community during a critical incident through coordinated, collaborative communications on your social channels. </p> <p><strong>Discussion topics include:</strong></p> <ul> <li aria-level="1">What your agency can do now to prepare for a critical incident</li> <li aria-level="1">What can be done with little resources and manpower to prepare and manage a critical incident</li> <li aria-level="1">When to resume normal messaging after a critical incident</li> <li aria-level="1">Deciding who will manage communications, where and when they will happen, and how they will be monitored</li> <li aria-level="1">Understanding what your community expects from you during an event</li> <li aria-level="1">Examples of what NOT to do</li> </ul> </div> </div> </div> </section> <div style="padding:18px;text-align:center;"><a href="first-responders-2025/pricing.html" class="btn button" style="text-align:center; font-size:20px;">Check out our early bird ticket prices!</a></div>  <footer id="footer"> <div class="container"> <div class="row"> <div class="col col-md-4" style="text-align: center"> <img src="/assets/client_files/images/homepage/smss-nav-white.png" alt="Social Media Strategies Summit logo" style="width: 260px; height: auto;"><br> <a href="https://www.facebook.com/SMSsummit" style="margin-right: 8px;"><i style="color:#fff;" class="fab fa-facebook" aria-hidden="true"></i></a> <a href="https://twitter.com/SMS_summit" style="margin-right: 8px;"><i style="color:#fff;" class="fab fa-x-twitter" aria-hidden="true"></i></a> <a href="https://www.linkedin.com/showcase/smssummit/" style="margin-right: 8px;"><i style="color:#fff;" class="fab fa-linkedin" aria-hidden="true"></i></a> <a href="https://blog.socialmediastrategiessummit.com/" style="margin-right: 8px;"><i style="color:#fff;" class="fa fa fa-rss" aria-hidden="true"></i></a> </div> <div class="col col-md-4" ><h4>Upcoming Events</h4> <ul><li style="list-style-type:none;"><a href="government-december-2024/">Government December 2024</a></li> <li style="list-style-type:none;"><a href="virtual-conference-february-2025/">Corporate Feb 2025</a></li> <li style="list-style-type:none;"><a href="government-may-2025/">Government May 2025</a></li> <li style="list-style-type:none;"><a href="higher-ed-2025/">Higher Ed October 2025</a></li> <li><a href="https://artificialintelligencesummit.com">AI for Marketers Summit</a></li></ul> </div> <div class="col col-md-4"> <h4>Contact Us</h4> <div>1501 India St. Suite 103-60<br> San Diego, CA 92101<br> Phone: 888-409-4418<br> <a href="/cdn-cgi/l/email-protection#99f0f7fff6d9eaf6faf0f8f5f4fcfdf0f8eaedebf8edfcfef0fceaeaecf4f4f0edb7faf6f4"><span class="__cf_email__" data-cfemail="61080f070e21120e0208000d0c040508001215130015040608041212140c0c08154f020e0c">[email protected]</span></a> </div> </div> </div> </footer>  <section style="text-align:center;background:#f9f9f9;padding:20px;"> Copyright © 2024 by Global Strategic Management Institute | <a href="first-responders-2025/terms-and-conditions-of-attendance-and-participation.html">Terms and Conditions | Privacy Policy</a> | <a href="first-responders-2025/code-of-conduct.html">Code of Conduct</a> </section> <script data-cfasync="false" src="/cdn-cgi/scripts/5c5dd728/cloudflare-static/email-decode.min.js"></script><script id="hs-script-loader" async defer src="//js.hs-scripts.com/3219216.js"></script>  <script type="text/javascript"> jQuery(document).ready(function ($) { var dcdomains = ['socialmediastrategiessummit.com', 'unityeventsolutions.com']; var params = window.location.search.replace(/ +/g, '%20'); if (params.length > 0 && params[0] == '?') params = params.substring(1, params.length); var finalList = ''; if (params.length > 0) { var splitList = params.split('&'); var append = new Array(); for (var idx = 0; idx < splitList.length; idx++) { if (splitList[idx].indexOf('utm_') == 0) append.push(splitList[idx]); } finalList = append.join('&'); } if (finalList.length > 0) { var button = $('a[href]').each(function (i) { for (var idx = 0; idx < dcdomains.length; idx++) { var domain = dcdomains[idx]; var re = new RegExp('^http[s]?://[a-zA-Z.]{0,15}' + domain + '.*$'); if (this.href.indexOf('#') < 0) { if (re.test(this.href)) { if (this.href.indexOf('?') < 0) this.href = this.href + '?' + finalList; else this.href = this.href + '&' + finalList; } } } }); } }); </script>  <script type="text/javascript"> function showMenu(bnum) { $('.menu'+bnum).addClass('showmenu'); } </script> <script async type="text/javascript" src="https://a.remarketstats.com/px/smart/?c=25b6628fb526c0a&seg=socialmediastrategiessummit"></script> </body> </html>

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Social Media Marketing Strategy for First Responders