Sweet idea: Kobe beekeeper uses sakura honey to make craft cola | The Asahi Shimbun: Breaking News, Japan News and Analysis

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</div>   <div id="MainInner">  <div class="ArticleTitle">  <div class="Title"> <h1> Sweet idea: Kobe beekeeper uses sakura honey to make craft cola </h1> <p class="EnArticleName">By SEIYA HARA/ Staff Writer</p> <p class="EnLastUpdated">March 23, 2025 at 16:57 JST</p> </div>  </div>   <script src="//p.potaufeu.asahi.com/ajw/js/en-socialbutton2016.js?1214f940d1720c0e0e362cfcacfe0f64"></script> <div class="SnsUtilityArea"> <div class="SnsBtn"> <ul> <li class="Facebook"> <span class="SnsName"><a href="javascript:void(0);">Share</a></span> </li> <li class="Twitter"> <span class="SnsName"><a href="http://twitter.com/intent/tweet?url=https://www.asahi.com/ajw/articles/15680053&text=Sweet idea: Kobe beekeeper uses sakura honey to make craft cola：The Asahi Shimbun" target="_blank" id="twshare">Tweet</a></span> <span class="count"><a href="http://twitter.com/search?q=https://www.asahi.com/ajw/articles/15680053" target="_blank" id="twlink">list</a></span> </li> </ul> </div> <div 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src="//p.potaufeu.asahi.com/d641-p/picture/29314602/e9de74087943cf59c7cc8d20b54424dc.jpg" alt="Photo/Illutration" oncontextmenu="return false" onmousedown="return false" onselectstart="return false" /> </span> </a> </li> </ul> </div> </div>  <div class="ArticleText">  <p>KOBE—A beekeeper here had been making honey with a touch of sakura, but the product never caught on mainly because only a small volume could be produced, given the fleeting nature of cherry blossoms.</p> <p>So Minoru Tawara, 41, hit upon the idea of using his sakura honey in craft cola.</p> <p>Tawara’s apiary in Kobe’s Higashi-Nada Ward was established in 1945.</p> <p>He noticed that at this time of year, his bees flew to Somei-Yoshino cherry trees along the nearby Sumiyoshigawa river as well as to Yamazakura trees on Mount Rokkosan.</p> <p>The faint aroma of sakura was evident in the honey made in the two weeks or so that his bees could gather nectar from the flowers on these trees.</p> <p>However, Tawara faced problems not only with the small volume of sakura honey produced but also with its slightly sour taste, which could turn off people expecting only sweetness.</p> <p>Eager to increase sales of honey collected from cherry trees in the area, he noted the increasing popularity of craft cola around Japan.</p> <p>When he pitched the idea of using sakura honey in craft cola at a meeting in the Kinki region of company presidents and lawyers, Tawara received a favorable response.</p> <p>One participant at that meeting, Takao Shiojiri, 47, operates Cafe Shokudo Lodge in Nishinomiya, Hyogo Prefecture, and he joined Tawara in applying for a subsidy from a prefectural fund.</p> <p>Their idea was accepted, and Tawara began making cola syrup.</p> <p>The craft cola has a pinkish color with fewer calories than regular colas because only honey, not sugar, is used to increase the sweetness.</p> <p>Tawara noted that domestic honey accounts for only about 6 percent of the honey consumed in Japan.</p> <p>“Through the craft cola, I want local residents and tourists to know about honey collected from here in Kobe, which is surrounded by nature, such as Rokkosan,” Tawara said.</p> <p>The sakura honey craft cola will go on sale from April at Tawara Apiaries, Cafe Shokudo Lodge and other cafes in Kobe.</p> <p></p>  </div>  <ul class="contentsTag"> </ul>  <div class="related_news"> <h2>Related News</h2> <ul> <li> <a href="/ajw/articles/15224488"> <figure> <img src="//p.potaufeu.asahi.com/949f-p/picture/28394462/ec59de223815ddf4dc7bc274367f616d.jpg" /> </figure> <div class="article_title"> <p class="title">Invasive beetle spreads, imperils popular viewing spots for sakura</p> <span class="date">April 9, 2024</span> </div> </a> </li> <li> <a href="/ajw/articles/14879302"> <figure> <img src="//p.potaufeu.asahi.com/97b5-p/picture/27513094/2a8047e89a6514f6b8bbe91a4bf71c9c.jpg" /> </figure> <div class="article_title"> <p class="title">SAKURA SENTIMENTS: Mie man finds pride in his roof, once a 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Sweet idea: Kobe beekeeper uses sakura honey to make craft cola | The Asahi Shimbun: Breaking News, Japan News and Analysis