A New Approach to Increase Consumer Understanding of Meal’s Quality

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Consumer Understanding of Meal’s Quality – Food Focus Instead of Nutrient Focus</title> <meta name="description" content="A New Approach to Increase Consumer Understanding of Meal’s Quality – Food Focus Instead of Nutrient Focus"> <meta name="keywords" content="food labelling, food and nutritional recommendations, infographics, portions based information"> <meta name="viewport" content="width=device-width, initial-scale=1, minimum-scale=1, maximum-scale=1, user-scalable=no"> <meta charset="utf-8"> <link href="https://cdn.waset.org/favicon.ico" type="image/x-icon" rel="shortcut icon"> <link href="https://cdn.waset.org/static/plugins/bootstrap-4.2.1/css/bootstrap.min.css" rel="stylesheet"> <link href="https://cdn.waset.org/static/plugins/fontawesome/css/all.min.css" rel="stylesheet"> <link href="https://cdn.waset.org/static/css/site.css?v=150220211555" rel="stylesheet"> </head> <body> <header> <div class="container"> <nav class="navbar navbar-expand-lg navbar-light"> <a 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87410</div> </div> </div> </div> <div class="card publication-listing mt-3 mb-3"> <h5 class="card-header" style="font-size:.9rem">A New Approach to Increase Consumer Understanding of Meal’s Quality – Food Focus Instead of Nutrient Focus</h5> <div class="card-body"> <p class="card-text"><strong>Authors:</strong> <a href="https://publications.waset.org/abstracts/search?q=Elsa%20Lamy">Elsa Lamy</a>, <a href="https://publications.waset.org/abstracts/search?q=Mar%C3%ADlia%20Prada"> Marília Prada</a>, <a href="https://publications.waset.org/abstracts/search?q=Ada%20Rocha"> Ada Rocha</a>, <a href="https://publications.waset.org/abstracts/search?q=Cl%C3%A1udia%20Viegas"> Cláudia Viegas</a> </p> <p class="card-text"><strong>Abstract:</strong></p> The traditional and widely used nutrition-focused approach to communicate with consumers is reductionist and makes it difficult for consumers to assess their food intake. Without sufficient nutrition knowledge and understanding, it would be difficult to choose a healthful diet based only on nutritional recommendations. This study aimed to evaluate the understanding of how food/nutritional information is presented in menus to Portuguese consumers, comparing the nutrient-focused approach (currently used Nutrition Declaration) and the new food-focused approach (the infographic). For data collection, a questionnaire was distributed online using social media channels. A main effect of format on ratings of meal balance and completeness (Fbalance(1,79) = 18.26, p < .001, ηp2 = .188; Fcompleteness(1,67) = 27.18, p < .001, ηp2 = .289). Overall, dishes paired with the nutritional information were rated as more balanced (Mbalance= 3.70, SE = .11; Mcompleteness = 4.00, SE = .14) than meals with the infographic representation (Mbalance = 3.14, SE = .11; Mcompleteness = 3.29, SE = .13). We also observed a main effect of the meal, F(3,237) = 48.90, p < .001, ηp2 = .382, such that M1 and M2 were perceived as less balanced than the M3 and M4, all p < .001. The use of a food-focused approach (infographic) helped participants identify the lack of balance in the less healthful meals (dishes M1 and M2), allowing for a better understanding of meals' compliance with recommendations contributing to better food choices and a healthier lifestyle. <iframe src="https://publications.waset.org/abstracts/164297.pdf" style="width:100%; height:400px;" frameborder="0"></iframe> <p class="card-text"><strong>Keywords:</strong> <a href="https://publications.waset.org/abstracts/search?q=food%20labelling" title="food labelling">food labelling</a>, <a href="https://publications.waset.org/abstracts/search?q=food%20and%20nutritional%20recommendations" title=" food and nutritional recommendations"> food and nutritional recommendations</a>, <a href="https://publications.waset.org/abstracts/search?q=infographics" title=" infographics"> infographics</a>, <a href="https://publications.waset.org/abstracts/search?q=portions%20based%20information" title=" portions based information"> portions based information</a> </p> <a href="https://publications.waset.org/abstracts/164297/a-new-approach-to-increase-consumer-understanding-of-meals-quality-food-focus-instead-of-nutrient-focus" class="btn btn-primary btn-sm">Procedia</a> <a href="https://publications.waset.org/abstracts/164297.pdf" target="_blank" class="btn btn-primary btn-sm">PDF</a> <span class="bg-info text-light px-1 py-1 float-right rounded"> Downloads <span class="badge badge-light">79</span> </span> </div> </div> </div> </main> <footer> <div id="infolinks" class="pt-3 pb-2"> <div class="container"> <div style="background-color:#f5f5f5;" class="p-3"> <div class="row"> <div class="col-md-2"> <ul class="list-unstyled"> About <li><a href="https://waset.org/page/support">About Us</a></li> <li><a href="https://waset.org/page/support#legal-information">Legal</a></li> <li><a target="_blank" rel="nofollow" href="https://publications.waset.org/static/files/WASET-16th-foundational-anniversary.pdf">WASET 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A New Approach to Increase Consumer Understanding of Meal’s Quality – Food Focus Instead of Nutrient Focus