Links | NZ Digital government

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class="no-bottom-margin"> <a href="https://web.archive.org/web/20240508191849/mailto:info@digital.govt.nz">info@digital.govt.nz</a> </p> </aside> </div> </div> <div id="main-content" class="col-md-7 col-md-offset-1 ga-content-container main-content"> <div class="title-row"> <h1 id="page-title" tabindex="-1">Links</h1> <p class="page-description">Links are navigation tools, and help people move around your site.</p> </div> <h2>Placement of link text</h2><p>Wherever possible, place links below the sentence or list they refer to.</p><p>Separating links from text means they are easier to select on mobile devices.</p><h2>Opening links in a new tab or window</h2><p>Do not set links to open in a new tab or window. However, there are some exceptions which need to be decided case by case. For example, sometimes forms will work better in a new tab so that people can see both the context and the form.</p><h2>Using anchor links</h2><p>Anchor links are links that take you to a different part of the page you’re on, or a section on different page.</p><p><a rel="noopener noreferrer" href="https://web.archive.org/web/20240508191849/https://www.nngroup.com/articles/in-page-links/" target="_blank">Anchors OK?</a></p><p><a rel="noopener noreferrer" href="https://web.archive.org/web/20240508191849/http://www.agconsult.com/en/usability-blog/anchor-links-dos-and-donts" target="_blank">Anchor links dos and don’ts</a></p><h2>Linking to downloads</h2><p>To meet NZ Government Web Usability Standard 3.1 you must include information about a download, including:</p><ul> <li>a meaningful name, usually the title of the document</li> <li>file format, for example, PDF or JPG</li> <li>file size, for example, 24KB or 3.1MB.</li> </ul><p>Include that information directly in the link text itself, or immediately before or after the link.</p><p>Preferred approach: <a href="https://web.archive.org/web/20240508191849/https://www.digital.govt.nz/assets/Standards-guidance/Design-and-ux/Content-tracking-template.xlsx">Content tracking template (XLS 34KB)</a>.</p><p>Alternative approach: <a href="https://web.archive.org/web/20240508191849/https://www.digital.govt.nz/assets/Standards-guidance/Design-and-ux/Content-tracking-template.xlsx">Content tracking template</a> (XLS 34KB).</p><p>It’s useful to link to any plugins people need — but not a requirement.</p><p><a href="https://web.archive.org/web/20240508191849/https://www.digital.govt.nz/standards-and-guidance/nz-government-web-standards/web-usability-standard-1-3/">NZ Government Web Usability Standard 3.1</a></p><h2>Guidelines</h2><p>The Readability Guidelines include detailed guidelines on the following topics:</p><ul> <li>Make link text meaningful.</li> <li>Avoid mid-sentence links.</li> <li>Front-load your link text.</li> <li>Make call to action (CTA) links and button text specific.</li> <li>Start CTA links and button text with a verb.</li> <li>Make CTA links and button text 2 to 4 words.</li> <li>Match the destination content.</li> <li>Use sentence case.</li> </ul><p><a href="https://web.archive.org/web/20240508191849/https://readabilityguidelines.co.uk/content-design/links/">Links in the Readability Guidelines</a></p><p>For guidance on making links accessible, see <a href="https://web.archive.org/web/20240508191849/https://govtnz.github.io/web-a11y-guidance/wct/links/">Links — Web Accessibility Guidance project — NZ Government</a>.</p><div class="callout-note callout--no-title" role="note"><strong>Note:</strong> Screen reader users can call up a list of all links on a page. Each link is removed from its context, so it’s important to make the link text meaningful.</div> <div class="block-bottom "> <h2 class="sr-only">Utility links and page information</h2> <div class="contact-mobile"> <aside> <h2 class="imitate-h4">Contact</h2> <p class="no-bottom-margin">Department of Internal Affairs</p> <p class="no-bottom-margin">Government Information Services</p> <p class="no-bottom-margin"> <a href="https://web.archive.org/web/20240508191849/mailto:info@digital.govt.nz">info@digital.govt.nz</a> </p> </aside> </div> <div class="PrintPageFeature page-feature"> <div class="print-container"> <button type="button" id="print-page-button" hidden> Print </button> </div> </div> <div class="SharePageFeature page-feature"> <div class="social"> <p class="social__heading">Share on</p> <ul class="social__list"> <li class="social__list__item"><a class="social__list__link" href="https://web.archive.org/web/20240508191849/https://www.linkedin.com/shareArticle?mini=true&url=https://www.digital.govt.nz/standards-and-guidance/design-and-ux/content-design-guidance/links/&title=Links&summary=Links&source=https://www.digital.govt.nz/standards-and-guidance/design-and-ux/content-design-guidance/links/" target="_blank" rel="noopener" aria-label="LinkedIn">LinkedIn</a></li> <li class="social__list__item"><a class="social__list__link" href="https://web.archive.org/web/20240508191849/mailto:/?subject=I%20wanted%20to%20share%20this%20page%20with%20you%20from%20digital.govt.nz%20&body=Links%20%0D%0Ahttps://www.digital.govt.nz/standards-and-guidance/design-and-ux/content-design-guidance/links/" target="_self" rel="noopener" aria-label="E-Mail">Email</a></li> </ul> </div> </div> <div class="FeedbackPageFeature page-feature"> <noscript> <div class="inline-feedback-form"> <div class="error-container"> <p> JavaScript is currently turned off in your browser — this means you cannot submit the feedback form. 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