CINXE.COM
Bettina Bergendahl
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menu-overlay-has-visible-non-navigation-items " data-animation-role="header-element"> <button class="header-burger-btn burger" data-test="header-burger"> <span hidden class="js-header-burger-open-title visually-hidden">Open Menu</span> <span hidden class="js-header-burger-close-title visually-hidden">Close Menu</span> <div class="burger-box"> <div class="burger-inner header-menu-icon-doubleLineHamburger"> <div class="top-bun"></div> <div class="patty"></div> <div class="bottom-bun"></div> </div> </div> </button> </div> </div> </div> </div> <!-- (Mobile) Menu Navigation --> <div class="header-menu header-menu--folder-list " data-section-theme="" data-current-styles="{ "layout": "brandingCenter", "action": { "buttonText": "Get Started", "newWindow": false }, "showSocial": true, "socialOptions": { "socialBorderShape": "none", "socialBorderStyle": "outline", "socialBorderThickness": { "unit": "px", "value": 1.0 } }, "menuOverlayAnimation": "fade", "cartStyle": "cart", "cartText": "Cart", "showEmptyCartState": true, "cartOptions": { "iconType": "solid-7", "cartBorderShape": "none", "cartBorderStyle": "outline", "cartBorderThickness": { "unit": "px", "value": 1.0 } }, "showButton": false, "showCart": false, "showAccountLogin": true, "headerStyle": "dynamic", "languagePicker": { "enabled": false, "iconEnabled": false, "iconType": "globe", "flagShape": "shiny", "languageFlags": [ ] }, "mobileOptions": { "layout": "logoLeftNavRight", "menuIcon": "doubleLineHamburger", "menuIconOptions": { "style": "doubleLineHamburger", "thickness": { "unit": "px", "value": 1.0 } } }, "dynamicOptions": { "border": { "enabled": false, "position": "allSides", "thickness": { "unit": "px", "value": 4.0 }, "color": { "type": "SITE_PALETTE_COLOR", "sitePaletteColor": { "colorName": "black", "alphaModifier": 1.0 } } } }, "solidOptions": { "headerOpacity": { "unit": "%", "value": 100.0 }, "border": { "enabled": false, "position": "allSides", "thickness": { "unit": "px", "value": 4.0 }, "color": { "type": "SITE_PALETTE_COLOR", "sitePaletteColor": { "colorName": "black", "alphaModifier": 1.0 } } }, "dropShadow": { "enabled": false, "blur": { "unit": "px", "value": 30.0 }, "spread": { "unit": "px", "value": 0.0 }, "distance": { "unit": "px", "value": 0.0 }, "color": { "type": "SITE_PALETTE_COLOR", "sitePaletteColor": { "colorName": "black", "alphaModifier": 1.0 } } }, "blurBackground": { "enabled": false, "blurRadius": { "unit": "px", "value": 12.0 } }, "backgroundColor": { "type": "SITE_PALETTE_COLOR", "sitePaletteColor": { "colorName": "white", "alphaModifier": 1.0 } }, "navigationColor": { "type": "SITE_PALETTE_COLOR", "sitePaletteColor": { "colorName": "black", "alphaModifier": 1.0 } } }, "gradientOptions": { "gradientType": "faded", "headerOpacity": { "unit": "%", "value": 90.0 }, "border": { "enabled": false, "position": "allSides", "thickness": { "unit": "px", "value": 4.0 }, "color": { "type": "SITE_PALETTE_COLOR", "sitePaletteColor": { "colorName": "black", "alphaModifier": 1.0 } } }, "dropShadow": { "enabled": false, "blur": { "unit": "px", "value": 30.0 }, "spread": { "unit": "px", "value": 0.0 }, "distance": { "unit": "px", "value": 0.0 }, "color": { "type": "SITE_PALETTE_COLOR", "sitePaletteColor": { "colorName": "black", "alphaModifier": 1.0 } } }, "blurBackground": { "enabled": false, "blurRadius": { "unit": "px", "value": 12.0 } }, "backgroundColor": { "type": "SITE_PALETTE_COLOR", "sitePaletteColor": { "colorName": "white", "alphaModifier": 1.0 } }, "navigationColor": { "type": "SITE_PALETTE_COLOR", "sitePaletteColor": { "colorName": "black", "alphaModifier": 1.0 } } }, "dropShadowOptions": { "enabled": false, "blur": { "unit": "px", "value": 12.0 }, "spread": { "unit": "px", "value": 0.0 }, "distance": { "unit": "px", "value": 12.0 } }, "borderOptions": { "enabled": false, "position": "allSides", "thickness": { "unit": "px", "value": 4.0 }, "color": { "type": "SITE_PALETTE_COLOR", "sitePaletteColor": { "colorName": "black", "alphaModifier": 1.0 } } }, "showPromotedElement": false, "buttonVariant": "primary", "blurBackground": { "enabled": false, "blurRadius": { "unit": "px", "value": 12.0 } }, "headerOpacity": { "unit": "%", "value": 100.0 } }" data-section-id="overlay-nav" data-show-account-login="true" data-test="header-menu"> <div class="header-menu-bg theme-bg--primary"></div> <div class="header-menu-nav"> <nav class="header-menu-nav-list"> <div data-folder="root" class="header-menu-nav-folder"> <div class="header-menu-nav-folder-content"> <!-- Menu Navigation --> <div class="header-menu-nav-wrapper"> <div class="container header-menu-nav-item header-menu-nav-item--collection header-menu-nav-item--active header-menu-nav-item--homepage"> <a href="/" aria-current="page" > <div class="header-menu-nav-item-content"> Work </div> </a> </div> <div class="container header-menu-nav-item header-menu-nav-item--collection"> <a href="/play" > <div class="header-menu-nav-item-content"> Play </div> </a> </div> <div class="container header-menu-nav-item header-menu-nav-item--collection"> <a href="/about" > <div class="header-menu-nav-item-content"> About </div> </a> </div> </div> </div> <div class="header-menu-actions social-accounts"> <div class="header-menu-actions-action header-menu-actions-action--social mobile"> <a class="icon icon--lg icon--fill header-icon header-icon-border-shape-none header-icon-border-style-outline" href="mailto:bettina.bergendahl@gmail.com" target="_blank" aria-label="bettina.bergendahl@gmail.com"> <svg viewBox="23 23 64 64"> <use xlink:href="#email-icon" width="110" height="110"></use> </svg> </a> </div> <div class="header-menu-actions-action header-menu-actions-action--social mobile"> <a class="icon icon--lg icon--fill header-icon header-icon-border-shape-none header-icon-border-style-outline" href="https://www.linkedin.com/in/bettinabergendahl/" target="_blank" aria-label="LinkedIn"> <svg viewBox="23 23 64 64"> <use xlink:href="#linkedin-unauth-icon" width="110" height="110"></use> </svg> </a> </div> <div class="header-menu-actions-action header-menu-actions-action--social mobile"> <a class="icon icon--lg icon--fill header-icon header-icon-border-shape-none header-icon-border-style-outline" href="https://www.instagram.com/bettinamakesathing/" target="_blank" aria-label="Instagram"> <svg viewBox="23 23 64 64"> <use xlink:href="#instagram-unauth-icon" width="110" height="110"></use> </svg> </a> </div> </div> </div> </nav> </div> </div> </header> <main id="page" class="container" role="main"> <article class="sections" id="sections" data-page-sections="61942eaeb4c72757a8009e3c"> <section data-test="page-section" data-section-theme="white" class='page-section layout-engine-section background-width--full-bleed section-height--medium content-width--narrow horizontal-alignment--center vertical-alignment--middle white' data-section-id="61ccef3953fad23af6d2b0d4" data-controller="SectionWrapperController" data-current-styles="{ "imageOverlayOpacity": 0.15, "backgroundWidth": "background-width--full-bleed", "sectionHeight": "section-height--medium", "horizontalAlignment": "horizontal-alignment--center", "verticalAlignment": "vertical-alignment--middle", "contentWidth": "content-width--narrow", "sectionTheme": "white", "sectionAnimation": "none", "backgroundMode": "image" }" data-current-context="{ "video": { "playbackSpeed": 0.5, "filter": 1, "filterStrength": 0, "zoom": 0, "videoSourceProvider": "none" }, "backgroundImageId": null, "backgroundMediaEffect": null, "divider": null, "typeName": "portfolio-grid-overlay" }" data-animation="none" > <div class="section-border" > <div class="section-background"> </div> </div> <div class='content-wrapper' style=' ' > <div class="content" > <div class="sqs-layout sqs-grid-12 columns-12" data-type="page-section" id="page-section-61ccef3953fad23af6d2b0d4"><div class="row sqs-row"><div class="col sqs-col-6 span-6"><div class="sqs-block image-block sqs-block-image" data-block-type="5" id="block-yui_3_17_2_1_1640888365270_1768"><div class="sqs-block-content"> <div class=" image-block-outer-wrapper layout-caption-hidden design-layout-inline combination-animation-horizontal-clip individual-animation-site-default individual-text-animation-site-default " data-test="image-block-inline-outer-wrapper" > <figure class=" sqs-block-image-figure intrinsic " style="max-width:1080px;" > <div class="image-block-wrapper" data-animation-role="image" data-animation-override > <div class="sqs-image-shape-container-element has-aspect-ratio " style=" position: relative; padding-bottom:100%; overflow: hidden;-webkit-mask-image: -webkit-radial-gradient(white, black); " > <img data-stretch="false" data-src="https://images.squarespace-cdn.com/content/v1/61942e96d74613527bb6d7a1/82de3922-a344-41f0-82bd-50bad28545d3/BBergendahl.PNG" data-image="https://images.squarespace-cdn.com/content/v1/61942e96d74613527bb6d7a1/82de3922-a344-41f0-82bd-50bad28545d3/BBergendahl.PNG" data-image-dimensions="1080x1080" data-image-focal-point="0.5,0.5" alt="" data-load="false" elementtiming="system-image-block" src="https://images.squarespace-cdn.com/content/v1/61942e96d74613527bb6d7a1/82de3922-a344-41f0-82bd-50bad28545d3/BBergendahl.PNG" width="1080" height="1080" alt="" sizes="(max-width: 640px) 100vw, (max-width: 767px) 50vw, 50vw" style="display:block;object-fit: cover; width: 100%; height: 100%; object-position: 50% 50%" onload="this.classList.add("loaded")" srcset="https://images.squarespace-cdn.com/content/v1/61942e96d74613527bb6d7a1/82de3922-a344-41f0-82bd-50bad28545d3/BBergendahl.PNG?format=100w 100w, https://images.squarespace-cdn.com/content/v1/61942e96d74613527bb6d7a1/82de3922-a344-41f0-82bd-50bad28545d3/BBergendahl.PNG?format=300w 300w, https://images.squarespace-cdn.com/content/v1/61942e96d74613527bb6d7a1/82de3922-a344-41f0-82bd-50bad28545d3/BBergendahl.PNG?format=500w 500w, https://images.squarespace-cdn.com/content/v1/61942e96d74613527bb6d7a1/82de3922-a344-41f0-82bd-50bad28545d3/BBergendahl.PNG?format=750w 750w, https://images.squarespace-cdn.com/content/v1/61942e96d74613527bb6d7a1/82de3922-a344-41f0-82bd-50bad28545d3/BBergendahl.PNG?format=1000w 1000w, https://images.squarespace-cdn.com/content/v1/61942e96d74613527bb6d7a1/82de3922-a344-41f0-82bd-50bad28545d3/BBergendahl.PNG?format=1500w 1500w, https://images.squarespace-cdn.com/content/v1/61942e96d74613527bb6d7a1/82de3922-a344-41f0-82bd-50bad28545d3/BBergendahl.PNG?format=2500w 2500w" loading="lazy" decoding="async" data-loader="sqs"> </div> </div> </figure> </div> </div></div></div><div class="col sqs-col-6 span-6"><div class="sqs-block html-block sqs-block-html" data-block-type="2" data-border-radii="{"topLeft":{"unit":"px","value":0.0},"topRight":{"unit":"px","value":0.0},"bottomLeft":{"unit":"px","value":0.0},"bottomRight":{"unit":"px","value":0.0}}" id="block-242e3b7f1c03892afe4f"><div class="sqs-block-content"> <div class="sqs-html-content"> <h3 style="white-space:pre-wrap;">Product designer.<br>Systems thinker.<br>Design mentor.<br>Born in Manila. <br>Based in Stockholm.<br>Dislikes pants.<br>Has never said no to icecream.</h3> </div> </div></div><div class="sqs-block html-block sqs-block-html" data-block-type="2" data-border-radii="{"topLeft":{"unit":"px","value":0.0},"topRight":{"unit":"px","value":0.0},"bottomLeft":{"unit":"px","value":0.0},"bottomRight":{"unit":"px","value":0.0}}" id="block-yui_3_17_2_1_1646280182970_3408"><div class="sqs-block-content"> <div class="sqs-html-content"> <p class="sqsrte-small" style="white-space:pre-wrap;">Currently: Lead mobile designer @ <a href="https://www.volvocars.com">Volvo Cars</a></p> </div> </div></div></div></div></div> </div> </div> </section> <section data-test="page-section" data-section-theme="white" class='page-section layout-engine-section background-width--full-bleed section-height--small content-width--medium horizontal-alignment--center vertical-alignment--top white' data-section-id="61ce0492c235d544247843cd" data-controller="SectionWrapperController" data-current-styles="{ "imageOverlayOpacity": 0.15, "backgroundWidth": "background-width--full-bleed", "sectionHeight": "section-height--small", "horizontalAlignment": "horizontal-alignment--center", "verticalAlignment": "vertical-alignment--top", "contentWidth": "content-width--medium", "sectionTheme": "white", "sectionAnimation": "none", "backgroundMode": "image" }" data-current-context="{ "video": { "playbackSpeed": 0.5, "filter": 1, "filterStrength": 0, "zoom": 0, "videoSourceProvider": "none" }, "backgroundImageId": null, "backgroundMediaEffect": null, "divider": null, "typeName": "portfolio-grid-overlay" }" data-animation="none" > <div class="section-border" > <div class="section-background"> </div> </div> <div class='content-wrapper' style=' ' > <div class="content" > <div class="sqs-layout sqs-grid-12 columns-12" data-type="page-section" id="page-section-61ce0492c235d544247843cd"><div class="row sqs-row"><div class="col sqs-col-12 span-12"><div class="sqs-block html-block sqs-block-html" data-block-type="2" id="block-73d1daf6dea1383f28b9"><div class="sqs-block-content"> <div class="sqs-html-content"> <p style="text-align:center;white-space:pre-wrap;" class="">↓</p> </div> </div></div></div></div></div> </div> </div> </section> <section data-test="page-section" data-section-theme="white" class='page-section content-collection full-bleed-section collection-type-portfolio-grid-overlay background-width--full-bleed section-height--medium content-width--wide horizontal-alignment--center vertical-alignment--middle white' data-section-id="61942eaeb4c72757a8009e40" data-controller="SectionWrapperController" data-current-styles="{ "imageOverlayOpacity": 0.15, "backgroundWidth": "background-width--full-bleed", "sectionHeight": "section-height--medium", "customSectionHeight": 10, "horizontalAlignment": "horizontal-alignment--center", "verticalAlignment": "vertical-alignment--middle", "contentWidth": "content-width--wide", "customContentWidth": 50, "sectionTheme": "white", "sectionAnimation": "none", "backgroundMode": "image" }" data-current-context="{ "video": { "playbackSpeed": 0.5, "filter": 1, "filterStrength": 0, "zoom": 0, "videoSourceProvider": "none" }, "backgroundImageId": null, "backgroundMediaEffect": null, "divider": null, "typeName": "portfolio-grid-overlay" }" data-animation="none" > <div class="section-border" > <div class="section-background"> </div> </div> <div class='content-wrapper' style=' ' > <div class="content" > <div id="gridThumbs" class="portfolio-grid-overlay grid-wrapper collection-content-wrapper" data-animation-role="section"> <a class="grid-item" href="/work/little-otter-health-a-pediatric-mental-health-platform"> <div class="grid-image"> <div class="grid-image-inner-wrapper"> <img data-src="https://images.squarespace-cdn.com/content/v1/61942e96d74613527bb6d7a1/1655583595883-FVHRMH3U807CATDBVF02/LittleOtterShot.png" data-image="https://images.squarespace-cdn.com/content/v1/61942e96d74613527bb6d7a1/1655583595883-FVHRMH3U807CATDBVF02/LittleOtterShot.png" data-image-dimensions="6000x4500" data-image-focal-point="0.5,0.5" alt="Little Otter Health, a Pediatric Mental Health Platform (mobile app/responsive web)" data-load="false" elementtiming="nbf-portfolio-grid-overlay" src="https://images.squarespace-cdn.com/content/v1/61942e96d74613527bb6d7a1/1655583595883-FVHRMH3U807CATDBVF02/LittleOtterShot.png" width="6000" height="4500" alt="" sizes="(max-width: 767px) 100vw, 50vw" style="display:block;object-position: 50% 50%" srcset="https://images.squarespace-cdn.com/content/v1/61942e96d74613527bb6d7a1/1655583595883-FVHRMH3U807CATDBVF02/LittleOtterShot.png?format=100w 100w, https://images.squarespace-cdn.com/content/v1/61942e96d74613527bb6d7a1/1655583595883-FVHRMH3U807CATDBVF02/LittleOtterShot.png?format=300w 300w, https://images.squarespace-cdn.com/content/v1/61942e96d74613527bb6d7a1/1655583595883-FVHRMH3U807CATDBVF02/LittleOtterShot.png?format=500w 500w, https://images.squarespace-cdn.com/content/v1/61942e96d74613527bb6d7a1/1655583595883-FVHRMH3U807CATDBVF02/LittleOtterShot.png?format=750w 750w, https://images.squarespace-cdn.com/content/v1/61942e96d74613527bb6d7a1/1655583595883-FVHRMH3U807CATDBVF02/LittleOtterShot.png?format=1000w 1000w, https://images.squarespace-cdn.com/content/v1/61942e96d74613527bb6d7a1/1655583595883-FVHRMH3U807CATDBVF02/LittleOtterShot.png?format=1500w 1500w, https://images.squarespace-cdn.com/content/v1/61942e96d74613527bb6d7a1/1655583595883-FVHRMH3U807CATDBVF02/LittleOtterShot.png?format=2500w 2500w" loading="lazy" decoding="async" data-loader="sqs"> </div> </div> <div class="portfolio-overlay"></div> <div class="portfolio-text"> <h3 class="portfolio-title">Little Otter Health, a Pediatric Mental Health Platform (mobile app/responsive web)</h3> </div> </a> <a class="grid-item" href="/work/malu-recipe-meal-planning-app"> <div class="grid-image"> <div class="grid-image-inner-wrapper"> <img data-src="https://images.squarespace-cdn.com/content/v1/61942e96d74613527bb6d7a1/1637354633711-U8MAX4AL4590B0K4ITDY/MaluShot.png" data-image="https://images.squarespace-cdn.com/content/v1/61942e96d74613527bb6d7a1/1637354633711-U8MAX4AL4590B0K4ITDY/MaluShot.png" data-image-dimensions="6000x4500" data-image-focal-point="0.5,0.5" alt="Malu, a Meal Planning App (mobile app)" data-load="false" elementtiming="nbf-portfolio-grid-overlay" src="https://images.squarespace-cdn.com/content/v1/61942e96d74613527bb6d7a1/1637354633711-U8MAX4AL4590B0K4ITDY/MaluShot.png" width="6000" height="4500" alt="" sizes="(max-width: 767px) 100vw, 50vw" style="display:block;object-position: 50% 50%" srcset="https://images.squarespace-cdn.com/content/v1/61942e96d74613527bb6d7a1/1637354633711-U8MAX4AL4590B0K4ITDY/MaluShot.png?format=100w 100w, https://images.squarespace-cdn.com/content/v1/61942e96d74613527bb6d7a1/1637354633711-U8MAX4AL4590B0K4ITDY/MaluShot.png?format=300w 300w, https://images.squarespace-cdn.com/content/v1/61942e96d74613527bb6d7a1/1637354633711-U8MAX4AL4590B0K4ITDY/MaluShot.png?format=500w 500w, https://images.squarespace-cdn.com/content/v1/61942e96d74613527bb6d7a1/1637354633711-U8MAX4AL4590B0K4ITDY/MaluShot.png?format=750w 750w, https://images.squarespace-cdn.com/content/v1/61942e96d74613527bb6d7a1/1637354633711-U8MAX4AL4590B0K4ITDY/MaluShot.png?format=1000w 1000w, https://images.squarespace-cdn.com/content/v1/61942e96d74613527bb6d7a1/1637354633711-U8MAX4AL4590B0K4ITDY/MaluShot.png?format=1500w 1500w, https://images.squarespace-cdn.com/content/v1/61942e96d74613527bb6d7a1/1637354633711-U8MAX4AL4590B0K4ITDY/MaluShot.png?format=2500w 2500w" loading="lazy" decoding="async" data-loader="sqs"> </div> </div> <div class="portfolio-overlay"></div> <div class="portfolio-text"> <h3 class="portfolio-title">Malu, a Meal Planning App (mobile app)</h3> </div> </a> <a class="grid-item" href="/work/verbierdelivery-food-delivery-service"> <div class="grid-image"> <div class="grid-image-inner-wrapper"> <img data-src="https://images.squarespace-cdn.com/content/v1/61942e96d74613527bb6d7a1/1637277455074-XCDLMM7SOPYWXE2DDJWT/VDShot.png" data-image="https://images.squarespace-cdn.com/content/v1/61942e96d74613527bb6d7a1/1637277455074-XCDLMM7SOPYWXE2DDJWT/VDShot.png" data-image-dimensions="6000x4500" data-image-focal-point="0.5,0.5" alt="Verbier Delivery, a Swiss Food Delivery Service (responsive web)" data-load="false" elementtiming="nbf-portfolio-grid-overlay" src="https://images.squarespace-cdn.com/content/v1/61942e96d74613527bb6d7a1/1637277455074-XCDLMM7SOPYWXE2DDJWT/VDShot.png" width="6000" height="4500" alt="" sizes="(max-width: 767px) 100vw, 50vw" style="display:block;object-position: 50% 50%" srcset="https://images.squarespace-cdn.com/content/v1/61942e96d74613527bb6d7a1/1637277455074-XCDLMM7SOPYWXE2DDJWT/VDShot.png?format=100w 100w, https://images.squarespace-cdn.com/content/v1/61942e96d74613527bb6d7a1/1637277455074-XCDLMM7SOPYWXE2DDJWT/VDShot.png?format=300w 300w, https://images.squarespace-cdn.com/content/v1/61942e96d74613527bb6d7a1/1637277455074-XCDLMM7SOPYWXE2DDJWT/VDShot.png?format=500w 500w, https://images.squarespace-cdn.com/content/v1/61942e96d74613527bb6d7a1/1637277455074-XCDLMM7SOPYWXE2DDJWT/VDShot.png?format=750w 750w, https://images.squarespace-cdn.com/content/v1/61942e96d74613527bb6d7a1/1637277455074-XCDLMM7SOPYWXE2DDJWT/VDShot.png?format=1000w 1000w, https://images.squarespace-cdn.com/content/v1/61942e96d74613527bb6d7a1/1637277455074-XCDLMM7SOPYWXE2DDJWT/VDShot.png?format=1500w 1500w, https://images.squarespace-cdn.com/content/v1/61942e96d74613527bb6d7a1/1637277455074-XCDLMM7SOPYWXE2DDJWT/VDShot.png?format=2500w 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