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class="icon icon-arrow-right-white"><use xlink:href="#arrow-right-white"></use></svg><a itemprop="item" href="https://acanto.agency/en/works/tavullia-city-branding/"><span itemprop="name">tavullia-city-branding</span><meta itemprop="position" content="3" /></a></li></ul></div></section><main class="route-projectsingle:" data-template="projectsingle" data-name="tavullia-city-branding" data-path="https://acanto.agency/en/works/tavullia-city-branding" data-locale="en"><section class="Project:heading"><div class="ProjectHeading:"><div class="ProjectHeading:title"><div id="element"></div><div id="element-two"></div><div id="title">Tavullia/city branding</div><h2>Tavullia</h2><div class="ProjectHeading:title_image"><picture itemscope itemtype="https://schema.org/ImageObject" ><source type="image/compressed" srcset="https://storage.acanto.agency/public/assets/progetti/tavullia/logo-tavullia-acanto-creative-agency-clip_400_400_50.webp"><img class=" lazy" itemprop="contentUrl" data-src="https://storage.acanto.agency/public/assets/progetti/tavullia/logo-tavullia-acanto-creative-agency-clip_400_400_50.webp" src="" alt="tavullia city branding project by acanto" width="400" height="400" ><span style="display: none" itemprop="copyrightNotice">Acanto Comunicazione srl</span><span style="display: none" itemprop="creditText">Acanto Comunicazione srl</span></picture></div><div class="ProjectHeading:shadow"><span style=" width:100%; " class="media media--img" ><noscript><img class="mediaElement img fit-cover" src="https://acanto.agency/media/local/shadow.png" alt="" draggable="false" width="780" height="175" ></noscript><span class="mediaProportion" style="padding-top:22.435897435897%" ></span><picture class="mediaCenterer" ><source srcset="https://acanto.agency/media/local/shadow.webp" type="image/webp" ><img class="mediaElement img fit-cover" src="https://acanto.agency/media/local/shadow.png" alt="" draggable="false" width="780" height="175" ></picture></span></div></div></div><script> window.__DATA = window.__DATA || {}; window["__DATA"]['route'] = "projectsingle";</script></section><section class="Project:services"><div class="ProjectServices:"><div class="container-xl"><h1 itemprop="name">TAVULLIA CITY BRANDING PROJECT</h1><p>strategy, brand identity, art direction, graphic design, website, video, copywriting, social media marketing, merchandising, events</p></div></div></section><section class="Project:request"><div class="ProjectRequest:"><div class="container-xl"><div class="ProjectRequest:label">Request</div><div class="ProjectRequest:container"><div class="ProjectRequest:container_left"><div class="ProjectRequest:container_left-inner"> A territory can be a Brand too </div></div><div class="ProjectRequest:container_right"><p>Competitive dynamics are increasingly affecting territories. First globalisation and then the current Coronavirus emergency have highlighted the need to completely rethink the model of development and the narrative of places, towns and small municipalities. <br>For this reason, together with the Tavullia City Hall, we developed a city branding strategy with the aim of increasing, on the one hand, citizens’ sense of belonging and cohesion and, on the other, the recognition and attractiveness of the territory to the outside world.</p></div></div></div></div></section><section class="Project:proposal"><div class="ProjectProposal:"><div class="container-xl"><div class="ProjectProposal:label">Proposal</div><div class="ProjectProposal:container"><div class="ProjectProposal:container_left"><p itemprop="description"> A brand that can tell the story of Tavullia city, its champions, the cohesion of its community, the excellence of its entrepreneurial fabric, the quality of its commercial and craft activities. But also its colours, its landscapes, its genuine, cheerful, welcoming, creative and energetic soul.An integrated, dynamic and shared branding and communication project that involved all the citizens and the Tavullia fan community in defining the city’s visual and narrative identity.</p></div><div class="ProjectProposal:container_right"><div class="ProjectProposal:container_right-inner"> Communicating and promoting Tavullia in the Marche region, in Italy and worldwide </div></div></div></div></div></section><div class="ProjectSliderblock:"><div class="container-xl"><div class="row"><div class="ProjectSliderblock:label">LANCIO</div><div class="ProjectSliderblock:inner"><div class="ProjectSliderblock:top"><div class="ProjectSliderblock:slider"><div class="glide"><div class="glide__track" data-glide-el="track" ><ul class="glide__slides"><li class="ProjectSliderblock:slide"><picture itemscope itemtype="https://schema.org/ImageObject" ><source type="image/compressed" srcset="https://storage.acanto.agency/public/assets/progetti/tavullia/social-media-strategy-city-branding-tavullia-acanto.webp"><img class="ProjectSliderblock:slide_img lazy" itemprop="contentUrl" data-src="https://storage.acanto.agency/public/assets/progetti/tavullia/social-media-strategy-city-branding-tavullia-acanto.webp" src="" alt="social media strategy for city branding project of tavullia" width="1920" height="1080" ><span style="display: none" itemprop="copyrightNotice">Acanto Comunicazione srl</span><span style="display: none" itemprop="creditText">Acanto Comunicazione srl</span></picture></li><li class="ProjectSliderblock:slide"><picture itemscope itemtype="https://schema.org/ImageObject" ><source type="image/compressed" srcset="https://storage.acanto.agency/public/assets/progetti/tavullia/brand-identity-citta-tavullia-acanto.webp"><img class="ProjectSliderblock:slide_img lazy" itemprop="contentUrl" data-src="https://storage.acanto.agency/public/assets/progetti/tavullia/brand-identity-citta-tavullia-acanto.webp" src="" alt="brand identity for tavullia" width="1920" height="1080" ><span style="display: none" itemprop="copyrightNotice">Acanto Comunicazione srl</span><span style="display: none" itemprop="creditText">Acanto Comunicazione srl</span></picture></li><li class="ProjectSliderblock:slide"><picture itemscope itemtype="https://schema.org/ImageObject" ><source type="image/compressed" srcset="https://storage.acanto.agency/public/assets/progetti/tavullia/merchandising-city-branding-tavullia-vr46-acanto.webp"><img class="ProjectSliderblock:slide_img lazy" itemprop="contentUrl" data-src="https://storage.acanto.agency/public/assets/progetti/tavullia/merchandising-city-branding-tavullia-vr46-acanto.webp" src="" alt="merchandising for city branding of tavullia at vr46" width="1920" height="1080" ><span style="display: none" itemprop="copyrightNotice">Acanto Comunicazione srl</span><span style="display: none" itemprop="creditText">Acanto Comunicazione srl</span></picture></li></ul></div></div><div class="glide__arrows" data-glide-el="controls"><button class="glide__arrow glide__arrow--left" data-glide-dir="<"></button><button class="glide__arrow glide__arrow--right" data-glide-dir=">"></button></div></div></div></div><div class="ProjectSliderblock:bottom"><div class="ProjectSliderblock:bottom_title"><p>The citizens have their say! </p></div><div class="ProjectSliderblock:bottom_description"><p>The project was officially presented to the press and citizens in Tavullia’s most representative and identifying location: MotoGP champion Valentino Rossi’s ranch. Here, in July 2020, we kicked off phase one of the project, which involved the active participation of citizens. Throughout the summer, in fact, citizens were invited to respond to interviews and questionnaires, available in online and printed versions, with questions and curiosities about their town and their relationship with Tavullia. The activity also involved schools: children were asked to portray their town with a drawing.<br>More than a thousand replies were received, allowing us to move on to the next stage of designing the Brand and the means of communication.</p></div></div></div></div></div><div class="ProjectMediablock: "><div class="container-xl"><div class="row"><div class="ProjectMediablock:inner bigmedia"><div class="ProjectMediablock:left bigmedia"><div class="row"><div class="ProjectMediablock:left_title bigmedia"></div><div class="ProjectMediablock:left_description bigmedia"></div></div></div><div class="ProjectMediablock:right bigmedia"><div class="ProjectMediablock:right_image bigmedia"><div class="media media--video cover:video"><span class="mediaProportion" style="padding-top: 56.25%" ></span><div class="mediaElement bg " ></div><video class="mediaElement video" src="https://storage.acanto.agency/public/assets/progetti/tavullia/brand-identity-tavullia-acanto.mp4" title="" style=" " poster="https://storage.acanto.agency/public/" width="1920" height="1080" autoplay playsinline muted loop preload=auto ><noscript> To view this video please enable JavaScript, and consider upgrading to a web browser that <a href="https://videojs.com/html5-video-support/" target="_blank" >supports HTML5 video</a></noscript></video></div></div></div></div></div></div></div><div class="ProjectDoublemedia:"><div class="container-xl"><div class="row"><div class="ProjectDoublemedia:label">REVEAL</div><div class="ProjectDoublemedia:inner"><div class="ProjectDoublemedia:left"><div class="ProjectDoublemedia:left_font columndoublemedia"><picture itemscope itemtype="https://schema.org/ImageObject" ><source type="image/compressed" srcset="https://storage.acanto.agency/public/assets/progetti/tavullia/lancio-progetto-city-branding-tavullia-motor-ranch-vr46.webp"><img class="ProjectSliderblock:slide_img lazy" itemprop="contentUrl" data-src="https://storage.acanto.agency/public/assets/progetti/tavullia/lancio-progetto-city-branding-tavullia-motor-ranch-vr46.webp" src="" alt="logo design for tavullia by acanto" width="2276" height="4000" ><span style="display: none" itemprop="copyrightNotice">Acanto Comunicazione srl</span><span style="display: none" itemprop="creditText">Acanto Comunicazione srl</span></picture></div></div><div class="ProjectDoublemedia:right columndoublemedia"><div class="ProjectDoublemedia:right_title"><p>Tavullia is…</p></div><div class="ProjectDoublemedia:right_description"><p>Starting from the answers obtained through questionnaires, interviews and children’s drawings, we developed a graphic concept capable of visually translating the multiform, plural and kaleidoscopic essence of Tavullia. <br>A logo that tells the soft and sinuous shapes of the city, the energy and spontaneity of its inhabitants, the colours and shades of its landscapes: the green of the hills, the blue of the sea, the orange of the sunny fields and, of course, Valentino’s yellow. </p><p>The brand was officially presented through a video broadcast on the municipality’s social and digital channels and through the creation of an Instagram account dedicated to the project.</p></div><div class="ProjectDoublemedia:right_image columndoublemedia"><picture itemscope itemtype="https://schema.org/ImageObject" ><source type="image/compressed" srcset="https://storage.acanto.agency/public/assets/progetti/tavullia/logo-design-comune-tavullia-acanto.webp"><img class="ProjectDoublemedia:right_image-first lazy" itemprop="contentUrl" data-src="https://storage.acanto.agency/public/assets/progetti/tavullia/logo-design-comune-tavullia-acanto.webp" src="" alt="logo design for tavullia by acanto" width="400" height="212" ><span style="display: none" itemprop="copyrightNotice">Acanto Comunicazione srl</span><span style="display: none" itemprop="creditText">Acanto Comunicazione srl</span></picture><span style=" width:100%; " class="media media--img ProjectDoublemedia:right-shadow" ><noscript><img class="mediaElement img fit-cover" src="https://acanto.agency/media/local/shadow.png" alt="" draggable="false" width="780" height="175" ></noscript><span class="mediaProportion" style="padding-top:22.435897435897%" ></span><picture class="mediaCenterer" ><source srcset="https://acanto.agency/media/local/shadow.webp" type="image/webp" ><img class="mediaElement img fit-cover" src="https://acanto.agency/media/local/shadow.png" alt="" draggable="false" width="780" height="175" ></picture></span></div></div></div></div></div></div><div class="ProjectTritticoInline: "><div class="container-xl"><div class="row"><div class="ProjectTritticoInline:label"></div><div class="ProjectTritticoInline:inner"><div class="ProjectTritticoInline:top inlinetriplemedia"><ul><li><div class="media media--video cover:video"><span class="mediaProportion" style="padding-top: 56.25%" ></span><div class="mediaElement bg " ></div><video class="mediaElement video" src="https://storage.acanto.agency/public/assets/progetti/tavullia/city-branding-comune-tavullia-acanto.mp4" title="" style=" " poster="https://storage.acanto.agency/public/" width="1920" height="1080" autoplay playsinline muted loop preload=auto ><noscript> To view this video please enable JavaScript, and consider upgrading to a web browser that <a href="https://videojs.com/html5-video-support/" target="_blank" >supports HTML5 video</a></noscript></video></div></li><li><div class="media media--video cover:video"><span class="mediaProportion" style="padding-top: 56.25%" ></span><div class="mediaElement bg " ></div><video class="mediaElement video" src="https://storage.acanto.agency/public/assets/progetti/tavullia/realizzazione-video-racconto-city-branding-acanto.mp4" title="" style=" " poster="https://storage.acanto.agency/public/" width="1920" height="1080" autoplay playsinline muted loop preload=auto ><noscript> To view this video please enable JavaScript, and consider upgrading to a web browser that <a href="https://videojs.com/html5-video-support/" target="_blank" >supports HTML5 video</a></noscript></video></div></li><li><div class="media media--video cover:video"><span class="mediaProportion" style="padding-top: 56.25%" ></span><div class="mediaElement bg " ></div><video class="mediaElement video" src="https://storage.acanto.agency/public/assets/progetti/tavullia/city-branding-tavullia-acanto-creative-agency.mp4" title="" style=" " poster="https://storage.acanto.agency/public/" width="1920" height="1080" autoplay playsinline muted loop preload=auto ><noscript> To view this video please enable JavaScript, and consider upgrading to a web browser that <a href="https://videojs.com/html5-video-support/" target="_blank" >supports HTML5 video</a></noscript></video></div></li></ul></div></div></div></div></div><div class="ProjectMediablock: "><div class="container-xl"><div class="row"><div class="ProjectMediablock:label">FOLLOW-UP</div><div class="ProjectMediablock:inner inlinemedia"><div class="ProjectMediablock:left inlinemedia"><div class="row"><div class="ProjectMediablock:left_title inlinemedia"><p> A city brand to wear, share and support</p></div><div class="ProjectMediablock:left_description inlinemedia"><p> In collaboration with VR46, Valentino Rossi’s apparel and accessories company, we designed a line of merchandising and gadgets dedicated to the new city brand: t-shirts, mugs and caps have been put on sale on the company’s e-commerce site with the aim of using the proceeds to finance the municipality’s social and welfare activities aimed at children with disabilities.</p><p> The project will continue throughout 2021 with further initiatives and activities.</p></div></div></div><div class="ProjectMediablock:right inlinemedia"><div class="ProjectMediablock:right_image inlinemedia"><picture itemscope itemtype="https://schema.org/ImageObject" ><source type="image/compressed" srcset="https://storage.acanto.agency/public/assets/progetti/tavullia/strategia-social-lancio-city-branding-acanto.webp"><img class="ProjectSliderblock:slide_img lazy" itemprop="contentUrl" data-src="https://storage.acanto.agency/public/assets/progetti/tavullia/strategia-social-lancio-city-branding-acanto.webp" src="" alt="city branding on social media marketing made by acanto" width="2500" height="1794" ><span style="display: none" itemprop="copyrightNotice">Acanto Comunicazione srl</span><span style="display: none" itemprop="creditText">Acanto Comunicazione srl</span></picture><span style=" width:100%; " class="media media--img ProjectMediablock:right-shadow" ><noscript><img class="mediaElement img fit-cover" src="https://acanto.agency/media/local/shadow.png" alt="" draggable="false" width="780" height="175" ></noscript><span class="mediaProportion" style="padding-top:22.435897435897%" ></span><picture class="mediaCenterer" ><source srcset="https://acanto.agency/media/local/shadow.webp" type="image/webp" ><img class="mediaElement img fit-cover" src="https://acanto.agency/media/local/shadow.png" alt="" draggable="false" width="780" height="175" ></picture></span></div></div></div></div></div></div><div class="ProjectTritticoInline: nopaddingbottom"><div class="container-xl"><div class="row"><div class="ProjectTritticoInline:label"></div><div class="ProjectTritticoInline:inner"><div class="ProjectTritticoInline:top inlinetriplemedia"><ul><li><picture itemscope itemtype="https://schema.org/ImageObject" ><source type="image/compressed" srcset="https://storage.acanto.agency/public/assets/progetti/tavullia/progetto-city-branding-tavullia-acanto-creative-agency.webp"><img class="ProjectTritticoInline:top_image lazy" itemprop="contentUrl" data-src="https://storage.acanto.agency/public/assets/progetti/tavullia/progetto-city-branding-tavullia-acanto-creative-agency.webp" src="" alt="city branding tavullia project by acanto creative agency" width="600" height="600" ><span style="display: none" itemprop="copyrightNotice">Acanto Comunicazione srl</span><span style="display: none" itemprop="creditText">Acanto Comunicazione srl</span></picture></li><li><picture itemscope itemtype="https://schema.org/ImageObject" ><source type="image/compressed" srcset="https://storage.acanto.agency/public/assets/progetti/tavullia/brand-identity-comune-tavullia-acanto.webp"><img class="ProjectTritticoInline:top_image lazy" itemprop="contentUrl" data-src="https://storage.acanto.agency/public/assets/progetti/tavullia/brand-identity-comune-tavullia-acanto.webp" src="" alt="creation of brand identity for tavullia by acanto" width="600" height="600" ><span style="display: none" itemprop="copyrightNotice">Acanto Comunicazione srl</span><span style="display: none" itemprop="creditText">Acanto Comunicazione srl</span></picture></li><li><picture itemscope itemtype="https://schema.org/ImageObject" ><source type="image/compressed" 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