Adobe CEO Bruce Chizen to address 2004 graduates at UCSC's Baskin School of Engineering commencement; other UCSC celebrations begin on Thursday

<!DOCTYPE html> <html xmlns="http://www.w3.org/1999/xhtml" lang="en" xml:lang="en"> <head>  <link rel="dns-prefetch" href="https://webassets.ucsc.edu"/> <meta charset="UTF-8"/> <meta content="IE=edge" http-equiv="X-UA-Compatible"/> <meta content="width=device-width, user-scalable=yes, initial-scale=1.0, minimum-scale=1.0" name="viewport"/> <link href="https://www.ucsc.edu/favicon.ico" rel="shortcut icon"/> <link href="https://www.ucsc.edu/apple-touch-icon.png" rel="apple-touch-icon"/> <link href="https://ucsc-webassets.netlify.app/css/ucsc.css?v=20220607" rel="stylesheet" type="text/css" media="all"/> <script src="https://ucsc-webassets.netlify.app/js/modernizr.js" type="text/javascript"></script> <script src="https://ucsc-webassets.netlify.app/lib/jquery/dist/jquery.js" type="text/javascript"></script> <script async="async" src="https://ucsc-webassets.netlify.app/js/main.js?t=20210315124600" type="text/javascript"></script> <script defer="true" src="https://use.fontawesome.com/releases/v5.0.6/js/all.js"></script>  <title>Adobe CEO Bruce Chizen to address 2004 graduates at UCSC's Baskin School of Engineering commencement; other UCSC celebrations begin on Thursday</title> <link href="https://news.ucsc.edu/2004/06/516.html" rel="canonical"/> <meta content="Adobe CEO Bruce Chizen to address 2004 graduates at UCSC's Baskin School of Engineering commencement; other UCSC celebrations begin on Thursday" property="og:title"/> <meta content="https://news.ucsc.edu/2004/06/516.html" property="og:url"/> <meta content="article" property="og:type"/> <meta content="https://news.ucsc.edu/images/ucsc-news.jpg" property="og:image"/> <meta content="UC Santa Cruz News" property="og:site_name"/> <meta content="1322847221,508316988" property="fb:admins"/> <meta content="https://www.facebook.com/ucsantacruz" property="article:publisher"/> <meta content="summary" name="twitter:card"/> <meta content="@ucsc" name="twitter:site"/> <meta content="https://news.ucsc.edu/2004/06/516.html" name="twitter:url"/> <meta content="Adobe CEO Bruce Chizen to address 2004 graduates at UCSC's Baskin School of Engineering commencement; other UCSC celebrations begin on Thursday" name="twitter:title"/> <meta content="https://news.ucsc.edu/images/ucsc-news.jpg" property="og:image"/> <meta content="Engineering" name="category"/> <meta content="Research" name="category"/> <meta content="Events" name="category"/> <meta content="Press Release" name="category"/> <meta content="Regular News" name="category"/> </head> <body class="left-column dept article">  <ul aria-label="Page navigation" id="access-links" role="navigation"> <li><a href="#main">Skip to main content</a></li> <li><a href="#mainNav">Skip to main navigation</a></li> </ul> <div id="wrap"> <div id="container"> <div id="content"> <div class="site-header" role="banner"> <div class="page-top"> <div class="row"> <div class="page-top-left"> <a class="campus-secondary" href="https://www.ucsc.edu/index.html" id="logo">UC Santa Cruz</a> </div> <div class="page-top-right"> <ul id="topNav"> <li><a href="https://my.ucsc.edu" title="The student portal">MyUCSC</a></li> <li><a href="https://www.ucsc.edu/tools/people.html" title="Campus directory">People</a></li> <li><a href="https://www.ucsc.edu/tools/calendars.html" title="Upcoming events, academic, and administrative calendars">Calendars</a></li> <li><a href="https://www.ucsc.edu/visit/maps-directions.html">Maps</a></li> <li><a href="https://www.ucsc.edu/tools/azindex.html" title="A to Z index of UCSC websites">A-Z Index</a></li> </ul> <div class="search" role="search"> <form action="/search/" id="cse-search-box-site"> <div><input name="ie" type="hidden" value="UTF-8"/> <label class="hide" for="search-site">Search</label> <input class="query" id="search-site" name="q" placeholder="Search news" type="text"/> <input class="srchBtn" type="submit" value="Search"/></div> </form> </div> </div> </div> </div> <div class="main-header"> <div class="row names"> <div class="secondary-name"> <p><a href="../../index.html">Newscenter</a></p> <a class="mobile-menu" href="#mainNav"></a> </div> </div> <div aria-label="Site navigation" class="row main-navigation" role="navigation"> <ul class="hasqsg" id="mainNav"> <li class="first" style="z-index: 0;"><a href="../../awards/index.html">Awards & Honors</a></li> <li style="z-index: 0;"><a href="https://calendar.ucsc.edu">Events</a></li> <li><a href="../../video/index.html">Videos</a></li> <li><a href="../../subscribe/index.html">Subscribe</a></li> <li style="z-index: 0;"><a href="../../contacts-for-reporters.html">Contact Us</a></li> <li class="last qsg"><span>Helpful Links</span> <ul> <li><a href="../../categories.html">News by topic</a></li> <li><a href="../../year-archive.html">News archives</a></li> <li><a href="../../newsletter/index.html">E-Newsletter</a></li> <li><a href="../../tuesday-newsday/index.html">Tuesday Newsday</a></li> <li><a href="../../rss/index.html">RSS feeds</a></li> <li><a href="https://magazine.ucsc.edu">UCSC Magazine</a></li> <li><a href="../../messages.html">Administrative Messages</a></li> </ul> </li> </ul> </div> </div> </div> <div class="row" id="sprflt"> <div class="main-content" id="main" role="main"> <div class="row breadcrumbs"><p><a href="../../index.html"> Home</a> / <a href="../index.html">2004</a> / <a href="index.html">June</a> / Adobe CEO Bruce Chizen...</p></div> <h1 id="title">Adobe CEO Bruce Chizen to address 2004 graduates at UCSC's Baskin School of Engineering commencement; other UCSC celebrations begin on Thursday</h1><div class="article-meta"><div class="article-info"><p class="date">June 08, 2004</p><p class="vcard"> By <a class="email fn" href="mailto:stephens@ucsc.edu"><span class="name">Tim Stephens</span></a>, <span class="role">Staff Writer</span> <span class="tel">459-2495</span></p></div><div class="social-sharing"><span>Share this story:</span><a class="icon icon-twitter--inverted" href="https://twitter.com/intent/tweet?text=Adobe CEO Bruce Chizen to address 2004 graduates at UCSC's Baskin School of Engineering commencement; other UCSC celebrations begin on Thursday&url=http://news.ucsc.edu/2004/06/516.html?ref=share&via=ucsc">Twitter</a><a class="icon icon-facebook--inverted" href="https://www.facebook.com/sharer/sharer.php?t=Adobe CEO Bruce Chizen to address 2004 graduates at UCSC's Baskin School of Engineering commencement; other UCSC celebrations begin on Thursday&u=http://news.ucsc.edu/2004/06/516.html?ref=share">Facebook</a><a class="icon icon-linkedin--inverted" href="http://www.linkedin.com/shareArticle?mini=true&title=Adobe CEO Bruce Chizen to address 2004 graduates at UCSC's Baskin School of Engineering commencement; other UCSC celebrations begin on Thursday&url=http://news.ucsc.edu/2004/06/516.html?ref=share&source=http%3a%2f%2fnews.ucsc.edu">LinkedIn</a><a class="icon icon-reddit--inverted" href="http://www.reddit.com/submit?url=http://news.ucsc.edu/2004/06/516.html?ref=share">Reddit</a></div></div><div class="contentBox"><div class="article-body"><p>Bruce Chizen, president and CEO of Adobe Systems, Incorporated, will be the keynote speaker this year at the commencement exercises for UC Santa Cruz's Baskin School of Engineering. The event will take place on Sunday, June 13, at 3:30 p.m. at the Lower West Field, Oakes College, on the UCSC campus.</p><p><table BGCOLOR="#FFFFCC" align="RIGHT" border="0" cellpadding="3" valign="TOP" width="50%"><tr><td><b><font color="#333333">In addition to the engineering school, UCSC's ten colleges and the graduate division will hold commencement exercises beginning June 11. A number of celebrations, beginning June 10, are also planned to honor graduates. For more information on these events, see <a href="http://press.ucsc.edu/text.asp?pid=506">press release</a>.</font></b></td></tr></table>"Mr. Chizen is a visionary and dynamic leader in the information technology industry, with a great interest in higher education, and I am very glad that he has agreed to give this year's commencement address," said Steve Kang, dean of the Baskin School of Engineering. </p><p>Chizen, who also spoke at UCSC's Clark Kerr Symposium last October, said his commencement address, entitled "The Power to Change the World," will offer an upbeat message. </p><p>"This year's graduates may mistakenly believe that they've caught the engineering and high-tech boom-or-bust cycle at precisely the worst time," he said. "But I believe that we're on the verge of new growth in the high-tech industry. UC Santa Cruz engineering students, who are known for being exceptionally creative, innovative, and optimistic in their approach, are in the position to help lead Silicon Valley toward the next 'big thing.'"</p><p>Led by Chizen since 2000, Adobe is one of the world's largest software companies and is headquartered in San Jose. While evolving Adobe's market strategy and extending its customer reach, Chizen also has maintained the company's legendary employee culture. In 2004, Adobe ranked sixth in Fortune magazine's annual report on the "100 Best Companies to Work For."</p><p>Prior to becoming CEO, Chizen defined new market opportunities and led the development of products as Adobe's executive vice president of worldwide products and marketing. He previously held key marketing and sales positions at Mattel Electronics, Microsoft Corporation, and Claris Corporation. Chizen holds a bachelor's degree from Brooklyn College, City University of New York. He serves on the board of Synopsys, Inc., and is president of the board of directors for the Children's Discovery Museum of San Jose.</p><p>UCSC's Baskin School of Engineering, founded in 1997, is building excellence in three critical areas: information technology, biotechnology, and nanotechnology. Inherently interdisciplinary, these areas complement and supplement each other, advancing the school's strength and promise. The school serves the needs of the greater Silicon Valley region and the state of California by creating and disseminating knowledge through research and teaching, and by offering curricula that nurture creative thinking and prepare students for productive careers at industrial and academic settings in rapidly evolving areas of science and engineering.</p><p></p></div><div class="social-sharing"><span>Share this story:</span><a class="icon icon-twitter--inverted" href="https://twitter.com/intent/tweet?text=Adobe CEO Bruce Chizen to address 2004 graduates at UCSC's Baskin School of Engineering commencement; other UCSC celebrations begin on Thursday&url=http://news.ucsc.edu/2004/06/516.html?ref=share&via=ucsc">Twitter</a><a class="icon icon-facebook--inverted" href="https://www.facebook.com/sharer/sharer.php?t=Adobe CEO Bruce Chizen to address 2004 graduates at UCSC's Baskin School of Engineering commencement; other UCSC celebrations begin on Thursday&u=http://news.ucsc.edu/2004/06/516.html?ref=share">Facebook</a><a class="icon icon-linkedin--inverted" href="http://www.linkedin.com/shareArticle?mini=true&title=Adobe CEO Bruce Chizen to address 2004 graduates at UCSC's Baskin School of Engineering commencement; other UCSC celebrations begin on Thursday&url=http://news.ucsc.edu/2004/06/516.html?ref=share&source=http%3a%2f%2fnews.ucsc.edu">LinkedIn</a><a class="icon icon-reddit--inverted" href="http://www.reddit.com/submit?url=http://news.ucsc.edu/2004/06/516.html?ref=share">Reddit</a></div></div> </div> <div aria-label="Secondary site navigation" class="sidebar" id="subNav" role="navigation"> <h4>University News</h4> <ul> <li><a href="https://news.ucsc.edu/?ref=sb">University News Home</a></li> <li><a href="https://news.ucsc.edu/newsletter/?ref=sb">Monthly Newsletter</a></li> </ul> <h4>Other News & Events</h4> <ul> <li><a href="https://www.ucsc.edu/tools/calendars.html?ref=sb">Campus Calendars</a></li> <li><a href="http://www.universityofcalifornia.edu/news/">UC News</a></li> </ul> <h4>Features</h4> <ul class="block"> <li class="image-item"><a href="https://magazine.ucsc.edu/?ref=articleleftcol"><span class="thumbnail"><img alt="UC Santa Cruz Magazine Winter 2025" class="portrait" height="195" src="https://magazine.ucsc.edu/wp-content/uploads/2025/02/2425-010CM_Winter_UC_Mag_Cover_FNL-480x621.jpg" width="150" /></span> <span class="description">UC Santa Cruz<br /> Magazine</span></a></li> </ul> <h4>Resources</h4> <ul> <li><a href="https://news.ucsc.edu/messages/">Administrative Messages</a></li> <li><a href="https://chancellor.ucsc.edu/?ref=sb">UCSC Chancellor</a></li> <li><a href="https://press.ucsc.edu/">Press Releases</a></li> <li><a href="https://news.ucsc.edu/contacts-for-reporters.html?ref=sb">Contacts for Reporters</a></li> <li><a href="mailto:pio@ucsc.edu">Send us an email</a></li> </ul> <p><a href="https://give.ucsc.edu/campaigns/38026/donations/new"><img alt="Be the Change, Give Now" class="btn no-border" height="208" src="https://www.ucsc.edu/images/make-a-gift.svg" style="width: 100%;" width="835" /></a></p> <pass-through></pass-through> </div> </div> <div class="main-footer" role="contentinfo"> <div class="row" id="footer"> <div class="footer-left"> <img alt="University of California" class="seal" height="84" src="https://static.ucsc.edu/_responsive/images/logos/uc-seal.svg" width="84"/> <div class="address home"> <div class="location">UC Santa Cruz, 1156 High Street, Santa Cruz, Ca 95064</div> <div class="copyright">©2025 Regents of the University of California. All Rights Reserved.</div> </div> </div> <div class="footer-right"> <div class="social-media"> <a href="https://www.twitter.com/ucsc"><i aria-label="Follow us on Twitter" class="fab fa-twitter"></i></a> <a href="https://www.instagram.com/ucsc"><i aria-label="Follow us on Instagram" class="fab fa-instagram"></i></a> <a href="https://www.facebook.com/ucsantacruz"><i aria-label="Follow us on Facebook" class="fab fa-facebook-f"></i></a> <a href="http://youtube.com/ucsantacruz"><i aria-label="Follow us on YouTube" class="fab fa-youtube"></i></a> <a href="http://www.linkedin.com/school/ucsc/"><i aria-label="Follow us on LinkedIn" class="fab fa-linkedin-in"></i></a> </div> <div class="links"> <a href="https://www.ucsc.edu/feedback/index.html">Feedback</a> </div> </div> </div> <div class="sub-footer row"> <div class="legal"> <ul class="legal"> <li><a href="https://docs.google.com/forms/d/e/1FAIpQLSdoZLrRfU3L1ZiUuCn2E24ph7aB0O9ytIGHbZfTpTG1PlJVww/viewform">Report an accessibility barrier</a></li> <li><a href="https://www.ucsc.edu/land-acknowledgment">Land Acknowledgment</a></li> <li><a href="https://jobs.ucsc.edu">Employment</a></li> <li><a href="https://its.ucsc.edu/terms/">Privacy</a></li> <li><a href="https://academicaffairs.ucsc.edu/accreditation/">Accreditation</a></li> </ul> <p class="page-meta"> Last modified: August 20, 2010 <span class="check-ip">8.222.208.146</span> </p> </div> </div> </div> </div> </div> </div>   <div role="application" style="display:none;visibility:hidden"> <noscript><iframe title="Google Tag Manager fallback script" src="//www.googletagmanager.com/ns.html?id=GTM-5RFHNC" height="0" width="0" style="display:none;visibility:hidden"></iframe></noscript></div> <script>(function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({'gtm.start': new Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0], j=d.createElement(s),dl=l!='dataLayer'?'&l='+l:'';j.async=true;j.src= '//www.googletagmanager.com/gtm.js?id='+i+dl;f.parentNode.insertBefore(j,f); })(window,document,'script','dataLayer','GTM-5RFHNC');</script>   <script type="text/javascript"> /*<![CDATA[*/ (function() { var sz = document.createElement('script'); sz.type = 'text/javascript'; sz.async = true; sz.src = '//siteimproveanalytics.com/js/siteanalyze_8343.js'; var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(sz, s); })(); /*]]>*/ </script>    <script type="text/javascript" charset="utf-8"> // Makes a call to the api, then adds html for each response returned $(document).ready(function(){ var addHtml = '<div class="content-box recent-news-block" style="margin-top:1.5em;"><h2>Recent articles</h2><ul class="archive-list horizontal list recent-news" id="recents" style="display: flex; flex-flow: row; flex-wrap: wrap;"></ul></div>'; $.ajax({ url: 'https://news.ucsc.edu/latest.jsonp', jsonpCallback: 'latest', error: function() { $('#parent').append('<span>An error has occurred</span>'); }, dataType: 'jsonp', success: function(data) { var artHtml = ''; var lnkIndex = checkURL(data); if (lnkIndex == -1) { jQuery.each(data.items.slice(0, 6), function(i, value) { artHtml += addCode(i, value); }); } else { jQuery.each(data.items.slice(0, lnkIndex), function(i, value) { artHtml += addCode(i, value); }); jQuery.each(data.items.slice(lnkIndex + 1, 7), function(i, value) { artHtml += addCode(i, value); }); } $('.main-content').append(addHtml); $('#recents').append(artHtml); } }); }); // Takes the JSON response and puts it in a string of HTML function addCode(order, value){ var artHtml = ''; artHtml += "<li style='flex:1 1 clamp(320px, 50%, 450px); order:" + (order + 1) + "'>"; if(value.hasOwnProperty("thumbnail")) { artHtml += "<img src='" + value.thumbnail + "' width='80' height='80'>"; } else { artHtml += "<img src='http://www.ucsc.edu/identity/images/ucsc-seal.jpg' width='80' height='80'>"; } artHtml += "<span class='date'>" + value.date + "</span>"; artHtml += "<a href='" + value.url + "?ref=recent' style='display:block; overflow:hidden'>" + value.title + "</a></li>"; return artHtml; } // Checks the first 6 links to see if they are the current article function checkURL(data){ var numIndex = -1; var url = window.location.href; var str = '?ref=recent'; if (url.indexOf(str) > -1) { url = url.substring(0, url.length-11); } jQuery.each(data.items.slice(0,6), function(i, value) { if(url == value.url) { numIndex = i; } }); return numIndex; } </script> <style type="text/css"> .horizontal.recent-news li { display:block; } </style> <script src="https://knice.github.io/ucsc-badge/dist/index.js" type="module"></script> <script> (function () { if (document.querySelector('meta[content="student-success"]') != null) { let article = document.querySelector(".article-body"); let badge = document.createElement("ucsc-badge"); article.appendChild(badge); } })(); </script>  <pass-through></pass-through> </body> </html>

CINXE.COM

Adobe CEO Bruce Chizen to address 2004 graduates at UCSC's Baskin School of Engineering commencement; other UCSC celebrations begin on Thursday