外贸风向标 | 最后一季度，新兴市场哪些产品值得关注？

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class="top-orgin"> <span>来源：做推广</span> <span class="ml42">浏览：<browse class="clickcount-news-41026" data-type="news" data-id="41026"></browse></span> <span class="ml42">2023-11-23</span> <a class="share-btn" href="javascript:;" class="btn btn-success" title="分享" data-toggle="popover" data-html="true" data-placement="bottom" data-content='<img style="width:200px;height:200px;" src="//api.300.cn/qrcode?size=8&logo_size=100&str=https://www.300.cn/news/ztg/41026.html" alt="img" />' > <i class="iconfont iconweixin"></i> 分享 </a> </div> </div> </div> <div class="artical_gg_box ajax_gg_new gg_ztg_top" data-slug="ztg_top"> <ggtemplate> <a url-ref="{url}" target="{target}"> <img class="img_bg" pic-src="{pic}" alt="{title}"> </a> </ggtemplate> </div> <div class="artical-content"> <p>&emsp;&emsp;随着气温骤降，2023年已经悄然进入最后一个季度。许多外贸人表示，在积极开拓欧美市场的同时，也希望在新兴市场中大胆尝试、发现新的商机。</p><p>&emsp;&emsp;那么，下半年新兴市场都有哪些?热门采购需求以及热销产品都有哪些?</p><p>                                                    &emsp;&emsp;    <span></span><span>01</span> </p><p>                                    &emsp;&emsp;        2023外贸新兴市场</p><p>&emsp;&emsp;01 东南亚市场</p><p>&emsp;&emsp;随着“一带一路”战略的推进和中国与东盟国家自贸协定的签署，东南亚市场已经成为我国出口的重要目的地。我国出口东南亚的优势商品主要集中在电机、机械器具、塑料、钢铁类、矿物燃料、家具、车辆、有机化学品、针织编织等品类。</p><p>                <img src="//s.300.cn/archive/images/2023/11/23/11111.png" alt="" width="600" height="399" title="" align="" /> </p><p>&emsp;&emsp;02 拉美市场</p><p>&emsp;&emsp;近年来，中国与拉美国家的贸易额逐渐增加，2022年至2025年，拉美电商市场容量将从3780亿美元增长至8290亿美元的规模，保持25%的增长速度。双方在<a href="https://www.300.cn/product/nongye.html" target="_blank">农业</a>、矿业等领域的合作逐步加强。我国对拉美的出口优势产品集中于电机、机械器具、车辆及零附件、钢铁、化学品等工业制成品、零部件等。</p><p>                <img src="//s.300.cn/archive/images/2023/11/23/22222.jpg" alt="" width="600" height="378" title="" align="" /> </p><p>&emsp;&emsp;03 中东市场</p><p>&emsp;&emsp;虽然局部存在冲突，但整体来说业务需求量仍然巨大。中东地区累计人口超4.9亿，超过50%的常住人口为年轻人，平均年龄25岁，人口红利明显。预计2025年，中东电商交易规模将从2020年的220亿美元增长至500亿美元，增长率高达110%，购买力强劲且消费水平高。</p><p>&emsp;&emsp;中东地区拥有丰富的<a href="https://www.300.cn/protal/hangyexiangyingshi" target="_blank">石油</a>资源和大量的建筑项目，因此对<a href="https://www.300.cn/product/zhuangshijiancai.html" target="_blank">建筑材料</a>、机械设备、<a href="https://www.300.cn/product/huagong.html" target="_blank">化工</a>品等进口需求较大。我国对中东的出口优势产品集中于电机、机械器具、钢铁、<a href="https://www.300.cn/product/qipei.html" target="_blank">汽车</a>等工业制成品、零部件等，以及家具、服装等。</p><p>                <img src="//s.300.cn/archive/images/2023/11/23/33333.png" alt="" width="600" height="400" title="" align="" /> </p><p>&emsp;&emsp;04 非洲市场</p><p>&emsp;&emsp;中非贸易增长势头强劲，外贸人不要忽视非洲市场。非洲人口高达12亿，消费市场巨大，但物质贫乏。大到钢铁铝材、机械设备、粮食、电动车;小到深圳制造的<a href="https://www.300.cn/product/shuma.html" target="_blank">手机</a>、义乌制造的工艺品、再到<a href="https://www.300.cn/product/jiaju1.html" target="_blank">生活用品</a>比如婴儿尿布、日用品尤其是塑料制品、礼品、装饰品、灯饰等等都是需求量极大的产品。</p><p>                <img src="//s.300.cn/archive/images/2023/11/23/44444.jpg" alt="" width="500" height="333" title="" align="" /> </p><p>&emsp;&emsp;05 俄罗斯市场</p><p>&emsp;&emsp;俄罗斯因独特的地缘位置，处于我国“一带一路”战略中的要塞，是外贸人眼中的新兴“香饽饽”。中俄贸易额增长很快，两国合作领域也一直在增多，预计未来中俄贸易额还将进一步提升。</p><p>                <img src="//s.300.cn/archive/images/2023/11/23/555555.jpg" alt="" width="500" height="293" title="" align="" /> </p><p>&emsp;&emsp;                                                                02</p><p>&emsp;&emsp;                                                        外贸热销产品</p><p>&emsp;&emsp;在这样的背景下，更需要关注哪些热门行业及产品呢?</p><p>&emsp;&emsp;01 汽车汽配</p><p>&emsp;&emsp;数据显示，汽车汽配的出口额持续增长。有分析认为，中国有望在今年实现对日本的汽车出口逆差翻盘，这对汽车行业意义重大，也表明了中国汽车制造业的进步和发展潜力。</p><p>                <img src="//s.300.cn/archive/images/2023/11/23/666666.jpg" alt="" width="600" height="400" title="" align="" /> </p><p>&emsp;&emsp;02 电子产品</p><p>&emsp;&emsp;在科技飞速发展的今天，电子产品行业成为我国出口的主力。其中，智能手机、电脑及其零部件、电视等产品的出口量都有所增加，显示了我国电子产品行业的竞争力。</p><p>                <img src="//s.300.cn/archive/images/2023/11/23/77777.jpg" alt="" width="600" height="400" title="" align="" /> </p><p>&emsp;&emsp;03 环保和可再生能源</p><p>&emsp;&emsp;随着全球环保意识的提高，环保和可再生能源行业的发展潜力巨大。我国在这一领域具有优势，如太阳能板、风力发电设备、电动汽车等的出口都有增长，而且这一趋势还将继续。</p><p>                <img src="//s.300.cn/archive/images/2023/11/23/888888.jpg" alt="" width="600" height="400" title="" align="" /> </p><p>&emsp;&emsp;04 体育经济</p><p>&emsp;&emsp;近期正值体育盛事，带动了体育产品的出口，据义乌海关统计，今年1至8月，义乌<a href="https://www.300.cn/protal/hangyexiangyingshi" target="_blank">体育用品</a>出口50.8亿元，增长33.0%，来自亚洲国家的体育用品订单正在增多。</p><p>&emsp;&emsp;实际上，不仅仅是这段时间，不仅仅是义乌，随着人们对健康的追求，体育用品对外出口也很可观，消费者更加追求环保、轻便、多功能、多场景使用的体育用品。拉丁美洲、非洲、大洋洲等新兴市场值得关注。</p><p>                <img src="//s.300.cn/archive/images/2023/11/23/99999.jpg" alt="" width="600" height="400" title="" align="" /> </p><p>&emsp;&emsp;05 圣诞节用品</p><p>&emsp;&emsp;“中国有春节，欧美有圣诞”，圣诞节是多国的盛大节日，带动了大量的圣诞产品外销。今年前8个月，中国对外出口圣诞节用品46亿美元，远低于去年的80亿美元。这显示了国际竞争的激烈性。</p><p>&emsp;&emsp;据美媒数据显示，印度圣诞用品出口的份额大增54%，8月份的出口金额达到2000万美元，一跃成为美国前5大供应商。不过目前来看，中国仍然是主要的生产地。圣诞树、圣诞装饰品、圣诞礼物等产品受市场欢迎。</p><p>                <img src="//s.300.cn/archive/images/2023/11/23/aaaaa.jpg" alt="" width="600" height="400" title="" align="" /> </p><p>&emsp;&emsp;06 防寒产品</p><p>&emsp;&emsp;冬季将至，根据往年的经验，防寒用品市场开始扩展，除了基本的御寒衣物，不少防寒小家电也进入出口增长期，室内取暖器、电壁炉、即热式电热水器等产品都很受欢迎。</p><p>                <img src="//s.300.cn/archive/images/2023/11/23/bbbbb.jpg" alt="" width="600" height="400" title="" align="" /> </p><p>&emsp;&emsp;                                                                    03</p><p>&emsp;&emsp;                                            怎么开发这些增长市场和热门产品</p><p>&emsp;&emsp;01 企业还未<a href="https://www.300.cn/zwz" target="_blank">建站</a></p><p>&emsp;&emsp;海外贸易更依赖于<a href="https://www.300.cn/ztg" target="_blank">线上推广</a>展示，无论是网站、电子邮件，还是社交媒体，都成为企业展示产品、服务和品牌价值的重要平台。</p><p>&emsp;&emsp;在网站展示方面，与依赖第三方平台相比，<a href="https://www.300.cn/zwz/exportweb.html" target="_blank">独立站</a>能够给予企业更大的自主权和控制权。</p><p>&emsp;&emsp;独立站也使企业能够收集和分析自己的用户行为数据，帮<a href="https://www.300.cn/" target="_blank">中企动力</a>业制定更精准的<a href="https://www.300.cn/ztg" target="_blank">营销策略</a>，同时还具有独立数据所有权和隐私保护的优势。</p><p>&emsp;&emsp;通过建立购物车和<a href="https://www.300.cn/solution/lingshouomo.html" target="_blank">支付</a>系统，还能为企业提供直接销售产品或服务的机会。</p><p>&emsp;&emsp;通过<a href="https://www.300.cn/seo1.html" target="_blank">搜索引擎优化</a>(SEO)，更能够提高企业官网在搜索结果中的排名，进一步扩大品牌的在线可见性和影响力。</p><p>&emsp;&emsp;02 企业已经建站</p><p>&emsp;&emsp;全球市场变化莫测，随着技术的进步和消费者需求的变化，企业需要不断更新其官方独立站以适应市场的需求。</p><p>&emsp;&emsp;改造升级可以帮助<a href="https://www.300.cn/zwz/exportweb.html" target="_blank">外贸企业</a>提高用户体验、增加销售额、提高<a href="https://www.300.cn/seo1.html" target="_blank">搜索引擎排名</a>、适应市场需求和提高品牌形象，对于企业的长期发展具有重要意义。</p><p>&emsp;&emsp;通过对网站进行改造升级，可以优化用户界面和交互体验，提高用户的满意度和忠诚度，一个具有吸引力和易用性的网站可以帮中企动力业增加销售额。</p><p>&emsp;&emsp;通过对网站进行优化，包括改进网站结构和内容、增加<a href="https://www.300.cn/seo1.html" target="_blank">关键词密度</a>和链接等，可以提高企业在搜索引擎中的排名，从而获得更多的潜在客户和业务机会。</p><p>&emsp;&emsp;对于外贸企业而言，找准方向、选择正确的市场和产品，并运用合适的营销策略，注重多元化业务拓展，推动数字化创新规模，才能在<a href="https://www.300.cn/zwz/exportweb.html" target="_blank">外贸市场</a>中立足并持续发展。</p> </div> <div class="artical-footer"> <p> 版权声明： <span>原创</span> </p> <a class="share-btn" href="javascript:;" class="btn btn-success" title="分享" data-toggle="popover" data-html="true" data-container="body" data-placement="bottom" data-content='<div ><img style="width:200px;height:200px;" src="//api.300.cn/qrcode?size=8&logo_size=100&str=https://www.300.cn/news/ztg/41026.html" alt="img" /></div>' > <i class="iconfont iconweixin"></i> 分享 </a> </div> <div class="news_page_box"> <div class="news_left_page"><span>上一篇：</span><a 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data-id="41026"></browse></span> <span class="ml42">2023-11-23</span> </div> </div> </div> <div class="artical_gg_box ajax_gg_new gg_ztg_top_m" data-slug="ztg_top_m"> <ggtemplate> <a url-href="{url}" target="{target}"> <img class="img_bg" pic-src="{pic}" alt="{title}"> </a> </ggtemplate> </div> <div class="artical-content"> <p>&emsp;&emsp;随着气温骤降，2023年已经悄然进入最后一个季度。许多外贸人表示，在积极开拓欧美市场的同时，也希望在新兴市场中大胆尝试、发现新的商机。</p><p>&emsp;&emsp;那么，下半年新兴市场都有哪些?热门采购需求以及热销产品都有哪些?</p><p>                                                    &emsp;&emsp;    <span></span><span>01</span> </p><p>                                    &emsp;&emsp;        2023外贸新兴市场</p><p>&emsp;&emsp;01 东南亚市场</p><p>&emsp;&emsp;随着“一带一路”战略的推进和中国与东盟国家自贸协定的签署，东南亚市场已经成为我国出口的重要目的地。我国出口东南亚的优势商品主要集中在电机、机械器具、塑料、钢铁类、矿物燃料、家具、车辆、有机化学品、针织编织等品类。</p><p>                <img src="//s.300.cn/archive/images/2023/11/23/11111.png" alt="" width="600" height="399" title="" align="" /> </p><p>&emsp;&emsp;02 拉美市场</p><p>&emsp;&emsp;近年来，中国与拉美国家的贸易额逐渐增加，2022年至2025年，拉美电商市场容量将从3780亿美元增长至8290亿美元的规模，保持25%的增长速度。双方在<a href="https://www.300.cn/product/nongye.html" target="_blank">农业</a>、矿业等领域的合作逐步加强。我国对拉美的出口优势产品集中于电机、机械器具、车辆及零附件、钢铁、化学品等工业制成品、零部件等。</p><p>                <img src="//s.300.cn/archive/images/2023/11/23/22222.jpg" alt="" width="600" height="378" title="" align="" /> </p><p>&emsp;&emsp;03 中东市场</p><p>&emsp;&emsp;虽然局部存在冲突，但整体来说业务需求量仍然巨大。中东地区累计人口超4.9亿，超过50%的常住人口为年轻人，平均年龄25岁，人口红利明显。预计2025年，中东电商交易规模将从2020年的220亿美元增长至500亿美元，增长率高达110%，购买力强劲且消费水平高。</p><p>&emsp;&emsp;中东地区拥有丰富的<a href="https://www.300.cn/protal/hangyexiangyingshi" target="_blank">石油</a>资源和大量的建筑项目，因此对<a href="https://www.300.cn/product/zhuangshijiancai.html" target="_blank">建筑材料</a>、机械设备、<a href="https://www.300.cn/product/huagong.html" target="_blank">化工</a>品等进口需求较大。我国对中东的出口优势产品集中于电机、机械器具、钢铁、<a href="https://www.300.cn/product/qipei.html" target="_blank">汽车</a>等工业制成品、零部件等，以及家具、服装等。</p><p>                <img src="//s.300.cn/archive/images/2023/11/23/33333.png" alt="" width="600" height="400" title="" align="" /> </p><p>&emsp;&emsp;04 非洲市场</p><p>&emsp;&emsp;中非贸易增长势头强劲，外贸人不要忽视非洲市场。非洲人口高达12亿，消费市场巨大，但物质贫乏。大到钢铁铝材、机械设备、粮食、电动车;小到深圳制造的<a href="https://www.300.cn/product/shuma.html" target="_blank">手机</a>、义乌制造的工艺品、再到<a href="https://www.300.cn/product/jiaju1.html" target="_blank">生活用品</a>比如婴儿尿布、日用品尤其是塑料制品、礼品、装饰品、灯饰等等都是需求量极大的产品。</p><p>                <img src="//s.300.cn/archive/images/2023/11/23/44444.jpg" alt="" width="500" height="333" title="" align="" /> </p><p>&emsp;&emsp;05 俄罗斯市场</p><p>&emsp;&emsp;俄罗斯因独特的地缘位置，处于我国“一带一路”战略中的要塞，是外贸人眼中的新兴“香饽饽”。中俄贸易额增长很快，两国合作领域也一直在增多，预计未来中俄贸易额还将进一步提升。</p><p>                <img src="//s.300.cn/archive/images/2023/11/23/555555.jpg" alt="" width="500" height="293" title="" align="" /> </p><p>&emsp;&emsp;                                                                02</p><p>&emsp;&emsp;                                                        外贸热销产品</p><p>&emsp;&emsp;在这样的背景下，更需要关注哪些热门行业及产品呢?</p><p>&emsp;&emsp;01 汽车汽配</p><p>&emsp;&emsp;数据显示，汽车汽配的出口额持续增长。有分析认为，中国有望在今年实现对日本的汽车出口逆差翻盘，这对汽车行业意义重大，也表明了中国汽车制造业的进步和发展潜力。</p><p>                <img src="//s.300.cn/archive/images/2023/11/23/666666.jpg" alt="" width="600" height="400" title="" align="" /> </p><p>&emsp;&emsp;02 电子产品</p><p>&emsp;&emsp;在科技飞速发展的今天，电子产品行业成为我国出口的主力。其中，智能手机、电脑及其零部件、电视等产品的出口量都有所增加，显示了我国电子产品行业的竞争力。</p><p>                <img src="//s.300.cn/archive/images/2023/11/23/77777.jpg" alt="" width="600" height="400" title="" align="" /> </p><p>&emsp;&emsp;03 环保和可再生能源</p><p>&emsp;&emsp;随着全球环保意识的提高，环保和可再生能源行业的发展潜力巨大。我国在这一领域具有优势，如太阳能板、风力发电设备、电动汽车等的出口都有增长，而且这一趋势还将继续。</p><p>                <img src="//s.300.cn/archive/images/2023/11/23/888888.jpg" alt="" width="600" height="400" title="" align="" /> </p><p>&emsp;&emsp;04 体育经济</p><p>&emsp;&emsp;近期正值体育盛事，带动了体育产品的出口，据义乌海关统计，今年1至8月，义乌<a href="https://www.300.cn/protal/hangyexiangyingshi" target="_blank">体育用品</a>出口50.8亿元，增长33.0%，来自亚洲国家的体育用品订单正在增多。</p><p>&emsp;&emsp;实际上，不仅仅是这段时间，不仅仅是义乌，随着人们对健康的追求，体育用品对外出口也很可观，消费者更加追求环保、轻便、多功能、多场景使用的体育用品。拉丁美洲、非洲、大洋洲等新兴市场值得关注。</p><p>                <img src="//s.300.cn/archive/images/2023/11/23/99999.jpg" alt="" width="600" height="400" title="" align="" /> </p><p>&emsp;&emsp;05 圣诞节用品</p><p>&emsp;&emsp;“中国有春节，欧美有圣诞”，圣诞节是多国的盛大节日，带动了大量的圣诞产品外销。今年前8个月，中国对外出口圣诞节用品46亿美元，远低于去年的80亿美元。这显示了国际竞争的激烈性。</p><p>&emsp;&emsp;据美媒数据显示，印度圣诞用品出口的份额大增54%，8月份的出口金额达到2000万美元，一跃成为美国前5大供应商。不过目前来看，中国仍然是主要的生产地。圣诞树、圣诞装饰品、圣诞礼物等产品受市场欢迎。</p><p>                <img src="//s.300.cn/archive/images/2023/11/23/aaaaa.jpg" alt="" width="600" height="400" title="" align="" /> </p><p>&emsp;&emsp;06 防寒产品</p><p>&emsp;&emsp;冬季将至，根据往年的经验，防寒用品市场开始扩展，除了基本的御寒衣物，不少防寒小家电也进入出口增长期，室内取暖器、电壁炉、即热式电热水器等产品都很受欢迎。</p><p>                <img src="//s.300.cn/archive/images/2023/11/23/bbbbb.jpg" alt="" width="600" height="400" title="" align="" /> </p><p>&emsp;&emsp;                                                                    03</p><p>&emsp;&emsp;                                            怎么开发这些增长市场和热门产品</p><p>&emsp;&emsp;01 企业还未<a href="https://www.300.cn/zwz" target="_blank">建站</a></p><p>&emsp;&emsp;海外贸易更依赖于<a href="https://www.300.cn/ztg" target="_blank">线上推广</a>展示，无论是网站、电子邮件，还是社交媒体，都成为企业展示产品、服务和品牌价值的重要平台。</p><p>&emsp;&emsp;在网站展示方面，与依赖第三方平台相比，<a href="https://www.300.cn/zwz/exportweb.html" target="_blank">独立站</a>能够给予企业更大的自主权和控制权。</p><p>&emsp;&emsp;独立站也使企业能够收集和分析自己的用户行为数据，帮<a href="https://www.300.cn/" target="_blank">中企动力</a>业制定更精准的<a href="https://www.300.cn/ztg" target="_blank">营销策略</a>，同时还具有独立数据所有权和隐私保护的优势。</p><p>&emsp;&emsp;通过建立购物车和<a href="https://www.300.cn/solution/lingshouomo.html" target="_blank">支付</a>系统，还能为企业提供直接销售产品或服务的机会。</p><p>&emsp;&emsp;通过<a href="https://www.300.cn/seo1.html" target="_blank">搜索引擎优化</a>(SEO)，更能够提高企业官网在搜索结果中的排名，进一步扩大品牌的在线可见性和影响力。</p><p>&emsp;&emsp;02 企业已经建站</p><p>&emsp;&emsp;全球市场变化莫测，随着技术的进步和消费者需求的变化，企业需要不断更新其官方独立站以适应市场的需求。</p><p>&emsp;&emsp;改造升级可以帮助<a href="https://www.300.cn/zwz/exportweb.html" target="_blank">外贸企业</a>提高用户体验、增加销售额、提高<a href="https://www.300.cn/seo1.html" target="_blank">搜索引擎排名</a>、适应市场需求和提高品牌形象，对于企业的长期发展具有重要意义。</p><p>&emsp;&emsp;通过对网站进行改造升级，可以优化用户界面和交互体验，提高用户的满意度和忠诚度，一个具有吸引力和易用性的网站可以帮中企动力业增加销售额。</p><p>&emsp;&emsp;通过对网站进行优化，包括改进网站结构和内容、增加<a href="https://www.300.cn/seo1.html" target="_blank">关键词密度</a>和链接等，可以提高企业在搜索引擎中的排名，从而获得更多的潜在客户和业务机会。</p><p>&emsp;&emsp;对于外贸企业而言，找准方向、选择正确的市场和产品，并运用合适的营销策略，注重多元化业务拓展，推动数字化创新规模，才能在<a href="https://www.300.cn/zwz/exportweb.html" target="_blank">外贸市场</a>中立足并持续发展。</p> </div> <div class="artical-footer"> <div> 版权声明：原创 </div> </div> <div style="height: 1px; background-color: #e1e1e1" class="mt10" ></div> <div class="pre-next-box"> <div class="pre-box"><span>上一篇：</span><a 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