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} button.slick-next.slick-arrow:hover { color: white; background: white; } .fascination-link a { text-decoration: none !important; color: #14A6F8 !important; } </style> </head><body><div id="navwrapper" class="nav-bar-wrap"><div data-w-id="f6c7e228-c1c3-7603-395e-33a2b7c9b848" class="c-g-banner"><div class="cg-left"><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/64f775eeb872b441602a896f_Vector%20(34).svg" loading="lazy" alt="" class="cg-img1"/><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/64f775f9d71b1f6d2bed8a14_Vector%20(35).svg" loading="lazy" alt="" class="image-388"/></div><div class="cg-mid"><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/64f776899196a621efc035e8_Group%202.svg" loading="lazy" alt=""/><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/64f77696720465e6954aa21b_%2B%20(3).svg" loading="lazy" alt="" class="image-387"/><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/64f776a0a3d5f7d9a1c8c25e_Clozd%20(5).svg" loading="lazy" alt=""/><div class="text-block-2000">Call recordings. Win-loss insights. <span class="text-span-1075">All in one place.</span></div><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/64f777a27058581872591a04_Group%201754.svg" loading="lazy" alt="" class="banner-x mobile"/></div><div class="cg-right cg-mid"><a href="https://www.clozd.com/clozd-gong?utm_source=banner&utm_medium=website&utm_campaign=gong" class="button-17 w-button">Learn More</a><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/64f777a27058581872591a04_Group%201754.svg" loading="lazy" alt="" class="banner-x"/></div></div><div class="new-nav-container-2"><div class="nav-left-2 nav-left"><a href="/?r=0" class="new-nav-logo w-inline-block"><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/659ee1e8eae8b02644701ebf_Group%2011342.svg" loading="lazy" alt="" class="image-4523 new-logo"/><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/659ee1da8f84e59a19ae151f_Group%2011341.svg" loading="lazy" alt="logo home"/></a><div class="nav-title-solutions">Solutions</div><div class="solutions-nav standard-drop-shadow"><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/637685c3abe61b78906181c1_Rectangle%201376.svg" loading="lazy" alt="" class="image-220"/><div class="nav-item-left"><div class="div-block-327"><div class="text-block-173">USe Cases</div><a data-w-id="c6f2f7a8-a614-fd6a-3dfc-d0e76e0edd6c" href="/win-loss-analysis" class="nav-li-arrow-container wla-solutions solutions-l-1 w-inline-block"><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/64d506979f9d2041daef8714_Group%2011335.svg" loading="lazy" alt="" class="image-381"/><div><div class="wla div-block-336"><h1 class="nav-item">Win-Loss Analysis</h1><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362af9f8f1604bd678d2e87_Arrow%206%20(1).svg" loading="lazy" alt="arrow right " class="li-arrow"/></div><p class="paragraph-137">Learn how win-loss will increase your win rate.</p></div></a><a data-w-id="c44b7789-6a12-122e-1be8-b3c927114cc1" href="/churn-analysis" class="nav-li-arrow-container wla-solutions solutions-l-2 w-inline-block"><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/64d50893d5af80cdf55e2e2b_Group%20(48).svg" loading="lazy" alt="" class="image-381"/><div><div class="wla div-block-336"><h1 class="nav-item">Churn Analysis</h1><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362af9f8f1604bd678d2e87_Arrow%206%20(1).svg" loading="lazy" alt="arrow right " class="li-arrow"/></div><p class="paragraph-137">Boost customer retention by partnering with Clozd.</p></div></a></div><div class="div-block-335"><div class="text-block-173-right">Clozd for ...</div><div data-w-id="e7715af2-dbbc-6f76-1854-252c138c7c28" class="nav-li-arrow-container"><a href="/persona-sales" data-w-id="e7715af2-dbbc-6f76-1854-252c138c7c29" class="solutions-l-11">Sales</a><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362af9f8f1604bd678d2e87_Arrow%206%20(1).svg" loading="lazy" alt="arrow right " class="li-arrow2"/></div><div data-w-id="bd907760-e737-b3f1-eb67-7958cb711c76" class="nav-li-arrow-container"><a href="/persona-product-marketing" data-w-id="bd907760-e737-b3f1-eb67-7958cb711c77" class="solutions-l-12">Product Marketing</a><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362af9f8f1604bd678d2e87_Arrow%206%20(1).svg" loading="lazy" alt="arrow right " class="li-arrow2"/></div><div data-w-id="e93092d5-4cf2-0d5b-0fc5-cae09367e931" class="nav-li-arrow-container"><a href="/persona-executives" data-w-id="e93092d5-4cf2-0d5b-0fc5-cae09367e932" class="solutions-l-13">Executives</a><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362af9f8f1604bd678d2e87_Arrow%206%20(1).svg" loading="lazy" alt="arrow right " class="li-arrow2"/></div><div data-w-id="8d6913ab-f8b0-c7cf-d6d5-930969339523" class="nav-li-arrow-container"><a href="/persona-marketing" data-w-id="8d6913ab-f8b0-c7cf-d6d5-930969339524" aria-current="page" class="solutions-l-14 w--current">Marketing</a><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362af9f8f1604bd678d2e87_Arrow%206%20(1).svg" loading="lazy" alt="arrow right " class="li-arrow2"/></div><div data-w-id="8e6c0f3d-6166-de63-914a-5cd1f69d4f35" class="nav-li-arrow-container"><a href="/persona-sales-ops" data-w-id="8e6c0f3d-6166-de63-914a-5cd1f69d4f36" class="solutions-l-15">Sales Ops</a><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362af9f8f1604bd678d2e87_Arrow%206%20(1).svg" loading="lazy" alt="arrow right " class="li-arrow2"/></div></div></div><div class="nav-item-right-solutions"><h1 class="solutions-card-h">Explore Our Proven Win-Loss Solutions</h1><p class="solutions-card-p">Win more revenue by understanding deeply why your buyers buy and customers churn.</p></div></div><div class="nav-title-product">Product</div><div class="product-nav standard-drop-shadow"><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/637685c3abe61b78906181c1_Rectangle%201376.svg" loading="lazy" alt="" class="image-220"/><div class="div-block-338"><div class="nav-item-left-prod"><a data-w-id="cb8cd06f-ce95-0924-0188-1e7015de277d" href="/clozd-platform" class="nav-li-arrow-container wla-product product-l-5 w-inline-block"><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/64d50ef8e2065f96509bdd6e_Group%20(49).svg" loading="lazy" alt="" class="image-381"/><div><div class="wla div-block-336"><h1 class="heading-151">Platform Overview</h1><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362af9f8f1604bd678d2e87_Arrow%206%20(1).svg" loading="lazy" alt="arrow right " class="li-arrow"/></div><p class="paragraph-137">Learn what the Clozd Platform can do for you.</p></div></a><a data-w-id="f4e49b61-a2c3-d054-b4ea-ec45418c2827" href="/win-loss-consultants" class="nav-li-arrow-container-consulting wla-solutions product-l-6 w-inline-block"><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/64d50f1cad1dbbbd85707dc1_Group%20(50).svg" loading="lazy" alt="" class="image-381"/><div><div class="wla div-block-336"><h1 class="heading-152">Consulting</h1><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362af9f8f1604bd678d2e87_Arrow%206%20(1).svg" loading="lazy" alt="arrow right " class="li-arrow"/></div><p class="paragraph-137">Work with the industry's top win-loss experts.</p></div></a></div><div class="div-block-335-product"><div class="text-block-173-right">Product Features</div><div data-w-id="9c1ca28f-5086-370a-8e82-96519102d24c" class="nav-li-arrow-container"><a href="/platform/data-collection" data-w-id="9c1ca28f-5086-370a-8e82-96519102d24d" class="solutions-l-11">Gather Feedback</a><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362af9f8f1604bd678d2e87_Arrow%206%20(1).svg" loading="lazy" alt="arrow right " class="li-arrow"/></div><div data-w-id="9c1ca28f-5086-370a-8e82-96519102d250" class="nav-li-arrow-container"><a href="/platform/analysis" data-w-id="9c1ca28f-5086-370a-8e82-96519102d251" class="solutions-l-12">Analyze Data</a><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362af9f8f1604bd678d2e87_Arrow%206%20(1).svg" loading="lazy" alt="arrow right " class="li-arrow"/></div><div data-w-id="9c1ca28f-5086-370a-8e82-96519102d254" class="nav-li-arrow-container"><a href="/platform/share" data-w-id="9c1ca28f-5086-370a-8e82-96519102d255" class="solutions-l-13">Share Insights</a><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362af9f8f1604bd678d2e87_Arrow%206%20(1).svg" loading="lazy" alt="arrow right " class="li-arrow"/></div></div></div><div class="nav-item-right"><h1 class="product-card-h">Flex Interviews</h1><p class="product-card-p">Give your buyers the flexibility to respond when and where it’s most convenient for them.</p><a href="https://www.clozd.com/flex/flexinterviews" class="link-block-43 hiddennew w-inline-block"><div class="text-block-2085">Learn more</div><div class="html-embed-42 w-embed"><svg width="18" height="11.140625" viewBox="0 0 18 15" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M1 6.5C0.447715 6.5 4.82823e-08 6.94772 0 7.5C-4.82823e-08 8.05228 0.447715 8.5 1 8.5L1 6.5ZM17.7071 8.20711C18.0976 7.81658 18.0976 7.18342 17.7071 6.79289L11.3431 0.428933C10.9526 0.0384087 10.3195 0.0384086 9.92893 0.428933C9.53841 0.819457 9.53841 1.45262 9.92893 1.84315L15.5858 7.5L9.92893 13.1569C9.53841 13.5474 9.53841 14.1805 9.92893 14.5711C10.3195 14.9616 10.9526 14.9616 11.3431 14.5711L17.7071 8.20711ZM1 8.5L17 8.5L17 6.5L1 6.5L1 8.5Z" fill="currentColor"/> </svg></div></a></div></div><div class="nav-title-resources">Resources</div><div class="resources-nav standard-drop-shadow test"><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/637685c3abe61b78906181c1_Rectangle%201376.svg" loading="lazy" alt="" class="image-220"/><div class="nav-item-left-resources resources"><div class="nav-li-arrow-container resources"><a href="/resource-library" data-w-id="72e33c92-90a9-53fe-92f5-8dd4699d42c1" class="product-l-5-1">Learn Win-Loss: Resources</a><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362af9f8f1604bd678d2e87_Arrow%206%20(1).svg" loading="lazy" alt="arrow right " class="li-arrow"/></div><div class="nav-li-arrow-container resources"><a data-w-id="72e33c92-90a9-53fe-92f5-8dd4699d42bd" href="/customer-stories" class="product-l-5-3">Customer Stories</a><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362af9f8f1604bd678d2e87_Arrow%206%20(1).svg" loading="lazy" alt="arrow right " class="li-arrow"/></div><div class="nav-li-arrow-container resources"><a href="https://www.clozd.com/resources/definitive-guide-to-win-loss-analysis" data-w-id="1eab76cf-6da0-0b28-5fd9-e76f8785e9bf" class="product-l-5-4">Win-Loss Analysis Guide</a><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362af9f8f1604bd678d2e87_Arrow%206%20(1).svg" loading="lazy" alt="arrow right " class="li-arrow"/></div><div class="nav-li-arrow-container resources"><a href="/revenue-calculator" data-w-id="e6d829b0-c5aa-c989-4353-d4eb03eacaaf" class="product-l-5-5">ROI Calculator</a><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362af9f8f1604bd678d2e87_Arrow%206%20(1).svg" loading="lazy" alt="arrow right " class="li-arrow"/></div><div class="nav-li-arrow-container resources"><a href="https://www.winlossweek.com/" data-w-id="72e33c92-90a9-53fe-92f5-8dd4699d42c5" target="_blank" class="product-l-5-4-2">Win-Loss Week</a><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362af9f8f1604bd678d2e87_Arrow%206%20(1).svg" loading="lazy" alt="arrow right " class="li-arrow"/></div></div><div class="nav-item-right resources"><h1 class="resource-card-h">Heading</h1><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/65d92388f28a03b047648011_image%204.png" loading="lazy" alt="" class="wl-101-img nav wlw-img"/><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/64d51ee4c5f24b87c6b29908_Group%201753%20(1).svg" loading="lazy" alt="" class="wlw-img"/><p class="resources-card-p">The annual conference that helps you win more.</p><div id="wlw-link" class="visit-wl-link nav"><a href="https://www.winlossweek.com/" class="wl-link">Win-Loss Week</a><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362af9f8f1604bd678d2e87_Arrow%206%20(1).svg" loading="lazy" alt="arrow right " class="li-arrow"/></div></div></div><div class="nav-title-company">Company</div><div class="company-nav standard-drop-shadow test"><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/637685c3abe61b78906181c1_Rectangle%201376.svg" loading="lazy" alt="" class="image-220"/><div class="nav-item-left-company"><div class="nav-li-arrow-container"><a href="/about-us" data-w-id="72e33c92-90a9-53fe-92f5-8dd4699d42d6" class="company-l-1">About Us </a><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362af9f8f1604bd678d2e87_Arrow%206%20(1).svg" loading="lazy" alt="arrow right " class="li-arrow"/></div><div class="nav-li-arrow-container"><a href="/careers" data-w-id="72e33c92-90a9-53fe-92f5-8dd4699d42da" class="company-l-1">Careers</a><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362af9f8f1604bd678d2e87_Arrow%206%20(1).svg" loading="lazy" alt="arrow right " class="li-arrow"/></div></div><div class="nav-item-right"><h1 class="company-h">Learn More About Who We Are</h1><p class="company-card-p">Explore what it would be like to work at Clozd, and browse our current job 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class="w-inline-block"><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/65a19f67b74b29a490c495ee_Layer_1%20(4).png" loading="lazy" sizes="(max-width: 479px) 100vw, (max-width: 991px) 110px, 100vw" srcset="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/65a19f67b74b29a490c495ee_Layer_1%20(4)-p-500.png 500w, https://cdn.prod.website-files.com/602c29edc35660e6c913f956/65a19f67b74b29a490c495ee_Layer_1%20(4).png 800w" alt="" class="image-4526"/></a><div class="mobile-hamburger"><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362dbf2d915441cb3b314e2_Group%201755.svg" loading="lazy" alt="" class="image-446"/></div></div><div class="mobile-nav-container"><div class="mobile-menu standard-drop-shadow"><div class="mobile-top-half-menu"><div class="mobile-menu-top"><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/65a19f67b74b29a490c495ee_Layer_1%20(4).png" loading="lazy" sizes="100vw" srcset="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/65a19f67b74b29a490c495ee_Layer_1%20(4)-p-500.png 500w, https://cdn.prod.website-files.com/602c29edc35660e6c913f956/65a19f67b74b29a490c495ee_Layer_1%20(4).png 800w" alt="" class="image-4526"/><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/637685c3abe61b54436181c2_Group%201756.svg" loading="lazy" alt="" class="mobile-close"/></div><div class="mobile-menu-row1"><div class="mobile-row-top"><h1 class="heading-56">Solutions</h1><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362aeb8841d9933e9a609cc_Arrow%206.svg" loading="lazy" alt="black arrow right"/></div><p class="paragraph-53">Win more revenue by understanding deeply why your buyers buy and customers churn.</p></div><div class="mobile-menu-row2"><div class="mobile-row-top"><h1 class="heading-56">Product</h1><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362aeb8841d9933e9a609cc_Arrow%206.svg" loading="lazy" alt="black arrow right"/></div><p class="paragraph-53">Clozd's tech and people help you drive strategic change from win-loss insights.</p></div><div class="mobile-menu-row3"><div class="mobile-row-top"><h1 class="heading-56">Resources</h1><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362aeb8841d9933e9a609cc_Arrow%206.svg" loading="lazy" alt="black arrow right"/></div></div><div class="mobile-menu-row4"><div class="mobile-row-top"><h1 class="heading-56">Company</h1><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362aeb8841d9933e9a609cc_Arrow%206.svg" loading="lazy" alt="black arrow right"/></div></div></div><div class="mobile-btn-holder"><div class="mobile-menu-btn-container"><a href="/talk-with-us" class="btn-black-mobile w-button">Talk With Us</a><div class="mobile-login-container"><a href="https://app.clozd.com/" target="_blank" class="link-12">Log In</a><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362aeb8841d9933e9a609cc_Arrow%206.svg" loading="lazy" alt="black arrow right" class="image-288"/></div></div></div></div><div class="mobile-solutions standard-drop-shadow"><div class="mobile-top-half"><div class="mobile-menu-top"><div class="back-arrow-container"><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/637685c3abe61b77ee6181c3_Arrow%206%20(1).svg" loading="lazy" alt="" class="image-173"/><div class="text-block-73">Back</div></div><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/637685c3abe61b54436181c2_Group%201756.svg" loading="lazy" alt="" class="mobile-close"/></div><div class="div-block-269"><h1 class="heading-58">Solutions</h1></div><div class="text-block-174">Use Case</div><a href="/win-loss-analysis" class="solutions-link-1-2 w-inline-block"><div class="mobile-row-top"><h1 class="heading-56">Win-Loss Analysis</h1><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362aeb8841d9933e9a609cc_Arrow%206.svg" loading="lazy" alt="black arrow right"/></div><p class="paragraph-53">Learn how win-loss with Clozd will increase your win rate.</p></a><a href="/churn-analysis" class="solutions-link-2-2 w-inline-block"><div class="mobile-row-top"><h1 class="heading-56">Churn Analysis</h1><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362aeb8841d9933e9a609cc_Arrow%206.svg" loading="lazy" alt="black arrow right"/></div><p class="paragraph-56">Boost customer retention by partnering with Clozd</p></a><div class="text-block-174">Clozd for ...</div><a href="/persona-sales" class="solutions-link-2-1 w-inline-block"><div class="mobile-row-top"><h1 class="heading-56">Sales Leaders</h1><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362aeb8841d9933e9a609cc_Arrow%206.svg" loading="lazy" alt="black arrow right"/></div></a><a href="/persona-product-marketing" class="solutions-link-2-1 w-inline-block"><div class="mobile-row-top"><h1 class="heading-56">Product Marketers</h1><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362aeb8841d9933e9a609cc_Arrow%206.svg" loading="lazy" alt="black arrow right"/></div></a><a href="/persona-executives" class="solutions-link-2-1 w-inline-block"><div class="mobile-row-top"><h1 class="heading-56">Executives</h1><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362aeb8841d9933e9a609cc_Arrow%206.svg" loading="lazy" alt="black arrow right"/></div></a><a href="/persona-marketing" aria-current="page" class="solutions-link-2-1 w-inline-block w--current"><div class="mobile-row-top"><h1 class="heading-56">Marketing Leaders</h1><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362aeb8841d9933e9a609cc_Arrow%206.svg" loading="lazy" alt="black arrow right"/></div></a><a href="/persona-sales-ops" class="solutions-link-2-1 w-inline-block"><div class="mobile-row-top"><h1 class="heading-56">Sales Operations</h1><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362aeb8841d9933e9a609cc_Arrow%206.svg" loading="lazy" alt="black arrow right"/></div></a><div class="mobile-btn-holder-solutions"><div class="mobile-menu-btn-container"><a href="#" class="btn-black-mobile w-button">Talk With Us</a><div class="mobile-login-container"><a href="https://app.clozd.com/auth/login" target="_blank" class="link-12">Log In</a><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362aeb8841d9933e9a609cc_Arrow%206.svg" loading="lazy" alt="black arrow right" class="image-288"/></div></div></div></div></div><div class="mobile-product standard-drop-shadow"><div class="mobile-top-half-prod"><div class="mobile-menu-top"><div class="back-arrow-container"><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/637685c3abe61b77ee6181c3_Arrow%206%20(1).svg" loading="lazy" alt="" class="image-173"/><div class="text-block-73">Back</div></div><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/637685c3abe61b54436181c2_Group%201756.svg" loading="lazy" alt="" class="mobile-close"/></div><div class="div-block-269"><h1 class="heading-58">product</h1></div><a href="/clozd-platform" class="solutions-link-1-2 w-inline-block"><div class="mobile-row-top"><h1 class="heading-56">Clozd Platform</h1><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362aeb8841d9933e9a609cc_Arrow%206.svg" loading="lazy" alt="black arrow right"/></div><p class="paragraph-61">Learn how we automate win-loss, deliver actionable insights, and help you win more.</p></a><a href="/win-loss-consultants" class="solutions-link-2-2 w-inline-block"><div class="mobile-row-top"><h1 class="heading-56">Our Consultants</h1><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362aeb8841d9933e9a609cc_Arrow%206.svg" loading="lazy" alt="black arrow right"/></div><p class="paragraph-61">Passionate win-loss experts to help guide your program.</p></a><div class="product-container"><div class="text-block-2032">Product Features</div><a href="/platform/data-collection" class="product-item w-inline-block"><div class="text-block-2033 mobile-menu">Gather Feedback</div><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/654eacc607a88975825c5f64_Arrow%208.svg" loading="lazy" alt=""/></a><a href="/platform/data-collection" class="product-item w-inline-block"><div class="text-block-2033 mobile-menu">Analyze Data</div><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/654eacc607a88975825c5f64_Arrow%208.svg" loading="lazy" alt=""/></a><a href="/platform/data-collection" class="product-item w-inline-block"><div class="text-block-2033 mobile-menu">Share Insights</div><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/654eacc607a88975825c5f64_Arrow%208.svg" loading="lazy" alt=""/></a></div></div><div class="mobile-btn-holder"><div class="mobile-menu-btn-container"><a href="#" class="btn-black-mobile w-button">Talk With Us</a><div class="mobile-login-container"><a href="https://app.clozd.com/auth/login" target="_blank" class="link-12">Log In</a><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362aeb8841d9933e9a609cc_Arrow%206.svg" loading="lazy" alt="black arrow right" class="image-288"/></div></div></div></div><div class="mobile-resources standard-drop-shadow"><div class="mobile-top-half-resources"><div class="mobile-menu-top"><div class="back-arrow-container"><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/637685c3abe61b77ee6181c3_Arrow%206%20(1).svg" loading="lazy" alt="" class="image-173"/><div class="text-block-73">Back</div></div><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/637685c3abe61b54436181c2_Group%201756.svg" loading="lazy" alt="" class="mobile-close"/></div><div class="div-block-269"><h1 class="heading-58">Resources</h1></div><a href="/resource-library" class="solutions-link-1-2r w-inline-block"><div class="mobile-row-top"><h1 class="heading-56">Learn Win-Loss: Resources</h1><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362aeb8841d9933e9a609cc_Arrow%206.svg" loading="lazy" alt="black arrow right"/></div></a><a href="/customer-stories" class="solutions-link-2-2 r w-inline-block"><div class="mobile-row-top"><h1 class="heading-56">Customer Stories</h1><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362aeb8841d9933e9a609cc_Arrow%206.svg" loading="lazy" alt="black arrow right"/></div></a><a href="/resources/definitive-guide-to-win-loss-analysis" class="solutions-link-2-2 r w-inline-block"><div class="mobile-row-top"><h1 class="heading-56">Win-Loss Analysis Guide</h1><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362aeb8841d9933e9a609cc_Arrow%206.svg" loading="lazy" alt="black arrow right"/></div></a><a href="/revenue-calculator" class="solutions-link-2-2 r w-inline-block"><div class="mobile-row-top"><h1 class="heading-56">ROI Calculator</h1><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362aeb8841d9933e9a609cc_Arrow%206.svg" loading="lazy" alt="black arrow right"/></div></a><a href="https://www.winlossweek.com/" target="_blank" class="solutions-link-2-2 r w-inline-block"><div class="mobile-row-top"><h1 class="heading-56">Win-Loss Week</h1><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362aeb8841d9933e9a609cc_Arrow%206.svg" loading="lazy" alt="black arrow right"/></div></a></div><div class="mobile-btn-holder-resources"><div class="mobile-menu-btn-container"><a href="#" class="btn-black-mobile w-button">Talk With Us</a><div class="mobile-login-container"><a href="https://app.clozd.com/auth/login" target="_blank" class="link-12">Log In</a><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362aeb8841d9933e9a609cc_Arrow%206.svg" loading="lazy" alt="black arrow right" class="image-288"/></div></div></div></div><div class="mobile-company standard-drop-shadow"><div class="mobile-top-half-company"><div class="mobile-menu-top"><div class="back-arrow-container"><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/637685c3abe61b77ee6181c3_Arrow%206%20(1).svg" loading="lazy" alt="" class="image-173"/><div class="text-block-73">Back</div></div><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/637685c3abe61b54436181c2_Group%201756.svg" loading="lazy" alt="" class="mobile-close"/></div><div class="div-block-269"><h1 class="heading-58">company</h1></div><a href="/about-us" class="solutions-link-1-2 r w-inline-block"><div class="mobile-row-top"><h1 class="heading-56">About Us</h1><img 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$(".visit-wl-link").hide(); $(".resources-card-p").html("Everything you need to know to start doing win-loss analysis."); }); $(".product-l-5-4-2").hover(function(){ $(".resource-card-h").html(""); $(".resource-card-h").hide(); $(".wl-101-img").show(); $(".wl-101-img").attr('src', 'https://cdn.prod.website-files.com/602c29edc35660e6c913f956/65d92388f28a03b047648011_image%204.png'); $(".visit-wl-link").show(); $(".resources-card-p").html("The annual conference that helps you win more."); }); }); $(document).ready(function() { // Check if the banner should be hidden based on localStorage var bannerHidden = localStorage.getItem('bannerHidden'); // If the user has previously hidden the banner, hide it on page load if (bannerHidden === 'true') { $(".c-g-banner").hide(); $(".img-peak").show(); } // Add a click event handler for the "x" button $(".banner-x").click(function() { // Hide the banner $(".c-g-banner").hide(); $(".img-peak").show(); // Store the user's decision in localStorage localStorage.setItem('bannerHidden', 'true'); }); }); </script> <style> .standard-drop-shadow { box-shadow: 0px 25px 60px rgb(0 0 0 / 25%); } .mobile-top-half { height: 824px; overflow-y: auto; } .w--current { color: #14A6F8; pointer-events: none; } .resources-card-p { margin: 0 !important; } .swl-c-o { color: #000000 !important; } .text-block-2033.mobile-menu { display: block !important; } .new-logo { transition: 2s; } .new-nav-logo:hover > .new-logo { transform: rotate(360deg); } </style></div><div class="html-embed-29 w-embed w-script"><script type="text/javascript"> // Store UTMs in localStorage var params = window.location.search.substring(1).split('&'); params.forEach(function (param) { var keyValue = param.split('='); var paramName = keyValue[0]; var paramValue = keyValue[1]; // For UTMs, extract the desired value and save it in localStorage if (paramName.startsWith('utm_')) { localStorage.setItem(paramName, decodeURIComponent(paramValue)); // Save the raw value directly as a string } }); // Retrieve and console log UTMs from localStorage function logUTMsFromLocalStorage() { for (var i = 0; i < localStorage.length; i++) { var paramName = localStorage.key(i); var paramValue = localStorage.getItem(paramName); // console.log(paramName + ': ' + paramValue); } } window.onload = function () { logUTMsFromLocalStorage(); }; </script></div></div><div class="persona-sales-head"><div class="persona-sales-container"><div class="persona-sales-left"><div class="text-block-136">Clozd for Marketing</div><h1 class="main-h">Convert more leads into sales</h1><p class="persona-sales-left-p">Sick of sales leaders complaining that marketing leads don’t convert? When your buyers tell you exactly why you win and lose, you have the data you need to drive your company’s revenue strategy and win rate.</p><a href="/talk-with-us" class="btn-gradient-home ready w-button">Book a Demo</a></div><div class="persona-sales-right"><div class="persona-right-left"><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/648c8a8b055e59f59ceed508_Group%2011326%20(2).svg" loading="lazy" alt="" class="image-360"/><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/648c8a5f08e38b520ce5d52f_Group%2011327%20(3).svg" loading="lazy" alt="" class="image-354"/></div></div></div></div><section class="logo-container-animation"><div class="w-embed"><body> <div class="everything"> <div class="container-animation"> <div class="top-row"> <div class="img-1"></div>  </div> </div> <div class="grad-wrap"> <div class="grad-1"></div> <div class="grad-2"></div> </div> </div> </body> </html> <style> .container-animation { display: flex; flex-direction: column; gap: 45px; width: 100%; } .top-row { display: flex; flex-direction: row; } .everything { position: relative; display: flex; } .img-1 { background-image: url("https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6578c38cf233f85cbbbb42ae_Group%2011448.svg"); width: 100%; height: 63px; animation: slideshow 30s linear infinite; animation-iteration-count: infinite; } .grad-1 { width: 250px; height: 230px; opacity: .5; background: rgb(242, 242, 242); background: rgb(255,255,255); background: rgb(255,255,255); background: linear-gradient(270deg, rgba(255,255,255,0) 9%, rgba(255,255,255,0.923406862745098) 36%); } .grad-2 { width: 250px; height: 230px; opacity: .5; background: rgb(242, 242, 242); background: linear-gradient(-270deg, rgba(255,255,255,0) 9%, rgba(255,255,255,0.923406862745098) 36%); } .grad-wrap { display: flex; justify-content: space-between; position: absolute; width: 100%; } @keyframes slideshow { 0% { background-position-x: 0; } 100% { background-position-x: -2620px; } } </style></div></section><div class="clozd-forsales-head"><div class="persona-sales-container"><div class="persona-pipe-left"><div class="text-block-136">Strengthen alignment</div><h1 class="main-h"><span class="text-span-140">How Clozd helps marketers </span>build influence</h1><p class="persona-sales-left-2">Effective marketing leaders are data-obsessed and rely on objective, buyer-centric win-loss data (not their intuition) to determine optimal go-to-market strategies that improve revenue outcomes for their business.</p><a href="/toolkit" class="btn-gradient-home-pipeline ready toolkit w-button">Win-Loss Toolkit</a></div><div class="persona-pipe"><div class="pipe-item"><div class="pipe-item-left"><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/648797979b38ccf9df67e738_Group%2011344.svg" loading="lazy" alt="" class="image-355"/></div><div class="pipe-item-right"><h1 class="heading-142">Generate winning pipeline</h1><p class="paragraph-123">Clozd helps you understand your ideal customer better than ever, enabling you to target more precisely, craft superior messaging, and attract a higher number of more-qualified prospects into your pipeline.</p></div></div><div class="pipe-item"><div class="pipe-item-left"><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/648797b91b12ddf35a8be61f_Group%2011347.svg" loading="lazy" alt="" class="image-355"/></div><div class="pipe-item-right"><h1 class="heading-142">Improve down-funnel conversion</h1><p class="paragraph-123">Uncover the specific sales behaviors—as well as gaps in your product, pricing, or solution—that lead to subpar conversion rates, giving you clear direction on what the revenue team can do to convert more of the leads you send them.</p></div></div><div class="pipe-item"><div class="pipe-item-left"><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/648797cb44d349334076755c_Group%2011343.svg" loading="lazy" alt="" class="image-355"/></div><div class="pipe-item-right"><h1 class="heading-142">Dictate GTM strategy</h1><p class="paragraph-123">Objective win-loss data influences key strategic decisions, enabling you to become a trusted GTM advisor for your CEO. You’ll drive critical changes that your sales and product teams need to make in order for your company to succeed.</p></div></div><div class="pipe-item-last"><div class="pipe-item-left"><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/648797ee8ee8f114fc68dcde_Group%2011345.svg" loading="lazy" alt="" class="image-355"/></div><div class="pipe-item-right"><h1 class="heading-142">Build org-wide influence</h1><p class="paragraph-123">Win-loss insights are the ultimate source of truth for any organization. When you own this data, you’re empowered to effectively drive initiatives, gain support for your strategies, and contribute to the overall success of the company.</p></div></div></div></div></div><div class="clozd-win-head"><div class="clozd-win-container"><div class="win-top"><div class="div-block-310"><h1 class="h-persona"><span class="text-span-106">Voted #1 </span>by your peers</h1><p class="paragraph-101">The reviews are in—with more coming every day—and according to nearly 200 reviewers, Clozd is the best in our category. See what business leaders like yourself are saying about the benefits of win-loss analysis with Clozd.</p></div><div class="stars-container"><h1 class="heading-143">4.9</h1><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6476148a491e945217b1c863_Group%201914.svg" loading="lazy" alt=""/><a href="https://www.g2.com/products/clozd-clozd/reviews#reviews" target="_blank" class="g2-row w-inline-block"><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/64761541b2faf2b5950169d5_Group%201915.svg" loading="lazy" alt=""/><h1 class="heading-144">G2 Crowd</h1></a></div></div><div class="win-bot"><div id="w-node-b0fcf6af-5854-50be-d5f3-921922681f0c-89d98c9b" class="win-item-container"><div id="w-node-b40fabb7-9e69-90dd-f02b-c7f10e8d9636-89d98c9b" class="win-item win-item-first"><div class="absolute-img"><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6480aafca9a9260a8cf5474b_Circle%20Images%20300x300px%20(6)%201%20(1).png" loading="lazy" alt="" class="image-361"/></div><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6476171331337d3beb6dd920_Group%20(46).svg" loading="lazy" alt="" class="image-356"/><p class="paragraph-124">It’s unfathomable why more people don't do this. I mean, <span class="text-span-151">it’s literally company-changing </span>to get this data on a consistent basis."</p><p class="paragraph-126"><span class="text-span-141">Diana Massaro</span><br/>Chief Marketing Officer,<br/>Skyhigh Security</p></div></div><div id="w-node-dfb32997-1e22-3556-2a44-2d8e7d150b8f-89d98c9b" class="win-item-container"><div class="win-item-middle-marketing win-item"><div class="absolute-img absolute-mid"><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6480ab14abfc4038a33e1654_1612562630754%201%20(1).png" loading="lazy" alt="" class="image-357"/></div><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6476171331337d3beb6dd920_Group%20(46).svg" loading="lazy" alt="" class="image-356"/><p class="paragraph-124">We needed insights into <span class="text-span-152">what works and what doesn't for pipeline opportunities.</span> It seems easier for prospects to give feedback to someone uninvolved in the process than to an internal representative.”</p><p class="paragraph-126"><span class="text-span-141">Rebecca Timm<br/>‍</span>Marketing Operations<br/>Manager, PFL.com</p></div></div><div id="w-node-ea45e6e5-3c3f-f68d-6f55-97bb9e608796-89d98c9b" class="win-item-container"><div class="win-item-short-market win-item"><div class="absolute-short-marketing"><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6480ab29964c565cf319922d_1591201918967%20(1)%201%20(1).png" loading="lazy" alt="" class="image-358"/></div><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6476171331337d3beb6dd920_Group%20(46).svg" loading="lazy" alt="" class="image-356"/><p class="paragraph-124">Clozd has helped us generate third-party feedback on the issues most important to us. <span class="text-span-153">It’s a terrific tool,</span> and their team has been tremendously helpful every step of the way.”</p><p class="paragraph-126"><span class="text-span-141">Dan Bolton<br/></span>VP of Corporate Marketing,<br/>Nitrogen</p></div></div><div id="w-node-_3e152910-3d5e-cabf-f4fe-a2bcf66a35d9-89d98c9b" class="win-item-container"><div class="win-item-bottom-left-market win-item win-item-market"><div class="absolute-img-small-market"><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6480ab38c3742cc449ed5bc2_1516240163938%201%20(1).png" loading="lazy" alt="" class="image-362"/></div><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6476171331337d3beb6dd920_Group%20(46).svg" loading="lazy" alt="" class="image-356"/><p class="paragraph-124">Clozd is helping us get deep insights into why we’re winning and losing deals in the market. It has allowed us to be more <span class="text-span-154">productive and efficient</span> at sourcing primary insights from our customers and prospects."</p><p class="paragraph-126"><span class="text-span-141">Jordan Barsness<br/></span>Competitive Intelligence, PitchBook Data</p></div></div><div id="w-node-_97f5d051-2902-2e99-dee9-5beb344784fc-89d98c9b" class="win-item-container"><div class="win-item-middle-bottom win-item"><div class="absolute-img"><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6480ab4fc3a4977bbad86378_Circle%20Images%20300x300px%20(9)%201.png" loading="lazy" alt="" class="image-363"/></div><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6476171331337d3beb6dd920_Group%20(46).svg" loading="lazy" alt="" class="image-356"/><p class="paragraph-124">Customer and non-customer research <span class="text-span-155">helps us move the needle for our business,</span> and Clozd offers a seamless process to do this.”</p><p class="paragraph-126"><span class="text-span-142">Cynthia LaRue<br/>‍</span>Head of Marketing,<br/>ShipStation</p></div></div><div id="w-node-_61c1cfb5-bdca-0c8f-7c86-e83915a80b83-89d98c9b" class="win-item-container-bottom"><div class="win-item-tall-marketing win-item win-item-market"><div class="absolute-img-market"><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6480ab5a14ee6fb4db5674f3_Untitled%20design%201.png" loading="lazy" alt="" class="image-359"/></div><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6476171331337d3beb6dd920_Group%20(46).svg" loading="lazy" alt="" class="image-356"/><p class="paragraph-124">We need to better understand our customers and competition, and Clozd helps us to have a <span class="text-span-156">continued, automatic analysis</span><span> </span>of how our business is perceived by the market.”</p><p class="paragraph-126"><span class="text-span-141">Claudia Colombo<br/></span>Senior Marketing Manager,<br/>Frontify</p></div></div></div><div class="case-link"><a href="https://www.clozd.com/customer-stories" target="_blank" class="case-container w-inline-block"><div class="text-block-168">Check out a case study</div><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362af9f8f1604bd678d2e87_Arrow%206%20(1).svg" loading="lazy" alt="arrow right "/></a></div></div></div><div class="improve-head-copy"><div class="improve-container-market"><div class="improve-top"><div class="improve-top-left-market"><div class="text-block-136">Win-loss use cases</div><h1 class="heading-118"><span class="text-span-1063">Uncover millions of dollars in </span><span class="text-span-177">untapped revenue</span></h1><p class="paragraph-127">Here’s a small sample of ways you can impact revenue through win-loss analysis.</p></div></div></div></div><div class="slider-section-2-google"><div class="slider-7"><div class="w-dyn-list"><div role="list" class="images-2-copy images w-dyn-items"><div role="listitem" class="w-dyn-item"><div class="bg_image"><img src="https://cdn.prod.website-files.com/602c29ed0ff4ed6f28e3a6dd/6488ead3646e7274f09a237c_Group%2011352.svg" loading="lazy" alt="" class="image-365"/><div class="text-block-171 w-dyn-bind-empty"></div><div class="text-block-172">“Pricing” is the most common closed-lost reason. But did you know that most deals aren’t actually lost because of price? Find out—directly from your buyers—the real reasons you’re losing deals.</div><div class="w-dyn-bind-empty w-richtext"></div><div class="fascination-link"><div class="w-richtext"><div class="w-embed"><a id="marketModal8">Learn how</a></div></div><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/648799b2446e03fb29e30061_Arrow%206%20(1).png" loading="lazy" alt="right arrow " class="image-364"/></div></div></div><div role="listitem" class="w-dyn-item"><div class="bg_image"><img src="" loading="lazy" alt="" class="image-365 w-dyn-bind-empty"/><div class="text-block-171">Zero to hero</div><div class="text-block-172">Acquia turned the #1 reason they lost deals into the top reason they were winning.</div><div class="w-dyn-bind-empty w-richtext"></div><div class="fascination-link"><div class="w-richtext"><div class="w-embed"><a id="marketModal7">Find out how</a></div></div><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/648799b2446e03fb29e30061_Arrow%206%20(1).png" loading="lazy" alt="right arrow " class="image-364"/></div></div></div><div role="listitem" class="w-dyn-item"><div class="bg_image"><img src="https://cdn.prod.website-files.com/602c29ed0ff4ed6f28e3a6dd/6488e9751595a41dd0287625_Group%2011350.svg" loading="lazy" alt="" class="image-365"/><div class="text-block-171 w-dyn-bind-empty"></div><div class="text-block-172">Find out how other revenue leaders are using win-loss data to truly understand their buyers’ behaviors and intentions—so they can create messaging that resonates more deeply with prospects.</div><div class="w-dyn-bind-empty w-richtext"></div><div class="fascination-link"><div class="w-richtext"><div class="w-embed"><a id="marketModal6">See the data</a></div></div><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/648799b2446e03fb29e30061_Arrow%206%20(1).png" loading="lazy" alt="right arrow " class="image-364"/></div></div></div><div role="listitem" class="w-dyn-item"><div class="bg_image"><img src="" loading="lazy" alt="" class="image-365 w-dyn-bind-empty"/><div class="text-block-171">Who NOT to sell to</div><div class="text-block-172">Are you tired of wasting time selling to the wrong prospects? Improve your sales team’s efficiency by accurately identifying who NOT to sell to.</div><div class="w-dyn-bind-empty w-richtext"></div><div class="fascination-link"><div class="w-richtext"><div class="w-embed"><a id="marketModal5">Learn more</a></div></div><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/648799b2446e03fb29e30061_Arrow%206%20(1).png" loading="lazy" alt="right arrow " class="image-364"/></div></div></div><div role="listitem" class="w-dyn-item"><div class="bg_image"><img src="https://cdn.prod.website-files.com/602c29ed0ff4ed6f28e3a6dd/6488e8553c23fd3d93989a86_Group%2011349.png" loading="lazy" alt="" class="image-365"/><div class="text-block-171 w-dyn-bind-empty"></div><div class="text-block-172">Identify and beat new, disruptive competitors before they gain a foothold in your marketplace</div><div class="w-dyn-bind-empty w-richtext"></div><div class="fascination-link"><div class="w-richtext"><div class="w-embed"><a id="marketModal4">Learn how</a></div></div><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/648799b2446e03fb29e30061_Arrow%206%20(1).png" loading="lazy" alt="right arrow " class="image-364"/></div></div></div><div role="listitem" class="w-dyn-item"><div class="bg_image"><img src="" loading="lazy" alt="" class="image-365 w-dyn-bind-empty"/><div class="text-block-171">$500K opportunity</div><div class="text-block-172">Find out how other revenue leaders are using win-loss data to identify and win back a $500K deal that had been marked “closed-lost.”</div><div class="w-dyn-bind-empty w-richtext"></div><div class="fascination-link"><div class="w-richtext"><div class="w-embed"><a id="marketModal3">Read the quote</a></div></div><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/648799b2446e03fb29e30061_Arrow%206%20(1).png" loading="lazy" alt="right arrow " class="image-364"/></div></div></div><div role="listitem" class="w-dyn-item"><div class="bg_image"><img src="https://cdn.prod.website-files.com/602c29ed0ff4ed6f28e3a6dd/6488e34932acd59a10c41607_Group%2011344.png" loading="lazy" alt="" class="image-365"/><div class="text-block-171 w-dyn-bind-empty"></div><div class="text-block-172">Generating more pipeline isn’t the only way to consistently hit your revenue goals. Increasing your win rate by just a few percentage points can make a huge difference to your bottom line.</div><div class="w-dyn-bind-empty w-richtext"></div><div class="fascination-link"><div class="w-richtext"><div class="w-embed"><a id="marketModal2">Find out how</a></div></div><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/648799b2446e03fb29e30061_Arrow%206%20(1).png" loading="lazy" alt="right arrow " class="image-364"/></div></div></div><div role="listitem" class="w-dyn-item"><div class="bg_image"><img src="" loading="lazy" alt="" class="image-365 w-dyn-bind-empty"/><div class="text-block-171">8,500%</div><div class="text-block-172">Learn why our customers attribute an ROI of 8,500% to their partnership with Clozd.</div><div class="w-dyn-bind-empty w-richtext"></div><div class="fascination-link"><div class="w-richtext"><div class="w-embed"><a id="marketModal1">Read the full report</a></div></div><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/648799b2446e03fb29e30061_Arrow%206%20(1).png" loading="lazy" alt="right arrow " class="image-364"/></div></div></div></div></div></div><div class="beyond-helping w-embed"><div id="myModal" class="modal">  <div class="modal-content"> <span class="close">×</span> <div class='vid-container'> <p class='modal-top-text'></p> <p>Beyond helping our customers improve their win rates, Clozd also surfaces a number of other avenues for them to increase their revenue—win-back opportunities, churn reduction, expansion opportunities, and more. On average, our customers attribute a $3.7M increase in revenue thanks to their partnership with Clozd, which equates to an ROI of 8,500%.</p> <div class="title-name"> </div> <div class='modal-bottom-1'> <div class="read-more"><a class='modal-a' href="https://www.clozd.com/blog/the-true-roi-of-win-loss-analysis">Read the full report</a><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/648799b2446e03fb29e30061_Arrow%206%20(1).png"></div> </div> </div> </div> </div> <style> /* The Modal (background) */ .modal { display: none; /* Hidden by default */ position: fixed; /* Stay in place */ z-index: 10; /* Sit on top */ left: 0; top: 0; width: 100%; /* Full width */ height: 100%; /* Full height */ overflow: auto; /* Enable scroll if needed */ background-color: rgb(0,0,0); /* Fallback color */ background-color: rgba(0,0,0,0.4); /* Black w/ opacity */ } /* Modal Content/Box */ .modal-content { background-color: #fefefe; margin: 15% auto; /* 15% from the top and centered */ padding: 20px; border: 1px solid #888; width: 50%; /* Could be more or less, depending on screen size */ height: auto; border-radius: 10px; } /* The Close Button */ .close { color: #aaa; float: right; font-weight: bold; font-size: 28px; } .close:hover, .close:focus { color: black; text-decoration: none; cursor: pointer; } .modal-top-text { font-family: 'Inter'; font-style: normal; font-weight: 600 !important; font-size: 34px; line-height: 41px; color: #000000 !important; } .vid-container { width: 100%; display: flex; align-items: baseline; justify-content: center; height: 100%; flex-direction: column; } .vid-container p { font-family: 'Inter'; font-style: normal; font-weight: 300; font-size: 28px; line-height: 34px; color: #565F66; margin-top: 10px; } .title-name { display: flex; align-items: center; font-family: 'Inter'; font-style: normal; font-weight: 700; font-size: 16px !important; line-height: 19px; /* Gray/Black 15 */ color: #000000; } .title-name { display: flex; align-items: center; font-family: 'Inter'; font-style: normal; font-weight: 700; font-size: 16px !important; line-height: 19px; /* Gray/Black 15 */ color: #000000; } .title-name p { font-size: 16px; font-weight: 700; color: black; margin-bottom: 0; margin-top: 0; } .title-name span { font-weight: 300; margin-left: 5px; } .modal-bottom-1 { width: 100%; display: flex; flex-direction: row; align-items: center; justify-content: end; } .read-more { display: flex; flex-direction: row; align-items: center; text-decoration: none; font-size: 14p; } .read-more img { height: 15px; margin-left: 15px; } .read-more a { text-decoration: none; font-size: 14px; } @media screen and (max-width: 600px) { .modal-content { width: 80%; } .modal-bottom { width: 100%; display: flex; flex-direction: column; align-items: baseline; justify-content: space-between;} .title-name { display: flex; align-items: center; font-family: 'Inter'; font-style: normal; font-weight: 700; font-size: 16px !important; line-height: 19px; color: #000000; flex-direction: column; align-items: baseline; margin-bottom: 15px; } .bot-img { margin-top: 10px; } } </style></div><div class="packaging-changes w-embed"><div id="myModal2" class="modal2">  <div class="modal-content2"> <span class="close2">×</span> <div class='vid-container2'> <img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6476171331337d3beb6dd920_Group%20(46).svg"> <p>"We’ve made packaging changes, pricing changes, GTM messaging changes, positioning changes, and churn-reduction changes. Anecdotally, we’re sporting a 50+% win rate, up from the 30% range in the pre-Clozd era.”</p> <div class="title-name"> <p>Craig Clark </p> <span>| CMO</span> </div> <div class='modal-bottom'> <img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6489f349c3de2693cd3ef0e4_Group%2011365.svg"> <div class="read-more"><a class='modal-a' href="https://www.clozd.com/customer-stories">Read more reviews</a><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/648799b2446e03fb29e30061_Arrow%206%20(1).png"></div> </div> </div> </div> </div> <style> /* The Modal (background) */ .modal2 { display: none; /* Hidden by default */ position: fixed; /* Stay in place */ z-index: 10; /* Sit on top */ left: 0; top: 0; width: 100%; /* Full width */ height: 100%; /* Full height */ overflow: auto; /* Enable scroll if needed */ background-color: rgb(0,0,0); /* Fallback color */ background-color: rgba(0,0,0,0.4); /* Black w/ opacity */ } /* Modal Content/Box */ .modal-content2 { background-color: #fefefe; margin: 15% auto; /* 15% from the top and centered */ padding: 20px; border: 1px solid #888; width: 50%; /* Could be more or less, depending on screen size */ height: auto; border-radius: 10px; } /* The Close Button */ .close2 { color: #aaa; float: right; font-weight: bold; font-size: 28px; } .close2:hover, .close2:focus { color: black; text-decoration: none; cursor: pointer; } .vid-container2 { width: 100%; display: flex; align-items: baseline; justify-content: center; height: 100%; flex-direction: column; } .vid-container2 p { font-family: 'Inter'; font-style: normal; font-weight: 300; font-size: 28px; line-height: 34px; color: #565F66; margin-top: 10px; } .title-name { display: flex; align-items: center; font-family: 'Inter'; font-style: normal; font-weight: 700; font-size: 16px !important; line-height: 19px; /* Gray/Black 15 */ color: #000000; } .title-name { display: flex; align-items: center; font-family: 'Inter'; font-style: normal; font-weight: 700; font-size: 16px !important; line-height: 19px; /* Gray/Black 15 */ color: #000000; } .title-name p { font-size: 16px; font-weight: 700; color: black; margin-bottom: 0; margin-top: 0; } .title-name span { font-weight: 300; margin-left: 5px; } .modal-bottom { width: 100%; display: flex; flex-direction: row; align-items: center; justify-content: space-between; } .read-more { display: flex; flex-direction: row; align-items: center; text-decoration: none; font-size: 14p; } .read-more img { height: 15px; margin-left: 15px; } .read-more a { text-decoration: none; font-size: 14px; } @media screen and (max-width: 600px) { .modal-content2 { width: 80%; } .modal-bottom { width: 100%; display: flex; flex-direction: column; align-items: baseline; justify-content: space-between;} } </style></div><div class="hello-heart w-embed"><div id="myModal3" class="modal3">  <div class="modal-content3"> <span class="close3">×</span> <div class='vid-container3'> <img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6476171331337d3beb6dd920_Group%20(46).svg"> <p>We were actually able to resurface and re-open a few opportunities, which is huge. One of them was worth half a million bucks, where the sales rep heard a 'no' but the Clozd interviewer heard 'not now.' And by time we went over the interview, the 'not now' had become 'now we're actually ready.' So if that Clozd interview hadn't happened, we probably would've just put that deal to the side and not pursued it. Instead, we've got a late-stage $500K opportunity in our hands. It's not done yet, but that's one example—and we've had a few others like that."</p> <div class="title-name"> <p>Tom Kahl </p> <span> | CRO</span> </div> <div class='modal-bottom'> <img class='bot-img' src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6489fbf83b6c435475b5ac03__2F0w16.tif.svg"> <div class="read-more"><a class='modal-a' href="https://www.clozd.com/customer-stories">Read more reviews</a><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/648799b2446e03fb29e30061_Arrow%206%20(1).png"></div> </div> </div> </div> </div> <style> /* The Modal (background) */ .modal3 { display: none; /* Hidden by default */ position: fixed; /* Stay in place */ z-index: 10; /* Sit on top */ left: 0; top: 0; width: 100%; /* Full width */ height: 100%; /* Full height */ overflow: auto; /* Enable scroll if needed */ background-color: rgb(0,0,0); /* Fallback color */ background-color: rgba(0,0,0,0.4); /* Black w/ opacity */ } /* Modal Content/Box */ .modal-content3 { background-color: #fefefe; 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'We now know exactly what a bad prospect looks like,' Galbraith said. 'Clozd validated a lot of what we previously hypothesized.'"</p> <div class="title-name"> </div> <div class='modal-bottom'> <img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6489fa4e6075886d392624db_surface1%20(1).svg"> <div class="read-more"><a class='modal-a' href="https://www.clozd.com/blog/how-consensus-improved-win-rates-using-clozd">Read the full case study</a><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/648799b2446e03fb29e30061_Arrow%206%20(1).png"></div> </div> </div> </div> </div> <style> /* The Modal (background) */ .modal5 { display: none; /* Hidden by default */ position: fixed; /* Stay in place */ z-index: 10; /* Sit on top */ left: 0; top: 0; width: 100%; /* Full width */ height: 100%; /* Full height */ overflow: auto; /* Enable scroll if needed */ background-color: rgb(0,0,0); /* Fallback color */ background-color: rgba(0,0,0,0.4); /* Black w/ opacity */ } /* Modal Content/Box */ .modal-content5 { background-color: #fefefe; margin: 15% auto; /* 15% from the top and centered */ padding: 20px; border: 1px solid #888; width: 50%; /* Could be more or less, depending on screen size */ height: auto; border-radius: 10px; } /* The Close Button */ .close5 { color: #aaa; float: right; font-weight: bold; font-size: 28px; } .close5:hover, .close5:focus { color: black; text-decoration: none; cursor: pointer; } .vid-container5 { width: 100%; display: flex; align-items: baseline; justify-content: center; height: 100%; flex-direction: column; } .vid-container5 p { font-family: 'Inter'; font-style: normal; font-weight: 300; font-size: 28px; line-height: 34px; color: #565F66; margin-top: 10px; } .title-name { display: flex; align-items: center; font-family: 'Inter'; font-style: normal; font-weight: 700; font-size: 16px !important; line-height: 19px; /* Gray/Black 15 */ color: #000000; } .title-name { display: flex; align-items: center; font-family: 'Inter'; font-style: normal; font-weight: 700; font-size: 16px !important; line-height: 19px; /* Gray/Black 15 */ color: #000000; } .title-name p { font-size: 16px; font-weight: 700; color: black; margin-bottom: 0; margin-top: 0; } .title-name span { font-weight: 300; margin-left: 5px; } .modal-bottom { width: 100%; display: flex; flex-direction: row; align-items: center; justify-content: space-between; } .read-more { display: flex; flex-direction: row; align-items: center; text-decoration: none; font-size: 14p; } .read-more img { height: 15px; margin-left: 15px; } .read-more a { text-decoration: none; font-size: 14px; } @media screen and (max-width: 600px) { .modal-content5 { width: 80%; } .modal-bottom { width: 100%; display: flex; flex-direction: column; align-items: baseline; justify-content: space-between;} .title-name { display: flex; align-items: center; font-family: 'Inter'; font-style: normal; font-weight: 700; font-size: 16px !important; line-height: 19px; color: #000000; flex-direction: column; align-items: baseline; margin-bottom: 15px; } .bot-img { margin-top: 10px; } } </style></div><div class="_98p w-embed"><div id="myModal6" class="modal6">  <div class="modal-content6"> <span class="close6">×</span> <div class='vid-container6'> <p class='modal-top-text'>Understand your buyers</p> <p>Within our customer base, 98% report that they understand their buyers better by partnering with Clozd. And once you understand exactly what your buyers need, you can tailor your sales process, marketing activities, and product roadmap to get the best results.</p> <div class="title-name"> </div> <div class='modal-bottom-1'> <div class="read-more"><a class='modal-a' href="https://www.clozd.com/blog/the-true-roi-of-win-loss-analysis">Read the full report</a><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/648799b2446e03fb29e30061_Arrow%206%20(1).png"></div> </div> </div> </div> </div> <style> /* The Modal (background) */ .modal6 { display: none; /* Hidden by default */ position: fixed; /* Stay in place */ z-index: 10; /* Sit on top */ left: 0; top: 0; width: 100%; /* Full width */ height: 100%; /* Full height */ overflow: auto; /* Enable scroll if needed */ background-color: rgb(0,0,0); /* Fallback color */ background-color: rgba(0,0,0,0.4); /* Black w/ opacity */ } /* Modal Content/Box */ .modal-content6 { background-color: #fefefe; margin: 15% auto; /* 15% from the top and centered */ padding: 20px; 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If their money can make them more money, they'll spend it.”</p> <div class="title-name"> <p>Brady Tengberg </p> <span> | Director of Revenue Strategy</span> </div> <div class='modal-bottom'> <img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6489f6f771904b63c86481ce_Clozd%20(3).svg"> <div class="read-more"><a class='modal-a' href="https://www.clozd.com/blog/communicating-price-what-customers-really-mean-when-they-say-its-too-expensive">Read the full pricing & strategy post</a><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/648799b2446e03fb29e30061_Arrow%206%20(1).png"></div> </div> </div> </div> </div> <style> /* The Modal (background) */ .modal8 { display: none; /* Hidden by default */ position: fixed; /* Stay in place */ z-index: 10; /* Sit on top */ left: 0; top: 0; width: 100%; /* Full width */ height: 100%; /* Full height */ overflow: auto; /* Enable scroll if needed */ background-color: rgb(0,0,0); /* Fallback color */ background-color: rgba(0,0,0,0.4); /* Black w/ opacity */ } /* Modal Content/Box */ .modal-content8 { background-color: #fefefe; margin: 15% auto; /* 15% from the top and centered */ padding: 20px; border: 1px solid #888; width: 50%; /* Could be more or less, depending on screen size */ height: auto; border-radius: 10px; } /* The Close Button */ .close8 { color: #aaa; float: right; font-weight: bold; font-size: 28px; } .close8:hover, .close8:focus { color: black; text-decoration: none; cursor: pointer; } .vid-container8 { width: 100%; display: flex; align-items: baseline; justify-content: center; height: 100%; flex-direction: column; } .vid-container8 p { font-family: 'Inter'; font-style: normal; font-weight: 300; font-size: 28px; line-height: 34px; color: #565F66; margin-top: 10px; } .title-name { display: flex; align-items: center; font-family: 'Inter'; font-style: normal; font-weight: 700; font-size: 16px !important; line-height: 19px; /* Gray/Black 15 */ color: #000000; } .title-name { display: flex; align-items: center; font-family: 'Inter'; font-style: normal; font-weight: 700; font-size: 16px !important; line-height: 19px; /* Gray/Black 15 */ color: #000000; } .title-name p { font-size: 16px; font-weight: 700; color: black; margin-bottom: 0; margin-top: 0; } .title-name span { font-weight: 300; margin-left: 5px; } .modal-bottom { width: 100%; display: flex; flex-direction: row; align-items: center; justify-content: space-between; } .read-more { display: flex; flex-direction: row; align-items: center; text-decoration: none; font-size: 14p; } .read-more img { height: 15px; margin-left: 15px; } .read-more a { text-decoration: none; font-size: 14px; } @media screen and (max-width: 600px) { .modal-content8 { width: 80%; } .modal-bottom { width: 100%; display: flex; flex-direction: column; align-items: baseline; justify-content: space-between;} .title-name { display: flex; align-items: center; font-family: 'Inter'; font-style: normal; font-weight: 700; font-size: 16px !important; line-height: 19px; color: #000000; flex-direction: column; align-items: baseline; margin-bottom: 15px; } .bot-img { margin-top: 10px; } } </style></div></div><section class="button-section"><div class="button-head"><div class="div-block-326"><a href="/talk-with-us" target="_blank" class="button-16 w-button">Talk With Us</a></div></div></section><div class="quote-head-2"><div class="quote-mobile-container-2"><img src="https://cdn.prod.website-files.com/6363d410548d0b84737166c4/636aa5e1a7ac135b78a458e5_Vector%20(7).svg" loading="lazy" alt="" class="_w-l2"/><img src="https://cdn.prod.website-files.com/6363d410548d0b84737166c4/636aa5e1a7ac135b78a458e5_Vector%20(7).svg" loading="lazy" alt="" class="image-261-2"/><div data-w-id="73a7d563-2b9e-1cb2-8f60-a6bca2c83cc4" style="opacity:0" class="quote-slider-persona-sales standard-drop-shadow"><div data-delay="4000" data-animation="slide" class="slider-3-persona-sales w-slider" data-autoplay="false" data-easing="ease" data-hide-arrows="false" data-disable-swipe="false" data-autoplay-limit="0" data-nav-spacing="3" data-duration="500" data-infinite="true"><div class="mask-7-churn w-slider-mask"><div class="slide-13 w-slide"><div class="review-top-3"><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362af9f8f160431a18d2e85_Group%20(7).svg" loading="lazy" alt="quote " class="image-230"/><h1 class="heading-69">We engaged Clozd to help us understand at a deep level why we aren't winning deals. 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