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<!doctype html> <html lang="en"> <head> <base href="https://mashable.com/article/fake-amazon-reviews-increase-during-prime-day"> <script>window.linked_phrases = "prime day deals";</script> <title>Fake product reviews on Amazon surge around Prime Day to fool shoppers | Mashable</title> <meta charset="utf-8"> <link rel="canonical" href="https://mashable.com/article/fake-amazon-reviews-increase-during-prime-day"> <meta name="viewport" content="width=device-width, initial-scale=1"> <meta name="theme-color" content="#00aeef"> <meta name="application-name" content="Mashable.com"> <meta name="description" content="Companies that try to get their products featured next to Prime deals often rely on fake reviews to increase visibility, data from Fakespot shows."> <meta property="fb:app_id" content="122071082108"> <meta property="fb:pages" content="18807449704"> <meta property="og:site_name" content="Mashable"> <meta property="og:title" content="Fake Amazon reviews surge around Prime Day"> <meta property="og:url" content="https://mashable.com/article/fake-amazon-reviews-increase-during-prime-day"> <meta property="og:description" content="Buyer beware."> <meta property="og:image" content="https://helios-i.mashable.com/imagery/articles/06HRR9OmPr4TTh0ZZzFVsEq/hero-image.fill.size_1200x675.v1623385776.jpg"> <meta property="og:image:secure_url" content="https://helios-i.mashable.com/imagery/articles/06HRR9OmPr4TTh0ZZzFVsEq/hero-image.fill.size_1200x675.v1623385776.jpg"> <meta property="og:image:height" content="675"> <meta property="og:image:width" content="1200"> <meta property="og:type" content="article"> <meta property="article:author" content="Rachel Kraus"> <meta property="article:modified_time" content="2021-10-29T15:36:15+00:00"> <meta property="article:published_time" content="2019-07-10T22:16:28+00:00"> <meta property="article:section" content="Tech"> <meta property="og:article:tag" content="Amazon"> <meta property="og:article:tag" content="Prime Day"> <meta property="og:article:tag" content="Reviews"> <meta name="twitter:site" content="@mashable"> <meta property="twitter:card" content="summary_large_image"> <meta property="twitter:creator" content="@mashable"> <meta property="twitter:title" content="Fake Amazon reviews surge around Prime Day"> <meta property="twitter:description" content="Buyer beware."> <meta property="twitter:image" content="https://helios-i.mashable.com/imagery/articles/06HRR9OmPr4TTh0ZZzFVsEq/hero-image.fill.size_1200x675.v1623385776.jpg"> <meta name="robots" content="max-image-preview:large"> <link rel="alternate" type="application/rss+xml" title="RSS" href="https://mashable.com/feeds/rss/all"> <link rel="alternate" hreflang="en" href="https://mashable.com/article/fake-amazon-reviews-increase-during-prime-day"> <link rel="alternate" hreflang="en-us" href="https://mashable.com/article/fake-amazon-reviews-increase-during-prime-day"> <link rel="alternate" hreflang="x-default" href="https://mashable.com/article/fake-amazon-reviews-increase-during-prime-day"> <link rel="shortcut icon mask-icon" href="/favicons/favicon.svg" color="#000"> <link rel="icon" type="image/png" href="/favicons/favicon-16x16.png" sizes="16x16"> <link rel="icon" type="image/png" href="/favicons/favicon-32x32.png" sizes="32x32"> <link rel="apple-touch-icon" sizes="180x180" href="/favicons/apple-touch-icon.png"> <link rel="icon" type="image/png" href="/favicons/android-chrome-192x192.png" sizes="192x192"> <link rel="icon" type="image/png" href="/favicons/android-chrome-512x512.png" sizes="512x512"> <script type="application/ld+json">{"@context":"https:\/\/schema.org","@type":"VideoObject","name":"Amazon to make one-day shipping the standard on Amazon Prime","description":"Amazon to make one-day shipping the standard on Amazon Prime","uploadDate":"2019-05-02T17:28:59+00:00","thumbnailUrl":"https:\/\/zmgvideos.mashable.com\/cms\/2019\/5\/57062afb-f646-f000\/uploaded_thumbnail.jpg","contentUrl":"https:\/\/zmgvideos.mashable.com\/cms\/2019\/5\/57062afb-f646-f000\/mp4\/1080.mp4"}</script> <script type="application/ld+json">{"@context":"https:\/\/schema.org","@type":"VideoObject","name":"Amazon to make one-day shipping the standard on Amazon Prime","description":"Amazon to make one-day shipping the standard on Amazon Prime","uploadDate":"2019-05-02T17:28:59+00:00","thumbnailUrl":"https:\/\/zmgvideos.mashable.com\/cms\/2019\/5\/57062afb-f646-f000\/uploaded_thumbnail.jpg","contentUrl":"https:\/\/zmgvideos.mashable.com\/cms\/2019\/5\/57062afb-f646-f000\/mp4\/1080.mp4"}</script> <script type="application/ld+json">{"@context":"https:\/\/schema.org","@type":"NewsArticle","headline":"Fake product reviews on Amazon surge around Prime Day to fool shoppers","articleBody":"As products jockey for your attention on Prime Day, some of them will be playing dirty.Fake reviews on Amazon tend to surge around Prime Day, according to an analysis by the free review integrity analytics service Fakespot. This year's Prime Day is right around the corner, spanning two days, July 15 and 16.Fake reviews are always out in force in the world of e-commerce, not just on Amazon. But on Prime Day, when shoppers flock to the retailer, there's an even larger push by companies seeking to feature their products to deploy fake reviews that boost ratings and visibility. \"Companies publish fake reviews ahead of Prime Day because it helps move their products up the product ranking page,\" a Fakespot representative said. \"If anyone is searching for alternatives to Prime Day deals, they will see their products.\"SEE ALSO: Prime Day will be a full 48 hours this yearFor the past two years, the percentage of fake reviews has jumped between June and July, the month of Prime Day. In 2018, that percentage jumped 12 percentage points: from 16 percent fake reviews in June to 28 percent in July. While it's too soon to provide this data for 2019, Fakespot doesn't expect this year to be any different. In fact, it could be even worse, since Fakespot estimates that, already, over 34 percent of reviews on Amazon are \"fake or unreliable,\" as of June 2019.\n \n \n\n\n \n \n Fake reviews may not be on the up 'n up, but they are going up.\n Credit: rachel kraus\/mashable\n \n \nFakespot uses a proprietary algorithm to detect fake reviews, which come in the form of bot-written robo-blurbs, reviews written by real people but paid for by companies, and even real reviews \"ported\" from other, totally unrelated products, to artificially inflate the star ratings.Amazon itself is waging war on fake reviews. It declined to comment on whether fake reviews increase around Prime Day, but did state that it takes aggressive action to seek out, purge, and punish the posters of fake reviews. It estimates that 90 percent of bad reviews are \"computer generated,\" and is using machine learning to analyze and remove \"inauthentic\" reviews.\"Our team investigates suspect reviews, works with social media sites to stop inauthentic reviews at the source, pursues legal action to stop offenders from planning reviews abuse, and feeds new information into our automated systems so it continues to improve and become more effective in catching abuse,\" an Amazon spokesperson told Mashable.While the problem of fake reviews is diffuse, some product categories are more infected than others. Cell phones and accessories have it particularly bad, skyrocketing from 16 percent fake reviews in June 2017 to 39 percent in June 2019. Here's Fakespot's chart of how fake reviews increase over time around Prime Day, category by category.\n \n \n\n\n \n \n Electronics products on Amazon are rife with fake reviews.\n Credit: Fakespot\n \n \nTo spot inauthentic reviews, Fakespot says shoppers need to \"drill down\" into the reviews themselves. Often, we just look at the amount of stars a product has — but Fakespot says this is not necessarily reliable.\"Always check the actual reviews and do not rely on just the summary star rating because that’s what sellers who use fake reviews hope you will do,\" Fakespot said.There are some obvious signs to look for when trying to determine if a review is reliable or not. Most often, variety is key; if reviews all sound the same, they could be bot-generated or even written by real people, just using boilerplate language provided by the company. Reviews that are not from \"verified purchasers\" should be discounted, because there's no way to ensure these reviewers actually got (and used) the product. And, obviously, if a review mentions a different product than the one you're searching for, it's likely been \"ported over\" to increase a product's star rating.Amazon adds that if you are contacted to review products or receive any other requests to \"manipulate reviews,\" you should report it to customer service.Prime Day is a high-stakes shopping day for buyers and sellers alike. Bottom line: if you're looking at products surfaced beside Prime Deals, and want to ensure you're getting a quality item, make sure to actually read multiple reviews and compare them to each other. That way, you can add the product to your overflowing shopping cart with confidence.UPDATE: July 12, 2019, 12:51 p.m. EDT Amazon refutes Fakespot's data, saying that Fakespot does not have access to the backend information that Amazon does, so they cannot accurately assess inauthenticity. \"Companies like FakeSpot that claim to “check” reviews cannot concretely determine the authenticity of a review, as they do not have access to Amazon’s propriety data such as reviewer, seller and product history,\" an Amazon spokesperson said. \"The fact is they simply do not have access to the information we have and they wrongly accuse reviews from genuine customers who have worked hard to provide valuable feedback so that other shoppers can benefit.\"\n \n \n Featured Video For You\n \n \n \n \n \n window.videoEmbeds = window.videoEmbeds || [];\n let data = 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Tech Industry category">Tech Industry</a> </div> </section> </div> </div> <h1 class="mt-4 header-100 leading-tight max-w-5xl ">Fake Amazon reviews surge around Prime Day</h1> <div class="mt-2 leading-tight md:leading-normal text-xl max-w-4xl "> Buyer beware. </div> <div class="w-full subtitle-2 mt-8 text-left md:flex md:flex-wrap md:items-baseline md:space-x-8 "> <div> By <a href="https://mashable-com.translate.goog/author/rachel-kraus?_x_tr_sl=pl&_x_tr_tl=sl&_x_tr_hl=en-GB" class="underline-link">Rachel Kraus</a>  on <time datetime="Wed, 10 Jul 2019 22:16:28 +0000">July 10, 2019</time> </div> <div class="flex flex-initial content-start mt-4 text-base md:mt-0"><a href="https://translate.google.com/website?sl=pl&tl=sl&hl=en-GB&u=https://www.facebook.com/sharer.php?u%3Dhttps%253A%252F%252Fmashable.com%252Farticle%252Ffake-amazon-reviews-increase-during-prime-day" data-ga-element="social-share-link" data-ga-action="social_share_link" data-ga-position="1" data-ga-label="facebook" 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</div> </div> <div class=""> <div class="mt-4 italic sans-serif subtitle-2 gray-600"> All products featured here are independently selected by our editors and writers. If you buy something through links on our site, Mashable may earn an affiliate commission. </div> </div> </header> <main class="justify-between items-stretch px-4 mx-auto lg:flex max-w-8xl"> <section class="flex-grow 2xl:pr-4" data-ga-module="content_body"> <div class="mx-auto -mx-4 max-w-5xl lg:px-8 lg:mx-auto"> <div class="max-w-7xl px-4 mt-8 text-primary-400 font-sans mx-auto mt-10"><img class="w-full border border-gray-100" src="https://helios-i.mashable.com/imagery/articles/06HRR9OmPr4TTh0ZZzFVsEq/hero-image.fill.size_1248x702.v1623385776.jpg" alt="Fake Amazon reviews surge around Prime Day" width="1248" height="702" srcset="https://translate.google.com/website?sl=pl&tl=sl&hl=en-GB&u=https://helios-i.mashable.com/imagery/articles/06HRR9OmPr4TTh0ZZzFVsEq/hero-image.fill.size_400x225.v1623385776.jpg 400w,https://translate.google.com/website?sl=pl&tl=sl&hl=en-GB&u=https://helios-i.mashable.com/imagery/articles/06HRR9OmPr4TTh0ZZzFVsEq/hero-image.fill.size_800x450.v1623385776.jpg 800w,https://translate.google.com/website?sl=pl&tl=sl&hl=en-GB&u=https://helios-i.mashable.com/imagery/articles/06HRR9OmPr4TTh0ZZzFVsEq/hero-image.fill.size_1248x702.v1623385776.jpg 1600w" sizes="(max-width: 1280px) 100vw, 1280px"> <div class="mt-2 leading-none text-left"><span class="font-sans normal-case subtitle-2 text-gray-1000">What you see isn't necessarily what you get.</span> <span class="font-sans text-gray-600 subtitle-2">Credit: LIONEL BONAVENTURE/AFP/Getty Images</span> </div> </div> <div class="max-w-7xl px-4 mx-auto"> <hr class="border-top border-gray-100 mt-12"> </div> </div> <article id="article" data-autopogo class="mt-8 font-serif editor-content"> <p>As products jockey for your attention on <a href="https://translate.google.com/website?sl=pl&tl=sl&hl=en-GB&u=https://zdcs.link/WNYnA?pageview_type%3DStandard%26%253Btemplate%3Darticle%26%253Bmodule%3Dcontent_body%26%253Belement%3Doffer%26%253Bitem%3Dtext-link%26%253Belement_label%3DPrime%2520Day%26%253Bobject_type%3Darticle%26%253Bobject_uuid%3D06HRR9OmPr4TTh0ZZzFVsEq%26%253Bshort_url%3DWNYnA%26%253Bu%3Dhttps%253A%252F%252Fmashable.com%252Farticle%252Ffake-amazon-reviews-increase-during-prime-day%26template%3Darticle%26module%3Dcontent_body%26element%3Doffer%26item%3Dtext-link%26element_label%3DPrime%2520Day%26object_type%3Darticle%26object_uuid%3D06HRR9OmPr4TTh0ZZzFVsEq%26short_url%3DWNYnA%26u%3Dhttps%253A%252F%252Fmashable.com%252Farticle%252Ffake-amazon-reviews-increase-during-prime-day" rel="sponsored" target="_blank" data-ga-click="1" data-ga-label="$text" data-ga-item="text-link" data-ga-module="content_body" title="(opens in a new window)">Prime Day</a>, some of them will be playing dirty.</p> <p>Fake reviews on Amazon tend to surge around Prime Day, according to an analysis by the free review integrity analytics service <a href="https://translate.google.com/website?sl=pl&tl=sl&hl=en-GB&u=https://www.fakespot.com/" target="_blank" data-ga-click="1" data-ga-label="$text" data-ga-item="text-link" data-ga-module="content_body" title="(opens in a new window)">Fakespot</a>. This year's Prime Day is right around the corner, spanning <a href="https://mashable-com.translate.goog/deals/when-is-amazon-prime-day-2019?_x_tr_sl=pl&_x_tr_tl=sl&_x_tr_hl=en-GB" target="_self" data-ga-click="1" data-ga-label="$text" data-ga-item="text-link" data-ga-module="content_body">two days</a>, July 15 and 16.</p> <p>Fake reviews are always <a href="https://mashable-com.translate.goog/article/online-reivews-maybe-broken?_x_tr_sl=pl&_x_tr_tl=sl&_x_tr_hl=en-GB" target="_self" data-ga-click="1" data-ga-label="$text" data-ga-item="text-link" data-ga-module="content_body">out in force</a> in the world of e-commerce, not just on Amazon. But on Prime Day, when shoppers flock to the retailer, there's an even larger push by companies seeking to feature their products to deploy fake reviews that boost ratings and visibility.</p> <p>"Companies publish fake reviews ahead of Prime Day because it helps move their products up the product ranking page," a Fakespot representative said. "If anyone is searching for alternatives to <a href="https://mashable-com.translate.goog/article/best-amazon-prime-day-deals-2024?_x_tr_sl=pl&_x_tr_tl=sl&_x_tr_hl=en-GB" data-element="link-injector" x-track-ga-click>Prime Day deals</a>, they will see their products."</p> <p>SEE ALSO: <a href="https://mashable-com.translate.goog/deals/when-is-amazon-prime-day-2019?_x_tr_sl=pl&_x_tr_tl=sl&_x_tr_hl=en-GB" target="_self" data-ga-click="1" data-ga-label="$text" data-ga-item="text-link" data-ga-module="content_body">Prime Day will be a full 48 hours this year</a></p> <p>For the past two years, the percentage of fake reviews has jumped between June and July, the month of Prime Day. In 2018, that percentage jumped 12 percentage points: from 16 percent fake reviews in June to 28 percent in July.</p> <p>While it's too soon to provide this data for 2019, Fakespot doesn't expect this year to be any different. In fact, it could be even worse, since Fakespot estimates that, already, over 34 percent of reviews on Amazon are "fake or unreliable," as of June 2019.</p> <div class="eloquent-imagery-image"> <div class="flex justify-center"><img class="border border-gray-100" src="https://helios-i.mashable.com/imagery/articles/06HRR9OmPr4TTh0ZZzFVsEq/images-1.fill.size_2000x1230.v1611701718.png" alt="Mashable Image" width="2000" height="1230" loading="lazy" srcset="https://translate.google.com/website?sl=pl&tl=sl&hl=en-GB&u=https://helios-i.mashable.com/imagery/articles/06HRR9OmPr4TTh0ZZzFVsEq/images-1.fill.size_800x492.v1611701718.png 800w,https://translate.google.com/website?sl=pl&tl=sl&hl=en-GB&u=https://helios-i.mashable.com/imagery/articles/06HRR9OmPr4TTh0ZZzFVsEq/images-1.fill.size_1400x861.v1611701718.png 1400w,https://translate.google.com/website?sl=pl&tl=sl&hl=en-GB&u=https://helios-i.mashable.com/imagery/articles/06HRR9OmPr4TTh0ZZzFVsEq/images-1.fill.size_2000x1230.v1611701718.png 2000w" sizes="(max-width: 1408px) 100vw, 1408px"> </div> <div class="mt-2 subtitle-2 font-sans "><span class="normal-case text-gray-1000">Fake reviews may not be on the up 'n up, but they are going up.</span> <span class="text-gray-600 credit">Credit: rachel kraus/mashable</span> </div> </div> <p>Fakespot uses a proprietary algorithm to detect fake reviews, which come in the form of bot-written robo-blurbs, reviews written by real people but paid for by companies, and even real reviews "ported" from other, totally unrelated products, to artificially inflate the star ratings.</p> <p>Amazon itself is waging war on fake reviews. It declined to comment on whether fake reviews increase around Prime Day, but did state that it takes aggressive action to seek out, purge, and punish the posters of fake reviews. It estimates that 90 percent of bad reviews are "computer generated," and is using machine learning to analyze and remove "inauthentic" reviews.</p> <p>"Our team investigates suspect reviews, works with social media sites to stop inauthentic reviews at the source, pursues legal action to stop offenders from planning reviews abuse, and feeds new information into our automated systems so it continues to improve and become more effective in catching abuse," an Amazon spokesperson told Mashable.</p> <p>While the problem of fake reviews is diffuse, some product categories are more infected than others. Cell phones and accessories have it particularly bad, skyrocketing from 16 percent fake reviews in June 2017 to 39 percent in June 2019. Here's Fakespot's chart of how fake reviews increase over time around Prime Day, category by category.</p> <div class="eloquent-imagery-image"> <div class="flex justify-center"><img class="border border-gray-100" src="https://helios-i.mashable.com/imagery/articles/06HRR9OmPr4TTh0ZZzFVsEq/images-2.fill.size_2000x1125.v1611701718.jpg" alt="Mashable Image" width="2000" height="1125" loading="lazy" srcset="https://translate.google.com/website?sl=pl&tl=sl&hl=en-GB&u=https://helios-i.mashable.com/imagery/articles/06HRR9OmPr4TTh0ZZzFVsEq/images-2.fill.size_800x450.v1611701718.jpg 800w,https://translate.google.com/website?sl=pl&tl=sl&hl=en-GB&u=https://helios-i.mashable.com/imagery/articles/06HRR9OmPr4TTh0ZZzFVsEq/images-2.fill.size_1400x788.v1611701718.jpg 1400w,https://translate.google.com/website?sl=pl&tl=sl&hl=en-GB&u=https://helios-i.mashable.com/imagery/articles/06HRR9OmPr4TTh0ZZzFVsEq/images-2.fill.size_2000x1125.v1611701718.jpg 2000w" sizes="(max-width: 1408px) 100vw, 1408px"> </div> <div class="mt-2 subtitle-2 font-sans "><span class="normal-case text-gray-1000">Electronics products on Amazon are rife with fake reviews.</span> <span class="text-gray-600 credit">Credit: Fakespot</span> </div> </div> <p>To spot inauthentic reviews, Fakespot says shoppers need to "drill down" into the reviews themselves. Often, we just look at the amount of stars a product has — but Fakespot says this is not necessarily reliable.</p> <p>"Always check the actual reviews and do not rely on just the summary star rating because that’s what sellers who use fake reviews hope you will do," Fakespot said.</p> <section x-data="window.newsletter()" x-init="init()" class="relative p-8 my-12 mx-auto w-full max-w-3xl border md:p-12 md:my-16 border-secondary-300" data-ga-impression data-ga-category="newsletters" data-ga-module="incontent_nl_signup" data-ga-label="deals"> <div class="absolute px-2 font-sans text-lg font-bold leading-8 bg-white top-[-15px] left-[1.5rem] text-secondary-300 md:left-[2.5rem]"> Mashable Deals </div> <div x-show="!isSuccess" class="flex flex-col mx-auto font-sans"> <div class="font-bold leading-tight text-left md:leading-8 header-300"> Want more early Black Friday deals right in your inbox? </div> <div class="mt-2 leading-tight text-left bg-white md:mt-0 md:leading-8 header-600"> Sign up for the Mashable Deals newsletter. </div> <form x-ref="subscribeForm" class="flex flex-col mt-4 sm:flex-row sm:gap-x-4 text-primary-400 border-primary-400 focus-within:text-secondary-300" data-initial-lists="deals" x-on:submit.prevent="submit()"><input type="email" x-model="email" class="py-4 px-4 w-full text-base font-normal leading-5 placeholder-gray-600 text-gray-600 bg-white border border-gray-200 sm:w-2/3 md:w-3/4" placeholder="Enter Email" aria-label="Email"> <input x-bind:value="selectedListsValue()" type="hidden" name="lists" value=""> <input type="hidden" name="source" value="incontent"> <input type="hidden" name="courierList" value="Mashable On-Site - Incontent"> <button :disabled="isLoading" type="submit" class="py-4 px-1 mt-4 w-full text-lg font-bold leading-5 text-center text-white sm:mt-0 sm:w-1/3 md:w-1/4 bg-secondary-300 btn-secondary subtitle-1"> <span x-cloak x-show="isLoading">Loading...</span> <span x-show="!isLoading">Sign Me Up</span> </button> </form> <div x-cloak x-show="isError" class="flex flex-row px-4 mt-4 text-red"> <svg class="inline-block w-4 h-4 leading-4 fill-current"> <use href="https://mashable-com.translate.goog/images/icons/spritemap.svg?_x_tr_sl=pl&_x_tr_tl=sl&_x_tr_hl=en-GB#sprite-exclamation-square"></use> </svg> <div x-text="error" class="ml-1 font-bold leading-4 text-left subtitle-2"></div> </div> <div class="mt-4 font-sans text-xs leading-normal text-left subtitle-1"> By signing up you agree to our <a class="underline" href="https://translate.google.com/website?sl=pl&tl=sl&hl=en-GB&u=https://www.ziffdavis.com/terms-of-use" target="_blank" rel="noopener" title="(opens in a new window)">Terms of Use</a> and <a class="underline" href="https://translate.google.com/website?sl=pl&tl=sl&hl=en-GB&u=https://www.ziffdavis.com/ztg-privacy-policy" target="_blank" title="(opens in a new window)">Privacy Policy</a>. </div> </div> <div x-cloak x-show="isSuccess" class="py-1 mx-auto max-w-xl text-center"> <svg class="inline-block w-24 h-20 leading-4 fill-current"> <use href="https://mashable-com.translate.goog/images/icons/spritemap.svg?_x_tr_sl=pl&_x_tr_tl=sl&_x_tr_hl=en-GB#sprite-mailbox-regular"></use> </svg> <div class="header-300"> Thanks for signing up! </div> </div> </section> <p>There are some obvious signs to look for when trying to determine if a review is reliable or not. Most often, variety is key; if reviews all sound the same, they could be bot-generated or even written by real people, just using boilerplate language provided by the company. Reviews that are not from "verified purchasers" should be discounted, because there's no way to ensure these reviewers actually got (and used) the product. And, obviously, if a review mentions a different product than the one you're searching for, it's likely been "ported over" to increase a product's star rating.</p> <p>Amazon adds that if you are contacted to review products or receive any other requests to "manipulate reviews," you should report it to customer service.</p> <p>Prime Day is a high-stakes shopping day for buyers and sellers alike. Bottom line: if you're looking at products surfaced beside Prime Deals, and want to ensure you're getting a quality item, make sure to actually read multiple reviews and compare them to each other. That way, you can add the product to your overflowing shopping cart with confidence.</p> <p><strong><em>UPDATE: July 12, 2019, 12:51 p.m. EDT </em></strong></p> <p>Amazon refutes Fakespot's data, saying that Fakespot does not have access to the backend information that Amazon does, so they cannot accurately assess inauthenticity.</p> <blockquote> <p>"Companies like FakeSpot that claim to “check” reviews cannot concretely determine the authenticity of a review, as they do not have access to Amazon’s propriety data such as reviewer, seller and product history," an Amazon spokesperson said. "The fact is they simply do not have access to the information we have and they wrongly accuse reviews from genuine customers who have worked hard to provide valuable feedback so that other shoppers can benefit."</p> </blockquote> <div id="related-video" class="mx-auto mt-8 mb-12 w-full max-w-3xl font-sans md:mt-12 md:mb-16 text-primary-400"> <div class="flex flex-row justify-center text-lg text-center md:text-xl"> <hr class="mx-auto border border-gray-100"><strong class="py-4 mx-4 w-full min-w-max text-2xl">Featured Video For You</strong> <hr class="mx-auto border border-gray-100"> </div> <div class="mx-auto mt-5 max-w-2xl"> <div id="video-container-1On8YmLZlB"></div> <script> window.videoEmbeds = window.videoEmbeds || []; let data = {"slug":"1On8YmLZlB","url":"https:\/\/zmgvideos.mashable.com\/cms\/2019\/5\/57062afb-f646-f000\/mp4\/1080.mp4","transcoded_urls":["https:\/\/zmgvideos.mashable.com\/cms\/2019\/5\/57062afb-f646-f000\/hls.m3u8","https:\/\/zmgvideos.mashable.com\/cms\/2019\/5\/57062afb-f646-f000\/dash.mpd","https:\/\/zmgvideos.mashable.com\/cms\/2019\/5\/57062afb-f646-f000\/mp4\/1080.mp4","https:\/\/zmgvideos.mashable.com\/cms\/2019\/5\/57062afb-f646-f000\/mp4\/720.mp4","https:\/\/zmgvideos.mashable.com\/cms\/2019\/5\/57062afb-f646-f000\/mp4\/480.mp4"],"title":"Amazon to make one-day shipping the standard on Amazon Prime","description":null,"thumbnail_url":"https:\/\/zmgvideos.mashable.com\/cms\/2019\/5\/57062afb-f646-f000\/uploaded_thumbnail.jpg","disable_ads":0,"created_at":"2019-05-02T17:28:59.000000Z","duration":63,"relatedPlaylistVideos":[]}; data.playlistItemCallback = function (item, index) { if (item.title) { document.getElementById("video-title-container-1On8YmLZlB").innerText = item.title; } }; window.videoEmbeds.push({ elemId: 'video-container-1On8YmLZlB', data: data, videoPlayerType: 'related', }); </script> <div id="video-title-container-1On8YmLZlB" class="mx-auto mt-8 w-full max-w-3xl text-lg font-semibold leading-5 md:leading-6"> Amazon to make one-day shipping the standard on Amazon Prime </div> </div> <hr class="mx-auto w-full border border-gray-100" style="max-width:48rem !important;"> </div> <section class="mx-auto max-w-7xl"> <div class="flex flex-wrap mt-8 w-full font-sans subtitle-2 editor-content"> <p><span class="mr-1.5 font-sans font-bold">Topics</span> <a class="underline-link hover:no-underline text-secondary-300 mr-1.5" href="https://mashable-com.translate.goog/category/amazon?_x_tr_sl=pl&_x_tr_tl=sl&_x_tr_hl=en-GB" aria-label="Navigate to the Amazon tag" data-ga-click data-ga-label="$text">Amazon</a> <a class="underline-link hover:no-underline text-secondary-300 mr-1.5" href="https://mashable-com.translate.goog/category/prime-day?_x_tr_sl=pl&_x_tr_tl=sl&_x_tr_hl=en-GB" aria-label="Navigate to the Prime Day tag" data-ga-click data-ga-label="$text">Prime Day</a> <a class="underline-link hover:no-underline text-secondary-300 " href="https://mashable-com.translate.goog/category/reviews?_x_tr_sl=pl&_x_tr_tl=sl&_x_tr_hl=en-GB" aria-label="Navigate to the Reviews tag" data-ga-click data-ga-label="$text">Reviews</a></p> </div> </section> </article> <section class="mx-auto mt-12 max-w-3xl border-t border-gray-200 border-solid"> <div class="py-8 w-full"> <div class="flex flex-col items-center pb-8 border-b border-gray-200 md:flex-row md:space-x-8"> <div class="flex flex-col justify-center items-center space-y-4 text-center md:flex-row md:justify-start md:space-y-0 md:space-x-6 md:text-left"><img class="w-24 h-24 rounded-full border border-gray-200" src="https://helios-i.mashable.com/imagery/authors/01QxEGrLdySKuMBaJgkXK9T/image.fill.size_100x100.v1624380991.jpg" alt="Mashable Image" width="100" height="100" loading="lazy"> <div class="flex flex-col space-y-2"> <div class="w-full font-bold header-200"> Rachel Kraus </div> <div class="w-full text-xl font-bold"></div> </div> </div> <div class="flex flex-row justify-center pt-4 mt-8 w-full border-t border-gray-200 md:justify-start md:pt-0 md:pl-4 md:mt-0 md:w-auto md:border-t-0 md:border-l md:border-solid space-x4" style="height:75px;align-items:center;"><a href="https://translate.google.com/website?sl=pl&tl=sl&hl=en-GB&u=https://twitter.com/realkrauswife" class="px-3 hover:text-primary-400" target="_blank" rel="noopener" title="(opens in a new window)"> <svg class="inline-block w-5 h-5 fill-current md:h-4"> <use href="https://mashable-com.translate.goog/images/icons/spritemap.svg?_x_tr_sl=pl&_x_tr_tl=sl&_x_tr_hl=en-GB#sprite-twitter-brands"></use> </svg></a> </div> </div> <div class="mx-0 max-w-3xl font-serif editor-content"> <p>Rachel Kraus is a Mashable Tech Reporter specializing in health and wellness. She is an LA native, NYU j-school graduate, and writes cultural commentary across the internetz.</p> </div> </div> </section> <div class="mx-auto max-w-3xl" data-spotim-module="conversation" data-spot-id="sp_oHE136vk" data-post-id="52824" data-post-url="/article/fake-amazon-reviews-increase-during-prime-day" data-article-tags="Tech Industry, Tech"> </div> <div class="mx-auto max-w-3xl" data-spotim-module="pitc" data-spot-id="sp_oHE136vk" data-article-tags="Tech Industry, Tech"></div> </section> <aside style="width:300px;" class="hidden flex-none 2xl:block" data-ga-module="content_rail"> <div class="sticky top-0 pt-2"> <div id="stickyVideoContainer"> </div> <div data-pogo="sidebar"></div> </div> </aside> </main> <div class="px-4 mx-auto w-full 2xl:px-0 full-width"> <div data-pogo="nativespotlight"></div> </div> <div class="justify-between items-stretch px-4 mx-auto lg:flex max-w-8xl"> <section class="flex-grow 2xl:pr-4" data-ga-module="content_body"> <section class="mx-auto max-w-3xl"> 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