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The same skills that make us great information wranglers are the same things that make board games like Catan, Pandemic and yes, even Exploding Kittens so appealing! It should come as no surprise that we’ve seen prominent UX leaders cross over into board game design (Matt Leacock, Dirk Knemeyer).\r\nIf we scratch beneath the surface, there’s a set of shared skills (and struggles) common to these different professions. Specifically: the spatial arrangement of information, visual encoding of information, creating designed spaces, a systems view, playtesting / user testing, competing tensions, triggering emotional responses, and many more.\r\nOkay, so what? Sure, it’s kind of neat that we have so much in common. But how might this change what I do at $largecompany? Here’s the honest truth: The game design profession is just a little bit farther down the road than us, and we have a lot to learn from this group if we can look past the superficial differences. We talk about designing for emotions, but let’s face it, game designers are actually winning at this. Processes? We talk about lean and agile, but game designers have mastered playtesting (and the design to playtest ratio should make us embarrassed at how little we actually iterate with users). And there’s plenty more. I’m confident that if we can look our our own profession through the lens of game design, we’ll see plenty of glaring opportunities for improvement, and a few tricks we might pick up, as well.","url":"https://www.slideshare.net/stephenpa/what-board-games-can-teach-us-about-designing-experiences","datePublished":"2016-11-14 20:22:46 UTC","publisher":{"@type":"Organization","name":"Slideshare","url":"https://www.slideshare.net/"},"encodingFormat":"application/pdf","fileFormat":"pdf","inLanguage":"en","mainEntityOfPage":{"@type":"WebPage","@id":"https://www.slideshare.net/stephenpa/what-board-games-can-teach-us-about-designing-experiences"}}</script><script type="application/ld+json">{"@context":"https://schema.org/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https://www.slideshare.net"},{"@type":"ListItem","position":2,"name":"Design","item":"https://www.slideshare.net/category/design"},{"@type":"ListItem","position":3,"name":"What 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about Designing Experiences</h1><div class="stats Stats_root__p_BoZ"><div class="Stats_leftContent__588PR"><time dateTime="2016-11-14 20:22:46 UTC"><span class="skeleton Skeleton_root__U4QqL Skeleton_rounded__BLBq2" style="width:75px;height:24px"></span></time><span class="Text_root__is73U Text_medium__rk8Tn text" style="-webkit-line-clamp:0">•</span></div><div class="Stats_rightContent__8d0AF"><span class="Text_root__is73U Text_weight-strong__yEO2S Text_secondary__EPWj0 Text_medium__rk8Tn Likes_root__WVQ1_ text" style="-webkit-line-clamp:0" tabindex="0">17 likes</span><span class="Text_root__is73U Text_medium__rk8Tn text" style="-webkit-line-clamp:0">•</span><span class="Text_root__is73U Text_weight-strong__yEO2S Text_secondary__EPWj0 Text_medium__rk8Tn Likes_root__WVQ1_ text" style="-webkit-line-clamp:0" tabindex="0">7,906 views</span></div></div><div class="author Author_root___6Bx5"><a data-cy="author-link" class="Author_link___lVxw ellipsis" title="Stephen Anderson" href="https://www.slideshare.net/stephenpa"><div class="Avatar_root__GNWHY" style="width:24px;height:24px;line-height:24px"><img class="Avatar_image__Bbtll" src="https://cdn.slidesharecdn.com/profile-photo-stephenpa-48x48.jpg?cb=1688006733" alt="Stephen Anderson" loading="lazy" decoding="sync"/></div><span>Stephen Anderson</span></a></div><div class="description Description_root__kt4uq Description_clamped__PaV_1"><div class="Description_wrapper__hYE9_" data-cy="document-description"><p>There’s a reason so many board gamers show up UX events. The same skills that make us great information wranglers are the same things that make board games like Catan, Pandemic and yes, even Exploding Kittens so appealing! It should come as no surprise that we’ve seen prominent UX leaders cross over into board game design (Matt Leacock, Dirk Knemeyer). If we scratch beneath the surface, there’s a set of shared skills (and struggles) common to these different professions. Specifically: the spatial arrangement of information, visual encoding of information, creating designed spaces, a systems view, playtesting / user testing, competing tensions, triggering emotional responses, and many more. Okay, so what? Sure, it’s kind of neat that we have so much in common. But how might this change what I do at $largecompany? Here’s the honest truth: The game design profession is just a little bit farther down the road than us, and we have a lot to learn from this group if we can look past the superficial differences. We talk about designing for emotions, but let’s face it, game designers are actually winning at this. Processes? We talk about lean and agile, but game designers have mastered playtesting (and the design to playtest ratio should make us embarrassed at how little we actually iterate with users). And there’s plenty more. 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Marvelcomics motorcyclemaintenance LEGObricks " class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/85/What-Board-Games-can-Teach-Us-about-Designing-Experiences-3-320.jpg 320w, https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/85/What-Board-Games-can-Teach-Us-about-Designing-Experiences-3-638.jpg 638w, https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/75/What-Board-Games-can-Teach-Us-about-Designing-Experiences-3-2048.jpg 2048w" src="https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/85/What-Board-Games-can-Teach-Us-about-Designing-Experiences-3-320.jpg" sizes="100vw"/></div></div></div><div><div id="slide4" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:1920 / 1080" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-3" alt="Why tabletop games? " class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/85/What-Board-Games-can-Teach-Us-about-Designing-Experiences-4-320.jpg 320w, https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/85/What-Board-Games-can-Teach-Us-about-Designing-Experiences-4-638.jpg 638w, https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/75/What-Board-Games-can-Teach-Us-about-Designing-Experiences-4-2048.jpg 2048w" src="https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/85/What-Board-Games-can-Teach-Us-about-Designing-Experiences-4-320.jpg" sizes="100vw"/></div></div></div><div><div id="slide5" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:1920 / 1080" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-4" alt="Rich, nuanced, engaging experiences… Why tabletop games? " class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/85/What-Board-Games-can-Teach-Us-about-Designing-Experiences-5-320.jpg 320w, https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/85/What-Board-Games-can-Teach-Us-about-Designing-Experiences-5-638.jpg 638w, https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/75/What-Board-Games-can-Teach-Us-about-Designing-Experiences-5-2048.jpg 2048w" src="https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/85/What-Board-Games-can-Teach-Us-about-Designing-Experiences-5-320.jpg" sizes="100vw"/></div></div></div><div><div id="slide6" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:1920 / 1080" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-5" alt="A “Board Game” Renaissance " class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/85/What-Board-Games-can-Teach-Us-about-Designing-Experiences-6-320.jpg 320w, https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/85/What-Board-Games-can-Teach-Us-about-Designing-Experiences-6-638.jpg 638w, https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/75/What-Board-Games-can-Teach-Us-about-Designing-Experiences-6-2048.jpg 2048w" src="https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/85/What-Board-Games-can-Teach-Us-about-Designing-Experiences-6-320.jpg" sizes="100vw"/></div></div></div><div><div id="slide7" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:1920 / 1080" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-6" alt="Why tabletop games? Because it’s our job. " class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/85/What-Board-Games-can-Teach-Us-about-Designing-Experiences-7-320.jpg 320w, https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/85/What-Board-Games-can-Teach-Us-about-Designing-Experiences-7-638.jpg 638w, https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/75/What-Board-Games-can-Teach-Us-about-Designing-Experiences-7-2048.jpg 2048w" src="https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/85/What-Board-Games-can-Teach-Us-about-Designing-Experiences-7-320.jpg" sizes="100vw"/></div></div></div><div><div id="slide8" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:1920 / 1080" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-7" alt="Experience design is the design of anything, independent of medium or across media, with human experience as an explicit outcome and human engagement as an explicit goal.”    —Jesse James Garrett Why tabletop games? Because it’s our job. " class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/85/What-Board-Games-can-Teach-Us-about-Designing-Experiences-8-320.jpg 320w, https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/85/What-Board-Games-can-Teach-Us-about-Designing-Experiences-8-638.jpg 638w, https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/75/What-Board-Games-can-Teach-Us-about-Designing-Experiences-8-2048.jpg 2048w" src="https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/85/What-Board-Games-can-Teach-Us-about-Designing-Experiences-8-320.jpg" sizes="100vw"/></div></div></div><div><div id="slide9" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:1920 / 1080" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-8" alt="Game Design Architecture Restaurants Industrial Design Filmmaking Fiction ScreEnwriting Graphic Novels Speech writing / Public Speaking Advertising Music/Entertainment Improv/Comedy Theater / Dance / Performing Arts Fine Arts teaching / Training Behavioral Economics Psychology / Counseling Politics / Leadership nursing & medical consultations Fashion Design Wayfinding Instructional Design graphic design customer support Marketing / PR Service Design Similar / adjacent disciplines that also focus on human experience and engagement… Event Planning " class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/85/What-Board-Games-can-Teach-Us-about-Designing-Experiences-9-320.jpg 320w, https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/85/What-Board-Games-can-Teach-Us-about-Designing-Experiences-9-638.jpg 638w, https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/75/What-Board-Games-can-Teach-Us-about-Designing-Experiences-9-2048.jpg 2048w" src="https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/85/What-Board-Games-can-Teach-Us-about-Designing-Experiences-9-320.jpg" sizes="100vw"/></div></div></div><div><div id="slide10" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:1920 / 1080" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-9" alt="“Game Design and Interaction Design are fraternal twins.   They share almost all their DNA”    —Christina Wodtke " class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/85/What-Board-Games-can-Teach-Us-about-Designing-Experiences-10-320.jpg 320w, https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/85/What-Board-Games-can-Teach-Us-about-Designing-Experiences-10-638.jpg 638w, https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/75/What-Board-Games-can-Teach-Us-about-Designing-Experiences-10-2048.jpg 2048w" src="https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/85/What-Board-Games-can-Teach-Us-about-Designing-Experiences-10-320.jpg" sizes="100vw"/></div></div></div><div><div id="slide11" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:1920 / 1080" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-10" alt="WHAT can we learn from tabletop games? " class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/85/What-Board-Games-can-Teach-Us-about-Designing-Experiences-11-320.jpg 320w, https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/85/What-Board-Games-can-Teach-Us-about-Designing-Experiences-11-638.jpg 638w, https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/75/What-Board-Games-can-Teach-Us-about-Designing-Experiences-11-2048.jpg 2048w" src="https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/85/What-Board-Games-can-Teach-Us-about-Designing-Experiences-11-320.jpg" sizes="100vw"/></div></div></div><div><div id="slide12" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:1920 / 1080" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-11" alt="A Focus on the Whole FRICTION! Use of Space PlaytestingExperience-Driven Orientation Dealing wtih emotions tactility MDA Onboarding Social interactions SustainingEngagement PlayerMotivations InformationDesign " class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/85/What-Board-Games-can-Teach-Us-about-Designing-Experiences-12-320.jpg 320w, https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/85/What-Board-Games-can-Teach-Us-about-Designing-Experiences-12-638.jpg 638w, https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/75/What-Board-Games-can-Teach-Us-about-Designing-Experiences-12-2048.jpg 2048w" src="https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/85/What-Board-Games-can-Teach-Us-about-Designing-Experiences-12-320.jpg" sizes="100vw"/></div></div></div><div><div id="slide13" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:1920 / 1080" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-12" alt="A Focus on the Whole FRICTION! Use of Space PlaytestingExperience-Driven Orientation Dealing wtih emotions tactility MDA Onboarding Social interactions SustainingEngagement PlayerMotivations InformationDesign Experience-Driven Orientation " class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/85/What-Board-Games-can-Teach-Us-about-Designing-Experiences-13-320.jpg 320w, https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/85/What-Board-Games-can-Teach-Us-about-Designing-Experiences-13-638.jpg 638w, https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/75/What-Board-Games-can-Teach-Us-about-Designing-Experiences-13-2048.jpg 2048w" src="https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/85/What-Board-Games-can-Teach-Us-about-Designing-Experiences-13-320.jpg" sizes="100vw"/></div></div></div><div><div id="slide14" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:1920 / 1080" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-13" alt="Meaningful Pleasurable Convenient Usable Reliable Functional (Useful) Focused on Experiences (People, Activities, Context) Focused on Tasks (Products, Features) © 2006 Stephen P. Anderson | poetp SUBJECTIVE / QUALITATIVE OBJECTIVE / QUANTIFIABLE Has personal signiﬁcance Memorable experience worth sharing Super easy to use, works like I think Can be used without diﬃculty Is available and accurate Works as programmed Prioritize Aesthetics (no, not Graphic Design) (visual, behaviors, sounds, psychology) Design for FLOW (boredom vs anxiety) Leverage Game Mechanics/Learning Theory (completeness) Have a Personality Create conversational and context aware interactions (“Adaptive Interfaces”; narrative IA structures) Elicit Desire (Limited availability, limited access, curious and seductive experiences)Simplify, organize, and clarify Display information visually Reduce features and complexity Use language for more natural Add features that support desired ine browsing) Have a believable story Co-create value with customers Connect people in community Are part of a bigger system Appeal to emotional, spiritual, and Create a tolerance for faults at Are tied to a person’s self-image, highly personal Creating Pleasurable Interfaces: Getting fom Tasks to Experiences presented by Stephen P. Anderson | Nov 8, 2006 “It is not enough that we b products that function, tha understandable and usable we also need to build produ that bring joy and excitem pleasure and fun, and yes beauty, to people’s lives.” THIS IS THE“CHASM”THAT IS REALLY, REALLY HARD FOR ORGANIZATIONS TO CROSS " class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/85/What-Board-Games-can-Teach-Us-about-Designing-Experiences-14-320.jpg 320w, https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/85/What-Board-Games-can-Teach-Us-about-Designing-Experiences-14-638.jpg 638w, https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/75/What-Board-Games-can-Teach-Us-about-Designing-Experiences-14-2048.jpg 2048w" src="https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/85/What-Board-Games-can-Teach-Us-about-Designing-Experiences-14-320.jpg" sizes="100vw"/></div></div></div><div><div id="slide15" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:1920 / 1080" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-14" alt="Experience Focus Product Focus " class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/85/What-Board-Games-can-Teach-Us-about-Designing-Experiences-15-320.jpg 320w, https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/85/What-Board-Games-can-Teach-Us-about-Designing-Experiences-15-638.jpg 638w, https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/75/What-Board-Games-can-Teach-Us-about-Designing-Experiences-15-2048.jpg 2048w" src="https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/85/What-Board-Games-can-Teach-Us-about-Designing-Experiences-15-320.jpg" sizes="100vw"/></div></div></div><div><div id="slide16" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:1920 / 1080" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-15" alt="Experience Focus Product Focus " class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/85/What-Board-Games-can-Teach-Us-about-Designing-Experiences-16-320.jpg 320w, https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/85/What-Board-Games-can-Teach-Us-about-Designing-Experiences-16-638.jpg 638w, https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/75/What-Board-Games-can-Teach-Us-about-Designing-Experiences-16-2048.jpg 2048w" src="https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/85/What-Board-Games-can-Teach-Us-about-Designing-Experiences-16-320.jpg" sizes="100vw"/></div></div></div><div><div id="slide17" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:1920 / 1080" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-16" alt="people, activities & context tasks & features outcomes and experiences output and functionality perceptions, emotions, attention, memory… interfaces, interactions, usability, etc. Experience Focus Product Focus " class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/85/What-Board-Games-can-Teach-Us-about-Designing-Experiences-17-320.jpg 320w, https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/85/What-Board-Games-can-Teach-Us-about-Designing-Experiences-17-638.jpg 638w, https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/75/What-Board-Games-can-Teach-Us-about-Designing-Experiences-17-2048.jpg 2048w" src="https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/85/What-Board-Games-can-Teach-Us-about-Designing-Experiences-17-320.jpg" sizes="100vw"/></div></div></div><div><div id="slide18" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:1920 / 1080" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-17" alt="Thinking about the player encourages experience-driven (as opposed to feature-driven) design. As such, we begin our investigation with a discussion of Aesthetics, and continue on to Dynamics, finishing with the underlying Mechanics. " class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/85/What-Board-Games-can-Teach-Us-about-Designing-Experiences-18-320.jpg 320w, https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/85/What-Board-Games-can-Teach-Us-about-Designing-Experiences-18-638.jpg 638w, https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/75/What-Board-Games-can-Teach-Us-about-Designing-Experiences-18-2048.jpg 2048w" src="https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/85/What-Board-Games-can-Teach-Us-about-Designing-Experiences-18-320.jpg" sizes="100vw"/></div></div></div><div><div id="slide19" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:1920 / 1080" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-18" alt="http://www.leagueofgamemakers.com/the-themes-they-are-a-changing/ " class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/85/What-Board-Games-can-Teach-Us-about-Designing-Experiences-19-320.jpg 320w, https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/85/What-Board-Games-can-Teach-Us-about-Designing-Experiences-19-638.jpg 638w, https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/75/What-Board-Games-can-Teach-Us-about-Designing-Experiences-19-2048.jpg 2048w" src="https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/85/What-Board-Games-can-Teach-Us-about-Designing-Experiences-19-320.jpg" sizes="100vw"/></div></div></div><div><div id="slide20" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:1920 / 1080" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-19" alt="http://www.leagueofgamemakers.com/the-themes-they-are-a-changing/ The key was to go down a level deeper. At work, we were doing a branding exercise for a product, and we listed oﬀ the adjectives we wanted to describe the product. I realized that a similar exercise would work here… I mulled over all the feedback on the mechanics: what type of experience were they creating on their own? What adjectives did players use to talk about the mechanics? Players described the game as simple and elegant. It was calming and relaxing to play. They were surprised and delighted by the richness of the decisions. They said it ﬂowed smoothly, that they could play it over and over again.” — R A N D Y H O Y T , G A M E D E S I G N E R / P U B L I S H E R “ " class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/85/What-Board-Games-can-Teach-Us-about-Designing-Experiences-20-320.jpg 320w, https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/85/What-Board-Games-can-Teach-Us-about-Designing-Experiences-20-638.jpg 638w, https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/75/What-Board-Games-can-Teach-Us-about-Designing-Experiences-20-2048.jpg 2048w" src="https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/85/What-Board-Games-can-Teach-Us-about-Designing-Experiences-20-320.jpg" sizes="100vw"/></div></div></div><div><div id="slide21" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:1920 / 1080" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-20" alt="http://www.leagueofgamemakers.com/the-themes-they-are-a-changing/ The key was to go down a level deeper. At work, we were doing a branding exercise for a product, and we listed oﬀ the adjectives we wanted to describe the product. I realized that a similar exercise would work here… I mulled over all the feedback on the mechanics: what type of experience were they creating on their own? What adjectives did players use to talk about the mechanics? Players described the game as simple and elegant. It was calming and relaxing to play. They were surprised and delighted by the richness of the decisions. They said it ﬂowed smoothly, that they could play it over and over again.” — R A N D Y H O Y T , G A M E D E S I G N E R / P U B L I S H E R “ " class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/85/What-Board-Games-can-Teach-Us-about-Designing-Experiences-21-320.jpg 320w, https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/85/What-Board-Games-can-Teach-Us-about-Designing-Experiences-21-638.jpg 638w, https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/75/What-Board-Games-can-Teach-Us-about-Designing-Experiences-21-2048.jpg 2048w" src="https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/85/What-Board-Games-can-Teach-Us-about-Designing-Experiences-21-320.jpg" sizes="100vw"/></div></div></div><div><div id="slide22" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:1920 / 1080" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-21" alt="This image captured perfectly the feeling that the playing the game produced, and I knew a theme and narrative woven around this could work to produce a great experience. http://www.leagueofgamemakers.com/the-themes-they-are-a-changing/ Tangled " class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/85/What-Board-Games-can-Teach-Us-about-Designing-Experiences-22-320.jpg 320w, https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/85/What-Board-Games-can-Teach-Us-about-Designing-Experiences-22-638.jpg 638w, https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/75/What-Board-Games-can-Teach-Us-about-Designing-Experiences-22-2048.jpg 2048w" src="https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/85/What-Board-Games-can-Teach-Us-about-Designing-Experiences-22-320.jpg" sizes="100vw"/></div></div></div><div><div id="slide23" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:1920 / 1080" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-22" alt="What Board Games can Teach Us about Designing Experiences" class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/85/What-Board-Games-can-Teach-Us-about-Designing-Experiences-23-320.jpg 320w, https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/85/What-Board-Games-can-Teach-Us-about-Designing-Experiences-23-638.jpg 638w, https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/75/What-Board-Games-can-Teach-Us-about-Designing-Experiences-23-2048.jpg 2048w" src="https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/85/What-Board-Games-can-Teach-Us-about-Designing-Experiences-23-320.jpg" sizes="100vw"/></div></div></div><div><div id="slide24" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:1920 / 1080" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-23" alt="http://www.leagueofgamemakers.com/the-themes-they-are-a-changing/ " class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/85/What-Board-Games-can-Teach-Us-about-Designing-Experiences-24-320.jpg 320w, https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/85/What-Board-Games-can-Teach-Us-about-Designing-Experiences-24-638.jpg 638w, https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/75/What-Board-Games-can-Teach-Us-about-Designing-Experiences-24-2048.jpg 2048w" src="https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/85/What-Board-Games-can-Teach-Us-about-Designing-Experiences-24-320.jpg" sizes="100vw"/></div></div></div><div><div id="slide25" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:1920 / 1080" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-24" alt="What Board Games can Teach Us about Designing Experiences" class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/85/What-Board-Games-can-Teach-Us-about-Designing-Experiences-25-320.jpg 320w, https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/85/What-Board-Games-can-Teach-Us-about-Designing-Experiences-25-638.jpg 638w, https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/75/What-Board-Games-can-Teach-Us-about-Designing-Experiences-25-2048.jpg 2048w" src="https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/85/What-Board-Games-can-Teach-Us-about-Designing-Experiences-25-320.jpg" sizes="100vw"/></div></div></div><div><div id="slide26" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:1920 / 1080" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-25" alt="What Board Games can Teach Us about Designing Experiences" class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/85/What-Board-Games-can-Teach-Us-about-Designing-Experiences-26-320.jpg 320w, https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/85/What-Board-Games-can-Teach-Us-about-Designing-Experiences-26-638.jpg 638w, https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/75/What-Board-Games-can-Teach-Us-about-Designing-Experiences-26-2048.jpg 2048w" src="https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/85/What-Board-Games-can-Teach-Us-about-Designing-Experiences-26-320.jpg" sizes="100vw"/></div></div></div><div><div id="slide27" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:1920 / 1080" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-26" alt="How often do we really let a singular, desired experience drive every product decision?Takeaway UX " class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/85/What-Board-Games-can-Teach-Us-about-Designing-Experiences-27-320.jpg 320w, https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/85/What-Board-Games-can-Teach-Us-about-Designing-Experiences-27-638.jpg 638w, https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/75/What-Board-Games-can-Teach-Us-about-Designing-Experiences-27-2048.jpg 2048w" src="https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/85/What-Board-Games-can-Teach-Us-about-Designing-Experiences-27-320.jpg" sizes="100vw"/></div></div></div><div><div id="slide28" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:1920 / 1080" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-27" alt="How often do we really let a singular, desired experience drive every product decision? adding features pushing back on customer requests prioritizing the backlog how we design a familiar feature eliminating features Delaying releases Takeaway UX " class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/85/What-Board-Games-can-Teach-Us-about-Designing-Experiences-28-320.jpg 320w, https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/85/What-Board-Games-can-Teach-Us-about-Designing-Experiences-28-638.jpg 638w, https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/75/What-Board-Games-can-Teach-Us-about-Designing-Experiences-28-2048.jpg 2048w" src="https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/85/What-Board-Games-can-Teach-Us-about-Designing-Experiences-28-320.jpg" sizes="100vw"/></div></div></div><div><div id="slide29" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:1920 / 1080" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-28" alt="“Untilmyplayersfeel__________,Iwillnotship” " class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/85/What-Board-Games-can-Teach-Us-about-Designing-Experiences-29-320.jpg 320w, https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/85/What-Board-Games-can-Teach-Us-about-Designing-Experiences-29-638.jpg 638w, https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/75/What-Board-Games-can-Teach-Us-about-Designing-Experiences-29-2048.jpg 2048w" src="https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/85/What-Board-Games-can-Teach-Us-about-Designing-Experiences-29-320.jpg" sizes="100vw"/></div></div></div><div><div id="slide30" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:1920 / 1080" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-29" alt="“Untilmyplayersfeel__________,Iwillnotship” “Games often ship late because they ship based on exit criteria, not deadlines… Either you ship something tiny before you run out of money, or you ship late something that is sufﬁciently fun. The ﬁrst are higher risk, but if the core works, they’ll make it.” —Christina Wodtke " class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/85/What-Board-Games-can-Teach-Us-about-Designing-Experiences-30-320.jpg 320w, https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/85/What-Board-Games-can-Teach-Us-about-Designing-Experiences-30-638.jpg 638w, https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/75/What-Board-Games-can-Teach-Us-about-Designing-Experiences-30-2048.jpg 2048w" src="https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/85/What-Board-Games-can-Teach-Us-about-Designing-Experiences-30-320.jpg" sizes="100vw"/></div></div></div><div><div id="slide31" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:1920 / 1080" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-30" alt="A Focus on the Whole FRICTION! Use of Space PlaytestingExperience-Driven Orientation Dealing wtih emotions tactility MDA Onboarding Social interactions SustainingEngagement PlayerMotivations InformationDesign A Focus on the Whole " class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/85/What-Board-Games-can-Teach-Us-about-Designing-Experiences-31-320.jpg 320w, https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/85/What-Board-Games-can-Teach-Us-about-Designing-Experiences-31-638.jpg 638w, https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/75/What-Board-Games-can-Teach-Us-about-Designing-Experiences-31-2048.jpg 2048w" src="https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/85/What-Board-Games-can-Teach-Us-about-Designing-Experiences-31-320.jpg" sizes="100vw"/></div></div></div><div><div id="slide32" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:1920 / 1080" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-31" alt="What Board Games can Teach Us about Designing Experiences" class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/85/What-Board-Games-can-Teach-Us-about-Designing-Experiences-32-320.jpg 320w, https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/85/What-Board-Games-can-Teach-Us-about-Designing-Experiences-32-638.jpg 638w, https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/75/What-Board-Games-can-Teach-Us-about-Designing-Experiences-32-2048.jpg 2048w" src="https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/85/What-Board-Games-can-Teach-Us-about-Designing-Experiences-32-320.jpg" sizes="100vw"/></div></div></div><div><div id="slide33" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:1920 / 1080" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-32" alt="What Board Games can Teach Us about Designing Experiences" class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/85/What-Board-Games-can-Teach-Us-about-Designing-Experiences-33-320.jpg 320w, https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/85/What-Board-Games-can-Teach-Us-about-Designing-Experiences-33-638.jpg 638w, https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/75/What-Board-Games-can-Teach-Us-about-Designing-Experiences-33-2048.jpg 2048w" src="https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/85/What-Board-Games-can-Teach-Us-about-Designing-Experiences-33-320.jpg" sizes="100vw"/></div></div></div><div><div id="slide34" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:1920 / 1080" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-33" alt="“The Whole is Other than the Sum of the Parts” " class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/85/What-Board-Games-can-Teach-Us-about-Designing-Experiences-34-320.jpg 320w, https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/85/What-Board-Games-can-Teach-Us-about-Designing-Experiences-34-638.jpg 638w, https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/75/What-Board-Games-can-Teach-Us-about-Designing-Experiences-34-2048.jpg 2048w" src="https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/85/What-Board-Games-can-Teach-Us-about-Designing-Experiences-34-320.jpg" sizes="100vw"/></div></div></div><div><div id="slide35" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:1920 / 1080" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-34" alt="“An Experience is Other than the Sum of the Parts” " class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/85/What-Board-Games-can-Teach-Us-about-Designing-Experiences-35-320.jpg 320w, https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/85/What-Board-Games-can-Teach-Us-about-Designing-Experiences-35-638.jpg 638w, https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/75/What-Board-Games-can-Teach-Us-about-Designing-Experiences-35-2048.jpg 2048w" src="https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/85/What-Board-Games-can-Teach-Us-about-Designing-Experiences-35-320.jpg" sizes="100vw"/></div></div></div><div><div id="slide36" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:1920 / 1080" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-35" alt="What Board Games can Teach Us about Designing Experiences" class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/85/What-Board-Games-can-Teach-Us-about-Designing-Experiences-36-320.jpg 320w, https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/85/What-Board-Games-can-Teach-Us-about-Designing-Experiences-36-638.jpg 638w, https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/75/What-Board-Games-can-Teach-Us-about-Designing-Experiences-36-2048.jpg 2048w" src="https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/85/What-Board-Games-can-Teach-Us-about-Designing-Experiences-36-320.jpg" sizes="100vw"/></div></div></div><div><div id="slide37" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:1920 / 1080" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-36" alt="What Board Games can Teach Us about Designing Experiences" class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/85/What-Board-Games-can-Teach-Us-about-Designing-Experiences-37-320.jpg 320w, https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/85/What-Board-Games-can-Teach-Us-about-Designing-Experiences-37-638.jpg 638w, https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/75/What-Board-Games-can-Teach-Us-about-Designing-Experiences-37-2048.jpg 2048w" src="https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/85/What-Board-Games-can-Teach-Us-about-Designing-Experiences-37-320.jpg" sizes="100vw"/></div></div></div><div><div id="slide38" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:1920 / 1080" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-37" alt="What Board Games can Teach Us about Designing Experiences" class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/85/What-Board-Games-can-Teach-Us-about-Designing-Experiences-38-320.jpg 320w, https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/85/What-Board-Games-can-Teach-Us-about-Designing-Experiences-38-638.jpg 638w, https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/75/What-Board-Games-can-Teach-Us-about-Designing-Experiences-38-2048.jpg 2048w" src="https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/85/What-Board-Games-can-Teach-Us-about-Designing-Experiences-38-320.jpg" sizes="100vw"/></div></div></div><div><div id="slide39" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:1920 / 1080" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-38" alt="!= The pieces are the same… …but the ﬁnal experience here is just WRONG! " class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/85/What-Board-Games-can-Teach-Us-about-Designing-Experiences-39-320.jpg 320w, https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/85/What-Board-Games-can-Teach-Us-about-Designing-Experiences-39-638.jpg 638w, https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/75/What-Board-Games-can-Teach-Us-about-Designing-Experiences-39-2048.jpg 2048w" src="https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/85/What-Board-Games-can-Teach-Us-about-Designing-Experiences-39-320.jpg" sizes="100vw"/></div></div></div><div><div id="slide40" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:1920 / 1080" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-39" alt="Experiences Product " class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/85/What-Board-Games-can-Teach-Us-about-Designing-Experiences-40-320.jpg 320w, https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/85/What-Board-Games-can-Teach-Us-about-Designing-Experiences-40-638.jpg 638w, https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/75/What-Board-Games-can-Teach-Us-about-Designing-Experiences-40-2048.jpg 2048w" src="https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/85/What-Board-Games-can-Teach-Us-about-Designing-Experiences-40-320.jpg" sizes="100vw"/></div></div></div><div><div id="slide41" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:1920 / 1080" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-40" alt="Production. Direction. Balance. Orchestration. Choreography. " class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/85/What-Board-Games-can-Teach-Us-about-Designing-Experiences-41-320.jpg 320w, https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/85/What-Board-Games-can-Teach-Us-about-Designing-Experiences-41-638.jpg 638w, https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/75/What-Board-Games-can-Teach-Us-about-Designing-Experiences-41-2048.jpg 2048w" src="https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/85/What-Board-Games-can-Teach-Us-about-Designing-Experiences-41-320.jpg" sizes="100vw"/></div></div></div><div><div id="slide42" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:1920 / 1080" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-41" alt="What Board Games can Teach Us about Designing Experiences" class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/85/What-Board-Games-can-Teach-Us-about-Designing-Experiences-42-320.jpg 320w, https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/85/What-Board-Games-can-Teach-Us-about-Designing-Experiences-42-638.jpg 638w, https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/75/What-Board-Games-can-Teach-Us-about-Designing-Experiences-42-2048.jpg 2048w" src="https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/85/What-Board-Games-can-Teach-Us-about-Designing-Experiences-42-320.jpg" sizes="100vw"/></div></div></div><div><div id="slide43" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:1920 / 1080" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-42" alt="“Designing a product is keeping ﬁve thousand things in your brain and ﬁtting them all together in new and different ways to get what you want. And every day you discover something new that is a new problem or a new opportunity to ﬁt these things together a little differently. And it’s that process that is the magic.” — Steve Jobs " class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/85/What-Board-Games-can-Teach-Us-about-Designing-Experiences-43-320.jpg 320w, https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/85/What-Board-Games-can-Teach-Us-about-Designing-Experiences-43-638.jpg 638w, https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/75/What-Board-Games-can-Teach-Us-about-Designing-Experiences-43-2048.jpg 2048w" src="https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/85/What-Board-Games-can-Teach-Us-about-Designing-Experiences-43-320.jpg" sizes="100vw"/></div></div></div><div><div id="slide44" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:1920 / 1080" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-43" alt="Do your processes encourage a focus on the whole and how all parts fit together for a desired effect?Takeaway UX " class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/85/What-Board-Games-can-Teach-Us-about-Designing-Experiences-44-320.jpg 320w, https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/85/What-Board-Games-can-Teach-Us-about-Designing-Experiences-44-638.jpg 638w, https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/75/What-Board-Games-can-Teach-Us-about-Designing-Experiences-44-2048.jpg 2048w" src="https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/85/What-Board-Games-can-Teach-Us-about-Designing-Experiences-44-320.jpg" sizes="100vw"/></div></div></div><div><div id="slide45" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:1920 / 1080" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-44" alt="“Now imagine a different scenario, where the designer never actually addressed the color of any of the buttons at all. Instead they presented their complete vision where real people experienced a complete system with satisfaction… The question of a simple hypothesis of whether a color button would be good or bad would be completely ignored.    Why? because the story version of the presentation focuses on the experience people will have and the value they will (hopefully) receive from the holistic design, instead of focusing on the individual featured components — any one of which is quite meaningless by themselves.”    —Dave Malouf https://medium.com/@daveixd/most-valuable-story-523a9fd023e6#.91qy0bsy2 " class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/85/What-Board-Games-can-Teach-Us-about-Designing-Experiences-45-320.jpg 320w, https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/85/What-Board-Games-can-Teach-Us-about-Designing-Experiences-45-638.jpg 638w, https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/75/What-Board-Games-can-Teach-Us-about-Designing-Experiences-45-2048.jpg 2048w" src="https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/85/What-Board-Games-can-Teach-Us-about-Designing-Experiences-45-320.jpg" sizes="100vw"/></div></div></div><div><div id="slide46" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:1920 / 1080" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-45" alt="Do your processes encourage a focus on the whole and how all parts fit together for a desired effect?Takeaway UX " class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/85/What-Board-Games-can-Teach-Us-about-Designing-Experiences-46-320.jpg 320w, https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/85/What-Board-Games-can-Teach-Us-about-Designing-Experiences-46-638.jpg 638w, https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/75/What-Board-Games-can-Teach-Us-about-Designing-Experiences-46-2048.jpg 2048w" src="https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/85/What-Board-Games-can-Teach-Us-about-Designing-Experiences-46-320.jpg" sizes="100vw"/></div></div></div><div><div id="slide47" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:1920 / 1080" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-46" alt="Takeaway UX what gets defined as a release? Is it a complete set of things? Do you test small parts or the entire experience? what do you measure? What’s the scope of projects you take on?   (more epics and themes vs stories and tasks) what is the critical “core” to your experience? does your team consider how new features might play with or disrupt existing features? Do your processes encourage a focus on the whole and how all parts fit together for a desired effect? " class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/85/What-Board-Games-can-Teach-Us-about-Designing-Experiences-47-320.jpg 320w, https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/85/What-Board-Games-can-Teach-Us-about-Designing-Experiences-47-638.jpg 638w, https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/75/What-Board-Games-can-Teach-Us-about-Designing-Experiences-47-2048.jpg 2048w" src="https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/85/What-Board-Games-can-Teach-Us-about-Designing-Experiences-47-320.jpg" sizes="100vw"/></div></div></div><div><div id="slide48" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:1920 / 1080" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-47" alt="A Focus on the Whole FRICTION! Use of Space PlaytestingExperience-Driven Orientation Dealing wtih emotions tactility MDA Onboarding Social interactions SustainingEngagement PlayerMotivations InformationDesign Playtesting " class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/85/What-Board-Games-can-Teach-Us-about-Designing-Experiences-48-320.jpg 320w, https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/85/What-Board-Games-can-Teach-Us-about-Designing-Experiences-48-638.jpg 638w, https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/75/What-Board-Games-can-Teach-Us-about-Designing-Experiences-48-2048.jpg 2048w" src="https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/85/What-Board-Games-can-Teach-Us-about-Designing-Experiences-48-320.jpg" sizes="100vw"/></div></div></div><div><div id="slide49" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:1920 / 1080" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-48" alt="Research Strategy Design Test/ Validation Measurement Empathize Design Ideate Prototype Test Discover Define Ideate/Test/ prototype Build & Deply Measure User Research Analysis Design Prototype User testing TIME Discovery ideation Design Validation " class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/85/What-Board-Games-can-Teach-Us-about-Designing-Experiences-49-320.jpg 320w, https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/85/What-Board-Games-can-Teach-Us-about-Designing-Experiences-49-638.jpg 638w, https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/75/What-Board-Games-can-Teach-Us-about-Designing-Experiences-49-2048.jpg 2048w" src="https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/85/What-Board-Games-can-Teach-Us-about-Designing-Experiences-49-320.jpg" sizes="100vw"/></div></div></div><div><div id="slide50" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:1920 / 1080" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-49" alt="Research Strategy Design Test/ Validation Measurement Empathize Design Ideate Prototype Test Discover Define Ideate/Test/ prototype Build & Deply Measure User Research Analysis Design Prototype User testing TIME Discovery ideation Design Validation " class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/85/What-Board-Games-can-Teach-Us-about-Designing-Experiences-50-320.jpg 320w, https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/85/What-Board-Games-can-Teach-Us-about-Designing-Experiences-50-638.jpg 638w, https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/75/What-Board-Games-can-Teach-Us-about-Designing-Experiences-50-2048.jpg 2048w" src="https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/85/What-Board-Games-can-Teach-Us-about-Designing-Experiences-50-320.jpg" sizes="100vw"/></div></div></div><div><div id="slide51" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:1920 / 1080" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-50" alt="IDEA! " class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/85/What-Board-Games-can-Teach-Us-about-Designing-Experiences-51-320.jpg 320w, https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/85/What-Board-Games-can-Teach-Us-about-Designing-Experiences-51-638.jpg 638w, https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/75/What-Board-Games-can-Teach-Us-about-Designing-Experiences-51-2048.jpg 2048w" src="https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/85/What-Board-Games-can-Teach-Us-about-Designing-Experiences-51-320.jpg" sizes="100vw"/></div></div></div><div><div id="slide52" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:1920 / 1080" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-51" alt="IDEA! Game is complete enough to begin playing " class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/85/What-Board-Games-can-Teach-Us-about-Designing-Experiences-52-320.jpg 320w, https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/85/What-Board-Games-can-Teach-Us-about-Designing-Experiences-52-638.jpg 638w, https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/75/What-Board-Games-can-Teach-Us-about-Designing-Experiences-52-2048.jpg 2048w" src="https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/85/What-Board-Games-can-Teach-Us-about-Designing-Experiences-52-320.jpg" sizes="100vw"/></div></div></div><div><div id="slide53" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:1920 / 1080" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-52" alt="IDEA! Game is complete enough to begin playing w/ inner circle of friends repeat until fun! Playtest! " class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/85/What-Board-Games-can-Teach-Us-about-Designing-Experiences-53-320.jpg 320w, https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/85/What-Board-Games-can-Teach-Us-about-Designing-Experiences-53-638.jpg 638w, https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/75/What-Board-Games-can-Teach-Us-about-Designing-Experiences-53-2048.jpg 2048w" src="https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/85/What-Board-Games-can-Teach-Us-about-Designing-Experiences-53-320.jpg" sizes="100vw"/></div></div></div><div><div id="slide54" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:1920 / 1080" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-53" alt="IDEA! Game is complete enough to begin playing w/ inner circle of friends repeat until fun! w/ outer circle of friends (to hammer out bugs; to try and break the game) Playtest! Playtest! " class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/85/What-Board-Games-can-Teach-Us-about-Designing-Experiences-54-320.jpg 320w, https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/85/What-Board-Games-can-Teach-Us-about-Designing-Experiences-54-638.jpg 638w, https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/75/What-Board-Games-can-Teach-Us-about-Designing-Experiences-54-2048.jpg 2048w" src="https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/85/What-Board-Games-can-Teach-Us-about-Designing-Experiences-54-320.jpg" sizes="100vw"/></div></div></div><div><div id="slide55" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:1920 / 1080" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-54" alt="IDEA! Game is complete enough to begin playing w/ inner circle of friends repeat until fun! w/ outer circle of friends (to hammer out bugs; to try and break the game) w/ random strangers (to test rule book and onboarding) Playtest! Playtest! Playtest! " class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/85/What-Board-Games-can-Teach-Us-about-Designing-Experiences-55-320.jpg 320w, https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/85/What-Board-Games-can-Teach-Us-about-Designing-Experiences-55-638.jpg 638w, https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/75/What-Board-Games-can-Teach-Us-about-Designing-Experiences-55-2048.jpg 2048w" src="https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/85/What-Board-Games-can-Teach-Us-about-Designing-Experiences-55-320.jpg" sizes="100vw"/></div></div></div><div><div id="slide56" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:1920 / 1080" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-55" alt="IDEA! Game is complete enough to begin playing w/ inner circle of friends repeat until fun! w/ outer circle of friends (to hammer out bugs; to try and break the game) w/ random strangers (to test rule book and onboarding) Playtest! Playtest! Playtest! “Test whatever you can, as soon as you can… Learn whatever you can along the way” " class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/85/What-Board-Games-can-Teach-Us-about-Designing-Experiences-56-320.jpg 320w, https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/85/What-Board-Games-can-Teach-Us-about-Designing-Experiences-56-638.jpg 638w, https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/75/What-Board-Games-can-Teach-Us-about-Designing-Experiences-56-2048.jpg 2048w" src="https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/85/What-Board-Games-can-Teach-Us-about-Designing-Experiences-56-320.jpg" sizes="100vw"/></div></div></div><div><div id="slide57" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:1920 / 1080" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-56" alt="To what extent do you include users throughout the entire design and development process? How early in the process are users able to play with a semi-complete version your product? Takeaway UX " class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/85/What-Board-Games-can-Teach-Us-about-Designing-Experiences-57-320.jpg 320w, https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/85/What-Board-Games-can-Teach-Us-about-Designing-Experiences-57-638.jpg 638w, https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/75/What-Board-Games-can-Teach-Us-about-Designing-Experiences-57-2048.jpg 2048w" src="https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/85/What-Board-Games-can-Teach-Us-about-Designing-Experiences-57-320.jpg" sizes="100vw"/></div></div></div><div><div id="slide58" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:1920 / 1080" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-57" alt="A Focus on the Whole FRICTION! Use of Space PlaytestingExperience-Driven Orientation Dealing wtih emotions tactility MDA Onboarding Social interactions SustainingEngagement PlayerMotivations InformationDesign Use of Space " class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/85/What-Board-Games-can-Teach-Us-about-Designing-Experiences-58-320.jpg 320w, https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/85/What-Board-Games-can-Teach-Us-about-Designing-Experiences-58-638.jpg 638w, https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/75/What-Board-Games-can-Teach-Us-about-Designing-Experiences-58-2048.jpg 2048w" src="https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/85/What-Board-Games-can-Teach-Us-about-Designing-Experiences-58-320.jpg" sizes="100vw"/></div></div></div><div><div id="slide59" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:1920 / 1080" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-58" alt="What Board Games can Teach Us about Designing Experiences" class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/85/What-Board-Games-can-Teach-Us-about-Designing-Experiences-59-320.jpg 320w, https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/85/What-Board-Games-can-Teach-Us-about-Designing-Experiences-59-638.jpg 638w, https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/75/What-Board-Games-can-Teach-Us-about-Designing-Experiences-59-2048.jpg 2048w" src="https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/85/What-Board-Games-can-Teach-Us-about-Designing-Experiences-59-320.jpg" sizes="100vw"/></div></div></div><div><div id="slide60" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:1920 / 1080" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-59" alt="Before the page, there was space itself. Perhaps the simplest way to use space to communicate is to arrange or rearrange things in it.” “ !om “Visualizing Thought” Barbara Tversky " class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/85/What-Board-Games-can-Teach-Us-about-Designing-Experiences-60-320.jpg 320w, https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/85/What-Board-Games-can-Teach-Us-about-Designing-Experiences-60-638.jpg 638w, https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/75/What-Board-Games-can-Teach-Us-about-Designing-Experiences-60-2048.jpg 2048w" src="https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/85/What-Board-Games-can-Teach-Us-about-Designing-Experiences-60-320.jpg" sizes="100vw"/></div></div></div><div><div id="slide61" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:1920 / 1080" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-60" alt="What Board Games can Teach Us about Designing Experiences" class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/85/What-Board-Games-can-Teach-Us-about-Designing-Experiences-61-320.jpg 320w, https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/85/What-Board-Games-can-Teach-Us-about-Designing-Experiences-61-638.jpg 638w, https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/75/What-Board-Games-can-Teach-Us-about-Designing-Experiences-61-2048.jpg 2048w" src="https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/85/What-Board-Games-can-Teach-Us-about-Designing-Experiences-61-320.jpg" sizes="100vw"/></div></div></div><div><div id="slide62" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:1920 / 1080" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-61" alt="What Board Games can Teach Us about Designing Experiences" class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/85/What-Board-Games-can-Teach-Us-about-Designing-Experiences-62-320.jpg 320w, https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/85/What-Board-Games-can-Teach-Us-about-Designing-Experiences-62-638.jpg 638w, https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/75/What-Board-Games-can-Teach-Us-about-Designing-Experiences-62-2048.jpg 2048w" src="https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/85/What-Board-Games-can-Teach-Us-about-Designing-Experiences-62-320.jpg" sizes="100vw"/></div></div></div><div><div id="slide63" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:1920 / 1080" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-62" alt="What Board Games can Teach Us about Designing Experiences" class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/85/What-Board-Games-can-Teach-Us-about-Designing-Experiences-63-320.jpg 320w, https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/85/What-Board-Games-can-Teach-Us-about-Designing-Experiences-63-638.jpg 638w, https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/75/What-Board-Games-can-Teach-Us-about-Designing-Experiences-63-2048.jpg 2048w" src="https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/85/What-Board-Games-can-Teach-Us-about-Designing-Experiences-63-320.jpg" sizes="100vw"/></div></div></div><div><div id="slide64" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:1920 / 1080" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-63" alt="What Board Games can Teach Us about Designing Experiences" class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/85/What-Board-Games-can-Teach-Us-about-Designing-Experiences-64-320.jpg 320w, https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/85/What-Board-Games-can-Teach-Us-about-Designing-Experiences-64-638.jpg 638w, https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/75/What-Board-Games-can-Teach-Us-about-Designing-Experiences-64-2048.jpg 2048w" src="https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/85/What-Board-Games-can-Teach-Us-about-Designing-Experiences-64-320.jpg" sizes="100vw"/></div></div></div><div><div id="slide65" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:1920 / 1080" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-64" alt="What Board Games can Teach Us about Designing Experiences" class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/85/What-Board-Games-can-Teach-Us-about-Designing-Experiences-65-320.jpg 320w, https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/85/What-Board-Games-can-Teach-Us-about-Designing-Experiences-65-638.jpg 638w, https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/75/What-Board-Games-can-Teach-Us-about-Designing-Experiences-65-2048.jpg 2048w" src="https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/85/What-Board-Games-can-Teach-Us-about-Designing-Experiences-65-320.jpg" sizes="100vw"/></div></div></div><div><div id="slide66" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:1920 / 1080" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-65" alt="What Board Games can Teach Us about Designing Experiences" class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/85/What-Board-Games-can-Teach-Us-about-Designing-Experiences-66-320.jpg 320w, https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/85/What-Board-Games-can-Teach-Us-about-Designing-Experiences-66-638.jpg 638w, https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/75/What-Board-Games-can-Teach-Us-about-Designing-Experiences-66-2048.jpg 2048w" src="https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/85/What-Board-Games-can-Teach-Us-about-Designing-Experiences-66-320.jpg" sizes="100vw"/></div></div></div><div><div id="slide67" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:1920 / 1080" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-66" alt="Scrap Heap our Space Their Space MYSpace " class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/85/What-Board-Games-can-Teach-Us-about-Designing-Experiences-67-320.jpg 320w, https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/85/What-Board-Games-can-Teach-Us-about-Designing-Experiences-67-638.jpg 638w, https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/75/What-Board-Games-can-Teach-Us-about-Designing-Experiences-67-2048.jpg 2048w" src="https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/85/What-Board-Games-can-Teach-Us-about-Designing-Experiences-67-320.jpg" sizes="100vw"/></div></div></div><div><div id="slide68" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:1920 / 1080" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-67" alt="Explorers Trade Deck Scrap Heap Trade Row " class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/85/What-Board-Games-can-Teach-Us-about-Designing-Experiences-68-320.jpg 320w, https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/85/What-Board-Games-can-Teach-Us-about-Designing-Experiences-68-638.jpg 638w, https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/75/What-Board-Games-can-Teach-Us-about-Designing-Experiences-68-2048.jpg 2048w" src="https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/85/What-Board-Games-can-Teach-Us-about-Designing-Experiences-68-320.jpg" sizes="100vw"/></div></div></div><div><div id="slide69" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:1920 / 1080" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-68" alt="Explorers Trade Deck Scrap Heap Trade Row Discard Deck Persistentcards cards played this turn Points " class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/85/What-Board-Games-can-Teach-Us-about-Designing-Experiences-69-320.jpg 320w, https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/85/What-Board-Games-can-Teach-Us-about-Designing-Experiences-69-638.jpg 638w, https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/75/What-Board-Games-can-Teach-Us-about-Designing-Experiences-69-2048.jpg 2048w" src="https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/85/What-Board-Games-can-Teach-Us-about-Designing-Experiences-69-320.jpg" sizes="100vw"/></div></div></div><div><div id="slide70" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:1920 / 1080" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-69" alt="Spatial arrangement can be a powerful signal of meaning. " class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/85/What-Board-Games-can-Teach-Us-about-Designing-Experiences-70-320.jpg 320w, https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/85/What-Board-Games-can-Teach-Us-about-Designing-Experiences-70-638.jpg 638w, https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/75/What-Board-Games-can-Teach-Us-about-Designing-Experiences-70-2048.jpg 2048w" src="https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/85/What-Board-Games-can-Teach-Us-about-Designing-Experiences-70-320.jpg" sizes="100vw"/></div></div></div><div><div id="slide71" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:1920 / 1080" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-70" alt="“GRID VIEW” " class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/85/What-Board-Games-can-Teach-Us-about-Designing-Experiences-71-320.jpg 320w, https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/85/What-Board-Games-can-Teach-Us-about-Designing-Experiences-71-638.jpg 638w, https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/75/What-Board-Games-can-Teach-Us-about-Designing-Experiences-71-2048.jpg 2048w" src="https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/85/What-Board-Games-can-Teach-Us-about-Designing-Experiences-71-320.jpg" sizes="100vw"/></div></div></div><div><div id="slide72" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:1920 / 1080" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-71" alt="What Board Games can Teach Us about Designing Experiences" class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/85/What-Board-Games-can-Teach-Us-about-Designing-Experiences-72-320.jpg 320w, https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/85/What-Board-Games-can-Teach-Us-about-Designing-Experiences-72-638.jpg 638w, https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/75/What-Board-Games-can-Teach-Us-about-Designing-Experiences-72-2048.jpg 2048w" src="https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/85/What-Board-Games-can-Teach-Us-about-Designing-Experiences-72-320.jpg" sizes="100vw"/></div></div></div><div><div id="slide73" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:1920 / 1080" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-72" alt="What Board Games can Teach Us about Designing Experiences" class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/85/What-Board-Games-can-Teach-Us-about-Designing-Experiences-73-320.jpg 320w, https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/85/What-Board-Games-can-Teach-Us-about-Designing-Experiences-73-638.jpg 638w, https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/75/What-Board-Games-can-Teach-Us-about-Designing-Experiences-73-2048.jpg 2048w" src="https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/85/What-Board-Games-can-Teach-Us-about-Designing-Experiences-73-320.jpg" sizes="100vw"/></div></div></div><div><div id="slide74" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:1920 / 1080" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-73" alt="What Board Games can Teach Us about Designing Experiences" class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/85/What-Board-Games-can-Teach-Us-about-Designing-Experiences-74-320.jpg 320w, https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/85/What-Board-Games-can-Teach-Us-about-Designing-Experiences-74-638.jpg 638w, https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/75/What-Board-Games-can-Teach-Us-about-Designing-Experiences-74-2048.jpg 2048w" src="https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/85/What-Board-Games-can-Teach-Us-about-Designing-Experiences-74-320.jpg" sizes="100vw"/></div></div></div><div><div id="slide75" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:1920 / 1080" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-74" alt="What Board Games can Teach Us about Designing Experiences" class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/85/What-Board-Games-can-Teach-Us-about-Designing-Experiences-75-320.jpg 320w, https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/85/What-Board-Games-can-Teach-Us-about-Designing-Experiences-75-638.jpg 638w, https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/75/What-Board-Games-can-Teach-Us-about-Designing-Experiences-75-2048.jpg 2048w" src="https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/85/What-Board-Games-can-Teach-Us-about-Designing-Experiences-75-320.jpg" sizes="100vw"/></div></div></div><div><div id="slide76" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:1920 / 1080" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-75" alt="What Board Games can Teach Us about Designing Experiences" class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/85/What-Board-Games-can-Teach-Us-about-Designing-Experiences-76-320.jpg 320w, https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/85/What-Board-Games-can-Teach-Us-about-Designing-Experiences-76-638.jpg 638w, https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/75/What-Board-Games-can-Teach-Us-about-Designing-Experiences-76-2048.jpg 2048w" src="https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/85/What-Board-Games-can-Teach-Us-about-Designing-Experiences-76-320.jpg" sizes="100vw"/></div></div></div><div><div id="slide77" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:1920 / 1080" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-76" alt="What Board Games can Teach Us about Designing Experiences" class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/85/What-Board-Games-can-Teach-Us-about-Designing-Experiences-77-320.jpg 320w, https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/85/What-Board-Games-can-Teach-Us-about-Designing-Experiences-77-638.jpg 638w, https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/75/What-Board-Games-can-Teach-Us-about-Designing-Experiences-77-2048.jpg 2048w" src="https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/85/What-Board-Games-can-Teach-Us-about-Designing-Experiences-77-320.jpg" sizes="100vw"/></div></div></div><div><div id="slide78" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:1920 / 1080" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-77" alt="What Board Games can Teach Us about Designing Experiences" class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/85/What-Board-Games-can-Teach-Us-about-Designing-Experiences-78-320.jpg 320w, https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/85/What-Board-Games-can-Teach-Us-about-Designing-Experiences-78-638.jpg 638w, https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/75/What-Board-Games-can-Teach-Us-about-Designing-Experiences-78-2048.jpg 2048w" src="https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/85/What-Board-Games-can-Teach-Us-about-Designing-Experiences-78-320.jpg" sizes="100vw"/></div></div></div><div><div id="slide79" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:1920 / 1080" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-78" alt="What Board Games can Teach Us about Designing Experiences" class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/85/What-Board-Games-can-Teach-Us-about-Designing-Experiences-79-320.jpg 320w, https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/85/What-Board-Games-can-Teach-Us-about-Designing-Experiences-79-638.jpg 638w, https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/75/What-Board-Games-can-Teach-Us-about-Designing-Experiences-79-2048.jpg 2048w" src="https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/85/What-Board-Games-can-Teach-Us-about-Designing-Experiences-79-320.jpg" sizes="100vw"/></div></div></div><div><div id="slide80" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:1920 / 1080" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-79" alt="What Board Games can Teach Us about Designing Experiences" class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/85/What-Board-Games-can-Teach-Us-about-Designing-Experiences-80-320.jpg 320w, https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/85/What-Board-Games-can-Teach-Us-about-Designing-Experiences-80-638.jpg 638w, https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/75/What-Board-Games-can-Teach-Us-about-Designing-Experiences-80-2048.jpg 2048w" src="https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/85/What-Board-Games-can-Teach-Us-about-Designing-Experiences-80-320.jpg" sizes="100vw"/></div></div></div><div><div id="slide81" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:1920 / 1080" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-80" alt="How are you using space and the spatial arrangement of information in your work?Takeaway UX " class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/85/What-Board-Games-can-Teach-Us-about-Designing-Experiences-81-320.jpg 320w, https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/85/What-Board-Games-can-Teach-Us-about-Designing-Experiences-81-638.jpg 638w, https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/75/What-Board-Games-can-Teach-Us-about-Designing-Experiences-81-2048.jpg 2048w" src="https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/85/What-Board-Games-can-Teach-Us-about-Designing-Experiences-81-320.jpg" sizes="100vw"/></div></div></div><div><div id="slide82" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:1920 / 1080" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-81" alt="A Focus on the Whole FRICTION! Use of Space PlaytestingExperience-Driven Orientation Dealing wtih emotions tactility MDA Onboarding Social interactions SustainingEngagement PlayerMotivations InformationDesign FRICTION! " class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/85/What-Board-Games-can-Teach-Us-about-Designing-Experiences-82-320.jpg 320w, https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/85/What-Board-Games-can-Teach-Us-about-Designing-Experiences-82-638.jpg 638w, https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/75/What-Board-Games-can-Teach-Us-about-Designing-Experiences-82-2048.jpg 2048w" src="https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/85/What-Board-Games-can-Teach-Us-about-Designing-Experiences-82-320.jpg" sizes="100vw"/></div></div></div><div><div id="slide83" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:1920 / 1080" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-82" alt="“UX design is about removing problems from the user. Game design is about giving problems to the user.”  — Raph Koster, Game design vs UX design http://www.raphkoster.com/2015/06/29/game-design-ux-design/ “People play games for no productive reason. You go out of your way to put up with unnecessary obstacles…”  —Randy Hoyt “The friction is the game. In UX a lot of what I did was around eliminating friction. Friction is almost always bad (and only sometime strategically good). You’re just ruthless about getting rid of it. In games it’s the total opposite. Whenever I’m ruthless about getting rid of friction, there’s no game left. For me, the practice of game design is the practice of thoughtfully using friction to create a great experience.”  —Dirk Knemeyer " class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/85/What-Board-Games-can-Teach-Us-about-Designing-Experiences-83-320.jpg 320w, https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/85/What-Board-Games-can-Teach-Us-about-Designing-Experiences-83-638.jpg 638w, https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/75/What-Board-Games-can-Teach-Us-about-Designing-Experiences-83-2048.jpg 2048w" src="https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/85/What-Board-Games-can-Teach-Us-about-Designing-Experiences-83-320.jpg" sizes="100vw"/></div></div></div><div><div id="slide84" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:1920 / 1080" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-83" alt="Bad Friction -VS- Good Friction " class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/85/What-Board-Games-can-Teach-Us-about-Designing-Experiences-84-320.jpg 320w, https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/85/What-Board-Games-can-Teach-Us-about-Designing-Experiences-84-638.jpg 638w, https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/75/What-Board-Games-can-Teach-Us-about-Designing-Experiences-84-2048.jpg 2048w" src="https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/85/What-Board-Games-can-Teach-Us-about-Designing-Experiences-84-320.jpg" sizes="100vw"/></div></div></div><div><div id="slide85" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:1920 / 1080" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-84" alt="About the wrong stuff, yes. About the critical stuff though, we should be thinking! " class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/85/What-Board-Games-can-Teach-Us-about-Designing-Experiences-85-320.jpg 320w, https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/85/What-Board-Games-can-Teach-Us-about-Designing-Experiences-85-638.jpg 638w, https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/75/What-Board-Games-can-Teach-Us-about-Designing-Experiences-85-2048.jpg 2048w" src="https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/85/What-Board-Games-can-Teach-Us-about-Designing-Experiences-85-320.jpg" sizes="100vw"/></div></div></div><div><div id="slide86" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:1920 / 1080" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-85" alt="About the wrong stuff, yes. About the critical stuff though, we should be thinking! Is there learning or understanding involved, or should there be? " class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/85/What-Board-Games-can-Teach-Us-about-Designing-Experiences-86-320.jpg 320w, https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/85/What-Board-Games-can-Teach-Us-about-Designing-Experiences-86-638.jpg 638w, https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/75/What-Board-Games-can-Teach-Us-about-Designing-Experiences-86-2048.jpg 2048w" src="https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/85/What-Board-Games-can-Teach-Us-about-Designing-Experiences-86-320.jpg" sizes="100vw"/></div></div></div><div><div id="slide87" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:1920 / 1080" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-86" alt="Game  Experiences Learning Challenge &accomplishment (Elementof Play, Learning, Discovery, Pattern Recognition…) introduce friction to create a… " class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/85/What-Board-Games-can-Teach-Us-about-Designing-Experiences-87-320.jpg 320w, https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/85/What-Board-Games-can-Teach-Us-about-Designing-Experiences-87-638.jpg 638w, https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/75/What-Board-Games-can-Teach-Us-about-Designing-Experiences-87-2048.jpg 2048w" src="https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/85/What-Board-Games-can-Teach-Us-about-Designing-Experiences-87-320.jpg" sizes="100vw"/></div></div></div><div><div id="slide88" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:1920 / 1080" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-87" alt="What Board Games can Teach Us about Designing Experiences" class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/85/What-Board-Games-can-Teach-Us-about-Designing-Experiences-88-320.jpg 320w, https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/85/What-Board-Games-can-Teach-Us-about-Designing-Experiences-88-638.jpg 638w, https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/75/What-Board-Games-can-Teach-Us-about-Designing-Experiences-88-2048.jpg 2048w" src="https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/85/What-Board-Games-can-Teach-Us-about-Designing-Experiences-88-320.jpg" sizes="100vw"/></div></div></div><div><div id="slide89" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:1920 / 1080" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-88" alt="What Board Games can Teach Us about Designing Experiences" class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/85/What-Board-Games-can-Teach-Us-about-Designing-Experiences-89-320.jpg 320w, https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/85/What-Board-Games-can-Teach-Us-about-Designing-Experiences-89-638.jpg 638w, https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/75/What-Board-Games-can-Teach-Us-about-Designing-Experiences-89-2048.jpg 2048w" src="https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/85/What-Board-Games-can-Teach-Us-about-Designing-Experiences-89-320.jpg" sizes="100vw"/></div></div></div><div><div id="slide90" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:1920 / 1080" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-89" alt="Game  Experiences Learning Challenge &accomplishment (Elementof Play, Learning, Discovery, Pattern Recognition…) introduce friction to create a… " class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/85/What-Board-Games-can-Teach-Us-about-Designing-Experiences-90-320.jpg 320w, https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/85/What-Board-Games-can-Teach-Us-about-Designing-Experiences-90-638.jpg 638w, https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/75/What-Board-Games-can-Teach-Us-about-Designing-Experiences-90-2048.jpg 2048w" src="https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/85/What-Board-Games-can-Teach-Us-about-Designing-Experiences-90-320.jpg" sizes="100vw"/></div></div></div><div><div id="slide91" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:1920 / 1080" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-90" alt="Game  Experiences Learning Challenge &accomplishment (Elementof Play, Learning, Discovery, Pattern Recognition…) Product  Experiences —VS— introduce friction to create a… may (or may not) already contain inherent friction begging to be reframed as a… " class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/85/What-Board-Games-can-Teach-Us-about-Designing-Experiences-91-320.jpg 320w, https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/85/What-Board-Games-can-Teach-Us-about-Designing-Experiences-91-638.jpg 638w, https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/75/What-Board-Games-can-Teach-Us-about-Designing-Experiences-91-2048.jpg 2048w" src="https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/85/What-Board-Games-can-Teach-Us-about-Designing-Experiences-91-320.jpg" sizes="100vw"/></div></div></div><div><div id="slide92" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:1920 / 1080" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-91" alt="What Board Games can Teach Us about Designing Experiences" class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/85/What-Board-Games-can-Teach-Us-about-Designing-Experiences-92-320.jpg 320w, https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/85/What-Board-Games-can-Teach-Us-about-Designing-Experiences-92-638.jpg 638w, https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/75/What-Board-Games-can-Teach-Us-about-Designing-Experiences-92-2048.jpg 2048w" src="https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/85/What-Board-Games-can-Teach-Us-about-Designing-Experiences-92-320.jpg" sizes="100vw"/></div></div></div><div><div id="slide93" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:1920 / 1080" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-92" alt="“People play games for no productive reason. You go out of your way to put up with unnecessary obstacles… " class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/85/What-Board-Games-can-Teach-Us-about-Designing-Experiences-93-320.jpg 320w, https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/85/What-Board-Games-can-Teach-Us-about-Designing-Experiences-93-638.jpg 638w, https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/75/What-Board-Games-can-Teach-Us-about-Designing-Experiences-93-2048.jpg 2048w" src="https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/85/What-Board-Games-can-Teach-Us-about-Designing-Experiences-93-320.jpg" sizes="100vw"/></div></div></div><div><div id="slide94" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:1920 / 1080" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-93" alt="•…but people do enjoy things that are not easy to learn. There’s a sense of accomplishment. Most things that are rewarding aren’t that easy to do… Within UX, there’s a lot to be said for other kinds of experiences, not just the usability or how quick something is to learn.” •—Randy Hoyt “People play games for no productive reason. You go out of your way to put up with unnecessary obstacles… " class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/85/What-Board-Games-can-Teach-Us-about-Designing-Experiences-94-320.jpg 320w, https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/85/What-Board-Games-can-Teach-Us-about-Designing-Experiences-94-638.jpg 638w, https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/75/What-Board-Games-can-Teach-Us-about-Designing-Experiences-94-2048.jpg 2048w" src="https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/85/What-Board-Games-can-Teach-Us-about-Designing-Experiences-94-320.jpg" sizes="100vw"/></div></div></div><div><div id="slide95" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:1920 / 1080" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-94" alt="In what mays might you introduce friction to achieve a desired effect? In what ways is your work about more than ease of use or efficiency? Is there learning challenge inherent in the experience you’re working on? If so, could this be reframed as a playful learning experience? Takeaway UX " class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/85/What-Board-Games-can-Teach-Us-about-Designing-Experiences-95-320.jpg 320w, https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/85/What-Board-Games-can-Teach-Us-about-Designing-Experiences-95-638.jpg 638w, https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/75/What-Board-Games-can-Teach-Us-about-Designing-Experiences-95-2048.jpg 2048w" src="https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/85/What-Board-Games-can-Teach-Us-about-Designing-Experiences-95-320.jpg" sizes="100vw"/></div></div></div><div><div id="slide96" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:1920 / 1080" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-95" alt="A Focus on the Whole FRICTION! Use of Space PlaytestingExperience-Driven Orientation Dealing wtih emotions tactility MDA Onboarding Social interactions SustainingEngagement PlayerMotivations InformationDesign " class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/85/What-Board-Games-can-Teach-Us-about-Designing-Experiences-96-320.jpg 320w, https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/85/What-Board-Games-can-Teach-Us-about-Designing-Experiences-96-638.jpg 638w, https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/75/What-Board-Games-can-Teach-Us-about-Designing-Experiences-96-2048.jpg 2048w" src="https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/85/What-Board-Games-can-Teach-Us-about-Designing-Experiences-96-320.jpg" sizes="100vw"/></div></div></div><div><div id="slide97" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:1920 / 1080" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-96" alt="Learning through Play " class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/85/What-Board-Games-can-Teach-Us-about-Designing-Experiences-97-320.jpg 320w, https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/85/What-Board-Games-can-Teach-Us-about-Designing-Experiences-97-638.jpg 638w, https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/75/What-Board-Games-can-Teach-Us-about-Designing-Experiences-97-2048.jpg 2048w" src="https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/85/What-Board-Games-can-Teach-Us-about-Designing-Experiences-97-320.jpg" sizes="100vw"/></div></div></div><div><div id="slide98" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:1920 / 1080" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-97" alt="⟳ " class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/85/What-Board-Games-can-Teach-Us-about-Designing-Experiences-98-320.jpg 320w, https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/85/What-Board-Games-can-Teach-Us-about-Designing-Experiences-98-638.jpg 638w, https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/75/What-Board-Games-can-Teach-Us-about-Designing-Experiences-98-2048.jpg 2048w" src="https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/85/What-Board-Games-can-Teach-Us-about-Designing-Experiences-98-320.jpg" sizes="100vw"/></div></div></div><div><div id="slide99" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:1920 / 1080" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-98" alt="What Board Games can Teach Us about Designing Experiences" class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/85/What-Board-Games-can-Teach-Us-about-Designing-Experiences-99-320.jpg 320w, https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/85/What-Board-Games-can-Teach-Us-about-Designing-Experiences-99-638.jpg 638w, https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/75/What-Board-Games-can-Teach-Us-about-Designing-Experiences-99-2048.jpg 2048w" src="https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/85/What-Board-Games-can-Teach-Us-about-Designing-Experiences-99-320.jpg" sizes="100vw"/></div></div></div><div><div id="slide100" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:1920 / 1080" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-99" alt="PATH " class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/85/What-Board-Games-can-Teach-Us-about-Designing-Experiences-100-320.jpg 320w, https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/85/What-Board-Games-can-Teach-Us-about-Designing-Experiences-100-638.jpg 638w, https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/75/What-Board-Games-can-Teach-Us-about-Designing-Experiences-100-2048.jpg 2048w" src="https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/85/What-Board-Games-can-Teach-Us-about-Designing-Experiences-100-320.jpg" sizes="100vw"/></div></div></div><div><div id="slide101" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:1920 / 1080" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-100" alt="PATH SANDBOX " class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/85/What-Board-Games-can-Teach-Us-about-Designing-Experiences-101-320.jpg 320w, https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/85/What-Board-Games-can-Teach-Us-about-Designing-Experiences-101-638.jpg 638w, https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/75/What-Board-Games-can-Teach-Us-about-Designing-Experiences-101-2048.jpg 2048w" src="https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/85/What-Board-Games-can-Teach-Us-about-Designing-Experiences-101-320.jpg" sizes="100vw"/></div></div></div><div><div id="slide102" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:1920 / 1080" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-101" alt="⟳PATH SANDBOX " class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/85/What-Board-Games-can-Teach-Us-about-Designing-Experiences-102-320.jpg 320w, https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/85/What-Board-Games-can-Teach-Us-about-Designing-Experiences-102-638.jpg 638w, https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/75/What-Board-Games-can-Teach-Us-about-Designing-Experiences-102-2048.jpg 2048w" src="https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/85/What-Board-Games-can-Teach-Us-about-Designing-Experiences-102-320.jpg" sizes="100vw"/></div></div></div><div><div id="slide103" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:1920 / 1080" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-102" alt="PATH SANDBOXLOOP " class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/85/What-Board-Games-can-Teach-Us-about-Designing-Experiences-103-320.jpg 320w, https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/85/What-Board-Games-can-Teach-Us-about-Designing-Experiences-103-638.jpg 638w, https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/75/What-Board-Games-can-Teach-Us-about-Designing-Experiences-103-2048.jpg 2048w" src="https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/85/What-Board-Games-can-Teach-Us-about-Designing-Experiences-103-320.jpg" sizes="100vw"/></div></div></div><div><div id="slide104" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:1920 / 1080" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-103" alt="PATH SANDBOXLOOP " class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/85/What-Board-Games-can-Teach-Us-about-Designing-Experiences-104-320.jpg 320w, https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/85/What-Board-Games-can-Teach-Us-about-Designing-Experiences-104-638.jpg 638w, https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/75/What-Board-Games-can-Teach-Us-about-Designing-Experiences-104-2048.jpg 2048w" src="https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/85/What-Board-Games-can-Teach-Us-about-Designing-Experiences-104-320.jpg" sizes="100vw"/></div></div></div><div><div id="slide105" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:1920 / 1080" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-104" alt="ENDS IN AN EXCHANGE PATH SANDBOXLOOP " class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/85/What-Board-Games-can-Teach-Us-about-Designing-Experiences-105-320.jpg 320w, https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/85/What-Board-Games-can-Teach-Us-about-Designing-Experiences-105-638.jpg 638w, https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/75/What-Board-Games-can-Teach-Us-about-Designing-Experiences-105-2048.jpg 2048w" src="https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/85/What-Board-Games-can-Teach-Us-about-Designing-Experiences-105-320.jpg" sizes="100vw"/></div></div></div><div><div id="slide106" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:1920 / 1080" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-105" alt="ENDS IN AN EXCHANGE ENDS IN LEARNING THROUGH DISCOVERY & CONSTRUCTION PATH SANDBOX LOOP " class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/85/What-Board-Games-can-Teach-Us-about-Designing-Experiences-106-320.jpg 320w, https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/85/What-Board-Games-can-Teach-Us-about-Designing-Experiences-106-638.jpg 638w, https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/75/What-Board-Games-can-Teach-Us-about-Designing-Experiences-106-2048.jpg 2048w" src="https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/85/What-Board-Games-can-Teach-Us-about-Designing-Experiences-106-320.jpg" sizes="100vw"/></div></div></div><div><div id="slide107" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:1920 / 1080" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-106" alt="ENDS IN AN EXCHANGE ENDS IN LEARNING THROUGH DISCOVERY & CONSTRUCTION ENDS IN LEARNING THROUGH PATTERN RECOGNITION PATH SANDBOXLOOP " class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/85/What-Board-Games-can-Teach-Us-about-Designing-Experiences-107-320.jpg 320w, https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/85/What-Board-Games-can-Teach-Us-about-Designing-Experiences-107-638.jpg 638w, https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/75/What-Board-Games-can-Teach-Us-about-Designing-Experiences-107-2048.jpg 2048w" src="https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/85/What-Board-Games-can-Teach-Us-about-Designing-Experiences-107-320.jpg" sizes="100vw"/></div></div></div><div><div id="slide108" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:1920 / 1080" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-107" alt="Games. Play. Simulations. Role-Playing. Making. These can be powerful tools for learning. More than ever, we need new tools and systems to help us understand each other and the world we live in. More than ever, we need tools to help us learn through safe, playful interactions. " class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/85/What-Board-Games-can-Teach-Us-about-Designing-Experiences-108-320.jpg 320w, https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/85/What-Board-Games-can-Teach-Us-about-Designing-Experiences-108-638.jpg 638w, https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/75/What-Board-Games-can-Teach-Us-about-Designing-Experiences-108-2048.jpg 2048w" src="https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/85/What-Board-Games-can-Teach-Us-about-Designing-Experiences-108-320.jpg" sizes="100vw"/></div></div></div><div><div id="slide109" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:1920 / 1080" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-108" alt="“It feels rewarding to overcome a difﬁcult challenge. You put a game back in the box and we’ve not changed the world at all. But we’ve changed something about ourselves.”    —Randy Hoyt, Foxtrot Games " class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/85/What-Board-Games-can-Teach-Us-about-Designing-Experiences-109-320.jpg 320w, https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/85/What-Board-Games-can-Teach-Us-about-Designing-Experiences-109-638.jpg 638w, https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/75/What-Board-Games-can-Teach-Us-about-Designing-Experiences-109-2048.jpg 2048w" src="https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/85/What-Board-Games-can-Teach-Us-about-Designing-Experiences-109-320.jpg" sizes="100vw"/></div></div></div><div><div id="slide110" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:1920 / 1080" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-109" alt="Change hearts & Minds get everyone to embrace the mental model behind an agenda " class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/85/What-Board-Games-can-Teach-Us-about-Designing-Experiences-110-320.jpg 320w, https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/85/What-Board-Games-can-Teach-Us-about-Designing-Experiences-110-638.jpg 638w, https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/75/What-Board-Games-can-Teach-Us-about-Designing-Experiences-110-2048.jpg 2048w" src="https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/85/What-Board-Games-can-Teach-Us-about-Designing-Experiences-110-320.jpg" sizes="100vw"/></div></div></div><div><div id="slide111" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:1920 / 1080" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-110" alt="Change hearts & Minds get everyone to embrace the mental model behind an agenda create a shared, emergent mental model by working together Work & Learn together “ " class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/85/What-Board-Games-can-Teach-Us-about-Designing-Experiences-111-320.jpg 320w, https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/85/What-Board-Games-can-Teach-Us-about-Designing-Experiences-111-638.jpg 638w, https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/75/What-Board-Games-can-Teach-Us-about-Designing-Experiences-111-2048.jpg 2048w" src="https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/85/What-Board-Games-can-Teach-Us-about-Designing-Experiences-111-320.jpg" sizes="100vw"/></div></div></div><div><div id="slide112" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:1920 / 1080" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-111" alt="What Board Games can Teach Us about Designing Experiences" class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/85/What-Board-Games-can-Teach-Us-about-Designing-Experiences-112-320.jpg 320w, https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/85/What-Board-Games-can-Teach-Us-about-Designing-Experiences-112-638.jpg 638w, https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/75/What-Board-Games-can-Teach-Us-about-Designing-Experiences-112-2048.jpg 2048w" src="https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/85/What-Board-Games-can-Teach-Us-about-Designing-Experiences-112-320.jpg" sizes="100vw"/></div></div></div><div><div id="slide113" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:1920 / 1080" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-112" alt="Thank you… StephenP.Anderson @stephenanderson www.poetpainter.com | www.slideshare.net/stephenpa …and go play some games! " class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/85/What-Board-Games-can-Teach-Us-about-Designing-Experiences-113-320.jpg 320w, https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/85/What-Board-Games-can-Teach-Us-about-Designing-Experiences-113-638.jpg 638w, https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/75/What-Board-Games-can-Teach-Us-about-Designing-Experiences-113-2048.jpg 2048w" src="https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/85/What-Board-Games-can-Teach-Us-about-Designing-Experiences-113-320.jpg" sizes="100vw"/></div></div></div><div><div id="slide114" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:1920 / 1080" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-113" alt="LUNCH!StephenP.Anderson @stephenanderson www.poetpainter.com | www.slideshare.net/stephenpa " class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/85/What-Board-Games-can-Teach-Us-about-Designing-Experiences-114-320.jpg 320w, https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/85/What-Board-Games-can-Teach-Us-about-Designing-Experiences-114-638.jpg 638w, https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/75/What-Board-Games-can-Teach-Us-about-Designing-Experiences-114-2048.jpg 2048w" src="https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/85/What-Board-Games-can-Teach-Us-about-Designing-Experiences-114-320.jpg" sizes="100vw"/></div></div></div><div><div id="slide115" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:1920 / 1080" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-114" alt="Interested in learning more? http://bit.ly/uxandgames " class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/85/What-Board-Games-can-Teach-Us-about-Designing-Experiences-115-320.jpg 320w, https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/85/What-Board-Games-can-Teach-Us-about-Designing-Experiences-115-638.jpg 638w, https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/75/What-Board-Games-can-Teach-Us-about-Designing-Experiences-115-2048.jpg 2048w" src="https://image.slidesharecdn.com/whatboardgamescanteachusaboutdesigningexperiences-161114202246/85/What-Board-Games-can-Teach-Us-about-Designing-Experiences-115-320.jpg" sizes="100vw"/></div></div></div></div></div></div><div class="RelatedContent_root__29Np1"><div class="RelatedContent_wrapper__riU7l"><h2 class="Heading_heading__3MAvZ Heading_h2__f9yvs RelatedContent_title__QUhpL">More Related Content</h2><div></div><div></div><div id="between-recs-ad-1-container" class="freestar-ad-container FreestarAdContainer_root__qPPC_" style="--fallback-aspect-ratio:undefined / undefined"><div><div class="" id="between-recs-ad-1"></div></div></div><div></div><div id="between-recs-ad-2-container" class="freestar-ad-container FreestarAdContainer_root__qPPC_" style="--fallback-aspect-ratio:undefined / undefined"><div><div class="" id="between-recs-ad-2"></div></div></div><div></div><div></div></div></div><div class="Transcript_root__Vrf6Q"><h2 class="Transcript_title__YgAka"><span class="Icon_root__AjZyv" style="--size:24px"><span class="Icon_icon__4zzsG" style="mask-image:url(https://public.slidesharecdn.com/_next/static/media/file.5db1ba24.svg);background-color:currentColor"></span><span class="sr-only"></span></span>What Board Games can Teach Us about Designing Experiences</h2><div><ul class="Transcript_list__faItj"><div><li>1. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/stephenpa/what-board-games-can-teach-us-about-designing-experiences#1">WhatBoardGames canTeachUsabout DesigningExperiences Stephen P. Anderson @stephenanderson </a> #canux t </li></div><div><li>2. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/stephenpa/what-board-games-can-teach-us-about-designing-experiences#2">WhatBoardGames canTeachUsabout DesigningExperiences Stephen P. Anderson @stephenanderson </a> #canux DesigningTabletop for t </li></div><div><li>3. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/stephenpa/what-board-games-can-teach-us-about-designing-experiences#3">WhatUXcanlearnfrom bakingbread! Marvelcomics motorcyclemaintenance LEGObricks </a></li></div><div><li>4. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/stephenpa/what-board-games-can-teach-us-about-designing-experiences#4">Why tabletop games? </a> </li></div><div><li>5. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/stephenpa/what-board-games-can-teach-us-about-designing-experiences#5">Rich, nuanced, engaging experiences… Why </a> tabletop games? </li></div><div><li>6. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/stephenpa/what-board-games-can-teach-us-about-designing-experiences#6">A “Board Game” </a> Renaissance </li></div><div><li>7. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/stephenpa/what-board-games-can-teach-us-about-designing-experiences#7">Why tabletop games? Because </a> it’s our job. </li></div><div><li>8. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/stephenpa/what-board-games-can-teach-us-about-designing-experiences#8">Experience design is </a> the design of anything, independent of medium or across media, with human experience as an explicit outcome and human engagement as an explicit goal.”    —Jesse James Garrett Why tabletop games? Because it’s our job. </li></div><div><li>9. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/stephenpa/what-board-games-can-teach-us-about-designing-experiences#9">Game Design Architecture Restaurants Industrial Design Filmmaking Fiction ScreEnwriting Graphic </a> Novels Speech writing / Public Speaking Advertising Music/Entertainment Improv/Comedy Theater / Dance / Performing Arts Fine Arts teaching / Training Behavioral Economics Psychology / Counseling Politics / Leadership nursing & medical consultations Fashion Design Wayfinding Instructional Design graphic design customer support Marketing / PR Service Design Similar / adjacent disciplines that also focus on human experience and engagement… Event Planning </li></div><div><li>10. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/stephenpa/what-board-games-can-teach-us-about-designing-experiences#10">“Game Design and </a> Interaction Design are fraternal twins.   They share almost all their DNA”    —Christina Wodtke </li></div><div><li>11. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/stephenpa/what-board-games-can-teach-us-about-designing-experiences#11">WHAT can we </a> learn from tabletop games? </li></div><div><li>12. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/stephenpa/what-board-games-can-teach-us-about-designing-experiences#12">A Focus on </a> the Whole FRICTION! Use of Space PlaytestingExperience-Driven Orientation Dealing wtih emotions tactility MDA Onboarding Social interactions SustainingEngagement PlayerMotivations InformationDesign </li></div><div><li>13. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/stephenpa/what-board-games-can-teach-us-about-designing-experiences#13">A Focus on </a> the Whole FRICTION! Use of Space PlaytestingExperience-Driven Orientation Dealing wtih emotions tactility MDA Onboarding Social interactions SustainingEngagement PlayerMotivations InformationDesign Experience-Driven Orientation </li></div><div><li>14. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/stephenpa/what-board-games-can-teach-us-about-designing-experiences#14">Meaningful Pleasurable Convenient Usable Reliable Functional (Useful) Focused on Experiences (People, </a> Activities, Context) Focused on Tasks (Products, Features) © 2006 Stephen P. Anderson | poetp SUBJECTIVE / QUALITATIVE OBJECTIVE / QUANTIFIABLE Has personal signiﬁcance Memorable experience worth sharing Super easy to use, works like I think Can be used without diﬃculty Is available and accurate Works as programmed Prioritize Aesthetics (no, not Graphic Design) (visual, behaviors, sounds, psychology) Design for FLOW (boredom vs anxiety) Leverage Game Mechanics/Learning Theory (completeness) Have a Personality Create conversational and context aware interactions (“Adaptive Interfaces”; narrative IA structures) Elicit Desire (Limited availability, limited access, curious and seductive experiences)Simplify, organize, and clarify Display information visually Reduce features and complexity Use language for more natural Add features that support desired ine browsing) Have a believable story Co-create value with customers Connect people in community Are part of a bigger system Appeal to emotional, spiritual, and Create a tolerance for faults at Are tied to a person’s self-image, highly personal Creating Pleasurable Interfaces: Getting fom Tasks to Experiences presented by Stephen P. Anderson | Nov 8, 2006 “It is not enough that we b products that function, tha understandable and usable we also need to build produ that bring joy and excitem pleasure and fun, and yes beauty, to people’s lives.” THIS IS THE“CHASM”THAT IS REALLY, REALLY HARD FOR ORGANIZATIONS TO CROSS </li></div><div><li>15. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/stephenpa/what-board-games-can-teach-us-about-designing-experiences#15">Experience Focus Product Focus </a> </li></div><div><li>16. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/stephenpa/what-board-games-can-teach-us-about-designing-experiences#16">Experience Focus Product Focus </a> </li></div><div><li>17. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/stephenpa/what-board-games-can-teach-us-about-designing-experiences#17">people, activities & context tasks </a> & features outcomes and experiences output and functionality perceptions, emotions, attention, memory… interfaces, interactions, usability, etc. Experience Focus Product Focus </li></div><div><li>18. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/stephenpa/what-board-games-can-teach-us-about-designing-experiences#18">Thinking about the </a> player encourages experience-driven (as opposed to feature-driven) design. As such, we begin our investigation with a discussion of Aesthetics, and continue on to Dynamics, finishing with the underlying Mechanics. </li></div><div><li>19. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/stephenpa/what-board-games-can-teach-us-about-designing-experiences#19">http://www.leagueofgamemakers.com/the-themes-they-are-a-changing/ </a></li></div><div><li>20. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/stephenpa/what-board-games-can-teach-us-about-designing-experiences#20">http://www.leagueofgamemakers.com/the-themes-they-are-a-changing/ The key was </a> to go down a level deeper. At work, we were doing a branding exercise for a product, and we listed oﬀ the adjectives we wanted to describe the product. I realized that a similar exercise would work here… I mulled over all the feedback on the mechanics: what type of experience were they creating on their own? What adjectives did players use to talk about the mechanics? Players described the game as simple and elegant. It was calming and relaxing to play. They were surprised and delighted by the richness of the decisions. They said it ﬂowed smoothly, that they could play it over and over again.” — R A N D Y H O Y T , G A M E D E S I G N E R / P U B L I S H E R “ </li></div><div><li>21. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/stephenpa/what-board-games-can-teach-us-about-designing-experiences#21">http://www.leagueofgamemakers.com/the-themes-they-are-a-changing/ The key was </a> to go down a level deeper. At work, we were doing a branding exercise for a product, and we listed oﬀ the adjectives we wanted to describe the product. I realized that a similar exercise would work here… I mulled over all the feedback on the mechanics: what type of experience were they creating on their own? What adjectives did players use to talk about the mechanics? Players described the game as simple and elegant. It was calming and relaxing to play. They were surprised and delighted by the richness of the decisions. They said it ﬂowed smoothly, that they could play it over and over again.” — R A N D Y H O Y T , G A M E D E S I G N E R / P U B L I S H E R “ </li></div><div><li>22. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/stephenpa/what-board-games-can-teach-us-about-designing-experiences#22">This image captured </a> perfectly the feeling that the playing the game produced, and I knew a theme and narrative woven around this could work to produce a great experience. http://www.leagueofgamemakers.com/the-themes-they-are-a-changing/ Tangled </li></div><div></div><div><li>24. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/stephenpa/what-board-games-can-teach-us-about-designing-experiences#24">http://www.leagueofgamemakers.com/the-themes-they-are-a-changing/ </a></li></div><div></div><div></div><div><li>27. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/stephenpa/what-board-games-can-teach-us-about-designing-experiences#27">How often do </a> we really let a singular, desired experience drive every product decision?Takeaway UX </li></div><div><li>28. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/stephenpa/what-board-games-can-teach-us-about-designing-experiences#28">How often do </a> we really let a singular, desired experience drive every product decision? adding features pushing back on customer requests prioritizing the backlog how we design a familiar feature eliminating features Delaying releases Takeaway UX </li></div><div><li>29. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/stephenpa/what-board-games-can-teach-us-about-designing-experiences#29">“Untilmyplayersfeel__________,Iwillnotship” </a></li></div><div><li>30. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/stephenpa/what-board-games-can-teach-us-about-designing-experiences#30">“Untilmyplayersfeel__________,Iwillnotship” “Games often ship </a> late because they ship based on exit criteria, not deadlines… Either you ship something tiny before you run out of money, or you ship late something that is sufﬁciently fun. The ﬁrst are higher risk, but if the core works, they’ll make it.” —Christina Wodtke </li></div><div><li>31. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/stephenpa/what-board-games-can-teach-us-about-designing-experiences#31">A Focus on </a> the Whole FRICTION! Use of Space PlaytestingExperience-Driven Orientation Dealing wtih emotions tactility MDA Onboarding Social interactions SustainingEngagement PlayerMotivations InformationDesign A Focus on the Whole </li></div><div></div><div></div><div><li>34. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/stephenpa/what-board-games-can-teach-us-about-designing-experiences#34">“The Whole is </a> Other than the Sum of the Parts” </li></div><div><li>35. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/stephenpa/what-board-games-can-teach-us-about-designing-experiences#35">“An Experience is </a> Other than the Sum of the Parts” </li></div><div></div><div></div><div></div><div><li>39. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/stephenpa/what-board-games-can-teach-us-about-designing-experiences#39">!= The pieces are </a> the same… …but the ﬁnal experience here is just WRONG! </li></div><div><li>40. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/stephenpa/what-board-games-can-teach-us-about-designing-experiences#40">Experiences Product </a></li></div><div><li>41. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/stephenpa/what-board-games-can-teach-us-about-designing-experiences#41">Production. Direction. Balance. </a> Orchestration. Choreography. </li></div><div></div><div><li>43. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/stephenpa/what-board-games-can-teach-us-about-designing-experiences#43">“Designing a product </a> is keeping ﬁve thousand things in your brain and ﬁtting them all together in new and different ways to get what you want. And every day you discover something new that is a new problem or a new opportunity to ﬁt these things together a little differently. And it’s that process that is the magic.” — Steve Jobs </li></div><div><li>44. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/stephenpa/what-board-games-can-teach-us-about-designing-experiences#44">Do your processes </a> encourage a focus on the whole and how all parts fit together for a desired effect?Takeaway UX </li></div><div><li>45. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/stephenpa/what-board-games-can-teach-us-about-designing-experiences#45">“Now imagine a </a> different scenario, where the designer never actually addressed the color of any of the buttons at all. Instead they presented their complete vision where real people experienced a complete system with satisfaction… The question of a simple hypothesis of whether a color button would be good or bad would be completely ignored.    Why? because the story version of the presentation focuses on the experience people will have and the value they will (hopefully) receive from the holistic design, instead of focusing on the individual featured components — any one of which is quite meaningless by themselves.”    —Dave Malouf https://medium.com/@daveixd/most-valuable-story-523a9fd023e6#.91qy0bsy2 </li></div><div><li>46. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/stephenpa/what-board-games-can-teach-us-about-designing-experiences#46">Do your processes </a> encourage a focus on the whole and how all parts fit together for a desired effect?Takeaway UX </li></div><div><li>47. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/stephenpa/what-board-games-can-teach-us-about-designing-experiences#47">Takeaway UX what gets defined </a> as a release? Is it a complete set of things? Do you test small parts or the entire experience? what do you measure? What’s the scope of projects you take on?   (more epics and themes vs stories and tasks) what is the critical “core” to your experience? does your team consider how new features might play with or disrupt existing features? Do your processes encourage a focus on the whole and how all parts fit together for a desired effect? </li></div><div><li>48. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/stephenpa/what-board-games-can-teach-us-about-designing-experiences#48">A Focus on </a> the Whole FRICTION! Use of Space PlaytestingExperience-Driven Orientation Dealing wtih emotions tactility MDA Onboarding Social interactions SustainingEngagement PlayerMotivations InformationDesign Playtesting </li></div><div><li>49. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/stephenpa/what-board-games-can-teach-us-about-designing-experiences#49">Research Strategy Design </a> Test/ Validation Measurement Empathize Design Ideate Prototype Test Discover Define Ideate/Test/ prototype Build & Deply Measure User Research Analysis Design Prototype User testing TIME Discovery ideation Design Validation </li></div><div><li>50. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/stephenpa/what-board-games-can-teach-us-about-designing-experiences#50">Research Strategy Design </a> Test/ Validation Measurement Empathize Design Ideate Prototype Test Discover Define Ideate/Test/ prototype Build & Deply Measure User Research Analysis Design Prototype User testing TIME Discovery ideation Design Validation </li></div><div><li>51. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/stephenpa/what-board-games-can-teach-us-about-designing-experiences#51">IDEA! </a></li></div><div><li>52. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/stephenpa/what-board-games-can-teach-us-about-designing-experiences#52">IDEA! Game is complete enough </a> to begin playing </li></div><div><li>53. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/stephenpa/what-board-games-can-teach-us-about-designing-experiences#53">IDEA! Game is complete enough </a> to begin playing w/ inner circle of friends repeat until fun! Playtest! </li></div><div><li>54. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/stephenpa/what-board-games-can-teach-us-about-designing-experiences#54">IDEA! Game is complete enough </a> to begin playing w/ inner circle of friends repeat until fun! w/ outer circle of friends (to hammer out bugs; to try and break the game) Playtest! Playtest! </li></div><div><li>55. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/stephenpa/what-board-games-can-teach-us-about-designing-experiences#55">IDEA! Game is complete enough </a> to begin playing w/ inner circle of friends repeat until fun! w/ outer circle of friends (to hammer out bugs; to try and break the game) w/ random strangers (to test rule book and onboarding) Playtest! Playtest! Playtest! </li></div><div><li>56. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/stephenpa/what-board-games-can-teach-us-about-designing-experiences#56">IDEA! Game is complete enough </a> to begin playing w/ inner circle of friends repeat until fun! w/ outer circle of friends (to hammer out bugs; to try and break the game) w/ random strangers (to test rule book and onboarding) Playtest! Playtest! Playtest! “Test whatever you can, as soon as you can… Learn whatever you can along the way” </li></div><div><li>57. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/stephenpa/what-board-games-can-teach-us-about-designing-experiences#57">To what extent </a> do you include users throughout the entire design and development process? How early in the process are users able to play with a semi-complete version your product? Takeaway UX </li></div><div><li>58. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/stephenpa/what-board-games-can-teach-us-about-designing-experiences#58">A Focus on </a> the Whole FRICTION! Use of Space PlaytestingExperience-Driven Orientation Dealing wtih emotions tactility MDA Onboarding Social interactions SustainingEngagement PlayerMotivations InformationDesign Use of Space </li></div><div></div><div><li>60. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/stephenpa/what-board-games-can-teach-us-about-designing-experiences#60">Before the page, </a> there was space itself. Perhaps the simplest way to use space to communicate is to arrange or rearrange things in it.” “ !om “Visualizing Thought” Barbara Tversky </li></div><div></div><div></div><div></div><div></div><div></div><div></div><div><li>67. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/stephenpa/what-board-games-can-teach-us-about-designing-experiences#67">Scrap Heap our Space Their Space MYSpace </a> </li></div><div><li>68. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/stephenpa/what-board-games-can-teach-us-about-designing-experiences#68">Explorers Trade Deck Scrap Heap Trade Row </a></li></div><div><li>69. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/stephenpa/what-board-games-can-teach-us-about-designing-experiences#69">Explorers Trade Deck Scrap Heap Trade Row Discard Deck Persistentcards cards played </a> this turn Points </li></div><div><li>70. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/stephenpa/what-board-games-can-teach-us-about-designing-experiences#70">Spatial arrangement can </a> be a powerful signal of meaning. </li></div><div><li>71. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/stephenpa/what-board-games-can-teach-us-about-designing-experiences#71">“GRID VIEW” </a></li></div><div></div><div></div><div></div><div></div><div></div><div></div><div></div><div></div><div></div><div><li>81. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/stephenpa/what-board-games-can-teach-us-about-designing-experiences#81">How are you </a> using space and the spatial arrangement of information in your work?Takeaway UX </li></div><div><li>82. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/stephenpa/what-board-games-can-teach-us-about-designing-experiences#82">A Focus on </a> the Whole FRICTION! Use of Space PlaytestingExperience-Driven Orientation Dealing wtih emotions tactility MDA Onboarding Social interactions SustainingEngagement PlayerMotivations InformationDesign FRICTION! </li></div><div><li>83. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/stephenpa/what-board-games-can-teach-us-about-designing-experiences#83">“UX design is </a> about removing problems from the user. Game design is about giving problems to the user.”  — Raph Koster, Game design vs UX design http://www.raphkoster.com/2015/06/29/game-design-ux-design/ “People play games for no productive reason. You go out of your way to put up with unnecessary obstacles…”  —Randy Hoyt “The friction is the game. In UX a lot of what I did was around eliminating friction. Friction is almost always bad (and only sometime strategically good). You’re just ruthless about getting rid of it. In games it’s the total opposite. Whenever I’m ruthless about getting rid of friction, there’s no game left. For me, the practice of game design is the practice of thoughtfully using friction to create a great experience.”  —Dirk Knemeyer </li></div><div><li>84. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/stephenpa/what-board-games-can-teach-us-about-designing-experiences#84">Bad Friction -VS- </a> Good Friction </li></div><div><li>85. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/stephenpa/what-board-games-can-teach-us-about-designing-experiences#85">About the wrong </a> stuff, yes. About the critical stuff though, we should be thinking! </li></div><div><li>86. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/stephenpa/what-board-games-can-teach-us-about-designing-experiences#86">About the wrong </a> stuff, yes. About the critical stuff though, we should be thinking! Is there learning or understanding involved, or should there be? </li></div><div><li>87. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/stephenpa/what-board-games-can-teach-us-about-designing-experiences#87">Game  Experiences Learning Challenge &accomplishment (Elementof </a> Play, Learning, Discovery, Pattern Recognition…) introduce friction to create a… </li></div><div></div><div></div><div><li>90. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/stephenpa/what-board-games-can-teach-us-about-designing-experiences#90">Game  Experiences Learning Challenge &accomplishment (Elementof </a> Play, Learning, Discovery, Pattern Recognition…) introduce friction to create a… </li></div><div><li>91. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/stephenpa/what-board-games-can-teach-us-about-designing-experiences#91">Game  Experiences Learning Challenge &accomplishment (Elementof </a> Play, Learning, Discovery, Pattern Recognition…) Product  Experiences —VS— introduce friction to create a… may (or may not) already contain inherent friction begging to be reframed as a… </li></div><div></div><div><li>93. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/stephenpa/what-board-games-can-teach-us-about-designing-experiences#93">“People play games </a> for no productive reason. You go out of your way to put up with unnecessary obstacles… </li></div><div><li>94. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/stephenpa/what-board-games-can-teach-us-about-designing-experiences#94">•…but people do </a> enjoy things that are not easy to learn. There’s a sense of accomplishment. Most things that are rewarding aren’t that easy to do… Within UX, there’s a lot to be said for other kinds of experiences, not just the usability or how quick something is to learn.” •—Randy Hoyt “People play games for no productive reason. You go out of your way to put up with unnecessary obstacles… </li></div><div><li>95. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/stephenpa/what-board-games-can-teach-us-about-designing-experiences#95">In what mays </a> might you introduce friction to achieve a desired effect? In what ways is your work about more than ease of use or efficiency? Is there learning challenge inherent in the experience you’re working on? If so, could this be reframed as a playful learning experience? Takeaway UX </li></div><div><li>96. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/stephenpa/what-board-games-can-teach-us-about-designing-experiences#96">A Focus on </a> the Whole FRICTION! Use of Space PlaytestingExperience-Driven Orientation Dealing wtih emotions tactility MDA Onboarding Social interactions SustainingEngagement PlayerMotivations InformationDesign </li></div><div><li>97. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/stephenpa/what-board-games-can-teach-us-about-designing-experiences#97">Learning through Play </a> </li></div><div><li>98. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/stephenpa/what-board-games-can-teach-us-about-designing-experiences#98">⟳ </a></li></div><div></div><div><li>100. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/stephenpa/what-board-games-can-teach-us-about-designing-experiences#100">PATH </a></li></div><div><li>101. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/stephenpa/what-board-games-can-teach-us-about-designing-experiences#101">PATH SANDBOX </a></li></div><div><li>102. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/stephenpa/what-board-games-can-teach-us-about-designing-experiences#102">⟳PATH SANDBOX </a></li></div><div><li>103. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/stephenpa/what-board-games-can-teach-us-about-designing-experiences#103">PATH SANDBOXLOOP </a></li></div><div><li>104. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/stephenpa/what-board-games-can-teach-us-about-designing-experiences#104">PATH SANDBOXLOOP </a></li></div><div><li>105. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/stephenpa/what-board-games-can-teach-us-about-designing-experiences#105">ENDS IN AN EXCHANGE PATH SANDBOXLOOP </a> </li></div><div><li>106. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/stephenpa/what-board-games-can-teach-us-about-designing-experiences#106">ENDS IN AN EXCHANGE ENDS </a> IN LEARNING THROUGH DISCOVERY & CONSTRUCTION PATH SANDBOX LOOP </li></div><div><li>107. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/stephenpa/what-board-games-can-teach-us-about-designing-experiences#107">ENDS IN AN EXCHANGE ENDS </a> IN LEARNING THROUGH DISCOVERY & CONSTRUCTION ENDS IN LEARNING THROUGH PATTERN RECOGNITION PATH SANDBOXLOOP </li></div><div><li>108. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/stephenpa/what-board-games-can-teach-us-about-designing-experiences#108">Games. Play. Simulations. </a> Role-Playing. Making. These can be powerful tools for learning. More than ever, we need new tools and systems to help us understand each other and the world we live in. More than ever, we need tools to help us learn through safe, playful interactions. </li></div><div><li>109. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/stephenpa/what-board-games-can-teach-us-about-designing-experiences#109">“It feels rewarding </a> to overcome a difﬁcult challenge. You put a game back in the box and we’ve not changed the world at all. But we’ve changed something about ourselves.”    —Randy Hoyt, Foxtrot Games </li></div><div><li>110. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/stephenpa/what-board-games-can-teach-us-about-designing-experiences#110">Change hearts & </a> Minds get everyone to embrace the mental model behind an agenda </li></div><div><li>111. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/stephenpa/what-board-games-can-teach-us-about-designing-experiences#111">Change hearts & </a> Minds get everyone to embrace the mental model behind an agenda create a shared, emergent mental model by working together Work & Learn together “ </li></div><div></div><div><li>113. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/stephenpa/what-board-games-can-teach-us-about-designing-experiences#113">Thank you… StephenP.Anderson @stephenanderson www.poetpainter.com | </a> www.slideshare.net/stephenpa …and go play some games! </li></div><div><li>114. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/stephenpa/what-board-games-can-teach-us-about-designing-experiences#114">LUNCH!StephenP.Anderson @stephenanderson www.poetpainter.com | www.slideshare.net/stephenpa </a> </li></div><div><li>115. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/stephenpa/what-board-games-can-teach-us-about-designing-experiences#115">Interested in learning </a> more? http://bit.ly/uxandgames </li></div></ul></div></div><div class="actions-menu-container ActionsMenu_root__4k507" data-cy="actions-menu-mobile"><button type="button" class="Button_root__i1yp0 Button_secondary__hHiHI Button_text__ZT_3O Button_small__sqsEx Button_icon__1C4qi save-button" data-testid="button" aria-label="Save What Board Games can Teach Us about Designing Experiences for later" data-saved="false" data-cy="loggedout-save-slideshow-button" aria-haspopup="dialog" aria-controls=":Ricf6:" popovertarget=":Ricf6:" style="anchor-name:--popover-Ricf6"><span 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20:22:46 UTC","description":"There’s a reason so many board gamers show up UX events. The same skills that make us great information wranglers are the same things that make board games like Catan, Pandemic and yes, even Exploding Kittens so appealing! It should come as no surprise that we’ve seen prominent UX leaders cross over into board game design (Matt Leacock, Dirk Knemeyer).\r\nIf we scratch beneath the surface, there’s a set of shared skills (and struggles) common to these different professions. Specifically: the spatial arrangement of information, visual encoding of information, creating designed spaces, a systems view, playtesting / user testing, competing tensions, triggering emotional responses, and many more.\r\nOkay, so what? Sure, it’s kind of neat that we have so much in common. But how might this change what I do at $largecompany? Here’s the honest truth: The game design profession is just a little bit farther down the road than us, and we have a lot to learn from this group if we can look past the superficial differences. 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","tags":["market size","hayday","boombeach"],"url":"https://www.slideshare.net/slideshow/game-development-workshop-with-unity3d/62026402","userLogin":"ebtihajkhan","userName":"Ebtihaj khan","viewCount":985},{"algorithmId":"5","displayTitle":"UMLの本当の価値を知っていますか？ツールで引き出すその真価！ /GTMF2019","isSavedByCurrentUser":false,"pageCount":32,"score":0.48657,"slideshowId":"159583261","sourceName":"cm_interact","strippedTitle":"uml-gtmf2019-159583261","thumbnail":"https://cdn.slidesharecdn.com/ss_thumbnails/gtmf17slideshare-190801020922-thumbnail.jpg?width=600\u0026height=600\u0026fit=bounds","description":"UMLがどのようなものかは、最近では多くの方に認知されています。しかし、現状は部分的に動作などを絵として表現するような利用にとどまります。 \r\nUMLは、専用のUMLツールと組み合わせて使うことで、その真価を発揮します。 \r\nこのセッションでは、「ゲームの世界観を構成するデータ(情報)の構造・関係やゲームシステムのルールの表現」「表現した内容をツールで解析し活用」「チームメンバーとの情報共有」について、UMLとUMLツールがどのように役立つかを紹介します。","tags":[],"url":"https://www.slideshare.net/slideshow/uml-gtmf2019-159583261/159583261","userLogin":"GTMF","userName":"Game Tools \u0026 Middleware Forum","viewCount":3809},{"algorithmId":"5","displayTitle":"MMORPGで考えるゲームデザイン（2014年改訂版）","isSavedByCurrentUser":false,"pageCount":77,"score":0.485903,"slideshowId":"35466482","sourceName":"cm_interact","strippedTitle":"mmog-no-pic","thumbnail":"https://cdn.slidesharecdn.com/ss_thumbnails/mmognopic-140604022458-phpapp01-thumbnail.jpg?width=600\u0026height=600\u0026fit=bounds","description":"（株）Aimingの社内勉強会のスピーチで使用したスライドです。公開に当たって画像を削除しております。ご了承ください。\r\n\r\n・目次\r\n1 MMORPGの成立\r\n　Ultima Online、Ever QuestからWoWまで、MMORPGの成立とゲームシステムの変遷\r\n2 行動のデザイン\r\n　プレイヤーの動線で考える→システムとコンテンツの配置\r\n　時間軸で考える→ゲームの成長曲線\r\n　　成長スピードの緩急／プレイタイムからの逆算\r\n3 今日的なMMORPGの形（←2014年版追加）\r\n　今日のスマホのゲームでMMORPGのデザインがどのように生かされているか\r\n\r\n・概要\r\nネイティブアプリのリッチ化や、「剣と魔法のログレス」などのヒットにより、MMORPGや常時接続型のオンラインゲームが再び今日的なテーマとして脚光を浴びています。\r\n\r\nそこで、オンラインのゲームデザインのエッセンスが詰まったMMORPGというジャンルを分解し、そのゲームメカニクスを、プレイヤーの動線を軸に再構築していく手法（＝Aiming的な発想）を考えてみようと思います。\r\n\r\nまずはMMORPG（多人数同時参加型オンラインRPG）成立の歴史をひも解き、ゲームの代表的なメカニクスを振り返り、次に「プレイヤーの行動をデザインする」という切り口で、ゲームシステムがどのように機能するのかを考えます。最後に、現在のスマートフォン向けゲームで、MMORPG的な発想がどのように適用されているかを考えます。\r\n\r\n※本スピーチは、2012年2月に社内勉強会で行った「MMORPGで考えるゲームデザイン」の2014年改訂版です。","tags":["game design","video games"],"url":"https://www.slideshare.net/slideshow/mmog-no-pic/35466482","userLogin":"onoremiz","userName":"Katsumi Mizushima","viewCount":44167},{"algorithmId":"5","displayTitle":"i/o extended: Intro to \u003cUX\u003e Design ","isSavedByCurrentUser":false,"pageCount":58,"score":0.485795,"slideshowId":"249771801","sourceName":"cm_interact","strippedTitle":"io-extended-intro-to-ux-design","thumbnail":"https://cdn.slidesharecdn.com/ss_thumbnails/introtoux-ioextended-210716222849-thumbnail.jpg?width=600\u0026height=600\u0026fit=bounds","description":"What will you learn:\r\n- What is UX Design? \r\n- UX vs UI Designers\r\n- The psychology behind UX design\r\n- Tips on upgrading your designs","tags":["ux design"],"url":"https://www.slideshare.net/slideshow/io-extended-intro-to-ux-design/249771801","userLogin":"GDGKuwaitGoogleDevel","userName":"GDGKuwaitGoogleDevel","viewCount":3093},{"algorithmId":"5","displayTitle":"Machinationの紹介","isSavedByCurrentUser":false,"pageCount":45,"score":0.483174,"slideshowId":"23307254","sourceName":"cm_interact","strippedTitle":"machination","thumbnail":"https://cdn.slidesharecdn.com/ss_thumbnails/machination-130621220403-phpapp02-thumbnail.jpg?width=600\u0026height=600\u0026fit=bounds","description":"　Game Community Summit 2013 でお話しさせていただいた Machination 話のスライドです。\r\n\r\n　上記スライドの「DEMO」の段階で用いたマキネーションのファイルは次のリンクからダウンロード可能です。マキネーションツールの File \u003e Open からロードすることができます！\r\n\r\n- https://dl.dropboxusercontent.com/u/1534057/GCS/2013/soul_01.xml\r\n- https://dl.dropboxusercontent.com/u/1534057/GCS/2013/soul_02.xml\r\n- https://dl.dropboxusercontent.com/u/1534057/GCS/2013/soul_03.xml","tags":["machination"],"url":"https://www.slideshare.net/slideshow/machination/23307254","userLogin":"minahito","userName":"Kazuhisa Minato","viewCount":12937},{"algorithmId":"5","displayTitle":"Game monetization: Overview of monetization methods for free-to-play games","isSavedByCurrentUser":false,"pageCount":23,"score":0.483016,"slideshowId":"50854762","sourceName":"cm_interact","strippedTitle":"game-monetization-overview-of-monetization-methods-for-freetoplay-games","thumbnail":"https://cdn.slidesharecdn.com/ss_thumbnails/gamemonetization-150723165338-lva1-app6892-thumbnail.jpg?width=600\u0026height=600\u0026fit=bounds","description":"This document provides an overview of monetization methods for free-to-play games. 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However, it suggests that all visual models are built upon common visual elements that can be used to make sense of complex ideas.","tags":["data visualization","visualdesign","external visual representations"],"url":"https://www.slideshare.net/slideshow/place-in-space-aka-how-to-design-a-concept-model/61744662","userLogin":"stephenpa","userName":"Stephen Anderson","viewCount":49815},{"algorithmId":"21","displayTitle":"Hooked on a Feeling","isSavedByCurrentUser":false,"pageCount":122,"score":0,"slideshowId":"55331050","sourceName":"li_interact","strippedTitle":"hooked-on-a-feeling-55331050","thumbnail":"https://cdn.slidesharecdn.com/ss_thumbnails/hookedonafeeling-isa15-151120104409-lva1-app6891-thumbnail.jpg?width=600\u0026height=600\u0026fit=bounds","description":"For all of the hype around “user experience” it often feels like we struggle with what it means to actually craft an experience. We build and ship products that are perfectly fine. 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Anderson will explore the subtle, but critical ways we can level up our work, bringing a depth and richness to the experiences we shape.\r\n","tags":["craftsmanship","experience design","experiences"],"url":"https://www.slideshare.net/slideshow/hooked-on-a-feeling-55331050/55331050","userLogin":"stephenpa","userName":"Stephen Anderson","viewCount":37912},{"algorithmId":"21","displayTitle":"Ideas You Can Play With","isSavedByCurrentUser":false,"pageCount":156,"score":0,"slideshowId":"17196026","sourceName":"li_interact","strippedTitle":"ideas-you-can-play-with","thumbnail":"https://cdn.slidesharecdn.com/ss_thumbnails/ideasyoucanplaywith-stephenpanderson-130314065702-phpapp01-thumbnail.jpg?width=600\u0026height=600\u0026fit=bounds","description":"The document discusses Walt Disney's early experiments with animation techniques from the 1920s to 1940s. It notes that Disney borrowed a stop motion camera from his boss in the early 1920s to create hand-drawn animated films called \"Laugh-O-Grams\". In 1928, Disney experimented with synchronizing audio with film animation. From 1929-1939, more than 75 \"Silly Symphonies\" were created to further explore advances in sound, color, and animation. 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It outlines a 9 step process:\n\n1. Identify specific business goals and behaviors to encourage. \n2. Translate behaviors into quantifiable data that can be tracked. \n3. Attach points to tracked behaviors.\n4. Translate points into a periodic score and other useful information.\n5. Display the score in an engaging way.\n6. Create rules to translate data into helpful feedback. \n7. Set challenges and rewards.\n8. Add social elements for comparison to others.\n9. 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The overall message is that principles provide consistency, shared vision, and a basis for objective evaluation in UX design.","tags":["usability","web design","ux"],"url":"https://www.slideshare.net/slideshow/design-principles-philopsohy-of-ux-whitney-hess/10236438","userLogin":"usarte","userName":"www.usarte.co","viewCount":4395},{"algorithmId":"3","displayTitle":"Design Principles: The Philosophy of UX","isSavedByCurrentUser":false,"pageCount":80,"score":0.459,"slideshowId":"7832733","sourceName":"cm_text","strippedTitle":"design-principles-the-philosophy-of-ux","thumbnail":"https://cdn.slidesharecdn.com/ss_thumbnails/designprinciplesphilopsohyofux-v2-1-110504092232-phpapp02-thumbnail.jpg?width=600\u0026height=600\u0026fit=bounds","description":"The visual principles of harmony, unity, contrast, emphasis, variety, balance, proportion, repetition, texture and movement (and others) are widely recognized and practiced, even when they aren’t formally articulated. 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Guiding principles are the broad philosophy or fundamental beliefs that steer an organization, team or individual’s decision making, irrespective of the project goals, constraints, or resources. \n\nWhitney will share a universally-applicable set of experience design principles that we should all strive to follow, and will explore how you can create and use your own guiding principles to take your site or product to the next level.","tags":["mantra","user experience","design fail"],"url":"https://www.slideshare.net/slideshow/design-principles-the-philosophy-of-ux/7832733","userLogin":"whitneyhess","userName":"Whitney Hess","viewCount":150673},{"algorithmId":"3","displayTitle":"Guiding Principles For Teen Games","isSavedByCurrentUser":false,"pageCount":31,"score":0.4589,"slideshowId":"79205892","sourceName":"cm_text","strippedTitle":"guiding-principles-for-teen-games","thumbnail":"https://cdn.slidesharecdn.com/ss_thumbnails/seriousplay2017-hkm-170828070607-thumbnail.jpg?width=600\u0026height=600\u0026fit=bounds","description":"This talk shares insights identifying common qualities of games that may promote teen thriving with positive psychology practices. iThrive utilized a two-tiered approach to find these qualities and create a road map for developers to design for positive psychology practices. Experts at a series of think tanks, lead by McDonald, deconstructed the positive psychology concepts into guidelines for positive psychology constructs, both in terms of what systems and features might help and harm the promotion of these practices in players. A semester’s long study with design students, lead by Rusch, revealed that games with the strongest positive psychology components were those that had the most emotional impact, and few game features. Insights from both investigations will be shared, including exemplar games that align with a set of positive psychology practices; the common qualities those games share; and design tips for creating products that can support teen thriving.\r\n\r\nPositive psychology practices promote positive youth development, but how can these practices be embedded in games? Drawing from insights collected from industry experts and game design students engaged in a semester-long study, we constructed a road map of the qualities of games that might lead to positive psychology habits.","tags":["ithrive games","psychology","serious play conference"],"url":"https://www.slideshare.net/slideshow/guiding-principles-for-teen-games/79205892","userLogin":"SeriousGamesAssoc","userName":"SeriousGamesAssoc","viewCount":206},{"algorithmId":"3","displayTitle":"Designing for meaningful_experiences_i_xda slideshare","isSavedByCurrentUser":false,"pageCount":91,"score":0.4545,"slideshowId":"5997860","sourceName":"cm_text","strippedTitle":"designing-for-meaningfulexperiencesixda-slideshare","thumbnail":"https://cdn.slidesharecdn.com/ss_thumbnails/designingformeaningfulexperiencesixdaslideshare-101201115234-phpapp02-thumbnail.jpg?width=600\u0026height=600\u0026fit=bounds","description":"David Kozatch gave a presentation on designing for meaningful experiences. He discussed how technological innovation has evolved from one-way communication to greater collaboration. To design meaningful experiences, companies should focus on emotion, polite interfaces, and adaptive interfaces that anticipate user needs. An adaptive interface improves with user interaction by developing a model of their behavior. Creating meaningful experiences requires engaging users early and encouraging participation. Designers should match users' mental models and test for emotional language.","tags":["usability","user experience","ixda"],"url":"https://www.slideshare.net/slideshow/designing-for-meaningfulexperiencesixda-slideshare/5997860","userLogin":"dkozatch","userName":"David Kozatch","viewCount":609},{"algorithmId":"3","displayTitle":"More Than Points: Architecting Engagement Through Game Design Thinking","isSavedByCurrentUser":false,"pageCount":38,"score":0.4537,"slideshowId":"8137181","sourceName":"cm_text","strippedTitle":"more-than-points-architecting-engagement-through-game-design-thinking","thumbnail":"https://cdn.slidesharecdn.com/ss_thumbnails/ditommasomorethanpointsupa11-110528144104-phpapp01-thumbnail.jpg?width=600\u0026height=600\u0026fit=bounds","description":"The buzz surrounding gamification as an engagement platform is reaching critical mass in our industry with the bulk of attention directed to shallow, superficial layers of points \u0026 badges but there’s more to unlock. Lot’s more. \r\n\r\nBy considering the psychological underpinnings of engagement driven by intrinsic player motivation, meaningful interactions and yes - mechanics, dynamics and aesthetics we can create a framework for architecting passionate user engagement, guiding behavior and ethically satisfying business goals.","tags":["usability","gamification","minicon2011"],"url":"https://www.slideshare.net/slideshow/more-than-points-architecting-engagement-through-game-design-thinking/8137181","userLogin":"DiTommaso","userName":"Dustin DiTommaso","viewCount":3822}],"moreFromUser":[{"algorithmId":"","displayTitle":"From Paths to Sandboxes","isSavedByCurrentUser":false,"pageCount":126,"score":0,"slideshowId":"33042555","sourceName":"MORE_FROM_USER","strippedTitle":"from-paths-to-sandboxes","thumbnail":"https://cdn.slidesharecdn.com/ss_thumbnails/frompathstosandboxes-ias14-140402113255-phpapp02-thumbnail.jpg?width=600\u0026height=600\u0026fit=bounds","description":"This presentation shares the journey I’ve been on, from trying to shape and influence a user’s path, to creating sandbox environments in which people can play and amaze us! \r\n______\r\n\r\nDesigners are trained to guide users toward predetermined outcomes, but is there a better use of this persuasive psychology? What happens if we focus less on influencing desired behaviors and focus more on designing ‘sandboxes’: open-ended, generative systems? And how might we go about designing these spaces? It’s still “psychology applied to design”, but in a much more challenging and rewarding way!\r\n\r\nIn this talk, I’ll share the journey I’ve been on, from trying to shape and influence a user’s path, to creating these sandbox environments. You’ll learn why systems such as Twitter, Pinterest, and Minecraft are so maddeningly addictive, and what principles we can use to create similar experiences. We’ll look at education and the work of Maria Montessori, who wrote extensively about how to create learning environments that encourage exploration and discovery. And we’ll look at game design, considering all the varieties of games, especially those carefully designed to encourage play — a marked contrast with progression games designed to move you through a series of ever-increasing challenges, each converging upon the same solution. Finally, we’ll look at web applications, and I’ll share how this thinking might influence your work, from how you respond to new feature requests to how you design for behavior change in a more mature way.","tags":["uxnz","ias14","ixd"],"url":"https://www.slideshare.net/slideshow/from-paths-to-sandboxes/33042555","userLogin":"stephenpa","userName":"Stephen Anderson","viewCount":145823},{"algorithmId":"","displayTitle":"What's Your Perception Strategy? (Why It's NOT All About Content)","isSavedByCurrentUser":false,"pageCount":143,"score":0,"slideshowId":"12140573","sourceName":"MORE_FROM_USER","strippedTitle":"whats-your-perception-strategy-why-its-not-all-about-content","thumbnail":"https://cdn.slidesharecdn.com/ss_thumbnails/perception-strategy-ias12-120324084240-phpapp02-thumbnail.jpg?width=600\u0026height=600\u0026fit=bounds","description":"If we focus too much on content, we ignore what we know about how our associative brain comes to makes sense new information. Think about how many people respond before reading past the first sentence of an email, or how a magazine article doesn't get the same reaction when displayed in HTML. Or consider how knowing the author of a publication influences your judgement of that content.\n\nPicking up from the session Stephen P. Anderson gave last year on \"The Stories We Construct\" (a biological look at the narratives that influence behavior), this session focuses on how we come to perceive—and respond to— information. From phantom limbs to magicians fooling our senses, Stephen proposes a model that makes sense of how we truly experience information. Practical? You'll leave with a deep understanding of everything UX is about and an awareness of common practices that don't account for this knowledge.","tags":["user experience","ux","awareness"],"url":"https://www.slideshare.net/slideshow/whats-your-perception-strategy-why-its-not-all-about-content/12140573","userLogin":"stephenpa","userName":"Stephen Anderson","viewCount":183890},{"algorithmId":"","displayTitle":"Playing Games with Your Career","isSavedByCurrentUser":false,"pageCount":136,"score":0,"slideshowId":"8625384","sourceName":"MORE_FROM_USER","strippedTitle":"playing-games-with-your-career","thumbnail":"https://cdn.slidesharecdn.com/ss_thumbnails/playing-games-with-your-career-stephenpa-110718092348-phpapp02-thumbnail.jpg?width=600\u0026height=600\u0026fit=bounds","description":"This document discusses viewing one's career or work as a game to be played. It suggests adopting a playful mindset and explores concepts like player types, goals, and choosing how to play the game. The document provides tips on developing curiosity, self-awareness, critical thinking skills, and autonomy to help one approach their career in a more engaged and self-directed manner. Overall, it promotes finding joy and passion in one's work to make the job feel more like a fun game being played.","tags":["play","gaming","career"],"url":"https://www.slideshare.net/slideshow/playing-games-with-your-career/8625384","userLogin":"stephenpa","userName":"Stephen Anderson","viewCount":44696},{"algorithmId":"","displayTitle":"The Stories We Construct","isSavedByCurrentUser":false,"pageCount":104,"score":0,"slideshowId":"7522955","sourceName":"MORE_FROM_USER","strippedTitle":"the-stories-we-construct","thumbnail":"https://cdn.slidesharecdn.com/ss_thumbnails/storiesweconstruct-iasummit-110405093333-phpapp02-thumbnail.jpg?width=600\u0026height=600\u0026fit=bounds","description":"How are stories constructed? // The things we buy, the decisions we make, how we spend our time— stories govern all these actions. But how are these stories constructed? Specifically, what have we learned about how our brains make sense of and integrate new information?","tags":["personal narrative","experiences","story"],"url":"https://www.slideshare.net/slideshow/the-stories-we-construct/7522955","userLogin":"stephenpa","userName":"Stephen Anderson","viewCount":51295},{"algorithmId":"","displayTitle":"Critical Thinking forUX Designers (Workshop)","isSavedByCurrentUser":false,"pageCount":210,"score":0,"slideshowId":"7420508","sourceName":"MORE_FROM_USER","strippedTitle":"critical-thinking-forux-designers-workshop","thumbnail":"https://cdn.slidesharecdn.com/ss_thumbnails/critical-thinking-for-ux-designers-workshop-110328145626-phpapp02-thumbnail.jpg?width=600\u0026height=600\u0026fit=bounds","description":"This document provides an overview of critical thinking skills for UX designers. It discusses how critical thinking is not about tools but the thinking process that leads to tools. It encourages writing an \"obituary\" for your ideas to test their viability. It explores concepts like the limbic system in the brain and different thinking shapes like 'Z' thinkers who reframe problems. It advocates understanding context, current problems, and desired outcomes. It presents design thinking activities like role playing a browser, seeing through different perspectives, and using classical invention techniques. The overall message is that critical thinking opens up new opportunities by solving problems in novel ways.","tags":["user experience","ux","creative problem solving"],"url":"https://www.slideshare.net/slideshow/critical-thinking-forux-designers-workshop/7420508","userLogin":"stephenpa","userName":"Stephen Anderson","viewCount":114482},{"algorithmId":"","displayTitle":"Long after the Thrill: Sustaining Passionate Users (SxSW Version)","isSavedByCurrentUser":false,"pageCount":132,"score":0,"slideshowId":"7270264","sourceName":"MORE_FROM_USER","strippedTitle":"long-after-the-thrill-sustaining-passionate-users-sxsw-version","thumbnail":"https://cdn.slidesharecdn.com/ss_thumbnails/longafterthethrillsustainingpassionateusers-sxsw-110315081802-phpapp01-thumbnail.jpg?width=600\u0026height=600\u0026fit=bounds","description":"This document discusses how to sustain passionate users over the long term by adding elements of gameplay to otherwise mundane activities. It suggests motivating consumer behavior through game mechanics like points, levels, badges etc. and maintaining user engagement through continual novel and delightful challenges that allow users to extend and exercise their capacities. The document also provides examples of how different attitudes and approaches can make the same content more interesting and fun for users.","tags":["psychology","motivation","feedback-loops"],"url":"https://www.slideshare.net/slideshow/long-after-the-thrill-sustaining-passionate-users-sxsw-version/7270264","userLogin":"stephenpa","userName":"Stephen Anderson","viewCount":8605},{"algorithmId":"","displayTitle":"Long After the Thrill: Sustaining Passionate Users","isSavedByCurrentUser":false,"pageCount":63,"score":0,"slideshowId":"6973451","sourceName":"MORE_FROM_USER","strippedTitle":"long-after-the-thrill-sustaining-passionate-users","thumbnail":"https://cdn.slidesharecdn.com/ss_thumbnails/longafterthethrill-sustainingpassionateusers-stephenpa-110218081813-phpapp01-thumbnail.jpg?width=600\u0026height=600\u0026fit=bounds","description":"The document discusses how to sustain passionate users through challenges and continual updates. It notes that delight does not last, and that sustaining users long-term requires more than just delightful experiences. Some factors that motivate people to stick with web apps and services for many years include continual improvements, reliability, ease of use, functionality, and social aspects like friends using the same service. The document also discusses game mechanics and gamification, noting they can add fun layers but are an oversimplification of game design.","tags":["motivation","interaction-design","seductive-interactions"],"url":"https://www.slideshare.net/slideshow/long-after-the-thrill-sustaining-passionate-users/6973451","userLogin":"stephenpa","userName":"Stephen Anderson","viewCount":30292},{"algorithmId":"","displayTitle":"Seductive Interactions (Idea 09 Version)","isSavedByCurrentUser":false,"pageCount":175,"score":0,"slideshowId":"2175852","sourceName":"MORE_FROM_USER","strippedTitle":"seductive-interactions-idea-09-version","thumbnail":"https://cdn.slidesharecdn.com/ss_thumbnails/artandscienceofseductiveinteractions-idea09-091009103216-phpapp02-thumbnail.jpg?width=600\u0026height=600\u0026fit=bounds","description":"The document discusses strategies for increasing user engagement and retention through seductive design. It provides examples of how music application iLike used feedback loops, challenges, and social proof to increase user interaction. It also discusses how delivering unexpected value like games helped motivate continued use. The document advocates designing for human psychology by leveraging curiosity, control, and novelty to remove friction and increase motivation for using a product or service.","tags":["persuasion","sxsw2010"],"url":"https://www.slideshare.net/slideshow/seductive-interactions-idea-09-version/2175852","userLogin":"stephenpa","userName":"Stephen Anderson","viewCount":159617},{"algorithmId":"","displayTitle":"The Art \u0026 Science of Seductive Interactions","isSavedByCurrentUser":false,"pageCount":143,"score":0,"slideshowId":"1195392","sourceName":"MORE_FROM_USER","strippedTitle":"the-art-science-of-seductive-interactions","thumbnail":"https://cdn.slidesharecdn.com/ss_thumbnails/seductive-interactions-stephen-p-anderson-090325074710-phpapp02-thumbnail.jpg?width=600\u0026height=600\u0026fit=bounds","description":"To be good user experience folks, we need to crack open some psych 101 textbooks, learn what motivates people and then bake these ideas into our designs.","tags":["service","interaction","informationarchitecture"],"url":"https://www.slideshare.net/slideshow/the-art-science-of-seductive-interactions/1195392","userLogin":"stephenpa","userName":"Stephen Anderson","viewCount":151205},{"algorithmId":"","displayTitle":"Sorting Things Out: An Introduction to Card Sorting","isSavedByCurrentUser":false,"pageCount":51,"score":0,"slideshowId":"1106029","sourceName":"MORE_FROM_USER","strippedTitle":"sorting-things-out-an-introduction-to-card-sorting","thumbnail":"https://cdn.slidesharecdn.com/ss_thumbnails/sorting-things-outstephen-p-anderson-090305090343-phpapp01-thumbnail.jpg?width=600\u0026height=600\u0026fit=bounds","description":"Card sorting is a user-centered design method to help organize a website's content in a way that matches how users think. It involves having participants sort cards with content or functions into logical groups. This provides insights into how users mentally organize information and suggests an overall website structure and navigation. Key aspects include selecting representative content for the cards, choosing participants, and determining whether an open or closed sort is most appropriate based on the goal of validating an existing structure or discovering a new one. The results should be taken as input rather than defining the final structure, and conversations during sorting provide more valuable insights than numerical groupings alone.","tags":["userexperience","process","webdesign"],"url":"https://www.slideshare.net/stephenpa/sorting-things-out-an-introduction-to-card-sorting","userLogin":"stephenpa","userName":"Stephen Anderson","viewCount":24398},{"algorithmId":"","displayTitle":"Rock Bands, Guitar Heroes And Management Theory","isSavedByCurrentUser":false,"pageCount":182,"score":0,"slideshowId":"853402","sourceName":"MORE_FROM_USER","strippedTitle":"rock-bands-guitar-heroes-and-management-theory-presentation","thumbnail":"https://cdn.slidesharecdn.com/ss_thumbnails/rock-bands-guitar-heroes-and-management-theory-stephen-p-anderson-1229524729989984-1-thumbnail.jpg?width=600\u0026height=600\u0026fit=bounds","description":"What do rock bands have to do with management? Groups and organizations, just like musicians, don’t all work and behave in the same way. In this presentation, I to the music industry to describe four organizational archetypes—each with a different set of values and way of working. By understanding each of these work cultures, the culture you work in, and the work style that best fits you personally, we can make sense of the conflicts we face at work and become more effective at our job, whether we’re employees, managers or—rock stars!","tags":["entrepreneur","management","corporate_culture"],"url":"https://www.slideshare.net/slideshow/rock-bands-guitar-heroes-and-management-theory-presentation/853402","userLogin":"stephenpa","userName":"Stephen Anderson","viewCount":81877},{"algorithmId":"","displayTitle":"See What I Mean (Part 1)","isSavedByCurrentUser":false,"pageCount":196,"score":0,"slideshowId":"536673","sourceName":"MORE_FROM_USER","strippedTitle":"see-what-i-mean","thumbnail":"https://cdn.slidesharecdn.com/ss_thumbnails/seewhatimeanpart1-1217517445500174-9-thumbnail.jpg?width=600\u0026height=600\u0026fit=bounds","description":"We all work with information. In our web sites. Our web apps. Print communications. Graphs, and charts. But how exactly do you present information in a way that simplifies the complex, communicates powerfully, and actually delights people?\r\n\r\nIn this presentation, Travis Isaacs and I share some of our information design secrets. From travel plans to search results to quarterly earnings statements—here's a handful of information design and data visualization case studies, identifying principles that apply to just about any project.\r\n\r\nLearn how to identify and group related information, create a visual hierarchy, draw focus to the most important content, use images appropriately, see familiar data in a fresh new way, and much more!","tags":["form","forms","tufte"],"url":"https://www.slideshare.net/slideshow/see-what-i-mean/536673","userLogin":"stephenpa","userName":"Stephen Anderson","viewCount":10873},{"algorithmId":"","displayTitle":"Leading the Rebellion: Turning Visionary Ideas into Reality","isSavedByCurrentUser":false,"pageCount":96,"score":0,"slideshowId":"396075","sourceName":"MORE_FROM_USER","strippedTitle":"leading-the-rebellion-turning-visionary-ideas-into-realityleading-the-rebellion-turning-visionary-ideas-into-reality","thumbnail":"https://cdn.slidesharecdn.com/ss_thumbnails/leading-the-rebellionstephen-p-anderson-1210336001740052-9-thumbnail.jpg?width=600\u0026height=600\u0026fit=bounds","description":"(My presentation from Adaptive Path MX)\r\n\r\nYou’ve got an idea. Maybe it’s a better process that’s a bit unorthodox. Or maybe it’s a new product idea you need to push through your organization. The question is: How does that idea become reality? Between procedure, politics, and other pushbacks, implementing visionary ideas — however promising — requires a lot more than a good prototype or story.\r\n\r\nTo understand how unorthodox ideas can make it through an organization, we’ll look outside the design industry to filmmaking. Specifically, we’ll look at what it took to make the one of the most influential — and disruptive — films of all time: the original Star Wars movie. If we look behind the scenes, what did it take to get George Lucas’s space fantasy from script to screen? From assembling the right team to navigating the Hollywood corporate studio environment to tapping into powerful universal patterns, speaker Stephen P. Anderson will share six lessons that we as UX Managers — and leaders — can all learn from Lucas’ adventure.","tags":["mx","adaptivepath","casestudy"],"url":"https://www.slideshare.net/slideshow/leading-the-rebellion-turning-visionary-ideas-into-realityleading-the-rebellion-turning-visionary-ideas-into-reality/396075","userLogin":"stephenpa","userName":"Stephen Anderson","viewCount":3585},{"algorithmId":"","displayTitle":"Inspiration from The Edge: New Patterns for Interface Design","isSavedByCurrentUser":false,"pageCount":147,"score":0,"slideshowId":"354113","sourceName":"MORE_FROM_USER","strippedTitle":"inspiration-from-the-edge-new-patterns-for-interface-design","thumbnail":"https://cdn.slidesharecdn.com/ss_thumbnails/edge-ui-stephen-p-anderson-1208258042419567-8-thumbnail.jpg?width=600\u0026height=600\u0026fit=bounds","description":"(My presentation from the IA Summit 2008)\n\nWant a fresh perspective on UI design? Look around. 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Anderson\n@stephenanderson #canux\nt\n ","WhatBoardGames\ncanTeachUsabout\nDesigningExperiences\nStephen P. Anderson\n@stephenanderson #canux\nDesigningTabletop\nfor\nt\n ","WhatUXcanlearnfrom bakingbread!\nMarvelcomics\nmotorcyclemaintenance\nLEGObricks\n ","Why tabletop games?\n ","Rich, nuanced, engaging\nexperiences…\nWhy tabletop games?\n ","A “Board Game” Renaissance\n ","Why tabletop games?\nBecause it’s our job.\n ","Experience design is the design of anything,\nindependent of medium or across media, with\nhuman experience as an explicit outcome and\nhuman engagement as an explicit goal.”\u2028\n\u2028\n—Jesse James Garrett\nWhy tabletop games?\nBecause it’s our job.\n ","Game Design\nArchitecture\nRestaurants\nIndustrial Design\nFilmmaking\nFiction\nScreEnwriting\nGraphic Novels\nSpeech writing / Public\nSpeaking\nAdvertising\nMusic/Entertainment\nImprov/Comedy\nTheater / Dance /\nPerforming Arts\nFine Arts\nteaching / Training\nBehavioral Economics\nPsychology / Counseling\nPolitics / Leadership\nnursing \u0026 medical\nconsultations\nFashion Design\nWayfinding\nInstructional Design\ngraphic design\ncustomer support\nMarketing / PR\nService Design\nSimilar / adjacent disciplines that also focus on\nhuman experience and engagement…\nEvent Planning\n ","“Game Design and Interaction\nDesign are fraternal twins. \u2028\nThey share almost all their DNA”\u2028\n\u2028\n—Christina Wodtke\n ","WHAT can we learn from tabletop games?\n ","A Focus on the Whole\nFRICTION!\nUse of Space\nPlaytestingExperience-Driven Orientation\nDealing wtih emotions\ntactility\nMDA\nOnboarding\nSocial interactions\nSustainingEngagement\nPlayerMotivations\nInformationDesign\n ","A Focus on the Whole\nFRICTION!\nUse of Space\nPlaytestingExperience-Driven Orientation\nDealing wtih emotions\ntactility\nMDA\nOnboarding\nSocial interactions\nSustainingEngagement\nPlayerMotivations\nInformationDesign\nExperience-Driven Orientation\n ","Meaningful\nPleasurable\nConvenient\nUsable\nReliable\nFunctional (Useful)\nFocused on\nExperiences\n(People, Activities, Context)\nFocused on\nTasks\n(Products, Features)\n© 2006 Stephen P. Anderson | poetp\nSUBJECTIVE / QUALITATIVE\nOBJECTIVE / QUANTIFIABLE\nHas personal signiﬁcance\nMemorable experience worth sharing\nSuper easy to use, works like I think\nCan be used without diﬃculty\nIs available and accurate\nWorks as programmed\nPrioritize Aesthetics (no, not Graphic Design)\n(visual, behaviors, sounds, psychology)\nDesign for FLOW (boredom vs anxiety)\nLeverage Game Mechanics/Learning Theory\n(completeness)\nHave a Personality\nCreate conversational and context aware\ninteractions\n(“Adaptive Interfaces”; narrative IA structures)\nElicit Desire\n(Limited availability, limited access, curious and\nseductive experiences)Simplify, organize, and clarify\nDisplay information visually\nReduce features and complexity\nUse language for more natural\nAdd features that support desired\nine browsing)\nHave a believable story\nCo-create value with customers\nConnect people in community\nAre part of a bigger system\nAppeal to emotional, spiritual, and\nCreate a tolerance for faults at\nAre tied to a person’s self-image,\nhighly personal\nCreating Pleasurable Interfaces:\nGetting fom Tasks to Experiences\npresented by Stephen P. Anderson | Nov 8, 2006\n“It is not enough that we b\nproducts that function, tha\nunderstandable and usable\nwe also need to build produ\nthat bring joy and excitem\npleasure and fun, and yes\nbeauty, to people’s lives.”\nTHIS IS THE“CHASM”THAT IS REALLY, REALLY\nHARD FOR ORGANIZATIONS TO CROSS\n ","Experience Focus\nProduct Focus\n ","Experience Focus\nProduct Focus\n ","people, activities\n\u0026 context\ntasks \u0026 features\noutcomes and\nexperiences\noutput and\nfunctionality\nperceptions, emotions,\nattention, memory…\ninterfaces, interactions,\nusability, etc.\nExperience Focus\nProduct Focus\n ","Thinking about the player encourages experience-driven (as\nopposed to feature-driven) design. As such, we begin our\ninvestigation with a discussion of Aesthetics, and continue\non to Dynamics, finishing with the underlying Mechanics.\n ","http://www.leagueofgamemakers.com/the-themes-they-are-a-changing/\n ","http://www.leagueofgamemakers.com/the-themes-they-are-a-changing/\nThe key was to go down a level deeper. At work, we were\ndoing a branding exercise for a product, and we listed oﬀ the\nadjectives we wanted to describe the product. I realized that a\nsimilar exercise would work here…\nI mulled over all the feedback on the mechanics: what type of\nexperience were they creating on their own? What adjectives\ndid players use to talk about the mechanics? Players described\nthe game as simple and elegant. It was calming and relaxing to\nplay. They were surprised and delighted by the richness of the\ndecisions. They said it ﬂowed smoothly, that they could play it\nover and over again.”\n— R A N D Y H O Y T , G A M E D E S I G N E R / P U B L I S H E R\n“\n ","http://www.leagueofgamemakers.com/the-themes-they-are-a-changing/\nThe key was to go down a level deeper. At work, we were\ndoing a branding exercise for a product, and we listed oﬀ the\nadjectives we wanted to describe the product. I realized that a\nsimilar exercise would work here…\nI mulled over all the feedback on the mechanics: what type of\nexperience were they creating on their own? What adjectives\ndid players use to talk about the mechanics? Players described\nthe game as simple and elegant. It was calming and relaxing to\nplay. They were surprised and delighted by the richness of the\ndecisions. They said it ﬂowed smoothly, that they could play it\nover and over again.”\n— R A N D Y H O Y T , G A M E D E S I G N E R / P U B L I S H E R\n“\n ","This image captured perfectly the feeling that the playing\nthe game produced, and I knew a theme and narrative\nwoven around this could work to produce a great experience.\nhttp://www.leagueofgamemakers.com/the-themes-they-are-a-changing/\nTangled\n ","","http://www.leagueofgamemakers.com/the-themes-they-are-a-changing/\n ","","","How often do we really let a\nsingular, desired experience\ndrive every product decision?Takeaway\nUX\n ","How often do we really let a\nsingular, desired experience\ndrive every product decision?\nadding features\npushing back on customer requests\nprioritizing the backlog\nhow we design a familiar feature\neliminating features\nDelaying releases\nTakeaway\nUX\n ","“Untilmyplayersfeel__________,Iwillnotship”\n ","“Untilmyplayersfeel__________,Iwillnotship”\n“Games often ship late because they ship based\non exit criteria, not deadlines… Either you ship\nsomething tiny before you run out of money, or\nyou ship late something that is sufﬁciently fun.\nThe ﬁrst are higher risk, but if the core works,\nthey’ll make it.”\n—Christina Wodtke\n ","A Focus on the Whole\nFRICTION!\nUse of Space\nPlaytestingExperience-Driven Orientation\nDealing wtih emotions\ntactility\nMDA\nOnboarding\nSocial interactions\nSustainingEngagement\nPlayerMotivations\nInformationDesign\nA Focus on the Whole\n ","","","“The Whole is Other than the Sum of the Parts”\n ","“An Experience is Other than the Sum of the Parts”\n ","","","","!=\nThe pieces are the same…\n…but the ﬁnal experience here is just WRONG!\n ","Experiences Product\n ","Production. Direction. Balance. Orchestration. Choreography.\n ","","“Designing a product is keeping ﬁve thousand\nthings in your brain and ﬁtting them all together\nin new and different ways to get what you want.\nAnd every day you discover something new that\nis a new problem or a new opportunity to ﬁt\nthese things together a little differently.\nAnd it’s that process that is the magic.” \n— Steve Jobs\n ","Do your processes encourage a focus\non the whole and how all parts fit\ntogether for a desired effect?Takeaway\nUX\n ","“Now imagine a different scenario, where the designer\nnever actually addressed the color of any of the\nbuttons at all. Instead they presented their complete\nvision where real people experienced a complete\nsystem with satisfaction… The question of a simple\nhypothesis of whether a color button would be good or\nbad would be completely ignored.\u2028\n\u2028\nWhy? because the story version of the presentation\nfocuses on the experience people will have and the\nvalue they will (hopefully) receive from the holistic\ndesign, instead of focusing on the individual featured\ncomponents — any one of which is quite meaningless\nby themselves.”\u2028\n\u2028\n—Dave Malouf\nhttps://medium.com/@daveixd/most-valuable-story-523a9fd023e6#.91qy0bsy2\n ","Do your processes encourage a focus\non the whole and how all parts fit\ntogether for a desired effect?Takeaway\nUX\n ","Takeaway\nUX\nwhat gets defined as a release?\nIs it a complete set of things?\nDo you test small parts or the entire experience?\nwhat do you measure?\nWhat’s the scope of projects you take on? \u2028\n(more epics and themes vs stories and tasks)\nwhat is the critical “core” to your experience?\ndoes your team consider how new features might play\nwith or disrupt existing features?\nDo your processes encourage a focus\non the whole and how all parts fit\ntogether for a desired effect?\n ","A Focus on the Whole\nFRICTION!\nUse of Space\nPlaytestingExperience-Driven Orientation\nDealing wtih emotions\ntactility\nMDA\nOnboarding\nSocial interactions\nSustainingEngagement\nPlayerMotivations\nInformationDesign\nPlaytesting\n ","Research Strategy Design Test/\nValidation Measurement\nEmpathize Design Ideate Prototype Test\nDiscover Define Ideate/Test/\nprototype Build \u0026 Deply Measure\nUser Research Analysis Design Prototype User testing\nTIME\nDiscovery ideation Design Validation\n ","Research Strategy Design Test/\nValidation Measurement\nEmpathize Design Ideate Prototype Test\nDiscover Define Ideate/Test/\nprototype Build \u0026 Deply Measure\nUser Research Analysis Design Prototype User testing\nTIME\nDiscovery ideation Design Validation\n ","IDEA!\n ","IDEA!\nGame is complete\nenough to begin\nplaying\n ","IDEA!\nGame is complete\nenough to begin\nplaying\nw/ inner circle\nof friends\nrepeat until\nfun!\nPlaytest!\n ","IDEA!\nGame is complete\nenough to begin\nplaying\nw/ inner circle\nof friends\nrepeat until\nfun!\nw/ outer circle\nof friends\n(to hammer out\nbugs; to try and\nbreak the game)\nPlaytest!\nPlaytest!\n ","IDEA!\nGame is complete\nenough to begin\nplaying\nw/ inner circle\nof friends\nrepeat until\nfun!\nw/ outer circle\nof friends\n(to hammer out\nbugs; to try and\nbreak the game)\nw/ random strangers\n(to test rule book\nand onboarding)\nPlaytest!\nPlaytest!\nPlaytest!\n ","IDEA!\nGame is complete\nenough to begin\nplaying\nw/ inner circle\nof friends\nrepeat until\nfun!\nw/ outer circle\nof friends\n(to hammer out\nbugs; to try and\nbreak the game)\nw/ random strangers\n(to test rule book\nand onboarding)\nPlaytest!\nPlaytest!\nPlaytest!\n“Test whatever you can, as soon as you can…\nLearn whatever you can along the way”\n ","To what extent do you include\nusers throughout the entire design\nand development process? How\nearly in the process are users able\nto play with a semi-complete\nversion your product?\nTakeaway\nUX\n ","A Focus on the Whole\nFRICTION!\nUse of Space\nPlaytestingExperience-Driven Orientation\nDealing wtih emotions\ntactility\nMDA\nOnboarding\nSocial interactions\nSustainingEngagement\nPlayerMotivations\nInformationDesign\nUse of Space\n ","","Before the page, there was space itself.\nPerhaps the simplest way to use space to\ncommunicate is to arrange or rearrange\nthings in it.”\n“\n!om “Visualizing Thought” Barbara Tversky\n ","","","","","","","Scrap\nHeap\nour Space\nTheir Space\nMYSpace\n ","Explorers\nTrade\nDeck\nScrap\nHeap\nTrade Row\n ","Explorers\nTrade\nDeck\nScrap\nHeap\nTrade Row\nDiscard\nDeck\nPersistentcards\ncards played this turn\nPoints\n ","Spatial arrangement can be a\npowerful signal of meaning.\n ","“GRID VIEW”\n ","","","","","","","","","","How are you using space and\nthe spatial arrangement of\ninformation in your work?Takeaway\nUX\n ","A Focus on the Whole\nFRICTION!\nUse of Space\nPlaytestingExperience-Driven Orientation\nDealing wtih emotions\ntactility\nMDA\nOnboarding\nSocial interactions\nSustainingEngagement\nPlayerMotivations\nInformationDesign\nFRICTION!\n ","“UX design is about removing problems from the user.\nGame design is about giving problems to the user.”\u2028\n— Raph Koster, Game design vs UX design\nhttp://www.raphkoster.com/2015/06/29/game-design-ux-design/\n“People play games for no productive reason. You go out\nof your way to put up with unnecessary obstacles…”\u2028\n—Randy Hoyt\n“The friction is the game. In UX a lot of what I did was around\neliminating friction. Friction is almost always bad (and only\nsometime strategically good). You’re just ruthless about\ngetting rid of it. In games it’s the total opposite. Whenever I’m\nruthless about getting rid of friction, there’s no game left. For\nme, the practice of game design is the practice of thoughtfully\nusing friction to create a great experience.”\u2028\n—Dirk Knemeyer\n ","Bad Friction -VS- Good Friction\n ","About the wrong stuff, yes.\nAbout the critical stuff though,\nwe should be thinking!\n ","About the wrong stuff, yes.\nAbout the critical stuff though,\nwe should be thinking!\nIs there learning or understanding involved, or should there be?\n ","Game\u2028\nExperiences\nLearning Challenge \u0026accomplishment\n(Elementof Play, Learning, Discovery, Pattern Recognition…)\nintroduce friction to\ncreate a…\n ","","","Game\u2028\nExperiences\nLearning Challenge \u0026accomplishment\n(Elementof Play, Learning, Discovery, Pattern Recognition…)\nintroduce friction to\ncreate a…\n ","Game\u2028\nExperiences\nLearning Challenge \u0026accomplishment\n(Elementof Play, Learning, Discovery, Pattern Recognition…)\nProduct\u2028\nExperiences\n—VS—\nintroduce friction to\ncreate a…\nmay (or may not) already contain\ninherent friction begging to be\nreframed as a…\n ","","“People play games for no productive reason. You go\nout of your way to put up with unnecessary obstacles…\n ","•…but people do enjoy things that are not easy to learn.\nThere’s a sense of accomplishment. Most things that\nare rewarding aren’t that easy to do… Within UX,\nthere’s a lot to be said for other kinds of experiences,\nnot just the usability or how quick something is to\nlearn.”\n•—Randy Hoyt\n“People play games for no productive reason. You go\nout of your way to put up with unnecessary obstacles…\n ","In what mays might you introduce friction\nto achieve a desired effect? In what ways\nis your work about more than ease of use\nor efficiency? Is there learning challenge\ninherent in the experience you’re working\non? If so, could this be reframed as a\nplayful learning experience?\nTakeaway\nUX\n ","A Focus on the Whole\nFRICTION!\nUse of Space\nPlaytestingExperience-Driven Orientation\nDealing wtih emotions\ntactility\nMDA\nOnboarding\nSocial interactions\nSustainingEngagement\nPlayerMotivations\nInformationDesign\n ","Learning through Play\n ","⟳\n ","","PATH\n ","PATH SANDBOX\n ","⟳PATH SANDBOX\n ","PATH SANDBOXLOOP\n ","PATH SANDBOXLOOP\n ","ENDS IN AN\nEXCHANGE\nPATH\nSANDBOXLOOP\n ","ENDS IN AN\nEXCHANGE\nENDS IN LEARNING\nTHROUGH DISCOVERY\n\u0026 CONSTRUCTION\nPATH SANDBOX\nLOOP\n ","ENDS IN AN\nEXCHANGE\nENDS IN LEARNING\nTHROUGH DISCOVERY\n\u0026 CONSTRUCTION\nENDS IN LEARNING\nTHROUGH PATTERN\nRECOGNITION\nPATH SANDBOXLOOP\n ","Games. Play. Simulations. Role-Playing. Making.\nThese can be powerful tools for learning.\nMore than ever, we need new tools and systems\nto help us understand each other and the world\nwe live in.\nMore than ever, we need tools to help us learn\nthrough safe, playful interactions.\n ","“It feels rewarding to overcome a\ndifﬁcult challenge. You put a game\nback in the box and we’ve not\nchanged the world at all. But we’ve\nchanged something about ourselves.”\u2028\n\u2028\n—Randy Hoyt, Foxtrot Games\n ","Change hearts \u0026 Minds\nget everyone to embrace the mental model behind an agenda\n ","Change hearts \u0026 Minds\nget everyone to embrace the mental model behind an agenda\ncreate a shared, emergent mental model by working together\nWork \u0026 Learn together\n“\n ","","Thank you…\nStephenP.Anderson\n@stephenanderson\nwww.poetpainter.com | www.slideshare.net/stephenpa\n…and go play some games!\n ","LUNCH!StephenP.Anderson\n@stephenanderson\nwww.poetpainter.com | www.slideshare.net/stephenpa\n ","Interested in learning more?\nhttp://bit.ly/uxandgames\n "],"twitterShareUrl":"https://twitter.com/intent/tweet?via=SlideShare\u0026text=What+Board+Games+can+Teach+Us+about+Designing+Experiences+by+%40stephenanderson+%23boardgames+%23canux+https%3A%2F%2Fwww.slideshare.net%2Fstephenpa%2Fwhat-board-games-can-teach-us-about-designing-experiences","type":"presentation","viewStats":{"views":5332,"viewsFromEmbeds":2574,"topEmbeds":[]},"slideDimensions":{"height":1080,"width":1920},"topReadSlides":[{"slideIndex":2,"ranking":2},{"slideIndex":1,"ranking":1}],"user":{"id":"2026","isFollowing":false,"login":"stephenpa","name":"Stephen Anderson","occupation":"Product Strategy \u0026 Design Consultant","organization":"any cafe with good WiFi!","photo":"https://cdn.slidesharecdn.com/profile-photo-stephenpa-48x48.jpg?cb=1688006733","photoExists":true,"shortName":"Stephen Anderson"},"views":7906},"_nextI18Next":{"initialI18nStore":{"en":{"common":{"ad":{"fallbackText":"Ad for Scribd subscription","label":"Ad","close":"Close Ad","dismiss_in":"Dismiss in","ad_info_title":"Why are you seeing this?","ad_info_description":"We use ads to keep content free and accessible for everyone. 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