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How to Boost Agency Lead Generation: 5 Strategies That Guarantee Results

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text-color-text-low-emphasis text-xs pb-2 contextual-sign-in-modal__terms-and-conditions m-auto w-[320px] pt-2 babybear:w-full" data-impression-id="linkedin-tc__button-skip-tc-text"> By clicking Continue to join or sign in, you agree to LinkedIn’s <a href="/legal/user-agreement?trk=linkedin-tc_auth-button_user-agreement" target="_blank" data-tracking-control-name="linkedin-tc_auth-button_user-agreement" data-tracking-will-navigate="true">User Agreement</a>, <a href="/legal/privacy-policy?trk=linkedin-tc_auth-button_privacy-policy" target="_blank" data-tracking-control-name="linkedin-tc_auth-button_privacy-policy" data-tracking-will-navigate="true">Privacy Policy</a>, and <a href="/legal/cookie-policy?trk=linkedin-tc_auth-button_cookie-policy" target="_blank" data-tracking-control-name="linkedin-tc_auth-button_cookie-policy" data-tracking-will-navigate="true">Cookie Policy</a>. </p> </div> </div> <!----> </section> </div> </div> </div> </div> <div class="cta-modal overflow-hidden 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data-embed-id="cover-image" alt="How to Boost Agency Lead Generation: 5 Strategies That Guarantee Results"> </div> </div> <!----> </figure> <header> <section class="core-section-container relative my-3"> <h1 class="pulse-title text-display-md text-color-text lg:text-display-lg font-bold w-11/12">How to Boost Agency Lead Generation: 5 Strategies That Guarantee Results</h1> <div class="ellipsis-menu absolute right-0 top-0"> <div class="collapsible-dropdown flex items-center relative hyphens-auto"> <button class="ellipsis-menu__trigger collapsible-dropdown__button btn-md btn-tertiary cursor-pointer !py-[6px] !px-1 flex items-center rounded-[50%] " aria-expanded="false" aria-label="Open menu" data-tracking-control-name="article-ssr-frontend-pulse_ellipsis-menu-trigger" tabindex="0"> <icon class="ellipsis-menu__trigger-icon m-0 p-0 centered-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/671xosfpvk4c0kqtyl87hashi"></icon> </button> <ul class="collapsible-dropdown__list hidden 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data-tracking-control-name="article-ssr-frontend-pulse_publisher-author-card" data-tracking-will-navigate> <span class="sr-only"> SocialSellinator </span> </a> <img class="inline-block relative w-6 h-6 " data-delayed-url="https://media.licdn.com/dms/image/v2/C4E0BAQHXeufzYXLRkQ/company-logo_100_100/company-logo_100_100/0/1631324453712?e=2147483647&amp;v=beta&amp;t=zbUlrtkJEVYC1GnCqUcj7EpfPtwMEIDiRxGxVcDtoSY" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/cs8pjfgyw96g44ln9r7tct85f" alt="SocialSellinator"> <div class="base-main-card__info self-center ml-1 flex-1 relative break-words papabear:min-w-0 mamabear:min-w-0 babybear:w-full "> <!----> <h3 class="base-main-card__title font-sans text-[18px] font-bold text-color-text overflow-hidden "> SocialSellinator </h3> <h4 class="base-main-card__subtitle body-text text-color-text overflow-hidden "> Top-Rated Digital Marketing Agency for social media marketing, SEO, PPC, content creation, and appointment setting </h4> <!----> <div class="body-text text-color-text-low-emphasis base-main-card__metadata"> Published Mar 11, 2024 </div> <!----> </div> <div class="base-main-card__ctas z-[3] self-center ml-3 babybear:ml-1 babybear:self-start"> <a class="base-main-card__cta btn-sm btn-secondary" href="https://www.linkedin.com/signup/cold-join?session_redirect=%2Fpulse%2Fhow-boost-agency-lead-generation-5-strategies-guarantee-2aetc%3Ftrk%3Darticle-ssr-frontend-pulse_more-articles_related-content-card&amp;trk=article-ssr-frontend-pulse_publisher-author-card" data-tracking-control-name="article-ssr-frontend-pulse_publisher-author-card" data-tracking-will-navigate> + Follow </a> </div> </div> </div> </section> </header> <div data-test-id="article-content-blocks"> <!----> <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class="font-[700]">Quick Guide to Boosting Agency Lead Generation</span><!----> </p> </div> <!----><!----> <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>To quickly address your search intent on </span><span class="font-[700]">increasing client leads</span><span class>, here's what you need to know:</span><!----> </p> </div> <!----><!----> <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class> <ul> <li><span class="font-[700]">Identify Your Target Audience</span><span class>: Know who you're talking to.</span><!----></li> <li><span class="font-[700]">Optimize Your Digital Presence</span><span class>: Make sure your SEO and social media game is strong.</span><!----></li> <li><span class="font-[700]">Leverage Innovative Strategies</span><span class>: Think content marketing, email campaigns, and more.</span><!----></li> <li><span class="font-[700]">Utilize the Right Tools</span><span class>: Use technology to your advantage.</span><!----></li> <li><span class="font-[700]">Nurture Your Leads</span><span class>: Turn interested prospects into loyal customers.</span><!----></li> </ul> </span><!----> </p> </div> <!----><!----> <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>Lead generation is the engine that drives your marketing agency forward. Without a steady flow of leads, your agency could face stagnation, struggling to find new clients or expand its reach. It's a challenge many face — with 37% of marketing agencies citing client acquisition as a major hurdle in 2023. Yet, this doesn't have to be your story.</span><!----> </p> </div> <!----><!----> <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class="italic">Want to learn more how we can help you with ? Click here for a </span><span class="italic font-[700]"><a href="https://www.linkedin.com/redir/redirect?url=https%3A%2F%2Fwww%2Esocialsellinator%2Ecom%2Fservices%23&amp;urlhash=50Bg&amp;trk=article-ssr-frontend-pulse_little-text-block" target="_blank" data-tracking-control-name="article-ssr-frontend-pulse_little-text-block" data-tracking-will-navigate data-test-link>quick overview of our programs. <!----></a></span><!----> </p> </div> <!----><!----> <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>In an online landscape where every click could turn into a client, the importance of generating quality leads cannot be overstated. Stagnant strategies lead to stagnant growth. But, with the right approaches — focusing on understanding your audience, optimizing your digital footprint, leveraging technology, and nurturing prospective clients — you can overcome these challenges.</span><!----> </p> </div> <!----><!----> <div class="flex flex-col mt-2" data-test-id="publishing-image-block" rel="ugc"> <figure> <img class="lazy-load block w-full" data-delayed-url="https://media.licdn.com/dms/image/v2/D5612AQEFa0nntoXpzQ/article-inline_image-shrink_1000_1488/article-inline_image-shrink_1000_1488/0/1710181510523?e=2147483647&amp;v=beta&amp;t=qDzsdyApCoIYAT7oj4Hg1a8GuoxP8Ys56M9u-3j1OAQ"> <!----> </figure> </div> <!----><!----> <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>Let's dive into how to revamp your agency's lead generation process to not just attract leads but convert them into champions of your brand.</span><!----> </p> </div> <!----><!----> <div class="article-main__content" data-test-id="publishing-text-block"> <h3><span class>Define Your Target Audience</span><!----></h3> </div> <!----><!----> <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>Defining your target audience is like choosing the right bait for fishing. You need to know what fish you're aiming to catch before you can decide on the bait. Similarly, understanding who your ideal clients are is crucial to crafting messages that resonate and attract them to your agency. Let's break it down into </span><span class="font-[700]">Demographics</span><span class>, </span><span class="font-[700]">Industry Research</span><span class>, and </span><span class="font-[700]">Buyer Personas</span><span class>.</span><!----> </p> </div> <!----><!----> <div class="article-main__content" data-test-id="publishing-text-block"> <h3><span class>Demographics</span><!----></h3> </div> <!----><!----> <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>Demographics are the basic facts about your potential clients. These include age, gender, location, income level, education, and occupation. For example, if your agency specializes in digital marketing for small businesses, your target demographic might be small business owners aged 30-50, located in urban areas, with an annual revenue of $100,000 to $1 million.</span><!----> </p> </div> <!----><!----> <div class="article-main__content" data-test-id="publishing-text-block"> <h3><span class>Industry Research</span><!----></h3> </div> <!----><!----> <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>To effectively target your audience, you need to dive deep into industry research. This involves understanding the market trends, challenges, and needs of the businesses you aim to serve. For instance, if you're targeting the healthcare sector, staying updated on regulations, patient engagement strategies, and digital adoption in healthcare will make your agency more relevant and appealing to potential clients in this field.</span><!----> </p> </div> <!----><!----> <div class="article-main__content" data-test-id="publishing-text-block"> <h3><span class>Buyer Personas</span><!----></h3> </div> <!----><!----> <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>Creating buyer personas takes your target audience definition a step further. A buyer persona is a detailed profile of an imaginary person who represents your ideal client. This includes not just demographic information, but also their goals, challenges, interests, and behaviors. For example, "Clinic Owner Olivia" might be a persona for a digital marketing agency focusing on healthcare. Olivia is in her 40s, owns a small to medium-sized clinic, struggles with attracting new patients through digital channels, and is keen on improving her clinic's online presence without overspending.</span><!----> </p> </div> <!----><!----> <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>By crafting detailed buyer personas, you can tailor your marketing messages, content, and services to address the specific pain points and aspirations of your target audience. This personalized approach is far more effective than a one-size-fits-all strategy in capturing the attention of potential leads.</span><!----> </p> </div> <!----><!----> <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class="font-[700]">In summary</span><span class>, understanding your target audience through demographics, industry research, and buyer personas is a critical step in enhancing your agency's lead generation efforts. It enables you to create more targeted, relevant, and compelling marketing strategies that resonate with the right people, making them more likely to engage with your </span><span class="font-[700]"><a href="https://www.linkedin.com/redir/redirect?url=https%3A%2F%2Fwww%2Equora%2Ecom%2FWhats-the-best-lead-generation-method-for-marketing-agencies&amp;urlhash=I2-_&amp;trk=article-ssr-frontend-pulse_little-text-block" target="_blank" data-tracking-control-name="article-ssr-frontend-pulse_little-text-block" data-tracking-will-navigate data-test-link>agency <!----></a></span><span class>.</span><!----> </p> </div> <!----><!----> <div class="flex flex-col mt-2" data-test-id="publishing-image-block" rel="ugc"> <figure> <img class="lazy-load block w-full" data-delayed-url="https://media.licdn.com/dms/image/v2/D5612AQGLbQ0NvZw0iw/article-inline_image-shrink_1000_1488/article-inline_image-shrink_1000_1488/0/1710181494283?e=2147483647&amp;v=beta&amp;t=RNIVv5JJbvzxf8o-z9t0Q-WpkvSehr6QaY6JtldzIF0"> <!----> </figure> </div> <!----><!----> <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>We'll explore how to leverage your digital presence to attract these well-defined audiences effectively.</span><!----> </p> </div> <!----><!----> <div class="article-main__content" data-test-id="publishing-text-block"> <h3><span class>Optimize Digital Presence for Lead Generation</span><!----></h3> </div> <!----><!----> <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>Your agency's online presence is more than just a billboard—it's a dynamic platform to attract, engage, and convert potential leads. Optimizing this presence across various channels is crucial for effective agency lead generation. Let's dive into how you can make the most of SEO, Content Marketing, Social Media, Landing Pages, and MarketingCloudFX to boost your lead generation efforts.</span><!----> </p> </div> <!----><!----> <div class="article-main__content" data-test-id="publishing-text-block"> <h3><span class>SEO: Your Foundation for Visibility</span><!----></h3> </div> <!----><!----> <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>Search Engine Optimization (SEO) is the bedrock of your digital presence. It's all about making your website and content easily discoverable by people searching for the services you offer. Here's how you can optimize for SEO:</span><!----> </p> </div> <!----><!----> <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class> <ul> <li><span class="font-[700]">Keyword Research</span><span class>: Identify the terms and phrases your target audience uses when searching for your services.</span><!----></li> <li><span class="font-[700]">On-page Optimization</span><span class>: Ensure your website's titles, headings, and content include relevant keywords.</span><!----></li> <li><span class="font-[700]">Technical SEO</span><span class>: Improve website speed, mobile-friendliness, and secure connections (HTTPS).</span><!----></li> <li><span class="font-[700]">Content Quality</span><span class>: Produce valuable content that addresses the needs and questions of your audience.</span><!----></li> </ul> </span><!----> </p> </div> <!----><!----> <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>SEO is a long-term strategy. Consistency and patience are key.</span><!----> </p> </div> <!----><!----> <div class="article-main__content" data-test-id="publishing-text-block"> <h3><span class>Content Marketing: Engage and Educate</span><!----></h3> </div> <!----><!----> <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>Content Marketing is about creating and sharing valuable content to attract and retain a clearly defined audience. Here’s how to leverage content marketing for lead generation:</span><!----> </p> </div> <!----><!----> <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class> <ul> <li><span class="font-[700]">Blog Posts</span><span class>: Share insights, how-tos, and industry news to establish your agency as a thought leader.</span><!----></li> <li><span class="font-[700]">Ebooks and Whitepapers</span><span class>: Offer in-depth guides or reports in exchange for contact information.</span><!----></li> <li><span class="font-[700]">Infographics</span><span class>: Present data and insights in visually appealing formats.</span><!----></li> </ul> </span><!----> </p> </div> <!----><!----> <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>Quality content not only attracts leads but also educates and moves them down the sales funnel.</span><!----> </p> </div> <!----><!----> <div class="article-main__content" data-test-id="publishing-text-block"> <h3><span class>Social Media: Connect and Communicate</span><!----></h3> </div> <!----><!----> <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>Social Media platforms are where your audience hangs out, shares opinions, and looks for recommendations. Use these platforms to:</span><!----> </p> </div> <!----><!----> <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class> <ul> <li><span class="font-[700]">Share Valuable Content</span><span class>: Distribute your blog posts, infographics, and other resources.</span><!----></li> <li><span class="font-[700]">Engage with Your Audience</span><span class>: Respond to comments, messages, and mentions.</span><!----></li> <li><span class="font-[700]">Run Targeted Ads</span><span class>: Use the sophisticated targeting options available on platforms like LinkedIn and Facebook to reach potential leads.</span><!----></li> </ul> </span><!----> </p> </div> <!----><!----> <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>Social media is a two-way street. It's about building relationships, not just broadcasting messages.</span><!----> </p> </div> <!----><!----> <div class="article-main__content" data-test-id="publishing-text-block"> <h3><span class>Landing Pages: Convert Visitors into Leads</span><!----></h3> </div> <!----><!----> <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>Landing pages are designed with a single focus: to convert visitors into leads. Here are some tips for creating effective landing pages:</span><!----> </p> </div> <!----><!----> <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class> <ul> <li><span class="font-[700]">Clear Value Proposition</span><span class>: Communicate the benefits of your offer clearly and concisely.</span><!----></li> <li><span class="font-[700]">Compelling Call-to-Action (CTA)</span><span class>: Use persuasive language to encourage visitors to take action.</span><!----></li> <li><span class="font-[700]">Minimize Distractions</span><span class>: Keep the design simple and remove any links that might take visitors away from the page.</span><!----></li> </ul> </span><!----> </p> </div> <!----><!----> <div class="flex flex-col mt-2" data-test-id="publishing-image-block" rel="ugc"> <figure> <img class="lazy-load block w-full" data-delayed-url="https://media.licdn.com/dms/image/v2/D5612AQFyrNk6HMoqfw/article-inline_image-shrink_1000_1488/article-inline_image-shrink_1000_1488/0/1710181497137?e=2147483647&amp;v=beta&amp;t=EWh9eJ332Rj4TFMyRgKyVgEEgO1dV0SY8JizQr0hVQY"> <!----> </figure> </div> <!----><!----> <div class="article-main__content" data-test-id="publishing-text-block"> <h3><span class>MarketingCloudFX: Harness the Power of Data</span><!----></h3> </div> <!----><!----> <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>MarketingCloudFX is a powerful marketing automation platform that can take your lead generation efforts to the next level. It offers:</span><!----> </p> </div> <!----><!----> <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class> <ul> <li><span class="font-[700]">Lead Tracking</span><span class>: Understand where your leads are coming from.</span><!----></li> <li><span class="font-[700]">CRM Integration</span><span class>: Keep all your lead data organized in one place.</span><!----></li> <li><span class="font-[700]">Automated Email Campaigns</span><span class>: Stay in touch with your leads through automated nurturing campaigns.</span><!----></li> </ul> </span><!----> </p> </div> <!----><!----> <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>By leveraging MarketingCloudFX, you can make data-driven decisions to optimize your lead generation strategies continuously.</span><!----> </p> </div> <!----><!----> <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>In conclusion, optimizing your digital presence for lead generation involves a multifaceted approach. From the technical aspects of SEO to the creative aspects of content marketing and the strategic use of social media and landing pages, each element plays a vital role. By harnessing the power of tools like MarketingCloudFX, you can streamline your efforts and ensure that your agency not only attracts leads but also nurtures them effectively.</span><!----> </p> </div> <!----><!----> <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>As we move into the next section, we'll delve into innovative lead generation strategies that can set your agency apart and guarantee results.</span><!----> </p> </div> <!----><!----> <div class="article-main__content" data-test-id="publishing-text-block"> <h3><span class>Innovative Lead Generation Strategies</span><!----></h3> </div> <!----><!----> <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>In the quest for </span><span class="font-[700]">agency lead generation</span><span class>, creativity and innovation are your best allies. Let's explore some cutting-edge strategies that promise to elevate your lead generation game.</span><!----> </p> </div> <!----><!----> <div class="article-main__content" data-test-id="publishing-text-block"> <h3><span class>Content Marketing</span><!----></h3> </div> <!----><!----> <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class="font-[700]">Ebooks, Blog Posts, Infographics</span><!----> </p> </div> <!----><!----> <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class> <ul> <li><span class="font-[700]">Ebooks</span><span class> offer in-depth insights on specific topics. They position your agency as a thought leader. For instance, a well-crafted ebook on 'The Future of Digital Marketing' can attract businesses looking to stay ahead.</span><!----></li> <li><span class="font-[700]">Blog Posts</span><span class> are the backbone of any content strategy. They drive SEO, offer value, and can subtly showcase your services. Regular, insightful posts keep your audience engaged and coming back for more.</span><!----></li> <li><span class="font-[700]">Infographics</span><span class> make complex data digestible and shareable. They're perfect for conveying statistics or trends in an engaging way, enhancing your content's reach.</span><!----></li> </ul> </span><!----> </p> </div> <!----><!----> <div class="article-main__content" data-test-id="publishing-text-block"> <h3><span class>Email Marketing</span><!----></h3> </div> <!----><!----> <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class="font-[700]">Newsletters, Drip Campaigns</span><!----> </p> </div> <!----><!----> <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class> <ul> <li><span class="font-[700]">Newsletters</span><span class> keep your audience informed and engaged. Share updates, industry news, or recent blog posts. It's a gentle way to stay in touch and keep your agency top of mind.</span><!----></li> <li><span class="font-[700]">Drip Campaigns</span><span class> are automated emails that guide potential leads through your sales funnel. By delivering the right message at the right time, you can nurture leads effectively, moving them closer to conversion.</span><!----></li> </ul> </span><!----> </p> </div> <!----><!----> <div class="article-main__content" data-test-id="publishing-text-block"> <h3><span class>Account-Based Marketing (ABM)</span><!----></h3> </div> <!----><!----> <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class="font-[700]">Personalized Campaigns, Targeted Ads</span><!----> </p> </div> <!----><!----> <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>ABM flips the traditional funnel, targeting specific high-value companies. By creating </span><span class="font-[700]">personalized campaigns</span><span class> and </span><span class="font-[700]">targeted ads</span><span class> for these select accounts, you can deliver highly relevant content that speaks directly to their needs and pain points.</span><!----> </p> </div> <!----><!----> <div class="article-main__content" data-test-id="publishing-text-block"> <h3><span class>Social Media Marketing</span><!----></h3> </div> <!----> <div class="inline-articles bg-color-surface-new border-hidden rounded-sm p-1 mx-auto my-1.5 mamabear:w-2/3 inline-articles__before"> <h2 class="text-xl font-medium ml-1.5 my-1 text-color-text mamabear:text-center">Recommended by LinkedIn</h2> <div class="flex flex-wrap mx-0.5 babybear:mx-1.5"> <div class="content-author-card flex flex-col max-w-[270px] h-auto rounded-md border-1 border-system-gray-30 border-solid pb-1.5 inline-article mx-auto my-1 border-hidden papabear:w-[219px] babybear:min-w-full mamabear:min-w-full h-auto bg-color-canvas-tint"> <a class="no-underline" data-tracking-control-name="inline-recommended-articles" data-tracking-will-navigate href="https://www.linkedin.com/pulse/lead-generation-marketing-mark-stephens-n4ame"> <img class="content-image w-full h-[150px] bg-cover rounded-t-md object-cover" data-delayed-url="https://media.licdn.com/dms/image/v2/D4E12AQGm7kxy09kiBg/article-cover_image-shrink_720_1280/article-cover_image-shrink_720_1280/0/1722934566793?e=2147483647&amp;v=beta&amp;t=sSaZ80PvZM0PviytBj3Xal3bmpOaUGtqyb_--cRm5Rs"> <div class="inline-article-title text-md text-color-text font-bold pl-2 pt-1 pr-1.5">Lead Generation Marketing</div> <div class="inline-article-meta px-2 mt-1 font-sans text-xs font-normal text-color-text-low-emphasis h-full"> <span class="inline-article-author pt-0.5"> Mark Stephens </span> <span class="before:middot pt-0.5 inline-article-published-date"> 3 months ago </span> </div> </a> <!----><!----> </div> <div class="content-author-card flex flex-col max-w-[270px] h-auto rounded-md border-1 border-system-gray-30 border-solid pb-1.5 inline-article mx-auto my-1 border-hidden papabear:w-[219px] babybear:min-w-full mamabear:min-w-full h-auto bg-color-canvas-tint"> <a class="no-underline" data-tracking-control-name="inline-recommended-articles" data-tracking-will-navigate href="https://www.linkedin.com/pulse/no-fluff-guide-demand-generation-televerde-ssl7c"> <img class="content-image w-full h-[150px] bg-cover rounded-t-md object-cover" data-delayed-url="https://media.licdn.com/dms/image/v2/D5612AQEtY78bDvtZrg/article-cover_image-shrink_720_1280/article-cover_image-shrink_720_1280/0/1722208143871?e=2147483647&amp;v=beta&amp;t=fFuOnUesZ5URGvPS2xpGHta9CSNlnvB0bTSikGLsSoA"> <div class="inline-article-title text-md text-color-text font-bold pl-2 pt-1 pr-1.5">The No-Fluff Guide to Demand Generation</div> <div class="inline-article-meta px-2 mt-1 font-sans text-xs font-normal text-color-text-low-emphasis h-full"> <span class="inline-article-author pt-0.5"> Televerde </span> <span class="before:middot pt-0.5 inline-article-published-date"> 3 months ago </span> </div> </a> <!----><!----> </div> <div class="content-author-card flex flex-col max-w-[270px] h-auto rounded-md border-1 border-system-gray-30 border-solid pb-1.5 inline-article mx-auto my-1 border-hidden papabear:w-[219px] babybear:min-w-full mamabear:min-w-full h-auto bg-color-canvas-tint"> <a class="no-underline" data-tracking-control-name="inline-recommended-articles" data-tracking-will-navigate href="https://www.linkedin.com/pulse/secrets-lead-generation-proven-simple-strategies-success-mike-grady-ywhse"> <img class="content-image w-full h-[150px] bg-cover rounded-t-md object-cover" data-delayed-url="https://media.licdn.com/dms/image/v2/D4E12AQE3gS70znLHjw/article-cover_image-shrink_600_2000/article-cover_image-shrink_600_2000/0/1709680122070?e=2147483647&amp;v=beta&amp;t=pV0qjNfZ_jtDAmQ4pCEh4EBon0LxlHE45a5uhM35Z4s"> <div class="inline-article-title text-md text-color-text font-bold pl-2 pt-1 pr-1.5">Secrets of Lead Generation: Proven and Simple…</div> <div class="inline-article-meta px-2 mt-1 font-sans text-xs font-normal text-color-text-low-emphasis h-full"> <span class="inline-article-author pt-0.5"> Mike Grady </span> <span class="before:middot pt-0.5 inline-article-published-date"> 8 months ago </span> </div> </a> <!----><!----> </div> </div> </div> <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class="font-[700]">LinkedIn, Facebook Ads, Influencer Collaborations</span><!----> </p> </div> <!----><!----> <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class> <ul> <li><span class="font-[700]">LinkedIn</span><span class> is a goldmine for B2B leads. Sharing insightful articles or engaging in industry discussions can attract attention from decision-makers.</span><!----></li> <li><span class="font-[700]">Facebook Ads</span><span class> allow for precise targeting, from job titles to interests, making it easier to reach your ideal audience.</span><!----></li> <li><span class="font-[700]">Influencer Collaborations</span><span class> can amplify your reach. Partnering with industry influencers to share your content or endorse your agency can build credibility and trust.</span><!----></li> </ul> </span><!----> </p> </div> <!----><!----> <div class="article-main__content" data-test-id="publishing-text-block"> <h3><span class>PPC and SEO</span><!----></h3> </div> <!----><!----> <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class="font-[700]">Google Ads, Keyword Optimization, Backlink Strategy</span><!----> </p> </div> <!----><!----> <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class> <ul> <li><span class="font-[700]">Google Ads</span><span class> offer immediate visibility. By targeting high-intent keywords, you can attract leads actively searching for your services.</span><!----></li> <li><span class="font-[700]">Keyword Optimization</span><span class> is crucial for SEO. By ranking for the right keywords, you can increase organic traffic and attract more qualified leads.</span><!----></li> <li><span class="font-[700]">Backlink Strategy</span><span class> enhances your site's authority and SEO. Guest blogging or getting featured in industry publications can drive traffic and improve search rankings.</span><!----></li> </ul> </span><!----> </p> </div> <!----><!----> <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>By integrating these innovative strategies into your </span><span class="font-[700]">agency lead generation</span><span class> efforts, you can attract more qualified leads, establish your agency as an industry leader, and ultimately, convert more prospects into loyal customers.</span><!----> </p> </div> <!----><!----> <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>As we proceed, we'll explore how to use technology and tools to streamline these strategies for maximum efficiency and effectiveness.</span><!----> </p> </div> <!----><!----> <div class="article-main__content" data-test-id="publishing-text-block"> <h3><span class>Utilize Technology and Tools for Efficiency</span><!----></h3> </div> <!----><!----> <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>In </span><span class="font-[700]">agency lead generation</span><span class>, efficiency isn't just a buzzword; it's a necessity. By harnessing the power of technology and tools, agencies can supercharge their lead generation efforts, making processes faster, more accurate, and significantly more effective. Let's dive into how CRM Integration, Marketing Automation, Analytics Tools, Google Analytics, and MarketingCloudFX can revolutionize your lead generation approach.</span><!----> </p> </div> <!----><!----> <div class="article-main__content" data-test-id="publishing-text-block"> <h3><span class>CRM Integration</span><!----></h3> </div> <!----><!----> <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>Imagine a world where every lead is tracked, every interaction is recorded, and every opportunity is capitalized on. That's what Customer Relationship Management (CRM) integration does for your agency. It's like having a super assistant who never forgets a detail about any client or prospect. By integrating CRM systems, agencies can ensure that no lead falls through the cracks. </span><span class="font-[700]">Salesforce</span><span class> and </span><span class="font-[700]">HubSpot</span><span class> are great examples where CRM integration can make a huge difference in managing and nurturing leads efficiently.</span><!----> </p> </div> <!----><!----> <div class="article-main__content" data-test-id="publishing-text-block"> <h3><span class>Marketing Automation</span><!----></h3> </div> <!----><!----> <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>Marketing automation is like having a tireless team working around the clock, executing campaigns, sending emails, posting on social media, and nurturing leads without human intervention. Tools like </span><span class="font-[700]">Mailchimp</span><span class> and </span><span class="font-[700]">ActiveCampaign</span><span class> allow you to set up automated workflows that guide your leads through the sales funnel, from initial contact to final conversion, ensuring a consistent and personalized experience for each prospect.</span><!----> </p> </div> <!----><!----> <div class="article-main__content" data-test-id="publishing-text-block"> <h3><span class>Analytics Tools</span><!----></h3> </div> <!----><!----> <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>"If you can't measure it, you can't improve it." Analytics tools give you the power to measure everything. Understanding which campaigns are generating leads, which pages are converting, and where you're getting the best return on investment is crucial. Tools like </span><span class="font-[700]">Google Analytics</span><span class> provide a wealth of data on website performance and user behavior, while </span><span class="font-[700]">MarketingCloudFX</span><span class> offers deeper insights into lead generation campaigns, enabling agencies to make data-driven decisions.</span><!----> </p> </div> <!----><!----> <div class="article-main__content" data-test-id="publishing-text-block"> <h3><span class>Google Analytics</span><!----></h3> </div> <!----><!----> <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>Google Analytics is the Swiss Army knife of analytics tools. It allows agencies to track website traffic, understand user behavior, and identify patterns that lead to conversion. By setting up goals and conversion tracking, agencies can see exactly how well their lead generation efforts are performing and where they need to tweak their strategies for better results.</span><!----> </p> </div> <!----><!----> <div class="article-main__content" data-test-id="publishing-text-block"> <h3><span class>MarketingCloudFX</span><!----></h3> </div> <!----><!----> <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>Powered by artificial intelligence, MarketingCloudFX is a game-changer for agencies focused on lead generation. It not only tracks the usual metrics but also uses predictive analytics to forecast campaign performance and suggest optimizations. Imagine knowing which leads are most likely to convert or which keywords will drive the most traffic. That's the power of MarketingCloudFX.</span><!----> </p> </div> <!----><!----> <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>By integrating these technologies and tools into your lead generation strategy, your agency can not only increase efficiency but also improve the effectiveness of your campaigns. The right combination of CRM integration, marketing automation, and analytics tools can turn a good lead generation strategy into a great one, ensuring that your agency not only survives but thrives in the competitive digital landscape.</span><!----> </p> </div> <!----><!----> <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>As we harness these technologies, remember the human element. Technology is a tool to enhance our efforts, not replace the personalized touch that truly resonates with clients. Now, let's move on to how we can nurture these leads into loyal customers, ensuring a seamless transition from prospect to satisfied client.</span><!----> </p> </div> <!----><!----> <div class="article-main__content" data-test-id="publishing-text-block"> <h3><span class>Nurturing Leads into Customers</span><!----></h3> </div> <!----><!----> <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>Once you've attracted potential clients to your agency, the next critical step is nurturing these leads into customers. This journey involves </span><span class="font-[700]">Email Marketing</span><span class>, </span><span class="font-[700]">Personalized Follow-ups</span><span class>, and </span><span class="font-[700]">Sales Funnel Optimization</span><span class>. Let's dive into how these strategies can be effectively implemented.</span><!----> </p> </div> <!----><!----> <div class="article-main__content" data-test-id="publishing-text-block"> <h3><span class>Email Marketing</span><!----></h3> </div> <!----><!----> <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>Email marketing is not just about sending emails. It's about building a relationship. Start by segmenting your email list based on the lead's interests, industry, or where they are in the sales funnel. This ensures that the content is relevant and engaging.</span><!----> </p> </div> <!----><!----> <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>For instance, a lead at the top of the funnel might be interested in an ebook or a blog post relevant to their industry challenges. In contrast, a lead further down the funnel might appreciate a case study or a demo offer.</span><!----> </p> </div> <!----><!----> <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>The key is </span><span class="font-[700]">consistency</span><span class> and </span><span class="font-[700]">relevance</span><span class>. Regular newsletters that provide value, such as industry insights, tips, or agency news, can keep your agency top of mind.</span><!----> </p> </div> <!----><!----> <div class="article-main__content" data-test-id="publishing-text-block"> <h3><span class>Personalized Follow-ups</span><!----></h3> </div> <!----><!----> <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>In the age of automation, personalized follow-ups stand out. A personalized follow-up could be as simple as an email referencing a recent interaction or as detailed as a custom proposal based on the lead's expressed needs.</span><!----> </p> </div> <!----><!----> <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>The goal is to show that you understand their unique challenges and have the expertise to solve them. This approach not only fosters trust but also demonstrates the personalized attention they can expect as a client.</span><!----> </p> </div> <!----><!----> <div class="article-main__content" data-test-id="publishing-text-block"> <h3><span class>Sales Funnel Optimization</span><!----></h3> </div> <!----><!----> <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>Understanding and optimizing your sales funnel is crucial for converting leads into customers. Each stage of the funnel requires different strategies and content.</span><!----> </p> </div> <!----><!----> <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class> <ul> <li><span class="font-[700]">Awareness Stage</span><span class>: Focus on educational content that addresses the lead's pain points.</span><!----></li> <li><span class="font-[700]">Consideration Stage</span><span class>: Provide more in-depth content like case studies or webinars that showcase your agency's capabilities.</span><!----></li> <li><span class="font-[700]">Decision Stage</span><span class>: Offer free trials, demos, or consultations to give them a taste of your services.</span><!----></li> </ul> </span><!----> </p> </div> <!----><!----> <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>Analyzing the performance of your funnel can reveal bottlenecks where leads drop off and opportunities for improvement. Tools like Google Analytics and MarketingCloudFX can provide insights into user behavior and conversion paths.</span><!----> </p> </div> <!----><!----> <hr data-test-id="publishing-divider-block" class="my-[3.2rem] mx-auto h-[1px] border-0 bg-black-a16"> <!----><!----> <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>By combining effective email marketing strategies, personalized follow-ups, and a well-optimized sales funnel, your agency can effectively nurture leads into loyal customers. Nurturing is about building relationships. Take the time to understand your leads and provide them with value at every stage of their journey. This approach not only converts leads into customers but also lays the foundation for long-term partnerships.</span><!----> </p> </div> <!----><!----> <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>As we wrap up this section, keep in mind that nurturing leads is an ongoing process that requires attention and refinement. Now, let's address some </span><span class="font-[700]">Frequently Asked Questions about Agency Lead Generation</span><span class> to further demystify this critical aspect of growing your agency.</span><!----> </p> </div> <!----><!----> <div class="article-main__content" data-test-id="publishing-text-block"> <h3><span class>Frequently Asked Questions about Agency Lead Generation</span><!----></h3> </div> <!----><!----> <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>Navigating agency lead generation can feel like trying to solve a complex puzzle. But don't worry, we're here to make it simpler. Let's dive into some of the most common questions agencies have about generating leads.</span><!----> </p> </div> <!----><!----> <div class="article-main__content" data-test-id="publishing-text-block"> <h3><span class>How do agencies generate leads?</span><!----></h3> </div> <!----><!----> <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>Agencies have a toolbox of strategies for generating leads, but three of the most effective are </span><span class="font-[700]">Content Marketing</span><span class>, </span><span class="font-[700]">SEO</span><span class>, and </span><span class="font-[700]">Social Media</span><span class>.</span><!----> </p> </div> <!----><!----> <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class> <ul> <li><span class="font-[700]">Content Marketing</span><span class>: This involves creating valuable content like blog posts, ebooks, and infographics. The goal is to attract potential clients by providing solutions to their problems or insights into their interests. It's like fishing with the right bait; the better the content, the bigger the catch.</span><!----></li> <li><span class="font-[700]">SEO (Search Engine Optimization)</span><span class>: SEO is all about making your agency's website more visible on search engines like Google. By optimizing for the right keywords, your agency can appear higher in search results, making it easier for potential clients to find you. Think of it as setting up a signpost in a busy digital highway.</span><!----></li> <li><span class="font-[700]">Social Media</span><span class>: Platforms like LinkedIn, Facebook, and Instagram are powerful tools for connecting with potential clients. Through targeted ads, engaging posts, and influencer collaborations, agencies can build their brand presence and attract leads.</span><!----></li> </ul> </span><!----> </p> </div> <!----><!----> <div class="article-main__content" data-test-id="publishing-text-block"> <h3><span class>Are lead generation agencies worth it?</span><!----></h3> </div> <!----><!----> <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>The answer here is a bit of a "yes and no," depending on several factors.</span><!----> </p> </div> <!----><!----> <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class="font-[700]">Advantages</span><span class>: - Lead generation agencies specialize in finding leads, which means they often have the tools and expertise to generate leads more efficiently than you might on your own. - They can save you time, allowing you to focus on other aspects of your business.</span><!----> </p> </div> <!----><!----> <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class="font-[700]">Disadvantages</span><span class>: - It can be costly, especially if the leads provided don't convert into clients. - The quality of leads can vary, and they might not always be the right fit for your agency.</span><!----> </p> </div> <!----><!----> <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class="font-[700]">Considerations</span><span class>: - Think about your budget and whether you have the resources to invest in a lead generation agency. - Consider the reputation and track record of the agency. It's crucial to choose one that understands your industry and target audience.</span><!----> </p> </div> <!----><!----> <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class="italic">Want to learn more about how we can help you with ?</span><span class="italic font-[700]"> </span><span class="italic font-[700]"><a href="https://www.linkedin.com/redir/redirect?url=https%3A%2F%2Fwww%2Esocialsellinator%2Ecom%2Fsocial-selling-blog%2Fagency-lead-generation%23&amp;urlhash=i80m&amp;trk=article-ssr-frontend-pulse_little-text-block" target="_blank" data-tracking-control-name="article-ssr-frontend-pulse_little-text-block" data-tracking-will-navigate data-test-link>Click here for a quick overview of our programs. <!----></a></span><!----> </p> </div> <!----><!----> <div class="article-main__content" data-test-id="publishing-text-block"> <h3><span class>What is a lead generation agent?</span><!----></h3> </div> <!----><!----> <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>A lead generation agent plays a pivotal role in the sales funnel. They are responsible for the initial step: identifying and attracting potential clients (leads) to your agency. Their </span><span class="font-[700]">roles</span><span class> include researching the market, creating targeted marketing campaigns, and reaching out to prospects through various channels.</span><!----> </p> </div> <!----><!----> <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class="font-[700]">Responsibilities</span><span class>: - Crafting and executing lead generation strategies. - Monitoring and analyzing the performance of lead generation campaigns. - Nurturing leads until they are ready to be passed on to the sales team.</span><!----> </p> </div> <!----><!----> <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class="font-[700]">Impact on Sales Funnel</span><span class>: - A skilled lead generation agent can significantly increase the number of leads entering your sales funnel. - By providing high-quality leads, they can improve the efficiency of the sales process, leading to higher conversion rates and more clients for your agency.</span><!----> </p> </div> <!----><!----> <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>A lead generation agent is the bridge between potential clients and your agency, ensuring that your sales team has a steady stream of leads to work with.</span><!----> </p> </div> <!----><!----> <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>The goal of agency lead generation is not just to attract any leads, but to attract the right leads that are most likely to convert into clients. By leveraging content marketing, SEO, and social media, and considering the pros and cons of working with lead generation agencies, your agency can build a robust lead generation strategy that drives growth and success.</span><!----> </p> </div> <!----><!----> <div class="article-main__content" data-test-id="publishing-text-block"> <h3><span class>Conclusion</span><!----></h3> </div> <!----><!----> <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>In the journey of agency lead generation, we've traversed through defining our target audience, optimizing our digital presence, and employing innovative strategies to not just capture any leads, but to attract the right ones. The culmination of these efforts is not just in the leads themselves but in nurturing them into long-standing clients. This is where a comprehensive digital marketing strategy becomes indispensable, and that's precisely what SocialSellinator excels at.</span><!----> </p> </div> <!----><!----> <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>At SocialSellinator, we understand that agency lead generation is not a one-size-fits-all endeavor. It requires a bespoke approach, tailored to the unique needs and challenges of each agency. Our expertise lies in crafting and executing a comprehensive digital marketing strategy that encompasses everything from content marketing and SEO to social media marketing and PPC. 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li on mobile--> <button aria-label="Magyar (Hungarian)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-hu_HU" data-locale="hu_HU" role="menuitem" lang="hu_HU"> Magyar (Hungarian) </button> </li> <li class="language-selector__item" role="presentation"> <!-- Adding aria-label to both the li and the button because screen reader focus goes to button on desktop and li on mobile--> <button aria-label="Bahasa Indonesia (Indonesian)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-in_ID" data-locale="in_ID" role="menuitem" lang="in_ID"> Bahasa Indonesia (Indonesian) </button> </li> <li class="language-selector__item" role="presentation"> <!-- Adding aria-label to both the li and the button because screen reader focus goes to button on desktop and li on mobile--> <button aria-label="Italiano (Italian)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-it_IT" data-locale="it_IT" role="menuitem" lang="it_IT"> Italiano (Italian) </button> </li> <li class="language-selector__item" role="presentation"> <!-- Adding aria-label to both the li and the button because screen reader focus goes to button on desktop and li on mobile--> <button aria-label="עברית (Hebrew)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-iw_IL" data-locale="iw_IL" role="menuitem" lang="iw_IL"> עברית (Hebrew) </button> </li> <li class="language-selector__item" role="presentation"> <!-- Adding aria-label to both the li and the button because screen reader focus goes to button on desktop and li on mobile--> <button aria-label="日本語 (Japanese)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-ja_JP" data-locale="ja_JP" role="menuitem" lang="ja_JP"> 日本語 (Japanese) </button> </li> <li class="language-selector__item" role="presentation"> <!-- Adding aria-label to both the li and the button because screen reader focus goes to button on desktop and li on mobile--> <button aria-label="한국어 (Korean)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-ko_KR" data-locale="ko_KR" role="menuitem" lang="ko_KR"> 한국어 (Korean) </button> </li> <li class="language-selector__item" role="presentation"> <!-- Adding aria-label to both the li and the button because screen reader focus goes to button on desktop and li on mobile--> <button aria-label="मराठी (Marathi)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-mr_IN" data-locale="mr_IN" role="menuitem" lang="mr_IN"> मराठी (Marathi) </button> </li> <li class="language-selector__item" role="presentation"> <!-- Adding aria-label to both the li and the button because screen reader focus goes to button on desktop and li on mobile--> <button aria-label="Bahasa Malaysia (Malay)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-ms_MY" data-locale="ms_MY" role="menuitem" lang="ms_MY"> Bahasa Malaysia (Malay) </button> </li> <li class="language-selector__item" role="presentation"> <!-- Adding aria-label to both the li and the button because screen reader focus goes to button on desktop and li on mobile--> <button aria-label="Nederlands (Dutch)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-nl_NL" data-locale="nl_NL" role="menuitem" lang="nl_NL"> Nederlands (Dutch) </button> </li> <li class="language-selector__item" role="presentation"> <!-- Adding aria-label to both the li and the button because screen reader focus goes to button on desktop and li on mobile--> <button aria-label="Norsk (Norwegian)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-no_NO" data-locale="no_NO" role="menuitem" lang="no_NO"> Norsk (Norwegian) </button> </li> <li class="language-selector__item" role="presentation"> <!-- Adding aria-label to both the li and the button because screen reader focus goes to button on desktop and li on mobile--> <button aria-label="ਪੰਜਾਬੀ (Punjabi)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-pa_IN" data-locale="pa_IN" role="menuitem" lang="pa_IN"> ਪੰਜਾਬੀ (Punjabi) </button> </li> <li class="language-selector__item" role="presentation"> <!-- Adding aria-label to both the li and the button because screen reader focus goes to button on desktop and li on mobile--> <button aria-label="Polski (Polish)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-pl_PL" data-locale="pl_PL" role="menuitem" lang="pl_PL"> Polski (Polish) </button> </li> <li class="language-selector__item" role="presentation"> <!-- Adding aria-label to both the li and the button because screen reader focus goes to button on desktop and li on mobile--> <button aria-label="Português (Portuguese)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-pt_BR" data-locale="pt_BR" role="menuitem" lang="pt_BR"> Português (Portuguese) </button> </li> <li class="language-selector__item" role="presentation"> <!-- Adding aria-label to both the li and the button because screen reader focus goes to button on desktop and li on mobile--> <button aria-label="Română (Romanian)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-ro_RO" data-locale="ro_RO" role="menuitem" lang="ro_RO"> Română (Romanian) </button> </li> <li class="language-selector__item" role="presentation"> <!-- Adding aria-label to both the li and the button because screen reader focus goes to button on desktop and li on mobile--> <button aria-label="Русский (Russian)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-ru_RU" data-locale="ru_RU" role="menuitem" lang="ru_RU"> Русский (Russian) </button> </li> <li class="language-selector__item" role="presentation"> <!-- Adding aria-label to both the li and the button because screen reader focus goes to button on desktop and li on mobile--> <button aria-label="Svenska (Swedish)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-sv_SE" data-locale="sv_SE" role="menuitem" lang="sv_SE"> Svenska (Swedish) </button> </li> <li class="language-selector__item" role="presentation"> <!-- Adding aria-label to both the li and the button because screen reader focus goes to button on desktop and li on mobile--> <button aria-label="తెలుగు (Telugu)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-te_IN" data-locale="te_IN" role="menuitem" lang="te_IN"> తెలుగు (Telugu) </button> </li> <li class="language-selector__item" role="presentation"> <!-- Adding aria-label to both the li and the button because screen reader focus goes to button on desktop and li on mobile--> <button aria-label="ภาษาไทย (Thai)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-th_TH" data-locale="th_TH" role="menuitem" lang="th_TH"> ภาษาไทย (Thai) </button> </li> <li class="language-selector__item" role="presentation"> <!-- Adding aria-label to both the li and the button because screen reader focus goes to button on desktop and li on mobile--> <button aria-label="Tagalog (Tagalog)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-tl_PH" data-locale="tl_PH" role="menuitem" lang="tl_PH"> Tagalog (Tagalog) </button> </li> <li class="language-selector__item" role="presentation"> <!-- Adding aria-label to both the li and the button because screen reader focus goes to button on desktop and li on mobile--> <button aria-label="Türkçe (Turkish)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-tr_TR" data-locale="tr_TR" role="menuitem" lang="tr_TR"> Türkçe (Turkish) </button> </li> <li class="language-selector__item" role="presentation"> <!-- Adding aria-label to both the li and the button because screen reader focus goes to button on desktop and li on mobile--> <button aria-label="Українська (Ukrainian)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-uk_UA" data-locale="uk_UA" role="menuitem" lang="uk_UA"> Українська (Ukrainian) </button> </li> <li class="language-selector__item" role="presentation"> <!-- Adding aria-label to both the li and the button because screen reader focus goes to button on desktop and li on mobile--> <button aria-label="Tiếng Việt (Vietnamese)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-vi_VN" data-locale="vi_VN" role="menuitem" lang="vi_VN"> Tiếng Việt (Vietnamese) </button> </li> <li class="language-selector__item" role="presentation"> <!-- Adding aria-label to both the li and the button because screen reader focus goes to button on desktop and li on mobile--> <button aria-label="简体中文 (Chinese (Simplified))" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-zh_CN" data-locale="zh_CN" role="menuitem" lang="zh_CN"> 简体中文 (Chinese (Simplified)) </button> </li> <li class="language-selector__item" role="presentation"> <!-- Adding aria-label to both the li and the button because screen reader focus goes to button on desktop and li on mobile--> <button aria-label="正體中文 (Chinese (Traditional))" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-zh_TW" data-locale="zh_TW" role="menuitem" lang="zh_TW"> 正體中文 (Chinese (Traditional)) </button> </li> <!----> </ul> <button class="language-selector__button select-none relative pr-2 font-sans text-xs font-bold text-color-text-low-emphasis hover:text-color-link-hover hover:cursor-pointer focus:text-color-link-focus focus:outline-dotted focus:outline-1" aria-expanded="false" data-tracking-control-name="footer-lang-dropdown_trigger"> <span class="language-selector__label-text mr-0.5 break-words"> Language </span> <icon class="language-selector__label-chevron w-2 h-2 absolute top-0 right-0" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cyolgscd0imw2ldqppkrb84vo"></icon> </button> </div> </li> </ul> <!----> </footer> <div id="toasts" class="toasts fixed z-8 babybear:right-4 mamabear:right-4 papabear:min-h-[96px] invisible top:auto bottom-4 left-4 papabear:w-[400px] toasts--bottom" type="bottom"> <template id="toast-template"> <div class="toast container-raised flex toast--bottom transition ease-accelerate duration-xxslow " data-id="toast"> <div class="toast__message flex flex-1 babybear:items-center mamabear:items-center 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