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<!DOCTYPE html><html lang="en"><head><meta charSet="utf-8"/><meta content="text/html; charset=UTF-8" http-equiv="Content-Type"/><meta content="en_US" http-equiv="Content-Language"/><meta content="notranslate" name="google"/><meta content="width=device-width, initial-scale=1, minimum-scale=1, maximum-scale=1" name="viewport"/><title>Director of Product Marketing at Anaplan • London | Wellfound</title><link href="https://wellfound.com/jobs/3160320-director-of-product-marketing" rel="canonical"/><meta content="Anaplan is hiring a Director of Product Marketing in London - Apply now on Wellfound!" name="description"/><meta content="Wellfound" property="og:site_name"/><meta content="https://photos.wellfound.com/startups/i/56686-1c8f4615d4ba53b1d1c9c8d3d9edfa8f-thumb_jpg.jpg?buster=1589645227" property="og:image"/><meta content="https://wellfound.com/jobs/3160320-director-of-product-marketing" property="og:url"/><meta content="Director of Product Marketing at Anaplan • London" property="og:title"/><meta content="Anaplan is hiring a Director of Product Marketing in London - Apply now on Wellfound!" property="og:description"/><script type="application/ld+json">{"@context":"http://schema.org/","@type":"JobPosting","title":"Director of Product Marketing","identifier":{"@type":"PropertyValue","name":"Anaplan","value":"3160320-director-of-product-marketing"},"employmentType":"FULL_TIME","hiringOrganization":{"@type":"Organization","name":"Anaplan","sameAs":"https://www.anaplan.com/","logo":"https://photos.wellfound.com/startups/i/56686-1c8f4615d4ba53b1d1c9c8d3d9edfa8f-medium_jpg.jpg?buster=1589645227","location":[{"@type":"Place","address":{"@type":"PostalAddress","addressLocality":"Chicago","addressRegion":"Illinois","addressCountry":"United States"},"latitude":41.8781,"longitude":-87.6298},{"@type":"Place","address":{"@type":"PostalAddress","addressCountry":"Singapore"},"latitude":1.35208,"longitude":103.82},{"@type":"Place","address":{"@type":"PostalAddress","addressLocality":"San Francisco","addressRegion":"California","addressCountry":"United States"},"latitude":37.7749,"longitude":-122.419},{"@type":"Place","address":{"@type":"PostalAddress","addressRegion":"England","addressCountry":"United Kingdom"},"latitude":51.557,"longitude":-0.141179},{"@type":"Place","address":{"@type":"PostalAddress","addressLocality":"Paris","addressRegion":"Île-de-France","addressCountry":"France"},"latitude":48.8566,"longitude":2.35222},{"@type":"Place","address":{"@type":"PostalAddress","addressLocality":"Stockholm","addressRegion":"Stockholm County","addressCountry":"Sweden"},"latitude":59.3293,"longitude":18.0686},{"@type":"Place","address":{"@type":"PostalAddress","addressLocality":"Minneapolis","addressRegion":"Minnesota","addressCountry":"United States"},"latitude":44.9778,"longitude":-93.265},{"@type":"Place","address":{"@type":"PostalAddress","addressRegion":"New York","addressCountry":"United States"},"latitude":43.2994,"longitude":-74.2179}]},"validThrough":"2025-02-27T05:11:17Z","image":"https://photos.wellfound.com/startups/i/56686-1c8f4615d4ba53b1d1c9c8d3d9edfa8f-medium_jpg.jpg?buster=1589645227","industry":"Enterprise Software, Information Technology, Cloud Computing, Sales and Marketing, Software, and Sales","directApply":true,"description":"<p>At Anaplan, we are a team of innovators who are focused on optimizing business decision-making through our leading scenario planning and analysis platform so our customers can outpace their competition and the market.</p>\n\n<p>What unites Anaplanners across teams and geographies is our collective commitment to our customers’ success and to our Winning Culture.</p>\n\n<p>Our customers rank among the who’s who in the Fortune 50. Coca-Cola, LinkedIn, Adobe, LVMH and Bayer are just a few of the 2,400+ global companies that rely on our best-in-class platform.</p>\n\n<p>Our Winning Culture is the engine that drives our teams of innovators. We champion diversity of thought and ideas, we behave like leaders regardless of title, we are committed to achieving ambitious goals and we have fun celebrating our wins.</p>\n\n<p>Supported by operating principles of being strategy-led, <a href=\"https://www.anaplan.com/careers/\" target=\"_blank\" rel=\"nofollow\">values</a>-based and disciplined in execution, you’ll be inspired, connected, developed and rewarded here. Everything that makes you unique is welcome; join us and be your best self!</p>\n\n<p>Anaplan is seeking a <strong>Director of Product Marketing.</strong> At Anaplan, we are a team of innovators who are focused on optimizing business decision-making through our leading scenario planning and analysis platform so our customers can outpace their competition and the market.</p>\n\n<p><strong>Your Impact</strong></p>\n\n<ul>\n<li><strong>Strategic Leadership</strong>: Develop and execute comprehensive product marketing strategies that align with Anaplan’s business objectives and drive growth, at plan or above, for our platform and AI product portfolio. Additionally, grow our business by bringing new products and features to market through timely, compelling launch strategies, while crafting clear positioning and messaging that resonates with our target audience.</li>\n<li><strong>Market Research & Analysis</strong>: Conduct thorough market research to identify trends, customer needs, and competitive landscape, leveraging insights to inform product development and positioning. Additionally, research competitive products and ensure internal stakeholders have the appropriate training and content to effectively position Anaplan against the competition.</li>\n<li><strong>Product Positioning & Messaging</strong>: Create compelling product positioning and messaging frameworks that articulate the unique value propositions and benefits of Anaplan’s platform, AI and applications/solutions to identified customer segments.</li>\n<li><strong>Go-to-Market Strategy</strong>: Lead the development and execution of go-to-market strategies for new product launches and feature enhancements, ensuring alignment with sales, customer success, sales/partner enablement, and product teams. Key to this is understanding the product's capabilities and developing/refining value propositions to different stakeholders in the buying process.</li>\n<li><strong>Cross-Functional Collaboration</strong>: Collaborate closely with product management, sales, GTM operations, enablement, customer success, and other stakeholders to drive alignment and ensure successful product adoption and customer satisfaction.</li>\n<li><strong>Content Development</strong>: Drive and collaborate on the creation of marketing collateral, including case studies, whitepapers, blog posts, webinars, product videos, and presentations that effectively communicate product value to prospects and customers. Build scalable internal and external facing content for the products you own, and work with the campaigns and field marketing team to drive demand and pipeline of qualified opportunities. Also, collaborate on the development of internal sales enablement content and training sessions ensuring relevant stakeholders understand product functionality and how to position to potential prospects.</li>\n<li><strong>Performance Metrics</strong>: Establish key performance indicators (KPIs) to measure the effectiveness of product marketing initiatives and continuously optimize strategies based on performance data.</li>\n<li><strong>Product Launch</strong>: Ensure successful product release & launch communications as well as refine Anaplan’s ongoing marketing strategies and execution. Work closely with product launch PMO office, CMO, Sales, Customer Success, and other marketing functions to deliver timely and high-quality content in support of our product launch process.</li>\n<li><strong>Team Leadership</strong>: Build, develop,p and lead a high-performing product marketing team, fostering a culture of creativity, collaboration, and continuous improvement. Represent Anaplan in external events and build appropriate content to demonstrate thought leadership and showcase customer value.</li>\n</ul>\n\n<p><strong>Your Qualifications:</strong></p>\n\n<ul>\n<li>Minimum seven years of product or solution marketing/management experience.</li>\n<li>Demonstrated success in team leadership, management, and development; Experience in leading and developing high-performing teams</li>\n<li>Bachelor’s degree from an accredited college or university; Masters degree preferred.</li>\n<li>Experience working with B2B marketing, sales enablement,t and cross-functional teams</li>\n<li>Strong cross-functional collaboration and ability to influence without authority</li>\n<li>Experience developing marketing content to target key audience members and drive pipeline for your products</li>\n<li>Deep technical product understanding and experience launching enterprise products and platform features</li>\n<li>Demonstrated ability to analyze market trends and customer insights to drive strategic decisions.</li>\n<li>Proficiency in marketing automation tools, CRM systems, and analytics platforms.</li>\n<li>Self-motivated and doesn't wait for prescriptive direction, capable of working in a fast-paced, dynamic environment</li>\n<li>Excellent command of English, both verbal and written.</li>\n<li>Experience in leading and developing high-performing teams.</li>\n</ul>\n\n<p><strong>Our Commitment to Diversity, Equity, Inclusion</strong> <strong>and Belonging</strong></p>\n\n<p>Build your career in a place that thrives on diversity, equity, inclusion, and belonging. We believe in a hiring and working environment where all people are respected and valued, regardless of gender identity or expression, sexual orientation, religion, ethnicity, age, neurodiversity, disability status, citizenship, or any other aspect which makes people unique. We hire you for who you are, and we want you to bring your authentic self to work every day! </p>\n\n<p>We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, perform essential job functions, and receive equitable benefits and all privileges of employment. Please contact us to request accommodation. </p>\n\n<p><strong>Fraud Recruitment Disclaimer</strong> </p>\n\n<p>It has come to our attention that fraudulent and fictitious job opportunities are being circulated on the Internet. Prospective candidates are being contacted by certain individuals, mainly through telephone calls, emails and correspondence, claiming they are representatives of Anaplan. The main purpose of these correspondences and announcements is to obtain privileged information from individuals.  </p>\n\n<p>Anaplan does not: </p>\n\n<ul>\n<li>Extend offers to candidates without an extensive interview process with a member of our recruitment team and a hiring manager via video or in person.  </li>\n<li>Send job offers via email. All offers are first extended verbally by a member of our internal recruitment team whenever possible, and then followed up via written communication. </li>\n</ul>\n\n<p>All emails from Anaplan would come from an @anaplan.com email address. Should you have any doubts about the authenticity of an email, letter or telephone communication purportedly from, for, or on behalf of Anaplan, please send an email to <a href=\"mailto:people@anaplan.com\" target=\"_blank\" rel=\"nofollow\">people@anaplan.com</a> before taking any further action in relation to the correspondence.   </p>\n","datePosted":"2024-11-27T00:44:56Z","jobLocation":[{"@type":"Place","address":{"@type":"PostalAddress","addressRegion":"England","addressCountry":"United Kingdom"},"latitude":51.557,"longitude":-0.141179}]}</script><meta content="summary" name="twitter:card"/><meta content="@wellfoundhq" name="twitter:site"/><meta content="@wellfoundhq" name="twitter:creator"/><link href="https://wellfound.com/wellfound.ico" rel="icon"/><link href="https://wellfound.com/wellfound-favicon-16x.png" rel="icon" sizes="16x16" type="image/png"/><link href="https://wellfound.com/wellfound-favicon-32x.png" rel="icon" sizes="32x32" type="image/png"/><link 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src="/cdn-cgi/image/width=128,height=128,fit=scale-down,gravity=0.5x0.5,quality=90,format=auto/https://photos.wellfound.com/startups/i/56686-1c8f4615d4ba53b1d1c9c8d3d9edfa8f-medium_jpg.jpg?buster=1589645227" height="64" width="64" class="rounded-2xl object-contain"/></div></a><div class="ml-4"><div class="flex space-x-2"><a rel="noopener noreferrer" target="_blank" href="/company/anaplan"><span class="text-sm font-semibold text-black">Anaplan</span></a><div class="flex items-center text-sm font-medium text-pop-green"><div class="mr-1 h-2 w-2 rounded-2xl bg-pop-green"></div>Actively Hiring</div></div><div class="text-sm font-light text-neutral-500">Customers love that the Anaplan Connected Planning platform turns response time to real time</div><div class="flex w-full space-x-2 text-[10px] text-accent-persian-600 hidden lg:inline-flex"><ul class="grid w-full grid-cols-2 justify-start gap-2 sm:place-items-center xs:flex xs:flex-row xs:flex-wrap"><li class="styles_tooltip-container__1f8OY 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1.50346C5.39497 1.51294 5.7353 1.64822 6.0001 1.88522C6.26495 1.6486 6.60517 1.51363 6.96021 1.50434C7.31525 1.49505 7.66206 1.61204 7.93893 1.83448C8.2158 2.05693 8.40476 2.37039 8.47218 2.71909C8.53959 3.06779 8.4811 3.4291 8.3071 3.73872C8.50588 3.86572 8.67191 4.03782 8.79169 4.24103C8.91148 4.44425 8.98165 4.67285 8.99651 4.90827C9.01137 5.1437 8.97049 5.3793 8.8772 5.59596C8.78391 5.81263 8.64084 6.00423 8.4596 6.15522C8.51208 6.37561 8.51396 6.60504 8.46509 6.82627C8.41622 7.04749 8.31788 7.25478 8.17743 7.43256C8.03699 7.61033 7.8581 7.75399 7.65419 7.85274C7.45029 7.95149 7.22666 8.00276 7.0001 8.00272H5.0001L4.9121 8.00022Z" stroke="black" stroke-linecap="round" stroke-linejoin="round"></path></svg><div class="line-clamp-1">Public Stage</div><div class="styles_tooltip-text__bYBqF">Publicly traded company</div></div></li><li class="styles_tooltip-container__1f8OY rounded px-2 font-medium bg-accent-persian-50"><div class="flex h-[20px] items-center justify-center space-x-1"><svg fill="none" height="12" viewBox="0 0 12 12" width="12" xmlns="http://www.w3.org/2000/svg" class="haloIcon"><path d="M8.35 4C8.25048 3.71762 8.06872 3.47148 7.82814 3.29327C7.58755 3.11505 7.29913 3.01292 7 3H5C4.60218 3 4.22064 3.15804 3.93934 3.43934C3.65804 3.72064 3.5 4.10218 3.5 4.5C3.5 4.89782 3.65804 5.27936 3.93934 5.56066C4.22064 5.84196 4.60218 6 5 6H7C7.39782 6 7.77936 6.15804 8.06066 6.43934C8.34196 6.72064 8.5 7.10218 8.5 7.5C8.5 7.89782 8.34196 8.27936 8.06066 8.56066C7.77936 8.84196 7.39782 9 7 9H5C4.70087 8.98708 4.41245 8.88495 4.17186 8.70673C3.93128 8.52852 3.74952 8.28238 3.65 8M6 1.5V3M6 9V10.5" stroke="black" stroke-linecap="round" stroke-linejoin="round"></path></svg><div class="line-clamp-1">Top Investors</div><div class="styles_tooltip-text__bYBqF">This company has received a significant amount of investment from top investors</div></div></li></ul></div></div></div><div class="flex w-full space-x-2 text-[10px] text-accent-persian-600 flex w-full 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3.49385 3.86577 3.6926 3.73872C3.51828 3.42905 3.45957 3.06754 3.52693 2.71862C3.59428 2.3697 3.78333 2.05603 4.06038 1.83348C4.33743 1.61094 4.68449 1.49399 5.03973 1.50346C5.39497 1.51294 5.7353 1.64822 6.0001 1.88522C6.26495 1.6486 6.60517 1.51363 6.96021 1.50434C7.31525 1.49505 7.66206 1.61204 7.93893 1.83448C8.2158 2.05693 8.40476 2.37039 8.47218 2.71909C8.53959 3.06779 8.4811 3.4291 8.3071 3.73872C8.50588 3.86572 8.67191 4.03782 8.79169 4.24103C8.91148 4.44425 8.98165 4.67285 8.99651 4.90827C9.01137 5.1437 8.97049 5.3793 8.8772 5.59596C8.78391 5.81263 8.64084 6.00423 8.4596 6.15522C8.51208 6.37561 8.51396 6.60504 8.46509 6.82627C8.41622 7.04749 8.31788 7.25478 8.17743 7.43256C8.03699 7.61033 7.8581 7.75399 7.65419 7.85274C7.45029 7.95149 7.22666 8.00276 7.0001 8.00272H5.0001L4.9121 8.00022Z" stroke="black" stroke-linecap="round" stroke-linejoin="round"></path></svg><div class="line-clamp-1">Public Stage</div><div class="styles_tooltip-text__bYBqF">Publicly traded company</div></div></li><li class="styles_tooltip-container__1f8OY rounded px-2 font-medium bg-accent-persian-50"><div class="flex h-[20px] items-center justify-center space-x-1"><svg fill="none" height="12" viewBox="0 0 12 12" width="12" xmlns="http://www.w3.org/2000/svg" class="haloIcon"><path d="M8.35 4C8.25048 3.71762 8.06872 3.47148 7.82814 3.29327C7.58755 3.11505 7.29913 3.01292 7 3H5C4.60218 3 4.22064 3.15804 3.93934 3.43934C3.65804 3.72064 3.5 4.10218 3.5 4.5C3.5 4.89782 3.65804 5.27936 3.93934 5.56066C4.22064 5.84196 4.60218 6 5 6H7C7.39782 6 7.77936 6.15804 8.06066 6.43934C8.34196 6.72064 8.5 7.10218 8.5 7.5C8.5 7.89782 8.34196 8.27936 8.06066 8.56066C7.77936 8.84196 7.39782 9 7 9H5C4.70087 8.98708 4.41245 8.88495 4.17186 8.70673C3.93128 8.52852 3.74952 8.28238 3.65 8M6 1.5V3M6 9V10.5" stroke="black" stroke-linecap="round" stroke-linejoin="round"></path></svg><div class="line-clamp-1">Top Investors</div><div class="styles_tooltip-text__bYBqF">This company has received a significant amount of investment from top investors</div></div></li></ul></div><div class="mt-4"><h1 class="inline text-xl font-semibold text-black">Director of Product Marketing</h1></div><ul class="block text-md text-black md:flex"><li class="md:flex-none"></li><li class="flex items-center md:flex-none md:justify-center"><div><a class="font-normal text-black text-md" rel="noopener noreferrer" target="_blank" href="/location/london">London</a></div></li><li class="md:flex-none"><span class="mx-2 hidden sm:inline-block">|</span>Full Time</li></ul><div class="mt-0.5 text-sm font-extralight text-neutral-500">Posted: today<span class="ml-1">• Recruiter recently active</span></div></div><div class="mt-2 flex w-full justify-center sm:mt-0 sm:w-1/3 sm:justify-end"><div class="inline-block mr-4"><button class="mr-4 h-12 w-full rounded border-solid border gap-x-2 whitespace-nowrap font-medium antialiased text-center text-sm no-underline cursor-pointer focus:outline-0 disabled:cursor-default disabled:pointer-events-none disabled:opacity-50 transition duration-200 px-4 py-2 bg-white border-black text-black disabled:bg-white disabled:border-gray-700 disabled:text-gray-700 hover:bg-gtmblue-100 hover:border-gtmblue-500 hover:text-gtmblue-500" onclick="window.location.href='/jobs/signup?after_action=save_job&job_listing=3160320&source=job+listing&source_content=save_job_button'">Save</button></div><div class="inline-block h-12 w-full md:w-44"><button class="h-12 w-full rounded border-solid border gap-x-2 whitespace-nowrap font-medium antialiased text-center text-sm no-underline cursor-pointer focus:outline-0 disabled:cursor-default disabled:pointer-events-none disabled:opacity-50 transition duration-200 px-4 py-2 bg-black border-black text-white disabled:bg-gray-400 disabled:border-gray-400 disabled:text-gray-700 hover:bg-gtmblue-500 hover:border-gtmblue-500" onclick="window.location.href='/jobs/3160320-director-of-product-marketing?autoOpenApplication=true'">Apply Now</button></div></div></div><div class="grid grid-cols-1 gap-6 rounded-b-xl bg-neutral-50 p-6 py-6 md:grid-cols-2"><div><span class="text-md font-semibold">Visa Sponsorship</span><p><span>Not Available</span></p></div><div><span class="text-md font-semibold">Relocation</span><span class="flex items-center">Allowed<span class="ml-1"><svg viewBox="0 0 24 24" fill="currentColor" xmlns="http://www.w3.org/2000/svg" class="haloIcon w-4 max-w-full"><path fill-rule="evenodd" clip-rule="evenodd" d="M13.178 2.279c.51.255.924.668 1.18 1.179l7.363 14.728A2.636 2.636 0 0119.364 22H4.636a2.636 2.636 0 01-2.358-3.814L9.642 3.458a2.636 2.636 0 013.536-1.18zm-1.94 2.193L4.09 18.766A.852.852 0 004.853 20h14.294a.853.853 0 00.763-1.234L12.763 4.472a.852.852 0 00-1.526 0zM12 16a1 1 0 110 2 1 1 0 010-2zm0-8a1 1 0 011 1v4a1 1 0 11-2 0V9a1 1 0 011-1z" fill="currentColor"></path></svg></span></span></div></div></div><div class="mt-6 rounded-xl border border-gray-400 px-6 py-6"><h2 class="mb-2 text-2xl font-semibold">About the job</h2><div class="relative"><div class="styles_description__xjvTf inline-block text-black" id="job-description"><p>At Anaplan, we are a team of innovators who are focused on optimizing business decision-making through our leading scenario planning and analysis platform so our customers can outpace their competition and the market.</p> <p>What unites Anaplanners across teams and geographies is our collective commitment to our customers’ success and to our Winning Culture.</p> <p>Our customers rank among the who’s who in the Fortune 50. Coca-Cola, LinkedIn, Adobe, LVMH and Bayer are just a few of the 2,400+ global companies that rely on our best-in-class platform.</p> <p>Our Winning Culture is the engine that drives our teams of innovators. We champion diversity of thought and ideas, we behave like leaders regardless of title, we are committed to achieving ambitious goals and we have fun celebrating our wins.</p> <p>Supported by operating principles of being strategy-led, <a href="https://www.anaplan.com/careers/" target="_blank" rel="nofollow">values</a>-based and disciplined in execution, you’ll be inspired, connected, developed and rewarded here. Everything that makes you unique is welcome; join us and be your best self!</p> <p>Anaplan is seeking a <strong>Director of Product Marketing.</strong> At Anaplan, we are a team of innovators who are focused on optimizing business decision-making through our leading scenario planning and analysis platform so our customers can outpace their competition and the market.</p> <p><strong>Your Impact</strong></p> <ul> <li><strong>Strategic Leadership</strong>: Develop and execute comprehensive product marketing strategies that align with Anaplan’s business objectives and drive growth, at plan or above, for our platform and AI product portfolio. Additionally, grow our business by bringing new products and features to market through timely, compelling launch strategies, while crafting clear positioning and messaging that resonates with our target audience.</li> <li><strong>Market Research & Analysis</strong>: Conduct thorough market research to identify trends, customer needs, and competitive landscape, leveraging insights to inform product development and positioning. Additionally, research competitive products and ensure internal stakeholders have the appropriate training and content to effectively position Anaplan against the competition.</li> <li><strong>Product Positioning & Messaging</strong>: Create compelling product positioning and messaging frameworks that articulate the unique value propositions and benefits of Anaplan’s platform, AI and applications/solutions to identified customer segments.</li> <li><strong>Go-to-Market Strategy</strong>: Lead the development and execution of go-to-market strategies for new product launches and feature enhancements, ensuring alignment with sales, customer success, sales/partner enablement, and product teams. Key to this is understanding the product's capabilities and developing/refining value propositions to different stakeholders in the buying process.</li> <li><strong>Cross-Functional Collaboration</strong>: Collaborate closely with product management, sales, GTM operations, enablement, customer success, and other stakeholders to drive alignment and ensure successful product adoption and customer satisfaction.</li> <li><strong>Content Development</strong>: Drive and collaborate on the creation of marketing collateral, including case studies, whitepapers, blog posts, webinars, product videos, and presentations that effectively communicate product value to prospects and customers. Build scalable internal and external facing content for the products you own, and work with the campaigns and field marketing team to drive demand and pipeline of qualified opportunities. Also, collaborate on the development of internal sales enablement content and training sessions ensuring relevant stakeholders understand product functionality and how to position to potential prospects.</li> <li><strong>Performance Metrics</strong>: Establish key performance indicators (KPIs) to measure the effectiveness of product marketing initiatives and continuously optimize strategies based on performance data.</li> <li><strong>Product Launch</strong>: Ensure successful product release & launch communications as well as refine Anaplan’s ongoing marketing strategies and execution. Work closely with product launch PMO office, CMO, Sales, Customer Success, and other marketing functions to deliver timely and high-quality content in support of our product launch process.</li> <li><strong>Team Leadership</strong>: Build, develop,p and lead a high-performing product marketing team, fostering a culture of creativity, collaboration, and continuous improvement. Represent Anaplan in external events and build appropriate content to demonstrate thought leadership and showcase customer value.</li> </ul> <p><strong>Your Qualifications:</strong></p> <ul> <li>Minimum seven years of product or solution marketing/management experience.</li> <li>Demonstrated success in team leadership, management, and development; Experience in leading and developing high-performing teams</li> <li>Bachelor’s degree from an accredited college or university; Masters degree preferred.</li> <li>Experience working with B2B marketing, sales enablement,t and cross-functional teams</li> <li>Strong cross-functional collaboration and ability to influence without authority</li> <li>Experience developing marketing content to target key audience members and drive pipeline for your products</li> <li>Deep technical product understanding and experience launching enterprise products and platform features</li> <li>Demonstrated ability to analyze market trends and customer insights to drive strategic decisions.</li> <li>Proficiency in marketing automation tools, CRM systems, and analytics platforms.</li> <li>Self-motivated and doesn't wait for prescriptive direction, capable of working in a fast-paced, dynamic environment</li> <li>Excellent command of English, both verbal and written.</li> <li>Experience in leading and developing high-performing teams.</li> </ul> <p><strong>Our Commitment to Diversity, Equity, Inclusion</strong> <strong>and Belonging</strong></p> <p>Build your career in a place that thrives on diversity, equity, inclusion, and belonging. We believe in a hiring and working environment where all people are respected and valued, regardless of gender identity or expression, sexual orientation, religion, ethnicity, age, neurodiversity, disability status, citizenship, or any other aspect which makes people unique. We hire you for who you are, and we want you to bring your authentic self to work every day! </p> <p>We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, perform essential job functions, and receive equitable benefits and all privileges of employment. Please contact us to request accommodation. </p> <p><strong>Fraud Recruitment Disclaimer</strong> </p> <p>It has come to our attention that fraudulent and fictitious job opportunities are being circulated on the Internet. Prospective candidates are being contacted by certain individuals, mainly through telephone calls, emails and correspondence, claiming they are representatives of Anaplan. The main purpose of these correspondences and announcements is to obtain privileged information from individuals.  </p> <p>Anaplan does not: </p> <ul> <li>Extend offers to candidates without an extensive interview process with a member of our recruitment team and a hiring manager via video or in person.  </li> <li>Send job offers via email. All offers are first extended verbally by a member of our internal recruitment team whenever possible, and then followed up via written communication. </li> </ul> <p>All emails from Anaplan would come from an @anaplan.com email address. Should you have any doubts about the authenticity of an email, letter or telephone communication purportedly from, for, or on behalf of Anaplan, please send an email to <a href="/cdn-cgi/l/email-protection#ec9c89839c8089ac8d828d9c808d82c28f8381" target="_blank" rel="nofollow"><span class="__cf_email__" data-cfemail="38485d5748545d7859565948545956165b5755">[email protected]</span></a> before taking any further action in relation to the correspondence.   </p> </div></div><div class="inline-block !block"><button class="mx-auto mt-6 block h-12 w-full md:w-44 rounded border-solid border gap-x-2 whitespace-nowrap font-medium antialiased text-center text-sm no-underline cursor-pointer focus:outline-0 disabled:cursor-default disabled:pointer-events-none disabled:opacity-50 transition duration-200 px-4 py-2 bg-black border-black text-white disabled:bg-gray-400 disabled:border-gray-400 disabled:text-gray-700 hover:bg-gtmblue-500 hover:border-gtmblue-500" onclick="window.location.href='/jobs/3160320-director-of-product-marketing?autoOpenApplication=true'">Apply Now</button></div></div></div><div class="mt-6 rounded-xl border border-brand-pink px-6 py-6 pb-0"><h2 class="text-2xl font-semibold text-brand-pink">About the company</h2><div class="mt-4 rounded-lg border border-gray-300 bg-white pb-4"><div class="p-4"><div class="flex w-full"><a class="content-center" href="/company/anaplan"><div class="flex h-[64px] w-[64px] justify-center overflow-hidden rounded-2xl border border-gray-400 bg-gray-100"><img alt="Anaplan company logo" loading="lazy" src="/cdn-cgi/image/width=128,height=128,fit=scale-down,gravity=0.5x0.5,quality=90,format=auto/https://photos.wellfound.com/startups/i/56686-1c8f4615d4ba53b1d1c9c8d3d9edfa8f-medium_jpg.jpg?buster=1589645227" height="64" width="64" class="rounded-2xl object-contain"/></div></a><div class="pl-2 flex flex-col"><div class="flex space-x-2"><a class="text-neutral-1000 hover:underline focus:no-underline" href="/company/anaplan"><h3 class="inline text-md font-semibold">Anaplan</h3></a><div class="flex items-center text-sm font-medium text-pop-green"><div class="mr-1 h-2 w-2 rounded-2xl bg-pop-green"></div>Actively Hiring</div></div><span class="text-md text-neutral-1000">Customers love that the Anaplan Connected Planning platform turns response time to real time</span><span class="text-xs italic text-neutral-500">1001-5000 Employees</span></div></div></div><div class="grid grid-cols-2 items-center gap-2 border-t border-gray-300 p-4 xs:flex xs:flex-wrap"><div class="flex items-center justify-center rounded bg-gray-200 px-2 font-medium"><img alt="Company Location" src="/cdn-cgi/image/width=40,height=40,fit=scale-down,gravity=0.5x0.5,quality=90,format=auto/images/talent/jobs/MapIcon.svg" height="20" width="20" class="h-3 w-3" title="Company Location"/><div class="flex h-[20px] items-center justify-center space-x-1 whitespace-nowrap pl-1 text-[10px] font-medium leading-relaxed text-accent-persian-600"><a class="text-accent-persian-600 underline" rel="noopener noreferrer" target="_blank" href="/location/chicago">Chicago</a></div></div><div class="flex items-center justify-center rounded bg-gray-200 px-2 font-medium"><img alt="Company Size" src="/cdn-cgi/image/width=40,height=40,fit=scale-down,gravity=0.5x0.5,quality=90,format=auto/images/talent/jobs/CompanySizeIcon.svg" height="20" width="20" class="h-3 w-3" title="Company Size"/><div class="flex h-[20px] items-center justify-center space-x-1 whitespace-nowrap pl-1 text-[10px] font-medium leading-relaxed text-accent-persian-600">1001-5000</div></div><div class="flex items-center justify-center rounded bg-gray-200 px-2 font-medium"><img alt="Company Type" src="/cdn-cgi/image/width=40,height=40,fit=scale-down,gravity=0.5x0.5,quality=90,format=auto/images/talent/jobs/StartupTypeIcon.svg" height="20" width="20" class="h-3 w-3" title="Company Type"/><div class="flex h-[20px] items-center justify-center space-x-1 whitespace-nowrap pl-1 text-[10px] font-medium leading-relaxed text-accent-persian-600">Startup</div></div><div class="flex items-center justify-center rounded bg-gray-200 px-2 font-medium"><img alt="Company Industries" src="/cdn-cgi/image/width=40,height=40,fit=scale-down,gravity=0.5x0.5,quality=90,format=auto/images/talent/jobs/MarketsIcon.svg" height="20" width="20" class="h-3 w-3" title="Company Industries"/><div class="flex h-[20px] items-center justify-center space-x-1 whitespace-nowrap pl-1 text-[10px] font-medium leading-relaxed text-accent-persian-600"><a class="text-accent-persian-600 underline" rel="noopener noreferrer" target="_blank" href="/startups/industry/enterprise-software">Enterprise Software</a></div></div><div class="flex items-center justify-center rounded bg-gray-200 px-2 font-medium"><img alt="Company Industries" src="/cdn-cgi/image/width=40,height=40,fit=scale-down,gravity=0.5x0.5,quality=90,format=auto/images/talent/jobs/MarketsIcon.svg" height="20" width="20" class="h-3 w-3" title="Company Industries"/><div class="flex h-[20px] items-center justify-center space-x-1 whitespace-nowrap pl-1 text-[10px] font-medium leading-relaxed text-accent-persian-600"><a class="text-accent-persian-600 underline" rel="noopener noreferrer" target="_blank" href="/startups/industry/information-technology">Information Technology</a></div></div><div class="flex items-center justify-center rounded bg-gray-200 px-2 font-medium"><img alt="Company Industries" src="/cdn-cgi/image/width=40,height=40,fit=scale-down,gravity=0.5x0.5,quality=90,format=auto/images/talent/jobs/MarketsIcon.svg" height="20" width="20" class="h-3 w-3" title="Company Industries"/><div class="flex h-[20px] items-center justify-center space-x-1 whitespace-nowrap pl-1 text-[10px] font-medium leading-relaxed text-accent-persian-600"><a class="text-accent-persian-600 underline" rel="noopener noreferrer" target="_blank" href="/startups/industry/cloud-computing">Cloud Computing</a></div></div><div class="flex items-center justify-center rounded bg-gray-200 px-2 font-medium"><img alt="Company Industries" src="/cdn-cgi/image/width=40,height=40,fit=scale-down,gravity=0.5x0.5,quality=90,format=auto/images/talent/jobs/MarketsIcon.svg" height="20" width="20" class="h-3 w-3" title="Company Industries"/><div class="flex h-[20px] items-center justify-center space-x-1 whitespace-nowrap pl-1 text-[10px] font-medium leading-relaxed text-accent-persian-600"><a class="text-accent-persian-600 underline" rel="noopener noreferrer" target="_blank" href="/startups/industry/sales-and-marketing-1">Sales and Marketing</a></div></div><div class="flex items-center justify-center rounded bg-gray-200 px-2 font-medium"><img alt="Company Industries" src="/cdn-cgi/image/width=40,height=40,fit=scale-down,gravity=0.5x0.5,quality=90,format=auto/images/talent/jobs/MarketsIcon.svg" height="20" width="20" class="h-3 w-3" title="Company Industries"/><div class="flex h-[20px] items-center justify-center space-x-1 whitespace-nowrap pl-1 text-[10px] font-medium leading-relaxed text-accent-persian-600"><a class="text-accent-persian-600 underline" rel="noopener noreferrer" target="_blank" href="/startups/industry/software">Software</a></div></div><div class="flex items-center justify-center rounded bg-gray-200 px-2 font-medium"><img alt="Company Industries" src="/cdn-cgi/image/width=40,height=40,fit=scale-down,gravity=0.5x0.5,quality=90,format=auto/images/talent/jobs/MarketsIcon.svg" height="20" width="20" class="h-3 w-3" title="Company Industries"/><div class="flex h-[20px] items-center justify-center space-x-1 whitespace-nowrap pl-1 text-[10px] font-medium leading-relaxed text-accent-persian-600"><a class="text-accent-persian-600 underline" rel="noopener noreferrer" target="_blank" href="/startups/industry/sales">Sales</a></div></div></div><div class="flex w-full space-x-2 text-[10px] text-accent-persian-600 border-t border-gray-300 p-4 pb-6"><ul class="grid w-full grid-cols-2 justify-start gap-2 sm:place-items-center xs:flex xs:flex-row xs:flex-wrap"><li class="styles_tooltip-container__1f8OY rounded px-2 font-medium bg-accent-persian-50"><div class="flex h-[20px] items-center justify-center space-x-1"><div class="line-clamp-1">B2B</div></div></li><li class="styles_tooltip-container__1f8OY rounded px-2 font-medium bg-accent-persian-50"><div class="flex h-[20px] items-center justify-center space-x-1"><svg fill="none" height="12" viewBox="0 0 12 12" width="12" xmlns="http://www.w3.org/2000/svg" class="haloIcon"><path d="M6 6.5L5 5.5M6 6L7 5M6 10.5V4M4.9121 8.00022C4.69333 7.98741 4.48003 7.92682 4.2872 7.82272C4.09437 7.71862 3.92668 7.57353 3.79595 7.39766C3.66521 7.22179 3.5746 7.01941 3.53048 6.80476C3.48637 6.5901 3.48982 6.36839 3.5406 6.15522C3.35933 6.00427 3.21622 5.81269 3.12289 5.59606C3.02956 5.37942 2.98864 5.14382 3.00345 4.9084C3.01826 4.67298 3.08838 4.44437 3.20812 4.24113C3.32786 4.0379 3.49385 3.86577 3.6926 3.73872C3.51828 3.42905 3.45957 3.06754 3.52693 2.71862C3.59428 2.3697 3.78333 2.05603 4.06038 1.83348C4.33743 1.61094 4.68449 1.49399 5.03973 1.50346C5.39497 1.51294 5.7353 1.64822 6.0001 1.88522C6.26495 1.6486 6.60517 1.51363 6.96021 1.50434C7.31525 1.49505 7.66206 1.61204 7.93893 1.83448C8.2158 2.05693 8.40476 2.37039 8.47218 2.71909C8.53959 3.06779 8.4811 3.4291 8.3071 3.73872C8.50588 3.86572 8.67191 4.03782 8.79169 4.24103C8.91148 4.44425 8.98165 4.67285 8.99651 4.90827C9.01137 5.1437 8.97049 5.3793 8.8772 5.59596C8.78391 5.81263 8.64084 6.00423 8.4596 6.15522C8.51208 6.37561 8.51396 6.60504 8.46509 6.82627C8.41622 7.04749 8.31788 7.25478 8.17743 7.43256C8.03699 7.61033 7.8581 7.75399 7.65419 7.85274C7.45029 7.95149 7.22666 8.00276 7.0001 8.00272H5.0001L4.9121 8.00022Z" stroke="black" stroke-linecap="round" stroke-linejoin="round"></path></svg><div class="line-clamp-1">Public Stage</div><div class="styles_tooltip-text__bYBqF">Publicly traded company</div></div></li><li class="styles_tooltip-container__1f8OY rounded px-2 font-medium bg-accent-persian-50"><div class="flex h-[20px] items-center justify-center space-x-1"><svg fill="none" height="12" viewBox="0 0 12 12" width="12" xmlns="http://www.w3.org/2000/svg" class="haloIcon"><path d="M8.35 4C8.25048 3.71762 8.06872 3.47148 7.82814 3.29327C7.58755 3.11505 7.29913 3.01292 7 3H5C4.60218 3 4.22064 3.15804 3.93934 3.43934C3.65804 3.72064 3.5 4.10218 3.5 4.5C3.5 4.89782 3.65804 5.27936 3.93934 5.56066C4.22064 5.84196 4.60218 6 5 6H7C7.39782 6 7.77936 6.15804 8.06066 6.43934C8.34196 6.72064 8.5 7.10218 8.5 7.5C8.5 7.89782 8.34196 8.27936 8.06066 8.56066C7.77936 8.84196 7.39782 9 7 9H5C4.70087 8.98708 4.41245 8.88495 4.17186 8.70673C3.93128 8.52852 3.74952 8.28238 3.65 8M6 1.5V3M6 9V10.5" stroke="black" stroke-linecap="round" stroke-linejoin="round"></path></svg><div class="line-clamp-1">Top Investors</div><div class="styles_tooltip-text__bYBqF">This company has received a significant amount of investment from top investors</div></div></li></ul></div><a class="flex items-center justify-center text-sm font-medium text-black" rel="noopener noreferrer" target="_blank" href="/company/anaplan">Learn more about Anaplan <img alt="image" src="/cdn-cgi/image/width=40,height=40,fit=scale-down,gravity=0.5x0.5,quality=90,format=auto/images/talent/jobs/ArrowRight.svg" height="20" width="20"/></a></div><div class="mb-8 w-full flex-col space-y-4 pt-4"><div class="relative rounded-lg border border-gray-400 bg-white p-4 md:col-span-2"><a rel="noopener noreferrer" target="_blank" href="/company/anaplan/funding"><h3 class="text-lg font-semibold text-black">Funding</h3></a><div class="mt-4 flex rounded-lg bg-brand-burgandy p-4 text-center"><div class="w-1/2 border-r border-white"><div class="text-xs text-gray-400">AMOUNT RAISED</div><div class="text-m font-semibold text-white">$296.9M</div></div><div class="w-1/2 border-l border-white"><div class="text-xs text-gray-400">FUNDED OVER</div><div class="text-m font-semibold text-white">7 rounds</div></div></div><div class="mt-4 text-lg font-semibold">Rounds</div><div class="flex flex-col gap-0 xs:flex-row"><div class="mt-4 inline-flex items-center text-center"><div class="styles_component__Lh22T styles_medium__XQhxx !z-0 my-auto styles_ipo__PFlY3">IPO</div><span class="ml-1 text-lg font-semibold">Undisclosed amount</span></div><div class="inline-flex items-center text-center xs:mt-4"><span class="text-s flex items-center space-x-2 xs:ml-3">IPO - Oct 2018<span class="ml-1 inline-flex h-[20px] w-auto max-w-max place-items-center rounded bg-neutral-200 px-1 text-[10px] font-medium text-neutral-800">+6</span></span></div></div><div class="flex justify-center"><a class="mt-4 flex items-center justify-center text-sm font-medium text-black" rel="noopener noreferrer" target="_blank" href="/company/anaplan/funding">View Anaplan's funding history<img alt="image" src="/cdn-cgi/image/width=40,height=40,fit=scale-down,gravity=0.5x0.5,quality=90,format=auto/images/talent/jobs/ArrowRight.svg" height="20" width="20" class="ml-2 h-5 w-5 align-middle"/></a></div></div><div class="relative rounded-lg border border-gray-400 bg-white p-4 md:col-span-2"><a rel="noopener noreferrer" target="_blank" href="/company/anaplan/people"><h3 class="text-lg font-semibold text-black">Founders</h3></a><div class="x mt-6 flex flex-col space-y-4 sm:flex-row sm:flex-wrap sm:space-x-4 sm:space-y-0"><div class="flex rounded-lg border border-gray-400 p-4 sm:w-[calc(33%_-_11px)]"><div><span class="text-lg font-semibold text-black"><a class="text-lg font-semibold text-black" href="/p/michael-gould">Michael Gould</a></span><div class="text-md font-normal"><span>Founder</span><span> • 3 years</span></div></div><div class="my-auto ml-auto"><a href="/p/michael-gould"><img alt="image" loading="lazy" src="/cdn-cgi/image/width=112,height=112,fit=scale-down,gravity=0.5x0.5,quality=90,format=auto/https://photos.wellfound.com/users/299764-medium_jpg?1463381535" height="56" width="56" class="h-14 w-14 rounded-2xl object-contain"/></a></div></div></div><a class="mt-7 flex items-center justify-center text-sm font-medium text-black" rel="noopener noreferrer" target="_blank" href="/company/anaplan/people">View the team <img alt="image" src="/cdn-cgi/image/width=40,height=40,fit=scale-down,gravity=0.5x0.5,quality=90,format=auto/images/talent/jobs/ArrowRight.svg" height="20" width="20"/></a></div></div></div><div class="mb-6 mt-6 rounded-xl border border-neutral-200 px-6 py-6"><h2 class="text-2xl font-semibold">Similar Jobs</h2><div class="mt-6 grid gap-x-4 gap-y-4 sm:grid-cols-3"><div class="flex flex-col rounded-lg border border-gray-400 sm:min-h-[353px]"><header class="grow"><div class="h-12 rounded-t-lg" style="background-color:#FAFAFA;opacity:0.85"></div><a class="relative -top-8 left-4 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