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inline-block cursor-pointer" style="color:transparent" srcSet="https://images.yourstory.com/cs/images/homepage/headerV3_menu_cross_button.svg?format=auto&w=64&q=75 1x, https://images.yourstory.com/cs/images/homepage/headerV3_menu_cross_button.svg?format=auto&w=128&q=75 2x" src="https://images.yourstory.com/cs/images/homepage/headerV3_menu_cross_button.svg?format=auto&w=128&q=75"/></div></div><div class="sc-83cc168d-0 ghqLaF"></div></header></div><div id="g_id_onload" class="active"></div><div id="header-collapse-trigger" class="jsx-80b732ad19911fc9"></div><main class="jsx-80b732ad19911fc9"><section class="max-w-[1240px] lg:mt-[80px] bg-[#F3F3F3] lg:bg-[#FFF] mx-auto"><div class="mt-[16px] lg:mt-[160px] sm:ml-[2rem] lg:m-0 mobile-margin"><section class="pt-[1rem] sm:pt-[0] mb-0"><div class="flex flex-col items-center lg:flex-row lg:items-start gap-x-[56px]"><div class="flex-grow w-12/12 lg:w-2/10"><img class="logo-shadow rounded w-[109px] h-[109px] lg:w-[180px] lg:h-[180px]" src="https://images.yourstory.com/cs/NaN/07f6d7f0ed8e11ed819979969b4b51e2/amazon-1697455039608.png" alt=""/></div><div class="flex-initial w-12/12 lg:w-10/12"><h1 class="text-[32px] md:text-[34px] lg:text-[48px] lg:leading-[52px] text-center lg:text-left font-semibold mb-[1rem]">Amazon</h1><div class="text-[14px] lg:text-[16px] capitalize text-center lg:text-left break-normal leading-[200%] line-clamp-[8] lg:line-clamp-4"><p>Founded by Jeff Bezos on July 5, 1994, Amazon is an American multinational technology company which originally began as an online bookstore. Today, it has expanded its scope of products and services, becoming one of the world's largest technology companies.</p><p><br></p><p>At present, it is led by Andy Jassy, who succeeded Bezos as the CEO after the latter resigned in 2021.</p><p><br></p><p>Amazon's primary business is its <a class="link inline_link" href="https://yourstory.com/2019/12/iit-delhi-alumni-online-marketplace-eco-friendly-products" data-clickurl="https://yourstory.com/2019/12/iit-delhi-alumni-online-marketplace-eco-friendly-products" data-pageurl="https://yourstory.com/2023/10/top-50-disruptive-genai-startups-to-keep-an-eye-on">online marketplace,</a> where it sells products in various categories such as electronics, books, apparel, home goods, and more.</p><p><br></p><p>In 2005, Amazon introduced its subscription service, <a class="link inline_link" href="https://yourstory.com/2023/07/amazon-prime-days-sale-same-day-delivery-marketing-spends" data-clickurl="https://yourstory.com/2023/07/amazon-prime-days-sale-same-day-delivery-marketing-spends" data-pageurl="https://yourstory.com/2023/10/top-50-disruptive-genai-startups-to-keep-an-eye-on">Amazon Prime</a>, which offers benefits like free two-day shipping, access to the <a class="link inline_link" href="https://yourstory.com/mystory/everything-you-need-to-know-about-ott-technology" data-clickurl="https://yourstory.com/mystory/everything-you-need-to-know-about-ott-technology" data-pageurl="https://yourstory.com/2023/10/top-50-disruptive-genai-startups-to-keep-an-eye-on">OTT platform</a> Amazon Prime Video, ad-free music streaming, and more. In 2006, Amazon launched its <a class="link inline_link" href="https://yourstory.com/video/akamai-worlds-diverse-distributed-cloud-platform" data-clickurl="https://yourstory.com/video/akamai-worlds-diverse-distributed-cloud-platform" data-pageurl="https://yourstory.com/2023/10/top-50-disruptive-genai-startups-to-keep-an-eye-on">cloud computing platform</a>, Amazon Web Services (AWS).</p><p><br></p><p>In 2007, Amazon introduced the <a class="link inline_link" href="https://yourstory.com/ys-life/amazon-kindle-ereader-books" data-clickurl="https://yourstory.com/ys-life/amazon-kindle-ereader-books" data-pageurl="https://yourstory.com/2023/10/top-50-disruptive-genai-startups-to-keep-an-eye-on">Kindle</a> e-reader, which revolutionised the way of reading digital books, newspapers, and magazines. Providing access to a wide range of e-books and digital content, the Kindle ecosystem allows users to purchase and read digital books, newspapers, and magazines on a portable device.</p><p><br></p><p>Alongside this, Amazon has also developed two intelligent virtual assistants called <a class="link inline_link" href="https://yourstory.com/2020/03/indian-women-behind-amazon-alexa-esop-startup" data-clickurl="https://yourstory.com/2020/03/indian-women-behind-amazon-alexa-esop-startup" data-pageurl="https://yourstory.com/2023/10/top-50-disruptive-genai-startups-to-keep-an-eye-on">Alexa</a> and <a class="link inline_link" href="https://yourstory.com/2019/11/amazon-echo-show-5-gadget-alexa" data-clickurl="https://yourstory.com/2019/11/amazon-echo-show-5-gadget-alexa" data-pageurl="https://yourstory.com/2023/10/top-50-disruptive-genai-startups-to-keep-an-eye-on">Echo</a>. 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story.com/ys-life/amazon-kindle-ereader-books\"\u0026nbsp;data-pageurl=\"https://yourstory.com/2023/10/top-50-disruptive-genai-startups-to-keep-an-eye-on\"\u003eKindle\u003c/a\u003e\u0026nbsp;e-reader,\u0026nbsp;which\u0026nbsp;revolutionised\u0026nbsp;the\u0026nbsp;way\u0026nbsp;of\u0026nbsp;reading\u0026nbsp;digital\u0026nbsp;books,\u0026nbsp;newspapers,\u0026nbsp;and\u0026nbsp;magazines.\u0026nbsp;Providing\u0026nbsp;access\u0026nbsp;to\u0026nbsp;a\u0026nbsp;wide\u0026nbsp;range\u0026nbsp;of\u0026nbsp;e-books\u0026nbsp;and\u0026nbsp;digital\u0026nbsp;content,\u0026nbsp;the\u0026nbsp;Kindle\u0026nbsp;ecosystem\u0026nbsp;allows\u0026nbsp;users\u0026nbsp;to\u0026nbsp;purchase\u0026nbsp;and\u0026nbsp;read\u0026nbsp;digital\u0026nbsp;books,\u0026nbsp;newspapers,\u0026nbsp;and\u0026nbsp;magazines\u0026nbsp;on\u0026nbsp;a\u0026nbsp;portable\u0026nbsp;device.\u003c/p\u003e\u003cp\u003e\u003cbr\u003e\u003c/p\u003e\u003cp\u003eAlongside\u0026nbsp;this,\u0026nbsp;Amazon\u0026nbsp;has\u0026nbsp;also\u0026nbsp;developed\u0026nbsp;two\u0026nbsp;intelligent\u0026nbsp;virtual\u0026nbsp;assistants\u0026nbsp;called\u0026nbsp;\u003ca\u0026nbsp;class=\"link\u0026nbsp;inline_link\"\u0026nbsp;href=\"https://yourstory.com/2020/03/indian-women-behind-amazon-alexa-esop-startup\"\u0026nbsp;data-clickurl=\"https://yourstory.com/2020/03/indian-women-behind-amazon-alexa-esop-startup\"\u0026nbsp;data-pageurl=\"https://yourstory.com/2023/10/top-50-disruptive-genai-startups-to-keep-an-eye-on\"\u003eAlexa\u003c/a\u003e\u0026nbsp;and\u0026nbsp;\u003ca\u0026nbsp;class=\"link\u0026nbsp;inline_link\"\u0026nbsp;href=\"https://yourstory.com/2019/11/amazon-echo-show-5-gadget-alexa\"\u0026nbsp;data-clickurl=\"https://yourstory.com/2019/11/amazon-echo-show-5-gadget-alexa\"\u0026nbsp;data-pageurl=\"https://yourstory.com/2023/10/top-50-disruptive-genai-startups-to-keep-an-eye-on\"\u003eEcho\u003c/a\u003e.\u0026nbsp;These\u0026nbsp;devices\u0026nbsp;can\u0026nbsp;perform\u0026nbsp;tasks,\u0026nbsp;interact\u0026nbsp;with\u0026nbsp;users\u0026nbsp;through\u0026nbsp;voice\u0026nbsp;commands,\u0026nbsp;control\u0026nbsp;smart\u0026nbsp;home\u0026nbsp;devices,\u0026nbsp;play\u0026nbsp;music,\u0026nbsp;and\u0026nbsp;more.\u003c/p\u003e"])</script><script>self.__next_f.push([1,"16:Ta37,"])</script><script>self.__next_f.push([1," the artisans, the founders automatically provide a 10-15% higher margin, recognising the additional time required to create their art using hand-dyes. The products are priced from Rs 5,500 onwards.\n\nRelationships\nFloodlighting: Inside the new dating trend\nSwiping right on dating apps may come naturally to Gen Z (also millennials to an extent). However, establishing a genuine connection with a prospect continues to be a utopian dream. In the pursuit of finding the ‘right one', a growing crop of people are trying to test the waters before they become too close to someone. \n\nHow? By oversharing intimate details on the first date. This trend, known as floodlighting, attempts to build intimacy quickly while evaluating someone’s capacity to handle trauma. \n\nDating woes:\n\nThe intent is often to accelerate connection and assess if someone would be accepting of all our vulnerable parts, says Preeta Ganguli, an independent counselling psychologist and wellness consultant.\nWhile floodlighting may seem to lead to a close relationship very soon, it can have some detrimental effects and, ironically, create more distance in relationships.\nTiming is crucial when it comes to vulnerability. Ganguli suggests starting with lighter and smaller pieces of information. “Connect on things that may not be as intense. Notice how you are feeling with this person,” she adds.\n\nNews \u0026 updates\nEscalation: China’s Finance Ministry said the country will impose a 34% tariff on all goods imported from the US starting on April 10, following duties imposed by the US earlier this week. The Commerce Ministry said it would implement export controls on seven rare earth-related items.\nLong awaited: Meta Platforms plans to release the latest version of its large language model later this month after delaying it at least twice, as the Facebook owner scrambles to lead in the AI race.\nAI tools: Amazon is introducing a new “Recaps” feature for Kindle users to help them recall plot points and character arcs before picking up the latest book in a series. Amazon confirmed to TechCrunch that recaps are AI-generated. Users, however, question how accurate these AI-generated recaps will be.\n\n\nWhat novel did Universal Studios pay Michael Crichton $2 million for before it was even published?\n\nAnswer: Jurassic Park.\n\n\nWe would love to hear from you! To let us know what you liked and disliked about our newsletter, please mail nslfeedback@yourstory.com. \n\nIf you don’t already get this newsletter in your inbox, sign up here. For past editions of the YourStory Buzz, you can check our Daily Capsule page here. \n"])</script><script>self.__next_f.push([1,"17:Ta49,"])</script><script>self.__next_f.push([1," the artisans, the founders automatically provide a 10-15% higher margin, recognising the additional time required to create their art using hand-dyes. The products are priced from Rs 5,500 onwards.\n\nRelationships\nFloodlighting: Inside the new dating trend\nSwiping right on dating apps may come naturally to Gen Z (also millennials to an extent). However, establishing a genuine connection with a prospect continues to be a utopian dream. In the pursuit of finding the ‘right one', a growing crop of people are trying to test the waters before they become too close to someone. \n\nHow? By oversharing intimate details on the first date. This trend, known as floodlighting, attempts to build intimacy quickly while evaluating someone’s capacity to handle trauma. \n\nDating woes:\n\nThe intent is often to accelerate connection and assess if someone would be accepting of all our vulnerable parts, says Preeta Ganguli, an independent counselling psychologist and wellness consultant.\nWhile floodlighting may seem to lead to a close relationship very soon, it can have some detrimental effects and, ironically, create more distance in relationships.\nTiming is crucial when it comes to vulnerability. Ganguli suggests starting with lighter and smaller pieces of information. “Connect on things that may not be as intense. Notice how you are feeling with this person,” she adds.\n\nNews \u0026 updates\nEscalation: China’s Finance Ministry said the country will impose a 34% tariff on all goods imported from the US starting on April 10, following duties imposed by the US earlier this week. The Commerce Ministry said it would implement export controls on seven rare earth-related items.\nLong awaited: Meta Platforms plans to release the latest version of its large language model later this month after delaying it at least twice, as the Facebook owner scrambles to lead in the AI race.\nAI tools: \u003cem\u003eAmazon\u003c/em\u003e is introducing a new “Recaps” feature for Kindle users to help them recall plot points and character arcs before picking up the latest book in a series. \u003cem\u003eAmazon\u003c/em\u003e confirmed to TechCrunch that recaps are AI-generated. Users, however, question how accurate these AI-generated recaps will be.\n\n\nWhat novel did Universal Studios pay Michael Crichton $2 million for before it was even published?\n\nAnswer: Jurassic Park.\n\n\nWe would love to hear from you! To let us know what you liked and disliked about our newsletter, please mail nslfeedback@yourstory.com. \n\nIf you don’t already get this newsletter in your inbox, sign up here. For past editions of the YourStory Buzz, you can check our Daily Capsule page here. \n"])</script><script>self.__next_f.push([1,"18:Tfc8,"])</script><script>self.__next_f.push([1,"ship through the iStart program. Our startup received funding under this initiative. The government should now focus on sectors like IoT, electronics, green tech, and deep tech. These sectors need greater fund allocation in the budget.”\nKoochiOrganics co-founder Bisman Singh said, “The government must take stringent steps to reduce carbon and plastic usage. Specific provisions should be made in the budget for this, and awareness needs to be raised.”\n\nDooper Health founder Prachir Beriwal said, “Startups are receiving tremendous support through the iStart program. The healthcare sector must be a top priority in this year’s budget to ensure quality healthcare access for every citizen.”\n\nDr Earth Packing Solutions founder Mohak Vyas added, “The government should reduce dependence on plastic and promote green products. Startups working in this sector need support.”\n\nReal estate professional Vikram Arya stated, “Road and highway infrastructure in the state is good. Startups are shifting from Gurugram to Jaipur because of available talent. Large companies are opening warehouses here. Tourism is also booming. The government should allocate more funds to these sectors and create policies to improve ease of doing business.”\n\nVijay Gautam, working in mutual funds and insurance, emphasised, “India is known globally for its IT services. The state government should focus on this sector. Establishing Special Economic Zones (SEZs) could attract global giants like Microsoft and Amazon. This would improve both employment and the state’s economy.”\nIntelliNexus partner Manvendra Prasad suggested focusing on urban governance, infrastructure, and road, rail, and air connectivity.\n\nBusinessman Nakshatra Sen recommended budget provisions that help new companies secure government tenders and called for a greater focus on promoting entrepreneurship.\n\nEarthlink Properties founder Neeraj Khandelwal urged the government to prioritise tourism and hospitality in the budget. He praised past infrastructure and road connectivity initiatives.\n\nAnil Kumar Nimrot from the Education Department stressed the importance of improving education, healthcare, and security, recommending increased budget allocations and free medical treatment provisions.\n\nJournalist Arvind Chotia highlighted progress in preventing exam paper leaks and advocated for strengthening this system further. He recommended forming an “Anti-Paper Leak Task Force” and called for increased employment initiatives and programs like \"Rising Rajasthan\" to boost entrepreneurship.\n\nEntrepreneur Rajesh Joshi suggested that the government promote sustainability and climate tech startups.\nAuthor, agriculture and wildlife expert Shivraj Pal Singh pointed out that stray animals cause 20-30% crop loss during the season. He recommended the state provide fencing clusters and open more cow shelters in villages. Passing a special bill for this could help improve crop yields and farmers’ income by 20%.\n\nZefmo co-founder and CEO Shudeep Majumdar said, “The state has enormous tourism potential and a strong talent base. The government should open more incubation centers and provide funding support for startups. The iStart program is a commendable initiative.”\n\nAssistant Professor Dr. Vineet Sharma emphasised the need to improve primary education and school infrastructure. He called for policies focused on raising education standards in rural areas.\n\nAccenture consultant Mukund Marothia praised the government’s efforts in education and healthcare. He appreciated the budget allocation for medical education and the announcement to open medical colleges in every district. He recommended more funding for health services and technical institutes for youth upskilling. He also stressed the need for more efforts in climate change and sustainability, greater EV subsidies, and policies supporting the \"One District-One Product\" (ODOP) scheme, which benefits artisans through global promotion of Rajasthan’s handicrafts and art produc"])</script><style data-styled="" data-styled-version="5.3.11"></style><script>self.__next_f.push([1,"19:Tfd1,"])</script><script>self.__next_f.push([1,"ship through the iStart program. Our startup received funding under this initiative. The government should now focus on sectors like IoT, electronics, green tech, and deep tech. These sectors need greater fund allocation in the budget.”\nKoochiOrganics co-founder Bisman Singh said, “The government must take stringent steps to reduce carbon and plastic usage. Specific provisions should be made in the budget for this, and awareness needs to be raised.”\n\nDooper Health founder Prachir Beriwal said, “Startups are receiving tremendous support through the iStart program. The healthcare sector must be a top priority in this year’s budget to ensure quality healthcare access for every citizen.”\n\nDr Earth Packing Solutions founder Mohak Vyas added, “The government should reduce dependence on plastic and promote green products. Startups working in this sector need support.”\n\nReal estate professional Vikram Arya stated, “Road and highway infrastructure in the state is good. Startups are shifting from Gurugram to Jaipur because of available talent. Large companies are opening warehouses here. Tourism is also booming. The government should allocate more funds to these sectors and create policies to improve ease of doing business.”\n\nVijay Gautam, working in mutual funds and insurance, emphasised, “India is known globally for its IT services. The state government should focus on this sector. Establishing Special Economic Zones (SEZs) could attract global giants like Microsoft and \u003cem\u003eAmazon\u003c/em\u003e. This would improve both employment and the state’s economy.”\nIntelliNexus partner Manvendra Prasad suggested focusing on urban governance, infrastructure, and road, rail, and air connectivity.\n\nBusinessman Nakshatra Sen recommended budget provisions that help new companies secure government tenders and called for a greater focus on promoting entrepreneurship.\n\nEarthlink Properties founder Neeraj Khandelwal urged the government to prioritise tourism and hospitality in the budget. He praised past infrastructure and road connectivity initiatives.\n\nAnil Kumar Nimrot from the Education Department stressed the importance of improving education, healthcare, and security, recommending increased budget allocations and free medical treatment provisions.\n\nJournalist Arvind Chotia highlighted progress in preventing exam paper leaks and advocated for strengthening this system further. He recommended forming an “Anti-Paper Leak Task Force” and called for increased employment initiatives and programs like \"Rising Rajasthan\" to boost entrepreneurship.\n\nEntrepreneur Rajesh Joshi suggested that the government promote sustainability and climate tech startups.\nAuthor, agriculture and wildlife expert Shivraj Pal Singh pointed out that stray animals cause 20-30% crop loss during the season. He recommended the state provide fencing clusters and open more cow shelters in villages. Passing a special bill for this could help improve crop yields and farmers’ income by 20%.\n\nZefmo co-founder and CEO Shudeep Majumdar said, “The state has enormous tourism potential and a strong talent base. The government should open more incubation centers and provide funding support for startups. The iStart program is a commendable initiative.”\n\nAssistant Professor Dr. Vineet Sharma emphasised the need to improve primary education and school infrastructure. He called for policies focused on raising education standards in rural areas.\n\nAccenture consultant Mukund Marothia praised the government’s efforts in education and healthcare. He appreciated the budget allocation for medical education and the announcement to open medical colleges in every district. He recommended more funding for health services and technical institutes for youth upskilling. He also stressed the need for more efforts in climate change and sustainability, greater EV subsidies, and policies supporting the \"One District-One Product\" (ODOP) scheme, which benefits artisans through global promotion of Rajasthan’s handicrafts and art produc"])</script><script>self.__next_f.push([1,"1a:T728,"])</script><script>self.__next_f.push([1,"India now stands as ChatGPT’s fastest-growing market, amid the newly launched image-generation feature that has taken the internet by storm. According to Brad Lightcap, COO of OpenAI, more than 130 million users have generated over 700 million images in just one week.\n\n“Very crazy first week for images in ChatGPT - over 130M users have generated 700M+ images since last Tuesday. India is now our fastest-growing ChatGPT market. The range of visual creativity has been extremely inspiring,” read Lightcap’s post. \n\nSam Altman, CEO of OpenAI, previously praised India’s rapid AI adoption, stating, “What's happening with AI adoption in India right now is amazing to watch. We love to see the explosion of creativity—India is outpacing the world.” \n\nAltman also noted that while ChatGPT took five days to reach one million users during its public debut 3 years ago, the platform was adding one million users every hour last week.\n\n“The ChatGPT launch 26 months ago was one of the craziest viral moments i'd ever seen, and we added one million users in five days. We added one million users in the last hour,” read the post. \n\nThe growth in India’s user base coincides with ongoing discussions between OpenAI and Meta Platforms, who have held separate discussions with Reliance Industries regarding partnerships to expand their offerings in India, as reported by The Information. \n\nOne of the partnership opportunities being considered involves Reliance Jio distributing ChatGPT within India, the report stated. It also noted the company has been exploring a plan to reduce ChatGPT’s subscription fee from $20 a month to a few dollars. \n\nWhile it’s unclear if this pricing strategy has been discussed with Reliance, such reductions could majorly push adoption in price-sensitive markets like India. \n\n"])</script><script>self.__next_f.push([1,"1b:T731,"])</script><script>self.__next_f.push([1,"India now stands as ChatGPT’s fastest-growing market, amid the newly launched image-generation feature that has taken the internet by storm. According to Brad Lightcap, COO of OpenAI, more than 130 million users have generated over 700 million images in just one week.\n\n“Very crazy first week for images in ChatGPT - over 130M users have generated 700M+ images since last Tuesday. India is now our fastest-growing ChatGPT market. The range of visual creativity has been extremely inspiring,” read Lightcap’s post. \n\nSam Altman, CEO of OpenAI, previously praised India’s rapid AI adoption, stating, “What's happening with AI adoption in India right now is \u003cem\u003eamazin\u003c/em\u003eg to watch. We love to see the explosion of creativity—India is outpacing the world.” \n\nAltman also noted that while ChatGPT took five days to reach one million users during its public debut 3 years ago, the platform was adding one million users every hour last week.\n\n“The ChatGPT launch 26 months ago was one of the craziest viral moments i'd ever seen, and we added one million users in five days. We added one million users in the last hour,” read the post. \n\nThe growth in India’s user base coincides with ongoing discussions between OpenAI and Meta Platforms, who have held separate discussions with Reliance Industries regarding partnerships to expand their offerings in India, as reported by The Information. \n\nOne of the partnership opportunities being considered involves Reliance Jio distributing ChatGPT within India, the report stated. It also noted the company has been exploring a plan to reduce ChatGPT’s subscription fee from $20 a month to a few dollars. \n\nWhile it’s unclear if this pricing strategy has been discussed with Reliance, such reductions could majorly push adoption in price-sensitive markets like India. \n\n"])</script><script>self.__next_f.push([1,"1c:Ta28,"])</script><script>self.__next_f.push([1,"ence AI, Image Fusion AI, and Adlytics AI, and are geared towards short video advertising.\nThe company has more than 140 paid clients and over 65 subscription-based clients, with subscriptions priced at Rs 50,000 per month. It also helps brands collaborate with influencers and content creators for ads.\n\nInterview\nZoho’s vision for AI\nThe development of an AI model in India has been the hottest debate of 2025. While several companies are racing to ride the new wave, SaaS company Zoho Corp has placed its latest bet with the launch of two foundational models, which will go live before the year-end. \n\nIn an interview with YourStory, CEO Shaliesh Davey discussed his leadership style, the company’s AI strategy, and its next big bet on indigenous foundational models.\n\nInto the future:\n\nDavey, who previously served as the Vice President of Engineering at ManageEngine, Zoho’s IT management arm, co-founded the firm in the mid-1990s. \nAccording to Davey, there have been two major changes in the past year—the advent of reasoning engines, where an LLM can explain why it took a particular path, and the introduction of tools calling, allowing the LLM to access your environment directly. \nThe company has spent around $20 million over the past two years, and it expects the spending to remain in that range moving forward. “This includes both direct investments and renting GPU machines in data centers, which we plan to continue,” he adds. \n\n\nNews \u0026 updates\nTikTok ban: Amazon and, separately, a consortium led by OnlyFans founder Tim Stokely are the latest to throw their hats into the ring for TikTok. The site faces an April 5 deadline to reach a deal to find a non-Chinese buyer under threat of being banned from the United States.\nTariff effect: Volvo Cars’ new top executive said on Thursday the company would produce more cars in the United States while ramping up its regionalisation efforts, just as a 25% US tariff on global autos takes effect.\nCrypto slide: US crypto stocks declined on Thursday after US President Donald Trump’s latest round of sweeping tariffs rattled investor confidence due to rising global trade tensions, sparking a sell-off in riskier assets.\n\n\nIn 1792, which country became the first in Europe to abolish the slave trade?\n\nAnswer: Denmark.\n\n\nWe would love to hear from you! To let us know what you liked and disliked about our newsletter, please mail nslfeedback@yourstory.com. \n\nIf you don’t already get this newsletter in your inbox, sign up here. For past editions of the YourStory Buzz, you can check our Daily Capsule page here. \n\n"])</script><script>self.__next_f.push([1,"1d:Ta31,"])</script><script>self.__next_f.push([1,"ence AI, Image Fusion AI, and Adlytics AI, and are geared towards short video advertising.\nThe company has more than 140 paid clients and over 65 subscription-based clients, with subscriptions priced at Rs 50,000 per month. It also helps brands collaborate with influencers and content creators for ads.\n\nInterview\nZoho’s vision for AI\nThe development of an AI model in India has been the hottest debate of 2025. While several companies are racing to ride the new wave, SaaS company Zoho Corp has placed its latest bet with the launch of two foundational models, which will go live before the year-end. \n\nIn an interview with YourStory, CEO Shaliesh Davey discussed his leadership style, the company’s AI strategy, and its next big bet on indigenous foundational models.\n\nInto the future:\n\nDavey, who previously served as the Vice President of Engineering at ManageEngine, Zoho’s IT management arm, co-founded the firm in the mid-1990s. \nAccording to Davey, there have been two major changes in the past year—the advent of reasoning engines, where an LLM can explain why it took a particular path, and the introduction of tools calling, allowing the LLM to access your environment directly. \nThe company has spent around $20 million over the past two years, and it expects the spending to remain in that range moving forward. “This includes both direct investments and renting GPU machines in data centers, which we plan to continue,” he adds. \n\n\nNews \u0026 updates\nTikTok ban: \u003cem\u003eAmazon\u003c/em\u003e and, separately, a consortium led by OnlyFans founder Tim Stokely are the latest to throw their hats into the ring for TikTok. The site faces an April 5 deadline to reach a deal to find a non-Chinese buyer under threat of being banned from the United States.\nTariff effect: Volvo Cars’ new top executive said on Thursday the company would produce more cars in the United States while ramping up its regionalisation efforts, just as a 25% US tariff on global autos takes effect.\nCrypto slide: US crypto stocks declined on Thursday after US President Donald Trump’s latest round of sweeping tariffs rattled investor confidence due to rising global trade tensions, sparking a sell-off in riskier assets.\n\n\nIn 1792, which country became the first in Europe to abolish the slave trade?\n\nAnswer: Denmark.\n\n\nWe would love to hear from you! To let us know what you liked and disliked about our newsletter, please mail nslfeedback@yourstory.com. \n\nIf you don’t already get this newsletter in your inbox, sign up here. For past editions of the YourStory Buzz, you can check our Daily Capsule page here. \n\n"])</script><script>self.__next_f.push([1,"1e:Tfb7,"])</script><script>self.__next_f.push([1,"n, Evenflow has reported a 350% growth driven by distribution across marketplaces and quick commerce platforms such as Amazon, Flipkart, CRED, Myntra, Blinkit, Instamart, Zepto, Walmart, and others.\nEntvin AI bags Rs 5 Cr from Y Combinator\nEntvin AI, which offers AI solutions for pharmaceutical and life sciences companies, launched out of beta and announced $500,000 funding from Y Combinator. The fresh capital infusion will help the firm to expand its AI capabilities and fuel global customer acquisition among mid-to-large pharma players.\n\nFounded by Sanskar Jain, Hemant Phalak, and Rishabh Arya, the company has built an AI platform designed to simplify the complex and time-intensive FDA drug approval process. \n\n\"We identified a significant opportunity to transform how life sciences companies navigate regulatory requirements. Regulatory professionals spend countless hours on documentation, compliance checks, and staying updated with constantly evolving FDA guidelines. Our AI agents streamline these workflows, allowing teams to focus on strategic priorities rather than administrative burdens,” said Sanskar Jain, Co-founder and CEO of Entvin. \nTvaster Genkalp bags $1.25M in pre-Series A from Ideaspring Capital\nMolecular diagnostics startup Tvaster Genkalp raised $1.25 million in a pre-Series A funding round led by Ideaspring Capital, existing investor Invigo Softwares, and liver transplant surgeon Mohamed Rela. It will use the funds to fuel expansion and commercialisation of Episcreen Liver, a methylation-based liquid biopsy test for early liver cancer detection.\n\nFounded in 2021 by Dr. Srikar Raman and K. Sreedurgalakshmi, Tvaster is advancing molecular diagnostics and precision oncology through epigenetic screening technologies. The company is developing proprietary, high-accuracy genetic solutions for non-invasive cancer detection. \nHasiru Dala Innovations bags Rs 6 Cr in pre-Series A round\nHasiru Dala Innovations (HDI) raised Rs 6 crore in a pre-Series A round led by Rainmatter Fintech Investments, with Next Bharat Ventures IFSC—a Suzuki-backed AIF—making its first direct portfolio investment through this round.\n\nThe funding will accelerate HDI’s growth across key areas—scaling its plastics circularity business to enhance recycling capacity and efficiency, expanding its biogas plant in partnership with Carbon Masters to advance waste-to-energy solutions, and strengthening its leadership team. \n\nHDI also plans to extend operations beyond Bengaluru, furthering its impact in the circular economy and sustainable waste management initiatives.\n\n“Hasiru Dala Innovations has built a unique, inclusive model that not only tackles waste management but also empowers waste pickers as key stakeholders in the circular economy. Their work in plastics circularity and bio-energy solutions is creating tangible environmental and social impact. At Rainmatter, we believe in supporting businesses that drive systemic change for a more sustainable future, and we are excited to be part of HDI’s next phase of growth as they scale their operations and expand beyond Bangalore,” said Nithin Kamat, CEO, Zerodha and Rainmatter. \nNikhil Kamath’s Gruhas leads Rs 12.5 Cr investment in LehLah\nLehLah, a creator-led content commerce startup, raised Rs 12.5 crore in its seed funding round led by Gruhas, a company co-founded by Nikhil Kamath and Abhijeet Pai, for product development, increasing brand visibility, and expanding the team.\n\nLehLah empowers creators to monetise their influence by sharing affiliate links for curated product recommendations. The platform connects creators with brand partners, converting content into a scalable revenue stream. \n\nThe company has collaborated with ecommerce platforms, including Myntra, Meesho, Flipkart, and Nykaa, which have driven a 46% month-on-month growth in GMV and led the creation of over 700,000 content pieces through its creator network.\nExpertia AI secures pre-Series A funding \nExpertia AI, an AI-powered recruitment"])</script><style data-styled="" data-styled-version="5.3.11"></style><script>self.__next_f.push([1,"1f:Tfc0,"])</script><script>self.__next_f.push([1,"n, Evenflow has reported a 350% growth driven by distribution across marketplaces and quick commerce platforms such as \u003cem\u003eAmazon\u003c/em\u003e, Flipkart, CRED, Myntra, Blinkit, Instamart, Zepto, Walmart, and others.\nEntvin AI bags Rs 5 Cr from Y Combinator\nEntvin AI, which offers AI solutions for pharmaceutical and life sciences companies, launched out of beta and announced $500,000 funding from Y Combinator. The fresh capital infusion will help the firm to expand its AI capabilities and fuel global customer acquisition among mid-to-large pharma players.\n\nFounded by Sanskar Jain, Hemant Phalak, and Rishabh Arya, the company has built an AI platform designed to simplify the complex and time-intensive FDA drug approval process. \n\n\"We identified a significant opportunity to transform how life sciences companies navigate regulatory requirements. Regulatory professionals spend countless hours on documentation, compliance checks, and staying updated with constantly evolving FDA guidelines. Our AI agents streamline these workflows, allowing teams to focus on strategic priorities rather than administrative burdens,” said Sanskar Jain, Co-founder and CEO of Entvin. \nTvaster Genkalp bags $1.25M in pre-Series A from Ideaspring Capital\nMolecular diagnostics startup Tvaster Genkalp raised $1.25 million in a pre-Series A funding round led by Ideaspring Capital, existing investor Invigo Softwares, and liver transplant surgeon Mohamed Rela. It will use the funds to fuel expansion and commercialisation of Episcreen Liver, a methylation-based liquid biopsy test for early liver cancer detection.\n\nFounded in 2021 by Dr. Srikar Raman and K. Sreedurgalakshmi, Tvaster is advancing molecular diagnostics and precision oncology through epigenetic screening technologies. The company is developing proprietary, high-accuracy genetic solutions for non-invasive cancer detection. \nHasiru Dala Innovations bags Rs 6 Cr in pre-Series A round\nHasiru Dala Innovations (HDI) raised Rs 6 crore in a pre-Series A round led by Rainmatter Fintech Investments, with Next Bharat Ventures IFSC—a Suzuki-backed AIF—making its first direct portfolio investment through this round.\n\nThe funding will accelerate HDI’s growth across key areas—scaling its plastics circularity business to enhance recycling capacity and efficiency, expanding its biogas plant in partnership with Carbon Masters to advance waste-to-energy solutions, and strengthening its leadership team. \n\nHDI also plans to extend operations beyond Bengaluru, furthering its impact in the circular economy and sustainable waste management initiatives.\n\n“Hasiru Dala Innovations has built a unique, inclusive model that not only tackles waste management but also empowers waste pickers as key stakeholders in the circular economy. Their work in plastics circularity and bio-energy solutions is creating tangible environmental and social impact. At Rainmatter, we believe in supporting businesses that drive systemic change for a more sustainable future, and we are excited to be part of HDI’s next phase of growth as they scale their operations and expand beyond Bangalore,” said Nithin Kamat, CEO, Zerodha and Rainmatter. \nNikhil Kamath’s Gruhas leads Rs 12.5 Cr investment in LehLah\nLehLah, a creator-led content commerce startup, raised Rs 12.5 crore in its seed funding round led by Gruhas, a company co-founded by Nikhil Kamath and Abhijeet Pai, for product development, increasing brand visibility, and expanding the team.\n\nLehLah empowers creators to monetise their influence by sharing affiliate links for curated product recommendations. The platform connects creators with brand partners, converting content into a scalable revenue stream. \n\nThe company has collaborated with ecommerce platforms, including Myntra, Meesho, Flipkart, and Nykaa, which have driven a 46% month-on-month growth in GMV and led the creation of over 700,000 content pieces through its creator network.\nExpertia AI secures pre-Series A funding \nExpertia AI, an AI-powered recruitment"])</script><script>self.__next_f.push([1,"20:Tebd,"])</script><script>self.__next_f.push([1," text channels like WhatsApp, SMS, and chatbots, as well as AI-driven voice call centers.\nCamb.Ai appoints Anupam Sengupta as business head\nCamb.Ai has appointed Anupam Sengupta as AI Business - Head India Subcontinent and SEA region to develop its emerging markets footprint across the Indian subcontinent and Southeast Asia. \n\n\"At Camb.AI, our mission is to bridge India’s linguistic diversity through advanced AI, ensuring equal access across entertainment, sports, education, and healthcare. With India and SEA emerging markets central to our strategy, we’re excited to build long-term, transformative impact,\" noted Avneesh Prakash, CEO at Camb.Ai. \n\nThe Dubai-based startup offers AI dubbing and speech translation for live events, among other things. It raised $4 million in a seed round led by Courtside Ventures in February last year. \nCloud Security Alliance partners with edForce for training\t\nCloud Security Alliance (CSA) has partnered with upskilling accelerator, edForce, to offer cloud security training and certification programs to Indian enterprises.\n\nedForce will integrate CSA’s Certificate of Cloud Security Knowledge (CCSK) training to address the cloud security skills gap. \n\nedForce provides enterprise learning solutions, including onboarding, training, certifications, and assessments, serving clients like Infosys, Accenture, Sony, Walmart, Siemens, and Amazon.\nHitachi Cash Management Services names Yusuf Pachmariwala as CEO\nHitachi Cash Management Services, a unit of Hitachi Payment Service, announced a leadership transition with Yusuf Pachmariwala set to take over as MD and CEO from April. \n\nPachmariwala currently holds the position of Director Operations - Cash Business at Hitachi Payment Services. He will succeed Anup Neogi, who has decided to retire from the role. \nInspeq.ai sets up new office in Bengaluru\nIreland-born AI safety solution provider Inspeq.ai has marked its entry in India with a new office in Bengaluru. \n\nAlong with a R\u0026D center, the company plans to recruit 50 professionals across engineering, operations, and client engagement roles in the coming months. \n\nThe platform enables developers to deploy Gen AI applications up to 4X faster while reducing costs by up to 70%. It offers enterprise-grade AI-driven safety solutions through a suite of capabilities including LLM evaluation, AI governance, model transparency, and scalable deployment. \nGaruda Aerospace reaffirms its Rs 100 Cr investment for Andhra Pradesh Drone City\nDronetech startup Garuda Aerospace executive met with Andhra Pradesh Chief Minister Chandrababu Naidu to accelerate the development of the Andhra Pradesh Drone City in Kurnool. \n\nGaruda Aerospace’s Rs 100 crore investment will focus on strategic land allocation near ports and airports to attract global aerospace companies and boost exports. Andhra Pradesh Drone City aims to be a global hub for drone technology, with the potential to create 20,000 jobs and train 25,000 pilots to support the aerospace sector. \n\nThe project is expected to support the establishment of over 500 drone-related companies and attract foreign investments worth $5 billion.\nNetherlands, Karnataka govt, C-CAMP look at AI-led synergies in healthcare\nCentre for Cellular and Molecular Platforms (C-CAMP) has facilitated discussions between Karnataka's Health Minister, Dinesh Gundu Rao, and Netherlands Vice Minister of Health, Barbara Goezinne, to explore collaborations in AI-driven health innovations.\n\nDiscussions explored aligning the Netherlands' public health system with Karnataka’s system through a proposed 'Innovation Bridge,' which will be facilitated by C-CAMP as part of a potential bilateral partnership.\n\n(This article will be updated with the latest news throughout the day.)\n\n"])</script><script>self.__next_f.push([1,"21:Tec6,"])</script><script>self.__next_f.push([1," text channels like WhatsApp, SMS, and chatbots, as well as AI-driven voice call centers.\nCamb.Ai appoints Anupam Sengupta as business head\nCamb.Ai has appointed Anupam Sengupta as AI Business - Head India Subcontinent and SEA region to develop its emerging markets footprint across the Indian subcontinent and Southeast Asia. \n\n\"At Camb.AI, our mission is to bridge India’s linguistic diversity through advanced AI, ensuring equal access across entertainment, sports, education, and healthcare. With India and SEA emerging markets central to our strategy, we’re excited to build long-term, transformative impact,\" noted Avneesh Prakash, CEO at Camb.Ai. \n\nThe Dubai-based startup offers AI dubbing and speech translation for live events, among other things. It raised $4 million in a seed round led by Courtside Ventures in February last year. \nCloud Security Alliance partners with edForce for training\t\nCloud Security Alliance (CSA) has partnered with upskilling accelerator, edForce, to offer cloud security training and certification programs to Indian enterprises.\n\nedForce will integrate CSA’s Certificate of Cloud Security Knowledge (CCSK) training to address the cloud security skills gap. \n\nedForce provides enterprise learning solutions, including onboarding, training, certifications, and assessments, serving clients like Infosys, Accenture, Sony, Walmart, Siemens, and \u003cem\u003eAmazon\u003c/em\u003e.\nHitachi Cash Management Services names Yusuf Pachmariwala as CEO\nHitachi Cash Management Services, a unit of Hitachi Payment Service, announced a leadership transition with Yusuf Pachmariwala set to take over as MD and CEO from April. \n\nPachmariwala currently holds the position of Director Operations - Cash Business at Hitachi Payment Services. He will succeed Anup Neogi, who has decided to retire from the role. \nInspeq.ai sets up new office in Bengaluru\nIreland-born AI safety solution provider Inspeq.ai has marked its entry in India with a new office in Bengaluru. \n\nAlong with a R\u0026D center, the company plans to recruit 50 professionals across engineering, operations, and client engagement roles in the coming months. \n\nThe platform enables developers to deploy Gen AI applications up to 4X faster while reducing costs by up to 70%. It offers enterprise-grade AI-driven safety solutions through a suite of capabilities including LLM evaluation, AI governance, model transparency, and scalable deployment. \nGaruda Aerospace reaffirms its Rs 100 Cr investment for Andhra Pradesh Drone City\nDronetech startup Garuda Aerospace executive met with Andhra Pradesh Chief Minister Chandrababu Naidu to accelerate the development of the Andhra Pradesh Drone City in Kurnool. \n\nGaruda Aerospace’s Rs 100 crore investment will focus on strategic land allocation near ports and airports to attract global aerospace companies and boost exports. Andhra Pradesh Drone City aims to be a global hub for drone technology, with the potential to create 20,000 jobs and train 25,000 pilots to support the aerospace sector. \n\nThe project is expected to support the establishment of over 500 drone-related companies and attract foreign investments worth $5 billion.\nNetherlands, Karnataka govt, C-CAMP look at AI-led synergies in healthcare\nCentre for Cellular and Molecular Platforms (C-CAMP) has facilitated discussions between Karnataka's Health Minister, Dinesh Gundu Rao, and Netherlands Vice Minister of Health, Barbara Goezinne, to explore collaborations in AI-driven health innovations.\n\nDiscussions explored aligning the Netherlands' public health system with Karnataka’s system through a proposed 'Innovation Bridge,' which will be facilitated by C-CAMP as part of a potential bilateral partnership.\n\n(This article will be updated with the latest news throughout the day.)\n\n"])</script><script>self.__next_f.push([1,"22:Taf0,"])</script><script>self.__next_f.push([1,"The Indian e-retail market is expected to surge over $60 billion in GMV driven by the popularity of quick commerce, adoption of hyper-value commerce, and trend-first approaches in the market, according to a combined report from Bain \u0026 Company and Flipkart. \n\nHyper-value commerce, which primarily refers to ultra-low price assortment, has grown from 5% of e-retail GMV in 2021 to more than 12% in 2024. The shift is growing on the back of internet penetration, traction among lower-middle-income consumers, particularly in Tier II or smaller cities. \n\n\"There are a lot of tier-three and tier-two consumers that have come on as well. In fact, 60% of the new consumers we've seen since 2020 have come from Tier III cities. This increases the demand for entry products in price points significantly,\" said Manan Bhasin, Partner at Bain \u0026 Company and co-author of the report, told YourStory. \nThe report draws a parallel with the success of Temu in the US, which currently boasts 55-60 million monthly active users within a year of its launch, trailing Amazon. \n\nAccording to another report by Redseer, Indian retail sees a large share of consumers favouring small-ticket transactions and prioritising affordability. \n\nPlatforms in the affordable ecommerce space have rapidly onboarded sellers by offering attractive growth with a zero-commission model and seller financing, stated the report. Since 2021, over 60% of new sellers hail from Tier II cities or smaller\n\nThe e-retail market is further disrupted by scale and competition within its quick commerce segment, which sees over two-thirds of all e-grocery orders and a tenth of overall e-retail dollars. The sector has evolved to see about 15% to 20% of its GMV from general merchandise, mobile phones, electronics, and apparel.\n\n\"While there are early proof points and concepts, a key concern for all players is whether order density, purchase frequency, or spend per order will be low. Driving these factors has been crucial in improving overall unit economics. The players in this space will adapt their models for smaller cities, whether through pricing, assortment, or other factors, to capture a larger market share. However, the viability of the model beyond these top cities at scale has yet to be proven,\" added Bhasin. \n\nThe report also highlighted the growing shift towards trend-first commerce, which refers to frequent launches of affordable, trendy collections, that is expected to be driven by online sales. The trend is manifesting in categories beyond apparel, moving towards beauty, electronics, and luggage. \n\nThis is particularly boosted by the growing share of GenZ in the workforce and an increase in their purchasing power; these value-conscious, social media-savvy shoppers are willing to take a bet on new-age brands.\n"])</script><script>self.__next_f.push([1,"23:Taf9,"])</script><script>self.__next_f.push([1,"The Indian e-retail market is expected to surge over $60 billion in GMV driven by the popularity of quick commerce, adoption of hyper-value commerce, and trend-first approaches in the market, according to a combined report from Bain \u0026 Company and Flipkart. \n\nHyper-value commerce, which primarily refers to ultra-low price assortment, has grown from 5% of e-retail GMV in 2021 to more than 12% in 2024. The shift is growing on the back of internet penetration, traction among lower-middle-income consumers, particularly in Tier II or smaller cities. \n\n\"There are a lot of tier-three and tier-two consumers that have come on as well. In fact, 60% of the new consumers we've seen since 2020 have come from Tier III cities. This increases the demand for entry products in price points significantly,\" said Manan Bhasin, Partner at Bain \u0026 Company and co-author of the report, told YourStory. \nThe report draws a parallel with the success of Temu in the US, which currently boasts 55-60 million monthly active users within a year of its launch, trailing \u003cem\u003eAmazon\u003c/em\u003e. \n\nAccording to another report by Redseer, Indian retail sees a large share of consumers favouring small-ticket transactions and prioritising affordability. \n\nPlatforms in the affordable ecommerce space have rapidly onboarded sellers by offering attractive growth with a zero-commission model and seller financing, stated the report. Since 2021, over 60% of new sellers hail from Tier II cities or smaller\n\nThe e-retail market is further disrupted by scale and competition within its quick commerce segment, which sees over two-thirds of all e-grocery orders and a tenth of overall e-retail dollars. The sector has evolved to see about 15% to 20% of its GMV from general merchandise, mobile phones, electronics, and apparel.\n\n\"While there are early proof points and concepts, a key concern for all players is whether order density, purchase frequency, or spend per order will be low. Driving these factors has been crucial in improving overall unit economics. The players in this space will adapt their models for smaller cities, whether through pricing, assortment, or other factors, to capture a larger market share. However, the viability of the model beyond these top cities at scale has yet to be proven,\" added Bhasin. \n\nThe report also highlighted the growing shift towards trend-first commerce, which refers to frequent launches of affordable, trendy collections, that is expected to be driven by online sales. The trend is manifesting in categories beyond apparel, moving towards beauty, electronics, and luggage. \n\nThis is particularly boosted by the growing share of GenZ in the workforce and an increase in their purchasing power; these value-conscious, social media-savvy shoppers are willing to take a bet on new-age brands.\n"])</script><style data-styled="" data-styled-version="5.3.11"></style><script>self.__next_f.push([1,"24:Tfb5,"])</script><script>self.__next_f.push([1," excellence and drive transformative change in the IT landscape,\" said Deepak Jain, Director, Datagrid.\n\nFunding news\nJindal Stainless picks up 9.62% stake in Amazon-backed M1Xchange in latest funding round\n\nGurugram-based Trade Receivables Discounting System (TReDS) platform M1Xchange has secured fresh funding in a round led by Jindal Stainless. As part of the investment, Jindal Stainless has acquired a 9.62% stake in the company, which includes both primary capital infusion and secondary share purchase.\n\nM1Xchange, backed by Amazon, facilitates invoice discounting and supply chain financing through a digital exchange, connecting MSMEs with banks and non-banking financial companies (NBFCs). When a vendor sells goods on credit, instead of waiting for payment later, they can sell the invoice on a TReDS platform to a financier at a discount and get most of the money upfront. This helps businesses maintain cash flow while the buyer pays the financier later.\n\nJindal Stainless, India’s largest stainless steel manufacturer, sees this investment as a strategic move to enhance its digital supply chain financing capabilities.\nGreenFortune secures $4.5M in pre-Series A round\nGreenFortune, a windows and doors brand, raised $4.5 million (about Rs 39 crore) in a pre-Series A funding round led by Foundamental, with participation from Titan Capital Winners Fund and existing investors Incubate Fund Asia and others. \n\nThe startup will use the capital to fuel national-level expansion, 6X sales volumes, and build PartnerGate—its proprietary tech platform—into a full-stack solution to improve customer service. \n\nThe company looks to increase threefold its in-house R\u0026D/design and technical services capabilities to develop new products across various material types and become a complete solution provider for fenestration products.\n\n“With this round of funding, the company aims to scale operations, strengthen its network of fabricators, and achieve Rs 250 crore ARR within the next two years,” said Dilip Kumar, Co-founder and CEO, GreenFortune, in a statement.\nAntithesis raises Rs 5 Cr in pre-seed funding \nAntithesis, an emerging beauty and personal care platform in India, secured Rs 5 crore in its pre-seed funding, co-led by Rukam Capital and V3 Ventures.\n\nThe investment will support Antithesis’s growth plans as a digital-first beauty company, furthering its product innovation, market and distribution channel expansion, while strengthening its brand presence in the personal care market. The funding will further help drive innovation in formulation to cater to the evolving needs of consumers today.\nVAHDAM India raises $3M in equity funding\nVAHDAM India, an Indian wellness brand, has raised $3 million in funding from SIDBI Venture Capital.\n\nThis equity raise is a strategic investment and not part of a formal funding round. The investment will further strengthen VAHDAM’s balance sheet and cash reserves. The company is also set to close the current fiscal year with strong growth and positive EBITDA.\n\n“I am excited to welcome SIDBI Venture Capital to our capital table as we continue our journey of taking the finest Indian products to the world. The funds raised will strengthen our balance sheet and cash reserves. Over the past two years, we have focused on reinforcing our core, optimising our product portfolio, and identifying key levers for scale,\" said Bala Sarda, Founder and CEO of VAHDAM India.\nMila Beauté raises $2.16M in pre-Series A round led by Rukam Capital\nMila Beauté, a homegrown Indian skin-friendly colour cosmetics brand, has raised $2.16 million (approximately Rs 18 crore) in its pre-Series A funding round led by Rukam Capital. This investment values the company at Rs 303 crore and marks a significant step forward in its journey.\n\nThe freshly infused capital will primarily be deployed towards expansion and research and development. Mila Beauté aims to strengthen its core business in the colour cosmetics segment while also investing in new p"])</script><script>self.__next_f.push([1,"25:Tfc7,"])</script><script>self.__next_f.push([1," excellence and drive transformative change in the IT landscape,\" said Deepak Jain, Director, Datagrid.\n\nFunding news\nJindal Stainless picks up 9.62% stake in \u003cem\u003eAmazon\u003c/em\u003e-backed M1Xchange in latest funding round\n\nGurugram-based Trade Receivables Discounting System (TReDS) platform M1Xchange has secured fresh funding in a round led by Jindal Stainless. As part of the investment, Jindal Stainless has acquired a 9.62% stake in the company, which includes both primary capital infusion and secondary share purchase.\n\nM1Xchange, backed by \u003cem\u003eAmazon\u003c/em\u003e, facilitates invoice discounting and supply chain financing through a digital exchange, connecting MSMEs with banks and non-banking financial companies (NBFCs). When a vendor sells goods on credit, instead of waiting for payment later, they can sell the invoice on a TReDS platform to a financier at a discount and get most of the money upfront. This helps businesses maintain cash flow while the buyer pays the financier later.\n\nJindal Stainless, India’s largest stainless steel manufacturer, sees this investment as a strategic move to enhance its digital supply chain financing capabilities.\nGreenFortune secures $4.5M in pre-Series A round\nGreenFortune, a windows and doors brand, raised $4.5 million (about Rs 39 crore) in a pre-Series A funding round led by Foundamental, with participation from Titan Capital Winners Fund and existing investors Incubate Fund Asia and others. \n\nThe startup will use the capital to fuel national-level expansion, 6X sales volumes, and build PartnerGate—its proprietary tech platform—into a full-stack solution to improve customer service. \n\nThe company looks to increase threefold its in-house R\u0026D/design and technical services capabilities to develop new products across various material types and become a complete solution provider for fenestration products.\n\n“With this round of funding, the company aims to scale operations, strengthen its network of fabricators, and achieve Rs 250 crore ARR within the next two years,” said Dilip Kumar, Co-founder and CEO, GreenFortune, in a statement.\nAntithesis raises Rs 5 Cr in pre-seed funding \nAntithesis, an emerging beauty and personal care platform in India, secured Rs 5 crore in its pre-seed funding, co-led by Rukam Capital and V3 Ventures.\n\nThe investment will support Antithesis’s growth plans as a digital-first beauty company, furthering its product innovation, market and distribution channel expansion, while strengthening its brand presence in the personal care market. The funding will further help drive innovation in formulation to cater to the evolving needs of consumers today.\nVAHDAM India raises $3M in equity funding\nVAHDAM India, an Indian wellness brand, has raised $3 million in funding from SIDBI Venture Capital.\n\nThis equity raise is a strategic investment and not part of a formal funding round. The investment will further strengthen VAHDAM’s balance sheet and cash reserves. The company is also set to close the current fiscal year with strong growth and positive EBITDA.\n\n“I am excited to welcome SIDBI Venture Capital to our capital table as we continue our journey of taking the finest Indian products to the world. The funds raised will strengthen our balance sheet and cash reserves. Over the past two years, we have focused on reinforcing our core, optimising our product portfolio, and identifying key levers for scale,\" said Bala Sarda, Founder and CEO of VAHDAM India.\nMila Beauté raises $2.16M in pre-Series A round led by Rukam Capital\nMila Beauté, a homegrown Indian skin-friendly colour cosmetics brand, has raised $2.16 million (approximately Rs 18 crore) in its pre-Series A funding round led by Rukam Capital. This investment values the company at Rs 303 crore and marks a significant step forward in its journey.\n\nThe freshly infused capital will primarily be deployed towards expansion and research and development. Mila Beauté aims to strengthen its core business in the colour cosmetics segment while also investing in new p"])</script><script>self.__next_f.push([1,"5:[\"$\",\"$L14\",null,{\"topic\":\"amazon\",\"data\":{\"topicData\":{\"id\":\"47acebb0-6902-11ee-951d-75edc3622392\",\"name\":\"Amazon\",\"slug\":\"amazon\",\"image\":\"https://images.yourstory.com/cs/NaN/07f6d7f0ed8e11ed819979969b4b51e2/amazon-1697455039608.png\",\"description\":\"$15\",\"createdBy\":\"07f6d7f0-ed8e-11ed-8199-79969b4b51e2\",\"createdAt\":\"2023-10-12T13:21:40.843Z\",\"updatedAt\":\"2023-10-16T11:17:23.797Z\",\"createdByUser\":{\"name\":\"Aasma Khan\",\"primary_email\":\"aasma@yourstory.com\"},\"companies\":[]},\"relatedContent\":{\"hits\":[{\"brand\":{\"id\":2,\"slug\":\"yourstory\",\"name\":\"YourStory\"},\"type\":\"Article\",\"postType\":\"RICH\",\"title\":\"Founders push back on Piyush Goyal's remarks; Weaving sustainability into textiles\",\"subtitle\":\"Founders push back on Piyush Goyal's remarks; Weaving sustainability into textiles\",\"slug\":\"founders-push-back-piyush-goyal-weaving-sustainability-textiles\",\"url\":\"/2025/04/founders-push-back-piyush-goyal-weaving-sustainability-textiles\",\"publishedAt\":1743818400000,\"layout\":\"DEFAULT\",\"imported\":false,\"protected\":false,\"source\":\"CreatorStudio\",\"tags\":[{\"slug\":\"daily-capsule\",\"name\":\"Daily Capsule\",\"order\":0}],\"readTime\":6,\"videoDuration\":null,\"series\":null,\"authors\":[{\"id\":\"fdce4301-2d69-11e9-aa97-9329348d4c3e\",\"userId\":null,\"slug\":\"webmaster\",\"name\":\"Team YS\",\"imageUrl\":\"https://images.yourstory.com/cs/static/default-ys-image.jpg\",\"order\":0}],\"artwork\":\"https://images.yourstory.com/cs/2/e4fd1d90231a11efb1991bdbfe47f5e7/CopyofNewPPTTemplates16-1743786010543.jpg\",\"description\":\"Startup founders pushed back on Union Minister Piyush's Goyal's comments on India's startup ecosystem. 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