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The Online Archive is an exclusive collection of those legal decisions, a database containing detailed analysis of National Advertising Division (<a target="_blank" href="/programs/all-programs/national-advertising-division">NAD</a>), National Advertising Review Board (<a target="_blank" href="/programs/all-programs/national-advertising-review-board">NARB</a>), and Children鈥檚 Advertising Review Unit (<a href="https://bbbprograms.org/programs/all-programs/children's-advertising-review-unit" target="_blank" data-sf-ec-immutable="">CARU</a>) cases.</p><p>&nbsp;</p><p>The Online Archive is a unique and valuable resource, providing in-depth knowledge of important advertising issues to help attorneys provide insightful guidance to clients and give marketing professionals the information they need to avoid advertising substantiation problems.</p><p>&nbsp;</p><p>A subscription to the Online Archive includes four licenses with unlimited access to the database of more than 6,000 advertising claim substantiation decisions. 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Members of the press can request the full text of any decision by emailing <a href="mailto:press@bbbnp.org">press@bbbnp.org</a>.&nbsp;</p><p>&nbsp;</p><p>&nbsp;</p> </div><div class="row" data-sf-element="Row"> <div id="MainContent_C005_Col00" class="sf_colsIn col-xs-12 col-sm-6 col-md-6 col-lg-6 col-xl-6" data-sf-element="Column 1" data-placeholder-label="Column 1"> <div class="rich-text"> <p><strong>Authored by attorneys with extensive experience in advertising law and claim substantiation, decisions in the Online Archive cover topics such as:</strong></p><p><strong>&nbsp;</strong></p><ul class="fa-ul" style="margin-left: 60px"><li><em class="fa-li fa fa fa-arrow-circle-o-right"></em>Implied claims</li><li><em class="fa-li fa fa fa-arrow-circle-o-right"></em>Puffery</li><li><em class="fa-li fa fa fa-arrow-circle-o-right"></em>Clear and conspicuous disclosures</li><li><em class="fa-li fa fa fa-arrow-circle-o-right"></em>Competent and reliable scientific evidence</li><li><em class="fa-li fa fa fa-arrow-circle-o-right"></em>Truth and accuracy</li><li><em class="fa-li fa fa fa-arrow-circle-o-right"></em>Proper use of endorsements</li></ul> </div> </div> <div id="MainContent_C005_Col01" class="sf_colsIn col-xs-12 col-sm-6 col-md-6 col-lg-6 col-xl-6" data-sf-element="Column 2" data-placeholder-label="Column 2"> <div class="rich-text"> <p><strong>The decisions also cover a broad range of product and service categories from many different industries, including:</strong></p><p><strong>&nbsp;</strong></p><ul class="fa-ul" style="margin-left: 60px"><li><em class="fa-li fa fa fa-arrow-circle-o-right"></em>Beauty and cosmetics</li><li><em class="fa-li fa fa fa-arrow-circle-o-right"></em>Drugs and health aids</li><li><em class="fa-li fa fa fa-arrow-circle-o-right"></em>Dietary supplements</li><li><em class="fa-li fa fa fa-arrow-circle-o-right"></em>Food and beverage</li><li><em class="fa-li fa fa fa-arrow-circle-o-right"></em>Household products</li><li><em class="fa-li fa fa fa-arrow-circle-o-right"></em>Leisure and entertainment</li><li><em class="fa-li fa fa fa-arrow-circle-o-right"></em>Toys and games</li><li><em class="fa-li fa fa fa-arrow-circle-o-right"></em>Websites and web services</li></ul> </div> </div> </div> <section id="MainContent_C004_Col00" class="sf_colsIn pt-10 pb-10" data-sf-element="Section" data-placeholder-label="Section content"> <div class="rich-text"> <p><strong>&nbsp;</strong></p><h2><strong>Features</strong></h2><p>&nbsp;</p><ul class="fa-ul" style="margin-left: 60px"><li><em class="fa-li fa fa fa-arrow-circle-o-right"></em><strong>Flexible search functionality</strong> supports Boolean search operators, proximity search, and simultaneous searching across multiple databases</li><li><em class="fa-li fa fa fa-arrow-circle-o-right"></em><strong>Document review tools </strong> include highlighted search terms within retrieved documents</li><li><em class="fa-li fa fa fa-arrow-circle-o-right"></em><strong>Search filters</strong> refine results by company, product, issue or claim type, date, document type, or BBB NP Program</li><li><em class="fa-li fa fa fa-arrow-circle-o-right"></em><strong>Find related documents</strong> like press releases, case reports, abstracts, and compliance reports</li></ul><br><p>&nbsp;</p> </div> </section> </div> <div id="MainContent_C013_Col01" class="sf_colsIn col-md-4" data-sf-element="Right Column" data-placeholder-label="Right Column"> <a class="card_document" href="https://case-report.bbbnp.org/"> <div class="doc_heading">Access the Online Archive</div> <div class="doc_text"> </div> </a> <div class="rich-text"> <p>Summaries of all case decisions are available in the <a href="/media-center/decisions">Case Decision Summaries library</a>. Access to Direct Selling Self-Regulatory Council and Digital Advertising Accountability Program decisions does not require a subscription to the Online Archive. </p><p>&nbsp;</p><p>&nbsp;</p><p>&nbsp;</p><p>&nbsp;</p><p>&nbsp;</p> </div> </div> </div> </section> </div> <div class="page-footer"> <footer class="social"> <div class="container"> <div class="social_inner"> <span class="follow">Follow us on social media</span> <nav class="social_nav"> <a href="https://www.facebook.com/BBB-National-Programs-266206120950/?ref=br_rs" target="_blank" class="social_nav_link facebook_link"> <span class="sr--only">Facebook</span> </a> <a href="https://twitter.com/BBB_NtlPrograms" target="_blank" class="social_nav_link twitter_link"> <span class="sr--only">Twitter</span> </a> <a href="https://www.youtube.com/channel/UCsR78pyCQkqAGrJS0hfu1eg" target="_blank" class="social_nav_link youtube_link"> <span class="sr--only">Youtube</span> </a> <a href="https://www.linkedin.com/company/bbb-national-programs" target="_blank" class="social_nav_link linkedin_link"> <span class="sr--only">Linkedin</span> </a> <a href="https://betterbusiness.blubrry.com/" target="_blank" class="social_nav_link podcasts_link"> <span class="sr--only">Podcasts</span> </a> </nav> </div> </div> </footer> <footer class="main_footer"> <div class="container"> <div class="footer_box"> <a href="/" class="footer_logo"> <span class="sr--only">Link to homepage</span> </a> <nav class="footer_nav"> <ul> <li> <a href="/about-us/board-of-directors" target="_self">Board of Directors</a> </li> <li> <a href="/about-us/BBB-National-Programs-Leadership" target="_self">Leadership</a> </li> <li> <a href="/podcasts" target="_blank">Podcasts</a> </li> <li> <a href="/OnlineArchive" target="_self">Online Archive</a> </li> <li> <a href="/privacy-policy" target="_self">Privacy Policy</a> </li> <li> <a href="/terms-of-use" target="_self">Terms of Use</a> </li> <li> <a href="/about-us/contact-us" target="_self">Contact Us</a> </li> </ul> </nav> </div> <span class="copyright"> 漏 2024, BBB National Programs, Inc. 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