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class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Fai crescere la tua attività online</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/it/channels"><div class="text-base font-medium"><span class="inline-block arrow-animation">Vendi su più canali<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Raggiungi milioni di acquirenti e incrementa le vendite</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/it/pos"><div class="text-base font-medium"><span class="inline-block arrow-animation">Vendi di persona<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Punto vendita (POS)</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/it/markets"><div class="text-base font-medium"><span class="inline-block arrow-animation">Vendi nel mondo<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Vendite internazionali</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/it/plus/solutions/b2b-ecommerce"><div class="text-base font-medium"><span class="inline-block arrow-animation">Vendi direttamente e all’ingrosso<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Business-to-business (B2B)</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/it/payments"><div class="text-base font-medium"><span class="inline-block arrow-animation">Accetta i pagamenti online<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Configura le modalità di pagamento</div></a></li></ul></div><div class="col-span-3 col-start-7 pt-8 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg font-bold"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)"><path d="m12.75 19.25 5.5-5.5m1 2.5v-3.5h-3.5m-2 14.5h.5a1 1 0 0 0 1-1v-2.5a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1v2.5a1 1 0 0 0 1 1Zm6 0h.5a1 1 0 0 0 1-1v-5.5a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1v5.5a1 1 0 0 0 1 1Zm6 0h.5a1 1 0 0 0 1-1v-12.5a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1v12.5a1 1 0 0 0 1 1ZM39.25 20c0 10.631-8.619 19.25-19.25 19.25S.75 30.631.75 20 9.369.75 20 .75 39.25 9.369 39.25 20Z" stroke="url(#market_svg__a)" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"></path></g></svg></span><span id="subNavItem-Mercato" class="font-bold text-t7 inline-block">Mercato</span></div><ul class="pb-2" aria-labelledby="subNavItem-Mercato"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/it/marketing"><div class="text-base font-medium"><span class="inline-block arrow-animation">Promuovi la tua attività commerciale<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Raggiungi e fidelizza i clienti</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/it/facebook-instagram"><div class="text-base font-medium"><span class="inline-block arrow-animation">Fatti conoscere sui social<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Integrazioni per i social media</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/it/email-marketing"><div class="text-base font-medium"><span class="inline-block arrow-animation">Coltiva le relazioni con i clienti<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Shopify Email</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/it/segmentation"><div class="text-base font-medium"><span class="inline-block arrow-animation">Conosci il tuo pubblico<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Ottieni informazioni sui clienti</div></a></li></ul></div><div class="col-span-3 col-start-10 pt-8 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg font-bold"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)"><path d="M12.75 15.75c0 1.243.75 2.5 2.25 2.5s2.5-1.257 2.5-2.5c0 1.243 1 2.5 2.5 2.5s2.5-1.257 2.5-2.5c0 1.243 1 2.5 2.5 2.5s2.25-1.257 2.25-2.5m-12.5 11.5h10.5a2 2 0 0 0 2-2v-9.067a2 2 0 0 0-.179-.827l-.538-1.184A2 2 0 0 0 24.713 13h-9.425a2 2 0 0 0-1.82 1.172l-.538 1.184a2 2 0 0 0-.18.827v9.067a2 2 0 0 0 2 2Zm3-3.5a2 2 0 0 1 2-2h.5a2 2 0 0 1 2 2v3.5h-4.5v-3.5ZM39.25 20c0 10.631-8.619 19.25-19.25 19.25S.75 30.631.75 20 9.369.75 20 .75 39.25 9.369 39.25 20Z" stroke="url(#manage_svg__a)" stroke-width="1.5" stroke-linecap="round"></path></g></svg></span><span id="subNavItem-Gestione" class="font-bold text-t7 inline-block">Gestione</span></div><ul class="pb-2" aria-labelledby="subNavItem-Gestione"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/it/manage"><div class="text-base font-medium"><span class="inline-block arrow-animation">Gestisci la tua attività<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Monitora vendite, ordini e analisi</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/it/analytics"><div class="text-base font-medium"><span class="inline-block arrow-animation">Misura le tue performance<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Analisi e report</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/it/shipping"><div class="text-base font-medium"><span class="inline-block arrow-animation">Spedisci gli ordini più velocemente<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Shopify Shipping</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/it/orders"><div class="text-base font-medium"><span class="inline-block arrow-animation">Gestisci scorte e ordini<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Gestione delle scorte e degli ordini</div></a></li></ul></div></div></div><div class="absolute bottom-0 inset-x-0 overflow-hidden z-20"><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-0"><div class="col-span-12 col-start-1 scheme-white:bg-shade-10 scheme-transparent-light:bg-shade-10 scheme-black:bg-shade-90 scheme-transparent-dark:bg-shade-90 relative after:absolute after:left-full after:top-[-1px] after:w-[100vw] after:h-[calc(100%+1px)] scheme-white:after:bg-shade-10 scheme-transparent-light:after:bg-shade-10 scheme-black:after:bg-shade-90 scheme-transparent-dark:after:bg-shade-90 scheme-black:text-white scheme-transparent-dark:text-white -ml-[var(--margin)] -mt-8 md:mt-0 pl-[var(--margin)] pt-6 before:content-[''] before:absolute before:right-full before:top-[-1px] before:w-[100vw] before:h-[calc(100%+1px)] scheme-white:before:bg-shade-10 scheme-transparent-light:before:bg-shade-10 scheme-black:before:bg-shade-90 scheme-transparent-dark:before:bg-shade-90 border-t scheme-white:border-shade-20 scheme-transparent-light:border-shade-20 scheme-black:border-shade-70 scheme-transparent-dark:border-shade-70 before:border-t scheme-white:before:border-shade-20 scheme-transparent-light:before:border-shade-20 scheme-black:before:border-shade-70 scheme-transparent-dark:before:border-shade-70 after:border-t scheme-white:after:border-shade-20 scheme-transparent-light:after:border-shade-20 scheme-black:after:border-shade-70 scheme-transparent-dark:after:border-shade-70 -translate-y-[30px]" data-background="white"><ul class="grid grid-cols-12 gap-x-gutter gap-y-0 pb-0"><li class="flex mb-6 pr-4 border-r border-shade-30 last:border-0 col-span-3"><a class="group inline-block w-full text-black hover:text-black" href="https://shopify.dev" aria-label="Fonte esterna: Sviluppatori Shopify . Crea con le potenti API di Shopify"><div class="text-base font-medium"><span class="inline-block arrow-animation">Sviluppatori Shopify<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Crea con le potenti API di Shopify</div></a></li><li class="flex mb-6 pr-4 border-r border-shade-30 last:border-0 col-span-3"><a class="group inline-block w-full text-black hover:text-black" href="/it/plus"><div class="text-base font-medium"><span class="inline-block arrow-animation">Plus<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">La soluzione commerciale per i brand digitali in crescita</div></a></li><li class="flex mb-6 pr-4 border-r border-shade-30 last:border-0 col-span-3"><a class="group inline-block w-full text-black hover:text-black" href="/it/products"><div class="text-base font-medium"><span class="inline-block arrow-animation">Tutti i prodotti<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Esplora tutti i prodotti e le funzionalità di Shopify</div></a></li></ul></div></div></div></div></li><li class="mr-8 text-base"><div class="flex h-full"><a class="flex items-center hover:underline text-black hover:text-black" href="/it/pricing">Prezzi</a></div></li><li class="mr-8 text-base"><div class="relative flex h-full after:content[""] after:block after:h-[3px] after:w-full after:absolute after:bottom-0 after:scale-0 after:origin-left after:transition-transform after:duration-[350ms] after:ease-[bezier(0.66, 0.66, 0.34, 1.00)] after:motion-reduce:transition-none hover:underline after:bg-black text-black"><button type="button" class="bg-transparent whitespace-nowrap" data-component-name="Risorse-toggle-open" aria-controls="RisorseDesktopMenu" aria-expanded="false" aria-haspopup="true"><span class="mr-3">Risorse</span><div aria-hidden="true" class="relative inline-block h-[7px] w-3 cursor-pointer"><div class="inline-block rounded border-b-8 h-2 w-[2px] origin-center transition-all ease-[bezier(0.66, 0.66, 0.34, 1.00)] duration-[350ms] motion-reduce:transition-none border-black bg-black -translate-x-[3px] rotate-[135deg]"></div><div class="inline-block rounded border-b-8 h-2 w-[2px] origin-center transition-all ease-[bezier(0.66, 0.66, 0.34, 1.00)] duration-[350ms] motion-reduce:transition-none border-black bg-black -rotate-[135deg]"></div></div></button></div><div id="RisorseDesktopMenu" class="absolute inset-x-0 top-global-header z-[21] transition-transform duration-[452ms] ease-[cubic-bezier(0.26,1.00,0.48,1.00)] motion-reduce:transition-none before:absolute before:inset-x-0 before:top-0 before:w-full before:h-full before:left-0 before:shadow-xl before:pointer-events-none before:z-10 bg-white text-black bg-white text-black opacity-0 pointer-events-none -translate-y-[10px]"><div class="relative no-scrollbar overflow-y-auto overflow-x-clip max-h-[calc(100vh-72px)] z-20"><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-0"><div class="col-span-3 col-start-1 pt-8 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg font-bold"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#help-and-support_svg__a)"><circle cx="20" cy="20" r="19.25" stroke="currentColor" stroke-width="1.5"></circle><path d="M20 20v6" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round"></path><path d="M20 16.5a1.5 1.5 0 1 0 0-3 1.5 1.5 0 0 0 0 3Z" fill="currentColor"></path></g></svg></span><span id="subNavItem-Assistenza e supporto" class="font-bold text-t7 inline-block">Assistenza e supporto</span></div><ul class="pb-2" aria-labelledby="subNavItem-Assistenza e supporto"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="https://help.shopify.com/it/" aria-label="Fonte esterna: Assistenza e supporto . Ricevi assistenza 24/7"><div class="text-base font-medium"><span class="inline-block arrow-animation">Assistenza e supporto<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Ricevi assistenza 24/7</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/it/blog"><div class="text-base font-medium"><span class="inline-block arrow-animation">Blog di Shopify<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Consigli di strategia aziendale</div></a></li></ul></div><div class="col-span-6 col-start-4 pt-8 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg font-bold"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)" stroke="currentColor" stroke-width="1.5"><circle cx="20" cy="20" r="19.25"></circle><path d="m22.023 15.04 3 3M12.75 27.25l4.25-1 9.95-9.95a1 1 0 0 0 0-1.413l-1.837-1.836a1 1 0 0 0-1.414 0L13.75 23l-1 4.25Z" stroke-linecap="round" stroke-linejoin="round"></path></g></svg></span><span id="subNavItem-Argomenti più popolari" class="font-bold text-t7 inline-block">Argomenti più popolari</span></div><ul class="pb-2 columns-2" aria-labelledby="subNavItem-Argomenti più popolari"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/it/blog/come-funziona-shopify"><div class="text-base font-medium"><span class="inline-block arrow-animation">Cos’è Shopify?<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Come funziona la nostra piattaforma commerciale</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/it/editions"><div class="text-base font-medium"><span class="inline-block arrow-animation">Shopify Editions<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Nuovi e innovativi prodotti Shopify</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/it/blog/topics/storie-di-successo"><div class="text-base font-medium"><span class="inline-block arrow-animation">Storie di imprenditori<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Impara dai merchant di successo</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/it/blog/come-creare-da-zero-un-brand-in-7-passi"><div class="text-base font-medium"><span class="inline-block arrow-animation">Branding<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Crea il tuo brand da zero</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/it/blog/strategia-di-marketing"><div class="text-base font-medium"><span class="inline-block arrow-animation">Marketing<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Crea un piano di marketing</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/it/blog/guida-seo-per-ecommerce-principianti"><div class="text-base font-medium"><span class="inline-block arrow-animation">SEO per ecommerce<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Migliora il tuo posizionamento sui motori di ricerca</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/it/blog/social-media-marketing"><div class="text-base font-medium"><span class="inline-block arrow-animation">Strategia per i social media<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Trasforma i contatti sui social media in vendite</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/it/blog/growth-hacking-italia"><div class="text-base font-medium"><span class="inline-block arrow-animation">Crescita dell’attività<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Espandi la tua attività</div></a></li></ul></div><div class="col-span-3 col-start-10 pt-8 scheme-white:bg-shade-10 scheme-transparent-light:bg-shade-10 scheme-black:bg-shade-90 scheme-transparent-dark:bg-shade-90 pl-10 relative after:absolute after:left-full after:top-[-1px] after:w-[100vw] after:h-[calc(100%+1px)] scheme-white:after:bg-shade-10 scheme-transparent-light:after:bg-shade-10 scheme-black:after:bg-shade-90 scheme-transparent-dark:after:bg-shade-90 scheme-black:text-white scheme-transparent-dark:text-white border-l scheme-white:border-shade-20 scheme-transparent-light:border-shade-20 scheme-black:border-shade-70 scheme-transparent-dark:border-shade-70 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg font-bold"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)" stroke="currentColor" stroke-width="1.5"><circle cx="20" cy="20" r="19.25"></circle><path d="M16.75 16.75v-2a2 2 0 0 1 2-2h2.5a2 2 0 0 1 2 2v2m-2 4v1.5a1 1 0 0 1-1 1h-.5a1 1 0 0 1-1-1v-1.5m2.5 0a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1m2.5 0h6m-8.5 0h-6m2 6.5h10.5a2 2 0 0 0 2-2v-6.5a2 2 0 0 0-2-2h-10.5a2 2 0 0 0-2 2v6.5a2 2 0 0 0 2 2Z"></path></g></svg></span><span id="subNavItem-Strumenti essenziali" class="font-bold text-t7 inline-block">Strumenti essenziali</span></div><ul class="pb-2" aria-labelledby="subNavItem-Strumenti essenziali"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/it/strumenti/creatore-di-logo"><div class="text-base font-medium"><span class="inline-block arrow-animation">Generatore di loghi<span class="sr-only">.</span></span></div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="https://www.shopify.com/stock-photos" aria-label="Fonte esterna: Fotografie gratuite ."><div class="text-base font-medium"><span class="inline-block arrow-animation">Fotografie gratuite<span class="sr-only">.</span></span></div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/it/blog/come-scrivere-un-business-plan"><div class="text-base font-medium"><span class="inline-block arrow-animation">Modello di business plan<span class="sr-only">.</span></span></div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="https://www.linkpop.com/it" aria-label="Fonte esterna: Strumento per link in bio ."><div class="text-base font-medium"><span class="inline-block arrow-animation">Strumento per link in bio<span class="sr-only">.</span></span></div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/it/tools/qr-code-generator"><div class="text-base font-medium"><span class="inline-block arrow-animation">Generatore di codici QR<span class="sr-only">.</span></span></div></a></li></ul></div></div></div></div></li><li class="mr-8 text-base"><div class="flex h-full"><a class="flex items-center hover:underline text-black hover:text-black" href="/it/enterprise">Enterprise</a></div></li><li class="mr-8 text-base"><div class="relative flex h-full after:content[""] after:block after:h-[3px] after:w-full after:absolute after:bottom-0 after:scale-0 after:origin-left after:transition-transform after:duration-[350ms] after:ease-[bezier(0.66, 0.66, 0.34, 1.00)] after:motion-reduce:transition-none hover:underline after:bg-black text-black"><button type="button" class="bg-transparent whitespace-nowrap" data-component-name="Novità-toggle-open" aria-controls="NovitàDesktopMenu" aria-expanded="false" aria-haspopup="true"><span class="mr-3">Novità</span><div aria-hidden="true" class="relative inline-block h-[7px] w-3 cursor-pointer"><div class="inline-block rounded border-b-8 h-2 w-[2px] origin-center transition-all ease-[bezier(0.66, 0.66, 0.34, 1.00)] duration-[350ms] motion-reduce:transition-none border-black bg-black -translate-x-[3px] rotate-[135deg]"></div><div class="inline-block rounded border-b-8 h-2 w-[2px] origin-center transition-all ease-[bezier(0.66, 0.66, 0.34, 1.00)] duration-[350ms] motion-reduce:transition-none border-black bg-black -rotate-[135deg]"></div></div></button></div><div id="NovitàDesktopMenu" class="absolute inset-x-0 top-global-header z-[21] transition-transform duration-[452ms] ease-[cubic-bezier(0.26,1.00,0.48,1.00)] motion-reduce:transition-none before:absolute before:inset-x-0 before:top-0 before:w-full before:h-full before:left-0 before:shadow-xl before:pointer-events-none before:z-10 bg-white text-black bg-white text-black opacity-0 pointer-events-none -translate-y-[10px]"><div class="relative no-scrollbar overflow-y-auto overflow-x-clip max-h-[calc(100vh-72px)] z-20"><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-0"><div class="col-span-12 col-start-1 pt-8 -translate-y-[30px]" data-background="white"><ul class="grid grid-cols-12 gap-x-gutter gap-y-0 pb-0"><li class="flex mb-6 pr-4 border-r border-shade-30 last:border-0 col-span-3"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="41" height="42" viewBox="0 0 41 42" fill="none" xmlns="http://www.w3.org/2000/svg"><g clip-path="url(#clip0_213_1927)"><path d="M39.75 21C39.75 31.6315 31.1315 40.25 20.5 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href="https://accounts.shopify.com/store-create?language=it&locale=it&signup_page=https%3A%2F%2Fwww.shopify.com%2Fit%2Fblog%2Fseo-dominio&signup_types[]=paid_trial_experience" class="inline-block self-center overflow-hidden max-w-full px-button-px py-button-py ring-inset rounded-button text-button-size font-button-font font-button-weight tracking-button-tracking transition-all duration-150 focus-visible:outline-2 focus-visible:outline-offset-2 focus-visible:outline-state-focus focus-visible:outline border-2 text-button-light-primary-text bg-button-light-primary-bg border-button-light-primary-border ring-button-light-primary-border hover:text-button-light-primary-text-hover hover:bg-button-light-primary-bg-hover hover:border-button-light-primary-border-hover hover:ring-button-light-primary-border-hover focus:text-button-light-primary-text-focus focus:bg-button-light-primary-bg-focus focus:border-button-light-primary-border-focus focus:ring-button-light-primary-border-focus active:text-button-light-primary-text-active active:bg-button-light-primary-bg-active active:border-button-light-primary-border-active active:ring disabled:text-button-light-primary-text-disabled disabled:bg-button-light-primary-bg-disabled disabled:border-button-light-primary-border-disabled disabled:ring-button-light-primary-border-disabled" data-component-name="button" data-mode="light" target="">Inizia la prova gratuita</a><a href="/it/" class="inline-block self-center overflow-hidden max-w-full px-button-px py-button-py ring-inset rounded-button text-button-size font-button-font font-button-weight tracking-button-tracking transition-all duration-150 focus-visible:outline-2 focus-visible:outline-offset-2 focus-visible:outline-state-focus focus-visible:outline hover:ring-1 disabled:hover-ring-0 border-2 text-button-light-secondary-text bg-button-light-secondary-bg border-button-light-secondary-border ring-button-light-secondary-border hover:text-button-light-secondary-text-hover hover:bg-button-light-secondary-bg-hover hover:border-button-light-secondary-border-hover hover:ring-button-light-secondary-border-hover focus:text-button-light-secondary-text-focus focus:bg-button-light-secondary-bg-focus focus:border-button-light-secondary-border-focus focus:ring-button-light-secondary-border-focus active:text-button-light-secondary-text-active active:bg-button-light-secondary-bg-active active:border-button-light-secondary-border-active active:ring-button-light-secondary-border-active disabled:text-button-light-secondary-text-disabled disabled:bg-button-light-secondary-bg-disabled disabled:border-button-light-secondary-border-disabled disabled:ring-button-light-secondary-border-disabled" data-component-name="button" data-mode="light" target="">Maggiori informazioni</a></div></div><img class="absolute rounded-[15px] z-10 w-[90px] tablet-xl:w-[136px] desktop:w-[175px] left-[-26px] tablet-xl:left-0 bottom-[-20px] tablet-xl:bottom-[-60px]" src="https://cdn.shopify.com/b/shopify-brochure2-assets/b57973373cb5af3ba8e59f0b966065e7.webp?originalWidth=500&originalHeight=641" alt="" loading="lazy" decoding="async" width="500" height="641" srcSet="https://cdn.shopify.com/b/shopify-brochure2-assets/b57973373cb5af3ba8e59f0b966065e7.webp?originalWidth=500&originalHeight=641&width=200 200w, https://cdn.shopify.com/b/shopify-brochure2-assets/b57973373cb5af3ba8e59f0b966065e7.webp?originalWidth=500&originalHeight=641&width=400 400w"/><div class="absolute rounded-[15px] overflow-hidden z-10 w-[90px] tablet-xl:w-[136px] desktop:w-[175px] h-[85px] tablet-xl:h-[140px] desktop:h-[180px] right-0 tablet-xl:right-[-20px] desktop:right-[20px] top-[-25px] tablet-xl:top-[-30px] desktop:top-[-40px]"><img src="https://cdn.shopify.com/b/shopify-brochure2-assets/05383e2e9b6568812f1ccc7bbc28ac3d.webp?originalWidth=500&originalHeight=641" alt="" loading="lazy" decoding="async" width="500" height="641" srcSet="https://cdn.shopify.com/b/shopify-brochure2-assets/05383e2e9b6568812f1ccc7bbc28ac3d.webp?originalWidth=500&originalHeight=641&width=200 200w, https://cdn.shopify.com/b/shopify-brochure2-assets/05383e2e9b6568812f1ccc7bbc28ac3d.webp?originalWidth=500&originalHeight=641&width=400 400w"/></div><div><img class="absolute rounded-[15px] z-10 w-[90px] tablet-xl:w-[136px] desktop:w-[175px] bottom-[20px] tablet-xl:bottom-[-50px] desktop:bottom-[-70px] right-[-50px] tablet-xl:right-[-70px] desktop:right-[-100px]" src="https://cdn.shopify.com/b/shopify-brochure2-assets/2baeeeb3c9bab2dfbfac6428fad929e1.webp?originalWidth=500&originalHeight=641" alt="" loading="lazy" decoding="async" width="500" height="641" srcSet="https://cdn.shopify.com/b/shopify-brochure2-assets/2baeeeb3c9bab2dfbfac6428fad929e1.webp?originalWidth=500&originalHeight=641&width=200 200w, https://cdn.shopify.com/b/shopify-brochure2-assets/2baeeeb3c9bab2dfbfac6428fad929e1.webp?originalWidth=500&originalHeight=641&width=400 400w"/></div><div class="sm:inset-[auto_0_var(--space-2xl)_auto] sm:bg-transparent sm:pt-9 sm:[&>div>button]:-top-9"></div></div></div><article id="article" itemscope="" itemType="https://schema.org/Article" class="featured-blogs__section"><meta itemProp="mainEntityOfPage" content="/it/blog/seo-dominio"/><meta itemProp="dateModified" content="2024-09-10T04:30:00.000Z"/><div class="relative"><div class="py-10 tablet:text-center desktop:pt-16 desktop:pb-16" data-mode="light"><div class="container desktop:w-9/12 desktop:mx-auto"><div class="uppercase text-shade-100 font-aktivgroteskextended text-[12px] leading-[14px] tracking-[0.01em] font-semibold tablet-xl:font-shopifysans tablet-xl:text-[11px] tablet-xl:leading-[13px] tablet:tracking-[0.5px] tablet:font-bold pb-2"><a href="/it/blog" class="no-underline hover:text-link-light-hover topic-link">blog</a><span class="richtext px-2.5 text-xs">|</span><a href="/it/blog/topics/seo" class="no-underline hover:text-link-light-hover topic-link">SEO</a></div><h1 class="richtext font-medium tracking-[-0.02em] text-[28px] leading-9 tablet-xl:text-[40px] tablet-xl:leading-[48px]" itemProp="headline">SEO per domini: come scegliere un nome di dominio per la SEO</h1><p class="richtext font-normal tracking-[-0.02em] text-[18px] leading-[26px] tablet-xl:text-[20px] tablet-xl:leading-7 desktop:text-[22px] desktop:leading-8 mt-4 desktop:mt-4">Ti stai chiedendo se il nome del tuo dominio influisce sulla SEO? Assolutamente sì! Segui questi consigli per massimizzare l'efficacia del dominio del tuo sito.</p><div class="lg:hidden mt-4 tablet-xl:mt-12"><div class="gap-x-1 font-bold sm:justify-center !text-lg text-legacy-gray-90 last:[&_>div]:justify-start sm:last:[&_>div]:justify-center">Scritto di <span itemProp="author" itemscope="" itemType="https://schema.org/Person"><a href="/it/blog/authors/shopify-in-italiano" class="no-underline" itemProp="url"><span itemProp="name">Shopify in Italiano</span></a></span><div class="flex items-center gap-x-1 justify-center lg:justify-start mt-3 mb-1 text-body-sm flex-wrap"><svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" viewBox="0 0 16 16" fill="none"><g id="Spot Icons"><path id="Fill" fill-rule="evenodd" clip-rule="evenodd" d="M10.9908 5.63498C11.2162 5.82378 11.2464 6.15942 11.0584 6.3852L7.68058 10.2963C7.59169 10.4044 7.4644 10.4734 7.32502 10.4883H7.27169C7.14013 10.4876 7.01355 10.4382 6.91613 10.3496L4.96058 8.57187C4.7604 8.35605 4.77284 8.01862 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2.83878C4.11503 2.80501 4.20499 2.7403 4.27005 2.65141L4.95414 1.7163C5.35948 1.1627 6.07272 0.932296 6.72979 1.14563L7.83912 1.50438C7.94472 1.53852 8.05601 1.53852 8.16054 1.50438H8.1609L9.27023 1.14563C9.92659 0.932296 10.6402 1.16234 11.0459 1.7163L11.73 2.65141C11.795 2.7403 11.885 2.80501 11.9902 2.83843L13.101 3.19327C13.7584 3.40341 14.1997 4.00358 14.1982 4.68696L14.1961 5.84145C14.1961 5.95132 14.2302 6.05621 14.2957 6.14438L14.9833 7.07736C15.3908 7.62954 15.3908 8.37158 14.9833 8.92376L14.2957 9.85639C14.2302 9.94492 14.1961 10.0495 14.1961 10.159L14.1982 11.3138C14.1997 11.9972 13.7584 12.5977 13.101 12.8075L11.9902 13.162C11.885 13.1958 11.795 13.2605 11.73 13.3494L11.0459 14.2845C10.6405 14.8381 9.92659 15.0678 9.27023 14.8555L8.1609 14.4964C8.0553 14.4626 7.94401 14.4626 7.83948 14.4964L6.72979 14.8555C6.56623 14.9081 6.39948 14.9337 6.23485 14.9337Z" fill="black"></path></g></svg>Rivisto di <span itemProp="author" itemscope="" itemType="https://schema.org/Person"><a href="/it/blog/authors/antonio-santarsiero" class="no-underline" itemProp="url"><span itemProp="name">Antonio Santarsiero</span></a></span></div></div><div class="text-body-sm text-shade-50">Ultimo aggiornamento <time>10 set 2024</time></div></div></div></div><div class="tablet:container desktop:w-9/12 desktop:mx-auto overflow-hidden flex justify-center"><img class="" src="https://cdn.shopify.com/s/files/1/1354/3229/articles/HERO_IMAGE_SEO_Domain_cover_ce482a45-fca8-4c86-8dfb-6d26de780b5e.webp?v=1727463801&originalWidth=1848&originalHeight=782" alt="Illustrazione di una pagina web visualizzata all'interno di un browser." loading="eager" decoding="async" width="1848" height="782" srcSet="https://cdn.shopify.com/s/files/1/1354/3229/articles/HERO_IMAGE_SEO_Domain_cover_ce482a45-fca8-4c86-8dfb-6d26de780b5e.webp?v=1727463801&originalWidth=1848&originalHeight=782&width=200 200w, 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class="flex py-5 md:hidden border-y border-shade-20 text-[12px] mb-6 md:mb-0 leading-[20px] font-medium px-6">In questa pagina<svg viewBox="0 0 20 20" class="w-[20px] h-[20px] ml-auto transition"><path fill-rule="evenodd" d="M5.72 8.47a.75.75 0 0 1 1.06 0l3.47 3.47 3.47-3.47a.75.75 0 1 1 1.06 1.06l-4 4a.75.75 0 0 1-1.06 0l-4-4a.75.75 0 0 1 0-1.06Z"></path></svg></div><div class="mb-4 uppercase hidden md:block">In questa pagina</div><ul class="relative overflow-auto before:absolute before:inset-y-0 before:left-0 md:before:bg-shade-20 before:w-[1px] before:z-1 my-10 md:mt-0 md:mb-16 hidden md:block"><li class="pl-2 my-2.5 first:mt-0 last:mb-0 text-body-sm relative z-2"><a href="#1">Cosa si intende per SEO del dominio?</a></li><li class="pl-2 my-2.5 first:mt-0 last:mb-0 text-body-sm relative z-2"><a href="#2">Il nome del dominio è importante per la SEO?</a></li><li class="pl-2 my-2.5 first:mt-0 last:mb-0 text-body-sm relative z-2"><a href="#3">4 metodi per scegliere un nome di dominio ottimizzato per la SEO</a></li><li class="pl-2 my-2.5 first:mt-0 last:mb-0 text-body-sm relative z-2"><a href="#4">Come migliorare la SEO del tuo nome di dominio</a></li><li class="pl-2 my-2.5 first:mt-0 last:mb-0 text-body-sm relative z-2"><a href="#5">Altri esempi di nomi di dominio ottimizzati per la SEO</a></li><li class="pl-2 my-2.5 first:mt-0 last:mb-0 text-body-sm relative z-2"><a href="#6">Condurre un'analisi SEO sul nome di dominio dei concorrenti</a></li><li class="pl-2 my-2.5 first:mt-0 last:mb-0 text-body-sm relative z-2"><a href="#7">Devo modificare il nome del mio dominio per migliorare la SEO?</a></li><li class="pl-2 my-2.5 first:mt-0 last:mb-0 text-body-sm relative z-2"><a href="#8">Strumenti SEO per domini per creare una strategia vincente</a></li><li class="pl-2 my-2.5 first:mt-0 last:mb-0 text-body-sm relative z-2"><a href="#9">Applicare efficacemente la SEO su un dominio</a></li><li class="pl-2 my-2.5 first:mt-0 last:mb-0 text-body-sm relative z-2"><a href="#10">SEO 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block--bordered"></div><div><p>Cosa si nasconde dietro un nome di <a href="/it/dominio" title="Registrazione dominio: verifica e acquista un nome di dominio">dominio</a>? In ottica SEO, potrebbe esserci più di quanto pensi.</p> <p>Il tuo dominio identifica il tuo sito e indica il tipo di servizi che offre. Un nome di dominio corretto renderà il tuo sito web più affidabile agli occhi dei visitatori e allo stesso tempo un dominio ricco di contenuti di qualità e link attirerà i crawler dei motori di ricerca.</p> <p>La SEO del dominio influisce su quasi tutto ciò che riguarda il tuo sito web: quanto è facile <a href="/it/blog/posizionamento-sui-motori-di-ricerca">posizionarsi per le parole chiave</a>, su quali argomenti il tuo sito è considerato autorevole e, infine, quante persone presteranno attenzione ai tuoi prodotti. Capire perfettamente come il tuo nome di dominio influisce sul posizionamento delle pagine è quindi fondamentale per il successo del tuo brand.</p><div id="text-cta" class="hidden lg:block"></div> <p>Esploriamo le basi della SEO per domini, partendo dalla sua definizione.</p> <h2 id="1"><strong>Cosa si intende per SEO del dominio?</strong></h2> <p>La SEO per un dominio è la pratica di ottimizzare il <a href="/it/blog/dominio-internet">nome di dominio</a> per renderlo più utile e accessibile sia agli utenti che ai motori di ricerca. Implica la <a href="/it/blog/scegliere-nome-di-dominio">scelta di un nome di dominio</a> semplice, un potenziale <a href="/it/blog/sottodominio">sottodominio</a> e un dominio di primo livello (<a href="/it/blog/tld">TLD</a>) per creare una chiara identità sul web.</p> <p>Mettere in piedi una SEO del dominio efficace permette di ottimizzare vari aspetti tecnici del tuo sito, come i tag, la velocità di caricamento e la sitemap. Inoltre, permette anche di agire sulla gestione dei contenuti permettendoti di un portfolio rilevante e di alta qualità con contenuti originali e utili per i visitatori.</p> <p>Un altro aspetto importante della SEO per un dominio è l'acquisizione di backlink da siti web autorevoli. Quando siti importanti inseriscono un collegamento ai tuoi contenuti, i motori di ricerca a loro volta riconoscono il tuo dominio come una fonte affidabile di informazioni.</p> <p>Più tempo dedichi alla creazione di un dominio snello e unico, più sarà facile migliorare la SEO per specifiche parti del tuo sito web.</p> <h2 id="2"><strong>Il nome del dominio è importante per la SEO?</strong></h2> <p>La lunghezza, l’inclusione delle parole chiave e l'estensione di un nome di dominio possono essere componenti importanti di una buona strategia SEO. Un nome di dominio focalizzato e semplice indica in modo chiaro lo scopo di un sito sia alle persone che ai motori di ricerca.</p> <p>Evita di scegliere un nome di dominio eccessivamente promozionale, che potrebbe apparire poco affidabile o ingannevole. Domini come <a href="https://www.jeans-a-basso-prezzo.it" rel="nofollow noopener noreferrer" target="_blank">www.jeans-a-basso-prezzo.it</a> o spedizionegratisavita.biz non ispirano di certo molta fiducia.</p> <p>Un nome di dominio sbagliato può danneggiare immediatamente la tua reputazione online. I clienti ne sono consapevoli e lo sono anche i motori di ricerca.</p> <h2 id="3"><strong>4 metodi per scegliere un nome di dominio ottimizzato per la SEO</strong></h2> <p>Se devi creare un nuovo dominio, la prima cosa da fare è scegliere il nome. I nomi di dominio ottimizzati per la SEO sono brevi, contengono parole chiave rilevanti e includono termini semplici.</p> <p>Di seguito trovi suggerimenti pratici per <a href="/it/blog/scegliere-nome-di-dominio">scegliere un nome di dominio</a> che sia ottimizzato per i motori di ricerca.</p> <h3><strong>1. Scegli le parole chiave giuste</strong></h3> <p>L'importanza delle parole chiave nei nomi di dominio è cambiata nel tempo. Nei primi anni 2000, era una pratica comune per l'indicizzazione su motori di ricerca come Google, adottata da moltissimi brand di ecommerce. Oggi, sebbene le parole chiave continuino a influenzare la SEO del dominio, il loro peso è diminuito rispetto al passato.</p> <p>Il tuo dominio non deve per forza contenere la frase o parola chiave principale, ma dovrebbe includere un concetto rilevante che dia chiarezza e coerenza al tuo marchio.</p> <p>Ad esempio, il marchio di moda <a href="https://saboskirt.com/" rel="nofollow noopener noreferrer" target="_blank">Sabo</a> utilizza il nome di dominio <a href="https://www.saboskirt.com" rel="nofollow noopener noreferrer" target="_blank">www.saboskirt.com</a>, un nome semplice che identifica il marchio e include una parola chiave per descrivere il prodotto principale dell'azienda.</p> <p>Un nome di dominio efficace non deve essere esclusivamente incentrato sulle parole chiave. Puoi scegliere un dominio che includa una o due parole chiave, oppure racchiudere l'idea del tuo marchio in un breve acronimo.</p> <h3><strong>2. Opta per un nome di dominio breve</strong></h3> <p>La lunghezza del nome di dominio non influisce sul posizionamento nei motori di ricerca, ma può incidere significativamente sulla facilità con cui viene ricordato.</p> <p>Le ricerche indicano che la lunghezza media di un dominio è <a href="https://domainwheel.com/domain-name-statistics/#gref" rel="nofollow noopener noreferrer" target="_blank">12 caratteri</a>, ma i siti più popolari tendono ad avere nomi ancora più corti.</p> <div style="text-align: left;" data-mce-style="text-align: left;"> <figure><img src="https://cdn.shopify.com/s/files/1/1354/3229/files/domainseo1.png_v_1652080635.webp?v=1726811049" alt="i nomi di dominio corti sono migliori" style="float: none;" data-mce-style="float: none;" data-mce-src="https://cdn.shopify.com/s/files/1/1354/3229/files/domainseo1.png_v_1652080635.webp?v=1726811049"> <figcaption><em>Gaebler.com</em></figcaption> </figure> </div> <h3><strong>3. Punta su un nome di dominio semplice</strong></h3> <p>Oltre a essere breve, un dominio dovrebbe essere facile da leggere. I nomi di dominio con significati chiari trasmettono fiducia, mentre quelli composti da numeri e lettere casuali possono suscitare dubbi negli utenti.</p> <p>Alcuni ricercatori dell'Università della Pennsylvania hanno analizzato diversi nomi di dominio e le loro prestazioni, scoprendo che i <a href="https://knowledge.wharton.upenn.edu/article/not-name-company-digital-era/" rel="nofollow noopener noreferrer" target="_blank">nomi semplici e diretti</a> risultavano i più efficaci:</p> <ul> <li>Il traffico diminuiva del 2% per ogni carattere aggiunto oltre il settimo nel nome di dominio;</li> <li>Domini semplici senza trattini evitavano penalizzazioni di traffico;</li> <li>La ripetizione di suoni vocalici e consonantici era associata a un peggior posizionamento.</li> </ul> <p>La lezione? Più semplice è il nome di dominio, migliori saranno probabilmente le sue prestazioni.</p> <h3><strong>4. Scegli un'estensione affidabile per il tuo dominio</strong></h3> <div style="text-align: left;"> <figure><img style="float: none;" alt="le estensioni più affidabili per un dominio" src="https://cdn.shopify.com/s/files/1/1354/3229/files/domainseo2.png_v_1652080665.webp?v=1726811049" loading="lazy"> <figcaption><em>GrowthBadger</em></figcaption> </figure> </div> <p>L'estensione .com è considerata la più affidabile a livello globale ed è il <a href="https://growthbadger.com/top-level-domains/" rel="nofollow noopener noreferrer" target="_blank">33% più memorabile</a> rispetto ad altri TLD. Sebbene non offra vantaggi SEO diretti, il.com trasmette affidabilità ai clienti.</p> <p>Tuttavia, non tutto è perduto senza un dominio .com. Estensioni come .co, .us e .net stanno guadagnando sempre più terreno e fiducia tra gli utenti.</p> <h2 id="4"><strong>Come migliorare la SEO del tuo nome di dominio</strong></h2> <p>Comprendere gli elementi che migliorano la SEO del tuo dominio ti aiuterà a costruire una strategia vincente.</p> <p>Il miglior modo per migliorare la SEO del nome di dominio acquistato è concentrarsi sulla creazione di contenuti di valore e sull'acquisizione di backlink da siti web considerati affidabili.</p> <h3><strong>Crea contenuti di valore</strong></h3> <p>Creare contenuti di alto valore è senza dubbio l'aspetto più importante per il successo di un dominio. Contenuti ricercati e informativi sono un ottimo modo per aumentare la tua autorità nel settore e migliorare il traffico organico.</p> <p>Inizia creando pagine e articoli per il blog ottimizzati per la SEO, facendo in modo che ogni contenuto aggiunga valore. Evita sempre il plagio o l'uso di tecniche poco ortodosse per velocizzare la produzione: la qualità premia nel lungo periodo.</p> <p>Altri esempi di contenuti che potresti pubblicare sui tuoi domini includono:</p> <ul> <li>Elenchi</li> <li>Guide pratiche</li> <li>Video</li> <li>Casi studio</li> <li>White paper</li> <li>Infografiche</li> <li>Rapporti annuali</li> <li>Statistiche</li> </ul> <p>Non solo questi contenuti garantiranno al tuo dominio un valore SEO costante nel tempo, ma avranno anche il potenziale per generare backlink organici.</p> <h3><strong>Acquisisci backlink per il tuo dominio</strong></h3> <p>I backlink sono collegamenti ipertestuali provenienti da siti esterni che indirizzano traffico verso il tuo dominio. Sono importanti per due motivi:</p> <ul> <li>Portano utenti da altri siti al tuo</li> <li>Aiutano a dimostrare la rilevanza e l'autorità del tuo marchio e sito</li> </ul> <p>Molti studi hanno dimostrato che avere  <a href="https://ahrefs.com/blog/search-traffic-study/" rel="nofollow noopener noreferrer" target="_blank">un profilo di backlink solido è quasi sempre necessario</a> per ottenere un buon posizionamento nei risultati di ricerca.</p> <p>Il metodo più efficace per acquisire backlink è affermarsi come un'autorità nel proprio settore. Creare contenuti di valore, pratici e ben scritti è una strategia efficiente per farlo. Inoltre, puoi stabilire collaborazioni con altri brand o siti interessati o creare contenuti di affiliate marketing per aumentare l'interesse.</p> <p>Ricorda che ottenere una quantità eccessiva di backlink da un singolo sito è una pratica che all'algoritmo di Google non piace. È preferibile puntare su collegamenti organici, evitando strategie poco etiche o l'acquisto di backlink.</p> <p>eglio affidarsi il più possibile ai collegamenti organici, non a strategie black-hat o a pagamento.</p> <h3><strong>Migliora il tuo brand con un buon nome di dominio</strong></h3> <div style="text-align: left;"><img style="float: none;" alt="esempio di branding con un dominio: manscaped.com" src="https://cdn.shopify.com/s/files/1/1354/3229/files/domainseo4.png_v_1652082003.webp?v=1726811049" loading="lazy"></div> <p>Il tuo nome di dominio non è solo un testo su uno schermo: rappresenta un'anteprima di chi sei e cosa fai. Una buona SEO per il tuo dominio può diventare come un "<a href="https://www.seobility.net/en/wiki/User_Signals" rel="nofollow noopener noreferrer" target="_blank">segnale utente</a>" per i motori di ricerca. In altre parole, un dominio ben strutturato e pertinente non solo attira l'attenzione degli utenti, ma viene anche valutato positivamente dai motori di ricerca, migliorando così la tua visibilità online.</p> <p>Utilizza il tuo nome di dominio per offrire agli utenti un'anteprima del tuo marchio, compresa la sua personalità, voce e tono. Esistono molti esempi efficaci:</p> <ul> <li> <a href="https://www.manscaped.com/" rel="nofollow noopener noreferrer" target="_blank">Manscaped.com</a> ti racconta tutto ciò che devi sapere sull’azienda in sole due parole: un negozio dai toni scherzosi ma allo stesso tempo focalizzato su tutto ciò che riguarda l'igiene maschile;</li> <li> <a href="https://www.cettire.com/" rel="nofollow noopener noreferrer" target="_blank">Cettire.com</a> è un marchio di lusso il cui nome dice tutto. Un gioco di parole elegante che amplifica il tono e la voce del brand;</li> <li> <a href="https://www.aloyoga.com/pages/alo-moves" rel="nofollow noopener noreferrer" target="_blank">AloYoga.com</a> è un dominio di proprietà del marchio di abbigliamento yoga Alo. È divertente, veloce e moderno.</li> </ul> <h2 id="5"><strong>Altri esempi di nomi di dominio ottimizzati per la SEO</strong></h2> <div style="text-align: left;"><img style="float: none;" alt="esempio di dominio ottimizzato per la SEO: gymshark.com" src="https://cdn.shopify.com/s/files/1/1354/3229/files/domainseo5.png_v_1652082041.webp?v=1726811049" loading="lazy"></div> <p>Che tu abbia già un'idea in mente o stia cercando ispirazione, questi <a href="https://www.aftership.com/store-list/top-100-shopify-stores" rel="nofollow noopener noreferrer" target="_blank">nomi dominio di e-commerce popolari</a> sono ottimi per lunghezza, branding e impatto:</p> <ul> <li> <a href="https://gymshark.com/" rel="nofollow noopener noreferrer" target="_blank">Gymshark.com</a>: Composto da due soli elementi, Gymshark è un nome che scorre facilmente. Questo dominio breve è suddiviso in diversi sottodomini per gestire meglio il traffico a livello globale, una tattica SEO molto efficace per marchi con una presenza internazionale.</li> <li> <a href="https://colourpop.com/" rel="nofollow noopener noreferrer" target="_blank">Colourpop.com</a>: Questo dominio è memorabile, specifico e facile da ricordare. Non include trattini, numeri o altri strani caratteri, il che aiuta i visitatori a ritornare sul sito. Pensa solo che ben 8.000 altri siti hanno inserito un link a questo sito.</li> <li> <a href="https://www.beeinspiredclothing.com/" rel="nofollow noopener noreferrer" target="_blank">Beeinspiredclothing.com</a>: L'estensione .com e il nome completo del marchio garantiscono che i visitatori possano trovare Bee Inspired Clothing in un batter d'occhio.</li> </ul> <h2 id="6"><strong>Condurre un'analisi SEO sul nome di dominio dei concorrenti</strong></h2> <p>Prima di acquistare un nome di dominio ottimizzato per la SEO, potresti voler analizzare i domini utilizzati dai tuoi principali concorrenti. <a href="/it/blog/analisi-della-concorrenza">L'analisi dei concorrenti</a> ti permette di comprendere meglio la posizione, il ranking e come vengono percepiti i domini rivali sul mercato. Quest'analisi può guidarti nelle tue decisioni prima di acquistare un nome di dominio, fornendoti informazioni preziose per una scelta più strategica.</p> <p>Per eseguire un'analisi SEO sul nome di dominio di un concorrente, chiediti:</p> <ul> <li>Quanto è semplice il nome del dominio? È meno di 14 caratteri?</li> <li>Quanto è <em>unico</em> il dominio? L'azienda ha registrato tutte le varianti con gTLD simili (ad es., swimsuit.com, swimsuit.net, swimsuit.biz) per proteggersi da eventuali imitatori?</li> <li>Il dominio è autorevole? Come si allinea al loro branding?</li> </ul> <h2 id="7"><strong>Devo modificare il nome del mio dominio per migliorare la SEO?</strong></h2> <p>I nomi di dominio influenzano la tua SEO, ma non sono necessariamente una parte decisiva della tua strategia.</p> <p>Cambiare il nome di dominio potrebbe <a href="https://www.semrush.com/blog/changing-domain-name-seo/" rel="nofollow noopener noreferrer" target="_blank">confondere i motori di ricerca</a> e i bot che analizzano le tue pagine, rischiando di compromettere il posizionamento. Inoltre, un nuovo dominio potrebbe creare difficoltà ai visitatori abituali del tuo sito, riducendo il traffico organico.</p> <p>Dovresti valutare il cambio del tuo nome di dominio per la SEO solo se:</p> <ul> <li>Stai rebrandizzando il tuo sito o la tua azienda</li> <li>Hai in programma di utilizzare <a href="https://help.shopify.com/it/manual/online-store/menus-and-links/url-redirect">reindirizzamenti</a> per preservare il valore SEO del dominio precedente</li> <li>Il tuo dominio attuale è poco chiaro o difficile da ricordare</li> </ul> <p>Ricorda che il nome di dominio non incide direttamente sui posizionamenti nei motori di ricerca. Tuttavia, cambiarlo o rebrandizzarlo senza seguire pratiche corrette può disorientare sia i visitatori che i motori di ricerca.</p> <h2 id="8"><strong>Strumenti SEO per domini per creare una strategia vincente</strong></h2> <p>Trovare un dominio che rispetti tutte le migliori pratiche SEO può essere un processo lungo. Usa questi strumenti per valutare le tue opzioni prima di procedere con la registrazione del dominio.</p> <h3><strong>Strumenti per registrare nomi dei domini</strong></h3> <ul> <li> <a href="/it/dominio">Shopify</a> offre registrazione e ricerca di domini oltre al servizio di <a href="/it/blog/hosting">hosting</a> per la tua identità digitale. È anche possibile trovare informazioni chiave su domini esistenti come il proprietario del dominio, quando è stato registrato e quando scade.</li> <li> <a href="https://www.bluehost.com/domains" rel="nofollow noopener noreferrer" target="_blank">BlueHost</a> cerca domini disponibili basati sulle parole chiave inserite. Questo strumento è utile se desideri acquistare un nome di dominio immediatamente, ma non fornisce funzionalità per la ricerca di informazioni aggiuntive.</li> </ul> <h3><strong>Strumenti per verificare l'autorità dei domini</strong></h3> <ul> <li> <a href="https://ahrefs.com/website-authority-checker" rel="nofollow noopener noreferrer" target="_blank">Ahrefs</a> offre un utile strumento di verifica dell'autorità che misura la forza di qualsiasi nome di dominio registrato. Puoi utilizzarlo per monitorare i siti che hanno inserito un link al tuo e i backlink, aiutandoti a valutare l'influenza del dominio.</li> <li> <a href="https://www.prepostseo.com/domain-authority-checker" rel="nofollow noopener noreferrer" target="_blank">Prepostseo.com</a> è uno strumento online gratuito che consente agli utenti di misurare l'autorità di più URL appartenenti allo stesso dominio. È particolarmente utile per domini con un grande volume di pagine da gestire.</li> </ul> <h3><strong>Strumenti per il monitoraggio dei domini</strong></h3> <ul> <li> <a href="https://www.seoreviewtools.com/domain-rank-checker/" rel="nofollow noopener noreferrer" target="_blank">Domain Rank Tracker</a> permette di verificare le prime 50 parole chiave che inviano visitatori a un certo dominio, consentendo di monitorare i cambiamenti nel tempo.</li> <li> <a href="https://drs.whoisxmlapi.com/brand-monitor" rel="nofollow noopener noreferrer" target="_blank">Brand Monitor</a> protegge il tuo nome di dominio da persone malintenzionate e domini simili che potrebbero danneggiare il tuo posizionamento e i risultati SEO.</li> </ul> <h2 id="9"><strong>Applicare efficacemente la SEO su un dominio</strong></h2> <p>I nomi di dominio rappresentano la tua identità digitale e comunicano chi sei, cosa offri e cosa ci si può aspettare dal tuo sito. Anche se il nome scelto non influisce direttamente sul posizionamento nei motori di ricerca, è consigliabile optare per un dominio breve, facile da ricordare e molto rilevante, che ti permetta di competere con i grandi marchi.</p> <p>Con un po' di impegno e pianificazione, puoi scegliere un nome di dominio SEO-friendly che porterà benefici a lungo termine, ben oltre il momento in cui lo registri.</p> <div class="marketing-block marketing-block--light marketing-block--padded my-12 border-l-2 pl-4 [&_h2]:!mt-0 [&_h2]:mb-6 [&_h2]:text-t5 [&_h3]:!mt-0 [&_h3]:mb-6 [&_h3]:text-t7 [&_h4]:!mt-0 [&_h4]:mb-6 [&_h4]:text-t8 [&_ul]:!mt-0 [&_ul]:mb-6 [&_ul:last-child]:mb-0 [&_ol]:!mt-0 [&_ol]:mb-6 [&_ol:last-child]:mb-0 [&_p]:!mt-0 [&_p]:mb-6 [&_p:last-child]:mb-0 border-blog-highlight text-body-sm my-8 tablet:my-16 p-8 bg-marketingBg !border-l-0 border-t-2 pl-8 [&_[itemscope]]:mb-6 [&_[itemscope]:last-child]:mb-0" id="faq-section"> <div itemscope="" itemtype="https://schema.org/FAQPage"> <h2 id="10">SEO del dominio: domande frequenti</h2> <div itemscope="" itemprop="mainEntity" itemtype="https://schema.org/Question"> <h3 itemprop="name">I domini influenzano la SEO?</h3> <div itemscope="" itemprop="acceptedAnswer" itemtype="https://schema.org/Answer"> <div itemprop="text"> <p>I domini hanno un grande impatto sulla SEO. Il numero di link che puntano a un dominio da siti di  prestigio influenzerà significativamente la capacità delle pagine di quel dominio di posizionarsi bene sui motori di ricerca. La coesione e la rilevanza dei contenuti di un dominio influenzeranno anche il suo posizionamento nei motori di ricerca per un determinato argomento.</p> </div> </div> </div> <div itemscope="" itemprop="mainEntity" itemtype="https://schema.org/Question"> <h3 itemprop="name">I domini .com si posizionano più in alto?</h3> <div itemscope="" itemprop="acceptedAnswer" itemtype="https://schema.org/Answer"> <div itemprop="text"> <p>Sebbene i domini .com siano conosciuti globalmente e considerati affidabili dagli utenti, l'estensione .com non influisce direttamente sui posizionamenti quando si parla di motori di ricerca.</p> </div> </div> </div> <div itemscope="" itemprop="mainEntity" itemtype="https://schema.org/Question"> <h3 itemprop="name">Quali sono le 5 estensioni di dominio più comuni?</h3> <div itemscope="" itemprop="acceptedAnswer" itemtype="https://schema.org/Answer"> <div itemprop="text"> <p><a href="https://www.statista.com/statistics/265677/number-of-internet-top-level-domains-worldwide/" rel="nofollow noopener noreferrer" target="_blank">Secondo Statista</a>, quasi la metà dei siti web utilizza l'estensione di dominio .com. Dopo il .com, le estensioni più comuni sono .org, .ru, .de e .net. I domini con estensione .com indicano generalmente un uso commerciale, mentre .org è solitamente associato a organizzazioni no-profit o enti di beneficenza, creando aspettative diverse per gli utenti.</p> </div> </div> </div> </div> </div></div></div><div class="border-t tablet-xl:border-[#d4d4d8] my-16 py-6 flex tablet-xl:flex-row justify-between flex-col"><div class="flex items-center tablet-xl:justify-start tablet-xl:flex-row flex-row-reverse justify-between"><div class="self-center flex flex-col"><div class="gap-x-1 text-lg font-aktivgroteskextended leading-[18px] font-bold mb-2">Scritto di <span itemProp="author" itemscope="" itemType="https://schema.org/Person"><span itemProp="name">Shopify in Italiano</span></span><div class="flex items-center gap-x-1 justify-center lg:justify-start mt-3 mb-1 text-body-sm flex-wrap"><svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" viewBox="0 0 16 16" fill="none"><g id="Spot Icons"><path id="Fill" fill-rule="evenodd" 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10.0495 1.76979 9.94492 1.70437 9.85674L1.01672 8.92341C0.609254 8.37158 0.609254 7.62954 1.01672 7.07701L1.70437 6.14438C1.76979 6.05621 1.80392 5.95132 1.80392 5.84181L1.80179 4.68696C1.80037 4.00358 2.24161 3.40341 2.89903 3.19327L4.00979 2.83878C4.11503 2.80501 4.20499 2.7403 4.27005 2.65141L4.95414 1.7163C5.35948 1.1627 6.07272 0.932296 6.72979 1.14563L7.83912 1.50438C7.94472 1.53852 8.05601 1.53852 8.16054 1.50438H8.1609L9.27023 1.14563C9.92659 0.932296 10.6402 1.16234 11.0459 1.7163L11.73 2.65141C11.795 2.7403 11.885 2.80501 11.9902 2.83843L13.101 3.19327C13.7584 3.40341 14.1997 4.00358 14.1982 4.68696L14.1961 5.84145C14.1961 5.95132 14.2302 6.05621 14.2957 6.14438L14.9833 7.07736C15.3908 7.62954 15.3908 8.37158 14.9833 8.92376L14.2957 9.85639C14.2302 9.94492 14.1961 10.0495 14.1961 10.159L14.1982 11.3138C14.1997 11.9972 13.7584 12.5977 13.101 12.8075L11.9902 13.162C11.885 13.1958 11.795 13.2605 11.73 13.3494L11.0459 14.2845C10.6405 14.8381 9.92659 15.0678 9.27023 14.8555L8.1609 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Una panoramica completa sulle funzioni e i vantaggi della piattaforma</a></div><p class="richtext text-body-sm font-shopifysans font-normal text-shade-60">2022-06-14</p></div></article></div></div><div class="mobile-indicators mt-6 flex justify-center gap-x-2 lg:hidden"><div class="rounded-full box-content w-2 h-2 bg-black w-2 h-2"></div><div class="rounded-full box-content w-2 h-2 bg-[#d9d9d9] w-2 h-2"></div><div class="rounded-full box-content w-2 h-2 bg-[#d9d9d9] w-2 h-2"></div><div class="rounded-full box-content w-2 h-2 bg-[#d9d9d9] w-2 h-2"></div><div class="rounded-full box-content w-2 h-2 bg-[#d9d9d9] w-2 h-2"></div><div class="rounded-full box-content w-2 h-2 bg-[#d9d9d9] w-2 h-2"></div><div class="rounded-full box-content w-2 h-2 bg-[#d9d9d9] w-2 h-2"></div><div class="rounded-full box-content w-2 h-2 bg-[#d9d9d9] w-2 h-2"></div></div></div></div><div class="grid md:grid-cols-2"><div class="relative overflow-hidden"><img class="h-full w-full object-cover absolute top-0 left-0 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https://cdn.shopify.com/b/shopify-brochure2-assets/c46f986d892538f4b0a15f25692330f7.png?originalWidth=1420&originalHeight=1040&width=1200 1200w, https://cdn.shopify.com/b/shopify-brochure2-assets/c46f986d892538f4b0a15f25692330f7.png?originalWidth=1420&originalHeight=1040&width=1400 1400w"/></div><div class="flex bg-black"><div class="text-left desktop:mx-10 self-center py-16 md:py-28 mx-10 md:mx-0 md:px-4 desktop:px-8"><div class="text-left text-section-dark-text [&_span]:font-aktivgroteskextended [&_span]:text-left tablet-xl:[&_span]:text-[40px] [&_span]:leading-[48px] [&_span]:font-medium [&_span]:tracking-normal [&_p]:text-white [&_p]:text-left [&_p]:text-lg [&_p]:leading-[26px] [&_p]:font-normal [&_p]:tracking-tight [&_p]:pb-6" data-mode="dark" data-component-name="heading-group"><span class="richtext text-t2">Non perderti le ultime novità di Shopify</span><p class="richtext text-body-lg pt-sm">Iscriviti al nostro blog per ricevere suggerimenti, idee e risorse gratuite per 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focus:ring-button-light-secondary-border-focus active:text-button-light-secondary-text-active active:border-button-light-secondary-border-active active:ring-button-light-secondary-border-active disabled:text-button-light-secondary-text-disabled disabled:bg-button-light-secondary-bg-disabled disabled:border-button-light-secondary-border-disabled disabled:ring-button-light-secondary-border-disabled w-full mt-2 sm:mt-0 md:text-base py-4 sm:py-3 md:px-7 disabled:!bg-[#e5e7eb] whitespace-nowrap hover:border-white hover:ring-0 hover:bg-[#62ba6b] focus:bg-[#00740B] active:bg-[#00740B] border-none" data-component-name="join-waitlist-form-button">Iscriviti</button></div></div><div class="block w-full sm:hidden"><button type="submit" class="inline-block self-center overflow-hidden max-w-full px-button-px ring-inset rounded-button text-button-size font-button-font font-button-weight tracking-button-tracking transition-all duration-150 focus-visible:outline-2 focus-visible:outline-offset-2 focus-visible:outline-state-focus focus-visible:outline disabled:hover-ring-0 md:py-button-lg-py border-2 text-button-light-secondary-text bg-button-light-secondary-bg border-button-light-secondary-border ring-button-light-secondary-border hover:text-button-light-secondary-text-hover hover:ring-button-light-secondary-border-hover focus:text-button-light-secondary-text-focus focus:border-button-light-secondary-border-focus focus:ring-button-light-secondary-border-focus active:text-button-light-secondary-text-active active:border-button-light-secondary-border-active active:ring-button-light-secondary-border-active disabled:text-button-light-secondary-text-disabled disabled:bg-button-light-secondary-bg-disabled disabled:border-button-light-secondary-border-disabled disabled:ring-button-light-secondary-border-disabled w-full mt-2 sm:mt-0 md:text-base py-4 sm:py-3 md:px-7 disabled:!bg-[#e5e7eb] whitespace-nowrap hover:border-white hover:ring-0 hover:bg-[#62ba6b] focus:bg-[#00740B] active:bg-[#00740B] border-none" data-component-name="join-waitlist-form-button">Iscriviti</button></div><input class="sr-only" id=":Reauh5n5:" name="address" aria-label="address"/></form><p class="richtext text-body-sm pt-sm sm:w-[406px] w-full items-left text-white">Puoi annullare l’iscrizione in qualsiasi momento. Inserendo la tua email accetti di ricevere email di marketing da Shopify.</p></div></div></div></div></section><div class="relative overflow-hidden bg-blog-bannerBg py-10 tablet-xl:py-20" data-component-name="cta-footer-banner"><div class="container relative flex flex-col items-center text-center py-10 tablet-xl:py-16"><span class="richtext uppercase font-medium font-aktivgroteskextended mb-2 text-[28px] tablet-xl:text-[42px] desktop:text-[48px] max-w-[600px] tablet-xl:mb-6 leading-[36px] tablet-xl:leading-[46px] desktop:leading-[56px]">Vendi ovunque con Shopify</span><p class="richtext max-w-[680px] text-body-base tablet-xl:text-body-lg mb-2 tablet-xl:mb-9">Impara sperimentando. Prova Shopify gratuitamente per scoprire tutti gli strumenti e i servizi necessari ad avviare, gestire e far crescere la tua attività commerciale.</p><div data-component-name="button-group" class="text-base relative z-20" data-mode="light"><div class="flex gap-y-sm flex-wrap gap-x-sm justify-center"><a href="https://accounts.shopify.com/store-create?language=it&locale=it&signup_page=https%3A%2F%2Fwww.shopify.com%2Fit%2Fblog%2Fseo-dominio&signup_types[]=paid_trial_experience" class="inline-block self-center overflow-hidden max-w-full px-button-px py-button-py ring-inset rounded-button text-button-size font-button-font font-button-weight tracking-button-tracking transition-all duration-150 focus-visible:outline-2 focus-visible:outline-offset-2 focus-visible:outline-state-focus focus-visible:outline md:px-button-lg-px md:py-button-lg-py md:text-button-lg-size border-2 text-button-light-primary-text bg-button-light-primary-bg border-button-light-primary-border 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51.9888 10.2598 48.4034 10.2598 48.4034L11.5648 42.8907C11.5648 42.8907 14.9848 45.4454 17.6848 45.2661C19.4398 45.1765 20.1148 43.6975 20.0248 42.7115C19.7548 38.4986 12.8248 38.7675 12.3748 31.8207C12.0148 25.9944 15.8398 20.1232 24.2998 19.5854C27.5848 19.3613 29.2498 20.2129 29.2498 20.2129Z" fill="black"></path></g><defs><clipPath id="clip0_198_267"><rect width="225" height="64" fill="white"></rect></clipPath></defs></svg></div><div class="md:block md:justify-end"><div class="flex flex-col flex-wrap gap-12 gap-x-4 md:gap-20 md:gap-x-16 sm:grid sm:max-h-fit sm:grid-cols-3 lg:grid-cols-4 max-h-[92rem] sm:max-h-[75rem]"><div class="w-[calc(50%_-_1rem)] sm:w-fit" data-component-name="shopify"><h2 class="text-base font-bold text-white">Shopify</h2><ul class="mt-4 md:mt-6"><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="/it/chi-siamo" aria-label="Chi siamo" data-component-name="chi-siamo">Chi siamo</a></li><li><a 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href="https://www.shopifystatus.com/" aria-label="Fonte esterna: Stato del servizio" data-component-name="stato-del-servizio">Stato del servizio</a></li></ul></div><div class="w-[calc(50%_-_1rem)] sm:w-fit" data-component-name="assistenza"><h2 class="text-base font-bold text-white">Assistenza</h2><ul class="mt-4 md:mt-6"><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="https://help.shopify.com/it/questions" aria-label="Fonte esterna: Assistenza ai merchant" data-component-name="assistenza-ai-merchant">Assistenza ai merchant</a></li><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="https://help.shopify.com/it/" aria-label="Fonte esterna: Centro assistenza" data-component-name="centro-assistenza">Centro assistenza</a></li><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="https://www.shopify.com/partners/directory" aria-label="Fonte esterna: Trova un partner" data-component-name="trova-un-partner">Trova un partner</a></li><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="https://academy.shopify.com?itcat=brochure&itterm=global-footer" aria-label="Fonte esterna: Shopify Academy" data-component-name="shopify-academy">Shopify Academy</a></li><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="https://community.shopify.com/c/Community-di-Shopify-IT/ct-p/it?utm_campaign=footer&utm_content=it&utm_medium=web&utm_source=shopify" aria-label="Fonte esterna: Community di Shopify" data-component-name="community-di-shopify">Community di Shopify</a></li></ul></div><div class="w-[calc(50%_-_1rem)] sm:w-fit" data-component-name="sviluppatori"><h2 class="text-base font-bold text-white">Sviluppatori</h2><ul class="mt-4 md:mt-6"><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="https://shopify.dev" aria-label="Fonte esterna: Shopify.dev" data-component-name="shopify-dev">Shopify.dev</a></li><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="https://shopify.dev/api" aria-label="Fonte esterna: Documentazione API" data-component-name="documentazione-a-p-i">Documentazione API</a></li><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="https://devdegree.ca" aria-label="Fonte esterna: Dev Degree" data-component-name="dev-degree">Dev Degree</a></li></ul></div><div class="w-[calc(50%_-_1rem)] sm:w-fit" data-component-name="prodotti"><h2 class="text-base font-bold text-white">Prodotti</h2><ul class="mt-4 md:mt-6"><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="https://shop.app" aria-label="Fonte esterna: Shop" data-component-name="shop">Shop</a></li><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="/it/shop-pay" aria-label="Shop Pay" data-component-name="shop-pay">Shop Pay</a></li><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="/it/plus" aria-label="Shopify Plus" data-component-name="shopify-plus">Shopify Plus</a></li><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="https://www.linkpop.com/it" aria-label="Fonte esterna: Linkpop" data-component-name="linkpop">Linkpop</a></li><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="/it/enterprise" aria-label="Shopify per i business enterprise" data-component-name="shopify-per-i-business-enterprise">Shopify per i business 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gap-4 py-8 sm:items-start sm:gap-8 lg:flex-row lg:justify-between lg:gap-10 bg-black text-white"><div class="mt-1 flex w-full flex-col items-center justify-center sm:flex-row sm:items-start sm:justify-start sm:gap-8 lg:gap-14"><div class="relative hidden sm:block" data-click-outside="dismiss" data-component-name="regions"><button aria-controls="regionSelector" aria-expanded="false" aria-haspopup="true" class="bg-transparent mx-auto md:inline-block py-3 text-[#E0E0E0] hover:text-white" type="button" data-component-name="region-selector-open" tabindex="0" aria-label="Navigazione regioni. Attuale: Italia"><span class="inline-flex items-center"><svg viewBox="0 0 45 45" aria-hidden="true" focusable="false" class="mr-1 h-4 w-4 fill-white"><path d="M22.5 2A20.5 20.5 0 1 0 43 22.5 20.52 20.52 0 0 0 22.5 2zm-4.23 28.79A33.67 33.67 0 0 0 22 31a34.54 34.54 0 0 0 4.76-.33 30.45 30.45 0 0 1-4.26 9 30.41 30.41 0 0 1-4.23-8.88zM22 28a29.86 29.86 0 0 1-4.47-.34A31 31 0 0 1 17 22a29.87 29.87 0 0 1 .36-4.64A30.13 30.13 0 0 1 22 17a31 31 0 0 1 5.66.53A29.85 29.85 0 0 1 28 22a31 31 0 0 1-.5 5.5 31 31 0 0 1-5.5.5zm-7.64-1a25.22 25.22 0 0 1-9.15-4.5 24.89 24.89 0 0 1 9-4.48A33.56 33.56 0 0 0 14 22a34.61 34.61 0 0 0 .36 5zM22.5 5.21a25.25 25.25 0 0 1 4.5 9.15 34.61 34.61 0 0 0-5-.36 33.58 33.58 0 0 0-4 .24 25.24 25.24 0 0 1 4.5-9.03zm8.29 13.06a30.41 30.41 0 0 1 8.89 4.23 30.46 30.46 0 0 1-9 4.26A34.54 34.54 0 0 0 31 22a33.67 33.67 0 0 0-.21-3.73zm8.82.59A33.75 33.75 0 0 0 30.26 15a29.2 29.2 0 0 0-3.89-9.56 17.54 17.54 0 0 1 13.24 13.42zm-21-13.41a29.16 29.16 0 0 0-3.85 9.35 29.16 29.16 0 0 0-9.35 3.85A17.54 17.54 0 0 1 18.64 5.44zM5.44 26.36a29.2 29.2 0 0 0 9.56 3.9 33.75 33.75 0 0 0 3.86 9.36A17.54 17.54 0 0 1 5.44 26.36zm20.7 13.25a33.73 33.73 0 0 0 3.91-9.56 33.73 33.73 0 0 0 9.56-3.91 17.55 17.55 0 0 1-13.47 13.47z"></path></svg><span class="break-keep">Italia</span><svg viewBox="0 0 10 5" aria-hidden="true" focusable="false" class="ml-2 h-3 w-3 fill-white"><path d="m0 0 5 5 5-5H0z"></path></svg></span></button><div aria-hidden="true" class="w-128 absolute bottom-[calc(100%+5em)] z-50 rounded-lg leading-8 bg-black text-white shadow-soft-dark-2xl inset-x-0" id="regionSelector" data-component-name="region-selector" style="display:none"><ul class="columns-2 px-5 py-8 md:px-14 md:py-10" data-component-name="region-nav" id="region-nav"><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/it/blog/seo-dominio" data-component-name="it-0" aria-current="true">Italia<svg viewBox="0 0 10 8" fill="none" aria-hidden="true" focusable="false" class="ml-2 w-3"><path d="M0.75 4.75L3 7.25L9.25 0.75" stroke="currentColor" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"></path></svg></a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/ca/blog/domain-seo" lang="en-CA" data-component-name="en-CA-1" aria-current="false">Canada (English)</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/uk/blog/domain-seo" lang="en-GB" data-component-name="en-GB-2" aria-current="false">United Kingdom</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/au/blog/domain-seo" lang="en-AU" data-component-name="en-AU-3" aria-current="false">Australia</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/id/blog/domain-seo" lang="en-ID" data-component-name="en-ID-4" aria-current="false">Indonesia</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/nz/blog/domain-seo" lang="en-NZ" data-component-name="en-NZ-5" aria-current="false">New Zealand</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/za/blog/domain-seo" lang="en-ZA" data-component-name="en-ZA-6" aria-current="false">South Africa</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/ng/blog/domain-seo" lang="en-NG" data-component-name="en-NG-7" aria-current="false">Nigeria</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/ph/blog/domain-seo" lang="en-PH" data-component-name="en-PH-8" aria-current="false">Philippines</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/sg/blog/domain-seo" lang="en-SG" data-component-name="en-SG-9" aria-current="false">Singapore</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/hk/blog/domain-seo" lang="en-HK" data-component-name="en-HK-10" aria-current="false">Hong Kong SAR</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/ie/blog/domain-seo" lang="en-IE" data-component-name="en-IE-11" aria-current="false">Ireland</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/my/blog/domain-seo" lang="en-MY" data-component-name="en-MY-12" aria-current="false">Malaysia</a></li></ul></div></div><div class="relative block sm:hidden" data-click-outside="dismiss" data-component-name="regions"><div aria-hidden="true" class="fixed top-0 left-0 z-50 h-full w-full text-[1.1428571429em] will-change-auto transition-opacity motion-reduce:transition-none bg-black pointer-events-none opacity-0"></div><button class="bg-transparent mx-auto md:inline-block py-3 text-[#E0E0E0] hover:text-white" type="button" data-component-name="region-selector-open" tabindex="0" aria-label="Navigazione regioni. Attuale: Italia"><span class="inline-flex items-center"><svg viewBox="0 0 45 45" aria-hidden="true" focusable="false" class="mr-1 h-4 w-4 fill-white"><path d="M22.5 2A20.5 20.5 0 1 0 43 22.5 20.52 20.52 0 0 0 22.5 2zm-4.23 28.79A33.67 33.67 0 0 0 22 31a34.54 34.54 0 0 0 4.76-.33 30.45 30.45 0 0 1-4.26 9 30.41 30.41 0 0 1-4.23-8.88zM22 28a29.86 29.86 0 0 1-4.47-.34A31 31 0 0 1 17 22a29.87 29.87 0 0 1 .36-4.64A30.13 30.13 0 0 1 22 17a31 31 0 0 1 5.66.53A29.85 29.85 0 0 1 28 22a31 31 0 0 1-.5 5.5 31 31 0 0 1-5.5.5zm-7.64-1a25.22 25.22 0 0 1-9.15-4.5 24.89 24.89 0 0 1 9-4.48A33.56 33.56 0 0 0 14 22a34.61 34.61 0 0 0 .36 5zM22.5 5.21a25.25 25.25 0 0 1 4.5 9.15 34.61 34.61 0 0 0-5-.36 33.58 33.58 0 0 0-4 .24 25.24 25.24 0 0 1 4.5-9.03zm8.29 13.06a30.41 30.41 0 0 1 8.89 4.23 30.46 30.46 0 0 1-9 4.26A34.54 34.54 0 0 0 31 22a33.67 33.67 0 0 0-.21-3.73zm8.82.59A33.75 33.75 0 0 0 30.26 15a29.2 29.2 0 0 0-3.89-9.56 17.54 17.54 0 0 1 13.24 13.42zm-21-13.41a29.16 29.16 0 0 0-3.85 9.35 29.16 29.16 0 0 0-9.35 3.85A17.54 17.54 0 0 1 18.64 5.44zM5.44 26.36a29.2 29.2 0 0 0 9.56 3.9 33.75 33.75 0 0 0 3.86 9.36A17.54 17.54 0 0 1 5.44 26.36zm20.7 13.25a33.73 33.73 0 0 0 3.91-9.56 33.73 33.73 0 0 0 9.56-3.91 17.55 17.55 0 0 1-13.47 13.47z"></path></svg><span class="break-keep">Italia</span><svg viewBox="0 0 10 5" aria-hidden="true" focusable="false" class="ml-2 h-3 w-3 fill-white"><path d="m0 0 5 5 5-5H0z"></path></svg></span></button><div aria-hidden="true" class="webkit-overflow-scrolling-touch fixed overflow-hidden z-[999] box-content will-change-auto w-full inset-0 mt-16 rounded-t-lg leading-[3rem] duration-300 ease-in-out motion-reduce:animation-none motion-reduce:transition-none bg-black text-white shadow-soft-dark-2xl invisible translate-y-full" id="mobileRegionSelector" aria-label="Navigazione regioni" aria-modal="true" role="dialog"><div class="border-shade-30 border-b"><div class="flex items-center justify-between px-5 py-4"><h3 class="text-lg font-medium">Paese/area 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stroke-linejoin="round"></path></svg></a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/ca/blog/domain-seo" lang="en-CA" data-component-name="en-CA-1" aria-current="false">Canada (English)</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/uk/blog/domain-seo" lang="en-GB" data-component-name="en-GB-2" aria-current="false">United Kingdom</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/au/blog/domain-seo" lang="en-AU" data-component-name="en-AU-3" aria-current="false">Australia</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/id/blog/domain-seo" lang="en-ID" data-component-name="en-ID-4" aria-current="false">Indonesia</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/nz/blog/domain-seo" lang="en-NZ" 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nome di dominio\"\u003edominio\u003c/a\u003e? In ottica SEO, potrebbe esserci più di quanto pensi.\u003c/p\u003e\n\u003cp\u003eIl tuo dominio identifica il tuo sito e indica il tipo di servizi che offre. Un nome di dominio corretto renderà il tuo sito web più affidabile agli occhi dei visitatori e allo stesso tempo un dominio ricco di contenuti di qualità e link attirerà i crawler dei motori di ricerca.\u003c/p\u003e\n\u003cp\u003eLa SEO del dominio influisce su quasi tutto ciò che riguarda il tuo sito web: quanto è facile \u003ca href=\"https://www.shopify.com/it/blog/posizionamento-sui-motori-di-ricerca\"\u003eposizionarsi per le parole chiave\u003c/a\u003e, su quali argomenti il tuo sito è considerato autorevole e, infine, quante persone presteranno attenzione ai tuoi prodotti. Capire perfettamente come il tuo nome di dominio influisce sul posizionamento delle pagine è quindi fondamentale per il successo del tuo brand.\u003c/p\u003e\n\u003cp\u003eEsploriamo le basi della SEO per domini, partendo dalla sua definizione.\u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cp\u003e\u003cstrong\u003eINDICE\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"#1\"\u003eCosa si intende per SEO del dominio?\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#2\"\u003eIl nome del dominio è importante per la SEO?\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#3\"\u003e4 metodi per scegliere un nome di dominio ottimizzato per la SEO\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#4\"\u003eCome migliorare la SEO del tuo nome di dominio\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#5\"\u003eAltri esempi di nomi di dominio ottimizzati per la SEO\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#6\"\u003eCondurre un'analisi SEO sul nome di dominio dei concorrenti\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#7\"\u003eDevo modificare il nome del mio dominio per migliorare la SEO?\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#8\"\u003eStrumenti SEO per domini per creare una strategia vincente\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#9\"\u003eApplicare efficacemente la SEO su un dominio\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#10\"\u003eSEO del dominio: domande frequenti\u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003c/div\u003e\n\u003ch2 id=\"1\"\u003e\u003cstrong\u003eCosa si intende per SEO del dominio?\u003c/strong\u003e\u003c/h2\u003e\n\u003cp\u003eLa SEO per un dominio è la pratica di ottimizzare il \u003ca href=\"https://www.shopify.com/it/blog/dominio-internet\"\u003enome di dominio\u003c/a\u003e per renderlo più utile e accessibile sia agli utenti che ai motori di ricerca. Implica la \u003ca href=\"https://www.shopify.com/it/blog/scegliere-nome-di-dominio\"\u003escelta di un nome di dominio\u003c/a\u003e semplice, un potenziale \u003ca href=\"https://www.shopify.com/it/blog/sottodominio\"\u003esottodominio\u003c/a\u003e e un dominio di primo livello (\u003ca href=\"https://www.shopify.com/it/blog/tld\"\u003eTLD\u003c/a\u003e) per creare una chiara identità sul web.\u003c/p\u003e\n\u003cp\u003eMettere in piedi una SEO del dominio efficace permette di ottimizzare vari aspetti tecnici del tuo sito, come i tag, la velocità di caricamento e la sitemap. Inoltre, permette anche di agire sulla gestione dei contenuti permettendoti di un portfolio rilevante e di alta qualità con contenuti originali e utili per i visitatori.\u003c/p\u003e\n\u003cp\u003eUn altro aspetto importante della SEO per un dominio è l'acquisizione di backlink da siti web autorevoli. Quando siti importanti inseriscono un collegamento ai tuoi contenuti, i motori di ricerca a loro volta riconoscono il tuo dominio come una fonte affidabile di informazioni.\u003c/p\u003e\n\u003cp\u003ePiù tempo dedichi alla creazione di un dominio snello e unico, più sarà facile migliorare la SEO per specifiche parti del tuo sito web.\u003c/p\u003e\n\u003ch2 id=\"2\"\u003e\u003cstrong\u003eIl nome del dominio è importante per la SEO?\u003c/strong\u003e\u003c/h2\u003e\n\u003cp\u003eLa lunghezza, l’inclusione delle parole chiave e l'estensione di un nome di dominio possono essere componenti importanti di una buona strategia SEO. Un nome di dominio focalizzato e semplice indica in modo chiaro lo scopo di un sito sia alle persone che ai motori di ricerca.\u003c/p\u003e\n\u003cp\u003eEvita di scegliere un nome di dominio eccessivamente promozionale, che potrebbe apparire poco affidabile o ingannevole. Domini come \u003ca href=\"https://www.jeans-a-basso-prezzo.it\"\u003ewww.jeans-a-basso-prezzo.it\u003c/a\u003e o spedizionegratisavita.biz non ispirano di certo molta fiducia.\u003c/p\u003e\n\u003cp\u003eUn nome di dominio sbagliato può danneggiare immediatamente la tua reputazione online. I clienti ne sono consapevoli e lo sono anche i motori di ricerca.\u003c/p\u003e\n\u003ch2 id=\"3\"\u003e\u003cstrong\u003e4 metodi per scegliere un nome di dominio ottimizzato per la SEO\u003c/strong\u003e\u003c/h2\u003e\n\u003cp\u003eSe devi creare un nuovo dominio, la prima cosa da fare è scegliere il nome. I nomi di dominio ottimizzati per la SEO sono brevi, contengono parole chiave rilevanti e includono termini semplici.\u003c/p\u003e\n\u003cp\u003eDi seguito trovi suggerimenti pratici per \u003ca href=\"https://www.shopify.com/it/blog/scegliere-nome-di-dominio\"\u003escegliere un nome di dominio\u003c/a\u003e che sia ottimizzato per i motori di ricerca.\u003c/p\u003e\n\u003ch3\u003e\u003cstrong\u003e1. Scegli le parole chiave giuste\u003c/strong\u003e\u003c/h3\u003e\n\u003cp\u003eL'importanza delle parole chiave nei nomi di dominio è cambiata nel tempo. Nei primi anni 2000, era una pratica comune per l'indicizzazione su motori di ricerca come Google, adottata da moltissimi brand di ecommerce. Oggi, sebbene le parole chiave continuino a influenzare la SEO del dominio, il loro peso è diminuito rispetto al passato.\u003c/p\u003e\n\u003cp\u003eIl tuo dominio non deve per forza contenere la frase o parola chiave principale, ma dovrebbe includere un concetto rilevante che dia chiarezza e coerenza al tuo marchio.\u003c/p\u003e\n\u003cp\u003eAd esempio, il marchio di moda \u003ca href=\"https://saboskirt.com/\"\u003eSabo\u003c/a\u003e utilizza il nome di dominio \u003ca href=\"https://www.saboskirt.com\"\u003ewww.saboskirt.com\u003c/a\u003e, un nome semplice che identifica il marchio e include una parola chiave per descrivere il prodotto principale dell'azienda.\u003c/p\u003e\n\u003cp\u003eUn nome di dominio efficace non deve essere esclusivamente incentrato sulle parole chiave. Puoi scegliere un dominio che includa una o due parole chiave, oppure racchiudere l'idea del tuo marchio in un breve acronimo.\u003c/p\u003e\n\u003ch3\u003e\u003cstrong\u003e2. Opta per un nome di dominio breve\u003c/strong\u003e\u003c/h3\u003e\n\u003cp\u003eLa lunghezza del nome di dominio non influisce sul posizionamento nei motori di ricerca, ma può incidere significativamente sulla facilità con cui viene ricordato.\u003c/p\u003e\n\u003cp\u003eLe ricerche indicano che la lunghezza media di un dominio è \u003ca href=\"https://domainwheel.com/domain-name-statistics/#gref\"\u003e12 caratteri\u003c/a\u003e, ma i siti più popolari tendono ad avere nomi ancora più corti.\u003c/p\u003e\n\u003cdiv style=\"text-align: left;\" data-mce-style=\"text-align: left;\"\u003e\n\u003cfigure\u003e\u003cimg src=\"https://cdn.shopify.com/s/files/1/1354/3229/files/domainseo1.png_v_1652080635.webp?v=1726811049\" alt=\"i nomi di dominio corti sono migliori\" style=\"float: none;\" data-mce-style=\"float: none;\" data-mce-src=\"https://cdn.shopify.com/s/files/1/1354/3229/files/domainseo1.png_v_1652080635.webp?v=1726811049\"\u003e\n\u003cfigcaption\u003e\u003cem\u003eGaebler.com\u003c/em\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003c/div\u003e\n\u003ch3\u003e\u003cstrong\u003e3. Punta su un nome di dominio semplice\u003c/strong\u003e\u003c/h3\u003e\n\u003cp\u003eOltre a essere breve, un dominio dovrebbe essere facile da leggere. I nomi di dominio con significati chiari trasmettono fiducia, mentre quelli composti da numeri e lettere casuali possono suscitare dubbi negli utenti.\u003c/p\u003e\n\u003cp\u003eAlcuni ricercatori dell'Università della Pennsylvania hanno analizzato diversi nomi di dominio e le loro prestazioni, scoprendo che i \u003ca href=\"https://knowledge.wharton.upenn.edu/article/not-name-company-digital-era/\"\u003enomi semplici e diretti\u003c/a\u003e risultavano i più efficaci:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eIl traffico diminuiva del 2% per ogni carattere aggiunto oltre il settimo nel nome di dominio;\u003c/li\u003e\n\u003cli\u003eDomini semplici senza trattini evitavano penalizzazioni di traffico;\u003c/li\u003e\n\u003cli\u003eLa ripetizione di suoni vocalici e consonantici era associata a un peggior posizionamento.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eLa lezione? Più semplice è il nome di dominio, migliori saranno probabilmente le sue prestazioni.\u003c/p\u003e\n\u003ch3\u003e\u003cstrong\u003e4. Scegli un'estensione affidabile per il tuo dominio\u003c/strong\u003e\u003c/h3\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\n\u003cfigure\u003e\u003cimg style=\"float: none;\" alt=\"le estensioni più affidabili per un dominio\" src=\"https://cdn.shopify.com/s/files/1/1354/3229/files/domainseo2.png_v_1652080665.webp?v=1726811049\"\u003e\n\u003cfigcaption\u003e\u003cem\u003eGrowthBadger\u003c/em\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003c/div\u003e\n\u003cp\u003eL'estensione .com è considerata la più affidabile a livello globale ed è il \u003ca href=\"https://growthbadger.com/top-level-domains/\"\u003e33% più memorabile\u003c/a\u003e rispetto ad altri TLD. Sebbene non offra vantaggi SEO diretti, il.com trasmette affidabilità ai clienti.\u003c/p\u003e\n\u003cp\u003eTuttavia, non tutto è perduto senza un dominio .com. Estensioni come .co, .us e .net stanno guadagnando sempre più terreno e fiducia tra gli utenti.\u003c/p\u003e\n\u003ch2 id=\"4\"\u003e\u003cstrong\u003eCome migliorare la SEO del tuo nome di dominio\u003c/strong\u003e\u003c/h2\u003e\n\u003cp\u003eComprendere gli elementi che migliorano la SEO del tuo dominio ti aiuterà a costruire una strategia vincente.\u003c/p\u003e\n\u003cp\u003eIl miglior modo per migliorare la SEO del nome di dominio acquistato è concentrarsi sulla creazione di contenuti di valore e sull'acquisizione di backlink da siti web considerati affidabili.\u003c/p\u003e\n\u003ch3\u003e\u003cstrong\u003eCrea contenuti di valore\u003c/strong\u003e\u003c/h3\u003e\n\u003cp\u003eCreare contenuti di alto valore è senza dubbio l'aspetto più importante per il successo di un dominio. Contenuti ricercati e informativi sono un ottimo modo per aumentare la tua autorità nel settore e migliorare il traffico organico.\u003c/p\u003e\n\u003cp\u003eInizia creando pagine e articoli per il blog ottimizzati per la SEO, facendo in modo che ogni contenuto aggiunga valore. Evita sempre il plagio o l'uso di tecniche poco ortodosse per velocizzare la produzione: la qualità premia nel lungo periodo.\u003c/p\u003e\n\u003cp\u003eAltri esempi di contenuti che potresti pubblicare sui tuoi domini includono:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eElenchi\u003c/li\u003e\n\u003cli\u003eGuide pratiche\u003c/li\u003e\n\u003cli\u003eVideo\u003c/li\u003e\n\u003cli\u003eCasi studio\u003c/li\u003e\n\u003cli\u003eWhite paper\u003c/li\u003e\n\u003cli\u003eInfografiche\u003c/li\u003e\n\u003cli\u003eRapporti annuali\u003c/li\u003e\n\u003cli\u003eStatistiche\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eNon solo questi contenuti garantiranno al tuo dominio un valore SEO costante nel tempo, ma avranno anche il potenziale per generare backlink organici.\u003c/p\u003e\n\u003ch3\u003e\u003cstrong\u003eAcquisisci backlink per il tuo dominio\u003c/strong\u003e\u003c/h3\u003e\n\u003cp\u003eI backlink sono collegamenti ipertestuali provenienti da siti esterni che indirizzano traffico verso il tuo dominio. Sono importanti per due motivi:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003ePortano utenti da altri siti al tuo\u003c/li\u003e\n\u003cli\u003eAiutano a dimostrare la rilevanza e l'autorità del tuo marchio e sito\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eMolti studi hanno dimostrato che avere \u003ca href=\"https://ahrefs.com/blog/search-traffic-study/\"\u003eun profilo di backlink solido è quasi sempre necessario\u003c/a\u003e per ottenere un buon posizionamento nei risultati di ricerca.\u003c/p\u003e\n\u003cp\u003eIl metodo più efficace per acquisire backlink è affermarsi come un'autorità nel proprio settore. Creare contenuti di valore, pratici e ben scritti è una strategia efficiente per farlo. Inoltre, puoi stabilire collaborazioni con altri brand o siti interessati o creare contenuti di affiliate marketing per aumentare l'interesse.\u003c/p\u003e\n\u003cp\u003eRicorda che ottenere una quantità eccessiva di backlink da un singolo sito è una pratica che all'algoritmo di Google non piace. È preferibile puntare su collegamenti organici, evitando strategie poco etiche o l'acquisto di backlink.\u003c/p\u003e\n\u003cp\u003eeglio affidarsi il più possibile ai collegamenti organici, non a strategie black-hat o a pagamento.\u003c/p\u003e\n\u003ch3\u003e\u003cstrong\u003eMigliora il tuo brand con un buon nome di dominio\u003c/strong\u003e\u003c/h3\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg style=\"float: none;\" alt=\"esempio di branding con un dominio: manscaped.com\" src=\"https://cdn.shopify.com/s/files/1/1354/3229/files/domainseo4.png_v_1652082003.webp?v=1726811049\"\u003e\u003c/div\u003e\n\u003cp\u003eIl tuo nome di dominio non è solo un testo su uno schermo: rappresenta un'anteprima di chi sei e cosa fai. Una buona SEO per il tuo dominio può diventare come un \"\u003ca href=\"https://www.seobility.net/en/wiki/User_Signals\"\u003esegnale utente\u003c/a\u003e\" per i motori di ricerca. In altre parole, un dominio ben strutturato e pertinente non solo attira l'attenzione degli utenti, ma viene anche valutato positivamente dai motori di ricerca, migliorando così la tua visibilità online.\u003c/p\u003e\n\u003cp\u003eUtilizza il tuo nome di dominio per offrire agli utenti un'anteprima del tuo marchio, compresa la sua personalità, voce e tono. Esistono molti esempi efficaci:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003ca href=\"https://www.manscaped.com/\"\u003eManscaped.com\u003c/a\u003e ti racconta tutto ciò che devi sapere sull’azienda in sole due parole: un negozio dai toni scherzosi ma allo stesso tempo focalizzato su tutto ciò che riguarda l'igiene maschile;\u003c/li\u003e\n\u003cli\u003e\n\u003ca href=\"https://www.cettire.com/\"\u003eCettire.com\u003c/a\u003e è un marchio di lusso il cui nome dice tutto. Un gioco di parole elegante che amplifica il tono e la voce del brand;\u003c/li\u003e\n\u003cli\u003e\n\u003ca href=\"https://www.aloyoga.com/pages/alo-moves\"\u003eAloYoga.com\u003c/a\u003e è un dominio di proprietà del marchio di abbigliamento yoga Alo. È divertente, veloce e moderno.\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch2 id=\"5\"\u003e\u003cstrong\u003eAltri esempi di nomi di dominio ottimizzati per la SEO\u003c/strong\u003e\u003c/h2\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg style=\"float: none;\" alt=\"esempio di dominio ottimizzato per la SEO: gymshark.com\" src=\"https://cdn.shopify.com/s/files/1/1354/3229/files/domainseo5.png_v_1652082041.webp?v=1726811049\"\u003e\u003c/div\u003e\n\u003cp\u003eChe tu abbia già un'idea in mente o stia cercando ispirazione, questi \u003ca href=\"https://www.aftership.com/store-list/top-100-shopify-stores\"\u003enomi dominio di e-commerce popolari\u003c/a\u003e sono ottimi per lunghezza, branding e impatto:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003ca href=\"https://gymshark.com/\"\u003eGymshark.com\u003c/a\u003e: Composto da due soli elementi, Gymshark è un nome che scorre facilmente. Questo dominio breve è suddiviso in diversi sottodomini per gestire meglio il traffico a livello globale, una tattica SEO molto efficace per marchi con una presenza internazionale.\u003c/li\u003e\n\u003cli\u003e\n\u003ca href=\"https://colourpop.com/\"\u003eColourpop.com\u003c/a\u003e: Questo dominio è memorabile, specifico e facile da ricordare. Non include trattini, numeri o altri strani caratteri, il che aiuta i visitatori a ritornare sul sito. Pensa solo che ben 8.000 altri siti hanno inserito un link a questo sito.\u003c/li\u003e\n\u003cli\u003e\n\u003ca href=\"https://www.beeinspiredclothing.com/\"\u003eBeeinspiredclothing.com\u003c/a\u003e: L'estensione .com e il nome completo del marchio garantiscono che i visitatori possano trovare Bee Inspired Clothing in un batter d'occhio.\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch2 id=\"6\"\u003e\u003cstrong\u003eCondurre un'analisi SEO sul nome di dominio dei concorrenti\u003c/strong\u003e\u003c/h2\u003e\n\u003cp\u003ePrima di acquistare un nome di dominio ottimizzato per la SEO, potresti voler analizzare i domini utilizzati dai tuoi principali concorrenti. \u003ca href=\"https://www.shopify.com/it/blog/analisi-della-concorrenza\"\u003eL'analisi dei concorrenti\u003c/a\u003e ti permette di comprendere meglio la posizione, il ranking e come vengono percepiti i domini rivali sul mercato. Quest'analisi può guidarti nelle tue decisioni prima di acquistare un nome di dominio, fornendoti informazioni preziose per una scelta più strategica.\u003c/p\u003e\n\u003cp\u003ePer eseguire un'analisi SEO sul nome di dominio di un concorrente, chiediti:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eQuanto è semplice il nome del dominio? È meno di 14 caratteri?\u003c/li\u003e\n\u003cli\u003eQuanto è \u003cem\u003eunico\u003c/em\u003e il dominio? L'azienda ha registrato tutte le varianti con gTLD simili (ad es., swimsuit.com, swimsuit.net, swimsuit.biz) per proteggersi da eventuali imitatori?\u003c/li\u003e\n\u003cli\u003eIl dominio è autorevole? Come si allinea al loro branding?\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch2 id=\"7\"\u003e\u003cstrong\u003eDevo modificare il nome del mio dominio per migliorare la SEO?\u003c/strong\u003e\u003c/h2\u003e\n\u003cp\u003eI nomi di dominio influenzano la tua SEO, ma non sono necessariamente una parte decisiva della tua strategia.\u003c/p\u003e\n\u003cp\u003eCambiare il nome di dominio potrebbe \u003ca href=\"https://www.semrush.com/blog/changing-domain-name-seo/\"\u003econfondere i motori di ricerca\u003c/a\u003e e i bot che analizzano le tue pagine, rischiando di compromettere il posizionamento. Inoltre, un nuovo dominio potrebbe creare difficoltà ai visitatori abituali del tuo sito, riducendo il traffico organico.\u003c/p\u003e\n\u003cp\u003eDovresti valutare il cambio del tuo nome di dominio per la SEO solo se:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eStai rebrandizzando il tuo sito o la tua azienda\u003c/li\u003e\n\u003cli\u003eHai in programma di utilizzare \u003ca href=\"https://help.shopify.com/it/manual/online-store/menus-and-links/url-redirect\"\u003ereindirizzamenti\u003c/a\u003e per preservare il valore SEO del dominio precedente\u003c/li\u003e\n\u003cli\u003eIl tuo dominio attuale è poco chiaro o difficile da ricordare\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eRicorda che il nome di dominio non incide direttamente sui posizionamenti nei motori di ricerca. Tuttavia, cambiarlo o rebrandizzarlo senza seguire pratiche corrette può disorientare sia i visitatori che i motori di ricerca.\u003c/p\u003e\n\u003ch2 id=\"8\"\u003e\u003cstrong\u003eStrumenti SEO per domini per creare una strategia vincente\u003c/strong\u003e\u003c/h2\u003e\n\u003cp\u003eTrovare un dominio che rispetti tutte le migliori pratiche SEO può essere un processo lungo. Usa questi strumenti per valutare le tue opzioni prima di procedere con la registrazione del dominio.\u003c/p\u003e\n\u003ch3\u003e\u003cstrong\u003eStrumenti per registrare nomi dei domini\u003c/strong\u003e\u003c/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003ca href=\"https://www.shopify.com/it/dominio\"\u003eShopify\u003c/a\u003e offre registrazione e ricerca di domini oltre al servizio di \u003ca href=\"https://www.shopify.com/it/blog/hosting\"\u003ehosting\u003c/a\u003e per la tua identità digitale. È anche possibile trovare informazioni chiave su domini esistenti come il proprietario del dominio, quando è stato registrato e quando scade.\u003c/li\u003e\n\u003cli\u003e\n\u003ca href=\"https://www.bluehost.com/domains\"\u003eBlueHost\u003c/a\u003e cerca domini disponibili basati sulle parole chiave inserite. Questo strumento è utile se desideri acquistare un nome di dominio immediatamente, ma non fornisce funzionalità per la ricerca di informazioni aggiuntive.\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3\u003e\u003cstrong\u003eStrumenti per verificare l'autorità dei domini\u003c/strong\u003e\u003c/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003ca href=\"https://ahrefs.com/website-authority-checker\"\u003eAhrefs\u003c/a\u003e offre un utile strumento di verifica dell'autorità che misura la forza di qualsiasi nome di dominio registrato. Puoi utilizzarlo per monitorare i siti che hanno inserito un link al tuo e i backlink, aiutandoti a valutare l'influenza del dominio.\u003c/li\u003e\n\u003cli\u003e\n\u003ca href=\"https://www.prepostseo.com/domain-authority-checker\"\u003ePrepostseo.com\u003c/a\u003e è uno strumento online gratuito che consente agli utenti di misurare l'autorità di più URL appartenenti allo stesso dominio. È particolarmente utile per domini con un grande volume di pagine da gestire.\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3\u003e\u003cstrong\u003eStrumenti per il monitoraggio dei domini\u003c/strong\u003e\u003c/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003ca href=\"https://www.seoreviewtools.com/domain-rank-checker/\"\u003eDomain Rank Tracker\u003c/a\u003e permette di verificare le prime 50 parole chiave che inviano visitatori a un certo dominio, consentendo di monitorare i cambiamenti nel tempo.\u003c/li\u003e\n\u003cli\u003e\n\u003ca href=\"https://drs.whoisxmlapi.com/brand-monitor\"\u003eBrand Monitor\u003c/a\u003e protegge il tuo nome di dominio da persone malintenzionate e domini simili che potrebbero danneggiare il tuo posizionamento e i risultati SEO.\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch2 id=\"9\"\u003e\u003cstrong\u003eApplicare efficacemente la SEO su un dominio\u003c/strong\u003e\u003c/h2\u003e\n\u003cp\u003eI nomi di dominio rappresentano la tua identità digitale e comunicano chi sei, cosa offri e cosa ci si può aspettare dal tuo sito. Anche se il nome scelto non influisce direttamente sul posizionamento nei motori di ricerca, è consigliabile optare per un dominio breve, facile da ricordare e molto rilevante, che ti permetta di competere con i grandi marchi.\u003c/p\u003e\n\u003cp\u003eCon un po' di impegno e pianificazione, puoi scegliere un nome di dominio SEO-friendly che porterà benefici a lungo termine, ben oltre il momento in cui lo registri.\u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cdiv itemscope=\"\" itemtype=\"https://schema.org/FAQPage\"\u003e\n\u003ch2 id=\"10\"\u003eSEO del dominio: domande frequenti\u003c/h2\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003eI domini influenzano la SEO?\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eI domini hanno un grande impatto sulla SEO. Il numero di link che puntano a un dominio da siti di prestigio influenzerà significativamente la capacità delle pagine di quel dominio di posizionarsi bene sui motori di ricerca. La coesione e la rilevanza dei contenuti di un dominio influenzeranno anche il suo posizionamento nei motori di ricerca per un determinato argomento.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003eI domini .com si posizionano più in alto?\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eSebbene i domini .com siano conosciuti globalmente e considerati affidabili dagli utenti, l'estensione .com non influisce direttamente sui posizionamenti quando si parla di motori di ricerca.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003eQuali sono le 5 estensioni di dominio più comuni?\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003e\u003ca href=\"https://www.statista.com/statistics/265677/number-of-internet-top-level-domains-worldwide/\"\u003eSecondo Statista\u003c/a\u003e, quasi la metà dei siti web utilizza l'estensione di dominio .com. Dopo il .com, le estensioni più comuni sono .org, .ru, .de e .net. I domini con estensione .com indicano generalmente un uso commerciale, mentre .org è solitamente associato a organizzazioni no-profit o enti di beneficenza, creando aspettative diverse per gli utenti.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e","excerpt":"Ti stai chiedendo se il nome del tuo dominio influisce sulla SEO? Assolutamente sì! Segui questi consigli per massimizzare l'efficacia del dominio del tuo sito.","excerptHtml":"\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eTi stai chiedendo se il nome del tuo dominio influisce sulla SEO? Assolutamente sì! Segui questi consigli per massimizzare l'efficacia del dominio del tuo sito.\u003c/span\u003e\u003c/p\u003e","seo":{"__typename":"SEO","title":"SEO per domini: come scegliere un nome di dominio per la SEO","description":"Ti stai chiedendo se il nome del tuo dominio influisce sulla SEO? Assolutamente sì! Segui questi consigli per massimizzare l'efficacia del dominio del tuo sito."},"metafields":[null,null,{"__typename":"Metafield","value":"Antonio Santarsiero","key":"reviewed_by"},{"__typename":"Metafield","value":"{\"en-CA\":\"https://www.shopify.com/ca/blog/domain-seo\",\"en-GB\":\"https://www.shopify.com/uk/blog/domain-seo\",\"en-AU\":\"https://www.shopify.com/au/blog/domain-seo\",\"en-ID\":\"https://www.shopify.com/id/blog/domain-seo\",\"en-NZ\":\"https://www.shopify.com/nz/blog/domain-seo\",\"en-ZA\":\"https://www.shopify.com/za/blog/domain-seo\",\"en-NG\":\"https://www.shopify.com/ng/blog/domain-seo\",\"en-PH\":\"https://www.shopify.com/ph/blog/domain-seo\",\"en-SG\":\"https://www.shopify.com/sg/blog/domain-seo\",\"en-HK\":\"https://www.shopify.com/hk/blog/domain-seo\",\"en-IE\":\"https://www.shopify.com/ie/blog/domain-seo\",\"en-MY\":\"https://www.shopify.com/my/blog/domain-seo\"}","key":"hreflang_json"},null,null,{"__typename":"Metafield","value":"[{\"title\":\"Dropshipping in Italia: cos'è e come funziona (guida completa)\",\"tags\":[\"Dropshipping\"],\"handle\":\"guida-al-dropshipping-in-italia\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/1354/3229/files/dropshipping-italia.png?format=webp\u0026v=1642605118\u0026width=1024\",\"imageAltText\":\"Dropshipping in Italia: cos'è e come funziona\",\"modifiedAt\":\"2022-06-29\"},{\"title\":\"Cosa vendere online: 17 prodotti di tendenza\",\"tags\":[\"Cosa vendere online\"],\"handle\":\"cosa-vendere-online\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/1354/3229/files/cosa-vendere-online.jpg?v=1634286264\u0026width=1024\",\"imageAltText\":\"Cosa vendere online nel 2022: idee su prodotti da vendere\",\"modifiedAt\":\"2022-03-16\"},{\"title\":\"Come Guadagnare Online (Seriamente): 18 Migliori Idee (2023)\",\"tags\":[\"Ispirazione\"],\"handle\":\"guadagnare-online\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/1354/3229/files/guadagnare-online.jpg?v=1634640417\u0026width=1024\",\"imageAltText\":\"Come guadagnare online: 18 idee efficaci\",\"modifiedAt\":\"2023-10-11\"},{\"title\":\"Come fare soldi extra: 10 idee creative\",\"tags\":[\"Imprenditoria\"],\"handle\":\"guadagnare-soldi-extra\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/1354/3229/files/guadagnare-soldi-extra.jpg?v=1616667488\u0026width=1024\",\"imageAltText\":\"10 idee creative per guadagnare soldi extra con un'attività secondaria\",\"modifiedAt\":\"2022-05-15\"},{\"title\":\"Mercato di nicchia: 8 prodotti di nicchia da vendere online ed esempi di nicchie di mercato\",\"tags\":[\"Cosa vendere online\"],\"handle\":\"mercato-di-nicchia\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/1354/3229/files/mercato_di_nicchia_4da53fdd-72ca-4027-9e07-59ac34a3d95f.png?format=webp\u0026v=1655886147\u0026width=1024\",\"imageAltText\":\"mercato di nicchia\",\"modifiedAt\":\"2022-06-22\"},{\"title\":\"Ecommerce: Cos'è, Come Aprirlo e Gestirlo (Guida 2024)\",\"tags\":[\"Come vendere online\"],\"handle\":\"gestire-un-ecommerce-errori\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/1354/3229/files/ecommerce.png?format=webp\u0026v=1643895275\u0026width=1024\",\"imageAltText\":\"ecommerce\",\"modifiedAt\":\"2023-10-26\"},{\"title\":\"I 12 migliori website builder per creare siti web senza programmare\",\"tags\":[\"Imprenditoria\"],\"handle\":\"website-builder\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/1354/3229/files/website-builder.png?format=webp\u0026v=1653312387\u0026width=1024\",\"imageAltText\":\"Website builder: le 10 migliori piattaforme per creare siti web senza programmare\",\"modifiedAt\":\"2022-11-09\"},{\"title\":\"Cos'è e come funziona Shopify? Una panoramica completa sulle funzioni e i vantaggi della piattaforma\",\"tags\":[\"Imprenditoria\"],\"handle\":\"come-funziona-shopify\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/1354/3229/files/cos-e-shopify.jpg?v=1620638520\u0026width=1024\",\"imageAltText\":\"Cos'è e come funziona Shopify? Una panoramica completa sulle funzioni e i vantaggi della piattaforma\",\"modifiedAt\":\"2022-06-14\"}]","key":"popular_blog_post_json"}],"imageUrl":"https://cdn.shopify.com/s/files/1/1354/3229/articles/HERO_IMAGE_SEO_Domain_cover_ce482a45-fca8-4c86-8dfb-6d26de780b5e.webp?v=1727463801","imageAltText":"Illustrazione di una pagina web visualizzata all'interno di un browser.","imageClass":"","modifiedAt":"10 set 2024","modifiedAtRaw":"2024-09-10T04:30:00Z"},"metaDescription":"Ti stai chiedendo se il nome del tuo dominio influisce sulla SEO? Assolutamente sì! Segui questi consigli per massimizzare l'efficacia del dominio del tuo sito.","contentHtml":"\u003cp\u003eCosa si nasconde dietro un nome di \u003ca href=\"/it/dominio\" title=\"Registrazione dominio: verifica e acquista un nome di dominio\"\u003edominio\u003c/a\u003e? In ottica SEO, potrebbe esserci più di quanto pensi.\u003c/p\u003e\n\u003cp\u003eIl tuo dominio identifica il tuo sito e indica il tipo di servizi che offre. Un nome di dominio corretto renderà il tuo sito web più affidabile agli occhi dei visitatori e allo stesso tempo un dominio ricco di contenuti di qualità e link attirerà i crawler dei motori di ricerca.\u003c/p\u003e\n\u003cp\u003eLa SEO del dominio influisce su quasi tutto ciò che riguarda il tuo sito web: quanto è facile \u003ca href=\"/it/blog/posizionamento-sui-motori-di-ricerca\"\u003eposizionarsi per le parole chiave\u003c/a\u003e, su quali argomenti il tuo sito è considerato autorevole e, infine, quante persone presteranno attenzione ai tuoi prodotti. Capire perfettamente come il tuo nome di dominio influisce sul posizionamento delle pagine è quindi fondamentale per il successo del tuo brand.\u003c/p\u003e\u003cdiv id=\"text-cta\" class=\"hidden lg:block\"\u003e\u003c/div\u003e\n\u003cp\u003eEsploriamo le basi della SEO per domini, partendo dalla sua definizione.\u003c/p\u003e\n\n\u003ch2 id=\"1\"\u003e\u003cstrong\u003eCosa si intende per SEO del dominio?\u003c/strong\u003e\u003c/h2\u003e\n\u003cp\u003eLa SEO per un dominio è la pratica di ottimizzare il \u003ca href=\"/it/blog/dominio-internet\"\u003enome di dominio\u003c/a\u003e per renderlo più utile e accessibile sia agli utenti che ai motori di ricerca. Implica la \u003ca href=\"/it/blog/scegliere-nome-di-dominio\"\u003escelta di un nome di dominio\u003c/a\u003e semplice, un potenziale \u003ca href=\"/it/blog/sottodominio\"\u003esottodominio\u003c/a\u003e e un dominio di primo livello (\u003ca href=\"/it/blog/tld\"\u003eTLD\u003c/a\u003e) per creare una chiara identità sul web.\u003c/p\u003e\n\u003cp\u003eMettere in piedi una SEO del dominio efficace permette di ottimizzare vari aspetti tecnici del tuo sito, come i tag, la velocità di caricamento e la sitemap. Inoltre, permette anche di agire sulla gestione dei contenuti permettendoti di un portfolio rilevante e di alta qualità con contenuti originali e utili per i visitatori.\u003c/p\u003e\n\u003cp\u003eUn altro aspetto importante della SEO per un dominio è l'acquisizione di backlink da siti web autorevoli. Quando siti importanti inseriscono un collegamento ai tuoi contenuti, i motori di ricerca a loro volta riconoscono il tuo dominio come una fonte affidabile di informazioni.\u003c/p\u003e\n\u003cp\u003ePiù tempo dedichi alla creazione di un dominio snello e unico, più sarà facile migliorare la SEO per specifiche parti del tuo sito web.\u003c/p\u003e\n\u003ch2 id=\"2\"\u003e\u003cstrong\u003eIl nome del dominio è importante per la SEO?\u003c/strong\u003e\u003c/h2\u003e\n\u003cp\u003eLa lunghezza, l’inclusione delle parole chiave e l'estensione di un nome di dominio possono essere componenti importanti di una buona strategia SEO. Un nome di dominio focalizzato e semplice indica in modo chiaro lo scopo di un sito sia alle persone che ai motori di ricerca.\u003c/p\u003e\n\u003cp\u003eEvita di scegliere un nome di dominio eccessivamente promozionale, che potrebbe apparire poco affidabile o ingannevole. Domini come \u003ca href=\"https://www.jeans-a-basso-prezzo.it\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003ewww.jeans-a-basso-prezzo.it\u003c/a\u003e o spedizionegratisavita.biz non ispirano di certo molta fiducia.\u003c/p\u003e\n\u003cp\u003eUn nome di dominio sbagliato può danneggiare immediatamente la tua reputazione online. I clienti ne sono consapevoli e lo sono anche i motori di ricerca.\u003c/p\u003e\n\u003ch2 id=\"3\"\u003e\u003cstrong\u003e4 metodi per scegliere un nome di dominio ottimizzato per la SEO\u003c/strong\u003e\u003c/h2\u003e\n\u003cp\u003eSe devi creare un nuovo dominio, la prima cosa da fare è scegliere il nome. I nomi di dominio ottimizzati per la SEO sono brevi, contengono parole chiave rilevanti e includono termini semplici.\u003c/p\u003e\n\u003cp\u003eDi seguito trovi suggerimenti pratici per \u003ca href=\"/it/blog/scegliere-nome-di-dominio\"\u003escegliere un nome di dominio\u003c/a\u003e che sia ottimizzato per i motori di ricerca.\u003c/p\u003e\n\u003ch3\u003e\u003cstrong\u003e1. Scegli le parole chiave giuste\u003c/strong\u003e\u003c/h3\u003e\n\u003cp\u003eL'importanza delle parole chiave nei nomi di dominio è cambiata nel tempo. Nei primi anni 2000, era una pratica comune per l'indicizzazione su motori di ricerca come Google, adottata da moltissimi brand di ecommerce. Oggi, sebbene le parole chiave continuino a influenzare la SEO del dominio, il loro peso è diminuito rispetto al passato.\u003c/p\u003e\n\u003cp\u003eIl tuo dominio non deve per forza contenere la frase o parola chiave principale, ma dovrebbe includere un concetto rilevante che dia chiarezza e coerenza al tuo marchio.\u003c/p\u003e\n\u003cp\u003eAd esempio, il marchio di moda \u003ca href=\"https://saboskirt.com/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003eSabo\u003c/a\u003e utilizza il nome di dominio \u003ca href=\"https://www.saboskirt.com\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003ewww.saboskirt.com\u003c/a\u003e, un nome semplice che identifica il marchio e include una parola chiave per descrivere il prodotto principale dell'azienda.\u003c/p\u003e\n\u003cp\u003eUn nome di dominio efficace non deve essere esclusivamente incentrato sulle parole chiave. Puoi scegliere un dominio che includa una o due parole chiave, oppure racchiudere l'idea del tuo marchio in un breve acronimo.\u003c/p\u003e\n\u003ch3\u003e\u003cstrong\u003e2. Opta per un nome di dominio breve\u003c/strong\u003e\u003c/h3\u003e\n\u003cp\u003eLa lunghezza del nome di dominio non influisce sul posizionamento nei motori di ricerca, ma può incidere significativamente sulla facilità con cui viene ricordato.\u003c/p\u003e\n\u003cp\u003eLe ricerche indicano che la lunghezza media di un dominio è \u003ca href=\"https://domainwheel.com/domain-name-statistics/#gref\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003e12 caratteri\u003c/a\u003e, ma i siti più popolari tendono ad avere nomi ancora più corti.\u003c/p\u003e\n\u003cdiv style=\"text-align: left;\" data-mce-style=\"text-align: left;\"\u003e\n\u003cfigure\u003e\u003cimg src=\"https://cdn.shopify.com/s/files/1/1354/3229/files/domainseo1.png_v_1652080635.webp?v=1726811049\" alt=\"i nomi di dominio corti sono migliori\" style=\"float: none;\" data-mce-style=\"float: none;\" data-mce-src=\"https://cdn.shopify.com/s/files/1/1354/3229/files/domainseo1.png_v_1652080635.webp?v=1726811049\"\u003e\n\u003cfigcaption\u003e\u003cem\u003eGaebler.com\u003c/em\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003c/div\u003e\n\u003ch3\u003e\u003cstrong\u003e3. Punta su un nome di dominio semplice\u003c/strong\u003e\u003c/h3\u003e\n\u003cp\u003eOltre a essere breve, un dominio dovrebbe essere facile da leggere. I nomi di dominio con significati chiari trasmettono fiducia, mentre quelli composti da numeri e lettere casuali possono suscitare dubbi negli utenti.\u003c/p\u003e\n\u003cp\u003eAlcuni ricercatori dell'Università della Pennsylvania hanno analizzato diversi nomi di dominio e le loro prestazioni, scoprendo che i \u003ca href=\"https://knowledge.wharton.upenn.edu/article/not-name-company-digital-era/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003enomi semplici e diretti\u003c/a\u003e risultavano i più efficaci:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eIl traffico diminuiva del 2% per ogni carattere aggiunto oltre il settimo nel nome di dominio;\u003c/li\u003e\n\u003cli\u003eDomini semplici senza trattini evitavano penalizzazioni di traffico;\u003c/li\u003e\n\u003cli\u003eLa ripetizione di suoni vocalici e consonantici era associata a un peggior posizionamento.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eLa lezione? Più semplice è il nome di dominio, migliori saranno probabilmente le sue prestazioni.\u003c/p\u003e\n\u003ch3\u003e\u003cstrong\u003e4. Scegli un'estensione affidabile per il tuo dominio\u003c/strong\u003e\u003c/h3\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\n\u003cfigure\u003e\u003cimg style=\"float: none;\" alt=\"le estensioni più affidabili per un dominio\" src=\"https://cdn.shopify.com/s/files/1/1354/3229/files/domainseo2.png_v_1652080665.webp?v=1726811049\" loading=\"lazy\"\u003e\n\u003cfigcaption\u003e\u003cem\u003eGrowthBadger\u003c/em\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003c/div\u003e\n\u003cp\u003eL'estensione .com è considerata la più affidabile a livello globale ed è il \u003ca href=\"https://growthbadger.com/top-level-domains/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003e33% più memorabile\u003c/a\u003e rispetto ad altri TLD. Sebbene non offra vantaggi SEO diretti, il.com trasmette affidabilità ai clienti.\u003c/p\u003e\n\u003cp\u003eTuttavia, non tutto è perduto senza un dominio .com. Estensioni come .co, .us e .net stanno guadagnando sempre più terreno e fiducia tra gli utenti.\u003c/p\u003e\n\u003ch2 id=\"4\"\u003e\u003cstrong\u003eCome migliorare la SEO del tuo nome di dominio\u003c/strong\u003e\u003c/h2\u003e\n\u003cp\u003eComprendere gli elementi che migliorano la SEO del tuo dominio ti aiuterà a costruire una strategia vincente.\u003c/p\u003e\n\u003cp\u003eIl miglior modo per migliorare la SEO del nome di dominio acquistato è concentrarsi sulla creazione di contenuti di valore e sull'acquisizione di backlink da siti web considerati affidabili.\u003c/p\u003e\n\u003ch3\u003e\u003cstrong\u003eCrea contenuti di valore\u003c/strong\u003e\u003c/h3\u003e\n\u003cp\u003eCreare contenuti di alto valore è senza dubbio l'aspetto più importante per il successo di un dominio. Contenuti ricercati e informativi sono un ottimo modo per aumentare la tua autorità nel settore e migliorare il traffico organico.\u003c/p\u003e\n\u003cp\u003eInizia creando pagine e articoli per il blog ottimizzati per la SEO, facendo in modo che ogni contenuto aggiunga valore. Evita sempre il plagio o l'uso di tecniche poco ortodosse per velocizzare la produzione: la qualità premia nel lungo periodo.\u003c/p\u003e\n\u003cp\u003eAltri esempi di contenuti che potresti pubblicare sui tuoi domini includono:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eElenchi\u003c/li\u003e\n\u003cli\u003eGuide pratiche\u003c/li\u003e\n\u003cli\u003eVideo\u003c/li\u003e\n\u003cli\u003eCasi studio\u003c/li\u003e\n\u003cli\u003eWhite paper\u003c/li\u003e\n\u003cli\u003eInfografiche\u003c/li\u003e\n\u003cli\u003eRapporti annuali\u003c/li\u003e\n\u003cli\u003eStatistiche\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eNon solo questi contenuti garantiranno al tuo dominio un valore SEO costante nel tempo, ma avranno anche il potenziale per generare backlink organici.\u003c/p\u003e\n\u003ch3\u003e\u003cstrong\u003eAcquisisci backlink per il tuo dominio\u003c/strong\u003e\u003c/h3\u003e\n\u003cp\u003eI backlink sono collegamenti ipertestuali provenienti da siti esterni che indirizzano traffico verso il tuo dominio. Sono importanti per due motivi:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003ePortano utenti da altri siti al tuo\u003c/li\u003e\n\u003cli\u003eAiutano a dimostrare la rilevanza e l'autorità del tuo marchio e sito\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eMolti studi hanno dimostrato che avere\u0026nbsp; \u003ca href=\"https://ahrefs.com/blog/search-traffic-study/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003eun profilo di backlink solido è quasi sempre necessario\u003c/a\u003e per ottenere un buon posizionamento nei risultati di ricerca.\u003c/p\u003e\n\u003cp\u003eIl metodo più efficace per acquisire backlink è affermarsi come un'autorità nel proprio settore. Creare contenuti di valore, pratici e ben scritti è una strategia efficiente per farlo. Inoltre, puoi stabilire collaborazioni con altri brand o siti interessati o creare contenuti di affiliate marketing per aumentare l'interesse.\u003c/p\u003e\n\u003cp\u003eRicorda che ottenere una quantità eccessiva di backlink da un singolo sito è una pratica che all'algoritmo di Google non piace. È preferibile puntare su collegamenti organici, evitando strategie poco etiche o l'acquisto di backlink.\u003c/p\u003e\n\u003cp\u003eeglio affidarsi il più possibile ai collegamenti organici, non a strategie black-hat o a pagamento.\u003c/p\u003e\n\u003ch3\u003e\u003cstrong\u003eMigliora il tuo brand con un buon nome di dominio\u003c/strong\u003e\u003c/h3\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg style=\"float: none;\" alt=\"esempio di branding con un dominio: manscaped.com\" src=\"https://cdn.shopify.com/s/files/1/1354/3229/files/domainseo4.png_v_1652082003.webp?v=1726811049\" loading=\"lazy\"\u003e\u003c/div\u003e\n\u003cp\u003eIl tuo nome di dominio non è solo un testo su uno schermo: rappresenta un'anteprima di chi sei e cosa fai. Una buona SEO per il tuo dominio può diventare come un \"\u003ca href=\"https://www.seobility.net/en/wiki/User_Signals\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003esegnale utente\u003c/a\u003e\" per i motori di ricerca. In altre parole, un dominio ben strutturato e pertinente non solo attira l'attenzione degli utenti, ma viene anche valutato positivamente dai motori di ricerca, migliorando così la tua visibilità online.\u003c/p\u003e\n\u003cp\u003eUtilizza il tuo nome di dominio per offrire agli utenti un'anteprima del tuo marchio, compresa la sua personalità, voce e tono. Esistono molti esempi efficaci:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003ca href=\"https://www.manscaped.com/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003eManscaped.com\u003c/a\u003e ti racconta tutto ciò che devi sapere sull’azienda in sole due parole: un negozio dai toni scherzosi ma allo stesso tempo focalizzato su tutto ciò che riguarda l'igiene maschile;\u003c/li\u003e\n\u003cli\u003e\n\u003ca href=\"https://www.cettire.com/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003eCettire.com\u003c/a\u003e è un marchio di lusso il cui nome dice tutto. Un gioco di parole elegante che amplifica il tono e la voce del brand;\u003c/li\u003e\n\u003cli\u003e\n\u003ca href=\"https://www.aloyoga.com/pages/alo-moves\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003eAloYoga.com\u003c/a\u003e è un dominio di proprietà del marchio di abbigliamento yoga Alo. È divertente, veloce e moderno.\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch2 id=\"5\"\u003e\u003cstrong\u003eAltri esempi di nomi di dominio ottimizzati per la SEO\u003c/strong\u003e\u003c/h2\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg style=\"float: none;\" alt=\"esempio di dominio ottimizzato per la SEO: gymshark.com\" src=\"https://cdn.shopify.com/s/files/1/1354/3229/files/domainseo5.png_v_1652082041.webp?v=1726811049\" loading=\"lazy\"\u003e\u003c/div\u003e\n\u003cp\u003eChe tu abbia già un'idea in mente o stia cercando ispirazione, questi \u003ca href=\"https://www.aftership.com/store-list/top-100-shopify-stores\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003enomi dominio di e-commerce popolari\u003c/a\u003e sono ottimi per lunghezza, branding e impatto:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003ca href=\"https://gymshark.com/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003eGymshark.com\u003c/a\u003e: Composto da due soli elementi, Gymshark è un nome che scorre facilmente. Questo dominio breve è suddiviso in diversi sottodomini per gestire meglio il traffico a livello globale, una tattica SEO molto efficace per marchi con una presenza internazionale.\u003c/li\u003e\n\u003cli\u003e\n\u003ca href=\"https://colourpop.com/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003eColourpop.com\u003c/a\u003e: Questo dominio è memorabile, specifico e facile da ricordare. Non include trattini, numeri o altri strani caratteri, il che aiuta i visitatori a ritornare sul sito. Pensa solo che ben 8.000 altri siti hanno inserito un link a questo sito.\u003c/li\u003e\n\u003cli\u003e\n\u003ca href=\"https://www.beeinspiredclothing.com/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003eBeeinspiredclothing.com\u003c/a\u003e: L'estensione .com e il nome completo del marchio garantiscono che i visitatori possano trovare Bee Inspired Clothing in un batter d'occhio.\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch2 id=\"6\"\u003e\u003cstrong\u003eCondurre un'analisi SEO sul nome di dominio dei concorrenti\u003c/strong\u003e\u003c/h2\u003e\n\u003cp\u003ePrima di acquistare un nome di dominio ottimizzato per la SEO, potresti voler analizzare i domini utilizzati dai tuoi principali concorrenti. \u003ca href=\"/it/blog/analisi-della-concorrenza\"\u003eL'analisi dei concorrenti\u003c/a\u003e ti permette di comprendere meglio la posizione, il ranking e come vengono percepiti i domini rivali sul mercato. Quest'analisi può guidarti nelle tue decisioni prima di acquistare un nome di dominio, fornendoti informazioni preziose per una scelta più strategica.\u003c/p\u003e\n\u003cp\u003ePer eseguire un'analisi SEO sul nome di dominio di un concorrente, chiediti:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eQuanto è semplice il nome del dominio? È meno di 14 caratteri?\u003c/li\u003e\n\u003cli\u003eQuanto è \u003cem\u003eunico\u003c/em\u003e il dominio? L'azienda ha registrato tutte le varianti con gTLD simili (ad es., swimsuit.com, swimsuit.net, swimsuit.biz) per proteggersi da eventuali imitatori?\u003c/li\u003e\n\u003cli\u003eIl dominio è autorevole? Come si allinea al loro branding?\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch2 id=\"7\"\u003e\u003cstrong\u003eDevo modificare il nome del mio dominio per migliorare la SEO?\u003c/strong\u003e\u003c/h2\u003e\n\u003cp\u003eI nomi di dominio influenzano la tua SEO, ma non sono necessariamente una parte decisiva della tua strategia.\u003c/p\u003e\n\u003cp\u003eCambiare il nome di dominio potrebbe \u003ca href=\"https://www.semrush.com/blog/changing-domain-name-seo/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003econfondere i motori di ricerca\u003c/a\u003e e i bot che analizzano le tue pagine, rischiando di compromettere il posizionamento. Inoltre, un nuovo dominio potrebbe creare difficoltà ai visitatori abituali del tuo sito, riducendo il traffico organico.\u003c/p\u003e\n\u003cp\u003eDovresti valutare il cambio del tuo nome di dominio per la SEO solo se:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eStai rebrandizzando il tuo sito o la tua azienda\u003c/li\u003e\n\u003cli\u003eHai in programma di utilizzare \u003ca href=\"https://help.shopify.com/it/manual/online-store/menus-and-links/url-redirect\"\u003ereindirizzamenti\u003c/a\u003e per preservare il valore SEO del dominio precedente\u003c/li\u003e\n\u003cli\u003eIl tuo dominio attuale è poco chiaro o difficile da ricordare\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eRicorda che il nome di dominio non incide direttamente sui posizionamenti nei motori di ricerca. Tuttavia, cambiarlo o rebrandizzarlo senza seguire pratiche corrette può disorientare sia i visitatori che i motori di ricerca.\u003c/p\u003e\n\u003ch2 id=\"8\"\u003e\u003cstrong\u003eStrumenti SEO per domini per creare una strategia vincente\u003c/strong\u003e\u003c/h2\u003e\n\u003cp\u003eTrovare un dominio che rispetti tutte le migliori pratiche SEO può essere un processo lungo. Usa questi strumenti per valutare le tue opzioni prima di procedere con la registrazione del dominio.\u003c/p\u003e\n\u003ch3\u003e\u003cstrong\u003eStrumenti per registrare nomi dei domini\u003c/strong\u003e\u003c/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003ca href=\"/it/dominio\"\u003eShopify\u003c/a\u003e offre registrazione e ricerca di domini oltre al servizio di \u003ca href=\"/it/blog/hosting\"\u003ehosting\u003c/a\u003e per la tua identità digitale. È anche possibile trovare informazioni chiave su domini esistenti come il proprietario del dominio, quando è stato registrato e quando scade.\u003c/li\u003e\n\u003cli\u003e\n\u003ca href=\"https://www.bluehost.com/domains\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003eBlueHost\u003c/a\u003e cerca domini disponibili basati sulle parole chiave inserite. Questo strumento è utile se desideri acquistare un nome di dominio immediatamente, ma non fornisce funzionalità per la ricerca di informazioni aggiuntive.\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3\u003e\u003cstrong\u003eStrumenti per verificare l'autorità dei domini\u003c/strong\u003e\u003c/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003ca href=\"https://ahrefs.com/website-authority-checker\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003eAhrefs\u003c/a\u003e offre un utile strumento di verifica dell'autorità che misura la forza di qualsiasi nome di dominio registrato. Puoi utilizzarlo per monitorare i siti che hanno inserito un link al tuo e i backlink, aiutandoti a valutare l'influenza del dominio.\u003c/li\u003e\n\u003cli\u003e\n\u003ca href=\"https://www.prepostseo.com/domain-authority-checker\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003ePrepostseo.com\u003c/a\u003e è uno strumento online gratuito che consente agli utenti di misurare l'autorità di più URL appartenenti allo stesso dominio. È particolarmente utile per domini con un grande volume di pagine da gestire.\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3\u003e\u003cstrong\u003eStrumenti per il monitoraggio dei domini\u003c/strong\u003e\u003c/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003ca href=\"https://www.seoreviewtools.com/domain-rank-checker/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003eDomain Rank Tracker\u003c/a\u003e permette di verificare le prime 50 parole chiave che inviano visitatori a un certo dominio, consentendo di monitorare i cambiamenti nel tempo.\u003c/li\u003e\n\u003cli\u003e\n\u003ca href=\"https://drs.whoisxmlapi.com/brand-monitor\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003eBrand Monitor\u003c/a\u003e protegge il tuo nome di dominio da persone malintenzionate e domini simili che potrebbero danneggiare il tuo posizionamento e i risultati SEO.\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch2 id=\"9\"\u003e\u003cstrong\u003eApplicare efficacemente la SEO su un dominio\u003c/strong\u003e\u003c/h2\u003e\n\u003cp\u003eI nomi di dominio rappresentano la tua identità digitale e comunicano chi sei, cosa offri e cosa ci si può aspettare dal tuo sito. Anche se il nome scelto non influisce direttamente sul posizionamento nei motori di ricerca, è consigliabile optare per un dominio breve, facile da ricordare e molto rilevante, che ti permetta di competere con i grandi marchi.\u003c/p\u003e\n\u003cp\u003eCon un po' di impegno e pianificazione, puoi scegliere un nome di dominio SEO-friendly che porterà benefici a lungo termine, ben oltre il momento in cui lo registri.\u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded my-12 border-l-2 pl-4 [\u0026amp;_h2]:!mt-0 [\u0026amp;_h2]:mb-6 [\u0026amp;_h2]:text-t5 [\u0026amp;_h3]:!mt-0 [\u0026amp;_h3]:mb-6 [\u0026amp;_h3]:text-t7 [\u0026amp;_h4]:!mt-0 [\u0026amp;_h4]:mb-6 [\u0026amp;_h4]:text-t8 [\u0026amp;_ul]:!mt-0 [\u0026amp;_ul]:mb-6 [\u0026amp;_ul:last-child]:mb-0 [\u0026amp;_ol]:!mt-0 [\u0026amp;_ol]:mb-6 [\u0026amp;_ol:last-child]:mb-0 [\u0026amp;_p]:!mt-0 [\u0026amp;_p]:mb-6 [\u0026amp;_p:last-child]:mb-0 border-blog-highlight text-body-sm my-8 tablet:my-16 p-8 bg-marketingBg !border-l-0 border-t-2 pl-8 [\u0026amp;_[itemscope]]:mb-6 [\u0026amp;_[itemscope]:last-child]:mb-0\" id=\"faq-section\"\u003e\n\u003cdiv itemscope=\"\" itemtype=\"https://schema.org/FAQPage\"\u003e\n\u003ch2 id=\"10\"\u003eSEO del dominio: domande frequenti\u003c/h2\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003eI domini influenzano la SEO?\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eI domini hanno un grande impatto sulla SEO. Il numero di link che puntano a un dominio da siti di\u0026nbsp; prestigio influenzerà significativamente la capacità delle pagine di quel dominio di posizionarsi bene sui motori di ricerca. La coesione e la rilevanza dei contenuti di un dominio influenzeranno anche il suo posizionamento nei motori di ricerca per un determinato argomento.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003eI domini .com si posizionano più in alto?\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eSebbene i domini .com siano conosciuti globalmente e considerati affidabili dagli utenti, l'estensione .com non influisce direttamente sui posizionamenti quando si parla di motori di ricerca.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003eQuali sono le 5 estensioni di dominio più comuni?\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003e\u003ca href=\"https://www.statista.com/statistics/265677/number-of-internet-top-level-domains-worldwide/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003eSecondo Statista\u003c/a\u003e, quasi la metà dei siti web utilizza l'estensione di dominio .com. Dopo il .com, le estensioni più comuni sono .org, .ru, .de e .net. I domini con estensione .com indicano generalmente un uso commerciale, mentre .org è solitamente associato a organizzazioni no-profit o enti di beneficenza, creando aspettative diverse per gli utenti.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e","latestArticles":[],"contentNavigationLinks":[{"href":"#1","text":"Cosa si intende per SEO del dominio?"},{"href":"#2","text":"Il nome del dominio è importante per la SEO?"},{"href":"#3","text":"4 metodi per scegliere un nome di dominio ottimizzato per la SEO"},{"href":"#4","text":"Come migliorare la SEO del tuo nome di dominio"},{"href":"#5","text":"Altri esempi di nomi di dominio ottimizzati per la SEO"},{"href":"#6","text":"Condurre un'analisi SEO sul nome di dominio dei concorrenti"},{"href":"#7","text":"Devo modificare il nome del mio dominio per migliorare la SEO?"},{"href":"#8","text":"Strumenti SEO per domini per creare una strategia vincente"},{"href":"#9","text":"Applicare efficacemente la SEO su un dominio"},{"href":"#10","text":"SEO del dominio: domande frequenti"}],"blogHandle":"blog","settings":{"topSectionImages":[{"src":"https://cdn.shopify.com/b/shopify-brochure2-assets/b57973373cb5af3ba8e59f0b966065e7.webp?originalWidth=500\u0026originalHeight=641"},{"src":"https://cdn.shopify.com/b/shopify-brochure2-assets/05383e2e9b6568812f1ccc7bbc28ac3d.webp?originalWidth=500\u0026originalHeight=641"},{"src":"https://cdn.shopify.com/b/shopify-brochure2-assets/2baeeeb3c9bab2dfbfac6428fad929e1.webp?originalWidth=500\u0026originalHeight=641"}],"images":{"guides-modal-default":"https://cdn.shopify.com/shopifycloud/brochure/assets/content-marketing/blog/guides/default-popup-small-507879111d55acdd759b202ab869ea0b8bd0f4af9f9aaa7c540efe59b8e046db.jpg","guides-modal-photography":"https://cdn.shopify.com/b/shopify-brochure2-assets/1bd4b072dc187a774c9af650d0f16d0b.jpg","guides-modal-seo":"https://cdn.shopify.com/b/shopify-brochure2-assets/63781344c2932de6e553a54b02291692.jpg","subscription":{"image":{"en":"https://cdn.shopify.com/b/shopify-brochure2-assets/c46f986d892538f4b0a15f25692330f7.png?originalWidth=1420\u0026originalHeight=1040"}},"rightColSideBannerImg":"https://cdn.shopify.com/b/shopify-brochure2-assets/c8790c0f3c1fa91ccc845e45ce067bbe.png","rightColSideBannerGetInTouchImg":"https://cdn.shopify.com/b/shopify-brochure2-assets/e2a124c9e2e7ae76119a66cfc515535b.png","articleNavigation":{"banner":{"en":"https://cdn.shopify.com/b/shopify-brochure2-assets/e570727d45209fec56c410f802faa0fe.png"}}},"subscription":{"settings":{"subscriptionId":"DE84EF61-2A02-4778-8807-F01B108DE974"}},"citation":{"high-ticket-affiliate-programs":[{"text":"Zip Recruiter - 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This free guide is the perfect first step in learning about ecommerce analytics.","cta":"Get the free ebook now","modal_headline":"Get Ecommerce Analytics for Beginners delivered right to your inbox."},"back_to_school":{"heading":"The Complete Guide to Back to School Marketing for Retail Stores","content":"Get an update on this year's back to school marketing trends, compare strategies, and build out your plan with this short guide.","cta":"Get your free guide now","modal_headline":"Get the Back to School Marketing Guide delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"bio_template":{"heading":"Free Professional Bio Template","content":"Make a lasting first impression! Elevate your professional image with our easy-to-use template.","cta":"Download template","modal_headline":"Get the free professional bio template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"brand_guide_template":{"heading":"Free Brand Guide Template","content":"You’ve built a strong brand. Keep it consistent across all your channels with our detailed brand guide template.","cta":"Download template","modal_headline":"Get the free brand guide template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"brand_storytelling":{"heading":"Free Worksheet: Brand Storytelling","content":"Use this handy exercise as a guide to help you craft a compelling brand story and build a loyal audience through the power of storytelling.","cta":"Get the worksheet","modal_headline":"Get our free Brand Storytelling Worksheet delivered right to your inbox."},"branding":{"heading":"Free Reading List: How to Brand Your Business","content":"A great brand can help your products stand out from the crowd. Get a crash course in small business branding with our free, curated list of high-impact articles.","cta":"Get the free reading list","modal_headline":"Get our Branding reading list delivered right to your inbox."},"branding_kit":{"heading":"Free Business Branding Kit","content":"Craft a powerful brand identity that stands out in the market. Use these free templates and tools to help you build a cohesive and memorable brand.","cta":"Download now","modal_headline":"Get the branding kit delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free kit soon. In the meantime, start building your store with a free trial of Shopify."},"business_case_template":{"heading":"Free Business Case Template","content":"Turn your big ideas into reality. Our user-friendly template is here to help you create a compelling business case with ease.","cta":"Get the template now","modal_headline":"Get our template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"business_letter":{"heading":"Free Business Letter Template","content":"Communicate clearly and effectively. Use this customizable template to create a polished business letter that makes a great impression.","cta":"Get the template now","modal_headline":"Get our template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"business_model_canvas":{"heading":"Free Business Model Canvas Template","content":"Streamline your business planning! This easy-to-use template helps you visualize your business model and identify key components for success.","cta":"Get the template now","modal_headline":"Get our template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"business_proposal":{"heading":"Free Business Proposal Template","content":"Land your next big deal with ease! Our easy-to-follow template helps you craft proposals that not only impress but also seal the deal.","cta":"Download template","modal_headline":"Get our business proposal template delivered right to your inbox."},"businessplan":{"heading":"Free: Business Plan Template","content":"Business planning is often used to secure funding, but plenty of business owners find writing a plan valuable, even if they never work with an investor. 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Research the words competitors use and analyze customer feedback to help you write compelling copy.","cta":"Download template","modal_headline":"Get the template delivered right to your inbox."},"customer_journey":{"heading":"Free Customer Journey Map Template","content":"Your customers know why they’re engaging with your brand. But do you know what they’re going through? Use this free template to craft a shopping experience they’ll love.","cta":"Download template","modal_headline":"Get the template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"customerservice":{"heading":"Free Reading List: Customer Service Strategies","content":"Focusing on customer service can turn negative interactions into positive reviews (and repeat customers). 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In the meantime, start building your store with a free trial of Shopify."},"email":{"heading":"Free Ebook: How to Grow Your Ecommerce Business with Email Marketing","content":"Whether you're just getting started or dreaming up your next big campaign, this email marketing guide will provide you with insights and ideas to help your business grow.","cta":"Get the free ebook now","modal_headline":"Get our Email Marketing guide delivered right to your inbox."},"expense_report":{"heading":"Free Expense Report Template","content":"Make tracking your expenses and reimbursements a whole lot easier. Our simple template keeps things accurate and saves you time.","cta":"Get the template now","modal_headline":"Get our template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"googleshopping":{"heading":"Free Ebook: Google Shopping for Small Businesses","content":"Google Shopping ads are one of the leading traffic sources that can give you the ultimate edge. Discover this hidden gem often overlooked by your competition.","cta":"Get the free ebook now","modal_headline":"Get Google Shopping for Small Businesses delivered right to your inbox."},"go_to_market":{"heading":"Free Go-to-Market Strategy Template","content":"Plan your product launch with precision. Our template can help you reach and convert your target audience efficiently.","cta":"Download template","modal_headline":"Get your free go-to-market strategy template delivered right to your inbox."},"hiring_questions":{"heading":"Free Guide: Interview Questions for Hiring Retail Employees","content":"Hiring competent retail employees is becoming increasingly challenging. Use this guide to ask the right questions during the interview process to ensure you hire the right people for your store.","cta":"Get the free guide now","modal_headline":"Get our guide Interview Questions for Hiring Retail Employees delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"holiday_selling_2021":{"heading":"Free Holiday Selling Guide: Top 10 Holiday Selling Tips for Retail Stores","content":"A sale can happen anywhere, at any time. Use our top 10 strategies to unify your customer touch points and set yourself up for holiday success.","cta":"Get the free guide now","modal_headline":"Get our Top 10 Holiday Selling Tips for Retail Stores delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"international_shipping":{"heading":"Free International Shipping Checklist","content":"Expand your business globally with confidence. This free checklist ensures you have everything in place for smooth and compliant shipments.","cta":"Download now","modal_headline":"Get the checklist delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free checklist soon. In the meantime, start building your store with a free trial of Shopify."},"inventory_templates":{"heading":"5 Free Templates to Better Understand Your Inventory","content":"Calculate your businesses cost of goods sold, sell through rate, inventory turnover, saftey stock, economic order quantity, or reorder point with ease using these custom templates. (No math required!)","cta":"Get your free templates","modal_headline":"Get your Inventory Templates delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free templates soon. In the meantime, start building your store with a free trial of Shopify."},"keyword_research_template":{"heading":"Free keyword research template","content":"Use this free keyword research template to unlock opportunities and manage your SEO strategy. Drive targeted traffic to your website by tracking search volume, ranking difficulty, user intent, and content ideas.","cta":"Download template","modal_headline":"Get the template delivered right to your inbox."},"marketing_plan":{"heading":"Free Marketing Plan Template","content":"Create a detailed marketing plan that gets results. Our template helps you design strategies and actions to effectively reach your audience.","cta":"Download template","modal_headline":"Get your marketing plan template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free templates soon. In the meantime, start building your store with a free trial of Shopify."},"marketing_proposal":{"heading":"Free Marketing Proposal Template","content":"Impress with a professional marketing proposal. This free template provides a clear structure and essential elements to help you create compelling proposals.","cta":"Download template","modal_headline":"Get your template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free template soon. In the meantime, start building your store with a free trial of Shopify."},"okr_template":{"heading":"Free OKR Template","content":"Align your team and boost performance. This simple template helps you set clear objectives and track key results for measurable success.","cta":"Get the template now","modal_headline":"Get your template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free template soon. In the meantime, start building your store with a free trial of Shopify."},"one_pager":{"heading":"Free One Pager Template","content":"Present your ideas clearly and concisely. This template helps you summarize your key points perfectly.","cta":"Get the template now","modal_headline":"Get your template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free template soon. In the meantime, start building your store with a free trial of Shopify."},"opening_closing_checklist":{"heading":"Free Checklist for Opening and Closing Your Store","content":"Ensure all protocols and procedures are completed each time you open and close your store with this handy, easy-to-follow checklist.","cta":"Get the free checklist","modal_headline":"Get our Opening and Closing Checklist delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"optimization":{"heading":"Free Reading List: Conversion Optimization for Beginners","content":"Turn more website visitors into customers by getting a crash course in conversion optimization. Access our free, curated list of high-impact articles below.","cta":"Get the free reading list","modal_headline":"Get our Conversion Optimization reading list delivered right to your inbox."},"packaging_calculator":{"heading":"Calculate your packaging costs","content":"Use this free calculator to estimate your packaging expenses. Get insights into labor, materials, and design costs to make informed decisions for your business.","cta":"Download calculator","modal_headline":"Get the calculator delivered right to your inbox."},"packing_slip":{"heading":"Free Packing Slip Template","content":"Save time and effort by ensuring proper delivery of your products. Our free packing slip template helps you get started.","cta":"Get the template now","modal_headline":"Get the packing slip template delivered right to your inbox."},"parentpreneur":{"heading":"Playbook for the Aspiring Parentpreneur","content":"Unleash your creativity and turn your passion into a thriving business with our Parentprenuer brainstorming guide. Discover new ideas, set realistic goals, and map out a plan for success.","cta":"Download now","modal_headline":"Check your inbox for your copy of the Parentpreneur Playbook."},"persona_template":{"heading":"Free User Persona Template","content":"Maximize your product’s potential. Unlock insights to fine-tune your offerings and impress users. Our template makes it easy.","cta":"Download template","modal_headline":"Get our template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"phonecases":{"heading":"Get a Free Phone Case Business in a Box","content":"Free high quality phone case stock photos and a list of some places you can look to find phone case suppliers to work with.","cta":"Download startup bundle","modal_headline":"Get our startup bundle delivered right to your inbox."},"photobrief":{"heading":"Get perfect product photography","content":"This free template will help you write detailed, professional creative briefs that help photographers know exactly what you're looking for.","cta":"Download template","modal_headline":"Get the template delivered right to your inbox."},"photochecklist":{"heading":"All the images your store needs","content":"This free photo shot list helps you plan every image for your online store, from homepage banners to product cards.","cta":"Download shot list","modal_headline":"Get the shot list delivered right to your inbox."},"photographer_checklist":{"heading":"Make your next photo shoot a success","content":"Use this free checklist to help you hire the perfect photographer for your product photos—complete with budget tips and outreach email templates.","cta":"Download checklist","modal_headline":"Get the checklist delivered right to your inbox."},"photography":{"heading":"Free Guide: DIY Product Photography","content":"Learn how to take beautiful product photos on a budget with our free, comprehensive video guide.","cta":"Get your free guide","modal_headline":"Get our DIY Guide to Beautiful Product Photography delivered right to your inbox."},"popup_guide":{"heading":"Pop-Up Shop Quickstart Guide","content":"Thinking about hosting a Pop-Up Shop? This free guide includes 3 checklists that help frame what you're looking to accomplish through your Pop-Up Shop, different types of Pop-Up Shops, and design ideas to help get you started.","cta":"Get your free guide","modal_headline":"Get your Pop-Up Shop Quickstart Guide delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"pp_template":{"heading":"Free PowerPoint Template","content":"Capture attention with business presentations that pop! Our customizable template makes it easy to showcase your ideas clearly.","cta":"Download template","modal_headline":"Get the template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"press_kit":{"heading":"Free Press Kit Template","content":"Get your business the spotlight it deserves. Our all-in-one template makes it a breeze for journalists and media to share your story.","cta":"Download template","modal_headline":"Get the template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"pressrelease":{"heading":"Free: Press Release Template","content":"To help you get started, we put together this template to help you structure your story using a common press release format. You can replace each component with your own information and adapt it according to your needs.","cta":"Get the template now","modal_headline":"Get the press release template delivered right to your inbox."},"problem_statement":{"heading":"Free Problem Statement Template","content":"See your challenges clearly. This simple template helps you create powerful problem statements that lead to meaningful solutions.","cta":"Get the template now","modal_headline":"Get the template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"process_map":{"heading":"Free Process Mapping Template","content":"Simplify your operations with a clear picture of your processes. This template helps you outline and improve workflows for more productivity.","cta":"Get the template now","modal_headline":"Get the template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"productivity":{"heading":"Free Reading List: Ecommerce Motivation","content":"Having trouble focusing on growing your small business? Get access to our free, curated list of high-impact productivity articles.","cta":"Get the free reading list","modal_headline":"Get our Ecommerce Motivation reading list delivered right to your inbox."},"products":{"heading":"Free Guide: How to Find a Profitable Product to Sell Online","content":"Excited about starting a business, but not sure where to start? 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Our free, user-friendly template will help you make informed decisions with ease.","cta":"Get the template now","modal_headline":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"purchase_order":{"heading":"Create a purchase order","content":"Use this free template to create clear, detailed purchase orders for your business. Keep all your information organized and easy to understand.","cta":"Download template","modal_headline":"Get the template delivered right to your inbox."},"retail_marketing":{"heading":"Free Download: From Clicks to Customers: How to Measure Your Retail Store's Marketing Success","content":"Every marketing campaign is an investment of your time, energy, and money. Do you ever wonder if your efforts were worth it? 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