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<div class="site-header__item mobile-menu-toggle col"> <a class="mobile-menu-toggle__control js-mobile-menu-control js-open-main-menu" role="button" aria-labelledby="mm-label" > <span id="mm-label" class="hamburger-control__label"> <span class="hamburger-control__open-label"> Menu </span> <span class="hamburger-control__close-label"> Close </span> </span> <span class="hamburger-control" aria-hidden="true"> <span class="hamburger-control__inner"> <span class="hamburger-control__open" aria-hidden="true"><svg width="35" height="8" viewBox="0 0 35 8" fill="none" xmlns="http://www.w3.org/2000/svg"><g fill="#01000F"><path d="M.5 0h34v2H.5zM.5 6h34v2H.5z"/></g></svg></span> <span class="hamburger-control__close" aria-hidden="true"><svg width="25" height="25" viewBox="0 0 25 25" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="M12.5 10.732l9.723-9.722 1.768 1.768-9.723 9.722 9.723 9.723-1.768 1.768-9.723-9.723-9.722 9.723-1.768-1.768 9.723-9.723L1.01 2.778 2.778 1.01l9.722 9.723z" fill="#01000F"/></svg></span> </span> </span> </a> </div> </div> </div> </div> </header> <main class="site-main"> <article class="single post-397343 success-story type-success-story status-publish hentry vertical-b2b-software region-europe"> <header class="topper topper-image" data-module> <div class="container"> <div class="row justify-content-center"> <div class="col-md-8 column text-center"> <span class="topper__subtitle separators-row categories" data-beat="1" data-beat-topper="1"> <span class="company-name">Insider</span> <span class="region"><span class="term">Europe</span></span> <span class="vertical"><span class="term">B2B Software</span></span> </span> <h1 class="page-title topper__title" data-beat="2" data-beat-topper="2"> Born in Turkey, Insider is the marketing secret of a thousand multinational brands </h1> </div> </div> </div> <div class="topper-primary__bg"> <img fetchpriority="high" width="750" height="1148" class="attachment-object-fit-cover topper_mobile lazy-load size-object-fit-cover topper_mobile lazy-load" alt="" object-fit-cover="https://endeavor.org/wp-content/uploads/2021/10/headers_insider_mobile.png" decoding="async" sizes="(max-width: 750px) 100vw, 750px" onload="this.parentNode.className += ' img-loaded'" data-src="https://endeavor.org/wp-content/uploads/2021/10/headers_insider_mobile.png" data-srcset="https://endeavor.org/wp-content/uploads/2021/10/headers_insider_mobile.png 750w, https://endeavor.org/wp-content/uploads/2021/10/headers_insider_mobile-375x574.png 375w" /> <img width="2880" height="1100" class="attachment-object-fit-cover topper_desktop lazy-load size-object-fit-cover topper_desktop lazy-load" alt="" object-fit-cover="https://endeavor.org/wp-content/uploads/2021/10/headers_insider.png" decoding="async" sizes="(max-width: 2880px) 100vw, 2880px" onload="this.parentNode.className += ' img-loaded'" data-src="https://endeavor.org/wp-content/uploads/2021/10/headers_insider.png" data-srcset="https://endeavor.org/wp-content/uploads/2021/10/headers_insider.png 2880w, https://endeavor.org/wp-content/uploads/2021/10/headers_insider-576x220.png 576w" /> <div class="gradient-overlay"></div> </div> </header> <div data-module class="module module__text" id='born-in-turkey-insider-is-the-marketing-secret-of-a-thousand-multinational-brands-1' data-new-section='false' data-id='born-in-turkey-insider-is-the-marketing-secret-of-a-thousand-multinational-brands-1'> <div class="container"> <div class="row justify-content-center"> <div class="col-12 col-md-10 col-lg-6 wysiwyg-text"> <h4>In 2012, Hande Cilingir was just 32 when she founded Insider – an AI-based platform enabling brands to connect cross-channel data, individualize experiences and predict future behavior.</h4> <p>Cilingir’s background in the corporate world and her experience founding an ESL school gave way to a new entrepreneurial opportunity as she discovered that digital marketing needed more mature solutions.</p> </div> </div> </div> </div> <div data-module class="module module__featured-image social-hide" > <div class="container"> <div class="row justify-content-center"> <div class="col-12 col-lg-8 featured-image fade-me-up"> <div class="featured-image"> <img width="1700" height="1140" class="lazy-load" alt="" data-sizes="(min-width: 576px) 520px, (min-width: 768px) 700px, (min-width: 992px) 780px, (min-width: 1152px) 956px, calc(100vw - 40px)" decoding="async" onload="this.parentNode.className += ' img-loaded'" data-src="https://endeavor.org/wp-content/uploads/2021/09/Insider-8-1700x1140.jpg" data-srcset="" /> </div> </div> </div> </div> </div> <div data-module class="module module__text" id='born-in-turkey-insider-is-the-marketing-secret-of-a-thousand-multinational-brands-3' data-new-section='false' data-id='born-in-turkey-insider-is-the-marketing-secret-of-a-thousand-multinational-brands-3'> <div class="container"> <div class="row justify-content-center"> <div class="col-12 col-md-10 col-lg-6 wysiwyg-text"> <p>After successfully exiting her first venture with co-founder Serhat Soyoerel, the duo moved on to their next big idea: help digital marketers serve personalized consumer journeys in a cost-efficient way. For that, they partnered with four more professionals.</p> <p>While Cilingir did not want to raise capital too soon, she continued receiving solid inbound interest from venture capitalists.</p> </div> </div> </div> </div> <div data-module class="module module__featured-image social-hide" > <div class="container"> <div class="row justify-content-center"> <div class="col-12 col-lg-8 featured-image fade-me-up"> <div class="featured-image"> <img loading="lazy" width="1700" height="1140" class="lazy-load" alt="" data-sizes="(min-width: 576px) 520px, (min-width: 768px) 700px, (min-width: 992px) 780px, (min-width: 1152px) 956px, calc(100vw - 40px)" decoding="async" onload="this.parentNode.className += ' img-loaded'" data-src="https://endeavor.org/wp-content/uploads/2021/10/quotes_insider-1700x1140.png" data-srcset="" /> </div> </div> </div> </div> </div> <div data-module class="module module__text" id='born-in-turkey-insider-is-the-marketing-secret-of-a-thousand-multinational-brands-5' data-new-section='false' data-id='born-in-turkey-insider-is-the-marketing-secret-of-a-thousand-multinational-brands-5'> <div class="container"> <div class="row justify-content-center"> <div class="col-12 col-md-10 col-lg-6 wysiwyg-text"> <p>Insider was selected by Endeavor in 2014 and more than once, the Endeavor Outliers Program recognized the company among the fastest-growing companies globally.</p> <p>“Endeavor has always been a trusted partner helping us grow in every way. From opening an office in Japan or the UK to signing our first deals with the world’s top enterprise brands, from finding the right hires in a given market to finding the right mentors for our team. Endeavor always provided invaluable support globally,” Cilingir said.</p> <p>Cilingir’s story is one of perseverance and success. With hard work and determination, she became a leader in marketing firms worldwide. In 2016, Cilingir was named “Microsoft’s Woman Entrepreneur of the Year,” and today, Insider helps over 1.000 global enterprise brands manage their multi-channel marketing processes, including Singapore Airlines, Samsung, Uniqlo, and Estée Lauder, among others.</p> </div> </div> </div> </div> <div data-module class="module module__featured-image social-hide" > <div class="container"> <div class="row justify-content-center"> <div class="col-12 col-lg-8 featured-image fade-me-up"> <div class="featured-image"> <img class="lazy-load" src="https://endeavor.org/wp-content/uploads/2021/09/Insider-4.jpg" data-src="https://endeavor.org/wp-content/uploads/2021/09/Insider-4.jpg" loading="lazy" onload="this.parentNode.className += ' img-loaded'" alt=""> </div> </div> </div> </div> <div class="container"> <div class="row justify-content-center"> <div class="col-12 col-lg-8"> <figcaption class="wysiwyg-text featured-content__caption justify-content-center"> Hande (center) with fellow Endeavor Entrepreneurs Veronica Pascual Boe (ASTI) and Candice Roberts (CallForce). </figcaption> </div> </div> </div> </div> <div data-module class="module module__text" id='born-in-turkey-insider-is-the-marketing-secret-of-a-thousand-multinational-brands-7' data-new-section='false' data-id='born-in-turkey-insider-is-the-marketing-secret-of-a-thousand-multinational-brands-7'> <div class="container"> <div class="row justify-content-center"> <div class="col-12 col-md-10 col-lg-6 wysiwyg-text"> <p>In March of 2022, after raising $121 million in a Series D round led by Qatar Investment Authority, Insider has become one of the first female-founded and female-led SaaS unicorns in the world!</p> <p><strong>As of 2022, Insider employed over 700 professionals from more than 40 nationalities across 26 countries and 50% of the top executives in the company are women, including the CEO and CFO.</strong></p> <p>”Endeavor’s role in the ecosystem is unprecedented. We will always work hard to pay it forward. We will prove to the world that legendary product companies can be created outside of Silicon Valley. We will inspire more entrepreneurs to start their own companies and change the destiny of their countries and communities. We will reshape the way global brands serve individualized experiences to every customer with our forward-looking technologies,” she added.</p> </div> </div> </div> </div> <div class="more-success-stories container module module__image-list"> <div class="row justify-content-center"> <div class="col-md-8 col-lg-6"> <h5>More Success Stories</h5> <div class="success-stories-feed list__list-items"> <article class="success-story-post list__item"> <a href="https://endeavor.org/success-stories/madeiramadeira/" class="overlay-link"> <span class="screen-reader-text"> Daniel Scandian, Marcelo Scandian, Robson Privado </span> </a> <div class="row justify-content-start"> <div class="list__image col-auto"> <div class="circle-crop"> <img loading="lazy" width="400" height="400" src="https://endeavor.org/wp-content/uploads/2021/10/Madeira-circle-400x400.jpeg" class="attachment-list_image size-list_image" alt="" decoding="async" srcset="https://endeavor.org/wp-content/uploads/2021/10/Madeira-circle-400x400.jpeg 400w, https://endeavor.org/wp-content/uploads/2021/10/Madeira-circle-1650x1650.jpeg 1650w, https://endeavor.org/wp-content/uploads/2021/10/Madeira-circle-1000x1000.jpeg 1000w, https://endeavor.org/wp-content/uploads/2021/10/Madeira-circle-800x800.jpeg 800w, https://endeavor.org/wp-content/uploads/2021/10/Madeira-circle-1400x1400.jpeg 1400w, https://endeavor.org/wp-content/uploads/2021/10/Madeira-circle-600x600.jpeg 600w, https://endeavor.org/wp-content/uploads/2021/10/Madeira-circle-1200x1200.jpeg 1200w, https://endeavor.org/wp-content/uploads/2021/10/Madeira-circle-200x200.jpeg 200w, https://endeavor.org/wp-content/uploads/2021/10/Madeira-circle-160x160.jpeg 160w, https://endeavor.org/wp-content/uploads/2021/10/Madeira-circle-500x500.jpeg 500w, https://endeavor.org/wp-content/uploads/2021/10/Madeira-circle.jpeg 804w" sizes="(max-width: 400px) 100vw, 400px" /> </div> </div> <div class="list__content col"> <div class="dot-link"> <span class="link__title h4"> <span>Daniel Scandian, Marcelo Scandian, Robson Privado </span> </span> </div> <span class="separators-row categories"> <span class="company-name">MadeiraMadeira</span> <span class="vertical"><span class="term">Commerce</span></span> <span class="vertical"><span class="term">Latin America</span></span> </span> <div class="list__item_description small-paragraph"> <p>2021's first Brazilian unicorn, MadeiraMadeira makes international household trends financially and logistically accessible using a cost-effective drop-shipping model. In 2019, Daniel, Marcelo, and Robson became Endeavor Entrepreneurs in Turkey.</p> </div> </div> </div> </article> <article class="success-story-post list__item"> <a href="https://endeavor.org/success-stories/clip/" class="overlay-link"> <span class="screen-reader-text"> Adolfo Babatz </span> </a> <div class="row justify-content-start"> <div class="list__image col-auto"> <div class="circle-crop"> <img loading="lazy" width="400" height="400" src="https://endeavor.org/wp-content/uploads/2021/10/clip_circle-400x400.png" class="attachment-list_image size-list_image" alt="" decoding="async" srcset="https://endeavor.org/wp-content/uploads/2021/10/clip_circle-400x400.png 400w, https://endeavor.org/wp-content/uploads/2021/10/clip_circle-1650x1650.png 1650w, https://endeavor.org/wp-content/uploads/2021/10/clip_circle-1000x1000.png 1000w, https://endeavor.org/wp-content/uploads/2021/10/clip_circle.png 800w, https://endeavor.org/wp-content/uploads/2021/10/clip_circle-1400x1400.png 1400w, https://endeavor.org/wp-content/uploads/2021/10/clip_circle-600x600.png 600w, https://endeavor.org/wp-content/uploads/2021/10/clip_circle-1200x1200.png 1200w, https://endeavor.org/wp-content/uploads/2021/10/clip_circle-200x200.png 200w, https://endeavor.org/wp-content/uploads/2021/10/clip_circle-160x160.png 160w, https://endeavor.org/wp-content/uploads/2021/10/clip_circle-500x500.png 500w" sizes="(max-width: 400px) 100vw, 400px" /> </div> </div> <div class="list__content col"> <div class="dot-link"> <span class="link__title h4"> <span>Adolfo Babatz</span> </span> </div> <span class="separators-row categories"> <span class="company-name">Clip</span> <span class="vertical"><span class="term">Fintech</span></span> <span class="vertical"><span class="term">Latin America</span></span> </span> <div class="list__item_description small-paragraph"> <p>Clip is the leading solution in Mexico enabling small- and medium-sized merchants to accept digital payments. Since joining the Endeavor Global community, Endeavor has helped Adolfo navigate through the various phases of the entrepreneur journey.</p> </div> </div> </div> </article> <article class="success-story-post list__item"> <a href="https://endeavor.org/success-stories/kitopi/" class="overlay-link"> <span class="screen-reader-text"> Mohamad Ballout </span> </a> <div class="row justify-content-start"> <div class="list__image col-auto"> <div class="circle-crop"> <img loading="lazy" width="400" height="400" src="https://endeavor.org/wp-content/uploads/2021/09/Kitopi-Circle-400x400.jpg" class="attachment-list_image size-list_image" alt="" decoding="async" srcset="https://endeavor.org/wp-content/uploads/2021/09/Kitopi-Circle-400x400.jpg 400w, https://endeavor.org/wp-content/uploads/2021/09/Kitopi-Circle-1650x1650.jpg 1650w, https://endeavor.org/wp-content/uploads/2021/09/Kitopi-Circle-1000x1000.jpg 1000w, https://endeavor.org/wp-content/uploads/2021/09/Kitopi-Circle-800x800.jpg 800w, https://endeavor.org/wp-content/uploads/2021/09/Kitopi-Circle-1400x1400.jpg 1400w, https://endeavor.org/wp-content/uploads/2021/09/Kitopi-Circle-600x600.jpg 600w, https://endeavor.org/wp-content/uploads/2021/09/Kitopi-Circle-1200x1200.jpg 1200w, https://endeavor.org/wp-content/uploads/2021/09/Kitopi-Circle-200x200.jpg 200w, https://endeavor.org/wp-content/uploads/2021/09/Kitopi-Circle-160x160.jpg 160w, https://endeavor.org/wp-content/uploads/2021/09/Kitopi-Circle-500x500.jpg 500w, https://endeavor.org/wp-content/uploads/2021/09/Kitopi-Circle.jpg 1146w" sizes="(max-width: 400px) 100vw, 400px" /> </div> </div> <div class="list__content col"> <div class="dot-link"> <span class="link__title h4"> <span>Mohamad Ballout</span> </span> </div> <span class="separators-row categories"> <span class="company-name">Kitopi</span> <span class="vertical"><span class="term">Food & Beverage</span></span> <span class="vertical"><span class="term">Middle East</span></span> </span> <div 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