CINXE.COM

<!doctype html> <html lang="en-US"> <head> <meta charset="utf-8"> <meta http-equiv="x-ua-compatible" content="ie=edge"> <meta name="viewport" content="width=device-width, initial-scale=1, shrink-to-fit=no"> <meta name='robots' content='index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1' /> <style>img:is([sizes="auto" i], [sizes^="auto," i]) { contain-intrinsic-size: 3000px 1500px }</style>  <title>Unboxing the New Nissan KICKS - GPJ</title> <link rel="canonical" href="https://www.gpj.com/case-study/unboxing-the-new-nissan-kicks/" /> <meta property="og:locale" content="en_US" /> <meta property="og:type" content="article" /> <meta property="og:title" content="Unboxing the New Nissan KICKS - GPJ" /> <meta property="og:description" content="Nissan asked long time experiential partner GPJ to create a ‘dare to do’ launch for the all-new 2025 Nissan KICKS that leveraged its fresh styling inspired by sneaker design. The goal was to generate excitement and capture the attention of a diverse audience, driving editorial and social media coverage during one of the most anticipated …" /> <meta property="og:url" content="https://www.gpj.com/case-study/unboxing-the-new-nissan-kicks/" /> <meta property="og:site_name" content="GPJ" /> <meta property="article:modified_time" content="2024-08-07T20:19:41+00:00" /> <meta property="og:image" content="https://i8.swiftpic.io/gpj/M+8VxakirJkDBPywMsgA/xKJbF6zYOZEjjWuhVSdsRY=/format:jpg;cover:1200,630/https://www.gpj.com/wp-content/uploads/2024/07/Nissan-NYC-Kicks-2024-67-2048x1365.jpg" /> <meta property="og:image:width" content="2560" /> <meta property="og:image:height" content="1707" /> <meta property="og:image:type" content="image/jpeg" /> <meta name="twitter:card" content="summary_large_image" /> <meta name="twitter:label1" content="Est. reading time" /> <meta name="twitter:data1" content="1 minute" /> <script type="application/ld+json" class="yoast-schema-graph">{"@context":"https://schema.org","@graph":[{"@type":"WebPage","@id":"https://www.gpj.com/case-study/unboxing-the-new-nissan-kicks/","url":"https://www.gpj.com/case-study/unboxing-the-new-nissan-kicks/","name":"Unboxing the New Nissan KICKS - GPJ","isPartOf":{"@id":"https://www.gpj.com/#website"},"primaryImageOfPage":{"@id":"https://www.gpj.com/case-study/unboxing-the-new-nissan-kicks/#primaryimage"},"image":{"@id":"https://www.gpj.com/case-study/unboxing-the-new-nissan-kicks/#primaryimage"},"thumbnailUrl":"https://www.gpj.com/wp-content/uploads/2024/07/Nissan-NYC-Kicks-2024-67-scaled.jpg","datePublished":"2024-07-23T20:17:48+00:00","dateModified":"2024-08-07T20:19:41+00:00","breadcrumb":{"@id":"https://www.gpj.com/case-study/unboxing-the-new-nissan-kicks/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https://www.gpj.com/case-study/unboxing-the-new-nissan-kicks/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https://www.gpj.com/case-study/unboxing-the-new-nissan-kicks/#primaryimage","url":"https://www.gpj.com/wp-content/uploads/2024/07/Nissan-NYC-Kicks-2024-67-scaled.jpg","contentUrl":"https://www.gpj.com/wp-content/uploads/2024/07/Nissan-NYC-Kicks-2024-67-scaled.jpg","width":2560,"height":1707},{"@type":"BreadcrumbList","@id":"https://www.gpj.com/case-study/unboxing-the-new-nissan-kicks/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https://www.gpj.com/"},{"@type":"ListItem","position":2,"name":"Case Studies","item":"https://www.gpj.com/case-study/"},{"@type":"ListItem","position":3,"name":"Unboxing the New Nissan KICKS"}]},{"@type":"WebSite","@id":"https://www.gpj.com/#website","url":"https://www.gpj.com/","name":"GPJ","description":"Global Event Marketing & Entertainment Marketing","publisher":{"@id":"https://www.gpj.com/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https://www.gpj.com/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https://www.gpj.com/#organization","name":"George P. Johnson","url":"https://www.gpj.com/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https://www.gpj.com/#/schema/logo/image/","url":"https://www.gpj.com/wp-content/uploads/2022/07/share.jpg","contentUrl":"https://www.gpj.com/wp-content/uploads/2022/07/share.jpg","width":1200,"height":630,"caption":"George P. Johnson"},"image":{"@id":"https://www.gpj.com/#/schema/logo/image/"}}]}</script>  <link rel='dns-prefetch' href='//fonts.googleapis.com' /> <script type="text/javascript"> /* <![CDATA[ */ window._wpemojiSettings = {"baseUrl":"https:\/\/s.w.org\/images\/core\/emoji\/15.0.3\/72x72\/","ext":".png","svgUrl":"https:\/\/s.w.org\/images\/core\/emoji\/15.0.3\/svg\/","svgExt":".svg","source":{"concatemoji":"https:\/\/www.gpj.com\/wp-includes\/js\/wp-emoji-release.min.js?ver=6.7.1"}}; /*! This file is auto-generated */ !function(i,n){var o,s,e;function c(e){try{var t={supportTests:e,timestamp:(new Date).valueOf()};sessionStorage.setItem(o,JSON.stringify(t))}catch(e){}}function p(e,t,n){e.clearRect(0,0,e.canvas.width,e.canvas.height),e.fillText(t,0,0);var t=new Uint32Array(e.getImageData(0,0,e.canvas.width,e.canvas.height).data),r=(e.clearRect(0,0,e.canvas.width,e.canvas.height),e.fillText(n,0,0),new Uint32Array(e.getImageData(0,0,e.canvas.width,e.canvas.height).data));return t.every(function(e,t){return e===r[t]})}function u(e,t,n){switch(t){case"flag":return n(e,"\ud83c\udff3\ufe0f\u200d\u26a7\ufe0f","\ud83c\udff3\ufe0f\u200b\u26a7\ufe0f")?!1:!n(e,"\ud83c\uddfa\ud83c\uddf3","\ud83c\uddfa\u200b\ud83c\uddf3")&&!n(e,"\ud83c\udff4\udb40\udc67\udb40\udc62\udb40\udc65\udb40\udc6e\udb40\udc67\udb40\udc7f","\ud83c\udff4\u200b\udb40\udc67\u200b\udb40\udc62\u200b\udb40\udc65\u200b\udb40\udc6e\u200b\udb40\udc67\u200b\udb40\udc7f");case"emoji":return!n(e,"\ud83d\udc26\u200d\u2b1b","\ud83d\udc26\u200b\u2b1b")}return!1}function f(e,t,n){var r="undefined"!=typeof WorkerGlobalScope&&self instanceof WorkerGlobalScope?new OffscreenCanvas(300,150):i.createElement("canvas"),a=r.getContext("2d",{willReadFrequently:!0}),o=(a.textBaseline="top",a.font="600 32px Arial",{});return e.forEach(function(e){o[e]=t(a,e,n)}),o}function t(e){var t=i.createElement("script");t.src=e,t.defer=!0,i.head.appendChild(t)}"undefined"!=typeof Promise&&(o="wpEmojiSettingsSupports",s=["flag","emoji"],n.supports={everything:!0,everythingExceptFlag:!0},e=new Promise(function(e){i.addEventListener("DOMContentLoaded",e,{once:!0})}),new Promise(function(t){var n=function(){try{var e=JSON.parse(sessionStorage.getItem(o));if("object"==typeof e&&"number"==typeof e.timestamp&&(new Date).valueOf()<e.timestamp+604800&&"object"==typeof e.supportTests)return e.supportTests}catch(e){}return null}();if(!n){if("undefined"!=typeof Worker&&"undefined"!=typeof OffscreenCanvas&&"undefined"!=typeof URL&&URL.createObjectURL&&"undefined"!=typeof Blob)try{var e="postMessage("+f.toString()+"("+[JSON.stringify(s),u.toString(),p.toString()].join(",")+"));",r=new Blob([e],{type:"text/javascript"}),a=new Worker(URL.createObjectURL(r),{name:"wpTestEmojiSupports"});return void(a.onmessage=function(e){c(n=e.data),a.terminate(),t(n)})}catch(e){}c(n=f(s,u,p))}t(n)}).then(function(e){for(var t in e)n.supports[t]=e[t],n.supports.everything=n.supports.everything&&n.supports[t],"flag"!==t&&(n.supports.everythingExceptFlag=n.supports.everythingExceptFlag&&n.supports[t]);n.supports.everythingExceptFlag=n.supports.everythingExceptFlag&&!n.supports.flag,n.DOMReady=!1,n.readyCallback=function(){n.DOMReady=!0}}).then(function(){return e}).then(function(){var e;n.supports.everything||(n.readyCallback(),(e=n.source||{}).concatemoji?t(e.concatemoji):e.wpemoji&&e.twemoji&&(t(e.twemoji),t(e.wpemoji)))}))}((window,document),window._wpemojiSettings); /* ]]> */ </script> <style id='wp-emoji-styles-inline-css' type='text/css'> img.wp-smiley, img.emoji { display: inline !important; border: none !important; box-shadow: none !important; height: 1em !important; width: 1em !important; margin: 0 0.07em !important; vertical-align: -0.1em !important; background: none !important; padding: 0 !important; } </style> <link rel='stylesheet' id='wp-block-library-css' href='https://www.gpj.com/wp-includes/css/dist/block-library/style.min.css?ver=6.7.1' type='text/css' media='all' /> <style id='classic-theme-styles-inline-css' type='text/css'> /*! This file is auto-generated */ .wp-block-button__link{color:#fff;background-color:#32373c;border-radius:9999px;box-shadow:none;text-decoration:none;padding:calc(.667em + 2px) calc(1.333em + 2px);font-size:1.125em}.wp-block-file__button{background:#32373c;color:#fff;text-decoration:none} </style> <style id='global-styles-inline-css' type='text/css'> :root{--wp--preset--aspect-ratio--square: 1;--wp--preset--aspect-ratio--4-3: 4/3;--wp--preset--aspect-ratio--3-4: 3/4;--wp--preset--aspect-ratio--3-2: 3/2;--wp--preset--aspect-ratio--2-3: 2/3;--wp--preset--aspect-ratio--16-9: 16/9;--wp--preset--aspect-ratio--9-16: 9/16;--wp--preset--color--black: #000000;--wp--preset--color--cyan-bluish-gray: #abb8c3;--wp--preset--color--white: #ffffff;--wp--preset--color--pale-pink: #f78da7;--wp--preset--color--vivid-red: #cf2e2e;--wp--preset--color--luminous-vivid-orange: #ff6900;--wp--preset--color--luminous-vivid-amber: #fcb900;--wp--preset--color--light-green-cyan: #7bdcb5;--wp--preset--color--vivid-green-cyan: #00d084;--wp--preset--color--pale-cyan-blue: #8ed1fc;--wp--preset--color--vivid-cyan-blue: #0693e3;--wp--preset--color--vivid-purple: #9b51e0;--wp--preset--color--secondary: #68f5b2;--wp--preset--gradient--vivid-cyan-blue-to-vivid-purple: linear-gradient(135deg,rgba(6,147,227,1) 0%,rgb(155,81,224) 100%);--wp--preset--gradient--light-green-cyan-to-vivid-green-cyan: linear-gradient(135deg,rgb(122,220,180) 0%,rgb(0,208,130) 100%);--wp--preset--gradient--luminous-vivid-amber-to-luminous-vivid-orange: linear-gradient(135deg,rgba(252,185,0,1) 0%,rgba(255,105,0,1) 100%);--wp--preset--gradient--luminous-vivid-orange-to-vivid-red: linear-gradient(135deg,rgba(255,105,0,1) 0%,rgb(207,46,46) 100%);--wp--preset--gradient--very-light-gray-to-cyan-bluish-gray: linear-gradient(135deg,rgb(238,238,238) 0%,rgb(169,184,195) 100%);--wp--preset--gradient--cool-to-warm-spectrum: linear-gradient(135deg,rgb(74,234,220) 0%,rgb(151,120,209) 20%,rgb(207,42,186) 40%,rgb(238,44,130) 60%,rgb(251,105,98) 80%,rgb(254,248,76) 100%);--wp--preset--gradient--blush-light-purple: linear-gradient(135deg,rgb(255,206,236) 0%,rgb(152,150,240) 100%);--wp--preset--gradient--blush-bordeaux: linear-gradient(135deg,rgb(254,205,165) 0%,rgb(254,45,45) 50%,rgb(107,0,62) 100%);--wp--preset--gradient--luminous-dusk: linear-gradient(135deg,rgb(255,203,112) 0%,rgb(199,81,192) 50%,rgb(65,88,208) 100%);--wp--preset--gradient--pale-ocean: linear-gradient(135deg,rgb(255,245,203) 0%,rgb(182,227,212) 50%,rgb(51,167,181) 100%);--wp--preset--gradient--electric-grass: linear-gradient(135deg,rgb(202,248,128) 0%,rgb(113,206,126) 100%);--wp--preset--gradient--midnight: linear-gradient(135deg,rgb(2,3,129) 0%,rgb(40,116,252) 100%);--wp--preset--font-size--small: 13px;--wp--preset--font-size--medium: 20px;--wp--preset--font-size--large: 36px;--wp--preset--font-size--x-large: 42px;--wp--preset--spacing--20: 0.44rem;--wp--preset--spacing--30: 0.67rem;--wp--preset--spacing--40: 1rem;--wp--preset--spacing--50: 1.5rem;--wp--preset--spacing--60: 2.25rem;--wp--preset--spacing--70: 3.38rem;--wp--preset--spacing--80: 5.06rem;--wp--preset--shadow--natural: 6px 6px 9px rgba(0, 0, 0, 0.2);--wp--preset--shadow--deep: 12px 12px 50px rgba(0, 0, 0, 0.4);--wp--preset--shadow--sharp: 6px 6px 0px rgba(0, 0, 0, 0.2);--wp--preset--shadow--outlined: 6px 6px 0px -3px rgba(255, 255, 255, 1), 6px 6px rgba(0, 0, 0, 1);--wp--preset--shadow--crisp: 6px 6px 0px rgba(0, 0, 0, 1);}:where(.is-layout-flex){gap: 0.5em;}:where(.is-layout-grid){gap: 0.5em;}body .is-layout-flex{display: flex;}.is-layout-flex{flex-wrap: wrap;align-items: center;}.is-layout-flex > :is(*, div){margin: 0;}body .is-layout-grid{display: grid;}.is-layout-grid > :is(*, div){margin: 0;}:where(.wp-block-columns.is-layout-flex){gap: 2em;}:where(.wp-block-columns.is-layout-grid){gap: 2em;}:where(.wp-block-post-template.is-layout-flex){gap: 1.25em;}:where(.wp-block-post-template.is-layout-grid){gap: 1.25em;}.has-black-color{color: var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-color{color: var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-color{color: var(--wp--preset--color--white) !important;}.has-pale-pink-color{color: var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-color{color: var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-color{color: var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-color{color: var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-color{color: var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-color{color: var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-color{color: var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-color{color: var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-color{color: var(--wp--preset--color--vivid-purple) !important;}.has-black-background-color{background-color: var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-background-color{background-color: var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-background-color{background-color: var(--wp--preset--color--white) !important;}.has-pale-pink-background-color{background-color: var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-background-color{background-color: var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-background-color{background-color: var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-background-color{background-color: var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-background-color{background-color: var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-background-color{background-color: var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-background-color{background-color: var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-background-color{background-color: var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-background-color{background-color: var(--wp--preset--color--vivid-purple) !important;}.has-black-border-color{border-color: var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-border-color{border-color: var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-border-color{border-color: var(--wp--preset--color--white) !important;}.has-pale-pink-border-color{border-color: var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-border-color{border-color: var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-border-color{border-color: var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-border-color{border-color: var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-border-color{border-color: var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-border-color{border-color: var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-border-color{border-color: var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-border-color{border-color: var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-border-color{border-color: var(--wp--preset--color--vivid-purple) !important;}.has-vivid-cyan-blue-to-vivid-purple-gradient-background{background: var(--wp--preset--gradient--vivid-cyan-blue-to-vivid-purple) !important;}.has-light-green-cyan-to-vivid-green-cyan-gradient-background{background: var(--wp--preset--gradient--light-green-cyan-to-vivid-green-cyan) !important;}.has-luminous-vivid-amber-to-luminous-vivid-orange-gradient-background{background: var(--wp--preset--gradient--luminous-vivid-amber-to-luminous-vivid-orange) !important;}.has-luminous-vivid-orange-to-vivid-red-gradient-background{background: var(--wp--preset--gradient--luminous-vivid-orange-to-vivid-red) !important;}.has-very-light-gray-to-cyan-bluish-gray-gradient-background{background: var(--wp--preset--gradient--very-light-gray-to-cyan-bluish-gray) !important;}.has-cool-to-warm-spectrum-gradient-background{background: var(--wp--preset--gradient--cool-to-warm-spectrum) !important;}.has-blush-light-purple-gradient-background{background: var(--wp--preset--gradient--blush-light-purple) !important;}.has-blush-bordeaux-gradient-background{background: var(--wp--preset--gradient--blush-bordeaux) !important;}.has-luminous-dusk-gradient-background{background: var(--wp--preset--gradient--luminous-dusk) !important;}.has-pale-ocean-gradient-background{background: var(--wp--preset--gradient--pale-ocean) !important;}.has-electric-grass-gradient-background{background: var(--wp--preset--gradient--electric-grass) !important;}.has-midnight-gradient-background{background: var(--wp--preset--gradient--midnight) !important;}.has-small-font-size{font-size: var(--wp--preset--font-size--small) !important;}.has-medium-font-size{font-size: var(--wp--preset--font-size--medium) !important;}.has-large-font-size{font-size: var(--wp--preset--font-size--large) !important;}.has-x-large-font-size{font-size: var(--wp--preset--font-size--x-large) !important;} :where(.wp-block-post-template.is-layout-flex){gap: 1.25em;}:where(.wp-block-post-template.is-layout-grid){gap: 1.25em;} :where(.wp-block-columns.is-layout-flex){gap: 2em;}:where(.wp-block-columns.is-layout-grid){gap: 2em;} :root :where(.wp-block-pullquote){font-size: 1.5em;line-height: 1.6;} </style> <link rel='stylesheet' id='cookie-law-info-css' href='https://www.gpj.com/wp-content/plugins/webtoffee-gdpr-cookie-consent/public/css/cookie-law-info-public.css?ver=2.3.7' type='text/css' media='all' /> <link rel='stylesheet' id='cookie-law-info-gdpr-css' href='https://www.gpj.com/wp-content/plugins/webtoffee-gdpr-cookie-consent/public/css/cookie-law-info-gdpr.css?ver=2.3.7' type='text/css' media='all' /> <style id='cookie-law-info-gdpr-inline-css' type='text/css'> .cli-modal-content, .cli-tab-content { background-color: #ffffff; }.cli-privacy-content-text, .cli-modal .cli-modal-dialog, .cli-tab-container p, a.cli-privacy-readmore { color: #000000; }.cli-tab-header { background-color: #f2f2f2; }.cli-tab-header, .cli-tab-header a.cli-nav-link,span.cli-necessary-caption,.cli-switch .cli-slider:after { color: #000000; }.cli-switch .cli-slider:before { background-color: #ffffff; }.cli-switch input:checked + .cli-slider:before { background-color: #ffffff; }.cli-switch .cli-slider { background-color: #e3e1e8; }.cli-switch input:checked + .cli-slider { background-color: #28a745; }.cli-modal-close svg { fill: #000000; }.cli-tab-footer .wt-cli-privacy-accept-all-btn { background-color: #00acad; color: #ffffff}.cli-tab-footer .wt-cli-privacy-accept-btn { background-color: #00acad; color: #ffffff}.cli-tab-header a:before{ border-right: 1px solid #000000; border-bottom: 1px solid #000000; } </style> <link rel='stylesheet' id='google/font-css' href='https://fonts.googleapis.com/css2?family=Poppins%3Awght%40100%3B200%3B300%3B400%3B500%3B600%3B700%3B800%3B900&display=swap&ver=6.7.1' type='text/css' media='all' /> <link rel='stylesheet' id='sage/main.css-css' href='https://www.gpj.com/wp-content/themes/main/dist/styles/main_49581ccf39f454fbcc43.css' type='text/css' media='all' /> <script type="text/javascript" src="https://www.gpj.com/wp-includes/js/jquery/jquery.min.js?ver=3.7.1" id="jquery-core-js"></script> <script type="text/javascript" src="https://www.gpj.com/wp-includes/js/jquery/jquery-migrate.min.js?ver=3.4.1" id="jquery-migrate-js"></script> <script type="text/javascript" id="cookie-law-info-js-extra"> /* <![CDATA[ */ var Cli_Data = {"nn_cookie_ids":["ga","zoominfo","leadforensics"],"non_necessary_cookies":{"analytics":["ga","zoominfo","leadforensics"]},"cookielist":{"necessary":{"id":185,"status":true,"priority":0,"title":"Necessary","strict":true,"default_state":false,"ccpa_optout":false,"loadonstart":false},"analytics":{"id":188,"status":true,"priority":3,"title":"Analytics","strict":false,"default_state":true,"ccpa_optout":true,"loadonstart":false}},"ajax_url":"https:\/\/www.gpj.com\/wp-admin\/admin-ajax.php","current_lang":"en","security":"e104f4dbd9","eu_countries":["GB"],"geoIP":"disabled","use_custom_geolocation_api":"","custom_geolocation_api":"https:\/\/geoip.cookieyes.com\/geoip\/checker\/result.php","consentVersion":"1","strictlyEnabled":["necessary","obligatoire"],"cookieDomain":"","privacy_length":"250","ccpaEnabled":"1","ccpaRegionBased":"1","ccpaBarEnabled":"1","ccpaType":"ccpa_gdpr","triggerDomRefresh":"","secure_cookies":""}; var log_object = {"ajax_url":"https:\/\/www.gpj.com\/wp-admin\/admin-ajax.php"}; /* ]]> */ </script> <script type="text/javascript" src="https://www.gpj.com/wp-content/plugins/webtoffee-gdpr-cookie-consent/public/js/cookie-law-info-public.js?ver=2.3.7" id="cookie-law-info-js"></script> <script type="text/javascript" id="cookie-law-info-ccpa-js-extra"> /* <![CDATA[ */ var ccpa_data = {"opt_out_prompt":"Do you really wish to opt out?","opt_out_confirm":"Confirm","opt_out_cancel":"Cancel"}; /* ]]> */ </script> <script type="text/javascript" src="https://www.gpj.com/wp-content/plugins/webtoffee-gdpr-cookie-consent/admin/modules/ccpa/assets/js/cookie-law-info-ccpa.js?ver=2.3.7" id="cookie-law-info-ccpa-js"></script> <link rel="https://api.w.org/" href="https://www.gpj.com/wp-json/" /><link rel="alternate" title="JSON" type="application/json" href="https://www.gpj.com/wp-json/wp/v2/case-study/49100" /><link rel="EditURI" type="application/rsd+xml" title="RSD" href="https://www.gpj.com/xmlrpc.php?rsd" /> <link rel='shortlink' href='https://www.gpj.com/?p=49100' /> <link rel="alternate" title="oEmbed (JSON)" type="application/json+oembed" href="https://www.gpj.com/wp-json/oembed/1.0/embed?url=https%3A%2F%2Fwww.gpj.com%2Fcase-study%2Funboxing-the-new-nissan-kicks%2F" /> <link rel="alternate" title="oEmbed (XML)" type="text/xml+oembed" href="https://www.gpj.com/wp-json/oembed/1.0/embed?url=https%3A%2F%2Fwww.gpj.com%2Fcase-study%2Funboxing-the-new-nissan-kicks%2F&format=xml" /> <script type="text/plain" data-cli-class="cli-blocker-script" data-cli-category="analytics" data-cli-script-type="analytics" data-cli-block="true" data-cli-block-if-ccpa-optout="true" data-cli-element-position="head" async src="https://www.googletagmanager.com/gtag/js?id=G-Y14XP4MS54"></script> <script type="text/plain" data-cli-class="cli-blocker-script" data-cli-category="analytics" data-cli-script-type="analytics" data-cli-block="true" data-cli-block-if-ccpa-optout="true" data-cli-element-position="head"> window.dataLayer = window.dataLayer || []; function gtag(){dataLayer.push(arguments);} gtag('js', new Date()); gtag('config', 'G-Y14XP4MS54'); </script><script type="text/plain" data-cli-class="cli-blocker-script" data-cli-category="analytics" data-cli-script-type="analytics" data-cli-block="true" data-cli-block-if-ccpa-optout="true" data-cli-element-position="head"> (function() { var zi = document.createElement('script'); zi.type = 'text/javascript'; zi.async = true; zi.referrerPolicy = 'unsafe-url'; zi.src = 'https://ws.zoominfo.com/pixel/614c860bf1c5ea0019e018a1'; var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(zi, s); })(); </script><link rel="alternate" href="https://www.gpj.com/case-study/unboxing-the-new-nissan-kicks/" hreflang="x-default" /> <link rel="alternate" href="https://www.gpj.co.uk/case-study/unboxing-the-new-nissan-kicks/" hreflang="en-GB" /> <link rel="icon" href="https://www.gpj.com/wp-content/uploads/2022/07/cropped-GPJ-Logo-1-32x32.png" sizes="32x32" /> <link rel="icon" href="https://www.gpj.com/wp-content/uploads/2022/07/cropped-GPJ-Logo-1-192x192.png" sizes="192x192" /> <link rel="apple-touch-icon" href="https://www.gpj.com/wp-content/uploads/2022/07/cropped-GPJ-Logo-1-180x180.png" /> <meta name="msapplication-TileImage" content="https://www.gpj.com/wp-content/uploads/2022/07/cropped-GPJ-Logo-1-270x270.png" /> </head> <body class="case-study-template-default single single-case-study postid-49100 unboxing-the-new-nissan-kicks app-data index-data singular-data single-data single-case-study-data single-case-study-unboxing-the-new-nissan-kicks-data"> <header class="banner navbar navbar-dark navbar-expand-lg bg-black"> <div class="container-fluid mx-3"> <button class="navbar-toggler me-3" type="button" data-bs-toggle="collapse" data-bs-target="#navbarNavDropdown" aria-controls="navbarNavDropdown" aria-expanded="false" aria-label="Toggle navigation"> <span class="navbar-toggler-icon"></span> </button> <a class="navbar-brand mx-auto mx-lg-0" href="https://www.gpj.com/"> <img src="https://www.gpj.com/wp-content/themes/main/dist/images/logo-white_bd68dd36cfd4aca51e8e.svg" alt="GPJ Logo" height="43"> </a> <ul class="navbar-nav"> <li class="nav-item dropdown"> <a class="nav-link dropdown-toggle" href="#" id="navbarDropdownMenuLink" role="button" data-bs-toggle="dropdown" aria-expanded="false"> <button class="country-select-button btn p-0" type="button"> <span class="d-md-none country-code">US</span> <span class="d-none d-md-block flag-icon flag-icon-us flag-icon-squared rounded-circle"> <span class="visually-hidden">Select Country</span> </span> </button> </a> <ul class="dropdown-menu dropdown-menu-end dropdown-menu-dark" aria-labelledby="navbarDropdownMenuLink"> <li> <a class="dropdown-item d-flex align-items-center fw-bolder " href="https://www.gpj.com/case-study/unboxing-the-new-nissan-kicks/?from_lang=1"> <span class="flag-icon flag-icon-us flag-icon-squared rounded-circle me-2"></span> USA </a> </li> <li> <a class="dropdown-item d-flex align-items-center " href="https://www.gpj.co.jp/case-study/unboxing-the-new-nissan-kicks/?from_lang=1"> <span class="flag-icon flag-icon-ja flag-icon-squared rounded-circle me-2"></span> Japan </a> </li> <li> <a class="dropdown-item d-flex align-items-center " href="https://www.gpj.com.au/case-study/unboxing-the-new-nissan-kicks/?from_lang=1"> <span class="flag-icon flag-icon-au flag-icon-squared rounded-circle me-2"></span> ANZ </a> </li> <li> <a class="dropdown-item d-flex align-items-center " href="https://www.gpjco.cn/case-study/unboxing-the-new-nissan-kicks/?from_lang=1"> <span class="flag-icon flag-icon-cn flag-icon-squared rounded-circle me-2"></span> Greater China </a> </li> <li> <a class="dropdown-item d-flex align-items-center " href="https://gpj.de/case-study/unboxing-the-new-nissan-kicks/?from_lang=1"> <span class="flag-icon flag-icon-de flag-icon-squared rounded-circle me-2"></span> Germany </a> </li> <li> <a class="dropdown-item d-flex align-items-center " href="https://www.gpjindia.com/case-study/unboxing-the-new-nissan-kicks/?from_lang=1"> <span class="flag-icon flag-icon-in flag-icon-squared rounded-circle me-2"></span> India </a> </li> <li> <a class="dropdown-item d-flex align-items-center " href="https://br.gpj.com/case-study/unboxing-the-new-nissan-kicks/?from_lang=1"> <span class="flag-icon flag-icon-br flag-icon-squared rounded-circle me-2"></span> Brazil </a> </li> <li> <a class="dropdown-item d-flex align-items-center " href="https://www.gpj.co.uk/case-study/unboxing-the-new-nissan-kicks/?from_lang=1"> <span class="flag-icon flag-icon-gb flag-icon-squared rounded-circle me-2"></span> UK </a> </li> <li> <a class="dropdown-item d-flex align-items-center " href="https://kor.gpj.com/case-study/unboxing-the-new-nissan-kicks/?from_lang=1"> <span class="flag-icon flag-icon-kr flag-icon-squared rounded-circle me-2"></span> South Korea </a> </li> <li> <a class="dropdown-item d-flex align-items-center " href="https://sg.gpj.com/case-study/unboxing-the-new-nissan-kicks/?from_lang=1"> <span class="flag-icon flag-icon-sg flag-icon-squared rounded-circle me-2"></span> Singapore </a> </li> <li> <a class="dropdown-item d-flex align-items-center " href="https://ae.gpj.com/case-study/unboxing-the-new-nissan-kicks/?from_lang=1"> <span class="flag-icon flag-icon-ae flag-icon-squared rounded-circle me-2"></span> Dubai </a> </li> </ul> </li> </ul> <div class="collapse navbar-collapse" id="navbarNavDropdown"> <nav class="nav-primary mx-auto"> <div class="menu-primary-container"><ul id="menu-primary" class="nav flex-column flex-lg-row"><li id="menu-item-45313" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-45313"><a href="https://www.gpj.com/what-weve-done/">Work</a></li> <li id="menu-item-45308" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-45308"><a href="https://www.gpj.com/what-we-do/">Services</a></li> <li id="menu-item-45270" class="menu-item menu-item-type-post_type menu-item-object-page current_page_parent menu-item-45270"><a href="https://www.gpj.com/news-insights/">News & Insights</a></li> <li id="menu-item-45309" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-45309"><a href="https://www.gpj.com/who-we-are/">About</a></li> <li id="menu-item-45271" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-45271"><a href="https://www.gpj.com/contact/">Contact</a></li> </ul></div> </nav> </div> </div> </header> <div class="wrap" role="document"> <div class="content"> <main class="main"> <article class="post-49100 case-study type-case-study status-publish has-post-thumbnail hentry solution-event-production solution-live-production solution-product-launch solution-sports-marketing industry-automotive-pt-br industry-sports service-creative-services service-event-production service-experience-design"> <header class="hero"> <div class="carousel slide carousel-fade" data-bs-ride="carousel" data-bs-pause="false"> <div class="carousel-inner"> <div class="fittext"> <div> <h1>Unboxing the New Nissan KICKS</h1> </div> </div> <div class="carousel-item active"> <img src="https://i4.swiftpic.io/gpj/enLQl4MKaEKukQkXqWZtWr5Cppw/BaRPt1JcNXYxONg=/format:jpg;cover:1440,621/https://www.gpj.com/wp-content/uploads/2024/07/Nissan-NYC-Kicks-2024-67-2048x1365.jpg" class="d-block w-100" alt="" srcset="https://i5.swiftpic.io/gpj/o5l2aW4jMyfkqOJKeSGhbPbDiNkEtxsEHnLANpjiwlQ=/format:jpg;cover:1920,828/https://www.gpj.com/wp-content/uploads/2024/07/Nissan-NYC-Kicks-2024-67-2048x1365.jpg 1920w, https://i4.swiftpic.io/gpj/enLQl4MKaEKukQkXqWZtWr5Cppw/BaRPt1JcNXYxONg=/format:jpg;cover:1440,621/https://www.gpj.com/wp-content/uploads/2024/07/Nissan-NYC-Kicks-2024-67-2048x1365.jpg 1440w, https://i4.swiftpic.io/gpj/WKHV4Q8f1lt4rF7R9QP7qqHZM6IJ70RctNptwynNaJk=/format:jpg;cover:640,276/https://www.gpj.com/wp-content/uploads/2024/07/Nissan-NYC-Kicks-2024-67-2048x1365.jpg 640w" sizes="100vw"> </div> <div class="carousel-item"> <img src="https://i7.swiftpic.io/gpj/7AnbOiCDeOvj0ZVVEbINgfNr/g+//ywTXIP54/zWDeg=/format:jpg;cover:1440,621/https://www.gpj.com/wp-content/uploads/2024/07/Press-Initial-Sort-27-1-2048x1365.jpg" class="d-block w-100" alt="" srcset="https://i9.swiftpic.io/gpj/JxljU9Ve3HG4Sr9xyzyTp118oiEXkezX2LF5UE72Ahc=/format:jpg;cover:1920,828/https://www.gpj.com/wp-content/uploads/2024/07/Press-Initial-Sort-27-1-2048x1365.jpg 1920w, https://i7.swiftpic.io/gpj/7AnbOiCDeOvj0ZVVEbINgfNr/g+//ywTXIP54/zWDeg=/format:jpg;cover:1440,621/https://www.gpj.com/wp-content/uploads/2024/07/Press-Initial-Sort-27-1-2048x1365.jpg 1440w, https://i2.swiftpic.io/gpj/29dkEFmomPyj7hzPwmXxdIfsPsud3QzMv9E3d5BrcyY=/format:jpg;cover:640,276/https://www.gpj.com/wp-content/uploads/2024/07/Press-Initial-Sort-27-1-2048x1365.jpg 640w" sizes="100vw"> </div> <div class="carousel-item"> <img src="https://i3.swiftpic.io/gpj/3pY34r+1QNd5KeiP3WjDvzsbeVCBMHo4I+JXm1qNJVQ=/format:jpg;cover:1440,621/https://www.gpj.com/wp-content/uploads/2024/07/Press-Initial-Sort-8-2048x1365.jpg" class="d-block w-100" alt="" srcset="https://i0.swiftpic.io/gpj/IMDJqYYXNPskdD0yoT/qJkxNT0OauACFqPBqsP7oCas=/format:jpg;cover:1920,828/https://www.gpj.com/wp-content/uploads/2024/07/Press-Initial-Sort-8-2048x1365.jpg 1920w, https://i3.swiftpic.io/gpj/3pY34r+1QNd5KeiP3WjDvzsbeVCBMHo4I+JXm1qNJVQ=/format:jpg;cover:1440,621/https://www.gpj.com/wp-content/uploads/2024/07/Press-Initial-Sort-8-2048x1365.jpg 1440w, https://i1.swiftpic.io/gpj/Ms1dGrR8EcfyAEyInRRGO6+upB/7IRiO3Sz5QdxRN54=/format:jpg;cover:640,276/https://www.gpj.com/wp-content/uploads/2024/07/Press-Initial-Sort-8-2048x1365.jpg 640w" sizes="100vw"> </div> <div class="carousel-item"> <img src="https://i4.swiftpic.io/gpj/4/uM/isnU6v+OfZQV/oHiovuLLJp7gbf8g4JRsfzUr4=/format:jpg;cover:1440,621/https://www.gpj.com/wp-content/uploads/2024/07/Press-Initial-Sort-1-2048x1365.jpg" class="d-block w-100" alt="" srcset="https://i6.swiftpic.io/gpj/Yq6MG0mKmdJ2jyW/wL3uUz2UeVLly6ftJ7kgHG1Vbv8=/format:jpg;cover:1920,828/https://www.gpj.com/wp-content/uploads/2024/07/Press-Initial-Sort-1-2048x1365.jpg 1920w, https://i4.swiftpic.io/gpj/4/uM/isnU6v+OfZQV/oHiovuLLJp7gbf8g4JRsfzUr4=/format:jpg;cover:1440,621/https://www.gpj.com/wp-content/uploads/2024/07/Press-Initial-Sort-1-2048x1365.jpg 1440w, https://i3.swiftpic.io/gpj/dl3wzlqN49APvVU4iNm00ZAcqmJfZgCdtxAdR1nF/R0=/format:jpg;cover:640,276/https://www.gpj.com/wp-content/uploads/2024/07/Press-Initial-Sort-1-2048x1365.jpg 640w" sizes="100vw"> </div> </div> </div> </header> <div class="entry-content container content-wrapper"> <div class="mb-6"> <div class="text-center"> <img class="mb-4 logo-nissan" alt="Nissan" src="https://i7.swiftpic.io/gpj/D753VBx4L1KHHIEY1T6DngkbEUH7uChUTdSwcxI1YCY=/trim;resize:140,140/https://www.gpj.com/wp-content/uploads/2024/02/nissan_w.png" srcset="https://i1.swiftpic.io/gpj/MdP1aJDHSEBLpT5brrl/xNkQS3FPSEpyE2gRqMIGOUU=/trim;resize:280,280/https://www.gpj.com/wp-content/uploads/2024/02/nissan_w.png 2x, https://i7.swiftpic.io/gpj/MOBUFsQTZMF7q33Wa3nOp163m5x+lf0KZ9JUFjKqP+0=/trim;resize:420,420/https://www.gpj.com/wp-content/uploads/2024/02/nissan_w.png 3x, https://i1.swiftpic.io/gpj/TsfBCA1U6nMQUf1xSPu245TZUDNA06G4GFEsgGCC3yI=/trim;resize:560,560/https://www.gpj.com/wp-content/uploads/2024/02/nissan_w.png 4x"> </div> <h4 class="text-center mb-5"> </h4> <div class="w-100"> <div class="block-text"> <h2 class="text-center text-uppercase">New KICKS, New Fans</h2> </div> </div> </div> <p>Nissan asked long time experiential partner GPJ to create a ‘dare to do’ launch for the all-new 2025 Nissan KICKS that leveraged its fresh styling inspired by sneaker design. The goal was to generate excitement and capture the attention of a diverse audience, driving editorial and social media coverage during one of the most anticipated events of the year — March Madness.</p> <p>Drawing from the world of sneaker culture, GPJ set out to unveil the all-new KICKS like a sneaker, with a KICKS-sized ‘unboxing’ dropped at Brooklyn’s Barclays Center plaza leading up to the opening rounds of the tournament. Members of the press, influencers, basketball fans and public onlookers watched as the box came to life with digital 3D anamorphic content, virtually ‘unboxing’ the new KICKS.  </p> <figure class="wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex"> <figure class="wp-block-image size-large"><img fetchpriority="high" decoding="async" width="1296" height="864" data-id="49117" src="https://www.gpj.com/wp-content/uploads/2024/07/Press-Initial-Sort-23-1-1296x864.jpg" alt="" class="wp-image-49117" srcset="https://www.gpj.com/wp-content/uploads/2024/07/Press-Initial-Sort-23-1-1296x864.jpg 1296w, https://www.gpj.com/wp-content/uploads/2024/07/Press-Initial-Sort-23-1-300x200.jpg 300w, https://www.gpj.com/wp-content/uploads/2024/07/Press-Initial-Sort-23-1-768x512.jpg 768w, https://www.gpj.com/wp-content/uploads/2024/07/Press-Initial-Sort-23-1-1536x1024.jpg 1536w, https://www.gpj.com/wp-content/uploads/2024/07/Press-Initial-Sort-23-1-2048x1365.jpg 2048w" sizes="(max-width: 1296px) 100vw, 1296px" /></figure> <figure class="wp-block-image size-large"><img decoding="async" width="1296" height="864" data-id="49118" src="https://www.gpj.com/wp-content/uploads/2024/07/Press-Initial-Sort-15-1296x864.jpg" alt="" class="wp-image-49118" srcset="https://www.gpj.com/wp-content/uploads/2024/07/Press-Initial-Sort-15-1296x864.jpg 1296w, https://www.gpj.com/wp-content/uploads/2024/07/Press-Initial-Sort-15-300x200.jpg 300w, https://www.gpj.com/wp-content/uploads/2024/07/Press-Initial-Sort-15-768x512.jpg 768w, https://www.gpj.com/wp-content/uploads/2024/07/Press-Initial-Sort-15-1536x1024.jpg 1536w, https://www.gpj.com/wp-content/uploads/2024/07/Press-Initial-Sort-15-2048x1365.jpg 2048w" sizes="(max-width: 1296px) 100vw, 1296px" /></figure> <figure class="wp-block-image size-large"><img decoding="async" width="1296" height="864" data-id="49228" src="https://www.gpj.com/wp-content/uploads/2024/07/Nissan-NYC-Kicks-2024-71-1296x864.jpg" alt="" class="wp-image-49228" srcset="https://www.gpj.com/wp-content/uploads/2024/07/Nissan-NYC-Kicks-2024-71-1296x864.jpg 1296w, https://www.gpj.com/wp-content/uploads/2024/07/Nissan-NYC-Kicks-2024-71-300x200.jpg 300w, https://www.gpj.com/wp-content/uploads/2024/07/Nissan-NYC-Kicks-2024-71-768x512.jpg 768w, https://www.gpj.com/wp-content/uploads/2024/07/Nissan-NYC-Kicks-2024-71-1536x1024.jpg 1536w, https://www.gpj.com/wp-content/uploads/2024/07/Nissan-NYC-Kicks-2024-71-2048x1365.jpg 2048w" sizes="(max-width: 1296px) 100vw, 1296px" /></figure> <figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1296" height="864" data-id="49119" src="https://www.gpj.com/wp-content/uploads/2024/07/Press-Initial-Sort-8-1296x864.jpg" alt="" class="wp-image-49119" srcset="https://www.gpj.com/wp-content/uploads/2024/07/Press-Initial-Sort-8-1296x864.jpg 1296w, https://www.gpj.com/wp-content/uploads/2024/07/Press-Initial-Sort-8-300x200.jpg 300w, https://www.gpj.com/wp-content/uploads/2024/07/Press-Initial-Sort-8-768x512.jpg 768w, https://www.gpj.com/wp-content/uploads/2024/07/Press-Initial-Sort-8-1536x1024.jpg 1536w, https://www.gpj.com/wp-content/uploads/2024/07/Press-Initial-Sort-8-2048x1365.jpg 2048w" sizes="auto, (max-width: 1296px) 100vw, 1296px" /></figure> <figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1296" height="864" data-id="49232" src="https://www.gpj.com/wp-content/uploads/2024/07/Nissan-NYC-Kicks-2024-7-1296x864.jpg" alt="" class="wp-image-49232" srcset="https://www.gpj.com/wp-content/uploads/2024/07/Nissan-NYC-Kicks-2024-7-1296x864.jpg 1296w, https://www.gpj.com/wp-content/uploads/2024/07/Nissan-NYC-Kicks-2024-7-300x200.jpg 300w, https://www.gpj.com/wp-content/uploads/2024/07/Nissan-NYC-Kicks-2024-7-768x512.jpg 768w, https://www.gpj.com/wp-content/uploads/2024/07/Nissan-NYC-Kicks-2024-7-1536x1024.jpg 1536w, https://www.gpj.com/wp-content/uploads/2024/07/Nissan-NYC-Kicks-2024-7-2048x1365.jpg 2048w" sizes="auto, (max-width: 1296px) 100vw, 1296px" /></figure> </figure> <p>Inside the Barclays Center, the unboxing experience continued on the concourse, where fans could explore the new vehicle IRL. Inspired by sneaker culture, the booth included a Lacing Station for freshening up their style with new KICKS shoelaces, KICKS Beats DJs and a KICKS Cam where sneaker heads lived large in a downloadable 360 video. </p> <figure class="wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex"> <figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="864" height="1296" data-id="49121" src="https://www.gpj.com/wp-content/uploads/2024/07/KAR_9785-864x1296.jpg" alt="" class="wp-image-49121" srcset="https://www.gpj.com/wp-content/uploads/2024/07/KAR_9785-864x1296.jpg 864w, https://www.gpj.com/wp-content/uploads/2024/07/KAR_9785-200x300.jpg 200w, https://www.gpj.com/wp-content/uploads/2024/07/KAR_9785-768x1152.jpg 768w, https://www.gpj.com/wp-content/uploads/2024/07/KAR_9785-1024x1536.jpg 1024w, https://www.gpj.com/wp-content/uploads/2024/07/KAR_9785-1365x2048.jpg 1365w, https://www.gpj.com/wp-content/uploads/2024/07/KAR_9785.jpg 1600w" sizes="auto, (max-width: 864px) 100vw, 864px" /></figure> <figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1296" height="864" data-id="49113" src="https://www.gpj.com/wp-content/uploads/2024/07/KAR_9807-1296x864.jpg" alt="" class="wp-image-49113" srcset="https://www.gpj.com/wp-content/uploads/2024/07/KAR_9807-1296x864.jpg 1296w, https://www.gpj.com/wp-content/uploads/2024/07/KAR_9807-300x200.jpg 300w, https://www.gpj.com/wp-content/uploads/2024/07/KAR_9807-768x512.jpg 768w, https://www.gpj.com/wp-content/uploads/2024/07/KAR_9807-1536x1024.jpg 1536w, https://www.gpj.com/wp-content/uploads/2024/07/KAR_9807-2048x1365.jpg 2048w" sizes="auto, (max-width: 1296px) 100vw, 1296px" /></figure> <figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1296" height="864" data-id="49227" src="https://www.gpj.com/wp-content/uploads/2024/07/Nissan-NYC-Kicks-2024-126-1296x864.jpg" alt="" class="wp-image-49227" srcset="https://www.gpj.com/wp-content/uploads/2024/07/Nissan-NYC-Kicks-2024-126-1296x864.jpg 1296w, https://www.gpj.com/wp-content/uploads/2024/07/Nissan-NYC-Kicks-2024-126-300x200.jpg 300w, https://www.gpj.com/wp-content/uploads/2024/07/Nissan-NYC-Kicks-2024-126-768x512.jpg 768w, https://www.gpj.com/wp-content/uploads/2024/07/Nissan-NYC-Kicks-2024-126-1536x1024.jpg 1536w, https://www.gpj.com/wp-content/uploads/2024/07/Nissan-NYC-Kicks-2024-126-2048x1365.jpg 2048w" sizes="auto, (max-width: 1296px) 100vw, 1296px" /></figure> <figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1296" height="864" data-id="49122" src="https://www.gpj.com/wp-content/uploads/2024/07/KAR_9832-2-1296x864.jpg" alt="" class="wp-image-49122" srcset="https://www.gpj.com/wp-content/uploads/2024/07/KAR_9832-2-1296x864.jpg 1296w, https://www.gpj.com/wp-content/uploads/2024/07/KAR_9832-2-300x200.jpg 300w, https://www.gpj.com/wp-content/uploads/2024/07/KAR_9832-2-768x512.jpg 768w, https://www.gpj.com/wp-content/uploads/2024/07/KAR_9832-2-1536x1024.jpg 1536w, https://www.gpj.com/wp-content/uploads/2024/07/KAR_9832-2-2048x1365.jpg 2048w" sizes="auto, (max-width: 1296px) 100vw, 1296px" /></figure> <figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1296" height="864" data-id="49231" src="https://www.gpj.com/wp-content/uploads/2024/07/Nissan-NYC-Press-Setup-22-1296x864.jpg" alt="" class="wp-image-49231" srcset="https://www.gpj.com/wp-content/uploads/2024/07/Nissan-NYC-Press-Setup-22-1296x864.jpg 1296w, https://www.gpj.com/wp-content/uploads/2024/07/Nissan-NYC-Press-Setup-22-300x200.jpg 300w, https://www.gpj.com/wp-content/uploads/2024/07/Nissan-NYC-Press-Setup-22-768x512.jpg 768w, https://www.gpj.com/wp-content/uploads/2024/07/Nissan-NYC-Press-Setup-22-1536x1024.jpg 1536w, https://www.gpj.com/wp-content/uploads/2024/07/Nissan-NYC-Press-Setup-22-2048x1365.jpg 2048w" sizes="auto, (max-width: 1296px) 100vw, 1296px" /></figure> </figure> <p>For those who didn’t make it to the games, the Nissan KICKS unboxing experience appeared as part of Nissan’s Thrill Street at the New York International Auto Show. Sneaker artist Stomping Ground Custom was also there customizing sneaker-sized KICKS models in a collaborative expression of street-style and car design.</p> <p>The all-new Nissan KICKS unboxing was an epic experience that clearly conveyed its sneaker design influence.</p> <figure class="wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio"><div class="wp-block-embed__wrapper"> <iframe loading="lazy" title="NISSAN KICKS NY AUTO 2024" width="500" height="281" src="https://www.youtube.com/embed/r0BZ2ILf3BA?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe> </div></figure> </div> <footer> <div class="pagination mb-3"> </div> </footer> </article> </main> </div> </div> <footer class="content-info"> <div class="container pt-6 pb-4"> <div class="row justify-content-between justify-content-lg-start"> <div class="col-12 col-md-auto col-lg-3"> <a class="footer-brand" href="https://www.gpj.com/"> <span class="screen-reader-text">GPJ</span> </a> </div> <section class="widget nav_menu-2 widget_nav_menu"><h3>About Us</h3><div class="menu-about-us-container"><ul id="menu-about-us" class="menu"><li id="menu-item-45266" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-45266"><a href="https://www.gpj.com/who-we-are/">About us</a></li> <li id="menu-item-45342" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-45342"><a href="https://www.gpj.com/what-weve-done/">Work</a></li> <li id="menu-item-45265" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-45265"><a href="https://www.gpj.com/what-we-do/">Services</a></li> <li id="menu-item-48519" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-48519"><a href="/who-we-are/#Leadership-Page">Leadership</a></li> </ul></div></section><section class="widget nav_menu-3 widget_nav_menu"><h3>Legal</h3><div class="menu-legal-container"><ul id="menu-legal" class="menu"><li id="menu-item-45267" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-45267"><a href="https://www.gpj.com/privacy/">Privacy policy</a></li> </ul></div></section><section class="widget nav_menu-4 widget_nav_menu"><h3>Contact</h3><div class="menu-contact-container"><ul id="menu-contact" class="menu"><li id="menu-item-45268" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-45268"><a href="https://www.gpj.com/contact/">Contact us</a></li> <li id="menu-item-45532" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-45532"><a href="https://www.gpj.com/who-we-are/careers/">Careers</a></li> </ul></div></section> </div> <div class="text-end mt-6 pww"> <span class="me-2">Part of the <a style="color: inherit;" href="https://www.project.com/">Project</a> network</span> <a href="https://www.project.com/"><img src="https://www.gpj.com/wp-content/themes/main/dist/images/pww-logo_8f8f4a7f75eb5ecaf571.jpg" alt="Project Worldwide logo" height="46"></a> </div> <hr class="my-3"> <div class="subfooter row align-items-center g-3 flex-column-reverse flex-md-row"> <div class="col"> <small class="fw-light">Copyright ©2025 George P. Johnson. All rights reserved. <br class="d-none">A Project Worldwide Agency. <br class="d-none d-lg-block">George P. Johnson and its logo are registered trademarks of Project.</small> </div> <div class="col-auto"> <ul class="footer-social-icons list-inline"> <li class="list-inline-item"><a class="rounded-circle" href="https://www.instagram.com/gpjexperiencemarketing/"><i class="fa-brands fa-instagram"></i></a> </li> <li class="list-inline-item"><a class="rounded-circle" href="https://www.facebook.com/experiencegpj/"><i class="fa-brands fa-facebook-f"></i></a> </li> <li class="list-inline-item"><a class="rounded-circle" href="https://twitter.com/GPJExpMktg"><i class="fa-brands fa-x-twitter"></i></a> </li> <li class="list-inline-item"><a class="rounded-circle" href="https://www.youtube.com/user/georgepjohnson"><i class="fa-brands fa-youtube"></i></a> </li> <li class="list-inline-item"><a class="rounded-circle" href="https://www.linkedin.com/company/george-p-johnson"><i class="fa-brands fa-linkedin-in"></i></a> </li> </ul> </div> </div> </div> </footer> <noscript> <img alt="" src="https://ws.zoominfo.com/pixel/614c860bf1c5ea0019e018a1" width="1" height="1" style="display: none;" /> </noscript><script type="text/plain" data-cli-class="cli-blocker-script" data-cli-category="analytics" data-cli-script-type="analytics" data-cli-block="true" data-cli-block-if-ccpa-optout="true" data-cli-element-position="body" src="https://secure.leadforensics.com/js/26001.js"></script> <noscript><img src="https://secure.leadforensics.com/images/track/26001.png?trk_user=26001&trk_tit=jsdisabled&trk_ref=jsdisabled&trk_loc=jsdisabled" height="0" width="0" style="display:none;" alt=""></noscript><div class="wt-cli-cookie-bar-container" data-nosnippet="true"><div id="cookie-law-info-bar" role="dialog" aria-live="polite" aria-label="cookieconsent" aria-describedby="wt-cli-cookie-banner" data-cli-geo-loc="0" style="" class="wt-cli-cookie-bar"><div class="cli-wrapper"><span id="wt-cli-cookie-banner"><div class="cli-bar-container cli-style-v2"><div class="cli-bar-message">We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept”, you consent to the use of ALL the cookies.</br><div class="wt-cli-ccpa-element"> <a href="javascript:void(0)" style="color:#ffffff;" role="button" class="wt-cli-ccpa-opt-out">Do not sell my personal information</a>.</div></div><div class="cli-bar-btn_container"><a id="wt-cli-settings-btn" tabindex="0" role='button' style="margin:0px 10px 0px 5px;" class="wt-cli-element medium cli-plugin-button cli-plugin-main-button cli_settings_button" >Cookie Settings</a> <a id="wt-cli-accept-btn" tabindex="0" role='button' style="" data-cli_action="accept" class="wt-cli-element medium cli-plugin-button cli-plugin-main-button cookie_action_close_header cli_action_button" >Accept</a></div></div></span></div></div><div tabindex="0" id="cookie-law-info-again" style="display:none;"><span id="cookie_hdr_showagain">Manage consent</span></div><div class="cli-modal" id="cliSettingsPopup" role="dialog" aria-labelledby="wt-cli-privacy-title" tabindex="-1" aria-hidden="true"> <div class="cli-modal-dialog" role="document"> <div class="cli-modal-content cli-bar-popup"> <button aria-label="Close" type="button" class="cli-modal-close" id="cliModalClose"> <svg class="" viewBox="0 0 24 24"><path d="M19 6.41l-1.41-1.41-5.59 5.59-5.59-5.59-1.41 1.41 5.59 5.59-5.59 5.59 1.41 1.41 5.59-5.59 5.59 5.59 1.41-1.41-5.59-5.59z"></path><path d="M0 0h24v24h-24z" fill="none"></path></svg> <span class="wt-cli-sr-only">Close</span> </button> <div class="cli-modal-body"> <div class="wt-cli-element cli-container-fluid cli-tab-container"> <div class="cli-row"> <div class="cli-col-12 cli-align-items-stretch cli-px-0"> <div class="cli-privacy-overview"> <h4 id='wt-cli-privacy-title'>Privacy Overview</h4> <div class="cli-privacy-content"> <div class="cli-privacy-content-text">This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.</div> </div> <a id="wt-cli-privacy-readmore" tabindex="0" role="button" class="cli-privacy-readmore" data-readmore-text="Show more" data-readless-text="Show less"></a> </div> </div> <div class="cli-col-12 cli-align-items-stretch cli-px-0 cli-tab-section-container" role="tablist"> <div class="cli-tab-section"> <div class="cli-tab-header"> <a id="wt-cli-tab-link-necessary" tabindex="0" role="tab" aria-expanded="false" aria-describedby="wt-cli-tab-necessary" aria-controls="wt-cli-tab-necessary" class="cli-nav-link cli-settings-mobile" data-target="necessary" data-toggle="cli-toggle-tab"> Necessary </a> <div class="wt-cli-necessary-checkbox"> <input type="checkbox" class="cli-user-preference-checkbox" id="wt-cli-checkbox-necessary" aria-label="Necessary" data-id="checkbox-necessary" checked="checked" /> <label class="form-check-label" for="wt-cli-checkbox-necessary"> Necessary </label> </div> <span class="cli-necessary-caption"> Always Enabled </span> </div> <div class="cli-tab-content"> <div id="wt-cli-tab-necessary" tabindex="0" role="tabpanel" aria-labelledby="wt-cli-tab-link-necessary" class="cli-tab-pane cli-fade" data-id="necessary"> <div class="wt-cli-cookie-description">Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously. <table class="wt-cli-element cookielawinfo-row-cat-table cookielawinfo-winter"><thead><tr><th scope="col" class="cookielawinfo-column-1">Cookie</th><th scope="col" class="cookielawinfo-column-3">Duration</th><th scope="col" class="cookielawinfo-column-4">Description</th></tr></thead><tbody><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">cookielawinfo-checkbox-analytics</td><td class="cookielawinfo-column-3">11 months</td><td class="cookielawinfo-column-4">This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">cookielawinfo-checkbox-functional</td><td class="cookielawinfo-column-3">11 months</td><td class="cookielawinfo-column-4">The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">cookielawinfo-checkbox-necessary</td><td class="cookielawinfo-column-3">11 months</td><td class="cookielawinfo-column-4">This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">cookielawinfo-checkbox-others</td><td class="cookielawinfo-column-3">11 months</td><td class="cookielawinfo-column-4">This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">cookielawinfo-checkbox-performance</td><td class="cookielawinfo-column-3">11 months</td><td class="cookielawinfo-column-4">This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">viewed_cookie_policy</td><td class="cookielawinfo-column-3">11 months</td><td class="cookielawinfo-column-4">The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.</td></tr></tbody></table></div> </div> </div> </div> <div class="cli-tab-section"> <div class="cli-tab-header"> <a id="wt-cli-tab-link-analytics" tabindex="0" role="tab" aria-expanded="false" aria-describedby="wt-cli-tab-analytics" aria-controls="wt-cli-tab-analytics" class="cli-nav-link cli-settings-mobile" data-target="analytics" data-toggle="cli-toggle-tab"> Analytics </a> <div class="cli-switch"> <input type="checkbox" class="cli-user-preference-checkbox" data-cli-ccpa-optout id="wt-cli-checkbox-analytics" aria-label="analytics" data-id="checkbox-analytics" role="switch" aria-controls="wt-cli-tab-link-analytics" aria-labelledby="wt-cli-tab-link-analytics" checked='checked' /> <label for="wt-cli-checkbox-analytics" class="cli-slider" data-cli-enable="Enabled" data-cli-disable="Disabled"><span class="wt-cli-sr-only">analytics</span></label> </div> </div> <div class="cli-tab-content"> <div id="wt-cli-tab-analytics" tabindex="0" role="tabpanel" aria-labelledby="wt-cli-tab-link-analytics" class="cli-tab-pane cli-fade" data-id="analytics"> <div class="wt-cli-cookie-description">Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc. <table class="wt-cli-element cookielawinfo-row-cat-table cookielawinfo-winter"><thead><tr><th scope="col" class="cookielawinfo-column-1">Cookie</th><th scope="col" class="cookielawinfo-column-3">Duration</th><th scope="col" class="cookielawinfo-column-4">Description</th></tr></thead><tbody><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">Google Analytics</td><td class="cookielawinfo-column-3">2 years</td><td class="cookielawinfo-column-4">Used to monitor website engagement. Your IP address is anonymized.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">Lead Forensics</td><td class="cookielawinfo-column-3">10 years</td><td class="cookielawinfo-column-4">Lead Forensics is a software that reveals the identity of your anonymous website traffic and turns them into actionable leads within a business to business environment.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">ZoomInfo</td><td class="cookielawinfo-column-3">13 months</td><td class="cookielawinfo-column-4">ZoomInfo Technologies Inc. is a software and data company which provides data for companies and business individuals. Their main product is a commercial search-engine, specialized in contact and business information.</td></tr></tbody></table></div> </div> </div> </div> </div> </div> </div> </div> <div class="cli-modal-footer"> <div class="wt-cli-element cli-container-fluid cli-tab-container"> <div class="cli-row"> <div class="cli-col-12 cli-align-items-stretch cli-px-0"> <div class="cli-tab-footer wt-cli-privacy-overview-actions"> <a id="wt-cli-privacy-save-btn" role="button" tabindex="0" data-cli-action="accept" class="wt-cli-privacy-btn cli_setting_save_button wt-cli-privacy-accept-btn cli-btn">Save & Accept</a> </div> </div> </div> </div> </div> </div> </div> </div> <div class="cli-modal-backdrop cli-fade cli-settings-overlay"></div> <div class="cli-modal-backdrop cli-fade cli-popupbar-overlay"></div> </div> <script type="text/javascript"> /* <![CDATA[ */ cli_cookiebar_settings='{"animate_speed_hide":"500","animate_speed_show":"500","background":"#000000","border":"#b1a6a6c2","border_on":false,"button_1_button_colour":"#61a229","button_1_button_hover":"#4e8221","button_1_link_colour":"#fff","button_1_as_button":true,"button_1_new_win":false,"button_2_button_colour":"#333","button_2_button_hover":"#292929","button_2_link_colour":"#444","button_2_as_button":false,"button_2_hidebar":false,"button_2_nofollow":false,"button_3_button_colour":"#dedfe0","button_3_button_hover":"#b2b2b3","button_3_link_colour":"#333333","button_3_as_button":true,"button_3_new_win":false,"button_4_button_colour":"#dedfe0","button_4_button_hover":"#b2b2b3","button_4_link_colour":"#333333","button_4_as_button":true,"button_7_button_colour":"#61a229","button_7_button_hover":"#4e8221","button_7_link_colour":"#fff","button_7_as_button":true,"button_7_new_win":false,"font_family":"inherit","header_fix":false,"notify_animate_hide":true,"notify_animate_show":false,"notify_div_id":"#cookie-law-info-bar","notify_position_horizontal":"right","notify_position_vertical":"bottom","scroll_close":false,"scroll_close_reload":false,"accept_close_reload":false,"reject_close_reload":false,"showagain_tab":false,"showagain_background":"#fff","showagain_border":"#000","showagain_div_id":"#cookie-law-info-again","showagain_x_position":"100px","text":"#ffffff","show_once_yn":false,"show_once":"10000","logging_on":false,"as_popup":false,"popup_overlay":true,"bar_heading_text":"","cookie_bar_as":"banner","cookie_setting_popup":true,"accept_all":true,"js_script_blocker":false,"popup_showagain_position":"bottom-right","widget_position":"left","button_1_style":[],"button_2_style":[],"button_3_style":[],"button_4_style":[["margin","0px 10px 0px 5px"]],"button_5_style":[],"button_7_style":[],"accept_close_page_navigation":false}'; /* ]]> */ </script> <style id='core-block-supports-inline-css' type='text/css'> .wp-block-gallery.wp-block-gallery-1{--wp--style--unstable-gallery-gap:var( --wp--style--gallery-gap-default, var( --gallery-block--gutter-size, var( --wp--style--block-gap, 0.5em ) ) );gap:var( --wp--style--gallery-gap-default, var( --gallery-block--gutter-size, var( --wp--style--block-gap, 0.5em ) ) );}.wp-block-gallery.wp-block-gallery-2{--wp--style--unstable-gallery-gap:var( --wp--style--gallery-gap-default, var( --gallery-block--gutter-size, var( --wp--style--block-gap, 0.5em ) ) );gap:var( --wp--style--gallery-gap-default, var( --gallery-block--gutter-size, var( --wp--style--block-gap, 0.5em ) ) );} </style> <link rel='stylesheet' id='cookie-law-info-table-css' href='https://www.gpj.com/wp-content/plugins/webtoffee-gdpr-cookie-consent/public/css/cookie-law-info-table.css?ver=2.3.7' type='text/css' media='all' /> <script type="text/javascript" src="https://www.gpj.com/wp-content/plugins/page-links-to/dist/new-tab.js?ver=3.3.7" id="page-links-to-js"></script> <script type="text/javascript" src="https://www.gpj.com/wp-content/themes/main/dist/scripts/main_c7bc65ee3cb6440e2a82.js" id="sage/main.js-js"></script> </body> </html>