FAQs E-Mail-Marketing

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action="https://www.agnitas.de/"> <input type="search" class="form-control" placeholder="Suchen" value="" name="s" /> <button type="submit"><i class="fa fa-search"></i></button> </form> </div> </div> </div> </div> </header> <div id="main" > <div class="page_title"> <div class="container"> <div class="breadcrumbs">  <span typeof="v:Breadcrumb"><a rel="v:url" property="v:title" title="Go to AGNITAS." href="https://www.agnitas.de" class="home">Home</a></span><span><i class="fa fa-angle-right"></i></span><span property="itemListElement" typeof="ListItem"><a property="item" typeof="WebPage" title="Go to Services: Tipps für erfolgreiches E-Mail Marketing." href="https://www.agnitas.de/services/" class="post post-page"><span property="name">Services: Tipps für erfolgreiches E-Mail Marketing</span></a><meta property="position" content="2"></span><span><i class="fa fa-angle-right"></i></span><span property="itemListElement" typeof="ListItem"><span property="name">FAQs E-Mail-Marketing</span><meta property="position" content="3"></span> </div> <h1 class="h2"> FAQs E-Mail-Marketing </h1> </div> </div> <div class="container"> <div class="content-area"> <article id="post-2162" class="post-2162 page type-page status-publish hentry"> <div class="entry-content"> <section class="wpb-content-wrapper"><div data-vc-full-width="true" data-vc-full-width-init="false" data-vc-stretch-content="true" class="vc_row wpb_row vc_row-fluid vc_custom_1522838685912 vc_row-no-padding"><div class="wpb_column vc_column_container vc_col-sm-12"><div class="vc_column-inner vc_custom_1521039584508"><div class="wpb_wrapper"> <div class="wpb_text_column wpb_content_element vc_custom_1522838554572" > <div class="wpb_wrapper"> <p><img decoding="async" class="alignnone size-full wp-image-9099" src="https://www.agnitas.de/wp-content/uploads/2018/04/Pixabay_letters-2794672_1920_72.jpg" alt="FAQs E-Mail Marketing" width="1920" height="480" srcset="https://www.agnitas.de/wp-content/uploads/2018/04/Pixabay_letters-2794672_1920_72.jpg 1920w, https://www.agnitas.de/wp-content/uploads/2018/04/Pixabay_letters-2794672_1920_72-300x75.jpg 300w, https://www.agnitas.de/wp-content/uploads/2018/04/Pixabay_letters-2794672_1920_72-768x192.jpg 768w, https://www.agnitas.de/wp-content/uploads/2018/04/Pixabay_letters-2794672_1920_72-1024x256.jpg 1024w" sizes="(max-width: 1920px) 100vw, 1920px" /></p> </div> </div> </div></div></div></div><div class="vc_row-full-width vc_clearfix"></div><div class="vc_row wpb_row vc_row-fluid"><div class="wpb_column vc_column_container vc_col-sm-12"><div class="vc_column-inner vc_custom_1521039584508"><div class="wpb_wrapper"><div class="vc_custom_heading text_align_left title_no_stripe" ><h2 style="text-align: left" class="consulting-custom-title">Das ist wichtig für das E-Mail Marketing</h2></div></div></div></div></div><div class="vc_row wpb_row vc_row-fluid"><div class="wpb_column vc_column_container vc_col-sm-12"><div class="vc_column-inner "><div class="wpb_wrapper"> <div class="vc_separator wpb_content_element vc_sep_width_100 vc_sep_shadow vc_sep_border_width_3 type_1 vc_separator_no_text"> <span class="vc_sep_holder vc_sep_holder_l"><span class="vc_sep_line"></span></span> <span class="vc_sep_holder vc_sep_holder_r"><span class="vc_sep_line"></span></span> </div> <div class="wpb_text_column wpb_content_element " > <div class="wpb_wrapper"> <p style="text-align: center;"><span style="font-size: 14pt;"><strong>Im Folgenden finden Sie die Antworten auf Fragen, die uns am häufigsten zu <a title="E-Mail Marketing" href="https://www.agnitas.de/e-marketing-manager/">E-Mail Marketing</a> gestellt werden:</strong></span></p> </div> </div> <div class="vc_separator wpb_content_element vc_sep_width_100 vc_sep_shadow vc_sep_border_width_3 type_1 vc_separator_no_text"> <span class="vc_sep_holder vc_sep_holder_l"><span class="vc_sep_line"></span></span> <span class="vc_sep_holder vc_sep_holder_r"><span class="vc_sep_line"></span></span> </div> </div></div></div></div><div class="vc_row wpb_row vc_row-fluid vc_custom_1522838647700"><div class="wpb_column vc_column_container vc_col-sm-12"><div class="vc_column-inner vc_custom_1521039584508"><div class="wpb_wrapper"><div class="vc_custom_heading text_align_left title_no_stripe" ><h3 style="text-align: left" class="consulting-custom-title">Grundlagen und Adressgenerierung</h3></div></div></div></div></div><div class="vc_row wpb_row vc_row-fluid vc_custom_1521042256080"><div class="wpb_column vc_column_container vc_col-sm-12"><div class="vc_column-inner "><div class="wpb_wrapper"><div class="vc_tta-container" data-vc-action="collapseAll"><div class="vc_general vc_tta vc_tta-accordion vc_tta-color-grey vc_tta-style-classic vc_tta-shape-rounded vc_tta-o-shape-group vc_tta-controls-align-left vc_tta-o-all-clickable"><div class="vc_tta-panels-container"><div class="vc_tta-panels"><div class="vc_tta-panel vc_active" id="1521039447662-8404b85a-d7f5" data-vc-content=".vc_tta-panel-body"><div class="vc_tta-panel-heading"><h4 class="vc_tta-panel-title vc_tta-controls-icon-position-left"><a href="#1521039447662-8404b85a-d7f5" data-vc-accordion data-vc-container=".vc_tta-container"><span class="vc_tta-title-text">Was brauchen wir, um E-Mail-Marketing durchzuführen?</span><i class="vc_tta-controls-icon vc_tta-controls-icon-plus"></i></a></h4></div><div class="vc_tta-panel-body"> <div class="wpb_text_column wpb_content_element " > <div class="wpb_wrapper"> <div class="cmsms_cc"> <div class="one_first ui-sortable-handle first_column" data-folder="column" data-type=""> <div data-folder="tab" data-type="toggle"> <div class="accordion"> <div class="acc"> <div class="tab_content"> <p>Sie benötigen zum einen E-Mail-Adressen mit dem Einverständnis der Inhaber, diese anschreiben zu dürfen, und zum anderen regelmäßig Inhalte für Ihre E-Mailings. Die Inhalte sollten so interessant sein, dass sie von den E-Mail-Empfängern gern gelesen werden (andernfalls besteht die Gefahr, dass die E-Mail-Empfänger ihr Einverständnis widerrufen).</p> </div> </div> </div> </div> </div> </div> </div> </div> </div></div><div class="vc_tta-panel" id="1521039447694-50c259f4-475a" data-vc-content=".vc_tta-panel-body"><div class="vc_tta-panel-heading"><h4 class="vc_tta-panel-title vc_tta-controls-icon-position-left"><a href="#1521039447694-50c259f4-475a" data-vc-accordion data-vc-container=".vc_tta-container"><span class="vc_tta-title-text">Wie viel Zeit benötigt die Umsetzung?</span><i class="vc_tta-controls-icon vc_tta-controls-icon-plus"></i></a></h4></div><div class="vc_tta-panel-body"> <div class="wpb_text_column wpb_content_element " > <div class="wpb_wrapper"> <p>Rechnen Sie im Regelfall mit einer Vorlaufzeit von zwei Wochen. Wenn es besonders schnell gehen muss und die erste E-Mail-Marketing-Aktion nicht zu komplex ist, kann auch innerhalb von einer Woche gestartet werden. Bei komplexen Projekten sollten Sie dagegen drei bis vier Wochen Vorlauf einplanen bis alle notwendigen Prozesse aufgesetzt und getestet sind.</p> </div> </div> </div></div><div class="vc_tta-panel" id="1521039526762-010eae9e-4c49" data-vc-content=".vc_tta-panel-body"><div class="vc_tta-panel-heading"><h4 class="vc_tta-panel-title vc_tta-controls-icon-position-left"><a href="#1521039526762-010eae9e-4c49" data-vc-accordion data-vc-container=".vc_tta-container"><span class="vc_tta-title-text">Was kostet E-Mail-Marketing?</span><i class="vc_tta-controls-icon vc_tta-controls-icon-plus"></i></a></h4></div><div class="vc_tta-panel-body"> <div class="wpb_text_column wpb_content_element " > <div class="wpb_wrapper"> <p>Bei AGNITAS kostet der Versand eines E-Mailings oder E-Mail-Newsletters abhängig von der Anzahl der E-Mails pro Monat ca. 1 bis 5 Cent (inklusive aller Zusatzkosten wie Bounce-Management, Link-Tracking, Interface für An- und Abmeldungen, Whitelisting, etc. und inklusive aller Betriebskosten für Listmanagement und Verwaltung der Kundenprofile). Die einmaligen Einrichtungskosten sind vom Einzelfall abhängig und können wenige hundert bis mehrere tausend Euro betragen. Bitte fordern Sie von uns ein verbindliches Angebot an.</p> </div> </div> </div></div><div class="vc_tta-panel" id="1521041399398-b158a261-09de" data-vc-content=".vc_tta-panel-body"><div class="vc_tta-panel-heading"><h4 class="vc_tta-panel-title vc_tta-controls-icon-position-left"><a href="#1521041399398-b158a261-09de" data-vc-accordion data-vc-container=".vc_tta-container"><span class="vc_tta-title-text">Woher bekommen wir E-Mail-Adressen?</span><i class="vc_tta-controls-icon vc_tta-controls-icon-plus"></i></a></h4></div><div class="vc_tta-panel-body"> <div class="wpb_text_column wpb_content_element " > <div class="wpb_wrapper"> <p>Der Königsweg für die Generierung von E-Mail-Adressen ist der Aufbau eines internen E-Mail-Verteilers mit E-Mail-Adressen, die Sie in erster Linie über Ihre eigene Website, aber auch über Offline-Response-Medien wie Antwort-Postkarten und Fax-Formulare gewinnen. Das dauert natürlich seine Zeit. Eine (schnelle) Alternative ist das Mieten von E-Mail-Adressen von darauf spezialisierten E-Mail-Adressbrokern. In diesem Fall sind die Responsequoten jedoch deutlich geringer als bei einer selbst aufgebauten Liste. Der Zeitvorteil wird also durch höhere Streuverluste und Kosten erkauft.</p> </div> </div> </div></div><div class="vc_tta-panel" id="1521041404252-8f1c6e53-fd50" data-vc-content=".vc_tta-panel-body"><div class="vc_tta-panel-heading"><h4 class="vc_tta-panel-title vc_tta-controls-icon-position-left"><a href="#1521041404252-8f1c6e53-fd50" data-vc-accordion data-vc-container=".vc_tta-container"><span class="vc_tta-title-text">Wie kann ich die eigene Adressgenerierung beschleunigen?</span><i class="vc_tta-controls-icon vc_tta-controls-icon-plus"></i></a></h4></div><div class="vc_tta-panel-body"> <div class="wpb_text_column wpb_content_element " > <div class="wpb_wrapper"> <p>Platzieren Sie die Anmeldemöglichkeit für den Newsletter im gut sichtbaren Bereich auf der Website. Weisen Sie aktiv auf Ihren regelmäßigen Newsletter hin, z.B. im Bestellprozess, per Layer/Popup für Erstbesucher Ihrer Website und auch in Ihren Offline-Werbemitteln. Ein wirkungsvoller Weg ist auch die Abonnenten-Gewinnung mit einem Gewinnspiel zu unterstützen.</p> </div> </div> </div></div><div class="vc_tta-panel" id="1521041405116-3b9301e6-6093" data-vc-content=".vc_tta-panel-body"><div class="vc_tta-panel-heading"><h4 class="vc_tta-panel-title vc_tta-controls-icon-position-left"><a href="#1521041405116-3b9301e6-6093" data-vc-accordion data-vc-container=".vc_tta-container"><span class="vc_tta-title-text">Welche Adressdaten soll ich bei der Anmeldung abfragen?</span><i class="vc_tta-controls-icon vc_tta-controls-icon-plus"></i></a></h4></div><div class="vc_tta-panel-body"> <div class="wpb_text_column wpb_content_element " > <div class="wpb_wrapper"> <p>Grundsätzlich benötigen Sie für den Versand eines Newsletters nur eine gültige E-Mail-Adresse. Wenn Sie jedoch einen personalisierten E-Mail-Marketing-Dialog aufbauen möchten, sollten Sie zumindest noch Anrede, Titel, Vor- und Nachnamen abfragen. Eigentlich sind Ihrer Phantasie hier keine Grenzen gesetzt, was Sie abfragen können. Sie sollten aber bedenken, je mehr Informationen der Empfänger eingeben muss, desto höher ist die Wahrscheinlichkeit, dass er die Anmeldung abbricht. Denken Sie zum Beispiel auch über ein zweistufiges Anmeldeformular nach, bei dem Sie unwichtigere Daten erst im zweiten Schritt abfragen.</p> </div> </div> </div></div><div class="vc_tta-panel" id="1521041493414-a8e5b806-8ce6" data-vc-content=".vc_tta-panel-body"><div class="vc_tta-panel-heading"><h4 class="vc_tta-panel-title vc_tta-controls-icon-position-left"><a href="#1521041493414-a8e5b806-8ce6" data-vc-accordion data-vc-container=".vc_tta-container"><span class="vc_tta-title-text">Kann der Empfänger seine Daten nachträglich ändern?</span><i class="vc_tta-controls-icon vc_tta-controls-icon-plus"></i></a></h4></div><div class="vc_tta-panel-body"> <div class="wpb_text_column wpb_content_element " > <div class="wpb_wrapper"> <p>Wir empfehlen, dass Sie neben einem Anmelde- und einem Abmelde-Formular auch ein Formular bereitstellen, in dem der Empfänger seine Daten selbst ändern kann. So kann er Korrekturen an seinem Datensatz durchführen oder diesen ergänzen. Mit zusätzlichen Anreizen, wie einem Geburtstagsgutschein, können Sie Ihre Empfänger auch dazu bringen, mehr Informationen über sich preiszugeben. Welche Daten der Empfänger ändern bzw. sehen darf, können Sie selbst entscheiden.</p> </div> </div> </div></div><div class="vc_tta-panel" id="1521041520906-06e8518f-d082" data-vc-content=".vc_tta-panel-body"><div class="vc_tta-panel-heading"><h4 class="vc_tta-panel-title vc_tta-controls-icon-position-left"><a href="#1521041520906-06e8518f-d082" data-vc-accordion data-vc-container=".vc_tta-container"><span class="vc_tta-title-text">Was muss ich beachten, damit ich rechtssichere Adressen genreriere?</span><i class="vc_tta-controls-icon vc_tta-controls-icon-plus"></i></a></h4></div><div class="vc_tta-panel-body"> <div class="wpb_text_column wpb_content_element " > <div class="wpb_wrapper"> <p>Sie tragen als Versender eines Newsletters die Beweislast für die Einwilligung in den Versand. Rechtlich sicher ist nur das Double-Opt-in-Verfahren als eindeutiger Nachweis einer Einwilligung. Durch dieses Verfahren wird sichergestellt, dass wirklich der Inhaber eines E-Mail-Accounts die Anmeldung zum Newsletter bestätigt. Unbefugte Dritte haben somit keine Chance für fremde Adressen ungewollte Werbe-E-Mails zu abonnieren. Jede Einwilligung muss protokolliert und für den Zeitraum gespeichert werden, in welchem die E-Mail-Adresse für Newsletter verwendet werden soll.</p> </div> </div> </div></div><div class="vc_tta-panel" id="1521041522372-bf82109c-d033" data-vc-content=".vc_tta-panel-body"><div class="vc_tta-panel-heading"><h4 class="vc_tta-panel-title vc_tta-controls-icon-position-left"><a href="#1521041522372-bf82109c-d033" data-vc-accordion data-vc-container=".vc_tta-container"><span class="vc_tta-title-text">Welche Anforderungen werden an das Double-Opt-in-Verfahren gestellt?</span><i class="vc_tta-controls-icon vc_tta-controls-icon-plus"></i></a></h4></div><div class="vc_tta-panel-body"> <div class="wpb_text_column wpb_content_element " > <div class="wpb_wrapper"> <div class="tab_content"> <p>Ein rechtskonformes Double-Opt-in-Verfahren liegt vor, wenn folgende Punkte beachtet werden:</p> <ul> <li>Der Empfänger wird über eine Bestätigungs-E-Mail aufgefordert, die Anmeldung durch Klick auf einen Link zu bestätigen.</li> <li>Die Bestätigungs-E-Mail darf keine werblichen Inhalte enthalten, da der Adressat das Double-Opt-in-Verfahren noch nicht abgeschlossen hat. Enthaltene Werbung würde daher als SPAM klassifiziert.</li> <li>Zusätzlich sollte die Bestätigungs-E-Mail die Angaben enthalten, welche Informationen der Kunde in Zukunft erhält.</li> </ul> </div> </div> </div> </div></div></div></div></div></div></div></div></div></div><div class="vc_row wpb_row vc_row-fluid"><div class="wpb_column vc_column_container vc_col-sm-12"><div class="vc_column-inner "><div class="wpb_wrapper"><div class="vc_custom_heading text_align_left title_no_stripe" ><h3 style="text-align: left" class="consulting-custom-title">Inhalte und Format</h3></div><div class="vc_tta-container" data-vc-action="collapseAll"><div class="vc_general vc_tta vc_tta-accordion vc_tta-color-grey vc_tta-style-classic vc_tta-shape-rounded vc_tta-o-shape-group vc_tta-controls-align-left vc_tta-o-all-clickable"><div class="vc_tta-panels-container"><div class="vc_tta-panels"><div class="vc_tta-panel vc_active" id="1521041674328-b019a0dd-d525" data-vc-content=".vc_tta-panel-body"><div class="vc_tta-panel-heading"><h4 class="vc_tta-panel-title vc_tta-controls-icon-position-left"><a href="#1521041674328-b019a0dd-d525" data-vc-accordion data-vc-container=".vc_tta-container"><span class="vc_tta-title-text">Woher nehmen wir die Inhalte für E-Mailings und E-Mail-Newsletter?</span><i class="vc_tta-controls-icon vc_tta-controls-icon-plus"></i></a></h4></div><div class="vc_tta-panel-body"> <div class="wpb_text_column wpb_content_element " > <div class="wpb_wrapper"> <p>Fragen Sie sich, was würde mich interessieren, wenn ich hier Kunde wäre. Schreiben Sie über Produkte/Themen, die gerade angesagt sind, über Trends in Ihrer Branche, über Veranstaltungen & Termine oder über Neuheiten. Weitere Anregungen finden Sie in unserem AGNITAS-Newsletter – hier abonnieren.</p> </div> </div> </div></div><div class="vc_tta-panel" id="1521041674374-ea2d0921-5220" data-vc-content=".vc_tta-panel-body"><div class="vc_tta-panel-heading"><h4 class="vc_tta-panel-title vc_tta-controls-icon-position-left"><a href="#1521041674374-ea2d0921-5220" data-vc-accordion data-vc-container=".vc_tta-container"><span class="vc_tta-title-text">Sind Newsletter im HTML-Format sinnvoll?</span><i class="vc_tta-controls-icon vc_tta-controls-icon-plus"></i></a></h4></div><div class="vc_tta-panel-body"> <div class="wpb_text_column wpb_content_element " > <div class="wpb_wrapper"> <p>Auf jeden Fall. Unsere Erfahrungen zeigen, dass die Rückläufe auf E-Mailings im HTML-Format gegenüber E-Mailings im Text-Format um ein Vielfaches höher liegen. Auch verwenden mittlerweile nahezu alle E-Mail-Empfänger E-Mail-Programme, die HTML-Mails korrekt darstellen können, so dass auch aus diesem Grund nichts mehr gegen das HTML-Format spricht.</p> </div> </div> </div></div><div class="vc_tta-panel" id="1521041678696-b15ba06e-6651" data-vc-content=".vc_tta-panel-body"><div class="vc_tta-panel-heading"><h4 class="vc_tta-panel-title vc_tta-controls-icon-position-left"><a href="#1521041678696-b15ba06e-6651" data-vc-accordion data-vc-container=".vc_tta-container"><span class="vc_tta-title-text">Lohnt sich der Aufwand E-Mailngs im MIME-Multipart-Format (Text & HTML) zu versenden?</span><i class="vc_tta-controls-icon vc_tta-controls-icon-plus"></i></a></h4></div><div class="vc_tta-panel-body"> <div class="wpb_text_column wpb_content_element " > <div class="wpb_wrapper"> <p>Diese Frage lässt sich ganz klar mit »ja« beantworten. Es gibt E-Mail-Programme, die die E-Mail zunächst nur im Text-Format laden, und auch einige mobile Endgeräte können die HTML-Version nicht richtig darstellen. Außerdem spielt die Text-Variante auch für einige Spam-Filter eine große Rolle.</p> </div> </div> </div></div><div class="vc_tta-panel" id="1521041679614-3e805621-c32e" data-vc-content=".vc_tta-panel-body"><div class="vc_tta-panel-heading"><h4 class="vc_tta-panel-title vc_tta-controls-icon-position-left"><a href="#1521041679614-3e805621-c32e" data-vc-accordion data-vc-container=".vc_tta-container"><span class="vc_tta-title-text">Was ist Responsive E-Mail-Design (REMD)?</span><i class="vc_tta-controls-icon vc_tta-controls-icon-plus"></i></a></h4></div><div class="vc_tta-panel-body"> <div class="wpb_text_column wpb_content_element " > <div class="wpb_wrapper"> <p>Unter <a title="Responsive E-Mail Design" href="/responsive-e-mail-design/" target="_blank" rel="noopener">Responsive E-Mail Design</a> (REMD) verstehen wir HTML-E-Mails, die mit Hilfe von Media Queries auf den empfangenden Endgeräten flexibel dargestellt werden. So können die Inhalte je nach Display- bzw. Fenstergröße unterschiedlich groß oder mit unterschiedlichem Design geladen werden. Mit REMD stellen Sie sicher, dass Ihr Newsletter sowohl auf einem Smartphone-Display als auch auf einem internetfähigen TV-Gerät optimal gelesen und bedient werden kann.</p> </div> </div> </div></div><div class="vc_tta-panel" id="1521041680340-b5e4439d-c721" data-vc-content=".vc_tta-panel-body"><div class="vc_tta-panel-heading"><h4 class="vc_tta-panel-title vc_tta-controls-icon-position-left"><a href="#1521041680340-b5e4439d-c721" data-vc-accordion data-vc-container=".vc_tta-container"><span class="vc_tta-title-text">Warum sollte ich meine Newsletter im REMD erstellen?</span><i class="vc_tta-controls-icon vc_tta-controls-icon-plus"></i></a></h4></div><div class="vc_tta-panel-body"> <div class="wpb_text_column wpb_content_element " > <div class="wpb_wrapper"> <p>Das Lesen von E-Mails und Newslettern verlagert sich speziell im privaten Umfeld immer mehr von stationären Desktop-PCs hin zu mobilen Endgeräten wie Smartphone und Tablet. Der Anteil der mobilen Nutzer variiert je nach Zielgruppe, schon heute sind Werte von 15 bis 30 Prozent keine Seltenheit mehr.</p> </div> </div> </div></div></div></div></div></div></div></div></div></div><div class="vc_row wpb_row vc_row-fluid vc_custom_1521042245982"><div class="wpb_column vc_column_container vc_col-sm-12"><div class="vc_column-inner "><div class="wpb_wrapper"><div class="vc_custom_heading text_align_left title_no_stripe" ><h3 style="text-align: left" class="consulting-custom-title">Tracking und Datenschutz</h3></div><div class="vc_tta-container" data-vc-action="collapseAll"><div class="vc_general vc_tta vc_tta-accordion vc_tta-color-blue vc_tta-style-classic vc_tta-shape-rounded vc_tta-o-shape-group vc_tta-controls-align-left vc_tta-o-all-clickable"><div class="vc_tta-panels-container"><div class="vc_tta-panels"><div class="vc_tta-panel vc_active" id="1521041960998-e5e9e69d-d6e4" data-vc-content=".vc_tta-panel-body"><div class="vc_tta-panel-heading"><h4 class="vc_tta-panel-title vc_tta-controls-icon-position-left"><a href="#1521041960998-e5e9e69d-d6e4" data-vc-accordion data-vc-container=".vc_tta-container"><span class="vc_tta-title-text">Wie hoch sind durchschnittliche Kennzahlen im E-Mail-Marketing?</span><i class="vc_tta-controls-icon vc_tta-controls-icon-plus"></i></a></h4></div><div class="vc_tta-panel-body"> <div class="wpb_text_column wpb_content_element " > <div class="wpb_wrapper"> <div class="tab_content"> <p>Erfolgskennzahlen wie Öffnungsrate und Klickrate hängen stark von der Qualität der Adressen ab. Je spitzer die Zielgruppe ist, desto besser sind im Normalfall die Ergebnisse. Standard-Mailings erzielen 10 bis 15% Öffnungsrate. E-Mailings mit personalisierter Ansprache und inhaltlicher Optimierung landen erfahrungsgemäß bei einer Öffnungsrate von 15 bis 25%. Personalisierte E-Mailings mit Inhalten, die individuell auf das Profil des jeweiligen Empfängers zugeschnittenen sind und wertvollen Content enthalten, können Werte von deutlich über 30% erreichen.</p> <p>Die Klickrate liegt durchschnittlich über alle Branchen und Zielgruppen bei 3,5 %. Auch hier können durch Personalisierung und Individualisierung deutlich höhere Werte erzielt werden, sogar Top-Werte von bis zu 20 % sind machbar.</p> </div> </div> </div> </div></div><div class="vc_tta-panel" id="1521041961038-98233185-afde" data-vc-content=".vc_tta-panel-body"><div class="vc_tta-panel-heading"><h4 class="vc_tta-panel-title vc_tta-controls-icon-position-left"><a href="#1521041961038-98233185-afde" data-vc-accordion data-vc-container=".vc_tta-container"><span class="vc_tta-title-text">Was lässt sich bei E-Mail-Marketing alles messen?</span><i class="vc_tta-controls-icon vc_tta-controls-icon-plus"></i></a></h4></div><div class="vc_tta-panel-body"> <div class="wpb_text_column wpb_content_element " > <div class="wpb_wrapper"> <p>Eine ganze Menge: Wie viele E-Mails waren dauerhaft oder temporär nicht zustellbar? Wurden die HTML-Mails von den Empfängern überhaupt geöffnet? Auf welche Links wurde geklickt? Um welche Uhrzeit und wie oft? Wer hat auf welche Links geklickt? Wie viele E-Mail-Empfänger haben sich nach Erhalt eines E-Mailings abgemeldet? Wie hoch ist der Anteil der mobilen Nutzer? Diese Zahlen und noch viele mehr finden Sie im Statistik-Bereich des E-Marketing Manager.</p> </div> </div> </div></div><div class="vc_tta-panel" id="1521042038502-74911a80-78ce" data-vc-content=".vc_tta-panel-body"><div class="vc_tta-panel-heading"><h4 class="vc_tta-panel-title vc_tta-controls-icon-position-left"><a href="#1521042038502-74911a80-78ce" data-vc-accordion data-vc-container=".vc_tta-container"><span class="vc_tta-title-text">Wo werden unsere Daten gespeichert?</span><i class="vc_tta-controls-icon vc_tta-controls-icon-plus"></i></a></h4></div><div class="vc_tta-panel-body"> <div class="wpb_text_column wpb_content_element " > <div class="wpb_wrapper"> <p>Das entscheiden Sie selbst. Die Master-Datenbank mit den E-Mail-Marketing-Daten kann in Ihrem Haus liegen (beispielsweise im Rahmen einer ohnehin vorhandenen CRM-Lösung), Sie können die Verwaltung Ihrer E-Mail-Marketing-Daten aber auch komplett an AGNITAS auslagern.</p> </div> </div> </div></div><div class="vc_tta-panel" id="1521042065484-dd8a906d-3cc7" data-vc-content=".vc_tta-panel-body"><div class="vc_tta-panel-heading"><h4 class="vc_tta-panel-title vc_tta-controls-icon-position-left"><a href="#1521042065484-dd8a906d-3cc7" data-vc-accordion data-vc-container=".vc_tta-container"><span class="vc_tta-title-text">Wie werden die Sicherheit der Daten und der Datenschutz gewährleistet?</span><i class="vc_tta-controls-icon vc_tta-controls-icon-plus"></i></a></h4></div><div class="vc_tta-panel-body"> <div class="wpb_text_column wpb_content_element " > <div class="wpb_wrapper"> <p>Die Datenübertragung zwischen Ihnen und AGNITAS erfolgt mit einer starken Verschlüsselung. Ihre Daten sind auf unseren Servern durch eine professionelle Firewall geschützt. Diejenigen Mitarbeiter bei AGNITAS, die Zugriff auf Ihre Daten haben, sind schriftlich auf die Einhaltung der Bestimmungen des BDSG und TDDSG verpflichtet worden. AGNITAS ist Mitglied des DDV (<a title="Deutscher Direktmarketing Verband" href="http://www.ddv.de/" target="_blank" rel="noopener">Deutscher Dialogmarketing-Verband</a>) und hat dessen Verpflichtungserklärung zum Datenschutz unterschrieben. Für die Überwachung sorgt unser Datenschutzbeauftragter.</p> </div> </div> </div></div></div></div></div></div></div></div></div></div> </section> </div> </article> </div> </div>  </div>  </div>  <footer id="footer" class="footer style_1"> <div class="widgets_row"> <div class="container"> <div class="footer_widgets"> <div class="row"> <div class="col-lg-4 col-md-4 col-sm-6 col-xs-12"> <section id="custom_html-3" class="widget_text widget widget_custom_html"><div class="textwidget custom-html-widget"><div class="widget_title no_stripe"> <b>AGNITAS AG</b> </div> <div class="tp_recent_tweets"> <ul class="agn_adress"><li>Werner-Eckert-Straße 6, D-81829 München </li> <li class="phone">+49 (0) 89/55 29 08-0</li> <li class="email">info@agnitas.ag</li> </ul> </div></div></section> </div> <div class="col-lg-4 col-md-4 col-sm-6 col-xs-12"> <section id="nav_menu-4" class="widget widget_nav_menu"><h4 class="widget_title no_stripe">Wichtige Links</h4><div class="menu-produkt-container"><ul id="menu-produkt" class="menu"><li id="menu-item-2641" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-2641"><a href="https://www.agnitas.de/unternehmen/">Über uns</a></li> <li id="menu-item-4749" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-4749"><a href="https://www.agnitas.de/unternehmen/karriere/">Karriere</a></li> <li id="menu-item-2637" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-2637"><a href="https://www.agnitas.de/agb/">AGB</a></li> <li id="menu-item-2643" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-2643"><a href="https://www.agnitas.de/referenzen/">Referenzen</a></li> <li id="menu-item-2638" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-2638"><a href="https://www.agnitas.de/impressum/">Impressum</a></li> <li id="menu-item-2642" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-2642"><a href="https://www.agnitas.de/kontakt/">Kontakt</a></li> <li id="menu-item-2639" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-privacy-policy menu-item-2639"><a rel="privacy-policy" href="https://www.agnitas.de/datenschutzerklaerung/">Datenschutz</a></li> </ul></div></section> </div> <div class="col-lg-4 col-md-4 col-sm-6 col-xs-12"> <section id="custom_html-5" class="widget_text widget widget_custom_html"><div class="textwidget custom-html-widget"><div class="widget_title no_stripe"> <b>Newsletter</b> </div> <div id="newsletter" class="tp_recent_tweets" style="overflow: hidden;"> <object data="https://news.agnitas.de/form.action?agnFN=Registration_Newsletter_WWW_Footer&agnCTOKEN=sNTlrlWi3emazBblr514S9cFn6npSbHD" style="border: 0; 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Einige von ihnen sind essenziell, während andere uns helfen, diese Website und Ihre Erfahrung zu verbessern.</span> <span class="_brlbs-paragraph _brlbs-text-personal-data">Personenbezogene Daten können verarbeitet werden (z. B. IP-Adressen), z. B. für personalisierte Anzeigen und Inhalte oder Anzeigen- und Inhaltsmessung.</span> <span class="_brlbs-paragraph _brlbs-text-more-information">Weitere Informationen über die Verwendung Ihrer Daten finden Sie in unserer <a class="_brlbs-cursor" href="https://www.agnitas.de/datenschutzerklaerung/">Datenschutzerklärung</a>.</span> <span class="_brlbs-paragraph _brlbs-text-description">Hier finden Sie eine Übersicht über alle verwendeten Cookies. Sie können Ihre Einwilligung zu ganzen Kategorien geben oder sich weitere Informationen anzeigen lassen und so nur bestimmte Cookies auswählen.</span> </p> <div class="row no-gutters align-items-center"> <div class="col-12 col-sm-7"> <p class="_brlbs-accept"> <a href="#" class="_brlbs-btn _brlbs-btn-accept-all _brlbs-cursor" tabindex="0" role="button" data-cookie-accept-all > Alle akzeptieren </a> <a href="#" id="CookiePrefSave" tabindex="0" role="button" class="_brlbs-btn _brlbs-cursor" data-cookie-accept > Speichern </a> </p> </div> <div class="col-12 col-sm-5"> <p class="_brlbs-refuse"> <a href="#" class="_brlbs-cursor" tabindex="0" role="button" data-cookie-back > Zurück </a> </p> </div> </div> </div> </div> <div data-cookie-accordion> <fieldset> <legend class="sr-only">Datenschutzeinstellungen</legend> <div class="bcac-item"> <div class="d-flex flex-row"> <label class="w-75"> <span role="heading" aria-level="4" class="_brlbs-h4">Essenziell (1)</span> </label> <div class="w-25 text-right"> </div> </div> <div class="d-block"> <p>Essenzielle Cookies ermöglichen grundlegende Funktionen und sind für die einwandfreie Funktion der Website erforderlich.</p> <p class="text-center"> <a href="#" class="_brlbs-cursor d-block" tabindex="0" role="button" data-cookie-accordion-target="essential" > <span data-cookie-accordion-status="show"> Cookie-Informationen anzeigen </span> <span data-cookie-accordion-status="hide" class="borlabs-hide"> Cookie-Informationen ausblenden </span> </a> </p> </div> <div class="borlabs-hide" data-cookie-accordion-parent="essential" > <table> <tr> <th scope="row">Name</th> <td> <label> Borlabs Cookie </label> </td> </tr> <tr> <th scope="row">Anbieter</th> <td>Eigentümer dieser Website<span>, </span><a href="https://www.agnitas.de/impressum/">Impressum</a></td> </tr> <tr> <th scope="row">Zweck</th> <td>Speichert die Einstellungen der Besucher, die in der Cookie Box von Borlabs Cookie ausgewählt wurden.</td> </tr> <tr> <th scope="row">Cookie Name</th> <td>borlabs-cookie</td> </tr> <tr> <th scope="row">Cookie Laufzeit</th> <td>1 Jahr</td> </tr> </table> </div> </div> <div class="bcac-item"> <div class="d-flex flex-row"> <label class="w-75"> <span role="heading" aria-level="4" class="_brlbs-h4">Statistiken & Support (1)</span> </label> <div class="w-25 text-right"> <label class="_brlbs-btn-switch"> <span class="sr-only">Statistiken & Support</span> <input tabindex="0" id="borlabs-cookie-group-statistics" type="checkbox" name="cookieGroup[]" value="statistics" checked data-borlabs-cookie-switch /> <span class="_brlbs-slider"></span> <span class="_brlbs-btn-switch-status" data-active="An" data-inactive="Aus"> </span> </label> </div> </div> <div class="d-block"> <p>Statistik Cookies und das Chat-Widget erfassen Informationen anonym. Diese Informationen helfen uns zu verstehen, wie unsere Besucher unsere Website nutzen und um zielgerichtet Support geben zu können.</p> <p class="text-center"> <a href="#" class="_brlbs-cursor d-block" tabindex="0" role="button" data-cookie-accordion-target="statistics" > <span data-cookie-accordion-status="show"> Cookie-Informationen anzeigen </span> <span data-cookie-accordion-status="hide" class="borlabs-hide"> Cookie-Informationen ausblenden </span> </a> </p> </div> <div class="borlabs-hide" data-cookie-accordion-parent="statistics" > <table> <tr> <th scope="row">Akzeptieren</th> <td> <label class="_brlbs-btn-switch _brlbs-btn-switch--textRight"> <span class="sr-only">Userlike</span> <input id="borlabs-cookie-userlike_plugin" tabindex="0" type="checkbox" data-cookie-group="statistics" name="cookies[statistics][]" value="userlike_plugin" checked data-borlabs-cookie-switch /> <span class="_brlbs-slider"></span> <span class="_brlbs-btn-switch-status" data-active="An" data-inactive="Aus" aria-hidden="true"> </span> </label> </td> </tr> <tr> <th scope="row">Name</th> <td> <label> Userlike </label> </td> </tr> <tr> <th scope="row">Anbieter</th> <td>Userlike UG</td> </tr> <tr> <th scope="row">Zweck</th> <td>Wir nutzen diesen Dienst, um Website-Besuchern eine Chat-Funktion mit AGNITAS Mitarbeitern anzubieten.</td> </tr> <tr> <th scope="row">Datenschutzerklärung</th> <td class="_brlbs-pp-url"> <a href="https://www.agnitas.de/datenschutzerklaerung/#1629894319593-8cd32123-f2fe" target="_blank" rel="nofollow noopener noreferrer" > https://www.agnitas.de/datenschutzerklaerung/#1629894319593-8cd32123-f2fe </a> </td> </tr> <tr> <th scope="row">Host(s)</th> <td>userlike ug</td> </tr> <tr> <th scope="row">Cookie Name</th> <td>userlike_plugin</td> </tr> </table> </div> </div> <div class="bcac-item"> <div class="d-flex flex-row"> <label class="w-75"> <span role="heading" aria-level="4" class="_brlbs-h4">Externe Inhalte (4)</span> </label> <div class="w-25 text-right"> <label class="_brlbs-btn-switch"> <span class="sr-only">Externe Inhalte</span> <input tabindex="0" id="borlabs-cookie-group-external-media" type="checkbox" name="cookieGroup[]" value="external-media" checked data-borlabs-cookie-switch /> <span class="_brlbs-slider"></span> <span class="_brlbs-btn-switch-status" data-active="An" data-inactive="Aus"> </span> </label> </div> </div> <div class="d-block"> <p>Inhalte von Videoplattformen und Social-Media-Plattformen werden standardmäßig blockiert. Wenn Cookies von externen Medien akzeptiert werden, bedarf der Zugriff auf diese Inhalte keiner manuellen Einwilligung mehr.</p> <p class="text-center"> <a href="#" class="_brlbs-cursor d-block" tabindex="0" role="button" data-cookie-accordion-target="external-media" > <span data-cookie-accordion-status="show"> Cookie-Informationen anzeigen </span> <span data-cookie-accordion-status="hide" class="borlabs-hide"> Cookie-Informationen ausblenden </span> </a> </p> </div> <div class="borlabs-hide" data-cookie-accordion-parent="external-media" > <table> <tr> <th scope="row">Akzeptieren</th> <td> <label class="_brlbs-btn-switch _brlbs-btn-switch--textRight"> <span class="sr-only">Facebook</span> <input id="borlabs-cookie-facebook" tabindex="0" type="checkbox" data-cookie-group="external-media" name="cookies[external-media][]" value="facebook" checked data-borlabs-cookie-switch /> <span class="_brlbs-slider"></span> <span class="_brlbs-btn-switch-status" data-active="An" data-inactive="Aus" aria-hidden="true"> </span> </label> </td> </tr> <tr> <th scope="row">Name</th> <td> <label> Facebook </label> </td> </tr> <tr> <th scope="row">Anbieter</th> <td>Meta Platforms Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland</td> </tr> <tr> <th scope="row">Zweck</th> <td>Wird verwendet, um Facebook-Inhalte zu entsperren.</td> </tr> <tr> <th scope="row">Datenschutzerklärung</th> <td class="_brlbs-pp-url"> <a href="https://www.facebook.com/privacy/explanation" target="_blank" rel="nofollow noopener noreferrer" > https://www.facebook.com/privacy/explanation </a> </td> </tr> <tr> <th scope="row">Host(s)</th> <td>.facebook.com</td> </tr> </table> <table> <tr> <th scope="row">Akzeptieren</th> <td> <label class="_brlbs-btn-switch _brlbs-btn-switch--textRight"> <span class="sr-only">YouTube</span> <input id="borlabs-cookie-youtube" tabindex="0" type="checkbox" data-cookie-group="external-media" name="cookies[external-media][]" value="youtube" checked data-borlabs-cookie-switch /> <span class="_brlbs-slider"></span> <span class="_brlbs-btn-switch-status" data-active="An" data-inactive="Aus" aria-hidden="true"> </span> </label> </td> </tr> <tr> <th scope="row">Name</th> <td> <label> YouTube </label> </td> </tr> <tr> <th scope="row">Anbieter</th> <td>Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland</td> </tr> <tr> <th scope="row">Zweck</th> <td>Bei der Nutzung der Dienste von YouTube kann ein Datentransfer in die USA nicht ausgeschlossen werden, welche kein angemessenes Datenschutzniveau bieten. Mit Aktivierung der Videos stimmen Sie der Datenübermittlung in die USA zu. YouTube ist ein Tochterunternehmen von Google LLC (USA), hier finden Sie weitere Informationen zur Datenverarbeitung:</td> </tr> <tr> <th scope="row">Datenschutzerklärung</th> <td class="_brlbs-pp-url"> <a href="https://policies.google.com/privacy" target="_blank" rel="nofollow noopener noreferrer" > https://policies.google.com/privacy </a> </td> </tr> <tr> <th scope="row">Host(s)</th> <td>google.com</td> </tr> <tr> <th scope="row">Cookie Name</th> <td>NID</td> </tr> <tr> <th scope="row">Cookie Laufzeit</th> <td>6 Monate</td> </tr> </table> <table> <tr> <th scope="row">Akzeptieren</th> <td> <label class="_brlbs-btn-switch _brlbs-btn-switch--textRight"> <span class="sr-only">Twitter</span> <input id="borlabs-cookie-twitter" tabindex="0" type="checkbox" data-cookie-group="external-media" name="cookies[external-media][]" value="twitter" checked data-borlabs-cookie-switch /> <span class="_brlbs-slider"></span> <span class="_brlbs-btn-switch-status" data-active="An" data-inactive="Aus" aria-hidden="true"> </span> </label> </td> </tr> <tr> <th scope="row">Name</th> <td> <label> Twitter </label> </td> </tr> <tr> <th scope="row">Anbieter</th> <td>Twitter International Company, One Cumberland Place, Fenian Street, Dublin 2, D02 AX07, Ireland</td> </tr> <tr> <th scope="row">Zweck</th> <td>Wird verwendet, um Twitter-Inhalte zu entsperren.</td> </tr> <tr> <th scope="row">Datenschutzerklärung</th> <td class="_brlbs-pp-url"> <a href="https://twitter.com/privacy" target="_blank" rel="nofollow noopener noreferrer" > https://twitter.com/privacy </a> </td> </tr> <tr> <th scope="row">Host(s)</th> <td>.twimg.com, .twitter.com</td> </tr> <tr> <th scope="row">Cookie Name</th> <td>__widgetsettings, local_storage_support_test</td> </tr> <tr> <th scope="row">Cookie Laufzeit</th> <td>Unbegrenzt</td> </tr> </table> <table> <tr> <th scope="row">Akzeptieren</th> <td> <label class="_brlbs-btn-switch _brlbs-btn-switch--textRight"> <span class="sr-only">OpenStreetMap</span> <input 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