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md:text-lg md:leading-[24px] font-semibold uppercase min-w-[120px]">聽</span></div></div></div></nav></header><div class="flex min-h-screen flex-col bg-black"><main class="flex-grow"><div class="theme-light bg-theme-bg text-theme-text"><div class="space-y-6"><div class="fixed inset-0 h-screen-dvh z-[1]"><section class="relative w-full h-screen-dvh text-white mb-24 lg:mb-32 overflow-hidden pageHero"><div class="inset-0 size-full px-5 lg:px-10 py-10 lg:pb-[64px] z-30 relative lg:pt-0"><div class="block-container h-full justify-between lg:justify-start pt-[136px] z-10 relative lg:content-end"><div class="col-span-full lg:col-span-9 lg:flex lg:flex-col lg:justify-end"><h2 class="mb-2 text-xs lg:text-sm uppercase text-white text-opacity-40 tracking-wide font-semibold">Capabilities_</h2><ul class="ml-0 flex gap-x-1"><li class="text-sm lg:text-lg underline font-semibold">&Media</li></ul></div><div class="col-span-full lg:col-span-11 self-end lg:self-start"><h1 class="text-3xl lg:text-4xl hero:text-6xl hero:-tracking-[1px] font-medium">easyJet x Eurovision</h1></div></div></div><div><div class="absolute inset-0 flex items-center justify-center"><div class="w-full overflow-hidden h-full relative object-cover blur-xl"><img alt="image" loading="lazy" width="1374" height="1276" decoding="async" data-nimg="1" class="w-full object-cover h-full" style="color:transparent" sizes="(max-width: 768px) 100vw, 800px" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2F1w4fatff%2Fproduction%2Ff313bf12abb988be45410c3218d339b3ddc49c8b-1374x1276.jpg%3Fw%3D1374%26h%3D1276%26fm%3Dwebp%26fit%3Dcrop&w=640&q=75 640w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2F1w4fatff%2Fproduction%2Ff313bf12abb988be45410c3218d339b3ddc49c8b-1374x1276.jpg%3Fw%3D1374%26h%3D1276%26fm%3Dwebp%26fit%3Dcrop&w=750&q=75 750w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2F1w4fatff%2Fproduction%2Ff313bf12abb988be45410c3218d339b3ddc49c8b-1374x1276.jpg%3Fw%3D1374%26h%3D1276%26fm%3Dwebp%26fit%3Dcrop&w=828&q=75 828w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2F1w4fatff%2Fproduction%2Ff313bf12abb988be45410c3218d339b3ddc49c8b-1374x1276.jpg%3Fw%3D1374%26h%3D1276%26fm%3Dwebp%26fit%3Dcrop&w=1080&q=75 1080w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2F1w4fatff%2Fproduction%2Ff313bf12abb988be45410c3218d339b3ddc49c8b-1374x1276.jpg%3Fw%3D1374%26h%3D1276%26fm%3Dwebp%26fit%3Dcrop&w=1280&q=75 1280w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2F1w4fatff%2Fproduction%2Ff313bf12abb988be45410c3218d339b3ddc49c8b-1374x1276.jpg%3Fw%3D1374%26h%3D1276%26fm%3Dwebp%26fit%3Dcrop&w=1920&q=75 1920w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2F1w4fatff%2Fproduction%2Ff313bf12abb988be45410c3218d339b3ddc49c8b-1374x1276.jpg%3Fw%3D1374%26h%3D1276%26fm%3Dwebp%26fit%3Dcrop&w=2400&q=75 2400w" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2F1w4fatff%2Fproduction%2Ff313bf12abb988be45410c3218d339b3ddc49c8b-1374x1276.jpg%3Fw%3D1374%26h%3D1276%26fm%3Dwebp%26fit%3Dcrop&w=2400&q=75"/></div><div class="absolute inset-0 flex items-center justify-center"><div class="opacity-0"><svg class="w-20 h-20 relative" width="321" height="320" viewBox="0 0 321 320" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="M220.553 214.396C236.286 193.937 246.243 164.252 246.243 122.932H208.655C208.655 150.64 203.914 171.279 196.299 186.292C179.464 163.783 154.753 130.736 150.763 125.382C145.213 117.927 142.345 113.289 142.345 105.736C142.345 97.5866 147.895 91.0277 157.461 91.0277H209.644V58.022H156.848C128.759 58.022 108.557 80.5406 108.557 104.104C108.557 114.869 110.256 122.453 113.381 129.269C80.1591 133.959 59.8028 158.372 59.8028 185.483C59.8028 215.662 80.8593 252.637 136.317 252.637C156.693 252.637 176.937 248.169 194.4 237.723C203.702 245.759 215.029 250.393 233.063 250.393H244.698V217.377C244.698 217.377 242.052 217.367 235.436 217.367C231.277 217.367 226.041 217.325 220.558 214.401L220.553 214.396ZM96.855 182.286C96.855 166.651 107.146 151.968 124.759 147.118C124.97 147.401 125.181 147.685 125.392 147.973C134.525 160.272 158.326 192.227 173.276 212.362C163.34 218.551 152.287 221.13 141.465 221.13C107.728 221.13 96.855 201.427 96.855 182.286ZM274.043 46.9532C243.792 16.8615 203.579 0.289185 160.807 0.289185C118.035 0.289185 77.8166 16.8615 47.5705 46.9532C17.2986 77.0604 0.628418 117.099 0.628418 159.685C0.628418 202.272 17.2986 242.31 47.5705 272.422C77.8218 302.514 118.035 319.086 160.807 319.086C203.579 319.086 243.792 302.514 274.043 272.422C304.315 242.315 320.986 202.277 320.986 159.685C320.986 117.093 304.315 77.0552 274.043 46.9481V46.9532ZM294.673 159.685C294.673 195.219 280.757 228.631 255.489 253.77C230.201 278.925 196.577 292.773 160.807 292.773C125.037 292.773 91.4081 278.919 66.1249 253.77C40.8571 228.636 26.9413 195.224 26.9413 159.685C26.9413 124.147 40.8571 90.7394 66.1249 65.6003C91.4133 40.4458 125.037 26.5969 160.807 26.5969C196.577 26.5969 230.206 40.4509 255.489 65.6003C280.757 90.7342 294.673 124.147 294.673 159.685Z" fill="white"></path></svg></div></div></div><div class="inset-0 absolute"><div class="overflow-hidden size-fill inset-0 absolute size-full z-0 pointer-events-none" style="background-color:rgba(255,255,255,0)"><div class="overflow-hidden opacity-0 absolute inset-0 size-full"><div class="relative group hover:cursor-pointer object-cover size-full" style="aspect-ratio:unset"><template data-dgst="BAILOUT_TO_CLIENT_SIDE_RENDERING"></template></div></div></div></div></div></section></div><div class="theme-light bg-theme-bg !mt-[100dvh] pt-8 lg:pt-15 relative z-[2]"><section data-type="textColumn" class="content-block content-block-textColumn pt-8 lg:pt-15 pb-8 lg:pb-15" id="block-e80bd37c2284"><div id="" class="max-w-[2000px] mx-auto"><div class="px-5 lg:px-10"><section class="block-container"><div class="col-span-full lg:col-span-13 lg:col-start-10"><header><h4 class="text-sm uppercase tracking-widest font-semibold lg:text-lg mb-8 lg:mb-12 text-orange-300">Project_Objective</h4><h3 class="text-xl lg:text-2xl mb-8 lg:mb-12 font-semibold leading-8 lg:leading-10">easyJet soared as the official airline partner of Eurovision 2024 with its "It's Your Show, Get Out There" campaign, seamlessly blending the joy of travel with the vibrant Eurovision spirit. The multi-faceted approach targeted both existing customers and Eurovision enthusiasts, generating significant buzz and brand awareness.</h3></header><div class="rich-text"><p>In-flight activations transformed ordinary journeys into extraordinary experiences. Surprise "Sky High Talent Shows" on flights to Copenhagen entertained passengers with performances judged by fellow travellers and OGAE members, creating a unique and memorable travel experience.</p></div></div></section></div></div></section><section data-type="fullWidthAsset" class="content-block content-block-fullWidthAsset pt-8 lg:pt-15 pb-8 lg:pb-15" id="block-572579b280d2"><div id="" class="max-w-[2000px] mx-auto"><div class="px-5 lg:px-10"><section><div class="aspect-video lg:max-h-[900px] lg:h-[90vh] relative w-screen -ml-5 lg:-ml-0 lg:w-full bg-black overflow-hidden"><div class="overflow-hidden size-fill absolute inset-0" style="background-color:rgba(255,255,255,0)"><div class="aspect-video z-10 "><div><template data-dgst="BAILOUT_TO_CLIENT_SIDE_RENDERING"></template></div></div><div class="overflow-hidden opacity-0 absolute inset-0 size-full"><div class="relative group hover:cursor-pointer object-cover size-full" style="aspect-ratio:unset"><template data-dgst="BAILOUT_TO_CLIENT_SIDE_RENDERING"></template></div></div></div></div></section></div></div></section><section data-type="textColumn" class="content-block content-block-textColumn pt-8 lg:pt-15 pb-8 lg:pb-15" id="block-8137e2f99d9f"><div id="" class="max-w-[2000px] mx-auto"><div class="px-5 lg:px-10"><section class="block-container"><div class="col-span-full lg:col-span-13 lg:col-start-10"><div class="rich-text"><p>The Eurovision Village in Malm枚 featured the "Sky High Stage Dive," where fans leaped into a foam pit for a chance to win Grand Final tickets. Each dive, captured on video and shared across social media, amplified the campaign's reach and engagement.<br/><br/>Digitally, easyJet took flight with the infectious Eurovision hype track, "All Aboard the Orange Plane." A collaboration with pop group Scooch, comedian Vikki Stone, and drag artists Tia Kofi and Le Riche, the music video and track generated significant attention across TikTok, Instagram, and YouTube.<br/><br/>Sustained social media engagement throughout Eurovision week ensured continuous visibility and amplified the campaign's impact. The combined efforts successfully linked easyJet with the excitement of Eurovision, reinforcing the airline's "Get Out There" brand message and solidifying its position as a champion of travel and cultural connection.</p></div></div></section></div></div></section><section data-type="fullWidthAsset" class="content-block content-block-fullWidthAsset pt-8 lg:pt-15 pb-8 lg:pb-15" id="block-f98d34b89f9b"><div id="" class="max-w-[2000px] mx-auto"><div class="px-5 lg:px-10"><section><div class="aspect-auto h-full w-full relative w-screen -ml-5 lg:-ml-0 lg:w-full bg-black overflow-hidden"><div class="overflow-hidden size-fill" style="background-color:rgba(255,255,255,0)"><div class="z-10 h-full object-cover"><div class="overflow-hidden relative w-full h-full object-cover"><img alt="Drag show on a plane easyJet x Eurovision" fetchPriority="high" width="2800" height="1573" decoding="async" data-nimg="1" class="w-full object-cover h-full" style="color:transparent" sizes="100vw" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2F1w4fatff%2Fproduction%2F1dce784958e6259be6d5059579ffd6c29f14ce8d-3040x1708.png%3Fw%3D2800%26h%3D1573%26fm%3Dwebp%26fit%3Dcrop&w=640&q=75 640w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2F1w4fatff%2Fproduction%2F1dce784958e6259be6d5059579ffd6c29f14ce8d-3040x1708.png%3Fw%3D2800%26h%3D1573%26fm%3Dwebp%26fit%3Dcrop&w=750&q=75 750w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2F1w4fatff%2Fproduction%2F1dce784958e6259be6d5059579ffd6c29f14ce8d-3040x1708.png%3Fw%3D2800%26h%3D1573%26fm%3Dwebp%26fit%3Dcrop&w=828&q=75 828w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2F1w4fatff%2Fproduction%2F1dce784958e6259be6d5059579ffd6c29f14ce8d-3040x1708.png%3Fw%3D2800%26h%3D1573%26fm%3Dwebp%26fit%3Dcrop&w=1080&q=75 1080w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2F1w4fatff%2Fproduction%2F1dce784958e6259be6d5059579ffd6c29f14ce8d-3040x1708.png%3Fw%3D2800%26h%3D1573%26fm%3Dwebp%26fit%3Dcrop&w=1280&q=75 1280w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2F1w4fatff%2Fproduction%2F1dce784958e6259be6d5059579ffd6c29f14ce8d-3040x1708.png%3Fw%3D2800%26h%3D1573%26fm%3Dwebp%26fit%3Dcrop&w=1920&q=75 1920w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2F1w4fatff%2Fproduction%2F1dce784958e6259be6d5059579ffd6c29f14ce8d-3040x1708.png%3Fw%3D2800%26h%3D1573%26fm%3Dwebp%26fit%3Dcrop&w=2400&q=75 2400w" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2F1w4fatff%2Fproduction%2F1dce784958e6259be6d5059579ffd6c29f14ce8d-3040x1708.png%3Fw%3D2800%26h%3D1573%26fm%3Dwebp%26fit%3Dcrop&w=2400&q=75"/></div></div></div></div></section></div></div></section><section data-type="textColumn" class="content-block content-block-textColumn pt-8 lg:pt-15 pb-8 lg:pb-15" id="block-604be94d64fc"><div id="" class="max-w-[2000px] mx-auto"><div class="px-5 lg:px-10"><section class="block-container"><div class="col-span-full lg:col-span-13 lg:col-start-10"><header><h4 class="text-sm uppercase tracking-widest font-semibold lg:text-lg mb-8 lg:mb-12 text-orange-300">Challenge_</h4></header><div class="rich-text"><p>As the official airline partner of the Eurovision Song Contest 2024, <a href="https://www.easyjet.com" target="_blank" rel="noopener noreferrer nofollow" class=" ">easyJet</a> aimed to leverage the partnership to amplify its "Get Out There" brand platform, celebrating the joy of travel and connecting with the passionate Eurovision fanbase. The challenge was to create a memorable and engaging campaign that resonated with both existing easyJet customers and Eurovision enthusiasts, generating excitement and driving brand awareness.</p></div></div></section></div></div></section><section data-type="fullWidthAsset" class="content-block content-block-fullWidthAsset pt-8 lg:pt-15 pb-8 lg:pb-15" id="block-08e04b937ae8"><div id="" class="max-w-[2000px] mx-auto"><div class="px-5 lg:px-10"><section><div class="aspect-auto h-full w-full relative w-screen -ml-5 lg:-ml-0 lg:w-full bg-black overflow-hidden"><div class="overflow-hidden size-fill" style="background-color:rgba(255,255,255,0)"><div class="z-10 h-full object-cover"><div class="overflow-hidden relative w-full h-full object-cover"><img alt="Images from the three easyJet x Eurovision flights Paris, Milan, and London" fetchPriority="high" width="2800" height="1575" decoding="async" data-nimg="1" class="w-full object-cover h-full" style="color:transparent" sizes="100vw" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2F1w4fatff%2Fproduction%2F920df7c4305e515f7ff5266c641593fd48cc5637-3040x1710.jpg%3Fw%3D2800%26h%3D1575%26fm%3Dwebp%26fit%3Dcrop&w=640&q=75 640w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2F1w4fatff%2Fproduction%2F920df7c4305e515f7ff5266c641593fd48cc5637-3040x1710.jpg%3Fw%3D2800%26h%3D1575%26fm%3Dwebp%26fit%3Dcrop&w=750&q=75 750w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2F1w4fatff%2Fproduction%2F920df7c4305e515f7ff5266c641593fd48cc5637-3040x1710.jpg%3Fw%3D2800%26h%3D1575%26fm%3Dwebp%26fit%3Dcrop&w=828&q=75 828w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2F1w4fatff%2Fproduction%2F920df7c4305e515f7ff5266c641593fd48cc5637-3040x1710.jpg%3Fw%3D2800%26h%3D1575%26fm%3Dwebp%26fit%3Dcrop&w=1080&q=75 1080w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2F1w4fatff%2Fproduction%2F920df7c4305e515f7ff5266c641593fd48cc5637-3040x1710.jpg%3Fw%3D2800%26h%3D1575%26fm%3Dwebp%26fit%3Dcrop&w=1280&q=75 1280w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2F1w4fatff%2Fproduction%2F920df7c4305e515f7ff5266c641593fd48cc5637-3040x1710.jpg%3Fw%3D2800%26h%3D1575%26fm%3Dwebp%26fit%3Dcrop&w=1920&q=75 1920w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2F1w4fatff%2Fproduction%2F920df7c4305e515f7ff5266c641593fd48cc5637-3040x1710.jpg%3Fw%3D2800%26h%3D1575%26fm%3Dwebp%26fit%3Dcrop&w=2400&q=75 2400w" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2F1w4fatff%2Fproduction%2F920df7c4305e515f7ff5266c641593fd48cc5637-3040x1710.jpg%3Fw%3D2800%26h%3D1575%26fm%3Dwebp%26fit%3Dcrop&w=2400&q=75"/></div></div></div></div></section></div></div></section><section data-type="halfWidthAsset" class="content-block content-block-halfWidthAsset pt-8 lg:pt-15 pb-8 lg:pb-15" id="block-2bf47f9916c4"><div id="" class="max-w-[2000px] mx-auto"><div class="px-5 lg:px-10"><section class="block-container gap-y-8"><figure class="col-span-full lg:col-span-12 relative"><div class="overflow-hidden" style="background-color:rgba(255,255,255,0)"><div class="z-10 h-auto"><div class="overflow-hidden w-full h-auto"><img alt="Flight Attendant Jumping in the Air on Stage" loading="lazy" width="943" height="808" decoding="async" data-nimg="1" class="w-full object-contain" style="color:transparent" sizes="(max-width: 1024px) 100vw, 1024px" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2F1w4fatff%2Fproduction%2Fea5108950829458872337cf97da9760ae0b614cd-943x808.jpg%3Fw%3D943%26h%3D808%26fm%3Dwebp%26fit%3Dcrop&w=640&q=75 640w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2F1w4fatff%2Fproduction%2Fea5108950829458872337cf97da9760ae0b614cd-943x808.jpg%3Fw%3D943%26h%3D808%26fm%3Dwebp%26fit%3Dcrop&w=750&q=75 750w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2F1w4fatff%2Fproduction%2Fea5108950829458872337cf97da9760ae0b614cd-943x808.jpg%3Fw%3D943%26h%3D808%26fm%3Dwebp%26fit%3Dcrop&w=828&q=75 828w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2F1w4fatff%2Fproduction%2Fea5108950829458872337cf97da9760ae0b614cd-943x808.jpg%3Fw%3D943%26h%3D808%26fm%3Dwebp%26fit%3Dcrop&w=1080&q=75 1080w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2F1w4fatff%2Fproduction%2Fea5108950829458872337cf97da9760ae0b614cd-943x808.jpg%3Fw%3D943%26h%3D808%26fm%3Dwebp%26fit%3Dcrop&w=1280&q=75 1280w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2F1w4fatff%2Fproduction%2Fea5108950829458872337cf97da9760ae0b614cd-943x808.jpg%3Fw%3D943%26h%3D808%26fm%3Dwebp%26fit%3Dcrop&w=1920&q=75 1920w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2F1w4fatff%2Fproduction%2Fea5108950829458872337cf97da9760ae0b614cd-943x808.jpg%3Fw%3D943%26h%3D808%26fm%3Dwebp%26fit%3Dcrop&w=2400&q=75 2400w" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2F1w4fatff%2Fproduction%2Fea5108950829458872337cf97da9760ae0b614cd-943x808.jpg%3Fw%3D943%26h%3D808%26fm%3Dwebp%26fit%3Dcrop&w=2400&q=75"/></div></div></div></figure><figure class="col-span-full lg:col-span-12 relative"><div class="overflow-hidden" style="background-color:rgba(255,255,255,0)"><div class="z-10 h-auto"><div class="overflow-hidden w-full h-auto"><img alt="easyJet x Eurovision Pop up stage for the Sky High Stage Dive Activation" loading="lazy" width="557" height="662" decoding="async" data-nimg="1" class="w-full object-contain" style="color:transparent" sizes="(max-width: 1024px) 100vw, 1024px" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2F1w4fatff%2Fproduction%2F4e2891698e7974cd003f7bb467249440c033ae68-557x662.jpg%3Fw%3D557%26h%3D662%26fm%3Dwebp%26fit%3Dcrop&w=640&q=75 640w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2F1w4fatff%2Fproduction%2F4e2891698e7974cd003f7bb467249440c033ae68-557x662.jpg%3Fw%3D557%26h%3D662%26fm%3Dwebp%26fit%3Dcrop&w=750&q=75 750w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2F1w4fatff%2Fproduction%2F4e2891698e7974cd003f7bb467249440c033ae68-557x662.jpg%3Fw%3D557%26h%3D662%26fm%3Dwebp%26fit%3Dcrop&w=828&q=75 828w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2F1w4fatff%2Fproduction%2F4e2891698e7974cd003f7bb467249440c033ae68-557x662.jpg%3Fw%3D557%26h%3D662%26fm%3Dwebp%26fit%3Dcrop&w=1080&q=75 1080w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2F1w4fatff%2Fproduction%2F4e2891698e7974cd003f7bb467249440c033ae68-557x662.jpg%3Fw%3D557%26h%3D662%26fm%3Dwebp%26fit%3Dcrop&w=1280&q=75 1280w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2F1w4fatff%2Fproduction%2F4e2891698e7974cd003f7bb467249440c033ae68-557x662.jpg%3Fw%3D557%26h%3D662%26fm%3Dwebp%26fit%3Dcrop&w=1920&q=75 1920w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2F1w4fatff%2Fproduction%2F4e2891698e7974cd003f7bb467249440c033ae68-557x662.jpg%3Fw%3D557%26h%3D662%26fm%3Dwebp%26fit%3Dcrop&w=2400&q=75 2400w" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2F1w4fatff%2Fproduction%2F4e2891698e7974cd003f7bb467249440c033ae68-557x662.jpg%3Fw%3D557%26h%3D662%26fm%3Dwebp%26fit%3Dcrop&w=2400&q=75"/></div></div></div></figure></section></div></div></section><section data-type="textColumn" class="content-block content-block-textColumn pt-8 lg:pt-15 pb-8 lg:pb-15" id="block-57251dd92d51"><div id="" class="max-w-[2000px] mx-auto"><div class="px-5 lg:px-10"><section class="block-container"><div class="col-span-full lg:col-span-13 lg:col-start-10"><header><h4 class="text-sm uppercase tracking-widest font-semibold lg:text-lg mb-8 lg:mb-12 text-orange-300">SOLUTION_</h4></header><div class="rich-text"><p>easyJet launched the "It's Your Show, Get Out There" campaign, encompassing a multi-faceted approach:</p><ul><li>In-Flight Activations:聽Surprise "Sky High Talent Shows" were hosted on flights to Copenhagen from London Gatwick, Paris, and Milan, featuring easyJet employee performers and judged by passengers, including members of OGAE (the largest Eurovision Song Contest fan network in the world).</li><li>Eurovision Village Activation:聽A "Sky High Stage Dive" experience was created in Malm枚's Eurovision Village, allowing fans to stage dive into a foam pit and potentially win Grand Final tickets. Each dive was filmed and shared on social media.</li><li>Digital Campaign:聽A Eurovision hype track, "All Aboard the Orange Plane," was created in collaboration with pop group Scooch, comedian Vikki Stone, and drag artists Tia Kofi and Le Riche. The music video and track were promoted across TikTok, Instagram, and YouTube.</li><li>Social Media Engagement:聽The campaign and activations were promoted across easyJet's social media channels throughout Eurovision week.</li></ul></div></div></section></div></div></section><section data-type="fullWidthAsset" class="content-block content-block-fullWidthAsset pt-8 lg:pt-15 pb-8 lg:pb-15" id="block-224549356bbb"><div id="" class="max-w-[2000px] mx-auto"><div class="px-5 lg:px-10"><section><div class="aspect-auto h-full w-full relative w-screen -ml-5 lg:-ml-0 lg:w-full bg-black overflow-hidden"><div class="overflow-hidden size-fill" style="background-color:rgba(255,255,255,0)"><div class="z-10 h-full object-cover"><div class="overflow-hidden relative w-full h-full object-cover"><img alt="easyJet x Eurovision Flight Crew Dressed ready for the event" fetchPriority="high" width="1520" height="1013" decoding="async" data-nimg="1" class="w-full object-cover h-full" style="color:transparent" sizes="100vw" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2F1w4fatff%2Fproduction%2F708c44ee48de41d7dca600d60afac9036a421629-1520x1013.jpg%3Fw%3D1520%26h%3D1013%26fm%3Dwebp%26fit%3Dcrop&w=640&q=75 640w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2F1w4fatff%2Fproduction%2F708c44ee48de41d7dca600d60afac9036a421629-1520x1013.jpg%3Fw%3D1520%26h%3D1013%26fm%3Dwebp%26fit%3Dcrop&w=750&q=75 750w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2F1w4fatff%2Fproduction%2F708c44ee48de41d7dca600d60afac9036a421629-1520x1013.jpg%3Fw%3D1520%26h%3D1013%26fm%3Dwebp%26fit%3Dcrop&w=828&q=75 828w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2F1w4fatff%2Fproduction%2F708c44ee48de41d7dca600d60afac9036a421629-1520x1013.jpg%3Fw%3D1520%26h%3D1013%26fm%3Dwebp%26fit%3Dcrop&w=1080&q=75 1080w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2F1w4fatff%2Fproduction%2F708c44ee48de41d7dca600d60afac9036a421629-1520x1013.jpg%3Fw%3D1520%26h%3D1013%26fm%3Dwebp%26fit%3Dcrop&w=1280&q=75 1280w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2F1w4fatff%2Fproduction%2F708c44ee48de41d7dca600d60afac9036a421629-1520x1013.jpg%3Fw%3D1520%26h%3D1013%26fm%3Dwebp%26fit%3Dcrop&w=1920&q=75 1920w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2F1w4fatff%2Fproduction%2F708c44ee48de41d7dca600d60afac9036a421629-1520x1013.jpg%3Fw%3D1520%26h%3D1013%26fm%3Dwebp%26fit%3Dcrop&w=2400&q=75 2400w" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2F1w4fatff%2Fproduction%2F708c44ee48de41d7dca600d60afac9036a421629-1520x1013.jpg%3Fw%3D1520%26h%3D1013%26fm%3Dwebp%26fit%3Dcrop&w=2400&q=75"/></div></div></div></div></section></div></div></section><section data-type="fullWidthAsset" class="content-block content-block-fullWidthAsset pt-8 lg:pt-15 pb-8 lg:pb-15" id="block-781d0960d60f"><div id="" class="max-w-[2000px] mx-auto"><div class="px-5 lg:px-10"><section><div class="aspect-auto h-full w-full relative w-screen -ml-5 lg:-ml-0 lg:w-full bg-black overflow-hidden"><div class="overflow-hidden size-fill" style="background-color:rgba(255,255,255,0)"><div class="z-10 h-full object-cover"><div class="overflow-hidden relative w-full h-full object-cover"><img alt="Girl smiling and making faces while Jumping in the air" fetchPriority="high" width="1520" height="1013" decoding="async" data-nimg="1" class="w-full object-cover h-full" style="color:transparent" sizes="100vw" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2F1w4fatff%2Fproduction%2F4c2237cacc8d2b23ac426dd89f0fe85e11f4ee1c-1520x1013.jpg%3Fw%3D1520%26h%3D1013%26fm%3Dwebp%26fit%3Dcrop&w=640&q=75 640w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2F1w4fatff%2Fproduction%2F4c2237cacc8d2b23ac426dd89f0fe85e11f4ee1c-1520x1013.jpg%3Fw%3D1520%26h%3D1013%26fm%3Dwebp%26fit%3Dcrop&w=750&q=75 750w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2F1w4fatff%2Fproduction%2F4c2237cacc8d2b23ac426dd89f0fe85e11f4ee1c-1520x1013.jpg%3Fw%3D1520%26h%3D1013%26fm%3Dwebp%26fit%3Dcrop&w=828&q=75 828w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2F1w4fatff%2Fproduction%2F4c2237cacc8d2b23ac426dd89f0fe85e11f4ee1c-1520x1013.jpg%3Fw%3D1520%26h%3D1013%26fm%3Dwebp%26fit%3Dcrop&w=1080&q=75 1080w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2F1w4fatff%2Fproduction%2F4c2237cacc8d2b23ac426dd89f0fe85e11f4ee1c-1520x1013.jpg%3Fw%3D1520%26h%3D1013%26fm%3Dwebp%26fit%3Dcrop&w=1280&q=75 1280w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2F1w4fatff%2Fproduction%2F4c2237cacc8d2b23ac426dd89f0fe85e11f4ee1c-1520x1013.jpg%3Fw%3D1520%26h%3D1013%26fm%3Dwebp%26fit%3Dcrop&w=1920&q=75 1920w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2F1w4fatff%2Fproduction%2F4c2237cacc8d2b23ac426dd89f0fe85e11f4ee1c-1520x1013.jpg%3Fw%3D1520%26h%3D1013%26fm%3Dwebp%26fit%3Dcrop&w=2400&q=75 2400w" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2F1w4fatff%2Fproduction%2F4c2237cacc8d2b23ac426dd89f0fe85e11f4ee1c-1520x1013.jpg%3Fw%3D1520%26h%3D1013%26fm%3Dwebp%26fit%3Dcrop&w=2400&q=75"/></div></div></div></div></section></div></div></section><section data-type="results" class="content-block content-block-results pt-8 lg:pt-15 pb-8 lg:pb-15" id="block-ab4e832439b5"><div id="" class="max-w-[2000px] mx-auto"><div class="px-5 lg:px-10"><section class="block-container"><div class="col-span-full lg:col-span-14 lg:col-start-10 lg:col-end-23 text-lg-m md:text-lg mb-10 md:mb-12 font-semibold uppercase tracking-widest">results_</div><div class="col-span-full lg:col-span-14 lg:col-start-10 lg:col-end-23 -mx-5 sm:-mx-0"><div class="grid gap-x-5 gap-y-10 lg:gap-y-[76px] grid-cols-1 sm:grid-cols-2 md:grid-cols-3"><div class="border-t pt-6 sm:border-t-0 sm:border-l sm:pl-4 sm:pt-0 px-5 sm:px-0 border-[#303A44]/20"><h3 class="text-sm-m lg:text-sm font-semibold uppercase tracking-widest mb-0">IMPRESSIONS_</h3><p class="text-[64px] !mb-0 mt-[30px] lg:mt-[50px]"><span class="scramble"></span></p><div class="max-w-[220px] mt-6"><p class="text-sm-m lg:text-lg lg:leading-[30px]">Across various channels</p></div></div><div class="border-t pt-6 sm:border-t-0 sm:border-l sm:pl-4 sm:pt-0 px-5 sm:px-0 border-[#303A44]/20"><h3 class="text-sm-m lg:text-sm font-semibold uppercase tracking-widest mb-0">eNGAGEMENT_</h3><p class="text-[64px] !mb-0 mt-[30px] lg:mt-[50px]"><span class="scramble"></span></p><div class="max-w-[220px] mt-6"><p class="text-sm-m lg:text-lg lg:leading-[30px]">Growth in market share</p></div></div><div class="border-t pt-6 sm:border-t-0 sm:border-l sm:pl-4 sm:pt-0 px-5 sm:px-0 border-[#303A44]/20"><h3 class="text-sm-m lg:text-sm font-semibold uppercase tracking-widest mb-0">brand_</h3><p class="text-[64px] !mb-0 mt-[30px] lg:mt-[50px]"><span class="scramble"></span></p><div class="max-w-[220px] mt-6"><p class="text-sm-m lg:text-lg lg:leading-[30px]">Increse in brand value and reputation as measured by YouGov Brandindex</p></div></div></div></div></section></div></div></section><section data-type="textColumn" class="content-block content-block-textColumn pt-8 lg:pt-15 pb-8 lg:pb-15" id="block-93fdda5edbea"><div id="" class="max-w-[2000px] mx-auto"><div class="px-5 lg:px-10"><section class="block-container"><div class="col-span-full lg:col-span-13 lg:col-start-10"><div class="rich-text"><p>The campaign proved highly effective, achieving both strong media impact and positive brand uplift. Most importantly, the activation successfully repositioned easyJet as a disruptive brand, not just in its business model but also in its communication approach. By embracing the unique context of the Paris metro, easyJet effectively connected with consumers on an emotional level, reminding them that the joy of holidays was now just a metro ride away.</p></div></div></section></div></div></section></div></div></div></main></div><footer class="bottom-0 w-full py-4 text-center md:py-6 bg-black text-white z-10 relative overflow-hidden"><div id="" class="max-w-[2000px] mx-auto"><div class="px-5 lg:px-10"><div class="text-left mb-6 mt-[200px]"><div class="overflow-hidden"><div class="opacity-0 size-full translate-y-10"><svg class="w-[154px] h-auto" width="549" height="224" viewBox="0 0 549 224" fill="none" xmlns="http://www.w3.org/2000/svg"><g clip-path="url(#clip0_55_3)"><path d="M269.204 150C280.22 135.677 287.192 114.895 287.192 85.9679H260.873C260.873 105.366 257.553 119.815 252.221 130.325C240.433 114.567 223.13 91.4318 220.336 87.6834C216.45 82.4646 214.442 79.2172 214.442 73.9299C214.442 68.2244 218.328 63.6327 225.026 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47.3562 525.177 54.4565C520.999 71.7638 531.06 77.2962 541.496 77.2962C544.369 77.2962 545.916 76.6619 545.916 76.6619H545.912Z" fill="white"></path></g><defs><clipPath id="clip0_55_3"><rect width="548.345" height="223.182" fill="white" transform="translate(0.285645 0.109009)"></rect></clipPath></defs></svg></div></div></div><div class="grid grid-cols-4 md:grid-cols-24 gap-5 md:gap-5"><div class="py-2 col-span-12 lg:col-start-1 md:col-end-5 text-left flex flex-col justify-between h-full"><div><h4 class="mb-6 opacity-50 uppercase text-sm">GLOBAL_HQ</h4><div class="rich-text-lite text-lg"><p>The Charlotte Building, 17 Gresse Street, London, W1T聽1QL United聽Kingdom</p></div></div><ul class="flex flex-row gap-x-4 mt-10 md:mt-0"><li class="mb-4 text-lg list-none"><a href="https://instagram.com/tandp.group" target="_blank" rel="noopener noreferrer nofollow" class="inline-flex "><span class="sr-only">Instagram</span><img alt="Instagram" loading="lazy" width="24" height="24" decoding="async" 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srcSet="/_next/image?url=%2Ftiktok.svg&w=32&q=75 1x, /_next/image?url=%2Ftiktok.svg&w=48&q=75 2x" src="/_next/image?url=%2Ftiktok.svg&w=48&q=75"/></a></li></ul></div><div class="py-2 col-span-12 lg:col-start-6 lg:col-end-15 text-left"><span class="block mb-6 opacity-50 uppercase text-sm">Contacts_</span><ul class="flex flex-col"><li class="mb-4 last:mb-2 text-lg"><p class="!m-0">New Business</p><a href="mailto:hello@tandpgroup.com" class="!m-0 text-pink-300 hover:text-pink-700">hello@tandpgroup.com</a></li><li class="mb-4 last:mb-2 text-lg"><p class="!m-0">Careers</p><a href="mailto:AndPeople@tandpgroup.com" class="!m-0 text-pink-300 hover:text-pink-700">AndPeople@tandpgroup.com</a></li><li class="mb-4 last:mb-2 text-lg"><p class="!m-0">General</p><a href="mailto:hello@tandpgroup.com" class="!m-0 text-pink-300 hover:text-pink-700">hello@tandpgroup.com</a></li></ul></div><ul class="py-2 col-span-12 lg:col-span-9 lg:col-start-16 grid grid-cols-subgrid"><li class="col-span-12 md:col-span-3 text-left mb-8 md:mb-0"><h4 class="mb-6 opacity-50 text-sm">&IDEAS</h4><ul><li class="text-lg"><a target="_self" class="hover:text-pink-300 inline-flex " href="/work"><div class="rich-text-lite"><p>Our Work</p></div></a></li><li class="text-lg"><a target="_self" class="hover:text-pink-300 inline-flex " href="/thinking"><div class="rich-text-lite"><p>Our Thinking</p></div></a></li></ul></li><li class="col-span-12 md:col-span-3 text-left mb-8 md:mb-0"><h4 class="mb-6 opacity-50 text-sm">&AI</h4><ul><li class="text-lg"><a target="_self" class="hover:text-pink-300 inline-flex " href="/ai"><div class="rich-text-lite"><p>AI at T&Pm</p></div></a></li><li class="text-lg"><a target="_self" class="hover:text-pink-300 inline-flex " href="/ai-sprints"><div class="rich-text-lite"><p>AI Sprints</p></div></a></li></ul></li><li class="col-span-12 md:col-span-3 text-left mb-8 md:mb-0"><h4 class="mb-6 opacity-50 text-sm">&PEOPLE</h4><ul><li class="text-lg"><a target="_self" class="hover:text-pink-300 inline-flex " href="/culture"><div class="rich-text-lite"><p>Culture</p></div></a></li><li class="text-lg"><a target="_self" class="hover:text-pink-300 inline-flex " href="/careers"><div class="rich-text-lite"><p>Careers</p></div></a></li><li class="text-lg"><a target="_self" class="hover:text-pink-300 inline-flex " href="/offices"><div class="rich-text-lite"><p>Offices</p></div></a></li><li class="text-lg"><a target="_self" class="hover:text-pink-300 inline-flex " href="/leadership"><div class="rich-text-lite"><p>Leadership</p></div></a></li></ul></li></ul></div><div class="mt-16 pb-8 pt-4 border-t border-[#666] flex flex-col md:flex-row space-x-4 space-between"><span class="flex-shrink-0 text-xs">漏 T&Pm 2024聽All rights reserved</span><ul class="w-full flex flex-col md:flex-row !m-0 md:space-x-8 justify-end text-xs"><li class="inline-block"><a target="_self" class="hover:text-pink-300 inline-flex " href="/terms-conditions"><div class="rich-text-lite"><p>Terms & Conditions</p></div></a></li><li class="inline-block"><a target="_self" class="hover:text-pink-300 inline-flex " href="/gender-pay-gap"><div class="rich-text-lite"><p>Gender Pay Gap</p></div></a></li><li class="inline-block"><a target="_self" class="hover:text-pink-300 inline-flex " href="/tax-strategy"><div class="rich-text-lite"><p>Tax Strategy</p></div></a></li><li class="inline-block"><a target="_self" class="hover:text-pink-300 inline-flex " href="/modern-slavery-statement"><div class="rich-text-lite"><p>Modern Slavery Statement</p></div></a></li><li class="inline-block"><a target="_self" class="hover:text-pink-300 inline-flex " href="/privacy-policy"><div class="rich-text-lite"><p>Privacy Policy</p></div></a></li><li class="inline-block"><a target="_self" class="hover:text-pink-300 inline-flex " href="/cookie-policy"><div class="rich-text-lite"><p>Cookie Policy</p></div></a></li></ul></div></div></div></footer><script 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