Digital Games as a Means of Cultural Communication and Heritage Tourism: A Study on Black Myth-Wukong

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</div> <div class="card publication-listing mt-3 mb-3"> <h5 class="card-header" style="font-size:.9rem">Digital Games as a Means of Cultural Communication and Heritage Tourism: A Study on Black Myth-Wukong</h5> <div class="card-body"> <p class="card-text"><strong>Authors:</strong> <a href="https://publications.waset.org/abstracts/search?q=Kung%20Wong%20Lau">Kung Wong Lau</a> </p> <p class="card-text"><strong>Abstract:</strong></p> On August 20, 2024, the global launch of the Wukong game generated significant enthusiasm within the gaming community. This game provides gamers with an immersive experience and some digital twins (the location) that effectively bridge cultural heritage and contemporary gaming, thereby facilitating heritage tourism to some extent. Travel websites highlight locations featured in the Wukong game, encouraging visitors to explore these sites. However, this area remains underexplored in cultural and communication studies, both locally and internationally. This pilot study aims to explore the potential of in-game cultural communication in Wukong for promoting Chinese culture and heritage tourism. An exploratory research methodology was employed, utilizing a focus group of non-Chinese active gamers on an online discussion platform. The findings suggest that the use of digital twins as a means to facilitate cultural communication and heritage tourism for non-Chinese gamers shows promise. While this pilot study cannot generalize its findings due to the limited number of participants, the insights gained could inform further discussions on the influential factors of cultural communication through gaming. <iframe src="https://publications.waset.org/abstracts/193092.pdf" style="width:100%; height:400px;" frameborder="0"></iframe> <p class="card-text"><strong>Keywords:</strong> <a href="https://publications.waset.org/abstracts/search?q=digital%20game" title="digital game">digital game</a>, <a href="https://publications.waset.org/abstracts/search?q=game%20culture" title=" game culture"> game culture</a>, <a href="https://publications.waset.org/abstracts/search?q=heritage%20tourism" title=" heritage tourism"> heritage tourism</a>, <a href="https://publications.waset.org/abstracts/search?q=cultural%20communication" title=" cultural communication"> cultural communication</a>, <a href="https://publications.waset.org/abstracts/search?q=non-Chinese%20gamers" title=" non-Chinese gamers"> non-Chinese gamers</a> </p> <a href="https://publications.waset.org/abstracts/193092/digital-games-as-a-means-of-cultural-communication-and-heritage-tourism-a-study-on-black-myth-wukong" class="btn btn-primary btn-sm">Procedia</a> <a href="https://publications.waset.org/abstracts/193092.pdf" target="_blank" class="btn btn-primary btn-sm">PDF</a> <span class="bg-info text-light px-1 py-1 float-right rounded"> Downloads <span class="badge badge-light">22</span> </span> </div> </div> </div> </main> <footer> <div id="infolinks" class="pt-3 pb-2"> <div class="container"> <div style="background-color:#f5f5f5;" class="p-3"> <div class="row"> <div class="col-md-2"> <ul class="list-unstyled"> About <li><a href="https://waset.org/page/support">About Us</a></li> <li><a href="https://waset.org/page/support#legal-information">Legal</a></li> <li><a target="_blank" rel="nofollow" href="https://publications.waset.org/static/files/WASET-16th-foundational-anniversary.pdf">WASET celebrates its 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Digital Games as a Means of Cultural Communication and Heritage Tourism: A Study on Black Myth-Wukong