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Audience Management - Newspack

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id="newspack-header" class="wp-block-group has-base-background-color has-background is-content-justification-space-between is-nowrap is-layout-flex wp-container-core-group-is-layout-3 wp-block-group-is-layout-flex" style="padding-top:0;padding-right:0;padding-bottom:0;padding-left:0"> <div id="newspack-logo-and-title-container" class="wp-block-group has-base-background-color has-background is-nowrap is-layout-flex wp-container-core-group-is-layout-1 wp-block-group-is-layout-flex" style="padding-top:0;padding-right:0;padding-bottom:0;padding-left:0"><div class="is-default-size is-style-small-mobile-logo wp-block-site-logo"><a href="https://newspack.com/" class="custom-logo-link" rel="home"><img width="2135" height="620" src="https://i0.wp.com/newspack.com/wp-content/uploads/2023/08/Logo-Unmerged%402x.png?fit=2135%2C620&amp;ssl=1" class="custom-logo" alt="Newspack" decoding="async" fetchpriority="high" /></a></div></div> <div id="newspack-nav-and-btn-container" class="wp-block-group 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data-wp-on--keydown="actions.handleMenuKeydown" ><svg width="24" height="24" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 24 24"><path d="M5 5v1.5h14V5H5zm0 7.8h14v-1.5H5v1.5zM5 19h14v-1.5H5V19z" /></svg></button> <div class="wp-block-navigation__responsive-container " id="modal-1" data-wp-class--has-modal-open="state.isMenuOpen" data-wp-class--is-menu-open="state.isMenuOpen" data-wp-watch="callbacks.initMenu" data-wp-on--keydown="actions.handleMenuKeydown" data-wp-on-async--focusout="actions.handleMenuFocusout" tabindex="-1" > <div class="wp-block-navigation__responsive-close" tabindex="-1"> <div class="wp-block-navigation__responsive-dialog" data-wp-bind--aria-modal="state.ariaModal" data-wp-bind--aria-label="state.ariaLabel" data-wp-bind--role="state.roleAttribute" > <button aria-label="Close menu" class="wp-block-navigation__responsive-container-close" data-wp-on-async--click="actions.closeMenuOnClick" ><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 24 24" width="24" height="24" aria-hidden="true" focusable="false"><path d="m13.06 12 6.47-6.47-1.06-1.06L12 10.94 5.53 4.47 4.47 5.53 10.94 12l-6.47 6.47 1.06 1.06L12 13.06l6.47 6.47 1.06-1.06L13.06 12Z"></path></svg></button> <div class="wp-block-navigation__responsive-container-content" data-wp-watch="callbacks.focusFirstElement" id="modal-1-content"> <ul style="font-size:clamp(14px, 0.875rem + ((1vw - 3.2px) * 0.068), 15px);font-style:normal;font-weight:500;line-height:1.6;letter-spacing:-0.13px;" class="wp-block-navigation__container has-text-color has-neutral-black-color is-responsive items-justified-left wp-block-navigation has-inter-font-family"><li data-wp-context="{ &quot;submenuOpenedBy&quot;: { &quot;click&quot;: false, &quot;hover&quot;: false, &quot;focus&quot;: false }, &quot;type&quot;: &quot;submenu&quot; }" data-wp-interactive="core/navigation" data-wp-on--focusout="actions.handleMenuFocusout" data-wp-on--keydown="actions.handleMenuKeydown" data-wp-on-async--mouseenter="actions.openMenuOnHover" data-wp-on-async--mouseleave="actions.closeMenuOnHover" data-wp-watch="callbacks.initMenu" tabindex="-1" style="font-size: clamp(14px, 0.875rem + ((1vw - 3.2px) * 0.068), 15px);" class=" wp-block-navigation-item has-child open-on-hover-click wp-block-navigation-submenu"><a class="wp-block-navigation-item__content current-menu-ancestor">Solutions</a><button data-wp-bind--aria-expanded="state.isMenuOpen" data-wp-on-async--click="actions.toggleMenuOnClick" aria-label="Solutions submenu" class="wp-block-navigation__submenu-icon wp-block-navigation-submenu__toggle" ><svg xmlns="http://www.w3.org/2000/svg" width="12" height="12" viewBox="0 0 12 12" fill="none" aria-hidden="true" focusable="false"><path d="M1.50002 4L6.00002 8L10.5 4" stroke-width="1.5"></path></svg></button><ul data-wp-on-async--focus="actions.openMenuOnFocus" class="wp-block-navigation__submenu-container has-text-color has-neutral-black-color wp-block-navigation-submenu has-text-color has-neutral-black-color"><li style="font-size: clamp(14px, 0.875rem + ((1vw - 3.2px) * 0.068), 15px);" class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="https://newspack.com/publishing/"><span class="wp-block-navigation-item__label">Publishing</span></a></li><li style="font-size: clamp(14px, 0.875rem + ((1vw - 3.2px) * 0.068), 15px);" class=" wp-block-navigation-item current-menu-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="https://newspack.com/reader-revenue/" aria-current="page"><span class="wp-block-navigation-item__label">Audience Management</span></a></li><li style="font-size: clamp(14px, 0.875rem + ((1vw - 3.2px) * 0.068), 15px);" class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="https://newspack.com/advertising/"><span class="wp-block-navigation-item__label">Advertising</span></a></li><li style="font-size: clamp(14px, 0.875rem + ((1vw - 3.2px) * 0.068), 15px);" class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="https://newspack.com/migration/"><span class="wp-block-navigation-item__label">Migration</span></a></li><li style="font-size: clamp(14px, 0.875rem + ((1vw - 3.2px) * 0.068), 15px);" class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="https://newspack.com/performance/"><span class="wp-block-navigation-item__label">Performance</span></a></li><li style="font-size: clamp(14px, 0.875rem + ((1vw - 3.2px) * 0.068), 15px);" class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="https://newspack.com/analytics-bundle/"><span class="wp-block-navigation-item__label">Analytics Bundle</span></a></li></ul></li><li data-wp-context="{ &quot;submenuOpenedBy&quot;: { &quot;click&quot;: false, &quot;hover&quot;: false, &quot;focus&quot;: false }, &quot;type&quot;: &quot;submenu&quot; }" data-wp-interactive="core/navigation" data-wp-on--focusout="actions.handleMenuFocusout" data-wp-on--keydown="actions.handleMenuKeydown" data-wp-on-async--mouseenter="actions.openMenuOnHover" data-wp-on-async--mouseleave="actions.closeMenuOnHover" data-wp-watch="callbacks.initMenu" tabindex="-1" style="font-size: clamp(14px, 0.875rem + ((1vw - 3.2px) * 0.068), 15px);" class=" wp-block-navigation-item has-child open-on-hover-click wp-block-navigation-submenu"><a class="wp-block-navigation-item__content">Resources</a><button data-wp-bind--aria-expanded="state.isMenuOpen" data-wp-on-async--click="actions.toggleMenuOnClick" aria-label="Resources submenu" class="wp-block-navigation__submenu-icon wp-block-navigation-submenu__toggle" ><svg xmlns="http://www.w3.org/2000/svg" width="12" height="12" viewBox="0 0 12 12" fill="none" aria-hidden="true" focusable="false"><path d="M1.50002 4L6.00002 8L10.5 4" stroke-width="1.5"></path></svg></button><ul data-wp-on-async--focus="actions.openMenuOnFocus" class="wp-block-navigation__submenu-container wp-block-navigation-submenu"><li style="font-size: clamp(14px, 0.875rem + ((1vw - 3.2px) * 0.068), 15px);" class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="https://newspack.com/revenue-development-program/"><span class="wp-block-navigation-item__label">Revenue Development Program</span></a></li><li style="font-size: clamp(14px, 0.875rem + ((1vw - 3.2px) * 0.068), 15px);" class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="https://newspack.com/case-studies/"><span class="wp-block-navigation-item__label">Case Studies</span></a></li></ul></li><li style="font-size: clamp(14px, 0.875rem + ((1vw - 3.2px) * 0.068), 15px);" class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="https://newspack.com/customers/"><span class="wp-block-navigation-item__label">Customers</span></a></li><li style="font-size: clamp(14px, 0.875rem + ((1vw - 3.2px) * 0.068), 15px);" class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="https://newspack.com/pricing/"><span class="wp-block-navigation-item__label">Pricing</span></a></li><li data-wp-context="{ &quot;submenuOpenedBy&quot;: { &quot;click&quot;: false, &quot;hover&quot;: false, &quot;focus&quot;: false }, &quot;type&quot;: &quot;submenu&quot; }" data-wp-interactive="core/navigation" data-wp-on--focusout="actions.handleMenuFocusout" data-wp-on--keydown="actions.handleMenuKeydown" data-wp-on-async--mouseenter="actions.openMenuOnHover" data-wp-on-async--mouseleave="actions.closeMenuOnHover" data-wp-watch="callbacks.initMenu" tabindex="-1" style="font-size: clamp(14px, 0.875rem + ((1vw - 3.2px) * 0.068), 15px);" class=" wp-block-navigation-item has-child open-on-hover-click wp-block-navigation-submenu has-text-color has-neutral-black-color"><a class="wp-block-navigation-item__content">About</a><button data-wp-bind--aria-expanded="state.isMenuOpen" data-wp-on-async--click="actions.toggleMenuOnClick" aria-label="About submenu" class="wp-block-navigation__submenu-icon wp-block-navigation-submenu__toggle" ><svg xmlns="http://www.w3.org/2000/svg" width="12" height="12" viewBox="0 0 12 12" fill="none" aria-hidden="true" focusable="false"><path d="M1.50002 4L6.00002 8L10.5 4" stroke-width="1.5"></path></svg></button><ul data-wp-on-async--focus="actions.openMenuOnFocus" class="wp-block-navigation__submenu-container has-text-color has-neutral-black-color wp-block-navigation-submenu has-text-color has-neutral-black-color"><li style="font-size: clamp(14px, 0.875rem + ((1vw - 3.2px) * 0.068), 15px);" class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="https://newspack.com/about/"><span class="wp-block-navigation-item__label">About Newspack</span></a></li><li style="font-size: clamp(14px, 0.875rem + ((1vw - 3.2px) * 0.068), 15px);" class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="https://newspack.com/meet-the-team/"><span class="wp-block-navigation-item__label">Meet the team</span></a></li><li style="font-size: clamp(14px, 0.875rem + ((1vw - 3.2px) * 0.068), 15px);" class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="https://newspack.com/news/"><span class="wp-block-navigation-item__label">News</span></a></li><li style="font-size: clamp(14px, 0.875rem + ((1vw - 3.2px) * 0.068), 15px);" class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="https://newspack.com/brand-materials/"><span class="wp-block-navigation-item__label">Press Kit</span></a></li></ul></li></ul> </div> </div> </div> </div></nav> <div class="wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex"> <div class="wp-block-button has-custom-font-size is-style-outline has-inter-font-family is-style-outline--2" style="font-size:clamp(14px, 0.875rem + ((1vw - 3.2px) * 0.068), 15px);font-style:normal;font-weight:500;letter-spacing:-0.13px;line-height:1.6"><a class="wp-block-button__link has-blue-600-color has-text-color wp-element-button" href="https://newspack.com/request-a-demo/" style="border-radius:2px;padding-top:8px;padding-right:16px;padding-bottom:8px;padding-left:16px">Request a Demo</a></div> </div> </div> </div> </div> </header> <div class="wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-5 wp-block-group-is-layout-constrained" style="margin-top:var(--wp--preset--spacing--96);margin-bottom:0"><h1 style="font-style:normal;font-weight:400;line-height:1.06; margin-bottom:var(--wp--preset--spacing--32);" class="wp-block-post-title has-text-color has-neutral-black-color has-h-1-font-size has-marr-sans-condensed-font-family">Audience Management</h1></div> <main class="wp-block-group is-layout-flow wp-block-group-is-layout-flow" style="margin-top:0;margin-bottom:0"> <div class="entry-content wp-block-post-content has-global-padding is-layout-constrained wp-block-post-content-is-layout-constrained"> <div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex" style="padding-top:var(--wp--preset--spacing--24);padding-bottom:8px"> <div class="wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:95%"> <h2 class="wp-block-heading has-neutral-black-color has-text-color has-h-2-font-size">Newspack includes powerful <span style="text-decoration: underline;">audience management tools</span> that let you <span style="text-decoration: underline;">identify readers</span>, <span style="text-decoration: underline;">accelerate newsletter signup</span>s, and drive <span style="text-decoration: underline;">donations</span>, <span style="text-decoration: underline;">subscriptions</span>, and <span style="text-decoration: underline;">memberships</span>.</h2> </div> </div> <div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-2 wp-block-columns-is-layout-flex" style="padding-bottom:var(--wp--preset--spacing--40)"> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:66%"> <p class="has-body-text-standard-font-size">Our tools provide preset placements proven to deliver high conversion rates, so you don鈥檛 have to configure them yourself.</p> </div> </div> <hr class="wp-block-separator has-text-color has-neutral-light-gray-color has-alpha-channel-opacity has-neutral-light-gray-background-color has-background"/> <div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-3 wp-block-columns-is-layout-flex" style="padding-top:var(--wp--preset--spacing--40)"> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow"> <h2 class="wp-block-heading has-h-3-font-size">Key functionality</h2> </div> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:57.7%"> <ul style="padding-left:0" class="wp-block-list has-body-text-standard-font-size"> <li class="has-body-text-standard-font-size"><strong>Calls to action</strong> within customizable overlays and in-line messages</li> <li class="has-body-text-standard-font-size"><strong>Real-time audience segmentation</strong> to optimize engagement and conversion</li> <li class="has-body-text-standard-font-size"><strong>Streamlined sign-up flows</strong> without the friction, maximizing signups</li> <li class="has-body-text-standard-font-size"><strong>Newsletter integrations</strong> with Mailchimp, ActiveCampaign, and other ESPs</li> <li class="has-body-text-standard-font-size"><strong>Revenue collection</strong> for one-time and recurring donations, memberships, and subscriptions</li> <li class="has-body-text-standard-font-size"><strong>Centralized data management</strong> and a user-friendly interface</li> <li class="has-body-text-standard-font-size"><strong>Content gating</strong> for offering premium member/subscriber-only features</li> <li class="has-body-text-standard-font-size"><strong>Reporting</strong> of top-line metrics</li> <li class="has-body-text-standard-font-size"><strong>Integrated CRM</strong> for member/subscriber management in partnership with <a href="https://bluelena.io/">BlueLena</a></li> </ul> <p class="has-body-text-standard-font-size">We support integrations with BlueLena and <a href="https://fundjournalism.org/">News Revenue Hub</a> for automated email marketing and customer relationship management.</p> <div style="height:64px" aria-hidden="true" class="wp-block-spacer"></div> </div> </div> <hr class="wp-block-separator has-text-color has-neutral-light-gray-color has-alpha-channel-opacity has-neutral-light-gray-background-color has-background"/> <div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-4 wp-block-columns-is-layout-flex" style="padding-top:var(--wp--preset--spacing--40)"> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="padding-right:var(--wp--preset--spacing--40)"> <h2 class="wp-block-heading has-h-3-font-size">Across the funnel</h2> </div> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:57.7%"> <p class="has-body-text-standard-font-size">Our suite of audience management tools is built to drive engagement at every stage of the audience acquisition funnel.</p> <div class="wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-12 wp-block-group-is-layout-constrained" style="border-radius:0px"> <div class="wp-block-group has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-6 wp-block-group-is-layout-constrained" style="background-color:#f5fdff;padding-top:var(--wp--preset--spacing--24);padding-right:var(--wp--preset--spacing--24);padding-bottom:var(--wp--preset--spacing--24);padding-left:var(--wp--preset--spacing--24)"> <p class="has-text-align-left has-body-text-standard-font-size"><strong>Audience Development<br></strong>Search and social, paid acquisition</p> </div> <div class="wp-block-group has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-7 wp-block-group-is-layout-constrained" style="background-color:#d6f6ff;padding-top:var(--wp--preset--spacing--24);padding-right:var(--wp--preset--spacing--24);padding-bottom:var(--wp--preset--spacing--24);padding-left:var(--wp--preset--spacing--24)"> <p class="has-text-align-left has-body-text-standard-font-size"><strong>Light Engagement<br></strong>Recirculation, push alerts</p> </div> <div class="wp-block-group has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-8 wp-block-group-is-layout-constrained" style="background-color:#b4e4ff;padding-top:var(--wp--preset--spacing--24);padding-right:var(--wp--preset--spacing--24);padding-bottom:var(--wp--preset--spacing--24);padding-left:var(--wp--preset--spacing--24)"> <p class="has-text-align-left has-body-text-standard-font-size"><strong>Data Acquisition</strong><br>Registration, newsletters</p> </div> <div class="wp-block-group has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-9 wp-block-group-is-layout-constrained" style="background-color:#93ccfd;padding-top:var(--wp--preset--spacing--24);padding-right:var(--wp--preset--spacing--24);padding-bottom:var(--wp--preset--spacing--24);padding-left:var(--wp--preset--spacing--24)"> <p class="has-text-align-left has-body-text-standard-font-size"><strong>Engagement</strong><br>Email marketing</p> </div> <div class="wp-block-group has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-10 wp-block-group-is-layout-constrained" style="background-color:#72affb;padding-top:var(--wp--preset--spacing--24);padding-right:var(--wp--preset--spacing--24);padding-bottom:var(--wp--preset--spacing--24);padding-left:var(--wp--preset--spacing--24)"> <p class="has-text-align-left has-body-text-standard-font-size"><strong>Activation</strong><br>Membership, subscription, donation</p> </div> <div class="wp-block-group has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-11 wp-block-group-is-layout-constrained" style="background-color:#528dfc;padding-top:var(--wp--preset--spacing--24);padding-right:var(--wp--preset--spacing--24);padding-bottom:var(--wp--preset--spacing--24);padding-left:var(--wp--preset--spacing--24)"> <p class="has-text-align-left has-body-text-standard-font-size"><strong>Retention</strong><br>Member/subscriber cultivation</p> </div> </div> <div style="height:64px" aria-hidden="true" class="wp-block-spacer"></div> </div> </div> </div></main> <div class="wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-17 wp-block-group-is-layout-constrained" style="padding-top:var(--wp--preset--spacing--80);padding-bottom:var(--wp--preset--spacing--80)"> <div class="wp-block-newspack-gutenberg-blocks-section-heading has-neutral-black-color has-text-color has-inter-font-family has-section-heading-font-size" style="letter-spacing:1.5px"><p class="paragraph-wrapper" style="border-bottom:1px solid #dddddd"><span class="rich-text-styles" style="border-bottom:3px solid var(--wp--preset--color--neutral-black);color:var(--wp--preset--color--neutral-black)"><strong>OUR PRODUCT</strong></span></p></div> <div class="wp-block-columns is-style-borders is-layout-flex wp-container-core-columns-is-layout-5 wp-block-columns-is-layout-flex"> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow"> <div class="wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-14 wp-block-group-is-layout-constrained" style="padding-top:var(--wp--preset--spacing--40);padding-right:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--40);padding-left:var(--wp--preset--spacing--40)"> <figure class="wp-block-image size-large"><img width="1024" height="737" src="https://newspack.com/wp-content/uploads/2023/08/publishing-dark-1024x737.png" alt="" class="wp-image-14754" srcset="https://i0.wp.com/newspack.com/wp-content/uploads/2023/08/publishing-dark.png?resize=1024%2C737&amp;ssl=1 1024w, https://i0.wp.com/newspack.com/wp-content/uploads/2023/08/publishing-dark.png?resize=300%2C216&amp;ssl=1 300w, https://i0.wp.com/newspack.com/wp-content/uploads/2023/08/publishing-dark.png?resize=768%2C553&amp;ssl=1 768w, https://i0.wp.com/newspack.com/wp-content/uploads/2023/08/publishing-dark.png?resize=1200%2C864&amp;ssl=1 1200w, https://i0.wp.com/newspack.com/wp-content/uploads/2023/08/publishing-dark.png?w=1250&amp;ssl=1 1250w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure> </div> <p class="has-text-align-center has-primary-color has-text-color has-inter-font-family has-subheading-standard-font-size" style="padding-bottom:8px;font-style:normal;font-weight:600;letter-spacing:-0.3px;line-height:1.2">Publishing</p> <h2 class="wp-block-heading has-text-align-center has-neutral-black-color has-text-color has-marr-sans-condensed-font-family has-h-3-font-size" style="margin-top:0;padding-bottom:var(--wp--preset--spacing--24);font-style:normal;font-weight:400"><span style="text-decoration: underline;">Fast</span>, <span style="text-decoration: underline;">flexible</span> <br>publishing</h2> <div class="wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-2 wp-block-buttons-is-layout-flex" style="margin-top:0;margin-bottom:0"> <div class="wp-block-button 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organizations.</p> <p class="has-neutral-white-color has-text-color has-section-heading-font-size">It is built on WordPress, developed and hosted by WordPress.com and funded in part with generous support from the Google News Initiative, the Knight Foundation and The Lenfest Institute.</p> </div> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:20%"></div> <div class="wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:55%"> <div class="wp-block-columns has-inter-font-family has-subheading-small-font-size is-layout-flex wp-container-core-columns-is-layout-8 wp-block-columns-is-layout-flex"> <div class="wp-block-column is-layout-flow wp-container-core-column-is-layout-14 wp-block-column-is-layout-flow"> <h4 class="wp-block-heading has-neutral-white-color has-text-color has-inter-font-family" style="font-size:clamp(14px, 0.875rem + ((1vw - 3.2px) * 0.135), 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