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height: 20px; line-height: 20px; padding-left: 30px; } #sidebar .rss a { background-image: url("data:image/png;base64,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"); } #sidebar .subscription a { background-image: url("data:image/png;base64,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"); } #sidebar-bottom { background: #f5f5f5; border-top:1px solid #eee; } #sidebar-bottom .widget { border-bottom: 1px solid #e0e0e0; padding: 15px 0; text-align: center; } #sidebar-bottom > div:last-child { border-bottom: 0; } #sidebar-bottom .text { line-height: 20px; } /* Home, forward, and backward pagination. */ .blog-pager { border-top : 1px #e0e0e0 solid; padding-top: 10px; margin-top: 15px; text-align: right !important; } #blog-pager { margin-botom: 0; margin-top: -14px; padding: 16px 0 0 0; } #blog-pager a { display: inline-block; } .blog-pager i.disabled { opacity: 0.2 !important; } .blog-pager i { color: black; margin-left: 16px; opacity: 0.54; } .blog-pager i:hover, .blog-pager i:active { opacity: 0.87; } #blog-pager-older-link, #blog-pager-newer-link { float: none; } .gplus-profile { background-color: #fafafa; border: 1px solid #eee; overflow: hidden; width: 212px; } .gplus-profile-inner { margin-left: -1px; margin-top: -1px; } /* Sidebar follow buttons. */ .followgooglewrapper { padding: 12px 0 0 0; } .loading { visibility: hidden; } .detail-page .post-footer .cmt_iframe_holder { padding-top: 40px !important; } /** Desktop **/ @media (max-width: 900px) { .col-right { display: none; } .col-main { margin-right: 0; min-width: initial; } .footer-outer { display: none; } .cols-wrapper { min-width: initial; } .google-footer-outer { background-color: #f5f5f5; } } /** Tablet **/ @media (max-width: 712px) { .header-outer, .cols-wrapper, .footer-outer, .google-footer-outer { padding: 0 40px; } } /* An extra breakpoint accommodating for long blog titles. */ @media (max-width: 600px) { .header-left { height: 100%; top: inherit; margin-top: 0; -webkit-transform: initial; transform: initial; } .header-title { margin-top: 18px; } .header-inner .google-logo { height: 40px; margin-top: 3px; } .header-inner .google-logo img { height: 42px; } .header-title h2 { font-size: 32px; line-height: 40px; } .header-desc { bottom: 24px; position: absolute; } } /** Mobile/small desktop window; also landscape. **/ @media (max-width: 480px), (max-height: 480px) { .header-outer, .cols-wrapper, .footer-outer, .google-footer-outer { padding: 0 16px; 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} /** List page tweaks. **/ .list-page .post-original { display: none; } .list-page .post-summary { display: block; } .list-page .comment-container { display: none; } .list-page #blog-pager { padding-top: 0; border: 0; margin-top: -8px; } .list-page .label-footer { display: none; } .list-page #main .post .post-footer { border-bottom: 1px solid #eee; margin: -16px 0 0 0; padding: 0 0 20px 0; } .list-page .post .share { display: none; } /** Detail page tweaks. **/ .detail-page .post-footer .cmt_iframe_holder { padding-top: 32px !important; } .detail-page .label-footer { margin-bottom: 0; } .detail-page #main .post .post-footer { padding-bottom: 0; } .detail-page #comments { display: none; } } [data-about-pullquote], [data-is-preview], [data-about-syndication] { display: none; } </style> <noscript> <style> .loading { visibility: visible }</style> </noscript> <script type='text/javascript'> (function(i,s,o,g,r,a,m){i['GoogleAnalyticsObject']=r;i[r]=i[r]||function(){ (i[r].q=i[r].q||[]).push(arguments)},i[r].l=1*new Date();a=s.createElement(o), m=s.getElementsByTagName(o)[0];a.async=1;a.src=g;m.parentNode.insertBefore(a,m) })(window,document,'script','https://www.google-analytics.com/analytics.js','ga'); ga('create', 'UA-18008-2', 'auto', 'blogger'); ga('blogger.send', 'pageview'); </script> <link href='https://www.blogger.com/dyn-css/authorization.css?targetBlogID=3390965&zx=c496e330-1eab-4e53-bf29-007a1ee84b19' media='none' onload='if(media!='all')media='all'' rel='stylesheet'/><noscript><link href='https://www.blogger.com/dyn-css/authorization.css?targetBlogID=3390965&zx=c496e330-1eab-4e53-bf29-007a1ee84b19' rel='stylesheet'/></noscript> <meta name='google-adsense-platform-account' content='ca-host-pub-1556223355139109'/> <meta name='google-adsense-platform-domain' content='blogspot.com'/> </head> <body> <script type='text/javascript'> //<![CDATA[ var axel = Math.random() + ""; var a = axel * 10000000000000; document.write('<iframe src="https://2542116.fls.doubleclick.net/activityi;src=2542116;type=gblog;cat=googl0;ord=ord=' + a + '?" width="1" height="1" frameborder="0" style="display:none"></iframe>'); //]]> </script> <noscript> <img alt='' height='1' src='https://ad.doubleclick.net/ddm/activity/src=2542116;type=gblog;cat=googl0;ord=1?' width='1'/> </noscript>  <div class='butter-bar'> We've moved! <a href='https://blog.google/products/ads/' target='_blank'>Check out the new Google Ads blog.</a> </div> <div class='header-outer'> <div class='header-inner'> <div class='section' id='header'><div class='widget Header' data-version='1' id='Header1'> <div class='header-left'> <div class='header-title'> <a class='google-logo' href='https://adwords.googleblog.com/'> <img height='50' src='https://www.gstatic.com/images/branding/googlelogo/2x/googlelogo_color_150x54dp.png'/> </a> <a href='/.'> <h2> Inside AdWords </h2> </a> </div> <div class='header-desc'> Google's official blog for news, tips and information on AdWords </div> </div> </div></div> </div> </div>  <div class='cols-wrapper loading'> <div class='col-main-wrapper'> <div class='col-main'> <div class='featured'>  <h2 class='title'>We've moved!</h2> <p class='feature-desc'>Check out and subscribe to the <a href='https://blog.google/products/ads/' title='Livestream form'><strong>new Google Ads blog</strong></a>.</p> </div> <div class='section' id='main'><div class='widget Blog' data-version='1' id='Blog1'> <div class='post' data-id='5083087265876076400' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://adwords.googleblog.com/2016/07/tailor-your-ads-with-dynamic-remarketing.html' itemprop='url' title='Tailor your ads with dynamic remarketing - Google Best Practices'> Tailor your ads with dynamic remarketing - Google Best Practices </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> Thursday, July 07, 2016 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> <div dir="ltr" style="text-align: left;" trbidi="on"> <div class="separator" style="clear: both; text-align: center;"> <a alt="Google's Official Best Practices for AdWords" href="https://support.google.com/adwords/answer/6154846?utm_source=inside-adwords&utm_medium=blog&utm_campaign=dynamic-remarketing" imageanchor="1" style="margin-left: 1em; margin-right: 1em;" target="_blank" title="Google's Official Best Practices for AdWords"><img border="0" height="104" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgF-nJUIr-r_kcyuxGniEeX60pGAby47EfiLdR8nHu_PUy2dx5fa4bhENl3trcCNYTjdcvxaU_BM4mcYTVQjSKcHUYD7VnWyCaZzU36mEctvyu5nau8HKgDUFWwvd-L-Mdt3NMkhg/s640/BP+logo+for+Inside+AdWords+blog.png" width="640" /></a></div> <br /> If you think people make purchase decisions quickly, think again. Today’s consumers visit websites at least 6 times, on average, in the purchase process.<sup>1</sup> And for those who abandon a shopping cart, 75% say they intend on returning to a company’s website to make a purchase.<sup>2</sup><br /> <br /> We’ve created a new best practices guide, <a href="https://support.google.com/adwords/answer/7053440?utm_source=inside-adwords&utm_medium=blog&utm_campaign=dynamic-remarketing" target="_blank" title="Google's Official Best Practices for Dynamic Remarketing with AdWords">Tailor Your Ads with Dynamic Remarketing</a>, to help advertisers win those crucial “ready-to-buy” moments with dynamic remarketing and relevant ads. As business data feeds are crucial to dynamic remarketing campaigns, this guide focuses on how to create and optimize your feeds. It covers topics such as:<br /> <ul style="text-align: left;"> <li>Setting up high-quality business data feeds </li> <li>Providing complete product data </li> <li>Keeping your business data feed fresh </li> <li>Activating dynamic remarketing ads </li> </ul> Check out these <a href="https://support.google.com/adwords/answer/7053440?utm_source=inside-adwords&utm_medium=blog&utm_campaign=dynamic-remarketing" target="_blank" title="Google's Official Best Practices for Dynamic Remarketing with AdWords">dynamic remarketing best practices </a>to drive more relevant ads and improved performance.<br /> <br /> <i>Want to stay on top of even more Best Practices? <a href="https://getsubscriptions.withgoogle.com/newsletter/googleads/signup?utm_source=Inside-Adwords&utm_medium=blog-post&utm_campaign=reporting-guide-announcement" target="_blank" title="Google's Official Best Practices newsletter for AdWords">Sign up</a> to receive our monthly newsletter. <span class="byline-author"> </span></i><br /> <br /> <span class="byline-author"><i>Posted by Matt Lawson, Director, Performance Ads Marketing</i> crew</span><br /> <hr /> <span style="font-size: small;"><i>1. Source: <a href="https://ssl.gstatic.com/think/docs/mobile-path-to-purchase-5-key-findings_research-studies.pdf" target="_blank">Google/Nielsen Study: Mobile Path to Purchase: Five Key Findings</a>, November 2013 </i></span><br /> <span style="font-size: small;"><i>2. Source: <a href="http://www.businessinsider.com/heres-how-retailers-can-reduce-shopping-cart-abandonment-and-recoup-billions-of-dollars-in-lost-sales-2014-4" target="_blank">BI Intelligence Study: Shopping Cart Abandonment Report</a>, March 2015. </i></span></div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </script> <noscript> <div dir="ltr" style="text-align: left;" trbidi="on"> <div class="separator" style="clear: both; text-align: center;"> <a alt="Google's Official Best Practices for AdWords" href="https://support.google.com/adwords/answer/6154846?utm_source=inside-adwords&utm_medium=blog&utm_campaign=dynamic-remarketing" imageanchor="1" style="margin-left: 1em; margin-right: 1em;" target="_blank" title="Google's Official Best Practices for AdWords"><img border="0" height="104" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgF-nJUIr-r_kcyuxGniEeX60pGAby47EfiLdR8nHu_PUy2dx5fa4bhENl3trcCNYTjdcvxaU_BM4mcYTVQjSKcHUYD7VnWyCaZzU36mEctvyu5nau8HKgDUFWwvd-L-Mdt3NMkhg/s640/BP+logo+for+Inside+AdWords+blog.png" width="640" /></a></div> <br /> If you think people make purchase decisions quickly, think again. Today’s consumers visit websites at least 6 times, on average, in the purchase process.<sup>1</sup> And for those who abandon a shopping cart, 75% say they intend on returning to a company’s website to make a purchase.<sup>2</sup><br /> <br /> We’ve created a new best practices guide, <a href="https://support.google.com/adwords/answer/7053440?utm_source=inside-adwords&utm_medium=blog&utm_campaign=dynamic-remarketing" target="_blank" title="Google's Official Best Practices for Dynamic Remarketing with AdWords">Tailor Your Ads with Dynamic Remarketing</a>, to help advertisers win those crucial “ready-to-buy” moments with dynamic remarketing and relevant ads. As business data feeds are crucial to dynamic remarketing campaigns, this guide focuses on how to create and optimize your feeds. It covers topics such as:<br /> <ul style="text-align: left;"> <li>Setting up high-quality business data feeds </li> <li>Providing complete product data </li> <li>Keeping your business data feed fresh </li> <li>Activating dynamic remarketing ads </li> </ul> Check out these <a href="https://support.google.com/adwords/answer/7053440?utm_source=inside-adwords&utm_medium=blog&utm_campaign=dynamic-remarketing" target="_blank" title="Google's Official Best Practices for Dynamic Remarketing with AdWords">dynamic remarketing best practices </a>to drive more relevant ads and improved performance.<br /> <br /> <i>Want to stay on top of even more Best Practices? <a href="https://getsubscriptions.withgoogle.com/newsletter/googleads/signup?utm_source=Inside-Adwords&utm_medium=blog-post&utm_campaign=reporting-guide-announcement" target="_blank" title="Google's Official Best Practices newsletter for AdWords">Sign up</a> to receive our monthly newsletter. <span class="byline-author"> </span></i><br /> <br /> <span class="byline-author"><i>Posted by Matt Lawson, Director, Performance Ads Marketing</i> crew</span><br /> <hr /> <span style="font-size: small;"><i>1. Source: <a href="https://ssl.gstatic.com/think/docs/mobile-path-to-purchase-5-key-findings_research-studies.pdf" target="_blank">Google/Nielsen Study: Mobile Path to Purchase: Five Key Findings</a>, November 2013 </i></span><br /> <span style="font-size: small;"><i>2. Source: <a href="http://www.businessinsider.com/heres-how-retailers-can-reduce-shopping-cart-abandonment-and-recoup-billions-of-dollars-in-lost-sales-2014-4" target="_blank">BI Intelligence Study: Shopping Cart Abandonment Report</a>, March 2015. </i></span></div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </noscript> </div> </div> <div class='share'> <span class='gplus-share social-wrapper' data-href='https://plus.google.com/share?url=https://adwords.googleblog.com/2016/07/tailor-your-ads-with-dynamic-remarketing.html'> <img alt='Share on Google+' height='24' src='https://www.gstatic.com/images/branding/google_plus/2x/ic_w_post_gplus_black_24dp.png' width='24'/> </span> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Inside AdWords:Tailor your ads with dynamic remarketing - Google Best Practices&url=https://adwords.googleblog.com/2016/07/tailor-your-ads-with-dynamic-remarketing.html&via=adwords'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://adwords.googleblog.com/2016/07/tailor-your-ads-with-dynamic-remarketing.html'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> <div class='post-footer'> <div class='cmt_iframe_holder' data-href='https://adwords.googleblog.com/2016/07/tailor-your-ads-with-dynamic-remarketing.html' data-viewtype='FILTERED_POSTMOD'></div> <a href='https://plus.google.com/112374322230920073195' rel='author' style='display:none;'> Google </a> <div class='label-footer'> <span class='labels-caption'> Labels: </span> <span class='labels'> <a class='label' href='https://adwords.googleblog.com/search/label/Best%20practices' rel='tag'> Best practices </a> , <a class='label' href='https://adwords.googleblog.com/search/label/Display%20Ads' rel='tag'> Display Ads </a> , <a class='label' href='https://adwords.googleblog.com/search/label/dynamic%20ads' rel='tag'> dynamic ads </a> , <a class='label' href='https://adwords.googleblog.com/search/label/dynamic%20remarketing' rel='tag'> dynamic remarketing </a> , <a class='label' href='https://adwords.googleblog.com/search/label/Remarketing' rel='tag'> Remarketing </a> </span> </div> </div> </div> <div class='post' data-id='6255760900079754341' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://adwords.googleblog.com/2016/04/guide-to-programmatic-remarketing-google-display-network.html' itemprop='url' title='Making the Most of Display Advertising - Google Best Practices'> Making the Most of Display Advertising - Google Best Practices </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> Monday, April 04, 2016 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> <div dir="ltr" style="text-align: left;" trbidi="on"> <div class="separator" style="clear: both; text-align: left;"> </div> <div align="left"> <a advertising="" display="" google="" href="https://support.google.com/adwords/answer/6154846?utm_source=inside-adwords&utm_medium=blog-post&utm_campaign=gdn-bp" imageanchor="1" network="" on="" programmatic="" style="margin-left: 1em; margin-right: 1em;" the="" to="" uide=""><img alt="Guide to Programmatic Advertising on the Google Display Network" border="0" height="36" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgQw6by8Mu3I1K0E9ufCaIYs58P5dQPO5H5eKqlq0c9_dT-ekGDZ7PdbJL_cA4fFIKmfyqvvZhwURVWpsSvvY9635A0aK2t4GYKugnM5VdNwLwjbH9nqSvRGvKieDQhR2l_1WX9Zw/s320/Google+Best+Practie+Logo.png" width="320" /></a></div> <br /> Today, people have higher expectations of ads than ever. It’s never been more important to tailor messages to the right people at the right moment as they engage in blogs, news sites and more across the web.<br /> <br /> We’ve put together a new guide, <a href="https://support.google.com/adwords/answer/6382966?utm_source=inside-adwords&utm_medium=blog-post&utm_campaign=gdn-bp" target="_blank">Making the Most of Display Advertising</a>, to help you deliver relevant ads and efficient results on the Google Display Network. The guide touches on topics such as:<br /> <ul style="text-align: left;"> <li>Reaching the right audience at the right moment </li> <li>Matching the message to the moment </li> <li>Optimizing for performance </li> </ul> Check out these <a href="https://support.google.com/adwords/answer/6382966?utm_source=inside-adwords&utm_medium=blog-post&utm_campaign=gdn-bp" target="_blank">display advertising best practices</a> to deliver on consumers’ expectations and drive more sales for your business.<br /> <br /> <i>Want to stay on top of even more Best Practices? <a href="https://getsubscriptions.withgoogle.com/newsletter/googleads/signup?utm_source=Inside-Adwords&utm_medium=blog-post&utm_campaign=reporting-guide-announcement" target="_blank">Sign up</a> to receive our monthly newsletter. </i><br /> <br /> <i>Posted by Matt Lawson, Director, Performance Ads Marketing</i></div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </script> <noscript> <div dir="ltr" style="text-align: left;" trbidi="on"> <div class="separator" style="clear: both; text-align: left;"> </div> <div align="left"> <a advertising="" display="" google="" href="https://support.google.com/adwords/answer/6154846?utm_source=inside-adwords&utm_medium=blog-post&utm_campaign=gdn-bp" imageanchor="1" network="" on="" programmatic="" style="margin-left: 1em; margin-right: 1em;" the="" to="" uide=""><img alt="Guide to Programmatic Advertising on the Google Display Network" border="0" height="36" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgQw6by8Mu3I1K0E9ufCaIYs58P5dQPO5H5eKqlq0c9_dT-ekGDZ7PdbJL_cA4fFIKmfyqvvZhwURVWpsSvvY9635A0aK2t4GYKugnM5VdNwLwjbH9nqSvRGvKieDQhR2l_1WX9Zw/s320/Google+Best+Practie+Logo.png" width="320" /></a></div> <br /> Today, people have higher expectations of ads than ever. It’s never been more important to tailor messages to the right people at the right moment as they engage in blogs, news sites and more across the web.<br /> <br /> We’ve put together a new guide, <a href="https://support.google.com/adwords/answer/6382966?utm_source=inside-adwords&utm_medium=blog-post&utm_campaign=gdn-bp" target="_blank">Making the Most of Display Advertising</a>, to help you deliver relevant ads and efficient results on the Google Display Network. The guide touches on topics such as:<br /> <ul style="text-align: left;"> <li>Reaching the right audience at the right moment </li> <li>Matching the message to the moment </li> <li>Optimizing for performance </li> </ul> Check out these <a href="https://support.google.com/adwords/answer/6382966?utm_source=inside-adwords&utm_medium=blog-post&utm_campaign=gdn-bp" target="_blank">display advertising best practices</a> to deliver on consumers’ expectations and drive more sales for your business.<br /> <br /> <i>Want to stay on top of even more Best Practices? <a href="https://getsubscriptions.withgoogle.com/newsletter/googleads/signup?utm_source=Inside-Adwords&utm_medium=blog-post&utm_campaign=reporting-guide-announcement" target="_blank">Sign up</a> to receive our monthly newsletter. </i><br /> <br /> <i>Posted by Matt Lawson, Director, Performance Ads Marketing</i></div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </noscript> </div> </div> <div class='share'> <span class='gplus-share social-wrapper' data-href='https://plus.google.com/share?url=https://adwords.googleblog.com/2016/04/guide-to-programmatic-remarketing-google-display-network.html'> <img alt='Share on Google+' height='24' src='https://www.gstatic.com/images/branding/google_plus/2x/ic_w_post_gplus_black_24dp.png' width='24'/> </span> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Inside AdWords:Making the Most of Display Advertising - Google Best Practices&url=https://adwords.googleblog.com/2016/04/guide-to-programmatic-remarketing-google-display-network.html&via=adwords'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://adwords.googleblog.com/2016/04/guide-to-programmatic-remarketing-google-display-network.html'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> <div class='post-footer'> <div class='cmt_iframe_holder' data-href='https://adwords.googleblog.com/2016/04/guide-to-programmatic-remarketing-google-display-network.html' data-viewtype='FILTERED_POSTMOD'></div> <a href='https://plus.google.com/112374322230920073195' rel='author' style='display:none;'> Google </a> <div class='label-footer'> <span class='labels-caption'> Labels: </span> <span class='labels'> <a class='label' href='https://adwords.googleblog.com/search/label/Best%20practices' rel='tag'> Best practices </a> , <a class='label' href='https://adwords.googleblog.com/search/label/Display%20Ads' rel='tag'> Display Ads </a> , <a class='label' href='https://adwords.googleblog.com/search/label/Display%20Network' rel='tag'> Display Network </a> , <a class='label' href='https://adwords.googleblog.com/search/label/Google%20Display%20Network' rel='tag'> Google Display Network </a> , <a class='label' href='https://adwords.googleblog.com/search/label/programmatic%20remarketing' rel='tag'> programmatic remarketing </a> </span> </div> </div> </div> <div class='post' data-id='2623911109491103178' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://adwords.googleblog.com/2014/04/post-ads-now-available-to-all.html' itemprop='url' title='+Post ads now available to all advertisers and support Hangouts on Air'> +Post ads now available to all advertisers and support Hangouts on Air </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> Wednesday, April 16, 2014 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> <div dir="ltr" style="text-align: left;" trbidi="on"> Last December, we introduced <a href="https://plus.google.com/+EranArkin/posts/AL3u1z3A82o">+Post ads</a> to a limited number of advertisers as a new way to amplify content and create conversations across the web. +Post ads let you to take a piece of your public Google+ content, like a photo or video, and turn it into an <a href="//www.google.com/think/products/engagement-ads.html">engagement ad</a> that runs across the Google Display Network.<br /> <br /> Starting today, +Post ads are available to all advertisers who meet a minimum threshold <a href="https://support.google.com/adwords/answer/3265384">of Google+ followers</a>. We’re also piloting two new features - promoted Hangouts on Air and automatic post promotion - to help you create compelling ad experiences and make it easier to extend the reach of your social content.<br /> <br /> <b>Partner success</b><br /> +Post ads are already helping advertisers run creative campaigns that make the entire web their social stream. For example:<br /> <br /> For the launch of the 2014 Corolla, Toyota USA sought to drive consideration from a younger audience by promoting their Google+ content with +Post ads. For this campaign, Toyota USA saw a 50% higher engagement rate than the <a href="http://www.richmediagallery.com/resources/benchmarks/">industry average</a> for rich media ads.<br /> <table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody> <tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgGBLmwZ4AG75WaIlTdRKEcaEcDRyMOPuv1zcRZ9nuj413Bkuc92ai6K_OxlrmwHmU1lYfxKN68nipSOE_mqEDZ1JPOZn1AEa1sUW9uZ7Jae80Ds2rJAyp1XUxU_S0RGGLQI-NrxA/s1600/Blog+-Toyota.png" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgGBLmwZ4AG75WaIlTdRKEcaEcDRyMOPuv1zcRZ9nuj413Bkuc92ai6K_OxlrmwHmU1lYfxKN68nipSOE_mqEDZ1JPOZn1AEa1sUW9uZ7Jae80Ds2rJAyp1XUxU_S0RGGLQI-NrxA/s1600/Blog+-Toyota.png" width="312" /></a></td></tr> <tr><td class="tr-caption" style="text-align: center;">Click to see the Toyota case study</td></tr> </tbody></table> To raise awareness with their potential customers, prAna, a yoga and climbing inspired apparel company, incorporated +Post ads into their existing AdWords display campaigns. “We focused on highly targeted audiences that best reflect the interests of our core consumers, such as yoga, climbing, outdoor lifestyle etc. We chose the most hyper relevant Google+ content to promote to each targeted audience, to ensure high engagement rates,” says Karen Hardy Online Marketing Manager.<br /> <br /> The European Parliament worked with Ogilvy Brussels to run a campaign in 11 countries encouraging European citizens to cast their votes in the upcoming EU elections. Koen Van Impe, CEO Ogilvy Brussels, found the combination of an easy to create ad, the potential reach and targeting of the Google Display Network, and the powerful ad format promising and saw engagement rates that were 50% to 100% higher, and at a lower cost-per-engagement, than previous campaigns.<br /> <table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody> <tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiPzfd-RPOTpJUG9mJZnpWC5jaNpOwH6SYRDQT4qIXBIJ0wG8gh3rOT-Lw4lXhc8oMrb7CJMs4uzouy8r3UPyGKRI9SQ9XQupyXMt2Ntw553eyszY__O_Ji7z__-7MpXSXyYy0V-A/s1600/blog-European+Parliament.png" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="117" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiPzfd-RPOTpJUG9mJZnpWC5jaNpOwH6SYRDQT4qIXBIJ0wG8gh3rOT-Lw4lXhc8oMrb7CJMs4uzouy8r3UPyGKRI9SQ9XQupyXMt2Ntw553eyszY__O_Ji7z__-7MpXSXyYy0V-A/s1600/blog-European+Parliament.png" width="320" /></a></td></tr> <tr><td class="tr-caption" style="text-align: center;">Click to enlarge</td></tr> </tbody></table> <b>Promoting Hangouts on Air across the web</b><br /> You can now promote your Hangout on Air with +Post ads that lets users take specific actions before, during, and after the broadcast. Users can RSVP prior to the Hangout, watch the broadcast live, and view a recording after the event.<br /> <br /> ASOS hosted a shoppable Hangout where fans could check out styles and make purchases from a collection created in collaboration with a global activewear brand. The event was promoted live in a +Post ad, driving awareness and live tune-ins of the event on relevant web sites. In total, 71% of live viewers for the Hangout watched from a +Post ad.<br /> <table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody> <tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjtAR3tF7wmU0iqqmfZwolTkXIcXcpCc_hRw6mPKGbjd45-K81V0oDIMgmRFuzXydGx9db8pQCTjjRFem6tYbcpXxOQ7ZQSPgnHb8dU__RoyibPZVm2yue0Q7disZDvtlpcCEycPA/s1600/blog-post-asos-v2.png" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjtAR3tF7wmU0iqqmfZwolTkXIcXcpCc_hRw6mPKGbjd45-K81V0oDIMgmRFuzXydGx9db8pQCTjjRFem6tYbcpXxOQ7ZQSPgnHb8dU__RoyibPZVm2yue0Q7disZDvtlpcCEycPA/s1600/blog-post-asos-v2.png" width="197" /></a></td></tr> <tr><td class="tr-caption" style="text-align: center;">Promoted Hangout on Air</td></tr> </tbody></table> <div class="separator" style="clear: both; text-align: center;"> </div> <b>Automatically promote your most recent post</b><br /> At any given moment, there is someone interested in your brand, but it’s challenging to make sure you reach people at every moment that matters. Now you can automatically promote your most recent Google+ post, and pay only when people engage with your content, extending the reach of your social content across the web. <br /> <br /> Lean more about +Post ads and Google+ by visiting the <a href="//google.com/+/brands">Google+ for brands site</a>.<br /> <br /> <i>Posted by Eran Arkin, Product Manager, Social Display Ads</i></div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </script> <noscript> <div dir="ltr" style="text-align: left;" trbidi="on"> Last December, we introduced <a href="https://plus.google.com/+EranArkin/posts/AL3u1z3A82o">+Post ads</a> to a limited number of advertisers as a new way to amplify content and create conversations across the web. +Post ads let you to take a piece of your public Google+ content, like a photo or video, and turn it into an <a href="//www.google.com/think/products/engagement-ads.html">engagement ad</a> that runs across the Google Display Network.<br /> <br /> Starting today, +Post ads are available to all advertisers who meet a minimum threshold <a href="https://support.google.com/adwords/answer/3265384">of Google+ followers</a>. We’re also piloting two new features - promoted Hangouts on Air and automatic post promotion - to help you create compelling ad experiences and make it easier to extend the reach of your social content.<br /> <br /> <b>Partner success</b><br /> +Post ads are already helping advertisers run creative campaigns that make the entire web their social stream. For example:<br /> <br /> For the launch of the 2014 Corolla, Toyota USA sought to drive consideration from a younger audience by promoting their Google+ content with +Post ads. For this campaign, Toyota USA saw a 50% higher engagement rate than the <a href="http://www.richmediagallery.com/resources/benchmarks/">industry average</a> for rich media ads.<br /> <table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody> <tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgGBLmwZ4AG75WaIlTdRKEcaEcDRyMOPuv1zcRZ9nuj413Bkuc92ai6K_OxlrmwHmU1lYfxKN68nipSOE_mqEDZ1JPOZn1AEa1sUW9uZ7Jae80Ds2rJAyp1XUxU_S0RGGLQI-NrxA/s1600/Blog+-Toyota.png" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgGBLmwZ4AG75WaIlTdRKEcaEcDRyMOPuv1zcRZ9nuj413Bkuc92ai6K_OxlrmwHmU1lYfxKN68nipSOE_mqEDZ1JPOZn1AEa1sUW9uZ7Jae80Ds2rJAyp1XUxU_S0RGGLQI-NrxA/s1600/Blog+-Toyota.png" width="312" /></a></td></tr> <tr><td class="tr-caption" style="text-align: center;">Click to see the Toyota case study</td></tr> </tbody></table> To raise awareness with their potential customers, prAna, a yoga and climbing inspired apparel company, incorporated +Post ads into their existing AdWords display campaigns. “We focused on highly targeted audiences that best reflect the interests of our core consumers, such as yoga, climbing, outdoor lifestyle etc. We chose the most hyper relevant Google+ content to promote to each targeted audience, to ensure high engagement rates,” says Karen Hardy Online Marketing Manager.<br /> <br /> The European Parliament worked with Ogilvy Brussels to run a campaign in 11 countries encouraging European citizens to cast their votes in the upcoming EU elections. Koen Van Impe, CEO Ogilvy Brussels, found the combination of an easy to create ad, the potential reach and targeting of the Google Display Network, and the powerful ad format promising and saw engagement rates that were 50% to 100% higher, and at a lower cost-per-engagement, than previous campaigns.<br /> <table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody> <tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiPzfd-RPOTpJUG9mJZnpWC5jaNpOwH6SYRDQT4qIXBIJ0wG8gh3rOT-Lw4lXhc8oMrb7CJMs4uzouy8r3UPyGKRI9SQ9XQupyXMt2Ntw553eyszY__O_Ji7z__-7MpXSXyYy0V-A/s1600/blog-European+Parliament.png" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="117" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiPzfd-RPOTpJUG9mJZnpWC5jaNpOwH6SYRDQT4qIXBIJ0wG8gh3rOT-Lw4lXhc8oMrb7CJMs4uzouy8r3UPyGKRI9SQ9XQupyXMt2Ntw553eyszY__O_Ji7z__-7MpXSXyYy0V-A/s1600/blog-European+Parliament.png" width="320" /></a></td></tr> <tr><td class="tr-caption" style="text-align: center;">Click to enlarge</td></tr> </tbody></table> <b>Promoting Hangouts on Air across the web</b><br /> You can now promote your Hangout on Air with +Post ads that lets users take specific actions before, during, and after the broadcast. Users can RSVP prior to the Hangout, watch the broadcast live, and view a recording after the event.<br /> <br /> ASOS hosted a shoppable Hangout where fans could check out styles and make purchases from a collection created in collaboration with a global activewear brand. The event was promoted live in a +Post ad, driving awareness and live tune-ins of the event on relevant web sites. In total, 71% of live viewers for the Hangout watched from a +Post ad.<br /> <table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody> <tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjtAR3tF7wmU0iqqmfZwolTkXIcXcpCc_hRw6mPKGbjd45-K81V0oDIMgmRFuzXydGx9db8pQCTjjRFem6tYbcpXxOQ7ZQSPgnHb8dU__RoyibPZVm2yue0Q7disZDvtlpcCEycPA/s1600/blog-post-asos-v2.png" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjtAR3tF7wmU0iqqmfZwolTkXIcXcpCc_hRw6mPKGbjd45-K81V0oDIMgmRFuzXydGx9db8pQCTjjRFem6tYbcpXxOQ7ZQSPgnHb8dU__RoyibPZVm2yue0Q7disZDvtlpcCEycPA/s1600/blog-post-asos-v2.png" width="197" /></a></td></tr> <tr><td class="tr-caption" style="text-align: center;">Promoted Hangout on Air</td></tr> </tbody></table> <div class="separator" style="clear: both; text-align: center;"> </div> <b>Automatically promote your most recent post</b><br /> At any given moment, there is someone interested in your brand, but it’s challenging to make sure you reach people at every moment that matters. Now you can automatically promote your most recent Google+ post, and pay only when people engage with your content, extending the reach of your social content across the web. <br /> <br /> Lean more about +Post ads and Google+ by visiting the <a href="//google.com/+/brands">Google+ for brands site</a>.<br /> <br /> <i>Posted by Eran Arkin, Product Manager, Social Display Ads</i></div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </noscript> </div> </div> <div class='share'> <span class='gplus-share social-wrapper' data-href='https://plus.google.com/share?url=https://adwords.googleblog.com/2014/04/post-ads-now-available-to-all.html'> <img alt='Share on Google+' height='24' src='https://www.gstatic.com/images/branding/google_plus/2x/ic_w_post_gplus_black_24dp.png' width='24'/> </span> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Inside AdWords:+Post ads now available to all advertisers and support Hangouts on Air&url=https://adwords.googleblog.com/2014/04/post-ads-now-available-to-all.html&via=adwords'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://adwords.googleblog.com/2014/04/post-ads-now-available-to-all.html'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> <div class='post-footer'> <div class='cmt_iframe_holder' data-href='https://adwords.googleblog.com/2014/04/post-ads-now-available-to-all.html' data-viewtype='FILTERED_POSTMOD'></div> <a href='https://plus.google.com/112374322230920073195' rel='author' style='display:none;'> Google </a> <div class='label-footer'> <span class='labels-caption'> Labels: </span> <span class='labels'> <a class='label' href='https://adwords.googleblog.com/search/label/Display%20Ads' rel='tag'> Display Ads </a> , <a class='label' href='https://adwords.googleblog.com/search/label/Hangout%20on%20Air' rel='tag'> Hangout on Air </a> , <a class='label' href='https://adwords.googleblog.com/search/label/Updates' rel='tag'> Updates </a> </span> </div> </div> </div> <div class='post' data-id='713838651639818' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://adwords.googleblog.com/2013/11/select-new-better-performing-campaign.html' itemprop='url' title='Select a new, better performing campaign type for acquiring customers on Search and Display'> Select a new, better performing campaign type for acquiring customers on Search and Display </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> Monday, November 04, 2013 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> <div dir="ltr" style="text-align: left;" trbidi="on"> People are always looking to connect with useful information in the moments that matter - whether searching on keywords related to a product or reading highly relevant content on websites beyond search. Starting today we’re offering a new way for advertisers to reach people as they visit Google and sites across the web: <i>Search Network with Display Select</i>.<br /> <br /> <i>Search Network with Display Select</i> extends the reach of your search campaigns to the Google Display Network (GDN). The GDN reaches 90% of the global online audience (Comscore September 2013) and includes 2 million publisher sites, like weather.com. Upgrading existing search campaigns to <i>Search Network with Display Select </i>is easy. In a few steps and without extra work, you could gain 15% more customers* by showing your ads at the right moments across search and the web.<br /> <div class="separator" style="clear: both; text-align: center;"> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiYKv21F3kD80a6bWKvTnT5t0fnbnOy5qa_SCZOM3grkGakSEJTghpEZSYrrOdhwEj7TJso72S0a-KnDGGoVnWTWiBQpSwrebreQXJDnlDRXoZ0LF07bf_CJTMPlG60i69eV18GSw/s1600/png;base6438bfc22dbacb9617.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiYKv21F3kD80a6bWKvTnT5t0fnbnOy5qa_SCZOM3grkGakSEJTghpEZSYrrOdhwEj7TJso72S0a-KnDGGoVnWTWiBQpSwrebreQXJDnlDRXoZ0LF07bf_CJTMPlG60i69eV18GSw/s1600/png;base6438bfc22dbacb9617.png" /></a></div> <b>How is this different from the old campaign type? </b><br /> <br /> In addition to extending the reach of search campaigns, this new campaign type offers better results on the display network than the old <i>Search & Display Networks</i> campaign type.<br /> <br /> <i>Search Network with Display Select</i> uses improved signals and methods of predicting when and where your ads are likely to perform best, and sets a higher bar for when to show them. That means your ads are more likely to be shown to a smaller number of prospective customers, who are more likely to be interested in your offerings. Compared to the old campaign type, <b>initial tests show that advertisers, on average, could see a 35% higher click-through-rate, and a 35% lower cost-per-customer purchase</b> on the display portion of their <i>Search Network with Display Select</i> campaigns.*<br /> <div class="separator" style="clear: both; text-align: center;"> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjk6O2wLPCILl6Rrvyj37Ghm7OCQXg9DcpjnxI4JvceQTueigkdWu8JFHxhUU4pckrA2t7TyJWNmFfq6s7lenbZqnFusxLLpuYTCK7ldwZJS4eFfVqeLY4rQX6Js6TC_ogAwNN2Yw/s1600/before-after.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="356" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjk6O2wLPCILl6Rrvyj37Ghm7OCQXg9DcpjnxI4JvceQTueigkdWu8JFHxhUU4pckrA2t7TyJWNmFfq6s7lenbZqnFusxLLpuYTCK7ldwZJS4eFfVqeLY4rQX6Js6TC_ogAwNN2Yw/s640/before-after.png" width="640" /></a></div> <b>When to use the new Search Network with Display Select campaign type:</b><br /> <ol style="text-align: left;"> <li>If you’re running <b><i>Search Network only </i>campaigns</b>, consider trying this new campaign type for additional high quality traffic with no extra management required. When you enable <i>Search Networks with Display Select</i>, your search ads will be eligible to appear on both Google and pages with relevant keywords across the web. The majority of your campaign will still run on search, with a boost of high-performing placements in display. </li> <li>If you’re running a <b><i>Search & Display Networks </i>campaign</b>, consider switching to <i>Search Networks with Display Select </i>for better ROI.*</li> </ol> If you currently run Search and Display campaigns <b>separately</b>, we recommend you keep them separate for greater bidding, budgeting and targeting flexibility.<br /> <br /> <b>Upgrading to Search Network with Display Select</b><br /> <br /> <i>Search Network with Display Select</i> is now the best option for advertisers running ads across search and display within a single campaign. So starting today and over the next few weeks, we'll be removing the current <i>Search & Display Networks</i> campaign type in the AdWords interface, and we're encouraging advertisers to switch existing campaigns to <i>Search Network with Display Select</i>. We've created a quick workflow in the AdWords interface that makes switching easy. Step-by-step instructions are also available in the AdWords Help Center. Please <a href="https://support.google.com/adwords/answer/3437721" target="_blank">visit here to learn more</a>.<br /> <br /> <i>Posted by Ahmad Anvari, Product Manager</i><br /> <br /> <i>*Based on initial test results, the average customer could see a 35% higher click-thru-rate and 35% lower CPA on the display portion of their new Search Networks with Display Select campaigns compared to existing Search & Display Networks campaigns.  Based on initial test results, the average customer could also see 10-15% incremental conversions compared with Search Network only campaigns. Individual campaign performance may vary.</i></div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </script> <noscript> <div dir="ltr" style="text-align: left;" trbidi="on"> People are always looking to connect with useful information in the moments that matter - whether searching on keywords related to a product or reading highly relevant content on websites beyond search. Starting today we’re offering a new way for advertisers to reach people as they visit Google and sites across the web: <i>Search Network with Display Select</i>.<br /> <br /> <i>Search Network with Display Select</i> extends the reach of your search campaigns to the Google Display Network (GDN). The GDN reaches 90% of the global online audience (Comscore September 2013) and includes 2 million publisher sites, like weather.com. Upgrading existing search campaigns to <i>Search Network with Display Select </i>is easy. In a few steps and without extra work, you could gain 15% more customers* by showing your ads at the right moments across search and the web.<br /> <div class="separator" style="clear: both; text-align: center;"> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiYKv21F3kD80a6bWKvTnT5t0fnbnOy5qa_SCZOM3grkGakSEJTghpEZSYrrOdhwEj7TJso72S0a-KnDGGoVnWTWiBQpSwrebreQXJDnlDRXoZ0LF07bf_CJTMPlG60i69eV18GSw/s1600/png;base6438bfc22dbacb9617.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiYKv21F3kD80a6bWKvTnT5t0fnbnOy5qa_SCZOM3grkGakSEJTghpEZSYrrOdhwEj7TJso72S0a-KnDGGoVnWTWiBQpSwrebreQXJDnlDRXoZ0LF07bf_CJTMPlG60i69eV18GSw/s1600/png;base6438bfc22dbacb9617.png" /></a></div> <b>How is this different from the old campaign type? </b><br /> <br /> In addition to extending the reach of search campaigns, this new campaign type offers better results on the display network than the old <i>Search & Display Networks</i> campaign type.<br /> <br /> <i>Search Network with Display Select</i> uses improved signals and methods of predicting when and where your ads are likely to perform best, and sets a higher bar for when to show them. That means your ads are more likely to be shown to a smaller number of prospective customers, who are more likely to be interested in your offerings. Compared to the old campaign type, <b>initial tests show that advertisers, on average, could see a 35% higher click-through-rate, and a 35% lower cost-per-customer purchase</b> on the display portion of their <i>Search Network with Display Select</i> campaigns.*<br /> <div class="separator" style="clear: both; text-align: center;"> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjk6O2wLPCILl6Rrvyj37Ghm7OCQXg9DcpjnxI4JvceQTueigkdWu8JFHxhUU4pckrA2t7TyJWNmFfq6s7lenbZqnFusxLLpuYTCK7ldwZJS4eFfVqeLY4rQX6Js6TC_ogAwNN2Yw/s1600/before-after.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="356" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjk6O2wLPCILl6Rrvyj37Ghm7OCQXg9DcpjnxI4JvceQTueigkdWu8JFHxhUU4pckrA2t7TyJWNmFfq6s7lenbZqnFusxLLpuYTCK7ldwZJS4eFfVqeLY4rQX6Js6TC_ogAwNN2Yw/s640/before-after.png" width="640" /></a></div> <b>When to use the new Search Network with Display Select campaign type:</b><br /> <ol style="text-align: left;"> <li>If you’re running <b><i>Search Network only </i>campaigns</b>, consider trying this new campaign type for additional high quality traffic with no extra management required. When you enable <i>Search Networks with Display Select</i>, your search ads will be eligible to appear on both Google and pages with relevant keywords across the web. The majority of your campaign will still run on search, with a boost of high-performing placements in display. </li> <li>If you’re running a <b><i>Search & Display Networks </i>campaign</b>, consider switching to <i>Search Networks with Display Select </i>for better ROI.*</li> </ol> If you currently run Search and Display campaigns <b>separately</b>, we recommend you keep them separate for greater bidding, budgeting and targeting flexibility.<br /> <br /> <b>Upgrading to Search Network with Display Select</b><br /> <br /> <i>Search Network with Display Select</i> is now the best option for advertisers running ads across search and display within a single campaign. So starting today and over the next few weeks, we'll be removing the current <i>Search & Display Networks</i> campaign type in the AdWords interface, and we're encouraging advertisers to switch existing campaigns to <i>Search Network with Display Select</i>. We've created a quick workflow in the AdWords interface that makes switching easy. Step-by-step instructions are also available in the AdWords Help Center. Please <a href="https://support.google.com/adwords/answer/3437721" target="_blank">visit here to learn more</a>.<br /> <br /> <i>Posted by Ahmad Anvari, Product Manager</i><br /> <br /> <i>*Based on initial test results, the average customer could see a 35% higher click-thru-rate and 35% lower CPA on the display portion of their new Search Networks with Display Select campaigns compared to existing Search & Display Networks campaigns.  Based on initial test results, the average customer could also see 10-15% incremental conversions compared with Search Network only campaigns. Individual campaign performance may vary.</i></div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </noscript> </div> </div> <div class='share'> <span class='gplus-share social-wrapper' data-href='https://plus.google.com/share?url=https://adwords.googleblog.com/2013/11/select-new-better-performing-campaign.html'> <img alt='Share on Google+' height='24' src='https://www.gstatic.com/images/branding/google_plus/2x/ic_w_post_gplus_black_24dp.png' width='24'/> </span> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Inside AdWords:Select a new, better performing campaign type for acquiring customers on Search and Display&url=https://adwords.googleblog.com/2013/11/select-new-better-performing-campaign.html&via=adwords'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://adwords.googleblog.com/2013/11/select-new-better-performing-campaign.html'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> <div class='post-footer'> <div class='cmt_iframe_holder' data-href='https://adwords.googleblog.com/2013/11/select-new-better-performing-campaign.html' data-viewtype='FILTERED_POSTMOD'></div> <a href='https://plus.google.com/112374322230920073195' rel='author' style='display:none;'> Google </a> <div class='label-footer'> <span class='labels-caption'> Labels: </span> <span class='labels'> <a class='label' href='https://adwords.googleblog.com/search/label/Display%20Ads' rel='tag'> Display Ads </a> , <a class='label' href='https://adwords.googleblog.com/search/label/Display%20Network' rel='tag'> Display Network </a> , <a class='label' href='https://adwords.googleblog.com/search/label/Search%20Ads' rel='tag'> Search Ads </a> , <a class='label' href='https://adwords.googleblog.com/search/label/Updates' rel='tag'> Updates </a> </span> </div> </div> </div> <div class='post' data-id='3134828276143199809' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://adwords.googleblog.com/2013/08/all-your-display-planning-and-targeting.html' itemprop='url' title='All your display planning and targeting needs, all in one place'> All your display planning and targeting needs, all in one place </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> Friday, August 02, 2013 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> <div dir="ltr" style="text-align: left;" trbidi="on"> For some time now we've been working to unify all our helpful AdWords display tools in one easy and streamlined location. Today we're taking another big step in that direction by integrating three of our classic tools — The <a href="//www.google.com/ads/innovations/ctt.html" target="_blank">Contextual Targeting Tool</a>, the <a href="https://support.google.com/adwords/answer/179238" target="_blank">Placement Tool</a> and the Google Ad Planner — into the new <a href="//www.google.com/think/products/display-planner.html" target="_blank">Google Display Planner</a>. As we mentioned in an <a href="http://adwords.blogspot.com/2013/04/easier-planning-better-reporting-new.html" target="_blank">earlier blog post</a>, Display Planner is our new unified research and planning tool, bringing you targeting ideas and estimates that can help you build better display campaigns.<br /> <br /> All the functionality you're used to is now part of Display Planner — and with all the tools in one place, everything's easier. Display Planner is built into AdWords, so with one click you can add all the keywords, placements, or other targeting ideas you choose directly into your campaigns. Display Planner also makes them easy to download and share with your team members.<br /> <br /> The Contextual Targeting Tool and the Placement Tool will be sunsetted in the next few days, and Google Ad Planner will be deprecated in early September. If you use Google Ad Planner and have existing media plans and site lists, you should export and save them in the next few weeks. <br /> <br /> <b>Learn More</b><br /> For more information on transitioning to Display Planner please check out the <a href="https://support.google.com/adwords/answer/3278806" target="_blank">Guide to Display Planner for AdPlanner</a> users and make sure to sign up <a href="http://vshow.on24.com/vshow/learnwebinars#exhibits/Upcoming" target="_blank">here</a> for our Display Planner Webinar on September 18th, 2013 1pm EST! <br /> <br /> Ready to start using Display Planner now? You'll find it in the Tools and Analysis menu in your AdWords account.<br /> <br /> <br /> <div center="center" style="text-align: center;" text-align:="text-align:"> <iframe allowfullscreen="allowfullscreen" frameborder="0" height="266" mozallowfullscreen="mozallowfullscreen" src="https://www.youtube.com/embed/tmS7iTqnmwQ?feature=player_embedded" webkitallowfullscreen="webkitallowfullscreen" width="320"></iframe></div> <br /> <br /> <i>Posted by Max Cohen, Product Manager Google Display Network</i></div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </script> <noscript> <div dir="ltr" style="text-align: left;" trbidi="on"> For some time now we've been working to unify all our helpful AdWords display tools in one easy and streamlined location. Today we're taking another big step in that direction by integrating three of our classic tools — The <a href="//www.google.com/ads/innovations/ctt.html" target="_blank">Contextual Targeting Tool</a>, the <a href="https://support.google.com/adwords/answer/179238" target="_blank">Placement Tool</a> and the Google Ad Planner — into the new <a href="//www.google.com/think/products/display-planner.html" target="_blank">Google Display Planner</a>. As we mentioned in an <a href="http://adwords.blogspot.com/2013/04/easier-planning-better-reporting-new.html" target="_blank">earlier blog post</a>, Display Planner is our new unified research and planning tool, bringing you targeting ideas and estimates that can help you build better display campaigns.<br /> <br /> All the functionality you're used to is now part of Display Planner — and with all the tools in one place, everything's easier. Display Planner is built into AdWords, so with one click you can add all the keywords, placements, or other targeting ideas you choose directly into your campaigns. Display Planner also makes them easy to download and share with your team members.<br /> <br /> The Contextual Targeting Tool and the Placement Tool will be sunsetted in the next few days, and Google Ad Planner will be deprecated in early September. If you use Google Ad Planner and have existing media plans and site lists, you should export and save them in the next few weeks. <br /> <br /> <b>Learn More</b><br /> For more information on transitioning to Display Planner please check out the <a href="https://support.google.com/adwords/answer/3278806" target="_blank">Guide to Display Planner for AdPlanner</a> users and make sure to sign up <a href="http://vshow.on24.com/vshow/learnwebinars#exhibits/Upcoming" target="_blank">here</a> for our Display Planner Webinar on September 18th, 2013 1pm EST! <br /> <br /> Ready to start using Display Planner now? You'll find it in the Tools and Analysis menu in your AdWords account.<br /> <br /> <br /> <div center="center" style="text-align: center;" text-align:="text-align:"> <iframe allowfullscreen="allowfullscreen" frameborder="0" height="266" mozallowfullscreen="mozallowfullscreen" src="https://www.youtube.com/embed/tmS7iTqnmwQ?feature=player_embedded" webkitallowfullscreen="webkitallowfullscreen" width="320"></iframe></div> <br /> <br /> <i>Posted by Max Cohen, Product Manager Google Display Network</i></div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </noscript> </div> </div> <div class='share'> <span class='gplus-share social-wrapper' data-href='https://plus.google.com/share?url=https://adwords.googleblog.com/2013/08/all-your-display-planning-and-targeting.html'> <img alt='Share on Google+' height='24' src='https://www.gstatic.com/images/branding/google_plus/2x/ic_w_post_gplus_black_24dp.png' width='24'/> </span> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Inside AdWords:All your display planning and targeting needs, all in one place&url=https://adwords.googleblog.com/2013/08/all-your-display-planning-and-targeting.html&via=adwords'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://adwords.googleblog.com/2013/08/all-your-display-planning-and-targeting.html'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> <div class='post-footer'> <div class='cmt_iframe_holder' data-href='https://adwords.googleblog.com/2013/08/all-your-display-planning-and-targeting.html' data-viewtype='FILTERED_POSTMOD'></div> <a href='https://plus.google.com/112374322230920073195' rel='author' style='display:none;'> Google </a> <div class='label-footer'> <span class='labels-caption'> Labels: </span> <span class='labels'> <a class='label' href='https://adwords.googleblog.com/search/label/Display%20Ads' rel='tag'> Display Ads </a> , <a class='label' href='https://adwords.googleblog.com/search/label/Updates' rel='tag'> Updates </a> </span> </div> </div> </div> <div class='post' data-id='1543687021296083494' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://adwords.googleblog.com/2013/07/google-catalogs-in-lightbox-scalable.html' itemprop='url' title='Google Catalogs in Lightbox -- a scalable way to distribute eCatalogs'> Google Catalogs in Lightbox -- a scalable way to distribute eCatalogs </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> Tuesday, July 09, 2013 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> <div dir="ltr" style="text-align: left;" trbidi="on"> Google’s <a href="//www.google.com/think/products/lightbox-ads.html" target="_blank">Lightbox ad format</a> -- a part of the <a href="//www.google.com/think/products/engagement-ads.html" target="_blank">Engagement Ads</a> family, which consists of interactive ad formats that let advertisers create and scale brand messages across the web, while only paying when a user engages with the ad -- has seen a great deal of <a href="http://adwords.blogspot.com/2013/03/the-brand-revolution-is-underway.html" target="_blank">momentum</a> since its launch in March.<br /> <br /> Today we are announcing a brand new capability within this format – Google Catalogs in Lightbox.<br /> <br /> Brands invest heavily in creating beautiful stories in their printed catalogs, and we want to make it easy for our users to connect with relevant, digitized versions of these catalogs around the web. With Google Catalogs in Lightbox, users can easily flip through the digital catalogs, to see the latest product selections, check product prices, and visit product pages without ever leaving the original page they were browsing. Advertisers pay on a Cost-per-Engagement (CPE) basis -- meaning that they pay when a user chooses to read their catalog. And with access to metrics like page flips and product views, advertisers have more customer insight than ever before.<br /> <br /> We have received positive feedback on this format from users, advertisers and publishers. Users have responded well to the beautiful, immersive catalog experience. Advertisers have found it easy to create online catalogs within hours, using their existing PDFs and <a href="https://support.google.com/merchants/answer/188493" target="_blank">Google Merchant Center</a> feeds. And finally, our publisher partners that have run Lightbox formats have seen their CPMs <a href="http://adwords.blogspot.com/2013/03/the-brand-revolution-is-underway.html" target="_blank">as much as double</a>.<br /> <br /> One of our beta partners, <a href="http://www.discoveramerica.com/" target="_blank">Brand USA</a>, an organization that promotes international tourism to the United States, used Google Catalogs in Lightbox to showcase an interactive US travel guide to Canadian tourists. They digitized their existing print tourism guide and achieved massive distribution of their catalog online, reaching a fifth of the Canadian population, and actively engaging 1 in 40 Canadians.<br /> <div style="text-align: center;"> <br /></div> <div style="text-align: center;"> <iframe allowfullscreen="" frameborder="0" height="315" src="//www.youtube.com/embed/ah3Olt4Hyjk" width="420"></iframe> </div> <div style="text-align: center;"> <br /></div> To get started, including help with digitizing your catalog, contact your account team today.<br /> <br /> <i>Posted by James Beser, Sr. Product Manager</i> </div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </script> <noscript> <div dir="ltr" style="text-align: left;" trbidi="on"> Google’s <a href="//www.google.com/think/products/lightbox-ads.html" target="_blank">Lightbox ad format</a> -- a part of the <a href="//www.google.com/think/products/engagement-ads.html" target="_blank">Engagement Ads</a> family, which consists of interactive ad formats that let advertisers create and scale brand messages across the web, while only paying when a user engages with the ad -- has seen a great deal of <a href="http://adwords.blogspot.com/2013/03/the-brand-revolution-is-underway.html" target="_blank">momentum</a> since its launch in March.<br /> <br /> Today we are announcing a brand new capability within this format – Google Catalogs in Lightbox.<br /> <br /> Brands invest heavily in creating beautiful stories in their printed catalogs, and we want to make it easy for our users to connect with relevant, digitized versions of these catalogs around the web. With Google Catalogs in Lightbox, users can easily flip through the digital catalogs, to see the latest product selections, check product prices, and visit product pages without ever leaving the original page they were browsing. Advertisers pay on a Cost-per-Engagement (CPE) basis -- meaning that they pay when a user chooses to read their catalog. And with access to metrics like page flips and product views, advertisers have more customer insight than ever before.<br /> <br /> We have received positive feedback on this format from users, advertisers and publishers. Users have responded well to the beautiful, immersive catalog experience. Advertisers have found it easy to create online catalogs within hours, using their existing PDFs and <a href="https://support.google.com/merchants/answer/188493" target="_blank">Google Merchant Center</a> feeds. And finally, our publisher partners that have run Lightbox formats have seen their CPMs <a href="http://adwords.blogspot.com/2013/03/the-brand-revolution-is-underway.html" target="_blank">as much as double</a>.<br /> <br /> One of our beta partners, <a href="http://www.discoveramerica.com/" target="_blank">Brand USA</a>, an organization that promotes international tourism to the United States, used Google Catalogs in Lightbox to showcase an interactive US travel guide to Canadian tourists. They digitized their existing print tourism guide and achieved massive distribution of their catalog online, reaching a fifth of the Canadian population, and actively engaging 1 in 40 Canadians.<br /> <div style="text-align: center;"> <br /></div> <div style="text-align: center;"> <iframe allowfullscreen="" frameborder="0" height="315" src="//www.youtube.com/embed/ah3Olt4Hyjk" width="420"></iframe> </div> <div style="text-align: center;"> <br /></div> To get started, including help with digitizing your catalog, contact your account team today.<br /> <br /> <i>Posted by James Beser, Sr. Product Manager</i> </div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </noscript> </div> </div> <div class='share'> <span class='gplus-share social-wrapper' data-href='https://plus.google.com/share?url=https://adwords.googleblog.com/2013/07/google-catalogs-in-lightbox-scalable.html'> <img alt='Share on Google+' height='24' src='https://www.gstatic.com/images/branding/google_plus/2x/ic_w_post_gplus_black_24dp.png' width='24'/> </span> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Inside AdWords:Google Catalogs in Lightbox -- a scalable way to distribute eCatalogs&url=https://adwords.googleblog.com/2013/07/google-catalogs-in-lightbox-scalable.html&via=adwords'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://adwords.googleblog.com/2013/07/google-catalogs-in-lightbox-scalable.html'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> <div class='post-footer'> <div class='cmt_iframe_holder' data-href='https://adwords.googleblog.com/2013/07/google-catalogs-in-lightbox-scalable.html' data-viewtype='FILTERED_POSTMOD'></div> <a href='https://plus.google.com/112374322230920073195' rel='author' style='display:none;'> Google </a> <div class='label-footer'> <span class='labels-caption'> Labels: </span> <span class='labels'> <a class='label' href='https://adwords.googleblog.com/search/label/Display%20Ads' rel='tag'> Display Ads </a> </span> </div> </div> </div> <div class='post' data-id='6874652912501694338' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://adwords.googleblog.com/2013/06/introducing-new-way-for-brand.html' itemprop='url' title='Introducing a new way for brand advertisers to reach their ideal customer'> Introducing a new way for brand advertisers to reach their ideal customer </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> Thursday, June 27, 2013 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> <div dir="ltr" style="text-align: left;" trbidi="on"> Brand Advertisers often know who they want to reach, but connecting online with the audience that matters most to their brand at scale has proven to be a challenge. To help address this, we’re excited to announce the launch of Affinity Segments in AdWords and YouTube, which have been designed with TV-style audiences in mind to help solve the problem of connecting with ideal customers online. To understand someone’s affinity, our system takes into account the types of pages a user visits, along with how often and how long they spend there, associating <a href="http://adwords.blogspot.com/2011/06/reach-your-audience-with-interest.html" target="_blank">interest categories</a> with each person’s browser. Optimized for reach and frequency, Affinity Segments helps advertisers reach those most likely to enjoy their brand.<br /> <br /> <b>Make life easier</b><br /> With Affinity Segments, we make it easy by helping brand advertisers reach their ideal audience via 80 unique lifestyle segments based on <a href="http://adwords.blogspot.com/2011/06/reach-your-audience-with-interest.html" target="_blank">Interest Categories</a> and <a href="http://adwords.blogspot.com/2012/09/finding-your-audience-with-demographics.html" target="_blank">Demographics</a> . Brands can now reach their target audience at scale based on their interests – such as green living, fashion, or travel – and watch engagement grow.<br /> <br /> And it doesn’t stop there. We know that as an advertiser you’re probably used to buying audiences offline for TV, and we know how challenging buying an online audience can be. To make life even easier for you, we defined our affinity segments the same way you target your TV audiences, so you can achieve massive reach online using the same segments you use on TV.<br /> <br /> <b>Mazda Canada drives success using Affinity Segments</b><br /> Like most advertisers out there, Mazda Canada has been on the lookout for a solution that would enable them to reach precise audiences at scale. Over the past decade, the Mazda6 has undergone a few key redesigns – 2013 marked the launch of an all-new model combining Mazda’s signature design style with SKYACTIV Technology, its cutting-edge performance and fuel-saving technology, as well as some innovative safety features including Smart City Brake Support and Rear Cross Traffic Alert. The launch of this flagship vehicle demanded an innovative marketing approach: to build awareness of these technological advancements, inform consumers of the car’s new features, and drive them to the Mazda6 website to engage directly with the brand.<br /> <br /> <div style="text-align: center;"> <span id="docs-internal-guid-5a56d6e0-819c-fdee-b50f-7f033158deba"><img src="https://lh5.googleusercontent.com/_xFKSp0U1s8id4fXelMCjtWtm4ZdBwyzFdBp-QPcrPnQ0A88MfCFTCWGeKPuzi-H1b81AblyttgYNf2WjVUKTUB4ADWXtu9449eHvVDqQMS81e668jYuTgpZ" /></span></div> <div style="text-align: center;"> <span><i><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg8Hkz6LJBLCgzyhUz2OEzs-IOvnNy3gtU0NF27BMMiHnIEWrmWYNNtG__asa-7-NkurLMyDsy0qp6PQ04KbMqO6WcFJ6sH6pwJQMM0hyphenhyphenFicuO5x75QOZG46l0l55STvg78UVBAVw/s1600/Disp1.png" target="_blank"><span style="font-size: x-small;">Click to enlarge</span></a></i></span></div> <div style="text-align: center;"> <span><br /></span></div> They knew their target audience: male urban professionals who are typically interested in technology and up-to-date on all the latest gadgets and automotive advancements.<br /> <br /> Mazda Canada decided to give Affinity Segments a try, selecting the “technophile” segment to connect them with their ideal tech-savvy customers, who have demonstrated an interest in technology through visits to various websites focused on new gadgets.  By targeting the technophiles segment across Google Display, Mazda reinforced the messaging and impact of its television campaign geared to the same type of audience. Mazda saw impressive results and reached 10X more users than they were able to with previous campaigns, greatly exceeding their expectations.<br /> <br /> “Affinity Segments delivered perfectly for this campaign in allowing us to reach many users in a short period of time who we knew would have a predisposition to appreciate the Mazda6’s technology upgrades.” said Michael Tsang, Interactive Marketing Manager at Mazda Canada. As a result of their overwhelming success, Mazda Canada decided to integrate Affinity Segments into their online media mix for their other car models and as a vital component for their advertising efforts.<br /> <br /> <b>Connect with the people who care</b><br /> Affinity Segments offer broader reach by encompassing the broad passions that reflect a user’s lifestyle rather than niche curiosities.  Our wide variety of segments let you reach your perfect audience – from hardcore gamers, to foodies, to luxury shoppers, we have a high-reach segment designed to connect you with your ideal customers. If there isn’t a segment that is a perfect fit for your brand’s needs, you can contact your account manager to create a custom segment just for you.<br /> Consumers can also update their own interest categories through <a href="//www.google.com/ads/preferences/%E2%80%8E" target="_blank">Ads Settings</a> – which gives users control over the ads they see online.<br /> <br /> <b>Learn More</b><br /> Just like Mazda, you too can use Affinity Segments to expand your reach across the Google Display Network and focus on engaging with individuals who match what your brand is all about – delighting customers and creating future brand advocates.<br /> <br /> To find out how to get started with Affinity Segments today, visit our <a href="https://support.google.com/adwords/answer/2497941" target="_blank">Help Center</a> for more information.<br /> <br /> <i>Posted by Diya Jolly, Senior Product Manager</i></div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </script> <noscript> <div dir="ltr" style="text-align: left;" trbidi="on"> Brand Advertisers often know who they want to reach, but connecting online with the audience that matters most to their brand at scale has proven to be a challenge. To help address this, we’re excited to announce the launch of Affinity Segments in AdWords and YouTube, which have been designed with TV-style audiences in mind to help solve the problem of connecting with ideal customers online. To understand someone’s affinity, our system takes into account the types of pages a user visits, along with how often and how long they spend there, associating <a href="http://adwords.blogspot.com/2011/06/reach-your-audience-with-interest.html" target="_blank">interest categories</a> with each person’s browser. Optimized for reach and frequency, Affinity Segments helps advertisers reach those most likely to enjoy their brand.<br /> <br /> <b>Make life easier</b><br /> With Affinity Segments, we make it easy by helping brand advertisers reach their ideal audience via 80 unique lifestyle segments based on <a href="http://adwords.blogspot.com/2011/06/reach-your-audience-with-interest.html" target="_blank">Interest Categories</a> and <a href="http://adwords.blogspot.com/2012/09/finding-your-audience-with-demographics.html" target="_blank">Demographics</a> . Brands can now reach their target audience at scale based on their interests – such as green living, fashion, or travel – and watch engagement grow.<br /> <br /> And it doesn’t stop there. We know that as an advertiser you’re probably used to buying audiences offline for TV, and we know how challenging buying an online audience can be. To make life even easier for you, we defined our affinity segments the same way you target your TV audiences, so you can achieve massive reach online using the same segments you use on TV.<br /> <br /> <b>Mazda Canada drives success using Affinity Segments</b><br /> Like most advertisers out there, Mazda Canada has been on the lookout for a solution that would enable them to reach precise audiences at scale. Over the past decade, the Mazda6 has undergone a few key redesigns – 2013 marked the launch of an all-new model combining Mazda’s signature design style with SKYACTIV Technology, its cutting-edge performance and fuel-saving technology, as well as some innovative safety features including Smart City Brake Support and Rear Cross Traffic Alert. The launch of this flagship vehicle demanded an innovative marketing approach: to build awareness of these technological advancements, inform consumers of the car’s new features, and drive them to the Mazda6 website to engage directly with the brand.<br /> <br /> <div style="text-align: center;"> <span id="docs-internal-guid-5a56d6e0-819c-fdee-b50f-7f033158deba"><img src="https://lh5.googleusercontent.com/_xFKSp0U1s8id4fXelMCjtWtm4ZdBwyzFdBp-QPcrPnQ0A88MfCFTCWGeKPuzi-H1b81AblyttgYNf2WjVUKTUB4ADWXtu9449eHvVDqQMS81e668jYuTgpZ" /></span></div> <div style="text-align: center;"> <span><i><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg8Hkz6LJBLCgzyhUz2OEzs-IOvnNy3gtU0NF27BMMiHnIEWrmWYNNtG__asa-7-NkurLMyDsy0qp6PQ04KbMqO6WcFJ6sH6pwJQMM0hyphenhyphenFicuO5x75QOZG46l0l55STvg78UVBAVw/s1600/Disp1.png" target="_blank"><span style="font-size: x-small;">Click to enlarge</span></a></i></span></div> <div style="text-align: center;"> <span><br /></span></div> They knew their target audience: male urban professionals who are typically interested in technology and up-to-date on all the latest gadgets and automotive advancements.<br /> <br /> Mazda Canada decided to give Affinity Segments a try, selecting the “technophile” segment to connect them with their ideal tech-savvy customers, who have demonstrated an interest in technology through visits to various websites focused on new gadgets.  By targeting the technophiles segment across Google Display, Mazda reinforced the messaging and impact of its television campaign geared to the same type of audience. Mazda saw impressive results and reached 10X more users than they were able to with previous campaigns, greatly exceeding their expectations.<br /> <br /> “Affinity Segments delivered perfectly for this campaign in allowing us to reach many users in a short period of time who we knew would have a predisposition to appreciate the Mazda6’s technology upgrades.” said Michael Tsang, Interactive Marketing Manager at Mazda Canada. As a result of their overwhelming success, Mazda Canada decided to integrate Affinity Segments into their online media mix for their other car models and as a vital component for their advertising efforts.<br /> <br /> <b>Connect with the people who care</b><br /> Affinity Segments offer broader reach by encompassing the broad passions that reflect a user’s lifestyle rather than niche curiosities.  Our wide variety of segments let you reach your perfect audience – from hardcore gamers, to foodies, to luxury shoppers, we have a high-reach segment designed to connect you with your ideal customers. If there isn’t a segment that is a perfect fit for your brand’s needs, you can contact your account manager to create a custom segment just for you.<br /> Consumers can also update their own interest categories through <a href="//www.google.com/ads/preferences/%E2%80%8E" target="_blank">Ads Settings</a> – which gives users control over the ads they see online.<br /> <br /> <b>Learn More</b><br /> Just like Mazda, you too can use Affinity Segments to expand your reach across the Google Display Network and focus on engaging with individuals who match what your brand is all about – delighting customers and creating future brand advocates.<br /> <br /> To find out how to get started with Affinity Segments today, visit our <a href="https://support.google.com/adwords/answer/2497941" target="_blank">Help Center</a> for more information.<br /> <br /> <i>Posted by Diya Jolly, Senior Product Manager</i></div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </noscript> </div> </div> <div class='share'> <span class='gplus-share social-wrapper' data-href='https://plus.google.com/share?url=https://adwords.googleblog.com/2013/06/introducing-new-way-for-brand.html'> <img alt='Share on Google+' height='24' src='https://www.gstatic.com/images/branding/google_plus/2x/ic_w_post_gplus_black_24dp.png' width='24'/> </span> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Inside AdWords:Introducing a new way for brand advertisers to reach their ideal customer&url=https://adwords.googleblog.com/2013/06/introducing-new-way-for-brand.html&via=adwords'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://adwords.googleblog.com/2013/06/introducing-new-way-for-brand.html'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> <div class='post-footer'> <div class='cmt_iframe_holder' data-href='https://adwords.googleblog.com/2013/06/introducing-new-way-for-brand.html' data-viewtype='FILTERED_POSTMOD'></div> <a href='https://plus.google.com/112374322230920073195' rel='author' style='display:none;'> Google </a> <div class='label-footer'> <span class='labels-caption'> Labels: </span> <span class='labels'> <a class='label' href='https://adwords.googleblog.com/search/label/Brand' rel='tag'> Brand </a> , <a class='label' href='https://adwords.googleblog.com/search/label/Display%20Ads' rel='tag'> Display Ads </a> , <a class='label' href='https://adwords.googleblog.com/search/label/Updates' rel='tag'> Updates </a> </span> </div> </div> </div> <div class='post' data-id='7700023647344004932' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://adwords.googleblog.com/2013/03/enhanced-campaigns-for-display-powerful.html' itemprop='url' title='Enhanced Campaigns for Display: Powerful Bidding Tools for a Multi-Device World'> Enhanced Campaigns for Display: Powerful Bidding Tools for a Multi-Device World </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> Tuesday, March 19, 2013 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> <div dir="ltr" style="text-align: left;" trbidi="on"> Last month we announced <a href="http://adwords.blogspot.com/2013/02/introducing-enhanced-campaigns.html" target="_blank">enhanced campaigns</a> to help advertisers more simply and scalably reach their customers in a multi-screen world.  Today, we’ll look more closely at how enhanced campaigns work with your display campaigns.<br /> <br /> <b>Why Enhanced Campaigns For Display</b><br /> In this constantly connected world, our customers are accessing information across multiple devices, and might look at 10 different sources - online reviews, newspaper and magazine articles, recommendations from friends and more - before making a purchase. Display advertising captures these signals and is an important part of connecting with consumers in this multi-screen world.  But determining the best way to reach the right person with the right ad is more complex than ever. Enhanced campaigns for display help you reach people with the right ads, based on people’s context like their location, time of day and device type -- all from a single campaign.<br /> <br /> <b>Key Features</b><br /> Search and display use very different signals. In search, we use keywords to capture users’ intent. For instance, a travel booking website knows that a user searching for ‘Rome Vacation Packages’ is looking for a vacation in Rome. In Display campaigns, advertisers use a variety of other signals to reach their target customers with the right ad. In this example, a travel website may use:<br /> <ul style="text-align: left;"> <li><b>Interest Categories</b>: to reach customers interested in “Rome”</li> <li><b>Demographics</b>: to reach people 35-44, who have historically spent 3x the average</li> <li><b>Topic Targeting</b>: to reach people browsing travel websites</li> <li><b>Remarketing</b>: to reach customers who booked a vacation with them last year</li> </ul> In today’s constantly connected world, someone's intent and the actions they're looking to take may differ depending on their context, signals such as time of day, location and device:<br /> <ul style="text-align: left;"> <li><b>Time of day</b>: Travelers typically book between 9am and 6pm</li> <li><b>Location</b>: “People in the US” who may convert more often than people in Italy</li> <li><b>Device</b>: Mobile users tend to browse on their smartphones, then book on their desktop</li> </ul> With enhanced campaigns, instead of having to create multiple campaigns, this travel website can easily manage all of this in one place. In a single campaign they can adjust bids across these various signals to reach the right people with the right ads.<br /> <br /> <b>Learn More</b><br /> More tips on how to use enhanced campaigns for display are available in the <a href="https://support.google.com/adwords/answer/2947304?hl=en" target="_blank">AdWords Help Center</a>. To learn more on how you can take advantage of Enhanced Campaigns for Display, <a href="http://vshow.on24.com/vshow/learnwebinars#exhibits/ec" target="_blank">register</a> for our upcoming webinar this Thursday March 21st, at 10am PST.<br /> <br /> <i>Posted by Christian Oestlien, Product Management Director for the Google Display Network</i></div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </script> <noscript> <div dir="ltr" style="text-align: left;" trbidi="on"> Last month we announced <a href="http://adwords.blogspot.com/2013/02/introducing-enhanced-campaigns.html" target="_blank">enhanced campaigns</a> to help advertisers more simply and scalably reach their customers in a multi-screen world.  Today, we’ll look more closely at how enhanced campaigns work with your display campaigns.<br /> <br /> <b>Why Enhanced Campaigns For Display</b><br /> In this constantly connected world, our customers are accessing information across multiple devices, and might look at 10 different sources - online reviews, newspaper and magazine articles, recommendations from friends and more - before making a purchase. Display advertising captures these signals and is an important part of connecting with consumers in this multi-screen world.  But determining the best way to reach the right person with the right ad is more complex than ever. Enhanced campaigns for display help you reach people with the right ads, based on people’s context like their location, time of day and device type -- all from a single campaign.<br /> <br /> <b>Key Features</b><br /> Search and display use very different signals. In search, we use keywords to capture users’ intent. For instance, a travel booking website knows that a user searching for ‘Rome Vacation Packages’ is looking for a vacation in Rome. In Display campaigns, advertisers use a variety of other signals to reach their target customers with the right ad. In this example, a travel website may use:<br /> <ul style="text-align: left;"> <li><b>Interest Categories</b>: to reach customers interested in “Rome”</li> <li><b>Demographics</b>: to reach people 35-44, who have historically spent 3x the average</li> <li><b>Topic Targeting</b>: to reach people browsing travel websites</li> <li><b>Remarketing</b>: to reach customers who booked a vacation with them last year</li> </ul> In today’s constantly connected world, someone's intent and the actions they're looking to take may differ depending on their context, signals such as time of day, location and device:<br /> <ul style="text-align: left;"> <li><b>Time of day</b>: Travelers typically book between 9am and 6pm</li> <li><b>Location</b>: “People in the US” who may convert more often than people in Italy</li> <li><b>Device</b>: Mobile users tend to browse on their smartphones, then book on their desktop</li> </ul> With enhanced campaigns, instead of having to create multiple campaigns, this travel website can easily manage all of this in one place. In a single campaign they can adjust bids across these various signals to reach the right people with the right ads.<br /> <br /> <b>Learn More</b><br /> More tips on how to use enhanced campaigns for display are available in the <a href="https://support.google.com/adwords/answer/2947304?hl=en" target="_blank">AdWords Help Center</a>. To learn more on how you can take advantage of Enhanced Campaigns for Display, <a href="http://vshow.on24.com/vshow/learnwebinars#exhibits/ec" target="_blank">register</a> for our upcoming webinar this Thursday March 21st, at 10am PST.<br /> <br /> <i>Posted by Christian Oestlien, Product Management Director for the Google Display Network</i></div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </noscript> </div> </div> <div class='share'> <span class='gplus-share social-wrapper' data-href='https://plus.google.com/share?url=https://adwords.googleblog.com/2013/03/enhanced-campaigns-for-display-powerful.html'> <img alt='Share on Google+' height='24' src='https://www.gstatic.com/images/branding/google_plus/2x/ic_w_post_gplus_black_24dp.png' width='24'/> </span> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Inside AdWords:Enhanced Campaigns for Display: Powerful Bidding Tools for a Multi-Device World&url=https://adwords.googleblog.com/2013/03/enhanced-campaigns-for-display-powerful.html&via=adwords'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://adwords.googleblog.com/2013/03/enhanced-campaigns-for-display-powerful.html'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> <div class='post-footer'> <div class='cmt_iframe_holder' data-href='https://adwords.googleblog.com/2013/03/enhanced-campaigns-for-display-powerful.html' data-viewtype='FILTERED_POSTMOD'></div> <a href='https://plus.google.com/112374322230920073195' rel='author' style='display:none;'> Google </a> <div class='label-footer'> <span class='labels-caption'> Labels: </span> <span class='labels'> <a class='label' href='https://adwords.googleblog.com/search/label/Announcements' rel='tag'> Announcements </a> , <a class='label' href='https://adwords.googleblog.com/search/label/Campaign%20management' rel='tag'> Campaign management </a> , <a class='label' href='https://adwords.googleblog.com/search/label/Display%20Ads' rel='tag'> Display Ads </a> , <a class='label' href='https://adwords.googleblog.com/search/label/enhanced%20campaigns' rel='tag'> enhanced campaigns </a> , <a class='label' href='https://adwords.googleblog.com/search/label/Multi-Screen' rel='tag'> Multi-Screen </a> , <a class='label' href='https://adwords.googleblog.com/search/label/New%20features' rel='tag'> New features </a> , <a class='label' href='https://adwords.googleblog.com/search/label/Updates' rel='tag'> Updates </a> </span> </div> </div> </div> <div class='post' data-id='7879668059382311034' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://adwords.googleblog.com/2013/02/introducing-enhanced-campaigns.html' itemprop='url' title='Enhancing AdWords for a constantly connected world'> Enhancing AdWords for a constantly connected world </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> Wednesday, February 06, 2013 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> <div dir="ltr" style="text-align: left;" trbidi="on"> Today we’re upgrading AdWords, by rolling out enhanced campaigns. This is a first step to help you more simply and smartly manage your ad campaigns in today’s multi-device world.<br /> <br /> <b>Why enhanced campaigns?</b><br /> People are constantly connected and moving from one device to another to communicate, shop and stay entertained. In fact, a <a href="http://services.google.com/fh/files/misc/multiscreenworld_final.pdf">recent study</a> of multi-device consumers found that 90% move sequentially between several screens to accomplish a task. There’s also a proliferation of new devices — PCs, laptops, tablets, smartphones, hybrid devices, mini-tablets, televisions, and more. And there are many more digital screens and devices to come, with the lines between them continuing to blur. For example, as devices converge, consumer behaviors on tablets and desktops are becoming very similar.<br /> <br /> This creates great opportunities for businesses, but can also make marketing more complex and time-consuming. For example, a pizza restaurant probably wants to show one ad to someone searching for “pizza” at 1pm on their PC at work (perhaps a link to an online order form or menu), and a different ad to someone searching for “pizza” at 8pm on a smartphone a half-mile from the restaurant (perhaps a click-to-call phone number and restaurant locator). Signals like location, time of day, and the capabilities of the device people are using have become increasingly important in showing them the right ad.<br /> <br /> With enhanced campaigns, instead of having to cobble together and compare several separate campaigns, reports and ad extensions to do this, the pizza restaurant can easily manage all of this in one single place. Enhanced campaigns help you reach people with the right ads, based on their context like location, time of day and device type, across all devices without having to set up and manage several separate campaigns.<br /> <br /> <iframe allowfullscreen="" frameborder="0" height="360" src="//www.youtube.com/embed/yV9rzYo4Jrk?showinfo=0&rel=0&hd=1&vq=480p" width="640"></iframe> <br /> <br /> <b>Key features</b><br /> Here’s an overview of some key features.<br /> <ol> <li><u>Powerful marketing tools for the multi-device world</u><br /> People want search results that are relevant for the context they are in — their device, location and the time of day. Enhanced campaigns help you better manage your campaigns and budgets for this multi-device world. With bid adjustments, you can manage bids for your ads across devices, locations, time of day and more — all from a single campaign.<br /> <br /> <i>Example: A breakfast cafe wants to reach people nearby searching for "coffee" or "breakfast" on a smartphone. Using bid adjustments, with three simple entries, they can bid 25% higher for people searching a half-mile away, 20% lower for searches after 11am, and 50% higher for searches on smartphones. These bid adjustments can apply to all ads and all keywords in one single campaign.</i><br /> <br /> </li> <li><u>Smarter ads optimized for varying user contexts</u><br /> People on the go or near your store may be looking for different things than someone sitting at their desk. With enhanced campaigns, you’ll show ads across devices with the right ad text, sitelink, app or extension, without having to edit each campaign for every possible combination of devices, location and time of day. <br /> <br /> <i>Example: A national retailer with both physical locations and a website can show ads with click-to-call and location extensions for people searching on their smartphones, while showing an ad for their e-commerce website to people searching on a PC — all within a single campaign.</i><br /> <br /> </li> <li><u>Advanced reports to measure new conversion types</u><br /> Technology is enabling people to take action on your ads in new ways. Potential customers may see your ad and download your app, or they may call you. It’s been hard for marketers to easily measure and compare these interactions. To help you measure the full value of your campaigns, enhanced campaigns enables you to easily count calls and app downloads as conversions in your AdWords reports. <br /> <br /> <i>Example: You can count phone calls of 60 seconds or longer that result from a click-to-call ad as a conversion in your AdWords reports, and compare them to other conversions like leads, sales and downloads. </i><br /> </li> </ol> <b>Upgrading to enhanced campaigns</b><br /> Enhanced campaigns will roll out to advertisers as an option over the next few weeks, and we plan to upgrade all campaigns in mid-2013. <br /> <br /> Enhanced campaigns are designed to help you succeed in a multi-screen world, but we know that transitioning may involve some initial changes. Here are some resources to help you:<br /> <ul> <li><a href="//www.google.com/adwords/enhancedcampaigns/">Website</a><br /> </li> <li><a href="http://support.google.com/adwords/answer/2909484">Help Center</a><br /> </li> <li><a href="//www.google.com/adwords/enhancedcampaigns/resources/">Upgrade videos and guides</a><br /> </li> <li><a href="https://www.en.adwords-community.com/">AdWords Community forum</a><br /> </li> </ul> Over the coming weeks we’ll dive into the new features with tips and best practices on the Inside AdWords blog and on our <a href="https://plus.google.com/+GoogleAds">Google+ page</a>. We’d love your feedback.<br /> <br /> <span class="byline-author">Posted by Sridhar Ramaswamy, Senior Vice President of Engineering</span></div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </script> <noscript> <div dir="ltr" style="text-align: left;" trbidi="on"> Today we’re upgrading AdWords, by rolling out enhanced campaigns. This is a first step to help you more simply and smartly manage your ad campaigns in today’s multi-device world.<br /> <br /> <b>Why enhanced campaigns?</b><br /> People are constantly connected and moving from one device to another to communicate, shop and stay entertained. In fact, a <a href="http://services.google.com/fh/files/misc/multiscreenworld_final.pdf">recent study</a> of multi-device consumers found that 90% move sequentially between several screens to accomplish a task. There’s also a proliferation of new devices — PCs, laptops, tablets, smartphones, hybrid devices, mini-tablets, televisions, and more. And there are many more digital screens and devices to come, with the lines between them continuing to blur. For example, as devices converge, consumer behaviors on tablets and desktops are becoming very similar.<br /> <br /> This creates great opportunities for businesses, but can also make marketing more complex and time-consuming. For example, a pizza restaurant probably wants to show one ad to someone searching for “pizza” at 1pm on their PC at work (perhaps a link to an online order form or menu), and a different ad to someone searching for “pizza” at 8pm on a smartphone a half-mile from the restaurant (perhaps a click-to-call phone number and restaurant locator). Signals like location, time of day, and the capabilities of the device people are using have become increasingly important in showing them the right ad.<br /> <br /> With enhanced campaigns, instead of having to cobble together and compare several separate campaigns, reports and ad extensions to do this, the pizza restaurant can easily manage all of this in one single place. Enhanced campaigns help you reach people with the right ads, based on their context like location, time of day and device type, across all devices without having to set up and manage several separate campaigns.<br /> <br /> <iframe allowfullscreen="" frameborder="0" height="360" src="//www.youtube.com/embed/yV9rzYo4Jrk?showinfo=0&rel=0&hd=1&vq=480p" width="640"></iframe> <br /> <br /> <b>Key features</b><br /> Here’s an overview of some key features.<br /> <ol> <li><u>Powerful marketing tools for the multi-device world</u><br /> People want search results that are relevant for the context they are in — their device, location and the time of day. Enhanced campaigns help you better manage your campaigns and budgets for this multi-device world. With bid adjustments, you can manage bids for your ads across devices, locations, time of day and more — all from a single campaign.<br /> <br /> <i>Example: A breakfast cafe wants to reach people nearby searching for "coffee" or "breakfast" on a smartphone. Using bid adjustments, with three simple entries, they can bid 25% higher for people searching a half-mile away, 20% lower for searches after 11am, and 50% higher for searches on smartphones. These bid adjustments can apply to all ads and all keywords in one single campaign.</i><br /> <br /> </li> <li><u>Smarter ads optimized for varying user contexts</u><br /> People on the go or near your store may be looking for different things than someone sitting at their desk. With enhanced campaigns, you’ll show ads across devices with the right ad text, sitelink, app or extension, without having to edit each campaign for every possible combination of devices, location and time of day. <br /> <br /> <i>Example: A national retailer with both physical locations and a website can show ads with click-to-call and location extensions for people searching on their smartphones, while showing an ad for their e-commerce website to people searching on a PC — all within a single campaign.</i><br /> <br /> </li> <li><u>Advanced reports to measure new conversion types</u><br /> Technology is enabling people to take action on your ads in new ways. Potential customers may see your ad and download your app, or they may call you. It’s been hard for marketers to easily measure and compare these interactions. To help you measure the full value of your campaigns, enhanced campaigns enables you to easily count calls and app downloads as conversions in your AdWords reports. <br /> <br /> <i>Example: You can count phone calls of 60 seconds or longer that result from a click-to-call ad as a conversion in your AdWords reports, and compare them to other conversions like leads, sales and downloads. </i><br /> </li> </ol> <b>Upgrading to enhanced campaigns</b><br /> Enhanced campaigns will roll out to advertisers as an option over the next few weeks, and we plan to upgrade all campaigns in mid-2013. <br /> <br /> Enhanced campaigns are designed to help you succeed in a multi-screen world, but we know that transitioning may involve some initial changes. Here are some resources to help you:<br /> <ul> <li><a href="//www.google.com/adwords/enhancedcampaigns/">Website</a><br /> </li> <li><a href="http://support.google.com/adwords/answer/2909484">Help Center</a><br /> </li> <li><a href="//www.google.com/adwords/enhancedcampaigns/resources/">Upgrade videos and guides</a><br /> </li> <li><a href="https://www.en.adwords-community.com/">AdWords Community forum</a><br /> </li> </ul> Over the coming weeks we’ll dive into the new features with tips and best practices on the Inside AdWords blog and on our <a href="https://plus.google.com/+GoogleAds">Google+ page</a>. We’d love your feedback.<br /> <br /> <span class="byline-author">Posted by Sridhar Ramaswamy, Senior Vice President of Engineering</span></div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </noscript> </div> </div> <div class='share'> <span class='gplus-share social-wrapper' data-href='https://plus.google.com/share?url=https://adwords.googleblog.com/2013/02/introducing-enhanced-campaigns.html'> <img alt='Share on Google+' height='24' src='https://www.gstatic.com/images/branding/google_plus/2x/ic_w_post_gplus_black_24dp.png' width='24'/> </span> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Inside AdWords:Enhancing AdWords for a constantly connected world&url=https://adwords.googleblog.com/2013/02/introducing-enhanced-campaigns.html&via=adwords'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://adwords.googleblog.com/2013/02/introducing-enhanced-campaigns.html'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> <div class='post-footer'> <div class='cmt_iframe_holder' data-href='https://adwords.googleblog.com/2013/02/introducing-enhanced-campaigns.html' data-viewtype='FILTERED_POSTMOD'></div> <a href='https://plus.google.com/112374322230920073195' rel='author' style='display:none;'> Google </a> <div class='label-footer'> <span class='labels-caption'> Labels: </span> <span class='labels'> <a class='label' href='https://adwords.googleblog.com/search/label/Announcements' rel='tag'> Announcements </a> , <a class='label' href='https://adwords.googleblog.com/search/label/Campaign%20management' rel='tag'> Campaign management </a> , <a class='label' href='https://adwords.googleblog.com/search/label/Conversion%20Tracking' rel='tag'> Conversion Tracking </a> , <a class='label' href='https://adwords.googleblog.com/search/label/Display%20Ads' rel='tag'> Display Ads </a> , <a class='label' href='https://adwords.googleblog.com/search/label/enhanced%20campaigns' rel='tag'> enhanced campaigns </a> , <a class='label' href='https://adwords.googleblog.com/search/label/Mobile' rel='tag'> Mobile </a> , <a class='label' href='https://adwords.googleblog.com/search/label/New%20features' rel='tag'> New features </a> , <a class='label' href='https://adwords.googleblog.com/search/label/Reporting' rel='tag'> Reporting </a> , <a class='label' href='https://adwords.googleblog.com/search/label/Search%20Ads' rel='tag'> Search Ads </a> , <a class='label' href='https://adwords.googleblog.com/search/label/sitelinks' rel='tag'> sitelinks </a> , <a class='label' href='https://adwords.googleblog.com/search/label/Updates' rel='tag'> Updates </a> </span> </div> </div> </div> <div class='post' data-id='1263282413170473464' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://adwords.googleblog.com/2012/06/more-control-with-mute-this-ad-x-icon.html' itemprop='url' title='More control with "mute this ad" [x] icon'> More control with "mute this ad" [x] icon </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> Friday, June 29, 2012 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> <span style="font-family: Arial, Helvetica, sans-serif;"><span id="internal-source-marker_0.42265346297062933"><span style="background-color: transparent; color: #222222; vertical-align: baseline; white-space: pre-wrap;">We’re investing in many ways to give users control over the ads they see. On YouTube, our TrueView ad products enables users to skip video ads. On Google search, you can click “Why this Ad?” and stop sites you’re not interested in from showing you ads. Our </span><span style="background-color: transparent; color: #1155cc; vertical-align: baseline; white-space: pre-wrap;"><a href="//www.google.com/ads/preferences">Ads Preferences Manager</a></span><span style="background-color: transparent; color: #222222; vertical-align: baseline; white-space: pre-wrap;">, available with one click on the </span><a href="http://adsense.blogspot.com/2011/03/new-in-ads-notice-label-and-icon.html"><span style="background-color: transparent; color: #1155cc; vertical-align: baseline; white-space: pre-wrap;">AdChoices icon</span></a><span style="background-color: transparent; color: #222222; vertical-align: baseline; white-space: pre-wrap;"> on ads on the Google Display Network, enables you to edit your interest categories, or opt out of all interest based ads including remarketing ads on our Display Network.  </span></span><span style="background-color: transparent; vertical-align: baseline;"><br /><br /><span id="internal-source-marker_0.42265346297062933"><span style="color: #222222;"><span style="white-space: pre-wrap;">Over the next few weeks, we’re introducing a small [x] which will appear in the corner of some display ads on the Google Display Network. When a user clicks the [x], he or she will no longer see ads from that campaign. We’re starting by showing the [x] in ads that are based on remarketing and interest categories.</span></span></span></span></span><br /> <br /> <div style="text-align: center;"> <span id="internal-source-marker_0.42265346297062933" style="background-color: white;"><span style="font-family: Arial, Helvetica, sans-serif;"><img src="https://lh5.googleusercontent.com/zG8g9mS4C8ZFwPxxiVeCj7eBsuhEXLaBuxi4ak_SAmWSVkLP0IYlVGWyKlVsj3pjy711ufjQoUW6LpLw4bBKDrA7SM8hd4KM5AMadq0MJYfd7Z3Ko90" /></span></span></div> <span style="font-family: Arial, Helvetica, sans-serif;"><span style="background-color: transparent; color: #222222; vertical-align: baseline; white-space: pre-wrap;"></span><span style="background-color: transparent; color: #222222; vertical-align: baseline; white-space: pre-wrap;"></span><br /><span style="background-color: transparent; color: #222222; vertical-align: baseline; white-space: pre-wrap;">Users who click the [x] on an ad will be shown a confirmation page explaining that the advertisement has been muted, along with a link to the Ad Preferences Manager. The feedback this provides will also help improve our ads over time.</span><br /><span style="background-color: transparent; color: #222222; vertical-align: baseline; white-space: pre-wrap;"></span><br /><span style="background-color: transparent; color: #222222; vertical-align: baseline; white-space: pre-wrap;">The muting is not a 100% guarantee you won’t see that ad again  -- for example, the same ad could be shown by a different ad company, or the marketer could run a separate campaign targeting specific web content.  But we believe it’s an early step in the right direction of giving users control over ads, while helping marketers and websites deliver ads that perform better.</span><br /><span style="background-color: transparent; color: #222222; vertical-align: baseline; white-space: pre-wrap;"></span><br /><span style="background-color: transparent; color: #222222; vertical-align: baseline; white-space: pre-wrap;">We believe this early-look feature can bring benefits to the entire ecosystem: users have a way to control their experience and signal that they aren’t interested in certain ads; advertisers are no longer paying to show ads to people who aren’t interested; and publishers will receive better performing (and potentially more valuable) ads, and spend less time filtering out ads they think won’t be of interest to their audience.</span><br /><span style="background-color: transparent; color: #222222; vertical-align: baseline; white-space: pre-wrap;"></span><br /><span style="background-color: transparent; color: #333333; vertical-align: baseline; white-space: pre-wrap;">Online advertising underpins the web and supports millions of businesses.</span><span style="background-color: transparent; color: #222222; vertical-align: baseline; white-space: pre-wrap;"> It’s already unique in the level of control it can offer users. We’re at the early stages of these innovations, with much more to come in months and years ahead.</span><br /><span style="background-color: transparent; color: #222222; vertical-align: baseline; white-space: pre-wrap;"></span><br /><span style="background-color: transparent; color: #222222; vertical-align: baseline; white-space: pre-wrap;">Posted by Michael Aiello, Product Manager</span></span> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </script> <noscript> <span style="font-family: Arial, Helvetica, sans-serif;"><span id="internal-source-marker_0.42265346297062933"><span style="background-color: transparent; color: #222222; vertical-align: baseline; white-space: pre-wrap;">We’re investing in many ways to give users control over the ads they see. On YouTube, our TrueView ad products enables users to skip video ads. On Google search, you can click “Why this Ad?” and stop sites you’re not interested in from showing you ads. Our </span><span style="background-color: transparent; color: #1155cc; vertical-align: baseline; white-space: pre-wrap;"><a href="//www.google.com/ads/preferences">Ads Preferences Manager</a></span><span style="background-color: transparent; color: #222222; vertical-align: baseline; white-space: pre-wrap;">, available with one click on the </span><a href="http://adsense.blogspot.com/2011/03/new-in-ads-notice-label-and-icon.html"><span style="background-color: transparent; color: #1155cc; vertical-align: baseline; white-space: pre-wrap;">AdChoices icon</span></a><span style="background-color: transparent; color: #222222; vertical-align: baseline; white-space: pre-wrap;"> on ads on the Google Display Network, enables you to edit your interest categories, or opt out of all interest based ads including remarketing ads on our Display Network.  </span></span><span style="background-color: transparent; vertical-align: baseline;"><br /><br /><span id="internal-source-marker_0.42265346297062933"><span style="color: #222222;"><span style="white-space: pre-wrap;">Over the next few weeks, we’re introducing a small [x] which will appear in the corner of some display ads on the Google Display Network. When a user clicks the [x], he or she will no longer see ads from that campaign. We’re starting by showing the [x] in ads that are based on remarketing and interest categories.</span></span></span></span></span><br /> <br /> <div style="text-align: center;"> <span id="internal-source-marker_0.42265346297062933" style="background-color: white;"><span style="font-family: Arial, Helvetica, sans-serif;"><img src="https://lh5.googleusercontent.com/zG8g9mS4C8ZFwPxxiVeCj7eBsuhEXLaBuxi4ak_SAmWSVkLP0IYlVGWyKlVsj3pjy711ufjQoUW6LpLw4bBKDrA7SM8hd4KM5AMadq0MJYfd7Z3Ko90" /></span></span></div> <span style="font-family: Arial, Helvetica, sans-serif;"><span style="background-color: transparent; color: #222222; vertical-align: baseline; white-space: pre-wrap;"></span><span style="background-color: transparent; color: #222222; vertical-align: baseline; white-space: pre-wrap;"></span><br /><span style="background-color: transparent; color: #222222; vertical-align: baseline; white-space: pre-wrap;">Users who click the [x] on an ad will be shown a confirmation page explaining that the advertisement has been muted, along with a link to the Ad Preferences Manager. The feedback this provides will also help improve our ads over time.</span><br /><span style="background-color: transparent; color: #222222; vertical-align: baseline; white-space: pre-wrap;"></span><br /><span style="background-color: transparent; color: #222222; vertical-align: baseline; white-space: pre-wrap;">The muting is not a 100% guarantee you won’t see that ad again  -- for example, the same ad could be shown by a different ad company, or the marketer could run a separate campaign targeting specific web content.  But we believe it’s an early step in the right direction of giving users control over ads, while helping marketers and websites deliver ads that perform better.</span><br /><span style="background-color: transparent; color: #222222; vertical-align: baseline; white-space: pre-wrap;"></span><br /><span style="background-color: transparent; color: #222222; vertical-align: baseline; white-space: pre-wrap;">We believe this early-look feature can bring benefits to the entire ecosystem: users have a way to control their experience and signal that they aren’t interested in certain ads; advertisers are no longer paying to show ads to people who aren’t interested; and publishers will receive better performing (and potentially more valuable) ads, and spend less time filtering out ads they think won’t be of interest to their audience.</span><br /><span style="background-color: transparent; color: #222222; vertical-align: baseline; white-space: pre-wrap;"></span><br /><span style="background-color: transparent; color: #333333; vertical-align: baseline; white-space: pre-wrap;">Online advertising underpins the web and supports millions of businesses.</span><span style="background-color: transparent; color: #222222; vertical-align: baseline; white-space: pre-wrap;"> It’s already unique in the level of control it can offer users. We’re at the early stages of these innovations, with much more to come in months and years ahead.</span><br /><span style="background-color: transparent; color: #222222; vertical-align: baseline; white-space: pre-wrap;"></span><br /><span style="background-color: transparent; color: #222222; vertical-align: baseline; white-space: pre-wrap;">Posted by Michael Aiello, Product Manager</span></span> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </noscript> </div> </div> <div class='share'> <span class='gplus-share social-wrapper' data-href='https://plus.google.com/share?url=https://adwords.googleblog.com/2012/06/more-control-with-mute-this-ad-x-icon.html'> <img alt='Share on Google+' height='24' src='https://www.gstatic.com/images/branding/google_plus/2x/ic_w_post_gplus_black_24dp.png' width='24'/> </span> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Inside AdWords:More control with "mute this ad" [x] icon&url=https://adwords.googleblog.com/2012/06/more-control-with-mute-this-ad-x-icon.html&via=adwords'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://adwords.googleblog.com/2012/06/more-control-with-mute-this-ad-x-icon.html'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> <div class='post-footer'> <div class='cmt_iframe_holder' data-href='https://adwords.googleblog.com/2012/06/more-control-with-mute-this-ad-x-icon.html' data-viewtype='FILTERED_POSTMOD'></div> <a href='https://plus.google.com/112374322230920073195' rel='author' style='display:none;'> Google </a> <div class='label-footer'> <span class='labels-caption'> Labels: </span> <span class='labels'> <a class='label' href='https://adwords.googleblog.com/search/label/Display%20Ads' rel='tag'> Display Ads </a> </span> </div> </div> </div> <div class='post' data-id='9075408550086280636' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://adwords.googleblog.com/2012/04/building-display-creatives-for-your.html' itemprop='url' title='Building Display Creatives for Your Audience'> Building Display Creatives for Your Audience </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> Wednesday, April 04, 2012 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> <div>If you’re <a href="http://support.google.com/adwords/bin/topic.py?hl=en&topic=1713922">audience targeting</a><span> (or considering it), customizing your ads for your audience can yield better performance. Here are the top tips for audience targeted creatives learned through the collective experience of hundreds of Google AdWords account teams.</span></div><div><span><br /></span></div><div><span><b>1. Make your ads a helpful step in the user experience</b></span></div><div><span>Make audience specific recommendations, differentiate yourself from the competition, and provide new information. For example <a href="http://support.google.com/adwords/bin/answer.py?hl=en&answer=173945&topic=1302483&ctx=topic">remarketing ads</a> could show complementary products that an existing customer may need. If you’re targeting new users, feature positive testimonials and reviews to highlight your good reputation.</span></div><div><span><br /></span></div><div><span>Make better use of audience targeting by addressing different stages in the <a href="http://support.google.com/adwords/certification/bin/answer.py?hl=en-AU&answer=19450">buying cycle</a> within your ad.</span></div><div><span><br /></span></div><div><a href="//4.bp.blogspot.com/-31eHXuFW6Gk/T3yNdqBzbDI/AAAAAAAAAT4/b_MuJSxvwrE/s1600/AirBnB.png"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5727608366746004530" src="//4.bp.blogspot.com/-31eHXuFW6Gk/T3yNdqBzbDI/AAAAAAAAAT4/b_MuJSxvwrE/s400/AirBnB.png" style="display: block; margin-top: 0px; margin-right: auto; margin-bottom: 10px; margin-left: auto; text-align: center; cursor: pointer; width: 400px; height: 55px; "></a></div><div style="text-align: center;"><span><i><a href="//4.bp.blogspot.com/-31eHXuFW6Gk/T3yNdqBzbDI/AAAAAAAAAT4/b_MuJSxvwrE/s400/AirBnB.png">click to view larger image</a></i></span></div><div><span><b><br /></b></span></div><div><span><b>2. Be Transparent</b></span></div><div><span>This is particularly important if you’re using remarketing. Your audience may wonder how you knew they were on your site or interested in specific products. Be upfront; link to a description of why they’re seeing your ads and how they work from your landing page. Showing a variety of ads helps minimize overly-specific targeting and repetition.</span></div><div><span><br /></span></div><div><span><b>3. Tailor ads to your user</b></span></div><div><span>To drive better performance: personalize ads based on the product or service your audience would be interested in. If you’re remarketing to a user who browsed your site, match your ads to content they viewed. For example, if a user viewed a variety of smart phones, you could show ads promoting individual phones, phone plans, or phone accessories.</span></div><div><span><br /></span></div><div><a href="//4.bp.blogspot.com/-fohgF38WyG4/T3yNjFWR_II/AAAAAAAAAUE/DTefOsHHsCw/s1600/wirefly.png"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5727608459978996866" src="//4.bp.blogspot.com/-fohgF38WyG4/T3yNjFWR_II/AAAAAAAAAUE/DTefOsHHsCw/s400/wirefly.png" style="display: block; margin-top: 0px; margin-right: auto; margin-bottom: 10px; margin-left: auto; text-align: center; cursor: pointer; width: 288px; height: 241px; "></a></div><div style="text-align: center;"><span><i><a href="//4.bp.blogspot.com/-fohgF38WyG4/T3yNjFWR_II/AAAAAAAAAUE/DTefOsHHsCw/s400/wirefly.png">click to view larger image</a></i></span></div><div><span><b><br /></b></span></div><div><span><b>4. Landing Page Relevance</b></span></div><div><span>Seamlessly link your audience-relevant creative message to a landing page on your website with content pertinent to the product or service the audience is interested in.</span></div><div><span><br /></span></div><div><span>To improve your audience campaign performance, ensure that your landing page is optimized for conversions. Tools like <a href="//www.google.com/support/websiteoptimizer/bin/static.py?page=guide.cs&guide=29619&topic=29624">Website Optimizer</a> or <a href="//www.google.com/analytics/">Google Analytics</a> can make optimizing your landing pages much easier.</span></div><div><div style="text-align: left;"><br /></div></div><div style="text-align: center;"><a href="//1.bp.blogspot.com/-Ni12yfWXp0c/T3yTBO4WHAI/AAAAAAAAAVA/fR2AAe9q26c/s1600/Wacom%2Bcreative.png" style="text-align: left; "><img alt="" border="0" id="BLOGGER_PHOTO_ID_5727614475492006914" src="//1.bp.blogspot.com/-Ni12yfWXp0c/T3yTBO4WHAI/AAAAAAAAAVA/fR2AAe9q26c/s400/Wacom%2Bcreative.png" style="display: block; margin-top: 0px; margin-right: auto; margin-bottom: 10px; margin-left: auto; text-align: center; cursor: pointer; width: 400px; height: 152px; "></a><span><i><a href="//1.bp.blogspot.com/-Ni12yfWXp0c/T3yTBO4WHAI/AAAAAAAAAVA/fR2AAe9q26c/s400/Wacom%2Bcreative.png">Creative and its relevant landing page</a></i></span></div><div><span><b><br /></b></span></div><div><span><b>5. Call-to-Action</b></span></div><div><span>A compelling call-to-action is crucial for any targeting type or advertising goal. Use your knowledge of your audience to match your call-to-action to the user in both content and style.</span></div><div><span><br /></span></div><div><span>Phrases like ‘See Offers’ perform double duty by communicating next steps and highlighting a promotion or benefit in clicking.</span></div><div><span><br /></span></div><div><a href="//4.bp.blogspot.com/-nnvqQBKXLyU/T3yN46LKMuI/AAAAAAAAAUo/LZL_QsADRJI/s1600/bookit.png"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5727608834936681186" src="//4.bp.blogspot.com/-nnvqQBKXLyU/T3yN46LKMuI/AAAAAAAAAUo/LZL_QsADRJI/s400/bookit.png" style="display: block; margin-top: 0px; margin-right: auto; margin-bottom: 10px; margin-left: auto; text-align: center; cursor: pointer; width: 287px; height: 241px; "></a></div><div style="text-align: center;"><span ><i><a href="//4.bp.blogspot.com/-nnvqQBKXLyU/T3yN46LKMuI/AAAAAAAAAUo/LZL_QsADRJI/s1600/bookit.png">click to view larger image</a></i></span></div><div><span><b><br /></b></span></div><div><span><b>6. Use All Ad Formats & Sizes</b></span></div><div><span>Not every site will offer every ad size and format – if you’re missing ad sizes you could be missing out on thousands of impressions. Remember, you want to reach your audience wherever they are online. Maximize your opportunity to reach your audience anywhere on a network and increase volume by utilizing all ad formats, text ads, and <a href="http://support.google.com/adwords/bin/answer.py?hl=en&answer=97526">display ad sizes</a> available. </span></div><div><span><br /></span></div><div><span>We’d love your feedback. Let us know if this was helpful or how it can be improved at better-ads@google.com.</span></div><div><span class="byline-author"><br /></span></div><div><span class="byline-author">Posted by Katie Miller, <i>Inside AdWords</i> crew</span></div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </script> <noscript> <div>If you’re <a href="http://support.google.com/adwords/bin/topic.py?hl=en&topic=1713922">audience targeting</a><span> (or considering it), customizing your ads for your audience can yield better performance. Here are the top tips for audience targeted creatives learned through the collective experience of hundreds of Google AdWords account teams.</span></div><div><span><br /></span></div><div><span><b>1. Make your ads a helpful step in the user experience</b></span></div><div><span>Make audience specific recommendations, differentiate yourself from the competition, and provide new information. For example <a href="http://support.google.com/adwords/bin/answer.py?hl=en&answer=173945&topic=1302483&ctx=topic">remarketing ads</a> could show complementary products that an existing customer may need. If you’re targeting new users, feature positive testimonials and reviews to highlight your good reputation.</span></div><div><span><br /></span></div><div><span>Make better use of audience targeting by addressing different stages in the <a href="http://support.google.com/adwords/certification/bin/answer.py?hl=en-AU&answer=19450">buying cycle</a> within your ad.</span></div><div><span><br /></span></div><div><a href="//4.bp.blogspot.com/-31eHXuFW6Gk/T3yNdqBzbDI/AAAAAAAAAT4/b_MuJSxvwrE/s1600/AirBnB.png"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5727608366746004530" src="//4.bp.blogspot.com/-31eHXuFW6Gk/T3yNdqBzbDI/AAAAAAAAAT4/b_MuJSxvwrE/s400/AirBnB.png" style="display: block; margin-top: 0px; margin-right: auto; margin-bottom: 10px; margin-left: auto; text-align: center; cursor: pointer; width: 400px; height: 55px; "></a></div><div style="text-align: center;"><span><i><a href="//4.bp.blogspot.com/-31eHXuFW6Gk/T3yNdqBzbDI/AAAAAAAAAT4/b_MuJSxvwrE/s400/AirBnB.png">click to view larger image</a></i></span></div><div><span><b><br /></b></span></div><div><span><b>2. Be Transparent</b></span></div><div><span>This is particularly important if you’re using remarketing. Your audience may wonder how you knew they were on your site or interested in specific products. Be upfront; link to a description of why they’re seeing your ads and how they work from your landing page. Showing a variety of ads helps minimize overly-specific targeting and repetition.</span></div><div><span><br /></span></div><div><span><b>3. Tailor ads to your user</b></span></div><div><span>To drive better performance: personalize ads based on the product or service your audience would be interested in. If you’re remarketing to a user who browsed your site, match your ads to content they viewed. For example, if a user viewed a variety of smart phones, you could show ads promoting individual phones, phone plans, or phone accessories.</span></div><div><span><br /></span></div><div><a href="//4.bp.blogspot.com/-fohgF38WyG4/T3yNjFWR_II/AAAAAAAAAUE/DTefOsHHsCw/s1600/wirefly.png"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5727608459978996866" src="//4.bp.blogspot.com/-fohgF38WyG4/T3yNjFWR_II/AAAAAAAAAUE/DTefOsHHsCw/s400/wirefly.png" style="display: block; margin-top: 0px; margin-right: auto; margin-bottom: 10px; margin-left: auto; text-align: center; cursor: pointer; width: 288px; height: 241px; "></a></div><div style="text-align: center;"><span><i><a href="//4.bp.blogspot.com/-fohgF38WyG4/T3yNjFWR_II/AAAAAAAAAUE/DTefOsHHsCw/s400/wirefly.png">click to view larger image</a></i></span></div><div><span><b><br /></b></span></div><div><span><b>4. Landing Page Relevance</b></span></div><div><span>Seamlessly link your audience-relevant creative message to a landing page on your website with content pertinent to the product or service the audience is interested in.</span></div><div><span><br /></span></div><div><span>To improve your audience campaign performance, ensure that your landing page is optimized for conversions. Tools like <a href="//www.google.com/support/websiteoptimizer/bin/static.py?page=guide.cs&guide=29619&topic=29624">Website Optimizer</a> or <a href="//www.google.com/analytics/">Google Analytics</a> can make optimizing your landing pages much easier.</span></div><div><div style="text-align: left;"><br /></div></div><div style="text-align: center;"><a href="//1.bp.blogspot.com/-Ni12yfWXp0c/T3yTBO4WHAI/AAAAAAAAAVA/fR2AAe9q26c/s1600/Wacom%2Bcreative.png" style="text-align: left; "><img alt="" border="0" id="BLOGGER_PHOTO_ID_5727614475492006914" src="//1.bp.blogspot.com/-Ni12yfWXp0c/T3yTBO4WHAI/AAAAAAAAAVA/fR2AAe9q26c/s400/Wacom%2Bcreative.png" style="display: block; margin-top: 0px; margin-right: auto; margin-bottom: 10px; margin-left: auto; text-align: center; cursor: pointer; width: 400px; height: 152px; "></a><span><i><a href="//1.bp.blogspot.com/-Ni12yfWXp0c/T3yTBO4WHAI/AAAAAAAAAVA/fR2AAe9q26c/s400/Wacom%2Bcreative.png">Creative and its relevant landing page</a></i></span></div><div><span><b><br /></b></span></div><div><span><b>5. Call-to-Action</b></span></div><div><span>A compelling call-to-action is crucial for any targeting type or advertising goal. Use your knowledge of your audience to match your call-to-action to the user in both content and style.</span></div><div><span><br /></span></div><div><span>Phrases like ‘See Offers’ perform double duty by communicating next steps and highlighting a promotion or benefit in clicking.</span></div><div><span><br /></span></div><div><a href="//4.bp.blogspot.com/-nnvqQBKXLyU/T3yN46LKMuI/AAAAAAAAAUo/LZL_QsADRJI/s1600/bookit.png"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5727608834936681186" src="//4.bp.blogspot.com/-nnvqQBKXLyU/T3yN46LKMuI/AAAAAAAAAUo/LZL_QsADRJI/s400/bookit.png" style="display: block; margin-top: 0px; margin-right: auto; margin-bottom: 10px; margin-left: auto; text-align: center; cursor: pointer; width: 287px; height: 241px; "></a></div><div style="text-align: center;"><span ><i><a href="//4.bp.blogspot.com/-nnvqQBKXLyU/T3yN46LKMuI/AAAAAAAAAUo/LZL_QsADRJI/s1600/bookit.png">click to view larger image</a></i></span></div><div><span><b><br /></b></span></div><div><span><b>6. Use All Ad Formats & Sizes</b></span></div><div><span>Not every site will offer every ad size and format – if you’re missing ad sizes you could be missing out on thousands of impressions. Remember, you want to reach your audience wherever they are online. Maximize your opportunity to reach your audience anywhere on a network and increase volume by utilizing all ad formats, text ads, and <a href="http://support.google.com/adwords/bin/answer.py?hl=en&answer=97526">display ad sizes</a> available. </span></div><div><span><br /></span></div><div><span>We’d love your feedback. Let us know if this was helpful or how it can be improved at better-ads@google.com.</span></div><div><span class="byline-author"><br /></span></div><div><span class="byline-author">Posted by Katie Miller, <i>Inside AdWords</i> crew</span></div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </noscript> </div> </div> <div class='share'> <span class='gplus-share social-wrapper' data-href='https://plus.google.com/share?url=https://adwords.googleblog.com/2012/04/building-display-creatives-for-your.html'> <img alt='Share on Google+' height='24' src='https://www.gstatic.com/images/branding/google_plus/2x/ic_w_post_gplus_black_24dp.png' width='24'/> </span> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Inside AdWords:Building Display Creatives for Your Audience&url=https://adwords.googleblog.com/2012/04/building-display-creatives-for-your.html&via=adwords'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://adwords.googleblog.com/2012/04/building-display-creatives-for-your.html'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> <div class='post-footer'> <div class='cmt_iframe_holder' data-href='https://adwords.googleblog.com/2012/04/building-display-creatives-for-your.html' data-viewtype='FILTERED_POSTMOD'></div> <a href='https://plus.google.com/112374322230920073195' rel='author' style='display:none;'> Google </a> <div class='label-footer'> <span class='labels-caption'> Labels: </span> <span class='labels'> <a class='label' href='https://adwords.googleblog.com/search/label/Audience%20Targeting' rel='tag'> Audience Targeting </a> , <a class='label' href='https://adwords.googleblog.com/search/label/Display%20Ads' rel='tag'> Display Ads </a> , <a class='label' href='https://adwords.googleblog.com/search/label/Remarketing' rel='tag'> Remarketing </a> </span> </div> </div> </div> <div class='post' data-id='4691356276248760125' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://adwords.googleblog.com/2012/02/check-out-your-new-image-ads-from.html' itemprop='url' title='Check out your new image ads from the AdWords Display Ad Builder'> Check out your new image ads from the AdWords Display Ad Builder </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> Tuesday, February 28, 2012 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> <div><b id="internal-source-marker_0.01379641704261303"><span style="font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap; " >Image and video ads on the Google Display Network can have a strong impact on the success of your online marketing campaigns. These ads convey your messages in more engaging and memorable ways, enticing viewers to buy what you’re selling. </span></b></div><div><b><span style="font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap; " ><br /></span></b></div><div><b><span style="font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap; " >The Display Ad Builder tool within AdWords already lets you easily create image and video ads for free and gives you the flexibility to customize these ads to suit your needs. Check out these image ads for examples of what you can create:</span></b></div><div><span><span style="white-space: pre-wrap;" ><br /><div style="text-align: center;"><b><img height="161px;" src="https://lh4.googleusercontent.com/EzxNjlciZozMdUREUsUEBhzrm9ejOjg5ftzUYWsuR1mMK7VHxylP0F2I_vbQH9AMyfEv9QIJrECMQm6HHsicr15WrnP1-ePVpZbDlzDLe-j0mqUVFbo" width="197px;" /><img height="160px;" src="https://lh3.googleusercontent.com/vXNoBMsz0-OqUMvdPJTZDvH3b8jBYWqKNFENLj8z2NfLPu2D76sVods3CBGa6l-GbDvXkiaAFvu995QrYLCrFkvX4Qbb4qsc7r2wFUYqQ4SunJDAwq4" width="169px;" /></b></div></span></span></div><div><span ><b><br /></b><span style="font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap; ">But today we’re announcing a new feature that essentially builds your image ads for you.</span></span></div><div><span style="font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap; " ><br /></span></div><div><span ><span style="font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap; ">The Display Ad Builder now automatically creates </span><span style="font-weight: bold; text-decoration: none; vertical-align: baseline; white-space: pre-wrap; ">suggested image ads,</span><span style="font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap; "> using the existing text ads in your campaign. </span></span></div><div><ul><li><span style="white-space: pre-wrap; " >Click on the suggested ad that you like best. </span></li><li><span style="white-space: pre-wrap; " >If necessary, customize any fonts, text, or colors that need tweaking. </span></li><li><span style="white-space: pre-wrap; " >Then incorporate the ad into one of your ad groups. It’s that simple.</span></li></ul></div><div><span ><a href="http://adwords.google.com/cm/CampaignMgmt#r.ONLINE_dab_gallery-suggest-0-0-Blog1.create" style="font-weight: bold; "><span style="color: rgb(17, 85, 204); vertical-align: baseline; white-space: pre-wrap; ">Check out your suggested ads now>></span></a><b><span style="text-decoration: none; vertical-align: baseline; white-space: pre-wrap; "></span></b><br /><b><span style="text-decoration: none; vertical-align: baseline; white-space: pre-wrap; "></span></b><br /><span style="font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap; ">You don’t even have to be in the Display Ad Builder tool to use this new feature. </span></span><ul style="font-weight: bold; "><li style="list-style-type: disc; font-weight: normal; text-decoration: none; vertical-align: baseline; "><span style="text-decoration: none; vertical-align: baseline; white-space: pre-wrap; " >If you’re in one of your ad groups, you can select an existing text ad and under “More Actions,” choose “Generate Display Ad.” </span></li><li style="list-style-type: disc; font-weight: normal; text-decoration: none; vertical-align: baseline; "><span style="text-decoration: none; vertical-align: baseline; white-space: pre-wrap; " >AdWords will create an image ad based on the text ad you selected.</span></li></ul><div style="text-align: center;"><span ><img height="100px;" src="https://lh4.googleusercontent.com/Np783Fg6-V61LS0yc2C2NNxfWJ0rxvWyMvyH-JQPSiHZlQINl8_IAzo2_4Fug9t4g7PmS4oEGLYDy-pc3kAIDtRS15hCBHCy1fogAsCX9y36DFnQOcY" width="371px;" /></span></div><span ><br /><span style="font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap; "></span><span style="font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap; "></span><span style="font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap; ">If you want to create your ad from scratch, you can always choose from hundreds of template designs.</span></span><ul style="font-weight: bold; "><li style="list-style-type: disc; font-weight: normal; text-decoration: none; vertical-align: baseline; "><span style="text-decoration: none; vertical-align: baseline; white-space: pre-wrap; " >Add your text and customize the fonts, colors, and background. </span></li><li style="list-style-type: disc; font-weight: normal; text-decoration: none; vertical-align: baseline; "><span style="white-space: pre-wrap; " >Choose images from the AdWords stock gallery, from your computer, or straight off your website. </span></li><li style="list-style-type: disc; font-weight: normal; text-decoration: none; vertical-align: baseline; "><span style="white-space: pre-wrap; " >Review the ad in all formats to make sure it looks right, then add it to your campaign. </span></li></ul><span ><span style="font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap; ">For more information about Display Ad Builder, visit the </span><a href="//www.google.com/ads/displaynetwork/plan-creative-campaigns/display-ad-builder.html" style="font-weight: bold; "><span style="color: rgb(17, 85, 204); font-weight: normal; vertical-align: baseline; white-space: pre-wrap; ">Display Network website</span></a><span style="font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap; ">.</span></span></div><div><span style="font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap; " ><br /></span></div><div><span style="font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap; " >Posted by Lauren Barbato, <i>Inside AdWords</i> crew</span></div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </script> <noscript> <div><b id="internal-source-marker_0.01379641704261303"><span style="font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap; " >Image and video ads on the Google Display Network can have a strong impact on the success of your online marketing campaigns. These ads convey your messages in more engaging and memorable ways, enticing viewers to buy what you’re selling. </span></b></div><div><b><span style="font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap; " ><br /></span></b></div><div><b><span style="font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap; " >The Display Ad Builder tool within AdWords already lets you easily create image and video ads for free and gives you the flexibility to customize these ads to suit your needs. Check out these image ads for examples of what you can create:</span></b></div><div><span><span style="white-space: pre-wrap;" ><br /><div style="text-align: center;"><b><img height="161px;" src="https://lh4.googleusercontent.com/EzxNjlciZozMdUREUsUEBhzrm9ejOjg5ftzUYWsuR1mMK7VHxylP0F2I_vbQH9AMyfEv9QIJrECMQm6HHsicr15WrnP1-ePVpZbDlzDLe-j0mqUVFbo" width="197px;" /><img height="160px;" src="https://lh3.googleusercontent.com/vXNoBMsz0-OqUMvdPJTZDvH3b8jBYWqKNFENLj8z2NfLPu2D76sVods3CBGa6l-GbDvXkiaAFvu995QrYLCrFkvX4Qbb4qsc7r2wFUYqQ4SunJDAwq4" width="169px;" /></b></div></span></span></div><div><span ><b><br /></b><span style="font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap; ">But today we’re announcing a new feature that essentially builds your image ads for you.</span></span></div><div><span style="font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap; " ><br /></span></div><div><span ><span style="font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap; ">The Display Ad Builder now automatically creates </span><span style="font-weight: bold; text-decoration: none; vertical-align: baseline; white-space: pre-wrap; ">suggested image ads,</span><span style="font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap; "> using the existing text ads in your campaign. </span></span></div><div><ul><li><span style="white-space: pre-wrap; " >Click on the suggested ad that you like best. </span></li><li><span style="white-space: pre-wrap; " >If necessary, customize any fonts, text, or colors that need tweaking. </span></li><li><span style="white-space: pre-wrap; " >Then incorporate the ad into one of your ad groups. It’s that simple.</span></li></ul></div><div><span ><a href="http://adwords.google.com/cm/CampaignMgmt#r.ONLINE_dab_gallery-suggest-0-0-Blog1.create" style="font-weight: bold; "><span style="color: rgb(17, 85, 204); vertical-align: baseline; white-space: pre-wrap; ">Check out your suggested ads now>></span></a><b><span style="text-decoration: none; vertical-align: baseline; white-space: pre-wrap; "></span></b><br /><b><span style="text-decoration: none; vertical-align: baseline; white-space: pre-wrap; "></span></b><br /><span style="font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap; ">You don’t even have to be in the Display Ad Builder tool to use this new feature. </span></span><ul style="font-weight: bold; "><li style="list-style-type: disc; font-weight: normal; text-decoration: none; vertical-align: baseline; "><span style="text-decoration: none; vertical-align: baseline; white-space: pre-wrap; " >If you’re in one of your ad groups, you can select an existing text ad and under “More Actions,” choose “Generate Display Ad.” </span></li><li style="list-style-type: disc; font-weight: normal; text-decoration: none; vertical-align: baseline; "><span style="text-decoration: none; vertical-align: baseline; white-space: pre-wrap; " >AdWords will create an image ad based on the text ad you selected.</span></li></ul><div style="text-align: center;"><span ><img height="100px;" src="https://lh4.googleusercontent.com/Np783Fg6-V61LS0yc2C2NNxfWJ0rxvWyMvyH-JQPSiHZlQINl8_IAzo2_4Fug9t4g7PmS4oEGLYDy-pc3kAIDtRS15hCBHCy1fogAsCX9y36DFnQOcY" width="371px;" /></span></div><span ><br /><span style="font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap; "></span><span style="font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap; "></span><span style="font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap; ">If you want to create your ad from scratch, you can always choose from hundreds of template designs.</span></span><ul style="font-weight: bold; "><li style="list-style-type: disc; font-weight: normal; text-decoration: none; vertical-align: baseline; "><span style="text-decoration: none; vertical-align: baseline; white-space: pre-wrap; " >Add your text and customize the fonts, colors, and background. </span></li><li style="list-style-type: disc; font-weight: normal; text-decoration: none; vertical-align: baseline; "><span style="white-space: pre-wrap; " >Choose images from the AdWords stock gallery, from your computer, or straight off your website. </span></li><li style="list-style-type: disc; font-weight: normal; text-decoration: none; vertical-align: baseline; "><span style="white-space: pre-wrap; " >Review the ad in all formats to make sure it looks right, then add it to your campaign. </span></li></ul><span ><span style="font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap; ">For more information about Display Ad Builder, visit the </span><a href="//www.google.com/ads/displaynetwork/plan-creative-campaigns/display-ad-builder.html" style="font-weight: bold; "><span style="color: rgb(17, 85, 204); font-weight: normal; vertical-align: baseline; white-space: pre-wrap; ">Display Network website</span></a><span style="font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap; ">.</span></span></div><div><span style="font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap; " ><br /></span></div><div><span style="font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap; " >Posted by Lauren Barbato, <i>Inside AdWords</i> crew</span></div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </noscript> </div> </div> <div class='share'> <span class='gplus-share social-wrapper' data-href='https://plus.google.com/share?url=https://adwords.googleblog.com/2012/02/check-out-your-new-image-ads-from.html'> <img alt='Share on Google+' height='24' src='https://www.gstatic.com/images/branding/google_plus/2x/ic_w_post_gplus_black_24dp.png' width='24'/> </span> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Inside AdWords:Check out your new image ads from the AdWords Display Ad Builder&url=https://adwords.googleblog.com/2012/02/check-out-your-new-image-ads-from.html&via=adwords'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://adwords.googleblog.com/2012/02/check-out-your-new-image-ads-from.html'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> <div class='post-footer'> <div class='cmt_iframe_holder' data-href='https://adwords.googleblog.com/2012/02/check-out-your-new-image-ads-from.html' data-viewtype='FILTERED_POSTMOD'></div> <a href='https://plus.google.com/112374322230920073195' rel='author' style='display:none;'> Google </a> <div class='label-footer'> <span class='labels-caption'> Labels: </span> <span class='labels'> <a class='label' href='https://adwords.googleblog.com/search/label/Display%20Ads' rel='tag'> Display Ads </a> </span> </div> </div> </div> <div class='post' data-id='862148972446447800' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://adwords.googleblog.com/2011/12/think-with-googles-december-adventure_16.html' itemprop='url' title='Think With Google’s December Adventure: Display and 2011 Trends Recap'> Think With Google’s December Adventure: Display and 2011 Trends Recap </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> Friday, December 16, 2011 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> Think With Google's <a href="http://adwords.blogspot.com/2011/11/holiday-insights-and-tips-from-think.html" target="_blank">December Adventure</a> finished its third week with a focus on display and trends from 2011. <br /> <br /> <b>Here are the five insights and tips we covered this week:</b> <br /> <i>Click on the titles to view the original posts and comments.</i> <br /> <br /> <b>#1. Monday: <a href="http://bit.ly/s7IYEJ" target="_blank">Rich media ads are 2.7x as effective in driving purchase intent vs. basic Flash</a></b><br /> <ul> <li>Be sure to make video a core component of your display advertising mix to maximize holiday sales.</li> </ul> <b>#2. Tuesday: <a href="http://bit.ly/seI1zI" target="_blank">96% of people visiting a website leave without completing a transaction</a></b><br /> <ul> <li>Use <a href="//www.google.com/ads/innovations/remarketing.html" target="_blank">remarketing</a> to follow-up with targeted shoppers who browsed your products and left, or abandoned their shopping carts part-way through the purchase process.</li> </ul> <b>#3. Wednesday: <a href="http://bit.ly/t5Qp9r" target="_blank">Rich media ads grew 66% last year and are predicted to be over 50% of all display ads by 2015</a></b><br /> <ul> <li>Browse our <a href="http://www.richmediagallery.com/" target="_blank">Rich Media Gallery</a> or our<a href="http://googlemobileads.blogspot.com/2011/12/engaging-consumers-on-tablets-new-ad.html" target="_blank"> new ad formats for mobile</a> to check out some of our "best of" examples to get your creative juices flowing.</li> </ul> <b>#4. Thursday: <a href="http://bit.ly/uofgZ8" target="_blank">Use Google Zeitgeist 2011 to see the hottest gifts and trends for holiday shopping lists</a></b><br /> <ul> <li>Our year-end <a href="http://www.googlezeitgeist.com/" target="_blank">Google Zeitgeist</a> launches today, and it's chock full of fascinating tidbits about what's been burning up the search queries this past year</li> </ul> <b>#5. Friday: <a href="http://bit.ly/sqclbg" target="_blank">The search for holiday gifts is on!</a></b><br /> <ul> <li>Find out what's burning up the search charts as we approach the holidays with this week's <a href="http://www.thinkwithgoogle.com/insights/trends/holiday-shopping-queries/" target="_blank">top shopping queries</a>.</li> </ul> To learn more, follow <a href="http://bit.ly/tsZIVQ" style="font-family: inherit;">Think with Google on Google+</a> or add this <a href="//goo.gl/Mjp96" style="font-family: inherit;">helpful holiday calendar</a> to automatically see these tips on your Google Calendar.<br /> <br /> <div style="text-align: center;"> <a href="http://bit.ly/tsZIVQ"><img border="0" src="//2.bp.blogspot.com/-GGVkEGQivMk/TtMdt1qcUhI/AAAAAAAAAE0/EAy8zMY38MU/s1600/thinkdec.png"></a></div> Posted by Andrew Truong, <i>Inside AdWords</i> Crew <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </script> <noscript> Think With Google's <a href="http://adwords.blogspot.com/2011/11/holiday-insights-and-tips-from-think.html" target="_blank">December Adventure</a> finished its third week with a focus on display and trends from 2011. <br /> <br /> <b>Here are the five insights and tips we covered this week:</b> <br /> <i>Click on the titles to view the original posts and comments.</i> <br /> <br /> <b>#1. Monday: <a href="http://bit.ly/s7IYEJ" target="_blank">Rich media ads are 2.7x as effective in driving purchase intent vs. basic Flash</a></b><br /> <ul> <li>Be sure to make video a core component of your display advertising mix to maximize holiday sales.</li> </ul> <b>#2. Tuesday: <a href="http://bit.ly/seI1zI" target="_blank">96% of people visiting a website leave without completing a transaction</a></b><br /> <ul> <li>Use <a href="//www.google.com/ads/innovations/remarketing.html" target="_blank">remarketing</a> to follow-up with targeted shoppers who browsed your products and left, or abandoned their shopping carts part-way through the purchase process.</li> </ul> <b>#3. Wednesday: <a href="http://bit.ly/t5Qp9r" target="_blank">Rich media ads grew 66% last year and are predicted to be over 50% of all display ads by 2015</a></b><br /> <ul> <li>Browse our <a href="http://www.richmediagallery.com/" target="_blank">Rich Media Gallery</a> or our<a href="http://googlemobileads.blogspot.com/2011/12/engaging-consumers-on-tablets-new-ad.html" target="_blank"> new ad formats for mobile</a> to check out some of our "best of" examples to get your creative juices flowing.</li> </ul> <b>#4. Thursday: <a href="http://bit.ly/uofgZ8" target="_blank">Use Google Zeitgeist 2011 to see the hottest gifts and trends for holiday shopping lists</a></b><br /> <ul> <li>Our year-end <a href="http://www.googlezeitgeist.com/" target="_blank">Google Zeitgeist</a> launches today, and it's chock full of fascinating tidbits about what's been burning up the search queries this past year</li> </ul> <b>#5. Friday: <a href="http://bit.ly/sqclbg" target="_blank">The search for holiday gifts is on!</a></b><br /> <ul> <li>Find out what's burning up the search charts as we approach the holidays with this week's <a href="http://www.thinkwithgoogle.com/insights/trends/holiday-shopping-queries/" target="_blank">top shopping queries</a>.</li> </ul> To learn more, follow <a href="http://bit.ly/tsZIVQ" style="font-family: inherit;">Think with Google on Google+</a> or add this <a href="//goo.gl/Mjp96" style="font-family: inherit;">helpful holiday calendar</a> to automatically see these tips on your Google Calendar.<br /> <br /> <div style="text-align: center;"> <a href="http://bit.ly/tsZIVQ"><img border="0" src="//2.bp.blogspot.com/-GGVkEGQivMk/TtMdt1qcUhI/AAAAAAAAAE0/EAy8zMY38MU/s1600/thinkdec.png"></a></div> Posted by Andrew Truong, <i>Inside AdWords</i> Crew <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </noscript> </div> </div> <div class='share'> <span class='gplus-share social-wrapper' data-href='https://plus.google.com/share?url=https://adwords.googleblog.com/2011/12/think-with-googles-december-adventure_16.html'> <img alt='Share on Google+' height='24' src='https://www.gstatic.com/images/branding/google_plus/2x/ic_w_post_gplus_black_24dp.png' width='24'/> </span> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Inside AdWords:Think With Google’s December Adventure: Display and 2011 Trends Recap&url=https://adwords.googleblog.com/2011/12/think-with-googles-december-adventure_16.html&via=adwords'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://adwords.googleblog.com/2011/12/think-with-googles-december-adventure_16.html'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> <div class='post-footer'> <div class='cmt_iframe_holder' data-href='https://adwords.googleblog.com/2011/12/think-with-googles-december-adventure_16.html' data-viewtype='FILTERED_POSTMOD'></div> <a href='https://plus.google.com/112374322230920073195' rel='author' style='display:none;'> Google </a> <div class='label-footer'> <span class='labels-caption'> Labels: </span> <span class='labels'> <a class='label' href='https://adwords.googleblog.com/search/label/%23decemberadventure' rel='tag'> #decemberadventure </a> , <a class='label' href='https://adwords.googleblog.com/search/label/Display%20Ads' rel='tag'> Display Ads </a> </span> </div> </div> </div> <div class='post' data-id='4052223986222737064' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://adwords.googleblog.com/2011/12/1-button-in-dfp-for-direct-sold-ads.html' itemprop='url' title='+1 button in DFP for direct sold ads'> +1 button in DFP for direct sold ads </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> Monday, December 05, 2011 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> In March, we introduced the <a href="http://adwords.blogspot.com/2011/03/1-button-adwords.html">+1 button on search results</a> to make it easier for people to get recommendations from the people they trust right when they’re searching. Then <a href="http://adwords.blogspot.com/2011/09/google-108-1-button-is-coming-to.html">in early October</a> we expanded that to include Google Display Network ads across the web on both desktop and mobile.<br /><br />Today, we’re excited to expand this capability to publishers who sell their ad space directly to advertisers using a new creative template available in DART for Publishers and the new DFP. Using the Image or Flash with Google +1 custom creative template, publishers can now add the Google +1 button to their ads so that people can share your offers with others across the web.<br /><br />If you’d like to learn more about how publishers can integrate the +1 button on your direct-sold ads, please visit the <a href="//www.google.com/support/dfp/bin/answer.py?answer=2364836">DART</a> or <a href="//www.google.com/support/dfp_premium/bin/answer.py?answer=2364957">new DFP</a> help centers.<br /><br />Posted by David Flinner, Product Manager. <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </script> <noscript> In March, we introduced the <a href="http://adwords.blogspot.com/2011/03/1-button-adwords.html">+1 button on search results</a> to make it easier for people to get recommendations from the people they trust right when they’re searching. Then <a href="http://adwords.blogspot.com/2011/09/google-108-1-button-is-coming-to.html">in early October</a> we expanded that to include Google Display Network ads across the web on both desktop and mobile.<br /><br />Today, we’re excited to expand this capability to publishers who sell their ad space directly to advertisers using a new creative template available in DART for Publishers and the new DFP. Using the Image or Flash with Google +1 custom creative template, publishers can now add the Google +1 button to their ads so that people can share your offers with others across the web.<br /><br />If you’d like to learn more about how publishers can integrate the +1 button on your direct-sold ads, please visit the <a href="//www.google.com/support/dfp/bin/answer.py?answer=2364836">DART</a> or <a href="//www.google.com/support/dfp_premium/bin/answer.py?answer=2364957">new DFP</a> help centers.<br /><br />Posted by David Flinner, Product Manager. <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </noscript> </div> </div> <div class='share'> <span class='gplus-share social-wrapper' data-href='https://plus.google.com/share?url=https://adwords.googleblog.com/2011/12/1-button-in-dfp-for-direct-sold-ads.html'> <img alt='Share on Google+' height='24' src='https://www.gstatic.com/images/branding/google_plus/2x/ic_w_post_gplus_black_24dp.png' width='24'/> </span> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Inside AdWords:+1 button in DFP for direct sold ads&url=https://adwords.googleblog.com/2011/12/1-button-in-dfp-for-direct-sold-ads.html&via=adwords'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://adwords.googleblog.com/2011/12/1-button-in-dfp-for-direct-sold-ads.html'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> <div class='post-footer'> <div class='cmt_iframe_holder' data-href='https://adwords.googleblog.com/2011/12/1-button-in-dfp-for-direct-sold-ads.html' data-viewtype='FILTERED_POSTMOD'></div> <a href='https://plus.google.com/112374322230920073195' rel='author' style='display:none;'> Google </a> <div class='label-footer'> <span class='labels-caption'> Labels: </span> <span class='labels'> <a class='label' href='https://adwords.googleblog.com/search/label/%2B1' rel='tag'> +1 </a> , <a class='label' href='https://adwords.googleblog.com/search/label/Display%20Ads' rel='tag'> Display Ads </a> </span> </div> </div> </div> <div class='post' data-id='4548646069996514701' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://adwords.googleblog.com/2011/10/1-button-to-start-appearing-on-display.html' itemprop='url' title='+1 button to start appearing on display ads today'> +1 button to start appearing on display ads today </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> Monday, October 10, 2011 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> <span style="font-family: Arial, Helvetica, sans-serif;"><i>(Editor's Note, 5/21/12: We have updated the links in the post below to lead to the most recent Help Center articles.)</i></span><br /><br /><span style="font-family: Arial, Helvetica, sans-serif;">Starting today, if you’re running display ads through the Google Display Network, you may begin seeing the </span><a href="http://support.google.com/adwords/bin/answer.py?hl=en&answer=2370009" style="font-family: Arial, Helvetica, sans-serif;">+1 button and annotations</a><span style="font-family: Arial, Helvetica, sans-serif;"> with your ads. Now, with a single click, people can recommend your ads’ landing pages to their friends and contacts.</span><br /><br /><span style="font-family: Arial, Helvetica, sans-serif;">As we explained in our </span><a href="http://adwords.blogspot.com/2011/09/google-108-1-button-is-coming-to.html" style="font-family: Arial, Helvetica, sans-serif;">initial announcement</a><span style="font-family: Arial, Helvetica, sans-serif;"> several weeks ago, we believe that incorporating personal recommendations into display ads has the potential to change the way people view advertising. A display ad becomes much more powerful when people can see which of their friends and contacts have chosen to endorse it.</span><br /><br /><span style="font-family: Arial, Helvetica, sans-serif;">We’re working to add the +1 button and annotations to all eligible inventory over the next couple weeks. So while you might not see them immediately, we’re working hard to roll them out to all advertisers as quickly as possible.</span><br /><br /><span style="font-family: Arial, Helvetica, sans-serif;">To learn more, you can read our </span><a href="http://adwords.blogspot.com/2011/09/google-108-1-button-is-coming-to.html" style="font-family: Arial, Helvetica, sans-serif;">initial announcement</a><span style="font-family: Arial, Helvetica, sans-serif;"> or visit the </span><a href="http://support.google.com/adwords/?hl=en" style="font-family: Arial, Helvetica, sans-serif;">AdWords Help Center</a><span style="font-family: Arial, Helvetica, sans-serif;">.</span><br /><br /><span style="font-family: Arial, Helvetica, sans-serif;">Posted by Dan Friedman, Inside AdWords Team</span> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </script> <noscript> <span style="font-family: Arial, Helvetica, sans-serif;"><i>(Editor's Note, 5/21/12: We have updated the links in the post below to lead to the most recent Help Center articles.)</i></span><br /><br /><span style="font-family: Arial, Helvetica, sans-serif;">Starting today, if you’re running display ads through the Google Display Network, you may begin seeing the </span><a href="http://support.google.com/adwords/bin/answer.py?hl=en&answer=2370009" style="font-family: Arial, Helvetica, sans-serif;">+1 button and annotations</a><span style="font-family: Arial, Helvetica, sans-serif;"> with your ads. Now, with a single click, people can recommend your ads’ landing pages to their friends and contacts.</span><br /><br /><span style="font-family: Arial, Helvetica, sans-serif;">As we explained in our </span><a href="http://adwords.blogspot.com/2011/09/google-108-1-button-is-coming-to.html" style="font-family: Arial, Helvetica, sans-serif;">initial announcement</a><span style="font-family: Arial, Helvetica, sans-serif;"> several weeks ago, we believe that incorporating personal recommendations into display ads has the potential to change the way people view advertising. A display ad becomes much more powerful when people can see which of their friends and contacts have chosen to endorse it.</span><br /><br /><span style="font-family: Arial, Helvetica, sans-serif;">We’re working to add the +1 button and annotations to all eligible inventory over the next couple weeks. So while you might not see them immediately, we’re working hard to roll them out to all advertisers as quickly as possible.</span><br /><br /><span style="font-family: Arial, Helvetica, sans-serif;">To learn more, you can read our </span><a href="http://adwords.blogspot.com/2011/09/google-108-1-button-is-coming-to.html" style="font-family: Arial, Helvetica, sans-serif;">initial announcement</a><span style="font-family: Arial, Helvetica, sans-serif;"> or visit the </span><a href="http://support.google.com/adwords/?hl=en" style="font-family: Arial, Helvetica, sans-serif;">AdWords Help Center</a><span style="font-family: Arial, Helvetica, sans-serif;">.</span><br /><br /><span style="font-family: Arial, Helvetica, sans-serif;">Posted by Dan Friedman, Inside AdWords Team</span> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </noscript> </div> </div> <div class='share'> <span class='gplus-share social-wrapper' data-href='https://plus.google.com/share?url=https://adwords.googleblog.com/2011/10/1-button-to-start-appearing-on-display.html'> <img alt='Share on Google+' height='24' src='https://www.gstatic.com/images/branding/google_plus/2x/ic_w_post_gplus_black_24dp.png' width='24'/> </span> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Inside AdWords:+1 button to start appearing on display ads today&url=https://adwords.googleblog.com/2011/10/1-button-to-start-appearing-on-display.html&via=adwords'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://adwords.googleblog.com/2011/10/1-button-to-start-appearing-on-display.html'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> <div class='post-footer'> <div class='cmt_iframe_holder' data-href='https://adwords.googleblog.com/2011/10/1-button-to-start-appearing-on-display.html' data-viewtype='FILTERED_POSTMOD'></div> <a href='https://plus.google.com/112374322230920073195' rel='author' style='display:none;'> Google </a> <div class='label-footer'> <span class='labels-caption'> Labels: </span> <span class='labels'> <a class='label' href='https://adwords.googleblog.com/search/label/%2B1' rel='tag'> +1 </a> , <a class='label' href='https://adwords.googleblog.com/search/label/Display%20Ads' rel='tag'> Display Ads </a> </span> </div> </div> </div> <div class='post' data-id='303959848532545019' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://adwords.googleblog.com/2011/09/display-creative-checklist-building.html' itemprop='url' title='Display creative checklist: building direct response ads'> Display creative checklist: building direct response ads </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> Thursday, September 08, 2011 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> <p style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: 'Times New Roman'; "></span></span></p><span class="Apple-style-span" ><p style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; ">If you’re designing display ads and have direct response goals, your ads need to catch the user’s eye, convey key information, and encourage them to click and explore your website. To get you started, we’ve put together the top ten tips learned through the collective experience of hundreds of Google AdWords account teams. These ten tips will help drive effective direct response marketing campaigns.</p><p style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><span class="Apple-style-span"><br /><b>1. Call-to-Action</b><br />A call-to-action phrase or button encourages users to click on your ad and clearly lets them know what is coming next. While direct call-to-actions such as “Buy Now!“ may be common, they can also be too insistent. Using indirect call-to-actions like “Explore Now“ or </span><span class="Apple-style-span">short phrases such as “Travel Your Dream“ help encourage action without demanding a strong commitment.</span></p><p style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><span class="Apple-style-span"><br /></span></p><table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="padding-top: 6px; padding-right: 6px; padding-bottom: 6px; padding-left: 6px; margin-bottom: 0.5em; margin-left: auto; margin-right: auto; text-align: center; "><tbody><tr><td style="text-align: center; "><p style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><img height="248px;" id="internal-source-marker_0.6525298939086497" src="https://lh6.googleusercontent.com/fMBIpHw9WUj_k5Tw6PXIthZRrob46x-9u5aaLsK7kjrH7ZVeQunlu3_fZCJudchL4qDWOMeA9VAVELqRq65WJ7RCA3YFGzjEFKD5W0jY3EheSTsk_-g" style="cursor: move; margin-left: auto; margin-right: auto; " width="298px;" /></p></td></tr><tr><td class="tr-caption" style="padding-top: 4px; text-align: center; "><p style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><br /></p></td></tr></tbody></table><p style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><span class="Apple-style-span"><b>2. Call-to-Action in Every Frame </b></span></p><div><div><div><p style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><span class="Apple-style-span">Include a call-to-action & key message in every frame of your ad – especially the final frame. This ensures that you get across these two very important points no</span><span class="Apple-style-span"> matter when the user's attention is drawn to your ad. When your animation stops, your ad will continue to compel action from users. </span></p><p style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><span class="Apple-style-span"><br /></span></p><p style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><span class="Apple-style-span"><span class="Apple-style-span"></span></span></p><div style="background-color: transparent; text-align: center; "><p style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><span class="Apple-style-span"><img height="250px;" id="internal-source-marker_0.8930058213882148" src="https://lh4.googleusercontent.com/zCdBT22oa6_ogH7vA0P--ZUW1RowInPbMbQr4QXx7KFdY07GxIPZxmVcE8v0QniClmO-FGCGF4q5oaTSqekCMC58Y-SA10XMoaLxNwGsRI406Hy6Fec" style="cursor: move; " width="300px;" /></span></p></div><p style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><span class="Apple-style-span"><br /><b>3. Company or Brand logo</b><br />Keep your brand or product logo in front of </span><span class="Apple-style-span">users in all frames. This will highli</span><span class="Apple-style-span">ght your brand and can heighten credibility and increase your click-through rate. If this isn’t possible, include your logo in the final frame of animated ads to ensure your brand shows after animation has ended. </span></p><p style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><span class="Apple-style-span"><br /><span class="Apple-style-span"></span></span></p><div style="background-color: transparent; text-align: center; "><p style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><span class="Apple-style-span"><img height="258px;" id="internal-source-marker_0.8930058213882148" src="https://lh3.googleusercontent.com/s171TSxEDnD6PJEOAq-JDwW3XZXYJftuTwZKYRcqvXR_BGJS9fjU7xMOGodHlYi_1XyYLtnhwutKvsu1pRgGNNTihaUKW_fHiFha8Do838JlC5F_aZI" style="cursor: move; " width="306px;" /></span></p></div><div style="background-color: transparent; text-align: center; "><p style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><span class="Apple-style-span"><br /></span></p></div><p style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><span class="Apple-style-span"><b>4. Pricing and Promotion </b><br />The more information on pricing that a user can gain from your display ad, the better. Consider providing promotional pricing to the audiences your ad is reaching. Discount offers supported by discount codes can help attract attention. If users don’t like the price or terms of your offer, they won’t click on your ad. Pre-qualifying </span><span class="Apple-style-span">users can save you the cost of that click.<br /><span class="Apple-style-span"></span></span></p><table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="padding-top: 6px; padding-right: 6px; padding-bottom: 6px; padding-left: 6px; margin-bottom: 0.5em; margin-left: auto; margin-right: auto; text-align: center; "><tbody><tr><td style="text-align: center; "><p style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><br /></p><p style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><img height="265" id="internal-source-marker_0.8930058213882148" src="https://lh6.googleusercontent.com/yUy-ho4IHqvqD0wHbhFCOK_ZDbH5e0zsaehXqa8mQ1gmieNdLEi5G-dVWfrXPd_j5qWFr5vPLKgyWXlI422arXtT2rZkImdx3r1QHAcQC42D41edTaY" style="cursor: move; margin-left: auto; margin-right: auto; " width="320" /></p></td></tr></tbody></table><img src="file:///C:/Users/barbato/AppData/Local/Temp/msohtmlclip1/01/clip_image010.jpg" style="cursor: move; " /><p style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><span class="Apple-style-span"><b>5. Clear Value Proposition</b><br />Include a clear, compelling message highlighting the benefit of your product or service. If your ad is animated,</span></p><p style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><span class="Apple-style-span">consider presenting a value proposition in each frame. Users should feel as though they are missing out on something by not clicking.</span></p><p style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><br /></p><p style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><span class="Apple-style-span"><span class="Apple-style-span"></span></span></p><div style="background-color: transparent; text-align: center; "><p style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><span class="Apple-style-span"><img height="250px;" id="internal-source-marker_0.8930058213882148" src="https://lh3.googleusercontent.com/E8nHFlAXtvIei-Cfk--3C2AS-VwbZFOcbZJy19qyvVWfJKnmtsmAAekMfVVgaZtNoQbBlp8DAA1BRJExGdzP-7HrxH9nHK6oq3iO2qow819MxFFwDWU" style="cursor: move; " width="300px;" /></span></p></div><div style="background-color: transparent; text-align: center; "><p style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><span class="Apple-style-span"><br /></span></p></div><p style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><span class="Apple-style-span"><b>6. Sense of Urgency</b><br />Create a sense of urgency in your ad. Referring to deadline</span><span class="Apple-style-span">s or limits in quantity and availability can persuade users to give your message consideration right away. </span></p><p style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><span class="Apple-style-span"><br /></span></p><div><div><div><div><p class="separator" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; clear: both; text-align: center; "><a href="https://lh4.googleusercontent.com/-nY89EV0g0lma1vW7dW2r1uuCmWTF4L-Jkhn1udCp7PFD2AV5lTHCVDtGrP12tUN42a4rs1ScTTFOdotq3Y7_gFMXyZLwPExJkki0YK5zlf6vV7iogE" imageanchor="1" style="margin-left: 1em; margin-right: 1em; "><img border="0" height="250px;" id="internal-source-marker_0.8930058213882148" src="https://lh4.googleusercontent.com/-nY89EV0g0lma1vW7dW2r1uuCmWTF4L-Jkhn1udCp7PFD2AV5lTHCVDtGrP12tUN42a4rs1ScTTFOdotq3Y7_gFMXyZLwPExJkki0YK5zlf6vV7iogE" style="cursor: move; " width="300px;" /></a></p><p style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><span class="Apple-style-span"><b><br />7. Coordinate Colors & Images </b><br />Customize the color scheme of your ad to match your image or logo, and use easy-to-view colors for backgrounds and fonts. Extremely bright colors can be unp</span><span class="Apple-style-span">leasant and difficult to read. Using transparent PNG-format images can greatly improve aesthetics within your ad. </span></p><p style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><span class="Apple-style-span"><br /></span></p><p style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><span class="Apple-style-span"><span class="Apple-style-span"></span></span></p><div style="background-color: transparent; text-align: center; "><p style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><span class="Apple-style-span"><img height="234px;" id="internal-source-marker_0.8930058213882148" src="https://lh4.googleusercontent.com/3gn00IcGOv965FZPd3ewEitD2SCPmOb-6-zNpi1er-A92LSBA3tMlPHxPl0tRbWvBQ1ZhHqULb3lL09Bn6s0VZ-b9KalqWAirohr5gbQIoDQAfJeLr4" style="cursor: move; " width="281px;" /></span></p></div></div><div><p style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><span class="Apple-style-span"><span class="Apple-style-span"></span></span></p><div style="background-color: transparent; text-align: center; "></div><div style="background-color: transparent; text-align: center; "><p style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><span class="Apple-style-span"><br /></span></p></div><p style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><span class="Apple-style-span"><b>8. Balance Text & Images</b><br />Take advantage of both text and images to convey your message. Text and images are processed by different parts of the brain. Integrating both into your ad – harmoniously – can help you influence viewers cognitively and emotionally. Complementary text and images may help viewers remember your ad long after they have seen it. </span></p><p style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><span class="Apple-style-span"><br /></span></p><p style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><span class="Apple-style-span"><span class="Apple-style-span"></span></span></p><div style="background-color: transparent; text-align: center; "><p style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><span class="Apple-style-span"><img height="265px;" id="internal-source-marker_0.8930058213882148" src="https://lh3.googleusercontent.com/VFFU2qdWt7w5ejGuSCn3nAdBtVnWeqoOJG8B6HUY90Po63DNduIFDP9Aey9y0Pjmjle2iUNAG9cPTD2a30xVajH6EM67N-AmGGXD79KIUBEqd20XEGw" style="cursor: move; " width="309px;" /></span></p></div></div><div><p style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><span class="Apple-style-span"><br /><b>9. Relevant Landing Page</b><br />Direct users to the most relevant landing page where the product or service is described in detail. The message on the page should match the message or promotion in your ad. This can have a positive impact on your users, conversion rate, and quality score. Remember to match the look & feel of your ad to the landing page.</span></p><p style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><span class="Apple-style-span"><br /></span></p><p style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><span class="Apple-style-span"><span class="Apple-style-span"></span></span></p><table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="padding-top: 6px; padding-right: 6px; padding-bottom: 6px; padding-left: 6px; margin-bottom: 0.5em; margin-left: auto; margin-right: auto; text-align: center; "><tbody><tr><td style="text-align: center; "><p style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><img height="250px;" id="internal-source-marker_0.8930058213882148" src="https://lh4.googleusercontent.com/ViM-aRqp6f2b4668888F8A0cOtEAKJGMlU85yNjnTpl9nl4w64bBTZbrqcv8B4symQw4Pv6LRnhkOaiq3_5uhwq3NlqNMnhTUgMnDkNXdfu59r5sK8A" style="cursor: move; margin-left: auto; margin-right: auto; " width="298px;" /></p></td></tr><tr><td class="tr-caption" style="padding-top: 4px; text-align: center; "><p style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><span class="Apple-style-span">Display Ad</span></p></td></tr></tbody></table><table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="padding-top: 6px; padding-right: 6px; padding-bottom: 6px; padding-left: 6px; margin-bottom: 0.5em; margin-left: auto; margin-right: auto; text-align: center; "><tbody><tr><td style="text-align: center; "><p style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><img height="243px;" id="internal-source-marker_0.8930058213882148" src="https://lh5.googleusercontent.com/dNQLZ55nYvMx3QCkcaDVnueHrhu7UngNN1hRKRDeef2Q2x3jekdYms1BhvTUs0jVgDU7Xpv66LT42u0H_hXkPNkcEBgaMJWj3tU4D6sbZ_4IYf6X9x8" style="cursor: move; margin-left: auto; margin-right: auto; " width="340px;" /></p></td></tr><tr><td class="tr-caption" style="padding-top: 4px; text-align: center; "><p style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><span class="Apple-style-span">Landing Page</span></p></td></tr></tbody></table><div style="background-color: transparent; text-align: left; "><p style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><span class="Apple-style-span"><b><br /></b></span></p></div><div style="background-color: transparent; text-align: left; "><p style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><span class="Apple-style-span"><b>10. Cast a Wide Net </b></span></p></div></div><div><p style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><span class="Apple-style-span">Create your ad in every standard size or format to ensure that it reaches all of the highest performing corners of the Google Display Network. Some sites only accommodate specific formats and ad sizes. A full suite of ad sizes will improve your ad’s chances of appearing on those sites.<br /></span></p><p style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><span class="Apple-style-span"><br /></span></p><p style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><span class="Apple-style-span"><span class="Apple-style-span"></span></span></p><div style="background-color: transparent; text-align: center; "><p style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><span class="Apple-style-span"><img height="252px;" id="internal-source-marker_0.8930058213882148" src="https://lh6.googleusercontent.com/k_2Wc8mA5kuJk5kbtMi0H2lBLO4Y3wITF19a7x1ePYXWEXzz_NXzIAljvLwMELXqJXr2BwYhL-oXBr6n88Oxv5qUL-F2EFjfmKNL2WogaJdOBcKS-2k" style="cursor: move; " width="352px;" /></span></p></div><p style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><br /></p><p style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><span class="Apple-style-span"><br /></span></p><p style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><span class="Apple-style-span">You can find these ten tips on the Display Creative Checklist website <a href="https://sites.google.com/site/creativechecklist/home">here</a>.</span></p><p style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><span class="Apple-style-span"><br /></span></p><p style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><span class="Apple-style-span">Posted by Lauren Barbato, <i>Inside AdWords</i> crew</span></p></div></div></div></div></div></div></div></span> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </script> <noscript> <p style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: 'Times New Roman'; "></span></span></p><span class="Apple-style-span" ><p style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; ">If you’re designing display ads and have direct response goals, your ads need to catch the user’s eye, convey key information, and encourage them to click and explore your website. To get you started, we’ve put together the top ten tips learned through the collective experience of hundreds of Google AdWords account teams. These ten tips will help drive effective direct response marketing campaigns.</p><p style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><span class="Apple-style-span"><br /><b>1. Call-to-Action</b><br />A call-to-action phrase or button encourages users to click on your ad and clearly lets them know what is coming next. While direct call-to-actions such as “Buy Now!“ may be common, they can also be too insistent. Using indirect call-to-actions like “Explore Now“ or </span><span class="Apple-style-span">short phrases such as “Travel Your Dream“ help encourage action without demanding a strong commitment.</span></p><p style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><span class="Apple-style-span"><br /></span></p><table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="padding-top: 6px; padding-right: 6px; padding-bottom: 6px; padding-left: 6px; margin-bottom: 0.5em; margin-left: auto; margin-right: auto; text-align: center; "><tbody><tr><td style="text-align: center; "><p style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><img height="248px;" id="internal-source-marker_0.6525298939086497" src="https://lh6.googleusercontent.com/fMBIpHw9WUj_k5Tw6PXIthZRrob46x-9u5aaLsK7kjrH7ZVeQunlu3_fZCJudchL4qDWOMeA9VAVELqRq65WJ7RCA3YFGzjEFKD5W0jY3EheSTsk_-g" style="cursor: move; margin-left: auto; margin-right: auto; " width="298px;" /></p></td></tr><tr><td class="tr-caption" style="padding-top: 4px; text-align: center; "><p style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><br /></p></td></tr></tbody></table><p style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><span class="Apple-style-span"><b>2. Call-to-Action in Every Frame </b></span></p><div><div><div><p style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><span class="Apple-style-span">Include a call-to-action & key message in every frame of your ad – especially the final frame. This ensures that you get across these two very important points no</span><span class="Apple-style-span"> matter when the user's attention is drawn to your ad. When your animation stops, your ad will continue to compel action from users. </span></p><p style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><span class="Apple-style-span"><br /></span></p><p style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><span class="Apple-style-span"><span class="Apple-style-span"></span></span></p><div style="background-color: transparent; text-align: center; "><p style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><span class="Apple-style-span"><img height="250px;" id="internal-source-marker_0.8930058213882148" src="https://lh4.googleusercontent.com/zCdBT22oa6_ogH7vA0P--ZUW1RowInPbMbQr4QXx7KFdY07GxIPZxmVcE8v0QniClmO-FGCGF4q5oaTSqekCMC58Y-SA10XMoaLxNwGsRI406Hy6Fec" style="cursor: move; " width="300px;" /></span></p></div><p style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><span class="Apple-style-span"><br /><b>3. Company or Brand logo</b><br />Keep your brand or product logo in front of </span><span class="Apple-style-span">users in all frames. This will highli</span><span class="Apple-style-span">ght your brand and can heighten credibility and increase your click-through rate. If this isn’t possible, include your logo in the final frame of animated ads to ensure your brand shows after animation has ended. </span></p><p style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><span class="Apple-style-span"><br /><span class="Apple-style-span"></span></span></p><div style="background-color: transparent; text-align: center; "><p style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><span class="Apple-style-span"><img height="258px;" id="internal-source-marker_0.8930058213882148" src="https://lh3.googleusercontent.com/s171TSxEDnD6PJEOAq-JDwW3XZXYJftuTwZKYRcqvXR_BGJS9fjU7xMOGodHlYi_1XyYLtnhwutKvsu1pRgGNNTihaUKW_fHiFha8Do838JlC5F_aZI" style="cursor: move; " width="306px;" /></span></p></div><div style="background-color: transparent; text-align: center; "><p style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><span class="Apple-style-span"><br /></span></p></div><p style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><span class="Apple-style-span"><b>4. Pricing and Promotion </b><br />The more information on pricing that a user can gain from your display ad, the better. Consider providing promotional pricing to the audiences your ad is reaching. Discount offers supported by discount codes can help attract attention. If users don’t like the price or terms of your offer, they won’t click on your ad. Pre-qualifying </span><span class="Apple-style-span">users can save you the cost of that click.<br /><span class="Apple-style-span"></span></span></p><table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="padding-top: 6px; padding-right: 6px; padding-bottom: 6px; padding-left: 6px; margin-bottom: 0.5em; margin-left: auto; margin-right: auto; text-align: center; "><tbody><tr><td style="text-align: center; "><p style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><br /></p><p style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><img height="265" id="internal-source-marker_0.8930058213882148" src="https://lh6.googleusercontent.com/yUy-ho4IHqvqD0wHbhFCOK_ZDbH5e0zsaehXqa8mQ1gmieNdLEi5G-dVWfrXPd_j5qWFr5vPLKgyWXlI422arXtT2rZkImdx3r1QHAcQC42D41edTaY" style="cursor: move; margin-left: auto; margin-right: auto; " width="320" /></p></td></tr></tbody></table><img src="file:///C:/Users/barbato/AppData/Local/Temp/msohtmlclip1/01/clip_image010.jpg" style="cursor: move; " /><p style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><span class="Apple-style-span"><b>5. Clear Value Proposition</b><br />Include a clear, compelling message highlighting the benefit of your product or service. If your ad is animated,</span></p><p style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><span class="Apple-style-span">consider presenting a value proposition in each frame. Users should feel as though they are missing out on something by not clicking.</span></p><p style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><br /></p><p style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><span class="Apple-style-span"><span class="Apple-style-span"></span></span></p><div style="background-color: transparent; text-align: center; "><p style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><span class="Apple-style-span"><img height="250px;" id="internal-source-marker_0.8930058213882148" src="https://lh3.googleusercontent.com/E8nHFlAXtvIei-Cfk--3C2AS-VwbZFOcbZJy19qyvVWfJKnmtsmAAekMfVVgaZtNoQbBlp8DAA1BRJExGdzP-7HrxH9nHK6oq3iO2qow819MxFFwDWU" style="cursor: move; " width="300px;" /></span></p></div><div style="background-color: transparent; text-align: center; "><p style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><span class="Apple-style-span"><br /></span></p></div><p style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><span class="Apple-style-span"><b>6. Sense of Urgency</b><br />Create a sense of urgency in your ad. Referring to deadline</span><span class="Apple-style-span">s or limits in quantity and availability can persuade users to give your message consideration right away. </span></p><p style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><span class="Apple-style-span"><br /></span></p><div><div><div><div><p class="separator" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; clear: both; text-align: center; "><a href="https://lh4.googleusercontent.com/-nY89EV0g0lma1vW7dW2r1uuCmWTF4L-Jkhn1udCp7PFD2AV5lTHCVDtGrP12tUN42a4rs1ScTTFOdotq3Y7_gFMXyZLwPExJkki0YK5zlf6vV7iogE" imageanchor="1" style="margin-left: 1em; margin-right: 1em; "><img border="0" height="250px;" id="internal-source-marker_0.8930058213882148" src="https://lh4.googleusercontent.com/-nY89EV0g0lma1vW7dW2r1uuCmWTF4L-Jkhn1udCp7PFD2AV5lTHCVDtGrP12tUN42a4rs1ScTTFOdotq3Y7_gFMXyZLwPExJkki0YK5zlf6vV7iogE" style="cursor: move; " width="300px;" /></a></p><p style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><span class="Apple-style-span"><b><br />7. Coordinate Colors & Images </b><br />Customize the color scheme of your ad to match your image or logo, and use easy-to-view colors for backgrounds and fonts. Extremely bright colors can be unp</span><span class="Apple-style-span">leasant and difficult to read. Using transparent PNG-format images can greatly improve aesthetics within your ad. </span></p><p style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><span class="Apple-style-span"><br /></span></p><p style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><span class="Apple-style-span"><span class="Apple-style-span"></span></span></p><div style="background-color: transparent; text-align: center; "><p style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><span class="Apple-style-span"><img height="234px;" id="internal-source-marker_0.8930058213882148" src="https://lh4.googleusercontent.com/3gn00IcGOv965FZPd3ewEitD2SCPmOb-6-zNpi1er-A92LSBA3tMlPHxPl0tRbWvBQ1ZhHqULb3lL09Bn6s0VZ-b9KalqWAirohr5gbQIoDQAfJeLr4" style="cursor: move; " width="281px;" /></span></p></div></div><div><p style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><span class="Apple-style-span"><span class="Apple-style-span"></span></span></p><div style="background-color: transparent; text-align: center; "></div><div style="background-color: transparent; text-align: center; "><p style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><span class="Apple-style-span"><br /></span></p></div><p style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><span class="Apple-style-span"><b>8. Balance Text & Images</b><br />Take advantage of both text and images to convey your message. Text and images are processed by different parts of the brain. Integrating both into your ad – harmoniously – can help you influence viewers cognitively and emotionally. Complementary text and images may help viewers remember your ad long after they have seen it. </span></p><p style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><span class="Apple-style-span"><br /></span></p><p style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><span class="Apple-style-span"><span class="Apple-style-span"></span></span></p><div style="background-color: transparent; text-align: center; "><p style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><span class="Apple-style-span"><img height="265px;" id="internal-source-marker_0.8930058213882148" src="https://lh3.googleusercontent.com/VFFU2qdWt7w5ejGuSCn3nAdBtVnWeqoOJG8B6HUY90Po63DNduIFDP9Aey9y0Pjmjle2iUNAG9cPTD2a30xVajH6EM67N-AmGGXD79KIUBEqd20XEGw" style="cursor: move; " width="309px;" /></span></p></div></div><div><p style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><span class="Apple-style-span"><br /><b>9. Relevant Landing Page</b><br />Direct users to the most relevant landing page where the product or service is described in detail. The message on the page should match the message or promotion in your ad. This can have a positive impact on your users, conversion rate, and quality score. Remember to match the look & feel of your ad to the landing page.</span></p><p style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><span class="Apple-style-span"><br /></span></p><p style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><span class="Apple-style-span"><span class="Apple-style-span"></span></span></p><table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="padding-top: 6px; padding-right: 6px; padding-bottom: 6px; padding-left: 6px; margin-bottom: 0.5em; margin-left: auto; margin-right: auto; text-align: center; "><tbody><tr><td style="text-align: center; "><p style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><img height="250px;" id="internal-source-marker_0.8930058213882148" src="https://lh4.googleusercontent.com/ViM-aRqp6f2b4668888F8A0cOtEAKJGMlU85yNjnTpl9nl4w64bBTZbrqcv8B4symQw4Pv6LRnhkOaiq3_5uhwq3NlqNMnhTUgMnDkNXdfu59r5sK8A" style="cursor: move; margin-left: auto; margin-right: auto; " width="298px;" /></p></td></tr><tr><td class="tr-caption" style="padding-top: 4px; text-align: center; "><p style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><span class="Apple-style-span">Display Ad</span></p></td></tr></tbody></table><table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="padding-top: 6px; padding-right: 6px; padding-bottom: 6px; padding-left: 6px; margin-bottom: 0.5em; margin-left: auto; margin-right: auto; text-align: center; "><tbody><tr><td style="text-align: center; "><p style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><img height="243px;" id="internal-source-marker_0.8930058213882148" src="https://lh5.googleusercontent.com/dNQLZ55nYvMx3QCkcaDVnueHrhu7UngNN1hRKRDeef2Q2x3jekdYms1BhvTUs0jVgDU7Xpv66LT42u0H_hXkPNkcEBgaMJWj3tU4D6sbZ_4IYf6X9x8" style="cursor: move; margin-left: auto; margin-right: auto; " width="340px;" /></p></td></tr><tr><td class="tr-caption" style="padding-top: 4px; text-align: center; "><p style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><span class="Apple-style-span">Landing Page</span></p></td></tr></tbody></table><div style="background-color: transparent; text-align: left; "><p style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><span class="Apple-style-span"><b><br /></b></span></p></div><div style="background-color: transparent; text-align: left; "><p style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><span class="Apple-style-span"><b>10. Cast a Wide Net </b></span></p></div></div><div><p style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><span class="Apple-style-span">Create your ad in every standard size or format to ensure that it reaches all of the highest performing corners of the Google Display Network. Some sites only accommodate specific formats and ad sizes. A full suite of ad sizes will improve your ad’s chances of appearing on those sites.<br /></span></p><p style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><span class="Apple-style-span"><br /></span></p><p style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><span class="Apple-style-span"><span class="Apple-style-span"></span></span></p><div style="background-color: transparent; text-align: center; "><p style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><span class="Apple-style-span"><img height="252px;" id="internal-source-marker_0.8930058213882148" src="https://lh6.googleusercontent.com/k_2Wc8mA5kuJk5kbtMi0H2lBLO4Y3wITF19a7x1ePYXWEXzz_NXzIAljvLwMELXqJXr2BwYhL-oXBr6n88Oxv5qUL-F2EFjfmKNL2WogaJdOBcKS-2k" style="cursor: move; " width="352px;" /></span></p></div><p style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><br /></p><p style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><span class="Apple-style-span"><br /></span></p><p style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><span class="Apple-style-span">You can find these ten tips on the Display Creative Checklist website <a href="https://sites.google.com/site/creativechecklist/home">here</a>.</span></p><p style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><span class="Apple-style-span"><br /></span></p><p style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><span class="Apple-style-span">Posted by Lauren Barbato, <i>Inside AdWords</i> crew</span></p></div></div></div></div></div></div></div></span> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </noscript> </div> </div> <div class='share'> <span class='gplus-share social-wrapper' data-href='https://plus.google.com/share?url=https://adwords.googleblog.com/2011/09/display-creative-checklist-building.html'> <img alt='Share on Google+' height='24' src='https://www.gstatic.com/images/branding/google_plus/2x/ic_w_post_gplus_black_24dp.png' width='24'/> </span> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Inside AdWords:Display creative checklist: building direct response ads&url=https://adwords.googleblog.com/2011/09/display-creative-checklist-building.html&via=adwords'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://adwords.googleblog.com/2011/09/display-creative-checklist-building.html'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> <div class='post-footer'> <div class='cmt_iframe_holder' data-href='https://adwords.googleblog.com/2011/09/display-creative-checklist-building.html' data-viewtype='FILTERED_POSTMOD'></div> <a href='https://plus.google.com/112374322230920073195' rel='author' style='display:none;'> Google </a> <div class='label-footer'> <span class='labels-caption'> Labels: </span> <span class='labels'> <a class='label' href='https://adwords.googleblog.com/search/label/Display%20Ads' rel='tag'> Display Ads </a> </span> </div> </div> </div> <div class='post' data-id='7960800148588759203' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://adwords.googleblog.com/2011/06/theres-perfect-ad-for-everyone.html' itemprop='url' title='There’s a perfect ad for everyone'> There’s a perfect ad for everyone </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> Tuesday, June 14, 2011 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> <div><span class="Apple-style-span" style="border-collapse: collapse; color: rgb(80, 0, 80); font-family: arial, verdana, helvetica, lucida, sans-serif; font-size: 13px; line-height: 16px; "><span style="font-family: Arial, Helvetica, sans-serif; font-size: small; "></span></span></div><span><span><span class="Apple-style-span" >On Thursday, June 9th, Neal Mohan, Google's VP of Display Advertising, delivered a keynote at the Interactive Advertising Bureau’s Innovation Days @ Internet Week. The talk is entitled “There’s a perfect ad for everyone,” and during it Neal made six predictions about how display advertising will change for the better by 2015.<br /><br />You can view the recording at <a href="//www.google.com/adwords/watchthisspace/sandbox/iab/#utm_source=blog&utm_medium=insideadwords&utm_campaign=post-keynote">google.com/watchthisspace</a>.<br /><br />The talk was about the new technologies in display advertising that are resulting in better user experiences, better advertiser results and incredible growth for the industry. We’re investing significantly to help improve display advertising for advertisers, publishers and users. But we’re poised to make even greater advances in the years ahead. We’re at the beginning of a user-focused revolution, where people connect and respond to display ads in ways we’ve never seen before.<br /><br />If you watch the talk, let us know what you think by <a href="//www.google.com/url?q=http://twitter.com/%23!/search/googledisplay&sa=D&sntz=1&usg=AFQjCNEiQjOzSUyut2qD5QN91DT5da_MlA">following us</a> and sending us a note.<br /><br />Posted by Lauren Barbato, <i>Inside AdWords</i> crew</span></span></span><span class="byline-author"></span> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </script> <noscript> <div><span class="Apple-style-span" style="border-collapse: collapse; color: rgb(80, 0, 80); font-family: arial, verdana, helvetica, lucida, sans-serif; font-size: 13px; line-height: 16px; "><span style="font-family: Arial, Helvetica, sans-serif; font-size: small; "></span></span></div><span><span><span class="Apple-style-span" >On Thursday, June 9th, Neal Mohan, Google's VP of Display Advertising, delivered a keynote at the Interactive Advertising Bureau’s Innovation Days @ Internet Week. The talk is entitled “There’s a perfect ad for everyone,” and during it Neal made six predictions about how display advertising will change for the better by 2015.<br /><br />You can view the recording at <a href="//www.google.com/adwords/watchthisspace/sandbox/iab/#utm_source=blog&utm_medium=insideadwords&utm_campaign=post-keynote">google.com/watchthisspace</a>.<br /><br />The talk was about the new technologies in display advertising that are resulting in better user experiences, better advertiser results and incredible growth for the industry. We’re investing significantly to help improve display advertising for advertisers, publishers and users. But we’re poised to make even greater advances in the years ahead. We’re at the beginning of a user-focused revolution, where people connect and respond to display ads in ways we’ve never seen before.<br /><br />If you watch the talk, let us know what you think by <a href="//www.google.com/url?q=http://twitter.com/%23!/search/googledisplay&sa=D&sntz=1&usg=AFQjCNEiQjOzSUyut2qD5QN91DT5da_MlA">following us</a> and sending us a note.<br /><br />Posted by Lauren Barbato, <i>Inside AdWords</i> crew</span></span></span><span class="byline-author"></span> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </noscript> </div> </div> <div class='share'> <span class='gplus-share social-wrapper' data-href='https://plus.google.com/share?url=https://adwords.googleblog.com/2011/06/theres-perfect-ad-for-everyone.html'> <img alt='Share on Google+' height='24' src='https://www.gstatic.com/images/branding/google_plus/2x/ic_w_post_gplus_black_24dp.png' width='24'/> </span> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Inside AdWords:There’s a perfect ad for everyone&url=https://adwords.googleblog.com/2011/06/theres-perfect-ad-for-everyone.html&via=adwords'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://adwords.googleblog.com/2011/06/theres-perfect-ad-for-everyone.html'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> <div class='post-footer'> <div class='cmt_iframe_holder' data-href='https://adwords.googleblog.com/2011/06/theres-perfect-ad-for-everyone.html' data-viewtype='FILTERED_POSTMOD'></div> <a href='https://plus.google.com/112374322230920073195' rel='author' style='display:none;'> Google </a> <div class='label-footer'> <span class='labels-caption'> Labels: </span> <span class='labels'> <a class='label' href='https://adwords.googleblog.com/search/label/Display%20Ads' rel='tag'> Display Ads </a> , <a class='label' href='https://adwords.googleblog.com/search/label/Display%20Network' rel='tag'> Display Network </a> </span> </div> </div> </div> <div class='post' data-id='3633841711430240031' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://adwords.googleblog.com/2010/12/significant-advances-for-display-ad.html' itemprop='url' title='Significant advances for Display Ad Builder'> Significant advances for Display Ad Builder </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> Friday, December 17, 2010 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> On the Google Display Network, we've been working hard to make display advertising accessible to everyone, no matter what your size or budget. In 2008, we launched <a href="http://adwords.blogspot.com/2008/10/build-your-own-display-ads-in-minutes.html">Display Ad Builder</a> to help you design display ads in minutes for free. Now, 100 new advertisers try Display Ad Builder every day.<br /><br />Today we are announcing a number of improvements to Display Ad Builder to help you achieve all your marketing goals, from driving conversions to building your brand.<br /><br /><span style="font-weight: bold;">Quickly manage hundreds of ads with bulk copying and editing</span><br />With the <a href="http://adwords.blogspot.com/2010/11/adwords-editor-85-for-windows-and-mac.html">newest version of AdWords Editor</a>, you can now copy your Display Ad Builder ads across campaigns and make basic bulk edits, including ad names, destination and display URLs, and ad statuses. AdWords Editor makes it easier to customize your display creatives. For example, you could create an ad for marathon training tips, make multiple copies of the ad, then go into Display Ad Builder to customize the creative to mention the Chicago marathon for users in Chicago and the Philly marathon for Philadelphia.<br /><br /><div style="text-align: center;"><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://lh5.googleusercontent.com/DLl6Mv5u96YKcQEZCauRe4BYzGd2_1nV9OKEa7XeBAZYgIRmXVtDHqc8bkySqhpCKKkSRKAW2mwJh2Be5QB_xykqZLk2H7r4r43BGvhodk8Nnc4iJQ"><img alt="" border="0" src="https://lh5.googleusercontent.com/DLl6Mv5u96YKcQEZCauRe4BYzGd2_1nV9OKEa7XeBAZYgIRmXVtDHqc8bkySqhpCKKkSRKAW2mwJh2Be5QB_xykqZLk2H7r4r43BGvhodk8Nnc4iJQ" style="cursor: pointer; width: 615px; height: 339px;" /></a></div><div style="text-align: center;"><span style="font-style: italic;">Sample Display Ad Builder ad copied using AdWords Editor and then customized based on user location.<br /></span><a href="https://lh5.googleusercontent.com/DLl6Mv5u96YKcQEZCauRe4BYzGd2_1nV9OKEa7XeBAZYgIRmXVtDHqc8bkySqhpCKKkSRKAW2mwJh2Be5QB_xykqZLk2H7r4r43BGvhodk8Nnc4iJQ">click for full size image<span style="font-style: italic;"><br /></span></a></div><br />If you're already using AdWords Editor, you'll be prompted to upgrade automatically. Just follow the <a href="http://adwords.blogspot.com/2010/11/adwords-editor-85-for-windows-and-mac.html">instructions</a> to keep your unposted changes. If you’re not using AdWords Editor, visit <a href="//www.google.com/intl/en/adwordseditor/">our website</a> to learn more and download it.<br /><br /><span style="font-weight: bold;">Drive engagement with social and expandable templates</span><br />Display Ad Builder also can help build your brand and engage users with our new social and expandable templates. We are testing social templates, which include the latest tweets from your Twitter account in the creative. Social templates are really useful if you want to run timely promotions that change daily. You can run a new tweet, instead of creating an entirely new creative. Social templates can also help you build your Twitter follower base.<br /><br /><div style="text-align: center;"><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://lh3.googleusercontent.com/iPNaXQRkdytQQb6voI80Mtt0a3cRzeKWY8pQLuUtfJAuxPqGmZpneDMJhxtE2YcNH16F2jNrHdx4A63eRJiQQ8sNPa25Lv8UlwbZ7aeJPVO3YvkO2A"><img alt="" border="0" src="https://lh3.googleusercontent.com/iPNaXQRkdytQQb6voI80Mtt0a3cRzeKWY8pQLuUtfJAuxPqGmZpneDMJhxtE2YcNH16F2jNrHdx4A63eRJiQQ8sNPa25Lv8UlwbZ7aeJPVO3YvkO2A" style="cursor: pointer; width: 315px; height: 263px;" /></a><br /><span style="font-style: italic;">An ad created using one of Display Ad Builder's social templates.</span><br /><a href="https://lh3.googleusercontent.com/iPNaXQRkdytQQb6voI80Mtt0a3cRzeKWY8pQLuUtfJAuxPqGmZpneDMJhxtE2YcNH16F2jNrHdx4A63eRJiQQ8sNPa25Lv8UlwbZ7aeJPVO3YvkO2A">click for full size image</a><br /></div><br />We've also released expandable templates, which encourage more interaction from interested users by increasing your ad’s real estate on the page. When a user clicks on your expandable ad, it expands to twice its width or height, depending on the format.<br /><span style="font-weight: bold;"><br />Create the perfect ad by customizing your templates</span><br />We're also launching template customization to give you greater flexibility to create the ad you want. You can now move text boxes and images where you want within the template. Also, text boxes can be resized, so you can include more content. Combine these new features, with 180 templates, nearly 100 fonts, and unlimited color options to chose from.<br /><br /><div style="text-align: center;"><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://lh3.googleusercontent.com/qEUuL-AG64-72fdgyFwYveyujG0zw6wh4lKYjkLumnQEsHamASzu0GSPbh1PJw3d_ay52wqoQLbeXaaKGKuk5N_bNdjhrLv7yz84hxLGW8kHT7WT1A"><img alt="" border="0" src="https://lh3.googleusercontent.com/qEUuL-AG64-72fdgyFwYveyujG0zw6wh4lKYjkLumnQEsHamASzu0GSPbh1PJw3d_ay52wqoQLbeXaaKGKuk5N_bNdjhrLv7yz84hxLGW8kHT7WT1A" style="cursor: pointer; width: 299px; height: 249px;" /></a><br /><span style="font-style: italic;">Now you can move around text boxes and pictures and re-size text boxes to customize templates to fit your needs.</span><br /><a href="https://lh3.googleusercontent.com/qEUuL-AG64-72fdgyFwYveyujG0zw6wh4lKYjkLumnQEsHamASzu0GSPbh1PJw3d_ay52wqoQLbeXaaKGKuk5N_bNdjhrLv7yz84hxLGW8kHT7WT1A">click for full size image</a><br /><br /></div>Never tried Display Ad Builder? Try our free <a href="//www.google.com/adwords/displaynetwork/plan-creative-campaigns/display-ad-builder.html">demo</a> to see how it works. To start creating your ads, go to your ‘Ads’ tab in a new or existing campaign in your AdWords account. Then, click <span style="font-style: italic;">‘New Ad’</span> and select <span style="font-style: italic;">‘Display Ad Builder.’<br /></span><br /><br /><span class="byline-author">Posted by Nathania Lozada, <i>Inside AdWords</i> crew</span> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </script> <noscript> On the Google Display Network, we've been working hard to make display advertising accessible to everyone, no matter what your size or budget. In 2008, we launched <a href="http://adwords.blogspot.com/2008/10/build-your-own-display-ads-in-minutes.html">Display Ad Builder</a> to help you design display ads in minutes for free. Now, 100 new advertisers try Display Ad Builder every day.<br /><br />Today we are announcing a number of improvements to Display Ad Builder to help you achieve all your marketing goals, from driving conversions to building your brand.<br /><br /><span style="font-weight: bold;">Quickly manage hundreds of ads with bulk copying and editing</span><br />With the <a href="http://adwords.blogspot.com/2010/11/adwords-editor-85-for-windows-and-mac.html">newest version of AdWords Editor</a>, you can now copy your Display Ad Builder ads across campaigns and make basic bulk edits, including ad names, destination and display URLs, and ad statuses. AdWords Editor makes it easier to customize your display creatives. For example, you could create an ad for marathon training tips, make multiple copies of the ad, then go into Display Ad Builder to customize the creative to mention the Chicago marathon for users in Chicago and the Philly marathon for Philadelphia.<br /><br /><div style="text-align: center;"><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://lh5.googleusercontent.com/DLl6Mv5u96YKcQEZCauRe4BYzGd2_1nV9OKEa7XeBAZYgIRmXVtDHqc8bkySqhpCKKkSRKAW2mwJh2Be5QB_xykqZLk2H7r4r43BGvhodk8Nnc4iJQ"><img alt="" border="0" src="https://lh5.googleusercontent.com/DLl6Mv5u96YKcQEZCauRe4BYzGd2_1nV9OKEa7XeBAZYgIRmXVtDHqc8bkySqhpCKKkSRKAW2mwJh2Be5QB_xykqZLk2H7r4r43BGvhodk8Nnc4iJQ" style="cursor: pointer; width: 615px; height: 339px;" /></a></div><div style="text-align: center;"><span style="font-style: italic;">Sample Display Ad Builder ad copied using AdWords Editor and then customized based on user location.<br /></span><a href="https://lh5.googleusercontent.com/DLl6Mv5u96YKcQEZCauRe4BYzGd2_1nV9OKEa7XeBAZYgIRmXVtDHqc8bkySqhpCKKkSRKAW2mwJh2Be5QB_xykqZLk2H7r4r43BGvhodk8Nnc4iJQ">click for full size image<span style="font-style: italic;"><br /></span></a></div><br />If you're already using AdWords Editor, you'll be prompted to upgrade automatically. Just follow the <a href="http://adwords.blogspot.com/2010/11/adwords-editor-85-for-windows-and-mac.html">instructions</a> to keep your unposted changes. If you’re not using AdWords Editor, visit <a href="//www.google.com/intl/en/adwordseditor/">our website</a> to learn more and download it.<br /><br /><span style="font-weight: bold;">Drive engagement with social and expandable templates</span><br />Display Ad Builder also can help build your brand and engage users with our new social and expandable templates. We are testing social templates, which include the latest tweets from your Twitter account in the creative. Social templates are really useful if you want to run timely promotions that change daily. You can run a new tweet, instead of creating an entirely new creative. Social templates can also help you build your Twitter follower base.<br /><br /><div style="text-align: center;"><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://lh3.googleusercontent.com/iPNaXQRkdytQQb6voI80Mtt0a3cRzeKWY8pQLuUtfJAuxPqGmZpneDMJhxtE2YcNH16F2jNrHdx4A63eRJiQQ8sNPa25Lv8UlwbZ7aeJPVO3YvkO2A"><img alt="" border="0" src="https://lh3.googleusercontent.com/iPNaXQRkdytQQb6voI80Mtt0a3cRzeKWY8pQLuUtfJAuxPqGmZpneDMJhxtE2YcNH16F2jNrHdx4A63eRJiQQ8sNPa25Lv8UlwbZ7aeJPVO3YvkO2A" style="cursor: pointer; width: 315px; height: 263px;" /></a><br /><span style="font-style: italic;">An ad created using one of Display Ad Builder's social templates.</span><br /><a href="https://lh3.googleusercontent.com/iPNaXQRkdytQQb6voI80Mtt0a3cRzeKWY8pQLuUtfJAuxPqGmZpneDMJhxtE2YcNH16F2jNrHdx4A63eRJiQQ8sNPa25Lv8UlwbZ7aeJPVO3YvkO2A">click for full size image</a><br /></div><br />We've also released expandable templates, which encourage more interaction from interested users by increasing your ad’s real estate on the page. When a user clicks on your expandable ad, it expands to twice its width or height, depending on the format.<br /><span style="font-weight: bold;"><br />Create the perfect ad by customizing your templates</span><br />We're also launching template customization to give you greater flexibility to create the ad you want. You can now move text boxes and images where you want within the template. Also, text boxes can be resized, so you can include more content. Combine these new features, with 180 templates, nearly 100 fonts, and unlimited color options to chose from.<br /><br /><div style="text-align: center;"><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://lh3.googleusercontent.com/qEUuL-AG64-72fdgyFwYveyujG0zw6wh4lKYjkLumnQEsHamASzu0GSPbh1PJw3d_ay52wqoQLbeXaaKGKuk5N_bNdjhrLv7yz84hxLGW8kHT7WT1A"><img alt="" border="0" src="https://lh3.googleusercontent.com/qEUuL-AG64-72fdgyFwYveyujG0zw6wh4lKYjkLumnQEsHamASzu0GSPbh1PJw3d_ay52wqoQLbeXaaKGKuk5N_bNdjhrLv7yz84hxLGW8kHT7WT1A" style="cursor: pointer; width: 299px; height: 249px;" /></a><br /><span style="font-style: italic;">Now you can move around text boxes and pictures and re-size text boxes to customize templates to fit your needs.</span><br /><a href="https://lh3.googleusercontent.com/qEUuL-AG64-72fdgyFwYveyujG0zw6wh4lKYjkLumnQEsHamASzu0GSPbh1PJw3d_ay52wqoQLbeXaaKGKuk5N_bNdjhrLv7yz84hxLGW8kHT7WT1A">click for full size image</a><br /><br /></div>Never tried Display Ad Builder? Try our free <a href="//www.google.com/adwords/displaynetwork/plan-creative-campaigns/display-ad-builder.html">demo</a> to see how it works. To start creating your ads, go to your ‘Ads’ tab in a new or existing campaign in your AdWords account. Then, click <span style="font-style: italic;">‘New Ad’</span> and select <span style="font-style: italic;">‘Display Ad Builder.’<br /></span><br /><br /><span class="byline-author">Posted by Nathania Lozada, <i>Inside AdWords</i> crew</span> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </noscript> </div> </div> <div class='share'> <span class='gplus-share social-wrapper' data-href='https://plus.google.com/share?url=https://adwords.googleblog.com/2010/12/significant-advances-for-display-ad.html'> <img alt='Share on Google+' height='24' src='https://www.gstatic.com/images/branding/google_plus/2x/ic_w_post_gplus_black_24dp.png' width='24'/> </span> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Inside AdWords:Significant advances for Display Ad Builder&url=https://adwords.googleblog.com/2010/12/significant-advances-for-display-ad.html&via=adwords'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://adwords.googleblog.com/2010/12/significant-advances-for-display-ad.html'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> <div class='post-footer'> <div class='cmt_iframe_holder' data-href='https://adwords.googleblog.com/2010/12/significant-advances-for-display-ad.html' data-viewtype='FILTERED_POSTMOD'></div> <a href='https://plus.google.com/112374322230920073195' rel='author' style='display:none;'> Google </a> <div class='label-footer'> <span class='labels-caption'> Labels: </span> <span class='labels'> <a class='label' href='https://adwords.googleblog.com/search/label/Display%20Ads' rel='tag'> Display Ads </a> , <a class='label' href='https://adwords.googleblog.com/search/label/Display%20Network' rel='tag'> Display Network </a> , <a class='label' href='https://adwords.googleblog.com/search/label/New%20features' rel='tag'> New features </a> , <a class='label' href='https://adwords.googleblog.com/search/label/Tools' rel='tag'> Tools </a> </span> </div> </div> </div> <div class='post' data-id='550854044588327960' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://adwords.googleblog.com/2010/12/expand-your-business-chrome-fast.html' itemprop='url' title='Expand your business - Chrome fast'> Expand your business - Chrome fast </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> Tuesday, December 14, 2010 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> <span style="font-style:italic;">Editors note: This is a guest blog post from the <a href="https://chrome.google.com/webstore">Chrome Web Store</a> team, presenting you a new opportunity to grow your business on the web.</span><br /><br />Growing revenue and traffic are important goals for most online businesses. The Chrome Web Store that we <a href="http://googleblog.blogspot.com/2010/12/update-on-chrome-web-store-and-chrome.html">made available</a> a few days ago can help you with both.<br /><br />By distributing your web content and applications through the store, you can connect with more than 120 million people who use Chrome regularly. You can also earn revenue both by selling your apps to Chrome users and by showing ads within them. And the best part? <a href="//www.google.com/intl/en/landing/chrome/webstore/create/getting-started.html">Creating an app</a> is quick and easy.<br /><br />To learn more about how to take advantage of this opportunity and how you can build your app, check out our new website at <a href="//www.google.com/intl/en/landing/chrome/webstore/create/">www.google.com/chrome/CreateAnApp</a> or watch the video below.<br /><br /><object height="390" width="640"><param name="movie" value="//www.youtube.com/v/yn_imZgWPtc&rel=0&hl=en_US&feature=player_embedded&version=3"></param><param name="allowFullScreen" value="true"></param><param name="allowScriptAccess" value="always"></param><embed src="//www.youtube.com/v/yn_imZgWPtc&rel=0&hl=en_US&feature=player_embedded&version=3" type="application/x-shockwave-flash" allowfullscreen="true" allowscriptaccess="always" width="640" height="390"></embed></object><br /><br /><span class="byline-author">Posted by Nathania Lozada, <i>Inside AdWords</i> crew</span> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </script> <noscript> <span style="font-style:italic;">Editors note: This is a guest blog post from the <a href="https://chrome.google.com/webstore">Chrome Web Store</a> team, presenting you a new opportunity to grow your business on the web.</span><br /><br />Growing revenue and traffic are important goals for most online businesses. The Chrome Web Store that we <a href="http://googleblog.blogspot.com/2010/12/update-on-chrome-web-store-and-chrome.html">made available</a> a few days ago can help you with both.<br /><br />By distributing your web content and applications through the store, you can connect with more than 120 million people who use Chrome regularly. You can also earn revenue both by selling your apps to Chrome users and by showing ads within them. And the best part? <a href="//www.google.com/intl/en/landing/chrome/webstore/create/getting-started.html">Creating an app</a> is quick and easy.<br /><br />To learn more about how to take advantage of this opportunity and how you can build your app, check out our new website at <a href="//www.google.com/intl/en/landing/chrome/webstore/create/">www.google.com/chrome/CreateAnApp</a> or watch the video below.<br /><br /><object height="390" width="640"><param name="movie" value="//www.youtube.com/v/yn_imZgWPtc&rel=0&hl=en_US&feature=player_embedded&version=3"></param><param name="allowFullScreen" value="true"></param><param name="allowScriptAccess" value="always"></param><embed src="//www.youtube.com/v/yn_imZgWPtc&rel=0&hl=en_US&feature=player_embedded&version=3" type="application/x-shockwave-flash" allowfullscreen="true" allowscriptaccess="always" width="640" height="390"></embed></object><br /><br /><span class="byline-author">Posted by Nathania Lozada, <i>Inside AdWords</i> crew</span> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </noscript> </div> </div> <div class='share'> <span class='gplus-share social-wrapper' data-href='https://plus.google.com/share?url=https://adwords.googleblog.com/2010/12/expand-your-business-chrome-fast.html'> <img alt='Share on Google+' height='24' src='https://www.gstatic.com/images/branding/google_plus/2x/ic_w_post_gplus_black_24dp.png' width='24'/> </span> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Inside AdWords:Expand your business - Chrome fast&url=https://adwords.googleblog.com/2010/12/expand-your-business-chrome-fast.html&via=adwords'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://adwords.googleblog.com/2010/12/expand-your-business-chrome-fast.html'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> <div class='post-footer'> <div class='cmt_iframe_holder' data-href='https://adwords.googleblog.com/2010/12/expand-your-business-chrome-fast.html' data-viewtype='FILTERED_POSTMOD'></div> <a href='https://plus.google.com/112374322230920073195' rel='author' style='display:none;'> Google </a> <div class='label-footer'> <span class='labels-caption'> Labels: </span> <span class='labels'> <a class='label' href='https://adwords.googleblog.com/search/label/Announcements' rel='tag'> Announcements </a> , <a class='label' href='https://adwords.googleblog.com/search/label/Display%20Ads' rel='tag'> Display Ads </a> , <a class='label' href='https://adwords.googleblog.com/search/label/Display%20Network' rel='tag'> Display Network </a> </span> </div> </div> </div> <div class='post' data-id='32018341664141921' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://adwords.googleblog.com/2010/11/display-ads-on-google-images-trial.html' itemprop='url' title='Display ads on Google Images trial'> Display ads on Google Images trial </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> Tuesday, November 16, 2010 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> As part of our <a href="http://googleblog.blogspot.com/2010/07/ooh-ahh-google-images-presents-nicer.html">Google Images redesign</a> this July, we introduced <a href="http://adwords.google.com/support/aw/bin/answer.py?hl=en&answer=184331">Image Search Ads</a>, which include a thumbnail alongside your ad text. We learned that on Google Images, image-based ads provided great results for our advertisers. They are also a highly useful format for users because they show commercial content directly related to the user's query.<br /><br />Today we're expanding the image ad formats available on Google Images by testing rich media <a href="http://adwords.google.com/support/aw/bin/answer.py?hl=en&answer=97526&rd=1">leaderboard</a> units that appear above Google Images search results and invite you to try new products and services. With the introduction of this display ad format on Google Images, you now have a great opportunity to reach users with engaging ads, whether your goal is to build brand awareness, or to drive clicks and conversions.<br /><br /><br /><div style="text-align: center;"><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="//3.bp.blogspot.com/_DdlLYNVPsNY/TOLR-KEmk1I/AAAAAAAAAB0/yNRmTo6iJ98/s1600/converse_ad_for_blog_post_hendrix%2B%25281%2529.png"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5540221357404885842" src="//3.bp.blogspot.com/_DdlLYNVPsNY/TOLR-KEmk1I/AAAAAAAAAB0/yNRmTo6iJ98/s320/converse_ad_for_blog_post_hendrix%2B%25281%2529.png" style="cursor: pointer; width: 320px; height: 247px;"></a><br /><span style="font-style: italic;">Ad by Converse on Google Images, designed to gain awareness about their new shoe model.<br />Ad placed by Range Online, an iProspect Company.<br /><br /></span><a href="//3.bp.blogspot.com/_DdlLYNVPsNY/TOLR-KEmk1I/AAAAAAAAAB0/yNRmTo6iJ98/s1600/converse_ad_for_blog_post_hendrix%2B%25281%2529.png">click for full size image</a><br /><br /></div>Advertising on Google Images allows you to reach hundreds of millions of users around the world who use the site to find relevant photos and images every week. Today display ads on Google Images are available on a small fraction of queries in the US and UK only. Over time, we hope to make display ads on Google Images available on more queries globally.<br /><br />Display ads on Google Images work the same as they would on other sites in the Google Display Network. They're triggered by the content on the page - in this case, that’s defined by the category of the search term that the user enters. If, for example, you target your ad to appear on Google Images on travel-related content, your ad may appear on Google Images if a user searches for related terms like [travel], [vacation], [beach] or [summer holiday].<br /><br />It’s easy to start running display ads on Google Images. Just use the AdWords placement targeting tool to target Google Images like any other site on the Google Display Network, and choose the type of content you want to advertise alongside. You can upload your own <a href="http://adwords.google.com/support/aw/bin/answer.py?hl=en&answer=97526&rd=1">leaderboard format ad</a> or create one using <a href="//www.google.com/adwords/displaynetwork/plan-creative-campaigns/display-ad-builder.html">Display Ad Builder</a>. Pricing can be either <a href="http://adwords.google.com/support/aw/bin/answer.py?hl=en&answer=6310">CPM</a> or <a href="http://adwords.google.com/support/aw/bin/answer.py?hl=en&answer=116495">CPC</a>, depending on your goals. If you want more information about the advertising options on Google Images, visit the <a href="https://adwords.google.com/support/aw/bin/answer.py?hl=en&answer=1066477">Help Center</a>.<br /><br />We’re invested in making display advertising work better for both users and advertisers. We look forward to introducing new, innovative placements and formats on the Google Display Network to help you reach your advertising goals.<br /><br /><br /><span class="byline-author">Posted by Nathania Lozada, <i>Inside AdWords</i> crew</span> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </script> <noscript> As part of our <a href="http://googleblog.blogspot.com/2010/07/ooh-ahh-google-images-presents-nicer.html">Google Images redesign</a> this July, we introduced <a href="http://adwords.google.com/support/aw/bin/answer.py?hl=en&answer=184331">Image Search Ads</a>, which include a thumbnail alongside your ad text. We learned that on Google Images, image-based ads provided great results for our advertisers. They are also a highly useful format for users because they show commercial content directly related to the user's query.<br /><br />Today we're expanding the image ad formats available on Google Images by testing rich media <a href="http://adwords.google.com/support/aw/bin/answer.py?hl=en&answer=97526&rd=1">leaderboard</a> units that appear above Google Images search results and invite you to try new products and services. With the introduction of this display ad format on Google Images, you now have a great opportunity to reach users with engaging ads, whether your goal is to build brand awareness, or to drive clicks and conversions.<br /><br /><br /><div style="text-align: center;"><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="//3.bp.blogspot.com/_DdlLYNVPsNY/TOLR-KEmk1I/AAAAAAAAAB0/yNRmTo6iJ98/s1600/converse_ad_for_blog_post_hendrix%2B%25281%2529.png"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5540221357404885842" src="//3.bp.blogspot.com/_DdlLYNVPsNY/TOLR-KEmk1I/AAAAAAAAAB0/yNRmTo6iJ98/s320/converse_ad_for_blog_post_hendrix%2B%25281%2529.png" style="cursor: pointer; width: 320px; height: 247px;"></a><br /><span style="font-style: italic;">Ad by Converse on Google Images, designed to gain awareness about their new shoe model.<br />Ad placed by Range Online, an iProspect Company.<br /><br /></span><a href="//3.bp.blogspot.com/_DdlLYNVPsNY/TOLR-KEmk1I/AAAAAAAAAB0/yNRmTo6iJ98/s1600/converse_ad_for_blog_post_hendrix%2B%25281%2529.png">click for full size image</a><br /><br /></div>Advertising on Google Images allows you to reach hundreds of millions of users around the world who use the site to find relevant photos and images every week. Today display ads on Google Images are available on a small fraction of queries in the US and UK only. Over time, we hope to make display ads on Google Images available on more queries globally.<br /><br />Display ads on Google Images work the same as they would on other sites in the Google Display Network. They're triggered by the content on the page - in this case, that’s defined by the category of the search term that the user enters. If, for example, you target your ad to appear on Google Images on travel-related content, your ad may appear on Google Images if a user searches for related terms like [travel], [vacation], [beach] or [summer holiday].<br /><br />It’s easy to start running display ads on Google Images. Just use the AdWords placement targeting tool to target Google Images like any other site on the Google Display Network, and choose the type of content you want to advertise alongside. You can upload your own <a href="http://adwords.google.com/support/aw/bin/answer.py?hl=en&answer=97526&rd=1">leaderboard format ad</a> or create one using <a href="//www.google.com/adwords/displaynetwork/plan-creative-campaigns/display-ad-builder.html">Display Ad Builder</a>. Pricing can be either <a href="http://adwords.google.com/support/aw/bin/answer.py?hl=en&answer=6310">CPM</a> or <a href="http://adwords.google.com/support/aw/bin/answer.py?hl=en&answer=116495">CPC</a>, depending on your goals. If you want more information about the advertising options on Google Images, visit the <a href="https://adwords.google.com/support/aw/bin/answer.py?hl=en&answer=1066477">Help Center</a>.<br /><br />We’re invested in making display advertising work better for both users and advertisers. We look forward to introducing new, innovative placements and formats on the Google Display Network to help you reach your advertising goals.<br /><br /><br /><span class="byline-author">Posted by Nathania Lozada, <i>Inside AdWords</i> crew</span> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </noscript> </div> </div> <div class='share'> <span class='gplus-share social-wrapper' data-href='https://plus.google.com/share?url=https://adwords.googleblog.com/2010/11/display-ads-on-google-images-trial.html'> <img alt='Share on Google+' height='24' src='https://www.gstatic.com/images/branding/google_plus/2x/ic_w_post_gplus_black_24dp.png' width='24'/> </span> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Inside AdWords:Display ads on Google Images 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href='https://adwords.googleblog.com/search/label/Announcements' rel='tag'> Announcements </a> , <a class='label' href='https://adwords.googleblog.com/search/label/Display%20Ads' rel='tag'> Display Ads </a> , <a class='label' href='https://adwords.googleblog.com/search/label/Related%20products' rel='tag'> Related products </a> </span> </div> </div> </div> <div class='blog-pager' id='blog-pager'> <a class='home-link' href='https://adwords.googleblog.com/'> <i class='material-icons'>  </i> </a> <i class='material-icons disabled'>  </i> <span id='blog-pager-older-link'> <a class='blog-pager-older-link' href='https://adwords.googleblog.com/search/label/Display%20Ads?updated-max=2010-11-16T13:39:00-05:00&max-results=20&start=20&by-date=false' id='Blog1_blog-pager-older-link' title='Older Posts'> <i class='material-icons'>  </i> </a> </span> </div> <div class='clear'></div> </div></div> </div> </div> <div class='col-right'> <div class='section' id='sidebar-top'><div class='widget HTML' 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href='https://adwords.googleblog.com/search/label/%2B1'> +1 </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/account%20management'> account management </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Account%20Security'> Account Security </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Ad%20Approvals'> Ad Approvals </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Ad%20Formats'> Ad Formats </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Ad%20Innovations'> Ad Innovations </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Ad%20Planner'> Ad Planner </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Ad%20Rank'> Ad Rank </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/ad%20rotation'> ad rotation </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/ad%20traffic%20quality'> ad traffic quality </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Ads%20Preferences%20Manager'> Ads Preferences Manager </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Ads%20quality'> Ads quality </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/ads%20showcase'> ads showcase </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/AdSense'> AdSense </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Advertising%20Week'> Advertising Week </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/adwords'> adwords </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/AdWords%20Community'> AdWords Community </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/AdWords%20Editor'> AdWords Editor </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/AdWords%20Examples'> AdWords Examples </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/adwords%20experts'> adwords experts </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/AdWords%20Express'> AdWords Express </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/AdWords%20for%20video'> AdWords for video </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/AdWords%20Help%20Center'> AdWords Help Center </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/AdWords%20myths'> AdWords myths </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/AdWords%20Online%20Classroom'> AdWords Online Classroom </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/adwords%20support'> adwords support </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Agency%20Blog'> Agency Blog </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/android'> android </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Announcements'> Announcements </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/App%20Promotion'> App Promotion </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/apps'> apps </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Audience%20Targeting'> Audience Targeting </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/automated%20bidding'> automated bidding </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Automated%20Rules'> Automated Rules </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Automotive'> Automotive </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Best%20practices'> Best practices </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/bid%20manager'> bid manager </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Bidding'> Bidding </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Billing'> Billing </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Blog%20updates'> Blog updates </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Brand'> Brand </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Browsers'> Browsers </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Budgets'> Budgets </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Bulk%20Actions'> Bulk Actions </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/business%20insights'> business insights </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Campaign%20management'> Campaign management </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Campaign%20Targeting'> Campaign Targeting </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Case%20studies'> Case studies </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Change%20log'> Change log </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Channel%20Intelligence'> Channel Intelligence </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Chris%20Brogan'> Chris Brogan </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Content%20Network'> Content Network </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Contest'> Contest </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Conversion%20Optimizer'> Conversion Optimizer </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Conversion%20Tracking'> Conversion Tracking </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Conversions'> Conversions </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Creative%20Excellence'> Creative Excellence </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Creative%20Sandbox'> Creative Sandbox </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/customer%20match'> customer match </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Destination%20URL'> Destination URL </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Display'> Display </a> </li> <li> <span dir='ltr'> Display Ads </span> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Display%20Converts'> Display Converts </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Display%20Network'> Display Network </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Display%20URL'> Display URL </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/DoubleClick%20for%20Advertisers'> DoubleClick for Advertisers </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/doubleclick%20search'> doubleclick search </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/dynamic%20ads'> dynamic ads </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/dynamic%20remarketing'> dynamic remarketing </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Dynamic%20search%20ads'> Dynamic search ads </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Enabling%20better%20decisions'> Enabling better decisions </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/enhanced%20campaigns'> enhanced campaigns </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Enhanced%20CPC'> Enhanced CPC </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Events'> Events </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Extensions'> Extensions </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/flexible%20bidding%20strategies'> flexible bidding strategies </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/floodlight'> floodlight </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Fun'> Fun </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Geo-targeting'> Geo-targeting </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Go%20Mobile%20Series'> Go Mobile Series </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/GoMo'> GoMo </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Google'> Google </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Google%20AdWords%20Certification%20Program'> Google AdWords Certification Program </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Google%20Analytics'> Google Analytics </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Google%20Display%20Network'> Google Display Network </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Google%20Maps'> Google Maps </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Google%20Merchant%20Center'> Google Merchant Center </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Google%20My%20Business'> Google My Business </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/google%20play'> google play </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Google%20Shopping'> Google Shopping </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Google%20Trends'> Google Trends </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/google%2B'> google+ </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Google%2B%20Pages'> Google+ Pages </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/googlenew'> googlenew </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Hangout%20on%20Air'> Hangout on Air </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Help%20Desk%20Hangouts'> Help Desk Hangouts </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Help%20Forum'> Help Forum </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/holiday%20shopping'> holiday shopping </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Hotel%20Ads'> Hotel Ads </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/html5'> html5 </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Impression%20Share'> Impression Share </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Insights'> Insights </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Interest%20Category%20Targeting'> Interest Category Targeting </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Invalid%20clicks'> Invalid clicks </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Keywords'> Keywords </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Landing%20Page%20Quality'> Landing Page Quality </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Learn%20with%20Google'> Learn with Google </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Learning%20resources'> Learning resources </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/local'> local </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Local%20Inventory%20Ads'> Local Inventory Ads </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/location'> location </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Location%20Extensions'> Location Extensions </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Location%20targeting'> Location targeting </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/maps'> maps </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Measurement'> Measurement </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/measuremore'> measuremore </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Micro-Moments'> Micro-Moments </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Mobile'> Mobile </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/mobile%20sites'> mobile sites </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Multi-Screen'> Multi-Screen </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/My%20Business%20Story'> My Business Story </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/My%20Client%20Center'> My Client Center </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/New%20Ad%20Formats'> New Ad Formats </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/New%20features'> New features </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/New%20Interface'> New Interface </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/offer%20extensions'> offer extensions </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/offline%20results'> offline results </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/omni-channel%20retailers'> omni-channel retailers </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Opportunities%20tab'> Opportunities tab </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Optimization'> Optimization </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/pages%20for%20businesses'> pages for businesses </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Paused%20Ads'> Paused Ads </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/placement%20exclusion%20lists'> placement exclusion lists </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Policy'> Policy </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Product%20Ads'> Product Ads </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Product%20Listing%20Ads'> Product Listing Ads </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/programmatic%20remarketing'> programmatic remarketing </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Promoted%20Places'> Promoted Places </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Promoted%20Videos'> Promoted Videos </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Quality%20Score'> Quality Score </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Related%20products'> Related products </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Remarketing'> Remarketing </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Remarketing%20Lists%20for%20Search%20Ads'> Remarketing Lists for Search Ads </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Reporting'> Reporting </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Reporting%20and%20Analytics'> Reporting and Analytics </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/research'> research </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/RLSA'> RLSA </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Search%20Ads'> Search Ads </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Search%20Engine%20Strategies%20conference'> Search Engine Strategies conference </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Search%20for%20Brands'> Search for Brands </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Search%20Funnels'> Search Funnels </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Seasonal'> Seasonal </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Security'> Security </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Series'> Series </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/shared%20library'> shared library </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/sitelinks'> sitelinks </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Smart%20Phones'> Smart Phones </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/SMX%20East'> SMX East </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Social'> Social </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Step%20Inside%20Adwords'> Step Inside Adwords </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Success%20Stories'> Success Stories </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/System%20updates'> System updates </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Tablet'> Tablet </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Targeting'> Targeting </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Testing%20opportunities'> Testing opportunities </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Think%20Insights'> Think Insights </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Think%20Marketing'> Think Marketing </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Think%20With%20Google'> Think With Google </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Think2010'> Think2010 </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Tips'> Tips </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Tools'> Tools </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Top%20Contributors'> Top Contributors </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/top%20of%20page%20bid%20estimates'> top of page bid estimates </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Tracking'> Tracking </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/TrueView'> TrueView </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/TV%20Ads'> TV Ads </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Updates'> Updates </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/User%20Experience'> User Experience </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/ValueTrack'> ValueTrack </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Viewability'> Viewability </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Webinars'> Webinars </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/Website%20Optimizer'> Website Optimizer </a> </li> <li> <a dir='ltr' href='https://adwords.googleblog.com/search/label/YouTube'> YouTube </a> </li> </ul> <div class='clear'></div> </div> </div><div class='widget BlogArchive' data-version='1' id='BlogArchive1'> <div class='tab'> <i class='material-icons icon'>  </i> <h2> Archive </h2> <i class='material-icons arrow'>  </i> </div> <div class='widget-content'> <div id='ArchiveList'> <div id='BlogArchive1_ArchiveList'> <ul class='hierarchy'> <li class='archivedate expanded'> <div class='intervalToggle'> <span class='new-toggle' href='javascript:void(0)'> <i class='material-icons arrow'>  </i> </span> <a class='toggle' href='javascript:void(0)' style='display: none'> <span class='zippy toggle-open'> <i class='material-icons'>  </i>   </span> </a> <a class='post-count-link' href='https://adwords.googleblog.com/2018/'> 2018 </a> </div> <div class='items'> <ul class='hierarchy'> <li class='archivedate expanded'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2018/07/'> Jul </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2018/06/'> Jun </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2018/05/'> May </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2018/04/'> Apr </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2018/03/'> Mar </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2018/02/'> Feb </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2018/01/'> Jan </a> </div> <div class='items'> </div> </li> </ul> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class='intervalToggle'> <span class='new-toggle' href='javascript:void(0)'> <i class='material-icons arrow'>  </i> </span> <a class='toggle' href='javascript:void(0)' style='display: none'> <span class='zippy'> <i class='material-icons'>  </i>   </span> </a> <a class='post-count-link' href='https://adwords.googleblog.com/2017/'> 2017 </a> </div> <div class='items'> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2017/12/'> Dec </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2017/11/'> Nov </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2017/10/'> Oct </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2017/09/'> Sep </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2017/08/'> Aug </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2017/07/'> Jul </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2017/06/'> Jun </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2017/05/'> May </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2017/04/'> Apr </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2017/03/'> Mar </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2017/02/'> Feb </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2017/01/'> Jan </a> </div> <div class='items'> </div> </li> </ul> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class='intervalToggle'> <span class='new-toggle' href='javascript:void(0)'> <i class='material-icons arrow'>  </i> </span> <a class='toggle' href='javascript:void(0)' style='display: none'> <span class='zippy'> <i class='material-icons'>  </i>   </span> </a> <a class='post-count-link' href='https://adwords.googleblog.com/2016/'> 2016 </a> </div> <div class='items'> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2016/12/'> Dec </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2016/11/'> Nov </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2016/10/'> Oct </a> </div> <div class='items'> 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class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2015/09/'> Sep </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2015/08/'> Aug </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2015/07/'> Jul </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2015/06/'> Jun </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2015/05/'> May </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2015/04/'> Apr </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2015/03/'> Mar </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2015/02/'> Feb </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2015/01/'> Jan </a> </div> <div class='items'> </div> </li> </ul> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class='intervalToggle'> <span class='new-toggle' href='javascript:void(0)'> <i class='material-icons arrow'>  </i> </span> <a class='toggle' 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<div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2014/08/'> Aug </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2014/07/'> Jul </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2014/06/'> Jun </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2014/05/'> May </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2014/04/'> Apr </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2014/03/'> Mar </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2014/02/'> Feb </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2014/01/'> Jan </a> </div> <div class='items'> </div> </li> </ul> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class='intervalToggle'> <span class='new-toggle' href='javascript:void(0)'> <i class='material-icons arrow'>  </i> </span> <a class='toggle' href='javascript:void(0)' style='display: none'> <span class='zippy'> <i class='material-icons'>  </i>   </span> </a> <a class='post-count-link' href='https://adwords.googleblog.com/2013/'> 2013 </a> </div> <div class='items'> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2013/12/'> Dec </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2013/11/'> Nov </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2013/10/'> Oct </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2013/09/'> Sep </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2013/08/'> Aug </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2013/07/'> Jul </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2013/06/'> Jun </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2013/05/'> May </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2013/04/'> Apr </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2013/03/'> Mar </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2013/02/'> Feb </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2013/01/'> Jan </a> </div> <div class='items'> </div> </li> </ul> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class='intervalToggle'> <span class='new-toggle' href='javascript:void(0)'> <i class='material-icons arrow'>  </i> </span> <a class='toggle' href='javascript:void(0)' style='display: none'> <span class='zippy'> <i class='material-icons'>  </i>   </span> </a> <a class='post-count-link' href='https://adwords.googleblog.com/2012/'> 2012 </a> </div> <div class='items'> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2012/12/'> Dec </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2012/11/'> Nov </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2012/10/'> Oct </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2012/09/'> Sep </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2012/08/'> Aug </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2012/07/'> Jul </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2012/06/'> Jun </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2012/05/'> May </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2012/04/'> Apr </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2012/03/'> Mar </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2012/02/'> Feb </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2012/01/'> Jan </a> </div> <div class='items'> </div> </li> </ul> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class='intervalToggle'> <span class='new-toggle' href='javascript:void(0)'> <i class='material-icons arrow'>  </i> </span> <a class='toggle' href='javascript:void(0)' style='display: none'> <span class='zippy'> <i class='material-icons'>  </i>   </span> </a> <a class='post-count-link' href='https://adwords.googleblog.com/2011/'> 2011 </a> </div> <div class='items'> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a 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<div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2011/07/'> Jul </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2011/06/'> Jun </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2011/05/'> May </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2011/04/'> Apr </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2011/03/'> Mar </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2011/02/'> Feb </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2011/01/'> Jan </a> </div> <div class='items'> </div> </li> </ul> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class='intervalToggle'> <span class='new-toggle' href='javascript:void(0)'> <i class='material-icons arrow'>  </i> </span> <a class='toggle' href='javascript:void(0)' style='display: none'> <span class='zippy'> <i class='material-icons'>  </i>   </span> </a> <a class='post-count-link' href='https://adwords.googleblog.com/2010/'> 2010 </a> </div> <div class='items'> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2010/12/'> Dec </a> </div> <div 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href='https://adwords.googleblog.com/2010/02/'> Feb </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2010/01/'> Jan </a> </div> <div class='items'> </div> </li> </ul> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class='intervalToggle'> <span class='new-toggle' href='javascript:void(0)'> <i class='material-icons arrow'>  </i> </span> <a class='toggle' href='javascript:void(0)' style='display: none'> <span class='zippy'> <i class='material-icons'>  </i>   </span> </a> <a class='post-count-link' href='https://adwords.googleblog.com/2009/'> 2009 </a> </div> <div class='items'> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2009/12/'> Dec </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li 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class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2009/06/'> Jun </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2009/05/'> May </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2009/04/'> Apr </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2009/03/'> Mar </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2009/02/'> Feb </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2009/01/'> Jan </a> </div> <div class='items'> </div> </li> </ul> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class='intervalToggle'> <span class='new-toggle' href='javascript:void(0)'> <i class='material-icons arrow'>  </i> </span> <a class='toggle' href='javascript:void(0)' style='display: none'> <span class='zippy'> <i class='material-icons'>  </i>   </span> </a> <a class='post-count-link' href='https://adwords.googleblog.com/2008/'> 2008 </a> </div> <div class='items'> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2008/12/'> Dec </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2008/11/'> Nov </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2008/10/'> Oct </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2008/09/'> Sep </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2008/08/'> Aug </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2008/07/'> Jul </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2008/06/'> Jun </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2008/05/'> May </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2008/04/'> Apr </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2008/03/'> Mar </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2008/02/'> Feb </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2008/01/'> Jan </a> </div> <div class='items'> </div> </li> </ul> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class='intervalToggle'> <span class='new-toggle' href='javascript:void(0)'> <i class='material-icons arrow'>  </i> </span> <a class='toggle' href='javascript:void(0)' style='display: none'> <span class='zippy'> <i class='material-icons'>  </i>   </span> </a> <a class='post-count-link' href='https://adwords.googleblog.com/2007/'> 2007 </a> </div> <div class='items'> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2007/12/'> Dec </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2007/11/'> Nov </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2007/10/'> Oct </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2007/09/'> Sep </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2007/08/'> Aug </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2007/07/'> Jul </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2007/06/'> Jun </a> </div> <div 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</a> </div> <div class='items'> </div> </li> </ul> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class='intervalToggle'> <span class='new-toggle' href='javascript:void(0)'> <i class='material-icons arrow'>  </i> </span> <a class='toggle' href='javascript:void(0)' style='display: none'> <span class='zippy'> <i class='material-icons'>  </i>   </span> </a> <a class='post-count-link' href='https://adwords.googleblog.com/2006/'> 2006 </a> </div> <div class='items'> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2006/12/'> Dec </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://adwords.googleblog.com/2006/11/'> Nov </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a 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